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Traynor Capital Management
418 E. King Street
Malvern, PA 19355
Phone:610-993-9050
Fax:610-561-3556
keith@traynorcapitalmanagement.com
keith@traynorcapital.com
Form ADV Part 2A Brochure
March 26, 2025
This Brochure provides information about the qualifications and business practices of Traynor Capital
Management.
Our Brochure is also available on our web site, www.traynorcapitalmanagement.com. The information
in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Traynor Capital Management is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply any level of skill
or training. Additional information about Traynor Capital Management also is available on the SEC's
website at www.adviserinfo.sec.gov.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment dated March 13, 2024, we have no material changes to
report.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
The Company
Traynor Capital Management ("TCM") is a registered investment adviser based in Malvern,
Pennsylvania. We are organized as a corporation under the laws of the State of Pennsylvania. We
have been providing investment advisory services since 2006. Keith Traynor is our principal owner.
Prior to 2006, Keith Traynor had worked with private client groups of two national investment firms for
the previous 15 years.
As of January 10, 2025, Traynor Capital Management manages $1,389,415,221 on a discretionary
basis and $456,264,105 on a non-discretionary basis.
Traynor Capital Management's goal is to deliver consistent investment results, while striving to provide
the highest level of service and support to all clients.
Our investment philosophy is very simple: to develop and maintain investment strategies to help each
client meet their particular needs. Our investment solutions cover multiple asset classes and
complementary investment styles, based upon the ongoing needs and goals of our clients and overall
market conditions.
Traynor Capital Management was created to provide an environment to allow our clients to grow
assets and protect their wealth. The expertise of Traynor Capital Management and the resources of
our custodian, will help you to achieve your financial objectives.
Currently, we offer the following investment advisory services, which are personalized to each
individual client:
• Portfolio Management Services
• Financial Planning Services
• Business Funding Consulting
• Retirement Plan/Corporate Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. We use the terms "we" and "our" throughout this disclosure brochure to refer to
Traynor Capital Management. The use of these terms is not intended to imply that there is more than
one individual associated with this firm. The words "you", "your" and "client" refer to you as either a
client or prospective client of our firm.
Portfolio Management
We offer discretionary and non-discretionary portfolio management services. Our investment advice is
tailored to meet our clients' needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. We will use the information
we gather to develop a strategy that enables our firm to give you continuous and focused investment
advice and/or to make investments on your behalf. Based upon model strategies developed by our
firm, we will customize an investment portfolio for you according to your risk tolerance and investing
objectives.
Traynor Capital Management provides its advisory clients with options of various investment portfolios
ranging from conservative to aggressive.
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Once we construct an investment portfolio for you, we will monitor your portfolio's performance on an
ongoing basis, and will rebalance the portfolio as required by changes in market conditions and in your
financial circumstances. Accounts managed according to similar strategies may be similar in
composition.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. You may
limit our discretionary authority (for example, limiting the types of securities that can be purchased or
sold for your account) by providing our firm with your restrictions and guidelines in writing. If you enter
into non-discretionary arrangements with our firm, we must obtain your approval prior to executing any
transactions on behalf of your account.
Financial Planning Services
We may provide financial planning services as a value added service to clients who retain us to
provide portfolio management services. Such services may include but may not be limited to wealth
transfer solutions, retirement planning and cash management. We do not charge additional fees for
financial planning services.
Business Funding Consulting
We have a business relationship with firms that provide Rollover Business Solutions ("ROBS"), whose
mission is to provide long-term small business funding solutions. We provide business consulting to
ROBS providers clients with establishing accounts to facilitate transferring retirement account assets
into corporate accounts for business funding purposes. Our service is limited to assisting clients with
establishing accounts in order to facilitate their business funding account. The business funding advice
is provided by the ROBS provider, an unaffiliated third party firm, who specializes in corporate funding.
TCM does not charge a fee for providing business funding consulting.
Prior to contact with TCM, clients of the ROBS provider have already decided to execute a 401k
rollover or IRA transfer. The ROBS process gives the client the ability to utilize 401k or IRA funds to
establish a new business or purchase an existing business. These clients are able to not pay taxes on
the transfer, due to the creation and ownership of company stock by each retirement plan
account. Prior to opening an account, TCM provides the ROBS provider client with a description of the
overall services provided by TCM for the ROBS providerrelationship. Each client is informed that they
have the ability to manage any investments within their accounts through Fidelity.com. Should the
client elect to have TCM manage their account, then they will need to sign a separate management
agreement presented by TCM. The IRA is not automatically established as an advisory account and
TCM does not acting in the capacity of an investment adviser until both TCM and the client sign a
management agreement. If the client wishes to have TCM make any trades in their account, without a
signed management agreement, then this is done on a Non-Discretionary basis and the client makes
all the trading decisions. If funds are transferred from an outside custodian in the form of "cash," then
those funds will be automatically put into a Fidelity Money Market Fund. If funds are transferred in-kind
from the previous custodian, then all investments will remain the same until the IRA account owner
decides to make adjustments on their own through Fidelity.com or inform TCM of any requested
changes.
Once the above account is established, the ROBS provider provides documentation that enables the
client to open a new company retirement plan. TCM then assists the client in facilitating the opening
and movement of funds to the clients new retirement plan account, as directed by the client. A phone
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conversation is conducted with the client to discuss timing of the transfer and the amounts that they
are requesting to be transferred to their new retirement plan account. To fund the client's business the
client or the retirement plan's trustee will often instruct TCM to prepare documents to transfer assets
into the business checking account. Any time funds are transferred internally between accounts held
at Fidelity, or to a bank account outside of Fidelity, a signed transfer form is required or signed
standing payment instructions need to be in place. The only individual who is able to request a
transfer from an account is the registered account owner. The only individual/individuals able to
transfer funds from the company retirement plan account are the trustees on the signed retirement
plan documents established by the ROBS provider.
