Overview
- Headquarters
- Riverside, CA
- Average Client Assets
- $1.3 million
- Minimum Account Size
- $500,000
- SEC CRD Number
- 155749
Fee Structure
Primary Fee Schedule (ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.95% |
Minimum Annual Fee: $6,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $19,500 | 1.95% |
| $5 million | $97,500 | 1.95% |
| $10 million | $195,000 | 1.95% |
| $50 million | $975,000 | 1.95% |
| $100 million | $1,950,000 | 1.95% |
Clients
- HNW Share of Firm Assets
- 86.86%
- Total Client Accounts
- 1,377
- Discretionary Accounts
- 1,377
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Additional Brochure: ADV PART 2A (2026-03-30)
View Document Text
Part 2A of Form ADV: Firm Brochure
TriCord Advisors, Inc.
6772 Magnolia Ave
Riverside, CA 92506
Telephone: 951-684-7011
Email: Jeremiah@tricordadvisors.com
Web Address: www.tricordadvisors.com
03/31/2026
This brochure provides information about the qualifications and business practices
of TriCord Advisors, Inc.. If you have any questions about the contents of this brochure, please
contact us at 951-684-7011 or Jeremiah@tricordadvisors.com. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
Registration with the SEC or with any state securities authority does not imply a certain level of skill
or training.
Additional information about TriCord Advisors, Inc. also is available on the SEC's website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Our firm's CRD number is 155749.
Item 2 – Material Changes
This Firm Brochure reflects the annual updating amendment of TriCord Advisors, Inc. (“TriCord”) and
is dated March 31, 2026.
The following material changes have occurred since the Firm Brochure dated March 31, 2025:
TriCord Advisors, Inc.’s regulatory assets under management increased to $431,532,037 as of
December 31, 2025.
• TriCord Advisors, Inc. expanded its use of third-party discretionary investment managers for
certain client accounts. TriCord now utilizes Quorus, Inc. and Portfolio Design Labs, each an
unaffiliated registered investment adviser, through Charles Schwab & Co., Inc. These services
are offered on a client-by-client basis and are not applicable to all clients.
• Christopher M. Marsh, Chief Compliance Officer and Senior Planner, is now dual registered
as a Registered Representative with Simplicity Investments, Inc., an unaffiliated
broker-dealer.
• There were no changes to TriCord Advisors, Inc.’s advisory fee schedules, types of advisory
services offered, or disciplinary history during the reporting period.
Clients may request a copy of the full Firm Brochure at no charge by contacting TriCord Advisors,
Inc.
Item 3 – Table of Contents
ITEM 2 – MATERIAL CHANGES
2
ITEM 3 – TABLE OF CONTENTS
3
ITEM 4 – ADVISORY BUSINESS
4
ITEM 5 – FEES AND COMPENSATION
6
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
8
ITEM 7 – TYPES OF CLIENTS
8
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS
8
ITEM 9 – DISCIPLINARY INFORMATION
9
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
9
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
10
ITEM 12 – BROKERAGE PRACTICES
11
ITEM 13 – REVIEW OF ACCOUNTS
13
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
13
ITEM 15 – CUSTODY
14
ITEM 16 – INVESTMENT DISCRETION
15
ITEM 17 – VOTING CLIENT SECURITIES
16
ITEM 18 – FINANCIAL INFORMATION
16
Item 4 – Advisory Business
TriCord Advisors, Inc. (“TriCord”) is an SEC-registered investment adviser with its principal place of
business in California. TriCord has been providing investment advisory services since 2011.
The firm’s principal owners are:
Jeremiah J. Lee, Chief Executive Officer
Laura E. Lee, Financial Advisor
Investment Advisory Services
TriCord provides investment advisory services primarily through discretionary portfolio
management. These services are tailored to each client’s investment objectives, financial
circumstances, risk tolerance, and liquidity needs.
As part of the advisory relationship, TriCord works with clients to establish an investment strategy
and may manage client accounts on a discretionary basis, meaning TriCord has the authority to buy
and sell securities in a client’s account without obtaining prior approval for each transaction.
Clients may impose reasonable restrictions on investing in certain securities, asset classes, or
industry sectors.
