Overview
- Headquarters
- Columbus, OH
- Average Client Assets
- $4.5 million
- SEC CRD Number
- 133191
Fee Structure
Primary Fee Schedule (TRINITY FINANCIAL ADVISORS LLC ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $2,000,000 | 0.90% |
| $2,000,001 | $5,000,000 | 0.75% |
| $5,000,001 | $10,000,000 | 0.65% |
| $10,000,001 | and above | 0.55% |
Minimum Annual Fee: $10,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $40,500 | 0.81% |
| $10 million | $73,000 | 0.73% |
| $50 million | $293,000 | 0.59% |
| $100 million | $568,000 | 0.57% |
Clients
- HNW Share of Firm Assets
- 95.07%
- Total Client Accounts
- 1,139
- Discretionary Accounts
- 1,137
- Non-Discretionary Accounts
- 2
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Primary Brochure: TRINITY FINANCIAL ADVISORS LLC ADV PART 2A (2026-03-23)
View Document Text
Item 1
Cover Page
TRINITY FINANCIAL ADVISORS LLC
SEC # 801-81196
ADV Part 2A, Brochure
Dated: March 23, 2026
Contact: Geoffrey Biehn, Chief Compliance Officer
760 Communications Parkway, Suite 200
Columbus, OH 43214
www.tfadvisors.com
This Brochure provides information about the qualifications and business practices of Trinity
Financial Advisors LLC. If you have any questions about the contents of this Brochure, please
contact us at gbiehn@tfadvisors.com or 614-848-7667. The information in this Brochure has not
been approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about Trinity Financial Advisors LLC also is available on the SEC’s website
at www.adviserinfo.sec.gov.
References herein to Trinity Financial Advisors LLC as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Since the March 20, 2025 annual update filing, this Brochure has not been materially amended.
ANY QUESTIONS: Trinity Financial Advisors LLC’s Chief Compliance Officer, Geoffrey Biehn,
remains available to address any questions that a client or prospective client has about this Brochure.
Item 3
Table of Contents
Item 1 Cover Page .................................................................................................................................... 1
Item 2 Material Changes .......................................................................................................................... 2
Item 3
Table of Contents .......................................................................................................................... 2
Item 4 Advisory Business ........................................................................................................................ 3
Fees and Compensation .............................................................................................................. 12
Item 5
Performance-Based Fees and Side-by-Side Management .......................................................... 14
Item 6
Item 7
Types of Clients .......................................................................................................................... 14
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................... 15
Item 9 Disciplinary Information ............................................................................................................ 18
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 18
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.............. 18
Item 12 Brokerage Practices .................................................................................................................... 19
Item 13 Review of Accounts .................................................................................................................... 22
Item 14 Client Referrals and Other Compensation .................................................................................. 23
Item 15 Custody ....................................................................................................................................... 23
Item 16
Investment Discretion ................................................................................................................. 24
Item 17 Voting Client Securities .............................................................................................................. 24
Item 18 Financial Information ................................................................................................................. 24
2
Item 4
Advisory Business
A. Trinity Financial Advisors LLC (the “Registrant”) is an Ohio limited liability company
formed in 2004. The Registrant was previously registered as an investment adviser with
the Ohio Division of Securities and transitioned its registration to the U.S. Securities and
Exchange Commission on April 1, 2015. The Registrant is principally owned by Geoffrey
Biehn, who serves as the President and Chief Compliance Officer. Benjamin Hartings
serves as Vice President and is also a minority owner.
B. As discussed below, the Registrant offers investment advisory services to its clients
(currently: individuals and high net worth individuals), as well as financial planning and
consulting services on a fee-only basis.
INVESTMENT ADVISORY SERVICES
The client can engage the Registrant to provide discretionary investment advisory services
on a fee-only basis. The Registrant’s annual investment advisory fee is based upon a
percentage (%) of the market value of the assets placed under management. Before
engaging the Registrant to provide investment advisory services, clients are required to
enter into an Investment Advisory Agreement with Registrant setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services
to be provided, and the fee that is due from the client.
Registrant’s annual investment advisory fee includes investment advisory services, and
general financial planning and consulting services. In the event that the client requires
extraordinary planning and/or consultation services (to be determined in the sole discretion
of the Registrant), the Registrant may determine to charge for such additional services
pursuant to a stand-alone Financial Planning and Consulting Agreement (see below).
The Registrant provides investment advisory services tailored specifically to the needs of
each client. Before providing investment advisory services, an investment adviser
representative will ascertain each client’s investment objectives. Then, the Registrant will
allocate and/or recommend that the client allocate investment assets consistent with the
designated investment objectives. The Registrant primarily allocates client investment
assets among: exchange-listed securities, mutual funds, individual bonds, bond funds, and
exchange traded funds (“ETFs”) on a discretionary basis in accordance with the client’s
designated investment objective(s). Once allocated, the Registrant provides ongoing
monitoring and review of account performance and asset allocation as compared to client
investment objectives and may periodically rebalance/execute transactions for the account
based upon such reviews.
BUSINESS ADVISORY SERVICES
Registrant also offers combined investment advisory services and business-related
financial planning services to business entities. While the investment advisory services are
generally as described immediately above, the business-related financial planning services
somewhat differ. Before engaging Registrant to provide investment advisory services,
clients are required to enter into an Investment Advisory Agreement with Registrant setting
forth the terms and conditions of the engagement (including termination), describing the
scope of the services to be provided, and the fee that is due from the client. The client and
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Registrant will agree on the nature and scope of those financial planning services from time
to time, which will generally include some or all of the following: overall business analysis
and review; cash flow planning; company distribution planning; receivables analysis;
coordination with client’s designated tax professional(s) regarding tax planning; analysis
and advice regarding buying or selling part or an entirety of the client’s business; business
real estate structuring, financing, or refinancing analysis. Registrant will provide these
services as appropriate during the engagement but will not be obligated to provide such
services with any regularity or according to a set schedule unless specifically agreed with
the client.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. To the extent requested by the client, Registrant will generally provide financial
planning and related consulting services regarding non-investment related matters, such as
estate planning, tax planning, insurance, etc. Prior to engaging Registrant to provide
planning or consulting services, clients are generally required to enter into a Financial
Planning and Consulting Agreement with Registrant setting forth the terms and conditions
of the engagement (including termination), describing the scope of the services to be
provided, and the portion of the fee that is due from the client prior to Registrant
commencing services. Registrant does not serve as a law firm, accounting firm, or
insurance agency, and no portion of its services should be construed as legal, accounting,
or insurance implementation services. Accordingly, Registrant does not prepare estate
planning documents, tax returns, or sell commissioned insurance products. To the extent
requested by a client, Registrant may recommend the services of other professionals for
certain non-investment implementation purposes (i.e., attorneys, accountants, insurance
agents, etc.). The client is under no obligation to engage those services. The client retains
absolute discretion over all such implementation decisions and is free to accept or reject
any recommendation from Registrant and/or its representatives. The engaged licensed
professional (i.e., attorney, accountant, insurance agent, etc.), and not Trinity, shall be
responsible for the quality and competency of the services provided. If the client engages
any recommended professional on a separate and individual basis, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from
and against the engaged professional. The preceding sentence shall not limit or waive any
applicable rights under federal or state law, including securities laws and fiduciary
obligations that cannot be limited or waived.
