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7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
BROCHURE
This brochure provides information about the qualifications and business practices of
THOR Wealth Management, Inc (“THOR”). If you have any questions about the contents
of this brochure, please contact us at either of the numbers listed above or by email at
GLUKE@THORWM.COM. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission (“SEC”) or by any state securities
authority.
THOR is a registered investment adviser. Registration of an investment adviser does
not imply any level of skill or training.
Additional information about THOR also is available on the SEC’s website at
WWW.ADVISERINFO.SEC.GOV. You can search this site by a unique identifying number, known
as a CRD number. THOR’s CRD number is 105902.
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ITEM 2 – SUMMARY OF MATERIAL CHANGES
There have been no material changes since the February 26, 2025, Form ADV filing on the IARD
system.
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ITEM 3- TABLE OF CONTENTS
Item Number
Item
Page
1
Cover Page………………………………………………………
1
2
Summary of Material Changes………………………………….. 2
3
Table of Contents………………………………………………..
3
4
Advisory Business……………………………………………….. 4
5
Fees and Compensation………………………………………...... 5
6
Performance-Based Fees and Side-By-Side Management………. 6
7
Types of Clients………………………………………………….. 6
8
Methods of Analysis, Investment Strategies and Risk of Loss….. 6
9
Disciplinary Information………………………………………… 7
10
Other Financial Industry Activities and Affiliations…………….
7
11
Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading……………………………………………. 7
12
Brokerage Practices……………………………………………...
7
13
Review of Accounts……………………………………………..
10
14
Client Referrals and Other Compensation………………………. 10
15
Custody………………………………………………………….
11
16
Investment Discretion…………………………………………… 11
17
Voting Client Securities…………………………………………. 12
18
Financial Information…………………………………………....
12
Brochure Supplements – Part 2B of Form ADV………………… 14
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ITEM 4 – ADVISORY BUSINESS
We have been in business since April 1992. Our three equal principal owners are James
E. Gore, Mark F. Kleespies and Gregory C. Luke. We provide investment advice to individuals,
retirement plans, trusts, estates, charitable organizations, corporations and other business entities.
We also provide advice to clients on financial planning, retirement planning, estate planning, tax
planning and on matters that include, but are not limited to, life insurance, property and casualty
insurance, long-term care insurance, mortgages, automobiles, 529 plans and other similar
financial matters. We are a fiduciary and are required to act in a client’s best interest at all times.
As of December 31, 2024, we manage $557,747,690 of discretionary assets under management.
Investment Management
We use a disciplined approach to investing. We are a “total portfolio” manager using an
active, diversified investment approach. We believe that a portfolio should be diversified, and
excess returns can be achieved by overweighting undervalued asset classes and investment styles.
Typically, we use model portfolios that meet the individual needs and risk tolerances of our clients.
We develop a written investment policy statement that sets forth the client’s investment guidelines
and objectives which we use to guide us in making investment decisions for each client. If you
desire, you may impose restrictions on the securities or types of securities you would like us to
invest in.
Financial Planning
Sound financial planning services can help clients identify the strengths and weaknesses of
their long-term financial health. We have years of experience in this area and sophisticated
software tools available to assist our clients in developing comprehensive financial plans that guide
them toward the accomplishment of their goals.
Retirement Planning
Retirement planning and financial planning are not one and the same. We have worked
with many clients through their earning years and into the distribution phase of their lives. We
assist clients with the management of their portfolios to ensure longevity through retirement while
at the same time providing needed income. We have experience working with clients on a range
of retirement planning issues, including rollover of 401(k) plans, level of income needed for
retirement and tax-efficient distribution of after-tax and before-tax assets.
Estate Planning
Good estate planning advice can save a client thousands of dollars in probate fees and estate
taxes. We have experience in this area; in fact, Gregory C. Luke is an estate planning attorney. We
provide a full range of estate planning services, all of which are designed to help clients achieve
their personal and financial goals. These services generally include, but are not limited to, advice
regarding the accumulation, retention and transfer of assets. Consideration also is given to the
income, gift and estate tax consequences of a situation.
Tax Planning
Whether it’s the sale of a security, the exercise of a stock option, the transfer of real estate
or the gifting of appreciated securities, advance planning regarding the tax impact of a
transaction is critical. Our team has many years of experience in assisting clients with tax issues.
Our goal is to help our clients minimize their lifetime tax liability so they can hold onto the hard-
earned dollars they work their entire careers to amass.
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Tax Preparation Services
We provide tax preparation services to clients for a fixed fee. The fee depends on the
complexity and individual circumstances of the preparation involved. THOR is not an accounting
and auditing firm and none of the individuals associated with THOR are Certified Public
Accountants.
We use a third-party platform to facilitate management of held away assets, which are
primarily 401(k) accounts. The platform allows us to avoid being considered to have custody of
client funds since we do not have direct access to client log-in credentials. We are not affiliated
with the platform in any way and receive no compensation from them for using their platform. A
link will be provided to the client allowing them to connect an account(s) to the platform. Once
client account(s) is connected to the platform, we regularly review the available investment options
in these accounts, monitor them, and rebalance and implement our strategies.
ITEM 5 – FEES AND COMPENSATION
We are a fee-based advisor, not a commission-based advisor. This means we get paid a
fee for our investment management services based on the market value of your assets under
management at the end of each quarter. Some assets are billed based on an average daily balance
throughout the quarter due to the nature of specific holdings, which requires this method to
accurately reflect account activity and value for billing purposes. We bill for our investment
management services quarterly and they are payable in arrears. Our minimum account size and
fees are negotiable in certain circumstances. Fees can be paid by having them deducted directly
from the account or by check. In either case, we provide you with a quarterly fee statement. Our
typical annual fee schedule is as follows:
1.00% on first $500,000 of assets under management
.875% on next $500,000 of assets under management
.750% on next $2,000,000 of assets under management
.400% on any assets in excess of $3,000,000 under management
In investing your portfolio, we will likely use one or more mutual funds. If we do, you will
incur mutual fund fees and expenses that are in addition to the fees we charge you. Mutual funds
pass these fees and expenses on to investors directly - they are not charged nor billed by us.