Discretionary Portfolio Management
Under discretionary portfolio management services, TriCord provides continuous advice and
monitoring of client accounts. Account supervision is guided by each client’s stated investment
objectives and relevant financial considerations, including tax implications when applicable.
TriCord’s investment recommendations are not limited to any specific product or service and may
include advice regarding a broad range of securities, including, but not limited to, exchange-listed
securities, mutual funds, exchange-traded funds (ETFs), fixed income securities, and other
investment vehicles consistent with the client’s objectives.
Non-Discretionary Advisory Services
TriCord also offers non-discretionary advisory services, including financial planning and consulting
services. Under these arrangements, clients retain final decision-making authority regarding the
implementation of any recommendations, and TriCord does not provide ongoing monitoring unless
otherwise agreed.
Use of Third-Party Investment Managers
For certain client accounts, TriCord may recommend the use of unaffiliated third-party registered
investment advisers (“Third-Party Managers”) to provide discretionary investment management
services. These services are offered on a client-by-client basis and are not utilized for all clients.
Third-Party Managers utilized by TriCord include Quorus, Inc. and Portfolio Design Labs. When
engaged, these Third-Party Managers are granted discretionary authority to manage client assets in
accordance with agreed-upon investment strategies and guidelines.
TriCord conducts initial and ongoing due diligence of Third-Party Managers and retains responsibility
for their selection, monitoring, and, when appropriate, replacement. Clients should refer to the
applicable Third-Party Manager’s disclosure brochure for additional information regarding their
services, fees, and investment strategies.
Use of Investment Advisory Platforms
For certain client accounts, TriCord utilizes investment advisory platforms to facilitate the
implementation and management of client portfolios. One such platform is AssetMark, Inc., an
unaffiliated investment advisory platform provider.
When clients are placed on the AssetMark platform, AssetMark provides access to investment
solutions and services offered by unaffiliated third-party investment managers. Depending on the
selected program, such third-party managers may be granted discretionary authority to manage
client assets in accordance with agreed-upon investment strategies.
TriCord assists clients in selecting appropriate investment solutions available on
the AssetMark platform and retains responsibility for the ongoing monitoring of the platform
relationship. Clients should refer to the applicable AssetMark disclosure documents for additional
information regarding platform services, fees, and investment options.
Electronic Communications Disclosure
TriCord Advisors, Inc. permits clients and prospective clients to communicate with advisory
personnel through approved electronic communication channels, including email and text
messaging. Such communications are conducted through Firm‑approved systems and are subject to
supervision and recordkeeping requirements.
Bill-Paying and Administrative Services
TriCord Advisors, Inc. may also provide bill-paying and other administrative services to certain
clients, as agreed upon in writing.
Custodial Arrangements
Client assets managed by TriCord are generally held at qualified custodians. TriCord primarily
recommends that clients establish accounts with Charles Schwab & Co., Inc. (“Schwab”), a
registered broker-dealer and member of FINRA and SIPC, to provide custodial and brokerage
services. Clients are not obligated to maintain accounts at Schwab and may select a different
qualified custodian, subject to TriCord’s ability to effectively manage the account.
Assets Under Management
As of December 31, 2025, TriCord Advisors, Inc. managed $431,532,037 in regulatory assets under
management on a discretionary basis.
Assets Under Administration
In addition to discretionary assets under management, TriCord also provides ongoing advisory and
administrative services for certain fixed and indexed annuity products. These assets are not
managed on a discretionary basis and are held directly with the issuing insurance companies.
As of December 31, 2025, TriCord Advisors, Inc. administered approximately $31,444,152 in fixed
and indexed annuity assets for clients.
Item 5 – Fees and Compensation
TriCord Advisors, Inc. is compensated for investment advisory services through asset-based advisory
fees, financial planning fees, and other compensation as described below. Clients may pay fees
whether or not transactions are executed or investments are profitable.
Investment Management Fees
TriCord charges an asset-based advisory fee for discretionary investment management services.
Advisory fees are calculated as a percentage of assets under management and are charged quarterly
in advance based on the value of the account at the beginning of the billing period.
