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ITEM 1 – COVER PAGE
168 County Road 648
Encampment, WY 82325-1028
Phone: 307-672-9738
8321 S. Sangre De Cristo Road, Suite 102
Littleton, CO 80127
Phone: 720-307-6440
www.tractionfp.com
March 17, 2026
Part 2A Brochure
This brochure provides information about the qualifications and business practices of Traction Financial Partners, LLC. If you have any
questions about the contents of this brochure, please contact us at 307-672-9738. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Traction Financial
Partners is a Registered Investment Adviser. Registration with the United States Securities and Exchange Commission or any state
securities authority does not imply a certain level of skill or training. Additional information about Traction Financial Partners, LLC is
available on the SEC’s website at www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as an IARD
number. The IARD number for Traction Financial Partners, LLC is 315215.
ITEM 2 – MATERIAL CHANGES
SUMMARY OF MATERIAL CHANGES
This section of the Brochure will address only those “material changes” that have been incorporated since our
last delivery or posting of this document on the SEC’s public disclosure website (IAPD) www.adviserinfo.sec.gov.
The following material updates have been made to our Firm’s Brochure since our previous annual amendment
filing on March 10, 2025:
• Katy Kappius became the firm’s CCO in January 2026.
Currently, a free copy of our Brochure may be requested by contacting Katy Kappius, Chief Compliance Officer of
Traction at 720-307-6440.
We encourage you to read this document in its entirety.
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ITEM 3 – TABLE OF CONTENTS
ITEM 1 – COVER PAGE
0
ITEM 2 – MATERIAL CHANGES
1
ITEM 3 – TABLE OF CONTENTS
2
ITEM 4 – ADVISORY BUSINESS
3
ITEM 5 - FEES AND COMPENSATION
9
ITEM 6 - PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
14
ITEM 7 - TYPES OF CLIENTS
14
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
14
ITEM 9 - DISCIPLINARY INFORMATION
19
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
19
ITEM 11 - CODE OF ETHICS
21
ITEM 12 - BROKERAGE PRACTICES
22
ITEM 13 - REVIEW OF ACCOUNTS
25
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
25
ITEM 15 – CUSTODY
26
ITEM 16 – INVESTMENT DISCRETION
27
ITEM 17 – VOTING CLIENT SECURITIES
27
ITEM 18 – FINANCIAL INFORMATION
27
PRIVACY POLICY
27
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ITEM 4 – ADVISORY BUSINESS
This Disclosure document is being offered to you by Traction Financial Partners, LLC (“Traction” or “Firm”) about
the investment advisory services we provide. It discloses information about the services that we provide and the
way those services are made available to you, the client.
Traction Financial Partners, LLC was registered as an Investment Advisor with the SEC in August 2021. The
principal owners are Robert Heykoop and Evan Barnes. Katy Kappius is the Chief Compliance Officer of the Firm.
We are committed to helping clients build, manage, and preserve their wealth. Our Firm provides services that
help clients to achieve their stated financial goals. We will offer initial complimentary meetings upon our
discretion; however, investment advisory services are initiated only after you and Traction execute an Investment
Management Agreement.
INVESTMENT MANAGEMENT AND SUPERVISION SERVICES
We manage advisory accounts on a discretionary and non-discretionary basis. For discretionary accounts, once
we have determined a profile and investment plan with a client, we will execute the day-to-day transactions
without seeking prior client consent but within the expected investment guidelines. Account supervision is guided
by the client’s written profile and investment plan. We will accept accounts with certain trading restrictions if
circumstances warrant. We primarily allocate client assets among various equities, Exchanged Traded Funds
(“ETFs”), no-load or load-waived mutual funds in accordance with their stated investment objectives.
During personal discussions with clients, we determine the client’s objectives, time horizons, risk tolerance, and
liquidity needs. As appropriate, we also review a client’s prior investment history, as well as family composition
and background. Based on client needs, we develop a client’s personal profile and investment plan. We then
create and manage the client’s investments based on that policy and plan. It is the client’s obligation to notify us
immediately if circumstances have changed with respect to their goals. Once we have determined the types of
investments to be included in a client’s portfolio and have allocated the assets, we provide ongoing investment
review and management services.
With our discretionary relationship, we will make changes to the portfolio, as we deem appropriate, to meet
client financial objectives. We trade these portfolios based on the combination of our market views and client
objectives, using our investment process. We tailor our advisory services to meet the needs of our clients and
seek to ensure that your portfolio is managed in a manner consistent with those needs and objectives. Clients
have the ability to leave standing instructions with us to refrain from investing in particular industries or invest in
limited amounts of securities.
If a non-discretionary relationship is in place, calls will be placed presenting the recommendation made and only
upon your authorization will any action be taken on your behalf. We do have limited authority to direct the
Custodian to deduct our investment advisory fees from accounts, but only with the appropriate written
authorization from clients.
Clients may engage us to advise on certain investment products that are not maintained at our Firm’s
recommended custodian, such as variable life insurance, annuity contracts, and assets held in employer
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sponsored retirement plans. Where appropriate, we provide advice about any type of held away account that is
part of a client portfolio.
You are advised and are expected to understand that our past performance is not a guarantee of future results.
Certain market and economic risks exist that adversely affect an account’s performance. This could result in
capital losses in your account.
FINANCIAL PLANNING
Through the financial planning process, our team strives to engage our clients in conversations around the
family’s goals, objectives, priorities, vision, and legacy – both for the near term as well as for future generations.
With the unique goals and circumstances of each family in mind, our team will offer financial planning ideas and
strategies to address the client’s holistic financial picture, including estate, income tax, charitable, cash flow,
wealth transfer, investment planning, retirement planning, and insurance/risk management planning, and family
legacy objectives. Our team partners with our client’s other advisors (CPAs, Enrolled Agents, Estate Attorneys,
Insurance Brokers, etc.) to ensure a coordinated effort of all parties toward the client’s stated goals. Such services
include various reports on specific goals and objectives or general investment and/or planning recommendations,
guidance to outside assets, and periodic updates.
Our specific services in preparing your plan may include:
• Review and clarification of your financial goals.
• Assessment of your overall financial position including cash flow, balance sheet, investment strategy, risk
management, and estate planning.
• Creation of a unique plan for each goal you have, including personal and business real estate, education,
retirement or financial independence, charitable giving, estate planning, business succession, and other
personal goals.
• Development of a goal-oriented investment plan, with input from various advisors to our clients around
tax suggestions, asset allocation, expenses, risk, and liquidity factors for each goal. This includes IRA and
qualified plans, taxable, and trust accounts that require special attention.
• Design of a risk management plan including risk tolerance, risk avoidance, mitigation, and transfer,
including liquidity as well as various insurance and possible company benefits; and
• Crafting and implementation of, in conjunction with your estate and/or corporate attorneys as tax advisor,
an estate plan to provide for you and/or your heirs in the event of an incapacity or death.
A written evaluation of each client's initial situation or Financial Plan is provided to the client.
Estate Planning Services
Traction uses an unaffiliated third party, technology platform, Snug, to provide a holistic estate planning solution
for clients. Traction purchases an annual license and access to the Snug platform. Clients may choose to purchase
specific estate plans from Snug. Snug allows clients to create estate planning documents to achieve the legacy
objectives that our firm will design together. Traction coordinates the estate planning arrangement between the
client and Snug. Once engaged with Snug, a client is guided through the document creation process. The
estimated hours for Estate Planning Document Creation Service are 1 hour. Though advisors can refer clients to
the Snug platform and assist with entering information into the system, Traction and its advisors are not involved
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with the drafting of the legal documents and do not have the ability to make selections for the client. With
Advisor only access to Snug, Traction and its advisor representatives can receive read-only visibility of the client
account. This allows our advisors to assist clients in completing the process of creating and monitoring for
optimization opportunities.
SUB-ADVISORY SERVICES
Our firm may determine that engaging the expertise of an independent sub-advisor is best suited for your
account. Our firm will have discretion to utilize independent third-party investment adviser to aid in the
implementation of investment strategies for your portfolio. In certain circumstances, we may allocate a portion
of a portfolio to an independent third-party investment adviser (“Manager”) for separate account management
based upon your individual circumstances and objectives, including, but not limited to, your account size and tax
circumstances. Upon the recognition of such situations, in coordination with you, we will hire a Manager for the
management of those assets. These advisers shall assist our Firm in managing the day‐to‐day investment
operations of the various allocations, shall determine the composition of the investments comprising the
allocation, shall determine what securities and other assets of the allocation will be acquired, held, disposed of
or loaned in conformity with the written investment objectives, policies and restrictions and other statements of
each client comprising the allocation, or as instructed by our Firm.
