Overview
- Headquarters
- Stevensville, MI
- Average Client Assets
- $0.8 million
- SEC CRD Number
- 310841
Fee Structure
Primary Fee Schedule (TRUE BLUE FINANCIAL DISCLOSURE BROCHURE - SEC)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 1.50% |
| $250,001 | $500,000 | 1.35% |
| $500,001 | $1,000,000 | 1.25% |
| $1,000,001 | $2,000,000 | 1.10% |
| $2,000,001 | $3,000,000 | 1.00% |
| $3,000,001 | and above | 0.90% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,375 | 1.34% |
| $5 million | $52,375 | 1.05% |
| $10 million | $97,375 | 0.97% |
| $50 million | $457,375 | 0.91% |
| $100 million | $907,375 | 0.91% |
Clients
- HNW Share of Firm Assets
- 70.95%
- Total Client Accounts
- 993
- Discretionary Accounts
- 993
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Primary Brochure: TRUE BLUE FINANCIAL DISCLOSURE BROCHURE - SEC (2026-03-26)
View Document Text
Form ADV Part 2A Brochure
Item 1 – Cover Page
True Blue Financial, LLC
Benton Harbor Office
667 West Main, Suite A
Benton Harbor, MI 49022
Stevensville Office
7889 Red Arrow Highway
Stevensville, MI 49127
www.trueblue.financial
Mailing Address:
P.O. Box 198
Stevensville, MI 49127-0198
Phone: (269) 982-2710
Fax: (269) 924-0959
Email: lbrown@trueblue.financial
March 26, 2026
True Blue Financial, LLC is a registered investment adviser. An "investment adviser" means any person who, for
compensation, engages in the business of advising others, either directly or through publications or writings, as to
the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for
compensation and as part of a regular business, issues or promulgates analyses or reports concerning securities.
Registration with the SEC or any state securities authority does not imply a certain level of skill or training.
This brochure provides information about the qualifications and business practices of True Blue Financial, LLC. If you
have any questions about the contents of this brochure, please contact us at (269) 982-2710. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
Additional information about True Blue Financial, LLC is available on the SEC’s website at www.adviserinfo.sec.gov.
Our firm’s CRD# is 310841.
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 2
Item 2 – Material Changes
The purpose of this page is to inform you of any material changes since the previous annual filing of this disclosure
brochure.
On March 26, 2026, we submitted our annual updating amendment for the firm’s fiscal year ending December
31, 2025. We made the following changes to our Form ADV Part 2A Brochure:
•
•
Item 4 – Advisory Business was updated to reflect that as of December 31, 2025, we had approximately
$271,506,698 in directly managed, regulatory assets under management on a discretionary basis and
none on a non-discretionary basis.
Item 8 has been updated with important information related to the risks associated with the use of
Artificial Intelligence.
In addition to the changes noted above, we strongly encourage you to carefully review our full brochure. If you
have questions or if you would like to receive a complete copy of our current brochure free of charge at any time,
please contact us at (269) 982-2710 or at lbrown@trueblue.financial.
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 3
Item 3 – Table of Contents
Item 1 – Cover Page................................................................................................................................................... 1
Item 2 – Material Changes ........................................................................................................................................ 2
Item 3 – Table of Contents ........................................................................................................................................ 3
Item 4 – Advisory Business ........................................................................................................................................ 4
Item 5 – Fees and Compensation .............................................................................................................................. 7
Item 6 – Performance-Based Fees and Side-By-Side Management ........................................................................ 12
Item 7 – Types of Clients ......................................................................................................................................... 12
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................................................... 13
Item 9 – Disciplinary Information ............................................................................................................................ 22
Item 10 – Other Financial Industry Activities or Affiliations .................................................................................... 22
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........................... 23
Item 12 – Brokerage Practices ................................................................................................................................. 24
Item 13 – Review of Accounts ................................................................................................................................. 25
Item 14 – Client Referrals and Other Compensation .............................................................................................. 26
Item 15 – Custody ................................................................................................................................................... 27
Item 16 – Investment Discretion ............................................................................................................................. 28
Item 17 – Voting Client Securities ........................................................................................................................... 28
Item 18 – Financial Information .............................................................................................................................. 28
Form ADV Part 2B Brochure Supplements .............................................................................................................. 29
Lucas Michael Brown, MSPFP, CFP®, CKA®, CRPC®, AWMA® ............................................................................. 29
Richard P. Martin, III, CPA ................................................................................................................................... 34
Victoria Lee Holt, CFP® ........................................................................................................................................ 38
Nicole Marie Coar, CFP® ..................................................................................................................................... 42
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 4
Item 4 – Advisory Business
True Blue Financial, LLC (hereinafter “True Blue Financial” or the “firm”) is a registered investment adviser based
in Stevensville, Michigan. We are a limited liability company, organized under the laws of the state of Michigan.
We have been providing investment advisory services since 2021. Lucas M. Brown, Member, President, and Chief
Compliance Officer, is the sole owner of True Blue Financial.
As used in this brochure, the term “Associated Person” refers to anyone from our firm who is an officer, an
employee, and all individuals providing investment advice on behalf of our firm. Where required, such persons
are properly registered as investment adviser representatives (IARs). Currently, we offer the following investment
advisory services, personalized for each individual client.
Financial Planning and Consulting Services
We offer broad-based and structured financial planning services. Financial planning will typically involve providing
a variety of advisory services to clients regarding the management of their financial resources based on an analysis
of their individual needs. If you retain our firm for financial planning services, we will meet with you to gather
information about your financial circumstances and objectives. Once we review and analyze the information you
provide to our firm, and if you have engaged us to do so, we will deliver a written plan to you, designed to help
you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the financial
information you provide to our firm. You must promptly notify our firm if your financial situation, goals, objectives,
or needs change.
In limited circumstances, you may only require advice on a single aspect of the management of your financial
resources. We offer financial plans in a targeted format and/or general consulting services that address only those
specific areas of interest or concern. For hourly consulting services in which a financial plan is not presented, the
fee will typically be payable in advance of the consultation.
You are under no obligation to act on our financial planning recommendations. Should you choose to act on any
of our recommendations, you are not obligated to implement the financial plan through any of our other
investment advisory services. Moreover, you may act on our recommendations by placing securities transactions
with any brokerage firm.
Important Note: Information related to tax and legal consequences provided as part of the financial plan is for
informational purposes only. Clients are instructed to contact their tax or legal advisers for personalized advice.
Portfolio Management Services
True Blue Financial primarily offers its clients discretionary portfolio management services. If you participate in
our discretionary portfolio management services, we require you to grant us discretionary authority to manage
your account and/or to select third-party investment managers or programs. Subject to a grant of discretionary
authorization, we have the authority and responsibility to formulate investment strategies and select models,
managers, and/or investment programs on your behalf. This discretionary authorization will allow us and/or a
selected third party to determine the specific securities and the amount of securities to be purchased or sold for
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 5
your account without obtaining your approval prior to each transaction. Discretionary authority is typically
granted by the investment advisory agreement you sign with our firm, other investment managers, and relevant
trading authorization forms with your account custodian. Typically, you may limit our discretionary authority (for
example, by limiting the types of securities that can be purchased or sold for your account) by providing our firm
with your restrictions and guidelines in writing. However, generally, you may not be able to impose restrictions
on investing in certain securities or types of securities in accounts managed by third parties.
Additionally, clients whose assets are invested in model portfolios may not set restrictions on the specific holdings
or allocations within the model, nor the types of securities that can be purchased in the model. However, clients
may exclude certain assets from management in our model portfolios. For assets held outside the model
portfolios, you can limit our discretionary authority, or you may request specific transactions by providing our
firm with your restrictions, guidelines, or instructions.
In very limited circumstances, at our sole discretion, we may agree to manage assets on a non-discretionary basis.
If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to executing
any transactions on behalf of your account. You have an unrestricted right to decline to implement any advice
provided by our firm on a non-discretionary basis. Generally, third-party investment managers and programs are
available on a discretionary basis only.
Our investment advice is tailored to meet our clients’ needs and investment objectives. If you decide to hire our
firm to manage your portfolio, we will meet with you to gather your financial information, discuss your goals, and
decide how much risk you should take in your investments. The information we gather will help us implement an
asset allocation strategy that will be specific to your goals.
True Blue Financial typically advises on investments in equity securities, mutual funds, exchange traded funds,
U.S. government bonds, municipal bonds, corporate debt securities, certificates of deposit, commercial paper,
warrants, options contracts on securities, and interests in partnerships investing in real estate, among other types
of securities. Once we construct your investment portfolio and/or a third-party program or model is selected, we
will monitor your portfolio’s performance on a continuous basis.
Recommendation or Selection of Other Advisers
As part of our overall portfolio management services, we may recommend third-party investment managers or
programs (collectively "third parties") for the management of a portion of or for your entire account. All third-
party managers and/or program sponsors recommended by our firm must be registered as investment advisers,
or they must be exempt from registration requirements. Factors that we take into consideration when making
our recommendations include, but are not limited to, the following: the third party’s performance, methods of
analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives.
Third-party manager(s) will actively manage your portfolio and will assume discretionary investment authority
over your account. Third-party managers may use one or more model portfolios to manage your account. We will
monitor the relevant third-party manager’s performance to ensure its management and investment style remain
aligned with your investment goals and objectives. Where we have discretionary authority to do so, we will
reallocate your assets among other managers or programs, as appropriate. Where we do not have discretionary
authority to hire or fire third-party managers on your behalf, we will recommend a different third-party manager
or program when deemed to be in your best interest.
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 6
Note: Persons associated with our firm may be dually registered with one or more recommended third-party
firms. See Items 5 and 10 below in this brochure for important information regarding dual registrations with
third parties.
LPL Sponsored Programs
True Blue Financial may provide advisory services through certain programs sponsored by LPL Financial LLC (LPL),
a registered investment adviser and broker-dealer. Below is a brief description of each LPL advisory program
available to True Blue Financial. For more information regarding the LPL programs, including more information
on the advisory services and fees that apply, the types of investments available in the programs, and the potential
conflicts of interest presented by the programs please see the program account packet (which includes the
account agreement and LPL Form ADV program brochure) and the Form ADV, Part 2A of LPL or the applicable
program.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. True Blue Financial will obtain
the necessary financial data from the client, assist the client in determining the suitability of the MWP program,
and assist the client in setting an appropriate investment objective. True Blue Financial will initiate the steps
necessary to open an MWP account and have the discretion to select a model portfolio designed by LPL’s Research
Department consistent with the client’s stated investment objective. LPL’s Research Department or a third-party
portfolio strategist may act as a portfolio strategist responsible for selecting the mutual funds or ETFs within a
model portfolio and for making changes to the mutual funds or ETFs selected. True Blue Financial may change
strategists or models as needed based on client needs and circumstances. Additionally, True Blue may customize
models or portions of models to be executed by LPL upon LPL's approval.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs and to
liquidate previously purchased securities. The client will also authorize LPL to effect rebalancing for MWP
accounts.
MWP requires a minimum asset value for a program account to be managed. The minimums vary depending on
the portfolio(s) selected and the account’s allocation amongst portfolios. The lowest minimum for a portfolio is
$10,000.
Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program using Optimum
Funds shares. Under OMP, the client will authorize LPL on a discretionary basis to purchase and sell Optimum
Funds pursuant to investment objectives chosen by the client. True Blue Financial will assist the client in
determining the suitability of OMP for the client and assist the client in setting an appropriate investment
objective. True Blue Financial will have the discretion to select a mutual fund asset allocation portfolio designed
by LPL consistent with the client’s investment objective. LPL will have the discretion to purchase and sell Optimum
Funds pursuant to the portfolio selected for the client. LPL will also have the authority to rebalance the account.
A minimum account value of $1,000 is required for OMP.
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 7
Types of Investments
We do not recommend specific securities or one particular type of security over other types of securities. We will
recommend specific third-party managers and/or programs based on the information you provide to us regarding
your individual goals and circumstances. Generally, clients may not impose restrictions on investing in certain
securities or types of securities in accounts managed by third parties.
Wrap Fee Programs
True Blue Financial is the portfolio manager and sponsor of the True Blue Financial Wrap Fee Program. A wrap
fee program combines portfolio management, advisory services, and trade execution for a single fee. As the
portfolio manager, True Blue Financial is responsible for the research, security selection, and implementation of
transaction orders in the Client's account. The transactions in the Client's account will be executed by and held at
LPL Financial, LLC (“LPL”), a FINRA-registered broker-dealer, member SIPC. The Client pays True Blue Financial an
all-inclusive wrap fee. True Blue Financial pays LPL a portion of this fee for trade execution expenses. Detailed
information about the True Blue Financial Wrap Fee Program and program fees is provided in Form ADV Part 2A,
Appendix 1 (Wrap Brochure).
Assets Under Management
As of December 31, 2025, we had approximately $271,506,698 in directly managed, regulatory assets under
management on a discretionary basis and none on a non-discretionary basis.
Item 5 – Fees and Compensation
Financial Planning and Consulting Fees
True Blue Financial charges either an hourly fee of $200.00 or a fixed fee not to exceed $5,000 for financial
planning and consulting services. At our sole discretion, the fee is negotiable depending on the scope, complexity,
needs, and circumstances of the client, as well as the amount of time estimated to complete the requested
services. Before engaging True Blue Financial to provide financial planning or consulting services, clients will be
required to enter into a written advisory agreement, which will set forth the terms and conditions of the
engagement, describe the scope of the services to be provided, and the estimated time to complete the services.
Written plans are not presented for hourly consulting engagements.
Consulting fees are generally due in advance of the consultation. Fifty percent (50%) of the agreed-upon financial
planning fee is typically due in advance, with the remaining balance due upon completion of the project. However,
True Blue Financial does not require more than $1,200 six or more months in advance. Either party may terminate
the financial planning agreement upon written notice to the other. Any prepaid, unearned fees will be prorated
and promptly refunded to the client.
Portfolio Management Fees
For portfolio management services, True Blue Financial charges an annual fee based on a percentage of the
market value of the assets under management and supervision. On an annualized basis, our management fee for
directly managed assets is based on the following fee schedule:
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 8
Directly Managed Assets
Up to $249,999
$250,000 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999
$3,000,000 and over
True Blue's Annual Fee
1.50%
1.35%
1.25%
1.10%
1.00%
0.90%
Our annual fee is exclusive of, and in addition to, any brokerage commissions, transaction fees, and other related
costs and expenses, which may be incurred by the client, unless otherwise included in a third-party wrap fee
program.
Portfolio management fees are billed quarterly, in advance. At our sole discretion, fees are negotiable depending
on factors such as the amount of assets under management, range of investments, and complexity of your
financial circumstances, among others.
Currently, management fees are calculated by the account custodian in accordance with the advisory agreement
between the client and us. Either we will calculate the fee and direct the custodian holding the client’s account
to deduct the fees, or the custodian will calculate the fees based on the client agreement and deduct the fees
directly from the account, provided the client has provided written authorization. The qualified custodian will
send an account statement to the client at least quarterly. This statement will detail all account activity, including
any management fees paid. The custodian will usually deduct from a designated account to facilitate billing.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless otherwise
agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are included as part of
assets under management for the purpose of calculating the firm’s advisory fee. At any specific point in time,
depending upon perceived or anticipated market conditions/events (there is no guarantee that such anticipated
market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions for defensive,
liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such amounts could miss
market advances and, depending upon current yields, at any point in time, the firm’s advisory fee could exceed
the interest paid by the client’s cash or cash equivalent positions.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s best
interest. As part of its investment advisory services, the firm will review client portfolios on an ongoing basis to
determine if any changes are necessary, based upon various factors, including but not limited to investment
performance, fund manager tenure, style drift, account additions/withdrawals, the client’s financial
circumstances, and changes in the client’s investment objectives. Based upon these and other factors, there may
be extended periods of time when the firm determines that changes to a client’s portfolio are neither necessary
nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s annual investment advisory fee will
continue to apply during these periods, and there can be no assurance that investment decisions made by the
firm will be profitable or equal any specific performance level(s).
At the inception of investment management services, the first pay period’s fees will be calculated on a pro rata
basis. If you did not receive our ADV Part 2 disclosures at least 48 hours prior to or at the time you entered into
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 9
the advisory agreement with True Blue Financial, you may terminate the agreement without penalty. Thereafter,
either party may terminate the advisory agreement upon seven (7) days’ written notice. You will incur a pro-rata
charge for services rendered prior to the termination of the portfolio management agreement, which means you
will incur advisory fees only in proportion to the number of days in the quarter for which you are a client. If you
have prepaid advisory fees that we have not yet earned, you will receive a prorated refund of those fees.
Other Adviser Fees
When we refer you to third-party investment managers/programs, the managers and program sponsors charge
additional fees for their services and pay us a portion of the total fee collected. Advisory fees and program fees
that you pay to third-party managers and program sponsors are established and payable in accordance with the
Form ADV Part 2 or comparable disclosure brochure provided by each relevant third party. Fees may or may not
be negotiable. You should review the recommended third-party manager's disclosures and take into
consideration their fees, along with program fees and our fees, to determine the total amount of fees charged to
your account. While we receive a portion of the total fee deducted from your account, we only receive the amount
disclosed in your agreement with us. Fees charged by and paid to third-party managers and program sponsors
are in accordance with the program agreement. The total combined fee you pay to the program sponsor, third-
party manager, and True Blue Financial will not exceed 2.00% of client assets under management. Higher or lower
fees may be available from other firms that do not use third-party managers or programs. Clients are informed
that a combined fee of over 2.00% of assets under management exceeds industry norms, and similar advisory
services may be available for less elsewhere. Fees will be based on the following schedules.
Model Wealth Portfolios Program (MWP) Fees
Account Value
$10,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999
$3,000,000 and over
Maximum True Blue
Annual Fee
1.20%
1.10%
1.00%
0.90%
0.80%
0.70%
Maximum Third-Party
Annual Fee
0.80%
0.90%
1.00%
1.10%
1.20%
1.30%
Maximum Total
Combined Annual Fee
2.00%
2.00%
2.00%
2.00%
2.00%
2.00%
Optimum Market Portfolios Program (OMP) Fees
Account Value
$1,000 - $249,999
$250,000 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999
$3,000,000 and over
Maximum True Blue
Annual Fee
1.50%
1.35%
1.25%
1.10%
1.00%
0.90%
Maximum Third-Party
Annual Fee
0.50%
0.65%
0.75%
0.90%
1.00%
1.10%
Maximum Total
Combined Annual Fee
2.00%
2.00%
2.00%
2.00%
2.00%
2.00%
You will be required to sign an agreement directly with the third-party manager/program sponsor. You may
terminate your advisory relationship with the third-party manager according to the terms of your agreement with
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 10
the third-party manager. You should review each third-party manager’s disclosure brochure and advisory
agreement for specific information on how you may terminate your advisory relationship with the third-party
manager and how you may receive a refund, if applicable.
Since our compensation may differ depending upon our individual agreement with each third-party manager, we
have an incentive to recommend one third-party manager or program over another third-party with whom we
have less favorable compensation arrangements or over other advisory programs offered by third parties with
which we have no compensation arrangements. At all times, True Blue Financial and its Associated Persons uphold
their fiduciary duty of fair dealing with clients.
The recommended third party may offer wrapped or non-wrapped pricing options. Wrap pricing structures allow
the Client to pay an all-inclusive fee for management, brokerage, clearance, custody, and administrative services.
In a non-wrap pricing structure, the third party’s fee may be separate from the advisory fee charged by True Blue
Wealth. Transaction costs may also be charged for the execution and clearance of advisory transactions directed
by such third-party investment advisory services. A complete description of the programs and services provided,
the amount of total fees, the payment structure, termination provisions, and other aspects of each program are
detailed and disclosed in: i) the third-party investment adviser’s Form ADV Part 2A; ii) the program wrap brochure
(if applicable) or other applicable disclosure documents; iii) the disclosure documents of the portfolio manager(s)
selected; or, iv) the third-party investment adviser’s account opening documents. A copy of all relevant disclosure
documents of the third-party investment adviser and the individual portfolio manager(s) will be provided to
anyone interested in these programs/managers.
IRA Rollover Considerations
As a normal extension of financial advice, we provide education or recommendations related to the rollover of an
employer-sponsored retirement plan. A plan participant leaving employment has several options. Each choice
offers advantages and disadvantages, depending on desired investment options and services, fees and expenses,
withdrawal options, required minimum distributions, tax treatment, and the investor's unique financial needs and
retirement plans. The complexity of these choices may lead an investor to seek assistance from us.
An Associated Person who recommends an investor roll over plan assets into an Individual Retirement Account
(“IRA”) may earn an asset-based fee as a result, but no compensation if assets are retained in the plan. Thus, we
have an economic incentive to encourage an investor to roll plan assets into an IRA. In most cases, fees and
expenses will increase for the investor as a result because the above-described fees will apply to assets rolled
over to an IRA, and the outlined ongoing services will be extended to these assets.
We are fiduciaries under the Investment Advisers Act of 1940, and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We have to act in your best interests and not put our
interests ahead of yours. At the same time, the way we make money creates some conflicts with your interests.
Additional Fees and Expenses
Fees are charged as described above and are not based on a share of capital gains of the funds of any advisory
client.
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 11
All fees paid to True Blue Financial for investment advisory services are separate and distinct from the fees and
expenses charged to shareholders by investment companies like unit investment trusts, mutual funds, or
exchange traded funds. These fees and expenses are described in each fund's prospectus. These fees generally
include a management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales
charges, you may pay an initial or deferred sales charge.
You could invest in a mutual fund directly, without the services of True Blue Financial. In this case, you would not
receive ongoing planning and portfolio management services provided by True Blue Financial, which are designed,
among other things, to assist you in determining which mutual fund or funds are most appropriate to your
financial condition and objectives. Accordingly, you should review both the fees charged by the funds and the
fees charged by True Blue Financial to fully understand the total amount of fees to be paid by you to evaluate the
advisory services being provided. Although True Blue Financial uses its best efforts to purchase lower-cost mutual
fund shares when available, some mutual fund companies do not offer institutional classes or funds that do not
pay 12b-1 distribution fees.