Should a ROBS provider client decide that they do not wish to utilize the services of TCM from an
investment advisory perspective, then TCM will discuss with the client the various options that are
available. The options discussed are (i) leaving the account "as is," or (ii) terminating the relationship
with TCM. If the client chooses to leave their account exactly as is with the knowledge that they are
responsible for making any further investment changes to the account through Fidelity.com. TCM will
continue to provide support to these individuals by advising on the ROBS provider's process, assisting
with future account transfers, establishing any additional requested accounts for retirement plan
participants, and providing support to the ROBS provider staff with regards to any client account
information. If the client wishes to terminate their relationship with TCM, then TCM will remove the firm
from the client's accounts but only close the account if requested by the client.
There are many instances where clients do not sign our management agreement but still request that
we liquidate securities. In these situations TCM, acting in a non-discretionary manner, will require
client's instruction prior to placing any transactions. We encourage clients to
utilize www.fidelity.com but we will often obtain verbal instructions to liquidate to raise cash to fund
business.
When an individual wishes to engage TCM for its investment management services, TCM conducts an
interview to discuss risk tolerance, investment time horizon, all other financial assets, current financial
situation and the overall financial outlook for the potential client. Additionally, TCM informs the
potential client of fees associated with engaging the services of TCM. An investment portfolio outline,
Discretionary Investment Management Agreement, Form ADV Part 2A and TCM Privacy Notice are
provided to the potential client in which their signature is requested in order to move forward with any
current or future investment advice.
Retirement Plan/Corporate Consulting Services
We offer retirement plan/corporate consulting services to corporations, employee benefit plans and
their fiduciaries based upon the needs of the plan and the services requested by the plan sponsor or
named fiduciary. In general, these services may include asset allocation analysis/advice, performance
reporting, performance attribution, education and enrollment services and compliance assessments.
These services will generally be non-discretionary and advisory in nature. The ultimate decision to act
on behalf of the plan shall remain with the plan sponsor or other named fiduciary.
We may also provide additional types of corporate/retirement plan services on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional corporate/plan-level or participant-
level services) shall be detailed in a written agreement and be consistent with the parameters set forth
in plan documents.
Wrap Fee Program(s)
We do not sponsor or act as portfolio manager for any wrap fee programs.
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Types of Investments
We offer advice on equity securities, corporate debt securities (other than commercial paper), U.S.
Government & agency bonds, certificates of deposit, municipal securities, options contracts on
securities, money market funds and ETFs.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship.
Since our investment strategies and advice are based on each client's specific financial situation, the
investment advice we provide to you may be different or conflicting with the advice we give to other
clients regarding the same security or investment.
You may request that we refrain from investing in particular securities or certain types of securities.
You must provide these restrictions to our firm in writing.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Item 5 Fees and Compensation
Portfolio Management Services
The specific manner in which fees are charged by Traynor Capital Management is established in a
client's written agreement with Traynor Capital Management. Our investment advisory fees are
determined by many factors, including, but not limited to, a client's investment objectives, the type and
the size of the investment portfolio to be managed, the overall client relationship (i.e., total amount of
assets and accounts to be managed), any applicable portfolio restrictions, and the complexity of the
client's account.
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Applicable fee schedules are as follows:
Account Size Max. Annual fee
$0 - $500,000
$500,001 - 1,000,000
$1,000,001 - $2,500,000
$2,500,001 - $5,000,000
Over $5,000,000
1.25%
1.15%
1.00%
0.75%
Negotiable
All fees are negotiable based upon a number of factors including, but not limited to, the client's
objective, family or other related accounts, amount of assets under management, and the investment
strategy(ies) employed.
Our portfolio management fee is billed and payable quarterly in advance based on the value of your
account on the last day of the previous quarter. Management fees will be adjusted for each capital
contribution and withdrawal made during the applicable calendar quarter (with the exception of de
minimis contributions and withdrawals).
If the portfolio management agreement is executed at any time other than the first day of a calendar
quarter, our fees will apply on a pro rata basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for which you are a client.The management fee for the
initial period shall be prorated and paid in arrears. No portion of the management fee shall be based
upon capital gains or capital appreciation except as provided herein and provided for under the
Investment Advisers Act of 1940. No increase in management fee shall be effective without prior
written notification to the client.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our fee only when you have given our firm written authorization
permitting the fees to be paid directly from your account. Further, the qualified custodian will deliver an
account statement to you at least quarterly. These account statements will show all disbursements
from your account. You should review all statements for accuracy.
The client has the right to terminate an agreement without penalty within five business days after
entering into the agreement. Thereafter you may terminate the portfolio management agreement upon
notice to our firm (written notice is preferred). You will incur a pro rata charge for services rendered
prior to the termination of the portfolio management agreement, which means you will incur advisory
fees only in proportion to the number of days in the quarter for which you are a client. If you have pre-
paid advisory fees that we have not yet earned, you will receive a prorated refund of those fees.
Retirement Plan/Corporate Consulting Services
The compensation arrangement for these services will be negotiated with each client on a case by
case basis and will vary based on the scope and complexity of the services provided.
