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Part 2A of Form ADV: Firm Brochure
TriCord Advisors, Inc.
6772 Magnolia Ave
Riverside, CA 92506
Telephone: 951-684-7011
Email: Jeremiah@tricordadvisors.com
Web Address: www.tricordadvisors.com
03/31/2025
This brochure provides information about the qualifications and business practices of
TriCord Advisors, Inc.. If you have any questions about the contents of this brochure,
please contact us at 951-684-7011 or Jeremiah@tricordadvisors.com. The information in
this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Registration with the SEC or with any state securities authority does not imply a certain
level of skill or training.
Additional information about TriCord Advisors, Inc. also is available on the SEC's
website at www.adviserinfo.sec.gov. You can search this site by a unique identifying
number, known as a CRD number. Our firm's CRD number is 155749.
Item 2
Material Changes
This Firm Brochure, dated 03/31/2025, provides you with a summary of TriCord Advisors, Inc.'s advisory
services and fees, professionals, certain business practices and policies, as well as actual or potential
conflicts of interest, among other things. This Item is used to provide our clients with a summary of new
and/or updated information; we will inform of the revision(s) based on the nature of the information as
follows.
1. Annual Update: We are required to update certain information at least annually, within 90 days
of our firm's fiscal year end (FYE) of December 31. We will provide you with either a summary of
the revised information with an offer to deliver the full revised Brochure within 120 days of our
FYE or we will provide you with our revised Brochure that will include a summary of those
changes in this Item.
2. Material Changes: Should a material change in our operations occur, depending on its nature we
will promptly communicate this change to clients (and it will be summarized in this Item).
"Material changes" requiring prompt notification will include changes of ownership or control;
location; disciplinary proceedings; significant changes to our advisory services or advisory
affiliates - any information that is critical to a client's full understanding of who we are, how to
find us, and how we do business.
The following summarizes new or revised disclosures based on information previously provided in our
Firm Brochure dated 03/31/2024:
Item 4 Advisory business
TriCord Advisors, Inc now offers the option to utilize margin accounts as a cash flow
management tool. Margin borrowing allows clients to access liquidity by borrowing against their
investment holdings, subject to the terms and conditions established by the custodian.
Item 10 Other Financial Industry Activities and Affiliations
Christopher Marsh, a member of the firms management, was a registered representative with
Purshe Kaplan Sterling Investments (PKS), a registered broker/dealer and Member FINRA/
SIPC. Mr. Marsh resigned from PKS and TriCord Advisors, Inc. Does not maintain a
relationship with PKS Investments.
Item 14 Client Referrals and Other Compensation
TriCord Advisors, Inc. has entered into a lead generation agreement that qualifies as a promoter
relationship under Rule 206(4)-3 of the Investment Advisers Act of 1940.
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Item 3
Table of Contents
Item 1
Cover Page
1
Item 2
Material Changes
2
Item 3
Table of Contents
3
Item 4
Advisory Business
4
Item 6
Performance-Based Fees and Side-By-Side Management
17
Item 7
Types of Clients
17
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
18
Item 9
Disciplinary Information
20
Item 10
Other Financial Industry Actvities and Affiliations
20
Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
21
Item 12
Brokerage Practices
23
Item 13
Review of Accounts
26
Item 14
Client Referrals and Other Compensation
28
Item 15
Custody
29
Item 16
Investment Discretion
29
Item 17
Voting Client Securities
30
Item 18
Financial Information
30
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Item 4
Advisory Business
TriCord Advisors, Inc. is a SEC-registered investment adviser with its principal place of business located
in California. TriCord Advisors, Inc. began conducting business in 2011.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling 25%
or more of this company).
Jeremiah J Lee, Chief Executive Officer
Laura E Lee, Financial Advisor
TriCord Advisors, Inc. offers the following advisory services to our clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we develop a client's personal investment policy and
create and manage a portfolio based on that policy. During our data-gathering process, we determine
the client's individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income),
as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will generally include advice regarding the following securities:
Exchange-listed securities
Securities traded over-the-counter
Corporate debt securities (other than commercial paper)
Certificates of deposit
Variable life insurance
Variable annuities
Warrants
Municipal securities
Mutual fund shares
United States governmental securities
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Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
INVESTMENT SUPERVISORY SERVICES ("ISS")
MODEL PORTFOLIO MANAGEMENT
Our firm provides portfolio management services to clients using model asset allocation portfolios. Each
model portfolio is designed to meet a particular investment goal.
Wisdom Tree U.S. Factor Portfolio - High Growth Equity Only
Wisdom Tree U.S. Aggressive Growth Portfolio - Blended Growth
Wisdom Tree U.S. Growth Portfolio - Blended Growth
Wisdom Tree U.S. Moderate Growth Portfolio - Blended Growth
Wisdom Tree U.S. Conservative Growth Portfolio - Blended Growth
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income),
as well as tax considerations.
Through personal discussions with the client in which the client's goals and objectives are established,
we determine if the model portfolio is suitable to the client's circumstances. Once we determine the
suitability of the portfolio, the portfolio is managed based on the portfolio's goal, rather than on each
client's individual needs. Clients, nevertheless, have the opportunity to place reasonable restrictions on
the types of investments to be held in their account. Clients retain individual ownership of all
securities.
Our investment recommendations are not limited to any specific product or service offered by a broker
dealer or insurance company and will generally include advice regarding the following securities:
Exchange-listed securities
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
To ensure that our initial determination of an appropriate portfolio remains suitable and that the
account continues to be managed in a manner consistent with the client's financial circumstances, we
will:
1. send quarterly written reminders to each Model Portfolio Management Services client
requesting any updated information regarding changes in the client's financial situation and
investment objectives;
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2. at least annually, contact each participating client to determine whether there have been any
changes in the client's financial situation or investment objectives, and whether the client
wishes to impose investment restrictions or modify existing restrictions;
3. be reasonably available to consult with the client; and
4. maintain client suitability information in each client's file.
MANAGER OF MANAGERS PROGRAM
TriCord Advisors, Inc. offers advisory management services to clients through our Manager of Managers
Program. We provide the client with an asset allocation strategy developed through personal
discussions in which the client's goals and objectives are established based on the client's particular
circumstances. This asset allocation strategy is drafted into the client's Personal Investment Policy
Statement.
TriCord Advisors, Inc. performs management searches of various registered investment advisers. Based
on the client's individual circumstances and needs (as exhibited in the client's Personal Investment
Policy Statement) we determine which selected registered investment adviser's ("adviser" or "asset
manager") portfolio management style is appropriate for that client. Factors considered in making this
determination include account size, risk tolerance, the opinion of each client and the investment
philosophy of the selected asset manager. Clients should refer to the asset manager's Firm Brochure or
other disclosure document for a full description of the services offered. Client meetings are available on
a regular basis, or as determined by the client, to review the account.
Once we identify the most appropriate asset manager(s), our firm provides the selected adviser with the
client's Personal Investment Policy Statement, who then creates and manages the client's portfolio
based on that Personal Investment Policy Statement.
On an ongoing basis, we monitor the performance of the asset manager(s). If we determine that a
particular adviser is not providing sufficient management services to the client, or is not managing the
client's portfolio in a manner consistent with that client's Personal Investment Policy Statement, then
we may move the client's portfolio to a different asset manager and/or program sponsor. Under this
scenario, our firm retains the discretion to hire and fire the asset manager and/or move the client's
portfolio to a different program.
