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ADV Part 2A - Disclosure Brochure
TRANQUILLI FINANCIAL ADVISOR, LLC
a Registered Investment Adviser
35 Leigh Street
Clinton, New Jersey 08809
(908) 730-6234
www.louistranquilli.com
August 19, 2025
This brochure provides information about the qualifications and business practices of Tranquilli Financial Advisor,
LLC (hereinafter “Tranquilli Financial Advisor” or the “Firm”). If you have any questions about the contents of
this brochure, please contact the Firm at the telephone number listed above. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission (SEC) or by any state
securities authority. Additional information about
the Firm is available on the SEC’s website at
www.adviserinfo.sec.gov. The Firm is a registered investment adviser. Registration does not imply any level of
skill or training.
Item 2. Material Changes
The material changes of this brochure will be updated annually and when material changes occur since the
previous release of the Firm Brochure.
The Firm will ensure that you receive a summary of any material changes to this and subsequent Brochures
within 120 days of the close of our business’ fiscal year. The Firm may further provide other ongoing
disclosure information about material changes as necessary and will further provide you with a new
Brochure as necessary based on changes or new information, at any time, without charge.
Since the Firm’s last annual amendment dated February 18, 2025, the Firm began recommending to clients
the use of independent managers with whom clients sign separate agreements. There is more information
on this change in Items 4 and 5 below.
You may request a copy of this brochure by contacting Tranquilli Financial Advisor at (908) 730-6234.
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Item 3. Table of Contents
Item 2. Material Changes ................................................................................................................................................................. 2
Item 3. Table of Contents ................................................................................................................................................................ 3
Item 4. Advisory Business ............................................................................................................................................................... 4
Item 5. Fees and Compensation ....................................................................................................................................................... 6
Item 6. Performance-Based Fees and Side-by-Side Management ................................................................................................... 9
Item 7. Types of Clients .................................................................................................................................................................. 9
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss .......................................................................................... 10
Item 9. Disciplinary Information ................................................................................................................................................... 12
Item 10. Other Financial Industry Activities and Affiliations ....................................................................................................... 12
Item 11. Code of Ethics ................................................................................................................................................................. 12
Item 12. Brokerage Practices ......................................................................................................................................................... 13
Item 13. Review of Accounts ........................................................................................................................................................ 15
Item 14. Client Referrals and Other Compensation ....................................................................................................................... 16
Item 15. Custody .......................................................................................................................................................................... 16
Item 16. Investment Discretion ...................................................................................................................................................... 17
Item 17. Voting Client Securities .................................................................................................................................................. 17
Item 18. Financial Information ...................................................................................................................................................... 17
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Item 4. Advisory Business
Tranquilli Financial Advisor offers a variety of financial advisory services, which include financial
planning, consulting, and investment management services. Prior to Tranquilli Financial Advisor rendering
any of the foregoing advisory services, clients are required to enter into one or more written agreements
with Tranquilli Financial Advisor setting forth the relevant terms and conditions of the advisory relationship
(the “Advisory Agreement”).
Tranquilli Financial Advisor filed for registration as an investment adviser in August 2018 and is wholly
owned by Louis Tranquilli. As of December 31, 2024, Tranquilli Financial Advisor had $177,924,768 in
assets under management, all of which are managed on a discretionary basis.
While this brochure generally describes the business of Tranquilli Financial Advisor, certain sections also
discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or
other persons occupying a similar status or performing similar functions), employees or other persons who
provide investment advice on Tranquilli Financial Advisor’s behalf and are subject to the Firm’s
supervision or control.
