View Document Text
ITEM 1 – COVER PAGE
Trilogy Capital, Inc.
2601 Main Street, Suite 100
Irvine, CA 92614
(714) 843-9977 – Phone
(714) 845-2989 - Fax
Part 2A Brochure
March 24, 2025
This brochure provides information about the qualifications and business practices of Trilogy Capital,
Inc. If you have any questions about the contents of this brochure, please contact us at (714) 843-
9977. The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority. Trilogy Capital is a Registered
Investment Advisor. Registration with the United States Securities and Exchange Commission or any
state securities authority does not imply a certain level of skill or training.
information about Trilogy Capital,
Inc.
is available on
Additional
the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. The CRD number for Trilogy Capital, Inc. is 281597.
1 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
ITEM 2 – MATERIAL CHANGES
Summary of Material Changes
This section of the Brochure will address only those “material changes” that have been incorporated
since our last delivery or posting of this document on the SEC’s public disclosure website (IAPD)
www.adviserinfo.sec.gov.
Since the last annual update to the Form ADV Part 2A dated March 26, 2024, Trilogy has made the
following material updates to its Firm Disclosure Brochure:
•
Item 8 has been amended to reflect additional Risk of Loss language to include Interval Fund
Risk, Energy Sector Risk, Options Risk, Artificial Intelligence and Machine Learning, and Use of
Margin.
If you would like another copy of this Brochure, please download it from the SEC Website as indicated
above or you may contact our Chief Compliance Officer June Adams at (714) 843-9977 x1191 or
june.adams@trilogyfs.com. We encourage you to read this document in its entirety.
2 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
ITEM 3 – TABLE OF CONTENTS
ITEM 1 – COVER PAGE
1
ITEM 2 – MATERIAL CHANGES
2
ITEM 3 – TABLE OF CONTENTS
3
ITEM 4 – ADVISORY BUSINESS
4
ITEM 5 - FEES AND COMPENSATION
14
ITEM 6 - PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
19
ITEM 7 - TYPES OF CLIENTS
19
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
19
ITEM 9 - DISCIPLINARY INFORMATION
26
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
26
ITEM 11 - CODE OF ETHICS PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
28
ITEM 12 - BROKERAGE PRACTICES
29
ITEM 13 - REVIEW OF ACCOUNTS
35
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
36
ITEM 15 - CUSTODY
38
ITEM 16 - INVESTMENT DISCRETION
39
ITEM 17 - VOTING CLIENT SECURITIES
40
ITEM 18 - FINANCIAL INFORMATION
40
3 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
ITEM 4 – ADVISORY BUSINESS
This disclosure document is being offered to you by Trilogy Capital, Inc. (“Trilogy”) in connection with
the investment advisory services we provide. It discloses information about the services that we provide
and the manner in which those services are made available to you, the client.
We are an investment management firm with locations in Arizona, California, Colorado, and
Massachusetts. Our main headquarters is in Irvine, CA. We specialize in investment advisory services
for high-net-worth individuals, families, trusts, estates, and profit-sharing plans. The firm was
established by Jeff Motske in 2015. As of March 4, 2024, the Firm is owned directly by Trilogy Capital
Holdings, Inc. More detail on the Firm’s breakdown of ownership is listed on Schedule A/B of the Firm’s
Part 1 ADV.
Our firm offers its services under the business name of Trilogy Financial. Our IARs will use this name and
logo for marketing purposes and Trilogy Financial may appear on marketing materials or client statements.
The Client should understand that Trilogy Financial is an affiliated entity of Trilogy Capital. The Investment
Advisor Representatives (“IARs”) are under the supervision of Trilogy Capital and the advisory services of
the IARs are provided through Trilogy Capital.
We are committed to helping clients build, manage, and preserve their wealth, and to providing
assistance that helps clients to achieve their stated financial goals. We may offer an initial
complimentary meeting upon our discretion; however, investment advisory services are initiated only
after you and Trilogy execute an engagement letter or client agreement.
Investment Management and Supervision Services
We offer discretionary and non-discretionary investment management and investment supervisory
services for a fee based on a percentage of your assets under management. The discretionary
investment management services include investment analysis, allocation of investments, quarterly
portfolio statements, financial commentaries, and ongoing monitoring of client portfolios.
We determine your portfolio composition based on your needs, your portfolio restrictions, if any, your
financial goals and your risk tolerances. We will work with you to obtain necessary information regarding
your financial condition, investment objectives, liquidity requirements, risk tolerance, time horizons, and
any restrictions on investing. This information enables us to determine the portfolio best suited for your
investment objective and needs.
In performing our services, we shall not be required to verify any information received from you or from
other professionals. We may recommend and/or engage the services of other professionals for
implementation purposes. You are under no obligation to engage the services of any such
recommended professional.
We will rebalance the portfolio, as we deem appropriate, to meet your financial objectives. For
discretionary accounts, we will trade these portfolios and rebalance them on a discretionary basis based
on our market views and on your investment objectives, using our investment philosophy and process
as outlined in Item 8 in this Brochure. We tailor our advisory services to meet the needs of our clients
and seek to ensure that client portfolios are managed in a manner consistent with those financial needs
and investment objectives.
We do have limited authority to direct the Custodian to deduct our investment advisory fees from your
accounts, but only with the appropriate authorization by you on our Discretionary Investment
Management Agreement and the Custodian paperwork.
4 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
You are advised and are expected to understand that our past performance is not a guarantee of future
results. Certain market and economic risks exist that may adversely affect an account’s performance.
This could result in capital losses in your account.
There may be times a non-discretionary account relationship exists with our firm. In these
circumstances, the client may call in to facilitate a trade on their account. Our Advisors will assist in
facilitating the transaction on behalf of the client but we do not have continuous or supervisory oversight
on such accounts and do not bill advisory fees for such relationships. The custodian charges additional
fees such as transaction costs, custodial fees, redemption fees, retirement plan and administrative fees
or commissions.
Coach – “Financial Coaching”
As an additional service to our investment management services described above, Trilogy provides
financial consulting services (“Coaching & Advanced Planning”) based on the information provided by
you regarding your individual financial objectives, needs and circumstances. The specific services to
be provided are disclosed in the Coach Agreement but includes financial guidance for you with a focus
on budgeting, tax strategies, education, and retirement planning. Services may include preparation of
a comprehensive financial plan document and analysis with specific investment and/or planning
recommendations, and an annual financial plan update. Our recommendations are based on the
information you provide us; therefore, the completeness and accuracy of the information provided to us
is essential. You agree to discuss with us your current financial resources and projected needs, and to
provide copies of any financial documents that we may reasonably request as necessary to evaluate
your financial circumstances and provide consulting services. You may choose to have us review and
update the consulting recommendations annually or more frequently to adjust for changes in your
financial situation or investment objectives. The recommendations should be reviewed and updated as
necessary.
If agreed to by the Client under our Advanced Planning services, our Firm will provide a comprehensive
financial plan. We will address any or all of the six areas of financial planning established by the National
Endowment for Financial Education and endorsed by the Certified Financial Planner Board of
Standards, depending on your specific needs. These may include: financial position, protection
planning, investment planning, income tax planning, retirement planning, and estate planning.
Our specific services in preparing your Advanced Planning Written Plan may include:
• Review and clarification of your financial goals.
• Assessment of your overall financial position including cash flow, balance sheet, investment
strategy, risk management and estate planning.
• Creation of a unique plan for each goal you have including personal and business real estate,
education, retirement or financial independence, charitable giving, estate planning, business
succession and other personal goals.
• Development of a goal-oriented investment plan around tax suggestions, asset allocation,
expenses, risk, and liquidity factors for each goal. This includes IRA and qualified plans,
taxable and trust accounts that require special attention.
• Design of a risk management plan including risk tolerance, risk avoidance, mitigation, and
transfer, including liquidity as well as various insurance and possible company benefits.
• Crafting and implementation of, in conjunction with your estate and/or corporate attorneys as
tax advisor, an estate plan to provide for you and/or your heirs in the event of an incapacity or
death.
• Generation of a benefits plan, risk management plan and succession plan for your business,
if applicable.
5 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
The fees and services for investment management and Coaching services are separate and distinct of
each other. When engaging in Investment Management and Coaching services, clients enter into
separate Agreements outlining each of the services and advisory/consulting fees.
When both investment management or plan implementation and Coaching services are offered, there
is a conflict of interest since there is an incentive for us to recommend products or services for which
Trilogy Capital receives compensation. However, Trilogy Capital will make all recommendations
independent of such considerations and based solely on our obligations to consider your investment
objectives and financial needs. As a Coach client, you have the right not to act upon any of our
recommendations and not effect the transaction(s) through us if you decide to follow the investment
recommendations.
General Consulting Services
We also provide general consulting services to clients which provide investment advice on a more-
limited basis on one-or-more isolated areas of concern such as estate planning, retirement planning, or
any other specific topic. Additionally, we may provide consulting on non-securities matters in connection
with the rendering of estate planning, insurance, and/or annuity contracts. In these cases, you may be
required to select your own investment managers, broker-dealer and/or insurance companies for the
implementation of consulting recommendations. If your needs include brokerage and/or other financial
services, we may recommend the use of one of several investment managers, brokers, banks,
custodians, insurance companies or other financial professionals ("Firms"). You must independently
evaluate these Firms before opening an account or transacting business and have the right to effect
business through any firm you choose. You are under no obligation to follow the consulting advice that
we provide.
Types of Retirement Plan Services
Our Firm offers (1) Discretionary Investment Management Services, (2) Non-Discretionary Investment
Advisory Services and/or (3) Retirement Plan Consulting Services to employer-sponsored retirement
plans and their participants. Depending on the type of Plan and the specific arrangement with the
Sponsor, we may provide one or more of these services. Prior to being engaged by the Sponsor, we
will provide a copy of this Form ADV Part 2A along with a copy of our Privacy Policy and Plan Sponsor
Investment Management Agreement ("Agreement") that contains the information required under Sec.
408(b)(2) of the Employee Retirement Income Security Act ("ERISA") as applicable.
The Agreement authorizes our Investment Advisor Representatives ("IARs") to deliver one or more of
the following services:
Discretionary Investment Management Services
These services are designed to allow the Plan fiduciary to delegate responsibility for managing,
acquiring and disposing of Plan assets that meet the requirements of the Employee Retirement Income
Security Act of 1974 ("ERISA"). We will perform these investment management services through our
IARs and charge fees as described in this Form ADV and the Agreement. If the Plan is subject to ERISA,
we will perform these services as an “investment manager” as defined under ERISA Section 3(38) and
as a “fiduciary” to the Plan as defined under ERISA Section 3(21). Specifically, the Sponsor may
determine that we perform the following services:
INVESTMENT
SELECTION, MONITORING & REPLACEMENT OF DESIGNATED
ALTERNATIVES ("DIAs")
Our Firm will review with Sponsor the investment objectives, risk tolerance and goals of the Plan
and provide to Sponsor an IPS that contains criteria from which we will select, monitor and
replace the Plan's DIAs. Once approved by Sponsor, our Firm will review the investment options
available to the Plan and will select the Plan's DIAs in accordance with the criteria set forth in
6 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
the IPS. On a periodic basis, we will monitor and evaluate the DIAs and replace any DIA(s) that
no longer meet the IPS criteria.
SELECTION, MONITORING & REPLACEMENT OF QUALIFIED DEFAULT INVESTMENT
ALTERNATIVES ("QDIA(s)")
Based upon the options available to the Plan, our Firm will select, monitor and replace the Plan's
QDIA(s) in accordance with the IPS.
MANAGEMENT OF TRUST FUND
We will review with Sponsor the investment objectives, risk tolerance and goals of the Plan and
provide to Sponsor an IPS that contains criteria from which our Firm will select, monitor and
replace the Plan's investments. Once approved by Sponsor, we will review the investment
options available to the Plan and will select the Plan's investments in accordance with the criteria
set forth in the IPS. On a periodic basis, our Firm will monitor and evaluate the investments and
replace any investment(s) that no longer meet the IPS criteria.
Non-Discretionary Investment Management Services
These services are designed to allow the Sponsor to retain full discretionary authority or control over
assets of the Plan. We will solely be making recommendations to the Sponsor. We will perform these
Non-Discretionary investment advisory services through our IARs and charge fees as described in this
Form ADV and the Agreement. If the Plan is covered by ERISA, we will perform these investment
advisory services to the Plan as a "fiduciary" defined under ERISA Section 3(21). The Sponsor may
engage us to perform one or more of the following Non-Discretionary investment advisory services:
INVESTMENT POLICY STATEMENT ("IPS")
Our Firm will review with Sponsor the investment objectives, risk tolerance and goals of the
Plan. If the Plan does not have an IPS, we will provide recommendations to Sponsor to assist
with establishing an IPS. If the Plan has an existing IPS, our Firm will review it for consistency
with the Plan's objectives. If the IPS does not represent the objectives of the Plan, we will
recommend to Sponsor revisions to align the IPS with the Plan's objectives.
ADVICE REGARDING DESIGNATED INVESTMENT ALTERNATIVES ("DIAs")
Based on the Plan's IPS or other guidelines established by the Plan, our Firm will review the
investment options available to the Plan and will make recommendations to assist Sponsor with
selecting DIAs to be offered to Plan participants. Once Sponsor selects the DIAs, we will, on a
periodic basis and/or upon reasonable request, provide reports and information to assist
Sponsor with monitoring the DIAs. If a DIA is required to be removed, our Firm will provide
recommendations to assist Sponsor with replacing the DIA.