Managers selected for your investments need to meet several quantitative and qualitative criteria established by
us. Among the criteria that may be considered are the Manager’s experience, assets under management,
performance record, client retention, the level of client services provided, investment style, buy and sell
disciplines, capitalization level, and the general investment process.
You are advised and should understand that:
●
A Manager’s past performance is no guarantee of future results;
●
There is a certain market and/or interest rate risk which may adversely effect any Manager’s
objectives and strategies, and could cause a loss in a Client's account(s); and
●
Client risk parameters or comparative index selections provided to our firm are guidelines only
and there is no guarantee that they will be met or not be exceeded.
Managers may take discretionary authority to determine the securities to be purchased and sold for the client.
As stated in the Discretionary Advisory Agreement, our Firm and its associated persons will have discretionary
authority to hire and fire the Manager. Our firm will work with the sub-advisor to communicate any trading
restrictions or standing instructions to refrain from a particular industry requested by the Client. In all cases,
trading restrictions will depend on the sub-advisor and their ability to accommodate such restrictions.
All performance reporting will be the responsibility of the respective Manager. Such performance reports will be
provided directly to you and our firm. Disclosures will indicate what firm is providing the reporting.
Our Firm has entered into agreements with various independent Managers. All third-party Managers to whom
we will refer clients will be licensed as registered investment advisors by their resident state and any applicable
jurisdictions or registered investment advisors with the Securities and Exchange Commission. A complete
description of the Manager’s services, fee schedules and account minimums will be disclosed in the Manager’s
Form ADV or similar Disclosure Brochure.
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We review the performance of our Managers on at least a quarterly basis. More frequent reviews may be
triggered by changes in Manager’s management, performance or geopolitical and macroeconomic specific
events. Our Firm only enters into only a select number of relationships with Managers.
LPL FINANCIAL SPONSORED ADVISORY PROGRAMS
We may provide advisory services through certain programs sponsored by LPL Financial LLC (LPL), a registered
investment advisor and broker-dealer. Below is a brief description of each LPL advisory program available to our
Firm. For more information regarding the LPL programs, including more information on the advisory services and
fees that apply, the types of investments available in the programs and the potential conflicts of interest
presented by the programs please see the program account packet (which includes the account agreement and
LPL Form ADV program brochure) and the Form ADV, Part 2A of LPL or the applicable program.
MANAGER ACCESS SELECT PROGRAM
Manager Access Select offers clients the ability to participate in the Separately Managed Account Platform (the
“SMA Platform”) or the Model Portfolio Platform (the “MP Platform”). In the SMA Platform, [Advisor] will assist
client in identifying a third-party portfolio manager (SMA Portfolio Manager) from a list of SMA Portfolio
Managers made available by LPL, and the SMA Portfolio Manager manages client’s assets on a discretionary basis.
Traction will provide initial and ongoing assistance regarding the SMA Portfolio Manager selection process. In
the MP Platform, clients authorize LPL to direct the investment and reinvestment of the assets in their accounts,
in accordance with the selected model portfolio provided by LPL’s Research Department or a third-party
investment advisor.
A minimum account value of $50,000 is required for Manager Access Select, however, in certain instances, the
minimum account size may be lower or higher.
STRATEGIC WEALTH MANAGEMENT PROGRAM (SWM)
Clients may pay a transaction charge for transactions in a SWM account. The transaction charges vary based on
the type of transaction (e.g., mutual fund, equity or ETF) and for mutual funds based on whether or not the
mutual fund pays 12b-1 fees and/or recordkeeping fees to LPL. Transaction charges for equities are $7 and
transaction charges for ETFs are $0 to $9. For mutual funds, the transaction charges range from $0 to $26.50.
In many instances, LPL makes available mutual funds in a SWM account that offer various classes of shares,
including shares designated as Class A Shares and shares designed for advisory programs, which can be titled, for
example, as “Class I,” “institutional,” “investor,” “retail,” “service,” “administrative” or “platform” share classes
(“Platform Shares”). The Platform Share class offered for a particular mutual fund in SWM in many cases will not
be the least expensive share class that the mutual fund makes available and was selected by LPL in certain cases
because the share class pays LPL compensation for the administrative and recordkeeping services LPL provides
to the mutual fund. Client should understand that another financial services firm may offer the same mutual fund
at a lower overall cost to the investor than is available through SWM. In other instances, a mutual fund may offer
only Class A Shares, but another similar mutual fund may be available that offers Platform Shares. Class A Shares
typically pay LPL a 12b-1 fee for providing shareholder services, distribution, and marketing expenses
(“brokerage-related services”) to the mutual funds. Platform Shares generally are not subject to 12b-1 fees. As a
result of the different expenses of the mutual fund share classes, it is generally more expensive for a client to
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own Class A Shares than Platform Shares. An investor in Platform Shares will pay lower fees over time and keep
more of his or her investment returns than an investor who holds Class A Shares of the same fund.
PERSONAL WEALTH PORTFOLIOS PROGRAM (PWP)
PWP offers clients an asset management account using asset allocation model portfolios designed by LPL. We
will have discretion for selecting the asset allocation model portfolio based on client’s investment objective. We
will also have discretion for selecting third party money managers (PWP Advisors), mutual funds and ETFs within
each asset class of the model portfolio. LPL will act as the overlay portfolio manager on all PWP accounts and will
be authorized to purchase and sell on a discretionary basis mutual funds, ETFs and equity and fixed income
securities.
A minimum account value of $250,000 is required for PWP. In certain instances, LPL will permit a lower minimum
account size.
MODEL WEALTH PORTFOLIOS PROGRAM (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. Our Firm will obtain the
necessary financial data from the client, assist the client in determining the suitability of the MWP program and
assist the client in setting an appropriate investment objective. We will initiate the steps necessary to open an
MWP account and have discretion to select a model portfolio designed by LPL’s Research Department consistent
with the client’s stated investment objective. LPL’s Research Department or third-party portfolio strategists are
responsible for selecting the mutual funds or ETFs within a model portfolio and for making changes to the mutual
funds or ETFs selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs and to
liquidate previously purchased securities. The client will also authorize LPL to effect rebalancing for MWP
accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary depending on
the portfolio(s) selected and the account’s allocation amongst portfolios. The lowest minimum for a portfolio is
$25,000. In certain instances, a lower minimum for a portfolio is permitted.
CONSULTING SERVICES
We also provide clients investment advice on a more-limited basis on one or more isolated areas of concern such
as estate planning, real estate, retirement planning, or any other specific topic. Additionally, we provide advice
on non-securities matters about the rendering of estate planning, insurance, real estate, and/or annuity advice
or any other business advisory / consulting services for equity or debt investments in privately held businesses.
In these cases, clients will be required to select their own investment managers, custodian, and/or insurance
companies for the implementation of consulting recommendations. If client needs include brokerage and/or
other financial services, we will recommend the use of one of several investment managers, brokers, banks,
custodians,
insurance companies, or other financial professionals ("Firms"). Consulting clients must
independently evaluate these Firms before opening an account or transacting business and have the right to
effect business through any firm they choose. Clients have the right to choose whether or not to follow the
consulting advice provided.
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RETIREMENT PLAN ADVISORY SERVICES
Retirement Plan Advisory Services consists of helping employer plan sponsors to establish, monitor and review
their company's retirement plan. As the needs of the plan sponsor dictate, areas of advising could include
investment selection and monitoring, plan structure, and participant education.
Pursuant to Section 402(c)(3) of ERISA, the client may appoint us as the Plan’s “investment manager” with respect
to the Plan’s portfolio of investment options. We acknowledge that we are registered as an investment adviser
under the SEC. Our firm acts as a “fiduciary” within the meaning of Section 3(21) and 3(38) of ERISA with respect
to the Plan. We offer advisory services to employer sponsored retirement plans such as 401(k), 457, 403(b), and
ROBS Plans (Rollovers as Business Start-Ups). On the plan level, we manage the investment line-up making
changes as necessary as well as providing risk-based investment models for the participants. On the individual
participant level, we manage risk-based models using the current investment lineup based on risk tolerance of
the individual investor. For employer-sponsored retirement plans with participant-directed investments, our firm
provides its advisory services as an investment advisor as defined under Section 3(21) of the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”).
