Overview
- Headquarters
- Carmel By The Sea, CA
- Total Firm Assets
- $1.2 billion
- Average High-Net-Worth Client Portfolio Size
- $1.3 million
Fee Structure
Primary Fee Schedule (THEPARTNERS ADV PART 2A BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 2.99% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $29,900 | 2.99% |
| $5 million | $149,500 | 2.99% |
| $10 million | $299,000 | 2.99% |
| $50 million | $1,495,000 | 2.99% |
| $100 million | $2,990,000 | 2.99% |
Clients
- High-Net-Worth Share of Firm Assets
- 46.41%
- Number of High-Net-Worth Clients
- 430
- Total Client Accounts
- 4,637
- Discretionary Accounts
- 4,631
- Non-Discretionary Accounts
- 6
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 314816
Additional Brochure: THEPARTNERS ADV PART 2A BROCHURE (2026-03-23)
View Document Text
ThePARTNERS Wealth Management
SEC File Number: 801-122637
ADV Part 2A - Disclosure Brochure
Effective: March 23, 2026
This Form ADV 2A (Disclosure Brochure) provides information about the qualifications and business
practices of ThePARTNERS Wealth Management, LLC (ThePARTNERS or the Advisor). If you have
any questions about the contents of this Disclosure Brochure, please contact us at 800-324-3010.
ThePARTNERS is an investment advisor registered with the U.S. Securities and Exchange Commission
(the SEC). The information in this Disclosure Brochure has not been approved or verified by the SEC or
by any state securities authority. Registration with the SEC does not imply a certain level of skill or training.
This Disclosure Brochure provides information about ThePARTNERS to assist you in determining
whether to retain it.
Additional information about ThePARTNERS and its investment advisory representatives (IARs) is
available on the SEC's website at www.adviserinfo.sec.gov by searching with our firm name or our CRD#
314816.
ThePARTNERS Wealth Management
NW CORNER OCEAN AVENUE AND MISSION
STREET, SECOND LEVEL, CARMEL BY THE SEA,
CA 93921
Phone: (800) 324-3010
Item 2 Summary of Material Changes
Form ADV 2 requires registered investment advisors to amend their disclosure brochure when
information becomes materially inaccurate. If there are any material changes to an advisor’s disclosure
brochure, the advisor is required to notify you and provide you with a description of the material changes.
Since the last update made on October 24, 2025, the following updates were made:
-
Item 5 – Fees and Compensation: Clarified disclosure regarding platform fees, including
applicability to both wrap and non-wrap accounts, and updated fee descriptions associated with
third-party investment managers and platform services. In addition, the Firm does not issue
refunds on new client agreement.
-
Item 9 – Disciplinary Information: Added disclosure regarding a regulatory matter involving a
member of Firm management that occurred at a prior unaffiliated firm.
- Other Updates: Certain non-material clarifications, enhancements, and formatting updates were
made throughout the Brochure to improve readability and transparency.
Item 3 Table of Contents
Item 2 Summary of Material Changes ........................................................................................... 2
Item 3 Table of Contents ............................................................................................................... 3
Item 4 Advisory Business .............................................................................................................. 4
Item 5 Fees and Compensation .................................................................................................. 10
Item 6 Performance-Based Fees and Side-By-Side Management................................................ 14
Item 7 Types of Clients ................................................................................................................ 14
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ........................................... 12
Item 9 Disciplinary Information .................................................................................................... 15
Item 10 Other Financial Industry Activities and Affiliations ............................................................ 15
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....... 18
Item 12 Brokerage Practices ....................................................................................................... 19
Item 13 Review of Accounts ........................................................................................................ 20
Item 14 Client Referrals and Other Compensation ....................................................................... 21
Item 15 Custody .......................................................................................................................... 23
Item 16 Investment Discretion ..................................................................................................... 23
Item 17 Voting Client Securities ................................................................................................... 24
Item 18 Financial Information ...................................................................................................... 24
Item 4 Advisory Business
Firm Information
ThePARTNERS Wealth Management, LLC does business under the name ThePARTNERS Wealth
Management (ThePARTNERS or the Advisor), and is an investment advisor registered with the U.S.
Securities and Exchange Commission (the SEC). It is organized as a limited liability company under the
laws of the State of Delaware. ThePARTNERS was founded in March 2021 and is primarily owned by
Gregory Rutherford through various entities and trust vehicles. These entities are owned in whole or part
by individuals who are affiliated with ThePARTNERS, and certain of these entities also own ELITE TAMP,
LLC (ELITE TAMP) and Adaptive Investments (Adaptive), which are affiliates of ThePARTNERS.
This Disclosure Brochure provides information regarding the qualifications, business practices, and
advisory services provided by ThePARTNERS. For information regarding this Disclosure Brochure,
please contact Jeffrey Smith, Chief Compliance Officer at compliance@thepartnerswm.com.
Amplify Platform
ThePARTNERS investment adviser representatives utilize the Amplify Platform, the Amplify Platform
provides back-office operational support services such as administrative, trading, and reporting services
and/or gain access to and select from independent third-party managers available through the Amplify
Platform.
Upon executing the Platform Agreement, the investment adviser firm or investment professional shall be
considered a Platform Member. Platform Members may choose to receive certain back-office services,
such as administrative, trading and reporting services and/or to select independent third-party managers
to manage underlying client assets on a sub-advisory basis. Platform Members may choose to allocate
all or a portion of their underlying client’s assets among the different independent third-party investment
managers (“TPIMs”) available through the Amplify Platform on a discretionary basis.
Platform Members shall have a direct contractual relationship with each of their underlying clients and
obtain, through such agreements, the authority to engage Amplify Platform for services rendered through
the Platform. ThePARTNERS engages unaffiliated investment advisers to service Platform Members as
unaffiliated “TPIMs” available through the Amplify Platform will perform discretionary investment
management services and shall manage, invest and reinvest the Platform Member’s underlying client
assets designated by the Platform Member. As such, a selected manager(s) shall be authorized, without
prior consultation with the Platform Member or the underlying client, to buy, sell trade or allocate the
underlying client’s assets in accordance with the underlying client’s investment objectives and to deliver
instructions in furtherance this responsibility to the underlying client’s broker-dealer and or custodian.
Platform Members retain responsibility for the underlying client relationship, including the initial and
ongoing suitability determination. Platform Members shall also retain the responsibility for implementing
client investment recommendations in accordance with the Platform Member’s fiduciary duty to the
underlying client. Platform Members are responsible for obtaining and furnishing information pertaining
to sub-advisor selection and underlying client account guidelines along with any reasonable account
restrictions.
Please note: ThePARTNERS’ investment adviser representatives are required to utilize the various
services available through the Amplify Platform. Therefore, ThePARTNERS clients will incur platform
fees in addition to advisory fees in connection with services provided through the Amplify Platform, as
described in Item 5.
Advisory Services Offered
ThePARTNERS offers investment advisory services to individuals, families, trusts, estates, businesses,
investment
and retirement plans (each, a Client). ThePARTNERS provides comprehensive
management, planning, and consulting services designed to meet the individual needs of each Client.
ThePARTNERS investment advisory services may be customized or based on model portfolios (Models)
firms (Model Providers).
developed by ThePARTNERS, an IAR, or third-party management
ThePARTNERS also sponsors an optional Wrap Fee Program as described below and in the Wrap Fee
Program Brochure available separately.
Investment Advisory Services
ThePARTNERS provides investment advisory solutions for its Clients either on a tailored, customized
basis, via the use of Models, or via engagement of outside investment management firms (Third Party
Investment Managers or TPIMs (described below)). ThePARTNERS endeavors to maintain personal
Client contact while providing discretionary investment management and related advisory services.
ThePARTNERS works with Clients to identify their investment goals and objectives as well as analyze
their risk tolerance and financial situation to identify an appropriate investment strategy. ThePARTNERS
will then construct a customized portfolio strategy, manage the Client’s accounts based on internally
developed Models, or on third-party Models, or direct Client assets to TPIMs for their discretionary
management.
TPIM are available via the Amplify Platform, direct with the Manager or via the approved Custodians.
Internal Investment Management - ThePARTNERS may customize investment management services for
its Client’s or it may manage Client accounts using Models. In each case, Client portfolios are primarily
constructed using mutual funds, exchange-traded funds (ETFs), individual stocks, and fixed-income
securities. The Advisor may also utilize other types of investments, as appropriate, to seek to meet the
needs of each particular Client. The Advisor may retain legacy securities (i.e., securities held in a Client’s
account prior to becoming subject to the Adviser’s management services) due to portfolio fit and other
considerations.
ThePARTNERS' investment strategy is primarily long-term focused, but it may buy, sell, or re-allocate
positions that have been held less than one year to seek to meet the objectives of the Client, due to
market conditions, or as ThePARTNERS’ deems prudent under the circumstance. In some cases,
including when managing accounts using TPIMs, the Advisor may manage a Client’s account using an
investment strategy that utilizes frequent trading in securities, as outlined in Item 8 below. Each Client
will have the opportunity to place reasonable restrictions on the types of investments to be held in their
respective portfolio, subject to acceptance by the Advisor.
Clients grant full discretion to ThePARTNERS to purchase, hold, and sell securities in their portfolio, and
to use one or more Models, to change Models, and to hire, replace, and fire Model Providers.
ThePARTNERS recommendations for a custom-managed account will be made in a manner consistent
with the account’s investment objective, strategy, and restrictions, if any. Accounts managed in
accordance Models will generally align with the overall changes to the Models, subject to any reasonable
Client-imposed restrictions.
ThePARTNERS will not accept nor maintain direct custody of a Client's funds or securities; provided that,
through its authorized deduction of fees, it will be deemed to have custody (indirectly) of Client funds. All
Client assets will be managed within their designated account[s] at the Custodian, pursuant to the terms
of the investment advisory agreement.
Additional Third-party Model Providers may provide Models to ThePARTNERS via its affiliate, ELITE
TAMP or through other third-party TAMP (turnkey asset management provider) platforms including the
Amplify Platform. The TAMPs will generally trade and rebalance Client accounts.
Model Providers will not receive any information about your investment or financial goals and will not
provide you individualized investment advice.
Use of TPIM - ThePARTNERS may recommend to Clients that all or a portion of their investment portfolio
be managed by one or more Third-Party Investment Manager. TPIMs may be accessed through Amplify,
or direct with a custodian (Schwab or Fidelity) or may directly engaged by ThePARTNERS. The Client
may be required to enter into a separate agreement with each TPIM. Please see Item 10 for additional
information.
Generally, with TPIM, ThePARTNERS serves as the Client's primary advisor and relationship manager.