ADVICE REGARDING QUALIFIED DEFAULT INVESTMENT ALTERNATIVE ("QDIA(s)")
Based on the Plan's IPS or other guidelines established by the Plan, our Firm will review the
investment options available to the Plan and will make recommendations to assist Sponsor with
selecting or replacing the Plan's QDIA(s).
PARTICIPANT INVESTMENT ADVICE
Our Firm will meet with Plan participants, upon reasonable request, to collect information
necessary to identify the Plan participant's investment objectives, risk tolerance, time horizon,
etc. We will provide written recommendations to assist the Plan participant with creating a
portfolio using the Plan's DIAs or Models, if available. The Plan participant retains sole discretion
over the investment of his/her account.
ADVICE REGARDING INVESTMENT OF TRUST FUND
7 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
Based on the Plan's IPS, our Firm will review the investment options available to the Plan and
will make recommendations to assist Sponsor with selecting investments that meet the IPS
criteria. Once Sponsor selects the investment(s), we will, on a periodic basis and/or upon
reasonable request, provide reports and information to assist Sponsor with monitoring the
investment(s). If the IPS criteria require any investment(s) to be replaced, our Firm will provide
recommendations to assist Sponsor with replacing the investment(s).
Retirement Plan Consulting Services
Retirement Plan Consulting Services are designed to allow our IARs to assist the Sponsor in meeting
his/her fiduciary duties to administer the Plan in the best interests of Plan participants and their
beneficiaries. Retirement Plan Consulting Services are performed so that they would not be considered
“investment advice” under ERISA. The Sponsor may elect for our IARs to assist with any of the following
services:
ADMINISTRATIVE SUPPORT
✓ Assist Sponsor in reviewing objectives and options available through the Plan
✓ Review Plan committee structure and administrative policies/procedures
✓ Recommend Plan participant education and communication policies under ERISA 404(c)
✓ Assist with development/maintenance of fiduciary audit file and document retention policies
✓ Deliver fiduciary training and/or education periodically or upon reasonable request
✓ Recommend procedures for responding to Plan participant requests
SERVICE PROVIDER SUPPORT
✓ Assist fiduciaries with a process to select, monitor and replace service providers
✓ Assist fiduciaries with review of Covered Service Providers ("CSP") and fee benchmarking
✓ Provide reports and/or information designed to assist fiduciaries with monitoring CSPs
✓ Coordinate and assist with CSP replacement and conversion
INVESTMENT MONITORING SUPPORT
✓ Periodic review of investment policy in the context of Plan objectives
✓ Assist the Plan committee with monitoring investment performance
✓ Educate Plan committee members, as needed, regarding replacement of DIA(s) and/or QDIA(s)
PARTICIPANT SERVICES
✓ Facilitate group enrollment meetings and coordinate investment education
✓ Assist Plan participants with financial wellness education, retirement planning and/or gap
analysis
Potential Additional Retirement Services Provided Outside of the Agreement
We and our IARs, in the course of providing Retirement Plan Services or otherwise, may establish a
client relationship with one or more plan participants or beneficiaries. Such client relationships develop
in various ways, including, without limitation:
• as a result of a decision by the plan participant or beneficiary to purchase services from us
not involving the use of plan assets;
• as part of an individual or family financial plan for which any specific recommendations
concerning the allocation of assets or investment recommendations relating to assets held
outside of a plan; or
through a rollover of an Individual Retirement Account ("IRA Rollover").
•
8 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
In providing these optional services, we may offer employers and employees information on other
financial and retirement products or services offered by us and our IARs. If we are providing Retirement
Plan Services to a plan, IARs may, when requested by a participant or beneficiary, arrange to provide
services to that participant or beneficiary through a separate agreement.
When a participant requests assistance with an IRA Rollover from his/her plan to an account advised
or managed by us, we will have a conflict of interest if our fees are reasonably expected to be higher
than those we would otherwise receive in connection with the Retirement Plan Services. For
participants invested in plans which we do not advise, we also have a conflict of interest given that we
may not earn any compensation if they remain invested in their current plan. We will disclose relevant
information about the applicable fees charged by us prior to opening an IRA account. Any decision to
affect the rollover or about what to do with the rollover assets remain that of the plan participant or
beneficiary alone.
Use of Sub-Advisors
Factors we will consider in recommending a particular sub-advisor include, but are not limited to, the
client’s stated investment objectives, management style, independence, stature of the custodian utilized
by the sub-advisor, performance, philosophy, financial strength, continuation of management, client
service, reporting, commitment to a particular investment mandate, fees, trading efficiency, and
research.
We provide investment advice, recommendations and utilize the investment strategies of Outside
Investment Managers (“Managers”) through a sub-adviser relationship. Selected Managers are
evaluated by us for use in a client’s account. Managers selected by us may offer multiple strategies.
Some of these strategies include the use of ESG criteria to build investment offerings. There are
inherent risks involved in ESG investing. Please see Item 8 for details. Please inquire for additional
information if interested in investing in these types of strategies. Our Firm will monitor Managers to
ensure that it adheres to the philosophy and investment style for which it was selected and to ensure
that its performance, portfolio strategies, and management remain aligned with the client’s overall
investment goals and objectives. We will retain discretionary authority to hire and fire the Manager. Our
ongoing review includes, but is not limited to, assessment of the Manager’s disclosure brochure,
performance information, materials, personnel turnover, and regulatory events.
When we engage a Manager to invest a separately managed account (“SMA”), the SMA will be traded
by either the Manager (externally-traded) or by our Firm (internally-traded). In both cases, all research,
investment selections and portfolio decisions are the responsibility of the Manager, not by our Firm.
Performance reporting may be the provided by the Manager.
Our Firm has entered into agreements with various independent Managers. Under these agreements,
we offer clients various types of programs sponsored by these Managers. All third-party Managers to
whom we will refer or engage for clients will be licensed as registered investment advisors by their
resident state and any applicable jurisdictions or registered investment advisors with the U.S. Securities
and Exchange Commission (“SEC”).
Through our Discretionary Investment Management Agreement, the Client grants Trilogy Capital
authority to utilize a sub-advisor. Trilogy Capital receives no compensation or additional benefits from
the Manager related to this arrangement. Our Firm, in conjunction with the Manager, will continue to
provide advisory services to the Client for the ongoing monitoring, review, and reporting of the overall
account performance.
9 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
Third-party managed programs generally have account minimum requirements that will vary from
investment advisor to investment advisor. A complete description of the Manager’s services, fee
schedules and account minimums will be disclosed in the Manager’s Form ADV or similar Disclosure
Brochure which will be provided to clients at the time an agreement for services is executed and account
is established.
LPL Financial Sponsored Advisory Programs
We may provide advisory services through certain programs sponsored by LPL Financial LLC (LPL), a
registered investment advisor and broker-dealer. Below is a brief description of each LPL advisory
program available to our Firm. For more information regarding the LPL programs, including more
information on the advisory services and fees that apply, the types of investments available in the
programs and the potential conflicts of interest presented by the programs please see the program
account packet (which includes the account agreement and LPL Form ADV program brochure) and the
Form ADV, Part 2A of LPL or the applicable program.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. Our Firm will obtain
the necessary financial data from the client, assist the client in determining the suitability of the MWP
program and assist the client in setting an appropriate investment objective. We will initiate the steps
necessary to open an MWP account and have discretion to select a model portfolio designed by LPL’s
Research Department consistent with the client’s stated investment objective. LPL’s Research
Department or third-party portfolio strategists are responsible for selecting the mutual funds or ETFs
within a model portfolio and for making changes to the mutual funds or ETFs selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs
and to liquidate previously purchased securities. The client will also authorize LPL to effect rebalancing
for MWP accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary
depending on the portfolio(s) selected and the account’s allocation amongst portfolios. The lowest
minimum for a portfolio is $25,000. In certain instances, a lower minimum for a portfolio is permitted.
Wrap Fee Program
Trilogy Capital is the sponsor and manager of the Trilogy Capital Wrap Program (the “Program”), a wrap
fee program (i.e., an arrangement where brokerage commissions and transaction costs are absorbed
by the Firm). The fee covers transaction costs or commissions resulting from the management of your
accounts, however, most investments trade without transaction fees today, so our payment of these
and other incidental custodial related expenses should not be considered a significant factor in
determining the relative value of our wrap program. Participants in the Program may pay a higher
aggregate fee than if brokerage services are purchased separately. Additional information about the
Program is available in Trilogy Capital’s Wrap Brochure, which appears as Part 2A Appendix 1 of the
Firm’s Form ADV. We adhere to our fiduciary duty when trading in your accounts. Trades are made
only on the basis of the account’s stated investment objectives, and without concern to the firm’s trading
costs and firm’s expenses that trading the accounts will create. In order to mitigate this conflict of
interest, we will fulfill our fiduciary duty by acting in the client’s best interest.
All advisory accounts at LPL Financial are in our Wrap Fee Program. Clients will receive investment
advisory services, the execution of securities brokerage transactions, custody, and reporting services
for a single specified fee. The terms and conditions of a wrap program engagement are more fully
discussed in LPL’s Disclosure Brochure provided to prior to opening your account. The “wrap” fee
program at LPL may be more or less than the fees and commissions charged by other advisory firms,
third-party managers, and brokerage firms if the services were acquired separately. The factors that
10 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
bear upon the cost of services are the size of the account, type of transaction and whether trades are
placed through a brokerage firm other than the custodian resulting in per trade commissions being
charged.
IRA Rollover Considerations
If you have an employer-sponsored retirement plan, you have several choices as to what to do with
your assets when you retire or separate from employment. As part of our consulting and advisory
services, we may offer you recommendations or education only concerning your employer retirement
plan or other qualified retirement account. Our recommendations may include you consider withdrawing
the assets from your employer's retirement plan or other qualified retirement account and roll the assets
over to an individual retirement account ("IRA"). Further, we offer our management services be applied
to those funds and securities rolled into an IRA or other account for which we will receive compensation.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an asset-
based fee as described in our Firm’s ADV Part 2A Brochure and Form CRS. This practice presents a
conflict of interest because persons providing investment advice on our behalf have an incentive to
recommend a rollover to you for the purpose of generating fee-based compensation rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to complete the rollover.
Furthermore, if you do complete the rollover, you are under no obligation to have the assets in an IRA
managed by us. It is important for you to understand many employers permit former employees to keep
their retirement assets in their company plan. Also, current employees can sometimes move assets out
of their company plan before they retire or change jobs. In determining whether to complete the rollover
to an IRA, and to the extent the following options are available, you should, among other factors,
consider impacts relating to costs and fees, available investments, services provided, simplicity and
convenience, required minimum distributions, and early distribution penalties.
An employee will typically have four options:
1. Leave the funds in your existing employer plan.
2. Move the funds to a new employer plan.
3. Take a lump-sum distribution.
4. Roll the funds over to an IRA account.
You should carefully weigh the advantages and disadvantages of each option, including any applicable
fees and all features of each option before making your decision. You should also consult your tax
and/or legal advisor to determine any applicable tax consequences. Your financial advisor can provide
you with information you need to consult with your tax and/or legal advisor and make the appropriate
decisions to meet your specific needs, but it is ultimately your decision as to which option is best for
you. The following are general factors that you should consider when making your decision.
1. If you keep your assets in certain types of employer-sponsored plans [e.g., 401(a) or 401(k)],
consider:
• Tax Deferral. Your money can continue to grow tax deferred within the plan.
• Additional Withdrawal Allowances. There is no federal tax penalty for withdrawals if you
are age 59 ½ or separated from employment during or after the calendar year in which you
reach age 55.
• Low-Cost Investment Options/Investment Strategy. You may have access to lower priced
mutual funds or special products that are not available in an IRA, such as company stock,
fixed annuity contracts or stable value options. Your current plan may offer model portfolio
options at no additional cost.
• No Asset Management Services. It is likely you will not be charged a management fee and
will not receive ongoing asset management services or advice unless you elect to have
such services. In the event your plan offers asset management or model portfolio
11 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
management, there may be a fee associated with the service that is more or less than our
asset management fee.
• Protection from Creditors. Assets in a retirement savings plan such as a 401(k) or 403(b)
are generally protected from creditors and legal judgments, while assets in IRAs receive
more limited protections from creditors.
• Deferral of Required Minimum Distributions (RMD's). Your employer-sponsored retirement
plan may offer this feature if you are currently working for the sponsoring employer and are
over age 72.
• Availability of Company Stock as an Investment Option. If you hold company stock in your
former employer's plan, you should consider the impact of net unrealized appreciation.
• Outstanding Loan Balances. If you leave your employment, you may be able to continue
repaying any outstanding loan. Alternatively, you may be required to repay the loan in full
or have it become taxable. (Consult with the Plan's Administrator to determine the
consequences of any outstanding plan loan.)
• Subject to Plan Limitations. Accounts of inactive or retired participants may have
limitations, such as restrictions on plan loans. The employer might change plans or plan
provisions in the future. You can no longer make contributions to the plan.