When serving as an ERISA 3(21) investment adviser, the Plan Sponsor and our Firm share fiduciary
responsibility. The Plan Sponsor retains ultimate decision-making authority for the investments and may accept
or reject the recommendations in accordance with the terms of a separate ERISA 3(21) Plan Sponsor Investment
Management Agreement between our Firm and the Plan Sponsor. Under the 3(21) agreement, our Firm can
provide the following services to the Plan Sponsor:
• Review or Development of an Investment Policy Statement
• Perform Due Diligence on Money Managers
• Provide Initial Investment and Management Selection ‐ Our Firm typically uses mutual funds/managed
accounts/collective trusts/cash equivalents to structure portfolios designed to meet client objectives
and risk profiles.
• Provide ongoing Performance Evaluation and Monitoring of Money Mangers
• Make Investment Recommendations when necessary
• Retirement Plan Services Analysis ‐ Our Firm will conduct an analysis of a client’s retirement plan to
evaluate the services currently provided to the client by third parties. The areas of analysis may include
asset management services, record keeping, administration, customer service, participant education,
etc. These services may also include a cost/benefit analysis, recommendation of alternative vendors,
facilitation of the RFP process for solicitation of a new vendor, and/or assistance in fee negotiations
with proposed vendors.
• Provide Employee Education Services ‐ Our Firm will provide enrollment and educational services the
content of the program will be generic in nature.
When serving as a result of the 3(38) appointment, we are granted full trading authority over the Plan and have
the responsibility for the selection and monitoring of all investment options offered under the Plan in accordance
with the investment policy statement and its underlying investment objectives and strategies for the Plan. Plan
participants have the ability to exercise control over the investment selection from the plans line up of
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investments, and we have no authority or discretion to direct the investment of assets of any participant’s
account under the Plan.
DISCLOSURE REGARDING ROLLOVER RECOMMENDATIONS
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We have to act in your best interest and not put our
interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests.
A client or prospect leaving an employer typically has four options regarding an existing retirement plan (and may
engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii)
roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) rollover to an
Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the
client’s age, result in adverse tax consequences). Our Firm may recommend an investor roll over plan assets to
an IRA for which our Firm provides investment advisory services. As a result, our Firm and its representatives
may earn an asset-based fee. In contrast, a recommendation that a client or prospective client leave their plan
assets with their previous employer or roll over the assets to a plan sponsored by a new employer will generally
result in no compensation to our Firm. Our Firm therefore has an economic incentive to encourage a client to roll
plan assets into an IRA that our Firm will manage, which presents a conflict of interest. To mitigate the conflict of
interest, there are various factors that our Firm will consider before recommending a rollover, including but not
limited to: (i) the investment options available in the plan versus the investment options available in an IRA, (ii)
fees and expenses in the plan versus the fees and expenses in an IRA, (iii) the services and responsiveness of the
plan’s investment professionals versus those of our Firm, (iv) protection of assets from creditors and legal
judgments, (v) required minimum distributions and age considerations, and (vi) employer stock tax
consequences, if any. Our Firm’s Chief Compliance Officer remains available to address any questions that a client
or prospective client has regarding the oversight.
WRAP FEE PROGRAM
We do not offer a Wrap Fee Program.
ASSETS
As of December 31, 2025, we managed $288,400,046 of assets on a discretionary basis, and $0 on a non-
discretionary basis.
ITEM 5 - FEES AND COMPENSATION
INVESTMENT MANAGEMENT FEES AND COMPENSATION
Traction charges a fee as compensation for providing Investment Management services on your account. These
services include advisory and consulting services, trade entry, investment supervision, and other account-
maintenance activities. Our recommended custodian charges transaction costs, custodial fees, redemption fees,
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retirement plan and administrative fees or commissions. See Additional Fees and Expenses below for additional
details.
The fees for portfolio management are based on an annual percentage of assets under management and billed
quarterly in advance based on the average daily balance of the accounts from the previous quarter. Billing will
begin the month following the month the accounts are funded. The value will be determined as reported by the
Custodian. Fees are assessed on all assets under management. Cash and money market balances will be excluded
from billing. Additional deposits and withdrawals will be added or subtracted from the assets in a prorated basis
to adjust the account fee.
Our maximum annual advisory fee is for accounts paying a percentage of assets under management is 1.35%. The
specific advisory fees are set forth in your Investment Advisory Agreement. Fees may vary based on the size of
the account, complexity of the portfolio, extent of activity in the account or other reasons agreed upon by us and
you as the client. In certain circumstances, our fees and the timing of the fee payments may be negotiated. Our
employees and their family related accounts are charged a reduced fee for our services.
Unless otherwise instructed by the client, we will aggregate asset amounts in accounts from your same household
together to determine the advisory fee for all your accounts. We would do this, for example, where we also
service accounts on behalf of your minor children, individual and joint accounts for a spouse, and/or other types
of related accounts. This consolidation practice is designed to allow you the benefit of an increased asset total,
which could cause your account(s) to be assessed a lower advisory fee.
The independent qualified custodian holding your funds and securities will debit your account directly for the
advisory fee and pay that fee to us. You will provide written authorization permitting the fees to be paid directly
from your account held by the qualified custodian. Further, the qualified custodian agrees to deliver an account
statement monthly directly to you indicating all the amounts deducted from the account including our advisory
fees. At our discretion, our Firm will allow advisory fees to be paid by check as indicated in the Investment
Advisory Agreement. You are encouraged to review your account statements for accuracy.
Either Traction or you may terminate the management agreement immediately upon written notice to the other
party. The management fee will be pro-rated to the date of termination, for the month in which the cancellation
notice was given and billed to your account. Upon termination, you are responsible for monitoring the securities
in your account, and we will have no further obligation to act or advise with respect to those assets. In the event
of client’s death or disability, Traction will continue management of the account until we are notified of client’s
death or disability and given alternative instructions by an authorized party.
Clients should be aware that LPL charges transaction charges in addition to the fee that you pay for investment
advisory services provided through Traction. In many instances, LPL makes available mutual funds in a SWM I
account that offer various classes of shares, including shares designated as Class A Shares and shares designed
for advisory programs, which can be titled, for example, as “Class I,” “institutional,” “investor,” “retail,” “service,”
“administrative” or “platform” share classes (“Platform Shares”). Certain share classes pay LPL compensation for
the administrative and recordkeeping services LPL provides to the mutual fund. Client should understand that
another financial services firm may offer the same mutual fund at a lower overall cost to the investor than is
available through LPL. Class A Shares typically pay LPL a 12b-1 fee for providing brokerage-related services to the
mutual funds. Platform Shares generally are not subject to 12b-1 fees. Because of the different expenses of the
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mutual fund share classes, it is generally more expensive for a client to own Class A Shares than Platform Shares,
however the Class A Shares may appear to be less expensive, due to the difference in the type of fee charged. An
investor in Platform Shares will pay lower fees over time and keep more of his or her investment returns than an
investor who holds Class A Shares of the same fund.
LPL has made available a no-transaction-fee (NTF) mutual fund network. This network of funds will make only
one share class available for specific fund families. When NTF funds are purchased in SWM account, there are
no transaction charge assessed to the client or advisor. Sponsors of mutual funds in the NTF network pay LPL
compensation to participate in the NTF network. Not all share classes or funds within a fund family may be
available at NTF. When NTF funds are redeemed, the transaction costs are waived. Please read the prospectus
carefully before investing. There are some exceptions where LPL will continue to offer an additional share class
at $26.50, depending on the expense of the fund and minimums instituted by the fund company. Clients should
be aware that advisors may be more likely to recommend funds that are participants in the NTF network. Please
ask your IAR for current details. A complete list of mutual fund sponsors participating in the SWM NTF Program
can be found by visiting https://lplfinancial.lpl.com/disclosures.html.
LPL Financial offers a trading platform with select exchange traded funds (“ETFs”) that do not charge transaction
fees. The no-transaction-fee ETF trading platform is available to clients participating in LPL Financial’s Strategic
Wealth Management (“SWM”) program. Clients will be subject to transaction fees charged by LPL Financial for
ETFs not included in LPL Financial’s platform and for other types of securities. The limited number of ETFs
available on LPL Financial’s no-transaction fee platform may have higher overall expenses than other types of
securities and ETFs not included in the platform. Other major custodians have eliminated transaction fees for all
ETFs and U.S. listed equities, so clients may pay more for investing in the same securities at LPL Financial.
FINANCIAL PLANNING FEES
Our Firm offers financial planning services for a separate fee. In this circumstance, we will negotiate the planning
fees with you. Fees may vary based on the extent and complexity of your individual or family circumstances and
the amount of your assets under our management. Initial comprehensive financial plans include follow up
discussions over the course of a 12 month period. Our fee will be agreed in advance of services being performed.