For our emerging wealth clients, generally defined as clients between the ages of twenty-
eight (28) and forty (40), we charge the following annual investment fee on a quarterly basis in
arrears:
1. The first $3,000,000 of Investment Assets is an annual fee of 0.75%.
2. Investment Assets in excess of $3,000,000 is an annual fee of 0.50%.
In addition to our investment fee for our emerging wealth clients, we also charge a monthly
wealth management fee in advance of $200.
We use Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer and member of
the Securities Investor Protection Corporation, as our custodian. Through our use of Schwab’s
services, you will incur certain trading costs in addition to our fees. These costs are further
explained in Item 12 below.
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ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge performance-based fees nor do we engage in side-by-side management.
ITEM 7 – TYPES OF CLIENTS
We provide investment advice to individuals, retirement plans, trusts, estates, charitable
organizations, corporations and other business entities. There is no minimum account size.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Please remember that any time you invest in securities of any type, there is risk of loss of
principal that you should be prepared to bear.
Methods of Analysis
Our disciplined, diversified investment approach is designed to achieve excess returns
and/or lower volatility by overweighting undervalued asset classes and investment styles. Our
approach incorporates a number of different methods of analysis. In order to determine
undervalued asset classes, we use fundamental and technical analysis. Fundamental analysis helps
us determine how cheap or expensive an asset class or security is by itself. Technical analysis is a
study of the supply and demand of investors and where they are investing their money at a
particular time. We use fundamental and technical analysis and a proprietary model to assist in the
determination of which investment styles to overweight. Our proprietary model is based on the
concept of reversion to the mean – this means that investment styles that are overvalued will fall
in value and undervalued styles will rise in value to revert to the mean performance over time. Our
investment committee uses these methods to determine the appropriate weightings for asset
classes, investment styles and appropriate investment vehicles. There is a risk of loss of principal
due to the fact that these methods may not prove successful at times, especially during unexpected
market events or catastrophic events.
Investment Strategies
We use several investment strategies for our clients’ portfolios depending on the risk
tolerance and return objectives for each of our clients. THOR’s investment committee determines
the appropriate asset class allocation, investment vehicles and appropriate risk levels for each
investment strategy. THOR’s core investment strategies are: best ideas, aggressive growth, growth,
growth and income and conservative. Each of these core strategies may invest in mutual funds,
individual equities, fixed income, alternatives and/or cash. The level of equities in a client’s
portfolio usually will be highest for someone invested in our best ideas strategy and lowest for
someone invested in our conservative strategy. From time to time, we will develop a custom
portfolio for a client.
THOR utilizes The Applied Finance Group (“AFG”) to provide research on individual
equities. AFG is a leader in investment analytics and has a team of analysts we can leverage when
selecting individual equities. Our equity strategies are subject to market fluctuation risk as well as
stock market and individual security risk. Of course, there is always a risk of loss of principal when
one is investing in equities.
Fixed Income Strategy: We have a few clients that have a portfolio invested solely in fixed
income investments. THOR’s approach in these situations is to overweight styles and maturity
lengths we believe will outperform the market going forward. We may use both mutual funds and
exchange traded funds (“ETFs”) depending on client goals as outlined in their respective
investment policy statements. Our fixed income strategy is subject to risk of loss of principal
through changes in interest rates, bond market dislocation, lack of liquidity in the bond market and
security downgrades. We also use high yield bond mutual funds and ETFs which are subject to a
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higher default rate than traditional bonds.
For some clients, we utilize investment products, such as Private Real Estate Investment
Trusts (Private REITs) and other similar non-traded or limited liquidity products. These products
often limit the percentage of the investment that can be liquidated within a specific time frame,
such as a percentage per quarter or per year. These limitations are typically imposed to maintain
the stability of the underlying assets and may result in delayed access to funds.
ITEM 9 – DISCIPLINARY INFORMATION
We, nor anyone on our management team, have been, or is currently, subject to any
criminal, civil or disciplinary action.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Gregory C. Luke, one of our owners and officers, is a licensed attorney. Mr. Luke continues
to practice law outside of our firm on a limited basis. Mr. Luke serves as our chief compliance
officer and is one of our wealth advisors. In his law practice, Mr. Luke provides services for our
clients and, to a limited degree, the public at large. For any of our clients for whom Mr. Luke
provides legal services, the clients are fully informed of the relationship between THOR and Mr.
Luke and instructed that they are not obligated to use Mr. Luke for legal advice and are, in fact,
permitted to use any attorney of their choosing for their legal needs.
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
We have adopted a code of ethics pursuant to the guidelines set out in SEC rule 204A-1.
This code covers, among other things, our fiduciary duty to our clients, confidentiality, gifts and
treatment of client opportunities. A copy of the code is available upon request to any of our clients
or prospective clients.
Our employees and their families are typically required to buy and sell only securities that
we own for our clients. Our employees can invest in call options of securities that we own for our
clients.
Our policies provide that, where any of our employees who want to make a trade in their
personal account for a security, or call option we own on behalf of our clients, do so on the same
day after we have executed a trade for that security for our clients, or bunch trade, or the employee
trades on a day when there are no client trades. These procedures are in place to eliminate any of
us from, among other things, front running. Front running is the illegal practice of an employee
executing orders for a security for his or her own account while taking advantage of advance
knowledge of pending orders from his or her clients. Engaging in this type of practice creates a
material conflict of interest between an employee and a client.