• Plan Advice and Service. Your Plan may allow you to hire us as the manager and keep the
assets titled in the plan and/or your current plan may offer financial advice or guidance at
no additional costs.
2. If you rollover assets into another employer-sponsored plan, consider:
• Tax Deferral / Additional Withdrawal Allowances / Low-Cost Investment Options /
Protection from Creditors / RMD Deferrals. Like keeping your assets in your existing
employer-sponsored plan, if you move your assets into new employer's retirement plan,
you may likely receive similar benefits such as these, as noted above.
• Consolidation of Retirement Accounts. It may be easier to track your assets and manage
your retirement plan accounts with all your money in one place.
• Plan Limitation on Accepting Rollover Assets. You must check with the receiving employer-
sponsored plan to confirm that it is willing to accept rollovers.
• Possible Limitations on Access to Funds Rolled into Plan. Check with the receiving
employer-sponsored plan to confirm that the plan does not impose any restrictions on your
ability to access or withdraw funds rolled into the plan.
3. If you take a lump-sum distribution, consider:
• Withdrawals May be Subject to Withholding, Taxes, Penalties and Other Charges. If you
are under the age 59½, the withdrawal will be subject to mandatory tax withholding as well
as applicable tax penalties for early withdrawal. Note, there are limited exceptions to the
penalty tax (e.g., payments made to you after you separate from service if you are age 55
or over in the year in which you separate). Note also that the penalty tax does not apply to
distributions from a governmental 457(b) plan. You may also be subject to surrender
charges or penalties assessed under the terms of the applicable investment.
4. If you rollover assets into an IRA from an employer-sponsored plan, consider:
• Tax Deferral. Your money can continue to grow tax deferred. No taxes or penalties are
applicable for direct rollovers of pre-tax contributions to traditional IRAs or direct rollovers
of Roth contributions to Roth IRAs.
• More Investment Options. IRAs generally allow for a broader range of investment options,
which include mutual funds, exchange-traded funds, stocks and bonds.
• Asset Management and Additional Services. You should understand
the asset
management programs and various services we offer and you might take advantage of
and the cost of those services.
12 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
•
• Consolidation of Retirement Accounts. Combining all retirement plan accounts into a single
IRA makes it easier to track your assets and manage required minimum distributions
required under federal tax laws.
Inability to Take Plan Loans/Limited Access to Monies Prior to age 59 ½. You will not have
the ability to take penalty-free withdrawals as a plan loan. In addition, your access to IRA
assets prior to age 59 ½ will be limited to certain specific circumstances, such as first-time
homebuyers and higher education expenses.
• Conflicts of Interest. Your financial advisor has a financial incentive to recommend an IRA
rollover because of the compensation that he/she receives for our management services.
• Loss of Plan Options. You may lose certain options offered by your former plan, which
often include, but are not limited to, guaranteed interest rates, death benefits and protection
from creditors (under certain plan types).
• Charges for Rollovers. Surrender charges could be imposed by the former provider if the
account included an annuity.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding if you have questions contact your financial
advisor.
Participant Account Management (Discretionary)
We use a third-party platform to facilitate management of held away assets such as defined contribution
plan participant accounts, with discretion. The platform allows us to avoid being considered to have
custody of Client funds since we do not have direct access to Client log-in credentials to affect trades.
We are not affiliated with the platform in any way and receive no compensation from them for using
their platform. A link will be provided to the Client allowing them to connect an account(s) to the platform.
Once Client account(s) is connected to the platform, Advisor will review the current account allocations.
When deemed necessary, Advisor will rebalance the account considering client investment goals and
risk tolerance, and any change in allocations will consider current economic and market trends. The
goal is to improve account performance over time, minimize loss during difficult markets, and manage
internal fees that harm account performance. Client account(s) will be reviewed at least quarterly, and
allocation changes will be made as deemed necessary.
Periods of Inactivity
Our Firm has a fiduciary duty to provide services consistent with the client’s best interest. As part of its
investment advisory services, our Firm will review client portfolios on an ongoing basis to determine if
any changes are necessary based upon various factors, including, but not limited to, investment
performance, fund manager tenure, style drift, and/or a change in the client’s investment objective.
Based upon these factors, there may be extended periods of time when our Firm determines that
changes to a client’s portfolio are neither necessary nor prudent. Of course, as indicated below, there
can be no assurance that investment decisions made by our Firm will be profitable or equal any
specific performance level(s). Clients nonetheless remain subject to the fees described in Item 5
below during periods of account inactivity.
Assets
As of December 31, 2024, we managed a total $2,633,357,444 in regulatory assets under management.
A total of $2,435,417,403 are managed under a discretionary arrangement and a total of $197,940,041
are managed under a non-discretionary arrangement.
13 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
ITEM 5 - FEES AND COMPENSATION
Investment Management Fees and Compensation
Trilogy charges a fee as compensation for providing Investment Management services on your account.
These services include advisory and consulting services, sub-advisory, trade entry, investment
supervision, and other account-maintenance activities. Our custodian may charge transaction costs,
custodial fees, redemption fees, retirement plan and administrative fees or commissions. See
Additional Fees and Expenses below for additional details.
In addition, some mutual fund assets deposited in your accounts may have been subject to other mutual
fund annual management and administrative fees as described in the funds’ prospectuses. These fees
are independent of our fees and should be disclosed by the custodian or contained in each fund’s
prospectus. You should also note that fees for comparable services vary and lower fees for comparable
services may be available from other sources.
The Advisory Fees will be calculated and paid to our firm each calendar month in arrears based on the
average daily value of the Portfolio during the previous calendar month (calculated based on the
Portfolio’s value at the end of each day). Under the average daily balance method, each day’s balance
for the month is summed then divided by the number of days in the month, to compute the average
daily balance. The average daily balance is then multiplied by the monthly portion of the annual fee to
determine the monthly fee due. Fees are assessed on all assets under management, including
securities, cash, and money market balances. Margin balances are included as part of assets under
management for purposes of calculating Trilogy Capital’s advisory fee.
In the event of termination, any paid but unearned fees will be promptly refunded to the Client based on
the number of days that the Portfolio was managed, and any fees due to Trilogy Capital will be deducted
from the Client’s account prior to termination.
For purposes of this fee calculation, “value of the Portfolio” means the sum of the fair market value of
all of the holdings in the Portfolio. Equity securities listed or traded on a national securities exchange
or quoted on the over-the-counter market are valued at the last sales price on the day of valuation or, if
no sale price is reported, at the last bid price.
Our maximum investment advisory fee is 2.25%. The specific advisory fees are set forth in your
Investment Advisory Agreement. Fees may vary based on the size of the account, complexity of the
portfolio, extent of activity in the account or other reasons agreed upon by us and you as the client. In
certain circumstances, our fees and the timing of the fee payments may be negotiated.
At our discretion, we will aggregate asset amounts in accounts from your same household together to
determine the advisory fee for all your accounts. We may do this, for example, where we also service
accounts on behalf of your minor children, individual and joint accounts for a spouse, and/or other types
of related accounts. This consolidation practice is designed to allow you the benefit of an increased
asset total, which could potentially cause your account(s) to be assessed a lower advisory fee based
on the asset levels available in our fee schedule.
The independent qualified custodian holding your funds and securities will debit your account directly
for the advisory fee and pay that fee to us. You will provide written authorization permitting the fees to
be paid directly from your account held by the qualified custodian. Further, the qualified custodian
agrees to deliver an account statement at least quarterly directly to you indicating all the amounts
deducted from the account including our advisory fees. See Item 15 for details. At our discretion, you
may pay the advisory fees by check. You are encouraged to review your account statements for
accuracy.
14 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
There may be a possibility for price or account value discrepancies due to month-end transactions in
an account. Dividends or trade date settlements may occur, and our third-party billing software may
report a slight difference in account valuation at month end compared to what is reported on your
Statement from the Custodian.
Either Trilogy or you may terminate the management agreement immediately upon written notice to the
other party. The management fee will be pro-rated to the date of termination, for the month in which
the cancellation notice was given and any earned fees will be billed to your account. Upon termination,
you are responsible for monitoring the securities in your account, and we will have no further obligation
to act or advise with respect to those assets.
Fees for Sub-Advisory relationships
As discussed in Item 4 above, there are occasions where Manager acts in a sub-advisor capacity to our
Firm. Under this arrangement, the Manager invests the assets based upon the parameters provided by
our Firm. Depending on the agreement with the Manager, the total advisory fee will be collected by the
custodian and the portion of the advisory fee is sent to the Manager and our Firm. This total fee includes
our Firm’s portion of the investment advisory fee as well as the Manager’s fee. The fee billed is defined
in the relevant Discretionary Investment Management Agreement as well as in the individual Form ADV
Filing of the respective Manager.
The Manager’s relationship may be terminated at our Firm’s discretion. We may at any time terminate
the relationship with a Manager. We will notify you of instances where we have terminated a relationship
with any Manager(s) you are investing with. Factors involved in the termination of a Manager may
include a failure to adhere to their stated management style or your objectives, a material change in the
professional staff of the sub-advisor, unexplained poor performance, unexplained inconsistency of
account performance, or our decision to no longer include the Manager on our approved list.
Managers generally do not have any direct contact with our clients. They provide services directly to
us and we are solely responsible for client accounts. Upon entering into an agreement for advisory
services with us, clients authorize us to use these Managers to service their account, including
executing trades, billing, and the deduction of fees from client accounts. Clients agree to allow us to
share non-public, personal information with these unrelated third-party service providers for the
purpose of administering and managing the clients’ accounts.
Trilogy Capital and LPL may share in the account fee and other fees associated with the Wrap Fee
Program accounts. Associated persons of Trilogy Capital may also be registered representatives of
LPL and conflict disclosure language can be found in Item 10 if this Brochure. For LPL advisory
program accounts in MWP, the account fee charged to the client is negotiable, subject to a maximum
account fee of 2.25%. The MWP account fee consists of an LPL program fee, a strategist fee (if
applicable) and a Trilogy Capital advisory fee. Refer to LPL’s MWP Program Brochure for more
information.
Coach Fees
Fees may vary based on the extent and complexity of your individual personal circumstances. Any fee
will be agreed in advance of services being performed. The fee will be determined based on factors
including the complexity of your financial situation, agreed upon deliverables, and whether you intend
to implement any recommendations through your financial advisor. Fixed fees for coaching services
start at $1200.
Three fee payment options are available for Coaching services:
Option 1: 12 Monthly Payments of a $100 via third party payment processor.
Option 2: Full Payment of $1,200 via Check or third party payment processor.
15 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
Option 3: Waived $1,200 for Clients over $250k in managed assets.
Two fee payment options are available for Advanced Planning:
Option 1: $1,200 up front, $1,200 at delivery via Check or third party payment processor
Option 2: Waived $2,400 for Clients over $500k in managed assets.
Fees can be paid via check to Trilogy Capital from your personal bank account or can be invoiced and
processed through a third-party nonaffiliated service, third party payment processor. Clients will be
asked to set up their bank account or credit card at third party payment processor to enable credit card
or ACH payments. While third party payment processor allows firms like Trilogy Capital to receive
payments directly from the client’s credit card or bank account, it does not give Trilogy Capital access
to the bank account itself, nor to any of the client’s credit card or bank account information. Trilogy
Capital is not able to initiate any additional payments via third party payment processor as agreed upon
and outlined in the Agreement.
The Coach Agreement is terminated after 1 (one) year.
We will not require prepayment of more than $1200 in fees per client, six (6) or more months in advance
of providing any services. Lower fees for comparable services may be available from other sources.
General Consulting Services
Trilogy provides planning services for clients who need advice on a limited scope of work. Trilogy will
negotiate consulting fees with you. Fees may vary based on the extent and complexity of the consulting
project. Fees are negotiated and you will be billed as services are rendered.
Either party may terminate the agreement. Upon termination, services provided up to date of
termination but not yet paid to Trilogy Capital will be billed to you based on the agreed upon hourly rate
outlined in the Consulting Agreement.
Employee Retirement Income Security Act Retirement Plan Advisory Services
Fees for the Retirement Plan Services (“Fees”) are negotiable and vary based upon the nature, scope
and frequency of our services as well as the size and complexity of the plan. A general description of the
different types of fees for Retirement Plan Services appears in the fee schedule below:
Fee Type
Fee Range Maximum
Asset-Based Fees
Negotiable based upon size of plan, number of
participants, nature, scope and frequency of
services provided. Maximum fee is 2.00%
Flat Fees
Negotiable based upon size of plan, number of
participants, nature, scope and frequency of
services provided
Project or Hourly Fees
Negotiable based upon scope of work
performed
Depending upon the capabilities and requirements of the Plan’s recordkeeper or custodian, we may
collect our Fees in arrears or in advance. Typically, Sponsors instruct the Plan’s recordkeeper or
custodian to automatically deduct our Fees from the Plan account; however, in some cases a Sponsor
may request that we send invoices directly to the Sponsor or recordkeeper/custodian.
Sponsors receiving Retirement Plan Services may pay more than or less than a client might otherwise
pay if purchasing the Retirement Plan Services separately or through another service provider. There are
16 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
several factors that determine whether the costs would be more or less, including, but not limited to, the
size of the Plan, the specific investments made by the Plan, the number of or locations of Plan participants,
services offered by another service provider, and the actual costs of Retirement Plan Services purchased
elsewhere. In light of the specific Retirement Plan Services offered by us, the Fees charged may be more
or less than those of other similar service providers.