The fee will be determined based on factors including the complexity of your financial situation, agreed upon
deliverables, and whether you intend to implement any recommendations through Traction. Financial Planning
fees may be fixed or hourly. The fixed fees range from $3,000 to $25,000. Hourly fees are $350/hour. Clients
seeking an update to their financial plan outside of the 12-month period from their initial comprehensive plan
will incur an additional financial planning fee. These post initial comprehensive fees range from $500 to $2,000,
depending on the complexity of the updates required. The updated financial plan extends the planning period for
an additional 12 months. The specific fee for your financial plan will be discussed with you and specified in your
planning agreement with Traction.
Typically, we complete a plan within a month and will present it to you within 90 days of the contract date, if you
have provided us all information needed to prepare the financial plan. Fees are billed and payable at the time the
financial plan is delivered to you.
If you choose to terminate the financial planning agreement by providing us with written notice. Upon
termination, fees will be prorated to the date of termination and any earned portion of the fee will be billed to
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you based on the hours that our firm has spent on creating your financial plan prior to termination. The hourly
rate used for this purpose is $350/hour. The hourly rate would be stated in your executed Financial Planning
Agreement.
We will not require prepayment of more than $1200 in fees per client, six (6) or more months in advance of
providing any services. In no case are our fees based on, or related to, the performance of your funds or
investments.
Estate Planning Services
Estate planning document creation services through Snug are offered for a separate fee and defined in the
financial planning agreement. Traction charges an hourly fee of $350/hour to coordinate and review the details
of the estate plan with the Client. Fees for the Snug estate planning services are in addition to Traction’s
coordination fee. The Snug fees are as follows:
• Will-Based Plan fee is $150
• Trust-Based Plan fee is $400
Traction will collect the total fee and pay a portion back to Snug.
Third-Party ACH and Credit Card Payments - AdvicePay
Fees for financial planning, and estate planning services can be invoiced and processed through a personal check,
taxable account or third-party nonaffiliated service, AdvicePay. With AdvicePay, Clients will be asked to set up
their bank account or credit card at AdvicePay to enable credit card or ACH payments. While AdvicePay allows
firms like Traction to receive payments directly from the client’s credit card or bank account, it does not give
Traction access to the bank account itself, nor to any of the client’s credit card or bank account information.
Traction is not able to initiate any additional payments via AdvicePay as agreed upon and outlined in the
Agreement.
SUB-ADVISOR FEES
As discussed in Item 4 above, there will be occasions where an independent Registered Investment Advisory firm
acts as a sub-adviser to our Firm. In those circumstances, the other investment adviser manages the assets based
upon the parameters provided by our Firm. Sub-advisory services are billed directly to the client by the
independent sub-advisor.
FEES FOR LPL ADVISORY PROGRAMS
The account fee charged to the client for each LPL advisory program is negotiable, subject to the following
maximum account fees:
Manager Access Select
2.00%
SWM
MWP
PWP
1.35%
2.00%1
2.00%1
1 The MWP/PWP/Manager Access Select account fee consists of an LPL program fee, a strategist fee (if applicable) and an advisor fee
of up to 2.00%. See the MWP/PWP program brochure for more information.
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However, if users decide to implement sample recommendations by executing trades, they will be charged fees,
commissions, or expenses by the applicable broker or adviser, as well as underlying investment fees and
expenses. Account fees are payable quarterly in advance.
Traction and LPL may share in the account fee and other fees associated with program accounts. Associated
persons of Traction may also be registered representatives of LPL.
RETIREMENT PLAN SERVICES
For Retirement Plan Advisory Services compensation, we charge an advisory fee as negotiated with the Plan
Sponsor and as disclosed in the Employer Sponsored Retirement Plans Consulting Agreement (“Plan Sponsor
Agreement”). Our maximum advisory fees do not exceed 0.75% annually. We do impose a minimum fee of
$1000/annually for all our Retirement Plan clients. Plan Sponsors may elect to be billed a flat dollar fixed fee.
Fixed fees range from $1,000 to $100,000.
Typically, the billing period for these fees are paid quarterly. This fee is generally negotiable, but terms and
advisory fee is agreed to in advance and acknowledged by the Plan Sponsor through the Plan Sponsor Agreement
and/or Plan Provider’s account agreement. Fee billing methods vary depending on the Plan Provider.
Either our Firm or the Plan Sponsor may terminate the Agreement upon 30 days written notice to the other party.
The Plan Sponsor is responsible to pay for services rendered until the termination of the Agreement.
CONSULTING
Traction provides hourly planning services for clients who need advice on a limited scope of work. Traction will
negotiate consulting fees with you. Fees may vary based on the extent and complexity of the consulting project.
The hourly rate for limited scope engagements is $350. You will be billed monthly as services are rendered.
Either party may terminate the agreement. Upon termination, fees will be prorated to the date of termination
and any unearned portion of the fee will be refunded to you as described above.
You should be aware that lower fees for comparable services may be available from other sources.
ADMINISTRATIVE SERVICES
Our Firm utilizes a third party and technology platform to support data reconciliation, performance reporting, fee
calculation and billing, research, client database maintenance, quarterly performance evaluations, payable
reports, web site administration, models, trading platforms, and other functions related to the administrative
tasks of managing client accounts. Due to this arrangement, the third-party vendor will have access to client
information, but will not serve as an investment advisor to our clients. Traction and this third party are non-
affiliated companies. This third party charges our Firm an annual fee for each account administered by the third
party. The annual fee is paid from the portion of the management fee retained by us.
ADDITIONAL FEES AND EXPENSES:
In addition to the advisory fees paid to our Firm, clients also incur certain charges imposed by other third parties,
such as broker-dealers, custodians, trust companies, banks, and other financial institutions (collectively “Financial
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Institutions”). These additional charges include custodial fees, charges imposed by a mutual fund or ETF in a
client’s account, as disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses),
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees
and taxes on brokerage accounts and securities transactions. Our brokerage practices are described at length in
Item 12, below.
Certain investment adviser representatives of our Firm are also associated with LPL Financial as broker-dealer
registered representatives (“Dually Registered Persons”). In their capacity as registered representatives of LPL
Financial, certain Dually Registered Persons may earn commissions for the sale of securities or investment
products that they recommend for brokerage clients. They do not earn commissions on the sale of securities or
investment products recommended or purchased in advisory accounts through Traction. Clients have the option
of purchasing many of the securities and investment products we make available to you through another broker-
dealer or investment adviser. However, when purchasing these securities and investment products away from
our Firm, you will not receive the benefit of the advice and other services we provide.
ITEM 6 - PERFORMANCE BASED FEES AND SIDE -BY-SIDE MANAGEMENT
Our Firm does not engage in performance-based fees. No supervised person is compensated by performance-
based fees. Performance-based fees may create an incentive for the advisor to recommend an investment that
may carry a higher degree of risk.
ITEM 7 - TYPES OF CLIENTS
Our Firm works with the following types of clients: individuals, high net-worth individuals, foundations, employer
sponsored retirement plans, charitable organizations, institutions, trusts and estates.
We impose a $300,000 minimum account value to initiate our Firm’s advisory and money management services,
however, this may be waived as deemed appropriate by the Firm.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
At Traction Financial Partners, our investment philosophy and strategy, can be described as a “Core-Satellite”
approach. This means we implement a strategic asset allocation (“core”) with most of the portfolio, 70-80%, and
compliment this with a tactical allocation (“satellite”) with the remaining 20-30% of the portfolio. We work with
our clients to identify their risk tolerance, investment objective and time horizon for each individual account.
When designing an investment portfolio, we also take into consideration the clients tax situation today and
potential tax liability in the future. From this information we will build a portfolio to fit the client’s unique needs,
goals and objectives.
The “core” allocation of the portfolios is typically built using exchange traded funds (“ETF”). Using ETFs allows us
to provide our client with exposure to asset classes and sectors at a relatively low cost and may provide for better
tax management in taxable accounts. We do use mutual funds as part of our core allocation which are typically
utilized for our fixed income and international allocations.
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We design the “satellite” portion of portfolios based on current and projected economic conditions, fiscal policies,
the political environment, as well as monetary policy. This allocation of the portfolio is typically built using ETFs,
mutual funds, structured notes and even individual stocks.
We take an active approach in managing our client’s assets. Each account is rebalanced on either a quarterly,
semi-annual, or annual basis. The frequency of rebalancing is based on the account’s time horizon, investment
objective current economic climate and tax situation.