At least annually, we meet with the client to review and update, as necessary, the client's Personal
Investment Advisory Statement. However, should there be any material change in the client's personal
and/or financial situation, we should be notified immediately to determine whether any review and/or
revision of the client's Personal Investment Advisory Statement is warranted.
ASSETMARK, INC. PLATFORM
TriCord Advisors, Inc. may offer advisory services to Clients by selecting the AssetMark Platform. For
more information regarding the AssetMark Platform, refer to AssetMark Platform Disclosure Brochure.
The minimum investment required on the AssetMark Platform depends upon the Investment Solution
chosen for a Client’s account and is generally $10,000 for Mutual Fund and $100,000 for ETF Accounts,
and from $50,000 to $500,000 for Privately Managed and Unified Managed Accounts, depending on the
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investment strategy selected for the account. These minimums are described in more detail in the
AssetMark Platform Disclosure Brochure. Accounts below the stated minimums may be accepted on an
individual basis at the discretion of AssetMark.
SCHWAB ADVISOR SERVICES™
TriCord Advisors, Inc. does not maintain custody of your assets that we manage, although we may be
deemed to have custody of your assets if you give us authority to withdraw assets from your account
(see Item 15— Custody). Your assets must be maintained in an account at a “qualified custodian,”
generally a broker-dealer or bank. TriCord Advisors, Inc. requires that clients establish brokerage
accounts with Charles Schwab & Co., Inc. (together with its affiliates, “Schwab”), a broker-dealer
registered with the Securities and Exchange Commission and a member of FINRA and SIPC, as the
qualified custodian to maintain custody of clients’ assets. TriCord Advisors, Inc. may recommend that
Trust and Estate accounts be opened at Charles Schwab Bank, member FDIC. Schwab will hold your
assets in a brokerage account and buy and sell securities when we instruct them to. Although TriCord
Advisors, Inc. may recommend that clients establish accounts at Schwab, it is ultimately the client’s
decision to custody assets with Schwab by entering an agreement directly with them. We do not open
the account for you, although we may assist you in doing so. TriCord Advisors, Inc. is independently
owned and operated and is not affiliated with Schwab. Client accounts enrolled in the Program are
maintained at, and receive the brokerage services of, Schwab, a broker-dealer registered with the
Securities and Exchange Commission and a member of FINRA and SIPC. While clients are required to use
Schwab as custodian/broker to enroll in the Program, the client decides whether to do so and opens its
account with Schwab by entering into a brokerage account agreement directly with Schwab We do not
open the account for the client. If the client does not wish to place his or her assets with Schwab, then
we cannot manage the client’s account through the Program. Schwab may aggregate purchase and sale
orders for Funds across accounts enrolled in the Program, including both accounts for our clients and
accounts for clients of other independent investment advisory firms using the Platform. Schwab Advisor
Services™ (formerly called Schwab Institutional) is Schwab’s business serving independent advisory firms
like us. Through Schwab Advisor Services, Schwab provides TriCord Advisors, Inc. and our clients, both
those enrolled in the Program and our clients not enrolled in the Program, with access to its institutional
brokerage services—trading, custody, reporting and related services--many of which are typically not
available to Schwab retail customers. However, certain retail customers may be able to get institutional
brokerage services from Schwab without going through us. Schwab also makes available various support
services. Some of those services help TriCord Advisors, Inc. manage or administer our clients’ accounts
while others help TriCord Advisors, Inc. manage and grow our business. Schwab’s support services
described below are generally available on an unsolicited basis (we don’t have to request them) and at
no charge to us. The availability to us of Schwab’s products and services is not based on us giving
particular investment advice, such as buying particular securities for our clients. Here is a more detailed
description of Schwab’s support services: Schwab’s institutional brokerage services include access to a
broad range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients. Schwab’s
services described in this paragraph generally benefit the client and the client’s account. These services
are not soft dollar arrangements but are part of the institutional platform offered by Schwab Schwab
also makes available to us other products and services that benefit us but may not directly benefit the
client or its account. These products and services assist us in managing and administering our clients’
accounts and operating our firm. They include investment research, both Schwab’s own and that of third
parties. We use this research to service all or some substantial number of our clients’ accounts, including
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accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
facilitate payment of our fees from our clients’ accounts; and
provide pricing and other market data;
assist with back-office functions, recordkeeping, and client reporting.
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
educational conferences and events;
technology and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants, and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees. If you did not maintain your account with Schwab, we would be
required to pay for these services from our own resources.
For TriCord Advisors, Inc. client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions and other
transaction related or asset-based fees for securities trades that are executed through Schwab or that
settle into Schwab accounts. Schwab Advisor Services™ also makes available to TriCord Advisors, Inc.
other products and services that benefit TriCord Advisors, Inc. but may not directly benefit its clients’
accounts. Many of these products and services may be used to service all or some substantial number of
TriCord Advisors, Inc. accounts, including accounts not maintained at Schwab.
SCHWAB may also provide other benefits such as educational events or occasional business
entertainment of TriCord Advisors, Inc. personnel. In evaluating whether to recommend that clients
custody their assets at Schwab, TriCord Advisors, Inc. may take into account the availability of some of
the foregoing products and services and other arrangements as part of the total mix of factors it
considers and not solely on the nature, cost or quality of custody and brokerage services provided by
Schwab, which may create a potential conflict of interest.
The availability of services from Schwab benefits us because we do not have to produce or purchase
them. We don’t have to pay for these services, and they are not contingent upon us committing any
specific amount of business to Schwab in trading commissions or assets in custody. With respect to the
Program, as described about under Item 4 – Advisory Business, we do not pay SPT fees for the Platform
so long as we maintain client assets in the accounts at Schwab The fact that we receive these benefits
from Schwab is an incentive for us to require the use of Schwab rather than making the decision based
exclusively on your interest in receiving the best value in custody services and the most favorable
execution of transactions. This is a conflict of interest. We believe, however, that taken in the aggregate
our selection of Schwab as custodian and broker is in the best interests of our clients. It is primarily
supported by the scope, quality, and price of Schwab’s services and not Schwab’s services that benefit
only us.
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PENSION CONSULTING SERVICES
We also provide several advisory services separately or in combination. While the primary clients for
these services will be pension, profit sharing and 401(k) plans, we offer these services, where
appropriate, to individuals and trusts, estates and charitable organizations. Pension Consulting Services
are comprised of four distinct services. Clients may choose to use any or all of these services.
Investment Policy Statement Preparation (hereinafter referred to as ''IPS''):
We will meet with the client (in person or over the telephone) to determine an appropriate investment
strategy that reflects the plan sponsor's stated investment objectives for management of the overall
plan. Our firm then prepares a written IPS detailing those needs and goals, including an encompassing
policy under which these goals are to be achieved. The IPS also lists the criteria for selection of
investment vehicles as well as the procedures and timing interval for monitoring of investment
performance.
Selection of Investment Vehicles:
We assist plan sponsors in constructing appropriate asset allocation models. We will then review various
mutual funds (both index and managed) to determine which investments are appropriate to implement
the client's IPS. The number of investments to be recommended will be determined by the client, based
on the IPS.