Financial Planning and Consulting Services
Tranquilli Financial Advisor offers clients a broad range of financial planning and consulting services,
which may include any or all of the following:
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Business Planning
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Retirement Planning
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Cash Flow Forecasting
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Investment Risk Management
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Trust and Estate Planning
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Charitable Giving
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Financial Reporting
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Distribution Planning
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Investment Consulting
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Investment Manager Due Diligence
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Insurance Planning
In performing these services, Tranquilli Financial Advisor is not required to verify any information received
from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly
authorized to rely on such information. Tranquilli Financial Advisor recommends certain clients engage the
Firm for additional related services, its Supervised Persons in their individual capacities as insurance
producers and/or other professionals to implement its recommendations. Clients are advised that a conflict
of interest exists for the Firm to recommend that clients engage Tranquilli Financial Advisor or its affiliates
to provide (or continue to provide) additional services for compensation, including investment management
services. Clients retain absolute discretion over all decisions regarding implementation and are under no
obligation to act upon any of the recommendations made by Tranquilli Financial Advisor under a financial
planning or consulting engagement. Clients are advised that it remains their responsibility to promptly
notify the Firm of any change in their financial situation or investment objectives for the purpose of
reviewing, evaluating, or revising Tranquilli Financial Advisor’s recommendations and/or services.
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Investment Management Services
Tranquilli Financial Advisor manages client investment portfolios on a discretionary basis. Tranquilli
Financial Advisor allocates client assets among various independent investment managers (“Independent
Managers”) in accordance with clients’ stated investment objectives. If as a part of our services, the assets
that the Firm manages for clients are only a portion of their total assets, Tranquilli Financial Advisor will
not be responsible for managing, diversifying, or continuously monitoring those assets not managed as a
part of our services.
Clients can engage Tranquilli Financial Advisor to manage and/or advise on certain investment products
that are not maintained at their primary custodian, such as variable life insurance and annuity contracts and
assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans). In these
situations, Tranquilli Financial Advisor, because it does not take discretion in these accounts, directs or
recommends to the client the allocation of assets among the various investment options available with the
product. These assets are generally maintained at the underwriting insurance company, or the custodian
designated by the product’s provider.
Tranquilli Financial Advisor tailors its advisory services to meet the needs of its individual clients and seeks
to ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those needs
and objectives. Tranquilli Financial Advisor consults with clients on an initial and ongoing basis to assess
their specific risk tolerance, time horizon, liquidity constraints and other related factors relevant to the
management of their portfolios. Clients are advised to promptly notify Tranquilli Financial Advisor if there
are changes in their financial situation or if they wish to place any limitations on the management of their
portfolios. Clients can impose reasonable restrictions or mandates on the management of their accounts if
Tranquilli Financial Advisor determines, in its sole discretion, the conditions would not materially impact
the performance of a management strategy or prove overly burdensome to the Firm’s management efforts.
Use of Independent Managers
As mentioned above, Tranquilli Financial Advisor utilizes Independent Managers for the management of
clients’ assets. When using Independent Managers, Tranquilli Financial Advisor will either utilize its
discretion to select certain Independent Managers to actively manage a portion of its clients’ assets (often
done through third-party platforms that allow the Firm to choose portfolios for clients that are managed by
the Independent Managers) or Tranquilli Financial Advisor will recommend Independent Managers to
clients, and, in those circumstances, clients sign separate agreements with the Independent Manager. When
clients sign separate agreements with Independent Managers, clients will receive copies of the Independent
Manger’s disclosure documents.
Tranquilli Financial Advisor evaluates a variety of information about Independent Managers, which
includes the Independent Managers’ public disclosure documents, materials supplied by the Independent
Managers themselves and other third-party analyses it believes are reputable. To the extent possible, the
Firm seeks to assess the Independent Managers’ investment strategies, past performance, and risk results in
relation to its clients’ individual portfolio allocations and risk exposure. Tranquilli Financial Advisor also
takes into consideration each Independent Manager’s management style, returns, reputation, financial
strength, reporting, pricing, and research capabilities, among other factors.
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Tranquilli Financial Advisor continues to provide services relative to the discretionary selection of the
Independent Managers and the portfolios managed by those Independent Managers. On an ongoing basis,
the Firm monitors the performance of those accounts being managed by Independent Managers. Tranquilli
Financial Advisor seeks to ensure the Independent Managers’ strategies and target allocations remain
aligned with its clients’ investment objectives and overall best interests.
ERISA Acknowledgement
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours.
Under this special rule’s provisions, we must:
· Meet a professional standard of care when making investment recommendations (give prudent
advice).
· Never put our financial interests ahead of yours when making recommendations (give loyal
advice).