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Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. When suitable, we generally recommend no load mutual
funds. The fees that you pay to our firm for investment advisory services are separate and distinct from
the fees and expenses charged by mutual funds or exchange traded funds (described in each fund's
prospectus) to their shareholders. These fees will generally include a management fee and other fund
expenses. You will also incur transaction charges and/or brokerage fees when purchasing or selling
securities. These charges and fees are typically imposed by the broker-dealer or custodian through
whom your account transactions are executed. We do not share in any portion of the brokerage
fees/transaction charges imposed by the broker-dealer or custodian. To fully understand the total cost
you will incur, you should review all fees charged by mutual funds, exchange traded funds, our firm,
and others. For information on our brokerage practices, please refer to the Brokerage Practices section
of this brochure.
We may trade client accounts on margin. Each client must sign a separate margin agreement before
margin is extended to that client account. Fees for advice and execution on these securities are based
on the total asset value of the account, which includes the value of the securities purchased on margin.
This creates a conflict of interest where we have an incentive to encourage the use of margin to create
a higher market value and therefore receive a higher fee. The use of margin may also result in interest
charges in addition to all other fees and expenses associated with the security involved.
Item 6 Performance-Based Fees and Side-By-Side Management
Traynor Capital Management does not charge any performance-based fees (fees based on a share of
capital gains on or capital appreciation of the assets of a client).
Item 7 Types of Clients
Traynor Capital Management provides portfolio management services to individuals, high net worth
individuals, corporate pension, 401k and profit-sharing plans, plans, charitable institutions, foundations,
endowments, among others.
Traynor Capital Management will direct marketing efforts towards high net worth individuals, but does
not impose an account minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our portfolio strategies are built upon traditional equity and fixed income holdings. Our portfolio
strategies are direct and transparent - our clients know what they own, know what they pay, and know
what they earn.
Our primary equity strategies will focus on four main categories: Large Cap, Mid Cap, Small Cap and
International. The majority of our portfolios are built with direct stock ownership, which allows our
clients to obtain advantages in areas, such as portfolio management costs, income and greater tax
efficiency.
These portfolios will typically contain 20-50 holdings, depending upon the investment strategy selected
and the client objectives. Our investment discipline and expertise requires a continual proactive
approach with our portfolios. Traynor Capital Management is built upon and maintains a high level of
integrity and trust with our clients. We do not receive any compensation for any investment products,
nor do we receive any transactional commissions.
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Our security selection process is a multi-step process that evaluates companies with our proprietary
methodology. This methodology is built upon evaluating a company's industry potential, earnings
growth projections, company leadership and valuation.
Securities can be removed from a portfolio for a variety of reasons including profit taking, negative
earnings report, and downward guidance by analysts, etc.
We may use the following method of analysis or investment strategies when providing investment
advice to you:
Charting Analysis – involves the gathering and processing of price and volume pattern information for
a particular security, sector, broad index or commodity. This price and volume pattern information is
analyzed. The resulting pattern and correlation data is used to detect departures from expected
performance and diversification and predict future price movements and trends.
• Risk: Our charting analysis may not accurately detect anomalies or predict future price
movements. Current prices of securities may reflect all information known about the security
and day-to-day changes in market prices of securities may follow random patterns and may not
be predictable with any reliable degree of accuracy.
Technical Analysis – involves studying past price patterns, trends, and interrelationships in the
financial markets to assess risk-adjusted performance and predict the direction of both the overall
market and specific securities.
• Risk: The risk of market timing based on technical analysis is that our analysis may not
accurately detect anomalies or predict future price movements. Current prices of securities may
reflect all information known about the security and day-to-day changes in market prices of
securities may follow random patterns and may not be predictable with any reliable degree of
accuracy.
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company and its industry. The
resulting data is used to measure the true value of the company's stock compared to the current
market value.
• Risk: The risk of fundamental analysis is that information obtained may be incorrect and
the analysis may not provide an accurate estimate of earnings, which may be the basis for a
stock's value. If securities prices adjust rapidly to new information, utilizing fundamental
analysis may not result in favorable performance.
Long-Term Purchases - securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
• Risk: Using a long-term purchase strategy generally assumes the financial markets will go up
in the long-term, which may not be the case. There is also the risk that the segment of the
market that you are invested in or perhaps just your particular investment will go down over
time even if the overall financial markets advance. Purchasing investments long-term may
create an opportunity cost - "locking-up" assets that may be better utilized in the short-term in
other investments.
Short-Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
• Risk: Using a short-term purchase strategy generally assumes that we can predict how
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financial markets will perform in the short-term which may be very difficult and will incur a
disproportionately higher amount of transaction costs compared to long-term trading. There are
many factors that can affect financial market performance in the short-term (such as short-term
interest rate changes, cyclical earnings announcements, etc.) but may have a smaller impact
over longer periods of times.
Margin Transactions – a securities transaction in which an investor borrows money to purchase a
security, in which case the security serves as collateral on the loan.
• Risk: If the value of the shares drops sufficiently, the investor will be required to either deposit
more cash into the account or sell a portion of the stock in order to maintain the margin
requirements of the account. This is known as a "margin call." An investor's overall risk includes
the amount of money invested plus the amount that was loaned to them. It is important that
you notify us immediately with respect to any material changes to your financial
circumstances, including for example, a change in your current or expected income
level, tax circumstances, or employment status.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Custodians and broker-dealers must report the cost basis of equities acquired in client accounts. Your
custodian will default to the First-In First-Out ("FIFO") accounting method for calculating the cost basis
of your investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm immediately and we will alert your account custodian
of your individually selected accounting method. Decisions about cost basis accounting methods will
need to be made before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential loses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price or it may not be possible to sell
the investment at all.
