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Ehrlich Financial Group
Form ADV Part 2A – Disclosure Brochure
Effective: June 23, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Ehrlich Financial Group (“Ehrlich Financial Group” or the “Advisor”). If you have any questions about
the content of this Disclosure Brochure, please contact the Advisor at 949-342-8852.
Ehrlich Financial Group is a registered investment advisor with the U.S. Securities and Exchange Commission. The
information in this Disclosure Brochure has not been approved or verified by the U.S. Securities and Exchange
Commission (“SEC”) or by any state securities authority. Registration of an investment advisor does not imply any
specific level of skill or training. This Disclosure Brochure provides information about Ehrlich Financial Group to
assist you in determining whether to retain the Advisor.
Additional information about Ehrlich Financial Group and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 325595.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852 Fax: 949-462-9752
https://ehrlichfg.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of Ehrlich Financial Group. For convenience, the Advisor has combined these documents into a single
disclosure document.
Ehrlich Financial Group believes that communication and transparency are the foundation of its relationship with
clients and will continually strive to provide you with complete and accurate information at all times. Ehrlich
Financial Group encourages all current and prospective clients to read this Disclosure Brochure and discuss any
questions you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the last annual amendment on
2/1/2024:
● The Advisor now offers Insurance Consulting Services through DPL Financial Partners, LLC, and has
updated Item 4 and Item 5 respectively.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 325595. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at 949-342-8852.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 2
https://ehrlichfg.com
Item 3 – Table of Contents
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services ................................................................................................................................... 4
Item 5 – Fees and Compensation ......................................................................................................................... 7
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 9
Item 7 – Types of Clients ..................................................................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................ 10
Item 9 – Disciplinary Information ....................................................................................................................... 12
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 13
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 13
Item 12 – Brokerage Practices ............................................................................................................................ 14
Item 13 – Review of Accounts ............................................................................................................................ 15
Item 14 – Client Referrals and Other Compensation ........................................................................................ 15
Item 15 – Custody ................................................................................................................................................ 16
Item 16 – Investment Discretion ......................................................................................................................... 16
Item 17 – Voting Client Securities ...................................................................................................................... 16
Item 18 – Financial Information .......................................................................................................................... 16
Form ADV Part 2B – Brochure Supplement ...................................................................................................... 17
Privacy Policy ...................................................................................................................................................... 31
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 3
https://ehrlichfg.com
Item 4 – Advisory Services
A. Firm Information
Ehrlich Financial Group (“Ehrlich Financial Group” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission. The Advisor is organized as a Limited Liability Company (LLC) under the
laws of the State of California. Ehrlich Financial Group was founded in May 2023 and is owned and operated by
Andy Ehrlich, CEO and Private Wealth Advisor. This Disclosure Brochure provides information regarding the
qualifications, business practices, and the advisory services provided by Ehrlich Financial Group.
B. Advisory Services Offered
Ehrlich Financial Group offers investment advisory services to individuals, high net worth individuals, trusts,
estates, businesses, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Ehrlich Financial Group's fiduciary commitment is further described in the Advisor’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading.
Investment Management Services
Ehrlich Financial Group provides customized investment advisory solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management and
related advisory services. Ehrlich Financial Group works closely with each Client to identify their investment goals
and objectives as well as risk tolerance and financial situation in order to create a portfolio strategy. Ehrlich
Financial Group will then construct an investment portfolio, consisting of low-cost, diversified mutual funds and/or
exchange-traded funds (“ETFs”) to achieve the Client’s investment goals. The Advisor may also utilize individual
stocks, bonds or options contracts to meet the needs of its Clients. The Advisor may retain other types of
investments from the Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or
other reasons as identified between the Advisor and the Client.
Ehrlich Financial Group’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. Ehrlich Financial Group will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place
reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by
the Advisor.
Ehrlich Financial Group evaluates and selects investments for inclusion in Client portfolios only after applying its
internal due diligence process. Ehrlich Financial Group may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. Ehrlich Financial Group may recommend specific positions to increase sector
or asset class weightings. The Advisor may recommend employing cash positions as a possible hedge against
market movement.
Ehrlich Financial Group may recommend selling positions for reasons that include, but are not limited to, harvesting
capital gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet
Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will Ehrlich Financial Group accept or maintain custody of a Client’s funds or securities, except for the
limited authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated
account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage
Practices.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
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https://ehrlichfg.com
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
Insurance Consulting – Ehrlich Financial Group has a relationship with DPL Financial Partners, LLC (“DPL”). By
working with DPL, Ehrlich Financial Group may provide insurance reviews/analyses, education, and insurance
solutions while mitigating conflicts of interests surrounding compensation. DPL is a third-party provider of a platform
of insurance consultancy services to SEC & State-registered investment advisers (“RIAs”) that have clients with a
current or future need for insurance products. DPL offers RIAs memberships to its platform for a fixed annual fee
and, through its licensed insurance agents who are also registered representatives of The Leaders Group, Inc.
(“The Leaders Group”), an unaffiliated SEC-registered broker-dealer and FINRA member, offers members a variety
of services relating to fee-based insurance products. These services include, among others, providing members
with analyses of their current methodology for evaluating client insurance needs, educating and acting as a
resource to members regarding insurance products generally and specific insurance products owned by their
clients or that their clients are considering purchasing, and providing members access to and product marketing
support regarding fee-based products that insurers have agreed to offer to members’ clients through DPL’s
platform. For providing platform services to RIAs, DPL receives service fees from the insurers that offer their fee-
based products through the platform. These service fees are based on the insurance premiums received by the
insurers. DPL is licensed as an insurance producer in Kentucky and other jurisdictions where required to perform
the platform services. Its representatives are also licensed as insurance producers, appointed as insurance agents
of the insurers offering their products through the platform, and registered representatives of The Leaders Group.