· Avoid misleading statements about conflicts of interest, fees, and investments.
· Follow policies and procedures designed to ensure that we give advice that is in your best interest.
· Charge no more than is reasonable for our services; and
· Give you basic information about conflicts of interest.
Item 5. Fees and Compensation
Tranquilli Financial Advisor offers services on a fee basis, which includes fixed and/or hourly fees, as well
as fees based upon assets under management. Additionally, certain of the Firm’s Supervised Persons, in
their individual capacities, offer insurance products under a separate arrangement. There are clients who
are Legacy Clients of the Firm who receive different services and/or are charged different fees that are no
longer on offer by the Firm.
Financial Planning and Consulting Fees
Tranquilli Financial Advisor charges a fixed and/or hourly fee for providing financial planning and
consulting services under a stand-alone engagement. These fees are negotiable, but range from $1,500 to
$10,000 on a fixed fee basis and/or $550 on an hourly basis, depending upon the scope and complexity of
the services and the professional rendering the financial planning and/or the consulting services. If the client
engages the Firm for additional investment advisory services, Tranquilli Financial Advisor may offset all or
a portion of its fees for those services based upon the amount paid for the financial planning and/or
consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
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Financial Planning Agreement and Tranquilli Financial Advisor requires one-half of the fee (estimated
hourly or fixed) payable upon execution of the Advisory Agreement. The outstanding balance is due upon
delivery of the financial plan or completion of the agreed upon services. The Firm does not, however, take
receipt of $1,200 or more in prepaid fees more than six months in advance of services rendered.
Investment Management Fees
Tranquilli Financial Advisor offers investment management services for an annual fee (“Our Management
Fee”) based on the amount of assets under the Firm’s management.
Our Management Fee
Our Management Fee, outlined below, is prorated and charged monthly, in arrears, based upon the market
value of the assets being managed by Tranquilli Financial Advisor on the last day of the previous month,
including cash and cash equivalents being managed by the Firm. For the initial period of an engagement,
Our Management Fee is calculated on a pro rata basis. In the event the advisory agreement is terminated,
Our Management Fee for the final billing period is prorated through the effective date of the termination
and the outstanding or unearned portion of the fee is charged or refunded to the client, as appropriate. For
the purposes of determining Our Management Fee, for clients with multiple accounts, account values are
combined to determine the advisory fees paid.
Our Management Fee
Our Management Fee is charged in accordance with the following schedule:
Portfolio Value
Our Management Fee
Up to $1,250,000
1.00%
$1,250,001 - $3,000,000
0.95%
Greater than $3,000,000
0.90%
An example of the calculation of fees: Assets valued at $1,000,000 will be billed the annual fee of 1.00% or 0.00083% per month,
which equals $833.33. Assets valued at $2,000,000 will all be billed the annual fee of 0.95% or 0.00079% per month, which equals
$1,583.33.
Additionally, for asset management services the Firm provides with respect to certain client holdings (e.g.,
held-away assets, accommodation accounts, alternative investments, etc.), Tranquilli Financial Advisor
may negotiate as Our Management Fee a fee rate that differs from the range set forth above.
Independent Manager Fees
Tranquilli Financial Advisor utilizes its discretion to select certain Independent Managers to actively manage
a portion of its clients’ assets, or it recommends Independent Managers to clients who will enter into a
separate agreement with the Independent Managers for this purpose. Clients are responsible for the fees of
these Independent Managers (“Independent Manager Fees”) in addition to Our Management Fee. Tranquilli
Financial Advisor does not receive any portion of the Independent Manager Fees.
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Regardless of whether Tranquilli Financial Advisor utilizes its discretion to select the Independent Manager
or the clients signs an agreement with the Independent Manager upon Tranquilli Financial Advisor’s
recommendation, Independent Manger Fees are billed monthly, in arrears, based on the market value of the
assets on the last day of the previous month as valued by the custodian of the assets. When Tranquilli
Financial Advisor utilizes its discretion to select an Independent Manager, the Independent Manager Fees
are outlined in the agreement that the client signed with the Firm and will not exceed 0.65%. When the
client signs a separate agreement with an Independent Manager upon Tranquilli Financial Advisor’s
recommendation, the fee will be outlined in that agreement. Additionally, the selection of Independent
Managers is often done through third-party platforms that allow the Firm to choose portfolios for clients that
are managed by the Independent Managers. The operators of those third-party platforms sometimes receive
compensation in the form of participation fees charged to Independent Managers. Tranquilli Financial
Advisory does not receive any portion of any participation fees charged by third-party platforms to the
Independent Managers.