Monitoring of Investment Performance:
We monitor client investments continually, based on the procedures and timing intervals delineated in
the Investment Policy Statement. Although our firm is not involved in any way in the purchase or sale of
these investments, we supervise the client's portfolio and will make recommendations to the client as
market factors and the client's needs dictate.
Employee Communications:
For pension, profit sharing and 401(k) plan clients with individual plan participants exercising control
over assets in their own account (''self-directed plans''), we also provide quarterly educational support
and investment workshops designed for the plan participants when the plan sponsor engages our firm
to provide these services. The nature of the topics to be covered will be determined by us and the client
under the guidelines established in ERISA Section 404(c). The educational support and investment
workshops will NOT provide plan participants with individualized, tailored investment advice or
individualized, tailored asset allocation recommendations.
SELECTION AND MONITORING OF THIRD-PARTY MONEY MANAGERS
We also offer advisory management services to our clients through our Selection and Monitoring
of Third-Party Money Managers programs (hereinafter, "Programs").
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Our firm provides the client with an asset allocation strategy developed through personal discussions in
which goals and objectives based on the client's particular circumstances are established. This asset
allocation strategy is drafted into the client's Personal Investment Policy Statement ("PIPS").
Based on the client's individual circumstances and needs (as exhibited in the client's PIPS) we will then
perform management searches of various unaffiliated registered investment advisers to identify which
registered investment adviser's portfolio management style is appropriate for that client. Factors
considered in making this determination include account size, risk tolerance, the opinion of each client
and the investment philosophy of the selected registered investment adviser. Clients should refer to the
selected registered investment adviser's Firm Brochure or other disclosure document for a full
description of the services offered. We are available to meet with clients on a regular basis, or as
determined by the client, to review the account.
Once we determine the most suitable investment adviser(s) for the client, we provide the selected
adviser(s) with the client's PIPS. The adviser(s) then creates and manages the client's portfolio based on
the client's individual needs as exhibited in the PIPS.
We monitor the performance of the selected registered investment adviser(s). If we determine that a
particular selected registered investment adviser(s) is not providing sufficient management services to
the client, or is not managing the client's portfolio in a manner consistent with the client's PIPS, we may
suggest that the client contract with a different registered investment adviser and/or program sponsor.
Under this scenario, our firm assists the client in selecting a new registered investment adviser and/or
program. However, any move to a new registered investment adviser and/or program is solely at the
discretion of the client.
FINANCIAL PLANNING
We provide financial planning services. Financial planning is a comprehensive evaluation of a client's
current and future financial state by using currently known variables to predict future cash flows, asset
values and withdrawal plans. Through the financial planning process, all questions, information and
analysis are considered as they impact and are impacted by the entire financial and life situation of the
client. Clients purchasing this service receive a written report which provides the client with a detailed
financial plan designed to assist the client achieve his or her financial goals and objectives.
In general, the financial plan can address any or all of the following areas:
PERSONAL: We review family records, budgeting, personal liability, estate information and
financial goals.
TAX & CASH FLOW: We analyze the client's income tax and spending and planning for past,
current and future years; then illustrate the impact of various investments on the client's
current income tax and future tax liability.
INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
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INSURANCE: We review existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home and automobile.
RETIREMENT: We analyze current strategies and investment plans to help the client achieve his
or her retirement goals.
DEATH & DISABILITY: We review the client's cash needs at death, income needs of surviving
dependents, estate planning and disability income.
ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, review estate tax, powers of attorney, asset protection plans,
nursing homes, Medicaid and elder law.
We gather required information through in-depth personal interviews. Information gathered includes
the client's current financial status, tax status, future goals, returns objectives and attitudes towards
risk. We carefully review documents supplied by the client, including a questionnaire completed by the
client, and prepare a written report. Should the client choose to implement the recommendations
contained in the plan, we suggest the client work closely with his/her attorney, accountant, insurance
agent, and/or stockbroker. Implementation of financial plan recommendations is entirely at the client's
discretion.
We also provide general non-securities advice on topics that may include tax and budgetary planning,
estate planning and business planning.
Securities traded over-the-counter
Exchange-listed securities
Warrants
Corporate debt securities (other than commercial paper)
Certificates of deposit
Municipal securities
Variable life insurance
Variable annuities
Mutual fund shares
United States governmental securities
Interests in partnerships investing in real estate
Interests in partnerships investing in oil and gas interests
Typically the financial plan is presented to the client within six months of the contract date, provided
that all information needed to prepare the financial plan has been promptly provided.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
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CONSULTING SERVICES
Clients can also receive investment advice on a more focused basis. This may include advice on only an
isolated area(s) of concern such as estate planning, retirement planning, or any other specific topic. We
also provide specific consultation and administrative services regarding investment and financial
concerns of the client.
Consulting recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company. All recommendations are of a generic nature.
AMOUNT OF MANAGED ASSETS
As of 12/31/2024, we were actively managing $261,666,668 of clients' assets on a discretionary basis.
AMOUNT OF ADMINISTERED ASSETS
As of 12/31/2024, we were administering $20,088,940 of Fixed and Indexed Annuity assets for our
clients.
Item 5 Fees and Compensation
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT FEES
Our annual fees for Investment Supervisory Services are based upon a percentage of assets under
management and generally range from 0.3% to 1.95%.
A minimum of $500,000 of assets under management is required for this service resulting in a minimum
annual fee of $6,000. This account size may be negotiable under certain circumstances. TriCord
Advisors, Inc. may group certain related client accounts for the purposes of achieving the minimum
account size and determining the annualized fee.
Limited Negotiability of Advisory Fees: Although TriCord Advisors, Inc. has established the
aforementioned fee schedule(s), we retain the discretion to negotiate alternative fees on a client-by-
client basis. Client facts, circumstances and needs are considered in determining the fee schedule. These
include the complexity of the client, assets to be placed under management, anticipated future
additional assets; related accounts; portfolio style, account composition, reports, among other factors.
The specific annual fee schedule is identified in the contract between the adviser and each client.
We may group certain related client accounts for the purposes of achieving the minimum account size
requirements and determining the annualized fee.
Discounts, not generally available to our advisory clients, may be offered to family members and friends
of associated persons of our firm.
ASSETMARK, INC. PLATFORM FEES
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Fees and compensation for using the AssetMark Platform, are provided in more detail in the AssetMark
Platform Disclosure Brochure. Discretionary Manager Fee schedules are included in the Client Billing
Authorization or the Appendix A to the Client Service Agreement.
The fees applicable to each Account on the AssetMark Platform may include:
1. Financial Advisor Fee,
2. Combined Platform Fee, which will now include the Custody Fee and any Strategist or Manager
Supplemental Fee, if applicable,
Initial Consulting Fees.
3.
4. Other fees for special services may also be charged. The Client should consider all applicable fee.
TriCord Advisors, Inc.'s annual fees for AssetMark, Inc. Platform Services are based upon a percentage of
assets under management and range from 0.65% to 1.95%.
Client fees are payable quarterly, in advance, based on assets under management. Clients may
terminate AssetMark accounts at any time and receive a full pro-rata refund of any unearned fees.