Advisory fees are negotiable on a client-by-client basis and may vary based on factors such as the
size of the account, the complexity of the client’s financial circumstances, related accounts, and the
scope of services provided. The specific fee schedule applicable to each client is set forth in the
client’s Investment Advisory Agreement.
In limited circumstances, TriCord Advisors, Inc. may provide trust advisory or trustee-related
services and may receive compensation for such services, as agreed upon in writing with the client.
TriCord Advisors, Inc. may charge separate fees for bill-paying or administrative services, which may
be billed on an hourly or fixed-fee basis, as disclosed in the applicable client agreement.
Financial Planning Fees
TriCord also offers financial planning and consulting services for a fixed fee. Financial planning
services are generally provided for a flat fee of $2,500, payable at the time of engagement.
Financial planning services do not include ongoing investment management, supervisory, or
monitoring services unless the client separately engages TriCord for investment management under
a written advisory agreement. Clients are under no obligation to implement any recommendations
provided as part of a financial plan or to engage TriCord for additional services.
Annuity-Related Compensation
TriCord provides advisory and administrative services for certain fixed and indexed annuity products.
These assets are not managed on a discretionary basis and are held directly with the issuing
insurance companies.
In connection with the placement of annuity products, TriCord and/or its associated persons may
receive compensation from insurance companies or other third parties. Any such compensation is
separate from and in addition to advisory fees charged for investment management or financial
planning services. Clients are under no obligation to purchase annuity products through TriCord.
Other Fees and Expenses
In addition to TriCord’s advisory fees, clients may incur other fees and expenses imposed by
custodians, broker-dealers, investment platforms, third-party managers, mutual funds,
exchange-traded funds, or insurance companies. These fees may include transaction charges,
custodial fees, platform fees, internal fund expenses, and insurance-related charges, and are
described in the applicable disclosure documents provided by those third parties.
No Performance-Based Fees
TriCord Advisors, Inc. does not charge performance-based fees.
Item 6 – Performance-Based Fees and Side-By-Side Management
TriCord Advisors, Inc. does not charge performance-based fees (fees based on a share of capital
gains or investment appreciation) for any advisory services.
Accordingly, TriCord Advisors, Inc. does not engage in side-by-side management that would present
conflicts related to the allocation of investment opportunities between accounts charged
performance-based fees and accounts charged asset-based fees.
Item 7 – Types of Clients
TriCord Advisors, Inc. provides investment advisory services primarily to individuals and families.
TriCord also provides advisory services to high-net-worth individuals, trusts, estates, retirement
plans, charitable organizations, and small businesses, as appropriate.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
TriCord Advisors, Inc. utilizes a variety of investment analysis methods in developing investment
recommendations for clients. These methods may include, among others, fundamental analysis,
asset allocation strategies, and review of economic and market conditions.
In certain cases, TriCord may rely on research, models, or analysis provided by third-party
investment managers or investment platforms. While such information is believed to be
reliable, TriCord does not independently verify all information provided by third parties.
Investment Strategies
Investment strategies are selected based on each client’s investment objectives, risk tolerance, time
horizon, liquidity needs, and overall financial circumstances. Strategies may involve the use of
diversified portfolios that include, but are not limited to, mutual funds, exchange-traded funds
(ETFs), fixed income securities, and other investment vehicles.
For clients utilizing third-party investment managers or investment platforms, the investment
strategies implemented are determined by the selected manager or program in accordance with the
client’s agreed-upon investment guidelines.
Clients may impose reasonable restrictions on investing in certain securities, asset classes, or
industry sectors.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. Investment
returns are not guaranteed, and past performance is not indicative of future results. Market
conditions, economic factors, interest rate changes, inflation, and other factors may affect
investment performance.
Diversification and asset allocation strategies are intended to help manage risk but do not eliminate
the risk of loss.
Item 9 – Disciplinary Information
TriCord Advisors, Inc. and its management personnel have no reportable disciplinary events.
Item 10 – Other Financial Industry Activities & Affiliations
Broker-Dealer Registration
Christopher M. Marsh, Chief Compliance Officer and Senior Planner of TriCord Advisors, Inc., is also
registered as a Registered Representative with Simplicity Investments, Inc., an unaffiliated
broker-dealer.
