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Part 2A of Form ADV: Firm Brochure
THE EIDEARD GROUP, LLC
360 Route 101, Suite 6
Bedford, NH 03110
Telephone: (603) 471-9909
Facsimile: (603) 471-9996
E-mail: jp@eideardgroup.com
www.eideardgroup.com
3/21/2025
This brochure provides information about the qualifications and business practices of The
Eideard Group, LLC (hereinafter “Eideard,” “TEG,” “firm” or “we”). If you have any
questions about the contents of this brochure, please contact us at (603) 471-9909 or at
jp@eideardgroup.com. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
information about TEG
is available on
Additional
the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as
a CRD number. The CRD number for TEG is 139834. Registration with the Securities and
Exchange Commission does not imply any level of skill or training.
Item 2.
Summary of Material Changes
This Form ADV, Part 2A Brochure (hereinafter our “Brochure” or Disclosure Brochure”)
is prepared in accordance with SEC requirements. This Item 2 will discuss specific material
changes that are made to the Brochure from time to time and provide clients with a
summary of such changes.
Our current Form ADV, Part 2A is available to our existing and prospective clients through
the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov). As required,
should we make material changes to this Disclosure Brochure we will, within 120 days of
the end of our fiscal year, provide you with either: (i) a copy of the amended Form ADV,
Part 2A Disclosure Brochure accompanied by a summary of material changes; or
(ii) a summary of the material changes and an offer to provide a copy of the complete,
current Form ADV, Part 2A upon your request at no charge. Certain material changes will
be communicated sooner, as required.
We urge you to carefully review summaries of material changes as they contain important
information that could impact the advisory relationship between you and Eideard. These
can include significant changes to our firm, advisory services, fee structure, business
practices, conflicts of interest, and/or disciplinary history, among others.
Material Changes
The following material changes have been made to this Disclosure Brochure since our last
annual updating amendment filed in March 2024. Please note, only material amendments
made since our last annual amendment filing are summarized below.
Schedule A of ADV Part 1A – Direct Owners and Executive Officers section was amended
to reflect a change in status of Mr. Robert Lewis Roberts, a control person of the firm, to
the Estate of Ronald L. Lewis and Roberts Asset Management LLC. – The Estate of
Ronald L. Lewis.
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Item 3.
Table of Contents
Item
Section
Page
Number
1.
Cover Page
1
2.
Material Changes
2
3.
Table of Contents
3
4.
Advisory Business
4
5.
Fees and Compensation
7
6.
Performance-Based Fees and Side-by-Side Management
9
7.
Types of Clients
10
8.
Methods of Analysis, Investment Strategies and Risk of Loss
10
9.
Disciplinary Information
13
10.
Other Financial Industry Activities and Affiliations
13
11.
14
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
12.
Brokerage Practices
15
13.
Review of Accounts
16
14.
Client Referrals and Other Compensation
17
15.
Custody
17
16.
Investment Discretion
17
17.
Voting Client Securities
18
18.
Financial Information
18
3
Item 4.
Advisory Business
The Eideard Group is a fee-only SEC-registered investment adviser (SEC file number 801-
66396). Our principal place of business is located in Bedford, New Hampshire. We have
been in business since 2006 (as R&A Capital Management, LLC. prior to June 2011). John
P. Aubin, is Eideard Group’s Managing Member, CIO, CCO and majority direct owner
along with Roberts Asset Management, LLC as majority indirect owner.
Discretionary assets under our firm's management were $88,959,067 as of December 31,
2024. Non-discretionary assets under our firm's management were $91,892,382 as of
December 31, 2024.
Third Party Manager Selection and Monitoring Services
We primarily recommend investments with unaffiliated third-party separate account
investment managers. All recommendations are made independently and objectively and
are based exclusively on the suitability of a given selection in terms of its risk-reward
profile as it relates to the client’s fact set, expectations, risk temperament and time horizon.
All selected managers must have historically demonstrated a specialized expertise in a
given investment strategy and must possess a consistent, repeatable investment process.