Financial Planning Services
Ehrlich Financial Group will typically provide a variety of financial planning and consulting services to Clients,
pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s financial
situation, depending on their goals and objectives. Generally, such financial planning services involve preparing a
formal financial plan or rendering a specific financial consultation based on the Client’s financial goals and
objectives. This planning or consulting may encompass one or more areas of need, including but not limited to,
investment planning, retirement planning, personal savings, education savings, insurance needs and other areas of
a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
Ehrlich Financial Group may also refer Clients to an accountant, attorney or other specialists, as appropriate for
their unique situation. For certain financial planning engagements, the Advisor will provide a written summary of the
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six (6) months of
contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
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https://ehrlichfg.com
act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Use of Independent Managers
Ehrlich Financial Group will recommend that Clients utilize one or more unaffiliated investment managers or
investment platforms (collectively “Independent Managers”) for all or a portion of a Client’s investment portfolio,
based on the Client’s needs and objectives. In certain instances, the Client may be required to authorize and enter
into an investment management agreement with the Independent Manager[s] that defines the terms in which the
Independent Manager[s] will provide its services. The Advisor will perform initial and ongoing oversight and due
diligence over each Independent Manager to ensure the strategy remains aligned with Clients investment
objectives and overall best interests. The Advisor will also assist the Client in the development of the initial policy
recommendations and managing the ongoing Client relationship. The Client, prior to entering into an agreement
with an Independent Manager, will be provided with the Independent Manager's Form ADV Part 2A - Disclosure
Brochure (or a brochure that makes the appropriate disclosures).
Retirement Plan Advisory Services
Ehrlich Financial Group may provide the following retirement plan advisory services:
• Vendor Analysis
• Employee Enrollment and Education Tracking
• Investment Policy Statement (“IPS”) Support
• Investment Management
• Performance Reports
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
• Benchmarking Services
Ehrlich Financial Group may provide investment advisory services on behalf of the Plan and Plan Sponsor, which
may be in either a 3(21) or 3(38) context depending on whether or not the Advisor is also providing discretionary
investment management over the Plan assets. For 3(38) services, the Advisor shall have the discretion to select
the investments for the Plan and/or make investment decisions on behalf of Plan Participants.
C. Client Account Management
Prior to engaging Ehrlich Financial Group to provide investment advisory services, each Client is required to enter
into one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
● Establishing an Investment Strategy – Ehrlich Financial Group, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
● Asset Allocation – Ehrlich Financial Group will develop a strategic asset allocation that is targeted to meet
the investment objectives, time horizon, financial situation and tolerance for risk for each Client.
● Portfolio Construction – Ehrlich Financial Group will develop a portfolio for the Client that is intended to
meet the stated goals and objectives of the Client.
●
Investment Management and Supervision – Ehrlich Financial Group will provide investment management
and ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
Ehrlich Financial Group does not manage or place Client assets into a wrap fee program. Investment management
services are provided directly by Ehrlich Financial Group.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 6
https://ehrlichfg.com
E. Assets Under Management
As of December 31, 2024, Ehrlich Financial Group manages $225,832,244 in Client assets all of which are
managed on a discretionary basis. Clients may request more current information at any time by contacting the
Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more
written agreements/a written agreement with the Advisor.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid monthly, at the beginning of each calendar month pursuant to the terms of the
investment advisory agreement. Investment advisory fees are based on the time-weighted daily average of the
previous month. Investment advisory fees range from .40% to 2.00% annually based on several factors, including:
the scope and complexity of the services to be provided; the level of assets to be managed; and the overall
relationship with the Advisor. Relationships with multiple objectives, specific reporting requirements, portfolio
restrictions and other complexities may be charged a higher fee.
The investment advisory fee in the first month of service is prorated from the inception date of the account[s] to the
end of the first month. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed
by Ehrlich Financial Group will be independently valued by the Custodian. The Advisor will conduct periodic reviews
of the Custodian’s valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and
other related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the
Advisor shall not receive any portion of these commissions, fees, and costs.
Financial Planning Services
Ehrlich Financial Group offers financial planning services either on an hourly basis or a fixed engagement fee.
Hourly fees range from $250 to $500 per hour. Fixed fees range from $1,500 to $10,000. Fees may be negotiable
based on the nature and complexity of the services to be provided and the overall relationship with the Advisor. An
estimate for total hours and/or total costs will be provided to the Client prior to engaging for these services.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio utilizing one or more
Independent Managers. To eliminate any conflict of interest, the Advisor does not earn any compensation from an
Independent Manager. The Advisor will only earn its investment advisory fee as described above. The total blended
fee, including the Advisor’s fee and the Independent Manager’s fee, will not exceed 2.00% annually.
Retirement Plan Advisory Services Fees
Fees for retirement plan advisory services are charged an annual asset-based fee of up to 1.00%, on a schedule
set forth in the terms of the agreement. Retirement plan fees are based on the market value of assets under
management as described within the client agreement. Fees may be negotiable depending on the size and
complexity of the Plan.
Insurance Consulting
Insurance Consulting fees are paid monthly, in advance of each calendar month pursuant to the terms of the
investment advisory agreement. Insurance consulting fees range from .40% to 2.00% annually to align with the
Client’s stated Investment Management fee as outlined in 5.A and the investment advisory agreement.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
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https://ehrlichfg.com
B. Fee Billing
Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at
the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted
from the Client’s account[s] at the beginning of the respective month. Annualized fees are billed on a pro-rata basis
monthly in advance based on the value of the account(s) on the time-weighted daily average of the previous month.
Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the
investment advisory fee. Clients provide written authorization permitting advisory fees to be deducted by Ehrlich
Financial Group to be paid directly from their account[s] held by the Custodian as part of the investment advisory
agreement and separate account forms provided by the Custodian.
Financial Planning Services
Financial planning service payments will be determined on a case-by-case basis and will be detailed in the signed
agreement. Our firm will not require an advance payment exceeding $1,200 when services cannot be rendered
within 6 months.