Compensation for the Sale of Investment Products
We strive to outline all conflicts of interest between you, our firm, and our Associated Persons in this Disclosure
Brochure. If additional conflicts arise in the future, we will notify you in writing and/or provide you with an
updated Disclosure Brochure.
Compensation for the Sale of Securities
Associated Persons of True Blue Financial, who provide investment advice on behalf of our firm, are also
registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker-dealer and
investment adviser under federal and state securities laws. LPL is a member of the Financial Industry Regulatory
Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In their roles as registered
representatives, these Associated Persons will receive commission-based compensation in connection with the
purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation
earned by these Associated Persons in their roles as registered representatives is separate and in addition to our
advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice
on behalf of our firm, who are registered representatives of LPL, have an incentive to effect securities transactions
to generate commissions rather than placing such transactions based solely on your needs. We have implemented
compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by
acting in the best interest of the client.
Compensation for the Sale of Insurance Products
True Blue Financial is also licensed as an insurance agency. Therefore, True Blue Financial and its Associated
Persons who are licensed as independent insurance agents will earn commission-based compensation for selling
insurance products, including insurance products they sell to you. Insurance commissions earned by these
Associated Persons are separate and in addition to our advisory fees. The sale of insurance instruments and other
commissionable products offered by Associated Persons is intended to complement our advisory services.
However, this practice presents a conflict of interest because Associated Persons providing investment advice on
behalf of our firm, who are licensed insurance agents, have an incentive to recommend insurance products to you
to generate commissions rather than making those recommendations based solely on your needs. We address
this conflict of interest by recommending insurance products only where we, in good faith, believe that it is
appropriate for the client’s particular needs and circumstances, and only after a full presentation of the
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 12
recommended insurance product to our client. Additionally, we explain the insurance underwriting process to our
clients to illustrate how the insurer also reviews the client’s application and disclosures before issuing the
resulting insurance agreement. Clients to whom the firm offers advisory services are informed that they are under
no obligation to purchase insurance services. Clients who choose to purchase insurance services are under no
obligation to use our firm or its licensed Associated Persons and may use any insurance firm or agent they choose.
Where fixed annuities are sold, clients should also note that the annuity sales result in substantial up-front
commissions and ongoing compensation (“trails”) based on the annuity’s total value. Additionally, many annuities
contain surrender charges and/or restrictions on access to your funds. Payments and withdrawals can have tax
consequences. Optional lifetime income benefit riders are used to calculate lifetime payments only and are not
available for cash surrender or in a death benefit unless specified in the annuity contract. In some annuity
products, fees can apply when using an income rider. Annuity guarantees are based on the financial strength and
claims-paying ability of the issuing insurance company. We urge our clients to read all insurance contract
disclosures carefully before making a purchase decision. Rates and returns mentioned on any program presented
are subject to change without notice. Insurance products are subject to fees and additional expenses.
Note: Commission-based compensation for the sale of securities and/or insurance products is separate and in
addition to advisory fees charged by True Blue Financial. Advisory fees are not reduced to offset commissions.
Clients are not obligated to utilize our advisory services. Similar services may be available for lower costs at other
firms that reduce advisory fees to offset commission-based compensation, or through other firms and/or their
associated persons who are not licensed to sell securities and/or insurance products for commission-based
income.
Item 6 – Performance-Based Fees and Side-By-Side Management
Performance-based fees are based on a share of capital gains on or capital appreciation of the client’s assets.
Side-by-side management refers to the practice of managing accounts that are charged performance-based fees
while at the same time managing accounts that are not charged performance-based fees. We do not accept
performance-based fees or participate in side-by-side management. Our fees are calculated as described above
in the Fees and Compensation section of this brochure and are not charged on the basis of a share of capital gains
upon, or capital appreciation of, the funds in your advisory account(s).
Item 7 – Types of Clients
We generally offer investment advisory services to individuals, trusts, estates, charitable organizations,
corporations, and other business entities.
True Blue Financial does not require a minimum account size to establish an advisory relationship. However,
third-party investment advisers and third-party sponsored programs may have minimum account sizes. For
example, participation in the MWP program requires a minimum account size of $10,000, and participation in
OMP requires a minimum account size of $1,000.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
The investment advice provided, along with the methods of analysis and the strategies recommended by True
Blue Financial, will vary depending on your specific financial situation and goals. There are many risks to consider.
This brochure does not disclose all of the possible risks and other significant aspects of investing in financial
markets. In light of the risks, you should fully understand the nature of the contractual relationship(s) into which
you are entering and the extent of your risk exposure. Certain investment strategies may not be suitable for
everyone. You should carefully consider whether the strategies employed would be appropriate for you in light
of your experience, objectives, financial resources, and other relevant circumstances.
Investing in securities involves a risk of loss that you should be prepared to bear. We cannot and do not
represent, warrant, or imply that the services or methods of analysis employed by us can or will predict future
results, successfully identify market tops or bottoms, or insulate you from losses due to market corrections or
declines.
True Blue Financial generally uses the following methods of analysis:
•
•
•
Fundamental Analysis is a technique that attempts to determine a security’s value by focusing on
underlying factors that affect a company's actual business and its future prospects. The term refers to
the analysis of the economic well-being of a financial entity as opposed to only its price movements.
Technical Analysis is a technique that relies on the assumption that current market data (such as charts
of price, volume, and open interest) can help predict future market trends, at least in the short term. It
assumes that market psychology influences trading and can predict when stocks will rise or fall.
Cyclical Analysis is a technique used to analyze investments sensitive to business cycles and whose
performance is strongly tied to the overall economy. For example, cyclical companies tend to make
products or provide services that are in lower demand during downturns in the economy and higher
demand during upswings. Examples include the automobile, steel, and housing industries. The stock
price of a cyclical company will often rise just before an economic upturn begins, and fall just before
a downturn begins. Investors in cyclical stocks try to make the largest gains by buying the stock at the
bottom of a business cycle, just before a turnaround begins. Risks associated with business cycles or
other economic cycles can adversely affect the returns of an investment, an asset class, or an individual
company's profits. Cyclical risk does not typically have a tangible measure. Instead, it is reflected in the
prices or valuations of assets that are deemed to have higher or lower cyclical risks than the market.
Some companies are more volatile than others, struggling during an economic slowdown and excelling
when a recovery is underway.
Investment Strategies
We may use one or more of the following investment strategies when advising you on investments:
Long-Term Purchases – securities purchased with the expectation that the value of those securities will grow over
a relatively long period, generally greater than one year. Using a long-term purchase strategy generally assumes
the financial markets will go up in the long term, which may not be the case. There is also the risk that the segment
of the market that you are invested in, or perhaps just your particular investment, will go down over time, even
if the overall financial markets advance. Purchasing investments long-term may create an opportunity cost -
"locking up" assets that may be better utilized in the short term in other investments.
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Short-Term Purchases – securities purchased with the expectation that they will be sold within a relatively short
period of time, generally less than one year, to take advantage of the securities' short-term price fluctuations.
Using a short-term purchase strategy generally assumes that we can predict how financial markets will perform
in the short term, which may be very difficult and will incur a disproportionately higher amount of transaction
costs compared to long-term trading. Many factors can affect financial market performance in the short term
(such as short-term interest rate changes, cyclical earnings announcements, etc.), but may have a smaller impact
over longer periods.
Trading – securities are sold within 30 days. The principal type of risk associated with trading is market risk. There
can be no assurance that a specific investment will achieve its investment objectives, and past performance
should not be seen as a guide to future returns. The value of investments and the income derived may fall as well
as rise, and investors may not recoup the original amount invested. Investments may also be affected by any
changes in exchange control regulations, tax laws, withholding taxes, international, political, and economic
developments, and government, economic, or monetary policies. Additionally, trading is speculative. Market
movements are difficult to predict and are influenced by, among other things, government trade, fiscal, monetary,
and exchange control programs and policies; changing supply and demand relationships; national and
international political and economic events; changes in interest rates; and the inherent volatility of the
marketplace. Additionally, from time to time, governments intervene, directly and by regulation, in certain
markets, often with the intent to influence prices directly. The effects of government intervention may be
particularly significant at certain times in the financial instrument markets, and such intervention (as well as other
factors) may cause these markets to move rapidly.
Risk of Loss
Clients should be aware that investing in securities involves a risk of loss that they should be prepared to bear.
Past performance is not indicative of future results. Therefore, you should never assume that the future
performance of any specific investment or investment strategy will be profitable. Investing in securities (including
stocks, mutual funds, bonds, etc.) involves the risk of loss. Further, depending on the different types of
investments, there may be varying degrees of risk. You should be prepared to bear investment loss, including loss
of original principal. Because of the inherent risk of loss associated with investing, our firm is unable to represent,
guarantee, or even imply that our services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate you from losses due to market corrections or declines. There are
certain additional risks associated with investing in securities, as described below:
Recommendation of Particular Types of Securities
As disclosed under the “Advisory Business” section in this brochure, we provide advice on various types of
securities, and we do not necessarily recommend one particular type of security over another, since each client
has different needs and different tolerances for risk. Each type of security has its own unique set of risks
associated with it, and it would not be possible to list here all of the specific risks of every type of investment.
Even within the same type of investment, risks can vary widely. However, in very general terms, the higher the
anticipated return of an investment, the higher the risk of loss associated with it.
General Investment Risk: All investments come with the risk of losing money. Investing involves substantial risks,
including the complete possible loss of principal plus other losses, and may not be suitable for many members of
the public. Investments, unlike savings and checking accounts at a bank, are not insured by the government to
protect against market losses. Different market instruments carry different types and degrees of risk, and you
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should familiarize yourself with the risks involved in the particular market instruments in which you intend to
invest.
Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives, and
past performance should not be seen as a guide to future returns. The value of investments and the income
derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also
be affected by any changes in exchange control regulations, tax laws, withholding taxes, international, political
and economic developments, and governmental economic or monetary policies.
Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities may
fall in value if interest rates change. Generally, the prices of debt securities rise when interest rates fall, and their
prices fall when interest rates rise. Longer-term debt securities are usually more sensitive to interest rate changes.
Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s) may
not make required interest payments. An issuer suffering an adverse change in its financial condition could lower
the credit quality of a security, leading to greater price volatility of the security. A lowering of the credit rating of
a security may also offset the security's liquidity, making it more difficult to sell. Funds investing in lower-quality
debt securities are more susceptible to these problems, and their value may be more volatile.
Foreign Exchange Risk: Foreign investments may be affected favorably or unfavorably by exchange control
regulations or changes in the exchange rates. Changes in currency exchange rates may influence the share value,
the dividends or interest earned, and the gains and losses realized. Exchange rates between currencies are
determined by supply and demand in the currency exchange markets, the international balance of payments,
governmental intervention, speculation, and other economic and political conditions. If the currency in which a
security is denominated appreciates against the US Dollar, the value of the security will increase. Conversely, a
decline in the exchange rate of the currency would adversely affect the value of the security.