Our independent third-party manager search and selection process is the result of extensive
internal research and a proprietary due diligence process. The process encompasses a
comprehensive review of both historical performance data and underlying quantitative
analytics as well as in-depth reviews of qualitative measures including such things as
ownership, investment philosophy, staffing, compliance, code of ethics, risk management,
policy and procedures and trading efficiencies.
Based on a client's individual circumstances and financial needs (as exhibited in the client's
investment plan) we determine which selected manager(s) portfolio management style(s)
are appropriate for that client. Factors considered in making this determination include
account size, risk tolerance, the investment philosophy of the selected third-party manager,
and the opinion of each client. We encourage clients to review each third-party manager's
disclosure document regarding the particular characteristics of any program and managers
selected by us.
Once we determine which selected third-party manager(s) are most appropriate for the
client, we provide the selected manager(s) with client related investment guidance as it
pertains to that mandate. The selected manager(s) then deploy and manage the client's
portfolio based upon the client's individual needs as agreed upon.
We will regularly and continuously monitor the performance of the selected manager(s). For
those clients who grant us investment discretion, if we determine that a given third party
investment manager(s) is not meeting our agreed upon management expectations, we will
terminate the investment manager(s) and place the client's assets with another suitable
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investment manager(s) at our discretion and without prior consent from the client. For those
clients who do not grant us investment discretion, if we believe that a particular manager
is performing inadequately, or if we believe that a different manager is more suitable for
a client's particular needs, then we recommend that the client contract with another third-
party manager. Under this scenario, we will assist the client in selecting a new manager, and
then monitor that manager's performance. However, any move to a new manager is solely at
the discretion of the client.
Portfolio Management Services
We offer continuous advice to a client regarding the investment of client funds based on
the individual needs of the client. Through personal discussions in which goals and
objectives based on a client's particular circumstances are established, we develop a client's
personal investment plan and create and manage a portfolio based on that policy or plan.
During our data-gathering process, we determine the client’s individual objectives, time
horizons, risk tolerance, and liquidity needs. We typically also review and discuss a client’s
prior investment history, as well as family composition and background.
We manage advisory accounts on a discretionary and non-discretionary basis, as agreed
upon with each client. For discretionary accounts, we will implement transactions without
seeking prior client consent. However, clients cany impose reasonable restrictions on
investing in certain securities, types of securities, or industry sectors. For non-discretionary
accounts, we will seek prior client consent for every contemplated transaction. (Therefore,
clients with non-discretionary accounts should understand that any delay in obtaining
consent can result in less favorable transaction terms, including higher security price and/or
higher commissions and/or limited availability of the securities sought.)
Our investment recommendations are wholly independent. They are not limited to any
specific product or service offered by a broker dealer or insurance company. In what we
define as the traditional investment space (stocks, bonds, cash and cash equivalents) all
within the public markets, we primarily invest in unaffiliated third-party no-load or load-
waived mutual funds, exchange traded funds (ETFs) and master limited partnerships
(PTPs). We also invest in alternative investments (AI) including third-party sponsored
alternative investment funds and private placements. With respect to private placements,
our firm at times serves as the managing member or general partner to some private funds
that are created by TEG for the purpose of facilitating investments by our clients in various
private equity or venture capital investments or marketable equity securities on a pooled
basis. A TEG principal can also serve on the Board of Directors of any TEG private fund’s
underlying investment.
Additional information about the fees related to TEG managed private fund investments
are included in the offering documents provided to prospective investors. Because these
types of investments involve certain additional degrees of risk, they will only be
recommended to accredited and qualified investor clients when consistent with such client's
stated investment objectives, tolerance for risk, liquidity and suitability.
5
Family Office Services
In addition to or in combination with the portfolio management services described above,
our firm provides family office services to ultra-high net worth and high net worth
individuals and families to assist them in achieving their goal of a lasting legacy for future
generations. Family Office services are structured to offer an integrated, interdisciplinary
approach to aggregating and focusing family resources and values to facilitate a common
interest in asset protection, cost control, financial education, and family philanthropy,
among others. Our Family Office services provide family-specific, custom solutions and
relationship management and can include:
• Portfolio Management (as separately described above)
• Comprehensive Risk Management Consulting
•
Integration of Tax & Investment Strategies
• Bill Paying Services
• Philanthropy Planning/Charitable Giving
• Family Retreats/Meetings
• Facilitation of Inter-Generational/Inter-Family Communications and Mediation of
Inter-Family Conflict
• Engaging outside consultants, including bookkeepers and bookkeeping services,
attorneys, private bankers, accountants, insurance advisors, family education
advisors, real estate management firms, and ad hoc concierge services that are
typically requested by family offices.