While there may be some similarities in the portfolios created by Traction Financial Partners, we understand that
every client has their own unique planning needs. We have the ability and flexibility to create portfolios to help
our client achieve their goals. We may utilize the following forms of analysis:
▪ Fundamental Analysis: We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell). Fundamental analysis does not attempt
to anticipate market movements. This presents a potential risk, as the price of a security can move up or
down along with the overall market regardless of the economic and financial factors considered in
evaluating the stock.
▪ Quantitative Analysis: We use mathematical ratios and other performance appraisal methods in attempt
to obtain more accurate measurements of a model manager’s investment acumen, idea generation,
consistency of purpose and overall ability to outperform their stated benchmark throughout a full market
cycle. Additionally, we perform periodic measurements to assess the authenticity of returns. A risk in using
quantitative analysis is that the models used may be based on assumptions that prove to be incorrect.
▪ Technical Analysis: We use this method of evaluating securities by analyzing statistics generated by market
activity, such as past prices and volume. Technical analysts do not attempt to measure a security's intrinsic
value, but instead use charts and other tools to identify patterns that can suggest future activity. Technical
analysts believe that the historical performance of stocks and markets are indications of future
performance. Technical analysis is even more subjective than fundamental analysis in that it relies on
proper interpretation of a given security's price and trading volume data. A decision might be made based
on a historical move in a certain direction that was accompanied by heavy volume; however, that heavy
volume may only be heavy relative to past volume for the security in question, but not compared to the
future trading volume. Therefore, there is the risk of a trading decision being made incorrectly, since
future trading volume is an unknown. Technical analysis is also done through observation of various
market sentiment readings, many of which are quantitative. Market sentiment gauges the relative degree
of bullishness and bearishness in a given security, and a contrarian investor utilizes such sentiment
advantageously. When most traders are bullish, then there are very few traders left in a position to buy
the security in question, so it becomes advantageous to sell it ahead of the crowd. When most traders are
bearish, then there are very few traders left in a position to sell the security in question, so it becomes
advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment technical measures is
that a very bullish reading can always become more bullish, resulting in lost opportunity if the money
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manager chooses to act upon the bullish signal by selling out of a position. The reverse is also true in that
a bearish reading of sentiment can always become more bearish, which may result in a premature
purchase of a security.
▪ Asset Allocation: Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client’s investment goals and risk
tolerance. A risk of asset allocation is that the client may not participate in sharp increases in a particular
security, industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will
change over time due to stock and market movements and, if not corrected, will no longer be appropriate
for the client’s goals.
▪ Mutual Fund and/or ETF Analysis: We look at the experience and track record of the manager of the
mutual fund or ETF in attempt to determine if that manager has demonstrated an ability to invest over a
period of time and in different economic conditions. We also monitor the funds or ETFs in attempt to
determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that success
in the future. In addition, as we do not control the underlying investments in a fund or ETF, managers of
different funds held by the client may purchase the same security, increasing the risk to the client if that
security were to fall in value. There is also a risk that a manager may deviate from the stated investment
mandate or strategy of the fund or ETF, which could make the holding(s) less suitable for the client’s
portfolio.
▪ Model Manager Analysis: We examine the experience, expertise, investment philosophies, and past
performance of Model Managers in attempt to determine if that manager has demonstrated an ability to
invest over a period of time and in different economic conditions. We monitor the manager’s underlying
holdings, strategies, concentrations and leverage as part of our overall periodic risk assessment.
Additionally, as part of our due-diligence process, we survey the Model Manager’s compliance and
business enterprise risks.
RISK OF LOSS
A client’s investment portfolio is affected by general economic and market conditions, such as interest rates,
availability of credit, inflation rates, economic conditions, changes in laws and national and international political
circumstances.
Investing in securities involve certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Traction will assist Clients in determining an appropriate
strategy based on their tolerance for risk.
Each Client engagement will entail a review of the Client’s investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client’s account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client’s account(s). Traction shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
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information. It is the responsibility of the Client to inform Traction of any changes in financial condition, goals or
other factors that may affect this analysis.
Our methods rely on the assumption that the underlying companies within our security allocations are accurately
reviewed by the rating agencies and other publicly available sources of information about these securities, are
providing accurate and unbiased data. While we are alert to indications that data may be incorrect, there is always
a risk that our analysis may be compromised by inaccurate or misleading information.
Investors should be aware that accounts are subject to the following risks:
▪ MARKET RISK - Even a long-term investment approach cannot guarantee a profit. Economic, political, and issuer-
specific events will cause the value of securities to rise or fall. Because the value of investment portfolios will
fluctuate, there is the risk that you will lose money and your investment may be worth more or less upon
liquidation.
▪ FOREIGN SECURITIES AND CURRENCY RISK - Investments in international and emerging-market securities
include exposure to risks such as currency fluctuations, foreign taxes and regulations, and the potential for illiquid
markets and political instability.
▪ CAPITALIZATION RISK - Small-cap and mid-cap companies may be hindered as a result of limited resources or less
diverse products or services Their stocks have historically been more volatile than the stocks of larger, more
established companies.
▪
INTEREST RATE RISK - In a rising rate environment, the value of fixed-income securities generally declines, and
the value of equity securities may be adversely affected.
▪ CREDIT RISK - Credit risk is the risk that the issuer of a security may be unable to make interest payments and/or
repay principal when due. A downgrade to an issuer’s credit rating or a perceived change in an issuer’s financial
strength may affect a security’s value and thus, impact the fund’s performance.
▪ SECURITIES LENDING RISK - Securities lending involves the risk that the fund loses money because the borrower
fails to return the securities in a timely manner or at all. The fund could also lose money if the value of the collateral
provided for loaned securities, or the value of the investments made with the cash collateral, falls. These events
could also trigger adverse tax consequences for the fund.
▪ EXCHANGE-TRADED FUNDS - ETFs face market-trading risks, including the potential lack of an active market for
shares, losses from trading in the secondary markets, and disruption in the creation/redemption process of the ETF.
Any of these factors may lead to the fund’s shares trading at either a premium or a discount to its “net asset value.”
▪ PERFORMANCE OF UNDERLYING MANAGERS - We select the mutual funds and ETFs in the asset allocation
portfolios. However, we depend on the manager of such funds to select individual investments in accordance with
their stated investment strategy.
▪ CYBERSECURITY RISK - In addition to the Material Investment Risks listed above, investing involves various
operational and “cybersecurity” risks. These risks include both intentional and unintentional events at our firm or
one of its third-party counterparties or service providers, that may result in a loss or corruption of data, result in
the unauthorized release or other misuse of confidential information, and generally compromise our Firm’s ability
to conduct its business. A cybersecurity breach may also result in a third-party obtaining unauthorized access to
our clients’ information, including social security numbers, home addresses, account numbers, account balances,
and account holdings. Our Firm has established business continuity plans and risk management systems designed
to reduce the risks associated with cybersecurity breaches. However, there are inherent limitations in these plans
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and systems, including that certain risks may not have been identified, in large part because different or unknown
threats may emerge in the future. As such, there is no guarantee that such efforts will succeed, especially because
our Firm does not directly control the cybersecurity systems of our third-party service providers. There is also a risk
that cybersecurity breaches may not be detected.
▪ ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING- Certain service providers utilized by the Firm to service client
accounts have artificial intelligence components, such as our client relationship management system that utilizes
artificial intelligence to summarize client meeting notes. The use of artificial intelligence and machine learning
includes increased risk of data inaccuracies and security vulnerabilities. Due to the rapid advancement of machine
learning technologies, future risks related to artificial intelligence are unpredictable. As a measure to mitigate these
risks to our clients, our Firm performs periodic due diligence of our service providers for assurance that the service
providers have appropriate controls in place to protect our clients’ information and to limit data inaccuracies when
artificial intelligence is used by the service provider.
▪ STRUCTURED NOTES - Structured products are designed to facilitate highly customized risk-return objectives. While
structured products come in many different forms, they typically consist of a debt security that is structured to
make interest and principal payments based upon various assets, rates, or formulas. Many structured products
include an embedded derivative component. Structured products may be structured in the form of a security, in
which case these products may receive benefits provided under federal securities law, or they may be cast as
derivatives, in which case they are offered in the over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price, credit, and market
risks. One common risk associated with structured products is a relative lack of liquidity due to the highly
customized nature of the investment. Moreover, the full extent of returns from the complex performance features
is often not realized until maturity. As such, structured products tend to be more of a buy-and-hold investment
decision rather than a means of getting in and out of a position with speed and efficiency. Another risk with
structured products is the credit quality of the issuer. Although the cash flows are derived from other sources, the
products themselves are legally considered to be the issuing financial institution’s liabilities. The vast majority of
structured products are from high-investment-grade issuers only. Also, there is a lack of pricing transparency. There
is no uniform standard for pricing, making it harder to compare the net-of-pricing attractiveness of alternative
structured product offerings than it is, for instance, to compare the net expense ratios of different mutual funds or
commissions among broker-dealers.
