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Part 2A of Form ADV: Firm Brochure
The Putney Financial Group LLC
Registered Investment Advisors
100 Smith Ranch Road, Suite 110
San Rafael, CA 94903
Telephone: (415) 460-1990
April 30, 2025
This brochure provides information about the qualifications and business practices of The Putney
Financial Group LLC (“The Putney Financial Group,” “Firm,” “we”). If you have any questions
about the contents of this brochure, please contact us at (415) 460-1990. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
at
http://www.adviserinfo.sec.gov
or
FINRA’s
broker
check
Additional information about The Putney Financial Group LLC also is available on the SEC's
at
website
https://brokercheck.finra.org. You can search the SEC site by a unique identifying number, known
as a CRD number. Our Firm's CRD number is 111639. The Firm’s unique SEC number is 801-
62638.
Item 2
Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when
information becomes materially inaccurate. If there are any material changes to an adviser’s
disclosure brochure, the adviser is required to notify clients and provide a description of the
material changes. Generally, we will notify clients of material changes on an annual basis.
However, where we determine that an interim notification is either meaningful or required, we will
notify our clients promptly. In either case, we will notify our clients in a separate document. This
Firm Brochure provides you with a summary of The Putney Financial Group LLC's advisory
services and fees, professionals, certain business practices and policies, as well as actual or
potential conflicts of interest, among other things. This Item is used to provide our clients with a
summary of new and/or updated information; we will inform clients of the revision(s) based on the
nature of the information as follows.
1. Annual Update: We are required to update certain information at least annually, within 90 days
of our Firm's fiscal year end (FYE) of December 31. We will provide our clients with either a
summary of the revised information with an offer to deliver the full revised Brochure within
120 days of our FYE or we will provide our clients with our revised Brochure that will include
a summary of any material changes in this Item.
2. Material Changes: Should a material change in our operations occur, depending on its nature,
we will promptly communicate this change to clients (and it will be summarized in this Item).
"Material changes" requiring prompt notification will include changes of ownership or control;
location; disciplinary proceedings; and significant changes to our advisory services or
advisory affiliates - any information that is critical to a client's full understanding of who we
are, how to find us, and how we do business. Since the last annual filing of our Brochure on
December 31, 2024, there have been the following material change has been made:
o Effective April 4, 2025 Stephen Stanford whose office is located in Fairhope, Alabama
joined The Putney Financial Group LLC as an Investment Advisor Representative.
The revised Firm Brochure will be available since our last delivery or posting of this Brochure on
the SEC’s public disclosure website (IAPD) at www.adviserinfo.sec.gov or clients may contact
our office at the number listed on the cover page of this Firm Brochure to obtain a copy.
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Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................. 1
Item 2 Material Changes ........................................................................................................................ 2
Item 3 Table of Contents ....................................................................................................................... 3
Item 4 Advisory Business ...................................................................................................................... 4
Item 5 Fees and Compensation ............................................................................................................. 7
Item 6 Performance-Based Fees and Side-by-Side Management ..................................................... 10
Item 7 Types of Clients ........................................................................................................................ 10
Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss ............................................ 10
Item 9 Disciplinary Information .......................................................................................................... 13
Item 10 Other Financial Industry Activities and Affiliations .......................................................... 14
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ... 15
Item 12 Brokerage Practices .............................................................................................................. 16
Item 13 Review of Accounts .............................................................................................................. 17
Item 14 Client Referrals and Other Compensation .......................................................................... 18
Item 15 Custody .................................................................................................................................. 18
Item 16 Investment Discretion ........................................................................................................... 19
Item 17 Voting Client Securities ....................................................................................................... 19
Item 18 Financial Information ........................................................................................................... 19
Page 3 of 19
Item 4
Advisory Business
The Putney Financial Group, a limited liability company is an SEC-registered investment advisor with
its principal place of business located in California. Raymond L. Lent began conducting business in
San Rafael in 1997. The Putney Financial Group LLC is wholly owned by Raymond L. Lent. Mr. Lent
controls 100% of the company.
The Putney Financial Group LLC offers the following advisory services to its clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our Firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we develop a client's personal investment portfolio
based on that policy. During our data-gathering process, we determine the client's individual objectives,
time horizons, risk tolerance, and liquidity needs. When appropriate, we also review and discuss a
client's prior investment history, as well as family composition and background.
We manage our advisory accounts on a discretionary or non-discretionary basis. Account supervision
is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income, or
growth and income), as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, socially
responsible industries, or general industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will generally include advice regarding the following securities:
• Exchange-listed securities
• Securities traded over-the-counter
• Corporate debt securities (other than commercial paper)
• Variable life insurance
• Variable annuities
• Mutual funds shares
• United States government securities
• Options contracts on securities
•
Interests in partnerships investing in real estate or equipment leasing companies, both
publicly and non-publicly traded
• Exchange-traded funds
• Exchange-traded notes
• Municipal securities
• Certificates of deposit, non-publicly traded securities, alternative investments
• Fixed Income Investments
• Structured Notes
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Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance for
risk, liquidity, and suitability.