Direct Fee Debit
Clients provide Tranquilli Financial Advisor and the Independent Managers with the authority to directly
debit their accounts for payment of the investment advisory fees. The Financial Institutions that act as the
qualified custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have
agreed to send statements to clients not less than quarterly detailing all account transactions, including any
amounts paid to Tranquilli Financial Advisor and to the Independent Managers. In most relationships, the
Firm will collect Our Management Fee and the Independent Manager Fees and pass on the Independent
Manager Fees, but when that does not occur, the Firm will direct the qualified custodian to deduct directly
the Independent Manager Fees from clients’ accounts and pass them on to the Independent Managers.
Fee Discretion
Tranquilli Financial Advisor may, in its sole discretion, negotiate to charge a lesser fee based upon, but not
limited by, certain criteria, such as anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-existing/legacy client
relationship, account retention and pro bono activities.
Additional Fees and Expenses
In addition to the advisory fees paid to Tranquilli Financial Advisor, clients also incur certain charges
imposed by other third parties, such as broker-dealers, custodians, trust companies, banks, and other
financial institutions (collectively “Financial Institutions”). These additional charges include securities
brokerage fees, transaction fees, custodial fees, margin costs, charges imposed directly by a mutual fund or
ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund management fees and other fund
expenses), deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees,
and other fees and taxes on brokerage accounts and securities transactions. The Firm’s brokerage practices
are described at length in Item 12, below.
Use of Margin
Tranquilli Financial Advisor recommends that certain clients utilize margin in the client’s investment
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portfolio or other borrowing. Tranquilli Financial Advisor only recommends such borrowing for non-
investment needs, such as bridge loans and other financing needs. The Firm’s fees are determined based
upon the value of the assets being managed gross of any margin or borrowing. The practice of
recommending the use of margin can create a conflict in that it increases the assets in your account;
therefore, it creates an incentive for TFA to encourage you to do this since the more assets there are in your
account, the greater our fee. We mitigate this conflict by ensuring that all the recommendations we make
are in the best interests of our clients.
Account Additions and Withdrawals
Clients can make additions to and withdrawals from their account at any time, subject to Tranquilli Financial
Advisor’s right to terminate an account. Additions can be in cash or securities provided that the Firm
reserves the right to liquidate any transferred securities or declines to accept securities into a client’s
account. Clients can withdraw account assets on notice to Tranquilli Financial Advisor, subject to the usual
and customary securities settlement procedures. However, the Firm designs its portfolios as long-term
investments, and the withdrawal of assets may impair the achievement of a client’s investment objectives.
Tranquilli Financial Advisor may consult with its clients about the options and implications of transferring
securities. Clients are advised that any liquidation of securities can have tax implications and may also be
subject to transaction fees, short-term redemption fees, and fees assessed at the mutual fund level (e.g.,
contingent deferred sales charges).
ERISA Acknowledgement
Clients are advised that a conflict of interest exists for the Firm to recommend that clients engage Tranquilli
Financial Advisor for additional services for compensation, including rolling over retirement accounts or
moving other assets to the Firm’s management.
Clients retain absolute discretion over all decisions regarding engaging the Firm and are under no obligation
to act upon any of the recommendations provided by the Firm regarding a recommendation to rolling over
a retirement account to Tranquilli’s management or any other asset to the Firm’s management. Tranquilli is
a fiduciary for purposes of ERISA and will always act in the client’s best interest when rendering advice to
a retirement account.
Item 6. Performance-Based Fees and Side-by-Side Management
Tranquilli Financial Advisor does not provide any services for a performance-based fee (i.e., a fee based
on a share of capital gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
Tranquilli Financial Advisor offers services to individuals, trusts, estates, charitable organizations,
corporations, pension plans, 401(K) plans, and business entities.