In this capacity, Mr. Marsh may recommend or implement brokerage transactions for which he
receives compensation separate from advisory fees charged by TriCord Advisors, Inc. This dual
registration creates a potential conflict of interest because Mr. Marsh has an incentive to
recommend brokerage services or products that generate additional compensation.
Clients are under no obligation to engage Mr. Marsh in his capacity as a registered representative or
to effect securities transactions through Simplicity Investments, Inc. Clients may choose to engage
any broker-dealer of their choosing.
TriCord Advisors, Inc. seeks to mitigate this conflict through disclosure and by adhering to its
fiduciary duty to act in the best interests of its clients.
Insurance Activities
Certain associated persons of TriCord Advisors, Inc. are licensed insurance agents and may
recommend insurance products, including fixed and indexed annuities. In connection with the
placement of insurance products, such individuals may receive commissions or other compensation
from insurance companies.
This compensation is separate from advisory fees charged by TriCord Advisors, Inc. and presents a
potential conflict of interest. Clients are under no obligation to purchase insurance products
through TriCord or its associated persons and may purchase such products through other insurance
agents or brokers.
Third-Party Investment Managers and Platforms
TriCord Advisors, Inc. may recommend unaffiliated third-party investment managers and investment
advisory platforms, including Quorus, Inc., Portfolio Design Labs, and AssetMark, Inc., to manage or
facilitate the management of client assets.
TriCord does not receive compensation from these third-party managers or platforms based on the
selection of any particular investment solution. However, the use of third-party managers or
platforms may involve additional fees charged by those entities, which are disclosed in their
respective disclosure documents.
Custodial Relationships
TriCord Advisors, Inc. primarily recommends Charles Schwab & Co., Inc. as a qualified custodian for
client accounts. Schwab provides custodial and brokerage services and may provide TriCord with
access to certain support services that assist in the operation of the advisory business.
These services may create a potential conflict of interest because they benefit TriCord, but clients do
not pay additional fees to TriCord for such services. Clients are not required to custody assets at
Schwab and may select another qualified custodian, subject to TriCord’s ability to effectively
manage the account.
Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
TriCord Advisors, Inc. has adopted a Code of Ethics that sets forth standards of business conduct
and is designed to comply with Rule 204A-1 under the Investment Advisers Act of 1940. The Code of
Ethics is based on the principle that TriCord Advisors, Inc. and its personnel owe a fiduciary duty to
clients and must conduct their affairs, including personal securities transactions, in a manner that
avoids actual or potential conflicts of interest.
The Code of Ethics includes, among other things, policies and procedures governing personal
securities trading by access persons, including requirements for initial and annual holdings reports
and quarterly transaction reports. The Code also requires prior approval for participation in certain
securities transactions, including investments in limited offerings and initial public offerings, and
includes policies designed to prevent the misuse of material non-public information.
TriCord Advisors, Inc. and its associated persons are prohibited from engaging in principal
transactions and agency cross transactions with client accounts.
A copy of the Code of Ethics is available to clients and prospective clients upon request and may be
obtained by contacting TriCord Advisors, Inc. at 951-684-7011 or by email
at Jeremiah@tricordadvisors.com.
Item 12 – Brokerage Practices
Selection of Broker-Dealers and Custodians
TriCord Advisors, Inc. generally recommends that clients establish accounts with Charles Schwab &
Co., Inc. (“Schwab”), a registered broker-dealer and member of FINRA and SIPC, to provide custodial
and brokerage services. Schwab maintains custody of client assets and executes transactions for
client accounts.
Clients are not required to maintain accounts at Schwab and may select a different qualified
custodian, subject to TriCord’s ability to effectively manage the account.
Best Execution
TriCord seeks to obtain best execution for client transactions, meaning the most favorable execution
under the circumstances. In seeking best execution, TriCord considers a variety of factors, including
execution capability, commission rates, responsiveness, financial responsibility, and the overall
quality of services provided.
While price is an important factor, it is not the sole consideration in determining best execution.
Soft Dollars and Economic Benefits
Schwab provides TriCord with access to certain products and services that assist in the operation
of TriCord’s advisory business. These services may include technology, research, compliance
resources, and practice-management support. These services are generally provided without
additional charge to TriCord.