▪ NON-LIQUID ALTERNATIVE INVESTMENTS - From time to time, our Firm will recommend to certain qualifying
clients that a portion of such clients’ assets be invested in private funds, private fund-of-funds and/or other
alternative investments (collectively, “Nonliquid Alternative Investments”). Nonliquid Alternative Investments are
not suitable for all of our Firm’s clients and are offered only to those qualifying clients for whom our Firm believes
such an investment is suitable and in line with their overall investment strategy. Nonliquid Alternative Investments
typically are available to only a limited number of sophisticated investors who meet the definition of “accredited
investor” under Regulation D of the Securities Act of 1933, as amended (the “Securities Act”), or “qualified client”
under the Investment Advisers Act of 1940, or “qualified purchaser” under the Investment Company Act of 1940.
Nonliquid Alternative Investments present special risks for our Firm’s clients, including without limitation, limited
liquidity, higher fees and expenses, volatile performance, no assurance of investment returns, heightened risk of
loss, limited transparency, additional reliance on underlying management of the investment, special tax
considerations, subjective valuations, use of leverage and limited regulatory oversight. When a Nonliquid
Alternative Investment invests part or all of its assets in real estate properties, there are additional risks that are
unique to real estate investing, including but not limited to: limitations of the appraisal value; the borrower’s
financial conditions (if the underlying property has been obtained by a loan), including the risk of foreclosures on
the property; neighborhood values; the supply of and demand for properties of like kind; and certain city, state
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and/or federal regulations. Additionally, real estate investing is also subject to possible loss due to uninsured losses
from natural and man-made disasters. The above list is not exhaustive of all risks related to an investment in
Nonliquid Alternative Investments. A more comprehensive discussion of the risks associated with a particular
Nonliquid Investment is set forth in that fund’s offering documents, which will be provided to each client subscribing
to a Nonliquid Alternative Investment, for review and consideration. It is important that each potential, qualified
investor carefully read each offering or private placement memorandum prior to investing.
ITEM 9 - DISCIPLINARY INFORMATION
We do not have any legal, financial or other “disciplinary” item to report.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
INSURANCE
Some of our IARs are also licensed insurance agents and sell various life insurance products, long term care and
fixed annuities. Our IARs receive compensation (commissions, trails, or other compensation from the respective
product sponsors) as a result of effecting insurance transactions for clients. A portion of the time IARs spend
(generally 10%) is in connection with these insurance activities and it represents 10% of the ongoing revenue for
our IARs. The advisor has an incentive to recommend insurance and this incentive creates a conflict of interest
between your interests and our Firm. Clients should note that they have the right to decide whether or not to
engage the services of our IARs. Further, clients should note they have the right to decide whether to act on the
recommendations and the right to choose any professional to execute the advice for any insurance products
through our IAR or any licensed insurance agent not affiliated with our Firm. We recognize the fiduciary
responsibility to place your interests first and have established policies in this regard to avoid any conflicts of
interest.
BROKER DEALER
Traction is not a broker/dealer, but our Investment Adviser Representatives (“IAR”) are registered representatives
of LPL Financial, LLC (“LPL”), a full-service broker-dealer, member FINRA/SIPC, which compensates them for
effecting securities transactions. When placing securities transactions through LPL in their capacity as registered
representatives, they may earn sales commissions. Because the IARs are dually registered with LPL and Traction,
LPL has certain supervisory and administrative duties pursuant to the requirements of FINRA Conduct Rule 3040.
LPL and Traction are not affiliated companies. IARs of Traction spend a portion their time in connection with
broker/dealer activities.
As a broker-dealer, LPL engages in a broad range of activities normally associated with securities brokerage firms.
Pursuant to the investment advice given by Traction or its IARs, investments in securities may be recommended
for clients. If LPL is selected as the broker- dealer, LPL and its registered representatives, including IARs of
Traction, may receive commissions for executing securities transactions.
You are advised that if LPL is selected as the broker-dealer, the transaction charges may be higher or lower than
the charges you may pay if the transactions were executed at other broker/dealers. You should note, however,
that you are under no obligation to purchase securities through IARs of Traction or LPL.
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Moreover, you should note that under the rules and regulations of FINRA, LPL has an obligation to maintain
certain client records and perform other functions regarding certain aspects of the investment advisory activities
of its registered representatives. These obligations require LPL to coordinate with and have the cooperation of
its registered representatives that operate as, or are otherwise associated with, investment advisers other than
LPL. Accordingly, LPL may limit the use of certain custodial and brokerage arrangements available to clients of
Traction and LPL may collect, as paying agent of Traction, the investment advisory fee remitted to Traction by the
account custodian. LPL may charge an administrative Fee to the Firm. This charge will not increase the advisory
fee you have agreed to pay Traction.
IARs of Traction, in their capacity as registered representatives of LPL, or as agents appointed with various life,
disability or other insurance companies, receive commissions, 12(b)-1 fees, fee trails, or other compensation from
the respective product sponsors and/or as a result of effecting securities transactions for clients. However, clients
should note that they have the right to decide whether or not to purchase any investment products through
Traction ’s representatives.
OTHER AFFILIATIONS
Additionally, management personnel of Traction may engage in outside business activities. As such, these
individuals can receive separate, yet customary commission compensation resulting from implementing product
transactions on behalf of investment advisory Clients. Clients are not under any obligation to engage these
individuals when considering implementation of these outside recommendations. The implementation of any or
all recommendations is solely at the discretion of the Client.
Robert Heykoop, a Managing Member of Traction Financial Partners, is also a Managing Member of Grandeur
Consulting Group LLC. Grandeur Consulting Group LLC is a bookkeeping entity used for financial service expenses.
In addition, Robert Heykoop is the Managing Member of Rocking 7 R Land & Livestock, LLC., an entity established
for his personal investments in farming real estate and livestock.
Evan Barnes, a Managing Member of Traction Financial Partners, is also a Managing Member of L.E.T.S LLC an
entity used for personal real estate investments.
Our Firm does not have an application pending to register, as a futures commission merchant, commodity pool
operator, a commodity trading adviser, or an associated person of the foregoing entities.
Neither our firm nor any of its management persons are registered or have an application pending to register as
a broker-dealer.
Clients should be aware that the ability to receive additional compensation by our Firm and its management
persons or employees creates conflicts of interest that impair the objectivity of the Firm and these individuals
when making advisory recommendations. Our Firm endeavors at all times to put the interest of its clients first as
part of our fiduciary duty as a registered investment adviser; we take the following steps, among others to address
this conflict:
• we disclose to clients the existence of all material conflicts of interest, including the potential for the Firm
and our employees to earn compensation from advisory clients in addition to the Firm's advisory fees.
• we disclose to clients that they have the right to decide to purchase recommended investment products
from our employees.
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• we collect, maintain and document accurate, complete and relevant client background information,
•
including the client’s financial goals, objectives, and liquidity needs.
the Firm conducts regular reviews of each client advisory account to verify that all recommendations
made to a client are in the best interest of the client’s needs and circumstances.
• we require that our employees seek prior approval of any outside employment activity so that we may
ensure that any conflicts of interests in such activities are properly addressed.
• we periodically monitor these outside employment activities to verify that any conflicts of interest
continue to be properly addressed by the Firm.
ITEM 11 - CODE OF ETHICS
Our Firm and persons associated with us are allowed to invest for their own accounts, or to have a financial
investment in the same securities or other investments that we recommend or acquire for your account and may
engage in transactions that are the same as or different than transactions recommended to or made for your
account. This creates a conflict of interest. We recognize the fiduciary responsibility to act in your best interest
and have established polices to mitigate conflicts of interest.
We have developed and implemented a Code of Ethics that sets forth standards of conduct expected of our
advisory personnel to mitigate this conflict of interest. The Code of Ethics addresses, among other things,
personal trading, gifts, and the prohibition against the use of inside information.