Client Obligations. In performing its services, Registrant shall not be required to verify
any information received from the client or from the client’s other professionals and is
expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify the Registrant if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating, or revising
Registrant’s previous recommendations and/or services.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. Registrant will review client portfolios on an ongoing basis to
determine if any changes are necessary based upon various factors, including, but not
limited to, investment performance, market conditions, fund manager tenure, style drift,
account additions/withdrawals, and/or a change in the client’s investment objective. Based
upon these factors, there may be extended periods of time when Registrant determines that
changes to a client’s portfolio are unnecessary. Clients remain subject to the fees described
in Item 5 below during periods of portfolio inactivity. Of course, as indicated below, there
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can be no assurance that investment decisions made by the Registrant will be profitable or
equal any specific performance level(s).
Account Aggregation / Financial Planning Platforms. Registrant may provide its clients
with access to online account aggregation / financial planning platforms (the “Platforms”).
The Platforms can allow a client to view their complete asset allocation, including those
assets that Registrant does not manage (the “Excluded Assets”). Registrant does not
provide investment management, monitoring, or implementation services for the Excluded
Assets. Therefore, Registrant shall not be responsible for the investment performance of
the Excluded Assets. Rather, the client and/or their advisor(s) that maintain management
authority for the Excluded Assets, and not Registrant, shall be exclusively responsible for
such investment performance. The client may choose to engage Registrant to manage some
or all of the Excluded Assets pursuant to the terms and conditions of an Investment
Advisory Agreement between Registrant and the client. The Platforms may also provide
access to other types of information and functionality, including financial planning
information and applications/calculators, which should not, in any manner whatsoever, be
construed as services, advice, or recommendations provided by Registrant. Finally,
Registrant shall not be held responsible for any adverse results a client may experience if
the client engages in financial planning or other functions available on the Platforms
without Registrant’s assistance or oversight.
Reporting Services.
Registrant can also provide account reporting services, which can incorporate client
investment assets that are not part of the assets that Registrant manages (the “Excluded
Assets”). Unless agreed to otherwise, the client and/or his/her/its other advisors that
maintain trading authority, and not Registrant, shall be exclusively responsible for the
investment performance of the Excluded Assets. Unless also agreed to otherwise,
Registrant does not provide investment management, monitoring or implementation
services for the Excluded Assets. If the Registrant is asked to make a recommendation as
to any Excluded Assets, the client is under absolutely no obligation to accept the
recommendation, and Registrant shall not be responsible for any implementation error
(timing, trading, etc.) relative to the Excluded Assets. The client can engage Registrant to
provide investment management services for the Excluded Assets pursuant to the terms
and conditions of the Investment Advisory Agreement between Registrant and the client.
eMoney and Addepar. In the event that the Registrant provides the client with
access to an unaffiliated vendor’s website such as eMoney or Addepar, and the
site provides access to information and/or concepts, including financial
planning, the client, should not, in any manner whatsoever, infer that such
access is a substitute for services provided by the Registrant. Rather, if the
client utilizes any such content, the client does so separate and independent of
the Registrant.
Other Assets. A client may:
hold securities that were purchased at the request of the client or acquired prior
to the client’s engagement of the Registrant. Generally, with potential
exceptions, the Registrant does not/would not recommend nor follow such
securities, and absent mitigating tax consequences or client direction to the
contrary, would prefer to liquidate such securities. If/when liquidated, it should
not be assumed that the replacement securities purchased by the Registrant will
outperform the liquidated positions. To the contrary, different types of
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investments involve varying degrees of risk, and there can be no assurance that
future performance of any specific investment or investment strategy (including
the investments and/or investment strategies recommended or undertaken by
the Registrant) will be profitable or equal any specific performance level(s). In
addition, there may be other securities and/or accounts owned by the client for
which the Registrant does not maintain custodian access and/or trading
authority; and,
hold other securities and/or own accounts for which the Registrant does not
maintain custodian access and/or trading authority.
Corresponding Services/Fees: When agreed to by the Registrant, the Registrant
shall: (1) remain available to discuss these securities/accounts on an ongoing basis
at the request of the client; (2) monitor these securities/accounts on a regular
basis, including, where applicable, rebalancing with client consent; (3) shall generally
consider these securities as part of the client’s overall asset allocation; (4) report on
such securities/accounts as part of regular reports that may be provided by the
Registrant; and, (5) include the market value of all such securities for purposes of
calculating advisory fee.
Cash Positions. Registrant continues to treat cash as an asset class. As such, unless
determined to the contrary by Registrant, all cash positions (money markets, etc.) shall
continue to be included as part of assets under management for purposes of calculating
Registrant’s advisory fee. At any specific point in time, depending upon perceived or
anticipated market conditions/events (there being no guarantee that such anticipated market
conditions/events will occur), Registrant may maintain cash positions for defensive
purposes. In addition, while assets are maintained in cash, such amounts could miss market
advances. Depending upon current yields, at any point in time, Registrant’s advisory fee
could exceed the interest paid by the client’s money market fund. ANY QUESTIONS:
Registrant’s Chief Compliance Officer, Geoffrey Biehn, remains available to address
any questions that a client or prospective may have regarding the above fee billing
practice.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the sweep account will generally be lower
than those available for other money market accounts. When this occurs, to help mitigate
the corresponding yield dispersion, Registrant shall (usually within 30 days thereafter)
generally (with exceptions) purchase a higher yielding money market fund (or other type
security) available on the custodian’s platform, unless Registrant reasonably anticipates that
it will utilize the cash proceeds during the subsequent 30-day period to purchase additional
investments for the client’s account. Exceptions and/or modifications can and will occur
with respect to all or a portion of the cash balances for various reasons, including, but not
limited to the amount of dispersion between the sweep account and a money market fund,
the size of the cash balance, an indication from the client of an imminent need for such cash,
or the client has a demonstrated history of writing checks from the account. The above does
not apply to the cash component maintained within a Registrant actively managed
investment strategy (the cash balances for which shall generally remain in the custodian
designated cash sweep account), an indication from the client of a need for access to such
cash, assets allocated to an unaffiliated investment manager, and cash balances maintained
for fee billing purposes. Please Also Note: The client shall remain exclusively responsible
for yield dispersion/cash balance decisions and corresponding transactions for cash balances
6
maintained in any Registrant unmanaged accounts. ANY QUESTIONS: Registrant’s
Chief Compliance Officer, Geoffrey Biehn, remains available to address any questions
that a client or prospective client may have regarding the above.