FINANCIAL PLANNING
We provide financial planning services. Financial planning is a comprehensive evaluation of a client's
current and future financial state using currently known variables to predict future cash flows, asset
values and withdrawal plans. Through the financial planning process, all questions, information, and
analysis are considered as they impact and are impacted by the entire financial and life situation of the
client. Clients purchasing this service receive a written report which provides the client with a detailed
financial plan designed to assist the client in achieving his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
• PERSONAL: We review family records, budgeting, personal liability, estate information and
financial goals.
• TAX & CASH FLOW: We analyze the client's income tax and spending habits along with
current and future cash flow requirements. Future projections are then illustrated based on
assumed rates for portfolio returns, inflation and withdrawal rates. Projections for government
benefits (e.g., Social Security) and private pension plans are included, if appropriate.
•
INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
•
INSURANCE: We review existing policies to ensure proper coverage for life, health, disability,
and long-term care.
• RETIREMENT: We analyze current strategies and investment plans to help the client achieve
his or her retirement goals. We will recommend appropriate modifications which, in our
opinion, are necessary to achieve those goals.
• DEATH & DISABILITY: We review the client's cash needs at death, income needs of surviving
dependents, estate planning and disability income.
• ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans,
nursing homes, Medicaid, and elder law. Additionally, we help our clients develop strategies
appropriate to meeting their philanthropic and legacy aspirations.
We gather required information through in-depth personal interviews. Information gathered includes
the client's current financial status, tax status, future goals, returns objectives and attitudes towards risk.
We carefully review documents supplied by the client, including a questionnaire completed by the client,
and prepare a written report. Should the client choose to implement the recommendations contained in
the plan, we suggest the client work closely with his/her attorney, accountant, insurance agent, and/or
stockbroker. Implementation of financial plan recommendations is entirely at the client’s discretion.
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We also provide general non-securities advice on topics that may include tax and budgetary planning,
estate planning and business planning, which may include
• Exchange-listed securities
• Securities traded over-the-counter
• Corporate debt securities (other than commercial paper)
• Variable life insurance
• Variable annuities
• Mutual funds shares
• United States government securities
• Options contracts on securities
•
Interests in partnerships investing in real estate or equipment leasing companies, both
publicly and non-publicly traded
• Exchange-traded funds
• Exchange-traded notes
• Municipal securities
• Fixed Income Investments
• Certificates of deposit, non-publicly traded securities, alternative investments
Typically, the financial plan is presented to the client within three months of the contract date, provided
that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
IRA ROLLOVER RECOMMENDATIONS
For the purpose of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-
02") when applicable, we are providing the following acknowledgment to clients. When we provide
investment advice to clients regarding their retirement plan account or individual retirement account,
we are a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with your interests, so we operate under an exemption that requires
us to act in the clients’ best interest and not put our interest ahead of the clients. Under this exemption,
we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of the clients when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in the clients’
best interest;
• Charge no more than is reasonable for our services; and
• Give the clients basic information about conflicts of interest.
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We benefit financially from the rollover of the clients’ assets from a retirement account to an account
that we manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
the clients’ best interest.
AMOUNT OF MANAGED ASSETS
As of 12/31/24, we have $187,290,545 in regulatory assets under management, $184,508,715 of which
are managed on a discretionary basis and $2,781,830 on a non-discretionary basis.
Item 5
Fees and Compensation
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT FEES
The annualized fees for Investment Supervisory Services are charged as a percentage of assets under
management, according to the following schedule:
Assets Under Management
Annual Fee
$1 - $500,000
2.00%
$500,001 - $1,000,000
1.35%
$1,000,001 - $1,500,000
1.20%
$1,500,001 - $3,000,000
1.00%
$3,000,001 - $5,000,000
0.85%
Over $5 million
negotiable
Fee can be calculated on either an individual or aggregate account balance as selected on the client’s
advisory agreement.
Advisory services can include discretionary or non-discretionary services for the following types of
accounts: 401K; 403b; 457; Advisory Class Variable Annuities; Unit Investment Trusts; Non-Publicly
Traded Securities; and Private Placements. These referenced assets will be aggregated with all other
securities for purposes of advisory fee calculations if the client selects to aggregate their account
balances on the advisory agreement.
Accounts are aggregated in order to achieve the lowest fee tier. For example, if an account is worth
$750,000, the quarterly fee would be $3,343.75. This is calculated as follows: the first $500,000 is
billed at 2% annually ($2,500 quarterly), then the remaining amount of $250,000 is billed at 1.35%
annually ($843.75).
Our fees are billed in arrears at the end of each calendar quarter based upon the value (market value or
fair market value in the absence of market value), of the client's account at the end of the previous
quarter. Fees will be debited from the brokerage account in accordance with the client authorization in
the Agreement of Engagement.
