Overview
- Headquarters
- Middleburg, VA
- Average Client Assets
- $8.5 million
- SEC CRD Number
- 139464
Fee Structure
Primary Fee Schedule (THE HOERNER PLANNING GROUP, LLC)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $2,000,000 | 0.70% |
| $2,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $7,000 | 0.70% |
| $5 million | Negotiable | Negotiable |
| $10 million | Negotiable | Negotiable |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- HNW Share of Firm Assets
- 82.34%
- Total Client Accounts
- 1,877
- Discretionary Accounts
- 818
- Non-Discretionary Accounts
- 1,059
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Investment Advisor Selection
Regulatory Filings
Additional Brochure: THE HOERNER PLANNING GROUP, LLC (2026-03-25)
View Document Text
Form ADV Part 2A
The Hoerner Planning Group LLC
210 East Federal Street
Middleburg, VA 20117
540-687-5090
robert.moreiro@hoernerplanninggroup.com
March 25, 2026
This brochure provides information about the qualifications and business practices of The
Hoerner Planning Group LLC. If you have any questions about the contents of this brochure,
please contact Mr. Robert Moreiro, Chief Compliance Officer at 540-687-5090 and/or
robert.moreiro@hoernerplanninggroup.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities
authority.
Additional information about The Hoerner Planning Group LLC also is available on the SEC’s
website at www.adviserinfo.sec.gov. You can search this site using a unique identifying number
known as a CRD number. The CRD number for The Hoerner Planning Group is 139464.
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ITEM 2 - MATERIAL CHANGES
This section describes the material changes to The Hoerner Planning Group LLC Part 2 of Form ADV
(“Part 2A Brochure” or this “Brochure”) since its last annual amendment on March 25, 2025.
The following changes have been made to the Brochure since our last annual filing:
Pursuant to SEC Rules, we will provide you a summary of any material changes to this and subsequent
Brochures within 120 days of the close of our business’ fiscal year. We may provide other ongoing
disclosure information about material changes as necessary.
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ITEM 3 - TABLE OF CONTENTS
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Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance Based Fees and Side-by-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis. Investment Strategies and Risk of Loss
Item 9 Disciplinary Action
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation, or Interest in Client Transactions
and Personal Trading
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Item 12 Brokerage Practices
Item 13 Review of Client Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Form ADV Part 2B
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ITEM 4 - ADVISORY BUSINESS
Our Firm
The Hoerner Planning Group, LLC (“HPG,” “we” or “us”) is an investment adviser registered with the
Securities and Exchange Commission that was founded by Henry Rhodes (“Tim”) Hoerner, III in 2006.
Mr. Hoerner is the sole owner of HPG. We are organized as a Virginia limited liability corporation and
our principal place of business is located at 210 E. Federal Street, Middleburg, Virginia. As of December
31, 2025, our “regulatory assets under management” were approximately $1,652,844,771 of which
approximately $897,575,903 we managed on a discretionary basis and approximately $755,268,868 we
managed on a non-discretionary basis.
Our Services
HPG provides comprehensive wealth advisory services to affluent families and their related entities. These
entities may include the family’s individual accounts, their trusts, estates, charitable organizations,
corporations, pension and profit-sharing plans and other related business entities. We offer these clients
financial planning and consulting services which may include estate planning, business succession
planning, concentrated stock planning and retirement planning. Financial planning and consulting services
are offered on a flat or fixed fee basis.
We offer discretionary and non-discretionary investment management services by providing clients with
customized asset allocation advice specifically tailored to meet a client’s financial planning needs. We
utilize separate accounts, private partnerships and mutual funds managed by unaffiliated, independent
investment managers to implement our asset allocation recommendations (“Independent Manager(s)”).
Our criteria and selection process for Independent Managers is described in Item 8 – Methods of Analysis,
Investment Strategies and Risk of Loss.
Investment management services are offered for a fee based on the amount of net assets we manage for a
client. Clients may also engage us to provide both financial planning and consulting services as well as
investment management services on a flat or fixed fee basis.
Additional Services. We may also render investment management services to our clients relating to: (1)
variable life/annuity products and/or (2) a client’s individual employer- sponsored retirement plan. In
providing such advice, we either direct or recommend the allocation of client’s assets among the various
mutual fund subdivisions that will be maintained at either the specific insurance company that issued the
variable life/annuity product or at the custodian designated by the sponsor of the client’s retirement plan.
ITEM 5 - FEES AND COMPENSATION
The following section describes how we are compensated for the investment advisor services and financial
planning and consulting services that we provide to our clients,
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Investment Management Services. Under our investment management agreements, we generally charge
a management fee at a specified annual percentage rate of each portfolio’s assets under management as
described below:
Annual Fee
Account Value
up to $2,000,000
above $2,000,000
0.70%
Negotiable
Unless we agree otherwise, our investment management agreement generally provides that you must pay
management fees to us quarterly in advance. Our investment management agreements typically may be
terminated at any time by either party upon written notice to the other party. If your investment
management agreement is terminated prior to the end of a calendar quarter, we will calculate and refund
to you any unearned management fees paid in advance, prorated to the date of termination.
Financial Planning Services. We charge a fixed fee for comprehensive financial planning and consulting
services (which may include non-investment related matters). Our financial planning and consulting fees
are negotiable, but generally range from $10,000 to $150,000 on a fixed fee basis depending upon the level
and scope of the services and the HPG professional rendering the financial planning and/or the consulting
services. We may negotiate a lesser management fee based upon certain criteria, such as the complexity
of the client’s overall financial planning situation, the dollar amount of assets to be managed, other related
accounts and a pre-existing client relationship. Either party may terminate the agreement by written notice
to the other.
In certain circumstances, we may also provide a combination of financial planning and consulting services
and investment management services for a fixed fee.
Private Partnerships. For private partnerships in your account, our investment management fee will be
based on the value of the private partnership as determined by the most recently available partners’ capital
account statement, adjusted for any distributions and capital contributions made during the period. This
account statement is prepared by the Independent Manager. HPG does not receive additional
compensation on private placement securities.
