Overview
Assets Under Management: $386 million
High-Net-Worth Clients: 118
Average Client Assets: $3 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Educational Seminars
Fee Structure
Primary Fee Schedule (TOLSMA INVESTMENTS FORM ADV PART 2A & 2B)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $50,000 | 1.00% |
| $10 million | $100,000 | 1.00% |
| $50 million | $500,000 | 1.00% |
| $100 million | $1,000,000 | 1.00% |
Clients
Number of High-Net-Worth Clients: 118
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 98.53
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 942
Discretionary Accounts: 145
Non-Discretionary Accounts: 797
Regulatory Filings
CRD Number: 287941
Last Filing Date: 2024-03-29 00:00:00
Website: https://tolsmainvestments.com
Form ADV Documents
Primary Brochure: TOLSMA INVESTMENTS FORM ADV PART 2A & 2B (2025-03-31)
View Document Text
Tolsma Investments, LLC
Firm Brochure – Form ADV Part 2A
5806 119th Avenue SE
Suite A #262
Bellevue, WA 98006
Tel: 425-458-3999
www.tolsmainvestments.com
jeff@tolsmainvestments.com
This brochure provides information about the qualifications and business practices of Tolsma Investments,
LLC. Please contact Jeff Tolsma at 425-458-3999, or email: jeff@tolsmainvestments.com if you have any
questions about the content of this brochure.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or any state securities administrator. Additional information about Tolsma
Investments, LLC is available on the SEC’s website at www.adviserinfo.3ec.gov. Click on the “Investment
Adviser Search” link and then search for “Investment Adviser Firm” using the firm’s IARD (“CRD”) number,
which is 287941, and/or the SEC number, which is 801-119037.
While the firm and its associates may be registered and/or licensed within a particular jurisdiction, that
registration and/or licensing in itself does not imply an endorsement by any regulatory authority, nor does it
imply a certain level of skill or training on the part of the firm or its associated personnel.
March 31, 2025
Tolsma Investments, LLC
Form ADV Part 2 – March 31, 2025
Page 1 of 22
Item 2 - Material Changes
Summary of Material Changes to Form ADV Part 2A: Firm Brochure
This item will discuss only material changes that are made to the firm’s Brochure and provide a summary of
those changes. The communication of these changes to clients will be in compliance with SEC rules and
determined by the nature of the material changes.
The following material changes have occurred since Tolsma Investments last annual updating amendment
on March 29, 2024:
None to report.
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Form ADV Part 2 – March 31, 2025
Page 2 of 22
Item 3 - Table of Contents
Item 2 - Material Changes ................................................................................................................................... 2
Item 3 - Table of Contents ................................................................................................................................... 3
Item 4 - Advisory Business ................................................................................................................................... 4
Item 5 - Fees and Compensation ......................................................................................................................... 6
Item 6 - Performance-Based Fees and Side-By-Side Management ..................................................................... 9
Item 7 - Types of Clients ...................................................................................................................................... 9
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss .............................................................. 9
Item 9 - Disciplinary Information ....................................................................................................................... 13
Item 10 - Other Financial Industry Activities and Affiliations ............................................................................ 13
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..................... 14
Item 12 - Brokerage Practices ........................................................................................................................... 16
Item 13 - Review of Accounts ............................................................................................................................ 17
Item 14 - Client Referrals and Other Compensation ......................................................................................... 17
Item 15 - Custody .............................................................................................................................................. 18
Item 16 - Investment Discretion ........................................................................................................................ 18
Item 17 - Voting Client Securities ...................................................................................................................... 18
Item 18 - Financial Information ......................................................................................................................... 19
Item 19 - Requirements for State-Registered Advisers ..................................................................................... 19
Important Information
Throughout this document Tolsma Investments, LLC may also be referred to as “the firm,” “firm,” “our,”
“we” or “us.” The client or prospective client may be also referred to as “you,” “your,” etc., and refers to a
client engagement involving a single person as well as two or more persons and may refer to natural persons
and legal entities. In addition, the term “advisor” and “adviser” are used interchangeably where accuracy in
identification is necessary (i.e., internet address, etc.).
Our firm maintains a business continuity and succession contingency plan that is integrated within the
organization to ensure it appropriately responds to events that pose a significant disruption to its
operations. A statement concerning the current plan is available under separate cover upon request.
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Form ADV Part 2 – March 31, 2025
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Item 4 - Advisory Business
Tolsma Investments, LLC is a Washington domiciled limited liability company formed in March of 2017. Our
firm is not a subsidiary of, nor does it control another financial services industry entity. In addition to our
firm’s April of 2017 registration as an investment advisor in Washington, our firm became federally
registered with the Unites States Securities and Exchange Commission (SEC) and notice filed with the state
of Washington in July 2020.
Mr. Jeffrey (Jeff) T. Tolsma is our firm’s Founder & Managing Director, and Chief Compliance Officer
(supervisor). He is also Managing Member and maintains controlling interest in the firm. Additional
information about Jeff Tolsma and his background may be found toward the end of this brochure.
Our firm provides its clients with advice on key topics such as cash flow and budgeting, investing, funding a
college education, retirement planning, and risk management, estate planning, and active discretionary
asset management, among others. We also provide educational workshops involving a broad range of
financial planning and investing topics.
An initial interview is conducted by a representative of our firm to discuss your current situation, goals and
the scope of services that may be provided to you. During or prior to this meeting you will be provided with
our Form ADV Part 2 firm brochure that includes a statement involving our privacy policy, as well as a
brochure supplement about the representative who will be assisting you. We will also ensure that any
material conflicts of interest have been disclosed to you that could be reasonably expected to impair the
rendering of unbiased and objective advice.