Consulting/Specialty Services
Clients can also receive investment advice and services on a more limited basis. This
includes advice on singular areas of concern such as estate planning, retirement planning,
insurance issues, annuity advice, bill paying services, analyzing existing traditional
financial portfolios and alternative investments and making recommendations regarding
techniques, monetization and
including hedging
concentrated stock positions
diversification.
information
gathered
client
questionnaires,
We tailor all of our portfolio management, family office and consulting recommendations
to the individual needs of each client. All consulting recommendations are based on
cumulative
electronic
through
communications, telephone and in-person discussions.
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Item 5.
Fees and Compensation
Portfolio Management Services
Our fees for Portfolio Management services are based upon a percentage of assets under
management or advisement and typically range from 0.35% to 0.75%.
In addition, for TEG managed private investment vehicles we generally charge a
performance-based fee which is typically calculated based on a percentage of the net profits
of the entity(s) at the end of each fiscal year. Such fee is typically 20% of the allocable
share of net profits above an agreed upon hurdle rate (typically 8% - 10%), subject to a
high water mark provision.
In measuring an investor's net profits for the calculation of performance fees, we will
typically include both realized and unrealized gains and losses during the relevant period.
The calculation and payment of the performance fees applicable to a particular interest in
a private investment vehicle(s) is described in detail in the respective organizational and
subscription documents.
We waive performance-based fees for some or all of our existing or future qualified
clients or private fund investors.
Family Office Services
Our fee for Family Office services to ultra-high net worth clients is wholly predicated on
financial assets under management and typically includes the full suite of family services
described above. Any change to the above policy based upon extenuating circumstances
would be specifically addressed with the client and agreed upon at the outset of the
engagement.
Ad Hoc Consulting/Specialty Services
For ad hoc or project based consulting services delivered separately or found to be outside
the scope of Portfolio Management or Family Office services, we charge a fixed fee,
ranging from $5,000 to $75,000 or an hourly rate ranging from $300 to $500, depending
on the staff member performing the work. The length of time it will take us to complete a
particular consulting project depends on the nature and complexity of the individual client’s
personal circumstances. An estimate for total hours is determined and discussed with the
client prior to the start of the project based engagement.
Fees in General
Portfolio management fees are charged in advance at the beginning of each quarter, based
upon the net value of the assets in the client account on the last business day of the previous
quarter, pro-rated for additions and withdrawals.
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Consulting fees are due and payable upon completion of the consulting service or on a
monthly basis, as agreed with each client. We can request a retainer upon completion of
our fact-finding session with the client.
Depending on the particular arrangement with each client, we will either invoice clients or
directly debit their custodial accounts for portfolio management and consulting fees.
Fees and account minimums for all services are negotiable based upon certain criteria (i.e.,
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with client, etc.)
We group certain related client accounts for the purposes of determining the account size
and/or annualized fee. Certain legacy client agreements are governed by fee schedules
different from those listed above.
Under no circumstances will we earn fees in excess of $1,200 more than six months in
advance of services rendered.
Account Termination
Clients will have a period of five (5) business days from the date of signing the agreement
to unconditionally rescind the agreement and receive a full refund of all fees. Thereafter,
the client may terminate the agreement by providing us with a 10-day written notice at our
principal place of business. Upon termination of any account, any prepaid, unearned fees
will be promptly refunded, and any earned, unpaid fees will be due and payable. Clients
who invested in certain private funds sponsored by our firm will pay us a fee on these
investments from the date of termination to the date of client’s interest liquidation.