Artificial Intelligence ("AI") Risk: We may rely on programs and systems that utilize AI, machine learning,
probabilistic modeling, and other data science technologies ("AI Tools") when delivering our services. AI Tools are
also used to record and transcribe client meetings. Clients should note that AI Tools are highly complex, and are
known to have been flawed, hallucinate, reflect biases included in the data on which such tools are trained, be of
poor quality, or be otherwise harmful. AI Tools present Cybersecurity Risk. The U.S. and global legal and regulatory
environment relating to the use of AI Tools is uncertain and rapidly evolving, and could require changes in the
firm’s implementation of AI Tools and increase compliance costs and the risk of non-compliance. Further, the firm
may rely on AI Tools developed by third parties, and the firm has limited control over the accuracy and
completeness of such AI Tools. Clients who do not want us to record their meetings have the option to opt out at
the time of the meeting.
Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach in
cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices designed
to protect networks, systems, computers, programs, and data from cyber-attacks and hacking by other computer
users, and to avoid the resulting damage and disruption of hardware and software systems, loss or corruption of
data, and/or misappropriation of confidential information. In general, cyberattacks are deliberate; however,
unintentional events may have similar effects. Cyber-attacks may cause losses to clients by interfering with the
processing of transactions, affecting the ability to calculate net asset value, or impeding or sabotaging trading.
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Clients may also incur substantial costs as a result of a cybersecurity breach, including those associated with
forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft,
unauthorized use of proprietary information, litigation, and the dissemination of confidential and proprietary
information. Any such breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In
addition, clients could be exposed to additional losses as a result of the unauthorized use of their personal
information. While our firm has established a business continuity plan and systems designed to prevent
cyberattacks, there are inherent limitations in such plans and systems, including the possibility that certain risks
have not been identified. Similar types of cybersecurity risks are also present for issuers of securities, investment
companies, and other investment advisers in which we invest, which could result in material adverse
consequences for such entities and may cause a client's investment in such entities to lose value.
Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and mortality over a
wide geographic area, crossing international boundaries, and causing significant economic, social, and political
disruption. It is difficult to predict the long-term impact of such events because they are dependent on a variety
of factors, including the global response of regulators and governments to address and mitigate the worldwide
effects of such events. Workforce reductions, travel restrictions, governmental responses and policies, and
macroeconomic factors could negatively impact investment returns.
Cryptocurrency Risk: Cryptocurrency (e.g., bitcoin and ether), often referred to as “virtual currency,” “digital
currency,” or “digital assets,” is designed to act as a medium of exchange. Cryptocurrency is an emerging asset
class. There are thousands of cryptocurrencies, the most well-known of which is Bitcoin. Certain of the firm’s
clients may have exposure to bitcoin or another cryptocurrency, directly or indirectly through an investment such
as an ETF or other investment vehicles. Cryptocurrency operates without a central authority or banks and is not
backed by any government. Cryptocurrencies may experience very high volatility, and related investment vehicles
may be affected by such volatility. As a result of holding cryptocurrency, certain of the firm’s clients may also
trade at a significant premium or discount to NAV. Cryptocurrency is also not legal tender. Federal, state, or
foreign governments may restrict the use and exchange of cryptocurrency, and regulation in the U.S. is still
developing. The market price of many cryptocurrencies, including Bitcoin, has been subject to extreme
fluctuations. If cryptocurrency markets continue to be subject to sharp fluctuations, investors may experience
losses if the value of the client’s investments declines. Similar to fiat currencies (i.e., a currency that is backed by
a central bank or a national, supra-national, or quasi-national organization), cryptocurrencies are susceptible to
theft, loss, and destruction. Cryptocurrency exchanges and other trading venues on which cryptocurrencies trade
are relatively new and, in most cases, largely unregulated and may therefore be more exposed to fraud and failure
than established, regulated exchanges for securities, derivatives, and other currencies. The SEC has issued a public
report stating that U.S. federal securities laws require treating some digital assets as securities.
Cryptocurrency exchanges may stop operating or permanently shut down due to fraud, technical glitches,
hackers, or malware. Due to relatively recent launches, most cryptocurrencies have a limited trading history,
making it difficult for investors to evaluate investments. Generally, cryptocurrency transactions are irreversible,
such that an improper transfer can only be undone by the receiver of the cryptocurrency agreeing to return the
cryptocurrency to the original sender. Digital assets are highly dependent on their developers, and there is no
guarantee that development will continue or that developers will not abandon a project with little or no notice.
Third parties may assert intellectual property claims relating to the holding and transfer of digital assets, including
cryptocurrencies, and their source code. Any threatened action that reduces confidence in a network’s long-term
ability to hold and transfer cryptocurrency may affect investments in cryptocurrencies.
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Many significant aspects of the U.S. federal income tax treatment of investments in cryptocurrency are uncertain,
and investments in cryptocurrency may produce income that is not treated as qualifying income for purposes of
the income test applicable to regulated investment companies. Certain cryptocurrency investments may be
treated as a grantor trust for U.S. federal income tax purposes, and an investment by the firm’s clients in such a
vehicle will generally be treated as a direct investment in cryptocurrency for tax purposes and “flow-through” to
the underlying investors.
Equity (stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and volatile
increases and decreases in value as market confidence in and perceptions of their issuers change. If you held
common stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater risk
than if you held preferred stocks and debt obligations of the issuer.
Company Risk: When investing in stock positions, there is always a certain level of company or industry-specific
risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through
appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based
on factors specific to the company or its industry. For example, if a company’s employees go on strike or the
company receives unfavorable media attention for its actions, the value of the company may be reduced.
Fixed Income Risk: When investing in bonds, there is the risk that the issuer will default on the bond and be
unable to make payments. Inflation risk can be an issue if prices rise at a faster rate than the interest rate on the
fixed-income security. If interest rates rise at a faster rate than the rate on a fixed-income security, investors lose
out by holding the lower-yielding security. Further, individuals who depend on set amounts of periodically paid
income face the risk that inflation will erode their spending power. Fixed-income investors receive set, regular
payments that face the same inflation risk. If sold before maturity, there could be losses due to the difference
between the purchase price and the sale price, as well as changes in interest rates.
Risks Associated with Investing in Mutual Funds: Mutual funds are professionally managed collective investment
systems that pool money from many investors and invest in stocks, bonds, short-term money market instruments,
other mutual funds, other securities, or any combination thereof. The fund will have a manager that trades the
fund's investments in accordance with the fund's investment objective. While mutual funds generally provide
diversification, risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a significant
degree, or concentrates in a particular type of security (i.e., equities) rather than balancing the fund with different
types of securities. The returns on mutual funds can be reduced by the costs of managing the funds. In addition,
while some mutual funds are “no load” and charge no fee to buy into, or sell out of, other types of mutual funds
do charge such fees, which can also reduce returns.
Risks Associated with Investing in Exchange Traded Funds (ETFs): Investing in stocks & ETFs carries the risk of
capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Investments in these
securities are not guaranteed or insured by the FDIC or any other government agency.
Risks Associated with Investing in Inverse and Leveraged Funds: Leveraged mutual funds and ETFs generally seek
to deliver multiples of the daily performance of the index or benchmark that they track. Inverse mutual funds and
ETFs generally seek to deliver the opposite of the daily performance of the index or benchmark that they track.
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Inverse funds are often marketed as a way for investors to profit from, or at least hedge their exposure to,
downward-moving markets. Some Inverse funds are both inverse and leveraged, meaning that they seek a return
that is a multiple of the inverse performance of the underlying index. To accomplish their objectives, leveraged
and inverse funds use a range of investment strategies, including swaps, futures contracts, and other derivative
instruments. Leveraged, inverse, and leveraged inverse funds are more volatile and riskier than traditional funds
due to their exposure to leverage and derivatives, particularly total return swaps and futures.
Most leveraged funds are typically designed to achieve their desired exposure on a daily (in a few cases, monthly)
basis and reset their leverage daily. A "single day" is measured from the time the leveraged fund calculates its net
asset value ("NAV") to the time of the leveraged fund's next NAV calculation. The return of the leveraged fund for
periods longer than a single day will be the result of each day's returns compounded over the period. Due to the
effect of this mathematical compounding, their performance over longer periods of time can differ significantly
from the performance (or inverse performance) of their underlying index or benchmark during the same period
of time. For periods longer than a single day, the leveraged fund will lose money when the level of the Index is
flat, and the leveraged fund may lose money even if the level of the Index rises. Longer holding periods, higher
index volatility, and greater leverage all exacerbate the impact of compounding on an investor's returns. During
periods of higher Index volatility, the volatility of the Index may affect the leveraged fund's return as much as or
more than the return of the Index itself. Therefore, holding leveraged, inverse, and leveraged inverse funds for
longer periods of time increases their risk due to the effects of compounding and the inherent difficulty in market
timing. Leveraged funds are riskier than similarly benchmarked funds that do not use leverage. Non-traditional
funds are highly volatile and not suitable for all investors. They provide the potential for significant losses.
Risks Associated with Investing in Buffer ETFs: Buffer ETFs are also known as defined-outcome ETFs since the ETF
is designed to offer downside protection for a specified period of time. These ETFs are modeled after options-
based structured notes, but are generally cheaper and offer more liquidity. Buffer ETFs are designed to safeguard
against market downturns by employing complex options strategies. Buffer ETFs typically charge higher
management fees that are considerably more than the index funds whose performance they attempt to track.
Additionally, because buffer funds own options, they do not receive dividends from their equity holdings. Both
factors result in the underperformance of the Buffer ETF compared to the index they attempt to track. Clients
should carefully read the prospectus for a buffer ETF to fully understand the cost structures, risks, and features
of these complex products.
Management Risk: Your investment with our firm varies with the success and failure of our investment strategies,
research, analysis, and determination of portfolio securities. If our investment strategies do not produce the
expected returns, the value of the investment will decrease.
Municipal Securities Risk: The value of municipal obligations can fluctuate over time and may be affected by
adverse political, legislative, and tax changes, as well as by financial developments that affect the municipal
issuers. Because many municipal obligations are issued to finance similar projects by municipalities (e.g., housing,
healthcare, water and sewer projects, etc.), conditions in the sector related to the project can affect the overall
municipal market. Payment of municipal obligations may depend on an issuer’s general unrestricted revenues,
revenue generated by a specific project, the operator of the project, government appropriation, or government
aid. There is a greater risk if investors can look only at the revenue generated by the project. In addition, municipal
bonds are generally traded in the “over-the-counter” market among dealers and other large institutional
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investors. From time to time, liquidity in the municipal bond market (the ability to buy and sell bonds readily) may
be reduced in response to overall economic conditions and credit tightening.
Alternatives Risk: Non-traded REITs, business development companies, limited partnerships, and direct
alternatives are subject to various risks such as liquidity and property devaluation based on adverse economic
and real estate market conditions, and may not be suitable for all investors. A prospectus that discloses all risks,
fees, and expenses may be obtained from your adviser. Read the prospectus carefully before investing. This is not
a solicitation or offering, which can only be made in conjunction with a copy of the prospectus. Investors
considering an investment strategy utilizing alternative investments should understand that alternative
investments are generally considered speculative in nature and may involve a high degree of risk, particularly if
concentrating investments in one or a few alternative investments.