The availability of these services creates a potential conflict of interest because they
benefit TriCord and may influence the recommendation of Schwab as a custodian. TriCord seeks to
mitigate this conflict through disclosure and by adhering to its fiduciary duty to act in the best
interests of its clients.
Clients do not pay additional advisory fees to TriCord as a result of these services.
Directed Brokerage
TriCord generally does not permit clients to direct brokerage transactions to a particular
broker-dealer. In the event a client directs brokerage, TriCord may be unable to achieve best
execution, and the client may incur higher transaction costs or receive less favorable execution.
Aggregation and Allocation of Trades
TriCord may aggregate trades for client accounts when it believes that doing so is consistent with its
duty to seek best execution and is fair and equitable to clients. When transactions are aggregated,
orders are allocated among participating accounts in a manner that TriCord believes to be fair and
reasonable under the circumstances.
Use of Third-Party Investment Managers
For accounts managed by third-party investment managers or investment platforms,
including Quorus, Inc., Portfolio Design Labs, and AssetMark, Inc., brokerage practices are
determined by the applicable manager or platform in accordance with their respective policies and
procedures. Clients should refer to the applicable disclosure documents for additional information
regarding brokerage practices and related costs.
Item 13 – Review of Accounts
Account Reviews
TriCord Advisors, Inc. provides ongoing investment advisory services on a discretionary basis
and reviews client accounts on a continuous basis as part of its standard advisory services. Reviews
are conducted to ensure that accounts remain consistent with the client’s investment objectives,
risk tolerance, and overall financial circumstances.
Accounts may also be reviewed more frequently when there are material changes in market
conditions, a client’s financial situation, or upon client request.
Review Personnel
Account reviews are conducted by TriCord Advisors, Inc.’s investment advisory personnel, including
portfolio managers and advisory representatives responsible for the client relationship.
Review Reports
Clients receive periodic account statements directly from the account custodian, which reflect
account holdings, transactions, and balances. In addition, TriCord may provide clients with periodic
performance reports or other account-related information, as agreed upon with the client.
Item 14 – Client Referrals and Other Compensation
TriCord Advisors, Inc. (“TriCord” or the “Firm”) may compensate third parties for client referrals and
may also include testimonials or endorsements in its marketing materials, subject to applicable
regulatory requirements.
Referral and Lead-Generation Arrangements
TriCord has entered into a lead-generation and referral arrangement pursuant to which a third party
is compensated for referring clients to the Firm. Under this arrangement, the referring party
receives compensation calculated as a percentage of the advisory fees paid by clients referred
to TriCord.
Clients referred under this arrangement do not pay higher advisory fees as a result of the referral
compensation. TriCord provides referred clients with written disclosure describing the referral
arrangement and the compensation paid, and obtains client acknowledgment of such disclosure, as
required under applicable regulations.
Other than as described above, TriCord does not pay compensation to third parties for client
referrals, nor does it receive compensation for referring clients to other investment advisers,
broker-dealers, insurance companies, or investment platforms.
Testimonials and Endorsements
In addition to referral arrangements, TriCord may include client or non-client testimonials or
endorsements in its marketing materials.
Any testimonials or endorsements are used in accordance with Rule 206(4)-1 under the Investment
Advisers Act of 1940 and are subject to required disclosure, oversight, and recordkeeping.
Disclosures may include, as applicable:
• Whether the testimonial or endorsement was provided by a client or non-client
• Whether cash or non-cash compensation was provided
• Any material conflicts of interest associated with the testimonial or endorsement
TriCord maintains reasonable oversight of testimonials and endorsements to ensure compliance
with applicable regulatory requirements.
Item 15 – Custody
TriCord Advisors, Inc. does not maintain physical custody of client funds or securities.
However, TriCord is deemed to have custody of client assets in certain limited circumstances, as
described below.
Fee Deduction Authority
TriCord is deemed to have custody of client assets because it is authorized to deduct advisory fees
directly from client accounts. Client assets are maintained with qualified custodians, generally
Charles Schwab & Co., Inc. (“Schwab”), which provide clients with periodic account statements
showing account holdings, transactions, and balances.
