View Document Text
Disclosure Brochure
(Part 2A of Form ADV)
TOTAL WEALTH PLANNING, LLC
4665 Cornell Rd, Suite 160
Cincinnati, OH 45241
513-984-6696 (Call / Text)
866-672-8251 (Fax)
www.twpteam.com
ROB@TWPTEAM.COM
This Form ADV2A (“Disclosure Brochure”) provides information about the
qualifications and business practices of Total Wealth Planning, LLC (“the Firm”
CRD# 174434). If you have any questions about the contents of this Disclosure
Brochure, please contact us via phone or text at 513-984-6696, or by email at:
info@twpteam.com.
The information in this Disclosure Brochure has not been approved or verified
by the U. S. Securities and Exchange Commission (“SEC”), or by any state
securities authority. Being registered with the SEC alone does not imply any
level of skill or training. This Disclosure Brochure provides information through
Shoreline to assist you in determining whether to retain the Advisor.
Additional information about the Firm and its Advisory Persons is available on
the SEC’s website at www.adviserinfo.sec.gov by searching with our Firm name
or our CRD# 174434.
December 26, 2025
Total Wealth Planning, LLC
Material Changes
Annual Update
The Material Changes section of this Disclosure Brochure will be updated annually
when material changes occur since the previous release of the Disclosure Brochure.
Material Changes since the Last Update
The following material changes have been made to this Disclosure Brochure since the
last annual amendment filing on February 28, 2025.
• The Advisor has disclosed that certain advisory persons maintain dual
registration with another Registered Investment Advisor. Please see “Other
Financial Industry Activities and Affiliations” for additional information.
Full Brochure Available
Whenever you would like to receive a complete copy of our Disclosure Brochure,
please contact us by phone or text at 513-984-6696 or by email at: rob@twpteam.com.
i
Total Wealth Planning, LLC
Table of Contents
Material Changes ..................................................................................................................i
Principal Owners ............................................................................................................ 2
Types of Advisory Services ........................................................................................... 2
Tailored Relationships ................................................................................................... 2
Types of Agreements ..................................................................................................... 3
Wealth Foundation Plan Offering .................................................................................. 3
Wealth Advancement Plan Offering .............................................................................. 5
Wealth Legacy Plan Offering ......................................................................................... 5
Flexible Portfolio Management Overview...................................................................... 6
Institutional Plan Advisory.............................................................................................. 6
Fees and Compensation ...................................................................................................... 6
Individuals & Families .................................................................................................... 6
Institutional Plan Advisory.............................................................................................. 7
Fee Billing ....................................................................................................................... 7
Other Fees ..................................................................................................................... 8
Expense Ratios .............................................................................................................. 9
Past Due Accounts and Termination of Agreement...................................................... 9
Performance Based Fees ............................................................................................ 10
Types of Clients & Account Minimums .............................................................................. 10
Description ................................................................................................................... 10
Account Minimums ....................................................................................................... 10
Investment Philosophy and Risks .................................................................................... 11
Investment Philosophy ................................................................................................. 11
Investment Process ..................................................................................................... 11
Risk of Loss .................................................................................................................. 12
Disciplinary Information................................................................................................... 13
Legal and Disciplinary .................................................................................................. 13
Other Financial Industry Activities and Affiliations ......................................................... 13
Financial Industry Activities ......................................................................................... 13
Code of Ethics and Personal Trading ................................................................................ 14
Code of Ethics .............................................................................................................. 14
TOC 1
Total Wealth Planning, LLC
Insider Trading ............................................................................................................. 14
Personal Trading .......................................................................................................... 14
Participation or Interest in Client Transactions ........................................................... 14
Conflicts of Interest ...................................................................................................... 15
Custodial Practices ........................................................................................................... 15
Selecting Custodial Firms ............................................................................................ 15
Brokerage Costs .......................................................................................................... 16
Best Execution ............................................................................................................. 16
Schwab Products & Services ...................................................................................... 16
Fidelity Products & Services ........................................................................................ 17
Order Aggregation ....................................................................................................... 18
Review of Accounts ........................................................................................................... 19
Review of Comprehensive Financial Plans ................................................................. 19
Review of Client Investment Accounts ........................................................................ 19
Review Triggers ........................................................................................................... 19
Regular Investment Reports ........................................................................................ 19
Client Referrals ................................................................................................................. 20
Incoming Referrals ....................................................................................................... 20
Outgoing Referrals ....................................................................................................... 20
Custody ............................................................................................................................. 20
Account Statements ..................................................................................................... 20
Advisory Fees .............................................................................................................. 21
Investment Discretion ...................................................................................................... 21
Discretionary Authority for Trading .............................................................................. 21
Procedures Prior to Investment Discretion.................................................................. 22
Proxy Voting ..................................................................................................................... 22
Proxy Votes .................................................................................................................. 22
Firm Financial Condition .................................................................................................. 22
Financial Condition ...................................................................................................... 22
Business Continuity Plan .................................................................................................. 23
General ......................................................................................................................... 23
Disasters ...................................................................................................................... 23
TOC 2
Total Wealth Planning, LLC
Information Security Program ......................................................................................... 23
Information Security ..................................................................................................... 23
Privacy Notice .............................................................................................................. 24
Total Wealth Planning, LLC. Notice of Privacy Policy....................................................... 26
Brochure Supplement (Part 2B of Form ADV) ................................................................... 28
Education and Business Standards ............................................................................ 28
Professional Certifications ........................................................................................... 28
DAVID WILDER, CFP®, CTFA, MST, CEPA, AIF® ..................................................... 31
ROBERT LEMMONS, CFP®, CPA, AIF®, CEPA ........................................................ 31
ROBERT SIEGMANN, MBA, BFA .............................................................................. 32
JONATHAN ANDRE, CFP® ......................................................................................... 32
JOEL MUSSER, CFP® ................................................................................................ 33
CHRIS ALLEN, CFP®, CTS ........................................................................................ 33
AMELIA WEST, CFP® ................................................................................................ 34
MARC WAMBAUGH, CFP® ........................................................................................ 35
JUSTIN CLAPP, CFP® ................................................................................................ 35
AMY WOOCK, FPQPTM ............................................................................................... 36
HOLDEN VARVEL, CFP® ........................................................................................... 37
MADI KRUMMEN, CFP® ............................................................................................ 37
TOC 3
Total Wealth Planning, LLC
Advisory Business
Total Wealth Planning, LLC (“Total Wealth Planning” or the “Firm”) is an independent, registered
investment advisor with the U.S. Securities & Exchange Commission (“SEC”). The Firm is organized
as a Limited Liability Company (“LLC), formed in January 2015.
Total Wealth Planning acquired the wealth advisory process and client relationships of Financial
Management Group, Inc., a former SEC registered investment advisor, on April 15, 2015. The Firm
assumed the advisory role over the former Clients of Financial Management Group, Inc. and
continues to help Clients address their financial concerns, and provide them with answers about
how to reach their lifetime goals. The Firm’s approach combines comprehensive financial planning
with investment advisory services in order to fulfill the wealth planning needs of Clients.
Since the Firm is focused on fee-only wealth management, this means the Firm does not sell
annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other commissioned
products. No commissions or finder’s fees in any form are accepted.
Investment advice is an integral part of financial planning and is tailored to the specific needs of all
Clients. The Firm utilizes independent third party custodians (e.g. Charles Schwab, Fidelity, TIAA-
CREF, my529, etc.) for safe keeping of client accounts and funds, but does accept “custody” in the
eyes of the SEC for purposes of managing client accounts held with an employer plan. The Firm
places trades for Clients under a limited power of attorney or utilizing access to a third party website
with the client’s login credentials. The client always maintains asset distribution control.
The Firm operates two offices located in Blue Ash, Ohio and Carmel, Indiana.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged directly by the
client as recommended by the Firm or as-needed by the client.
The initial no-obligation meeting, which may be by in person, zoom or telephone, is free of charge
and is considered an exploratory interview to determine the extent to which wealth planning
services may be beneficial to the client.
Total Wealth Planning acts as a fiduciary to Clients, as defined under the applicable laws and
regulations. As a fiduciary, the Firm upholds a duty of loyalty, fairness and good faith towards each
Client and seeks to mitigate potential conflicts of interest. The Firms fiduciary commitment is further
described in our Code of Ethics. For more information regarding our Code of Ethics, see page 14 of
this brochure.
Retirement Accounts – When Total Wealth Planning provides investment advice to Clients regarding
ERISA retirement accounts or individual retirement accounts (“IRAs”), Total Wealth Planning is a
fiduciary within the meaning of Title I of the Employee Retirement Income Security Act (“ERISA”)
and/or the Internal Revenue Code (“IRC”), as applicable, which are laws governing retirement
accounts. When deemed to be in the Client’s best interest, Total Wealth Planning will provide
investment advice to a Client regarding a distribution from an ERISA retirement account or to roll
over the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA
sponsored Plan to another, one IRA to another IRA, or from one type of account to another account
(e.g. commission-based account to fee-based account). Such a recommendation creates a conflict of
interest if Total Wealth Planning will earn a new (or increase its current) advisory fee as a result of the
- 1 -
transaction. No client is under any obligation to roll over a retirement account to an account
managed by Total Wealth Planning.
Principal Owners
Total Wealth Planning, LLC is primarily owned by three principals, Robert Siegmann, Robert
Lemmons, and David Wilder are the primary owners. Additional minority owners are: Jon Andre,
Joel Musser and Chris Allen.