However, each TPIM will assume discretionary authority for the day-to-day investment management of
those assets placed in their control. ThePARTNERS will assist and advise the Client in establishing
investment objectives for their account, the selection of the TPIM, and defining any restrictions on the
management of the account. ThePARTNERS will provide oversight of the Client's account[s] and monitor
the activities of each TPIM. Each TPIM will manage assets allocated to them based on the selected
investment strategy(ies). The Client may be able to impose reasonable investment restrictions on the
TPIM’s management of these accounts, subject to the acceptance of the restrictions by the TPIM.
ThePARTNERS compensation from these TPIM, if any, is limited to ThePARTNERS’ advisory
agreement set forth in the Client’s investment management agreement (see Item 5).
If the requisite Investment Advisory Agreement TPIM has been completed, ThePARTNERS has the
authority to hire, replace, and fire TPIMs to manage Client accounts using different investment strategies.
Financial Planning and Consulting Services
ThePARTNERS may provide financial planning and consulting services to Clients. Financial planning
and consulting services are provided via an agreement separate from the investment management
agreement.
Generally, such financial planning services will involve preparing a financial plan or rendering a financial
consultation based on the Client's financial goals and objectives. This planning or consulting may
encompass one or more areas of need, including, but not limited to investment planning, retirement
planning, estate planning, personal savings, education savings and other areas of a Client's financial
situation.
A financial plan developed for, or financial consultation rendered to, the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or
alter retirement savings, establish education savings and/or charitable giving programs. ThePARTNERS
may also refer Clients to an accountant, attorney or other specialist, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of
Client's financial situation, observations, and recommendations. For consulting or ad-hoc engagements,
the Advisor may not provide a written summary. Plans or consultations are typically completed within six
months of contract date, assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations may pose a potential conflict between the interests
of the Advisor and the interests of the Client. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client
elects to act on any of the recommendations made by the Advisor, the Client is under no obligation to
implement the transaction through the Advisor. Ultimately the Client has the discretion to decide whether
to implement the plan or recommendations and takes responsibility for this decision.
Retirement Plan Advisory Services
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interests ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
ThePARTNERS may serve as an ERISA 3(21) Fiduciary to retirement plans (each, a Plan) in support of
the Plan Sponsor. ThePARTNERS may provide the following Plan Fiduciary Services pursuant to the
terms of the Advisor's advisory agreement with each Plan Sponsor:
• Vendor Analysis
• Employee Enrollment and Education Tracking
Investment Policy Statement
•
•
Investment Monitoring
• Performance Reports
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
• Benchmarking Services
The specific services will be outlined in a separate retirement plan advisory agreement entered into
between ThePARTNERS and the Plan Sponsor. This agreement is separate from ThePARTNERS’
investment management agreement with its advisory Clients. ThePARTNERS does not provide 3(38)
discretionary investment advisory services on behalf of Plans or Plan Sponsors but may offer such
services through its affiliate, Adaptive.
IRA Rollover Considerations
As an investment advisor, we are and have acted as a fiduciary in our relationships with our clients. We
follow the fiduciary standard required by the provisions of the Investment Advisor’s Act of 1940. A
recommendation to take a distribution from a plan or to transfer (or withdraw from) an IRA are fiduciary
acts. As such, the recommendation must be prudent and in the best interest of the participant or IRA
owner. Providing education regarding distribution options is an important consideration for selecting
among those options. The following is a discussion of those options and considerations.
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account ("IRA")
that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset-based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have the incentive to recommend a rollover to you for the purpose of generating fee-based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
An employee will typically have four options:
Leaving the funds in your employer's (former employer's) plan.
Moving the funds to a new employer’s retirement plan.
Cashing out and taking a taxable distribution from the plan.
Rolling the funds into an IRA rollover account.
1.
2.
3.
4.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few points
to consider before you do so:
1.
2.
Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the public
such as employer securities, or previously closed funds.
Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the costs
of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of at an
IRA provider and the potential costs of those products and services.
3.
4.
5.
6.
7.
8.
9.
10.
Our strategy may have higher risk than the option(s) provided to you in your plan.
Your current plan may also offer financial advice.
If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 73.
Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there can be
some exceptions to the general rules so you should consult with an attorney if you are
concerned about protecting your retirement plan assets from creditors.
You may be able to take out a loan on your 401k, but not from an IRA.
IRA assets can be accessed any time; however, distributions are subject to ordinary income
tax and may also be subject to a 10% early distribution penalty unless they qualify for an
exception such as disability, higher education expenses or the purchase of a home.
If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
Your plan may allow you to hire us as the manager and keep the assets titled in the plan
name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this Disclosure Brochure.
Client Agreements
Prior to engaging ThePARTNERS to provide investment advisory services, each Client is required to
enter into one or more advisory agreements with the Advisor that define the terms, conditions, authority
and responsibilities of the Advisor and the Client. Clients should review these agreements in detail prior
to executing them. The services provided under investment management agreements may include:
• Establishing an Investment Strategy - ThePARTNERS, in connection with the Client, will develop
or select an investment strategy designed to enable the Client to seek to achieve the Client's
investment goals and objectives.
• Asset Allocation - ThePARTNERS may be engaged to develop a strategic asset allocation plan
that is designed to meet the Client’s investment objectives, time horizon, financial situation and
tolerance for risk.
• Portfolio Construction - ThePARTNERS will develop or utilize a portfolio for the Client that is
•
designed to meet the stated goals and objectives of the Client.
Investment Management and Supervision - ThePARTNERS will provide investment management
and ongoing oversight of the Client's portfolio.
• Financial Planning and Consulting – Please see the description above.
• Retirement Plan Advisory Services – Please see the description above.
Non-Wrap Fee or Wrap Fee Programs
ThePARTNERS offers investment advisory services through either a wrap fee program or a non-wrap
(transaction-based) program. The non-wrap program has additional costs for transactions The wrap fee
program is generally used when the transaction costs may be substantial due to the types of products
used or a significant amount of trading being performed. Clients pay the costs for securities transactions
in the non-wrap program. The wrap fee program includes securities transaction fees together with its
investment advisory fees. The Advisor sponsors ThePARTNERS Wrap fee Program through a separate
brochure regarding the combination of fees.
Investment advisory fees will be calculated by the Advisor or its delegate and deducted from the Client’s
account(s) at the custodian. ThePARTNERS sends an invoice to the custodian providing the amount of
the fees to be deducted from the Client’s account(s) for the applicable billing period. The amount due is
calculated by applying the applicable rate (annual rate divided by the number of calendar days in the
applicable billing period divided by number of days in the applicable year) to the total assets, including
any borrowed money via margin, under management with ThePARTNERS at the end of the prior billing
period.
• Important Disclosure Regarding Wrap Fee Program Accounts
When making the determination of whether one of the advisory programs available through
ThePARTNERS is appropriate for your needs, you should know that wrap accounts, when compared
with non-wrap accounts, often result in lower costs during periods when trading activity is heavier or
transactions costs are significant on certain products used in an account. However, during periods when
trading activity is lower, or when products don’t incur transaction costs, the wrap fee-based account
arrangement could result in a higher cost for transactions. Thus, depending on a number of factors, the
total cost for transactions under a wrap-account versus a non-wrap account can vary significantly. In a
wrap fee program, you generally pay a single asset-based fee that includes advisory services and certain
transaction-related costs, whereas in a non-wrap arrangement you generally pay advisory fees and
transaction charges separately; depending on trading activity and other factors, one structure may be
more or less costly than the other.
Factors which affect the total cost include the account size, amount of turnover, type and quantities of
securities purchased or sold, transaction rates, and your tax situation. Additionally, you should know that
fee-based accounts include the active management of your assets on an ongoing basis. You should
know that lower fees for comparable service may be available from other sources when you don’t believe
you need ongoing management of your assets. You should discuss the advantages and disadvantages
of fee-based versus commission-based accounts with your IAR. Please note that any commission-based
brokerage services are offered through the broker-dealer in your IAR’s separate capacity and are not
provided by ThePARTNERS as an investment adviser.
Assets Under Management
As of January 31, 2026, ThePARTNERS has $1,181,424,638 discretionary assets under management
and $2,575,131non-discretionary assets under management.
Item 5 Fees and Compensation
Fees for Advisory Services
Investment Advisory Services
One of ThePARTNERS’ Investment Adviser Representatives (IAR) will discuss the investment advisory
fees when your account is established, and these fees will be outlined in the advisory agreement.
Investment advisory fees are based on the market value of assets under management at the end of the
prior billing period and are billed at an annual rate of up to 2.99%, depending on the level of assets being
managed, the complexity of the services to be provided and/or the overall relationship with the Client. In
addition to the investment advisory fee, the Client may also pay a platform fee of up to 0.25% annually.
The platform fee is a separate fee for technology and administrative services used to manage Client
accounts, including trading, rebalancing, performance reporting, billing, document maintenance, and
asset aggregation, and generally applies to both wrap fee program and non-wrap advisory accounts, as
applicable. The Client may also pay additional fees for a third-party Model Provider, TPIMs, or for the
build-out of a client's unique custom portfolio model. These fees could be as high as 1% annually. In
most cases, this type of investment management effort is provided through a Turnkey Asset Management
Platform (TAMP), including through third-party turnkey asset management platform (“TAMP”) providers,
such as our affiliate Elite TAMP, or other unaffiliated firms.
ThePARTNERS’ fees are paid quarterly, in advance of each calendar quarter (the billing period), pursuant
to the terms of the investment advisory agreement. Fees for the first partial billing period of service are
prorated from the inception date of the account[s] to the end of the first billing period. Fees may be
negotiable at the sole discretion of the Advisor. Certain Clients may have a fixed annual fee or fixed rate
fee or a fee schedule that differs from the above. The Client's fees will take into consideration the
aggregate assets under management with Advisor. All securities held in accounts managed by
ThePARTNERS will be independently valued by the Custodian. ThePARTNERS will not have the
authority or responsibility to value portfolio securities. Clients should review their advisory agreement for
additional information relative to fees and fee billing.
ThePARTNERS’ fees cover only the advisory services provided by ThePARTNERS and IARs. Additional
fees may be payable to Model Providers and TPIMs, as described in the investment management
agreement. Model Provider and TPIM fees are subject to change depending on the Model, third-party
Model Provider, TPIM, and TPIM investment strategy used to manage your assets. Please see below for
more information about TPIM fees.