Use of Independent Managers
For Client accounts implemented through an Independent Manager, the Client’s overall fees may include Ehrlich
Financial Group’s investment advisory fee (as noted above) plus investment management fees and/or platform fees
charged by the Independent Manager[s], as applicable. In certain instances, the Independent Manager or the
Advisor may assume responsibility for calculating the Client’s fees and deduct all fees from the Client’s account[s].
Retirement Plan Advisory Services Fees
Ehrlich Financial Group is compensated for its services based on the stipulations outlined within each Retirement
Plan Advisory contract. Fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the Plan,
depending on the terms of the retirement plan advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Ehrlich Financial Group, in
connection with investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and
securities execution fees charged by the Custodian, as applicable. The Advisor's recommended Custodian does
not charge securities transaction fees for ETF and equity trades in a Client's account, provided that the account
meets the terms and conditions of the Custodian's brokerage requirements. However, the Custodian typically
charges for mutual funds and other types of investments. The fees charged by Ehrlich Financial Group are
separate and distinct from these custody and execution fees.
In addition, all fees paid to Ehrlich Financial Group for investment advisory services are separate and distinct from
the expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for
the funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a
possible distribution fee. A Client may be able to invest in these products directly, without the services of Ehrlich
Financial Group, but would not receive the services provided by Ehrlich Financial Group which are designed,
among other things, to assist the Client in determining which products or services are most appropriate for each
Client’s financial situation and objectives. Accordingly, the Client should review both the fees charged by the fund[s]
and the fees charged by Ehrlich Financial Group to fully understand the total fees to be paid. Please refer to Item
12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Investment Management Services
Ehrlich Financial Group may be compensated for its investment management services in advance of the month in
which services are rendered. Either party may terminate the investment advisory agreement, at any time, by
providing advance written notice to the other party. The Client may also terminate the investment advisory
agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-
day period, the Client will incur charges for bona fide advisory services rendered to the point of termination and
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
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https://ehrlichfg.com
such fees will be due and payable by the Client. Upon termination, the Advisor will refund any unearned, prepaid
investment advisory fees from the effective date of termination to the end of the month. The Client’s investment
advisory agreement with the Advisor is non-transferable without the Client’s prior consent.
Financial Planning Services
Ehrlich Financial Group is compensated for its financial planning based upon the terms stated in the client
agreement. Either party may terminate the financial planning agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the financial planning agreement within five (5) business
days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur
charges for bona fide advisory services rendered to the point of termination and such fees will be due and payable
by the Client. Upon termination, the Client shall be billed for actual hours logged on the planning project times the
contractual hourly rate or in the case of a fixed fee engagement, the percentage of the engagement scope
completed by the Advisor. Upon termination, the Advisor will refund any unearned, prepaid planning fees from the
effective date of termination to the end of the stated time period applicable to the client. The Client’s financial
planning agreement with the Advisor is non-transferable without the Client’s prior consent.
Use of Independent Managers
In the event that the Advisor has determined that an Independent Manager is no longer in the Client’s best interest
or a Client should wish to terminate their relationship with the Independent Manager, the terms for the termination
will be set forth in the respective agreements between the Client or the Advisor and the Independent Manager.
Ehrlich Financial Group will assist the Client with the termination and transition as appropriate.
Retirement Plan Advisory Services Fees
Either party may request to terminate their services with Ehrlich Financial Group in whole or in part, by providing
advance written notice to the other party. The Client shall be responsible for investment advisory fees up to and
including the effective date of termination for accounts that bill in arrears as stated in the client’s agreement. The
Advisor will refund any unearned, prepaid investment advisory fees from the effective date of termination to the end
of the month for accounts for accounts that bill in advance as stated in the client’s agreement. The Client’s
retirement plan services agreement with the Advisor is non-transferable without the Client’s written approval.
E. Compensation for Sales of Securities
Ehrlich Financial Group does not buy or sell securities to earn commissions and does not receive any
compensation for securities transactions in any Client account, other than the investment advisory fees noted
above.
Certain Advisory Persons are licensed as independent insurance professionals. Advisory Persons will earn
commission-based compensation for selling insurance products, including insurance products they sell to Clients.
Insurance commissions earned by these persons are separate and in addition to advisory fees. This practice
presents a conflict of interest because persons providing investment advice on behalf of the Advisor who are
insurance agents have an incentive to recommend insurance products to Clients for the purpose of generating
commissions rather than solely based on Client needs. However, Clients are under no obligation, contractually or
otherwise, to purchase insurance products through any person affiliated with the Advisor. Please see Item 10 –
Other Financial Industry Activities and Affiliations.
Item 6 – Performance-Based Fees and Side-By-Side Management
Ehrlich Financial Group does not charge performance-based fees for its investment advisory services. The fees
charged by Ehrlich Financial Group are as described in Item 5 above and are not based upon the capital
appreciation of the funds or securities held by any Client.
Ehrlich Financial Group does not manage any proprietary investment funds or limited partnerships (for example, a
mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment options to its
Clients.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 9
https://ehrlichfg.com
Item 7 – Types of Clients
Ehrlich Financial Group generally requires a minimum relationship size of $250,000 to effectively implement its
investment process.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Ehrlich Financial Group primarily employs fundamental, cyclical, and, charting analysis methods in developing
investment strategies for its Clients. Research and analysis from Ehrlich Financial Group are derived from
numerous sources, including financial media companies, third-party research materials, Internet sources, and
review of company activities, including annual reports, prospectuses, press releases and research prepared by
others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This criteria
consists generally of ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with
a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential investment,
it does not guarantee that the investment will increase in value. Assets meeting the investment criteria utilized in
the fundamental analysis may lose value and may have negative investment performance. The Advisor monitors
these economic indicators to determine if adjustments to strategic allocations are appropriate. More details on the
Advisor’s review process are included below in Item 13 – Review of Accounts.