ITEM 12 – BROKERAGE PRACTICES
We do not maintain physical custody of the assets we manage on your behalf. Your assets
must be maintained in an account at a “qualified custodian,” generally defined as a broker-dealer
or bank. With minor exceptions, we require our clients to use Schwab as our qualified custodian.
We are independently owned and operated and are not affiliated with Schwab. Schwab holds your
assets in a brokerage account and buys and sells securities when we instruct them to. You will open
your account with Schwab by entering into an account agreement directly with them. We do not
open the account for you, although we usually assist you in doing so. Even though your account is
maintained at Schwab, we can still use other brokers to execute trades for your account as described
below.
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How We Select Brokers/Custodians
We seek to use a custodian/broker who will hold your assets and execute transactions on
terms that are, overall, most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, among others:
• Combination of transaction execution services and asset custody services
• Capability to execute, clear and settle trades (buy and sell securities for your
account)Capability to facilitate transfers and payments to and from accounts (wire
transfers, check requests, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, etc.)
• Availability of investment research and tools that assist us in making investment
decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.).
• Reputation, financial strength and stability
• Prior service to us and our clients
• Availability of other products and services that benefit us, as discussed below (see
“Products and Services Available to Us From Schwab”)
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you
separately for custody services but is compensated by charging you commissions or other fees on
trades that it executes or that settle into your Schwab account. Schwab may also receive a portion
of the management fees charged by any mutual fund we invest your assets in. Schwab’s
commission rates applicable to our client accounts were negotiated based on the condition that our
clients collectively maintain a total of at least $10 million of their assets in accounts at Schwab.
This commitment benefits you because the overall commission rates you pay are lower than they
would be otherwise. In lieu of commissions, Schwab charges you a flat dollar amount as a “prime
broker” or “trade away” fee for each trade that we have executed by a different broker-dealer but
where the securities bought or the funds from the securities sold are deposited into your Schwab
account. These fees are in addition to the commissions or other compensation you pay the
executing broker-dealer. Because of this, in order to minimize your trading costs, we have Schwab
execute most trades for your account. We have determined that having Schwab execute most trades
is consistent with our duty to seek “best execution” of your trades. Best execution means the most
favorable terms for a transaction based on all relevant factors, including those listed above.
Products and Services Available to Us From Schwab
Schwab Advisor Services™ is Schwab’s division that serves independent investment
advisory firms like us. They provide us and you with access to its institutional brokerage services
- trading, custody, reporting and other related services - many of which are not typically available
to Schwab retail customers. Schwab also makes available various support services. Some of those
services help us manage or administer your accounts, while others help us manage and grow our
business. Schwab’s support services are available to us on an unsolicited basis and at no charge to
us as long as our clients collectively maintain a total of at least $10 million of their assets in
accounts at Schwab. Following is a more detailed description of Schwab’s support services:
Services That Benefit You.
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions and custody of client assets. The investment products
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available through Schwab include some to which we might not otherwise have access or that would
require a significantly higher minimum initial investment by our clients. Schwab’s services
described in this paragraph generally benefit you.
Services That May Not Directly Benefit You.
Schwab also makes available to us other products and services that benefit us but may not
directly benefit you. These products and services assist us in managing and administering your
accounts. They include investment research, both from Schwab and that of third parties. We may
use this research to service all or a substantial number of our clients’ accounts. In addition to
investment research, Schwab also makes available software, including Schwablink and Portfolio
Center, and other technology that:
• Provides access to client account data (such as duplicate trade confirmations and
account statements)
• Facilitates trade execution and allocates aggregated trade orders for multiple client
accounts
• Provides pricing and other market data
• Facilitates payment of our fees from our clients’ accounts
• Assists with back-office functions, recordkeeping and client reporting
Services That Generally Benefit Only Us.
Schwab also offers other services intended to help us manage and further develop our
business. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefit providers, human capital consultants and insurance
Providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees for some
of these services or pay all or a part of a third party’s fees. Schwab, or other third party vendors,
may also provide us with other benefits, such as occasional business entertainment of our personnel
or clients.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to
produce or purchase them. We don’t have to pay for Schwab’s services so long as our clients
collectively keep a total of at least $10 million of their assets in accounts at Schwab. Beyond that,
these services are not contingent upon us committing any specific amount of business to Schwab
in trading commissions or assets in custody. The $10 million minimum gives us an incentive to
recommend that you maintain your account with Schwab, based on our interest in receiving
Schwab’s services that benefit our business rather than based on your interest in receiving the best
value in custody services and the most favorable execution of your transactions. This is a conflict
of interest. We believe, however, that our selection of Schwab as custodian and broker is in the
best interests of you, our client. Our selection is primarily supported by the scope, quality, and
price of Schwab’s services and not Schwab’s services that benefit only us. We do not believe that
recommending our clients to collectively maintain at least $10 million of assets at Schwab in order
to avoid paying Schwab quarterly service fees of $1200 presents a material conflict of interest. We
receive research and services from Applied Finance Group, Ltd and we also use some of their
funds in our investment models. This is a conflict of interest. We believe, however, that our due
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diligence of their investment options is in the best interests of you, our client. We do not believe
that selecting their investments presents a material conflict of interest.
In the trading of individual equity and bond securities, we may aggregate transactions in
an effort to obtain better execution for our clients. All accounts that are allocated trades from a
bunched order receive the average price of the execution of the bunched order. Transaction costs
include explicit fees charged by the custodian for execution of the trade. These costs are allocated
to the client based on the client’s relationship with the custodian. Some clients will pay a higher
transaction cost than other clients because of the differing relationships between clients and
custodians. These costs are charged if the orders are placed individually or bunched and are not a
result of the bunching.