The Client may make additions or withdrawals from the account[s] at any time, subject to ThePARTNERS'
right to terminate an account or the overall relationship. Additions may be in cash or securities provided
that the Advisor reserves the right to liquidate any transferred securities or decline to accept particular
securities into a Client's account[s]. Clients may withdraw account assets on notice to ThePARTNERS,
subject to the usual and customary securities settlement procedures. However, ThePARTNERS typically
designs its investment portfolios as long-term investments and the withdrawal of assets may impair the
achievement of a Client's investment objectives. ThePARTNERS may consult the Client about the
implications of such transactions. Clients are advised that when such securities are liquidated, they may
be subject to securities transaction fees, short-term redemption fees, and/or may have tax ramifications.
If assets in excess of $25,000 are deposited into or withdrawn from the Client's account[s], an adjustment
will be made in the next billing period to reflect the fee difference. ThePARTNERS may negotiate a fee
that differs from the schedule above for certain account[s] or holdings. ThePARTNERS charges a
Platform fee in addition to its Advisory Fee and applies to advisory accounts as described in this Item 5.
The Platform Fee is collected for the technology platform to help us manage, trade, rebalance, report
performance, bill fees, maintain important documents and aggregate your assets. We bill accounts at of
rate of 0.09% per year (0,0225% per quarter) for accounts solely managed by the Adviser
Representative. Accounts that include any TPIMs, utilizing a Unified Managed Account (UMA) will be
billed at a rate of 0.12% per year (0.03% per quarter).
Third-Party Investment Manager (TPIM) Fees
For a Client account where a TPIM is utilized, the TPIM fees will be billed independently from ThePARTNERS’
advisory and platform fee as described below.
Financial Planning and Consulting Services
Financial planning and consulting services are provided on either a one-time basis, or as an ongoing
service engagement. For one-time engagements, fees will be charged at hourly rate of up to $400 per
hour or as a fixed engagement. Fees are based on the experience of the person performing the services,
the complexity and duration the services to be provided. An estimate for total hours and costs will be
determined prior to engaging for these services. The Advisor's fee is exclusive of, and in addition to,
brokerage fees, transaction fees, and other related costs and expenses, which may be incurred by the
Client. Clients should review their financial planning and consulting services agreement for specific
pricing, billing terms, and additional conditions governing these services. For ongoing financial planning
services, fees are negotiated on a case-by-case basis.
Retirement Plan Advisory Services
Retirement plan advisory fees are paid quarterly, in advance of each calendar quarter (the billing period),
pursuant to the terms of the retirement plan advisory agreement. Fees are generally based on the market
value of assets in the Plan at the end of the prior billing period and charged at an annual rate of up to 1%.
Fees may also be billed at a fixed annual rate. Clients should review their retirement plan advisory
agreement for additional terms and conditions for these services.
Fee Billing
Investment Advisory Services
Investment advisory fees will be calculated by the Advisor, its delegate, or by TPIMs, and deducted from
the Client's account[s] at the Custodian. The Advisor sends an invoice to the Custodian providing the
amount of the fees to be deducted from the Client's account[s] for the applicable billing period. The
amount due is calculated by applying the applicable rate (annual rate divided by the number of calendar
days in the applicable billing period divided by the number of days in the applicable year) to the total
assets under management with ThePARTNERS at the end of the prior billing period. Clients will be
provided with statement, at least quarterly, from the Custodian reflecting deduction of the investment
advisory fee. It is the responsibility of the Client to verify the accuracy of these fees as listed on the
Custodian's brokerage statement as the Custodian does not assume this responsibility. Clients provide
written authorization permitting ThePARTNERS to be paid directly from their accounts held by the
Custodian as part of the investment advisory agreement and separate account forms provided by the
Custodian.
Use of Third-Party Investment Managers (TPIMs) on Amplify Platform
Client accounts utilizing a TPIM(s) will be billed separately from ThePARTNERS advisory and platform
fee. Fees for TPIM are billed in the second month of each quarter and will only be an estimate for that
period. Upon the next billing cycle a “True Up” on the estimate will be calculated to compensate if the
actual assets are higher or lower than the estimated amount.
Specific fees for TPIMs available through the Amplify Platform are available to view at
https://app.amplifyplatform.com/_f/pnyhceqa/programmanagers
Use of TPIMs through custodians
When using an TPIM available through the custodians, Fidelity and/or Schwab, these fees will be posted
by the custodians and listed in the agreement signed by the client. ThePARTNERS does not share in
these fees but continues to collect its Advisory and Platform fee on these accounts.
Financial Planning and Consulting Services
Please see the Financial Planning and Consulting Services fee disclosure above for a description of
applicable hourly and flat-fee arrangements. Fees can be billed upon the execution of the financial
planning and consulting agreement subject to the schedule defined in the agreement.
Retirement Plan Advisory Services
Fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the Plan, depending
on the terms of the retirement plan advisory agreement.
Other Fees and Expenses
Clients will incur securities transaction costs and may incur a platform fee separate from investment
advisory fees charged by ThePARTNERS. Clients will also likely incur certain non-transactional fees or
charges imposed by custodians or third parties in connection with accounts that are established and
investments held in the Client's accounts. These fees and expenses include account maintenance fees,
wire transfer fees, and other fees that are outlined in the Client’s account agreement with the custodian
or third party.
In addition, all fees paid to ThePARTNERS for investment advisory services are separate and distinct
from the fees and expenses incurred or charged by mutual funds or ETFs, if applicable. These fees and
expenses are described in each mutual fund's and ETF’s prospectus. These fees and expenses will
generally be an affiliate of ThePARTNERS. These fees may include but are not limited to, management
fees, fund expenses and account administration fees. For more on the potential conflicts of interest,
please see Conflicts of Interest in Item 9: Additional Information.
Advance Payment of Fees and Termination
Investment Advisory Services
ThePARTNERS can be compensated for its investment advisory services in advance of the billing period
in which services are rendered, pursuant to the terms of the investment advisory agreement. Either party
may request to terminate the investment advisory agreement with ThePARTNERS at any time by
providing advance written notice to the other party. The Client shall be responsible for investment
advisory fees up to and including the effective date of termination. Advisory fees paid in advance are
non-refundable, as provided in the applicable investment advisory agreement. .
Use of TPIMs
In the event that a Client should wish to terminate their relationship with an TPIM held through Amplify
the terms for the termination will be set forth in the Investment Advisory Agreement. Any engagements
with TPIMs not done through the Amplify Platform, termination will be done through the respective
agreements between the Client and those TPIMs.
Financial Planning and Consulting Services
The Advisor is compensated for its financial planning and consulting services upon execution of the
engagement agreement. Either party may terminate a planning agreement, at any time, by providing
written notice to the other party. Upon termination, the Client shall be responsible for fees based on the
hours worked by the Advisor or the percentage of the engagement completed. Upon termination, any
unearned prepaid fees will not be refunded to the Client.
Retirement Plan Advisory Services
ThePARTNERS are compensated for their retirement plan advisory services in advance or arrears of the
billing period in which services are rendered. Either party may request to terminate the retirement plan
advisory agreement with ThePARTNERS, at any time, by providing advance written notice to the other
party. The Client shall be responsible for advisory fees up to and including the effective date of
termination. Upon termination, the Advisor will refund any unearned, prepaid fees to the Client within a
reasonable time period.
Compensation for Sales of Securities
Investment Advisory Representatives (IARs) of ThePARTNERS may also be affiliated as Registered
Representatives (“RRs”) of a broker-dealer that is independent of ThePARTNERS (the or a “BD”). When
these individuals are acting as RRs, ThePARTNERS does not receive any compensation for securities
transactions in any client brokerage accounts. ThePARTNERS and the BDsare not affiliated entities. The
services provided by the BDs are separate and distinct from the services provided by ThePARTNERS.
A RRs who is also an IAR with ThePARTNERS may implement securities transactions on a commission
basis through its affiliation with the BD. In such instances, the IAR is acting as an RR of the BD and is
solely under the supervision of the BD. The RR will receive commission-based compensation in
connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment
company products, through its affiliation with the BD. Compensation earned by an IAR in his or her
capacity as a RR is separate and in addition to ThePARTNERS' advisory fees. This practice presents a
conflict of interest if an IAR can earn more compensation from effecting securities transactions as
compared to what can be earned from investment advisory services. To mitigate this conflict,
ThePARTNERS discloses the different options the Clients have, supervises the opening of accounts,
and assures Clients are under no obligation, contractually or otherwise, to purchase securities products
through one of our IARs when acting as an RR. Further, ThePARTNERS will not charge an ongoing
investment advisory fee on any assets implemented in the separate capacity of one of our IARs when
acting as an RR. Please see Item 10.
IARs may also be licensed as independent insurance agents. IARs may earn commission-based
compensation for selling insurance products, including insurance products they sell to clients. Insurance
commissions earned by an IAR when acting as an insurance agent are separate and in addition to
ThePARTNERS' advisory fees. Compensation earned by the IAR in his or her capacity as an insurance
agent is separate and in addition to ThePARTNERS' advisory fees. This practice presents a conflict of
interest if an IAR can earn more compensation from selling insurance as compared to what can be earned
from investment advisory services. To mitigate this conflict, ThePARTNERS discloses the different
options the Clients have, supervises the opening of accounts, and assures Clients are under no obligation,
contractually or otherwise, to purchase insurance products through one of our IARs.
Item 6 Performance-Based Fees and Side-By-Side Management
ThePARTNERS does not charge performance-based fees for its investment advisory services. The fees
charged by ThePARTNERS are as described in "Item 5 - Fees and Compensation" above.
ThePARTNERS does not manage any proprietary investment funds or limited partnerships (for example,
a mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment
options to its Clients. However, depending upon client suitability and investment profile, an investment
may be made mutual funds or ETFs managed by its affiliate, Adaptive. Please see Conflicts of Interest
in Item 9: Additional information for more details.
Item 7 Types of Clients
ThePARTNERS offers investment advisory services to individuals, families, trusts, estates, and
businesses. Once the Adviser updates its Form ADV, the relative percentage of each type of Client will
be available on ThePARTNERS' Form ADV Part 1. These percentages will change over time.
ThePARTNERS does not impose a size for establishing a relationship.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis & Investment Strategies
ThePARTNERS' methods of analysis may include Charting analysis, Cyclical analysis, Fundamental
analysis, Modern portfolio theory, Quantitative analysis, and Technical analysis, as described in more
detail below.
• Charting analysis involves the use of patterns in performance charts. ThePARTNERS uses this
technique to search for patterns used to help predict favorable conditions for buying or selling a
security.
• Cyclical analysis involves the analysis of business cycles to find favorable conditions for buying
or selling a security.
• Fundamental analysis involves the analysis of financial statements, the general financial health
of companies, and/or the analysis of management or competitive advantages.
• Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of
expected return, each by carefully choosing the proportions of various asset.
factors as distinguished
• Quantitative analysis deals with measurable
from qualitative
considerations such as the character of management or the state of employee morale, such as
the value of assets, the cost of capital, historical projections of sales, and other factors.
• Technical analysis involves the analysis of past market data; primarily price and volume.
Risk of Loss
Investing in securities involves certain investment risks. Securities will fluctuate in value and may lose
value. Clients should be prepared to bear the risk of loss, which will vary based upon market conditions
and length of investment. ThePARTNERS and their IARs s assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee
about any investment strategy’s performance, or that a Client will meet their investment goals.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time
horizon, tolerance for risk and other factors to develop or identify an appropriate strategy for managing
a Client's account. Client participation in this process, including full and accurate disclosure of requested
information, is essential for the analysis of a Client's account. The Advisor shall rely on the financial and
other information provided by the Client or their designees without the duty or obligation to validate the
accuracy and completeness of the provided information. It is the responsibility of the Client to inform the
Advisor of any changes in financial condition, goals or other factors that may affect this analysis.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 Disciplinary Information
Disciplinary Information
In 2025, a member of the Firm’s management was involved in a regulatory matter with the U.S. Securities
and Exchange Commission relating to activities at a prior unaffiliated firm. The matter was resolved
through a settled administrative order. The matter did not involve client losses and has since been
resolved.
Public records regarding this matter are available through the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching our firm name or our CRD #314816.
Item 10 Other Financial Industry Activities and Affiliations
Conflicts of Interest
ThePARTNERS’ goal is to provide non-conflicted advisory services to our Clients. However, certain
aspects of our business do provide conflicts of interest due to the broader nature of the services we strive
to provide to clients. We want to assure that we identify these conflicts so that our Clients can fully and
fairly discuss them with their IARs, and make informed decisions. The material conflicts outlined below
generally are presented based upon three broad categories - (i) affiliated transactions including
commission-based insurance transactions; (ii) commission-based brokerage transactions through the
BD; (iii) our efforts to recruit other IARs; and (iv) investments invested into Adaptive’s mutual funds or
ETFs. These conflicts are outlined below and we encourage our Clients to discuss them with their IARs.
Affiliate Conflicts
Elite TAMP, LLC (Elite TAMP), is an affiliated investment advisor. ThePARTNERS and Elite TAMP have
common control persons and ownership structures. Elite TAMP creates model portfolios (Models) and
makes available Models created by third-party management firms. Elite TAMP also provides services,
which may be used by IARs to develop their own Models. IARs may have an ownership interest in both
ThePARTNERS and Elite TAMP, and to the extent that they do have ownership have an economic
incentive to recommend the use of ThePARTNERS to open an account and Elite TAMP to provide
Models. Clients should also be aware that certain conflicts of interest may exist should any IARs of
ThePARTNERS (regardless of ownership) recommend that all or a portion of a Client's account be
allocated to Models provided by Elite TAMP. A conflict of interest exists as those allocations will result in
revenue being generated indirectly to individuals and entities that also have an interest in
ThePARTNERS. The investment management services provided by Elite TAMP may cost more or less
than obtaining the same or similar services through an unaffiliated investment manager. No Client or IAR
is under any obligation to utilize the services of Elite TAMP.
The client may, at any time, impose reasonable restrictions, in writing, on ThePARTNERS’ investment
recommendations or services, including Models made available by Elite TAMP. It is important to note that
although Elite TAMP makes available Models, an IAR may take into consideration these Models to a
limited extent or not at all. Clients should discuss with the IAR the investment strategy being deployed
and fully understand the strategy or strategies being employed. The client may instruct their IAR to utilize
a strategy that does not contain allocations to Elite TAMP Models or any other manager or investment.
Adaptive Investments, LLC (Adaptive), is an affiliated registered investment advisor. ThePARTNERS
and Adaptive have common control persons and ownership structure. Adaptive manages mutual funds
and ETFs, and provides Models and other services that may be used by IARs to develop portfolios.
These IARs may have an ownership interest in both ThePARTNERS and Adaptive, and to the extent that
they do have ownership have an economic incentive to recommend the use of ThePARTNERS to open
an account and Adaptive to provide Models or to allocate a portion of the Client’s assets to Adaptive
ETFs. Clients should also be aware that certain conflicts of interest may exist should any IARs of
ThePARTNERS (regardless of ownership) recommend that all or a portion of a Client's account be
allocated to model portfolios or ETFs managed by Adaptive. A conflict of interest exists as those
allocations will result in revenue being generated indirectly to individuals and entities that also have an
interest in ThePARTNERS. The investment management services provided by Adaptive may cost more
or less than obtaining the same or similar services through an unaffiliated investment manager. In
addition, if all or a portion of a Client's account be allocated Adaptive-managed ETFs, the Client will bear
the underlying costs of the ETFs. No Client or IAR is under any obligation to utilize the services of
Adaptive [or invest in any Adaptive-managed ETF].
The Client may, at any time, impose reasonable restrictions, in writing, on ThePARTNERS' investment
recommendations or services, including models provided by Adaptive or the use of mutual funds or ETFs
managed by Adaptive. It is important to note that although Adaptive makes available its recommended
investment models and strategies, mutual funds, and ETFs, an Advisor may take into consideration these
models and products to a limited extent or not at all. Clients should discuss with the Advisor managing
their account the investment strategy being deployed and fully understand the strategy or strategies
being employed. The client may instruct their IAR to utilize a strategy that does not contain allocations
to Adaptive model portfolios, Adaptive mutual funds, ETFs, or any other manager or model provider.
Commission Based Securities Transactions
As outlined above, ThePARTNERS' IARs may also act RR to conduct commission-based securities
transactions through a BD.
ThePARTNERS and your IAR act as fiduciaries with respect to your advisory account. Brokerage
services are non-discretionary transactions such as securities trades and are paid for by commissions.
With brokerage services your RR affiliated with the BD, and your representative owe you a duty to assure
that any recommendations are suitable. Therefore, there is a different legal standard in addition to a
different compensation structure between an investment advisory account and a brokerage account.
through brokercheck.finra.org),
the
IAR can provide advisory services
To the extent that an IAR is also registered as an RR with the BD (your IAR can tell you or the information
is available
through
ThePARTNERS or brokerage services as an RR through the BD. This poses a conflict of interest to the
extent that an IAR will earn more or less depending upon the nature of your account and the investments
that are held in the account. Investments like mutual funds, ETFs, stocks and bonds that are bought and
held for longer periods of time in a brokerage account, like an account available at the BD, will have a
lower overall cost for this longer hold due to the lack of active management and additional management
fees charged by the investment advisor managing the account. However, the actual cost will depend on
the type of investment and how active a brokerage account is trading securities positions. Additionally,
as noted above, there are different legal standards between advisory and brokerage accounts. The
difference in this legal standard will impact the disclosure of conflicts, the nature of investment
recommendations, the obligation for ongoing monitoring of the account, and other legal obligations.
Which type of account is best for you depends upon your individual circumstances and preferences. Our
goal is to assure that Clients understand the options available and the difference in the types of accounts
and investments that they may make.
Advisor Transition Assistance
ThePARTNERS may provide various benefits and payments (or loans) to IARs that are newly associated
with ThePARTNERS to assist the IAR with costs associated with transitioning his or her business to
ThePARTNERS (collectively referred to as Transition Assistance). The proceeds of Transition
Assistance payments are intended to be used for a variety of purposes, including but not necessarily
limited to, providing working capital to assist in funding the IAR's business, satisfying any outstanding
debt to the IAR's prior firm, offsetting account transfer/termination fees as a result of the IAR's clients
transitioning to one of custodial platforms with which ThePARTNERS has connectivity, technology setup
fees, marketing and mailing costs, stationary and licensure transfer fees, moving expenses, office space
expenses, and staffing support. ThePARTNERS does not verify that any Transition Assistance funds
made are actually used for such transition costs, and therefore, they may provide direct revenue to newly
recruited IAR. Transition Assistance may be provided in the form of a cash advance to the IAR, by
ThePARTNERS foregoing revenues during account transactions, through loans, or through other
incentives to the IAR. Transition Assistance may also be provided subject to certain contractual
obligations by the IAR, such as repayment of all or a portion of the payments if the IAR elects to leave
ThePARTNERS or does not meet certain other obligations.
The amount of Transition Assistance payments are often significant in relation to the overall revenue
earned or compensation received by the IAR at his or her prior firm. Such payments are generally based
on the size of the IAR's business established at his or her prior firm, for example, a percentage of the
revenue earned or assets serviced by the IAR at the prior firm. These payments are generally in the form
of payments or loans to the IAR with favorable interest rate terms as compared to other lenders, which
are paid by ThePARTNERS or forgiven by ThePARTNERS based on years of service with
ThePARTNERS (e.g., if the IAR remains with ThePARTNERS for 5 years) and/or the scope of business
engaged in with ThePARTNERS. ThePARTNERS also makes payments to IARs in connection with the
transition of certain advisory business to ThePARTNERS from his or her prior firm that is not approved
on ThePARTNERS' platform. These payments are tied to the amount of client assets that are transitioned
from an unapproved platform at the prior firm to ThePARTNERS' advisory program.
The receipt of Transition Assistance creates a conflict of interest in that an IAR has a financial incentive
to recommend that a client open and maintain an account with the IAR and ThePARTNERS for advisory
services and to recommend changing investment products or services where a potential Client's current
investment options are not available through ThePARTNERS, in order to receive the Transition
Assistance benefit or payment. ThePARTNERS and its IARs attempt to mitigate these conflicts of interest
by evaluating and recommending that clients use ThePARTNERS' services based on the benefits that
such services provide to Clients, rather than the Transition Assistance earned by any particular IAR.
However, we want to assure that potential Clients are aware of this conflict and take it into consideration
in making a decision whether to establish or maintain a relationship with ThePARTNERS. As with all
items in this Brochure, we also encourage Clients to discuss this item with their IAR.
Item 10 Other Financial Industry Activities and Affiliations
Neither the Advisor nor its associated persons (Supervised Persons) has any registrations or affiliations
with a futures commission merchant, commodity pool operator, or commodity-trading advisor.
IAR Broker-Dealer Affiliations
As noted in Items 5.E. and 9, some IARs of ThePARTNERS may also be RR of a BD. In an IAR's
separate capacity as a RR of the BD, an IAR will typically receive commissions for the implementation
of recommendations for commissionable transactions. Clients are not obligated to implement any
recommendation provided by an IAR. To the extent that an IAR earns commissions as a RR of a BD or
supervises such transactions this business is solely through the BD, and ThePARTNERS does not
participate in those transactions and receives no financial payments.