Types of Advisory Services
Total Wealth Planning provides comprehensive wealth planning services to individuals, high net
worth individuals, and charitable organizations on matters not involving securities, such as cash flow
and net worth analysis, tax planning and projections, independent and objective insurance needs
analysis and policy reviews, comprehensive college goal and funding services, executive
compensation analysis and guidance, retirement goal setting and roadmap development, and
multigenerational estate planning and charitable giving strategies.
Total Wealth Planning also provides investment supervisory services, also known as asset
management services utilizing an investment philosophy grounded in diversification above timing
and security selection.
As of December 31, 2024, the Firm manages the following assets for its Clients:
Discretionary Assets:
Non-Discretionary Assets:
Total Assets:
$1,112,913,068
$65,233,662
$1,178,146,730
Tailored Relationships
Each client’s goals and objectives are discussed and incorporated into the individual plan tailored to
each specific client. A comprehensive document titled “Total Wealth Plan” is initially created for
“Wealth Advancement” and “Wealth Legacy” Clients (see service offerings below) to address all
aspects of a client’s financial life. This comprehensive overview is updated and utilized for each
meeting held with these Clients. An abbreviated version is maintained for investment centric clients
(e.g. Foundation and Flexible service offerings).
Portfolio asset allocation policy statements are created that reflect the goals, age, net worth, and
individual client risk tolerances. Clients may impose restrictions on divesting or investing in certain
securities or types of securities. The Advisor may retain other types of investments from the Client’s
- 2 -
legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as
identified between the Advisor and the Client.
Agreements may not be assigned without the client’s prior consent.
Types of Agreements
Total Wealth Planning offers individual Clients three distinct levels of wealth management services
as described below:
Wealth Foundation Plan: Offers Clients an investment management program combined with goal
setting exercises and holistic checkups to accumulate and preserve wealth for achieving a lifetime of
security and independence. This agreement has a minimum fee of $750 per quarter and is most
appropriate for Clients with $250,000 or more of investable assets, including employer 401k plans.
Wealth Advancement Plan: Advances planning services beyond investment services to include
proactive and comprehensive financial planning services in the areas of insurance analysis, tax
reduction planning, and other estate planning issues. This agreement has a minimum fee of $2,500
per quarter and is most appropriate for Clients with $1,000,000 or more of investable assets,
including employer 401k plans.
Wealth Legacy Plan: Offers a coordinated, experienced team of wealth, legal and business planning
professionals to oversee and protect the family assets and legacy. This agreement has a minimum
fee of $6,000 per quarter and is most appropriate for Clients with $3,000,000 or more of investable
assets, including employer 401k plans.
Total Wealth Planning offers two additional types of agreements to Clients, but are primarily used to
accommodate the needs of children and businesses of existing Clients.
Flexible Portfolio Management: Offers a professionally designed and monitored investment only
solution, but with a significantly reduced annual minimum fee of $750. This service offering is
typically reserved for children of existing Clients or for high income families looking to quickly build
their investment portfolio (and relationship) with an independent, fee-only firm such as Total Wealth
Planning.
Retirement Plan and Institutional Plan Advisory: Offers an institutional class retirement plan and
investment management services for small business plans and non-profits entities, typically
connected to existing Clients.
Wealth Foundation Plan Offering
For clients with $250,000 to $1,000,000 of managed assets.
- 3 -
Total Wealth Planning provides three levels of client engagement necessary to meet the individual
client needs. Each of the engagements will provide a professionally managed investment experience
utilizing a low cost, institutional investment toolkit designed to deliver a competitive risk adjusted
return.
The Wealth Foundation Plan (“Foundation”) offering is focused on preserving and building the client’s
investment portfolio value while also providing financial planning components such as setting goals
for college and retirement. Once these goals are set, the Firm will offer periodic updates on where the
client stands relative to meeting these goals and also suggesting what actions are necessary to stay
on track. Services included are:
Investment risk tolerance assessment, portfolio asset allocation design and implementation.
• Goal setting exercises for both college and retirement planning needs.
• Consolidating and simplifying the client’s investment portfolio and tax reporting process.
•
• Analysis and management of employer based retirement plans (i.e. 401k, 403b)
• Ongoing portfolio monitoring and rebalancing, including tactical changes that reflect the Firm’s
economic analysis and outlook.
• Annual review meeting with Certified Financial PlannerTM.
• Custody and monthly reporting from a “qualified custodian”. Quarterly (or semi-annual)
consolidated investment reporting, including current and historical performance results, by The
Firm.
• Preparation of Net Worth financial statements annually (if data is provided).
• Providing Clients with recommendation for what types of accounts should be used for meeting
college and retirement goals such as IRA’s, 401k, Roth IRAs, State 529 plans, or non-qualified
accounts.
Assisting the client with the selection of other financial professionals to assist with insurance needs,
estate planning, tax planning and preparation, and mortgage and lending needs. Assets are invested
primarily in reduced cost institutional and no-load mutual funds and exchange-traded funds. Fund
companies charge each fund shareholder an investment management fee that is disclosed in the
fund prospectus. Discount brokerages such as Charles Schwab and Fidelity may charge a transaction
fee for the purchase of most institutional class mutual funds. The Firm does not receive any
compensation, in any form, from fund companies.
To meet specific client needs and to position Clients during challenging economic periods,
recommended securities may also include: equities (stocks), corporate and U.S. government debt
securities, certificates of deposit, municipal securities, variable annuities, and option contracts.
Initial public offerings (IPOs) are not available through The Firm.
The Firm may work with Clients on an hourly basis on specific one-time issues outside the scope of the
Foundation and Flexible Portfolio service offerings, at a maximum $250/hour fee. The Firm will provide
the client with an estimated project fee before work is initiated. The project fee may be prepaid, at the
election of the client, or paid as services are provided. The Firm agrees to refund the total amount of
all fees paid if the client is not satisfied with the services performed.
Clients and prospects may request a complete list of services offered under the Foundation Plan, or
other service offerings.
- 4 -
Wealth Advancement Plan Offering
For clients with $1,000,000 to $3,000,000 of managed assets.
The Wealth Advancement Plan (“Advancement”) offers all services included in the Foundation
service offering, then adds comprehensive financial planning services to an investment management
service. Realistic and measurable goals are set and a custom plan is created and communicated to
reach those goals. As goals and objectives change over time, suggestions are made and
implemented on an ongoing basis.
The scope of work for the Advancement plan includes:
• Expanded Portfolio Diversification and asset location services to accommodate the larger
portfolio’s need for risk reduction and additional tax efficiency.
• Executive Compensation and Stock Option analysis and guidance.
• Tax planning and formulation of tax reduction strategies.
• Retirement accumulation and distribution strategy analysis.
•
Insurance Needs & Coverage Analysis.
• Estate plan design and document review
• Charitable & Family Gifting strategies
Clients and prospects may request a complete list of services offered under the Advancement Plan,
or other service offerings.
Wealth Legacy Plan Offering
For clients with greater than $3,000,000 of managed assets.
The Wealth Legacy Plan (“Legacy”) offers all services included in the Foundation and Advancement
plan service offerings, and further extends the level of support, guidance and access to specialized
Total Wealth Planning experts in the areas of business planning, executive compensation, college
planning and negotiations, and multi-generational estate planning. The Firm also aligns its
community support behind the philanthropic desires of Legacy Clients with contributions of time,
treasure or other pro-bono efforts.
Clients also have full access to the Total Wealth Planning team to deliver concierge type services for
financial organization, financial technology assistance, and meetings to the client’s preferred
location. Legacy Clients are also offered “Family Office” type services via vetted third parties for bill
paying, tax preparation and document scanning and warehousing.
Clients and prospects may request a complete list of services offered under the Legacy Plan, or other
service offerings.
- 5 -
Flexible Portfolio Management Overview
Flexible Portfolio Management: Offers a professionally designed and monitored investment only
solution for the emerging wealthy, but whose current investment portfolio may not be large enough
to justify the minimum fees with traditional service offerings. This service offering is typically
reserved for children of existing Clients or for high income families looking to quickly build their
investment portfolio (and relationship). Advisor will utilize Schwab Performance Technologies as the
program sponsor to provide this service.
The scope of work for the Flexible Portfolio includes:
Investment risk tolerance assessment, portfolio asset allocation design and implementation.
•
• Ongoing monitoring and rebalancing back to original portfolio weightings.
• Custody of assets at a “qualified custodian”, with statement, web or mobile application access.
• Education and guidance about types of accounts and eligibility for annual contributions.
• Annual Review session with a registered financial advisor.
The annual fee for the Flexible Portfolio is 1.25% of assets under management and subject to a
minimum fee of $750 per year.
Clients and prospects may request a complete list of services offered under the Flex Plan, or other
service offerings.
Institutional Plan Advisory
Institutional (Non-Profit or Charitable) Investment Management Services:
• Establishing appropriate portfolio structure
• Development of Investment Policy Statement
• Ongoing monitoring and portfolio rebalancing
• Portfolio reviews with client or board members.
• Assistance with donor gifting and planned giving strategies
Fees and Compensation
Individuals & Families
Total Wealth Planning charges fees based on a percentage of assets under management, subject to a
minimum fee for each of the three service offerings.