If you choose to engage our firm for its services, you must first execute our advisory client engagement
agreement. Thereafter discussion and analysis will be conducted to determine your financial needs, goals,
holdings, etc. Depending on the scope of the engagement, you may be asked to provide copies of the
following documents early in the process:
Wills, codicils and trusts
• Insurance policies
• Mortgage information
• Credit card statements
• Student loans
• Tax returns
• Divorce decree or separation agreement
• Current financial specifics including W-2s or 1099s
• Information on current retirement plans and benefits provided by your employer
• Statements reflecting current investments in retirement and non-retirement accounts
• Employment or other business agreements you may have in place
• Completed risk profile questionnaires or other forms provided by our firm
It is important that we are provided with an adequate level of information and supporting documentation
throughout the term of the engagement including but not limited to: source of funds, income levels, and an
account holder or attorney-in-fact’s authority to act on behalf of the account, among other information that
may be necessary for our services.
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Form ADV Part 2 – March 31, 2025
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The information and/or financial statements provided to us need to be accurate. Our firm may, but is not
obligated to, verify the information that you have provided to us which will then be used in the advisory
process.
It is essential that you inform our firm of significant issues that may call for an update to their plan. Events
such as changes in employment or marital status, an unplanned windfall, etc., can have an impact on your
circumstances and plans. Our firm needs to be aware of such events so that adjustments may be made as
necessary.
Wealth Planning
Our wealth planning engagements may be as broad-based or narrowly focused as you desire. The
incorporation of most or all of the following wealth planning components allows not only a thorough
analysis but also a refined focus of your plans so that our firm is able to assist you in reaching your objective.
Investment Strategy
We will conduct analyses of your needs, goals and time horizon to arrive at an asset allocation suited for
your plan. The analysis includes determining where your assets are maintained, whether they are tax-
efficient, as well as developing tactical allocation targets. The strategies and types of investments that may
be recommended are further discussed in Item 8 of this brochure, and our investment authority is noted in
Item 16.
Retirement Planning
We will address your savings and income strategies, conduct a review of your personal and employer-
sponsored investments, review your retirement benefits and social security options, as well determine
health care and long-term care coverage requirements.
Income Protection
We will develop a plan to address various threats to your income, such as disability, premature death as well
as outliving an income stream. Advice may be provided on ways to minimize such risks and about weighing
the costs of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not
purchasing insurance (“self-insuring”).
Asset Protection
Our review typically includes an analysis of your exposure to estate taxes and your current estate plan,
which may include whether you have a will, powers of attorney, trusts and other related documents. We
may assess ways to minimize or avoid future estate taxes by implementing estate planning and charitable
giving strategies. We generally recommend that you consult with a qualified attorney when you initiate,
update, or complete estate planning activities. We may provide you with contact information for attorneys
who specialize in estate planning when you wish to hire an attorney for such purposes. From time-to-time,
we will participate in meetings or phone calls between you and your attorney with your prior approval.
Family Events
A review of your income and expenses will be conducted to determine your current surplus or deficit. Based
upon the results, we will provide advice on prioritizing how any surplus should be used, or how to reduce
expenses if they exceed your income. In addition, advice on the prioritization of which debts to repay may
be provided, based upon such factors as the debt’s interest rate and any income tax ramifications.
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Form ADV Part 2 – March 31, 2025
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Recommendations may also be made regarding the appropriate level of cash reserves for emergencies and
other financial goals. These recommendations are based upon a review of cash accounts (such as money
market funds) for such reserves and may include strategies to save desired reserve amounts.
Advice involving college funding may include projecting the amount that will be needed to achieve post-
secondary education funding goals, along with savings strategies and the “pros-and-cons” of various college
savings vehicles that are available. We are also available to review your financial picture as it relates to
eligibility for financial aid or the best way to contribute to family members, such as grandchildren, if
appropriate.
Separation or divorce can have a major impact on your goals and plans. We will work with you to help you
gain an understanding of your unique situation and provide you with a realistic financial picture so that you
are in a better situation to communicate with legal counsel, a mediator or soon to be ex-spouse. We can
assist in the completion of cash flow and net worth projections, budget analysis, as well as help you to
understand what the financial consequences and/or benefits are involving a settlement.
Assisting other family members, such as an elderly parent, also has an effect on family savings and
investments. Our analysis will address these topics, when appropriate.
Business Consultation
We are available to assist small businesses in a variety of ways to include business strategy, practice
management, general financial advice, debt management, as well as assisting you with matters involving
coordination with your financial institution, attorney, or accounting firm.
Educational Workshops
We provide both paid and complimentary educational sessions for those desiring information on personal
finance and investing. Topics may include issues related to general financial planning, educational funding,
estate planning, retirement strategies, implications involving changes in marital status, and various other
current economic or investment topics. Our workshops are educational in nature and do not involve the sale
of insurance or investment products.
Wrap Fee Programs
Our firm does not sponsor or serve as a portfolio manager in an investment program involving wrapped
(bundled) fees.
Client Assets Under Management
We have $377,793,038 in regulatory assets under management on a non-discretionary basis, and
$33,154,789 in regulatory assets under management on a discretionary basis as of December 31, 2024.
Item 5 - Fees and Compensation
Forms of payment are based on the types of services being provided, term of service, etc., and will be stated
in your engagement agreement with our firm. Our invoice will be provided each time we assess our fee, and
it will include the fee to be charged, the formula used to calculate our fee, and the time period covered by
the fee.
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Fees may be paid by check or draft from US-based financial institutions. With your prior authorization,
payment may also be made by automated clearing house (ACH), as well as credit or debit via qualified,
unaffiliated PCI compliant1 third-party processors. We do not accept cash, money orders or similar forms of
payment for our engagements. For our non-discretionary engagements, we do not withdraw our fee from
your investment account held at your custodian of record. For all discretionary engagements, we will
withdraw our management fee directly from your account, on a monthly basis.