The Code of Ethics is designed to protect our clients to detect and deter misconduct, educate personnel regarding
the Firm’s expectations and laws governing their conduct, remind personnel that they are in a position of trust
and must act with complete propriety at all times, protect the reputation of Traction, safeguard against the
violation of the securities laws, and establish procedures for personnel to follow so that we may determine
whether their personnel are complying with the Firm’s ethical principles.
We have established the following restrictions in order to ensure our Firm’s fiduciary responsibilities:
▪ No supervised employee of Traction shall prefer his or her own interest to that of the advisory client.
Trades for supervised employees are traded alongside client accounts.
▪ We maintain a list of all securities holdings of anyone associated with this advisory practice with access to
advisory recommendations. These holdings are reviewed on a regular basis by an appropriate
officer/individual of Traction.
▪ We emphasize the unrestricted right of the client to decline implementation of any advice rendered,
except in situations where we are granted discretionary authority of the client’s account.
▪ We require that all supervised employees must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
▪ Any supervised employee not in observance of the above may be subject to termination.
None of our associated persons may affect for himself/herself or for accounts in which he/she holds a beneficial
interest, any transactions in a security which is being actively recommended to any of our clients, unless in
accordance with the Firm’s procedures.
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You may request a complete copy of our Code by contacting us at the address, telephone, or email on the cover
page of this Part 2; ATTN: Katy Kappius, Chief Compliance Officer.
ITEM 12 - BROKERAGE PRACTICES
We have a relationship with LPL Financial (“LPL”) member FINRA/SIPC to act as custodian for your account. LPL is
an independent and unaffiliated SEC-registered broker-dealer. LPL offers to independent investment Advisors
services which include custody of securities, trade execution, clearance, and settlement of transactions. We may
recommend that you establish accounts with LPL to maintain custody of your assets and to effect trades for your
accounts. Some of the products, services and other benefits provided by LPL benefit us and may not benefit you
or your account. Our recommendation/requirement that you place assets with LPL may be based in part on
benefits LPL provides us, and not solely on the nature, cost or quality of custody and execution services provided
by the custodian.
We are independently owned and operated and Traction is not affiliated with LPL. LPL provides us with access to
their institutional trading and custody services. These services include brokerage, custody, research and access
to mutual funds and other investments that are otherwise generally available only to institutional investors.
In the event you request us to recommend a broker/dealer custodian for execution and/or custodial services, we
generally recommend your account to be maintained at LPL. We may recommend that you establish accounts
with LPL to maintain custody of your assets and to effect trades for your accounts. You have the right to decide
whether or not to act upon any recommendations, and if you elect to act upon any recommendations, you have
the right to act or not act on placing the transactions through any custodian we recommend. Our
recommendation is generally based on the custodian’s cost and fees, skills, reputation, dependability, and
compatibility with the client. You may be able to obtain lower commissions and fees from other brokers and the
value of products, research and services given to us is not a factor in determining the selection of broker/dealer
or the reasonableness of their commissions.
You may be able to obtain lower commissions and fees from other brokers and the value of products, research
and services given to us is not a factor in determining the selection of custodian or the reasonableness of their
commissions. LPL's execution quality may be different than other broker-dealers or custodians.
For our client accounts maintained in custody with one of these custodians, the custodians generally do not
charge separately for custody but are compensated by account holders through 12b-1 fees and ticket charges.
The custodians we utilize make available to us other products and services that benefit us but may not benefit
your accounts in every case, also known as soft dollars. Some of these other products and services assist us in
managing and administering your accounts. These include software and technology that provide access to client
account data (such as trade confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple client accounts), provide research, pricing information and other market
data, facilitate payment of our fees from your account, and assist with back-office functions, recordkeeping and
reporting.
Many of these services generally may be used to service all or a substantial number of our accounts. The
custodians also make available to us other services intended to help us manage and further develop our business
enterprise. These services may include consulting, publications and conferences on practice management,
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information technology, business succession, regulatory compliance, and marketing. In addition, the custodians
may make available, arrange and/or pay for these services rendered to us by third parties. The custodians may
discount or waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a
third-party providing these services to us
While as a fiduciary, we endeavor to act in your best interest, our recommendation that you maintain your assets
in accounts at our recommended custodians may be based in part on the benefit to us or the availability of some
of the foregoing products and services and not solely on the nature, cost or quality of custody and brokerage
services provided by the custodian, which creates a conflict of interest. IARs endeavor at all times to put the
interest of our clients first as a part of their fiduciary duty.
Transition Assistance Benefits
associated
moving
LPL Financial provides various benefits and payments to Dually Registered Persons that are new to the LPL
Financial platform to assist the representative with the costs (including foregone revenues during account
transition) associated with transitioning his or her business to the LPL Financial platform (collectively referred to
as “Transition Assistance”). The proceeds of such Transition Assistance payments are intended to be used for a
variety of purposes, including but not necessarily limited to, providing working capital to assist in funding the
Dually Registered Person’s business, satisfying any outstanding debt owed to the Dually Registered Person’s prior
firm, offsetting account transfer fees (ACATs) payable to LPL Financial as a result of the Dually Registered Person’s
clients transitioning to LPL Financials’ custodial platform, technology set-up fees, marketing and mailing costs,
stationary and licensure transfer fees, moving expenses, office space expenses, staffing support and termination
accounts.
with
fees
The amount of the Transition Assistance payments are often significant in relation to the overall revenue earned
or compensation received by the Dually Registered Person at [his/her] prior firm. Such payments are generally
based on the size of the Dually Registered Person’s business established at [his/her] prior firm and/or assets under
custody on the LPL Financial. Please refer to the relevant Part 2B brochure supplement for more information
receives.
about
the
specific
Transition
Payments
your
representative
Transition Assistance payments and other benefits are provided to associated persons of our Firm in their capacity
as registered representatives of LPL Financial. However, the receipt of Transition Assistance by such Dually
Registered Persons creates conflicts of interest relating to the Firm’s advisory business because it creates a
financial incentive for Traction’s representatives to recommend that its clients maintain their accounts with LPL
Financial. In certain instances, the receipt of such benefits is dependent on a Dually Registered Person maintaining
its clients’ assets with LPL Financial and therefore our Firm has an incentive to recommend that clients maintain
their account with LPL Financial in order to generate such benefits.
Our Firm attempts to mitigate these conflicts of interest by evaluating and recommending that clients use LPL
Financial’ s services based on the benefits that such services provide to our clients, rather than the Transition
Assistance earned by any particular Dually Registered Person. Clients should be aware of this conflict and take it
into consideration in making a decision whether to custody their assets in a brokerage account at LPL Financial.
TRADE ERRORS
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We have implemented procedures designed to prevent trade errors; however, trade errors in client accounts
cannot always be avoided. Consistent with our fiduciary duty, it is our policy to correct trade errors in a manner
that is in the best interest of the client. In cases where the client causes the trade error, the client will be
responsible for any loss resulting from the correction. Depending on the specific circumstances of the trade error,
the client may not be able to receive any gains generated as a result of the error correction. In all situations
where the client does not cause the trade error, the client will be made whole and we will absorb any loss resulting
from the trade error if the error was caused by the firm. If the error is caused by the Custodian, the Custodian
will be responsible for covering all trade error costs. If an investment gain results from the correcting trade, the
gain will be donated to charity by the Custodian. Our Firm will never benefit or profit from trade errors.
BROKERAGE FOR CLIENT REFERRALS
Traction does not receive client referrals from any custodian or third party in exchange for using that custodian
or third party.
AGGREGATION AND ALLOCATION OF TRANSACTIONS
We may aggregate transactions if we believe that aggregation is consistent with the duty to seek best execution
for our clients and is consistent with the disclosures made to clients and terms defined in the client Investment
Advisory Agreement. No advisory client will be favored over any other client, and each account that participates
in an aggregated order will participate at the average share price (per custodian) for all transactions in that
security on a given business day.
We will aggregate trades for ourselves or our associated persons with your trades, providing that the following
conditions are met:
1. Our policy for the aggregation of transactions shall be fully disclosed separately to our existing clients (if
any) and the broker/dealer(s) through which such transactions will be placed;
2. We will not aggregate transactions unless we believe that aggregation is consistent with our duty to seek
the best execution (which includes the duty to seek best price) for you and is consistent with the terms of
our Investment Advisory Agreement with you for which trades are being aggregated.
3. No advisory client will be favored over any other client; each client that participates in an aggregated
order will participate at the average share price for all our transactions in a given security on a given
business day, with transaction costs based on each client’s participation in the transaction.