The fee schedule is as follows:
First $1,000,000 of Investment Assets assessed at 1.25% per annum
Next $2,000,000 of Investment Assets assessed at 0.80% per annum
- 6 -
Next $2,000,000 of Investment Assets assessed at 0.70% per annum
Next $5,000,000 of Investment Assets assessed at 0.50% per annum
Over $10,000,000 of Investment Assets assessed at 0.35% per annum
Fees are subject to minimum fees by service offering:
Flexible Portfolio Management = $750 per Year
Wealth Foundation Plan = $750 per Quarter
Wealth Advancement Plan = $2,500 per Quarter
Wealth Legacy Plan = $6,000 per Quarter
Clients who choose more comprehensive financial planning services without the suggested
minimum assets are likely to pay a higher annual rate (%) than listed above. With the exception of a
client paying a minimum fee, no client in good standing will pay an advisory fee rate higher than
what is listed above.
Fees are negotiable in circumstances when multiple client relationships result from the same
immediate family. There are some long-term existing Clients who may be grandfathered under
previous fee agreements not listed above. All securities held in accounts managed by Total Wealth
Planning will be independently valued by the Custodian. The Advisor will conduct periodic reviews of
the Custodian’s valuation to ensure accurate billing.
Institutional Plan Advisory
Fees for institutional advisory services are charged an annual asset-based fee ranging from 0.50% to
1.00% per annum. Fees are assessed and payable quarterly, in arrears, and based on the ending value
of each period. Fees are determined depending on plan assets, number of participants and complexity
of the Plan.
All charitable purpose accounts (i.e. Donor Advised Funds, Scholarships, Non-Profit owned accounts,
etc.) are billed at a reduced rate of 0.50% per year. This is one way we can help support the efforts of
our Clients who are active in philanthropic and community programs.
Fee Billing
Individuals and Families
Wealth Planning Advisory fees are billed quarterly, and are calculated based on the average daily
balance of the managed portfolio for the previous calendar quarter.
From a timing perspective, Clients will receive a quarterly report by the 15th calendar day following
the close of each calendar quarter. In practice, a client will receive their 4th quarter report by January
15th for the advisory period of October 1st thru December 31st. Similar timing should be expected for
- 7 -
the 1st, 2nd and 3rd quarters, with reports delivered by April 15th, July 15th and October 15th,
respectively.
The advisory fee will be calculated using the average daily balance of the managed portfolio for the
previous 3 months. For example, a client should expect to receive their 4th quarter investment report
by January 15th with a value ending December 31st. The advisory fee covers all investment
management, financial planning, and servicing, and will be calculated using the average daily
balance of the managed portfolio from October 1st to December 31st. Similar calculation
methodology should be expected for the 1st, 2nd and 3rd quarters. The fee is calculated on a
percentage basis by dividing the annual fee rate by four, then multiplying by the average daily
balance of the assets under management.
Total Wealth Planning will deduct the quarterly fee, proportionally, across eligible client accounts
except in the case of Roth IRA’s, employer based 401ks, or when the client specifically requests
alternate payment arrangements, including payment by check or Venmo. The client must consent in
advance to direct debiting of their investment account. Payment in full is expected within 30 days of
invoice presentation.
Flexible portfolio (e.g. Investment only) Clients are billed on a semi-annual basis
The Firm is engaged by approximately 100 Clients for investment only services, where the billing
process is different than what is described above. These Clients are managed using the Schwab
Intelligent Institutional Platform (“IIP”).
For clients who are managed on the IIP platform, the semi-annual investment communications and
invoices will be delivered in March and September each year. The March communication will include a
semi-annual fee calculated using the period end value on the last business day of February for
management services from Jan 1 to Jun 30. The September communication will include a semi-annual
fee calculated using the period end value on the last business day of August for management services
from July 1 to Dec 31. Based on the process described above, an investment only client will pay in
arrears for 2 months, and prepay for the remaining 4 months. The fee calculation process does not
take into account deposits or withdrawals, and instead utilizes a snapshot of value (2/28 and 8/30) as
the basis of calculating the management fee.
Other Fees
The Client is responsible for all securities execution and custody fees charged by Charles Schwab,
Fidelity, or any other custodian, if applicable. The Firm's recommended custodians, Schwab and
Fidelity, do not charge securities transaction fees for ETF and equity trades in a client's account,
provided that the account meets the terms and conditions of Schwab’s or Fidelity’s brokerage
requirements. However, the custodian typically charges for mutual funds and other types of
investments. The selection of the security our philosophy deems as more important than the
nominal fee the custodian may charge.
The Firm, in its sole discretion, may waive its minimum fee and/or charge a lesser investment
advisory fee based upon certain criteria (e.g., historical relationship, type of assets, anticipated
future earning capacity, anticipated future additional assets, dollar amounts of assets to be
managed, related accounts, negotiations with Clients, etc.).
- 8 -
Expense Ratios
All mutual funds and ETFs include a management fee for their services as investment managers.
These fees are referred to as the expense ratio and is disclosed in the fund’s prospectus or by
reviewing the fund’s profile on any popular finance website, such as Google finance or Morningstar.
The expense ratio pays for management expenses, including salaries, general fund expenses such as
overhead, and possibly distribution fees for marketing. Performance figures quoted by mutual fund
companies in various publications are after their fees have been deducted. These fees are in addition
to the fees paid by you to our Firm.
A goal of the Firm’s investment methodology is to reduce costs as much as possible, but not to the
detriment of improving diversification and expected performance.
Many mutual funds have a variety of different share classes (e.g. A, B, C, F, I) that may carry different
expenses on the front-end, back-end or ongoing. The Firm will only use no-load (i.e. no sales charges
or commissions) share classes, and will utilize the lowest internal cost class available given the
client’s specific situation. As an example, if an Institutional share class is available at a reduced
internal cost, but requires a Schwab transaction cost stated under the section above (Other Fees),
our investment professionals will typically use only for positions of $5,000 or more that are not
anticipated to have much activity over the course of a year. Otherwise, for clients who are adding or
distributing on a regular basis, a no-load, no transaction fee share class will be utilized until such
time the balance is large enough to transition into a lower cost institutional class.
Since each Client portfolio is unique, the actual internal costs of each portfolio varies based on the
portfolio allocation and type of funds used. Additionally, each service offering may utilize different
funds to achieve efficiency goals for tax & portfolio management purposes. With this said, the
average weighted internal fund expenses for clients range from 0.17% to 0.35%.
Past Due Accounts and Termination of Agreement
Each service offering is an ongoing agreement between the Firm and the client, with the length of
engagement being at the client’s discretion. The client or the Firm may terminate an agreement by
written notice to the other party at any point and for any reason without penalty. At termination,
fees will be billed on a pro rata basis for the portion of the quarter completed. The portfolio value at
the time of termination will be used as the basis for the fee computation, adjusted for the number of
days during the billing quarter prior to termination.
The Firm reserves the right to stop work on any account where the client has not responded to
payment requests and the client is more than 90 days overdue in its fee payments. In addition, the
Firm reserves the right to terminate any financial planning engagement where a client has willfully
concealed or has refused to provide pertinent information necessary and appropriate to provide
proper financial advice. Upon written notice of termination, any unused portion of fees collected in
advance will be refunded within 30 days.
- 9 -
Upon the death of a spouse, the agreement will be maintained as is for the surviving spouse. Upon the
death of a client without a surviving spouse, the agreement will be terminated and replaced with
project based services to assist the executor, trustee and/or beneficiaries with setting up accounts and
making distributions according to beneficiaries and estate plan documents on file.
Performance Based Fees
Total Wealth Planning does not use a performance-based fee structure because of the potential
conflict of interest. Performance-based compensation may create an incentive for an adviser to
recommend an investment that may carry a higher degree of risk to the client. All financial planning
and investment management fees are NOT based on a share of the capital gains or capital
appreciation of managed securities.
Types of Clients & Account Minimums
Description
Total Wealth Planning provides comprehensive wealth management (including investment advice
and financial planning) to high net worth individuals & families, non-profit and charitable
organizations. Client relationships vary in scope and length of service.
Account Minimums
In order to serve our Clients in the most effective manner, the Firm requires a minimum quarterly fee
for each level of service offering. All service offerings are available to Clients who do not meet the
suggested investable assets, but who are willing to pay the minimum quarterly fee.
The Wealth Legacy Plan offering requires a minimum quarterly fee of $6,000 and is suggested as an
appropriate offering for prospective Clients with greater than $3,000,000 in investable assets
(including employer based retirement plans).
The Wealth Advancement Plan offering requires a minimum quarterly fee of $2,500 and is suggested
as an appropriate offering for prospective Clients with greater than $1,000,000 in investable assets
(including employer based retirement plans).
The Wealth Foundation Plan offering requires a minimum quarterly fee of $750 and is suggested as
an appropriate offering for prospective Clients with greater than $250,000 in investable assets
(including employer based retirement plans).
The Flexible Portfolio Management (i.e. investment only) offering requires a minimum annual fee of
$750 and is suggested as an appropriate offering for prospective Clients with greater than $60,000 in
investable assets.
- 10 -
The Firm has the discretion to waive the account minimum or fee when the client and the advisor
anticipate adding additional funds to the accounts within a reasonable time to meet stated
minimums. Other exceptions may apply for direct family members of existing Clients.
Depending upon circumstances, the Firm will make suggestions to shift to a more appropriate
service offering to ensure adequate value is being added for the fee charged.
Investment Philosophy and Risks
Investment Philosophy
Total Wealth Planning’s investment philosophy is grounded in the research by academics and Noble
Laureates that believe diversification and low-cost are paramount over all other investment
methods and strategies.
This academic research, backed by decades of historical data, clearly show:
1. Market timing and individual stock picking does not provide additional risk adjusted returns over
longer periods of time.
2. Increased investment costs leads to over two-thirds of the mutual fund managers to
underperform their benchmarks in any given year.