Types of Fees and Payment Schedule
Retainer Fee Engagements
Through our retainer services engagement we will assist you over the course of the year, creating your
foundation (your plan) and working with you to accomplish various planning components or action items.
We are available to help you in opening and maintaining an investment account at the custodian of your
choice, and we will provide portfolio allocation adjustments when necessary. We will meet with you three to
four times per year, depending on your needs and schedule, and we will address your questions when you
need us.
The retainer fee is $4,000 per year, paid in equal monthly or quarterly installment periods. The initial fee is a
prepayment for services to be rendered and is due upon execution of the engagement agreement, which
may require proration based on the days remaining in the period. The remaining portion is paid in arrears in
equal installments thereafter until the end of the 12-month period. Note that the fee is due within 10 days
of invoice. The agreed upon services will be rendered on an ongoing basis and will be continued from year to
year until the engagement is amended or terminated by either the client or the advisor.
Hourly Engagements
Hourly engagements are for services that are very limited in scope, such as assisting someone with their
401(k) allocation. Our hourly rate is $250 per hour, billed in 10-minute increments, and a partial increment
(e.g., seven minutes) will be treated as a whole increment. There is not a deposit requirement; the total fee
will be due upon delivery of the limited scope plan or advice and the engagement ends after delivery.
Active Discretionary Asset Management
Active portfolio management with discretion is a total return approach to asset management. The cost for
this engagement will be 1% of the assets under management.
Educational Workshops
Workshops sessions are held as either paid or complimentary.
Discounting of Advisory Fees
Our published fees are not negotiable but may be discounted by our firm. For example, we may provide a
discount to our associates and their immediate family members, former clients, etc. We also offer
complimentary financial planning services to clients that invest $250,000 or more in our discretionary asset
management service. We strive to offer fees that are reasonable in light of the experience of the firm and its
associates as well as the range of services to be rendered to our clients.
1 For an explanation of the term “PCI,” who the PCI Security Standards Council is, as well as its comprehensive standards to enhance
payment card data security, please go to https://www.pcisecuritystandards.org/pci_security/
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Termination of Services
Either party may terminate the agreement at any time by communicating the intent to terminate in writing.
If you verbally notify our firm of the termination and, if in two business days following this notification, we
have not received your notice in writing, we will make a written notice of the termination in our records and
send you our own termination notice as a substitute. Our firm will not be responsible for investment
allocation, advice or transactional services upon receipt of a termination notice.
If a client did not receive our Form ADV Part 2 firm brochure at least 48 hours prior to entering into our
agreement, then that client will have the right to terminate the engagement without fee and penalty within
five business days after entering into the agreement. If a client terminates a project-based or hourly
planning service after this five-day period, we are not obligated to provide them with a plan, to include a
partial plan. Retainer clients will be refunded based on a per-day prorated basis from the date of the last
payment until the date of termination notice.
Our firm will return any prepaid, unearned fees (including some or the entire initial retainer fee) within 30
days of the firm’s receipt of termination notice. Return of payment to a client for our services will only be
completed via check from our firm’s US-based financial institution; no credits or “transaction reversals” will
be issued. Return of prepaid fees will never involve a personal check, cash or money order from our firm or
from an associate of our firm.
Additional Client Fees
Any transactional or service fees (sometimes termed brokerage fees), individual retirement account fees,
qualified retirement plan fees, account termination fees, or wire transfer fees will be borne by the account
holder and per the separate fee schedule of the custodian of record. Fees paid by our clients to our firm for
our advisory services are separate from any of these fees or other similar charges. In addition, our advisory
fees are separate from internals fees or charges associated with mutual funds, exchange-traded funds
(ETFs), exchange-traded notes (ETNs), or other similar investments.
Per annum interest at the current statutory rate in which the client resides may be assessed on fee balances
past due more than 30 days, and we may refer overdue accounts to collections or legal counsel for
processing. We reserve the right to suspend some or all services once an account is deemed past due.
Additional information about our fees in relationship to our brokerage/operational practices is noted in Item
12.
External Compensation involving the Sale of Securities
Our firm does not charge or receive a commission or a mark-up on securities transactions, nor will the firm
or an associate be paid a commission on the purchase of a securities holding that is recommended to a
client. We do not receive “trailer” or SEC Rule 12b-1 fees from an investment company that may be
recommended to a client. Fees charged by such issuers are detailed in prospectuses or product descriptions
and interested investors are always encouraged to read these documents before investing. Our firm and its
associates receive none of these described or similar fees or charges.
Our clients have the right to purchase recommended or similar investments through a service provider of
their own choosing.
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Item 6 - Performance-Based Fees and Side-By-Side Management
Our firm’s advisory fees will not be based on a share of capital gains or capital appreciation (growth) of any
portion of managed funds, also known as performance-based fees. Our fees will also not be based on side-
by-side management, which refers to a firm simultaneously managing accounts that do pay performance-
based fees (such as a hedge fund) and those that do not.
Item 7 - Types of Clients
We provide advisory services to individuals and high net worth individuals of all investment experience, as
well as small businesses. We do not require minimum income, minimum asset levels or other similar
preconditions. We reserve the right to waive or reduce certain fees based on unique individual
circumstances, special arrangements or preexisting relationships. Tolsma Investments, LLC reserves the right
to decline services to any prospective client for any nondiscriminatory reason.
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss
Method of Analysis
We employ what we believe to be an appropriate blend of fundamental, technical, and cyclical analyses. For
example, fundamental analysis may involve evaluating economic factors including interest rates, the current
state of the economy, or the future growth of an industry sector. Technical and cyclical analysis may involve
studying the historical patterns and trends of securities, markets, or economies as a whole in an effort to
determine potential future behaviors and the estimation of price movement. Our research is often drawn
from sources such as financial periodicals, reports from economists and other industry professionals, as well
as regulatory filings, such as annual reports, prospectuses, etc.