Retirement Plan Rollovers – No Obligation / Conflict of Interest. A client or prospective
client leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account
(“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). If Registrant recommends that a client roll over their
retirement plan assets into an account to be managed by Registrant, such a recommendation
creates a conflict of interest if Registrant will earn new (or increase its current)
compensation as a result of the rollover. If Registrant provides a recommendation as to
whether a client should engage in a rollover or not (whether it is from an employer’s plan
or an existing IRA), Registrant is acting as a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. No client is under any obligation to roll
over retirement plan assets to an account managed by Registrant. The Registrant’s
Chief Compliance Officer, Geoffrey Biehn, remains available to address any questions
regarding the conflict of interest presented by such a rollover recommendation.
Fiduciary Status. Per the DOL: “When we provide investment advice to you regarding
your retirement plan account or individual retirement account, we are fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. The way we
make money creates some conflicts with your interests, so we operate under a special rule
that requires us to act in your best interest and not put our interest ahead of yours.”
Accordingly, relative to retirement accounts, “we must:
standard of care when making
investment
Meet a professional
recommendations (give prudent advice);
Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
Avoid misleading statements about conflicts of interest, fees, and investments;
Follow policies and procedures designed to ensure that we give advice that is
in your best interest;
Charge no more than is reasonable for our services; and
Give you basic information about conflicts of interest.”
Borrowing Against Assets/Risks. A client who has a need to borrow money could
determine to do so by using:
Margin - The account custodian or broker-dealer lends money to the client. The
custodian charges the client interest for the right to borrow money, and uses the
assets in the client’s brokerage account as collateral or,
Pledged Assets Loan - In consideration for a lender (i.e., a bank, etc.) to make a
loan to the client, the client pledges its investment assets held at the account
custodian as collateral;
7
These above-described collateralized loans are generally utilized because they typically
provide more favorable interest rates than standard commercial loans. These types of
collateralized loans can assist with a pending home purchase, permit the retirement of more
expensive debt, or enable borrowing in lieu of liquidating existing account positions and
incurring capital gains taxes. However, such loans are not without potential material risk to
the client’s investment assets. The lender (i.e., custodian, bank, etc.) will have recourse
against the client’s investment assets in the event of loan default or if the assets fall below
a certain level. For this reason, Registrant does not recommend such borrowing unless it is
for specific short-term purposes (i.e., a bridge loan to purchase a new residence). Registrant
does not recommend such borrowing for investment purposes (i.e., to invest borrowed funds
in the market). Regardless, if the client was to determine to utilize margin or a pledged assets
loan, the following economic benefits would inure to Registrant:
by taking the loan rather than liquidating assets in the client’s account, Registrant
continues to earn a fee on such Account assets; and,
if the client invests any portion of the loan proceeds in an account to be managed
by Registrant, Registrant will receive an advisory fee on the invested amount; and,
if Registrant’s advisory fee is based upon the higher margined account value (see
margin disclosure at Item 5 below), Registrant will earn a correspondingly higher
advisory fee. This could provide Registrant with a disincentive to encourage the
client to discontinue the use of margin.
The Client must accept the above risks and potential corresponding consequences
associated with the use of margin or a pledged assets loans.
Cybersecurity Risk. The information technology systems and networks that Registrant
and its third-party service providers use to provide services to Registrant’s clients employ
various controls that are designed to prevent cybersecurity incidents stemming from
intentional or unintentional actions that could cause significant interruptions in Registrant’s
operations and/or result in the unauthorized acquisition or use of clients’ confidential or
non-public personal information. Clients and Registrant are nonetheless subject to the risk
of cybersecurity incidents that could ultimately cause them to incur financial losses and/or
other adverse consequences. Although the Registrant has established processes to reduce
the risk of cybersecurity incidents, there is no guarantee that these efforts will always be
successful, especially considering that the Registrant does not control the cybersecurity
measures and policies employed by third-party service providers, issuers of securities,
broker-dealers, qualified custodians, governmental and other regulatory authorities,
exchanges and other financial market operators and providers.
Client Privacy and Confidentiality. Registrant maintains policies and procedures
designed to help protect the confidentiality and security of client nonpublic personal
information (“NPPI”). NPPI includes, but is not limited to, social security numbers, credit
or debit card numbers, state identification card numbers, driver’s license number and
account numbers. Registrant maintains administrative, technical, and physical safeguards
designed to protect such information from unauthorized access, use, loss, or destruction.
These safeguards include controls relating to data access, information security, and incident
response, and are reviewed to address changes in risk and business. Client information may
be disclosed in response to regulatory requests, legal obligations, or as otherwise permitted
by law, and any such disclosure is made in accordance with applicable privacy and
confidentiality requirements. Registrant may engage non-affiliated service providers in
connection with providing advisory services, and such providers may have access to client
8
NPPI, as necessary, to perform their functions. These service providers represent to
Registrant that they maintain safeguards designed to protect client information from
unauthorized access or use and that they will provide notice to Registrant in the event of a
cybersecurity incident involving client information. While Registrant maintains policies
and procedures designed to protect client information, such measures cannot eliminate all
risk. Upon becoming aware of a data breach involving a client’s NPPI, Registrant will
notify clients of such breach as may be required by applicable state and federal laws.
Affiliated Private Funds. The Registrant is affiliated with Trinity Fund I, a private
investment fund (the “Fund”), the complete description of which (the terms, conditions,
risks, conflicts and fees, including incentive compensation) is set forth in the Fund’s
offering documents. The value of the Fund shall be excluded from assets under
management for purposes of the Registrant determining its investment advisory fee.
Rather, Trinity will get paid at the Fund level. Furthermore, the Registrant shall receive an
incentive/performance fee at the Fund level. Registrant, on a non-discretionary basis, may
recommend that qualified clients consider allocating a portion of their investment assets to
the Fund. Registrant’s clients are under absolutely no obligation to consider or make an
investment in a private investment fund(s).
Private investment funds generally involve various risk factors, including, but not limited
to, potential for complete loss of principal, liquidity constraints and lack of transparency,
a complete discussion of which is set forth in each fund’s offering documents, which will
be provided to each client for review and consideration. Unlike liquid investments that a
client may own, private investment funds do not provide daily liquidity or pricing. Each
prospective client investor will be required to complete a Subscription Agreement,
pursuant to which the client shall establish that he/she is qualified for investment in the
fund, and acknowledges and accepts the various risk factors that are associated with such
an investment.
Conflict Of Interest Related to Affiliated Private Investment Funds. Because
Registrant and/or its affiliates can earn compensation from the Fund (i.e., management
fees, incentive compensation, etc.) that could generally exceed the fee that Registrant
would earn under its standard asset-based fee schedule referenced in Item 5 below, the
recommendation that a client become a Fund investor presents a conflict of interest. No
client is under any obligation to become a Fund investor. Given the conflict of interest,
Registrant advises that clients consider seeking advice from independent professionals
(i.e., attorney, accountant, adviser, etc.) of their choosing prior to becoming a Fund
investor. No client is under absolutely any obligation to become a Fund investor. ANY
QUESTIONS: Registrant’s Chief Compliance Officer, Geoffrey Biehn, remains
available to address any questions regarding this conflict of interest.