INVESTMENT SUPERVISORY SERVICES ("ISS")
MODEL PORTFOLIO MANAGEMENT FEES
Our annual fees for Model Portfolio Management Services are based upon a percentage of assets under
management and generally range from 0.3% to 1.95%.
A minimum annual fee of $6,000 is required for this service. This annual fee minimum may be
negotiable under certain circumstances. TriCord Advisors, Inc. May group certain client accounts for the
purpose of achieving the minimum account size and determining the annual fee.
Limited Negotiability of Advisory Fees: Although TriCord Advisors, Inc. has established the
aforementioned fee schedule(s), we retain the discretion to negotiate alternative fees on a client-by-
client basis. Client facts, circumstances and needs are considered in determining the fee schedule. These
include the complexity of the client, assets to be placed under management, anticipated future
additional assets; related accounts; portfolio style, account composition, reports, among other factors.
The specific annual fee schedule is identified in the contract between the adviser and each client.
We may group certain related client accounts for the purposes of achieving the minimum account size
requirements and determining the annualized fee.
Discounts, not generally available to our advisory clients, may be offered to family members and friends
of associated persons of our firm.
PENSION CONSULTING FEES
TriCord Advisors, Inc. offers several fee options. TriCord Advisors, Inc. may be compensated based on an
annual percentage of plan assets for services involving ongoing reviews, or it may be compensated by an
hourly fee or fixed fee. Alternatively, these different types of fees may also be combined as appropriate
for the different types of services requested by the client.
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Typically, the annual fee ranges from 0.50% to 1.2% of plan assets depending on the services requested
and the size of the plan. Fees will be based upon the value of the plan at the end of the previous period.
Fees will not be adjusted based on additions and withdrawals during the calendar quarter.
TriCord Advisors, Inc.'s hourly charges range from $125 to $400 per hour. A fixed fee may be quoted
based on an estimate of hours for the services requested. TriCord Advisors, Inc. may request a retainer
for hourly and fixed fee arrangements. The amount of a requested retainer will never exceed the fee for
services to be provided within the first six months of an engagement.
Plan sponsors may be invoiced in advance at the beginning of each calendar quarter or Plan sponsors
may be invoiced in advance on a monthly basis.
SELECTION and MONITORING of THIRD-PARTY MONEY MANAGERS FEES
TriCord Advisors, Inc.'s fee for this service does not include the independent investment adviser's fee for
that entity's advisory/management services. The independent investment adviser's management fee is
disclosed in the independent investment adviser's Firm Brochure or other disclosure document.
Our annual fee for the Manager Selection Program is charged as a percentage of assets under
management and generally range from 0.3% to 1.95%
TriCord Advisors, Inc uses the use of margin results in interest charges imposed by the custodian or
lending institution. These charges are separate from and in addition to the advisory fees charged by the
Firm. The Firm does not receive any compensation from margin interest paid to the custodian.
FINANCIAL PLANNING FEES
TriCord Advisors, Inc.'s Financial Planning fee is determined based on the nature of the services being
provided and the complexity of each client's circumstances. All fees are agreed upon prior to entering
into a contract with any client.
Our Financial Planning fees may be calculated and charged on an hourly basis, ranging from $200 to
$500 per hour. Although the length of time it will take to provide a Financial Plan will depend on each
client's personal situation, we will provide an estimate for the total hours at the start of the advisory
relationship.
Our Financial Planning fees may also be calculated and charged on a fixed fee basis, typically ranging
from $2,500 to $5,000 depending on the specific arrangement reached with the client.
We may request a retainer upon completion of our initial fact-finding session with the client; however,
advance payment will never exceed $1,200 for work that will not be completed within six months. The
balance is due upon completion of the plan.
CONSULTING SERVICES FEES
TriCord Advisors, Inc.'s Consulting Services fee is determined based on the nature of the services being
provided and the complexity of each client's circumstances. All fees are agreed upon prior to entering
into a contract with any client.
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Our Consulting Services fees when acting as a Trust Advisor are calculated and charged on an hourly
basis, ranging from $125 to $400 per hour plus expenses.
1. An estimate for the total hours is determined at the start of the advisory relationship and on an
ongoing basis. As Trust Advisor, TriCord Advisors, Inc. collaborates closely with the Trustee,
providing communication to the beneficiary(ies).
2. The Trust Advisor can provide financial advisory assistance, interfacing with care providers, and
observing special need requirements.
The Trust Advisor will generally assist and equip the Trustee in their role. Our Consulting Services fees
1. are charged as a percentage of assets under advisement by our firm, typically 1.5% of assets
under review, depending on the nature and complexity of each client’s circumstances, and upon
mutual agreement with the client.
2. acquainted with the beneficiary(ies), become aware of special requirements of beneficiary(ies),
note special provisions with trust and analyze trust assets. TriCord Advisors, Inc. may assist with
administrative functions such as, but not limited to investments, distribution of assets, and
striving to be diligent in the duties defined in the trust.
TriCord Advisors, Inc. does not act as a Trustee.
TriCord Advisors, Inc. does not provide any legal services.
The client is billed quarterly in arrears based on actual hours accrued or in advance for assets under
advisement.
Bill Paying Services
TriCord Advisors, Inc.'s Bill Paying Services fee is determined based on the nature of the services being
provided and the complexity of each client's circumstances. All fees are agreed upon prior to entering
into a contract with any client.
Our Bill Paying Services fees are calculated and charged on an hourly basis, ranging from $50 to $350 per
hour.
Financial Institution Consulting Services
TriCord Advisors, Inc. receives a consulting fee based on the Assets Under Management from Brokerage
Customers who have provided written consent to a broker/dealer to receive the investment consulting
service from TriCord Advisors, Inc. and have entered into a written advisory contract with TriCord
Advisors, Inc. The consulting fee is calculated from the Assets Under Management as of the end of a
calendar quarter period multiplied by the annualized rate of from 0.3% to 1.95%. The initial fee is paid
only after the completion of one full calendar quarter period following the date of the executed
agreement with broker/dealers.
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GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by either
party, for any reason upon receipt of 30 days written notice. As disclosed above, certain fees are paid in
advance of services provided. Upon termination of any account, any prepaid, unearned fees will be
promptly refunded. In calculating a client’s reimbursement of fees, we will pro rate the reimbursement
according to the number of days remaining in the billing period.
Mutual Fund Fees: All fees paid to TriCord Advisors, Inc. for investment advisory services are separate
and distinct from the fees and expenses charged by mutual funds and/or ETFs to their shareholders.
These fees and expenses are described in each fund's prospectus. These fees will generally include a
management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales
charges, a client may pay an initial or deferred sales charge. A client could invest in a mutual fund
directly, without our services. In that case, the client would not receive the services provided by our firm
which are designed, among other things, to assist the client in determining which mutual fund or funds
are most appropriate to each client's financial condition and objectives. Accordingly, the client should
review both the fees charged by the funds and our fees to fully understand the total amount of fees to
be paid by the client and to thereby evaluate the advisory services being provided.