Investment Strategy
Generally, our investment advice is based on a globally diversified strategy involving a long-term, disciplined
approach that manages risk through appropriate asset allocation. We recognize that each client's needs and
goals are different; subsequently, portfolio strategies and underlying investment vehicles may vary. The
following are common strategies utilized within our client's portfolios:
Modern Portfolio Theory
Modern Portfolio Theory states that by employing securities whose price movements have historically low
correlations, it is possible to create an efficient portfolio that can offer the highest expected return for a
given level of risk, or one with the lowest level of risk for a given expected return. The practice of Modern
Portfolio Theory does not employ market timing or stock selection methods of investing but rather a long
term, buy-and-hold strategy with periodic rebalancing of the account to maintain desired risk levels.
Core + Satellite
This strategy blends passive (or index) and active investing, where passive investments are used as the basis
or “core” of a portfolio and actively managed investments are added as “satellite” positions. The portfolio
core holdings are indexed to potentially more efficient asset classes, while outlying selections are generally
limited to active holdings in an attempt to outperform a particular category (sector), or a selection of
particular positions to increase core diversification, or to improve portfolio performance. For example, the
core of a portfolio may be built with low-cost index funds or ETFs; satellite holdings would include active
investments (e.g., active mutual funds or ETFS) with unique strategies that are believed capable of adding
value beyond a stated benchmark over a full market cycle.
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Recommended Investments
We will strive to create portfolios that contain investment vehicles that are diversified, tax-efficient, and
low-cost investments whenever practical. We typically recommend a broad range of mutual funds or ETFs
for clients’ portfolios.
Total Return Approach
Maximizing capital appreciation potential, high income from dividends and option premium selling, and
compounding capital over time. Long-term exposure to stock market while using short-term option to sell
cash-covered puts and covered calls. This strategy will always hold 100% stocks, broadly diversified when
invested, or will hold cash out of the market with cash covered put writing.
Risk of Loss
Tolsma Investments, LLC cannot warrant or guarantee the achievement of a planning goal, or any particular
level of account performance or that an account will be profitable over time. Past performance is not
necessarily indicative of future results. Our firm believes its strategies and investment recommendations are
designed to produce the appropriate potential return for the given level of risk; however, there is no
guarantee that an investment objective will be achieved. Investing in securities involves risk of loss that
clients should be prepared to bear. While the following list is not exhaustive, we provide some examples of
such risk in the following paragraphs, and we believe it is important that our clients review and consider
each prior to investing.
Active Portfolio Management
A portfolio that employs active management strategies (e.g., tactical trading) may, at times, outperform or
underperform various benchmarks or other strategies. In an effort to meet or surpass these benchmarks,
active portfolio management may require more frequent trading or “turnover.” This may result in shorter
holding periods, higher transactional costs and/or taxable events generally borne by the client, thereby
potentially reducing, or negating certain benefits of active asset management.
Company Risk
When investing in securities, such as stocks, there is always a certain level of company or industry-specific
risk that is inherent in each company or issuer. There is the risk that the company will perform poorly or
have its value reduced based on factors specific to the company or its industry. This is also referred to as
unsystematic risk and can be reduced or mitigated through diversification.
Core + Satellite Strategies
Strategies involving Core + Satellite investing may have the potential to be affected by “active risk” (or
“tracking error risk”), which might be defined as a deviation from a stated benchmark. Since the core
portfolio attempts to closely replicate a stated benchmark, the source of the tracking error or deviation may
come from a satellite portfolio or position, or from a “sample” or “optimized” index fund or ETF that may
not as closely align the stated benchmark.
Currency Risk
The risk of loss from fluctuating foreign exchange rates when a portfolio has exposure to foreign currency or
in foreign currency traded investments is known as currency risk.
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Total Return Approach
Broad market risk with index averages (S&P 500 Index, Nasdaq 100 index, and Dow Jones Industrial Average
Index) and single company risk (Berkshire Hathaway Inc., Class B). The strategy will manage risks by always
holding a diversified index of stocks, and one individual stock. The option overlay, and active trading part of
this strategy with cash covered put writing and covered calls will always be covered with capital (cash) in the
account, or the broad indices owned in the account. These option trades are conservative in nature, in that
they derive premium income to be used to compound capital and potentially enhance the return above the
underlying index it invests in normally, and are covered.
Equity (Stock) Risk
Common stocks are susceptible to general stock market fluctuations and to volatile increases or decreases in
value as market confidence in and perceptions of their issuers change. If an investor held common stock or
common stock equivalents of any given issuer, they may be exposed to greater risk than if they held
preferred stocks and debt obligations of the issuer. Preferred stocks can be affected by interest rate and
liquidity risks (described in adjacent paragraphs). Also note that their dividend payment is not guaranteed;
some are subject to a call provision, meaning the issuer can redeem its preferred shares on demand, and
usually when interest rates have fallen.
ETF and Mutual Fund Risks
The risk of owning ETFs and mutual funds reflect their underlying securities (e.g., stocks, bonds, derivatives,
etc.). These forms of securities typically carry additional expenses based on their share of operating
expenses and certain brokerage fees, which may result in the potential duplication of certain fees. Certain
ETFs and indexed funds have the potential to be affected by “active risk;” a deviation from its stated index
(e.g., S&P 500).
While many ETFs and index mutual funds are known for their potential tax-efficiency and higher “qualified
dividend income” (QDI) percentages, there are asset classes within these investment vehicles or holding
periods within that may not benefit. Shorter holding periods, as well as commodities and currencies (that
may be a holding within an ETF or mutual fund), may be considered “non-qualified” under certain tax code
provisions. A holding’s QDI will be considered when tax-efficiency is an important aspect of the client’s
portfolio.