Other Fees and Expenses
You will be responsible for paying other fees and expenses related to your portfolio in addition to the
investment management fees you pay to us. For example, you will be responsible for paying fees charged
directly by Independent Managers (as disclosed in offering memorandum), custodial fees, wire transfer
fees, transaction fees, and other fees and expenses to your custodian. In addition, you will be responsible
for paying commissions, fees, expenses, and other transaction costs charged by your custodian and/or the
brokers used to execute securities transactions for your portfolio, including, without limitation,
transactions in shares of the mutual funds, money market funds and/or exchange-traded funds. Item 12 –
Brokerage Practices of this brochure contains additional information regarding our brokerage practices
and the commissions, fees, expenses, and other transaction costs that you may be charged. You will also
pay fees and expenses (such as management fees and expenses, distribution fees and expenses,
administrative fees, sub-transfer agency and shareholder servicing fees and expenses, and other operating
expenses) associated with shares of mutual funds, money market funds, and/or exchange-traded funds
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held in your portfolio, which are further described in the prospectus and statements of additional
information for these funds.
Payment of Fees. Our investment management agreement and/or the separate agreement with your
custodian may authorize us to debit your account for the amount of our investment management fee and
to directly remit that fee to us in accordance with applicable custody rules. Each custodian will send a
statement to you, at least quarterly, indicating all amounts disbursed from the account including the
amount of management fees paid directly to us.
For investment management accounts, you may make additions to and withdrawals from the account at
any time, subject to our right to terminate an account. If assets are deposited into or withdrawn from an
account after the inception of a quarter, the fee payable with respect to such assets will not be adjusted or
prorated based on the number of days remaining in the quarter. You may withdraw account assets on
notice to us, subject to the usual and customary securities settlement procedures. HPG designs its accounts
as long-term investments and asset withdrawals may impair the achievement of your investment
objectives.
Additions may be in cash or in securities, however, we reserve the right to liquidate any transferred
securities, or decline to accept particular securities into a client’s account. We may consult with you about
the options and ramifications of transferring securities. You are advised that when transferred securities
are liquidated, they are subject to transaction fees and fees assessed at the mutual fund level (i.e.,
contingent deferred sales charge) and the sales may result in you paying capital gains taxes.
We do not accept compensation for the sale of securities or other investment products, including asset-
based charges or service fees from the sale of mutual funds.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
HPG does not charge performance-based fees or participate in side-by-side management. Performance-
Based Fees are fees that are based on a share of capital gains or capital appreciation of the assets of a client’s
account. Side-By-Side Management refers to the practice of charging accounts a performance-based fee
arrangement while charging other accounts under a different fee arrangement.
ITEM 7 - TYPES OF CLIENTS
We provide comprehensive wealth advisory services to affluent individuals and their related entities,
including trusts, estates, charitable organizations, corporations and other business entities, foundations,
endowments, pension and profit-sharing plans. We do not impose minimum requirements for opening and
maintaining an account.
Certain Independent Manager(s) may impose account minimum requirements and maintain billing
procedures that vary from those of HPG. In such instances we may modify our account requirements
and/or billing practices to accommodate those of the Independent Manager(s).
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ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Investment Strategies
As described in Item 4 – Advisory Business, we provide our clients with customized asset allocation advice
tailored to meet each client’s specific financial planning needs. Most frequently, the investment
implementation vehicles are separate accounts managed by Independent Managers, private partnerships
managed by Independent Managers and mutual funds. Private partnerships are typically recommended to
clients who are “accredited investors” or “qualified purchasers” under the Investment Company Act of
1940, as amended (“1940 Act”).
As a rule, we design a client’s portfolio with a long-term investment horizon. Our asset allocation
recommendations and our selection of Independent Managers reflect that long-term investment horizon.
We refer to this process as strategic asset allocation. Typically, a client’s assets are broadly diversified
across a range of asset categories. Additionally, within each asset category, the investment vehicle
(separate account, private partnership or mutual fund) is invested in numerous individual securities.
Occasionally, we may identify asset classes which we believe are mispriced. In those cases, we will make
tactical asset allocation decisions based on those mispricing opportunities. The tactical asset allocation
decisions usually have a shorter investment horizon than the strategic allocation decisions.
Investment Manager Selection. We generally select Investment Managers who meet some or all of the
following criteria: (1) they utilize a strict value discipline and invest only in securities that are valued
by the market at a discount to the Independent Manager’s conservative estimate of intrinsic value; (2) they
focus first on protecting capital and, secondarily, on earning a reasonable rate of return; (3) key investment
personnel have a substantial portion of their net worth in the investment vehicle, (4) the investment vehicle
reflects their best investment ideas and is, therefore, often concentrated; and (5) they have a successful
long term track record which reflects all of the aforementioned criteria.
We also offer advice on the following types of investments: exchange-listed securities, securities traded
over-the-counter, foreign issuers, corporate debt securities (other than commercial paper), certificates of
deposit, municipal securities, and United States government securities.
We may use various financial publications, third party research materials, third party financial modeling
software, annual reports, registration statements and other related filings with the Securities and Exchange
Commission as our main sources of information in recommending investment vehicles for our clients.
Material Risks
As with any investment, loss of principal is a risk of investing. Nothing in this brochure is intended to
imply, and no one is, or will be, authorized to represent that the investment strategies described herein are
low risk or risk-free. The various risks outlined below are not the only risks associated with our
investments. Investing in securities involves the risk of loss of money and you should be prepared to bear
that loss.
General Risks
Market Risk — The market values of securities owned by an account may decline, at times sharply and
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unpredictably. Market values of securities are affected by several distinct factors, including geopolitical
or other events, such as war, terrorism, and pandemics, which may cause instability in worldwide markets.