Clients are urged to carefully review custodial statements and compare them with any reports
provided by TriCord. TriCord only deducts advisory fees that are disclosed in the client’s advisory
agreement and in Item 5 of this brochure.
Bill-Paying Services
TriCord is also deemed to have custody of client assets when it provides bill-paying and other
administrative services on behalf of certain clients. These services are provided pursuant to written
client authorization and are subject to internal controls and oversight.
Additional Custody Relationships
TriCord Advisors, Inc. is also deemed to have custody of client assets in certain additional
circumstances. Specifically, TriCord serves as the investment manager for the TriCord 401(k) Profit
Sharing Plan, and Randy Barkley, an associated person of TriCord Advisors, Inc., serves as trustee for
certain client trusts for which TriCord provides investment management services.
Safeguards and Surprise Examination
Because TriCord is deemed to have custody of client assets in these limited circumstances, the Firm
is subject to a surprise examination by an independent public accountant, as required by the
Custody Rule.
Custodial Statements
For accounts custodied with qualified custodians, clients receive account statements directly from
the custodian at least quarterly. Clients should carefully review custodial statements and promptly
notify TriCord of any discrepancies or concerns.
Item 16 – Investment Discretion
TriCord Advisors, Inc. provides investment advisory services on a discretionary basis. Clients
grant TriCord the authority to determine the securities to be bought or sold, the amount of
securities to be bought or sold, and the broker or dealer through which transactions are effected,
without obtaining prior consent for each transaction.
The scope of TriCord’s discretionary authority is defined in the client’s written advisory agreement
and may be subject to client-imposed restrictions. Clients may place reasonable limitations on
investing in certain securities, asset classes, or industry sectors, provided such restrictions are
communicated in writing.
Item 17 – Voting Client Securities
TriCord Advisors, Inc. does not accept or exercise authority to vote client securities (proxy voting).
Clients retain full responsibility for voting proxies and for receiving and responding to proxy
solicitations.
We do not offer any consulting assistance regarding proxy issues to clients.
Item 18 – Financial Information
TriCord Advisors, Inc. is not required to provide a balance sheet under this Item because the firm
does not require prepayment of advisory fees six months or more in advance in excess of $1,200.
TriCord Advisors, Inc. does not have any financial condition that is reasonably likely to impair its
ability to meet contractual commitments to clients.
Additional Brochure: BARKLEY ADV PART 2B (2026-03-30)
View Document Text
Randy K. Barkley – ADV Part 2B
Part 2B of Form ADV – Brochure Supplement
TriCord Advisors, Inc.
6772 Magnolia Ave
Riverside, CA 92506
Phone: 951-684-7011
Date: March 31, 2026
Brochure Supplement – Randy K. Barkley
This brochure supplement provides information about Randy K. Barkley that supplements the
TriCord Advisors, Inc. brochure. Additional information is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Full Legal Name: Randy K. Barkley
Year of Birth: 1952
Education
South Dakota State University
Pillsbury Baptist College
Business Experience (Past Five Years)
TriCord Advisors, Inc. – Chief Growth Officer, January 2024 to Present
TriCord Advisors, Inc. – President and Financial Advisor, January 2021 to December 2023
Professional Designations
Certified Financial Planner™ (CFP®)
Item 3 – Disciplinary Information
Randy K. Barkley has no reportable disciplinary history.
Item 4 – Other Business Activities
Investment-Related Activities
Insurance Activities
Randy K. Barkley is licensed as an insurance agent and may receive commissions in connection with
the sale of insurance products, including life insurance and annuity products. This creates a conflict
of interest, as Mr. Barkley has a financial incentive to recommend insurance products based on the
compensation received. Clients are under no obligation to purchase insurance products through Mr.
Barkley.
Real Estate Activities
Randy K. Barkley is also licensed as a real estate agent and may receive compensation in connection
with real estate transactions. This activity presents a potential conflict of interest.
Trustee and Fiduciary Activities
Randy K. Barkley serves as trustee for a limited number of client trusts and fiduciary accounts. In
this capacity, he may have fiduciary responsibility over certain trust assets, which may include
oversight of bank accounts, real property, and other non-investment assets, depending on the
terms of the applicable trust documents.