Mutual Fund and ETF Fees and Expenses: All fees paid to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds and
ETFs to their shareholders. These fees and expenses are described in each fund's
prospectus. These fees will generally include a management fee, other fund expenses, and
a possible distribution fee. A client could invest in a mutual fund or an ETF directly,
without the services of our firm. In that case, the client would not receive the services
provided by us which are designed, among other things, to assist the client in determining
which mutual fund(s) or ETFs are most appropriate to each client's financial condition and
objectives. Accordingly, the client should review both the fees charged by the funds and
ETFs and the fees charged by us to fully understand the total amount of fees to be paid by
the client and to thereby evaluate the advisory services being provided.
Brokerage, Custodial, and Third-Party Manager Fees
We negotiate all third-party investment manager, custodial and related brokerage and
transaction fees on behalf our clients. Notwithstanding these discounts, such fees are in
8
addition to our advisory fees and responsible to be paid for by the client. These fees
typically include transaction, brokerage, trade-away and custodial fees incurred as part of
their account management. Please see Item 12 of this Brochure for important disclosures
regarding our brokerage practices.
Item 6.
Performance-Based Fees and Side-By-Side Management
As we disclosed in Item 5 of this Brochure, our firm accepts a performance-based fee from
certain clients. Such a performance-based fee is calculated based on a share of capital gains
on or capital appreciation of the assets of the account. To qualify for a performance-based
fee arrangement, a client must either demonstrate a net worth of at least $2,200,000 or must
have at least $1,100,000 under management immediately after entering into an investment
advisory agreement with the firm, or is a qualified purchaser as defined in section
2(a)(51)(A) of the Investment Company Act of 1940 immediately after entering into a
management agreement with us.
Clients should be aware that a performance-based fee arrangement can create an incentive
for us to recommend investments which may be riskier or more speculative than those
which would be recommended under a different fee arrangement. Furthermore, since we
also have clients who do not pay performance-based fees, we have an incentive to favor
accounts that do pay such fees because compensation we receive from these clients is more
directly tied to the performance of their accounts.
Since we endeavor at all times to put the interest of our clients first as part of our fiduciary
duty as a registered investment adviser, we take the following steps to address these
conflicts:
1. We disclose to clients the existence of all material conflicts of interest, including
the potential for our firm and its employees to earn more compensation from
advisory clients who pay performance-based fees;
2. We collect, maintain and document accurate, complete and relevant client
background information, including the client’s financial goals, objectives and risk
tolerance;
3. Our management conducts regular reviews of each client account to verify that all
recommendations made to a client are suitable to the client’s needs and
circumstances;
4. We have implemented policies and procedures for fair and consistent allocation of
investment opportunities among all client accounts;
5. We periodically compare holdings and performance of all accounts with similar
strategies to identify significant performance disparities indicative of possible
9
favorable treatment;
6. We periodically review trading frequency and portfolio turnover rates to identify
possible patterns of “window dressing,” “portfolio churning,” or any intent to
manipulate trading to boost performance near the reporting period; and
7. We educate our employees regarding the responsibilities of a fiduciary, including
the need for having a reasonable and independent basis for the investment advice
provided to clients and equitable treatment of all clients, regardless of the fee
arrangement.
Performance-based fees will only be charged in accordance with the provisions of Rule
205-3 of the Investment Advisers Act of 1940 and/or applicable state regulations. The
fees will not be offered to any client residing in a state in which such fees are prohibited.
The client must understand the performance-based fee method of compensation and
its risks prior to entering into a management contract with us.
Item 7.
Types of Clients
Our firm generally provides advisory services to ultra-high and high net worth individuals
and families, trusts, estates, charitable organizations, corporations, private investment
funds and other business entities.
We do not currently impose any minimum account sizes or minimum annual fees.
Investments in private placements are typically limited to accredited investors and qualified
clients.
Item 8.
Methods of Analysis, Investment Strategies and Risk of Loss
Our firm employs the following types of analysis to formulate client recommendations:
Third Party Manager Analysis: We examine the experience, expertise, investment
philosophies, and past performance of independent third-party long only investment
managers in an attempt to determine if that manager has demonstrated a consistent and
repeatable investment process over a minimum period of time and in different economic
conditions. We monitor the manager’s underlying holdings, strategies, concentrations and
portfolio turnover rate as part of our overall periodic risk assessment. Additionally, as part
of our due-diligence process, we survey the manager’s compliance and business enterprise
risks.