Cyclical analysis is similar to technical analysis in that it involves the analysis of market conditions at a macro
(entire market/economy) or micro (company specific) level, rather than the overall fundamental analysis of the
health of the particular company that Ehrlich Financial Group is recommending. The risks with cyclical analysis are
similar to those of technical analysis.
Charting analysis utilizes various market indicators as investment selection criteria. These criteria are generally
pricing trends that may indicate movement in the markets. Assets are deemed suitable if they meet certain criteria
to indicate that they are a strong investment with a value discounted by the market. While this type of analysis
helps the Advisor in evaluating a potential investment, it does not guarantee that the investment will increase in
value. Assets meeting the investment criteria utilized in the technical and charting analysis may lose value and may
have negative investment performance. The Advisor monitors these market indicators to determine if adjustments
to strategic allocations are appropriate.
As noted above, Ehrlich Financial Group generally employs a long-term investment strategy for its Clients, as
consistent with their financial goals. Ehrlich Financial Group will typically hold all or a portion of a security for more
than a year, but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of
Clients. At times, Ehrlich Financial Group may also buy and sell positions that are more short-term in nature,
depending on the goals of the Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Ehrlich Financial Group will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals. Please see Item 8.B. for risks associated with the Advisor’s
investment strategies as well as general risks of investing.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may
lose value and may have negative investment performance. The Advisor monitors these economic indicators to
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 10
https://ehrlichfg.com
determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are
included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction
process. Following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk
based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large bid-
ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and may
dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF purchased
or sold at one point in the day may have a different price than the same ETF purchased or sold a short time later.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will fall
if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the coupon
rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower rate than
was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at a rate that
exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk, i.e. the risk
associated with purchasing a debt instrument which includes the possibility of the company defaulting on its
repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of the
company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity
Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the bond.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the
mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual
fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same
price as a mutual fund purchased later that same day.
Quantitative/Algorithmic Investing
The Advisor’s investment recommendations are based on proprietary algorithms. The risks associated with this
type of investing are as follows:
● Quantitative Risk: The risk that the effectiveness of the quantitative strategy can dissipate over time as
●
similar strategies are adopted and as the market becomes more efficiently priced.
Input Data Risk: The risk that the information and data supplied to the algorithm is subject to input and
quality errors. The Advisor’s strategies depend on the accuracy and reliability of the data and the strategies
may not function properly if the data proves to be incorrect or incomplete, or is input incorrectly.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
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● Programming Risk: The Advisor’s research and strategy development process is extremely complex and
the results of that process must then be translated into computer code. Although the Advisor seeks to hire
individuals skilled in each of these functions and to provide appropriate levels of oversight, the complexity
of the individual tasks, the difficulty of integrating such tasks, and the limited ability to perform “real world”
testing of the end product raises the chances that the finished algorithm may contain an error; one or more
of such errors could adversely affect a client’s portfolio.
● System Risk: The Advisor relies extensively on computer programs and systems in its proprietary
algorithms to evaluate securities, to monitor its portfolio, and to generate reports that are critical to
oversight of its activities. In addition, certain systems are operated by third party service providers. The
Advisor may not always be in the best position to verify the risks or reliability of such third-party systems.
These programs or systems, whether operated by a third party or not, may be subject to certain defects,
failures or interruptions, including, but not limited to, those caused by computer “worms,” viruses and power
failures. Any such defect or failure could have a material adverse effect on the Advisor’s activities. For
example, such failures could cause settlement of trades to fail, lead to inaccurate accounting, recording or
processing of trades, and cause inaccurate reports, which may affect the Advisor’s ability to monitor its
investment portfolios and its risks.
● Operational Risk: The Advisor has developed systems and procedures to control operational risk.
Operational risks arising from mistakes made in the trading confirmation or settlement of transactions, from
transactions not being properly booked, evaluated or accounted for or other similar disruption in The
Advisor’s operations may cause the Advisor to suffer financial loss; the disruption of its business; liability to
Clients or third parties; regulatory intervention; or reputational damage. The Advisor relies heavily on its
financial, accounting and other data processing systems.
Margin Borrowings
The use of short-term margin borrowings may result in certain additional risks to a Client. For example, if securities
pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject to a "margin
call", pursuant to which it must either deposit additional funds with the broker or be the subject of mandatory
liquidation of the pledged securities to compensate for the decline in value.
Alternative Investments (Limited Partnerships)
The performance of alternative investments (limited partnerships) can be volatile and may have limited liquidity. An
investor could lose all or a portion of their investment. Such investments often have concentrated positions and
investments that may carry higher risks. Client should only have a portion of their assets in these investments.
Real Estate Investment Trusts (“REITs”)
Investing in Real Estate Investment Trusts (“REITs”) involves certain distinct risks in addition to those risks
associated with investing in the real estate industry in general. For Example, equity REITs may be affected by
changes in the value of the underlying property owned by the REITs, while mortgage REITs may be affected by the
quality of credit extended. REITs are subject to heavy cash flow dependency, default by borrowers and self-
liquidation. REITs, especially mortgage REITs, are also subject to interest rate risk (i.e., as interest rates rise, the
value of the REIT may decline).