The Firm does not focus research capabilities on individual stocks or the current noise in the daily
media. Rather, we focus research efforts on macroeconomic factors on a worldwide basis using
economic data provided by the Federal Reserve System, Bureau of Labor Statistics, and other public
or government data.
Other sources of information that the Firm may use include J.P. Morgan quarterly guide to the
markets, Fritz Meyer Financial economist, Charles Schwab & Company’s economic and equity
research, and Morningstar mutual fund information.
Investment Process
Total Wealth Planning’s investment process starts with client discussions about goals, time horizon,
cash flow needs and appetite for risk. These initial discussions are translated into a carefully
structured portfolio of asset classes to achieve an appropriate rate of return to meet the client’s
financial planning objectives, with emphasis on reducing the level of risks taken.
The initial portfolio structure, once approved, is used as an investment policy statement and then
implemented across the client’s supervised portfolio, keeping asset location and tax efficiency top of
mind. This is what we call the client’s strategic portfolio allocation and acts as the foundation for
future investment decisions. Portfolios are globally diversified to reduce risk by expanding
diversification beyond traditional home country markets.
- 11 -
The Firm then fills each asset class using a core and satellite approach, meaning we use primarily low
cost index and exchange-traded funds as the core investments, and then complement with actively-
managed funds where there are greater opportunities to provide risk reduction through additional
diversification and active security selection. The portfolios are closely monitored by systems and
advisors to watch for opportunistic rebalancing to systematically “sell high and buy low” and
thereby, restore the managed portfolio to the strategic portfolio allocation.
Occasionally, our economic analysis and investment outlook will result in making a tactical shift to
the client’s original portfolio structure to either profit or defend from the current economic
environment. Once this investment theme has played out (or not), the portfolio’s strategic targets
remain the goal for the long-term.
The portfolio structure and strategy for a specific client is based upon the objectives stated by the
client during ongoing discussions and responses on risk tolerance assessments. The Firm will
conduct a formal risk tolerance assessment no less than every 5 years. However, the client may
revisit risk, goals, or objectives with the Firm at any time.
Risk of Loss
All investment approaches have risks that are borne by the investor, including risk of loss. The Firm’s
investment approach constantly looks to keep the risk of loss in mind and mitigate through means of
broad diversification. All investors face the following investment risks:
•
Interest-rate Risk: changes in prevailing interest rates may cause bond prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic and social
conditions may trigger market events.
•
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as much as a
dollar today will. This is because purchasing power is eroded at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed
income securities.
• Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then refining it,
a lengthy process, before they can generate a profit. They carry a higher risk of profitability than
an electric company, which generates its income from a steady stream of customers who buy
- 12 -
electricity no matter what the economic environment is like. Diversification is the cornerstone of
the Firm’s investment philosophy with the goal to minimize the diversifiable business risk.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid as the marketplace of buyers and sellers is larger, and this is typical in more
standardized assets. For example, Treasury Bills are highly liquid, publicly traded securities (i.e.
stocks, mutual funds, ETFs) are liquid within days, and real estate properties are highly illiquid,
taking months (or years) to convert to cash.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
Disciplinary Information
Legal and Disciplinary
The Firm and its employees have not been involved in legal or disciplinary events related to past or
present Clients. The Firm conducts extensive legal, disciplinary and personal background checks on
all current and future employees.
Other Financial Industry Activities and Affiliations
Financial Industry Activities
Total Wealth Planning is registered with the SEC as an independent investment advisor, and
has no affiliation with any securities broker dealers. Additional information about the Firm
and its Advisory Persons is available on the SEC’s website at www.adviserinfo.sec.gov by
searching with our Firm name or our CRD# 174434.
The Firm is also affiliated and a registered corporate member of the National Association of Personal
Financial Advisors (NAPFA). NAPFA members adhere to the highest level of fiduciary standards and
the fee-only model seeks objectivity and to minimize any conflicts of interest.
Temporary Dual Investment Advisor Affiliation
On a temporary basis, certain advisory persons will be dually registered with CWM, LLC (“CWM”)
(CRD# 155344) as investment advisor representatives. These individuals are maintaining their
registration with TWP as they work to transition Clients to CWM. Following the transition of Clients,
this dual affiliation will cease.
- 13 -
Code of Ethics and Personal Trading
Code of Ethics
The Firm and those subject to its compliance program (our “Supervised Persons”) have committed
to a Code of Ethics (“Code”) that is available for review by Clients and prospective Clients. The Firm
and its Supervised Persons owe a duty of loyalty, fairness and good faith towards Clients, and the
obligation to adhere not only to the specific provisions of the Code but to the general principles that
guide the Code.
The Code covers a range of topics including: general ethical principles, reporting personal securities
trading (insider trading), reporting ethical violations, handling errors and omissions, distribution of
the Code, review and enforcement processes. The Firm will provide a copy of the Code to any client
or prospective client upon request.
Supervised Persons are required to review and comply with all other provisions of the Firm’s
Compliance Manual.
Insider Trading
Use of material non-public information for personal gain is illegal and unethical. It is the policy of the
Firm that Supervised Persons with access to client holdings and trading information (our “Access
Persons”) are NOT to trade stocks of companies where the Firm has a client relationship with a high
level manager or executive of any publicly traded stock, regardless of their official insider status,
who may potentially provide us with inside information. A watch list of applicable stocks is
maintained and updated quarterly as Clients meeting this criteria change jobs or engage the Firm. A
review of all Access Person transactions are compared with this list on a quarterly basis for all
Schwab and non-Schwab investment accounts.
Personal Trading
The Chief Compliance Officer of the Firm is Robert Siegmann, who is responsible for reviewing all
personal trading activity of all Access Persons (i.e. employees with access to client interactions and
data). Mr. Siegmann’s personal trades are monitored and reviewed by David Wilder. The personal
trading reviews ensure that Access Persons adhere to the Firm trading policies and that clients of the
Firm are not negatively affected in any way. Since most Access Person trades are mutual fund trades
or exchange-traded fund trades, the Firm has low risk in this area.
Participation or Interest in Client Transactions
- 14 -
Total Wealth Planning and its Access Persons are permitted to buy or sell mutual funds or other
securities that are also recommended to Clients. Firm Access Persons typically invest their own
money in the same strategy and mutual funds that are recommended to Clients. Access Persons are
not permitted to “Front-Run Trades”, or purchase any non-mutual fund securities for their own
accounts ahead of client trades.
Conflicts of Interest
The Firm acknowledges that some conflicts of interest exist in a client relationship. Known conflict
are stated below:
When clients choose to make a large purchase (e.g. real estate, cars, etc.) and consider funding
options such as debt versus using their savings or investment, a conflict of interest exists. Advisors
with the Firm are instructed to outline the pros/cons of each option in writing, then allow the client
to make an informed decision whether to borrow at low, attractive interest rates, or to take a
portfolio withdrawal that may incur capital gains or taxes. Any portfolio withdrawal will reduce the
value of the client’s managed portfolio and also reduce future fees paid to the Firm.
When clients request a referral to another professional in such areas of tax, legal, insurance, real
estate, or other, The Firm has a number of vetted professionals that are suggested to the client. The
Firm does not accept any form of financial compensation in return for these referrals, but is
encouraged to refer clients to professionals who are either clients themselves, or to those who have
demonstrated a history of sending clients to seek out the services of The Firm. The Firm addresses
this conflict by having a unified list of professionals that are vetted in areas of expertise,
competitiveness of fees, and who demonstrate a similar set of ethics.
Clients who wish to gift assets or utilize a Donor Advisor Fund will pay reduced fees. Assets gifted
to a charity or family member will reduce managed assets, and assets gifted into a Donor Advised
Fund managed by the firm will pay a reduced fee (0.50%) on these assets.
Clients who have unmanaged 401k or pension assets may choose to rollover these assets into a
managed account by the Firm. Additions to managed assets will increase the advisory fee paid to the
advisor, whereas, assets left with former employer plans typically have lower fees due to lack of
proactive advice and service.
Custodial Practices
Selecting Custodial Firms
The Firm recommends Clients establish brokerage accounts with Schwab Advisor Services, a division
of Charles Schwab & Co., Inc. (“Schwab”) or Fidelity Clearing & Custody Solutions and related entities
of Fidelity Investments, Inc., including National Financial Services, LLC and Fidelity Brokerage
Services, LLC (collectively “Fidelity”). Schwab and Fidelity (each a “Custodian” and collectively the
“Custodians”) are FINRA-registered broker-dealers, members SIPC. The Firm is independently owned
- 15 -
and operated and not affiliated with Schwab or Fidelity, and does not receive fees or commissions
from Schwab or Fidelity. Clients are not obligated to use the recommended Custodians and will not
incur any extra fee or cost from the Advisor associated with using a custodian not recommended by
Total Wealth Planning. However, the Firm may be limited in the services it can provide if Schwab or
Fidelity are not engaged.
We seek to select a custodian who will hold your assets and execute transactions on terms that are
overall most advantageous when compared to other available providers and their services. We
consider a wide range of factors, including, among others, the following:
• Reputation, financial strength, fraud prevention and stability of the provider
• Capability to execute and settle trades (buy and sell securities for your account)
• Breadth of investment products made available (stocks, bonds, mutual funds, exchange traded
funds (ETFs), etc.)
• Quality and price of services (trading commissions, account fees, etc.) and willingness to
negotiate those on behalf of our Clients.
• Capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Availability of other products and services that benefit both the client the Firm, as discussed
below (see “Products and Services Available to Us from Schwab”)
• Cybersecurity and anti-fraud practices designed to protect client privacy and wealth.