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Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
unforeseen event, for example, the loss of your job. This may force you to sell investments that you
were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired, or are nearing retirement.
Recommendation of Particular Types of Securities
We recommend various types of securities and we do not primarily recommend one particular type of
security over another since each client has different needs and different tolerance for risk. Each type of
security has its own unique set of risks associated with it and it would not be possible to list here all of
the specific risks of every type of investment. Even within the same type of investment, risks can vary
widely. However, in very general terms, the higher the anticipated return of an investment, the higher
the risk of loss associated with the investment. A description of the types of securities we may
recommend to you and some of their inherent risks are provided below.
Money Market Funds: A money market fund is technically a security. The fund managers attempt to
keep the share price constant at $1/share. However, there is no guarantee that the share price will stay
at $1/share. If the share price goes down, you can lose some or all of your principal. The U.S.
Securities and Exchange Commission ("SEC") notes that "While investor losses in money market
funds have been rare, they are possible." In return for this risk, you should earn a greater return on
your cash than you would expect from a Federal Deposit Insurance Corporation ("FDIC") insured
savings account (money market funds are not FDIC insured). Next, money market fund rates are
variable. In other words, you do not know how much you will earn on your investment next month. The
rate could go up or go down. If it goes up, that may result in a positive outcome. However, if it goes
down and you earn less than you expected to earn, you may end up needing more cash. A final risk
you are taking with money market funds has to do with inflation. Because money market funds are
considered to be safer than other investments like stocks, long-term average returns on money market
funds tends to be less than long term average returns on riskier investments. Over long periods of
time, inflation can eat away at your returns.
Certificates of Deposit: Certificates of deposit ("CD") are generally a safe type of investment since
they are insured by the Federal Deposit Insurance Company ("FDIC") up to a certain amount.
However, because the returns are generally low, there is risk that inflation outpaces the return of the
CD. Certain CDs are traded in the market place and not purchased directly from a banking institution.
In addition to trading risk, when CDs are purchased at a premium, the premium is not covered by the
FDIC.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to: the class of stock (for example, preferred or common); the health of the market sector of the
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issuing company; and, the overall health of the economy. In general, larger, more well established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") but the mere
size of an issuer is not, by itself, an indicator of the safety of the investment.
Bonds: Corporate debt securities (or "bonds") are typically safer investments than equity securities,
but their risk can also vary widely based on: the financial health of the issuer; the risk that the issuer
might default; when the bond is set to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same rate of return.
Municipal Securities: Municipal securities, while generally thought of as safe, can have significant
risks associated with them including, but not limited to: the credit worthiness of the governmental entity
that issues the bond; the stability of the revenue stream that is used to pay the interest to the
bondholders; when the bond is due to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same amount of interest or yield to maturity.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track
the performance of their Underlying Indices or benchmarks on a daily basis, mathematical
compounding may prevent the ETF from correlating with performance of its benchmark. In addition, an
ETF may not have investment exposure to all of the securities included in its Underlying Index, or its
weighting of investment exposure to such securities may vary from that of the Underlying Index. Some
ETFs may invest in securities or financial instruments that are not included in the Underlying Index, but
which are expected to yield similar performance.
Leveraged Exchange Traded Funds:
Leveraged Exchange Traded Funds ("Leveraged ETFs" or "L-ETF") seeks investment results for a
single day only, not for longer periods. A "single day" is measured from the time the L-ETF calculates
its net asset value ("NAV") to the time of the L-ETF's next NAV calculation. The return of the L-ETF for
periods longer than a single day will be the result of each day's returns compounded over the period,
which will very likely differ from multiplying the return by the stated leverage for that period. For periods
longer than a single day, the L-ETF will lose money when the level of the Index is flat, and it is possible
that the L-ETF will lose money even if the level of the Index rises. Longer holding periods, higher index
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volatility and greater leverage both exacerbate the impact of compounding on an investor's returns.
During periods of higher Index volatility, the volatility of the Index may affect the L-ETF's return as
much as or more than the return of the Index. Leveraged ETFs are different from most exchange-
traded funds in that they seek leveraged returns relative to the applicable index and only on a daily
basis. The L-ETF also is riskier than similarly benchmarked exchange-traded funds that do not use
leverage. Accordingly, the L-ETF may not be suitable for all investors and should be used only by
knowledgeable investors who understand the potential consequences of seeking daily leveraged
investment results.
Leveraged ETF Leveraged Risk - The L-ETF obtains investment exposure in excess of its assets in
seeking to achieve its investment objective — a form of leverage — and will lose more money in
market environments adverse to its daily objective than a similar fund that does not employ such
leverage. The use of such leverage could result in the total loss of an investor's investment. For
example: a 2X fund will have a multiplier of two times (2x) the Index. A single day movement in the
Index approaching 50% at any point in the day could result in the total loss of a shareholder's
investment if that movement is contrary to the investment objective of the L-ETF, even if the Index
subsequently moves in an opposite direction, eliminating all or a portion of the earlier movement. This
would be the case with any such single day movements in the Index, even if the Index maintains a
level greater than zero at all times.
Leveraged ETF Compounding Risk - Compounding affects all investments, but has a more significant
impact on a leveraged fund. Particularly during periods of higher Index volatility, compounding will
cause results for periods longer than a single day to vary from the stated multiplier of the return of the
Index. This effect becomes more pronounced as volatility increases.