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Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Tranquilli Financial Advisor recommends investments for the following reasons.
Theory of Investing: Tranquilli Financial Advisor believes that time will earn money. Tranquilli Financial
Advisor wants efficient downside risk.
Considerations:
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Client budget
Type of money (inheritance, retirement, after tax, etc.)
Risk Profile, if client chooses to complete a Risk Profile, otherwise risk is determined based upon
client conversations of risk and investment theory
Family situation (special needs, extended college costs, etc.)
Debt
Goals assessment if the client chooses to engage in the financial planning process
List of services and deliverables provided to clients:
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CRM storage of client documents
Financial Planning software for clients who choose this service
Review of risk profile with periodic check-ins
Review of client-held, employer-sponsored retirement plans
Responsive client service
Proactive engagement and meeting requests
Introductions to trusted professionals
Selection of Independent Managers
Advice about non-managed investments (out of ordinary advice, rental property, etc.)
Longevity and succession planning
Retirement and job change financial analysis
Risk of Loss
The following list of risk factors does not purport to be a complete enumeration or explanation of the risks
involved with respect to the Firm’s investment management activities. Clients should consult with their
legal, tax, and other advisors before engaging the Firm to provide investment management services on their
behalf as well as throughout the term of their engagement with Tranquilli Financial Advisor.
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of Tranquilli Financial Advisor’s recommendations
and/or investment decisions may depend to a great extent upon correctly assessing the future course of price
movements of stocks, bonds, and other asset classes. In addition, investments may be adversely affected by
financial markets and economic conditions throughout the world. There can be no assurance that Tranquilli
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Financial Advisor will be able to predict these price movements accurately or capitalize on any such
assumptions.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other things,
interest rates, general economic conditions, the condition of the financial markets, the financial condition
of the issuers of such assets, changing supply and demand relationships, and programs and policies of
governments.
Cash Management Risks
The Firm may invest some of a client’s assets temporarily in money market funds or other similar types of
investments, during which time an advisory account may be prevented from achieving its investment
objective.
Mutual Funds and ETFs
The Independent Managers utilized by the Firm primarily invest client assets in mutual funds and exchange
traded funds (“ETFs”). An investment in a mutual fund or ETF involves risk, including the loss of principal.
Mutual fund and ETF shareholders are necessarily subject to the risks stemming from the individual issuers
of the fund’s underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level
capital gains, as mutual funds and ETFs are required by law to distribute capital gains in the event they sell
securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a
broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily
per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption
fees). The per share NAV of a mutual fund is calculated at the end of each business day, although the actual
NAV fluctuates with intraday changes to the market value of the fund’s holdings. The trading prices of a
mutual fund’s shares may differ significantly from the NAV during periods of market volatility, which may,
among other factors, lead to the mutual fund’s shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at least
once daily for indexed based ETFs and potentially more frequently for actively managed ETFs. However,
certain inefficiencies may cause the shares to trade at a premium or discount to their pro rata NAV. There
is also no guarantee that an active secondary market for such shares will develop or continue to exist.
Generally, an ETF only redeems shares when aggregated as creation units (usually 20,000 shares or more).
Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF, a shareholder may
have no way to dispose of such shares.
Use of Independent Managers
As stated above, Tranquilli Financial Advisor selects certain Independent Managers to manage its clients’
assets. In these situations, Tranquilli Financial Advisor continues to conduct ongoing due diligence of such
managers, but such recommendations rely to a great extent on the Independent Managers’ ability to
successfully implement their investment strategies. In addition, Tranquilli Financial Advisor does not have
the ability to supervise the Independent Managers on a day-to-day basis. The Firm anticipates that the
Independent Managers will primarily invest client assets in exchange-traded funds (“ETFs”), stocks, bonds,
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and at times, institutional shares of mutual funds. It is important to note that active management involves
buying and selling securities which can result in tax ramifications to the client including the creation of a
taxable event in the client’s non-qualified accounts.