A risk of investing with a third-party manager who has been successful in the past is that
they may not be able to replicate that success in the future. In addition, as we do not control
the underlying investments in a third-party manager’s portfolio, there is also a risk that a
manager can deviate from the stated investment mandate or strategy of the portfolio,
making it a less suitable investment for our clients. Moreover, as we do not control the
10
manager’s daily business and compliance operations, it is possible for us to miss the
absence of internal controls necessary to prevent business, regulatory or reputational
deficiencies.
Mutual Fund and/or ETF Analysis: We look at the experience, track record, peer group
statistics and expenses of a given mutual fund manager or ETF in an attempt to determine
if that manager has demonstrated a consistent and repeatable investment process over a
minimum period of time and in different economic conditions. We also look at the sector
and regional weights, and the largest holdings in the underlying assets of a mutual fund or
ETF in an attempt to determine if there is excessive overlap in the underlying investments
held relative to other funds in the client’s portfolio. We also monitor the funds or ETFs in
an attempt to determine that they are not drifting from their stated investment strategy and
risk profile.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past
performance does not guarantee future results. A manager who has been successful may
not be able to replicate that success in the future. In addition, as we do not control the
underlying investments in a fund or ETF, managers of different funds held by the client is
may purchase the same security, increasing the risk to the client if that security were to fall
in value. There is also a risk that a manager may deviate from the stated investment
mandate or strategy of the fund or ETF, which could make the fund or ETF less suitable
for the client’s portfolio.
Macroeconomics Analysis: We regularly review and monitor macroeconomic, political
and geopolitical events in order to form top down opinions about current and future
economic and financial market conditions. This activity allows us to define and refine near
term tactical positions within an otherwise strategically allocated portfolio.
The risks to the client are that our macroeconomic views are inaccurate or don’t materialize
over the forecast timeline. This could result in not fully participating in opportunistic
markets by remaining too conservative or not appropriately defending portfolios in periods
of malaise, distress or crisis, etc.
Fundamental Analysis: We do perform fundamental analysis on securities however this
activity is typically focused on large concentrated stock positions within client portfolios.
We generally do not perform fundamental analysis on positions held by third party
managers, mutual funds and ETFs. Notwithstanding, we do conduct periodic portfolio
level analytics, quantitative and qualitative, on these investments as part of our continuing
monitoring process. However, fundamental analysis does not attempt to anticipate market
movements. This presents a potential risk, as the price of a security can move up or down
along with the overall market regardless of the economic and financial factors considered
in evaluating the stock. Therefore, unforeseen market conditions and/or company
developments can result in significant price fluctuations that can lead to investor losses.
11
Technical Analysis: We analyze past market movements and apply that analysis to the
present in an attempt to recognize recurring patterns of investor behavior and to potentially
predict future price movement. Technical analysis does not consider the underlying
financial condition of a company. This presents a risk in that a poorly managed or
financially unsound company may underperform regardless of market movement.
Risks for all Forms of Analysis: Our investment analysis and review methods rely on the
assumption that the investments we recommend (including third-party separate account
investment managers, mutual funds, ETF’s and AI) are predicated on the accuracy and
unbiased nature of all publicly-available sources of information and rating agencies. While
we are alert to indications that data may be incorrect, there is always a risk that our analysis
may be compromised by inaccurate or misleading information.
Our firm employs the following investment strategies to implement investment advice
given to clients:
Long-term purchases: We select unaffiliated third-party separate account investment
managers and purchase mutual funds and ETFs for the longer term. During these holding
periods we routinely monitor and can recommend tactical adjustments (i.e., pare back or
augment a given investment based on performance and/or market conditions).
Consequently, we principally purchase investments with the idea of holding them in the
client’s account for a year or longer. When we do this it is because we believe the
investments are currently undervalued and we want exposure to a particular asset class over
time, regardless of the current projection for the class.
A risk in a long-term purchase strategy is that, by holding investments for this length of
time, it can limit our ability to take advantages of short-term gains. Moreover, if our
predictions are incorrect, a security can decline sharply in value before we make the
decision to sell.
Short-term purchases: We rarely purchase investments for a holding term of less than one
year. An exception would be adding a mutual fund index or ETF index as a placeholder to
participate in a given asset class until we find a suitable longer term holding.