Leveraged ETF Use of Derivatives - The L-ETF obtains investment exposure through derivatives.
Investing in derivatives may be considered aggressive and may expose the L-ETF to greater risks than
investing directly in the reference asset(s) underlying those derivatives. These risks include
counterparty risk, liquidity risk and increased correlation risk (each as discussed below). When the L-
ETF uses derivatives, there may be imperfect correlation between the value of the reference asset(s)
and the derivative, which may prevent the L-ETF from achieving its investment objective. Because
derivatives often require only a limited initial investment, the use of derivatives also may expose the L-
ETF to losses in excess of those amounts initially invested. The L-ETF may use a combination of
swaps on the Index and swaps on an ETF that is designed to track the performance of the Index. The
performance of an ETF may not track the performance of the Index due to embedded costs and other
factors. Thus, to the extent the L-ETF invests in swaps that use an ETF as the reference asset, the L-
ETF may be subject to greater correlation risk and may not achieve as high a degree of correlation
with the Index as it would if the L-ETF only used swaps on the Index. Moreover, with respect to the use
of swap agreements, if the Index has a dramatic intraday move that causes a material decline in the L-
ETF's net assets, the terms of a swap agreement between the L-ETF and its counterparty may permit
the counterparty to immediately close out the transaction with the L-ETF. In that event, the L-ETF may
be unable to enter into another swap agreement or invest in other derivatives to achieve the desired
exposure consistent with the L-ETF's investment objective. This, in turn, may prevent the L-ETF from
achieving its investment objective, even if the Index reverses all or a portion of its intraday move by the
end of the day. Any costs associated with using derivatives will also have the effect of lowering the L-
ETF's return.
Options Contracts: Options are complex securities that involve risks and are not suitable for
everyone. Option trading can be speculative in nature and carry substantial risk of loss. It is generally
recommended that you only invest in options with risk capital. An option is a contract that gives the
buyer the right, but not the obligation, to buy or sell an underlying asset at a specific price on or before
a certain date (the "expiration date"). The two types of options are calls and puts:
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A call gives the holder the right to buy an asset at a certain price within a specific period of time. Calls
are similar to having a long position on a stock. Buyers of calls hope that the stock will increase
substantially before the option expires.
A put gives the holder the right to sell an asset at a certain price within a specific period of time. Puts
are very similar to having a short position on a stock. Buyers of puts hope that the price of the stock
will fall before the option expires.
Selling options is more complicated and can be even riskier.
The option trading risks pertaining to options buyers are:
• Risk of losing your entire investment in a relatively short period of time.
• The risk of losing your entire investment increases if, as expiration nears, the stock is below the
strike price of the call (for a call option) or if the stock is higher than the strike price of the put
(for a put option).
• European style options which do not have secondary markets on which to sell the options prior
to expiration can only realize its value upon expiration.
• Specific exercise provisions of a specific option contract may create risks.
• Regulatory agencies may impose exercise restrictions, which stops you from realizing value.
The option trading risks pertaining to options sellers are:
• Options sold may be exercised at any time before expiration.
• Covered Call traders forgo the right to profit when the underlying stock rises above the strike
price of the call options sold and continues to risk a loss due to a decline in the underlying
stock.
• Writers of Naked Calls risk unlimited losses if the underlying stock rises.
• Writers of Naked Puts risk unlimited losses if the underlying stock drops.
• Writers of naked positions run margin risks if the position goes into significant losses. Such
risks may include liquidation by the broker.
• Writers of call options could lose more money than a short seller of that stock could on the
same rise on that underlying stock. This is an example of how the leverage in options can work
against the option trader.
• Writers of Naked Calls are obligated to deliver shares of the underlying stock if those call
options are exercised.
• Call options can be exercised outside of market hours such that effective remedy actions
cannot be performed by the writer of those options.
• Writers of stock options are obligated under the options that they sold even if a trading market
is not available or that they are unable to perform a closing transaction.
• The value of the underlying stock may surge or ditch unexpectedly, leading to automatic
exercises.
Other option trading risks are:
• The complexity of some option strategies is a significant risk on its own.
• Option trading exchanges or markets and option contracts themselves are open to changes at
all times.
• Options markets have the right to halt the trading of any options, thus preventing investors from
realizing value.
• Risk of erroneous reporting of exercise value.
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If an options brokerage firm goes insolvent, investors trading through that firm may be affected.
Internationally traded options have special risks due to timing across borders.
•
•
Risks that are not specific to options trading include market risk, sector risk and individual stock risk.
Option trading risks are closely related to stock risks, as stock options are a derivative of stocks.
Item 9 Disciplinary Information
Registered investment Advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of Traynor Capital Management or the
integrity of Traynor Capital Management's management. Traynor Capital Management has no
information to report under this Item.
Item 10 Other Financial Industry Activities and Affiliations
We have not provided information on other financial industry activities and affiliations because we do
not have any relationship or arrangement that is material to our advisory business or to our clients with
any of the types of entities listed below.
1. broker-dealer, municipal securities dealer, or government securities dealer or broker .
2. investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund).
3. other investment adviser or financial planner.
4. futures commission merchant, commodity pool operator, or commodity trading advisor.
5. banking or thrift institution.
6. accountant or accounting firm.
7. lawyer or law firm.
8. insurance company or agency.
9. pension consultant.
10.real estate broker or dealer.
11.sponsor or syndicator of limited partnerships.