Other Registered Investment Advisors
Certain Managing Members and IARs of ThePARTNERS also own and/or provide advisory services
through other independent registered investment advisory firms. The details of these relationships are
included with the Form ADV 2B (Brochure Supplements) of the respective IARs. A Client may be
offered financial planning, consulting or related advisory services from these firms. In such instances,
the Client shall also receive the Form ADV 2A - Disclosure Brochure for the respective firm. To the extent
that these services are being provided by a separate investment adviser, the services are being provided
solely by that investment adviser which takes sole responsibility for the services. In those instances,
ThePARTNERS does not participate in the provision of investment advice and does not approve or
supervise the activities of other investment advisory firms.
Third-Party Estate Planning Software Platform
ThePARTNERS may make available to clients access to Estately, an independent third-party software
platform that provides self-directed estate planning technology, templates, forms, and related tools for the
preparation of wills, trusts, and similar documents.
Estately is not affiliated with, owned by, or under common control with ThePARTNERS. ThePARTNERS
does not supervise or control Estately’s services and does not assume responsibility for the accuracy,
completeness, or quality of any documents, software, or content provided by Estately.
ThePARTNERS does not provide legal or tax advice and does not prepare or review legal documents. Clients
are solely responsible for determining whether any estate planning tools or documents are appropriate for
their individual circumstances and should consult their own attorney or tax professional.
ThePARTNERS and its representatives do not receive any compensation, referral fees, or economic benefit
for introducing clients to Estately. Use of the platform is entirely optional and separate from the
ThePARTNERS’ investment advisory services.
Pontera
ThePARTNERS utilizes a third-party vendor, Pontera Solutions, Inc. (“Pontera”), to facilitate asset
management for assets held away from the firm’s primary custodians, such as defined contribution plans.
ThePARTNERS does not have custody of these assets but does have discretionary authority to manage the
asset allocation.
Through this service, the client provides authorization to link their defined contribution plan to the Pontera
platform, enabling ThePARTNERS’ Investment Adviser Representatives (“IARs”) to manage the asset
allocation for a fee. The advisory fee applicable to these services is determined in an addendum to the
Investment Advisory Agreement executed by the client.
ThePARTNERS does not maintain client login credentials. All trading activity associated with these accounts
is executed through the Pontera platform.
ThePARTNERS does not receive any additional compensation for the use of Pontera. The only fee collected
in connection with these services is the advisory fee described in the addendum to the Investment Advisory
Agreement.
IARs are responsible for meeting with clients on a regular basis to review asset allocation, performance, risk
tolerance, investment objectives, and any new investments added to the plan. Based on these factors, IARs
may implement changes to the asset allocation as deemed appropriate.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Code of Ethics
ThePARTNERS has implemented a Code of Ethics that defines our fiduciary commitment to each Client.
This Code of Ethics applies to all Supervised Persons. The Code of Ethics was developed to provide
general ethical guidelines and specific instructions regarding our duties to you, our Client.
ThePARTNERS and its personnel owe a duty of loyalty, fairness and good faith towards each Client. It
is the obligation of ThePARTNERS Supervised Persons to adhere not only to the specific provisions of
the Code, but also to the general principles that guide the Code. The Code of Ethics covers a range of
topics that address employee ethics and conflicts of interest. To request a copy of our Code of Ethics,
please contact us at 800-324-3010.
Personal Trading with Material Interest
ThePARTNERS does not act as principal in any securities transactions. In addition, the Advisor does not
act as the adviser to any mutual funds or ETFs. However, as noted above, affiliates of ThePARTNERS
do act as the adviser to mutual funds and ETFs. ThePARTNERS does not have a direct material interest
in any securities traded in Client accounts. The mitigation of the conflict with respect to affiliates that act
as the advisor to mutual funds and ETFs is disclosed in Item 9 above.
Personal Trading in Same Securities as Clients
ThePARTNERS allows the purchase, holding, and sale of the same that may be purchased on behalf of
Clients. Owning the same securities we purchase, hold or sell for your account, presents a potential
conflict of interest that, as fiduciaries, we must disclose to you and mitigate through policies and
procedures. As noted above, we have adopted a Code of Ethics, which addresses insider trading
(material non-public information controls) and personal securities reporting procedures. When trading for
personal accounts, Supervised Persons of ThePARTNERS have a conflict of interest if trading in the
same securities. The fiduciary duty to act in the best interest of its Clients can potentially be violated if
personal trades are made with more advantageous terms than Client trades, or by trading based on
material non-public information. This conflict is managed by ThePARTNERS requiring Supervised
Persons to report of personal securities trades for review by the Chief Compliance Officer ("CCO"). We
have also adopted written policies and procedures to detect the misuse of material, non-public
information.
Personal Trading at Same Time as Client
ThePARTNERS’ IARs may purchase or sale of the same securities for their own accounts at the same
time as they are purchased or sold for your accounts. In that case, those trades are typically aggregated
with Client orders or traded afterwards. This may provide an opportunity for IARs of ThePARTNERS to
buy or sell securities before or after effect securities trades for client accounts resulting in representatives
potentially profiting off the recommendations they provide to clients. Such transactions create a conflict
of interest. However, to manage this conflict ThePARTNERS has procedures to avoid trading that
operates to the Client's disadvantage if IARs buy or sell securities at or around the same time as clients.
Item 12 Brokerage Practices
Custodian[s]
To the extent that you provide discretionary authority to ThePARTNERS, it is limited to executing
securities transactions in your account as outlined in your investment advisory agreement. This "limited
discretion" does not allow ThePARTNERS authority to open your broker-dealer/custodian account for
custody and execution services. As such, you will need to agree to open an account with a broker-
dealer/custodian with which ThePARTNERS has an established relationship (herein the "Custodian") to
safeguard your assets. Your account management agreement will authorize ThePARTNERS to direct
trades to this Custodian as agreed in the investment advisory agreement. Your custodial agreement will
set forth the terms of your relationship with the Custodian, including the costs of effecting transactions
and for maintaining the account.
While ThePARTNERS does not exercise discretion over the opening of an account with the Custodian,
it may recommend the Custodian to Clients for custody and execution services. Clients are not obligated
to use the Custodian recommended by the Advisor.
ThePARTNERS currently maintains institutional relationships with Fidelity Clearing & Custody Solutions,
a related entity of Fidelity Investments, Inc. (collectively Fidelity), Charles Schwab & Co, Inc. (Schwab)
and Axos Clearing, where the Advisor maintains institutional relationships. ThePARTNERS receives
certain economic benefits from Fidelity, Schwab and/or Axos as detailed in Item 9 above and Item 14
below.
Brokerage Referrals - ThePARTNERS does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
Directed Brokerage
The investment advisory agreements indicate that ThePARTNERS will generally place trades for Client
accounts through the Client-selected broker (the Custodian). However, if ThePARTNERS reasonably
believes in good faith that another broker or dealer will provide better execution considering all factors
including the net price, then it may execute elsewhere.
That is, the investment advisory agreement contemplates that trades will be made on a "directed
brokerage basis,” where ThePARTNERS will generally place trades within the established accounts at a
Custodian designated by the Client, unless instructed otherwise by the Client. The Advisor will not
engage in any principal transactions (i.e., trade of any security from or to the Advisor's own account) or
cross transactions with other Client accounts (i.e., purchase of a security into one Client account from
another Client's account[s]). In selecting the broker to effect transactions, ThePARTNERS will not be
obligated to select competitive bids on securities transactions and does not have an obligation to seek
the lowest available transaction costs. These costs are determined by the Custodian.
Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to
obtain the most favorable net results taking into account such factors as 1) price, 2) size of order, 3)
difficulty of execution, 4) confidentiality and 5) skill required of the Custodian. So, if ThePARTNERS
reasonably believes in good faith that another broker or dealer (other than the Custodian) will provide
better execution considering all factors including the net price, then it may execute elsewhere.
ThePARTNERS may aggregate orders in a block trade or trades when securities are purchased or sold
through the same Custodian for multiple (discretionary) accounts. If a block trade cannot be executed in
full at the same price or time, the securities actually purchased or sold by the close of each business day
must be allocated in a manner that is consistent with the initial pre- allocation or other written statement.
This must be done in a way that does not consistently advantage or disadvantage particular Client
accounts.
Item 13 Review of Accounts
Frequency of Reviews
As a matter of policy and practice, investments in client accounts are monitored on a regular and
continuous basis by IARs of ThePARTNERS and periodically by The PARTNERS’ chief compliance
officer (CCO). We provide account reviews as part of our Investment Advisory Services. Our IARs will
seek to meet with clients either by phone or in person at least annually to review their accounts and
update any changes in their financial profile. Reviews can be conducted more frequently when requested
by the client or at our discretion.
Causes for Reviews
Accounts may also be reviewed as a result of major changes in (i) economic conditions such as material
market, economic or political events or (ii) known changes in the Client's financial situation, such as
significant life events and/or large deposits or withdrawals in the Client's account. The Client is
encouraged to notify ThePARTNERS if changes occur in the Client's personal financial situation that
might adversely affect the Client's investment plan.
Review Reports
The Client will receive a brokerage statement from the Custodian no less than quarterly. The Client may
also establish electronic access to the Custodian's website so that the Client may view these reports and
their account activity. Client brokerage statements will include all positions, transactions and fees relating
to the Client's account. The Advisor and its IARs may also provide Clients with periodic reports regarding
their holdings, allocations, and performance.
However, the Custodian statements are the official reports of the Client's account. Please review these
accounts as received to assure they appear accurate for both the positions and transaction effectuated
in the account.
Item 14 Client Referrals and Other Compensation
Compensation Received by ThePARTNERS
Participation in Institutional Advisor Platform
Fidelity
ThePARTNERS has established institutional relationship with Fidelity to be a preferred Custodian for
Client accounts. This relationship assists us in managing Client accounts through aggregation of the
accounts and use of a single operating system. Based upon this relationship, we have received access
to software and related support. The software and related systems support provide direct benefit the
Advisor, and may provide indirect benefits to the Clients through increased efficiencies. In fulfilling its
duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients
should be aware, however, that the receipt of economic benefits from a Custodian creates a potential
conflict of interest since these benefits may influence the Advisor's recommendation of the Custodian
over one that does not furnish similar software, systems support, or services.
Additionally, ThePARTNERS has received financial and other support from Fidelity to assist the Advisor
in the launch and maintain its advisory firm. These benefits from Fidelity include reimbursement to Clients
for costs charged by a previous custodian for transfer of the assets or account to Fidelity, financing
services, receipt of duplicate Client confirmations and bundled duplicate statements at no cost, access
to a trading desk that exclusively services its institutional participants, access to block trading which
provides the ability to aggregate securities transactions and then allocate the appropriate shares to Client
accounts, and access to an electronic communication network for Client order entry and account
information.