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Negotiability of Advisory Fees: Although The Putney Financial Group LLC has established the
aforementioned fee schedule(s), we retain the discretion to negotiate alternative fees on a client-by-
client basis. Client facts, circumstances and needs are considered in determining the fee schedule.
These include the complexity of the client's portfolio, assets to be placed under management,
anticipated future additional assets; related accounts; portfolio style, account composition, reports,
among other factors. The specific annual fee schedule for each client is identified in the Agreement
of Engagement, the contract executed by the adviser and each client.
Discounts, not generally available to our advisory clients, may be offered to employees and their family
members.
FINANCIAL PLANNING FEES
The Putney Financial Group LLC's financial planning fees are determined based on the nature of the
services being provided and the complexity of each client's circumstances. All fees are agreed upon
prior to entering into a contract with any client. Generally, the Putney Financial Group LLC’s financial
planning services are included in the investment advisory fee (described above). On occasion, the Putney
Financial Group LLC may charge an hourly or fixed fee for stand-alone financial planning services.
GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by either
party, for any reason upon receipt of 30 days written notice. Upon termination of any account, any
accrued fees will be billed up to the business day prior to the date of termination notification.
Mutual Fund Fees: The Putney Financial Group LLC does not receive any 12b-1 fees. Mutual funds
generally offer a variety of different fund share classes with different fee structures. Each share class of
a fund represents an interest in the same portfolio of securities. Some share classes charge a 12b-1 fee
from its assets for shareholder services, distribution, and marketing expenses. A lower cost share class
available that does not charge a 12b-1 fee might exist. It is usually in the client’s best interest to invest
in a lower cost share class because the returns would not be reduced by the 12b-1 fee charged by the
fund. Whenever possible, The Putney Financial Group LLC uses institutional class mutual funds to
eliminate the 12b-1 fees or will choose a share class that does not charge a fee, if one is available. If a
client holds a position in a class of a mutual fund in a Putney managed account that does pay a 12b-1
fee, that fee is automatically refunded in total to the client’s account. This process is conducted
automatically by the client account’s custodian.
All fees paid to The Putney Financial Group LLC for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds and/or exchange-traded funds (ETFs) to
their shareholders. If the mutual fund was purchased prior to working with The Putney Financial Group
LLC and previously imposed sales charges, a client may pay an initial or deferred sales charge. (If the
fund is purchased inside a Putney Financial Group LLC advisory account, it will be delivered at net
asset value, free of any sales commission assessed by the fund.) A client could invest in a mutual fund
directly without our services. In that case, the client would not receive the services provided by our Firm
which are designed, among other things, to assist the client in determining which mutual funds are most
appropriate to each client's financial condition and objectives. Clients have the option to purchase
investment products recommended by The Putney Financial Group LLC through another broker who is
not affiliated with The Putney Financial Group LLC.
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Sales Commissions: Firm associates, Ray Lent, A.J. Taylor, Kelly Lawson, and Terry Allen maintain
California life and health insurance licenses and are eligible to be compensated by insurance companies.
Stephen Stanford maintains an Alabama life and health insurance license. Firm associates, Ray Lent,
A.J. Taylor, Kelly Lawson, Stephen Stanford, and Terry Allen are Registered Representatives of Arete
Wealth Management, FINRA broker-dealer, CRD #44856. If they act in the capacity of a Registered
Representative of the broker-dealer, they will receive brokerage commissions on certain assets
purchased, including variable annuities, non-publicly traded securities, and private placements. This
commission arrangement presents a conflict of interest between their fiduciary duty to provide unbiased
advice to clients and their interest in receiving commissions. Nonetheless, The Putney Financial Group
LLC strives to act in its clients’ best interest and carefully tracks all commissions received by Putney
firm associates.
When a Putney Financial Group LLC firm associate receives a sales commission on an asset purchased
in a client’s portfolio, the advisory fee for the assets acquired will be waived. Sales commissions on
such products can range from 0.75 – 10 percent and will only be recommended if it is deemed to be in
the client’s best interest after a comprehensive written analysis has been prepared comparing the costs
and fees associated with comparable vehicles. Copies of these analysis’ will always be provided to the
client for their inspection and review.
This commission arrangement, including the related conflict of interest, is discussed during the client
engagement process, and is described in the client’s Agreement of Engagement.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the fees
and expenses charged by custodians and imposed by broker dealers including, but not limited to, any
transaction charges imposed by a broker dealer with which an independent investment manager effects
transactions for the client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of this
Firm Brochure for additional information. Some of these custodial fees include (but are not limited to)
a fee to send a wire, inactive account fee, annual IRA maintenance fee, returned check fee, among
others. An itemized list of these broker dealer fees is available upon request.
Grandfathering of Minimum Account Requirements and Advisory Fees: Pre-existing advisory clients
are subject to The Putney Financial Group's minimum account requirements and advisory fee schedule
in effect at the time the client entered into the advisory relationship, or as negotiated directly with the
client. Therefore, minimum account requirements and advisory fee schedules will differ among clients.