Item 11 Code of Ethics, Participation in Client Transactions and Personal
Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
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Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. A conflict of interest
exists in such cases because we have the ability to trade ahead of you and potentially receive more
favorable prices than you will receive. To mitigate this conflict of interest, it is our policy that neither our
firm nor persons associated with our firm shall have priority over your account in the purchase or sale
of securities.
Item 12 Brokerage Practices
We do not maintain custody of your assets that we manage, although we may be deemed to have
custody of your assets if you give us authority to withdraw fees from your account (see Item 15 –
Custody, below). Your assets must be maintained in an account at a "qualified custodian," generally a
broker-dealer or bank. We recommend that clients in need of brokerage and custodial services utilize
Fidelity Brokerage Services LLC ("Fidelity"), Member NYSE/SIPC or Charles Schwab & Co., Inc.
(referred to as Schwab), a FINRA registered broker-dealer, member SIPC, as qualified custodians.
TCM seeks to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, the most favorable compared to other available providers and their services.
We consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Research and Other Soft Dollar Benefits
TCM does not have any soft dollar arrangements.
Economic Benefits
As a registered investment adviser, TCM has access to the institutional platform of your account
custodian. As such, TCM will also have access to research products and services from your account
custodian and/or other brokerage firm. These products may include financial publications, information
about particular companies and industries, research software, and other products or services that
provide lawful and appropriate assistance to our firm in the performance of our investment decision-
making responsibilities. Such research products and services are provided to all investment advisers
that utilize the institutional services platforms of these firms, and are not considered to be paid for with
soft dollars. However, you should be aware that the commissions charged by a particular broker for a
particular transaction or set of transactions may be greater than the amounts another broker who did
not provide research services or products might charge.
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We are independently owned and operated and are not affiliated with Fidelity, Schwab or any other
custodian. Fidelity and Schwab will hold your assets in a brokerage account and buy and sell securities
when we instruct them to. While we suggest that you use Fidelity or Schwab as custodian/broker, you
will decide whether to do so and will open your account with either Fidelity or Schwab by entering into
an account agreement directly with them. We do not open the account for you, although we may assist
you in doing so. Even though your account is maintained at Fidelity or Schwab, we can still use other
brokers to execute trades for your account as described below (see "Your Brokerage and Custody
Costs").
Your Brokerage and Custody Costs
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account.
Schwab's commission rates applicable to our client accounts were negotiated based on the condition
that our clients collectively maintain a total of at least $10,000,000 of their assets in accounts at
Schwab. This commitment benefits you because the overall commission rates you pay are lower than
they would be otherwise. In addition to commissions, Schwab charges you a flat dollar amount as a
"prime broker" or "trade away" fee for each trade that we have executed by a different broker-dealer
but where the securities bought or the funds from the securities sold are deposited (settled) into your
Schwab account. These fees are in addition to the commissions or other compensation you pay the
executing broker-dealer. Because of this, in order to minimize your trading costs, we have Schwab
execute most trades for your account. We have determined that having Schwab execute most trades is
consistent with our duty to seek "best execution" of your trades.
Products and Services Available to Us From Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab's business serving
independent investment advisory firms like us. They provide us and our clients with access to its
institutional brokerage - trading, custody, reporting, and related services - many of which are not
typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients' accounts, while others help us
manage and grow our business. Schwab's support services generally are available on an unsolicited
basis (we don't have to request them) and at no charge to us as long as our clients collectively
maintain a total of at least $10 million of their assets in accounts at Schwab. If our clients collectively
have less than $10 million in assets at Schwab, Schwab may charge us quarterly service fees of
$1,200. Following is a more detailed description of Schwab's support services:
Services That Benefit You. Schwab's institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients. Schwab's
services described in this paragraph generally benefit you and your account.
Services That May Not Directly Benefit You. Schwab also makes available to us other products and
services that benefit us but may not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts. They include investment research, both
Schwab's own and that of third parties. We may use this research to service all or a substantial number
of our clients' accounts, including accounts not maintained at Schwab. In addition to investment
research, Schwab also makes available software and other technology that:
• Provides access to client account data (such as duplicate trade confirmations and account
statements)
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• Facilitates trade execution and allocates aggregated trade orders for multiple client accounts
• Provides pricing and other market data
• Facilitates payment of our fees from our clients' accounts
• Assists with back-office functions, record keeping, and client reporting services that generally
benefit only us.
Schwab also offers other services intended to help us manage and further develop our
business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party's fees. Schwab may also provide us with other benefits, such as
occasional business entertainment of our personnel.
Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them separately. We don't have to pay for Schwab's services so long as our clients
collectively keep a total of at least $10 million of their assets in accounts at Schwab. Beyond that,
these services are not contingent upon us committing any specific amount of business to Schwab in
trading commissions or assets in custody. The $10 million minimum may give us an incentive to
recommend that you maintain your account with Schwab, based on our interest in receiving Schwab's
services that benefit our business rather than based on your interest in receiving the best value in
custody services and the most favorable execution of your transactions. This is a potential conflict of
interest. We believe, however, that our selection of Schwab as custodian and broker is in the best
interests of our clients. Our selection is primarily supported by the scope, quality, and price of
Schwab's services and not Schwab's services that benefit only us.
We believe that Fidelity and Schwab provide quality services at competitive rates. Price is not the sole
factor we consider in evaluating best execution. We also consider the quality of the brokerage services
provided by Fidelity and Schwab, including the value of research provided, the firm's reputation,
execution capabilities, commission rates, and responsiveness to our clients and our firm. In recognition
of the value of research services and additional brokerage products and services Fidelity and Schwab
provide, you may pay higher commissions and/or trading costs than those that may be available
elsewhere.