4. We will prepare a written statement (“Allocation Statement”) specifying the participating client accounts
and how to allocate the order among those clients.
5. If the aggregated order is filled in its entirety, it will be allocated among clients in accordance with the
allocation statement; if the order is partially filled, the accounts that did not receive the previous trade’s
positions should be “first in line” to receive the next allocation.
6. Notwithstanding the foregoing, the order may be allocated on a basis different from that specified in the
Allocation Statement if all client accounts receive fair and equitable treatment and the reason for
difference of allocation is explained in writing and is reviewed by our compliance officer. Our books and
records will separately reflect, for each client account, the orders of which aggregated, the securities held
by, and bought for that account.
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7. We will receive no additional compensation or remuneration of any kind because of the proposed
aggregation; and
8. Individual advice and treatment will be accorded to each advisory client.
DIRECTED BROKERAGE
We do not routinely require that you direct us to execute transactions through a specified broker dealer.
Additionally, we typically do not permit you to direct brokerage. We place trades for your account subject to our
duty to seek best execution and other fiduciary duties.
ITEM 13 - REVIEW OF ACCOUNTS
ACCOUNT REVIEWS AND REVIEWERS – INVESTMENT SUPERVISORY SERVICES
Our Investment Adviser Representatives will monitor client accounts on a regular basis and perform annual
reviews with each client. All accounts are reviewed for consistency with client investment strategy, asset
allocation, risk tolerance, and performance relative to the appropriate benchmark. More frequent reviews may
be triggered by changes in an account holder’s personal, tax, or financial status. Geopolitical and macroeconomic
specific events may also trigger reviews. You are urged to notify us of any changes in your personal circumstances.
STATEMENTS AND REPORTS
Reports from our Firm are generated for clients on an annual basis or as requested. These reports show the rate
of return of accounts under management of Traction.
The custodian for the individual client’s account will also provide clients with an account statement at least
quarterly. You are urged to compare the reports provided by Traction against the account statements you receive
directly from your account custodian.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
Our firm does not accept nor receive compensation for client referrals.
Traction Financial Partners and/or its Dually Registered Persons are incented to join and remain affiliated with
LPL Financial and to recommend that clients establish accounts with LPL Financial through the provision of
Transition Assistance (discussed in Item 12 above). LPL also provides other compensation to our Firm and its
Dually Registered Persons, including but not limited to, bonus payments, repayable and forgivable loans, stock
awards and other benefits.
The receipt of any such compensation creates a financial incentive for your representative to recommend LPL
Financial as custodian for the assets in your advisory account. We encourage you to discuss any such conflicts of
interest with your representative before making a decision to custody your assets at LPL Financial.
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In connection with the transition of our Firm’s clients to the LPL Financial custodial platform and our Firm’s
representatives’ association as a registered representative of LPL Financial, our Investment Advisor
Representatives received or will receive financial transition support from LPL Financial in the form of a 7-year
forgivable loan that may be forgiven over time depending on the length of [his/her] tenure with LPL Financial.
The amount of the loan represents a substantial payment. Forgiveness of the loan, in whole or in part, is
conditioned on Investment Advisor Representatives remaining affiliated with LPL and will be based on the amount
of business our Firm engages in with LPL Financial, including, but not limited to, the amount of client assets
maintained with LPL Financial and/or using LPL Financial as the custodian for a certain percentage of all new client
accounts, and as such, our Firm’s Representatives have a financial incentive to recommend that its clients
maintain their accounts with LPL Financial.
We encourage you to discuss any such conflicts of interest with your representative before making a decision to
custody your assets at LPL Financial.
From time to time, we may receive expense reimbursement for travel and/or marketing expenses from
distributors of investment and/or insurance products. Travel expense reimbursements are typically a result of
attendance at due diligence and/or investment training events hosted by product sponsors. Marketing-expense
reimbursements are typically the result of informal expense sharing arrangements in which product sponsors
may underwrite costs incurred for marketing such as advertising, publishing and seminar expenses. Although
receipt of these travel and marketing expense reimbursements are not predicated upon specific sales quotas, the
product sponsor reimbursements are typically made by those sponsors for whom sales have been made or it is
anticipated sales will be made.
Our Firm may be asked to recommend a financial professional, such as an attorney, accountant, or mortgage
broker. In such cases, our Firm does not receive any direct compensation in return for any referrals made to
individuals or firms in our professional network. Clients must independently evaluate these firms or individuals
before engaging in business with them and clients have the right to choose any financial professional to conduct
business. Individuals and firms in our financial professional network may refer clients to our Firm. Again, our Firm
does not pay any direct compensation in return for any referrals made to our Firm. Our Firm does recognize the
fiduciary responsibility to place your interests first and have established policies in this regard to mitigate any
conflicts of interest.
ITEM 15 – CUSTODY
Custody, as it applies to investment advisors, has been defined by regulators as having access or control over
client funds and/or securities. In other words, custody is not limited to physically holding client funds and
securities. If an investment advisor has the ability to access or control client funds or securities, the investment
advisor is deemed to have custody and must ensure proper procedures are implemented.
While our firm does not maintain physical custody of client assets (which are maintained by a qualified custodian,
as discussed above), we are deemed to have custody of certain client assets if given the authority to withdraw
assets from client accounts, as further described below under “Standing Instructions”. All our clients receive
account statements directly from their qualified custodian(s) at least quarterly upon opening of an account. We
urge our clients to carefully review these statements. Additionally, if our firm decides to send its own account
statements to clients, such statements will include a legend that recommends the client compare the account
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statements received from the qualified custodian with those received from our firm. Clients are encouraged to
raise any questions with us about the custody, safety or security of their assets and our custodial
recommendations.
Traction is deemed to have custody of client funds and securities whenever Traction is given the authority to have
fees deducted directly from client accounts. However, this is the only form of custody Traction will ever maintain.
It should be noted that authorization to trade in client accounts is not deemed by regulators to be custody.
Account statements are delivered directly from the qualified custodian to each client, or the client’s independent
representative, at least quarterly. You should carefully review those statements and are urged to compare the
statements against reports received from Traction. When you have questions about your account statements,
you should contact Traction or the qualified custodian preparing the statement.
ITEM 16 – INVESTMENT DISCRETION
For discretionary accounts, prior to engaging Traction to provide investment advisory services, you will enter a
written Agreement with us granting the Firm the authority to supervise and direct, on an on-going basis,
investments in accordance with the client’s investment objective and guidelines. In addition, you will need to
execute additional documents required by the Custodian to authorize and enable Traction, in its sole discretion,
without prior consultation with or ratification by you, to purchase, sell, or exchange securities in and for your
accounts. We are authorized, in our discretion and without prior consultation with you to: (1) buy, sell, exchange
and trade any stocks, bonds or other securities or assets and (2) determine the amount of securities to be bought
or sold, and (3) place orders with the custodian. Any limitations to such discretionary authority will be
communicated to our Firm in writing by you, the client.
In some instances, we may not have discretion. We will discuss all transactions with you prior to execution or
you will be required to make the trades if in an employer sponsored account.
ITEM 17 – VOTING CLIENT SECURITIES
We will not vote proxies on your behalf. You are welcome to vote proxies or designate an independent third-
party at your own discretion. You designate proxy voting authority in the custodial account documents. You must
ensure that proxy materials are sent directly to you or your assigned third party. We do not act with respect to
any securities or other investments that become the subject of any legal proceedings, including bankruptcies.
Clients can contact our office with questions about a particular proxy solicitation by phone at 720-307-6440.
ITEM 18 – FINANCIAL INFORMATION
We do not require or solicit prepayment of more than $1,200 in fees per client, six months or more in advance.
Therefore, we are not required to include a balance sheet for our most recent fiscal year. We are not subject to
a financial condition that is reasonably likely to impair our ability to meet contractual commitments to clients.
Finally, we have not been the subject of a bankruptcy petition at any time.
PRIVACY POLICY
Our Firm collects nonpublic personal information about Clients from information provided on applications or
other forms, as well as from information regarding Client transactions with our Firm, our affiliates, or others. In
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accordance with Regulation S-P, our Firm does not disclose any nonpublic personal information about current or
former Clients to third parties, except as permitted or required by law, or as necessary to service Client accounts.
Access to Client information is restricted to Firm personnel who require such information to provide investment
advisory services. Our Firm maintains physical, electronic, and procedural safeguards designed to protect Client
information in compliance with federal standards and Regulation S-P. Our Firm provides a copy of its Privacy
Policy to Clients at the time of account opening, upon request, and annually if the Policy is amended.
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