Item 9. Disciplinary Information
Tranquilli Financial Advisor has not been involved in any legal or disciplinary events that are material to a
client’s evaluation of its advisory business or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations.
Licensed Insurance Producer
One of the Firm’s Supervised Persons is also a licensed insurance producer and offers insurance
products on a fully disclosed basis to Tranquilli Financial Advisor’s clients.
A conflict of interest exists when a client receives a recommendation to purchase an insurance product
through one of Tranquilli Financial Advisor’s Supervised Persons who is also compensated directly from
the insurance company for the sale of such products. To mitigate this conflict, Tranquilli Financial
Advisor has procedures in place whereby it ensures that all recommendations are made in its clients’ best
interest regardless of any such affiliations. Tranquilli’s clients are free to purchase any recommended
insurance product through another insurance producer if they choose.
Item 11. Code of Ethics
Tranquilli Financial Advisor has adopted a code of ethics in compliance with applicable securities laws
(“Code of Ethics”) that sets forth the standards of conduct expected of its Supervised Persons. Tranquilli
Financial Advisor’s Code of Ethics contains written policies reasonably designed to prevent certain
unlawful practices such as the use of material non-public information by the Firm or any of its Supervised
Persons, and the trading of the same securities ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain Tranquilli Financial Advisor’s personnel to report their personal
securities holdings and transactions and obtain pre-approval of certain investments (e.g., initial public
offerings, limited offerings). However, the Firm’s Supervised Persons are permitted to buy or sell securities
that it also recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s
policies and procedures. This Code of Ethics has been established recognizing that some securities trade in
sufficiently broad markets to permit transactions by certain personnel to be completed without any
appreciable impact on the markets of such securities. Therefore, under limited circumstances, exceptions
may be made to the policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
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Supervised Person with access to this information may knowingly effect for themselves or their immediate
family (i.e., spouse, minor children and adults living in the same household) a transaction in that security
unless:
•
•
•
the transaction has been completed
the transaction for the Supervised Person is completed as part of a batch trade with clients; or
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by money market funds; and iv) shares issued by other unaffiliated open-end
mutual funds.
Clients and prospective clients may contact Tranquilli Financial Advisor to request a copy of its Code of
Ethics.
Item 12. Brokerage Practices
Recommendation of Broker-Dealers/Custodians for Client Transactions
Tranquilli Financial Advisor recommends clients use Axos Clearing LLC, doing business as Axos Advisor
Services (“Axos”), as their custodian for investment management accounts. The decision to custody assets
with Axos is the client’s, including those accounts under ERISA or IRA rules and regulations, in which
case the client is acting as either the plan sponsor or IRA accountholder. Tranquilli Financial Advisor is
independently owned and operated and not affiliated with Axos. Axos provides Tranquilli Financial Advisor
with access to its institutional trading and custody services, which are typically not available to retail
investors.
Factors Tranquilli Financial Advisor considers in recommending a broker-dealer or custodian to clients
include their respective financial strength, reputation, execution, pricing, and service. Axos enables the
Firm to obtain many mutual funds without transaction charges and other securities at nominal transaction
charges. The transaction and other brokerage fees charged by Axos may be higher or lower than those
charged by other Financial Institutions.
The fees paid by Tranquilli Financial Advisor’s clients to Axos comply with the Firm’s duty to obtain “best
execution.” Clients may pay fees that are higher than another qualified Financial Institution might charge
to effect the same transaction where Tranquilli Financial Advisor determines that the costs are reasonable
in relation to the value of the brokerage and research services received. In seeking best execution, the
determinative factor is whether the transaction represents the best qualitative execution, taking into
consideration the full range of a Financial Institution’s services, including among others, the value of
research provided, execution capability, transaction rates and responsiveness, not the lowest cost. Tranquilli
Financial Advisor has negotiated pricing for clients. There is typically an asset-based fee as well as
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transaction-based fees charged by Axos for certain types of securities. While the Firm does not have a
minimum fee or asset level to be engaged as an adviser, Axos has a minimum annual custody fee of $50 for
each account custodied at Axos. Asset-based fees charged by Axos to clients may be offset where assets
held in mutual funds are part of the Axos Custody Advantage Program. The Firm does not consider this to
be a conflict of interest because the Firm does not receive any benefit for securities held in, or outside of,
the Custody Advantage Program.