Wrap Fee Programs and Separately Managed Account Fees: Clients participating in separately
managed account programs may be charged various program fees in addition to the advisory fee
charged by our firm. Such fees may include the investment advisory fees of the independent advisers,
which may be charged as part of a wrap fee arrangement. In a wrap fee arrangement, clients pay a
single fee for advisory, brokerage and custodial services. Client's portfolio transactions may be executed
without commission charge in a wrap fee arrangement. In evaluating such an arrangement, the client
should also consider that, depending upon the level of the wrap fee charged by the broker-dealer, the
amount of portfolio activity in the client's account, and other factors, the wrap fee may or may not
exceed the aggregate cost of such services if they were to be provided separately. We will review with
clients any separate program fees that may be charged to clients.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the fees
and expenses charged by custodians and imposed by broker dealers, including, but not limited to, any
transaction charges imposed by a broker dealer with which an independent investment manager effects
transactions for the client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of this
Form ADV for additional information.
Margin Trading: Clients engaging in margin trading may also incur additional fees, including but not
limited to interest on borrowed funds, margin-related transaction fees, and other charges as
determined by the brokerage firm. Clients will be provided with detailed information on these fees
directly from their brokerage firm.
Grandfathering of Minimum Account Requirements: Pre-existing advisory clients are subject to TriCord
Advisors, Inc.'s minimum account requirements and advisory fees in effect at the time the client entered
into the advisory relationship. Therefore, our firm's minimum account requirements will differ among
clients.
ERISA Accounts: TriCord Advisors, Inc. is deemed to be a fiduciary to advisory clients that are employee
benefit plans or individual retirement accounts (IRAs) pursuant to the Employee Retirement Income
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Security Act ("ERISA"), and regulations under the Internal Revenue Code of 1986 (the "Code"),
respectively. As such, our firm is subject to specific duties and obligations under ERISA and the Internal
Revenue Code that include among other things, restrictions concerning certain forms of compensation.
To avoid engaging in prohibited transactions, TriCord Advisors, Inc. may only charge fees for investment
advice about products for which our firm and/or our related persons do not receive any commissions or
12b-1 fees, or conversely, investment advice about products for which our firm and/or our related
persons receive commissions or 12b-1 fees, however, only when such fees are used to offset TriCord
Advisors, Inc.'s advisory fees.
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be available
from other registered (or unregistered) investment advisers for similar or lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of fees in excess
of $1200 more than six months in advance of services rendered.
Item 6 Performance-Based Fees and Side-By-Side Management
TriCord Advisors, Inc. does not charge performance-based fees.
Item 7 Types of Clients
TriCord Advisors, Inc. provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
Investment companies(including mutual funds)
High net worth individuals
Pension and profit sharing plans(other than plan participants)
Charitable organizations
Corporations or other businesses not listed above
Other
As previously disclosed in Item 5, our firm has established certain initial minimum account
requirements, based on the nature of the service(s) being provided. For a more detailed understanding
of those requirements, please review the disclosures provided in each applicable service.
As previously disclosed in Item 5, our firm has established certain minimum account requirements to
maintain an account, based on the nature of the service(s) being provided. For a more detailed
understanding of those requirements, please review the disclosures provided in each applicable service.
As previously disclosed in Item 5, our firm has established certain minimum account requirements to
maintain an account, based on the nature of the service(s) being provided. For a more detailed
understanding of those requirements, please review the disclosures provided in each applicable service.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Charting. In this type of technical analysis, we review charts of market and security activity in an
attempt to identify when the market is moving up or down and to predict how long the trend may last
and when that trend might reverse.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk,
as the price of a security can move up or down along with the overall market regardless of the economic
and financial factors considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the present in an
attempt to recognize recurring patterns of investor behavior and potentially predict future price
movement.
Technical analysis does not consider the underlying financial condition of a company. This presents a risk
in that a poorly-managed or financially unsound company may underperform regardless of market
movement.
Cyclical Analysis. In this type of technical analysis, we measure the movements of a particular stock
against the overall market in an attempt to predict the price movement of the security.
Quantitative Analysis. We use mathematical models in an attempt to obtain more accurate
measurements of a company's quantifiable data, such as the value of a share price or earnings per
share, and predict changes to that data.
A risk in using quantitative analysis is that the models used may be based on assumptions that prove to
be incorrect.
Qualitative Analysis. We subjectively evaluate non-quantifiable factors such as quality of management,
labor relations, and strength of research and development factors not readily subject to measurement,
and predict changes to share price based on that data.
A risk is using qualitative analysis is that our subjective judgment may prove incorrect.
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client's investment goals and risk
tolerance.
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A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate for
the client's goals.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the manager of the
mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to invest
over a period of time and in different economic conditions. We also look at the underlying assets in a
mutual fund or ETF in an attempt to determine if there is significant overlap in the underlying
investments held in another fund(s) in the client's portfolio. We also monitor the funds or ETFs in an
attempt to determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that
success in the future. In addition, as we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the same security, increasing the risk to the
client if that security were to fall in value. There is also a risk that a manager may deviate from the
stated investment mandate or strategy of the fund or ETF, which could make the holding(s) less suitable
for the client's portfolio.
Third-Party Money Manager Analysis. We examine the experience, expertise, investment philosophies,
and past performance of independent third-party investment managers in an attempt to determine if
that manager has demonstrated an ability to invest over a period of time and in different economic
conditions. We monitor the manager's underlying holdings, strategies, concentrations and leverage as
part of our overall periodic risk assessment. Additionally, as part of our due-diligence process, we survey
the manager's compliance and business enterprise risks.
A risk of investing with a third-party manager who has been successful in the past is that he/she may not
be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a third-party manager's portfolio, there is also a risk that a manager may deviate from
the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our
clients. Moreover, as we do not control the manager's daily business and compliance operations, we
may be unaware of the lack of internal controls necessary to prevent business, regulatory or
reputational deficiencies.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities, and
other publicly-available sources of information about these securities, are providing accurate and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that
our analysis may be compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such strategy(ies) are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
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Long-term purchases. We purchase securities with the idea of holding them in the client's account for a
year or longer. Typically we employ this strategy when:
we believe the securities to be currently undervalued, and/or
we want exposure to a particular asset class over time, regardless of the current projection for
this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling them
within a relatively short time (typically a year or less). We do this in an attempt to take advantage of
conditions that we believe will soon result in a price swing in the securities we purchase.
Risk of Loss. Clients should understand that investing in any securities, including mutual funds, involves
a risk of loss of both income and principal.
Margin Investing. Using margin involves significant risks, including but not limited to:
Increased Risk of Loss – Borrowing on margin amplifies both potential gains and losses. If the
value of the underlying securities declines, TriCord Advisors, Inc. may be required to deposit
additional funds to maintain margin requirements or face forced liquidation of their assets.
Interest Costs – Margin accounts accrue interest, which can reduce overall investment returns.
Clients should carefully consider whether the benefits of margin outweigh these costs.
Liquidation Risk – If margin requirements are not met, the custodian has the right to sell assets
in the account without prior client consent, potentially at unfavorable prices.
Clients should fully understand the risks associated with margin before utilizing this strategy. TriCord
Advisors, Inc. evaluates whether margin is appropriate based on a client’s financial situation, investment
objectives, and risk tolerance. Clients interested in using margin should consult with the Firm to
determine its suitability.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
Item 10 Other Financial Industry Actvities and Affiliations
Our firm and our related persons are not engaged in other financial industry activities and have no other
industry affiliations.