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving Ehrlich Financial Group or its owner [OR]
management persons. Ehrlich Financial Group values the trust Clients place in the Advisor. The Advisor
encourages Clients to perform the requisite due diligence on any advisor or service provider that the Client
engages. The backgrounds of the Advisor or Advisory Persons are available on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 325595.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 12
https://ehrlichfg.com
Item 10 – Other Financial Industry Activities and Affiliations
Insurance Agency Affiliations
As noted in Item 5, certain Advisory Persons are also licensed insurance professionals. Implementations of
insurance recommendations are separate and apart from their/one’s role with Ehrlich Financial Group. As an
insurance professional, the Advisory Person may will receive customary commissions and other related revenues
from the various insurance companies whose products are sold. The Advisory Person is not required to offer the
products of any particular insurance company. Commissions generated by insurance sales do not offset regular
advisory fees. This practice presents a conflict of interest in recommending certain products of the insurance
companies. Clients are under no obligation to implement any recommendations made by the Advisory Persons or
the Advisor.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio with one or more
Independent Managers. The Advisor does not receive any compensation nor does this present a material conflict of
interest. The Advisor will only earn its investment advisory fee as described in Item 5.A.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Ehrlich Financial Group has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary
commitment to each Client. This Code applies to all persons associated with Ehrlich Financial Group (“Supervised
Persons”). The Code was developed to provide general ethical guidelines and specific instructions regarding the
Advisor’s duties to each Client. Ehrlich Financial Group and its Supervised Persons owe a duty of loyalty, fairness
and good faith towards each Client. It is the obligation of Ehrlich Financial Group’s Supervised Persons to adhere
not only to the specific provisions of the Code, but also to the general principles that guide the Code. The Code
covers a range of topics that address employee ethics and conflicts of interest. To request a copy of the Code,
please contact the Advisor at 949-342-8852.
B. Personal Trading with Material Interest
Ehrlich Financial Group allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Ehrlich Financial Group does not act as principal in any
transactions. In addition, the Advisor does not act as the general partner of a fund, or advise an investment
company. Ehrlich Financial Group does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Ehrlich Financial Group allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Owning the same securities that are recommended
(purchase or sell) to Clients presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and
mitigated through policies and procedures. As noted above, the Advisor has adopted the Code to address insider
trading (material non-public information controls); gifts and entertainment; outside business activities and personal
securities reporting. When trading for personal accounts, Supervised Persons have a conflict of interest if trading in
the same securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are
made with more advantageous terms than Client trades, or by trading based on material non-public information.
This risk is mitigated by Ehrlich Financial Group requiring reporting of personal securities trades by its Supervised
Persons for review by the Chief Compliance Officer (“CCO”) or delegate. The Advisor has also adopted written
policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Ehrlich Financial Group allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
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traded afterwards. At no time will Ehrlich Financial Group, or any Supervised Person of Ehrlich Financial
Group, transact in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Ehrlich Financial Group does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client
assets and authorize Ehrlich Financial Group to direct trades to the Custodian as agreed upon in the investment
advisory agreement. Further, Ehrlich Financial Group does not have the discretionary authority to negotiate
commissions on behalf of Clients on a trade-by-trade basis.
Where Ehrlich Financial Group does not exercise discretion over the selection of the Custodian, it may recommend
the Custodian to Clients for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost from the Advisor associated with using a custodian not
recommended by Ehrlich Financial Group. However, the Advisor may be limited in the services it can provide if the
recommended Custodian is not engaged. Ehrlich Financial Group may recommend the Custodian based on criteria
such as, but not limited to, reasonableness of commissions charged to the Client, services made available to the
Client, and its reputation and/or the location of the Custodian’s offices.
Ehrlich Financial Group will generally recommend that Clients establish their account[s] at Charles Schwab & Co.,
Inc. (“Schwab”), a FINRA-registered broker-dealer and member SIPC. Schwab will serve as the Client’s “qualified
custodian”. Ehrlich Financial Group maintains an institutional relationship with Schwab, whereby the Advisor
receives economic benefits from Schwab (Please see Item 14 below.)
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. Ehrlich Financial Group does not participate in soft dollar programs sponsored or offered by
any broker-dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian.
Please see Item 14 below.
2. Brokerage Referrals - Ehrlich Financial Group does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Ehrlich Financial Group
will place trades within the established account[s] at the Custodian designated by the Client. Further, all Client
accounts are traded within their respective account[s]. The Advisor will not engage in any principal transactions
(i.e., trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts
(i.e., purchase of a security into one Client account from another Client’s account[s]). Ehrlich Financial Group will
not be obligated to select competitive bids on securities transactions and does not have an obligation to seek the
lowest available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. Ehrlich Financial Group will execute its transactions through
the Custodian as authorized by the Client. Ehrlich Financial Group may aggregate orders in a block trade or trades
when securities are purchased or sold through the Custodian for multiple (discretionary) accounts in the same
trading day. If a block trade cannot be executed in full at the same price or time, the securities actually purchased
or sold by the close of each business day must be allocated in a manner that is consistent with the initial pre-
allocation or other written statement. This must be done in a way that does not consistently advantage or
disadvantage any particular Clients’ accounts.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 14
https://ehrlichfg.com
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Lora Rommel, Chief Compliance
Officer of Ehrlich Financial Group. Formal reviews are generally conducted at least annually or more frequently
depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result
of major changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify Ehrlich Financial Group if changes occur in
the Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional reviews
may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to the
Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also
provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Ehrlich Financial Group
Participation in Institutional Advisor Platform
Ehrlich Financial Group has established an institutional relationship with Schwab through its “Schwab Advisor
Services” unit, a division of Schwab dedicated to serving independent advisory firms like Ehrlich Financial Group .