Leveraged and/or inverse ETFs attempt to achieve multiples of the performance of an index or benchmark
through the opposite (inverse) of the performance of the tracked index or benchmark. This strategy
attempts to profit from, or hedge exposures to, downward drifting markets. There is risk involving this
strategy and part of the concern is based on the fact that leveraged and inverse exchange traded funds
"reset" daily, which means they are designed to achieve their stated objectives on a daily basis. It is due to
the compounding effect of daily adjustments that ETF performance over longer periods of time can differ
significantly from the performance (or inverse of the performance) of an underlying index or benchmark
during the same period. This effect is potentially magnified during volatile markets. If effects contrary to the
ETF strategy occur, losses may be significant; therefore, leveraged and/or inverse ETFs will be considered for
portfolios either properly hedged or for clients able to sustain potentially higher risks. Leveraged and inverse
ETFs will not be used in portfolios where a "buy-and-hold" philosophy is important.
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Failure to Implement
As our planning client, you are free to accept or reject any or all of the recommendations made to you.
While an advisory firm cannot guarantee future performance, a plan will not succeed if it is not
implemented. Clients who choose not to take the steps recommended in their plan may face an increased
risk that their stated goals and objectives will not be achieved.
Financial Risk
Excessive borrowing to finance a business operation increases profitability risk because the company must
meet the terms of its obligations in good times and bad. During periods of financial stress, the inability to
meet loan obligations may result in bankruptcy and/or a declining market value.
Fixed Income Risks
Various forms of fixed income instruments, such as bonds, money market or bond funds may be affected by
various forms of risk, including:
Credit Risk - The potential risk that an issuer would be unable to pay scheduled interest or repay
principal at maturity, sometimes referred to as “default risk.” Credit risk may also occur when an issuer’s
ability to make payments of principal and interest when due is interrupted. This may result in a negative
impact on all forms of debt instruments, as well as funds or ETF share values that hold these issues.
Bondholders are creditors of an issuer and have priority to assets before equity holders (i.e.,
stockholders) when receiving a payout from liquidation or restructuring. When defaults occur due to
bankruptcy, the type of bond held will determine seniority of payment.
Interest Rate Risk - The risk that the value of the fixed income holding will decrease because of an
increase in interest rates.
Reinvestment Risk - With declining interest rates, investors may have to reinvest interest income or
principal at a lower rate.
Fundamental Analysis
The challenge involving fundamental analyses is that information obtained may be incorrect; the analysis
may not provide an accurate estimate of earnings, which may be the basis for a security’s value. If a
security’s price adjusts rapidly to new information, a fundamental analysis may result in unfavorable
performance.
Inflation Risk
Also called purchasing power risk; the chance that the cash flows from an investment won’t be worth as
much in the future because of changes in purchasing power due to inflation.
Liquidity Risk
The inability to readily buy or sell an investment for a price close to the true underlying value of the asset
due to a lack of buyers or sellers. For example, while certain types of fixed income instruments are generally
liquid (e.g., bonds), there are risks which may occur such as when an issue trading in any given period does
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not readily support “buys and sells” at an efficient price. Conversely, when trading volume is high, there is
also a risk of not being able to purchase a particular issue at the desired price.
Market Risk
This is also called systematic risk. In cases where markets are under extreme duress, many securities lose
their ability to provide diversification benefits. This is called systemic risk.
Passive Investing
A portfolio that employs a passive, efficient markets approach has the risk of generating lower-than-
expected returns due to its broad diversification when compared to a portfolio more narrowly focused.
Political Risk
The risk of financial and market loss because of political decisions or disruptions in a particular country or
region and may also be known as "geopolitical risk."
Research Data
When research and analyses are based on commercially available software, rating services, general market
and financial information, or due diligence reviews, a firm is relying on the accuracy and validity of the
information or capabilities provided by selected vendors, rating services, market data, and the issuers
themselves. While our firm makes every effort to determine the accuracy of the information received, we
cannot predict the outcome of events or actions taken or not taken, or the validity of all information
researched or provided which may or may not affect the advice on or investment management of an
account.
Technical Analysis
The risk of investing based on technical analyses is that it may not consistently predict a future price
movement; the current price of a security may reflect all known information. This may occur due to analyst
bias or misinterpretation, a sector analysis error, late recognition of a trend, etc.
Item 9 - Disciplinary Information
Neither the firm nor its management has been involved in a material criminal or civil action in a domestic,
foreign or military jurisdiction, an administrative enforcement action, or self-regulatory organization
proceeding that would reflect poorly upon our offering advisory business or its integrity.
Item 10 - Other Financial Industry Activities and Affiliations
Firm policies require associated persons to conduct business activities in a manner that avoids conflicts of
interest between the firm and its clients, or that may be contrary to law. We will provide disclosure to each
client prior to and throughout the term of an engagement regarding any conflicts of interest involving its
business relationships that might reasonably compromise its impartiality or independence.
Our advisory firm and its management are not registered nor have an application pending to register as a
Financial Industry Regulatory Authority (FINRA) or National Futures Association (NFA) member firm or
associated person of such a firm, nor are we required to be registered with such entities. Neither our firm
nor its management is or has a material relationship with any of the following types of entities:
accountant or accounting firm
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Form ADV Part 2 – March 31, 2025
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another investment advisor, to include financial planning firms, municipal advisors, sub-advisors or
third-party investment managers; nor do we recommend, select or utilize their services
bank, credit union or thrift institution, or their separately identifiable departments or divisions
insurance company or insurance agency
lawyer or law firm
pension consultant
real estate broker, dealer or advisor
sponsor or syndicator of limited partnerships
trust company
issuer of a security, to include investment company or other pooled investment vehicle (including a
mutual fund, closed-end investment company, unit investment trust, private investment company or
“hedge fund,” and offshore fund)
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Tolsma Investments, LLC holds itself to a fiduciary standard, which means the firm and its associates will act
in the utmost good faith, performing in a manner believed to be in the best interest of its clients. Our firm
believes that business methodologies, ethics rules, and adopted policies are designed to eliminate or at least
minimize material conflicts of interest and to appropriately manage any material conflicts of interest that
may remain. You should be aware that no set of rules can possibly anticipate or relieve all material conflicts
of interest. Our firm will disclose to its advisory clients any material conflict of interest relating to the firm,
its representatives, or any of its employees which could reasonably be expected to impair the rendering of
unbiased and objective advice.