Financial Institution Consulting Services: TriCord Advisors, Inc. has agreement(s) with broker/dealers to
provide investment consulting services to Brokerage Customers. Broker/dealers pay compensation to
TriCord Advisors, Inc. for providing investment consulting services to Customers. This consulting
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arrangement does not include assuming discretionary authority over Brokerage Customers’ brokerage
accounts or the monitoring of securities. These consulting services offered to Brokerage Customers may
include a general review of Brokerage Customers’ investment holdings, which may or may not result in
TriCord Advisors, Inc.’s investment adviser representative making specific securities recommendations
or offering general investment advice. Brokerage Customers will execute a written advisory agreement
directly with TriCord Advisors, Inc. This relationship presents potential conflicts of interest. Potential
conflicts are mitigated by Brokerage Customers consenting to receive investment consulting services
from TriCord Advisors, Inc.; by TriCord Advisors, Inc. not accepting or billing for additional compensation
on broker/dealers’ Assets Under Management beyond the consulting fees disclosed in Item 5 in
connection with the investment consulting services; and by TriCord Advisors, Inc. not engaging as, or
holding itself out to the public as, a securities broker/dealer. TriCord Advisors, Inc. is not affiliated with
any broker/dealer.
Jeremiah Lee, a member of our firm's management, is an attorney licensed to practice law in the state of
California. However, TriCord Advisors, Inc. does not provide legal services and Jeremiah Lee does not
provide legal services through TriCord Advisors, Inc. Jeremiah Lee may provide legal services solely
through TriCord Legal Services Inc. pursuant to a separate agreement provided by TriCord Legal Services
Inc.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct that
we require of our employees, including compliance with applicable federal securities laws.
TriCord Advisors, Inc. and our personnel owe a duty of loyalty, fairness and good faith towards our
clients, and have an obligation to adhere not only to the specific provisions of the Code of Ethics but to
the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities transactions
reports as well as initial and annual securities holdings reports that must be submitted by the firm's
access persons. Among other things, our Code of Ethics also requires the prior approval of any
acquisition of securities in a limited offering (e.g., private placement) or an initial public offering. Our
code also provides for oversight, enforcement and recordkeeping provisions.
TriCord Advisors, Inc.'s Code of Ethics further includes the firm's policy prohibiting the use of material
non-public information. While we do not believe that we have any particular access to non-public
information, all employees are reminded that such information may not be used in a personal or
professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may request
a copy by email sent to Jeremiah@tricordadvisors.com, or by calling us at 951-684-7011.
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TriCord Advisors, Inc. and individuals associated with our firm are prohibited from engaging in principal
transactions.
TriCord Advisors, Inc. and individuals associated with our firm are prohibited from engaging in agency
cross transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and interests
of our employees will not interfere with (i) making decisions in the best interest of advisory clients and
(ii) implementing such decisions while, at the same time, allowing employees to invest for their own
accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal accounts
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended to
a client.
It is the expressed policy of our firm that no person employed by us may purchase or sell any security
prior to a transaction(s) being implemented for an advisory account, thereby preventing such
employee(s) from benefiting from transactions placed on behalf of advisory accounts.
We may aggregate our employee trades with client transactions where possible and when compliant
with our duty to seek best execution for our clients. In these instances, participating clients will receive
an average share price and transaction costs will be shared equally and on a pro-rata basis. In the
instances where there is a partial fill of a particular batched order, we will allocate all purchases pro-
rata, with each account paying the average price. Our employee accounts will be included in the pro-
rata allocation.
As these situations represent actual or potential conflicts of interest to our clients, we have established
the following policies and procedures for implementing our firm's Code of Ethics, to ensure our firm
complies with its regulatory obligations and provides our clients and potential clients with full and fair
disclosure of such conflicts of interest:
1. No principal or employee of our firm may put his or her own interest above the interest of an
advisory client.
3.
2. No principal or employee of our firm may buy or sell securities for their personal portfolio(s)
where their decision is a result of information received as a result of his or her employment
unless the information is also available to the investing public.
It is the expressed policy of our firm that no person employed by us may purchase or sell any
security prior to a transaction(s) being implemented for an advisory account. This prevents such
employees from benefiting from transactions placed on behalf of advisory accounts.
4. Our firm requires prior approval for any IPO or private placement investments by related
persons of the firm.
5. We maintain a list of all reportable securities holdings for our firm and anyone associated with
this advisory practice that has access to advisory recommendations ("access person"). These
holdings are reviewed on a regular basis by our firm's Chief Compliance Officer or his/her
designee.
6. We have established procedures for the maintenance of all required books and records.
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7. Clients can decline to implement any advice rendered, except in situations where our firm is
granted discretionary authority.
8. All of our principals and employees must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
9. We require delivery and acknowledgement of the Code of Ethics by each supervised person of
our firm.
10. We have established policies requiring the reporting of Code of Ethics violations to our senior
management.
11. Any individual who violates any of the above restrictions may be subject to termination.
Item 12 Brokerage Practices
TriCord Advisors, Inc. requires that clients provide us with written authority to determine the broker-
dealer to use and the commission costs that will be charged to our clients for these transactions.
These clients must include any limitations on this discretionary authority in this written authority
statement. Clients may change/amend these limitations as required. Such amendments must be
provided to us in writing.
TriCord Advisors, Inc. will block trades where possible and when advantageous to clients. This blocking
of trades permits the trading of aggregate blocks of securities composed of assets from multiple client
accounts, so long as transaction costs are shared equally and on a pro-rated basis between all accounts
included in any such block.
Block trading may allow us to execute equity trades in a timelier, more equitable manner, at an average
share price. TriCord Advisors, Inc. will typically aggregate trades among clients whose accounts can be
traded at a given broker, and generally will rotate or vary the order of brokers through which it places
trades for clients on any particular day. TriCord Advisors, Inc.'s block trading policy and procedures are
as follows:
1. Transactions for any client account may not be aggregated for execution if the practice is
prohibited by or inconsistent with the client's advisory agreement with TriCord Advisors, Inc., or
our firm's order allocation policy.
2. The trading desk in concert with the portfolio manager must determine that the purchase or
sale of the particular security involved is appropriate for the client and consistent with the
client's investment objectives and with any investment guidelines or restrictions applicable to
the client's account.
3. The portfolio manager must reasonably believe that the order aggregation will benefit, and will
enable TriCord Advisors, Inc. to seek best execution for each client participating in the
aggregated order. This requires a good faith judgment at the time the order is placed for the
execution. It does not mean that the determination made in advance of the transaction must
always prove to have been correct in the light of a "20-20 hindsight" perspective. Best execution
includes the duty to seek the best quality of execution, as well as the best net price.
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4. Prior to entry of an aggregated order, a written order ticket must be completed which identifies
each client account participating in the order and the proposed allocation of the order, upon
completion, to those clients.
5.
If the order cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated pro rata among the
participating client accounts in accordance with the initial order ticket or other written
statement of allocation. However, adjustments to this pro rata allocation may be made to
participating client accounts in accordance with the initial order ticket or other written
statement of allocation. Furthermore, adjustments to this pro rata allocation may be made to
avoid having odd amounts of shares held in any client account, or to avoid excessive ticket
charges in smaller accounts.