As a registered investment advisor participating on the Schwab Advisor Services platform, Ehrlich Financial Group
receives access to software and related support without cost because the Advisor renders investment management
services to Clients that maintain assets at Schwab. Services provided by Schwab Advisor Services benefit the
Advisor and many, but not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients,
the Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the
receipt of economic benefits from a custodian creates a potential conflict of interest since these benefits may
influence the Advisor's recommendation of this custodian over one that does not furnish similar software, systems
support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be able
to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds and
other investments without having to adhere to investment minimums that might be required if the Client were to
directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to technology,
research, discounts and other services. In addition, the Advisor receives duplicate statements for Client accounts,
the ability to deduct advisory fees, trading tools, and back office support services as part of its relationship with
Schwab. These services are intended to assist the Advisor in effectively managing accounts for its Clients, but may
not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services to Ehrlich Financial Group that may
not benefit the Client, including: educational conferences and events, financial start-up support, consulting services
and discounts for various service providers. Access to these services creates a financial incentive for the Advisor to
recommend Schwab, which results in a potential conflict of interest. Ehrlich Financial Group believes, however, that
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
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the selection of Schwab as Custodian is in the best interests of its Clients.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
Ehrlich Financial Group does not accept or maintain custody of Client accounts, except for the limited
circumstances outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction of
advisory fees, all Clients for whom Ehrlich Financial Group exercises discretionary authority must hold their assets
with a "qualified custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds
and securities and must instruct Ehrlich Financial Group to utilize that Custodian for securities transactions on their
behalf. Clients are encouraged to review statements provided by the Custodian and compare to any reports
provided by Ehrlich Financial Group to ensure accuracy, as the Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize Ehrlich Financial Group to move funds
between their accounts, Ehrlich Financial Group and the Custodian have implemented safeguards to ensure that all
money movement activities are conducted strictly in accordance with the Client’s documented instructions.
Item 16 – Investment Discretion
Ehrlich Financial Group generally has discretion over the selection and amount of securities to be bought or sold in
Client accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may
be subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed
to by Ehrlich Financial Group. Discretionary authority will only be authorized upon full disclosure to the Client. The
granting of such authority will be evidenced by the Client's execution of an investment advisory agreement
containing all applicable limitations to such authority. All discretionary trades made by Ehrlich Financial Group will
be in accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
Ehrlich Financial Group does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however,
the Client retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Ehrlich Financial Group, nor its management, have any adverse financial situations that would reasonably
impair the ability of Ehrlich Financial Group to meet all obligations to its Clients. Neither Ehrlich Financial Group,
nor any of its Advisory Persons, have been subject to a bankruptcy or financial compromise. Ehrlich Financial
Group is not required to deliver a balance sheet along with this Disclosure Brochure as the Advisor does not collect
advance payments of $1,200 or more for services to be performed six months or more in the future.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 16
https://ehrlichfg.com
Form ADV Part 2B – Brochure Supplement
for
Andrew L. Ehrlich
CEO, Private Wealth Advisor
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA, 92677
949-342-8852 | www.ehrlichfg.com
Effective: June 23, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Andrew L. Ehrlich (CRD# 4868523) in addition to the information contained in the Ehrlich Financial Group (“Ehrlich
Financial Group” or the “Advisor”, CRD# 325595) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Ehrlich Financial Group Disclosure
Brochure or this Brochure Supplement, please contact us at 949-342-8852.
Additional information about Mr. Ehrlich is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4868523.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 17
https://ehrlichfg.com
Item 2 – Educational Background and Business Experience
Andrew L. Ehrlich, born in 1982, is dedicated to advising Clients of Ehrlich Financial Group as the CEO, and a
Private Wealth Advisor. Ehrlich earned a Bachelor of Arts with a major in Political Science from the University of
California at Santa Barbara in 2004. Additional information regarding Mr. Ehrlich’s employment history is included
below.
Employment History:
CEO, Private Wealth Advisor, Ehrlich Financial Group
Private Wealth Advisor, D'Amore, Ehrlich & Associates
05/2023 to Present
05/2007 to 05/2023
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED
FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 87,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery
of financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States
college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject
areas include insurance planning and risk management, employee benefits planning, investment planning,
income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order
to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of their
clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP®.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 18
https://ehrlichfg.com
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Ehrlich. Mr. Ehrlich has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Ehrlich.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Ehrlich.
However, we do encourage you to independently view the background of Mr. Ehrlich on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
4868523.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mr. Ehrlich is also a licensed insurance professional. Implementations of insurance recommendations are separate
and apart from Mr. Ehrlich’s role with Ehrlich Financial Group. As an insurance professional, Mr. Ehrlich will receive
customary commissions and other related revenues from the various insurance companies whose products are
sold. Mr. Ehrlich is not required to offer the products of any particular insurance company. Commissions generated
by insurance sales do not offset regular advisory fees. This practice presents a conflict of interest in recommending
certain products of the insurance companies. Clients are under no obligation to implement any recommendations
made by Mr. Ehrlich or the Advisor. Mr. Ehrlich spends approximately 1% of his time per month in this capacity.
Item 5 – Additional Compensation
Mr. Ehrlich has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mr. Ehrlich serves as the CEO, and a Private Wealth Advisor of Ehrlich Financial Group and is supervised by Lora
Rommel, the Chief Compliance Officer. Ms. Rommel can be reached at 949-342-8852.
Ehrlich Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Ehrlich Financial Group. Further, Ehrlich
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by
Ehrlich Financial Group and its Supervised Persons. As a registered entity, Ehrlich Financial Group is subject to
examinations by regulators, which may be announced or unannounced. Ehrlich Financial Group is required to
periodically update the information provided to these agencies and to provide various reports regarding the
business activities and assets of the Advisor.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 19
https://ehrlichfg.com
Form ADV Part 2B – Brochure Supplement
for
Lora J. Rommel, CFP®
Director of Financial Planning and Chief Compliance Officer
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA, 92677
(949) 342-8852 | https://www.ehrlichfg.com/
Effective: June 23, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of Lora
J. Rommel (CRD# 1925725) in addition to the information contained in the Ehrlich Financial Group (“Ehrlich
Financial Group” or the “Advisor”, CRD# 325595) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Ehrlich Financial Group Disclosure
Brochure or this Brochure Supplement, please contact us at 949-342-8852.
Additional information about Ms. Rommel is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 1925725.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 20
https://ehrlichfg.com
Item 2 – Educational Background and Business Experience
Lora J. Rommel, CFP®, born in 1957, is dedicated to advising Clients of Ehrlich Financial Group as the Director of
Financial Planning and Chief Compliance Officer. Ms. Rommel earned a High School Diploma from Villa Park High
School in 1975. Additional information regarding Ms. Rommel’s employment history is included below.