ERISA Accounts: The Putney Financial Group LLC is deemed to be a fiduciary to advisory clients that
are employee benefit plans or individual retirement accounts (IRAs) pursuant to the Employee
Retirement Income and Securities Act ("ERISA"), and regulations under the Internal Revenue Code of
1986 (the "Code"), respectively. As such, our Firm is subject to specific duties and obligations under
ERISA and the Internal Revenue Code that include, among other things, restrictions concerning certain
forms of compensation. To avoid engaging in prohibited transactions, The Putney Financial Group LLC
does not charge fees for investment advice rendered on products for which the Firm and/or our related
persons received a commission for a period of 12 months after purchase of such product(s). After the
first twelve months, fees will be calculated at a rate of 1% per year if the client elects in writing to
continue receiving active investment advice on the asset as a legacy client who engaged Putney prior to
October 1, 2021. The Putney Financial Group LLC does not receive any 12b-1 fees. Please refer to the
Mutual Fund Section above for a description of the policies of Putney regarding 12b-1 fees for all Putney
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Managed accounts including ERISA accounts held at the client account’s custodian.
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be
available from other registered (or unregistered) investment advisers at varying fee schedules, both
higher and lower.
Limited Prepayment of Fees: The Putney Financial Group LLC does not require or solicit payment of
fees in advance for services rendered.
Item 6
Performance-Based Fees and Side-by-Side Management
The Putney Financial Group LLC does not charge performance-based fees (fees based on a share of the
capital gains or capital appreciation of managed securities).
“Side-by-Side Management” refers to a situation in which the same firm manages accounts that are
billed based on a percentage of assets under management, hourly charges, fixed fees (not including
subscription fees) and at the same time manages other accounts for which fees are assessed on a
performance fee basis. Because we have no performance-based fee accounts, it does not engage in side-
by-side management.
Item 7
Types of Clients
The Putney Financial Group LLC provides advisory services to the following types of clients:
•
Individuals (other than high net worth individuals)
• High net worth individuals
• Charitable trusts
Generally, a minimum of $250,000 of assets under management is required to establish a client
relationship with the Putney Financial Group LLC. This account size may be negotiable by Putney
Financial Group LLC and Putney Financial Group LLC may group certain related client accounts for
the purposes of achieving the minimum account size and determining the annualized fee.
Item 8
Methods of Analysis, Investment Strategies, and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk,
as the price of a security can move up or down along with the overall market regardless of the economic
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and financial factors considered in evaluating the stock.
Cyclical Analysis. In this type of technical analysis, we measure the movements of a particular stock
against the overall market in an attempt to predict the price movement of the security.
Quantitative Analysis. We use mathematical models in an attempt to obtain more accurate measurements
of a company's quantifiable data, such as the value of a share price or earnings per share and predict
changes to that data.
A risk in using quantitative analysis is that the models used may be based on assumptions that prove to
be incorrect.
Qualitative Analysis. We subjectively evaluate non-quantifiable factors such as quality of management,
labor relations, and strength of research and development factors not readily subject to measurement and
predict changes to share price based on that data.
A risk is using qualitative analysis is that our subjective judgment may prove incorrect.
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client's investment goals and risk
tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry, or market sector. Another risk is that the ratio of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate for
the client's goals.
Mutual Fund and/or ETF Analysis.
We look at the experience and track record of the manager of the mutual fund or ETF in an attempt to
determine if that manager has demonstrated an ability to invest over a period of time and in differing
economic conditions.
We will review the share classes that are offered by the fund to ensure that clients are not being charged
12b-1 fees where a non-fee class is offered. A 12b-1 fee is a fee that is paid by a mutual fund on an
ongoing basis from its assets for shareholder services, distribution, and marketing expenses. Each share
class of a fund represents an interest in the same portfolio of securities. Putney will review mutual fund
investments to determine which share class selection will most benefit or be most appropriate for the
client. If a 12b-1 fee is charged to a client who has a Putney managed account held at the custodian the
12b-1 fee will promptly be credited back to the client’s account.
We also look at the underlying assets in a mutual fund or ETF in an attempt to determine if there is
significant overlap in the underlying investments held in other fund(s) in the client's portfolio. We also
monitor the funds or ETFs in an attempt to determine if they are continuing to follow their stated
investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that success
in the future. In addition, as we do not control the underlying investments in a fund or ETF, managers
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of different funds held by the client may purchase the same security, increasing the risk to the client if
that security were to fall in value. There is also a risk that a manager may deviate from the stated
investment mandate or strategy of the fund or ETF, which could make the holding(s) less suitable for
the client's portfolio.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the companies
whose securities we purchase and sell, the rating agencies that review these securities, and other publicly
available sources of information about these securities, are providing accurate and unbiased data. While
we are alert to indications that data may be incorrect, there is always a risk that our analysis may be
compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such strategy(ies) are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's account for a
year or longer. Typically, we employ this strategy when:
• We believe the securities to be currently undervalued, and/or
• We want exposure to a particular asset class over time, regardless of the current projection for
this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may
not take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions
are incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling them
within a relatively short period of time (typically a year or less). We do this in an attempt to take
advantage of conditions that we believe will soon result in a price swing in the securities we purchase.