Market disruptions have caused, and may continue to cause, broad changes in market value, negative
public perceptions concerning those developments, and adverse sentiment or publicity. For equity
securities, market risk may be more significant in smaller capitalization companies. Market values of fixed
income securities may be affected by inflation, changes in interest rates, the credit quality of issuers, and
general economic and market conditions. Lower-quality fixed income securities may suffer larger price
declines.
Asset Allocation Risk — The performance of a client’s account is dependent upon our ability to allocate the
client’s assets to meet their specific financial objectives. Each client has an allocation designed specifically
for their unique financial situation. As a result, particularly over shorter time frames, a client’s portfolio
may underperform a market benchmark or other client accounts that we manage.
Independent Manager Selection Risk — The performance of a client’s account is also dependent upon our
ability to identify Independent Managers whose investment performance will enable the client to meet
their financial planning objectives. Independent Managers selected by us may or may not meet the client’s
objectives and may underperform appropriate benchmarks.
Cybersecurity Risk — HPG and its Independent Managers, including their respective service providers,
may be negatively impacted due to operational risks arising from, among other things, human or
processing errors, systems and technology disruptions or failures, or cybersecurity incidents.
Cybersecurity incidents may allow unauthorized parties to gain access to or misappropriate HPG’s or an
Independent Manager’s assets or confidential or proprietary information or cause a service provider to
suffer data corruption or lose operational functionality.
Real Estate Securities and Sector Risk — Certain of the accounts may invest in partnerships investing in
real estate. The partnerships will be affected by changes in the values of and incomes from the properties
they own and/or the credit quality of the mortgage loans they hold.
Equity Risks
Common Stock Risk — Stocks may decline significantly in price over short or extended periods of time.
Price changes may occur in the market as a whole, or they may occur in only a particular country,
company, industry, or sector of the market. In addition, the types of stocks in which a particular investment
vehicle invests, such as value stocks, growth stocks, large-capitalization stocks, mid-capitalization stocks,
small-capitalization stock and/or micro-capitalization stocks, may underperform the market as a whol e.
Additionally, dividends paid on common stocks can vary significantly over the short-term and long-term. Dividends
on common stocks are not fixed, but are declared at the discretion of an issuer’s board of directors. There
is no guarantee that the issuers of common stocks in which an account invests will declare dividends in
the future or that if declared they will remain at current levels or increase over time.
Mid-Cap/Small-Cap Stock Risk — Small-cap companies may lack the management expertise, financial
resources, product diversification, and competitive strengths of larger companies. In addition, the
frequency and volume of their trading may be less than is typical of larger companies, making them subject
to wider price fluctuations. In some cases, there could be difficulties in selling the stocks of small-cap
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companies at the desired time and price. Mid-cap companies may have limited product lines, markets or
financial resources, and they may be dependent on a limited management group. Stocks of small- cap and
mid-cap companies may be subject to more abrupt or erratic market movements than those of large, more
established companies or the market averages in general.
Fixed Income Risks
Credit Risk — Credit risk is the risk that an issuer of a debt security will be unable to make interest and
principal payments when due and the related risk that the value of a security may decline because of
concerns about the issuer’s ability to make such payments. Credit risk may be heightened for accounts
that may invest in “high yield” securities.
Income Risk — The income earned from an account may decline because of falling market interest rates.
Also, if an account invests in inverse floating rate securities, whose income payments vary inversely with
changes in short-term market rates, the account’s income may decrease if short-term interest rates rise.
Interest Rate Risk — Interest rate risk is the risk that the value of an account will decline because of rising
interest rates. Interest rate risk is generally lower for shorter-term investments and higher for longer-term
investments. Duration is a common measure of interest rate risk. Duration measures a bond’s expected
life on a present value basis, taking into account the bond’s yield, interest payments and final maturity.
The longer the duration of a bond, the greater the bond’s price sensitivity to changes in interest rates.
During periods of declining interest rates, the issuer of certain types of securities may exercise its option
to prepay principal earlier than scheduled, forcing an account to reinvest in lower yielding securities. This
is known as call or prepayment risk. Debt securities frequently have call features that allow the issuer to
repurchase the security prior to its stated maturity. An issuer may redeem an obligation if the issuer can
refinance the debt at a lower cost due to declining interest rates or an improvement in the credit standing
of the issuer.
During periods of rising interest rates, the average life of certain types of securities may be extended
because of lower-than-expected principal payments. This may lock in a below market interest rate,
increase the security's duration and reduce the value of the security. This is known as extension risk.
Market interest rates for investment grade fixed-income securities are currently significantly below the
historical average rates for such securities. This decline may have increased the risk that these rates will
rise in the future; however, historical interest rate levels are not necessarily predictive of future interest
rate levels.
Municipal Securities Tax Risk — Income from municipal bonds that may be held by an account could be
declared taxable because of unfavorable changes in tax laws, adverse interpretations by the Internal
Revenue Service or state tax authorities, or noncompliant conduct of a bond issuer. In addition, a portion
of an account’s otherwise exempt dividends may be taxable to those shareholders subject to the federal
alternative minimum tax.
International Risks
International Investing Risk — Investing in securities or issuers in markets other than the United States
involves risks not typically associated with U.S. investing, such as currency risk, risks of trading in foreign
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securities markets, and political and economic risks.
Currency Risk — Because the foreign securities in which the accounts invest, with the exception of
depositary receipts, generally trade in currencies other than the U.S. dollar, changes in currency exchange
rates will affect the account’s net asset value, the value of dividends and interest earned, and gains and
losses realized on the sale of securities. A strong U.S. dollar relative to these other currencies will
adversely affect the value of an account.
Foreign Securities Market Risk — Securities of many non-U.S. companies may be less liquid and their
prices more volatile than securities of comparable U.S. companies. Securities of companies traded in many
countries outside the U.S., particularly emerging markets countries, may be subject to further risks due to
the inexperience of local investment professionals and financial institutions, the possibility of permanent
or temporary termination of trading, and greater spreads between bid and asked prices for securities. In
addition, non-U.S. stock exchanges and investment professionals are subject to less governmental
regulation, and commissions may be higher than in the United States. Also, there may be delays in the
settlement of non-U.S. stock exchange transactions.