In determining the value of the Account for purposes of calculating any asset-based Fees, our Firm will
rely upon the valuation of assets provided by Sponsor or the Plan’s custodian or recordkeeper without
independent verification.
Unless we agree otherwise, no adjustments or refunds will be made in respect of any period for (i)
appreciation or depreciation in the value of the Plan account during that period or (ii) any partial withdrawal
of assets from the account during that period. If the Agreement is terminated by us or by Sponsor, we will
refund certain Fees to Sponsor to the extent provided in Section 8 of the Agreement. Unless we agree
otherwise, all Fees shall be based on the total value of the assets in the account without regard to any
debit balance.
All Fees paid to us for Retirement Plan Services are separate and distinct from the fees and expenses
charged by mutual funds, variable annuities and exchange-traded funds to their shareholders. These fees
and expenses are described in each investment's prospectus. These fees will generally include a
management fee, other expenses, and possible distribution fees. If the investment also imposes sales
charges, a client may pay an initial or deferred sales charge. The Retirement Plan Services we provide
may, among other things, assist the client in determining which investments are most appropriate to each
client's financial condition and objectives and to provide other administrative assistance as selected by
the client. Accordingly, the client should review both the fees charged by the funds, the fund manager,
the Plan's other service providers and the fees charged by us to fully understand the total amount of fees
to be paid by the client and to evaluate the Retirement Plan Services being provided.
In the event we receive any third-party payments or subsidies in connection with our Retirement Plan
Services, we will disclose such fees to Sponsors in accordance with ERISA and Department of Labor
regulations.
No increase in the Fees will be effective without prior written notice.
Additional Fees and Expenses:
Advisory fees payable to us do not include all the fees you will pay when we purchase or sell securities
for your Account(s). The following list of fees or expenses are what you may pay directly to third parties
only, whether a security is being purchased, sold, or held in your Account(s) under our management.
• Transaction fees
• SEC fees
• Custodial fees
• Transfer taxes
• Wire transfer and electronic fund processing fees
• Mark Down and Mark Ups for Fixed Income Strategies (Continuity Portfolio Series)
• Mutual Fund Internal Expenses
• Maintenance Fees
There are certain securities or investments a client wishes to purchase or hold in their account. These
investment products may carry fees from the delivering firm to the Custodian. Custodians may also
charge an additional fee for select securities and/or alternative investments to be included in the
holdings of their account.
17 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
Examples of the investments outside the typical securities that may have additional fees at the
Custodian:
• REITS (To be billed by custodian - $100 initial purchase fee, $250 annual holding fee, $100
redemption fee)
Please refer to the “Brokerage Practices” below for discussion of Trilogy’ brokerage practices.
Administrative Services Provided by Orion
Trilogy has contracted with Orion to utilize its technology platforms to support data reconciliation,
performance reporting,
fee calculation and billing, client database maintenance, quarterly
performance evaluations, payable reports, and other functions related to the administrative tasks of
managing client accounts. Due to this arrangement, Orion will have access to client information, but
Orion will not serve as an investment advisor to our clients. Trilogy and Orion are non-affiliated
companies. Orion charges our Firm an annual fee for each account administered by Orion. Please
note that the fee charged to the client will not increase due to the annual fee Trilogy pays to Orion.
The annual fee is paid from the portion of the management fee retained by our Firm.
Transition Assistance
Certain investment adviser representatives of our Firm are also associated with LPL Financial as broker-
dealer registered representatives (“Dually Registered Persons”). In their capacity as registered
representatives of LPL Financial, certain Dually Registered Persons may earn commissions for the sale
of securities or investment products that they recommend for brokerage clients. They do not earn
commissions on the sale of securities or investment products recommended or purchased in advisory
accounts through Trilogy Capital. Clients have the option of purchasing many of the securities and
investment products we make available to you through another broker-dealer or investment adviser.
However, when purchasing these securities and investment products away from Trilogy Capital you will
not receive the benefit of the advice and other services we provide.
Treatment of Mutual Fund Share Classes
Mutual funds often offer multiple share classes with differing internal fee and expense structures. Our
firm’s planning methodology does not include the purchase of mutual fund portfolios. However, if mutual
funds are transferred to our platform, they may not be the lowest cost share class option. Other
instances that may not include the lowest share class include but are not limited to:
• Instances in which the custodian that holds your account offers others a share class
with a lower internal fee and expense structure than what is available to our Firm at the
same custodian: In such instances, our Firm will select the lowest cost share class that the
custodian makes available. This situation sometimes occurs because the custodian places
conditions on the availability of the lower cost share class that our Firm has determined are not
appropriate to accept due to additional costs imposed by said conditions.
• Instances in which a share class with a lower internal fee and expense structure than
the share class you currently hold is available at your custodian, but there are limitations
as it relates to share class eligibility, custodian restrictions, or additional fees/taxes that
the conversion would trigger: Our Firm cannot convert to a share class with a lower internal
fee and expense structure if the account is ineligible (e.g., the fund company only allows certain
types of registration types to use the share class or the account doesn’t meet the investment
minimum for the share class) or if the fund company won’t accept a conversion if the share
amount is too small. Our Firm also cannot convert to a lower internal fee and expense structure
if the custodian will not allow it (e.g., custodial restrictions). Also, our Firm does not convert to a
share class with a lower internal fee and expense structure if the conversion will cause a taxable
event or other expense/cost to you that negates the advantage of the lower cost share class.
18 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
• Instances in which a Model Manager selects a share class for inclusion in a model that
is not the lowest cost share class available: Our firm uses model managers that build
investment portfolios that are designed to meet the needs of our clients and fall within in their
risk scores. Our firm does not have the authority to modify or provide input to the selection of
the securities in the model.
• Instances in which you make your own investment selections in a Client-Directed:
Account In such circumstances, our Firm does not screen for the lowest mutual fund share class
available.
Regulatory Fees
To facilitate the execution of trades, regulatory Trading Activity Fees (TAF) are added to applicable
sales transactions. The Securities and Exchange Commission (SEC) regulatory fee is assessed on
client accounts for sell transactions, and a FINRA fee is assessed on client accounts for sell
transactions, for certain covered securities. This fee is not charged by our Firm but is assessed and
collected by the custodian. The Custodians that our Firm uses, are FINRA member firms. These fees
recover the costs incurred by the SEC and FINRA, for supervising and regulating the securities markets
and securities professionals. The fee rates vary depending on the type of transaction and the size of
that transaction.
For more information on the SEC and FINRA fees, please visit their websites:
www.sec.gov/fast-answers/answerssec31htm.html
www.finra.org/industry/trading-activity-fee
ITEM 6 - PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge advisory fees on a share of the capital appreciation of the funds or securities in a
client account (so-called performance-based fees). Our advisory-fee compensation is charged only as
disclosed above in Fees and Compensation.
ITEM 7 - TYPES OF CLIENTS
We provide investment advice to individuals, high-net-worth individuals, families, small businesses,
pensions, foundations, trusts and estates. Our minimum initial account value is $5,500; however, we
may accept accounts for less than the minimum.
Our Retirement Plan Services are available to clients that are sponsors or other fiduciaries to plans,
including 401(k), 457(b), 403(b) and 401(a) plans. Plans include participant-directed defined
contribution plans and defined benefit plans. Plans may or may not be subject to ERISA.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Overview
We seek to recommend investment strategies that will give a client a diversified portfolio consistent with
the client’s investment objective. We do this by analyzing the various securities, investment strategies,
and third-party management firms. The goal is to identify a client’s risk tolerance, and then find a
manager with the maximum expected return for that level of risk.
Our investment strategies and advice may vary depending upon each client's specific financial situation.
As such, we determine investments and allocations based upon your predefined objectives, risk
tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
19 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
We utilize both fundamental and technical analysis. We gather our information from a broad array of
financial resources including financial newspapers, magazines, research prepared by others, corporate
rating services, company press releases, annual reports, prospectuses and filings with the Securities
and Exchange Commission.
We determine how to allocate assets among the various asset classes based on the client’s investment
strategy that is chosen, prevailing economic conditions and our determination of where we are in the
economic cycle. Potential risks and opportunities are weighed to determine to what degree the portfolio
should be invested.
From time-to-time, market conditions may cause your account to vary from the established allocation.
To remain consistent with the asset allocation guidelines established, your account is monitored on an
ongoing basis and rebalanced to the original allocation, or if deemed beneficial, to a new allocation
based on the then prevailing economic conditions and within the guidelines of the chosen investment
strategy.
In addition to the rebalancing, overall market conditions and microeconomic factors that affect specific
holdings in your account may trigger changes in allocation. Your account may also receive informal
reviews more frequently.
Investment Philosophy
Prior to making recommendations, we determine your financial status, needs, time horizon, investment
objectives, risk tolerance, and tax status. From this, we create an investor profile and general asset
allocation target. While we believe asset allocation is a key factor affecting long-term rate of return, we
also believe fundamental research and securities selection are vital. To that end, we select from a
narrow, refined list of institutional fund managers known for excellence in their respective disciplines.
We focus primarily on the people, processes, research, consistency, and culture rather than simply
recent “high performance” or “track record”.
As much as reasonably possible, we strive to:
• Diversify strategically with non-correlating assets.
• Balance between growth and value styles.
• Diversify globally.
• Rebalance as markets change.
• Manage for tax efficient returns wherever possible.
Portfolios
Trilogy Capital offers strategic portfolios designed to be risk based. The portfolios all have different
levels of risk/return trade-off (potential return that can be gained with the amount of risk taken). The
risk/return trade-off is based upon the client’s risk tolerance, financial planning needs and/or financial
goals. Each of these investment strategies are globally diversified to help reduce specific company,
sector, or asset class risk. These core strategies are evaluated on long term performance. This means
our Firm is evaluating how portfolios do over three-, five- and ten-year periods as opposed to shorter
timeframes. Below are the Portfolio series offered:
✓ Core Portfolio Series: A family of investment strategies including both strategic and tactically-
managed portfolios focused on globally-balanced strategies, intended to span broad market
exposure not focused on any one sector or geographic region.
✓ Select Portfolio Series: A family of investment strategies focused on actively managed
portfolios of sector or strategy focused securities. These strategies seek to provide investors
with non-correlated returns to the Core series as well as potential alpha as compared to
20 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
standard benchmark. Additional risk factors are noted below for certain portfolios and potential
investors need to meet certain criteria to invest in some of the non-traditional investment
portfolios.
✓ Foundation Portfolio Series: A family of investment strategies focused on portfolios for
smaller accounts. These strategies are designed for investors who cannot meet the minimums
for the Core series and would still like access to globally-invested, actively – rebalanced
strategy.
✓ Continuity Portfolio Series: An asset management arrangement by which we oversee long-
term held assets such as individual bonds and other income-producing strategies. These
portfolios will often require less active management due to the buy-and-hold strategy.
While non-traditional investments may offer potential benefits when used in conjunction with traditional
stock and bond portfolios there are additional risks to consider. For example, some non-traditional
strategies will utilize ETFs with exposure to commodities and the use of leverage to meet their portfolio
objectives. As with any investment, it is very important to read prospectus information and work with
your advisor to educate yourself on the potential risks and rewards of the strategies that may be
considered for inclusion for your portfolio. Refer to Risk of Loss section below for additional information.
Sub-Advisor, Independent Third-Party Manager & Investment Subscription Services
We seek to recommend investment strategies that will give a client a diversified portfolio consistent with
the Client’s investment objective. We do this by analyzing the various securities, investment strategies,
and third-party management firms. The goal is to identify a Client’s risk tolerance, and then find a
manager with the maximum expected return for that level of risk.
We examine the experience, expertise, investment philosophies and past performance of
independent, third-party managers in an attempt to determine if that Manager has demonstrated an
ability to invest over a period of time and in different economic conditions. We monitor the Managers’
underlying holdings, strategies, concentrations, and leverage as part of our overall periodic risk
assessment. Additionally, as part of our due-diligence process, we survey the Managers’ compliance
and business enterprise risks.
A risk of investing with a third-party Manager who has been successful in the past is that he/she may
not be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a managers’ portfolio, there is also a risk that the Manager may deviate from the stated
investment mandate or strategy of the portfolio, making it a less suitable investment for our clients.
Moreover, as we do not control the Managers’ daily business and compliance operations, we may be
unaware of the lack of internal controls necessary to prevent business, regulatory or reputational
deficiencies.
Our Firm does engage the services of unaffiliated and independent registered investment advisor(s)
(“Signal Providers”) to receive buy and sell signals, research, or other information that the Firm uses to
manage a particular strategy/portfolio. Such Signal Providers will not act as fiduciaries with respect to
any client as they are engaged to provide market-related services to our Firm. In providing individualized
investment advice, our Firm will invest a client’s assets in accordance with the recommendations of one
or more Signal Providers or may invest the account in any manner it deems appropriate based on the
client’s personal objectives. All fees incurred by the subscription to various Signal Providers are paid
by Trilogy (as a percentage of the fees generated within a particular strategy). Thus, a portion of the
advisory fee paid by a client to Trilogy may be used to compensate such third-party providers or
consultants.