Schwab
ThePARTNERS may recommend that clients establish brokerage accounts with the Schwab Advisor
Services division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC, to
maintain custody of clients’ assets and to effect trades for their accounts. The final decision to custody
assets with Schwab is at the discretion of the Advisor’s clients, including those accounts under ERISA
or IRA rules and regulations, in which case the client is acting as either the plan sponsor or IRA
accountholder. ThePARTNERS is independently owned and operated and not affiliated with Schwab.
Schwab provides ThePARTNERS with access to its institutional trading and custody services, which are
typically not available to Schwab retail investors. These services generally are available to independent
investment advisors on an unsolicited basis, at no charge to advisors. Schwab’s services include
brokerage services that are related to the execution of securities transactions, custody, research,
including that in the form of advice, analyses and reports, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
to ThePARTNERS other products and services
to ThePARTNERS other services
intended
Schwab also makes available
that benefit
ThePARTNERS but may not benefit its clients’ accounts. These benefits may include national, regional
or ThePARTNERS specific educational events organized and/or sponsored by Schwab Advisor Services.
Other potential benefits may include occasional business entertainment of personnel of ThePARTNERS
by Schwab Advisor Services personnel, including meals, invitations to sporting events, including golf
tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Other of these products and services assist ThePARTNERS in managing and
administering clients’ accounts. These include software and other technology (and related technological
training) that provide access to client account data (such as trade confirmations and account statements),
facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts), provide
research, pricing information and other market data, facilitate payment of ThePARTNERS’ fees from its
clients’ accounts, and assist with back-office training and support functions, recordkeeping and client
reporting. Many of these services generally may be used to service all or some substantial number of
ThePARTNERS accounts, including accounts not maintained at Schwab Advisor Services. Schwab
Advisor Services also makes available
to help
ThePARTNERS manage and further develop its business enterprise. These services may include
professional compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance, employee benefits
providers, human capital consultants, insurance and marketing. In addition, Schwab may make available,
arrange and/or pay vendors for these types of services rendered to ThePARTNERS by independent third
parties. Schwab Advisor Services may discount or waive fees it would otherwise charge for some of
these services or pay all or a part of the fees of a third-party providing these services to ThePARTNERS.
The availability of the foregoing products and services from Schwab creates a conflict of interest because
ThePARTNERS has an incentive to recommend that clients maintain their assets in accounts at Schwab
to receive these benefits. Clients should be aware that such recommendations may be influenced by the
benefits received by ThePARTNERS and not solely by the nature, cost, or quality of Schwab’s custody
and brokerage services. ThePARTNERS seeks to manage this conflict by disclosing it and acting in
accordance with its fiduciary obligations.
Schwab has eliminated commissions for online trades of equities, ETFs and options (subject to $0.65
per contract fee). This means that, in most cases, when we buy and sell these types of securities, we will
not have to pay any commissions to Schwab. We encourage you to review Schwab's pricing to compare
the total costs of entering into a wrap fee arrangement versus a non-wrap fee arrangement. If you choose
to enter a wrap fee arrangement, your total cost to invest will likely exceed the cost of paying for brokerage
and advisory fees separately. To see what you would pay for transactions in a non-wrap account please
refer to Schwab's most recent pricing schedules available at schwab.com/aspricingguide.
PenChecks
Certain Investment Adviser Representatives (“IARs”) of the Advisor may refer clients to PenChecks
Trust, Inc. (“PenChecks”), an independent trust company that provides retirement plan distribution,
rollover, and related services. Under this arrangement, PenChecks may compensate the referring IAR
for client referrals. Neither ThePARTNERS nor its affiliates receive any direct compensation or benefit
from PenChecks other than the referral arrangement described herein, and clients do not pay additional
fees as a result of these referrals.
This relationship creates a potential conflict of interest, as the referring IAR has a financial incentive to
recommend PenChecks’ services. To mitigate this conflict, the Advisor requires that the relationship and
compensation be fully disclosed to the client in writing prior to or at the time of the referral, that the client
be informed that similar or comparable services may be available elsewhere at different costs, and that
no additional fees or charges be imposed on the client due to the referral.
PenChecks provides services that assist retirement plan participants and fiduciaries in processing plan
distributions, rollovers, and locating or recovering plan assets. The Advisor has reviewed this relationship
and determined that it complies with applicable regulatory requirements.
Expense Reimbursements
We will occasionally receive expense reimbursements for travel and/or marketing expenses from
distributors of investment and/or insurance products. Travel expense reimbursements are typically a
result of attendance at due diligence and/or investment training events hosted by product sponsors.
Marketing expense reimbursements are typically the result of informal expense sharing arrangements in
which product sponsors underwrite the costs incurred for marketing, such as, client appreciation events,
advertising, publishing, and seminar expenses. Although receipt of these travel and marketing expense
reimbursements are not predicated upon specific sales quotas, the product sponsor reimbursements are
typically made by those sponsors for which sales have been made or for which it is anticipated sales will
be made. This creates a conflict of interest in that there is an incentive to recommend certain products
and investments based on the receipt of this compensation instead of what is in the best interest of our
clients. We attempt to control for this conflict by always basing investment recommendations and
decisions on the individual needs of our clients.
Item 15 Custody
There are specialized rules pertaining to a registered investment advisor accepting or maintaining
"custody" of Clients' assets. ThePARTNERS does not accept or maintain custody of any Client accounts
or assets. Under government regulations, we are deemed to have custody of your assets in certain
situations as described below. One situation occurs when you authorize the custodian to deduct our
advisory fees directly from your account, even though the custodian maintains actual custody of your
assets. A second situation occurs if you authorize us to direct checks or money transfers from your
accounts to third parties, all dependent upon the authorization given to the custodian. A third situation
may occur if a client inadvertently sends a check to ThePARTNERS that is not made payable to the
qualified custodian. In such instances, ThePARTNERS does not accept or deposit the check and will
promptly return or void it, and the client must reissue the check made payable directly to the qualified
custodian. ThePARTNERS. In all cases, all clients are provided, at least quarterly, with written
transaction confirmation notices and/or regular written summary account statements directly from the
broker-dealer/custodian and/or program sponsor for the client accounts. ThePARTNERS may also
provide a written periodic report summarizing account activity and performance.
Please Note: To the extent that ThePARTNERS provides clients with periodic account statements or
reports, the client is urged to compare any statement or report provided by ThePARTNERS with the
account statements received from the account custodian. Please Also Note: The account custodian does
not verify the accuracy of ThePARTNERS’ advisory fee calculation.
Item 16 Investment Discretion
ThePARTNERS generally has full investment discretion over the selection of securities to be bought or
sold in Client accounts without obtaining prior consent or approval from the Client. This discretion
includes selecting the security, the quantity of a transaction, and the timing of transaction. It also extends to
the hiring, firing, or change of TPIM. However, these purchases, sales, hirings, etc. may be subject to
specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by
ThePARTNERS. The discretionary authority will be authorized only upon full disclosure to the Client. The
granting of such authority will be evidenced by the Client's execution of an investment advisory agreement
containing all applicable limitations to such authority. All discretionary trades made by ThePARTNERS will
be in accordance with each Client's investment objectives and goals. Please note that this discretion is
deemed to be "limited" to investment discretion, and ThePARTNERS does not have the authority to open an
account, switch Custodians, or deposit or withdraw funds from an existing account (with the exception of
authorized withdrawals for payment of investment advisory fees).
Item 17 Voting Client Securities
ThePARTNERS does not vote proxies for any Client. Clients will receive proxy statements directly from
the Custodian. If the Client directs proxy materials to the Advisor's attention, this does not result in the
Advisor assuming responsibility for the voting of proxies. The Advisor will assist in answering questions
relating to proxies, however, the Client retains the sole responsibility for proxy decisions and voting.
Item 18 Financial Information
Neither ThePARTNERS, nor its management, have any adverse financial situations that would
reasonably impair the ability of ThePARTNERS to meet all obligations to its Clients. Neither
ThePARTNERS, nor any of its IARs, has been subject to a bankruptcy or financial compromise.
ThePARTNERS is not required to deliver a balance sheet along with this Disclosure Brochure as the
Advisor does not collect fees of $1,200 or more for services to be performed six months or more in
advance, and therefore is not required to include a balance sheet with this brochure.
A. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to
Clients
Neither ThePARTNERS nor its management has any financial condition that is likely to reasonably impair
ThePARTNERS' ability to meet contractual commitments to clients.
B. Bankruptcy Petitions in Previous Ten Years
ThePARTNERS has not been the subject of a bankruptcy petition in the last ten years.
Additional Brochure: THEPARTNERS ADV PART 2A WRAP BROCHURE (2026-03-23)
View Document Text
ThePARTNERS Wealth Management
SEC File Number: 801-122637
Wrap Fee Program Brochure
Effective: March 23, 2026
This Wrap Fee Program Brochure provides information about the business practices and fees for
ThePARTNERS Wealth Management (ThePARTNERS) when client (hereinafter referred to as “you”,
“your” or the “Client”) transaction costs are included with investment advisory fees as a single bundled
fee (a "Wrap Fee Program").
ThePARTNERS sponsors this Wrap Fee Program and provides this Wrap Fee Program Brochure as a
supplement to the ThePARTNERS ADV Part 2A Disclosure Brochure, which provides complete details
on the business practices of ThePARTNERS. If you did not receive the complete ThePARTNERS’ ADV
Part 2A Disclosure Brochure or you have any questions about the contents of this Wrap Fee Program
Brochure or
the ThePARTNERS Disclosure Brochure, please contact Jeffrey Smith at
compliance@thepartnerswm.com or by phone at (800) 324-3010.
ThePARTNERS is an investment adviser registered with the U.S. Securities and Exchange Commission
(the SEC). The information in this Wrap Fee Program Brochure has not been approved or verified by the
SEC or by any state securities authority. Registration of an investment adviser does not imply any specific
level of skill or training. This Wrap Fee Program Brochure provides information about ThePARTNERS to
assist you in determining whether to engage it as your investment adviser.
information about ThePARTNERS and
its advisory persons
Additional
(Investment Adviser
Representatives) is available on the SEC's website at www.adviserinfo.sec.gov by searching for our firm
name or by using our CRD# 314816.