Political and Economic Risks — International investing is subject to the risk of political, social, or
economic instability in the country of the issuer of a security, the difficulty of predicting international
trade patterns, the possibility of the imposition of exchange controls, expropriation, limits on removal of
currency or other assets, and nationalization of assets.
Additionally, an account’s income from foreign issuers may be subject to non-U.S. withholding taxes.
Non-U.S. companies generally are not subject to uniform accounting, auditing, and financial reporting
standards or to other regulatory requirements that apply to U.S. companies; therefore, less information
may be available to investors concerning non-U.S. issuers. In addition, some countries restrict foreign
investment to varying degrees in their securities markets. These restrictions may limit or preclude
investment in certain countries or may increase the cost of investing. To the extent an account invests in
depositary receipts, the account will be subject to the same risks as when investing directly in foreign
securities.
Private Partnership Risks
The Independent Managers we recommend to clients may offer both mutual funds, separate accounts and
private partnerships. Investments in private partnerships are generally subject to a larger degree of risk
than mutual funds. Private partnerships may borrow money or trade on margin, at times borrowing far
more than the partnership’s capital. Private funds also may sell securities short (sell securities they do not
own) which may magnify losses if the Independent Managers has incorrectly predicted that the value of
the short-sold stock will decline. In addition, private partnerships may invest in securities with higher levels
of risk, such as high yield bonds, distressed securities, and early-stage private companies. There may also
be a lack of transparency about a private partnership’s operations. Private funds typically charge an asset-
based fee and a performance fee, which presents a potential conflict of interest for the Independent
Manager, who may take on more risk in the hopes of earning a higher performance fee. There is no
secondary market for a client’s interest in a private partnership, and typically there are restrictions on
transferring interests in a private fund. Clients who contemplate an investment in private partnerships
should consult their tax advisor, and carefully read the private partnership’s offering documents.
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Venture Capital Risks
From time-to-time HPG is presented with investment opportunities in a single company or multiple
companies which are at the seed financing or start-up stage of development - venture capital investments.
Venture capital companies have a higher level of risk than those of the private partnerships described
above as such companies have no operating history and may be involved in experimental technology or
manufacturing with no guarantee of market success or profits. In addition, investment advisers sponsoring
venture capital funds may have little or no performance history. Clients should understand that they may
lose all their investment. Clients investing in venture capital funds should carefully read the offering
materials and other information provided by the sponsoring investment adviser.
ITEM 9 - DISCIPLINARY INFORMATION
HPG does not have any legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of its advisory business or the integrity of its management.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Three of our investment professionals are also licensed insurance agents with various insurance
companies, and in such capacity, may recommend, on a fully-disclosed commission basis, the purchase
of certain insurance products. While HPG does not sell such insurance products to its investment advisory
clients, we do permit such investment personnel, in their individual capacities as licensed insurance agents,
to sell insurance products to its HPG clients, which creates a conflict of interest. HPG manages this conflict
through disclosure to clients in this brochure.
Our principal has established a business relationship with one of the Independent Managers that we
recommend to clients. Such relationships create a conflict of interest. HPG manages this conflict through
disclosure to clients in this brochure and ongoing discussions with clients who invest with this Independent
Manager.
We may also recommend that certain clients authorize the active discretionary management of a portion
of their assets by and/or among certain charged by the designated Independent Manager(s), together with
the fees charged by the corresponding designated broker-dealer/custodian of the client's assets, may be
exclusive of, and in addition to, our investment advisory fee in Item 5 - Fees. As discussed above, the
client may incur additional fees other than those charged by us, the designated Independent Manager(s),
and corresponding broker-dealer and custodian.
In addition to this brochure, our clients receive the written disclosure statement of the designated
Independent Manager(s). Certain Independent Manager(s) may impose more restrictive account
requirements and have billing practices that vary from HPG. In such instances, HPG may alter its
corresponding account requirements and/or billing practices to accommodate those of the Independent
Manager(s).
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ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
Code of Ethics
We have adopted a code of ethics in accordance with rules adopted by the Securities and Exchange
Commission under the Investment Advisers Act of 1940. Our code of ethics reflects the principle that our
employees owe a fiduciary duty of care, loyalty and good faith to our clients. Our code of ethics also
provides that our employees must comply with applicable federal securities laws and may not engage in
any act, practice or course of conduct that operates as a fraud or deceit upon our clients. In general, our
code of ethics contains policies and procedures that require our employees to:
• identify their brokerage or securities accounts to us;
• report their securities transactions and holdings to us on a periodic basis or as more frequently
required by the code of ethics;
• adhere to “black out” trade periods whereby no employee may trade securities on the same day
HPG client trades are executed, with the exception of trades made in periodic investment plans;
• certify their compliance with our code of ethics on a periodic basis;
• provide us with copies of their trade confirmations and account statements or otherwise make
such information available to us through third-party reporting systems; and
• report any actual or suspected violations of the code of ethics to us.
Our code of ethics is available to existing and prospective clients upon request. To receive a copy of our
code of ethics, please contact our Chief Compliance Officer, at the address, phone number or e-mail stated
on the front cover of this brochure.
Personal Trading. Our principal and employees may purchase or sell for our own portfolios the same
securities that we purchase or sell for our client’s discretionary accounts. We may also recommend that
our clients purchase or sell the same securities that we purchase or sell for our own portfolios for a client’s
non-discretionary accounts. In all such cases, HPG’s principal and employees will incur the same purchase
and sale prices, transaction costs and terms and conditions, with the exception of stated investment amount
minimums, as those of our clients. In seeking to serve the best interests of our clients, HPG has constructed
this policy in order to both align our interests with those of our clients and to eliminate any potential
conflicts of interest.