If we make a trade error that results in a loss to a client, we will make the client whole. If
we make a trade error that results in a gain to a client, and the gain can be attributed to a client, the
client is entitled to keep the gain. If THOR makes a trade error that results in a gain to a client and
the gain cannot be attributable to a particular client, Schwab, and not THOR, keeps the gain. In
that case, if the gain is more than $100, Schwab will donate the gain to charity. If the gain is less
than $100, Schwab will keep the gain to minimize and offset its administrative time and expense.
ITEM 13 – REVIEW OF ACCOUNTS
Your accounts are under continuous review by our investment professionals. Portfolio
reviews are conducted frequently to judge the appropriateness of securities held in your account.
Accounts are reviewed if there is an extraordinary event such as abnormal performance of a mutual
fund or individual equity, if there is a change in a mutual fund manager or if there is a significant
market swing. James E. Gore, Mark F. Kleespies, Gregory C. Luke, Allisha H. Curtis, James J.
Stechschulte, Andrew D. Molnar, and Anthony M. Weaver review all accounts and are assigned
all accounts under management. In addition to the monthly written statements that our clients
receive from Schwab through the mail or via email and the annual written reports that we send to
clients through the mail or via email, our clients receive quarterly, semiannual or annual reviews
that include, but are not limited to, evaluation and review of securities currently held in an account,
performance review and review of activity in the account since the last review.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
We receive an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients maintain
their accounts at Schwab. These products and services, how they benefit us, and the related
conflicts of interest are described above in Item 12. The availability to us of Schwab’s products
and services is not based on us giving particular investment advice to you, our client.
Although we no longer accept client referrals from Schwab through participation in the
Schwab Advisor Network ("the Service"), we continue to participate in the program with clients
who were previously referred. The Service is designated to help investors find an independent
investment advisor. Schwab is a broker-dealer independent of and unaffiliated with us. Schwab
does not supervise us and has no responsibility for our management of clients' portfolios or our
other advice or services.
We pay Schwab a Participation Fee on all referred clients’ accounts that are maintained in
custody at Schwab. The Participation Fee paid by us is a percentage of the fees the client owes to
us, subject to a minimum Participation Fee. We pay Schwab the Participation Fee for so long as
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the referred client’s account remains in custody at Schwab. The Participation Fee is billed to us
quarterly and may increase, decrease or be waived by Schwab from time to time. The Participation
Fee is paid by us and not by the client. We have agreed not to charge clients referred through the
Service fees or costs greater than the fees or costs we charges clients with similar portfolios who
were not referred through the Service.
The Participation Fee is based on assets in accounts of our clients who were referred by
Schwab and those referred clients’ family members living in the same household. Thus, we will
have incentives to encourage household members of clients referred through the Service to
maintain custody of their accounts and execute transactions at Schwab.
For accounts of our clients maintained in custody at Schwab, Schwab will not charge the
client separately for custody but will receive compensation from our clients in the form of
commissions or other transaction-related compensation on securities trades executed through
Schwab. Schwab also will receive a fee (generally lower than the applicable commission on trades
it executes) for clearance and settlement of trades executed through broker-dealers other than
Schwab. Schwab’s fees for trades executed at other broker-dealers are in addition to the other
broker-dealer’s fees. Thus, we have an incentive to cause trades to be executed through Schwab
rather than another broker-dealer. We nevertheless, acknowledge our duty to seek best execution
of trades in clients’ accounts. Trades for client accounts held in custody at Schwab may be executed
through a different broker-dealer than trades for our other clients.
We offer a bonus plan for some employees that is based on the amount of new assets
referred to THOR by an employee.
ITEM 15 – CUSTODY
Under SEC regulations, we believe we are deemed to have custody of a small number of
clients assets; however, at all times, Schwab maintains actual custody of your assets. You will
receive account statements directly from Schwab monthly. The statements will be sent to the email
or postal mailing address you provide to Schwab. You should carefully review those statements
promptly when you receive them. We also urge you to compare Schwab’s account statements to
the portfolio reports you receive from us. Clients may have standing letters of authorization on
their accounts. We have reviewed those relationships and determined that they meet the IAA no
action letter seven conditions and do not trigger the surprise custody audit. We do have access to
some client passwords to enter trades on their behalf and we are the Trustee and Investment
Adviser for our employee profit sharing plan. Under SEC regulations, we believe we are deemed
to have custody of these assets and these activities trigger a surprise annual audit by an independent
CPA.
ITEM 16 – INVESTMENT DISCRETION
We manage all of our accounts on a discretionary basis. This means that you give us full
and complete discretion and authority with respect to the management of your assets, including
the authority to purchase, sell, exchange, convert and trade your assets, to choose broker-dealers
and to subcontract and use sub-advisers. Before we begin to manage your assets, you must
establish an account at Schwab if you don’t otherwise have one, sign an investment management
agreement and other related documents and assist us in the development of a written investment
policy statement. The written investment policy statement sets forth your investment guidelines
and objectives which we use to guide us in making investment decisions on your behalf. If you
desire, you may impose restrictions on the securities or types of securities you would like us to
invest in.