Risk of Loss
21 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
Clients must understand that past performance is not indicative of future results. Therefore, current,
and prospective clients should never assume that future performance of any specific investment or
investment strategy will be profitable. Investing in securities involves risk of loss. Further, depending
on the different types of investments there will be varying degrees of risk. Clients and prospective
clients should be prepared to bear investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our Firm is unable to represent,
guarantee, or even imply that our services and methods of analysis can or will predict future results,
successfully identify market tops or bottoms, or insulate you from losses due to market corrections or
declines. Investors should be aware that accounts are subject to the following risks:
Market Risk - Even a long-term investment approach cannot guarantee a profit. Economic,
political, and issuer-specific events will cause the value of securities to rise or fall. Because the
value of investment portfolios will fluctuate, there is the risk that you will lose money and your
investment may be worth more or less upon liquidation.
Foreign Securities and Currency Risk - Investments in international and emerging-market
securities include exposure to risks such as currency fluctuations, foreign taxes and regulations,
and the potential for illiquid markets and political instability.
Capitalization Risk - Small-cap and mid-cap companies may be hindered as a result of limited
resources or less diverse products or services, and their stocks have historically been more volatile
than the stocks of larger, more established companies.
Interest Rate Risk - In a rising rate environment, the value of fixed-income securities generally
declines, and the value of equity securities may be adversely affected.
Credit Risk - Credit risk is the risk that the issuer of a security may be unable to make interest
payments and/or repay principal when due. A downgrade to an issuer’s credit rating or a perceived
change in an issuer’s financial strength may affect a security’s value and, thus, impact the fund’s
performance.
Securities Lending Risk - Securities lending involves the risk that the fund loses money because
the borrower fails to return the securities in a timely manner or at all. The fund could also lose
money if the value of the collateral provided for loaned securities, or the value of the investments
made with the cash collateral, falls. These events could also trigger adverse tax consequences for
the fund.
Exchange-Traded Funds - ETFs face market-trading risks, including the potential lack of an
active market for shares, losses from trading in the secondary markets and disruption in the
creation/redemption process of the ETF. Any of these factors may lead to the fund’s shares trading
at either a premium or a discount to its “net asset value.”
Performance of Underlying Managers - We select the mutual funds and ETFs in the asset
allocation portfolios. However, we depend on the manager of such funds to select individual
investments in accordance with their stated investment strategy.
Liquidity Risk - Liquidity risk exists when particular investments would be difficult to purchase or
sell, possibly preventing clients from selling such securities at an advantageous time or price.
Derivative Risk - Derivatives are securities, such as futures contracts, whose value is derived
from that of other securities or indices. Derivatives can be used for hedging (attempting to reduce
risk by offsetting one investment position with another) or non-hedging purposes. Hedging with
22 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
derivatives may increase expenses, and there is no guarantee that a hedging strategy will achieve
the desired results.
Bond Mutual Funds and Laddered Individual Bonds - A laddered individual bond portfolio is
comprised of individual bonds where each bond or series of bonds features strategically staggered
maturity dates at regular intervals. As each bond or series of bonds matures, proceeds are used
to purchase new bonds to continue the bond ladder, or they are used as income. Both laddered
individual bonds held in a laddered bond portfolio and bond funds generally have higher risks than
money market funds, largely because they typically pursue strategies aimed at producing higher
returns. Unlike money market funds, the SEC’s rules do not restrict bond funds and laddered
individual bonds to high quality or short‐term investments. Because there are many different types
of bonds, bond funds and laddered individual bonds, they can vary dramatically in their risks and
rewards. Some of the risks associated with bond funds and laddered individual bonds include:
Interest Rate Risk - Interest rate risk refers to the risk that the market value of bonds will go down
when interest rates go up. Because of this risk, investors can lose money in any bond fund or
laddered individual bond portfolio, if a bond were sold before its maturity date. Interest rate risk
applies to investments in insured bonds and U.S. Treasury Bonds. Longer‐term bonds and bond
funds tend to have higher interest rate risks.
Credit Risk - Credit risk refers to the risk that companies or other issuers may fail to pay their
debts (including the debt owed to holders of their bonds). Consequently, this affects individual
bond ladders, mutual funds, and exchange‐traded funds (ETFs) that hold these bonds. Credit risk
is less of a factor in investments including insured bonds or U.S. Treasury Bonds. By contrast,
those that invest in the bonds of companies with poor credit ratings generally will be subject to
higher risk.
Prepayment Risk - Issuers may choose to pay off debt earlier than the stated maturity date on a
bond. For example, if interest rates fall, a bond issuer may decide to “retire” its debt and issue new
bonds that pay a lower rate. When this happens, proceeds from the sale of individual bonds or a
bond fund may not be able to be reinvested in an investment with as high a return or yield.
Cybersecurity Risk - In addition to the Material Investment Risks listed above, investing involves
various operational and “cybersecurity” risks. These risks include both intentional and
unintentional events at our firm or one of its third-party counterparties or service providers, that
may result in a loss or corruption of data, result in the unauthorized release or other misuse of
confidential information, and generally compromise our Firm’s ability to conduct its business. A
cybersecurity breach may also result in a third-party obtaining unauthorized access to our clients’
information, including social security numbers, home addresses, account numbers, account
balances, and account holdings. Our Firm has established business continuity plans and risk
management systems designed to reduce the risks associated with cybersecurity breaches.
However, there are inherent limitations in these plans and systems, including that certain risks
may not have been identified, in large part because different or unknown threats may emerge in
the future. As such, there is no guarantee that such efforts will succeed, especially because our
Firm does not directly control the cybersecurity systems of our third-party service providers. There
is also a risk that cybersecurity breaches may not be detected.
Responsible Investing and ESG Risk - Clients utilizing responsible investing strategies and
environment, social responsibility, and corporate governance (ESG) factors may underperform
strategies which do not utilize responsible investing and ESG considerations. Responsible
investing and ESG strategies may operate by either excluding the investments of certain issuers
or by selecting investments based on their compliance with factors such as ESG. This strategy
may exclude certain sectors or industries from a client’s portfolio, potentially negatively affecting
23 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
the client’s investment performance if the excluded sector or industry outperforms. Responsible
investing and ESG are subjective by nature, and our Firm may rely on analysis and ‘scores’
provided by third parties in determining whether an issuer meets our Firm’s standards for inclusion
or exclusion. A client’s perception may differ from our Firm or a third parties on how to judge an
issuers adherence to responsible investing principles.
Commodities Risk – Our Firm’s use of commodities in a client’s portfolio would be limited to
ETF’s and only investments approved on our recommended Custodian’s platform. Investments in
commodity-linked investments, including commodity derivatives, may subject the Account to
greater volatility than investments in traditional securities. To the extent a strategy concentrates
assets in a particular sector of the commodities market (such as oil, metal, Bitcoin, environmental
or agricultural products), it may be more susceptible to risks associated with those sectors. The
prices for commodities in those sectors may fluctuate widely due to factors such as supply and
demand disruptions in major producing or consuming regions, and governmental regulatory
policies. Further, ability to invest in certain commodity interests may be limited due to applicable
regulations pertaining to position limits.
Use of leveraged mutual funds and/or ETFs - Leveraged mutual funds or ETFs are utilized for
certain clients where the use of such leveraged products is suitable pursuant to each client’s
investment profile. The leveraged funds are a component part of many other investment holdings
to enable proper diversification of a client’s portfolio. The funds are utilized when the equity market
is experiencing a definable bullish, upward trend. We will reduce or eliminate the leveraged
exposure when our proprietary tactical asset allocation model indicates that a bear market is
imminent. There are risks associated with investing in these leveraged products. When using a
leveraged product, you are taking on additional risk in order to make more profit. While returns
can increase in multiples for products that use leverage or borrowed dollars, there is also a risk
that this leverage creates magnified capital losses. Leverage products carry high internal expense
ratios. When held for longer than a few days, this cost can significantly affect returns. For example,
investing in a 2X leveraged fund held for multiple days should not expect returns of 30% if the
index it tracks increases by 15%. These internal expenses can decrease a fund’s return when the
fund earns a lesser return on the investment than the cost of the leverage.
Option Risk- Variable degree of risk. Transactions in options carry a high degree of risk. Purchasers
and sellers of options should familiarize themselves with the type of option (i.e., put or call) which
they contemplate trading and the associated risks. Traders of options should calculate the extent to
which the value of the options must increase for the position to become profitable, taking into
account the premium and all transaction costs.
• The purchaser of options may offset or exercise the options or allow the options to expire.
The exercise of an option results either in a cash settlement or in the purchaser acquiring or
delivering the underlying interest. If the option is on a future, the purchaser will acquire a
futures position with associated liabilities for margin (see the section on Futures below). If
the purchased options expire worthless, the purchaser will suffer a total loss of the
investment. In purchasing deep out-of-the-money options, the purchaser should be aware
that the chance of such options becoming profitable ordinarily is remote.
• Selling ("writing" or "granting") an option generally entails considerably greater risk than
purchasing options. Although the premium received by the seller is fixed, the seller may
sustain a loss well in excess of that amount. The seller will be liable for additional margin to
maintain the position if the market moves unfavorably. The seller will also be exposed to the
risk of the purchaser exercising the option and the seller being obligated to either settle the
option in cash or to acquire or deliver the underlying interest. If the option is on a future, the
seller will acquire a position in a future with associated liabilities for margin (see the section
on Futures below). If the option is "covered" by the seller holding a corresponding position
in the underlying interest or a future or another option, the risk may be reduced. If the option
is not covered, the risk of loss can be unlimited.
24 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
• Certain exchanges in some jurisdictions permit deferred payment of the option premium,
exposing the purchaser to liability for margin payments not exceeding the amount of the
premium. The purchaser is still subject to the risk of losing the premium and transaction
costs. When the option is exercised or expires, the purchaser is responsible for any unpaid
premium outstanding at that time.
Interval Fund Risk - Where suitable, our Firm may utilize interval funds in client portfolios. An
interval fund is a non-traditional type of closed-end mutual fund that periodically offers to buy back
a percentage of outstanding shares from shareholders. Investments in an interval fund involve
additional risk, including lack of liquidity and restrictions on withdrawals at the fund sponsor’s sole
discretion. During any time periods outside of the specified repurchase offer window(s), investors
will be unable to sell their shares of the interval fund. There is no assurance that an investor will be
able to tender shares when or in the amount desired. There can also be situations where an interval
fund has a limited amount of capacity to repurchase shares and may not be able to fulfill all purchase
orders. In addition, the eventual sale price for the interval fund could be less than the interval fund
value on the date that the sale was requested. While an internal fund periodically offers to
repurchase a portion of its securities, there is no guarantee that investors may sell their shares at
any given time or in the desired amount. As interval funds can expose investors to liquidity risk,
investors should consider interval fund shares to be an illiquid investment. Typically, the interval
funds are not listed on any securities exchange and are not publicly traded. Thus, there is no
secondary market for the fund's shares. Because these types of investments involve certain
additional risk, these funds will only be utilized when consistent with a client's investment objectives,
individual situation, suitability, tolerance for risk and liquidity needs. Investment should be avoided
where an investor has a short-term investing horizon and/or cannot bear the loss of some, or all, of
the investment. The fund sponsor determines the fund price which investors will transact at based
solely on its internal policies and procedures for valuing the non-traded assets withing the fund.
There can be no assurance that an interval fund investment will prove profitable or successful. In
light of these enhanced risks, a client may direct our Firm, in writing, not to employ any or all such
strategies for the client's account. Certain Traded Interval Funds can be purchased by our Firm
directly with the Client’s custodian without any prior authorization from the client. In these cases,
our Firm will purchase these interval funds on a discretionary basis only when it deems the
investments to be suitable for the client. In other cases, certain Non-Traded Interval Funds required
the client to execute fund documents in order to invest. In these situations, our Firm will not be able
to purchase the Non-Traded Interval Funds on a discretionary basis. Both Traded and Non-Traded
Interval Funds are subject to all of the risks and limitations outlined above.
Energy Sector Risk - The profitability of companies in the energy sector is related to worldwide
energy prices, exploration, and production spending. Such companies also are subject to risks of
changes in exchange rates, government regulation, world events, depletion of resources and
economic conditions, as well as market, economic and political risks of the countries where energy
companies are located or do business. Oil and gas exploration and production can be significantly
affected by natural disasters. Oil exploration and production companies may be adversely affected
by changes in exchange rates, interest rates, government regulation, world events, and economic
conditions. Oil exploration and production companies may be at risk for environmental damage
claims.
Artificial Intelligence and Machine Learning - Certain service providers utilized by the Firm to
service client accounts have artificial intelligence components, such as our client relationship
management system that utilizes artificial intelligence to summarize client meeting notes. The use
of artificial intelligence and machine learning includes increased risk of data inaccuracies and
security vulnerabilities. Due to the rapid advancement of machine learning technologies, future
risks related to artificial intelligence are unpredictable. As a measure to mitigate these risks to our
25 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
clients, our Firm performs periodic due diligence of our service providers for assurance that the
service providers have appropriate controls in place to protect our clients’ information and to limit
data inaccuracies when artificial intelligence is used by the service provider.