6. Generally, each client that participates in the aggregated order must do so at the average price
for all separate transactions made to fill the order, and must share in the commissions on a pro
rata basis in proportion to the client's participation. Under the client's agreement with the
custodian/broker, transaction costs may be based on the number of shares traded for each
client.
7.
If the order will be allocated in a manner other than that stated in the initial statement of
allocation, a written explanation of the change must be provided to and approved by the Chief
Compliance Officer no later than the morning following the execution of the aggregate trade.
8. TriCord Advisors, Inc.'s client account records separately reflect, for each account in which the
aggregated transaction occurred, the securities which are held by, and bought and sold for, that
account.
9. Funds and securities for aggregated orders are clearly identified on TriCord Advisors, Inc.'s
records and to the broker-dealers or other intermediaries handling the transactions, by the
appropriate account numbers for each participating client.
10. No client or account will be favored over another.
TriCord Advisors, Inc. may recommend that clients establish brokerage accounts with the Schwab
Institutional division of Charles Schwab & Co., Inc. ("Schwab"), a FINRA registered broker-dealer,
member SIPC, to maintain custody of clients' assets and to effect trades for their accounts. Although we
recommend that clients establish accounts at Schwab, it is the client's decision to custody assets with
Schwab. TriCord Advisors, Inc. is independently owned and operated and not affiliated with Schwab.
Schwab provides TriCord Advisors, Inc. with access to its institutional trading and custody services,
which are typically not available to Schwab retail investors. These services generally are available to
independent investment advisers on an unsolicited basis, at no charge to them so long as a total of at
least $10 million of the adviser's clients' assets are maintained in accounts at Schwab Institutional. These
services are not contingent upon our firm committing to Schwab any specific amount of business (assets
in custody or trading commissions). Schwab's brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are otherwise
generally available only to institutional investors or would require a significantly higher minimum initial
investment.
For our client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions and other transaction
related or asset-based fees for securities trades that are executed through Schwab or that settle into
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Schwab accounts. Schwab Institutional also makes available to our firm other products and services that
benefit TriCord Advisors, Inc. but may not directly benefit our clients' accounts. Many of these products
and services may be used to service all or some substantial number of our client accounts, including
accounts not maintained at Schwab. Schwab's products and services that assist us in managing and
administering our clients' accounts include software and other technology that:
1) provide access to client account data (such as trade confirmations and account statements);
2) facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
3) provide research, pricing and other market data;
4) facilitate payment of our fees from clients' accounts; and
5) assist with back-office functions, recordkeeping and client reporting.
Schwab Institutional also offers other services intended to help us manage and further develop our
business enterprise. These services may include:
1) compliance, legal and business consulting;
2) publications and conferences on practice management and business succession; and
3) access to employee benefits providers, human capital consultants and insurance providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of services rendered
to TriCord Advisors, Inc.. Schwab Institutional may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these services to our
firm. Schwab Institutional may also provide other benefits such as educational events or occasional
business entertainment of our personnel. In evaluating whether to recommend or require that clients
custody their assets at Schwab, we may take into account the availability of some of the foregoing
products and services and other arrangements as part of the total mix of factors we consider and not
solely on the nature, cost or quality of custody and brokerage services provided by Schwab, which may
create a potential conflict of interest.
AssetMark Platform
TriCord Advisors, Inc. assists the client in selecting the risk/return objective and Portfolio Strategists that
best suit the client’s objectives. The client then specifically directs the account to be invested in
accordance with the chosen investment solution. When the client selects the investment solutions, the
client further directs that the account be automatically adjusted to reflect any adjustment in the asset
allocation by the selected Portfolio Strategist. This client authorization results in the purchase and sale
of certain mutual funds or ETFs (or transfers between variable annuity sub-accounts) without further
authorization by the client or any other party at such time as the Portfolio Strategist changes the
composition of the selected model asset allocation.
The client receives confirmation of all transactions in the account and is free to terminate participation
in the Platform and retain or dispose of any assets in the account at any time. TriCord Advisors, Inc. Has
no authority to cause any purchase or sale of securities in any client account or change the selected
model asset allocation or to direct the account to be invested in any manner other than as previously
authorized by the client.
If a client selects an (IMA, UMA or CMA) investment solution, the third- party Discretionary Managers
are granted the authority to manage the accounts on a discretionary basis, including the authority to
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buy, sell, select, remove and select securities and other investments for the account, and to select
broker/dealers or others through which transactions will be effected.
TriCord Advisors, Inc.'s receipt of Additional Services does not diminish our duty to act in the best
interests of our clients, including seeking best execution of trades for client accounts.
Item 13 Review of Accounts
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
REVIEWS: While the underlying securities within Individual Portfolio Management Services accounts are
continually monitored, these accounts are reviewed at least quarterly. Accounts are reviewed in the
context of each client's stated investment objectives and guidelines. More frequent reviews may be
triggered by material changes in variables such as the client's individual circumstances, or the market,
political or economic environment.
These accounts are reviewed by: Randy Barkley, Jeremiah Lee, CEO, and Chris Marsh, CCO.
REPORTS: In addition to the monthly statements and confirmations of transactions that clients receive
from their broker-dealer, we provide annual reports summarizing account performance, balances and
holdings.
INVESTMENT SUPERVISORY SERVICES("ISS")
MODEL PORTFOLIO MANAGEMENT SERVICE
REVIEWS: While the underlying securities within Model Portfolio Management Services accounts are
continually monitored, these accounts are reviewed at least quarterly. Accounts are reviewed in the
context of the investment objectives and guidelines of each model portfolio as well as any investment
restrictions provided by the client. More frequent reviews may be triggered by material changes in
variables such as the client's individual circumstances, or the market, political or economic environment.
These accounts are reviewed by: Randy Barkley, Jeremiah Lee, CEO, and Chris Marsh, CCO.
REPORTS: In addition to the monthly statements and confirmations of transactions that clients receive
from their broker-dealer, we provide on demand reports summarizing account performance, balances
and holdings. These reports will also remind the client to notify us if there have been changes in the
client's financial situation or investment objectives and whether the client wishes to impose investment
restrictions or modify existing restrictions.
MANAGER OF MANAGERS PROGRAM
REVIEWS: The performance of the registered investment adviser(s) selected to manage client portfolios
within our Manager of Managers Program is continually monitored by TriCord Advisors, Inc.
Furthermore, accounts within this program are formally reviewed at least quarterly. More frequent
reviews may be triggered by material changes in variables such as the client's individual circumstances,
or the market, political or economic environment.
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These accounts are reviewed by: Randy Barkley, President, Jeremiah Lee, CEO, and Chris Marsh, CCO.
REPORTS: In addition to the monthly statements and confirmations of transactions that these clients
receive from their respective broker-dealer, the asset manager(s) selected by TriCord Advisors, Inc. to
manage the client's portfolio(s) within our Manager of Managers Program provides the client with
written quarterly performance reports. Unless otherwise contracted for, we do not typically provide
additional reports.
PENSION CONSULTING SERVICES
REVIEWS: TriCord Advisors, Inc. will review the client's Investment Policy Statement (IPS) whenever the
client advises us of a change in circumstances regarding the needs of the plan. TriCord Advisors, Inc. Will
also review the investment options of the plan according to the agreed upon time intervals established
in the IPS. Such reviews will generally occur quarterly.