Code of Ethics
We have adopted a Code of Ethics that establishes policies for ethical conduct for our personnel. Our firm
accepts the obligation not only to comply with applicable laws and regulations but also to act in an ethical
and professionally responsible manner in all professional services and activities. Firm policies include
prohibitions against insider trading, circulation of industry rumors, and certain political contributions, among
others. Our firm periodically reviews and amends its Code of Ethics to ensure that it remains current, and
requires firm personnel to annually attest to their understanding of and adherence to the firm’s Code of
Ethics. A copy of the firm’s Code of Ethics is made available to any client or prospective client upon request.
Privacy Policy Statement
We respect the privacy of all clients and prospective clients (collectively termed “customers”), both past and
present. It is recognized that you have entrusted our firm with non-public personal information and it is
important that both access persons and customers are aware of firm policy concerning what may be done
with that information.
The firm collects personal information about customers from the following sources:
• Information customers provide to complete their financial plan or investment recommendation;
• Information customers provide in engagement agreements and other documents completed in
connection with the opening and maintenance of an account;
• Information customers provide verbally; and
• Information received from service providers, such as custodians, about customer transactions.
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The firm does not disclose non-public personal information about our customers to anyone, except in the
following circumstances:
• When required to provide services our customers have requested;
• When our customers have specifically authorized us to do so;
• When required during the course of a firm assessment (i.e., independent audit); or
• When permitted or required by law (i.e., periodic regulatory examination).
Within the firm, access to customer information is restricted to personnel that need to know that
information. All access persons and service providers understand that everything handled in firm offices are
confidential and they are instructed not to discuss customer information with someone else that may
request information about an account unless they are specifically authorized in writing by the customer to
do so. This includes providing information about a family member’s account.
To ensure security and confidentiality, the firm maintains physical, electronic, and procedural safeguards to
protect the privacy of customer information.
The firm will provide you with its privacy policy on an annual basis and at any time, in advance, if firm
privacy policies are expected to change.
Firm Recommendations and Conflicts of Interest
Neither the firm nor an associate is authorized to recommend to a client, or effect a transaction for a client,
involving any security in which the firm or a “related person” (e.g., associate, an immediate family member,
etc.) has a material financial interest, such as in the capacity as a board member, underwriter or advisor to
an issuer of securities, etc.
An associate is prohibited from borrowing from or lending to a client unless the client is an approved lending
institution.
Our firm remains focused on ensuring that its offerings are based upon the needs of its clients, not resultant
fees received for such services. We want to note that you are under no obligation to act on a
recommendation from our firm and, if you elect to do so, you are under no obligation to complete them
through our firm or a service provider whom we may recommend.
Our firm does not trade for its own account (e.g., proprietary trading). The firm’s related persons may buy or
sell securities that are the same as, similar to, or different from, those recommended to clients for their
accounts, and this poses a conflict of interest. We mitigate this conflict by ensuring that we have policies and
procedures in place to ensure that the firm or a related person will not receive preferential treatment over a
client. In an effort to reduce or eliminate certain conflicts of interest involving personal trading (i.e., trading
ahead of client recommendation, etc.), firm policy may require that we periodically restrict or prohibit
related parties’ transactions. Any exceptions must be approved in writing by our Chief Compliance Officer,
and personal trading accounts are reviewed on a quarterly or more frequent basis. Please refer to Item 6 of
the accompanying Form ADV Part 2B for further details.
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Item 12 - Brokerage Practices
Factors Used to Select Broker/Dealers for Client Transactions
Tolsma Investments, LLC does not maintain physical custody of your assets. Your account must be
maintained by a qualified custodian (generally a broker/dealer, bank or trust company) that is frequently
reviewed for its capabilities to serve in that capacity by their respective industry regulatory authority. Our
firm is not a custodian, there not an affiliate that is a custodian; nor does a custodian supervise our firm, its
activities or our associates.
We do not require that you open and maintain an accountant with a specific custodian. You may engage the
custodian or broker of your choice. Should you prefer that we suggest a provider to you, our
recommendation will be based on your needs, overall cost, and ease of use. We might suggest Fidelity
Investments, The Vanguard Group, or Interactive Brokers, LLC as your custodian, but we do not have a
formal arrangement with their firm. Note that you will open your account with your custodian by entering
into an account agreement directly with them. We do not open the account for you but we may assist you in
that process if you prefer.
Our firm prohibits non-cash compensation (termed "soft dollars" in certain jurisdictions) and will not “pay
up” to receive additional services from a service provider, including the above-noted custodians. All
compensation paid to the firm is paid directly by our clients as noted in Item 5. We also do not receive
referrals from a custodian, nor are client referrals a factor in our recommendation of a custodian.
Best Execution
In light of the nature of our firm’s advisory services, it is believed “best execution” review obligations with
regard to client transactions are not required under current industry guidelines.
Directed Brokerage
Our firm does not require or engage in directed brokerage involving client account unless you engage us in
our discretionary active portfolio engagement. Our firm utilizes our discretionary active management
exclusively with Interactive Brokers, LLC. Otherwise, clients are free to use any particular provider to execute
their transactions, and they are responsible for negotiating any terms or arrangements for their account.