Option writing. Options can be used as an investment strategy. An option is a contract that gives the
buyer the right, but not the obligation, to buy or sell an asset (such as a share of stock) at a specific price
on or before a certain date. An option, just like a stock or bond, is a security. An option is also a derivative
because it derives its value from an underlying asset.
The two types of options that we use are calls and puts:
• A call gives us the right to buy an asset at a certain price within a specific period of time. We will
buy a call if we have determined that the stock will increase substantially before the option expires.
• A put gives the holder the right to sell an asset at a certain price within a specific period of time.
We will buy a put if we have determined that the price of the stock will fall before the option
expires.
Options can be used to capitalize on sharp price swings of a security. They can also be used to "hedge"
a purchase of an underlying security; in other words, one can use an option purchase to limit the potential
upside and downside of a security that has been purchased in a portfolio.
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At times we use "covered calls," in which we sell an option on a security owned by the client. In this
strategy, the client's account receives a fee for making the option available, and the person purchasing
the option has the right to buy the security from the client at an agreed-upon price.
At times we can use a "spreading strategy," in which we purchase two or more option contracts (for
example, a call option that one buys and a call option that one sells) for the same underlying security.
This effectively puts the client on both sides of the market, but with the ability to vary price, time, and
other factors.
Risk of Loss. Securities investments are not guaranteed, and investors may lose money on their
investments. We ask that clients work with us to help us understand their tolerance for risk.
The information contained in this brochure cannot disclose every potential risk associated with an
investment strategy, nor all of the risks applicable to a particular manager, security, or investment. Risks
vary by client according to their investment objectives, guidelines, liquidity needs or risk tolerance and
not every strategy or portfolio will be exposed to each of the risks described in this brochure. This list
is not intended to be exhaustive of all of the risks associated with investing in strategies or securities
that are utilized or recommended by Putney. Rather, it is a general description of the nature and risks of
the investment advisory services provided by Putney and the related investments.
Item 9
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client’s or prospective
client’s evaluation of our advisory business or the integrity of our management.
At times during the period January 1, 2014 to June 7, 2018, Portsmouth Financial Services, Inc., Putney’s
affiliated broker/dealer at the time purchased, recommended, or held for our advisory clients’ mutual
fund share classes that charged 12b-1 fees instead of lower-cost share classes of the same funds for which
our clients were eligible, although these shares were always delivered at net asset value (NAV).
Portsmouth received 12b-1 fees as a result of these investments. This practice should have been disclosed
to our clients in our Form ADV but was not. Portsmouth self-reported the error to the SEC and settled
the matter by paying disgorgement and prejudgment interest totaling $43,034.83 to our affected clients
and by modifying our practices. The SEC did not impose any civil penalties upon the Firm for our error.
Please see Item 8 for our current practice regarding mutual funds and 12b-1 fees.
In 2024, the SEC alleged that Raymond Lawrence Lent (dba The Putney Financial Group) (“Putney”), a
sole proprietor, violated Section 206(2) of the Investment Advisers Act of 1940 (“Advisers Act”) in
connection with the receipt of third-party compensation in the form of both revenue sharing and sales
commissions from its clients without fully and fairly disclosing the conflict of interests, and violated
Section 206(4) of the Advisers Act by failing to adopt and implement written compliance policies and
procedures reasonably designed to prevent violations of the Advisers Act. On February 28, 2024, Putney
submitted an Offer of Settlement (“Offer”) to the SEC, which the SEC determined to accept.
On May 20, 2024, pursuant to the Offer, the SEC entered an order against Putney instituting
administrative and cease-and-desist proceedings, pursuant to Section 15(b) of the Securities Exchange
Act of 1934 and Sections 203(e) and 203(k) of the Advisers Act, making findings, and imposing
remedial sanctions and a cease-and-desist order. Putney was censured and was required to pay civil
penalties and disgorgement of $1,065,366.18.
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Item 10 Other Financial Industry Activities and Affiliations
The Putney Financial Group LLC strives to act in our clients’ best interest. As part of our fiduciary
duty as a Registered Investment Advisor, our Firm takes the following steps:
• We collect, maintain and document accurate, complete, and relevant client background
information, including the client's financial goals, objectives, and risk tolerance;
• Our Firm's management conducts regular reviews of each client account to verify that all
recommendations made to a client are suitable to the client's needs and circumstances;
• We disclose to clients the existence of all material conflicts of interest, including the potential
for our Firm and our employees to earn compensation from the sale of products where the plan
sponsor pays a sales commission in addition to our Firm's advisory fees (We do not charge a
management fee on the market value of the product in the same twelve-month period that we
earned a sales commission.);
• We require that our employees seek prior approval of any outside employment activity so that
we may ensure that any conflicts of interest in such activities are properly addressed.