Brokerage Costs
For our Clients’ accounts, Schwab and Fidelity do not charge separately for custody services but is
compensated by charging you transaction fees on mutual fund trades executed in your Schwab or
Fidelity account, as applicable. Schwab’s and Fidelity’s trading fees applicable to our client accounts
were negotiated based on the large amount of client accounts and assets maintained. This
commitment benefit the client because the trading fees on institutional mutual funds are
significantly less than they would be if the Firm did not have significant assets held with Schwab or
Fidelity.
Best Execution
The Firm reviews the execution quality and fees charged by Schwab, Fidelity, and their competitors
on an annual basis. The Firm does not receive any portion of the trading fees. The Firm also
considers privacy, client security and safety, firm reputation, availability of investment choices and
client service standards as part of our best execution research.
Schwab Products & Services
- 16 -
Schwab Advisor Services is a subsidiary serving independent investment advisory firms. They
provide the Firm and its’ Clients with access to institutional brokerage services, trading, custody,
reporting and related services. Schwab also offers services to help us administer our Clients’
accounts as well as, help us manage and grow our business. Schwab’s support services are generally
available on an unsolicited basis (we don’t have to request them) and at no charge to us as long as
we keep a total of at least $10 million of our Clients’ assets in accounts at Schwab. For perspective,
our firm manages over $900 million in client assets, so keeping $10 million with Schwab does not
create a conflict of interest.
Services that Benefit You.
Schwab’s brokerage offerings include access to a broad range of investment products, execution of
securities transactions, custody of client assets, and anti-fraud or cybersecurity measures. The
investment products available through Schwab include many lower cost vehicles we might not
otherwise have access to or that would require a significantly higher minimum initial investment by
individual Clients. Schwab also provide access to client account data and duplicate statements for
improved servicing capability, as well as, invites to free educational conferences and events.
Services that May Not Directly Benefit You.
Schwab also offers services that benefit us but may not directly benefit you or your account. These
services assist us in managing and administering our Clients’ accounts, including investment
research and other technology that:
• Assist with back-office functions, recordkeeping and client reporting.
• Technology, compliance, legal, and business consulting;
• Discounted entrance to Schwab’s IMPACT annual conference based on multiple advisor
attendance.
The Firm receives an economic benefit from Schwab in the form of supportive products and services
made available to us and other independent investment advisors that have their Clients maintain
accounts at Schwab. The availability of Schwab’s products and services is not based on us providing
particular investment advice, such as buying particular securities for our Clients. In other words, the
Firm’s investment philosophy is completely independent and not biased by our relationship with
Schwab or any other custodian.
Our Interest in Schwab’s Services
The availability of these services from Schwab provides benefits to both the Firm and our Clients.
These services enable the Firm to direct time and energy on serving you, the client, instead of
producing these services internally. We believe that our selection of Schwab as custodian is in the
best interests of our Clients given the criteria above (see “How We Select Custodians”).
Fidelity Products & Services
- 17 -
As noted above, Total Wealth Planning has established an institutional relationship with Fidelity to
assist the Advisor in managing Client accounts. Access to the Fidelity platform is provided at no
charge to the Advisor. The Fidelity platform includes brokerage, custody, administrative support,
record keeping, technology, and related services designed to support registered investment advisors
like Total Wealth Planning in serving Clients. These services are intended to serve the best interests
of the Advisor’s Clients.
Fidelity may charge brokerage commissions (securities transaction fees) for effecting certain
securities transactions. Fidelity enables the Advisor to obtain certain no-load mutual funds without
securities transaction fees and other no-load funds at nominal transaction charges. Fidelity’s
commission rates are generally considered discounted from customary retail commission rates.
However, the commissions and transaction fees charged by Fidelity may be higher or lower than
those charged by other custodians and broker-dealers.
As part of the arrangement, Fidelity also makes available to the Advisor, at no additional charge to
the Advisor, certain research and brokerage services, including research services obtained by Fidelity
directly from independent research companies. The Advisor may also receive additional services and
support from Fidelity. As a result of receiving such services for no additional cost, the Advisor may
have an incentive to continue to use or expand the use of Fidelity's services. The Advisor examined
this potential conflict of interest when it chose to enter into the relationship with Fidelity and has
determined that the relationship is in the best interests of the Advisor’s Clients and satisfies its Client
obligations, including its duty to seek best execution.
The Advisor receives access to software and related support without cost because the Advisor
renders investment management services to Clients that maintain assets at Fidelity. The software
and related systems support may benefit the Advisor, but not its Clients directly. In fulfilling its duties
to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients should
be aware, however, that the receipt of economic benefits from a Custodian creates a conflict of
interest since these benefits may influence the Advisor’s recommendation of this Custodian over one
that does not furnish similar software, systems support, or services.
Our Interest in Fidelity’s Services
The availability of these services from Fidelity provides benefits to both the Firm and our Clients.
These services enable the Firm to direct time and energy on serving you, the client, instead of
producing these services internally. We believe that our selection of Fidelity as custodian is in the
best interests of our Clients given the criteria above (see “How We Select Custodians”).
Order Aggregation
For advisors who recommend and purchase individual stocks for Clients, supply and demand
dynamics may benefit Clients who purchase the recommended stock before other Clients. This is
based on a higher demand creating an increase in the stock’s offering price and is most impactful
with low daily volume stocks (i.e. thinly traded). The firm may aggregate orders in a block trade or
trades when securities are purchased or sold through Schwab or Fidelity for multiple (discretionary)
accounts in the same trading day. If a block trade cannot be executed in full at the same price or
- 18 -
time, the securities actually purchased or sold by the close of each business day must be allocated in
a manner that is consistent with the initial pre-allocation or other written statement. This must be
done in a way that does not consistently advantage or disadvantage any particular Clients’ accounts.
Review of Accounts
Review of Comprehensive Financial Plans
Client financial plans are comprehensive and personalized by design. Clients using comprehensive
wealth management services will be offered written updates to their financial plan at least annually
in person. Many Clients with urgent or other complex financial planning matters are offered more
frequent updates in person, by telephone and by email. Annual reviews are comprehensive and
include updating all aspects of client’s personal net worth, employment and benefits, retirement
goal setting and sustainability tracking, tax reduction strategies, college funding, insurance coverage
and multigenerational estate planning. Financial plans are reviewed by all client advisors as listed in
part 2B of this document.
Review of Client Investment Accounts
Investment account reviews are performed no less than quarterly by the Firm’s centralized
investment department. Clients are evenly distributed across a 13 week quarterly schedule to
provide consistency of these reviews, with trades occurring no later than Friday’s close each week.
Furthermore, with the use of software and alerting systems, accounts are monitored daily for
investment or liquidation requirements. Accounts are reviewed for consistency with the Firm’s
current investment strategy, the global economic conditions, and client’s investment policy
statement and goals. Account reviews are performed more frequently when market conditions
dictate.
Review Triggers
Investment accounts are proactively reviewed no less than quarterly on a planned weekly review
schedule. Reviews may also be triggered by deposits, withdrawal needs, or changes in an account
holder’s personal, tax, or financial status. Other conditions that may trigger a review are changes in
the tax laws, new investment information, and changes in macroeconomic factors and country
specific events.
Regular Investment Reports
- 19 -
Investment account reviewers are members of the Firm's Investment Committee. They are
instructed to consider the client's current security positions and the likelihood that the performance
of each security will contribute to the investment objectives of the client.
Brokerage statements are generated no less than quarterly, and are sent directly from the account
custodian. These statements list the account positions, activity in the account over the covered
period, and other related information. Clients are also sent confirmations following each brokerage
account transaction either by mail or email based on the client preference.
The Firm will provide consolidated investment reports of all managed assets, including performance
results, and may include updates to our internal economic forecast and any changes to investment
strategy. Wealth management Clients will receive quarterly investment updates on all managed
investment accounts. Investment Management only Clients will receive semi-annual investment
updates.
Client Referrals
Incoming Referrals
The Firm has been fortunate to receive client referrals over the years from satisfied Clients, estate
planning attorneys, accountants, and family and friends of employees. The Firm does not
compensate any unaffiliated third-party for these referrals or introductions.
Outgoing Referrals
The Firm does not accept referral fees or any form of remuneration from other professionals when a
prospect or client is referred to them. The Firm requires these professionals to provide expert, advice
for our mutual Clients. Some of these professionals engage the Firm for advisory services, but does
so at the published fee schedule and rates.
Custody
Account Statements
The Firm does accept and maintains custody of certain Client accounts in cases where the Firm may
have authorization pursuant to a formal engagement. All Clients must custody their assets with a
“qualified custodian”, meaning the Firm never holds, touches or otherwise has access to client
assets.
Clients will receive account statements directly from those custodians at least quarterly, by email
notice or U.S. mail. The Firm encourages Clients to compare Schwab’s and Fidelity’s account
statements to the periodic portfolio reports you will receive from the Firm.
For more information about custodians and brokerage practices, see Brokerage Practices above.
- 20 -
Surprise Independent Examination: Because the Firm is deemed to have custody over certain
Clients’ accounts, we are required to engage an independent accounting firm to perform an annual
surprise examination of those specific accounts which the Firm maintains technical custody. Any
related opinions issued by an independent accounting firm are filed with the SEC and are publicly
available on the SEC’s Investment Adviser Public Disclosure website (http://adviserinfo.sec.gov).
Money Movement Authorization - For instances where Clients authorize Total Wealth Planning to
move funds between their accounts, Total Wealth Planning and the Custodian have implemented
safeguards to ensure that all money movement activities are conducted strictly in accordance with
the Client’s documented instructions.