Unaffiliated Private Investment Funds. Registrant provides investment advice regarding
unaffiliated private investment funds, which may include recommendations that certain
qualified clients consider investing in one or more private investment funds. Registrant’s
role in this respect will be limited to initial and ongoing due diligence and investment
monitoring services. If a client determines to become an unaffiliated private fund investor,
the amount of assets invested in the respective fund(s) will be included as part of “assets
under management” for purposes of Registrant calculating its investment advisory fee
(unless Registrant expressly agrees otherwise, in writing). Registrant’s clients are under
absolutely no obligation to consider or make an investment in a private investment fund(s).
9
Private investment funds involve various risk factors as further described in Item 8 below.
Unlike liquid investments that a client may own, private investment funds do not provide
daily liquidity or pricing. Each prospective client investor will be required to complete a
Subscription Agreement, pursuant to which the client shall establish qualification for
investment in the fund and acknowledges and accepts the various risk factors that are
associated with such an investment.
Unaffiliated Private Investment Fund Valuation. In the event that Registrant references
private investment funds owned by the client on any supplemental account reports prepared
by Registrant, the value(s) for all private investment funds owned by the client shall reflect
the most recent valuation provided by the fund sponsor. However, if subsequent to
purchase, the fund has not provided an updated valuation, the valuation shall reflect the
initial purchase price. If subsequent to purchase, the fund provides an updated valuation,
then the statement will reflect that updated value. The updated value will continue to be
reflected on the report until the fund provides a further updated value. Please Also Note:
As result of the valuation process, if the valuation reflects initial purchase price or an
updated value subsequent to purchase price, the current value(s) of an investor’s fund
holding(s) could be significantly more or less than the value reflected on the report. Unless
otherwise indicated, Registrant shall calculate its fee based upon the latest value provided
by the fund sponsor.
Custodian Charges – Additional Fees. As discussed in Item 12 below, unless the client
directs otherwise or an individual client’s circumstances require, the Registrant will
generally recommend that Charles Schwab and Co., Inc., and its affiliates (“Schwab”) to
serve as the broker-dealer/custodian for client investment advisory assets. In limited
circumstances, the Registrant may recommend Rockbridge Capital or Chicago Pacific
Founders.
Broker-dealers such as Schwab charge brokerage commissions, transaction, and/or other
type fees for effecting certain types of securities transactions (i.e., including transaction
fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income
transactions, etc.). The types of securities for which transaction fees, commissions, and/or
other type fees (as well as the amount of those fees) shall differ depending upon the broker-
dealer/custodian. While certain custodians, including Schwab, generally (with the potential
exception for large orders) do not currently charge fees on individual equity transactions
(including ETFs), others do. There can be no assurance that Schwab will not change their
transaction fee pricing in the future. Schwab may also assess fees to clients who elect to
receive trade confirmations and account statements by regular mail rather than
electronically.
Use of Mutual Funds and Exchange Traded Funds. Registrant utilizes mutual funds and
exchange traded funds for its client portfolios. In addition to Registrant’s investment
advisory fee described below, and transaction and/or custodial fees discussed below, clients
will also incur, relative to all mutual fund and exchange traded fund purchases, charges
imposed at the fund level (e.g., management fees and other fund expenses). The mutual
funds and exchange traded funds utilized by the Registrant are generally available directly
to the public. Thus, a client can generally obtain the funds recommended and/or utilized by
Registrant independent of engaging Registrant as an investment advisor. However, if a
prospective client does so, then they will not receive Registrant's initial and ongoing
investment advisory services.
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Use of DFA Mutual Funds. Registrant utilizes the mutual funds and ETFs issued
by Dimensional Fund Advisors (“DFA”). DFA funds are generally only available
through registered investment advisers approved by DFA. Thus, if the client was
to terminate Registrant’s services, and transition to another adviser who has not
been approved by DFA to utilize DFA funds, restrictions regarding additional
purchases of, or reallocation among other DFA funds, will generally apply. ANY
QUESTIONS: Registrant’s Chief Compliance Officer, Geoffrey Biehn,
remains available to address any questions that a client or prospective client
may have regarding the above.
Artificial Intelligence. The Registrant may use certain Artificial Intelligence (“AI”) tools
in connection with its investment advisory services. The Registrant has adopted an AI
Policy that governs the appropriate use of AI tools to ensure that the Registrant and its
employees abide by their fiduciary duty and comply with all applicable regulations. AI
tools are not used by the Registrant as a substitute for professional judgment by the
Registrant or its employees, and all AI generated output is reviewed by the Registrant for
accuracy. All investment decisions and recommendations are made and approved by the
Registrant. The use of AI tools does not guarantee the accuracy of analyses or the success
of any investment strategy. Clients should not assume that reliance on AI tools results in
better performance or reduces risk. AI tools involve limitations and risks that the Registrant
monitors and manages. These risks include, but are not limited to, data security concerns,
potential inaccuracies, and possible algorithmic biases. To mitigate these risks, the
Registrant has implemented controls such as pre-approval requirements for AI tools,
restrictions on providing nonpublic personal information to public AI systems, vendor due
diligence, review of AI-generated materials, and employee training on appropriate AI
usage.
Bitcoin, Cryptocurrency, and Digital Assets. For clients who want exposure to Bitcoin,
cryptocurrencies, or digital assets, the Registrant will advise the client to consider a
potential investment in corresponding exchange traded securities, or an allocation to
separate account managers and/or private funds that provide cryptocurrency exposure.
Bitcoin and cryptocurrencies are digital assets that can be used for various purposes,
including transactions, decentralized applications, and speculative investments. Most
digital assets use blockchain technology, an advanced cryptographic digital ledger to
secure transactions and validate asset ownership. Unlike conventional currencies issued
and regulated by monetary authorities, cryptocurrencies generally operate without
centralized control, and their value is determined by market supply and demand. While
regulatory oversight of digital assets has evolved significantly since their inception, they
remain subject to variable regulatory treatment globally, which may impact their risk
profile and liquidity. Given that cryptocurrency investments are speculative and subject to
extreme price volatility, liquidity constraints, and the potential for total loss of principal,
the Registrant does not exercise discretionary authority to purchase cryptocurrency
investments for client accounts. Any investment in cryptocurrencies must be expressly
authorized by the client. The Registrant does not recommend or advocate for the purchase
of, or investment in, Bitcoin, cryptocurrencies, or digital assets. Such investments are
considered speculative and carry significant risk. Clients who authorize the purchase of a
cryptocurrency investment must be prepared for the potential for liquidity constraints,
extreme price volatility, regulatory risk, technological risk, security and custody risk, and
complete loss of principal.