ThePARTNERS Wealth Management
NW CORNER OCEAN AVENUE AND
MISSION STREET, SECOND LEVEL,
CARMEL BY THE SEA, CA 93921
Phone: (800) 324-3010
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Item 2 Summary of Material Changes
Form ADV Part 2A provides information about a variety of topics relating to ThePARTNERS’ business
practices and conflicts of interest. In particular, this Wrap Fee Program Brochure discusses the fee billing
practices of the firm as a supplement to the Form ADV Part 2A Disclosure Brochure.
Material Changes
There are no material changes to report.
Future Changes
From time to time, we may amend this Wrap Fee Program Brochure to reflect changes in our business
practices, changes in regulations and routine annual updates as required by the securities regulators.
This complete Wrap Fee Program Brochure or a Summary of Material Changes shall be provided to each
Client annually and if a material change occurs in the business practices of ThePARTNERS.
At any time, you may request a current copy of the Wrap Fee Program Brochure by contacting our Chief
Compliance Officer, Jeffrey Smith at compliance@thepartnerswm.com or by phone at (800) 324-3010.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Services, Fees, and Compensation
Item 5 Account Requirements and Types of Clients
Item 6 Portfolio Manager Selection and Evaluation
Item 7 Client Information Provided to Portfolio Managers
Item 8 Client Contact with Portfolio Managers
Item 9 Additional Information
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Item 4 Services, Fees, and Compensation
Services
ThePARTNERS Wealth Management ("ThePARTNERS" or the “firm”) provides customized investment
management and related advisory services for its Clients. This Wrap Fee Program Brochure is provided
as a supplement to the ThePARTNERS Disclosure Brochure (Form ADV 2A). This Wrap Fee Program
Brochure is provided along with the complete Disclosure Brochure to provide full details of the business
practices and fees when selecting ThePARTNERS as your investment adviser.
As part of the investment advisory fee noted in Item 5 of the Part 2A Disclosure Brochure, ThePARTNERS
includes normal securities transaction fees and a platform fee. Securities regulations often refer to this
combined fee structure as a "Wrap Fee Program".
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosures relating to the
combination of securities transaction fees and a platform fee into the single "bundled" investment advisory
fee. Please see Item 4 – Advisory Services of the Part 2A Disclosure Brochure for details on
ThePARTNERS' investment philosophy and related services.
For information regarding this ADV Part 2A Disclosure Brochure, please contact Jeffrey Smith,
Chief Compliance Officer at compliance@thepartnerswm.com.
Program Costs
Advisory services provided by ThePARTNERS may be offered as a Wrap Fee Program whereby normal
securities transaction costs are included in the overall investment advisory fee paid to ThePARTNERS.
As the level of trading in a Client's account may vary from year to year, the annual cost to the Client may
be more or less than engaging for advisory services where the transaction costs are borne separately by
the Client. The cost of the Wrap Fee Program varies depending on the services to be provided to each
Client, however, the Client is not charged more if there is higher trading activity in the Client's account.
This wrap fee structure has a potential conflict of interest as we may have an incentive to limit the number
of trades placed in Clients’ accounts to reduce our costs (a practice known as “reverse churning”). To
address this conflict, we have adopted policies and procedures to ensure the wrap fee arrangement
remains in your best interest. Our Investment Adviser Representatives (IARs) and our Chief Compliance
Officer periodically review wrap fee accounts to assess trading activity. Specifically, accounts with
minimal or no trading activity over an extended period (typically a calendar year) are flagged for a formal
suitability review. This review is designed to determine if the level of portfolio management and trading
activity justifies the wrap fee. If we determine the program may no longer be suitable, we will discuss with
you whether a non-wrap advisory account or other arrangement would be more appropriate and cost-
effective.
Please note that for accounts with low trading activity, a wrap fee may cost more than paying for advisory
services and transaction costs separately. Certain broker-dealers have lower transaction fees than other
broker-dealers and as a result overall separate fees may be lower now than in the past in relation to these
particular broker-dealers and custodians. Please see Item 5 - Fees and Compensation of the Part 2A
Disclosure Brochure for complete details on fees.
Additionally, the practice of billing fees on the total market value, including assets purchased with margin,
creates a conflict of interest. ThePARTNERS and its IARs have a financial incentive to recommend the
4
use of margin, as borrowing to invest increases the total assets on which the advisory fee is based,
thereby increasing the firm's compensation. To address this conflict, margin will only be recommended
after a thorough suitability review with you to ensure it aligns with your stated investment objectives,
financial situation, and risk tolerance. Our IARs will also clearly explain the risks associated with margin,
including the potential for amplified losses, before it is used in your account.
You may pay custodial fees, charges imposed directly by a mutual fund, index fund, or exchange traded
fund which shall be disclosed in the fund's prospectus (i.e., fund management fees and other fund
expenses), mark-ups and mark-downs, spreads paid to market makers, margin interest, wire transfer fees
and other fees and taxes on brokerage accounts and securities transactions. These fees are not included
in the wrap-fee you are charged by our firm.
Fees
Investment Advisory Services
Your designated IAR will discuss the investment advisory fees when your account is established, and
these fees will be outlined in the advisory agreement. Investment advisory fees are based on the market
value of assets under management at the end of the prior billing period and are billed at an annual rate of
up to 2.99%, depending on factors such as the level of assets being managed, the complexity of the
services to be provided and/or the overall relationship with the Client. For purposes of calculating the
advisory fee, the "market value of assets under management" includes the total value of assets in the
account, including any assets purchased with margin (i.e., borrowed funds). Further, as a component of
the bundled wrap fee, a platform fee may be charged for securities transaction fees, reporting and related
services, structured as follows:
• ThePARTNERS as Portfolio Manager – If we directly manage and trade your portfolio, the platform
fee is 0.09% per year, billed quarterly (0.0225% per quarter).
• Unified Managed Account (UMA) – If we engage or use third party managers to manage some or all
of your portfolio, the platform fee is 0.12% per year, billed quarterly (0.03% per quarter).
Fees are paid quarterly, in advance of each calendar quarter (the billing period), pursuant to the terms of
the investment advisory agreement. Fees for the first partial billing period of service are prorated from the
inception date of the account[s] to the end of the first billing period. Fees may be negotiable at the sole
discretion of the Adviser. Certain Clients may have a fixed annual fee or fixed rate fee or a fee schedule
that differs from above. The Client's fees will take into consideration the aggregate assets under
management with Adviser. All securities held in accounts managed by ThePARTNERS will be
independently valued by the custodian. ThePARTNERS will not have the authority or responsibility to
value portfolio securities. Clients should review their advisory agreement for additional information relative
to fees and fee billing.
The Client may make additions or withdrawals from the account[s] at any time, subject to the
ThePARTNERS' right to terminate an account or the overall relationship. Additions may be in cash or
securities provided that the ThePARTNERS reserves the right to liquidate any transferred securities or
decline to accept particular securities into a Client's account[s]. Clients may withdraw account assets on
notice to ThePARTNERS, subject to the usual and customary securities settlement procedures. However,
ThePARTNERS typically designs its investment portfolios as long-term investments, and the withdrawal
of assets may impair the achievement of a Client's investment objectives. ThePARTNERS may consult
the Client about the implications of such transactions. Clients are advised that when such securities are
liquidated, they may be subject to securities transaction fees, short-term redemption fees, and/or tax
ramifications. If assets in excess of $25,000 are deposited into or withdrawn from the Client's account[s],
an adjustment will be made in the next billing period to reflect the fee difference. ThePARTNERS may
5
negotiate a fee that differs from the schedule above for certain account[s] or holdings.
As noted above, the Wrap Fee Program includes normal securities trading costs incurred in
connection with the discretionary investment management services provided by ThePARTNERS.
Securities transaction fees for Client-directed trades may be charged separately to the Client.
Compensation
ThePARTNERS receives an investment advisory fee paid by Clients for investment advisory services
covered under this Wrap Fee Program. The investment advisory fees as described in detail in Item 5 –
Fees and Compensation of the Part 2A of Disclosure Brochure.
Fees and Costs Not Included
Our wrap fee covers our advisory services and the brokerage services provided by Schwab, including
custody of assets, equity trades, ETFs, and agency transactions in fixed income securities. As a result,
we have an incentive to execute transactions for your account at Schwab.
Our wrap fee does not cover all fees and costs. The fees not included in the wrap fee include charges
imposed directly by a mutual fund, index fund, or exchange traded fund which shall be disclosed in the
fund's prospectus (i.e., fund management fees and other fund expenses), mark-ups and mark-downs,
spreads paid to market makers, wire transfer fees and other fees and taxes on brokerage accounts and
securities transactions, and commissions or transaction fees for trades executed away from Schwab. In
limited circumstances, our firm may direct a trade to a broker-dealer other than Schwab. This is done only
when we believe in good faith that another broker or dealer will provide better "best execution" (for
example, a more favorable net price, considering all factors) than is available through Schwab. In such
instances, you will be responsible for paying the commission or markup charged by the other broker-
dealer. This cost is separate from and in addition to your wrap fee. You will see this separate transaction
cost itemized on the official trade confirmation sent by the executing broker-dealer and reflected on your
custodial account statement.
Clients are likewise responsible for paying all margin interest, which is a separate finance charge imposed
by the custodian for any funds borrowed on margin. The wrap fee does not cover this margin interest.
ThePARTNERS does not receive any portion of the margin interest revenue paid to the custodian.
This would be similar if assets were held at other custodians.
Item 5 Account Requirements and Types of Clients
ThePARTNERS offers investment advisory services to individuals, families, trusts, estates, and
businesses, with a focus on those Clients with a high net worth. The relative percentage of each type of
Client is available on ThePARTNERS' Form ADV Part 1. These percentages will change over time.
ThePARTNERS do not impose a size for establishing a relationship, but as noted does tailor its services
to high-net-worth Clients.
Item 6 Portfolio Manager Selection and Evaluation
This item describes how ThePARTNERS, as the sole sponsor and portfolio manager for this Wrap Fee
Program, manages your account. Our firm, ThePARTNERS, acts as the portfolio manager for this program,
with services provided directly by our supervised persons, particularly our IARs acting on behalf of the firm,
through our "Internal Investment Management" services. As required, we are providing the following
6
information from our Part 2A Disclosure Brochure:
A) Advisory Business
ThePARTNERS is an investment adviser registered with the SEC. It is organized as a limited liability
company under the laws of the State of Delaware. ThePARTNERS was founded in March 2021 and is
primarily owned by Gregory Rutherford through various entities and trust vehicles. These entities are
owned in whole or part by individuals who are affiliated with ThePARTNERS, and certain of these entities
also own ELITE TAMP and Adaptive which are affiliates of ThePARTNERS. Please refer to Item 4 –
Advisory Business of the Part 2A Disclosure Brochure for details on the advisory services provided by
ThePARTNERS, and to the Brochure Supplement for the background of the IARs of ThePARTNERS.