Foreign Securities Risk: Foreign securities are subject to additional risks not typically associated with investments
in domestic securities. These risks may include, among others, currency risks, country risks (political, diplomatic,
regional conflicts, terrorism, war, social and economic instability, currency devaluations, and policies that have
the effect of limiting or restricting foreign investment or the movement of assets), different trading practices, less
government supervision, less publicly available information, limited trading markets and greater volatility. To the
extent that underlying funds invest in issuers located in emerging markets, the risk may be heightened by political
changes, changes in taxation, or currency controls that could adversely affect the values of these investments.
Emerging markets have been more volatile than the markets of developed countries with more mature
economies.
Risks Associated with Investing in Private Funds: Private investment funds are not registered with the Securities
and Exchange Commission and may not be registered with any other regulatory authority. Accordingly, they are
not subject to certain regulatory restrictions and oversight to which other issuers are subject. There may be little
public information available about their investments and performance. Moreover, as sales of shares of private
investment companies are generally restricted to certain qualified purchasers, it could be difficult for a client to
sell its shares of a private investment company at an advantageous price and time. Since shares of private
investment companies are not publicly traded, from time to time, it may be difficult to establish a fair value for
the client’s investment in these companies.
Risks Associated with Investing in Options: Transactions in options carry a high degree of risk. A relatively small
market movement will have a proportionately larger impact, which may work for or against the investor. The
placing of certain orders, which are intended to limit losses to certain amounts, may not be effective because
market conditions may make it impossible to execute such orders. Selling (i.e., "writing" or "granting") an option
generally entails considerably greater risk than purchasing options. Although the premium received by the seller
is fixed, the seller may sustain a loss well in excess of that amount. The seller will also be exposed to the risk of
the purchaser exercising the option, and the seller will be obliged either to settle the option in cash or to acquire
or deliver the underlying investment. If the option is "covered" by the seller holding a corresponding position in
the underlying investment or a future on another option, the risk may be reduced.
Illiquid securities: Illiquid securities involve the risk that investments may not be readily sold at the desired time
or price. Illiquid securities, that are not publicly traded, and/or for which no market is currently available, may be
difficult to purchase or sell, which may influence the price or timing of a transaction. An inability to sell securities
can adversely affect an account's value or prevent an account from taking advantage of other investment
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opportunities. Lack of liquidity may cause the value of investments to decline, and illiquid investments may also
be difficult to value. A client may not be able to liquidate an investment in the event of an emergency or for any
other reason.
Certain investment strategies used by our firm may invest in illiquid asset vehicles, such as private equity and real
estate. Investment in an illiquid asset vehicle poses similar risks as direct investments in illiquid securities. In
addition, investment in an illiquid asset vehicle will be subject to the terms and conditions of the illiquid asset
vehicle’s investment policy and governing documents, which often include provisions that may involve investor
lock-in periods, mandatory capital calls, redemption restrictions, infrequent valuation of assets, etc. In addition,
investments in illiquid securities or vehicles may normally involve investments in non-marketable securities where
there is limited transparency. If obligated to sell an illiquid security prior to an expected maturity date, particularly
with an infrastructure investment, they may not be able to realize fair value. Investments in illiquid securities or
vehicles may include restrictions on withdrawal rights, and shares may not be freely transferable.
Structured Notes: Below are some specific risks related to the structured notes recommended by our firm:
•
Complexity: Structured notes are complex financial instruments. Clients should understand the reference
asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s)
or index(es) in calculating the note’s performance. This payoff calculation may include leverage
multiplied by the performance of the reference asset or index, protection from losses should the
reference asset or index produce negative returns, and/or fees. Structured notes may have complicated
payoff structures that can make it difficult for clients to accurately assess their value, risk, and potential
for growth through the term of the structured note. Determining the performance of each note can be
complex, and this calculation can vary significantly from note to note depending on the structure. Notes
can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-
leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a
structured note to fully understand how the payoff on a note will be calculated and discuss these issues
with our firm.
•
•
• Market risk. Some structured notes provide for the repayment of principal at maturity, which is often
referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing
financial institution. Many structured notes do not offer this feature. For structured notes that do not
offer principal protection, the performance of the linked asset or index may cause clients to lose some
or all of their principal. Depending on the nature of the linked asset or index, the market risk of the
structured note may include changes in equity or commodity prices, changes in interest rates or foreign
exchange rates, and/or market volatility.
Issuance price and note value: The price of a structured note at issuance will likely be higher than the fair
value of the structured note on the date of issuance. Issuers now generally disclose an estimated value
of the structured note on the cover page of the offering prospectus, allowing investors to gauge the
difference between the issuer’s estimated value of the note and the issuance price. The estimated value
of the notes is likely lower than the issuance price of the notes to investors because issuers include the
costs for selling, structuring, and/or hedging the exposure on the notes in the initial price of their notes.
After issuance, structured notes may not be resold on a daily basis and thus may be difficult to value
given their complexity.
Liquidity: The ability to trade or sell structured notes in a secondary market is often very limited, as
structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on
securities exchanges. As a result, the only potential buyer for a structured note may be the issuing
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•
financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In
addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes
they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date or risk
selling the note at a discount to its value at the time of sale.
Credit risk: Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is
obligated to make payments on the notes as promised. These promises, including any principal
protection, are only as good as the financial health of the structured note issuer. If the structured note
issuer defaults on these obligations, investors may lose some or all of the principal amount they invested
in the structured notes, as well as any other payments that may be due on the structured notes.
Environmental, Social, and Governance Investment Criteria Risk: If a portfolio is subject to certain
environmental, social, and governance (ESG) investment criteria it may avoid purchasing certain securities for ESG
reasons when it is otherwise economically advantageous to purchase those securities, or may sell certain
securities for ESG reasons when it is otherwise economically advantageous to hold those securities. In general,
the application of the portfolio’s ESG investment criteria may affect the portfolio’s exposure to certain issuers,
industries, sectors, and geographic areas, which may affect the financial performance of the portfolio, positively
or negatively, depending on whether these issuers, industries, sectors, or geographic areas are in or out of favor.
An adviser can vary materially from other advisers with respect to its methodology for constructing ESG portfolios
or screens, including with respect to the factors and data that it collects and evaluates as part of its process. As a
result, an adviser’s ESG portfolio or screen may materially differ from or contradict the conclusions reached by
other ESG advisers concerning the same issuers. Further, ESG criteria are dependent on data and are subject to
the risk that such data reported by issuers or received from third-party sources may be subjective, or it may be
objective in principle but not verified or reliable.
Additionally, client constraints, such as limiting investments to certain types of investments (e.g., ESG, biblically
responsible investments, and tax sensitivity may also affect the portfolio’s performance.
Recommendation of Other Advisers
We do not perform quantitative or qualitative analyses of individual securities. Instead, we will advise you on how
to allocate your assets among various classes of securities or third-party managers, or programs. We primarily
rely on investment model portfolios and strategies developed by third parties and their portfolio managers. If
deemed to be in your best interest, we will recommend replacing certain third-party managers/programs if there
is a significant deviation in characteristics or performance from the stated strategy and/or benchmark.
The primary risk associated with investing with a third party is that while a particular third party may have
demonstrated a certain level of success in the past, it may not be able to replicate that success in future markets.
In addition, as we do not control the underlying investments in third-party model portfolios, there is also a risk
that a third party may deviate from the stated investment mandate or strategy of the portfolio, making it a less
suitable investment for our clients. To mitigate this risk, we seek third parties with proven track records that have
demonstrated a consistent level of performance and success over time. A third party’s past performance is not a
guarantee of future results, and certain market and economic risks exist that may adversely affect an account’s
performance, which could result in capital losses in your account.
True Blue Financial, LLC
Form ADV Part 2A Brochure
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Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or of the integrity of our management. Neither our management
personnel nor our firm has a history of material legal or disciplinary events.
Item 10 – Other Financial Industry Activities or Affiliations
Neither True Blue Financial nor any of its management persons is registered as a futures commission merchant,
an introducing broker, a commodity trading adviser, or a commodity pool operator, nor do either party have an
application pending or otherwise in the process of seeking registration as any of these types of firms. Further,
none of our management personnel is registered as or is currently seeking registration as associated persons of
any of these types of firms.
Registrations with LPL Financial LLC
Associated Persons of True Blue Financial, who provide investment advice on behalf of our firm, are also
registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker-dealer and
investment adviser under federal and state securities laws. LPL is a member of the Financial Industry Regulatory
Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In their roles as registered
representatives, these Associated Persons will receive commission-based compensation in connection with the
purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation
earned by these Associated Persons in their roles as registered representatives is separate and in addition to our
advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice
on behalf of our firm, who are registered representatives, have an incentive to effect securities transactions to
generate commissions rather than placing such transactions based solely on your needs. We have implemented
compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by
acting in the best interest of the client.
Insurance Activities
True Blue Financial is also licensed as an insurance agency. Therefore, True Blue Financial and its Associated
Persons who are licensed as independent insurance agents will earn commission-based compensation for selling
insurance products, including insurance products they sell to you. Insurance commissions earned by these
Associated Persons are separate and in addition to our advisory fees. This practice presents a conflict of interest
because Associated Persons providing investment advice on behalf of our firm, who are licensed insurance agents,
have an incentive to recommend insurance products to you to generate commissions rather than making those
recommendations based solely on your needs. You are not required to purchase insurance products through True
Blue Financial or any person associated with True Blue Financial. You have full discretion whether to purchase
recommended insurance products, and you may purchase them from any insurance agency or agent you choose.
Recommendation of Other Advisors
We may recommend that you use a third-party manager or program as part of our asset allocation and investment
strategy. True Blue Financial will receive fees in addition to the fees paid to the third-party manager and/or the
program sponsor. Currently, these programs are offered through LPL. As disclosed above, Associated Persons
providing investment advice on behalf of our firm are dually registered with LPL. We have a financial incentive to
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 23
recommend those programs over other available programs. You are not obligated to utilize our management
services. If you elect to do so, transactions for your accounts will be executed through LPL as described in Items
4, 5, 12, and 14 of this Brochure.
Other Outside Business Activities and Affiliations
Lucas M. Brown, President, Chief Compliance Officer, and sole member of True Blue Financial, is also the owner
and sole member of True Blue Tax, LLC (“True Blue Tax), a tax preparation firm. Richard P. Martin, III, CPA, who
serves as Vice President of True Blue Financial, prepares tax returns for clients and non-clients through True Blue
Tax. Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services
offered by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True
Blue Tax, but are advised that they are under no obligation to utilize the tax preparation services offered through
True Blue Tax or any individuals associated with True Blue Tax or True Blue Financial.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Description of Our Code of Ethics
True Blue Financial has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code
focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of interest.
The Code includes True Blue Financial’s policies and procedures developed to protect clients’ interests concerning
the following topics:
•
•
•
•
The duty at all times to place the interests of clients first;
The requirement that all personal securities transactions be conducted in such a manner as to be
consistent with the Code;
The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s
position of trust and responsibility;
The fiduciary principle that information concerning the identity of security holdings and financial
circumstances of clients is confidential; and
The principle that independence in the investment decision-making process is paramount.
•
A copy of True Blue Financial’s Code of Ethics is available upon request to our firm at (269) 982-2710 or at
lbrown@trueblue.financial.