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ITEM 17 – VOTING CLIENT SECURITIES
Voting Proxies
We have adopted and implemented proxy voting policies and guidelines to ensure that we,
as fiduciary, vote any proxy or other beneficial interest in an equity security over which we have
discretionary proxy voting authority prudently and solely in the best interest of advisory clients
and their beneficiaries considering all relevant factors and without undue influence from
individuals or groups who may have an economic interest in the outcome of a proxy vote. If the
client requests information regarding the voting of proxies or wants a copy of the proxy voting
policy and guidelines, the client may call or write us at THOR Wealth Management, Inc., 7346
Beechmont Avenue, Cincinnati, Ohio 45230 Attn. Jenna Kaiser (513) 271-6777.
Class Action Lawsuits
We have retained the services of an unaffiliated firm, Chicago Clearing Corporation (CCC),
to provide class action litigation monitoring and securities claim filing administration for client
accounts. CCC charges a contingency fee of 15% of the amount of each claim settlement award,
which is deducted from the client’s award at the time of payment.
ITEM 18 – FINANCIAL INFORMATION
We do not require or solicit prepayment of more than $ 1,200 in fees per client, six months
or more in advance. As an advisory firm that maintains discretionary authority for client accounts
and is deemed to have custody of some assets, we are also required to disclose any financial
condition that is reasonably likely to impair our ability to meet our contractual obligations. We
have no additional financial circumstances to report.
Confidentiality
Regulation S-P requires THOR to adopt policies and procedures reasonably designed to
ensure the security and confidentiality of client records and information; (b) protect against any
anticipated threats or hazards to the security or integrity of client records and information; and (c)
protect against unauthorized access to or use of client records or information that could result in
substantial harm or inconvenience to any client. THOR further is required to provide an initial
privacy notice to its clients and describe in the notices the conditions under which THOR may
disclose nonpublic personal information about consumers to nonaffiliated third parties. THOR is
also required to send its privacy notice to clients when it makes a change to its privacy policy
THOR’s privacy policies are as follows: (1) we do not sell or give client’s personal information
to anyone except as indicated in our Privacy Notice; (2) we do not disclose personal information
to third parties except as described in our Privacy Notice; (3) we collect personal information in
the normal course of business in order to administer clients’ accounts and serve them better. We
collect information that client’s provide to us when they initially open an account with Schwab.
We also collect information that clients provide us when preparing a financial plan for them. The
information we collect may include, but not be limited to, a client’s name, address, phone
number, social security number, beneficiary data, name and address of accountant and/or
attorney and detailed investment data. We use Google Analytics on our corporate website.
Google Analytics mainly uses first-party cookies, data related to the device/browser, IP address
and on-site/app activities to measure and report statistics about user interactions while on our
site. Users may disable cookies or delete any individual cookie. Google Analytics also collects
Internet Protocol (IP) addresses to provide and protect the security of the service, and to give us a
sense of which country, state, or city in the world our users come from (also known as “IP
geolocation”); (4) we protect the confidentiality and security of all clients’ personal information.
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We restrict access to personal information to our employees for business purposes only. All
employees are trained and required to safeguard such information. We maintain physical,
electronic and procedural safeguards to protect client’s personal information; (5) we continually
evaluate our efforts to protect client’s personal information and to keep it accurate and up-to-
date. If a client identifies an inaccuracy in his or her personal information, or needs to make a
change to that information, we request that he or she contact us so that we may promptly update
our records; and (6) THOR provides notice of changes in its privacy policy. If at any time it
becomes necessary to disclose client personal information in a way that is inconsistent with its
Privacy Notice, THOR gives the client advance notice of the disclosure so that the client will
have the opportunity to opt out of such disclosure, if desired.
Each client is provided a copy of THOR’s privacy policy upon becoming a client and when
THOR changes its privacy policy.
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BROCHURE SUPPLEMENTS – PART 2B OF FORM ADV
JAMES E. GORE
7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
CRD number: 1527100
BROCHURE
This brochure supplement provides information about James E. Gore that
supplements the THOR brochure. You should have received a copy of that brochure. Please
contact Gregory C. Luke, Chief Compliance Officer, at
(513) 271-6777 or
GLUKE@THORWM.COM if you did not receive THOR’s brochure or if you have any questions
about the contents of this supplement.
Additional information about James E. Gore also is available on the SEC’s website at
www.adviserinfo.sec.gov.
14
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
James E. Gore
Year of Birth: 1964
Formal Education after High School
University of Dayton, B.S., Accounting, 1986
University of Dayton, B.S., Finance, 1986
Chartered Financial Analyst, #12700, CFA Institute, 1990
Chartered Alternative Investment Analyst, #284, 2005
Chartered Market Technician, Market Technicians Association, 2011
The Chartered Financial Analyst (“CFA”) designation is a qualification for finance and
investment professionals, particularly in the fields of investment management and financial
analysis of stocks, bonds and their derivative assets. The program focuses on portfolio
management and financial analysis and, at a minimum, requires 4 years of qualified investment
work experience, becoming a member of the CFA institute, pledging to adhere to the CFA
institute’s code of ethics and standards of professional conduct on an annual basis, applying for
membership to a local CFA member society and completing the CFA program.
The Chartered Alternative Investment Analyst (“CAIA”) program provides individuals
with the core competencies required to create, manage and monitor institutional quality portfolios
consisting of both traditional and alternative investments. Minimum requirements include having
at least four years of professional experience, agreeing to abide by the member agreement on an
annual basis, passing the level II exam within three years of passing the level I exam and becoming
a member of the CAIA association.
The Chartered Market Technician (“CMT”) program is a certification process in which
candidates are required to demonstrate proficiency in a broad range of technical analysis subjects.
Minimum requirements include successful completion of all three (3) levels of the CMT exam,
obtaining member status within the Market Technicians Association and having been gainfully
employed in a professional analytical or investment management capacity for a minimum of three
years and must be regularly engaged in this capacity at the time of successfully passing all 3 levels
of the CMT exam.