Advisory Fees
Most Clients are encouraged to pay advisory fees direct from their managed investment accounts
with Schwab or Fidelity. This allows investment reports to reflect current positions and growth, net
after fees. After providing account reviews and reports to Clients on quarterly or semi-annual
schedules, the Firm will provide Schwab and Fidelity a breakdown of client fees for payment.
Schwab and Fidelity monitor the fee amounts and discloses the amounts to clients online and on
monthly statements. The Firm will also notify clients of advisory fee calculations and amounts before
they are requested for payment.
Under government regulations the Firm is deemed to have custody of your assets if you authorize
the Firm to instruct Schwab or Fidelity to deduct the Firm’s advisory fees directly from your
account[s].
The Firm has technical custody of some client assets held in employer sponsored retirement plans.
Custody is determined by having access to a client’s account[s] held away from Schwab or Fidelity
where the Firm uses the client’s credentials to access the account[s] information. Additionally, the
Firm may hold a client check or security certificate temporarily (1-2 business days) before depositing
into their Schwab or Fidelity account. Lastly, our custody status also includes the authorized
deduction of client fees from a qualified custodian as noted above.
Investment Discretion
Discretionary Authority for Trading
The Firm prefers discretionary authority to manage investment accounts on behalf of Clients,
allowing for prompt and proactive rebalancing based on the asset allocation strategy previously
approved in writing. In practice, the Firm, has the authority to determine, without obtaining specific
client consent, the securities and the amount to be bought or sold. When requested by new or
existing Clients, the Firm will provide written recommendations to the client prior to each trade to
obtain approval if a discretionary trading authorization is rejected.
- 21 -
The client initially approves the custodian (i.e. Schwab or Fidelity) to be used and the individual
trading fees paid to the custodian for certain institutional trades. The Firm does not receive any
portion of the transaction fees or commissions paid by the client to the custodian.
Clients may suggest or place restrictions on selling or buying certain securities held in accounts for
personal, political, or sentimental reasons. This is common with large concentrated company or
inherited stock positions.
Procedures Prior to Investment Discretion
A signed limited power of attorney (LPOA) on file with each custodian provides trading authorization
for implementing recommendations on behalf of Clients. This LPOA is typically contained in the
initial account opening language and is a condition of opening the account.
Prior to the Firm selling or buying any securities on behalf of new Clients, a risk tolerance assessment
and discussion are held to design a personalized portfolio asset allocation plan. The asset allocation
plan represents the strategic, or long term, portfolio weightings and act as the basis for most profit
taking and portfolio rebalancing decisions. Our process does not guarantee a profit, especially in
short time periods.
Proxy Voting
Proxy Votes
Proxy voting procedures most often apply to advisors who select individual companies with specific
board appointments. However, mutual funds are companies that also experience needs to make
changes to their board or their investment policies that require a majority shareholder approval. It is
the Firm’s policy to NOT vote proxies on behalf of Clients, but we will provide guidance when
requested under the following set of assumptions: Voting must be done in the best interests of all of
the Firm’s Clients and only for securities that are held and managed in the client’s portfolio.
Unless otherwise instructed by the Firm, Clients are expected to cast their own proxy votes based on
materials that will be sent direct from the investment company or custodian holding the securities.
When assistance on voting proxies is requested, the Firm will provide recommendations to the client
and maintain records for the greater of 5 years or the termination of the client’s engagement. In the
rare case when a conflict of interest may arise, it will be disclosed to the client.
Firm Financial Condition
Financial Condition
- 22 -
The Firm does not require prepayment of fees of more than $1,200 per client, and six months or more
in advance. Additionally, the Firm does not have any financial impairment that will preclude the
Firm from meeting contractual commitments to Clients.
During the COVID-19 pandemic, the Firm was awarded a low cost federal loan under the Paycheck
Protection Program to pay office rent, payroll and healthcare benefits for all of our employees.
Business Continuity Plan
General
The Firm has a Business Continuity Plan (“BCP”) in place that provides detailed steps to mitigate and
recover from the loss of office space, communications, services or key people.
Disasters
The BCP covers natural disasters such as snow storms, tornados, and flooding. It also addresses
man-made disasters such as loss of electrical power, fire, biological event and internet outage.
Electronic files and email systems are located offsite on a cloud based server. Client contact lists are
refreshed quarterly and securely stored in the event of IT failure.
Firm employee homes can be utilized to support ongoing operations in the event the main office is
unavailable. It is our intention to contact all Clients within five days of a disaster that dictates any
changes to meetings or accessibility to our team. In the event of a disaster when telephone and Firm
email communications are unavailable, owner and key employee information is available on our
public website at http://twpteam.com/emergency/ and will be broadcast to Clients via email and
text.
Information Security Program
Information Security
The Firm maintains and updates annually an information security policy that protects client
confidential information from loss. The Firm’s employees receive on-going training in order to stay
ahead of would-be criminals and are authorized to act vigilantly to protect the integrity of physical
and electronic client information.
Overview of what we do to protect client data and privacy:
• Our team works together in a private physical office on desktop computers. We don’t use
laptops and work in public places such as Starbucks, hotel lobbies, or golf courses.
- 23 -
• We employ state of the art cybersecurity hardware and training using a layered approach.
• Encrypted email connections internally at firm and also in our communications with Schwab
and Fidelity.
• Regular cyber security training by a rotating group of outside experts
• Third party email phishing and network penetration testing, along with internal policies to
check before you click on unsolicited email links.
• We utilize 2 factor authentication logins with any outside vendor where your personal
information is kept, subject to the vendor’s availability.
• We engage only with industry vendors who demonstrate equivalent or better approaches to
cybersecurity.
• Video surveillance of physical office.
• Regular system monitoring, updates, and enhancements.
• All paper documents, notes, etc. are in locked bin until they are shred by a local vendor.
• All company related login credentials are encrypted and stored using an industry leading
password manager software.
• Operational leaders stay on top of cyber events, potential threats and share with team
members in a timely manner.
Privacy Notice
The Firm is committed to maintaining the confidentiality, integrity and security of the personal
information that is entrusted to us.
The categories of non-public information that we collect may include information about personal
finances, client health information (to the extent needed for the financial planning process) and
information from consumer reporting agencies (i.e. credit reports). We use this information to help
Clients specifically state their goals, comprehensively plan to meet those goals, and adjust each
client’s financial plan along the way.
With client permission, we disclose limited information to attorneys, accountants, and mortgage
lenders with whom the client has established a relationship. Clients may opt out from our sharing
information with these nonaffiliated third parties by notifying us at any time by telephone, mail, fax,
email, or in person. Based on the initial account opening process, a limited amount of information is
shared with Charles Schwab or Fidelity in order to legally maintain a securities account and execute
securities transactions.
The Firm maintains a secure office to ensure that client information is not placed at unreasonable
risk. The Firm employs a firewall barrier, secure data encryption techniques and authentication
procedures in our computer environment. We perform due diligence on third party vendors (e.g.
custodians, software and security providers) with access to your personal information outside our
office.
- 24 -
The Firm does not provide personal information to mailing list vendors or solicitors. We require strict
confidentiality in our agreements with unaffiliated third parties that require access to client
information, including technology consultants, and auditors. However, properly identified federal
and state securities regulators may review our company records and personal records of Clients as
permitted by law.
Personally identifiable information will be maintained for all active Clients, and for the required
period set forth by federal and state securities laws. After that time, information may be destroyed.
The Firm Privacy Notice is included as part of this combined disclosure document.
- 25 -
Total Wealth Planning, LLC. Notice of Privacy Policy
WHAT DOES TOTAL WEALTH PLANNING, LLC DO WITH YOUR PERSONAL INFORMATION?
F A C T S
Why?
Financial companies choose how they share your personal information. Federal law gives
consumers the right to limit some but not all sharing. Federal law also requires us to tell you how
we collect, share, and protect your personal information. Please read this notice carefully to
understand what we do.
What?
The types of personal information we collect and share depend on the level of service you engage
with us. This information can include:
Social Security number, Birthdate, address and income
▪
▪ Account balances, assets, transaction history, and overall net worth.
▪ Budgets, Insurance policies, names of family members, estate planning documents and
goals.
When you close your account, we continue to handle your personal information according to our
policies and applicable laws.
How?
All financial companies need to share some level of client’s personal information to properly serve
client needs – open investment accounts, process transactions and create and update financial
plans. In the section below, we list the reasons financial companies can share their customers’
personal information; the reasons Total Wealth Planning, LLC chooses to share; and whether you
can limit this sharing by law.
Reasons we can share your personal information
Can you limit (opt out) this sharing?
Does Total Wealth
Planning, LLC share?
Yes
No
For our everyday business purposes – to open and
maintain your investment account and process
transactions (e.g. Schwab Institutional, Fidelity, and
other managed accounts)
No
Does not share
For our marketing purposes –to offer our products
and services to you
No
Does not share
For joint marketing with other financial companies
No
Does not share
For our affiliates’ everyday business purposes –
information about your transactions and
experiences
No
Does not share
For our affiliates’ everyday business purposes –
information about your creditworthiness
No
Does not share
For our affiliates to market to you
No
Does not share
For non-affiliates to market to you
- 26 -
F A C T S
WHAT DOES TOTAL WEALTH PLANNING, LLC DO WITH YOUR
PERSONAL INFORMATION?
Sharing practices
How often does Total Wealth Planning, LLC notify
me about their practices?