11
Investment Risk. Different types of investments involve varying degrees of risk, and it
should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or
undertaken by Registrant) will be profitable or equal any specific performance level(s).
Disclosure Brochure. A copy of the Registrant’s written Brochure as set forth on Part 2A
of Form ADV and Form CRS (Client Relationship Summary) shall be provided to each
client prior to, or contemporaneously with, the execution of an agreement between the
client and the Registrant.
C. The Registrant provides investment advisory services tailored specifically to the needs of
each client. Before providing investment advisory services, an investment adviser
representative will ascertain each client’s investment objective(s). Thereafter, the
Registrant shall allocate and/or recommend that the client allocate investment assets
consistent with the designated investment objective(s). The client may, at any time, impose
reasonable restrictions, in writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of December 31, 2025, the Registrant had $668,138,879 in assets under management
on a discretionary basis and $1,539,261 in assets under management on a non-discretionary
basis for a total of $669,678,140 in assets under management.
Item 5
Fees and Compensation
A. INVESTMENT ADVISORY SERVICES
Clients can engage the Registrant on a fee-only basis to provide discretionary investment
advisory services including general financial planning and consulting services upon
specific client request. Registrant’s negotiable annual investment advisory fee is generally
based upon a percentage (%) of the market value and type of assets placed under
Registrant’s management according to the following tiered fee schedule:
Market Value of Portfolio
Up to $2,000,000
Next $3,000,000
Next $5,000,000
Amount Over $10,000,000
Annual Fee %
0.90%
0.75%
0.65%
0.55%
The investment advisory fee is fixed annually, based generally upon the above fee schedule
and potentially adjusted based upon the complexity of the client’s financial situation and
the level and scope of anticipated services to be provided by Registrant. If a client
materially increases or decreases the amount of assets managed by the Registrant during a
billing period, the Registrant reserves the right to, but is not obligated to, revisit the fee
with the client. Each year, at the contract anniversary date, Registrant will recalculate and
confirm the annual investment advisory fee with the client. Additionally, the Registrant’s
policy is to treat intra-quarter account additions and withdrawals equally and will adjust
billing when there is a deposit or withdrawal to an account greater than $250,000 or an
10% increase or decrease to an account’s total assets under management unless indicated
to the contrary on the Registrant’s Investment Advisory Agreement executed by the client.
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In addition to the additional custodian fees described below, Schwab charges a $250 annual
fee for alternative investments held on the Schwab platform.
The Registrant reserves the right to negotiate fees with any client or prospective client but
is not required to do so. As a result, the Registrant may agree to a fee arrangement that
differs from the schedule referenced above. The Registrant generally imposes a $10,000
minimum annual investment advisory fee for its services.
Fee Dispersion. Registrant, in its discretion, may charge a lesser or higher investment
advisory fee, charge a flat fee, waive appliable minimum asset or minimum fee levels,
waive its fee entirely, or charge fee on a different interval, based upon certain criteria (i.e.
anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, complexity of the
engagement, anticipated services to be rendered, grandfathered fee schedules, employees
and family members, courtesy accounts, competition, negotiations with client, etc.). As
result of the above, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisers for similar or lower
fees.
Please Also Note: In the event that the client is subject to an annual minimum fee, the
client could pay a higher percentage fee than referenced above.
BUSINESS ADVISORY SERVICES
Registrant charges an annual fixed fee for business advisory services, generally ranging
between $15,000 and $50,000 per year, payable quarterly in advance. Prior to engaging
Registrant to provide planning or consulting services, clients are generally required to enter
into an Investment Advisory Agreement with Registrant setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services
to be provided, and the portion of the fee that is due from the client.
Margin Accounts: Risks/Conflict of Interest. Registrant does not recommend the use of
margin for investment purposes. A margin account is a brokerage account that allows
investors to borrow money to buy securities and/or for other non-investment borrowing
purposes. The broker/custodian charges the investor interest for the right to borrow money
and uses the securities as collateral. By using borrowed funds, the customer is employing
leverage that will magnify both account gains and losses. Should a client determine to use
margin, Registrant will include the entire market value of the margined assets when
computing its advisory fee. Accordingly, Registrant’s fee shall be based upon a higher
margined account value, resulting in Registrant earning a correspondingly higher advisory
fee. As a result, the potential of conflict of interest arises since Registrant may have an
economic disincentive to recommend that the client terminate the use of margin. The use
of margin can cause significant adverse financial consequences in the event of a market
correction. ANY QUESTIONS: Our Chief Compliance Officer, Geoffrey Biehn,
remains available to address any questions that a client or prospective client may have
regarding the use of margin.
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant’s Investment Advisory Agreement and the custodial/clearing
agreement may authorize the custodian to debit the account for the amount of the
Registrant’s investment advisory fee and to directly remit that advisory fee to the Registrant
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in compliance with regulatory procedures. In the limited event that the Registrant bills the
client directly, payment is due upon receipt of the Registrant’s invoice. The Registrant shall
deduct fees and/or bill clients quarterly in advance, based upon the market value of the
assets on the last business day of the previous quarter.
C. As discussed in Item 12 below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant will generally recommend that Charles Schwab and
Co., Inc., and its affiliates (“Schwab”) to serve as the broker-dealer/custodian for client
investment advisory assets. In limited circumstances, the Registrant may recommend
Rockbridge Capital or Chicago Pacific Founders.
Broker-dealers such as Schwab charge brokerage commissions, transaction, and/or other
type fees for effecting certain types of securities transactions (i.e., including transaction
fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income
transactions, etc.). The types of securities for which transaction fees, commissions, and/or
other type fees (as well as the amount of those fees) shall differ depending upon the broker-
dealer/custodian. While certain custodians, including Schwab, generally (with the potential
exception for large orders) do not currently charge fees on individual equity transactions
(including ETFs), others do. There can be no assurance that Schwab will not change their
transaction fee pricing in the future. Schwab may also assess fees to clients who elect to
receive trade confirmations and account statements by regular mail rather than
electronically.
D. The Registrant’s annual investment advisory fee is prorated and paid quarterly in advance.
Upon termination of the Investment Advisory Agreement, the Registrant shall refund the
pro-rated portion of the advanced advisory fee paid based upon the number of days
remaining in the billing quarter.
E. Neither Registrant, nor its representatives, accepts compensation from the sale of securities
or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Registrant shall receive an incentive/performance fee at the Fund level, as outlined in the
Affiliated Private Funds section in Item 4 above. Registrant is not otherwise a party to any
performance or incentive-related compensation arrangements with its clients.
Item 7
Types of Clients
The Registrant’s clients will generally include: individuals and high net worth individuals.