Use of Margin: There may be times when a client decides to use margin in their account. Use of
margin in an investment advisory account can increase a client’s asset-based advisory fee. If
margin is used to purchase additional securities, for instance, the total value of eligible account
assets (to which the Firm advisory fee is applied) will also increase. Notably, the opportunity to
increase assets via margin debt presents a potential conflict of interest for Trilogy Capital. We
recognize that margin debt is not suitable for all investors. It is our practice to recommend that
clients utilize such financing in a prudent manner (if at all). Buying securities on margin also
subjects clients to additional costs and risks that should be carefully considered before opening a
margin account.
ITEM 9 - DISCIPLINARY INFORMATION
Trilogy does not have any legal, financial, or other “disciplinary” item to report.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Insurance
An affiliated entity, Trilogy Financial is a licensed insurance agency with various States. Investment
Advisor Representatives (“IAR”) of Trilogy may act as agents appointed with various life, disability, or
other insurance companies, receive commissions, trails, or other compensation from the respective
product sponsors and/or as a result of effecting insurance transactions for clients. However, clients
should note that they are under no obligation to purchase any insurance products through Trilogy or its
IAR. Please note that IARs spend less than 10% of their time on business relating to Insurance.
Broker Dealer/Other Registered Investment Advisor Affiliations
Trilogy is not a broker/dealer, but some of our Investment Advisor Representatives (“IAR”) are
registered representatives of LPL Financial LLC (“LPL”), a full-service broker-dealer, member
FINRA/SIPC, which compensates them for effecting securities transactions. When placing securities
transactions through LPL in their capacity as registered representatives, they will earn sales
commissions. Because some of the IARs are dually registered representatives and agents of LPL and
Trilogy, LPL has certain supervisory and administrative duties pursuant to the requirements of FINRA
Conduct Rule 3280. LPL and Trilogy are not affiliated companies. Some of the IARs of Trilogy spend a
portion their time in connection with broker/dealer activities. A select number of our Firm’s IARs are
dually registered as Investment Advisor Representatives under LPL Financials’ RIA. These select
dually registered individuals participate in the Retirement Plan Consulting Professional program under
the LPL RIA. The dual affiliation is required to service only legacy retirement plan account(s) held at
LPL.
As a broker-dealer, LPL engages in a broad range of activities normally associated with securities
brokerage firms. Pursuant to the investment advice given by Trilogy or its IARs, investments in
securities may be recommended for clients. If LPL is selected as the broker-dealer, LPL and its
registered representatives, including some of the IARs of Trilogy, may individually receive commissions
for executing securities transactions.
You are advised that if LPL is selected as the broker-dealer, the transaction charges may be higher or
lower than the charges you may pay if the transactions were executed at other broker/dealers. You
should note, however, that you are under no obligation to purchase securities through IARs of Trilogy
or LPL.
26 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
Moreover, you should note that under the rules and regulations of FINRA, LPL has an obligation to
maintain certain client records and perform other functions regarding certain aspects of the investment
advisory activities of its registered representatives. These obligations require LPL to coordinate with,
and have the cooperation of its registered representatives that operate as, or are otherwise associated
with, investment advisors other than LPL. Accordingly, LPL may limit the use of certain custodial and
brokerage arrangements available to clients of Trilogy and LPL may collect, as paying agent of Trilogy,
the investment advisory fee remitted to Trilogy by the account custodian. LPL may retain a portion of
the investment advisory fee you pay, as a charge for the functions it performs, and such portion may be
further re-allowed to other registered representatives of LPL. The charge will not increase the advisory
fee you have agreed to pay Trilogy.
Some of the IARs of Trilogy, in their capacity as registered representatives of LPL, or as agents
appointed with various life, disability or other insurance companies, receive insurance commissions, fee
trails, or other compensation from the respective product sponsors and/or as a result of effecting
securities transactions for clients. However, clients should note that they are under no obligation to
purchase any investment products through Trilogy’s representatives.
As a result of the relationship with LPL, LPL Financial may have access to certain confidential
information (e.g., financial information, investment objectives, transactions and holdings) about Trilogy
Capital’s clients, even if client does not establish any account through LPL. If you would like a copy of
the LPL Financial privacy policy, please contact our firm’s CCO. The contact information for the CCO
can be found on the Cover Page of this Brochure.
Please refer to Item 12 for a discussion of the benefits Trilogy Capital may receive from LPL Financial
and the conflicts of interest associated with receipt of such benefits.
Schwab Advisor Services Advisory Board Membership
Jeff Motske, President of Trilogy Capital serves on the Schwab Advisor Services Advisory Board (the
“Advisory Board”). As described under Item 12 of this Form ADV, Trilogy Capital recommends clients
establish brokerage accounts with Charles Schwab & Co., Inc. (“Schwab”) to maintain custody of the
clients’ assets and effect trades for their accounts. The Advisory Board consists of representatives of
independent investment advisory firms who have been invited by Schwab management to participate
in meetings and discussions of Schwab Advisor Services’ services for independent investment advisory
firms and their clients. Advisory Board members enter into nondisclosure agreements with Schwab
under which they agree not to disclose confidential information shared with them. This information
generally does not include material nonpublic information about the Charles Schwab Corporation,
whose common stock is listed for trading on the New York Stock Exchange (symbol SCHW). The
Advisory Board meets in person or virtually approximately twice per year and has periodic conference
calls scheduled as needed. Advisory Board members are not compensated by Schwab for their service,
but Schwab does pay for or reimburse Advisory Board members’ travel, lodging, meals and other
incidental expenses incurred in attending Advisory Board meetings.
Benefits to Investment Advisor Representatives
Trilogy Capital and its related person Trilogy Financial provide various benefits to Registered Persons
(IARs) that are new to the Trilogy Capital to assist the Advisor with the costs associated with
transitioning his or her business to the Trilogy Capital. The amount of the benefits are in some cases
significant in relation to the overall revenue earned or compensation received by the IAR at his/her prior
firm. Such payments are generally based on the size of the IAR’s business established at his/her prior
firm and/or assets under management with Trilogy Capital. Please refer to the relevant Part 2B
brochure supplement for more information about the specific benefits your IAR receives.
27 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
These benefits are provided to persons of Trilogy in their capacity as IARs of Trilogy. However, the
receipt of benefits by such IARs creates conflicts of interest relating to Trilogy’s advisory business
because it creates a financial incentive for Trilogy’s IARs to recommend that its clients maintain their
accounts with Trilogy. In certain instances, the receipt of such benefits is dependent on as IAR
maintaining its clients’ assets with Trilogy therefore Trilogy has an incentive to recommend that clients
maintain their account with Trilogy in order to generate such benefits.
Trilogy attempts to mitigate these conflicts of interest by evaluating and recommending that clients use
Trilogy’s services based on the benefits that such services provide to our clients, rather than the benefits
earned by any Trilogy Capital IAR. Trilogy and its IARs will always act in the best interest of their clients
when recommending advisory services.
Sub-Advisor Relationships
As described in Item 4 – Advisory Business and Item 5 – Fees and Compensation, Trilogy has formed
relationships with independent, investment advisors to serve as sub-advisors. When we utilize a third-
party Manager, you need to know that our firm will pay the Manager a portion of the total fee billed to
the Client.
Promoter Arrangements
Trilogy has promoter agreements with unaffiliated registered investment advisory firms, where Trilogy
is a promoter for the named firm. Such a promoter arrangement, if any, is on a per client basis, and the
client along with Trilogy and the unaffiliated firm executes a disclosure notifying them of the particulars
of such an arrangement.
Trilogy’s promoter agreements are with firms only and Trilogy does not have any agreements and
arrangements with individuals whether licensed or otherwise.
Outside Business Activities
Investment Advisory Representatives (“IAR”) of Trilogy Capital have properly disclosed outside
business activities where they act in the capacity of an attorney, insurance agent, registered
representative or mortgage broker. At no time should any IAR of Trilogy Capital discuss or provide these
services while acting in the capacity as an IAR of Trilogy Capital.
ITEM 11 - CODE OF ETHICS PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
Trilogy and persons associated with us are allowed to invest for their own accounts or to have a financial
interest in the same securities or other investments that we recommend or acquire for your account,
and may engage in transactions that are the same as or different than transactions recommended to or
made for your account. This creates the potential for a conflict of interest. We recognize the fiduciary
responsibility to place your interests first and have established policies in this regard to avoid any
potential conflicts of interest.
We have developed and implemented a Code of Ethics that sets forth standards of conduct expected
of our advisory personnel to mitigate this conflict of interest. The Code of Ethics addresses, among
other things, personal trading, gifts, the prohibition against the use of inside information and other
situations where there is a possibility for conflicts of interest.
The Code of Ethics is designed to protect our clients by deterring misconduct, educate personnel
regarding the firm’s expectations and laws governing their conduct, remind personnel that they are in a
position of trust and must act with complete propriety at all times, protect the reputation of Trilogy, guard
28 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
against violation of the securities laws, and establish procedures for personnel to follow so that we may
determine whether their personnel are complying with the firm’s ethical principles.
We have established the following restrictions in order to ensure our firm’s fiduciary responsibilities:
1. No director, officer or employee of Trilogy shall prefer his or her own interest to that of the
advisory client.
2. We maintain a list of all securities holdings, and anyone associated with this advisory practice
with access to advisory recommendations. These holdings are reviewed on a regular basis by
an appropriate officer/individual of Trilogy.
3. We emphasize the unrestricted right of the client to decline to implement any advice rendered,
except in situations where we are granted discretionary authority of the client’s account.
4. We emphasize the unrestricted right of the client to select and choose any broker-dealer
(except in situations where we are granted discretionary authority) he or she wishes.
5. We require that all individuals must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
6. Any individual not in observance of the above may be subject to termination.
You may request a complete copy of our Code by contacting us at the address, telephone, or email on
the cover page of this Part 2; Attn: Chief Compliance Officer.
ITEM 12 - BROKERAGE PRACTICES
Trilogy does not maintain custody of your assets on which we advise, although we may be deemed to
have custody of your assets if you give us authority to withdraw assets from your account (see Item
15—Custody, below). Your assets must be maintained in an account at a “qualified custodian,”
generally a broker-dealer or bank. We refer to our relationships with Charles Schwab & Co. (“Schwab”),
Inc and LPL Financial combined as the Custodian (“the Custodian”), both broker-dealers registered with
the Securities and Exchange Commission and a member of FINRA and SIPC.
We are independently owned and operated and not affiliated with Custodian. Custodian will act solely
as a broker-dealer and not as an investment advisor to you. It will have no discretion over your account
and will act solely on instructions it receives from us [or you]. Custodian has no responsibility for our
services and undertakes no duty to you to monitor our firm’s management of your account or other
services we provide to you. Custodian will hold your assets in a brokerage account and buy and sell
securities and execute other transactions when we [or you] instruct them to. (Please see the disclosure
under Item 14 below.)
We are independently owned and operated and are not affiliated with either Custodian. Either Custodian
will hold your assets in a brokerage account and buy and sell securities when we instruct them to. While
we require that you use either Custodian as custodian/broker, you will decide whether to do so and will
open your account with Custodian by entering into an account agreement directly with them. Conflicts
of interest associated with this arrangement are described below as well as in Item 14 (Client referrals
and other compensation). You should consider these conflicts of interest when selecting your custodian.
We do not open the account for you, although we may assist you in doing so. If you do not wish to place
your assets with Custodian, then we cannot manage your account. Even though your account is
maintained at Custodian, and we anticipate that most trades will be executed through Custodian, we
can still use other brokers to execute trades for your account as described below.
How we select brokers/custodians
29 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
We seek to use custodians/brokers that will hold your assets and execute transactions. When
considering whether the terms that Custodian provide are, overall, most advantageous to you when
compared with other available providers and their services, we take consider a wide range of factors,
including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
[ETFs], etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, security and stability
• Prior service to us and our clients
• Services delivered or paid for by Schwab
• Availability of other products and services that benefit us, as discussed below (see “Products
and services available to us from Schwab”)
Your brokerage and custody costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, many mutual funds and
ETFs) may not incur Schwab commissions or transaction fees. Schwab are also compensated by
earning interest on the uninvested cash in your account.
Although we are not required to execute all trades through Schwab, we have determined that having
Schwab execute most trades is consistent with our duty to seek “best execution” of your trades. Best
execution means the most favorable terms for a transaction based on all relevant factors, including
those listed above (see “How we select brokers/custodians”). By using another broker or dealer you
may pay lower transaction costs.
Services that benefit you. Schwab’s institutional brokerage services include access to a broad
Products and services available to us from Schwab:
•
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory
firms like us. They provide us and our clients with access to their institutional brokerage services
(trading, custody, reporting, and related services), many of which are not typically available to Schwab
retail customers. However, certain retail investors may be able to get institutional brokerage services
from Schwab without going through us.
Schwab also makes available various support services. Some of those services help us manage
•
or administer our clients’ accounts, while others help us manage and grow our business. Schwab’s
support services are generally available on an unsolicited basis (we don’t have to request them) and at
no charge to us. Following is a more detailed description of Schwab’s support services:
•
range of investment products, execution of securities transactions, and custody of client assets.
30 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
The investment products available through Schwab include some to which we might not
•
otherwise have access or that would require a significantly higher minimum initial investment by our
clients.