ITEM 12 - BROKERAGE PRACTICES
Brokerage Discretion and Best Execution. In most cases, our investment management agreement with
you grants us the authority to select the brokers through which your trades are executed and to determine
the commission rates to be paid to these brokers. We may consider several factors when selecting such
brokers to execute your trades and will review these factors on an annual basis. Such factors include:
• Quality of overall execution services provided by the broker-dealer;
• Commission and transaction fees charged by the broker-dealer;
• Promptness of execution;
• Creditworthiness and business reputation of the broker-dealer;
• Promptness and accuracy of reports of execution and confirmations;
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• Ability and willingness to correct errors;
• Ability to access various market centers;
• Receipts of any software or hardware;
• Any expertise the broker-dealer may have in executing trades for the particular type of
security;
• Reliability of the broker-dealer; and
• Ability of the broker-dealer to use electronic trading networks to gain liquidity, price
improvement, and lower commission rates and anonymity.
We generally recommend that our clients use the brokerage and custodial services of Fidelity Investments
and its affiliates (collectively referred to as “Fidelity”). We may recommend other brokerage service
providers for investment management accounts. We will only implement our investment management
recommendations after the client has arranged for and furnished us with all information and authorization
regarding accounts with appropriate financial institutions.
The commission rates paid to brokers for client transactions over which we have discretionary authority
are typically reviewed on an annual basis. We consider a number of factors when reviewing these
commission rates, including, among other factors, information regarding the commission rates generally
prevailing in the industry and at other comparable firms, third-party commission rate studies and reports,
and portfolio turnover rates for our investment strategies. Commission rates vary for discretionary client
transactions executed through full service executing brokers versus those transactions executed through
electronic communications networks or other alternative trading venues. In addition, commission rates for
client transactions over which we have discretionary authority may be greater than the commission rates
paid by clients with client-directed brokerage arrangements.
Fidelity enables us to purchase and sell mutual funds for our clients for a reduced transaction fee. Fidelity
enables us to obtain other securities at nominal transaction charges. The commissions and/or transaction
fees charged by Fidelity may be higher or lower than those charged by other broker-dealers.
We also receive the following benefits from Fidelity: receipt of duplicate client confirmations and bundled
duplicate statements; access to a trading desk that exclusively services its Registered Investment Advisor
Group participants; access to block trading which provides the ability to aggregate securities transactions
and then allocate the appropriate shares to client accounts; and access to an electronic communication
network for client order entry and account information.
We may receive from Fidelity without cost to us, computer software and related systems support, which
allow us to better monitor client accounts maintained at Fidelity. HPG may receive the software and related
support without cost because HPG renders investment management services to clients that maintain assets
at Fidelity. The software and related systems support may benefit HPG, but not its clients directly. Clients
should be aware that our receipt of economic benefits from Fidelity creates a conflict of interest since we
have an incentive to select or recommend Fidelity based on HPG’s interest in receiving the computer
software and related systems support.
We do not consider, in selecting or recommending broker-dealers, whether HPG receives client referrals
from a broker-dealer or third party.
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Directed Brokerage. Clients may direct us, in writing, to use a particular broker-dealer to execute some
or all transactions for the client. In that case, the client will negotiate terms and arrangements for their
account with that broker-dealer. In this instance, we will not seek better execution services or prices from
other broker-dealers or be able to “batch” client transactions for execution through other broker-dealers
with orders for other accounts managed by us. As a result, the client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions for the account
than would otherwise be the case. Subject to its duty of best execution, we may decline a client's request
to direct brokerage if, in our sole discretion, such directed brokerage arrangements would result in
additional operational difficulties or violate restrictions imposed by other broker-dealers (as further
discussed below).
Aggregation of Trades. Transactions for each of our clients will generally be executed independently,
unless we decide to purchase or sell the same securities for several clients at approximately the same time.
We may (but are not obligated to) combine or “batch” such orders to obtain best execution, to negotiate
more favorable commission rates, or to allocate equitably among our clients’ differences in prices and
commissions or other transaction costs that might have been obtained had such orders been placed
independently. Under this procedure, transactions will generally be averaged as to price and allocated
among our clients pro rata to the purchase and sale orders placed for each client on any given day. To the
extent that we determine to aggregate client orders for the purchase or sale of securities we will generally
do so in accordance with applicable Securities and Exchange Commission guidance. We do not receive
any additional compensation or remuneration as a result of the aggregation.
In the event that we determine that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which may include: (i) when
only a small percentage of the order is executed, shares may be allocated to the account with the smallest
order or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other accounts, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities
which are expected to produce similar investment results and can be purchased by other accounts; (iii) if
an account reaches an investment guideline limit and cannot participate in an allocation, shares may be
reallocated to other accounts (this may be due to unforeseen changes in an account's assets after an order
is placed); (iv) with respect to sale allocations, allocations may be given to accounts low in cash; (v) in
cases when a pro rata allocation of a potential execution would result in a de minimis allocation in one or
more accounts, we may exclude the account(s) from the allocation; the transactions may be executed on a
pro rata basis among the remaining accounts; or (vi) in cases where a small proportion of an order is
executed in all accounts, shares may be allocated to one or more accounts on a random basis.
We are typically unable to allocate secondary interests in private partnerships on a prorated basis. In such
circumstances we will base allocation decisions on other relevant factors which may include: (i) does the
client meet the Securities and Exchange Commission’s suitability standards to invest in the partnership
(ii) is the partnership an appropriate investment given the client's investment guidelines (iii) does the client
have the requisite liquidity to invest in the partnership given the time requirements for making the
investment (iv) is the client already an investor with the sponsoring firm (v) is the client already invested
in the partnership and thereby familiar with the partnership (vi) does the client have sufficient liquidity in
other assets to make an illiquid investment (vii) is the client already invested in and thereby familiar with
illiquid partnerships.