• We periodically monitor these outside employment activities to verify that any conflicts of
interest continue to be properly addressed by our Firm; and
• We educate our employees regarding the responsibilities of a fiduciary, including the need for
having a reasonable and independent basis for the investment advice provided to clients.
The Putney Financial Group LLC, along with its employees, has several financial industry activities and
affiliations.
Ray Lent, together with his partner, Echo Chien, are sole owners of Portsmouth Financial Services Inc.
(“Portsmouth,” “PFS”), a San Francisco-based FINRA member broker-dealer (CRD #13980).
Portsmouth Financial Services, Inc. is dually licensed as a California state Investment Advisor (“IA”)
and a FINRA broker-dealer (“BD”). Investment advisory services are provided to clients through the
Putney Financial Group LLC.
Arete, a FINRA member broker-dealer, acts as an introducing broker for securities portfolio transactions
in client accounts custodied by Pershing LLC. When such client accounts transact in the purchase or
sale of stocks, bonds, or mutual funds, a portion of the clearing costs charged to the client’s account will
be paid to Arete. These clearing costs, which are described in each client’s Agreement of Engagement,
provide revenue to Arete that would not exist if Putney did not utilize Arete as the broker-dealer. It is
Putney’s policy to select the money market fund that pays the highest amount of interest offered by our
Broker Dealer to the client given the minimum investment required. Arete will receive fees for directing
certain securities transactions for Putney advisory clients to its affiliates. Arete uses an affiliate to
provide preferred investment products or services and/or to access products which are not available
through the custodian.
Firm associates Ray Lent, Kelly Lawson, A.J. Taylor, Stephen Stanford, and Terry Allen are
separately licensed as Registered Representatives (“RRs”) of Arete. In their capacity as RRs, these
individuals can effect securities transactions for which they will receive customary compensation,
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such as sales commissions for the sale of variable products, limited partnerships, and non-publicly
traded securities. Sales commissions on such products can range from 0.75 - 10 percent.
Prior to making a recommendation of any annuity product, an IAR must complete an analysis as to
whether a “fee-based” annuity or a “commission-based” annuity is in the individual client’s (or
prospective client’s) best interest. IARs must document this analysis by completing a new or updated
Client Evaluation Form and a Variable Annuity Evaluation Form, which the client or prospective
client must sign. In recommending an annuity to a client / prospective client, the IAR must
reasonably conclude that the recommendation is in the best interest of the client based on information
disclosed by the client, prior to the recommendation. The IAR must be knowledgeable about the
product and explain the features of the product to the client / prospective client. For exchanges or
replacements, an analysis is required to be completed that explains the benefits of the exchange,
along with the surrender charge, death benefit, costs associated with the transaction, and existing
allocations, which should be signed by the client/prospective client. IARs are required to document
such analysis on the Firm’s Annuity Suitability / Exchange Form that is signed by the client /
prospective client.
Beginning October 1, 2021, for commission-based variable annuities, no management fees have been
or will be charged to advisory clients on those assets. A commission-based variable annuity will only
be recommended if it is deemed to be in the client’s best interest after a comprehensive written
analysis has been prepared comparing the costs and fees associated with comparable vehicles. A copy
of this analysis will always be provided to the client for their inspection and review. If a commission-
based variable annuity is determined to be in a client’s best interest, no advisory fees will be charged
for the life of the product.
If a client elected to receive investment advice on variable annuities purchased before October 1,
2021, they will be charged advisory fees at a rate of 1% per year, or the tiered fee schedule,
whichever is less. These variable annuities were exempt from advisory fees for the first twelve
months after issuance.
Item 11 Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
In addition to strict compliance with applicable and federal securities laws, our Firm has adopted a Code
of Ethics which sets forth high ethical standards of business conduct that we require of our employees,
including compliance with applicable federal securities laws. The Putney Financial Group LLC and its
personnel owe a duty of loyalty, fairness, and good faith towards its clients, and have an obligation to
adhere, not only to the specific provisions of the Code of Ethics, but to the general principles that guide
the Code.
Our Written Supervisory Procedures (WSP) includes office policies and procedures to review quarterly
securities transactions reports that must be submitted by the Firm's access persons. Among other things,
our policies and procedures also require prior approval of any acquisition of securities in a limited
offering (e.g., private placement). It also provides for oversight, enforcement, and recordkeeping
provisions. Our policies and procedures are designed to assure that the personal securities transactions,
activities, and interests of our employees will not interfere with (i) making decisions in the best interest
of advisory clients and (ii) implementing such decisions while, at the same time, allowing employees to
invest for their own accounts.