Employment History:
Director of Financial Planning and Chief Compliance Officer, Ehrlich Financial Group 05/2023 to Present
09/2006 to 05/2023
Associate Financial Advisor, D'Amore, Ehrlich & Associates
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED
FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 87,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery
of financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States
college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject
areas include insurance planning and risk management, employee benefits planning, investment planning,
income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order
to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of their
clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP®
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 21
https://ehrlichfg.com
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Ms. Rommel. Ms. Rommel has never
been involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Ms. Rommel.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Ms. Rommel.
However, we do encourage you to independently view the background of Ms. Rommel on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
1925725.
Item 4 – Other Business Activities
Ms. Rommel is dedicated to the investment advisory activities of Ehrlich Financial’s Clients. Ms. Rommel does not
have any other business activities
Item 5 – Additional Compensation
Ms. Rommel is dedicated to the investment advisory activities of Ehrlich Financial’s Clients. Ms. Rommel does not
have any other business activities
Item 6 – Supervision
Ms. Rommel serves as the Director of Financial Planning and Chief Compliance Officer of Ehrlich Financial Group.
Ms. Rommel can be reached at 949-342-8852.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 22
https://ehrlichfg.com
Form ADV Part 2B – Brochure Supplement
for
Jessica L. Krusey, CFP®
Private Wealth Advisor
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA, 92677
(949) 342-8852 | https://ehrlichfg.com
Effective: June 23, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Jessica L. Krusey (CRD# 4839333) in addition to the information contained in the Ehrlich Financial Group (“Ehrlich
Financial Group” or the “Advisor”, CRD# 325595) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Ehrlich Financial Group Disclosure
Brochure or this Brochure Supplement, please contact us at 949-342-8852.
Additional information about Mrs. Krusey is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 4839333.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 23
https://ehrlichfg.com
Item 2 – Educational Background and Business Experience
Jessica L. Krusey, CFP®, born in 1982, is dedicated to advising Clients of Ehrlich Financial Group as a Private
Wealth Advisor. Mrs. Krusey earned a Bachelor of Business Administration from Kent State University in 2004.
Additional information regarding Mrs. Krusey’s employment history is included below.
Employment History:
Private Wealth Advisor, Ehrlich Financial Group
Associate Financial Advisor, Ameriprise Financial
Client Service Associate, TIAA-CREF
Wholesaler, Federated Investors
05/2023 to Present
09/2018 to 05/2023
02/2018 to 09/2018
03/2007 to 11/2017
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED
FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 87,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning subject
areas that CFP Board’s studies have determined as necessary for the competent and professional delivery
of financial planning services, and attain a Bachelor’s Degree from a regionally accredited United States
college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject
areas include insurance planning and risk management, employee benefits planning, investment planning,
income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order
to maintain the right to continue to use the CFP® marks:
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of their
clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or permanent revocation of their CFP®.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 24
https://ehrlichfg.com
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mrs. Krusey. Mrs. Krusey has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mrs. Krusey.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mrs. Krusey.
However, we do encourage you to independently view the background of Mrs. Krusey on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
4839333.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mrs. Krusey is also a licensed insurance professional. Implementations of insurance recommendations are
separate and apart from Mrs. Krusey’s role with Ehrlich Financial Group. As an insurance professional, Mrs. Krusey
will receive customary commissions and other related revenues from the various insurance companies whose
products are sold. Mrs. Krusey is not required to offer the products of any particular insurance company.
Commissions generated by insurance sales do not offset regular advisory fees. This practice presents a conflict of
interest in recommending certain products of the insurance companies. Clients are under no obligation to
implement any recommendations made by Mrs. Krusey or the Advisor. Mrs. Krusey spends approximately 1% of
her time per month in this capacity.
Item 5 – Additional Compensation
Mrs. Krusey has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mrs. Krusey serves as a Private Wealth Advisor of Ehrlich Financial Group and is supervised by Lora Rommel, the
Chief Compliance Officer. Ms. Rommel can be reached at 949-342-8852.
Ehrlich Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Ehrlich Financial Group. Further, Ehrlich
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by
Ehrlich Financial Group and its Supervised Persons. As a registered entity, Ehrlich Financial Group is subject to
examinations by regulators, which may be announced or unannounced. Ehrlich Financial Group is required to
periodically update the information provided to these agencies and to provide various reports regarding the
business activities and assets of the Advisor.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 25
https://ehrlichfg.com
Form ADV Part 2B – Brochure Supplement
for
Heather M. Boone
Client Service Manager
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA, 92677
(949) 342-8852 | https://www.ehrlichfg.com/
Effective: June 23, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Heather M. Boone (CRD# 5175416) in addition to the information contained in the Ehrlich Financial Group (“Ehrlich
Financial Group” or the “Advisor”, CRD# 325595) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Ehrlich Financial Group Disclosure
Brochure or this Brochure Supplement, please contact us at 949-342-8852.
Additional information about Mrs. Boone is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5175416.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 26
https://ehrlichfg.com
Item 2 – Educational Background and Business Experience
Heather M. Boone, born in 1983, is dedicated to advising Clients of Ehrlich Financial Group as a Client Service
Manager. Mrs. Boone earned a B.A. Criminal Justice from California State University, Fullerton in 2006. Additional
information regarding Mrs. Boone’s employment history is included below.
Employment History:
Client Service Manager, Ehrlich Financial Group LLC
Associate Financial Advisor, D'Amore, Ehrlich & Associates
05/2023 to Present
05/2008 to 05/2023
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mrs. Boone. Mrs. Boone has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mrs. Boone.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mrs. Boone.
However, we do encourage you to independently view the background of Mrs. Boone on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
5175416.