A risk in a short-term purchase strategy is that, should the anticipated price swing not
materialize, we are left with the option of having a long-term investment in a security that
was designed to be a short-term purchase, or potentially taking a loss. In addition, this
strategy involves more frequent trading than does a longer-term strategy and will result in
increased brokerage and other transaction-related costs, as well as less favorable tax
treatment of short-term capital gains.
Clients should understand that investing in any securities, including mutual funds and
particularly private funds, involves a risk of loss of both income and principal that a
client must be prepared to bear.
12
Item 9.
Disciplinary Information
Eideard is required to disclose the facts of any legal or disciplinary events that are material
to a client's evaluation of its advisory business or the integrity of its management.
In September 2023, the SEC accepted an offer submitted by Eideard to settle an
administrative proceeding relating to allegations of compliance violations concerning
certain private funds advised by the firm. Without admitting or denying the allegations,
Eideard consented to the SEC’s entry of an administrative order (“Order”).
According to the Order, Eideard failed to maintain securities of certain private funds that
it advised with a qualified custodian. The Order also found that Eideard failed to conduct
and timely distribute annual audited financial statements prepared in accordance with
Generally Accepted Accounting Principles (“GAAP”) to investors in certain private funds
advised by the firm. According to the Order, these failures resulted in violations of Section
206(4) of the Advisers Act and Rule 206(4)-2 thereunder, commonly referred to as the
“custody rule.” Pursuant to the Order, Eideard was censured, ordered to cease and desist
from committing or causing any violations and any future violations of Section 206(4) of
the Advisers Act and Rule 206(4)-2 thereunder, and ordered to pay an $80,000 fine. A copy
of the Order (Administrative Proceeding File No. 3-21608) can be found on the SEC’s
website (https://www.sec.gov/files/litigation/admin/2023/ia-6399.pdf).
Item 10. Other Financial Industry Activities and Affiliations
As is disclosed in Item 4 of this Brochure, our firm can serve as a sponsor and General
Partner or Manager to certain TEG created private funds for the purpose of facilitating
investments by our clients in various private equity investments or marketable equity
securities on a pooled basis. Our firm, principals and/or employees have invested their own
funds in many of these pooled investment vehicles. We can also be paid administrative
fees and/or management fees for the cost of administering the business affairs of the
investment entities. Typically our practice has been to waive the management fees and
instead include the clients’ interest in these entities as managed assets subject to the firm’s
advisory fee schedules.
Clients should be aware that proprietary investment in the above-mentioned investment
vehicles, as well as the potential receipt of compensation by Eideard members who sit on
the board of a company, can create an incentive for us to favor these accounts because our
overall financial interest is more directly tied to the performance of these accounts.
Consequently, we have an inherent incentive to favor vehicles with higher levels of
proprietary investment. Please refer to Item 6 of this Brochure for a detailed description of
how we address and mitigate this conflict of interest.
Item 11.
Code of Ethics, Participation in Client Transactions and Personal
Trading
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Code of Ethics Disclosure
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business
conduct that we require of our employees, including compliance with applicable federal
securities laws. Our Code of Ethics includes policies and procedures for the review of
quarterly securities transactions reports as well as initial and annual securities holdings
reports that must be submitted by the firm’s access persons. Among other things, our Code
of Ethics also requires the prior approval of any acquisition of securities in a limited
offering (e.g., private placement) or an initial public offering. Our code provides for
oversight, enforcement and recordkeeping provisions. A copy of our Code of Ethics is
available to our advisory clients and prospective clients upon request to John P. Aubin,
Chief Compliance Officer, at the firm’s principal office address.
Our firm or individuals associated with our firm can buy or sell/terminate third-party
separate account investment managers, mutual funds, ETFs, AI and privately held
offerings/securities identical to those recommended to or purchased for our clients’
accounts. Co-investment by our firm, its principals or employees in AI including third
party or TEG managed private funds is also permitted. Further, a TEG principal has and
can in the future serve on the Board of Directors of any TEG private fund’s underlying
investment. In addition, any related person(s) at times does have an interest or position in
a certain security(ies) which are also recommended to a client. This practice generally
results in a conflict of interest, as there can be an incentive (to the extent possible) to
manipulate the timing of such purchases to obtain a better price or more favorable
allocation in rare cases of limited availability.