Our firm will not be obligated to conduct due diligence of the client’s selected service provider, seek better
execution services or prices from any provider, or aggregate client transactions for trade execution. Since
your transactions are completed at a service provider of your choice, you may potentially pay more for your
transaction or experience wider price spreads.
Aggregating Securities Transactions
Trade aggregation involves the purchase or sale of the same security for several clients/accounts at
approximately the same time. This may also be termed “blocked, “bunched” or “batched” orders.
Aggregated orders are effected in an attempt to obtain better execution, negotiate favorable transaction
rates, or to allocate equitably among multiple client accounts should there be differences in prices,
brokerage commissions or other transactional costs that might otherwise be unobtainable through
separately placed orders. We only serve accounts at custodians of our clients’ choice and are unable to
aggregate trades. Since your transactions are completed independently at the provider of your choice, you
may potentially pay more for your transaction or experience wider price spreads when compared to
accounts where trades have been aggregated.
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Item 13 - Review of Accounts
Periodic Reviews
Periodic financial check-ups or reviews are recommended if you are receiving our financial planning services.
We believe they should occur at least on an annual basis. Reviews will be conducted by Jeff Tolsma and
typically involve analysis and possible revision of your previous financial plan or investment allocation. A
copy of revised written plans or asset allocation reports in printed or digital format will be provided to the
client upon request. Unless provided for in your engagement agreement (e.g., retainer service), reviews are
generally conducted under a new or amended agreement and will be assessed at our current fee rate.
Retainer clients’ investment accounts are reviewed on a quarterly or more frequent basis by Jeff Tolsma.
Client-level investment account reviews are also completed by Jeff Tolsma, and we recommend that they
occur on at least an annual basis. A copy of a revised written investment guideline or asset allocation report
in printed or digital format will be provided to the client upon request.
Non-Periodic Reviews
You should contact our firm for additional reviews when you anticipate or have experienced changes in your
financial situation (i.e., changes in employment, an inheritance, the birth of a new child, etc.), or if you
prefer to change requirements involving your investment account. Non-periodic reviews are conducted by
Jeff Tolsma, under a new or amended agreement, and fees may be assessed at our published rate. A copy of
revised plans or asset allocation reports will be provided to the client upon request.
Additional retainer client investment account reviews by Jeff Tolsma may be triggered by news or research
related to a specific holding, a change in our view of the investment merits of a holding, or news related to
the macroeconomic climate affecting a sector or holding within that sector. A portfolio may be reviewed for
an additional holding or when an increase in a current position is under consideration. Account cash levels
above or below what we deem appropriate for the investment environment, given the client's stated
tolerance for risk and investment objectives, may also trigger a review.
Client Reports
You will receive account statements sent directly from mutual fund companies, transfer agents, plan
administrators, custodians or brokerage companies where your investments are held. We urge you to
carefully review these account statements for accuracy and clarity, and to ask questions when something is
not clear.
Our firm does not provide account-level performance reporting. Clients are urged to carefully review and
compare account statements that they have received from their account custodian with any report they
may receive from any source if that report contains any type of performance information.
Item 14 - Client Referrals and Other Compensation
We do not engage in solicitation activities. If we receive or offer an introduction to a client, we do not pay or
earn referral fee, nor are there established quid pro quo arrangements. Each client retains the option to
accept or deny such referral or subsequent services.
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Item 15 - Custody
Accounts will be maintained by an unaffiliated, qualified custodian. Assets are not maintained by our firm or
any associate of our firm. In keeping with this policy involving our clients’ funds or securities, our firm:
Restricts the firm or an associate from serving as trustee or having general power of attorney over a
client account;
Prohibits any associate from having authority to directly withdraw securities or cash assets from a client
account;
Does not accept or forward client securities (i.e., stock certificates) erroneously delivered to our firm;
Will not collect advance fees of $500 or more for services that are to be performed six months or more
into the future; and
Will not authorize an associate to have knowledge of a client’s account access information (i.e., online
401(k), brokerage or bank accounts) if such access would allow physical control over account assets.
The client’s custodian of record will provide transaction confirmations and account statements, which will
include all debits and credits for each period. Statements are provided on at least a quarterly basis or as
transactions occur within their account. Our firm will not create an account statement for a client or serve as
the sole recipient of an account statement.
As a reminder, should a client ever receive a report from any source that includes investment performance
information, they are urged to carefully review and compare their account statements they have received
directly from the custodian of record with any performance-related report.
Item 16 - Investment Discretion
We offer discretionary asset management to clients who have a minimum of $50,000 in investable assets to
dedicate to this engagement. We require that clients who engage our firm in this regard utilize Interactive
Brokers, LLC as the custodian. Clients will be required to execute our firm’s discretionary client agreement
for these engagements.
Item 17 - Voting Client Securities
You may periodically receive proxies or other similar solicitations sent directly from their custodian or
transfer agent. If we receive a duplicate copy, note that we do not forward these or any correspondence
relating to the voting of your securities, class action litigation, or other corporate actions.
Our firm does not vote proxies on behalf of an account. We do not offer guidance on how to vote proxies,
nor will we offer guidance involving any claim or potential claim in any bankruptcy proceeding, class action
securities litigation or other litigation or proceeding relating to securities held at any time in a client account,
including, without limitation, to file proofs of claim or other documents related to such proceeding, or to
investigate, initiate, supervise or monitor class action or other litigation involving client assets. We will
answer limited questions with respect to what a proxy voting request or other corporate matter may be and
how to reach the issuer or their legal representative.
Account holders of record will maintain exclusive responsibility for directing the manner in which proxies
solicited by issuers of securities that are beneficially owned by them shall be voted, as well as making all
other elections relative to mergers, acquisitions, tender offers or other legal matters or events pertaining to
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their holdings. Account holders should consider contacting the issuer or their legal counsel involving specific
questions they may have with respect to a particular proxy solicitation or corporate action.