These accounts are reviewed by: Randy Barkley, Jeremiah Lee, CEO, and Chris Marsh, CCO.
REPORTS: TriCord Advisors, Inc. will provide reports to Pension Consulting Services clients based on the
terms set forth in the client's Investment Policy Statement (IPS).
SELECTION and MONITORING of THIRD-PARTY MONEY MANAGERS
REVIEWS: These client accounts should refer to the independent registered investment adviser's Firm
Brochure (or other disclosure document used in lieu of the brochure) for information regarding the
nature and frequency of reviews provided by that independent registered investment adviser. TriCord
Advisors, Inc. will provide reviews as contracted for at the inception of the advisory relationship.
These accounts are reviewed by: Randy Barkley, Jeremiah Lee, CEO, and Chris Marsh, CCO.
REPORTS: These clients should refer to the independent registered investment adviser's Firm Brochure
(or other disclosure document used in lieu of the brochure) for information regarding the nature and
frequency of reports provided by that independent registered investment adviser.
ASSETMARK, INC. PLATFORM
REVIEWS: These client accounts should refer to the independent registered investment adviser's Firm
Brochure (or other disclosure document used in lieu of the brochure) for information regarding the
nature and frequency of reviews provided by that independent registered investment adviser.
TriCord Advisors, Inc. will provide reviews as contracted for at the inception of the advisory relationship.
These accounts are reviewed by: Randy Barkley, Jeremiah Lee, CEO, and Chris Marsh, CCO.
REPORTS: Investors participating in the AssetMark Platform will receive periodic custodial account
statements (not less frequently than quarterly) from their account Custodian. These clients should refer
to the independent registered investment adviser's Firm Brochure (or other disclosure document used
in lieu of the brochure) for information regarding the nature and frequency of reports provided by that
independent registered investment adviser. TriCord Advisors, Inc. does not typically provide reports in
addition to those provided by the independent registered investment adviser selected to manage the
client's assets.
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FINANCIAL PLANNING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, typically no formal reviews will be conducted for Financial Planning clients unless
otherwise contracted for.
REPORTS: Financial Planning clients will receive a completed financial plan. Additional reports will not
typically be provided unless otherwise contracted for.
CONSULTING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, typically no formal reviews will be conducted for Consulting Services clients unless
otherwise contracted for. Such reviews will be conducted by the client's account representative.
REPORTS: Consulting Services clients will not typically receive reports due to the nature of the service.
Item 14 Client Referrals and Other Compensation
CLIENT REFERRALS
TriCord Advisors, Inc. has entered into a lead generation agreement that qualifies as a promoter
relationship under Rule 206(4)-3 of the Investment Advisers Act of 1940, in which the promoter will be
compensated a percentage of a referred client’s advisory fee. The Firm will provide referred clients with
a written disclosure statement detailing the compensation arrangement, and clients will not incur
additional fees as a result of this referral arrangement.
With respect to the AssetMark Platform, TriCord Advisors, Inc. may, subject to negotiation with
AssetMark, receive certain allowances, reimbursements or services from AssetMark in connection with
TriCord Advisors, Inc.’s investment advisory services to its clients, as described below and in further
detail in the Appendix 1 of the AssetMark Platform Disclosure Brochure.
BUSINESS DEVELOPMENT ALLOWANCE PROGRAM
Under AssetMark’s Business Development Allowance program, TriCord Advisors, Inc. may receive a
quarterly business development allowance for reimbursement of qualified marketing/practice
development expenses incurred by the Financial Advisor. These amounts vary depending on the value of
the assets on the AssetMark Platform held by Clients of the Financial Advisor.
MARKETING SUPPORT FOR ADVISER
TriCord Advisors, Inc. may enter into marketing arrangements with AssetMark whereby TriCord
Advisors, Inc. receives compensation and/or allowances in amounts based either upon a percentage of
the value of new or existing Account assets of Clients referred to AssetMark by TriCord Advisors, Inc., or
a flat dollar amount.
DIRECT AND INDIRECT SUPPORT FOR ADVISER
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AssetMark, and Schwab may sponsor annual conferences for participating Financial Advisory Firms
and/or Financial Advisors designed to facilitate and promote the success of the Financial Advisory Firm
and/or Financial Advisor and/or AssetMark and Schwab advisory services.
DISCOUNTED FEES FOR FINANCIAL ADVISORS
Financial Advisors may receive discounted pricing from AssetMark for practice management and
marketing related tools and services.
Item 15 Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this Brochure that our firm
directly debits advisory fees from client accounts.
As part of this billing process, the client's custodian is advised of the amount of the fee to be deducted
from that client's account. On at least a quarterly basis, the custodian is required to send to the client a
statement showing all transactions within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for
clients to carefully review their custodial statements to verify the accuracy of the calculation, among
other things. Clients should contact us directly if they believe that there may be an error in their
statement.
TriCord Advisors, Inc. is the manager for the TriCord 401kPSP where we are deemed to have custody.
Randy Barkley is the Trustee for several clients where TriCord Advisors, Inc. manage the Trust assets for
the beneficiaries, where we are deemed to have Custody.
TriCord Advisors, Inc. is subject to annual surprise audits by an independent CPA firm approved by the
SEC.
With regard to the AssetMark Platform, TriCord Advisors, Inc. does not provide custodial services to its
clients. Client assets are held with banks, financial institutions or registered broker-dealers that are
“qualified custodians.” Clients will receive statements directly from the qualified custodians at least
quarterly. We urge clients to carefully review those statements and compare the custodial records to
the reports that we provide them. The information in our reports may vary from custodial statements
based on accounting procedures, reporting dates or valuation methodologies of certain securities.
Item 16 Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place trades in
a client's account without contacting the client prior to each trade to obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the client:
Determine the security to buy or sell; and/or
Determine the amount of the security to buy or sell
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Clients give us discretionary authority when they sign a discretionary agreement with our firm, and may
limit this authority by giving us written instructions. Clients may also change/amend such limitations by
once again providing us with written instructions.
MANAGER OF MANAGERS PROGRAM
As previously disclosed in Item 4 of this brochure, we do not "manage" client portfolios in the traditional
sense of the definition, rather TriCord Advisors, Inc. manages the managers of client portfolios within
this program. Accordingly, clients participating in this program grant us authority to hire and fire the
selected asset manager(s) managing client accounts.
Clients give us this authority when they sign a discretionary agreement with our firm, and may limit this
authority by giving us written instructions. Clients may change/amend these limitations by once again
providing us with written instructions.
Item 17 Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although our firm may
provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client's investment assets.
Clients are responsible for instructing each custodian of the assets, to forward to the client copies of all
proxies and shareholder communications relating to the client's investment assets.
We do not offer any consulting assistance regarding proxy issues to clients.
Item 18 Financial Information
As an advisory firm that maintains discretionary authority for client accounts and, deemed to
constructive custody of certain client assets, we are required to disclose any financial condition that is
reasonable likely to impair our ability to meet our contractual obligations. TriCord Advisors, Inc. has no
such financial circumstances to report.
Under no circumstances do we require or solicit payment of fees in excess of $1200 per client more than
six months in advance of services rendered. Therefore, we are not required to include a financial
statement.
TriCord Advisors, Inc. has not been the subject of a bankruptcy petition at any time during the past ten
years.
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