To mitigate these potential conflicts of interest and ensure the fulfillment of our fiduciary
responsibilities, we have established the following restrictions:
1. No principal or employee of our firm may buy or sell securities for their personal
portfolio(s) where their decision is substantially derived, in whole or in part, by
reason of his or her employment unless the information is also available to the
investing public on reasonable inquiry. No principal or employee of our firm may
prefer his or her own interest to that of the advisory client;
2. It is the policy of our firm that no person employed by us is permitted to, without
the express consent of the firm’s Chief Compliance Officer, purchase or sell any
security prior to a transaction(s) being implemented for an advisory account, and
therefore, preventing such employees from benefiting from transactions placed on
behalf of advisory accounts;
3. We do not aggregate employee trades with client trades;
4. We emphasize the unrestricted right of the client to decline to implement any advice
14
rendered, except in situations where our firm is granted discretionary authority;
5. All of our principals and employees must act in accordance with all applicable
Federal and State regulations governing registered investment advisory practices;
and
6. Any individual not in observance of the above can be subject to disciplinary
action or termination.
We take the view that personally investing in the same types of investments as our clients
jointly enhances client confidence and alignment.
Item 12.
Brokerage Practices
We do not have any formal or informal soft-dollar arrangements and do not receive any
soft-dollar benefits.
We do not request or accept the discretionary authority to determine the broker dealer to
be used for client accounts. Clients can direct us as to the broker dealer to be used for all
client securities transactions. In directing the use of a particular broker or dealer, it should
be understood that we will not have authority to negotiate commissions among various
brokers, and best execution may not be achieved, resulting in higher transaction costs for
clients. Not all advisers require their clients to direct brokerage.
We currently recommend the brokerage and custodial services of Bank of New York
Mellon (hereinafter “BONY”) and Charles Schwab & Company, Inc. (hereinafter,
“Schwab).
Our firm participates in the Schwab Institutional (SI) services program offered to
independent investment advisers by Schwab. Clients in need of brokerage and custodial
services can have Schwab recommended to them. As part of the SI program, our firm
participation gives our clients benefits that they would not receive individually. These
benefits include: receipt of duplicate client confirmations and bundled duplicate
statements; access to a trading desk serving SI participants exclusively; access to block
trading which provides the ability to aggregate securities transactions and then allocate the
appropriate shares to client accounts; ability to have investment advisory fees deducted
directly from client account; access, for a fee, to an electronic communication network for
client order entry and account information; receipt of compliance publications; and access
to mutual funds which generally require significantly higher minimum initial investments
or are generally available only to institutional investors. The benefits received through
participation in the SI program can be related to the volume of transactions directed to, or
amount of assets custodied by Schwab.
Participation in the SI program results in potential conflict of interest for our firm, as the
receipt of the above benefits creates an incentive for us to recommend Schwab to clients.
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Notwithstanding, we have reviewed the services of BONY and Schwab and recommend
their services based on a number of factors. These factors include the professional services
offered, commission rates, transaction fees and the custodial platform provided to clients.
While, based on our business model, we will not seek to exercise discretion to negotiate
trades among various brokers on behalf of clients, we do, however, negotiate lower
commission rates for our clients with the recommended brokers.
If a client, when undertaking an advisory relationship with our firm, already has a pre-
established relationship with a broker and instructs us to execute all transactions through
that broker, it should be understood that under those circumstances, we will not have the
authority to negotiate commissions, obtain volume discounts and best execution may not
be achieved. In addition, under these circumstances a disparity in commission charges can
exist between the commissions charged to other clients since our firm may not be able to
aggregate orders to reduce transaction costs or the client may receive less favorable prices.
We reserve the right to decline acceptance of any client account for which the client directs
the use of a broker if we believe that this choice would hinder our fiduciary duty to the
client and/or our ability to service the account.
The third-party managers selected by our firm and/or the client to manage client portfolio(s)
often request discretionary brokerage authority or use different broker dealers for client
accounts.