Item 4 – Other Business Activities
Insurance Agency Affiliations
Mrs. Boone is also a licensed insurance professional. Implementations of insurance recommendations are separate
and apart from Mrs. Boone’s role with Ehrlich Financial Group. As an insurance professional, Mrs. Boone will
receive customary commissions and other related revenues from the various insurance companies whose products
are sold. Mrs. Boone is not required to offer the products of any particular insurance company. Commissions
generated by insurance sales do not offset regular advisory fees. This practice presents a conflict of interest in
recommending certain products of the insurance companies. Clients are under no obligation to implement any
recommendations made by Mrs. Boone or the Advisor. Mrs. Boone spends approximately 1% of her time per month
in this capacity.
Item 5 – Additional Compensation
Mrs. Boone has additional business activities where compensation is received that are detailed in Item 4 above.
Item 6 – Supervision
Mrs. Boone serves as a Client Service Manager of Ehrlich Financial Group and is supervised by Lora Rommel, the
Chief Compliance Officer. Ms. Rommel can be reached at 949-342-8852.
Ehrlich Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Ehrlich Financial Group. Further, Ehrlich
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 27
https://ehrlichfg.com
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by
Ehrlich Financial Group and its Supervised Persons. As a registered entity, Ehrlich Financial Group is subject to
examinations by regulators, which may be announced or unannounced. Ehrlich Financial Group is required to
periodically update the information provided to these agencies and to provide various reports regarding the
business activities and assets of the Advisor.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 28
https://ehrlichfg.com
Form ADV Part 2B – Brochure Supplement
for
Tiffany M. Leso
Client Service Manager
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA, 92677
949-342-8852 | https://www.ehrlichfg.com/
Effective: June 23, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Tiffany M. Leso (CRD# 5637729) in addition to the information contained in the Ehrlich Financial Group (“Ehrlich
Financial Group” or the “Advisor”, CRD# 325595) Disclosure Brochure. If you have not received a copy of the
Disclosure Brochure or if you have any questions about the contents of the Ehrlich Financial Group Disclosure
Brochure or this Brochure Supplement, please contact us at 949-342-8852.
Additional information about Ms. Leso is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 5637729.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 29
https://ehrlichfg.com
Item 2 – Educational Background and Business Experience
Tiffany M. Leso, born in 1984, is dedicated to advising Clients of Ehrlich Financial Group as a Client Service
Manager. Ms. Leso earned an Associate of Arts in Liberal Studies from Santa Ana College in 2011. Additional
information regarding Ms. Leso’s employment history is included below.
Employment History:
Client Service Manager, Ehrlich Financial Group
Registered Representative, D'Amore Ehrlich and Associates
05/2023 to Present
01/2009 to 05/2023
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Ms. Leso. Ms. Leso has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Ms. Leso.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Ms. Leso.
However, we do encourage you to independently view the background of Ms. Leso on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD#
5637729.
Item 4 – Other Business Activities
Ms. Leso is dedicated to the investment advisory activities of Ehrlich Financial’s Clients. Ms. Leso does not have
any other business activities
Item 5 – Additional Compensation
Ms. Leso is dedicated to the investment advisory activities of Ehrlich Financial’s Clients. Ms. Leso does not receive
any additional forms of compensation.
Item 6 – Supervision
Ms. Leso serves as a Client Service Manager of Ehrlich Financial Group and is supervised by Lora Rommel, the
Chief Compliance Officer. Ms. Rommel can be reached at 949-342-8852.
Ehrlich Financial Group has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of Ehrlich Financial Group. Further, Ehrlich
Financial Group is subject to regulatory oversight by various agencies. These agencies require registration by
Ehrlich Financial Group and its Supervised Persons. As a registered entity, Ehrlich Financial Group is subject to
examinations by regulators, which may be announced or unannounced. Ehrlich Financial Group is required to
periodically update the information provided to these agencies and to provide various reports regarding the
business activities and assets of the Advisor.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 30
https://ehrlichfg.com
Privacy Policy
Effective: June 23, 2025
Our Commitment to You
Ehrlich Financial Group (“Ehrlich Financial Group” or the “Advisor”) is committed to safeguarding the use of
personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor,
as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. Ehrlich Financial Group (also referred to as
"we", "our" and "us”) protects the security and confidentiality of the personal information we have and implements
controls to ensure that such information is used for proper business purposes in connection with the management
or servicing of our relationship with you.
Ehrlich Financial Group does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Account applications and forms
Other advisory agreements and legal documents
Investment questionnaires and suitability
documents
Transactional information with us or others
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect
Client’s personal information.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 31
https://ehrlichfg.com
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including
but not limited to: processing transactions; general account
maintenance; responding to regulators or legal investigations; and credit
reporting.
No
Not Shared
Marketing Purposes
Ehrlich Financial Group does not disclose, and does not intend to
disclose, personal information with non-affiliated third parties to offer you
services. Certain laws may give us the right to share your personal
information with financial institutions where you are a customer and
where Ehrlich Financial Group or the client has a formal agreement with
the financial institution. We will only share information for purposes
of servicing your accounts, not for marketing purposes.
Yes
Yes
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
No
Not Shared
Information About Former Clients
Ehrlich Financial Group does not disclose and does not intend to
disclose, non-public personal information to non-affiliated third parties
with respect to persons who are no longer our Clients.
State-specific Regulations
California
In response to a California law, to be conservative, we assume accounts with California addresses do not want us to
disclose personal information about you to non-affiliated third parties, except as permitted by California law. We also limit
the sharing of personal information about you with our affiliates to ensure compliance with California privacy laws.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting
us at 949-342-8852.
Ehrlich Financial Group
28202 Cabot Road, Suite 425, Laguna Niguel, CA 92677
Phone: 949-342-8852* Fax: 949-462-9752
Page 32
https://ehrlichfg.com