•
Schwab’s services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
•
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts and operating our firm. They include
investment research, both Schwab’s own and that of third parties. We use this research to service all
or a substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and related compliance needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Our interest in Schwab’s services
We believe that taken in the aggregate, our recommendation of Schwab as custodian and broker is in
the best interests of our clients. Our selection is primarily supported by the scope, quality, and price of
Schwab’s services (see “How we select brokers/ custodians”) and not Schwab’s services that benefit
only us.
There is no direct link between our participation in the program and the investment advice we give to
our clients, although we receive economic benefits through our participation in the program that are
typically not available to any other independent investment advisors participating in the program. These
benefits include the following products and services (provided without cost or at a discount): receipt of
duplicate Client statements and confirmations; research related products and tools; consulting services;
access to a trading desk serving advisor participants; access to block trading (which provides the ability
to aggregate securities transactions for execution and then allocate the appropriate shares to Client
accounts); the ability to have advisory fees deducted directly from Client accounts; access to an
electronic communications network for Client order entry and account information; access to mutual
funds with no transaction fees and to certain institutional money managers; and discounts on
compliance, marketing, research, technology, and practice management products or services provided
to us by third party vendors. Schwab may also have paid for business consulting and professional
services received by some of our related persons. Some of the products and services made available
by Schwab through the program may benefit us but may not benefit your account. These products or
services may assist us in managing and administering your account, including accounts not maintained
at Schwab. Other services made available by Schwab are intended to help us manage and further
develop our business enterprise. The benefits received by our firm or our personnel through
31 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
participation in the program do not depend on the amount of brokerage transactions directed to Schwab.
As part of our fiduciary duties to clients, we endeavor at all times to put the interests of our clients first.
You should be aware, however, that the receipt of economic benefits by our Firm or our related persons
in and of itself creates a conflict of interest and may indirectly influence our choice of Schwab for custody
and brokerage services.
In the event you request us to recommend a broker/dealer custodian for execution and/or custodial
services, we generally recommend your account to be maintained at Schwab. We may recommend that
you establish accounts with Schwab to maintain custody of your assets and to effect trades for your
accounts. You are under no obligation to act upon any recommendations, and if you elect to act upon
any recommendations, you are under no obligation to place the transactions through any broker/dealer
we recommend. Our recommendation is generally based on the broker’s cost and fees, skills,
reputation, dependability and compatibility with the client. You may be able to obtain lower commissions
and fees from other brokers and the value of products, research and services given to us is not a factor
in determining the selection of broker/dealer or the reasonableness of their commissions.
Recommendation of LPL Financial
Trilogy Capital will generally recommend and request that clients establish a brokerage account with
LPL Financial to maintain custody of clients’ assets and to effect trades for their accounts. LPL Financial
provides brokerage and custodial services to independent investment advisory firms, including Trilogy
Capital. For Trilogy Capital’s accounts custodied at LPL Financial, LPL Financial generally is
compensated by clients through commissions, trails, or other transaction-based fees for trades that are
executed through LPL Financial or that settle into LPL Financial accounts. For IRA accounts, LPL
Financial generally charges account maintenance fees. In addition, LPL Financial also charges clients
miscellaneous fees and charges, such as account transfer fees. LPL Financial charges Trilogy Capital
an asset-based administration fee for administrative services provided by LPL Financial. Such
administration fees are not directly borne by clients, but may be taken into account when Trilogy Capital
negotiates its advisory fee with clients.
While LPL Financial does not participate in, or influence the formulation of, the investment advice Trilogy
Capital provides, certain supervised persons of Trilogy Capital are Dually Registered Persons. Dually
Registered Persons are restricted by certain FINRA rules and policies from maintaining client accounts
at another custodian or executing client transactions in such client accounts through any broker-dealer
or custodian that is not approved by LPL Financial. As a result, the use of other trading platforms must
be approved not only by Trilogy Capital, but also by LPL Financial.
Clients should also be aware that for accounts where LPL Financial serves as the custodian, Trilogy
Capital is limited to offering services and investment vehicles that are approved by LPL Financial, and
may be prohibited from offering services and investment vehicles that may be available through other
broker-dealers and custodians, some of which may be more suitable for a client’s portfolio than the
services and investment vehicles offered through LPL Financial.
Clients should understand that not all investment advisers require, request or recommend that clients
custody their accounts and trade through specific broker-dealers.
Clients should also understand that LPL Financial is responsible under FINRA rules for supervising
certain business activities of Trilogy Capital and its Dually Registered Persons that are conducted
through broker-dealers and custodians other than LPL Financial. LPL Financial charges a fee for its
oversight of activities conducted through these other broker-dealers and custodians. This arrangement
presents a conflict of interest because Trilogy Capital has a financial incentive to recommend that you
32 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
maintain your account with LPL Financial rather than with another broker-dealer or custodian to avoid
incurring the oversight fee.
LPL Benefits Received by Trilogy Capital Personnel
LPL Financial makes available to Trilogy Capital various products and services designed to assist
Trilogy Capital in managing and administering client accounts. Many of these products and services
may be used to service all or a substantial number of Trilogy Capital’s accounts, including accounts not
held with LPL Financial. These include software and other technology that provide access to client
account data (such as trade confirmation and account statements); facilitate trade execution (and
aggregation and allocation of trade orders for multiple client accounts); provide research, pricing
information and other market data; facilitate payment of Trilogy Capital’s fees from its clients’ accounts;
and assist with back-office functions; recordkeeping and client reporting.
LPL Financial also makes available to Trilogy Capital other services intended to help Trilogy Capital
manage and further develop its business. Some of these services assist Trilogy Capital to better monitor
and service program accounts maintained at LPL Financial, however, many of these services benefit
only Trilogy Capital, for example, services that assist Trilogy Capital in growing its business. These
support services and/or products may be provided without cost, at a discount, and/or at a negotiated
rate, and include practice management-related publications; consulting services; attendance at
conferences and seminars, meetings, and other educational and/or social events; marketing support;
and other products and services used by Trilogy Capital in furtherance of the operation and
development of its investment advisory business.
Where such services are provided by a third party vendor, LPL Financial will either make a payment to
Trilogy Capital to cover the cost of such services, reimburse Trilogy Capital for the cost associated with
the services, or pay the third party vendor directly on behalf of Trilogy Capital.
The products and services described above are provided to Trilogy Capital as part of its overall
relationship with LPL Financial. While as a fiduciary Trilogy Capital endeavors to act in its clients’ best
interests, the receipt of these benefits creates a conflict of interest because Trilogy Capital’s
[requirement, request or recommendation] that clients custody their assets at LPL Financial is based in
part on the benefit to Trilogy Capital of the availability of the foregoing products and services and not
solely on the nature, cost or quality of custody or brokerage services provided by LPL Financial. Trilogy
Capital’s receipt of some of these benefits may be based on the amount of advisory assets custodied
on the LPL Financial platform.
Transition Assistance Benefits
LPL Financial provides various benefits and payments to Dually Registered Persons that are new to
the LPL Financial platform to assist the representative with the costs (including foregone revenues
during account transition) associated with transitioning his or her business to the LPL Financial platform
(collectively referred to as “Transition Assistance”). The proceeds of such Transition Assistance
payments are intended to be used for a variety of purposes, including but not necessarily limited to,
providing working capital to assist in funding the Dually Registered Person’s business, satisfying any
outstanding debt owed to the Dually Registered Person’s prior firm, offsetting account transfer fees
(ACATs) payable to LPL Financial as a result of the Dually Registered Person’s clients transitioning to
LPL Financials’ custodial platform, technology set-up fees, marketing and mailing costs, stationary and
licensure transfer fees, moving expenses, office space expenses, staffing support and termination fees
associated with moving accounts.
The amount of the Transition Assistance payments are often significant in relation to the overall revenue
earned or compensation received by the Dually Registered Person at his/her prior firm. Such payments
33 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
are generally based on the size of the Dually Registered Person’s business established at his/her prior
firm and/or assets under custody on the LPL Financial. Please refer to the relevant Part 2B brochure
supplement for more information about the specific Transition Payments your representative receives.
Transition Assistance payments and other benefits are provided to associated persons of Trilogy Capital
in their capacity as registered representatives of LPL Financial. However, the receipt of Transition
Assistance by such Dually Registered Persons creates conflicts of interest relating to Trilogy Capital’s
advisory business because it creates a financial incentive for Trilogy Capital’s representatives to
recommend that its clients maintain their accounts with LPL Financial. In certain instances, the receipt
of such benefits is dependent on a Dually Registered Person maintaining its clients’ assets with LPL
Financial and therefore Trilogy Capital has an incentive to recommend that clients maintain their
account with LPL Financial in order to generate such benefits.
Trilogy Capital attempts to mitigate these conflicts of interest by evaluating and recommending that
clients use LPL Financial’ s services based on the benefits that such services provide to our clients,
rather than the Transition Assistance earned by any particular Dually Registered Person. Trilogy Capital
considers LPL Financial’s availability of investment research and tools that assist us in making
investment decisions and the competitiveness of the price of those services (commission rates, margin
rates, other fees, etc. and the willingness to negotiate them when recommending or requiring that clients
maintain accounts with LPL Financial. However, clients should be aware of this conflict and take it into
consideration in making a decision whether to custody their assets in a brokerage account at LPL
Financial.
Employer Sponsored Retirement Plans
For employer-sponsored retirement plans with participant-directed investments, clients must maintain
assets in an account at a qualified custodian, generally a broker-dealer, trust company or bank. The
custodian will hold client assets in a brokerage account and buy and sell mutual funds when we instruct
them to. Each Plan Sponsor must decide which custodian to utilize and open accounts with the
custodian by entering account agreements directly with them. The accounts will always be held in the
name of the client and never in Trilogy’s name.
In the event you request us to recommend a Custodian for execution and/or custodial services, we
generally recommend your account to be maintained at the Custodian . We may recommend that you
establish accounts with the Custodian to maintain custody of your assets and to effect trades for your
accounts. You are under no obligation to act upon any recommendations, and if you elect to act upon
any recommendations, you are under no obligation to place the transactions through any Custodian we
recommend. Our recommendation is generally based on the broker’s cost and fees, skills, reputation,
dependability and compatibility with the client. You may be able to obtain lower commissions and fees
from other brokers and the value of products, research and services given to us is not a factor in
determining the selection of Custodian or the reasonableness of their commissions.
We do not select or recommend broker/dealers based upon receiving client referrals from a Custodian
or third-party. We do not routinely recommend, request, or require that you direct us to execute
transaction through a specified broker/dealer. Additionally, we typically do not permit you to direct
brokerage.
We place trades for your account subject to our duty to seek best execution and other fiduciary duties.
We may use a broker/dealer other than your Custodian to execute trades for your account. The practice
of using other broker/dealers may result in additional costs to you so that we are more likely to place
trades through your custodian rather than through other broker/dealers. Your custodian's execution
quality may be different than other broker/dealers.
34 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
We will aggregate trades for ourselves or our associated persons with your trades, providing that the
following conditions are met:
1. Our policy for the aggregation of transactions shall be fully disclosed separately to our existing
clients (if any) and the broker/dealer(s) through which such transactions will be placed.
2. We will not aggregate transactions unless we believe that aggregation is consistent with our
duty to seek the best execution (which includes the duty to seek best price) for you and is
consistent with the terms of our investment advisory agreement with you for which trades are
being aggregated.
3. No advisory client will be favored over any other client; each client that participates in an
aggregated order will participate at the average share price for all our transactions in a given
security on a given business day, with transaction costs based on each client’s participation in
the transaction.
4. We will prepare a written statement (“Allocation Statement”) specifying the participating client
accounts and how to allocate the order among those clients.
5. If the aggregated order is filled in its entirety, it will be allocated among clients in accordance
with the allocation statement; if the order is partially filled, the accounts that did not receive the
previous trade’s positions should be “first in line” to receive the next allocation.
6. Notwithstanding the foregoing, the order may be allocated on a basis different from that
specified in the Allocation Statement if all client accounts receive fair and equitable treatment
and the reason for difference of allocation is explained in writing and is reviewed by our
compliance officer. Our books and records will separately reflect, for each client account, the
orders of which aggregated, the securities held by, and bought for that account.
7. We will receive no additional compensation or remuneration of any kind as a result of the
proposed aggregation; and
8. Individual advice and treatment will be accorded to each advisory client.
As a matter of policy and practice, we do not utilize research, research-related products and other
services obtained from broker-dealers, or third-parties, on a soft-dollar commission basis.
Trade Errors
We have implemented procedures designed to prevent trade errors; however, trade errors in client
accounts cannot always be avoided. Consistent with our fiduciary duty, it is our policy to correct trade
errors in a manner that is in the best interest of our clients. In cases where a client causes the trade
error, the client will be responsible for any loss resulting from the correction. Depending on the specific
circumstances of the trade error, the client may not be able to receive any gains generated as a result
of the error correction. In all situations where the client does not cause the trade error, the client will be
made whole, and we will absorb any loss resulting from the trade error if the error was caused by our
firm. If the error is caused by the Custodian, the Custodian will be responsible for covering all trade
error costs. If an investment gain results from the correcting trade and for accounts custodied at the
Custodian, the gain will be donated to charity. If an investment gain results from the correcting trade
and for accounts custodied at LPL, the gain will be retained by LPL. Please note that our firm will never
benefit or profit from trade errors.