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ITEM 13 - REVIEW OF CLIENT ACCOUNTS
Investment Management Portfolios. We monitor each client’s investment management portfolio on an
ongoing basis, no less than quarterly. In addition, we will typically meet with each client either in person,
by video chat, or by phone annually to review the nature and scope of the investment management services
we provide. All clients are strongly encouraged to also discuss their current needs, goals, and investment
objectives with us during our annual review. In the interim, we ask that clients keep us informed of any
changes to their existing circumstances. We provide a quarterly written report that includes an inventory
of account holdings and account performance.
Financial Planning and Consulting Services. We periodically monitor and will conduct a review of
financial planning and consulting recommendations with clients on an “as needed” basis. We will also
provide a written report summarizing the analysis utilized for our financial planning and consulting
recommendations upon client request or as otherwise agreed to in writing at the onset of such services.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
HPG does not compensate others for client referrals and does not accept economic benefits from non-
clients in connection with giving advice to clients (other than as stated in Item 12).
ITEM 15 - CUSTODY
HPG does not maintain physical custody of client funds or securities. Client funds and securities are held
by qualified custodians, including broker-dealers and banks, in accounts established by or for our clients.
HPG is deemed to have custody of certain client assets for regulatory purposes in limited circumstances.
These circumstances include clients’ authorization for us to deduct advisory fees directly from client
accounts and, in certain cases, client authorizations that permit asset transfers or other disbursements
pursuant to standing instructions or similar arrangements. Although HPG may be deemed to have custody
in these situations, the qualified custodian maintains possession of the assets.
Clients will receive account statements directly from the qualified custodian at least quarterly. Those
statements should be reviewed carefully. Clients should compare the custodian’s statements with any
account information, invoices, or reports received from HPG. HPG is subject to an annual surprise
examination by an independent public accountant to the extent required under applicable custody rules.
ITEM 16 - INVESTMENT DISCRETION
We provide both discretionary and non-discretionary investment management services to our clients.
Further, clients may authorize us to have discretion over certain assets in a specific account, but not others
in that same account. When we do not have discretion over assets in a client’s account, we must seek the
client’s prior consent before trading in the account.
For discretionary services, our investment management agreement with you typically authorizes us to
make investment decisions for your portfolio without your consent, such as determining the securities to
be bought or sold for your portfolio, the broker to be used for such purchases or sales, and the commission
15
rates to be paid to brokers for such purchases or sales. You may limit our discretionary authority by
providing written instructions to us. For example, you may restrict our ability to purchase securities of
selected companies on your behalf or you may provide us with socially responsible investment restrictions
16
for your portfolio. However, we will not be able to accommodate investment restrictions that are unduly
burdensome or materially incompatible with our investment approach.
Our authority to remove and replace an Independent Manager for a client is dependent upon the broker-
dealer or bank the client has selected to hold his or her account.
ITEM 17 - VOTING CLIENT SECURITIES
HPG typically does not vote proxies on behalf of clients. Therefore, it is your responsibility to vote all
proxies for securities held in your account. You will receive proxies directly from the qualified custodian
or transfer agent; we will not provide you with the proxies.
In situations that HPG votes proxies for securities in client accounts for which it possesses proxy voting
authority or is required by law to vote proxies, it votes proxies in accordance with the proxy voting
policies and procedures it has adopted. These policies and procedures require HPG to follow general
fiduciary principles by seeking to act prudently and solely in the best economic interests of the clients on
whose behalf it is voting. HPG does not exercise its proxy voting discretion to further policy, political or
other issues that it views as having no connection to enhancing the economic value of the client’s
investment. HPG may deliver to each client, for which it has proxy voting authority a written summary of its
Proxy Voting policy and procedures upon request.
ITEM 18 - FINANCIAL INFORMATION
HPG is not required to provide financial information. There are no current financial circumstances that
would impede our ability to serve our clients.
17
Henry R. Hoerner III
Part 2B of Form ADV:
Brochure Supplement
The Hoerner Planning Group LLC
210 East Federal Street, Middleburg, VA 20117
P.O. Box 1326, Middleburg, VA 20118
540-687-5090
March 25, 2026
This brochure supplement provides information about Henry R. Hoerner III that supplements The Hoerner
Planning Group LLC’s brochure. You should have received a copy of that brochure. Please contact Mr.
Robert Moreiro, Chief Compliance Officer of The Hoerner Planning Group LLC at 540-687-5090, if you did
not receive the firm’s brochure or, if you have any questions about the contents of this supplement.
Additional information about Mr. Hoerner is available on the SEC’s website at www.adviserinfo.sec.gov by
entering Mr. Hoerner’s name into the representative search.
18
Henry R. Hoerner III, b. 1955
Educational Background
Post-Secondary Education:
University of Pennsylvania – 1985 M.S. Education
Dickinson College – 1977 B. A. Summa Cum Laude, Phi Beta Kappa
Recent Business Background:
The Hoerner Planning Group LLC, Managing Member, 05/2006-Present
Lincoln National Life Insurance Co., Financial Planner, 6/1998-05/2006
Lincoln Financial Advisors Corp., Financial Planner, 06/1998-05/2006
Sagemark Consulting Inc., Financial Planner, 06/1998-05/2006
CIGNA Financial Advisors, Financial Planner, 07/1992-06/1998
Examinations:
Uniform Investment Adviser Law Examination – Series 65
Uniform Securities Agent State Law Examination – Series 63
The Series 63 and 65 examinations are administered by the Financial Industry Regulatory Authority, Inc.
Series 63 is required to solicit orders for debt and equity securities such as common and preferred stock, U.S.
Government and corporate bonds, warrants, options, and more. Series 65 enables an investment professional
to operate as an Investment Advisor Representative.
Disciplinary Information
Mr. Hoerner does not have any reportable disciplinary events.
Other Business Activities
Mr. Hoerner engages in the following business activities that are in addition to his employment at The
Hoerner Planning Group LLC.