TriCord Advisors, Inc. may provide investment advisory services to certain trust accounts for which
Mr. Barkley serves as trustee; however, TriCord does not manage all assets held within such trusts.
TriCord’s investment advisory services are limited to assets held at Charles Schwab & Co., Inc. or
another qualified custodian and are provided pursuant to a separate Investment Management
Agreement.
Mr. Barkley’s trustee services are provided in his individual capacity and are not offered as an
advisory service of TriCord Advisors, Inc. Clients are not required to appoint Mr. Barkley as trustee
and may select an independent trustee or fiduciary of their choosing.
Serving as trustee presents a potential conflict of interest because Mr. Barkley may have fiduciary
authority over trust assets while TriCord Advisors, Inc. provides investment advisory services to
certain trust accounts. TriCord manages this potential conflict through disclosure, supervision, and
ongoing compliance oversight.
Mr. Barkley’s trustee services are performed in his individual capacity and are separate from the
investment advisory services provided by TriCord Advisors, Inc.
Item 5 – Additional Compensation
Randy K. Barkley may receive commissions from insurance product sales as described above. He
does not receive any economic benefit from any person who is not an advisory client for providing
advisory services, other than as disclosed.
Item 6 – Supervision
Randy K. Barkley is supervised by Christopher M. Marsh, Chief Compliance Officer of TriCord
Advisors, Inc., who can be reached at 951-684-7011.
Additional Brochure: LAURA LEE ADV 2B SUP (2026-03-30)
View Document Text
Laura E. Lee – ADV Part 2B
Part 2B of Form ADV – Brochure Supplement
TriCord Advisors, Inc.
6772 Magnolia Ave
Riverside, CA 92506
Phone: 951-684-7011
Date: March 31, 2026
Brochure Supplement – Laura E. Lee
This brochure supplement provides information about Laura E. Lee that supplements the TriCord
Advisors, Inc. brochure. Additional information about Laura E. Lee is available on the SEC’s website
at www.adviserinfo.sec.gov
Item 2 – Educational Background and Business Experience
Full Legal Name: Laura E. Lee
Year of Birth: 1983
Education
California Lutheran University – Master of Business Administration, 2023
University of California, Berkeley – Bachelor of Arts, English Literature, 2006
Business Experience
TriCord Advisors, Inc. – Financial Advisor, September 2023 to Present
Professional Designations
Certified Financial Planner™ (CFP®)
Item 3 – Disciplinary Information
Laura E. Lee has no reportable disciplinary history.
Item 4 – Other Business Activities
Laura E. Lee is not engaged in any other investment-related or non-investment-related business
activities.
Item 5 – Additional Compensation
Laura E. Lee does not receive any economic benefit from any person who is not an advisory client
for providing advisory services.
Item 6 – Supervision
Laura E. Lee is supervised by Christopher M. Marsh, Chief Compliance Officer of TriCord Advisors,
Inc., who can be reached at 951-684-7011.
Additional Brochure: LEE ADV PART 2B BROCHURE (2026-03-30)
View Document Text
Jeremiah J. Lee – ADV Part 2B
Part 2B of Form ADV – Brochure Supplement
TriCord Advisors, Inc.
6772 Magnolia Ave
Riverside, CA 92506
Phone: 951-684-7011
Date: March 31, 2026
Brochure Supplement – Jeremiah J. Lee
This brochure supplement provides information about Jeremiah J. Lee that supplements the TriCord
Advisors, Inc. brochure. You should have received a copy of that brochure. Additional information
about Jeremiah J. Lee is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Full Legal Name: Jeremiah J. Lee
Year of Birth: 1983
Education
Pepperdine University – Juris Doctor, 2012
University of California, Berkeley – Bachelor of Science, Business Administration, 2007
Business Experience
TriCord Advisors, Inc. – Chief Executive Officer and Financial Advisor, January 2020 to Present
TriCord Legal Services, Inc. – Attorney, January 2020 to Present
Professional Designations
Certified Financial Planner™ (CFP®), 2022
Item 3 – Disciplinary Information
Jeremiah J. Lee has no reportable disciplinary history.