The Registrant generally imposes a $10,000 minimum annual investment advisory fee for
its services. Registrant, in its discretion, may charge a lesser or higher investment advisory
fee, charge a flat fee, waive appliable minimum asset or minimum fee levels, waive its fee
entirely, or charge fee on a different interval, based upon certain criteria (i.e. anticipated
future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, complexity of the engagement,
anticipated services to be rendered, grandfathered fee schedules, employees and family
members, courtesy accounts, competition, negotiations with client, etc.). As result of the
above, similarly situated clients could pay different fees. In addition, similar advisory
services may be available from other investment advisers for similar or lower fees. Clients
14
are subject to the $10,000 annual minimum fee will typically pay a higher percentage fee
than referenced in the above fee schedule. As result of the above, similarly situated clients
could pay different fees. In addition, similar advisory services may be available from other
investment advisers for similar or lower fees.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
Charting – analysis performed using patterns to identify current trends and trend
reversals to forecast the direction of prices;
Fundamental – analysis performed on historical and present data, with the goal of
making financial forecasts; and
Technical – analysis performed on historical and present data, focusing on price and
trade volume, to forecast the direction of price.
The Registrant may utilize the following investment strategies when implementing
investment advice given to clients:
Long Term Purchases – securities held at least a year; and
Short Term Purchases – securities sold within a year.
Investment Risk. Investing in securities involves risk of loss that clients should be
prepared to bear, including the complete loss of principal investment. Past performance
may not be indicative of future results. Different types of investments involve varying
degrees of risk, and it should not be assumed that future performance of any specific
investment or investment strategy (including the investments and/or investment strategies
recommended or undertaken by Registrant) will be profitable or equal any specific
performance level. Investment strategies such as asset allocation, diversification, or
rebalancing do not assure or guarantee better performance and cannot eliminate the risk of
investment losses. There is no guarantee that a portfolio employing these or any other
strategy will outperform a portfolio that does not engage in such strategies. While asset
values may increase and client account values could benefit as a result, it is also possible
that asset values may decrease and client account values could suffer a loss.
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks.
To perform an accurate market analysis the Registrant must have access to current/new
market information. The Registrant has no control over the dissemination rate of market
information; therefore, unbeknownst to the Registrant, certain analyses may be compiled
with outdated market information, severely limiting the value of the Registrant’s analysis.
Furthermore, an accurate market analysis can only produce a forecast of the direction of
market values. There can be no assurances that a forecasted change in market value will
materialize into actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies are fundamental investment strategies.
However, every investment strategy has its own inherent risks and limitations. For
example, longer term investment strategies require a longer investment time period to allow
for the strategy to potentially develop. Shorter term investment strategies require a shorter
15
investment time period to potentially develop but, as a result of more frequent trading, may
incur higher transactional costs when compared to a longer term investment strategy.
C. Currently, the Registrant primarily allocates client investment assets among: exchange-
listed securities, mutual funds, individual bonds, bond funds, and ETFs on a discretionary
basis in accordance with the client’s designated investment objective(s). Each type of
investment has its own unique set of risks associated with it. The following provides a short
description of some of the underlying risks associated with the types of investments that
Registrant uses or recommends:
Market Risk. The price of a security may drop in reaction to tangible and intangible events
and conditions. This type of risk may be caused by external factors (such as economic or
political factors) but may also be incurred because of a security’s specific underlying
investments. Additionally, each security’s price can fluctuate based on market movement,
which may or may not be due to the security’s operations or changes in its true value. For
example, political, economic and social conditions may trigger market events which are
temporarily negative, or temporarily positive.
Unsystematic Risk. Unsystematic risk is the company-specific or industry-specific risk in
a portfolio that the investor bears. Unsystematic risk is typically addressed through
diversification. However, as indicated above, diversification does not guarantee better
performance and cannot eliminate the risk of investment losses.
Value Investment Risk. Value stocks may perform differently from the market as a whole
and following a value-oriented investment strategy may cause a portfolio to underperform
growth stocks.
Growth Investment Risk. Prices of growth stocks tend to be higher in relation to their
companies’ earnings and may be more sensitive to market, political and economic
developments than other stocks, making their prices more volatile.
Small Company Risk. Securities of small companies are often less liquid than those of
large companies and this could make it difficult to sell a small company security at a desired
time or price. As a result, small company stocks may fluctuate relatively more in price. In
general, small capitalization companies are more vulnerable than larger companies to
adverse business or economic developments and they may have more limited resources.
Commodity Risk. The value of commodity-linked derivative instruments may be affected
by changes in overall market movements, commodity index volatility, changes in interest
rates, or factors affecting a particular industry or commodity, such as drought, floods,
weather, livestock disease, embargoes, tariffs, and international economic, political, and
regulatory developments.
Foreign Securities and Currencies Risk. Foreign securities prices may decline or fluctuate
because of: (i) economic or political actions of foreign governments, and/or (ii) less
regulated or liquid securities markets. Investors holding these securities are also exposed
to foreign currency risk (the possibility that foreign currency will fluctuate in value against
the U.S. dollar).
Interest Rate Risk. Fixed income securities and fixed income-based securities are subject
to interest rate risk because the prices of fixed income securities tend to move in the
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opposite direction of interest rates. When interest rates rise, fixed income security prices
tend to fall. When interest rates fall, fixed income security prices tend to rise. In general,
fixed income securities with longer maturities are more sensitive to these price changes.
Inflation Risk. When any type of inflation is present, a dollar at present value will not carry
the same purchasing power as a dollar in the future, because that purchasing power erodes
at the rate of inflation.
Reinvestment Risk. Future proceeds from investments may have to be reinvested at a
potentially lower rate of return (i.e., interest rate), which primarily relates to fixed income
securities.
Credit Risk. The issuer of a security may be unable to make interest payments and/or repay
principal when due. A downgrade to an issuer’s credit rating or a perceived change in an
issuer’s financial strength may affect a security’s value and impact performance. Credit
risk is considered greater for fixed income securities with ratings below investment grade.
Fixed income securities that are below investment grade involve higher credit risk and are
considered speculative.
Call Risk. During periods of falling interest rates, a bond issuer will call or repay a higher-
yielding bond before its maturity date, forcing the investment to reinvest in bonds with
lower interest rates than the original obligations.
Regulatory Risk. Changes in laws and regulations from any government can change the
market value of companies subject to such regulations. Certain industries are more
susceptible to government regulation. For example, changes in zoning, tax structure or laws
may impact the return on investments.
Mutual Fund Risk. Mutual funds are operated by investment companies that raise money
from shareholders and invest it in stocks, bonds, and/or other types of securities. Each fund
will have a manager that trades the fund’s investments in accordance with the fund’s
investment objective. Mutual funds charge a separate management fee for their services,
so the returns on mutual funds are reduced by the costs to manage the funds. While mutual
funds generally provide diversification, risks can be significantly increased if the fund is
concentrated in a particular sector of the market. Mutual funds come in many varieties.
Some invest aggressively for capital appreciation, while others are conservative and are
designed to generate income for shareholders. In addition, the client’s overall portfolio may
be affected by losses of an underlying fund and the level of risk arising from the investment
practices of an underlying fund (such as the use of derivatives).