• Mr. Hoerner is a board member of the Curtis Investment Group Inc. This business is a privately
owned real estate management, ownership and development business. It also has a site development
and home building business. He is a member of the Board of Directors and has been since September
2000. There are 2 to 4 board meetings annually, each typically lasting 6 to 8 hours. On average he
spends 1-2 hours per week on Curtis Investment Group, Inc. and related-entity businesses, all during
trading hours. The business address is 5620 Linda Lane, Camp Springs, MD 20748.
• Mr. Hoerner is a director of Elk Run LLC, a privately owned business. Elk Run’s primary business
is a third-party fulfilment and distribution business operating under the name of Box-In Box-Out.
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There are typically 2 annual board meetings lasting 2-3 hours. On average he spends 1 hour weekly
on Elk Run business, all during trading hours. Elk Run is located at 7021 Wolftown Head Road,
Madison, VA 22727.
• Mr. Hoerner is a limited partner of Good Works L.P. and Good Works Development L.P. These two
entities own and develop affordable housing projects in Loudoun County, Virginia and Anne Arundel
County, Maryland. The business address is 34797 Bloomfield Road, Round Hill, VA 20141. Mr.
Hoerner devotes 3 hours weekly to Good Works endeavors. This time allocation can be during or
after trading hours.
• Mr. Hoerner is a member of CRBT LLC a privately owned real estate development company.
• Mr. Hoerner is a member of New Coastal Development LLC, a privately owned real estate
development company.
• Mr. Hoerner is a member of 8308 Cinderbed Road LLC, which owns a warehouse in Northern
Virginia.
• Mr. Hoerner is a member of Federal Street Partners LLC, a privately owned real estate company.
• Mr. Hoerner is a trustee of The George and Josephine Curtis Foundation and eighteen Irrevocable
Trusts for three clients.
• Mr. Hoerner is the successor trustee of various Trusts for various clients.
• Mr. Hoerner is also the sole trustee of The Hoerner Planning Group LLC 401(k) and The Hoerner
Planning Group LLC Cash Balance Plan. Finally, Mr. Hoerner maintains a life and health insurance
license.
Additional Compensation
No employee or officer shall accept any gifts or anything else of more than de minimis value from any person
or entity that does business with or on behalf of The Hoerner Planning Group LLC and/or advisory accounts
of The Hoerner Planning Group LLC. For purposes hereof, “de minimis value” will mean a value of less
than a $250 in aggregate for a calendar year. Should any gift from an HPG client to an Access Person exceed
$250, the Access Person shall notify the Chief Compliance Officer.
Supervision
As Mr. Hoerner is the sole Managing Member of The Hoerner Planning Group LLC, he does not have a
direct supervisor with regard to the advice he provides to clients. Mr. Robert Moreiro serves as Chief
Compliance Officer of The Hoerner Planning Group LLC and adheres to the firm’s code of ethics and internal
company compliance policies and procedures. Mr. Hoerner’s telephone number is 540-687-5090.
20
Christopher P. Hoerner
Part 2B of Form ADV:
Brochure Supplement
The Hoerner Planning Group LLC
210 East Federal Street, Middleburg, VA 20117
P.O. Box 1326, Middleburg, VA 20118
540-687-5090
March 25, 2026
This brochure supplement provides information about Christopher P. Hoerner that supplements The Hoerner
Planning Group LLC’s brochure. You should have received a copy of that brochure. Please contact Mr.
Robert Moreiro, Chief Compliance Officer of The Hoerner Planning Group LLC at 540-687-5090, if you did
not receive the firm’s brochure or, if you have any questions about the contents of this supplement.
Additional information about Mr. Hoerner is available on the SEC’s website at www.adviserinfo.sec.gov by
entering Mr. Hoerner’s name into the representative search.
21
Christopher P. Hoerner (03/08/1991)
Educational Background
Post-Secondary Education:
University of Richmond - 2014 B.S. Business Administration
Recent Business Background:
The Hoerner Planning Group LLC, Financial Advisor, 01/2020-Present
Avenir Corporation, Financial Analyst, 08/2016-12/2019
Third Avenue Management, Financial Analyst, 06/2014-05/2016
Examinations:
Uniform Investment Adviser Law Examination – Series 65
The Series 65 examination is administered by the Financial Industry Regulatory Authority, Inc. Series 65
enables an investment professional to operate as an Investment Advisor Representative.
Disciplinary Information
Mr. Hoerner does not have any reportable disciplinary events.
Other Business Activities
Mr. Hoerner is also an observer on the Board of Directors of Dalet SA, a private software company. Certain
clients of The Hoerner Planning Group, LLC invest in Dalet. Mr. Hoerner’s position in this company has
been disclosed to clients. Mr. Hoerner also maintains a life and health insurance license.
Additional Compensation
No employee or officer shall accept any gifts or anything else of more than de minimis value from any person
or entity that does business with or on behalf of The Hoerner Planning Group LLC and/or advisory accounts
of The Hoerner Planning Group LLC. For purposes hereof, “de minimis value” will mean a value of less
than a $250 in aggregate for a calendar year. Should any gift from an HPG client to an Access Person exceed
$250, the Access Person shall notify the Chief Compliance Officer.
Supervision
Mr. Hoerner is supervised by the Managing Member of The Hoerner Planning Group LLC, Mr. Henry R.
(Tim) Hoerner III, with respect to all financial advice he provides to clients. Mr. Robert Moreiro serves as
Chief Compliance Officer of The Hoerner Planning Group LLC and supervises Mr. Chris Hoerner through
22
ongoing review of his adherence to the firm’s code of ethics and internal company compliance policies and
procedures. Mr. Tim Hoerner’s telephone number is 540-687-5090.
23
Sarah A. Albritton
Part 2B of Form ADV:
Brochure Supplement
The Hoerner Planning Group LLC
210 East Federal Street, Middleburg, VA 20117
P.O. Box 1326, Middleburg, VA 20118
540-687-5090
March 25, 2026
This brochure supplement provides information about Sarah A. Albritton that supplements The Hoerner
Planning Group LLC’s brochure. You should have received a copy of that brochure. Please contact Mr.