Business Background
4/92 – present: Chief Investment Officer & Portfolio Manager, THOR
Upon graduating from the University of Dayton with degrees in accounting and finance,
Jim joined the founding partners of Fund Evaluation Group, Inc. (“FEG”) in January of 1986. Jim
spent several years with FEG, the last few of which he served as the Chief Operating Officer. Jim
was heavily involved with several large institutional retirement plans and private foundations,
recommending investment managers overseeing multi-million dollar accounts. His responsibilities
included asset allocation studies, developing an investment manager database and investment
strategy consulting. In 1992, Jim founded THOR, beginning with one client. Jim serves as the
Chief Investment Officer of THOR, is a Chartered Financial Analyst charterholder, a Chartered
Alternative Investment Analyst, a Chartered Market Technician, a member of the CFA Institute
and a member of the Cincinnati Society of Financial Analysts.
ITEM 3 – DISCIPLINARY INFORMATION
I have not been nor am I currently subject to any criminal, civil or disciplinary action.
15
ITEM 4 – OTHER BUSINESS ACTIVITIES
I am not engaged, actively or otherwise, in any investment-related business or occupation
outside of my activities and responsibilities at THOR. My sole source of compensation is from
THOR.
ITEM 5 – ADDITIONAL COMPENSATION
I receive no compensation other than my compensation from THOR.
ITEM 6 - SUPERVISION
All supervised persons at THOR must work within the investment guidelines established
by the investment committee. These guidelines include selecting investments for client portfolios
from a list of securities approved by the investment committee and ensuring the asset allocation
targets and style allocation targets for each client are within the limits established in each client’s
investment policy statement. Portfolios are randomly checked from time to time by one or more
of the shareholders or employees of the firm to confirm that all portfolio guidelines are being
adhered to. Supervisors: Gregory C. Luke and Mark Kleespies, (513) 271-6777.
16
MARK F. KLEESPIES
7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
CRD number: 4362949
BROCHURE
This brochure supplement provides information about Mark F. Kleespies that
supplements the THOR brochure. You should have received a copy of that brochure. Please
contact Gregory C. Luke, Chief Compliance Officer, at
(513) 271-6777 or
GLUKE@THORWM.COM if you did not receive THOR’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Mark F. Kleespies also is available on the SEC’s
website at www.adviserinfo.sec.gov.
17
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Mark F. Kleespies
Year of Birth: 1959
Formal Education after High School
University of Dayton, B.S.E.E., Electrical Engineering, 1982
Xavier University, M.B.A., Business with Finance Concentration, 1991
CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board
of Standards, December 2018
In order to achieve and maintain certification, CFP® professionals must: 1) pass the
comprehensive CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for
Candidates and Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional
Responsibility and Rules of Conduct which put clients' interests first, 4) comply with
the Financial Planning Practice Standards which spell out what clients should be able to
reasonably expect from the financial planning engagement, and 5) complete 30 hours of
continuing education (including 2 hours of approved Ethics CE) every two years. - See more at:
http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Business Background
1/97 – present: Wealth Advisor, THOR
Mark joined THOR as a shareholder in 1997 after having been a client for four years. Mark
has an MBA in finance from Xavier University and an engineering degree from the University of
Dayton. Mark spent thirteen years in various engineering capacities before joining THOR.
ITEM 3 – DISCIPLINARY INFORMATION
I have not been nor am I currently subject to any criminal, civil or disciplinary action.
ITEM 4 – OTHER BUSINESS ACTIVITIES
I am not engaged, actively or otherwise, in any investment-related business or occupation
outside of my activities and responsibilities at THOR. My sole source of compensation is from
THOR.
ITEM 5 – ADDITIONAL COMPENSATION
I receive no compensation other than my compensation from THOR.
ITEM 6 - SUPERVISION
All supervised persons at THOR must work within the investment guidelines established
by the investment committee. These guidelines include selecting investments for client portfolios
from a list of securities approved by the investment committee and ensuring the asset allocation
targets and style allocation targets for each client are within the limits established in each client’s
investment policy statement. Portfolios are randomly checked from time to time by one or more
of the shareholders or employees of the firm to confirm that all portfolio guidelines are being
adhered to. Supervisors: Gregory C. Luke and James E. Gore, (513) 271-6777.
18
GREGORY C. LUKE
7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
CRD number: 4583257
BROCHURE
This brochure supplement provides information about Gregory C. Luke that
supplements the THOR brochure. You should have received a copy of that brochure. Please
(513) 271-6777 or
contact Gregory C. Luke, Chief Compliance Officer, at
GLUKE@THORWM.COM if you did not receive THOR’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Gregory C. Luke also is available on the SEC’s website
at www.adviserinfo.sec.gov.
19
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Gregory C. Luke
Year of Birth: 1962
Formal Education after High School:
Wright State University, B.S., Accounting, cum laude, 1985
Wright State University, B.S., Finance, cum laude, 1985
The Ohio State University College of Law, J.D., with honors, 1989
Business Background:
7/02 – Present: Chief Compliance Officer and Wealth Advisor, THOR
Greg joined THOR as a shareholder in 2002. Greg obtained his Bachelor of Science degree
in accounting and finance, cum laude, from Wright State University and his J.D. degree, with
honors, from The Ohio State University College of Law. Prior to joining THOR, Greg spent 12
years in the private practice of law, the last three of which were as a member of the law firm
Greenebaum, Doll & McDonald PLLC. During his tenure as a practicing attorney, Greg’s practice
was concentrated in business and estate planning, charitable giving and estate administration.
ITEM 3 – DISCIPLINARY INFORMATION
I have not been nor am I currently subject to any criminal, civil or disciplinary action.