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Our Firm and/or individuals associated with our Firm may buy or sell for their personal accounts
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended to
a client. However, it is the expressed policy of our Firm that no person employed by us may knowingly
purchase or sell any security prior to a transaction(s) being implemented for an advisory account, thereby
preventing such employee(s) from benefiting from transactions placed on behalf of advisory accounts.
The Putney Financial Group LLC's policies and procedures further include the Firm's policy prohibiting
the use of material non-public information. While we do not believe that we have any particular access
to non-public information, all employees are reminded that such information may not be used in a
personal or professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients by calling us at
(415) 460-1990.
The Putney Financial Group LLC and individuals associated with our Firm are prohibited from engaging
in principal transactions.
The Putney Financial Group LLC and individuals associated with our Firm do not intentionally engage
in agency cross transactions.
As disclosed in Item 10, related persons of our Firm are separately registered as Registered
Representatives of Arete Wealth Management, LLC and are also licensed as insurance agents. Please
refer to Item 10 for a detailed explanation of these relationships and important conflict of interest
disclosures.
We do not recommend or select other investment advisers for our clients or receive compensation directly
or indirectly from those advisers.
Item 12
Brokerage Practices
The Putney Financial Group LLC strives to act in its clients’ best interest.
The Putney Financial Group LLC does not have any soft-dollar arrangements and does not receive any
soft-dollar benefits. Putney clients are not obligated to purchase recommended investment products from
Putney employees or affiliated companies.
The Putney Financial Group LLC currently directs all of its brokerage to Arete Wealth Management,
LLC, with Pershing LLC as custodian. Putney executes transactions through Arete Wealth Management,
LLC (an introducing broker/dealer, clearing through Pershing LLC) and normally does not accept
directed orders from clients. Not all advisers require or accept client’s directed brokerage orders. By
directing brokerage orders to Arete, Putney seeks to achieve the most favorable execution but, may be
unable to achieve the lowest cost of client transactions. In light of this, Putney seeks to ensure that Arete
and Pershing continue to deliver the highest level of personalized and direct services for the fees charged.
Putney considers both quantitative and qualitative factors when evaluating the execution quality of a
broker. As a result, Putney may choose one broker-dealer over another even though one might charge
more to transact customer executions. Putney may determine that the brokerage fees charged are
reasonable in relation to the overall value of the services rendered.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best execution, taking into consideration the full range of a financial
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institution’s services. A review of best execution will occur annually, be documented, and will include
a review of all brokers utilized by the Firm. During the review, a broad range of a broker’s services will
be taken into consideration.
As noted in Item 10, Firm associates, Ray Lent, Kelly Lawson, A.J. Taylor, Stephen Stanford, and Terry
Allen are separately licensed as Registered Representatives (“RRs”) of Arete. In their capacity as RRs,
these individuals can affect securities transactions for which they will receive customary compensation,
such as sales commissions for the sale of variable products, non-publicly traded securities, and private
placements. Should a commission be paid, no management fees will be charged to advisory clients.
Sales commissions on such products can range from 0.75 - 10 percent and will only be recommended if
it is deemed to be in the client’s best interest after a comprehensive written analysis has been prepared
comparing the costs and fees associated with comparable vehicles. Copies of these analysis’ will always
be provided to the client for their inspection and review. If a commissionable product is determined to
be in a client’s best interest no advisory fees will be charged.
For Putney clients contracted prior to October 1, 2021, as stated in Item 10, 401k, 403b, 457, 529 plans,
IRAs, Keogh Plans, UITs, and annuities will be billed at a rate of 1% per year, or the tiered fee schedule,
whichever is less. Variable Annuities & Unit Investment Trusts will be exempt from our fees for the
first twelve month period. After the first 12 months, annuity owners have the option to continue to
receive investment advice on their annuity subaccounts. If they so elect, fees will be calculated at a rate
of 1% per year, or the tiered fee schedule, whichever is less..
Putney employees who are Registered Representatives of Arete do not receive any commissions on the
purchase or sale of stocks, bonds, or mutual funds in client advisory accounts. However, when
transactions in stocks, bonds, and mutual funds are cleared by Pershing, a portion of the clearing costs
charged to the client’s account will be paid to Arete and not to Putney. These clearing costs, which are
described in each client’s Agreement of Engagement, could be higher than the clearing costs charged by
discount and online brokers but are offset by a high level of service.
As noted in Item 10, Ray Lent, together with his partner, Echo Chien, are sole owners of PFS.
As a matter of policy and practice, amendments or limitations to discretionary authority must be provided
to the Firm by the client. In the event The Putney Financial Group LLC does sell/buy a large block of
stock for multiple clients on the same day, they will make sure that each client that participates receives
an equal average price.