Item 18 - Financial Information
Our advisory firm will not take physical custody of client assets, nor do we have the type of account
authority to have such control.
Engagements with our firm do not require that we collect fees from a client of $500 or more for our advisory
services that we have agreed to perform six months or more into the future.
Neither our firm nor its management serve as general partner for a partnership or trustee for a trust in
which the firm’s advisory clients are either partners of the partnership or beneficiaries of the trust.
The firm and its management do not have a financial condition likely to impair its ability to meet
commitments to clients, nor has the firm and its management been the subject of a bankruptcy petition.
Due to the nature of our firm’s advisory services and operational practices, an audited balance sheet is not
required nor included in this brochure.
Item 19 - Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to provide a response to
this item.
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Tolsma Investments, LLC
Brochure Supplement - Form ADV Part 2B
5806 119th Avenue SE
Suite A #262
Bellevue, WA 98006
Tel: 425-458-3999
www.tolsmainvestments.com
jeff@tolsmainvestments.com
Jeffrey T. Tolsma
Founder & Managing Director
Chief Compliance Officer
Investment Advisor Representative
Member-Manager
March 31, 2025
This brochure provides information about Jeff Tolsma that supplements the Tolsma Investments, LLC Form
ADV Part 2A firm brochure. You should have received a copy of that brochure. Please contact Jeff Tolsma at
425-458-3999 or jeff@tolsmainvestments.com if you did not receive the full brochure or if you have any
questions about the contents of this supplement. Additional information about Jeff Tolsma is available on the
Securities and Exchange Commission’s (SEC) website at www.adviserinfo.sec.gov.
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Item 2 - Educational Background and Business Experience
Regulatory guidance requires the firm to disclose relevant post-secondary education and professional
training for each principal executive and associate of the firm, as well as their business experience for at
least the most recent five years.
Principal Executive Officers and Management Persons
Founder/Managing Director/Chief Compliance Officer/Investment Advisor Representative/Managing Member
Jeffrey (Jeff) Tiede Tolsma
Year of Birth: 1980 / CRD Number: 5912252
Educational Background and Business Experience
Educational Background
Bachelor of Arts (Recreation Management), Brigham Young University; Provo, UT (2003-2009)
Certified Financial Planner™ (CFP®)2
General Securities Representative Examination/FINRA Series 7 1 (Inactive)
Uniform Securities State Agent Law Examination/NASAA Series 63 1
Uniform Combined State Law Examination/NASAA Series 66 1
Insurance Agent License/Washington Office of the Insurance Commissioner 1
Business Experience
Tolsma Investments, LLC (03/2017-Present)
Newcastle, WA
Founder & Managing Director/Managing Member (03/2017-Present)
Chief Compliance Officer/Investment Advisor Representative (04/2017-Present)
Fidelity Investments (03/2011-03/2017)
Bellevue, WA
Financial Consultant
TWG Insurance (01/2009-03/2011)
Colleyville, TX
Account Executive
1 Financial Industry Regulatory Authority (FINRA), North American Securities Administrators Association (NASAA) and state insurance
examinations are "criterion based;" candidates who pass the exam are considered to have met the minimum competency level. The
completion of an industry examination does not constitute or imply a person is “approved” or “endorsed” by a state, federal or
industry regulatory body.
2 Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally
registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and
ongoing certification requirements.
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Item 3 - Disciplinary Information
Registered investment advisors are required to disclose certain material facts about its associated personnel
regarding any legal or disciplinary events, including criminal or civil action in a domestic, foreign or military
court, or any proceeding before a state, federal or foreign regulatory agency, self-regulatory organization, or
suspension or sanction by a professional association for violation of its conduct rules, that would be material
to your evaluation of each officer or a supervised person providing investment advice. Jeff Tolsma has not
been the subject of any such event.
Item 4 - Other Business Activities
Investment advisor representatives are required to disclose outside business activities that account for a
significant portion of their time or income, or that may present a conflict of interest with their advisory
activities.
Neither Jeff Tolsma nor our advisory firm has a material relationship with the issuer of a security. He is not
registered, nor has an application pending to register, as a registered representative of a broker/dealer or
associated person of a futures commission merchant, commodity pool operator, or commodity trading
advisor. He does not receive commissions, bonuses or other compensation based on the sale of securities,
including that as a registered representative/associated person of a broker or dealer, or the distribution or
service (“trail”) fees from the sale of mutual funds.
Item 5 - Additional Compensation
Neither our advisory firm nor Jeff Tolsma is compensated for advisory services involving performance-based
fees. In addition, firm policy does not allow associated persons to accept or receive additional economic
benefit, such as sales awards or other prizes, for providing advisory services to firm clients.
Item 6 - Supervision
Jeff Tolsma serves as the firm’s Chief Compliance Officer. Because supervising oneself poses a conflict of
interest, the firm has adopted policies and procedures to mitigate this conflict and may use the services of
unaffiliated professionals to ensure the firm’s oversight obligations are met. Questions relative to the firm,
its services, or this brochure supplement may be made to the attention of Jeff Tolsma at 425-458-3999.
Additional information about the firm, other advisory firms, or an associated investment advisor
representative is available on the internet at www.adviserinfo.sec.gov. A search of this site for firms may be
accomplished by firm name or a unique firm identifier, known as an IARD or CRD number. The CRD number
for Tolsma Investments, LLC is 287941, the SEC number is 801-119037, and Jeff Tolsma’s CRD number is
5912252. The business and disciplinary history, if any, of an investment advisory firm and its representatives
may also be obtained by calling the Washington Department of Financial Institutions’ Securities Division at
(360) 902-8760.
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