ITEM 4 – OTHER BUSINESS ACTIVITIES
In addition to being one of THOR’s shareholders and officers, Greg is a licensed attorney.
Greg continues to practice law outside of THOR on a limited basis. In Greg’s law practice, Greg
provides services for our clients and the public at large. For any of our clients for whom Greg
provides legal services, the clients are fully informed of the relationship between THOR and Greg
and instructed that they are not obligated to use Greg for legal advice and are, in fact, permitted to
use any attorney of their choosing for their legal needs.
ITEM 5 – ADDITIONAL COMPENSATION
As mentioned in Item 4, Greg still practices law on a limited basis and receives
compensation for the services that he provides. The amount of income Greg receives from his law
practice is not substantial relative to the income Greg receives from THOR.
ITEM 6 - SUPERVISION
All supervised persons at THOR must work within the investment guidelines established
by the investment committee. These guidelines include selecting investments for client portfolios
from a list of securities approved by the investment committee and ensuring the asset allocation
targets and style allocation targets for each client are within the limits established in each client’s
investment policy statement. Portfolios are randomly checked from time to time by one or more
of the shareholders or employees of the firm to confirm that all portfolio guidelines are being
adhered to. Supervisors: James E. Gore and Mark Kleespies, (513)271-6777.
20
ALLISHA H. CURTIS
7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
CRD number: 2372949
BROCHURE
This brochure supplement provides information about Allisha H. Curtis that
supplements the THOR brochure. You should have received a copy of that brochure. Please
(513) 271-6777 or
contact Gregory C. Luke, Chief Compliance Officer, at
GLUKE@THORWM.COM if you did not receive THOR’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Allisha H. Curtis also is available on the SEC’s website
at www.adviserinfo.sec.gov.
21
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Allisha H. Curtis
Year of Birth: 1969
Formal Education after High School
Miami University, B.A., Psychology, 1991
Xavier University, M.B.A., International Finance Concentration, 1999
Business Background
1/05 – Present: Wealth Advisor, THOR
Allisha joined THOR in January of 2005. Allisha obtained a BA in psychology with a
business concentration from Miami University in 1991. She earned her MBA with a concentration
in international finance from Xavier University in 1999. Prior to joining THOR, Allisha worked
as an investment consultant for Charles Schwab & Co., Inc. for nine years.
ITEM 3 – DISCIPLINARY INFORMATION
I have not been nor am I currently subject to any criminal, civil or disciplinary action.
ITEM 4 – OTHER BUSINESS ACTIVITIES
I am not engaged, actively or otherwise, in any investment-related business or occupation
outside of my activities and responsibilities at THOR. My sole source of compensation is from
THOR.
ITEM 5 – ADDITIONAL COMPENSATION
I receive no compensation other than my compensation from THOR. THOR offers a bonus
plan for its employees that is based on the amount of new assets referred to THOR by an employee.
ITEM 6 - SUPERVISION
All supervised persons at THOR must work within the investment guidelines established by the
investment committee. These guidelines include selecting investments for client portfolios from
a list of securities approved by the investment committee and ensuring the asset allocation targets
and style allocation targets for each client are within the limits established in each client’s
investment policy statement. Portfolios are randomly checked from time to time by one or more
of the shareholders or employees of the firm to confirm that all portfolio guidelines are being
adhered to. Supervisor: Mark Kleespies, (513) 271-6777.
22
JAMES JOHN STECHSCHULTE
7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
CRD number: 5952527
BROCHURE
This brochure supplement provides information about James John Stechschulte that
supplements the THOR brochure. You should have received a copy of that brochure. Please
contact Gregory C. Luke, Chief Compliance Officer, at
(513) 271-6777 or
GLUKE@THORWM.COM if you did not receive THOR’s brochure or if you have any questions
about the contents of this supplement.
Additional information about James J. Stechschulte also is available on the SEC’s
website at www.adviserinfo.sec.gov.
23
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
James “Jimmy” John Stechschulte
Year of Birth: 1989
Formal Education after High School
University of Dayton, B.S., Accounting and Finance, and MBA, 2012
Chartered Financial Analyst, 2017
The Chartered Financial Analyst (“CFA”) designation is a qualification for finance and investment
professionals, particularly in the fields of investment management and financial analysis of stocks,
bonds and their derivative assets. The program focuses on portfolio management and financial
analysis and, at a minimum, requires 4 years of qualified investment work experience, becoming
a member of the CFA institute, pledging to adhere to the CFA institute’s code of ethics and
standards of professional conduct on an annual basis, applying for membership to a local CFA
member society and completing the CFA program.
Business Background
11/12 – Present: Research Analyst/Investment Adviser Representative, THOR
Jimmy joined THOR in November of 2012. Jimmy obtained a double major in Accounting
and Finance from the University of Dayton and also earned his MBA with a concentration in
finance from the University of Dayton in 2012. Prior to joining THOR, Jimmy worked as a
Financial Analyst Intern at Oakstreet Wealth Management from December 2011 to June 2012.
ITEM 3 – DISCIPLINARY INFORMATION
I have not been nor am I currently subject to any criminal, civil or disciplinary action.
ITEM 4 – OTHER BUSINESS ACTIVITIES
I am not engaged, actively or otherwise, in any investment-related business or occupation
outside of my activities and responsibilities at THOR. My sole source of compensation is from
THOR.
ITEM 5 – ADDITIONAL COMPENSATION
I receive no compensation other than my compensation from THOR. THOR offers a bonus
plan for its employees that is based on the amount of new assets referred to THOR by an employee.