Block Trades
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the
same security for numerous accounts served by our firm, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only when
our firm believes that to do so will be in the best interest of the affected accounts. When such
concurrent authorizations occur, the objective is to allocate the executions in a manner which is
deemed equitable to the accounts involved. In any given situation, our firm attempts to allocate trade
executions in the most equitable manner possible, taking into consideration client objectives, current
asset allocation and availability of funds using price averaging, proration and consistently non-arbitrary
methods of allocation.
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Although the Company will generally seek to be consistent in its investment approach for similarly
situated clients, the act of purchasing, selling or holding a security for one client does not mean it will
be purchased, sold or held for another client. Where the Company utilizes multiple brokers, the
Company will consider whether rotation among those brokers is appropriate in order to achieve best
execution.
Item 13 Review of Accounts
Keith Traynor, President, or his designee, will monitor your portfolio management accounts on an
ongoing basis and will conduct a review of accounts on at least a quarterly basis. The reviews are
designed to ensure that the advisory services provided to you and/or the portfolio mix is consistent with
your stated investment needs and objectives. Account reviews focus on the account's allocation
among asset classes and/or individual securities, as applicable, and whether any changes are
necessary, consistent with the account's long-term investment objective. Additional reviews may be
conducted based on various circumstances, including, but not limited to:
• contributions and withdrawals,
• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
We will provide portfolio management clients with detailed account performance reviews and
summaries of portfolio holdings on a quarterly basis and upon client request. These reports are not
your official statements. These reports are generated to give our clients greater detail with all aspects
to their investment accounts.
In addition, you will receive monthly account statements and confirmation from your account custodian.
These statements are the official record of your investment accounts and should be reviewed on a
continual basis by each client.
TCM offers performance reports to its advisory clients either through an outside 3rd party reporting
company, Black Diamond, or through the performance tools offered by Fidelity Investments. These
performance reports summarize the client's account and asset allocation. TCM also offers a free
retirement planning software to its advisory clients called E-Money, in which the client can input all of
their personal and financial information to see an overview of assets and net worth. Retirement
planning and income projections are offered to advisory clients on an as-requested basis.
Item 14 Client Referrals and Other Compensation
We do not compensate any persons for client referrals.
We may receive from Fidelity, without cost to our firm, computer software and related systems support,
which allow the us to better monitor client accounts maintained at Fidelity. We may receive the
software and related support without cost because we render investment management services to
clients that maintain assets at Fidelity. The software and related systems support may benefit our Firm,
but not our clients directly. In fulfilling our duties to our clients, we endeavor at all times to put the
interests of our clients first. Clients should be aware; however, that our receipt of economic benefits
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from a broker-dealer creates a conflict of interest since these benefits may influence our choice of
broker-dealer over another broker-dealer that does not furnish similar software, systems support, or
services.
Additionally, we may receive the following benefits from Fidelity through the Fidelity Registered
Investment Advisor Group: receipt of duplicate client confirmations and bundled duplicate statements;
access to a trading desk that exclusively services its Registered Investment Advisor Group
participants; access to block trading which provides the ability to aggregate securities transactions and
then allocate the appropriate shares to client accounts; and access to an electronic communication
network for client order entry and account information.
Please see Item 12 above for the additional products and services we may receive from Schwab.
Traynor Capital Managment has entered into a business arrangement with Rollover Business Solution
("ROBS") providers, unaffiliated thirdparties, whereby TCM assists ROBS providers clients with the
process of funding small businesses and franchises using retirment plan assets. TCM assists Rob
provider's clients in facilitating the opening of accounts by directing the completion of various account
forms and facilitating asset transfers to a client's new account. TCM has a designated administrative
staff that primarily spends approximately 90% of their time working to assist Business Funding
Consulting clients. The balance of their time is spent in the administration and servicing TCM's
portfolio management clients. Additionally, TCM's advisors spend approximately 15%-30% of their time
assisting Business Funding Consulting clients other than for portfolio management services. Traynor
Capital Management performs this service for ROBS providers at no-cost to the ROBS providers or
their clients. However, as a result of this arrangement with the ROBS providers, TCM receives a
steady flow of investment advisory clients from a cross-selling opportunity of the firm's investment
advisory services.
TCM has an incentive to provide assistance to ROBS providers' clients with the process of directing
the completion of various account forms and facilitating asset transfers for funding small businesses
and franchises using retirement plan assets because TCM anticipates that some ROBS
providers' clients will become investment advisory clients of TCM. TCM recognizes that there may be
potential conflicts of interest between TCM's interests and a Client's interests. However, TCM has
adopted policies and procedures which TCM believes are reasonably designed to manage the conflicts
of interest created by this relationship.
Additionally, TCM, provide a broad range of financial services to Clients. In offering such services,
TCM, its employees, officers may give advice and take action in the performance of their duties to
certain of their Clients which may differ from advice given, or the timing and nature of action taken, with
respect to other advisory Clients' accounts.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from your accounts causes our
firm to exercise limited custody over your funds or securities. We do not have physical custody of any
of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or
other independent, qualified custodian. You will receive account statements from the independent,
qualified custodian(s) holding your funds and securities at least quarterly.The account statements from
your custodian(s) will indicate the amount of our advisory fees deducted from your account(s) each
billing period. You should carefully review account statements for accuracy. If you have a question
regarding your account statement or if you did not receive a statement from your custodian, please call
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the number on the cover page of this brochure and ask for the Chief Compliance Officer. The account
statements from your custodian(s) will indicate the amount of our advisory fees deducted from your
account(s) each billing period.