Clients should refer to the disclosure document(s) of the selected managers for information
regarding their brokerage policies and practices. As part of our fiduciary duty to clients,
during our due diligence reviews of recommended third-party managers, we will request
and evaluate their brokerage policies, procedures, and practices in order to form a
reasonable belief that such practices are in the best interest of our clients.
Trade Aggregation
As a matter of policy and practice, our firm does not generally block client trades and,
therefore, implements client transactions separately for each account. Due to this practice,
certain client trades may be executed before others, at a different price and/or commission
rate. Additionally, our clients may not receive volume discounts available to advisers to
block client trades.
Item 13. Review of Client Portfolios
John P. Aubin, Managing Member and CIO is responsible for reviewing client portfolios.
Portfolio reviews are conducted both annually and quarterly. The annual review is focused
on reasonably ensuring that the portfolio is consistent with the client’s investment
objectives. For discretionary clients, changes will be identified and the portfolio will be
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modified as necessary. For non-discretionary clients any changes will be identified in
client conversation and the portfolio will then be modified as necessary. The quarterly
investment report review is intended to be more granular and is typically shared with the
client in quarterly investment review meetings. The reviews include traditional investment
asset class allocation, character of portfolio income being generated, portfolio capital
activity (realized and unrealized gain/loss) and portfolio and manager level
performance vs benchmarks. Special reviews can be triggered by unanticipated changes in
macroeconomic, political and geopolitical events.
Mr. Aubin has responsibility for executing the due diligence, search and selection process
regarding Eideard’s universe of traditional investments (i.e. its third party separate account
managers, ETF’s and mutual funds). He is also responsible for reviewing all third-party
sponsored alternative investments.
In addition to monthly statements and transaction confirmations which clients receive from
their broker dealer, our firm provides proprietary quarterly investment reports which
contain significant portfolio detail and performance measurement. Selected third-party
managers have the option to also provide additional reports to clients.
Consulting/Specialty services clients will receive periodic reports as agreed upon at the
inception of the project engagement.
Item 14.
Client Referrals and Other Compensation
Other than which is already described in this Brochure, our firm does not receive any
additional compensation from third parties for providing investment advice to its clients
and does not compensate anyone for client referrals.
Item 15.
Custody
Custody means holding, directly or indirectly, client funds or securities, or having any
authority to obtain possession of them. Under applicable regulatory interpretations, our
firm is deemed to have custody of certain client assets due to various arrangements which
give us access or authority to obtain client funds.
As disclosed at Item 13 above, in addition to the monthly statements and transaction
confirmations which clients receive from their account custodian / broker dealer, our firm
provides proprietary quarterly reports which contain significant portfolio detail and
performance measurement. We urge clients to carefully review and compare their quarterly
reviews of account holdings and/or performance results received from us to those they
receive from their custodian. Should you notice any discrepancies or fail to receive a
custodian account statement, please notify us and/or your custodian as soon as possible.
Item 16.
Investment Discretion
For clients granting us discretionary authority to determine which third-party separate
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account investment managers to engage or terminate and which securities and the amounts
of securities that are to be bought or sold for their account(s), we request that such authority
be granted in writing, in an investment advisory (discretionary) engagement letter.
Should the separately managed account client wish to impose reasonable limitations on
our discretionary authority, such limitations shall be included in an addendum to the
investment advisory (discretionary) engagement letter. Clients can change/amend these
limitations as desired at any time.
Item 17.
Voting Client Securities
As a matter of firm policy, our firm does not vote proxies on behalf of clients. Clients will
receive their proxies and other solicitations directly from their custodian or transfer agent
and retain sole responsibility for voting. However, we at times provide clients with
consulting assistance regarding proxy issues if they contact us with questions at our
principal place of business.
We can, but shall not be required, to act on behalf of the client in legal proceedings
involving companies whose securities are held in the client’s account(s), including, but not
limited to, the filing of “Proofs of Claim” in class action settlements. If desired, clients can
direct us to transmit copies of class action notices to the client or a third party. Upon such
direction, we will make commercially reasonable efforts to forward such notices in a timely
manner.
Item 18. Financial Information
Under no circumstances will we earn fees in excess of $1,200 more than six months in
advance of services rendered.
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