Interest in client Transactions
Please refer to Item 10 above for information about the recommendation of securities transactions in which our
related persons have a material financial interest and the conflicts of interest associated with such practices.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or persons
associated with our firm buy or sell such securities for our own account. We may also combine our orders to
purchase securities with your orders to purchase securities ("block trading"). Please refer to the "Brokerage
Practices" section in this brochure for information on our block trading practices.
True Blue Financial, LLC
Form ADV Part 2A Brochure
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At times, True Blue Financial and/or its related persons may take positions in the same securities as clients, which
may pose a conflict of interest with clients. In an effort to uphold our fiduciary duties to clients, True Blue Financial
and its related persons will generally be “last in” and “last out” for the trading day when trading occurs in close
proximity to client trades. Front running (trading shortly ahead of clients) is prohibited. Should a conflict occur
because of materiality (e.g., a thinly traded stock), disclosure will be made to the client(s) at the time of trading.
Incidental trading not deemed to be a conflict (e.g., a purchase or sale that is minimal in relation to the total
outstanding value, and as such would have a negligible effect on the market price) would not be deemed a
material conflict requiring disclosure at the time of trading.
Item 12 – Brokerage Practices
Brokerage and Custodial Services Offered by LPL Financial LLC
True Blue Financial recommends that you establish brokerage accounts with LPL Financial LLC (“LPL”), a registered
broker-dealer and member SIPC, to maintain custody of assets and to effect trades. Factors which True Blue
Financial considers in recommending LPL to clients include their respective financial strength, reputation,
execution, pricing, research, and service. LPL enables True Blue Financial to obtain many mutual funds without
transaction charges and other securities at nominal transaction charges. The commissions and/or transaction fees
charged by LPL may be higher or lower than those that other Financial Institutions may charge.
LPL provides True Blue Financial with access to its institutional trading and custody services, which are typically
not available to retail investors. LPL services include brokerage, custody, research, and access to mutual funds
and other investments that are otherwise generally available only to institutional investors or that would require
a significantly higher minimum initial investment.
For True Blue Financial’s client accounts maintained in custody, LPL charges account holders transaction-related
fees for securities trades, including a $40 annual maintenance fee for traditional IRA and Roth IRA accounts. LPL
provides True Blue Financial assistance in managing and administering clients’ accounts. These include access to
client account data, facilitating trade execution, providing research, facilitating payment of True Blue Financial
management fees from its clients’ accounts, recordkeeping, and client reporting. LPL also makes available to True
Blue Financial other services intended to help True Blue Financial manage and further develop its business
enterprise. These services may include consulting, publications, and conferences on practice management,
information technology, business succession, regulatory compliance, and marketing.
In choosing a broker-dealer or negotiating commission rates, we are not obligated to seek competitive bids or the
lowest commission cost to you, but we determine that the commission rate charged is reasonable based on the
quality of custodial services available to our clients. As a fiduciary, True Blue Financial endeavors to act in your
best interest.
The commissions paid by True Blue Financial’s clients comply with True Blue Financial’s duty to obtain “best
execution.” Clients may pay commissions that are higher than another qualified Financial Institution might charge
to effect the same transaction, where True Blue Financial determines that the commissions are reasonable in
relation to the value of the brokerage and research services received. In seeking best execution, the determinative
factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a Financial Institution’s services, including, among others, the value of
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 25
research provided, execution capability, commission rates, and responsiveness. True Blue Financial seeks
competitive rates but may not necessarily obtain the lowest possible commission rates for client transactions.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers and custodians with which we have an institutional
advisory arrangement. Additionally, we do not receive other benefits from a broker-dealer in exchange for client
referrals.
Directed Brokerage
Associated Persons of our firm, who are registered representatives of LPL, are subject to FINRA conduct rules,
which restrict such registered individuals from conducting securities transactions away from LPL unless LPL
provides the representative with written authorization. Therefore, clients are advised that such Associated
Persons may be limited to conducting securities transactions through LPL or another broker-dealer/custodian
approved by LPL. Not all Advisers require their clients to direct brokerage to a specific broker-dealer/custodian.
True Blue Financial has chosen LPL based on several factors, including quality of service, fees, reputation,
accountability, and security of assets.
Aggregation of Orders (Block Trading)
When suitable, we combine multiple orders for shares of the same securities purchased for advisory accounts we
manage (this practice is commonly referred to as “block trading”). The shares are then distributed across
participating accounts in a fair and equitable manner. The distribution of the shares purchased is typically
proportionate to the size of the account, but it is not based on account performance or the amount or structure
of management fees. Accounts owned by our firm or persons associated with our firm may participate in block
trading with your accounts; however, they will not be given preferential treatment.
We combine multiple orders for shares of the same securities purchased for discretionary accounts; however, we
do not combine orders for non-discretionary accounts. Accordingly, non-discretionary accounts may pay different
costs than discretionary accounts pay. If you enter into non-discretionary arrangements with our firm, we may
not be able to buy and sell the same quantities of securities for you, and you may pay higher commissions, fees,
and/or transaction costs than clients who enter into discretionary arrangements with our firm. We do not
combine multiple orders for shares of the same mutual funds purchased for advisory accounts we manage
because mutual funds do not trade in blocks.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position it should
have been in had the trading error not occurred. Depending on the circumstances, corrective actions may include
canceling the trade, adjusting an allocation, and/or reimbursing the account.
Item 13 – Review of Accounts
Account Reviews
True Blue Financial monitors client account holdings on a continuous basis and recommends a formal review with
clients at least annually. Individual accounts are reviewed by the Associated Person assigned to the account. Lucas
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 26
M. Brown, President and Chief Compliance Officer of our firm, is responsible for the overall supervision of the
review process.
Additional reviews may be offered in certain circumstances. Triggering factors that may stimulate additional
reviews include, but are not limited to, changes in economic conditions, changes in the client’s financial situation
or investment objectives, or upon client request.
A financial plan is a snapshot in time, and no ongoing reviews are conducted unless you have engaged us
separately for periodic updates. We recommend a plan review at least annually. Updates to written plans are
billable at the then-current hourly rate.
Clients will receive statements directly from their account custodian(s) on at least a quarterly basis. Clients also
receive online access to their account statements. True Blue Financial will also provide performance reports at
least annually.
Item 14 – Client Referrals and Other Compensation
Compensation for Client Referrals
We do not compensate, directly or indirectly, any person or entity who is not our supervised person for client
referrals.
Recommendation of Other Advisers
We may recommend that you use a third-party manager or program as part of our asset allocation and investment
strategy. In these cases, True Blue Financial does not share in the compensation received by the third-party
investment manager. It charges fees in addition to third-party fees. The compensation arrangement presents a
conflict of interest due to a financial incentive to recommend the services of a particular third-party manager or
program based on our compensation arrangements. Since our compensation may differ depending upon our
individual agreement with each third party, we have an incentive to recommend one third party over another. At
all times, True Blue Financial and its Associated Persons strive to uphold their fiduciary duty of fair dealing with
clients.
Other Compensation
As disclosed in Items 5 and 10 of this Brochure, our firm is also a licensed insurance agency, and individuals
providing investment advice on behalf of our firm are dually registered with LPL Financial, and some are licensed
insurance agents. Where licensed, our licensed individuals and we are eligible to receive commission-based
compensation for the sale of securities and insurance products.
Economic Benefits from Custodians
Additionally, as disclosed above in Item 12, True Blue Financial has brokerage and clearing arrangements with LPL
and it may receive additional benefits from LPL in the form of electronic delivery of client information, electronic
trading platforms, institutional trading support, proprietary and/or third-party research, continuing education,
practice management advice, and other services provided by custodians for the benefit of investment advisory
clients.
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 27
Economic Benefits Received from Vendors/Product Sponsors
Occasionally, we and our Associated Persons will receive additional compensation from vendors. Product
sponsors may also pay for or reimburse us for the costs associated with our employees and investment adviser
representatives attending various educational or training events, as well as conferences and events we sponsor.
However, such compensation will not be tied to the sale of any specific product. Compensation could include such
items as gifts, an occasional dinner or ticket to a sporting event, reimbursement in connection with educational
meetings with an associated person, reimbursement for compliance consulting services, client workshops or
events, or marketing events or advertising initiatives, including services for identifying prospective clients. Receipt
of additional economic benefits presents a conflict of interest because our firm and our Associated Persons have
an incentive to use vendors/products based on the additional economic benefits obtained rather than solely on
the client’s needs. We address this conflict of interest by using vendors/products that we, in good faith, believe
are appropriate in helping us in servicing our clients’ needs, regardless of any economic benefits we may or may
not receive.
Item 15 – Custody
We do not have physical custody of any of your funds and/or securities. Your funds and securities will be held
with a bank, broker-dealer, or other independent, qualified custodian. Where you have provided us with written
authorization to do so, we will calculate the fee and direct the account custodian to deduct the fee from your
account. In such cases, we are deemed to have constructive custody limited to the deduction of fees. Where the
third-party manager, program sponsor (LPL), or account custodian (LPL) calculates the advisory fee based on your
advisory agreement, they will directly debit your account(s) for the payment of our portion of your advisory fees.
Additionally, we are deemed to have custody where we accept third-party standing letters of authorization
(“SLOA”) where clients grant us authority to direct custodians to disburse funds to one or more third-party
accounts. We have taken steps to have controls and oversight in place to comply with the Investment Adviser
Association's no-action letter issued by the SEC on February 21, 2017 (the “SEC no-action letter”). We are not
required to comply with the surprise examination requirements of the Custody Rule if we comply with the
representations noted in the SEC no-action letter. Where our firm acts pursuant to an SLOA, we believe we are
making a good-faith effort to comply with the representations noted in the SEC no-action letter. Additionally,
since many of the representations noted in the SEC no-action letter involve the qualified custodian’s operations,
we will collaborate closely with our custodian(s) to ensure that the representations are met.
In all cases, you will receive account statements from the independent, qualified custodian(s) holding your funds
and securities at least quarterly. The account statements from your custodian(s) will indicate the amount of our
advisory fees deducted from your account(s) each billing period. You should carefully review account statements
for accuracy.
If you have questions regarding your account or if you did not receive a statement from your custodian, please
contact us at (269) 982-2710 or at lbrown@trueblue.financial.
True Blue Financial, LLC
Form ADV Part 2A Brochure
Page 28
Item 16 – Investment Discretion
True Blue Financial primarily offers its clients discretionary portfolio management services. If you participate in
our discretionary portfolio management services, we require you to grant us discretionary authority to manage
your account and/or to select third-party managers or programs. Subject to a grant of discretionary authorization,
we have the authority and responsibility to formulate investment strategies and select models, managers, and/or
investment programs on your behalf. This discretionary authorization will allow us and/or a selected third party
to determine the specific securities and the amount of securities to be purchased or sold for your account without
obtaining your approval prior to each transaction. However, our firm does not retain discretionary authority to
select the broker-dealer used for transactions or commission rates paid. Discretionary authority is typically
granted by the investment advisory agreement you sign with our firm, other investment managers, and relevant
trading authorization forms with your account custodian. Typically, you may limit our discretionary authority (for
example, by limiting the types of securities that can be purchased or sold for your account) by providing our firm
with your restrictions and guidelines in writing. However, generally, you may not be able to impose restrictions
on investing in certain securities or types of securities in accounts managed by third parties.