Item 13 Review of Accounts
INDIVIDUAL PORTFOLIO MANAGEMENT
REVIEWS: While the underlying securities within Individual Portfolio Management Services
accounts are continually monitored, these portfolios are reviewed at least quarterly. Accounts are
reviewed in the context of each client’s stated investment objectives and guidelines. More frequent
reviews may be triggered by material changes in variables, such as the client’s individual
circumstances, or the market, political or economic environment.
These accounts are reviewed by the investment committee.
REPORTS: In addition to the monthly statements and confirmations of transactions that clients
receive from their broker-dealer or custodian, The Putney Financial Group LLC provides quarterly
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reports summarizing account performance, quarter end market value balances and holdings, and
includes their fee invoice. These quarterly reports are usually mailed to the client, or can be sent via
e-mail, if requested.
FINANCIAL PLANNING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, typically no formal reviews will be conducted for Financial Planning clients
unless otherwise contracted for.
REPORTS: Financial Planning clients will receive a completed financial plan. Reports will not
typically be provided unless otherwise contracted for.
Item 14 Client Referrals and Other Compensation
It is The Putney Financial Group LLC’s policy not to accept or allow our related persons to accept any
form of substantial compensation, including cash, sales awards, or other prizes, from a non-client in
conjunction with the advisory services we provide to our clients. Additionally, we do not compensate for
client referrals.
Firm associates receive compensation for the sale of securities to clients as registered representatives of
Arete Wealth Management, LLC., a FINRA broker-dealer. See Items 5, 10 and 12 for additional details.
Item 15 Custody
As previously disclosed in the "Fees and Compensation" section (Item 5) of this Firm Brochure, our
Firm’s custodians directly debit our advisory fees from client brokerage accounts. We are deemed to
have custody of client assets solely because of our ability to direct custodians to debit our advisory fees
from client accounts. Our Firm does not have actual or constructive custody of client accounts.
As part of our billing process, the client's custodian is advised of the amount of the fee to be deducted
from that client's account. Clients will receive statements from a qualified custodian on at least a quarterly
basis. On at least a quarterly basis, the custodian is required to send to the client a statement showing all
transactions within the account during the reporting period. The quarterly report from The Putney
Financial Group LLC includes a billing invoice to show exactly how the management fee was calculated.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for clients
to carefully review their custodial statements to verify the accuracy of the calculation, among other
things. Clients should contact us directly if they believe that there may be an error in their statement.
In addition to the periodic statements that clients receive directly from their custodians, our Firm also
sends reconciled account appraisals directly to our clients on a quarterly basis. Our clients are urged to
carefully compare the information provided in these statements to ensure that all account transactions,
holdings, and values are correct and current.
Most client brokerage account securities are held at Pershing LLC, which is not affiliated with The
Putney Financial Group LLC or Arete Wealth Management, LLC. Client annuity funds are held at the
insurance company that issued the annuity contract. Any limited partnership holdings are held at the
issuing company or at Pershing LLC.
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Item 16
Investment Discretion
The majority of our clients hire us to provide discretionary asset management services. In providing
these services, we place trades in a client's account without contacting the client prior to each trade to
obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the client:
•
•
Determine the security to buy or sell; and/or
Determine the amount of security to buy or sell.
The Putney Financial Group LLC requires that it be provided with written authority to determine which
securities and the amounts of securities that are bought or sold in a client's account.
Clients give us discretionary authority when they sign a discretionary agreement with our Firm and may
limit this authority by giving us written instructions. Clients may also change/amend such limitations by
once again providing us with written instructions. For instance, clients may impose social screens such
as not investing in alcohol, tobacco, oil, and gas companies, etc. Clients are free to accept or reject any
recommendations.
In a non-discretionary asset management service, we must obtain client approval prior to placing any
transactions in client accounts.
Item 17 Voting Client Securities
As a matter of Firm policy, we do not vote proxies on behalf of clients. Therefore, although our Firm
may provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client's investment assets.
Clients are responsible for instructing each custodian of the assets to forward to the client copies of all
proxies and shareholder communications relating to the client's investment assets. We may provide
clients with consulting assistance regarding proxy issues if they contact us with questions at our principal
place of business.
In addition, as a general policy, we do not elect to participate in class action lawsuits on behalf of a client.
Rather, such decisions shall remain with the client or with an entity the client designates. We may assist
the client in determining whether they should pursue a particular class action lawsuit by assisting with
the development of an applicable cost-benefit analysis, for example. However, the final determination of
whether to participate, and the completion and tracking of any such related documentation, shall
generally rest with the client.
Item 18
Financial Information
It is the policy of this Firm to bill fees in arrears for services previously rendered. Under no circumstances
do we require or solicit payment of fees in advance of services rendered and, as such, there is no financial
statement with our Firm brochure. As an advisory firm that maintains discretionary authority for client
accounts, we are required to disclose any financial condition that is reasonably likely to impair our ability
to meet our contractual obligations. The Putney Financial Group LLC has no additional financial
circumstances to report. The Putney Financial Group LLC has not been the subject of a bankruptcy
petition at any time during the past ten years.
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