Consistent with obtaining best execution, brokerage transactions are directed to certain broker-dealers in
return for investment research products and/or services which assist Tranquilli Financial Advisor in its
investment decision-making process. Such research will be used to service all the Firm’s clients, but
transaction costs paid by one client may be used to pay for research that is not used in managing that client’s
portfolio. The receipt of investment research products and/or services as well as the allocation of the benefit
of such investment research products and/or services poses a conflict of interest because Tranquilli
Financial Advisor does not have to produce or pay for the products or services.
Tranquilli Financial Advisor periodically and systematically reviews its policies and procedures regarding
its recommendation of Financial Institutions in light of its duty to obtain best execution.
Software and Support Provided by Financial Institutions
Tranquilli Financial Advisor receives without cost from Axos administrative support, computer software,
related systems support, as well as other third-party support, as further described below (together
"Support"), that allow Tranquilli Financial Advisor to better monitor client accounts maintained at Axos
and otherwise conduct its business. Tranquilli Financial Advisor receives the Support without cost because
it renders investment management services to clients who maintain assets at Axos and not in connection with
securities transactions of clients (i.e., not “soft dollars”). The Support benefits Tranquilli Financial Advisor,
but not its clients directly. Clients should be aware that Tranquilli Financial Advisor’s receipt of economic
benefits, such as the Support, creates a conflict of interest since these benefits may influence the Firm’s
choice of a financial institution over another that does not furnish similar software, systems support or
services, especially because the support is contingent upon clients placing a certain level(s) of assets at Axos.
In fulfilling its duties to its clients, Tranquilli Financial Advisor mitigates this conflict by always seeking
the best execution for transactions and putting the interests of its clients first.
Specifically, Tranquilli Financial Advisor receives from Axos: i) receipt of duplicate statements; ii) access
to a trading desk that exclusively services its institutional traders; iii) access to block trading which provides
the ability to aggregate securities transactions and then allocate the appropriate shares to client accounts;
iv) access to a portfolio management system; and v) access to an electronic communication network for
client order entry and account information. The Firm may also receive other support from Axos.
Brokerage for Client Referrals
Tranquilli Financial Advisor does not consider, in selecting or recommending broker-dealers, whether the
Firm receives client referrals from the Financial Institutions or other third parties.
Directed Brokerage
The client may direct Tranquilli Financial Advisor in writing to use a particular Financial Institution to
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execute some or all transactions for the client. In that case, the client will negotiate terms and arrangements
for the account with that Financial Institution and the Firm will not seek better execution services or prices
from other Financial Institutions or be able to “batch” client transactions for execution through other
Financial Institutions with orders for other accounts managed by Tranquilli Financial Advisor (as described
above). As a result, the client may pay higher transaction costs, greater spreads or may receive less favorable
net prices, on transactions for the account than would otherwise be the case. Subject to its duty of best
execution, Tranquilli Financial Advisor may decline a client’s request to direct brokerage if, in the Firm’s
sole discretion, such directed brokerage arrangements would result in additional operational difficulties.
Trade Aggregation
Transactions for each client will be effected independently, unless Tranquilli Financial Advisor decides to
purchase or sell the same securities for several clients at approximately the same time. Tranquilli Financial
Advisor may (but is not obligated to) combine or “batch” such orders to obtain best execution, to negotiate
more favorable transaction costs or to allocate equitably among the Firm’s clients differences in prices or
other transaction costs that might not have been obtained had such orders been placed independently. Under
this procedure, transactions will be averaged as to price and allocated among Tranquilli Financial Advisor’s
clients pro rata to the purchase and sale orders placed for each client on any given day. To the extent that
the Firm determines to aggregate client orders for the purchase or sale of securities, including securities in
which Tranquilli Financial Advisor’s Supervised Persons may invest, the Firm does so in accordance with
applicable rules promulgated under the Advisers Act and no-action guidance provided by the staff of the
U.S. Securities and Exchange Commission. Tranquilli Financial Advisor does not receive any additional
compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when only
a small percentage of the order is executed, shares may be allocated to the account with the smallest order
or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other portfolios, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities which
are expected to produce similar investment results and can be purchased by other accounts; (iii) if an account
reaches an investment guideline limit and cannot participate in an allocation, shares may be reallocated to
other accounts (this may be due to unforeseen changes in an account’s assets after an order is placed); (iv)
with respect to sale allocations, allocations may be given to accounts low in cash; (v) in cases when a pro
rata allocation of a potential execution would result in a de minimis allocation in one or more accounts, the
Firm may exclude the account(s) from the allocation; the transactions may be executed on a pro rata basis
among the remaining accounts; or (vi) in cases where a small proportion of an order is executed in all
accounts, shares may be allocated to one or more accounts on a random basis.