In very limited circumstances, at our sole discretion, we may agree to manage assets on a non-discretionary basis.
If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to executing
any transactions on behalf of your account. You have an unrestricted right to decline to implement any advice
provided by our firm on a non-discretionary basis. Generally, third-party managers and programs are available on
a discretionary basis only.
Item 17 – Voting Client Securities
True Blue Financial does not accept authorization to vote proxies on behalf of clients. At your request, we may
offer you advice regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you or your designated representative is responsible for exercising your right to vote as a
shareholder. In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to you by
mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would forward any
electronic solicitations to vote proxies. If you have questions about a particular proxy voting matter, you can
contact your investment advisory representative at (269) 982-2710.
Item 18 – Financial Information
This item requires True Blue Financial to provide you with certain financial information or disclosures about our
firm’s financial condition.
•
•
•
True Blue Financial has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to its clients.
True Blue Financial has never been the subject of a bankruptcy proceeding.
True Blue Financial does not require the prepayment of advisory fees of $1,200 for six or more months
in advance.
Form ADV Part 2B Brochure Supplements
Form ADV Part 2B Brochure Supplement
Lucas Michael Brown, MSPFP, CFP®, CKA®, CRPC®, AWMA®
CRD Number: 4261145
Member/President
Chief Compliance Officer / Investment Adviser Representative
True Blue Financial, LLC
Stevensville Office
7889 Red Arrow Highway
Stevensville, MI 49127
Benton Harbor Office
667 West Main, Suite A
Benton Harbor, MI 49022
www.trueblue.financial
Mailing Address:
P.O. Box 198
Stevensville, MI 49127-0198
Phone: (269) 982-2710
Fax: (269) 924-0959
Email: lbrown@trueblue.financial
March 26, 2026
This Brochure Supplement provides information about Mr. Brown that supplements the Disclosure Brochure of True
Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us
at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of
this Brochure Supplement.
Additional information about Mr. Brown is available on the SEC’s website at www.adviserinfo.sec.gov. Mr. Brown’s
individual CRD number is 4261145.
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 30
Item 2 – Educational Background and Business Experience
Lucas Michael Brown
Year of Birth: 1975
Formal Education After High School:
College for Financial Planning, Master of Science in Personal Financial Planning (MSPFP), 2022.
•
• Western Michigan University, Bachelor of Arts (B.A.), Marketing, 1998
Business Background for the Previous Five Years:
•
•
•
True Blue Financial, LLC, Member/President, 02/2009 to Present; Chief Compliance Officer/Investment
Adviser Representative, 09/2020 to Present
True Blue Tax, LLC, Member, 07/2018 to Present
LPL Financial LLC, Investment Adviser Representative, 12/2008 to 12/2020; Registered Representative,
12/2008 to Present
Independent Insurance Agent, 02/2001 - Present
•
Professional Designations:
CERTIFIED FINANCIAL PLANNER™ (CFP®)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted in the United States by the Certified Financial Planner
Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
•
•
•
•
Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and professional
delivery of financial planning services and attain a bachelor’s degree from a regionally accredited United
States college or university (or its equivalent from a foreign university). CFP Board’s financial planning
subject areas include insurance planning and risk management, employee benefits planning, investment
planning, income tax planning, retirement planning, and estate planning;
Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 31
•
•
Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning services in the
best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP
Board’s enforcement process, which could result
in suspension or permanent revocation of their
CFP® certification.
Certified Kingdom Advisor® (CKA®)
The Certified Kingdom Advisor® (CKA®) is a professional certification granted in the United States by Kingdom
Advisors. The CKA® certification is a voluntary certification; no federal or state law or regulation requires financial
planners to hold the CKA® certification. CKA® designated advisors have demonstrated the ability to apply Biblical
wisdom in financial counsel, technical competence by earning the CFP® designation, espousing and practicing the
Kingdom Advisors Code of Ethics, and pledging to practice biblical stewardship in their personal and professional
lives. CKA® professionals must either hold one of the following industry-approved designations: CFP®, ChFC®, CPA,
CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD or have 10 years of experience in the discipline in which applying for
the Certified Kingdom Advisor® designation, complete the University-based CKA® Educational Program and pass
a national, proctored exam, provide a pastoral reference and two client references, agree to and remain in
compliance with the Kingdom Advisors’ set of ethical principles, rules, and standards and complete 10 hours of
Kingdom Advisor Continuing Education prior to your CKA® renewal date each year. CKA® professionals who fail to
comply with the above standards and requirements may be subject to the Kingdom Advisors enforcement
process, which could result in suspension or permanent revocation of their CKA® certification. More information
can be found on the Kingdom Advisors web page at: https://kingdomadvisors.com.
Chartered Retirement Planning Counselor (CRPC®)
Chartered Retirement Planning Counselors is a designation granted by the College for Financial Planning.
Individuals who hold the CRPC® designation have completed a course of study encompassing pre- and post-
retirement needs, asset management, estate planning, and the entire retirement planning process using models
and techniques from real client situations. The program is designed for approximately 120-150 hours of self-study.
The program is self-paced and must be completed within one year from enrollment.
CRPC® certification requirements:
Successfully complete the program
Pass the final exam
Comply with the code of ethics
Pay a biennial renewal fee
•
•
•
• When you achieve your CRPC® designation, you must complete 16 hours of continuing education
• Reaffirm to abide by the Standards of Professional Conduct
•
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 32
Accredited Wealth Management AdvisorSM (AWMA®)
The College for Financial Planning® awards the Accredited Wealth Management Advisor (AWMA®) designation to
individuals who have successfully completed a course of study encompassing wealth strategies, equity-based
compensation plans, tax reduction alternatives, and asset protection alternatives. Additionally, individuals must
pass an end-of-course examination that tests their ability to synthesize complex concepts and apply theoretical
concepts to real-life situations. All designees have agreed to adhere to the Standards of Professional Conduct and
are subject to a disciplinary process. Candidates must successfully pass the final proctored designation
examination within 1 year of enrollment. Additionally, designees are required to reaffirm adherence to the
Standards of Professional Conduct on an annual basis and must comply with self-disclosure requirements.
Designees are also required to complete 16 hours of continuing education every two years to maintain the
designation.
Item 3– Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of Mr. Brown and True Blue Financial, LLC. Mr. Brown has not been
involved in any legal or disciplinary events reportable under this item. Information regarding Mr. Brown’s history
can be found online at www.adviserinfo.sec.gov. His individual CRD number is 4261145.
Item 4 – Other Business Activities
True Blue Financial, LLC is also a licensed insurance agency. Mr. Brown is also licensed as an insurance agent. In
this capacity, he can affect transactions in insurance products for advisory and non-advisory clients and earn
commissions for these activities. The advisory fees you pay our firm for advisory services are separate and distinct
from the commissions earned by our firm and Mr. Brown for insurance-related activities. This presents a conflict
of interest because Mr. Brown may have an incentive to recommend insurance products to you for the purpose
of generating commissions rather than making such recommendations based solely on your needs. However, you
are under no obligation to purchase insurance products through our firm, Mr. Brown, or any person or entity
affiliated with our firm. Mr. Brown spends approximately 5% of his professional time on insurance-related sales
and services.
Mr. Brown is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer
and investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry
Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In his capacity as a
registered representative, he will receive commission-based compensation in connection with the purchase and
sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by
him in his capacity as a registered representative is separate and in addition to our advisory fees. This practice
presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who
are registered representatives, have an incentive to effect securities transactions to generate commissions rather
than placing such transactions based solely on your needs. As a matter of general policy, we aggressively
discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance
procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in
the best interest of the client. Additionally, Mr. Brown will refer clients to third-party investment advisory
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 33
programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory
services provided through LPL. This presents a conflict of interest because Mr. Brown may have an incentive to
recommend the services of LPL over the services of another third-party firm with which he has no affiliation
and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the
services of LPL or any other recommended firm, or through Mr. Brown or any person or entity affiliated with our
firm. Mr. Brown spends approximately 20% of his professional time in his capacities with LPL.
Mr. Brown is also the owner and sole member of True Blue Tax, LLC (“True Blue Tax), a tax preparation firm.
Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services offered
by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True Blue Tax,
but are advised that they are under no obligation to utilize the tax preparation services offered through True Blue
Tax or any individuals associated with True Blue Tax or True Blue Financial. Mr. Brown spends approximately 10%
of his professional time in his capacities with True Blue Tax, LLC.
Item 5 – Additional Compensation
Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other
business activities described above in Item 4 of this brochure supplement, Mr. Brown does not receive additional
compensation or economic benefits from anyone who is not a client in connection with providing investment
advisory services.
Item 6 – Supervision
Mr. Brown is an investment adviser representative of True Blue Financial, LLC. In this role, Mr. Brown is
responsible for monitoring client portfolios for investment objectives and other supervisory reviews. Mr. Brown
is also the Chief Compliance Officer of True Blue Financial, LLC. In this capacity, Mr. Brown is responsible for the
implementation of the firm’s compliance program and the supervision of the firm’s advisory personnel. You can
contact Mr. Brown at (269) 982-2710 or lbrown@trueblue.financial.
True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the
firm in meeting its fiduciary obligations to clients. Mr. Brown adheres to the code of ethics and compliance manual
as mandated. Clients may contact Mr. Brown at (269) 982-2710 or lbrown@trueblue.financial to obtain a copy of
our firm's code of ethics.
Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require
registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True
Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue
Financial, LLC is required to periodically update the information provided to these agencies and to provide various
reports regarding the firm’s business.
Form ADV Part 2B Brochure Supplement
Richard P. Martin, III, CPA
CRD Number: 6819011
Vice President / Investment Adviser Representative
True Blue Financial, LLC
Stevensville Office
7889 Red Arrow Highway
Stevensville, MI 49127
Benton Harbor Office
667 West Main, Suite A
Benton Harbor, MI 49022
www.trueblue.financial
Mailing Address:
P.O. Box 198
Stevensville, MI 49127-0198
Phone: (269) 982-2710
Fax: (269) 924-0959
Email: rmartin@trueblue.financial
March 26, 2026
This Brochure Supplement provides information about Mr. Martin that supplements the Disclosure Brochure of True
Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us
at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of
this Brochure Supplement.
Additional information about Mr. Martin is available on the SEC’s website at www.adviserinfo.sec.gov. Mr. Martin’s
individual CRD number is 6819011.