Exchange Traded Fund Risk. ETFs are marketable securities that are designed to track,
before fees and expenses, the performance or returns of a relevant index, commodity, bonds
or basket of assets, like an index fund. Unlike mutual funds, ETFs trade like common stock
on a stock exchange. ETFs experience price changes throughout the day as they are bought
and sold. In addition to the general risks of investing, there are specific risks to consider
with respect to an investment in ETFs, including, but not limited to: (i) an ETF’s shares
may trade at a market price that is above or below its net asset value; (ii) the ETF may
employ an investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s
shares may be halted if the listing exchange’s officials deem such action appropriate, the
shares are de-listed from the exchange, or the activation of market-wide “circuit breakers”
(which are tied to large decreases in stock prices) halts stock trading generally.
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Unaffiliated Private Investment Fund Risk Factors. Private investment funds generally
involve various risk factors, including, but not limited to, potential for complete loss of
principal, liquidity constraints and lack of transparency, a complete discussion of which is
set forth in each fund’s offering documents, which will be provided to each client for
review and consideration. Unlike liquid investments that a client may own, private
investment funds do not provide daily liquidity or pricing. Each prospective client investor
will be required to complete a Subscription Agreement, pursuant to which the client shall
establish that he/she is qualified for investment in the fund and acknowledges and accepts
the various risk factors that are associated with such an investment. Further, if Registrant
bills an investment advisory fee based upon the value of private investment funds or
otherwise references private investment funds owned by the client on any supplemental
account reports prepared by Registrant, the value for all private investment funds owned
by the client will reflect the most recent valuation provided by the fund sponsor. The
current value of any private investment fund could be significantly more or less than the
original purchase price or the price reflected in any supplemental account report.
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary action.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. The Registrant has no other relationship or arrangement with a related person that is
material to its advisory business.
D. The Registrant does not recommend or select other investment advisors for its clients for
which the Registrant receives compensation.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
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B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has a
material financial interest.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the sale
or purchase of those securities. Therefore, this situation presents a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed
before those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons.”
The Registrant’s securities transaction policy requires that Access Person of the Registrant
must provide the Chief Compliance Officer or his/her designee with a written report of
their current securities holdings within ten (10) days after becoming an Access Person.
Furthermore, Access Persons must provide the Chief Compliance Officer with a quarterly
transaction report, detail all trades in the Access Person’s account during the previous
quarter; and on an annual basis, each Access Person must provide the Chief Compliance
Officer with a written report of the Access Person’s current securities holdings.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
presents a conflict of interest. As indicated above in Item 11.C., the Registrant has a
personal securities transaction policy in place to monitor the personal securities transaction
and securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. If the client requests that the Registrant recommend a broker-dealer/custodian for execution
and/or custodial services (exclusive of those clients that may direct the Registrant to use a
specific broker-dealer/custodian), Registrant generally recommends that investment
advisory accounts be maintained at Schwab. Before engaging Registrant to provide
investment advisory services, the client will be required to enter into a formal Investment
Advisory Agreement with Registrant setting forth the terms and conditions under which
Registrant shall manage the client’s assets, and a separate custodial/clearing agreement
with each designated broker-dealer/custodian. Factors that the Registrant considers in
recommending Schwab (or another broker-dealer/custodian) to clients include: historical
relationship with the Registrant, financial strength, reputation, execution capabilities,
pricing, research, and service. Although the commissions and/or transaction fees paid by
Registrant’s clients shall comply with the Registrant’s duty to seek best execution, a client
may pay a commission that is higher than another qualified broker-dealer might charge to
effect the same transaction where the Registrant determines, in good faith, that the
commission/transaction fee is reasonable. In seeking best execution, the determinative
factor is not the lowest possible cost, but whether the transaction represents the best
19
qualitative execution, taking into consideration the full range of broker-dealer services,
including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although Registrant will seek competitive rates, it may not
necessarily obtain the lowest possible commission rates for client account transactions. The
transaction fees charged by the designated broker-
brokerage commissions or
dealer/custodian are exclusive of, and in addition to, Registrant’s investment advisory fee.
1. Non-Soft Dollar Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a
client utilize the services of a particular broker-dealer/custodian, Registrant receives
from Schwab (or could receive from other broker-dealer/custodians, unaffiliated
investment managers, vendors, investment platforms, and/or product/fund sponsors)
without cost (and/or at a discount) support services and/or products, certain of which
assist the Registrant to better monitor and service client accounts maintained at such
institutions. The support services that Registrant receives can include: investment-
related research, pricing information and market data, software and other technology
that provide access to client account data, compliance and/or practice management-
related publications, discounted or free consulting services, discounted and/or free
travel and attendance at conferences, meetings, and other educational and/or social
events, marketing support, computer hardware and/or software and/or other products
used by Registrant in furtherance of its investment advisory business operations. As
referenced above, certain of the support services and/or products that Registrant can
receive may assist the Registrant in managing and administering client accounts.
Others do not directly provide such assistance, but rather assist the Registrant to
manage and further develop its business enterprise. The receipt of these support
services and products presents a conflict of interest, because the Registrant has the
incentive to recommend that clients utilize Schwab as a broker-dealer/custodian based
upon its interest in continuing to receive the above-described support services and
products, rather than based on a client’s particular need. However, Registrant’s clients
do not pay more for investment transactions effected and/or assets maintained at
Schwab as a result of this arrangement. There is no corresponding commitment made
by the Registrant to Schwab or any other entity to invest any specific amount or
percentage of client assets in any specific mutual funds, securities or other investment
products as a result of the above arrangement. Registrant’s Chief Compliance Officer,
Geoffrey Biehn, remains available to address any questions regarding the conflicts of
interest presented by the above arrangements.
Schwab Advisor Services
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business
serving independent investment advisory firms like the Registrant. Schwab Advisor
Services provides Registrant and its clients with access to its institutional brokerage –
trading, custody, reporting and related services – many of which are not typically
available to Schwab retail customers. Schwab also makes available various support
services. Some of those services help Registrant manage or administer its clients’
accounts while others help Registrant manage and grow its business. Schwab may also
provide monetary assistance to Registrant to defray certain costs related to technology,
compliance, legal, business consulting and other related expenses. Schwab’s support
services are generally available on an unsolicited basis (Registrant does not have to
request them) and at no charge to Registrant as long as it maintains a total of at least
$10 million of its clients’ assets in accounts at Schwab.
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Schwab Advisor Services that Benefit the Client
Schwab’s services described in this paragraph generally benefit clients and client
accounts but may also benefit the Registrant as well. Schwab’s institutional brokerage
services include access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products available through
Schwab include some to which Registrant might not otherwise have access or that
would require a significantly higher minimum initial investment by its clients.