Item 13. Review of Accounts
Account Reviews
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Tranquilli Financial Advisor reviews client accounts on at least a quarterly basis. The Firm may review
accounts more frequently at a client’s request or if there are triggering factors such as major changes in
market conditions or client circumstances. Such reviews are conducted by the Firm’s Principal and/or
investment adviser representatives. All investment advisory clients are encouraged to discuss their needs,
goals, and objectives with Tranquilli Financial Advisor and to keep the Firm informed of any changes
thereto.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time-to-time or as otherwise
requested, clients may also receive written or electronic reports from Tranquilli Financial Advisor and/or
an outside service provider, which contain certain account and/or market-related information, such as an
inventory of account holdings or account performance. Clients should compare the account statements they
receive from their custodian with any documents or reports they receive from Tranquilli Financial Advisor
or an outside service provider.
Item 14. Client Referrals and Other Compensation
Client Referrals
The Firm does not currently provide compensation to any third-party solicitors for client referrals.
Other Compensation
The Firm receives economic benefits from Axos. The benefits, conflicts of interest, and how such conflicts
of interest are addressed are discussed above in response to Item 12.
Item 15. Custody
Tranquilli Financial Advisor is deemed to have custody of client funds and securities because the Firm is
given the ability to debit client accounts for payment of the Firm’s fees. As such, client funds and securities
are maintained at one or more Financial Institutions that serve as the qualified custodian with respect to
such assets. Such qualified custodians will send account statements to clients at least once per calendar
quarter that detail any transactions in such an account for the relevant period.
In addition, as discussed in Item 13, Tranquilli Financial Advisor may also send, or otherwise make
available, periodic supplemental reports to clients. Clients should carefully review the statements sent
directly by the Financial Institutions and compare them to those received from Tranquilli Financial Advisor.
Tranquilli Financial Advisor also has constructive custody of assets to the extent it uses Standing Letters of
Authorizations (“SLOAs”) for third-party money movement. Tranquilli Financial Advisor relies upon the
guidance set forth in the SEC’s No-Action Letter of February 21, 2017, and maintains records as set forth
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in that letter to avoid the need for a surprise annual examination of these accounts.
Item 16. Investment Discretion
Tranquilli Financial Advisor is given authority to exercise discretion on behalf of clients. Tranquilli
Financial Advisor is considered to exercise investment discretion over a client’s account if it can effect
and/or direct transactions in client accounts without first seeking their consent. Tranquilli Financial Advisor
is given this authority in the agreement between Tranquilli Financial Advisor and the client. Clients may
request a limitation on this authority (such as certain securities not to be bought or sold). Tranquilli Financial
Advisor takes discretion over the following activities:
• The securities to be purchased or sold.
• The amount of securities to be purchased or sold.
• When transactions are made; and
• The Independent Managers to be retained or terminated.
Item 17. Voting Client Securities
Tranquilli Financial Advisor does not accept the authority to vote a client’s securities (i.e., proxies) on their
behalf. Clients receive proxies directly from the Financial Institutions where their assets are custodied and
may contact the Firm at the contact information on the cover of this brochure with questions about any such
issuer solicitations.
Item 18. Financial Information
Tranquilli Financial Advisor is not required to disclose any financial information due to the following:
• The Firm does not require or solicit prepayment of more than $1,200 in fees six months or more in
advance of services rendered.
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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