B) Performance-Based Fees
As a general rule, ThePARTNERS charges advisory fees based on a percentage of assets under
management, as described in Item 5 – Fees and Compensation of the Part 2A of Disclosure Brochure.
However, in limited circumstances for certain qualified client accounts, we may negotiate a performance-based
fee (e.g., a fee based on a share of capital gains). All such fee arrangements are exceptional and require the
prior review and approval of our Chief Compliance Officer.
ThePARTNERS does not manage any proprietary investment funds or limited partnerships (for example,
a mutual fund or a hedge fund). However, as described above and in Item 10 of the Part 2A Disclosure
Brochure, our affiliate, Adaptive, manages proprietary mutual funds and ETFs. This creates a financial
incentive for our firm and IARs to recommend these products to Clients. Depending upon client suitability
and investment profile, an investment may be made in mutual funds or ETFs managed by Adaptive.
C) Methods of Analysis
Please see Item 8 of the Part 2A Disclosure Brochure for details on the research and analysis methods
employed by ThePARTNERS.
D) Risk of Loss
Investing in securities involves certain investment risks. Securities will fluctuate in value and may lose
value. Clients should be prepared to bear the risk of loss, which will vary based upon market conditions
and length of investment. ThePARTNERS and its IARs assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee
that Clients will meet their investment goals.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These
criteria are generally ratios and trends that may indicate the overall strength and financial viability of the
entity being analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a
strong investment with a value discounted by the market. While this type of analysis helps the firm in
evaluating potential investments, it does not guarantee that the investments will increase in value. Assets
meeting the investment criteria utilized in the fundamental analysis will fluctuate in value and may lose
value and may have negative investment performance. ThePARTNERS monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. Please refer to Item 13 –
Review of Accounts of the Part 2A Disclosure Brochure for more details on the review process.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time
horizon, tolerance for risk and other factors to develop an appropriate strategy for managing a Client's
7
account. Client participation in this process, including full and accurate disclosure of requested
information, is essential for the analysis of a Client's account. The IAR shall rely on the financial and other
information provided by the Client or their designees without the duty or obligation to validate the accuracy
and completeness of the provided information. It is the responsibility of the Client to inform
ThePARTNERS of any changes in financial condition, goals or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The IAR will work with each Client to determine their tolerance for risk as part of the portfolio
construction process.
Past performance is not a guarantee of future returns. Investing in securities and other
investments involve a risk of loss that each Client should understand and be willing to bear.
Clients are reminded to discuss these risks with the IAR. Please see Item 8.B. – Risk of Loss of
the Part 2A Disclosure Brochure for details on investment risks.
E) Voting Client Securities
ThePARTNERS does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the custodian. The IAR will assist in answering questions relating to proxies;
however, the Client retains the sole responsibility for proxy decisions and voting.
Item 7 Client Information Provided to Portfolio Managers
As ThePARTNERS is the sponsor and primary portfolio manager for this Wrap Fee Program, we generally
manage client accounts directly. However, in certain cases, we can utilize third-party or affiliated portfolio
managers, including manager strategists available through the Amplify platform or independent managers
not affiliated with the Amplify platform. In such cases, client information will be shared as necessary to
provide advisory services.
Your IAR, acting on behalf of ThePARTNERS, serves as your portfolio manager. Your IAR gathers
information directly from you regarding your financial situation, investment objectives, risk tolerance, and
any reasonable restrictions you wish to place on your account. We use this information to construct and
manage your portfolio.
We update this information during our regular Client reviews or as needed when you inform us of any
material changes to your financial situation or goals.
Item 8 Client Contact with Portfolio Managers
There are no restrictions on your ability to contact and consult with your portfolio manager. As
ThePARTNERS is the sole portfolio manager for this program, you will have direct access to your IAR,
who is responsible for managing your account.
Item 9 Additional Information
Disciplinary Information and Other Financial Industry Activities and Affiliations Disciplinary
Information
ThePARTNERS values the trust you place in us. As part of our commitment to transparency, we
encourage all Clients to conduct their own due diligence when selecting an investment adviser or related
service provider. Information regarding the background of ThePARTNERS and our IARs is publicly
8
available on the Investment Adviser Public Disclosure (“IAPD”) website at www.adviserinfo.sec.gov by
searching our firm name or CRD# 3184816.
For additional information regarding disciplinary history, please refer to Item 9 – Disciplinary Information
of the Part 2A Disclosure Brochure and Item 3 – Disciplinary Information of the Brochure Supplement of
each IAR documents describe how to review the regulatory background of both the Firm and its
representatives.
Other Financial Activities and Affiliations
Additional information regarding ThePARTNERS’ affiliations, business activities, and potential conflicts
of interest can be found in Items 10 and 14 of the Part 2A Disclosure Brochure, and in Items 4 and 5 of
each IAR’s Brochure Supplement.
Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
ThePARTNERS maintains a comprehensive Code of Ethics designed to uphold our fiduciary obligations
and to promote the highest standards of professional conduct. This Code of Ethics applies to all
individuals subject to ThePARTNERS' compliance program (collectively, our "Supervised Persons").
Complete details regarding the ThePARTNERS’ Code of Ethics are provided under Item 11 – Code of
Ethics, Participation in Client Transactions and Personal Trading of the Part 2A Disclosure Brochure.
Review of Accounts
Client accounts are reviewed on a regular basis by the Client’s designated IAR and periodically by our
Chief Compliance Officer. For additional information, please refer to Item 13 – Review of Accounts of the
Part 2A Disclosure Brochure.
Other Compensation
Participation in Institutional Adviser Platform
As part of our institutional relationships with custodians such as Fidelity and Schwab, we receive an array
of products, services, and support that benefit our firm and, in some cases, our Clients. These benefits are
not considered "soft dollars" under the safe harbor of Section 28(e) of the Investment Advisers Act of 1940,
as they are not received in exchange for directing client brokerage transactions and are not used exclusively
for brokerage and research services.
Instead, these benefits are received as part of an overall institutional platform offering. We disclose them
here as a potential conflict of interest. The availability of these services and benefits creates an incentive
for us to recommend custodians that provide them over those that do not.
Where ThePARTNERS does not exercise discretion over the selection of the custodian, we may
recommend the custodian[s] to Clients for custody and execution services. Nonetheless, Clients are not
obligated to use the custodian recommended by ThePARTNERS. As earlier stated, we recommend that
Clients establish their account[s] with Fidelity Clearing & Custody Solutions, a related entity of Fidelity
Investments, Inc. (collectively "Fidelity"), or with Charles Schwab & Co, Inc. ("Schwab") where the firm
maintains institutional relationships. We periodically monitor and review the services, costs, and benefits
provided by our recommended custodians to ensure our recommendation continues to be in the best
interest of our Clients.
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Fidelity
ThePARTNERS has established an institutional relationship with Fidelity to be the preferred custodian for
Client accounts. This relationship assists us in managing Client accounts through aggregation of the
accounts and use of a single operating system. Based upon this relationship, we have received access to
software and related support. The software and related systems support provide direct benefit to the
ThePARTNERS and may provide indirect benefits to the Clients through increased efficiencies. In fulfilling
our duties to our Clients, we endeavor at all times to put the interests of our Clients first. To reiterate, Clients
should be aware, that the receipt of economic benefits from a custodian creates a potential conflict of
interest since these benefits may influence the firm’s recommendation of the custodian over one that does
not furnish similar software, systems support, or services.
Additionally, ThePARTNERS has received financial and other support from Fidelity to assist in the launch
and maintain its advisory firm. These benefits from Fidelity include reimbursement to Clients for costs
charged by a previous custodian for transfer of the assets or account to Fidelity, financing services, receipt
of duplicate Client confirmations and bundled duplicate statements at no cost, access to a trading desk that
exclusively services its institutional participants, access to block trading which provides the ability to
aggregate securities transactions and then allocate the appropriate shares to Client accounts, and access
to an electronic communication network for Client order entry and account information.
Schwab
ThePARTNERS may likewise recommend that Clients establish brokerage accounts with the Schwab
Advisor Services division of Charles Schwab & Co., Inc., to maintain custody of Client’s assets and to effect
trades for their accounts. Schwab provides us and our Clients with access to its institutional trading and
services, which are not typically available to Schwab retail customers. Schwab’s services include brokerage
services that are related to the execution of securities transactions, custody, research, and access to mutual
funds and other investments that are otherwise generally available only to institutional investors or would
require a significantly higher minimum initial investment. These services generally benefit our Clients.
Services that May Not Directly Benefit Clients
Schwab also makes available to ThePARTNERS other products and services that benefit us but may not
directly benefit our Clients or their account(s). These products and services assist us in managing and
administering our Clients' accounts. They include investment research, both Schwab's own and that of third
party which we may use to service all or some substantial number of our Clients' accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
o provides access to Client account data (such as duplicate trade confirmations and account
statements);
o facilitates trade execution and allocate aggregated trade orders for multiple Client accounts;
o provides pricing and other market data;
o facilitates payment of our fees from our Clients' accounts; and
o assists with back-office functions, recordkeeping and Client reporting.
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
o educational conferences and events
o technology, compliance, legal, and business consulting;
o publications and conferences on practice management and business succession; and
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o access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party's fees.
Irrespective of direct or indirect benefits to our Client through Schwab, we strive to enhance the Client's
experience, help reach their goals and put their interests before that of our firm or its associated persons.
Schwab has eliminated commissions for online trades of equities, ETFs and options (subject to $0.65 per
contract fee). This means that, in most cases, when we buy and sell these types of securities, we will not
have to pay any commissions to Schwab. We encourage you to review Schwab's pricing to compare the
total costs of entering into a wrap fee arrangement versus a non-wrap fee arrangement. If you choose to
enter into a wrap fee arrangement, your total cost to invest could exceed the cost of paying for brokerage
and advisory services separately. To see what you would pay for transactions in a non-wrap account
please refer to Schwab's most recent pricing schedules available at schwab.com/as pricing guide.
Please see Item 14 – Other Compensation of the Part 2A Disclosure Brochure for details on additional
compensation that may be received by ThePARTNERS. The Brochure Supplements for each IAR also
provide details on their outside business activities and associated compensation.
Financial Information
Neither ThePARTNERS, nor its management has any adverse financial situations that would reasonably
impair our ability of to meet all our obligations to our Clients. Neither ThePARTNERS, nor any of our IARs,
has been subject to a bankruptcy or financial compromise.
ThePARTNERS is not required to deliver a balance sheet along with its Disclosure Brochure, as the firm
does not collect advance fees of $1,200 or more for services to be performed six months or more in
advance.
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