Item 4 – Other Business Activities
Jeremiah J. Lee is licensed to practice law in the State of California. Legal services provided by
Jeremiah J. Lee are offered through a separate entity and may be billed separately from advisory
services provided by TriCord Advisors, Inc. Advisory clients are under no obligation to engage Mr.
Lee for legal services.
Item 5 – Additional Compensation
Jeremiah J. Lee does not receive any economic benefit from any person who is not an advisory
client for providing advisory services.
Item 6 – Supervision
Jeremiah J. Lee is supervised by Christopher M. Marsh, Chief Compliance Officer of TriCord
Advisors, Inc., who can be reached at 951-684-7011.
Additional Brochure: LYONS ADV PART 2B (2026-03-30)
View Document Text
Joseph F. Lyons, Jr. – ADV Part 2B
Part 2B of Form ADV – Brochure Supplement
TriCord Advisors, Inc.
6772 Magnolia Ave
Riverside, CA 92506
Phone: 951-684-7011
Date: March 31, 2026
Brochure Supplement – Joseph F. Lyons, Jr.
This brochure supplement provides information about Joseph F. Lyons, Jr. that supplements the
TriCord Advisors, Inc. brochure. Additional information is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Full Legal Name: Joseph F. Lyons, Jr.
Year of Birth: 1949
Education
Claremont Graduate University – Master of Arts, Business, 1984
National University – Master of Business Administration, Business Administration, 1978
Villanova University – Bachelor of Arts, Liberal Arts, 1971
Business Experience
TriCord Advisors, Inc. – Investment Adviser Representative, November 2010 to Present
Professional Designations
Certified Financial Planner™ (CFP®), 2007
Item 3 – Disciplinary Information
Joseph F. Lyons, Jr. has no reportable disciplinary history.
Item 4 – Other Business Activities
Joseph F. Lyons, Jr. is not engaged in any other investment-related or non-investment-related
business activities.
Item 5 – Additional Compensation
Joseph F. Lyons, Jr. does not receive any economic benefit from any person who is not an advisory
client for providing advisory services.
Item 6 – Supervision
Joseph F. Lyons, Jr. is supervised by Christopher M. Marsh, Chief Compliance Officer of TriCord
Advisors, Inc., who can be reached at 951-684-7011.
Additional Brochure: MARSH ADV PART 2B (2026-03-30)
View Document Text
Christopher M. Marsh – ADV Part 2B
Part 2B of Form ADV – Brochure Supplement
TriCord Advisors, Inc.
6772 Magnolia Ave
Riverside, CA 92506
Phone: 951-684-7011
Date: March 31, 2026
Brochure Supplement – Christopher M. Marsh
This brochure supplement provides information about Christopher M. Marsh that supplements
the TriCord Advisors, Inc. brochure. You should have received a copy of that brochure. Please
contact TriCord Advisors, Inc. at 951-684-7011 if you did not receive the brochure or if you have any
questions about the contents of this supplement. Additional information about Christopher M.
Marsh is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Full Legal Name: Christopher M. Marsh
Year of Birth: 1978
Education
University of Phoenix – Bachelor of Science, Business Accounting, 2012
Professional Golfers Career College – Associate of Science, Professional Golf Management, 2007
Business Experience
TriCord Advisors, Inc. – Chief Compliance Officer and Director of Operations, August 2012 to
Present
Professional Designations
Certified Financial Planner™ (CFP®), 2018
Item 3 – Disciplinary Information
Christopher M. Marsh has no reportable disciplinary history.
Item 4 – Other Business Activities
Investment-Related Activities
Christopher M. Marsh is also registered as a Registered Representative with Simplicity Investments,
Inc., an unaffiliated broker-dealer. In this capacity, he may receive compensation separate from
advisory fees charged by TriCord Advisors, Inc., which creates a conflict of interest. Clients are
under no obligation to engage Mr. Marsh in this capacity or to effect transactions through any
particular broker-dealer.
Item 5 – Additional Compensation
Christopher M. Marsh does not receive any economic benefit from any person who is not an
advisory client for providing advisory services.
Item 6 – Supervision
Christopher M. Marsh is supervised by Jeremiah J. Lee, Chief Executive Officer of TriCord Advisors,
Inc., who can be reached at 951-684-7011.