You should carefully review account statements for accuracy. We will also provide statements to you
reflecting the amount of the advisory fee deducted from your account. Our statements may vary from
custodial statements based on accounting procedures, reporting dates, or valuation methodologies of
certain securities.
You should compare our statements with the statements from your account custodian(s) to reconcile
the information reflected on each statement. If you have a question regarding your account statement,
or if you did not receive a statement from your custodian, please contact us directly at the telephone
number on the cover page of this brochure.
TCM may assist clients with the transfer of their assets between two or more of a client's accounts
maintained at the client's custodian, or maintained with multiple custodians. This ability to transfer a
client's assets between the client's accounts maintained at one or more qualified custodians if the
client has authorized the adviser in writing to make such transfers causes our firm to exercise limited
custody over your funds or securities. Pursuant to Rule 206(4)-2 (the "Custody Rule"), TCM has taken
steps to have controls and oversight in place to support the no-action letter issued by the SEC on
February 21, 2017 (the "SEC no-action letter"). With respect to third party standing letters of
authorization ("SLOA") where a client may grant TCM the authority to direct custodians to disburse
funds to one or more third party accounts, we are deemed to have limited custody. However, we are
not required to comply with the surprise examination requirement of the Custody Rule if we are
otherwise in compliance with the seven representations noted in the February 21, 2017 no-action
letter.
Where the Adviser acts pursuant to a SLOA, we believe we are making a good faith effort to comply
with the representations noted in the SEC's no-action letter. Additionally, since many of those
representations involve the qualified custodian's operations, TCM will collaborate closely with its
custodians to ensure that the representations would be able to be met.
Item 16 Investment Discretion
Traynor Capital Management manages and trades in client portfolios through the Limited Power of
Attorney granted by the client through our firms' Investment Management Agreement and the custodial
application, both of which are signed by client at the time that the account is established. The client
and our firm will develop an investment policy statement. This process will help to identify investment
objectives, risk tolerance, income needs, taxation and any other pertinent issues relating to
client/adviser relationship.
Traynor Capital Management usually receives discretionary authority from the client at the outset of an
advisory relationship to select the identity and amount of securities to be bought of sold. In all cases,
however, such discretion is to be exercised in a manner consistent with the stated investment
objectives for the particular client account.
When selecting securities and determining amounts, Traynor Capital Management will adhere to
investment policy created through various meetings and discussions with each client.
Traynor Capital Management's authority to trade securities may also be limited by certain federal
securities and tax laws that require diversification of investments and favor the holding of
investments once made.
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If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
ROBS providers business funding accounts are non-discretionary accounts that require your approval
prior to the execution of any transactions for your account(s). Additionally, Traynor Capital
Management is not acting in the capacity of an investment advisor for these accounts unless you sign
an Investment Advisory Agreement with our firm.
Investment guidelines and restrictions must be provided to Traynor Capital Management in writing.
Item 17 Voting Client Securities
We will determine how to vote proxies based on our reasonable judgment of the vote most likely to
produce favorable financial results for you. Proxy votes generally will be cast in favor of proposals that
maintain or strengthen the shared interests of shareholders and management, increase shareholder
value, maintain or increase shareholder influence over the issuer's board of directors and
management, and maintain or increase the rights of shareholders. Generally, proxy votes will be cast
against proposals having the opposite effect. However, we will consider both sides of each proxy
issue. Unless we receive specific instructions from you, we will not base votes on social
considerations.
In the event you wish to direct our firm on voting a particular proxy, you should contact Keith Traynor at
610-993-9050.
Conflicts of interest between you and our firm, or a principal of our firm, regarding certain proxy issues
could arise. If we determine that a material conflict of interest exists, we will take the necessary steps
to resolve the conflict before voting the proxies. For example, we may disclose the existence and
nature of the conflict to you, and seek direction from you as to how to vote on a particular issue; we
may abstain from voting, particularly if there are conflicting interests for you (for example, where your
account(s) hold different securities in a competitive merger situation); or, we will take other necessary
steps designed to ensure that a decision to vote is in your best interest and was not the product of the
conflict.
We keep certain records required by applicable law in connection with our proxy voting activities. You
may obtain information on how we voted proxies and/or obtain a full copy of our proxy voting policies
and procedures by making a written or oral request to our firm.
Item 18 Financial Information
Registered investment advisers are required in this Item to provide you with certain financial
information or disclosures about Traynor Capital Management's financial condition. Traynor Capital
Management has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients, and has not been the subject of a bankruptcy proceeding.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
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Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact our main office at the telephone number on the cover page of this brochure if you
have any questions regarding this policy.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
Except as indicated below, if a trade error results in a profit, you will keep the profit.
For accounts maintained at Schwab, if a profit results from the correcting trade, the profit will remain in
your account unless the same error involved other client account(s) that should have received the gain,
it is not permissible for you to retain the gain, or we confer with you and you decide to forego the gain
(e.g., due to tax reasons). If the profit does not remain in your account, Schwab donates gains of $100
or more to charity and if a loss occurs greater than $100, our firm will pay for the loss. Schwab may
retain gains of $100 or less, if they are not kept in your account, to offset administrative expenses.
Generally, if related trade errors result in both gains and losses in your account, they may be netted.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based
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compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 70.5.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
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