We are required to notify you about our sharing practices (privacy policy)
at the initial signing of a contract and annually while you are a client. Also,
when any material change in policy occurs.
How does Total Wealth Planning, LLC protect my
personal information?
To protect your personal information from unauthorized access
and use, we use security measures that comply with federal law
and best industry practices.
More specifically, we:
• Work together in a private physical office on desktop
computers. We don’t carry around laptops and attempt to
work at Starbucks, hotel lobbies, or golf courses.
• Utilize state of the art cybersecurity hardware and training
keeping a layered approach in mind.
• Utilize 2 factor authentications for website logins where your
•
accounts or data is located.
Engage only with industry vendors who demonstrate
equivalent (or better) approaches to safeguarding your data
and privacy.
• Monitor our physical office 24/7 by surveillance cameras.
We collect your personal information, for example, when you:
How does Total Wealth Planning, LLC collect my
personal information?
Complete questionnaires
Provide data to us physically or electronically
▪
▪
▪ Open and change investment accounts
▪
Deposit, withdrawal or otherwise move money
Federal law gives you the right to limit sharing only for
Why can’t I limit all sharing?
▪
Affiliates’ everyday business purposes
▪
Affiliates to market to you
▪ Non affiliates to market to you
State laws and individual companies may give you additional rights to
limit sharing.
In response to a California law, we assume accounts with California
addresses do not want us to disclose personal information about you to
non-affiliated third parties except as permitted by California law. We also
limit the sharing of personal information about you with our affiliates to
ensure compliance with California privacy laws.
Contact Us
Call Robert Siegmann at 513.984.6696 or 800-542-4198.
You can learn more about our firm at www.twpteam.com
- 27 -
Brochure Supplement (Part 2B of Form ADV)
Education and Business Standards
The Firm requires that advisors who render investment and financial planning advice are required to
have a bachelor's degree and further coursework demonstrating knowledge of financial planning and
tax planning. Examples of acceptable coursework include: CFP®, CFA, MBA, ChFC, JD, CTFA, EA or CPA.
Additionally, advisors must have work experience that demonstrates their aptitude for financial
planning and investment management.
Professional Certifications
Employees have earned certifications and credentials listed below:
Certified Financial Planner (CFP®):
Certified Financial Planners™ are licensed by the CFP Board to use the CFP mark by meeting these
requirements:
• Bachelor’s degree from an accredited college or university.
• Completion of the financial planning education requirements set by the CFP Board
(www.cfp.net).
• Successful completion of the 10-hour CFP® Certification Exam.
• Three-year qualifying full-time work experience.
• Successfully pass the Candidate Fitness Standards and background check.
• 30 hours of related continuing education every 2 years.
Certified Public Accountant (CPA):
A Certified Public Accountant is an individual who has passed the uniform CPA examination
administered by the American Institute Of Certified Public Accountants, and who has received state
certification to practice accounting by meeting the following requirements:
• Bachelor’s degree with a minimum of 24 hours of accounting courses. Additionally, there must be
at least 18 hours of related classes such as business law and management.
• Two years of general accounting experience under the direction of an actively licensed CPA.
• Pass the four sections of the comprehensive uniform CPA examination.
• Pass the American Institute of CPAs professional ethics exam with a score of 90 percent.
• Abide by the uniform code of ethics and complete 120 hours of Continuing Professional
Education every three years.
Certified Trust Financial Advisor (CTFA):
The Certified Trust Financial Advisor recognizes a standard of knowledge and competence for the trust
and wealth advisory field. Professionals holding the CTFA designation obtain excelled knowledge in the
- 28 -
areas of fiduciary and trust activities, financial planning, tax law and planning, investment management,
and ethics. A CTFA designee has met the following requirements:
• Minimum of 5 years’ experience in wealth management and a bachelor’s degree from an
accredited college or university, or
• A letter of recommendation from the advisor’s manager attesting to the advisor’s qualifications
and ethical character.
• Candidate must sign and adhere to ICB’s Professional Code of Ethics statement.
• Complete 45 credit hours of continuing education courses every three years in specified
knowledge areas.
Certified Exit Planning Advisor (CEPA):
The Certified Exit Planning Advisor (CEPA) program was created by the Exit Planning Institute (EPI) and is
the most widely accepted and endorsed professional exit planning credential in the world. The EPI is the
premier international membership organization serving the educational needs of the exit planning
profession, and to bring together financial advisors, business brokers, attorneys, and other business
advisors to draw upon their combined expertise to better serve the needs of small and mid-sized
business owners worldwide. The common thread uniting these different professionals is their
commitment to helping Clients exit their companies successfully. To earn the CEPA designation, a
professional must
• Attend a 5-day executive MBA style program held twice per year in Chicago.
• Successfully pass the 3.5 hour proctored exam.
• The CEPA must be renewed every 3 years and requires 40 hours of exit-planning related
continued education.
Accredited Investment Fiduciary® (AIF®):
The Accredited Investment Fiduciary® professional designation is the industry's first and only
designation that demonstrates knowledge and competency in the area of fiduciary responsibility and
communicates a commitment to standards of investment fiduciary excellence.
• Holders of the AIF® mark have successfully completed a specialized program on investment
fiduciary standards and subsequently passed a comprehensive examination.
• Demonstrate the focus on all the components of a comprehensive investment process, related
fiduciary standards of care, and commitment to excellence.
• Represents a thorough knowledge of and ability to apply the fiduciary Practices.
• Designees must sign and agree to abide by a code of ethics and complete a continuing education
requirement annually.
Master of Science in Taxation (MST):
The MST program is an interdisciplinary program, engaging lawyers and accountants, and is designed to
provide a deep understanding of tax policies and procedures. The core E:\twp 2-bcurriculum focuses on
taxation of corporations, partnerships and sole proprietorships. Elective courses provide an opportunity
- 29 -
to focus on areas such as wealth taxes, accounting for income taxes, taxation of trusts and estates,
executive compensation, charitable gift planning and employee benefits.
Behavioral Financial Advisor (BFA):
The BFA™ designation is a program offered by Kaplan learning and align financial decisions with
client values, goals and habits. Managing emotions and making good decisions that are consistent
with one’s values is one of the most difficult parts of achieving long-term goals. By understanding
their core values and the ways in which our psychology and physiology can lead us to make
emotional decisions, clients can develop better skillsets for making rational decisions that are in
alignment with those values, even in situations where they are experiencing strong emotions.
Certified Tax Specialist (CTS):
The CTS is a graduate level designation that requires a mastery of the basic income tax formula and its
computation, retirement plans, deductions, credits, capital gains, depreciation, payroll taxes and tax
planning. The program is designed for advisors who have clients interested in maximizing their after-tax
returns as well as reducing their overall tax liability. Candidates must complete a 135+ hour educational
course focusing on personal income taxes, followed by two comprehensive exams and a written case
study.
Financial Paraplanner Qualified Professional™ (FPQP™):
The FPQP designation is a certification for financial professionals who support financial planners and
advisors. It focuses on fundamental financial planning concepts, client relationship management, and
office operations. The curriculum includes topics like retirement planning, estate planning, tax strategies,
insurance, and investment basics. The designation is designed to enhance the skills and knowledge of
paraplanners, enabling them to provide more effective support in the financial planning process. To earn
the FPQP™ designation, candidates must complete a course of study and pass an examination.
- 30 -
DAVID WILDER, CFP®, CTFA, MST, CEPA, AIF®
Educational Background:
•
Date of birth: May 1967
•
Villanova University, BS in Accounting (1989)
Villanova University, Master of Science in Taxation (2001)
College for Financial Planning and the Cannon Financial
•
•
Institute (1993)
Business Experience:
•
Total Wealth Planning, LLC (2015 – Present)
•
Financial Management Group (2000 - 2015)
•
The Vanguard Group (1990-2000)
No Disciplinary Information to disclose.
Other Business Activities: On a temporary basis, Mr. Wilder will be dually registered with CWM, LLC
(“CWM”) (CRD# 155344) as an investment advisor representative. Mr. Wilder is maintaining his
registration with TWP as he works to transition Clients to CWM. Following the transition of Clients,
this dual affiliation will cease.
Supervision: Dave Wilder is a partner of the Firm and holds the position of Chief Investment Officer
and Senior Advisor. He is supervised by his partners, Robert Siegmann & Robert Lemmons. He
supervises the work of Jonathan Andre, and co-manages Marc Wambaugh.
ROBERT LEMMONS, CFP®, CPA, AIF®, CEPA
Educational Background:
•
Date of birth: February 1969
•
Northern Kentucky University, BS in Business (1994)
•
College for Financial Planning (2003)
Business Experience:
•
Total Wealth Planning, LLC (2015 – Present)
•
Financial Management Group (2010 - 2015)
•
Wealth Dimensions Group (2000-2010)
Kunimura, Mitchell & Co. CPA’s (1996-2000)
▪
▪
Barnes, Dennig & Co., CPA’s (1990-1996)
No Disciplinary Information to disclose.
Outside Business Activities: Rob serves on the board and Finance Committee of the OTR Soup
Kitchen.
- 31 -
On a temporary basis, Mr. Lemmons will be dually registered with CWM, LLC (“CWM”) (CRD# 155344)
as an investment advisor representative. Mr. Lemmons is maintaining his registration with TWP as
he works to transition Clients to CWM. Following the transition of Clients, this dual affiliation will
cease.
Supervision: Rob Lemmons is a partner and holds the position of Director of Financial Planning and
Senior Advisor. He is supervised by two partners, Robert Siegmann & Dave Wilder. He supervises the
work of Wealth Advisors, Joel Musser, Chris Allen, Amelia West and co manages Marc Wamaugh.