ITEM 6 - SUPERVISION
All supervised persons at THOR must work within the investment guidelines established
by the investment committee. These guidelines include selecting investments for client portfolios
from a list of securities approved by the investment committee and ensuring the asset allocation
targets and style allocation targets for each client are within the limits established in each client’s
investment policy statement. Portfolios are randomly checked from time to time by one or more
of the shareholders or employees of the firm to confirm that all portfolio guidelines are being
adhered to. Supervisor: Mark Kleespies, (513) 271-6777.
24
ANDREW D. MOLNAR
7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
CRD number: 5788751
BROCHURE
This brochure supplement provides information about Andrew D. Molnar that
supplements the THOR brochure. You should have received a copy of that brochure. Please
contact Gregory C. Luke, Chief Compliance Officer, at
(513) 271-6777 or
GLUKE@THORWM.COM if you did not receive THOR’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Andrew D. Molnar also is available on the SEC’s
website at www.adviserinfo.sec.gov.
25
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Andrew D. Molnar
Year of birth: 1990
Formal Education after High School
University of Dayton, B.S., Finance and Entrepreneurship, 2012
Chartered Financial Analyst, 2018
The Chartered Financial Analyst (“CFA”) designation is a qualification for finance and
investment professionals, particularly in the fields of investment management and financial
analysis of stocks, bonds and their derivative assets. The program focuses on portfolio
management and financial analysis and, at a minimum, requires 4 years of qualified investment
work experience, becoming a member of the CFA Institute, pledging to adhere to the CFA
institute’s code of ethics and standards of professional conduct on an annual basis, applying for
membership to a local CFA member society and completing the CFA program.
Business Background
9/12 – present: Research Analyst/Investment Adviser Representative, THOR
Andrew joined THOR in September of 2012. Andrew obtained a double major in
Finance and Entrepreneurship from the University of Dayton. Prior to joining THOR, Andrew
worked as a Financial Intern at Wells Fargo Advisors from February 2011 through June 2012
and at Waddell and Reed Financial Advisors from May 2010 through August 2010.
ITEM 3 – DISCIPLINARY INFORMATION
I have not been nor am I currently subject to any criminal, civil or disciplinary action.
ITEM 4 – OTHER BUSINESS ACTIVITIES
I am not engaged, actively or otherwise, in any investment-related business or occupation
outside of my activities and responsibilities at THOR. I do not have any other business activities
that account for more than 10% of my time or 10% of my revenue.
ITEM 5 – ADDITIONAL COMPENSATION
I receive no compensation other than what has been reported in Item 4. THOR offers a
bonus plan for its employees that is based on the amount of new assets referred to THOR by an
employee.
ITEM 6 - SUPERVISION
All supervised persons at THOR must work within the investment guidelines established
by the investment committee. These guidelines include selecting investments for client portfolios
from a list of securities approved by the investment committee and ensuring the asset allocation
targets and style allocation targets for each client are within the limits established in each client’s
investment policy statement. Portfolios are randomly checked from time to time by one or more
of the shareholders or employees of the firm to confirm that all portfolio guidelines are being
adhered to. Supervisor: Gregory C. Luke, (513) 271-6777.
26
Anthony M. Weaver
7346 Beechmont Ave.
Cincinnati, Ohio 45230
Phone: (513) 271-6777
Fax: (513) 271-5401
Toll Free: (877) 440-8467
www.thorwealthmanagement.com
August 13, 2025
CRD number: 6915648
BROCHURE
This brochure supplement provides information about Anthony M. Weaver that
supplements the THOR brochure. You should have received a copy of that brochure. Please
contact Gregory C. Luke, Chief Compliance Officer, at
(513) 271-6777 or
GLUKE@THORWM.COM if you did not receive THOR’s brochure or if you have any questions
about the contents of this supplement.
Additional information about Anthony M. Weaver also is available on the SEC’s
website at www.adviserinfo.sec.gov.
27
ITEM 2 – EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Anthony M. Weaver
Year of Birth: 1988
Formal Education after High School
Bowling Green State University, B.S.T., Mechanical Engineer Technology, 2012
CERTIFIED FINANCIAL PLANNER® (CFP®) Certified Financial Planner Board
of Standards, April 2023
In order to achieve and maintain certification, CFP® professionals must: 1) pass the
comprehensive CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for
Candidates and Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional
Responsibility and Rules of Conduct which put clients' interests first, 4) comply with the
Financial Planning Practice Standards which spell out what clients should be able to reasonably
expect from the financial planning engagement, and 5) complete 30 hours of continuing
education (including 2 hours of approved Ethics CE) every two years. - See more at:
http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Business Background
07/2025 – present: Wealth Advisor, THOR Wealth Management
11/2019 – 06/2025: Financial Consultant, Charles Schwab
02/2018 – 10/2019: Associate Financial Consultant, Charles Schwab
ITEM 3 – DISCIPLINARY INFORMATION
I have not been nor am I currently subject to any criminal, civil or disciplinary action.
ITEM 4 – OTHER BUSINESS ACTIVITIES
I am not engaged, actively or otherwise, in any investment-related business or occupation
outside of my activities and responsibilities at THOR. I do not have any other business activities
that account for more than 10% of my time or 10% of my revenue.
ITEM 5 – ADDITIONAL COMPENSATION
I receive no compensation other than what has been reported in Item 4.
ITEM 6 - SUPERVISION
All supervised persons at THOR must work within the investment guidelines established
by the investment committee. These guidelines include selecting investments for client portfolios
from a list of securities approved by the investment committee and ensuring the asset allocation
targets and style allocation targets for each client are within the limits established in each client’s
investment policy statement. Portfolios are randomly checked from time to time by one or more
of the shareholders or employees of the firm to confirm that all portfolio guidelines are being
adhered to. Supervisor: Mark Kleespies, (513) 271-6777.
28