ITEM 13 - REVIEW OF ACCOUNTS
Account Reviews and Reviewers – Investment Supervisory Services
35 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
The underlying securities within the investment supervisory services are regularly monitored. These
reviews will be made by your individual Investment Advisor and are reviewed by the supervisor in
charge. An annual review is usually conducted in person or by telephone.
The purpose of all these reviews is to ensure that the investment plan continues to be implemented in
a manner which matches your objectives and risk tolerances. More-frequent reviews may be triggered
by material changes in variables such as your individual circumstances, or the market, political or
economic environment. You are urged to notify us of any changes in your personal circumstances.
Statements and Reports
Trilogy will have the ability to provide clients with Performance/Position summary reports upon request.
Reports may also be provided at every client meeting.
The custodian for the individual client’s account will also provide clients with an account statement at
least quarterly.
You are urged to compare the reports provided by Trilogy against the account statements you
receive directly from your account custodian.
Coach clients will receive at least quarterly progress calls from our IARs.
Retirement Plan Services
We will contact you at least once a year to review our Retirement Plan Services. It is important that you
discuss any changes in the Plan's demographic information, investment goals, and objectives with your
IAR. Plans may receive written reports directly from their IAR based upon the services being provided,
including any reports evaluating the performance of Plan investment manager(s) or investments.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Our Firm does not currently compensate any individual promoters consistent with the requirements of
applicable law and regulation, including the Advisers Act as well as applicable state/local laws and
regulations.
Trilogy has been engaged as a promoter through an agreement with Stonebridge Capital Advisors,
LLC. In such instance, Trilogy acts as a promoter and receives a portion of the fee paid to this
unaffiliated advisor. This does not raise the fee paid by the client and the client receives all required
disclosure forms disclosing the terms of the promoter relationship at the time the referral is made.
We pay a fee to participate in an online matching program that seeks to match prospective advisory
clients with investment advisers. The program, which is operated by third party unaffiliated lead
generation firms, provides information about investment advisory firms to persons who have expressed
an interest in such firms. The program also provides the name and contact information of such persons
to the advisory firms as potential leads. The fee we pay for being provided with potential leads varies
based on certain factors, including the size of the person’s portfolio, and the fee is payable regardless
of whether the prospect becomes our advisory client.
Benefits of Using LPL as Custodian
Our Firm receives support services and/or products from LPL Financial, many of which assist our Firm
to better monitor and service program accounts maintained at LPL Financial; however, some of the
services and products benefit Trilogy Capital and not client accounts. These support services and/or
products may be received without cost, at a discount, and/or at a negotiated rate, and may include the
following:
36 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
investment-related research
software and other technology that provide access to client account data
compliance and/or practice management-related publications
•
• pricing information and market data
•
•
• attendance at conferences, meetings, and other educational and/or social events
• other products and services used by Trilogy Capital in furtherance of its investment advisory
business operations.
These support services are provided to our Firm based on the overall relationship between Trilogy
Capital and LPL Financial. It is not the result of soft dollar arrangements or any other express
arrangements with LPL Financial that involves the execution of client transactions as a condition to the
receipt of services. We will continue to receive the services regardless of the volume of client
transactions executed with LPL Financial. Clients do not pay more for services as a result of this
arrangement. There is no corresponding commitment made by Trilogy Capital to LPL or any other entity
to invest any specific amount or percentage of client assets in any specific securities as a result of the
arrangement. However, because Advisor receives these benefits from LPL Financial, there is a potential
conflict of interest. The receipt of these products and services presents a financial incentive for Advisor
to recommend that its clients use LPL Financials’ custodial platform rather than another custodian’s
platform.
Benefits provided by Schwab
As disclosed under Brokerage Practices, we participate in Schwab’s institutional customer program,
and we may recommend Schwab to you for custody and brokerage services. There is no direct link
between our participation in the program and the investment advice we give to our clients, although we
receive economic benefits through our participation in the program that are typically not available to any
other independent Investment Advisors participating in the program. These benefits include the
following products and services (provided without cost or at a discount): receipt of duplicate Client
statements and confirmations; research related products and tools; consulting services; access to a
trading desk serving Advisor participants; access to block trading (which provides the ability to
aggregate securities transactions for execution and then allocate the appropriate shares to Client
accounts); the ability to have advisory fees deducted directly from Client accounts; access to an
electronic communications network for Client order entry and account information; research,
technology, and practice management products or services provided to us by third-party vendors. Some
of the products and services made available by Schwab through the program may benefit us but may
not benefit your account. These products or services may assist us in managing and administering
your account, including accounts not maintained at Schwab. Other services made available by Schwab
are intended to help us manage and further develop our business enterprise. The benefits received by
Trilogy or our personnel through participation in the program do not depend on the amount of brokerage
transactions directed to Schwab. As part of our fiduciary duties to clients, we endeavor at all times to
put the interests of our clients first. You should be aware, however, that the receipt of economic benefits
by Trilogy or our related persons in and of itself creates a potential conflict of interest and may indirectly
influence our choice of Schwab for custody and brokerage services.
From time to time, we may receive expense reimbursement for travel and/or marketing expenses from
distributors of investment and/or insurance products. Travel expense reimbursements are typically a
result of attendance at due diligence and/or investment training events hosted by product sponsors.
Marketing-expense reimbursements are typically the result of informal expense sharing arrangements
in which product sponsors may underwrite costs incurred for marketing such as advertising, publishing
and seminar expenses. Although receipt of these travel and marketing expense reimbursements are
not predicated upon specific sales quotas, the product sponsor reimbursements are typically made by
those sponsors for whom sales have been made or it is anticipated sales will be made.
37 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
Other Compensation Arrangements
Trilogy’s IARs may be incentivized to join and remain affiliated with Trilogy and to recommend that
clients establish accounts with Trilogy through the provision of benefits discussed in Item 10. Trilogy
Capital provides these additional benefits to its IARs including but not limited to repayable and forgivable
loans. The receipt of any such compensation creates a financial incentive for your representative to
recommend Trilogy for the assets in your advisory account.
Retirement Plan Services
Various vendors, product providers, distributors and other providers provide non-monetary
compensation by paying for expenses related to training and education, including travel expenses, and
attaining professional designations. We also receive payments to subsidize our own training programs
and certain vendors invite us to participate in conferences, on-line training or receive publications
designed to further our skills and knowledge. Some occasionally provide us with gifts, meals and
entertainment of reasonable value consistent with industry rules and regulations.
In the event the payments, or non-monetary compensation, are received in connection with or as a
result of the Retirement Plan Services, we will disclose such fees to Sponsors in accordance with ERISA
and Department of Labor regulations.
Transition Assistance
Trilogy Capital and/or its Dually Registered Persons are incented to join and remain affiliated with LPL
Financial and to recommend that clients establish accounts with LPL Financial through the provision of
Transition Assistance (discussed in Item 12 above). LPL also provides other compensation to Trilogy
Capital and its Dually Registered Persons, including but not limited to, bonus payments, repayable and
forgivable loans, stock awards and other benefits.
The receipt of any such compensation creates a financial incentive for your representative to
recommend LPL Financial as custodian for the assets in your advisory account. We encourage you to
discuss any such conflicts of interest with your representative before making a decision to custody your
assets at LPL Financial.
Non-cash referral arrangements
Our Firm may be asked to recommend a financial professional, such as an attorney, accountant, or
mortgage broker. In such cases, our Firm does not receive any direct compensation in return for any
referrals made to individuals or firms in our professional network. Clients must independently evaluate
these firms or individuals before engaging in business with them and clients have the right to choose
any financial professional to conduct business. Individuals and firms in our financial professional
network may refer clients to our Firm. Again, our Firm does not pay any direct compensation in return
for any referrals made to our Firm. Our Firm does recognize the fiduciary responsibility to place your
interests first and have established policies in this regard to mitigate any conflicts of interest.
ITEM 15 - CUSTODY
Custody, as it applies to investment advisors, has been defined by regulators as having access or
control over client funds and/or securities. In other words, custody is not limited to physically holding
client funds and securities. If an investment advisor has the ability to access or control client funds or
securities, the investment advisor is deemed to have custody and must ensure proper procedures are
implemented.
Trilogy is deemed to have custody of client funds and securities whenever Trilogy is given the authority
to have fees deducted directly from client accounts. It should be noted that authorization to trade in
client accounts is not deemed by regulators to be custody.
38 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
For accounts in which Trilogy is deemed to have custody, the firm has established procedures to ensure
all client funds and securities are held at a qualified custodian in a separate account for each client
under that client’s name. Clients or an independent representative of the client will direct, in writing, the
establishment of all accounts and therefore are aware of the qualified custodian’s name, address and
the manner in which the funds or securities are maintained. Finally, account statements are delivered
directly from the qualified custodian to each client, or the client’s independent representative, at least
quarterly. You should carefully review those statements and are urged to compare the statements
against reports received from Trilogy. When you have questions about your account statements, you
should contact Trilogy or the qualified custodian preparing the statement.
When fees are deducted from an account, Trilogy is responsible for calculating the fee and delivering
instructions to the custodian. At the same time Trilogy instructs the custodian to deduct fees from the
client’s account; Trilogy will send you a notification itemizing the fee. Itemization shall include the
formula used to calculate the fee, the amount of assets under management the fee is based on, and
the time period covered by the fee.
Standing Letters of Authorization (“SLOA”)
Our firm is also deemed to have custody of clients’ funds or securities when clients have standing
authorizations with their custodian to move money from a client’s account to a third-party (“SLOA”) and,
under that SLOA, it authorizes us to designate the amount or timing of transfers with the custodian. The
SEC has set forth a set of standards intended to protect client assets in such situations, which we follow.
We do not have a beneficial interest on any of the accounts we are deemed to have Custody where
SLOAs are on file. In addition, account statements reflecting all activity on the account(s), are delivered
directly from the qualified custodian to each client or the client’s independent representative, at least
quarterly. You should carefully review those statements and are urged to compare the statements
against reports received from us. When you have questions about your account statements, you should
contact us, your Advisor or the qualified custodian preparing the statement.
Retirement Plan Services
We will not serve as a custodian for Plan assets in connection with the Retirement Plan Services.
Sponsor is responsible for selecting the custodian for Plan assets. We may be listed as the contact for
the Plan account held at an investment sponsor or custodian. Sponsor for the Plan will complete
account paperwork with the outside custodian that will provide the name and address of the custodian.
The custodian for Plan assets is responsible for providing the Plan with periodic confirmations and
statements. We recommend that Sponsor reviews the statements and reports received directly from
the custodian or investment sponsor.
ITEM 16 - INVESTMENT DISCRETION
Prior to engaging Trilogy to provide investment advisory services, you will enter into a written Agreement
with us granting the firm the authority to supervise and direct, on an on-going basis, investments in
accordance with the client’s investment objective and guidelines. In addition, you will need to execute
additional documents required by the Custodian to authorize and enable Trilogy, in its sole discretion,
without prior consultation with or ratification by you, to purchase, sell or exchange securities in and for
your accounts. We are authorized, in our discretion and without prior consultation with you to: (1) buy,
sell, exchange and trade any stocks, bonds or other securities and assets and (2) determine the amount
of securities to be bought or sold and (3) place orders with the custodian. Any limitations to such
authority will be communicated by you to us in writing.
The limitations on investment and brokerage discretion held by Trilogy for you are:
1. For discretionary clients, we require that we be provided with authority to determine which
securities and the amounts of securities to be bought or sold.
39 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025
2. Any limitations on this discretionary authority shall be included in this written authority
statement. You may change/amend these limitations as required. Such amendments shall
be submitted in writing.
In some instances, we may not have discretion. We will discuss all transactions with you prior to
execution or you will be required to make the trades if in an employer sponsored account.
Retirement Plan Services
When providing Retirement Plan Services described herein, we may exercise discretionary authority or
control over the investments specified in the Agreement. We perform these services to the Plan as a
fiduciary under ERISA Section 3(21) and investment manager under ERISA Section 3(38). We are
legally required to act with the degree of diligence, care and skill that a prudent person rendering similar
services would exercise under similar circumstances. This discretionary authority is specifically granted
to us by the Sponsor, as specified in the Agreement.
ITEM 17 - VOTING CLIENT SECURITIES
We will not vote proxies under our limited discretionary authority. You are welcome to vote proxies or
designate an independent third-party at your own discretion. You designate proxy voting authority in
the custodial account documents. You must ensure that proxy materials are sent directly to you or your
assigned third-party. We do not take action with respect to any securities or other investments that
become the subject of any legal proceedings, including bankruptcies.
Retirement Plan Services
We have no authority or responsibility to vote any security held by the Plan or the related proxies. That
authority is reserved by the Sponsor or trustee of the Plan.
ITEM 18 - FINANCIAL INFORMATION
This item is not applicable to this brochure. We do not require or solicit prepayment of more than $1200
in fees per client, six months or more in advance. Therefore, we are not required to include a balance
sheet for our most recent fiscal year. We are not subject to a financial condition that is reasonably likely
to impair our ability to meet contractual commitments to clients. Finally, we have not been the subject
of a bankruptcy petition at any time.
40 | P a g e
Trilogy Capital ADV Part 2A Brochure March 2025