ROBERT SIEGMANN, MBA, BFA
Educational Background:
•
Date of birth: September 1976
•
Xavier University, MBA (2012)
•
Xavier University, BSBA in Finance (2008)
•
FINRA Series 65 Investment Advisor Representative
•
Behavioral Financial Advisor (2020)
Business Experience:
•
Total Wealth Planning, LLC (2015 to Present)
•
Financial Management Group (1994 - 2015)
•
M.L. Roberts & Co. CPA (1993-1995)
No Disciplinary Information to disclose.
Outside Business Activities: Rob owns, but outsources the monthly management on several
residential rental properties.
On a temporary basis, Mr. Siegmann will be dually registered with CWM, LLC (“CWM”) (CRD# 155344)
as an investment advisor representative. Mr. Siegmann is maintaining his registration with TWP as
he works to transition Clients to CWM. Following the transition of Clients, this dual affiliation will
cease.
Supervision: Rob Siegmann is a partner and holds the position of Chief Operating Officer, Chief
Compliance Officer, and Wealth Advisor. He is supervised by two partners, Dave Wilder and Rob
Lemmons. He supervises non-advisory support staff members, Amy Tawney and Micah Peterson.
JONATHAN ANDRE, CFP®
Educational Background:
•
Date of birth: November 1981
•
Certified Financial Planner (2007)
•
Xavier University, BSBA in Finance (2004)
Business Experience:
- 32 -
•
Total Wealth Planning, LLC (2015 to Present)
•
Financial Management Group (2002 - 2015)
No Disciplinary Information to disclose.
Outside Business Activities: On a temporary basis, Mr. Andre will be dually registered with CWM, LLC
(“CWM”) (CRD# 155344) as an investment advisor representative. Mr. Andre is maintaining his
registration with TWP as he works to transition Clients to CWM. Following the transition of Clients,
this dual affiliation will cease.
Supervision: Jon Andre holds the position of Portfolio Manager & Wealth Advisor and is supervised
by Dave Wilder. Jon supervises the activities of Portfolio Trader, Jordan Nare.
JOEL MUSSER, CFP®
Educational Background:
•
Date of birth: July 1985
•
Xavier University, Certified Financial Planner (2013)
•
Hillsdale College, Bachelor of Arts in Economics (2007)
Business Experience:
•
Total Wealth Planning, LLC (2015 to Present)
•
PNC Bank (2014 - 2015)
•
JP Morgan Chase Bank (2009 - 2014)
•
Northwestern Mutual (2007 – 2008)
No Disciplinary Information to disclose.
Outside Business Activities: On a temporary basis, Mr. Musser will be dually registered with CWM,
LLC (“CWM”) (CRD# 155344) as an investment advisor representative. Mr. Musser is maintaining his
registration with TWP as he works to transition Clients to CWM. Following the transition of Clients,
this dual affiliation will cease.
Supervision: Joel Musser holds the position of Sr. Wealth Advisor and is supervised by Rob
Lemmons. Joel supervises the activities of Holden Varvel, Madi Krummen and Marc Wambaugh.
CHRIS ALLEN, CFP®, CTS
- 33 -
Educational Background:
•
Date of birth: April 1989
•
Ohio State Univ, BS in Financial Planning (2011)
•
Series 65 Investment Advisor Rep (2016)
•
Northwestern University, CFP (2018)
•
Institute of Business Finance, Certified Tax Specialist (2024)
Business Experience:
•
Total Wealth Planning, LLC (2015 to Present)
•
Apprisen (2011 - 2015)
No Disciplinary Information to disclose.
Outside Business Activities: On a temporary basis, Mr. Allen will be dually registered with CWM,
LLC (“CWM”) (CRD# 155344) as an investment advisor representative. Mr. Allen is maintaining his
registration with TWP as he works to transition Clients to CWM. Following the transition of
Clients, this dual affiliation will cease.
Supervision: Chris Allen holds the position of Wealth Advisor and is supervised by Rob Lemmons.
Chris supervises the activities of Associates, Dylan Sabol, Keenan Garvey, Abby Daly and Cedric
Louit.
AMELIA WEST, CFP®
Educational Background:
•
Date of birth: August 1979
•
Purdue Univ, BS in Plant Science (2001)
•
Purdue Univ, Masters of Economics (2003)
•
College for Financial Planning, CFP (2012)
Business Experience:
•
Total Wealth Planning, LLC (2021 to Present)
•
Howell Financial Advisors (2017 to 2021)
•
Goldstein Advisors (2010 to 2017)
•
Ameriprise Financial (2004 to 2010)
No Disciplinary Information to disclose.
Outside Business Activities: Amelia serves on two boards, the IN Education Savings Authority and
The Caring Center. Neither are expected to impact her availability or objectivity.
- 34 -
On a temporary basis, Ms. West will be dually registered with CWM, LLC (“CWM”) (CRD# 155344)
as an investment advisor representative. Ms. West is maintaining her registration with TWP as she
works to transition Clients to CWM. Following the transition of Clients, this dual affiliation will
cease.
Supervision: Amelia holds the position of Wealth Advisor and is supervised by Rob Lemmons.
Amelia supervises the activities of Associates, Amy Woock and Justin Clapp.
MARC WAMBAUGH, CFP®
Educational Background:
•
Date of birth: June 1973
•
Ohio State Univ, Bachelor of Arts (1996)
•
N. Kentucky Univ, Masters of Accounting (2008)
•
College for Financial Planning, CFP (2012)
Business Experience:
•
Total Wealth Planning, LLC (2021 to Present)
•
Cassady Schiller Wealth Management (2006-2020)
No Disciplinary Information to disclose.
Outside Business Activities:
On a temporary basis, Mr. Wambaugh will be dually registered with CWM, LLC (“CWM”) (CRD#
155344) as an investment advisor representative. Mr. Wambaugh is maintaining his registration
with TWP as he works to transition Clients to CWM. Following the transition of Clients, this dual
affiliation will cease.
Supervision: Marc holds the position of Wealth Advisor and is supervised by Joel Musser.
JUSTIN CLAPP, CFP®
- 35 -
Educational Background:
Indiana State University, BS in Business Marketing (2017)
• Date of birth: March 1994
•
• College for Financial Planning, CFP (2023)
Business Experience:
• Total Wealth Planning, LLC (2024 to Present)
• Ronald Blue Trust (Financial Planning Associate) (2021-2023)
• Charles Schwab (Financial Services Professional) (2019-2021)
No Disciplinary Information to disclose.
Outside Business Activities:
On a temporary basis, Mr. Clapp will be dually registered with CWM, LLC (“CWM”) (CRD# 155344)
as an investment advisor representative. Mr. Clapp is maintaining his registration with TWP as he
works to transition Clients to CWM. Following the transition of Clients, this dual affiliation will
cease.
Supervision: Justin holds the position of Associate Wealth Advisor and is supervised by Amelia
West.
AMY WOOCK, FPQPTM
Educational Background:
• Date of birth: September 1964
• Bachelor’s of Science degree in Actuarial Mathematics,
University of Michigan (1986)
• Financial Paraplanner Qualified Professional (FPQP™)
(2016)
• Associate of the Society of Actuaries (ASA) (1992)
Business Experience:
• Total Wealth Planning, LLC (2021 to Present)
• Howell Financial Advisors (2014 to 2021)
No Disciplinary Information to disclose.
Outside Business Activities: On a temporary basis, Ms. Woock will be dually registered with CWM, LLC
(“CWM”) (CRD# 155344) as an investment advisor representative. Ms. Woock is maintaining her
registration with TWP as she works to transition Clients to CWM. Following the transition of Clients,
this dual affiliation will cease.
Supervision: Amy holds the position of Financial Planner and is supervised by Amelia West.
- 36 -
HOLDEN VARVEL, CFP®
Educational Background:
• Date of birth: December 1995
• Lee University, BSBA International Business (2018)
• Series 65 Investment Advisor Rep (2020)
• College for Financial Planning, CFP (2024)
Business Experience:
• Total Wealth Planning, LLC (2019 to Present)
• Apokaradokia & Penn Mutual Life Insurance Co
o
(2017 to 2019)
No Disciplinary Information to disclose.
Outside Business Activities: On a temporary basis, Mr. Varvel will be dually registered with CWM,
LLC (“CWM”) (CRD# 155344) as an investment advisor representative. Mr. Varvel is maintaining his
registration with TWP as he works to transition Clients to CWM. Following the transition of
Clients, this dual affiliation will cease.
Supervision: Holden holds the position of Wealth Advisor and is supervised by Joel Musser.
MADI KRUMMEN, CFP®
Educational Background:
• Date of birth: July 2000
• University of Alabama, BS in Consumer Science and Master
of Science, Family Financial Planning (2022)
• Series 65 Investment Advisor Rep (2023)
• College for Financial Planning, CFP (2025)
Business Experience:
• Total Wealth Planning, LLC (May 2024 to Present)
• BCR Wealth Strategies (May 2021 – April 2024)
• Fidelity Investments (June 2020 – December 2020)
No Disciplinary Information to disclose.
Outside Business Activities: On a temporary basis, Ms. West will be dually registered with CWM,
LLC (“CWM”) (CRD# 155344) as an investment advisor representative. Ms. West is maintaining her
- 37 -
registration with TWP as she works to transition Clients to CWM. Following the transition of
Clients, this dual affiliation will cease.
Supervision: Madi holds the position of Associate Wealth Advisor and is supervised by Joel
Musser.
- 38 -