Schwab Advisor Services that May Not Directly Benefit the Client
Schwab also makes available to Registrant other products and services that benefit
Registrant but may not directly benefit its clients or its clients’ accounts. These
products and services assist Registrant in managing and administering its clients’
accounts. Such products and services may include investment research, both Schwab’s
own and that of third parties. Registrant may use this research to service all or some
substantial number of its clients’ accounts, including accounts not maintained at
Schwab. In addition to investment research, Schwab also makes available software and
other technology that: provides access to client account data (such as duplicate trade
confirmations and account statements); facilitates trade execution and allocates
aggregated trade orders for multiple client accounts; provides pricing and other market
data; facilitates payment of Registrant’s fees from clients’ accounts; and assists with
back-office functions, recordkeeping and client reporting.
Schwab Advisor Services that Generally Benefit Only Registrant
Schwab also offers other services intended to help Registrant manage and further
develop Registrant’s business enterprise. These services include: educational
conferences and events; technology, compliance, legal, and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance
providers. Schwab may provide some of these services itself. In other cases, it will
arrange for third-party vendors to provide the services to Registrant. Schwab may also
discount or waive its fees for some of these services or pay all or a part of a third party’s
fees. Schwab may also provide Registrant with other benefits such as occasional
business entertainment of Registrant’s personnel.
Conflict of Interest
The availability of the services from Schwab described above benefit Registrant
because it does not have to produce or purchase them. Registrant does not have to pay
for Schwab’s services so long as it: generally maintains a total of at least $10,000,000
of client assets in accounts at Schwab. However, the $10,000,000 minimum may give
Registrant an incentive to suggest that clients maintain their account with Schwab as
broker-dealer/custodian based on Registrant’s interest in receiving Schwab’s services
that benefit Registrant’s business rather than based on clients’ interest in receiving the
best value in custody services and the most favorable execution of transactions. This
presents a conflict of interest. When recommending Schwab’s services to clients,
however, Registrant does so when it reasonably believes that its selection of Schwab
as custodian and broker is in the best interests of its clients based upon the factors
discussed above. Further, based on the value of Registrant’s assets under management
as reported above under Item 4.E., and the amount of its client assets currently
maintained at Schwab, the Registrant does not believe that maintaining at least $10
million of assets at Schwab presents a material conflict of interest. The Registrant’s
21
Chief Compliance Officer, Geoffrey Biehn, remains available to address any questions
regarding the above arrangements and the related conflicts of interest.
2. The Registrant does not receive referrals from broker-dealers.
3. Registrant recommends that its clients utilize the brokerage and custodial services
provided by Schwab. The Firm generally does not accept directed brokerage
arrangements (but could make exceptions). A directed brokerage arrangement arises
when a client requires that account transactions be effected through a specific broker-
dealer/custodian, other than one generally recommended by Registrant (i.e., Schwab).
In such client directed arrangements, the client will negotiate terms and arrangements
for their account with that broker-dealer, and Firm will not seek better execution
services or prices from other broker-dealers or be able to "batch" the client’s
transactions for execution through other broker-dealers with orders for other accounts
managed by Registrant. As a result, a client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case. In the event that the client directs
Registrant to effect securities transactions for the client’s accounts through a specific
broker-dealer, the client correspondingly acknowledges that such direction may cause
the accounts to incur higher commissions or transaction costs than the accounts would
otherwise incur had the client determined to effect account transactions through
alternative clearing arrangements that may be available through Registrant. Higher
transaction costs adversely impact account performance. Transactions for directed
accounts will generally be executed following the execution of portfolio transactions
for non-directed accounts. The Registrant’s Chief Compliance Officer, Geoffrey
Biehn, remains available to address any questions regarding the above arrangements.
B. The transactions for each client account generally will be effected independently, unless
the Registrant decides to purchase or sell the same securities for several clients at
approximately the same time. The Registrant may (but is not obligated to) combine or
“bunch” such orders to seek best execution, to negotiate more favorable commission rates
or to allocate equitably among the Registrant’s clients differences in prices and
commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and
will be allocated among clients in proportion to the purchase and sale orders placed for
each client account on any given day. The Registrant shall not receive any additional
compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant’s principals or investment
adviser representatives. All investment supervisory clients are advised that it remains their
responsibility to advise the Registrant of any changes in their investment objectives or
financial situation. All clients (in person or via telephone) are encouraged to review
financial planning issues (to the extent applicable), investment objectives and account
performance with the Registrant on an annual basis.
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B. The Registrant may conduct account reviews on an other-than-periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written and/or electronic transaction
confirmation notices and regular written summary account statements directly from the
broker-dealer/custodian and/or program sponsor for the client accounts. The Registrant
may also provide a written periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant receives economic benefits from
Schwab such as support services and/or products without cost (and/or at a discount).
Registrant’s clients do not pay more for investment transactions effected and/or assets
maintained at Schwab or another broker-dealer/custodian as a result of these arrangements.
There is no corresponding commitment made by the Registrant to a broker-
dealer/custodian or any other entity to invest any specific amount or percentage of client
assets in any specific mutual funds, securities or other investment products as a result of
the above arrangements. The Registrant’s Chief Compliance Officer, Geoffrey Biehn,
remains available to address any questions regarding the above arrangements.
B. Registrant does not maintain promoter arrangements/pay referral fee compensation to non-
employees for new client introductions.
Item 15
Custody
The Registrant shall have written authorization granting it the ability to have its advisory
fee for each client debited by the custodian on a quarterly basis. Clients are provided, at
least quarterly, with written transaction confirmation notices and regular written summary
account statements directly from the broker-dealer/custodian and/or program sponsor for
the client accounts. The Registrant may also provide a written periodic report summarizing
account activity and performance.
To the extent that the Registrant provides clients with periodic account statements or
reports, Registrant urges clients to carefully review those statements and compare them to
custodial account statements. Registrant’s statements may vary from custodial statements
based on accounting procedures, reporting dates, or valuation methodologies of certain
securities. The account custodian does not verify the accuracy of the Registrant’s advisory
fee calculations.
The Registrant provides other services on behalf of its clients that require disclosure at
ADV Part 1, Item 9. In particular, certain clients have signed asset transfer authorizations
that permit the qualified custodian to rely upon instructions from the Registrant to transfer
client funds to “third parties.” In accordance with the guidance provided in the SEC Staff’s
February 21, 2017 Investment Adviser Association No-Action Letter, the affected
accounts are not subjected to an annual surprise CPA examination.
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Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary or non-discretionary basis. Before the Registrant assumes discretionary
authority over a client’s account, the client shall be required to execute an Investment
Advisory Agreement, naming the Registrant as client’s attorney and agent in fact, granting
the Registrant full authority to buy, sell, or otherwise effect investment transactions
involving the assets in the client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities owned by the
client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s
investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. The Registrant does not solicit fees of more than $1,200, per client, six months or more in
advance.
B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over
certain client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
ANY QUESTIONS: The Registrant’s Chief Compliance Officer, Geoffrey Biehn,
remains available to address any questions that a client or prospective client may have
regarding the above disclosures and arrangements.
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