Robert Moreiro, Chief Compliance Officer of The Hoerner Planning Group LLC at 540-687-5090, if you did
not receive the firm’s brochure or, if you have any questions about the contents of this brochure supplement.
Additional information about Ms. Albritton is available on the SEC’s website at www.adviserinfo.sec.gov
by entering Ms. Albritton’s name into the representative search.
24
Sarah A. Albritton, b. 1986
Educational Background
Post-Secondary Education:
University of Mary Washington – 2008 B.S., Business Administration
Recent Business Background:
The Hoerner Planning Group LLC, Director of Operations, 9/2011-Present
Robbins-Gioia LLC, Training and Talent Management Specialist, 5/2008-9/2011
Certifications:
CERTIFIED FINANCIAL PLANNER TM practitioner
The Certified Financial Planner (CFP) designation is a certification for financial planners conferred by the
Certified Financial Planner Board of Standards. To be authorized to use this designation, the candidate must
meet education, examination, experience and ethics requirements.
Disciplinary Information
Ms. Albritton does not have any reportable disciplinary events.
Other Business Activities
Ms. Albritton has no other business activities outside of her employment at The Hoerner Planning Group
LLC. Ms. Albritton maintains a life and health insurance license.
Additional Compensation
No employee or officer shall accept any gifts or anything else of more than de minimis value from any person
or entity that does business with or on behalf of The Hoerner Planning Group LLC and/or advisory accounts
of The Hoerner Planning Group LLC. For purposes hereof, “de minimis value” will mean a value of less
than a $250 in aggregate for a calendar year. Should any gift from an HPG client to an Access Person exceed
$250, the Access Person shall notify the Chief Compliance Officer.
Supervision
Mr. Henry R. (“Tim”) Hoerner, III, Managing Member of The Hoerner Planning Group LLC, supervises Ms.
Albritton and monitors the advice she provides to clients through regular reviews of client trading and
positions for adherence to client investment guidelines. Mr. Robert Moreiro serves as Chief Compliance
25
Officer of The Hoerner Planning Group LLC and supervises Ms. Albritton through ongoing review of her
adherence to the firm’s code of ethics and of internal company compliance policies and procedures. Mr.
Hoerner’s telephone number is 540-687-5090.
26
Victor Thomas Cunningham
Part 2B of Form ADV:
Brochure Supplement
The Hoerner Planning Group LLC
210 East Federal Street, Middleburg, VA 20117
P.O. Box 1326, Middleburg, VA 20118
540-687-5090
March 25, 2026
This brochure supplement provides information about Victor Thomas Cunningham that supplements The
Hoerner Planning Group LLC’s brochure. You should have received a copy of that brochure. Please contact
Mr. Robert Moreiro, Chief Compliance Officer of The Hoerner Planning Group LLC at 540-687-5090, if
you did not receive the firm’s brochure or, if you have any questions about the contents of this supplement.
Additional information about Mr. Cunningham is available on the SEC’s website at www.adviserinfo.sec.gov
by entering Mr. Hoerner’s name into the representative search.
27
Victor Thomas Cunningham (07/16/1967)
Educational Background
Post-Secondary Education:
University of Notre Dame, MBA Finance (1993)
Fairfield University, BS Accounting (1989)
Recent Business Background:
Third Avenue Management, Portfolio Manager, 09/2017 – 06/2024
Third Avenue Management, Portfolio Manager/Senior Analyst, 02/2012 – 12/2016
Certifications:
CERTIFIED FINANCIAL PLANNER TM practitioner
The Certified Financial Planner (CFP) designation is a certification for financial planners conferred by the
Certified Financial Planner Board of Standards. To be authorized to use this designation, the candidate must
meet education, examination, experience and ethics requirements.
Chartered Financial Analyst® (CFA®)
The Chartered Financial Analyst designation is issued by the CFA Institute. In order to obtain a CFA
designation, a person must have either (i) an undergraduate degree or four years of professional experience
involving investment decision-making or (ii) four years of qualified work experience (full time, but not
necessarily investment related). In addition, the following educational requirements are required to receive a
CFA designation (i) completing an educational program which includes approximately 250 hours of study
for each of the three levels and (ii) successfully completing three examinations. CFA charter holders must
join the CFA Institute as a regular member; and commit to abide by, and annually reaffirm, their adherence
to the CFA Institute Code of Ethics and Standards of Professional Conduct. There are no continuing
education or ongoing experience requirements.
Certified Public Accountant (CPA) – currently inactive
The Certified Public Accountant (CPA) designation requires a combination of education (typically 150
college credits), passing a four-part Uniform CPA examination, and 1-2 years of relevant professional
experience. CPA Candidates must also meet specific state board accountancy requirements and pass an ethics
examination. Continuing Professional Education is required to keep the CPA license active.
Disciplinary Information
Mr. Cunningham does not have any reportable disciplinary events.
28
Other Business Activities
Mr. Cunningham has no other business activities outside of his employment at The Hoerner Planning Group
LLC.
Additional Compensation
No employee or officer shall accept any gifts or anything else of more than de minimis value from any person
or entity that does business with or on behalf of The Hoerner Planning Group LLC and/or advisory accounts
of The Hoerner Planning Group LLC. For purposes hereof, “de minimis value” will mean a value of less
than a $250 in aggregate for a calendar year. Should any gift from an HPG client to an Access Person exceed
$250, the Access Person shall notify the Chief Compliance Officer.
Supervision
Mr. Cunningham is supervised by the Managing Member of The Hoerner Planning Group LLC, Mr. Henry
R. (Tim) Hoerner III, with respect to all financial advice he provides to clients. Mr. Robert Moreiro serves
as Chief Compliance Officer of The Hoerner Planning Group LLC and supervises Mr. Cunningham through
ongoing review of his adherence to the firm’s code of ethics and internal company compliance policies and
procedures. Mr. Tim Hoerner’s telephone number is 540-687-5090.
29