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 35
Item 2 – Educational Background and Business Experience
Richard P. Martin, III, CPA
Year of Birth: 1984
Formal Education After High School:
Ferris State University, Bachelor of Science (B.S.), Business and Accountancy, 2015
Cochise College, Associate of Applied Science (A.A.S.), Intelligence Operations, 2009
Lake Michigan College, Associate in Arts (A.A.), Secondary Education, 2005
•
•
•
Business Background for the Previous Five Years:
•
True Blue Financial, LLC, Vice President, 01/2019 to Present; Client Service Representative, 07/2017 –
08/2020; Investment Adviser Representative, 12/2020 to Present
True Blue Tax, LLC, Tax Preparer, 07/2017 to Present
LPL Financial, LLC, Administrative Associate, 06/2017 to Present
Crowe LLP, Staff Auditor, 08/2015 to 06/2017
•
•
•
Professional Designations:
Certified Public Accountant (CPA): CPAs are licensed and regulated by their state boards of accountancy. While
state laws and regulations vary, the education, experience, and testing requirements for licensure as a CPA
generally include minimum college education (typically 150 credit hours with at least a baccalaureate degree and
a concentration in accounting), minimum experience levels (most states require at least one year of experience
providing services that involve the use of accounting, attest, compilation, management advisory, financial
advisory, tax or consulting skills, all of which must be achieved under the supervision of or verification by a CPA),
and successful passage of the Uniform CPA Examination. In order to maintain a CPA license, states generally
require the completion of 40 hours of continuing professional education (CPE) each year (or 80 hours over a two-
year period or 120 hours over a three-year period). Additionally, all American Institute of Certified Public
Accountants (AICPA) members are required to follow a rigorous Code of Professional Conduct which requires that
they act with integrity, objectivity, due care, competence, fully disclose any conflicts of interest (and obtain client
consent if a conflict exists), maintain client confidentiality, disclose to the client any commission or referral fees,
and serve the public interest when providing financial services.
In addition to the Code of Professional Conduct, AICPA members who provide personal financial planning services
are required to follow the Statement on Standards in Personal Financial Planning Services (the Statement). Most
state boards of accountancy define financial planning as the practice of public accounting and therefore have
jurisdiction over CPAs practicing in this discipline; state boards would likely look to the Statement as the
authoritative guidance in this practice area, regardless of specific or blanket adoption of AICPA standards.
Item 3– Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of Mr. Martin and True Blue Financial, LLC. Mr. Martin has not been
involved in any legal or disciplinary events reportable under this item. Information regarding Mr. Martin’s history
can be found online at www.adviserinfo.sec.gov. His individual CRD number is 6819011.
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 36
Item 4 – Other Business Activities
Mr. Martin is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer
and investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry
Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In his capacity as a
registered representative, he will receive commission-based compensation in connection with the purchase and
sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by
him in his capacity as a registered representative is separate and in addition to our advisory fees. This practice
presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who
are registered representatives, have an incentive to effect securities transactions to generate commissions rather
than placing such transactions based solely on your needs. As a matter of general policy, we aggressively
discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance
procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in
the best interest of the client. Additionally, Mr. Martin will refer clients to third-party investment advisory
programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory
services provided through LPL. This presents a conflict of interest because Mr. Martin may have an incentive to
recommend the services of LPL over the services of another third-party firm with which he has no affiliation
and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the
services of LPL or any other recommended firm, or through Mr. Martin or any person or entity affiliated with our
firm. Mr. Martin spends approximately 60% of his professional time in his capacities with LPL.
Mr. Martin provides tax preparation services through True Blue Tax, LLC (“True Blue Tax). Services offered by and
fees charged by True Blue Tax are separate and in addition to advisory services offered by and fees paid to True
Blue Financial. Clients in need of tax preparation services are referred to True Blue Tax, but are advised that they
are under no obligation to utilize the tax preparation services offered through True Blue Tax or any individuals
associated with True Blue Tax or True Blue Financial. Mr. Martin spends approximately 40% of his professional
time in his capacities with True Blue Tax, LLC.
Item 5 – Additional Compensation
Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other
business activities described above in Item 4 of this brochure supplement, Mr. Martin does not receive additional
compensation or economic benefits from anyone who is not a client in connection with providing investment
advisory services.
Item 6 – Supervision
Mr. Martin is the Vice President and investment adviser representative of True Blue Financial, LLC. He is
responsible for assisting Mr. Brown in the day-to-day management of the company.
Lucas M. Brown is the Chief Compliance Officer of True Blue Financial, LLC. Mr. Brown is responsible for the
implementation of the firm’s compliance program and supervision of the firm’s advisory personnel, including Mr.
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 37
If you have questions concerning Mr. Martin, contact Mr. Brown at (269) 982-2710 or
Martin.
lbrown@trueblue.financial.
True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the
firm in meeting its fiduciary obligations to clients. Mr. Martin is required to adhere to the code of ethics and
compliance manual as mandated. Clients may contact Mr. Brown, the firm’s Chief Compliance Officer, at (269)
982-2710 or lbrown@trueblue.financial to obtain a copy of our firm's code of ethics.
Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require
registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True
Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue
Financial, LLC is required to periodically update the information provided to these agencies and to provide various
reports regarding the firm’s business.
Form ADV Part 2B Brochure Supplement
Victoria Lee Holt, CFP®
CRD Number: 5626481
Investment Adviser Representative
True Blue Financial, LLC
Stevensville Office
7889 Red Arrow Highway
Stevensville, MI 49127
Benton Harbor Office
667 West Main, Suite A
Benton Harbor, MI 49022
www.trueblue.financial
Mailing Address:
P.O. Box 198
Stevensville, MI 49127-0198
Phone: (269) 982-2710
Fax: (269) 924-0959
Email: vholt@truebluefinancial
March 26, 2026
This Brochure Supplement provides information about Ms. Holt that supplements the Disclosure Brochure of True
Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us
at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of
this Brochure Supplement.
Additional information about Ms. Holt is available on the SEC’s website at www.adviserinfo.sec.gov. Ms. Holt’s
individual CRD number is 5626481.
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 39
Item 2 – Educational Background and Business Experience
Victoria Lee Holt
Year of Birth: 1971
Formal Education After High School:
Florida State University, Bachelor of Business Administration (B.B.A.), Business, 1993
•
Business Background for the Previous Five Years:
•
•
•
True Blue Financial, LLC, Investment Adviser Representative, 12/2020 to Present
True Blue Tax, LLC, Admin, 09/2021 – Present
LPL Financial LLC, Investment Adviser Representative, 02/2018 to 12/2020; Registered Representative,
08/2009 to Present
Independent Insurance Agent, 10/2013 - Present
•
Professional Designations:
CERTIFIED FINANCIAL PLANNER™ (CFP®)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted in the United States by the Certified Financial Planner
Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
•
•
•
•
Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and professional
delivery of financial planning services, and attain a bachelor’s degree from a regionally accredited United
States college or university (or its equivalent from a foreign university). CFP Board’s financial planning
subject areas include insurance planning and risk management, employee benefits planning, investment
planning, income tax planning, retirement planning, and estate planning;
Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
•
Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 40
•
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning services in the
best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP
in suspension or permanent revocation of their
Board’s enforcement process, which could result
CFP® certification.
Item 3– Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of Ms. Holt and True Blue Financial, LLC. Ms. Holt has not been involved
in any legal or disciplinary events reportable under this item. Information regarding Ms. Holt’s history can be
found online at www.adviserinfo.sec.gov. Her individual CRD number is 5626481.
Item 4 – Other Business Activities
True Blue Financial, LLC is also a licensed insurance agency. Ms. Holt is also licensed as an insurance agent. In this
capacity, she can affect transactions in insurance products for advisory and non-advisory clients and earn
commissions for these activities. The advisory fees you pay our firm for advisory services are separate and distinct
from the commissions earned by our firm and Ms. Holt for insurance-related activities. This presents a conflict of
interest because Ms. Holt may have an incentive to recommend insurance products to you to generate
commissions rather than making such recommendations based solely on your needs. However, you are under no
obligation to purchase insurance products through our firm, Ms. Holt, or any person or entity affiliated with our
firm. Ms. Holt spends approximately 5% of her professional time on insurance-related sales and services.
Ms. Holt is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer and
investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry
Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In her capacity as a
registered representative, she will receive commission-based compensation in connection with the purchase and
sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by her
in her capacity as a registered representative is separate and in addition to our advisory fees. This practice
presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who
are registered representatives, have an incentive to effect securities transactions to generate commissions rather
than placing such transactions based solely on your needs. As a matter of general policy, we aggressively
discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance
procedures and a code of ethics that require all persons associated with our firm to uphold their fiduciary duty by
acting in the best interest of the client. Additionally, Ms. Holt will refer clients to third-party investment advisory
programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory
services provided through LPL. This presents a conflict of interest because Ms. Holt may have an incentive to
recommend the services of LPL over the services of another third-party firm with which she has no affiliation
and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 41
services of LPL or any other recommended firm, or through Ms. Holt or any person or entity affiliated with our
firm. Ms. Holt spends approximately 20% of her professional time in her capacities with LPL.
Ms. Holt is employed by True Blue Tax, LLC (“True Blue Tax), a tax preparation firm. Services offered by and fees
charged by True Blue Tax are separate and in addition to advisory services offered by and fees paid to True Blue
Financial. Clients in need of tax preparation services are referred to True Blue Tax, but are advised that they are
under no obligation to utilize the tax preparation services offered through True Blue Tax or any individuals
associated with True Blue Tax or True Blue Financial. Ms. Holt spends approximately 5% of her professional time
in her capacities with True Blue Tax, LLC.
Item 5 – Additional Compensation
Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other
business activities described above in Item 4 of this brochure supplement, Ms. Holt does not receive additional
compensation or economic benefits from anyone who is not a client in connection with providing investment
advisory services.
Item 6 – Supervision
Ms. Holt is an investment adviser representative of True Blue Financial, LLC. In this role, she is responsible for
monitoring client portfolios for investment objectives and other supervisory reviews.
Lucas M. Brown is the Chief Compliance Officer of True Blue Financial, LLC. In this capacity, Mr. Brown is
responsible for the implementation of the firm’s compliance program and supervision of the firm’s advisory
personnel, including Ms. Holt. If you have questions concerning Ms. Holt, contact Mr. Brown at (269) 982-2710
or lbrown@trueblue.financial.
True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the
firm in meeting its fiduciary obligations to clients. Ms. Holt is required to adhere to the code of ethics and
compliance manual as mandated. Clients may contact Mr. Brown, the firm’s Chief Compliance Officer, at (269)
982-2710 or lbrown@trueblue.financial to obtain a copy of our firm's code of ethics.
Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require
registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True
Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue
Financial, LLC is required to periodically update the information provided to these agencies and to provide various
reports regarding the firm’s business.
Form ADV Part 2B Brochure Supplement
Nicole Marie Coar, CFP®
CRD Number: 6034924
Investment Adviser Representative
True Blue Financial, LLC
Stevensville Office
7889 Red Arrow Highway
Stevensville, MI 49127
Benton Harbor Office
667 West Main, Suite A
Benton Harbor, MI 49022
www.trueblue.financial
Mailing Address:
P.O. Box 198
Stevensville, MI 49127-0198
Phone: (269) 982-2710
Fax: (269) 924-0959
Email: ncoar@truebluefinancial
March 25, 2026
This Brochure Supplement provides information about Ms. Coar that supplements the Disclosure Brochure of True
Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us
at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of
this Brochure Supplement.
Additional information about Ms. Coar is available on the SEC’s website at www.adviserinfo.sec.gov. Ms. Coar’s
individual CRD number is 6034924.
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 43
Item 2 – Educational Background and Business Experience
Nicole Marie Coar
Year of Birth: 1972
Formal Education After High School:
• Ball State University, Bachelor of Applied Science, Communications, 1994
Business Background for the Previous Five Years:
•
•
True Blue Financial, LLC, Investment Adviser Representative, 12/2020 to Present
LPL Financial LLC, Investment Adviser Representative, 03/2014 to 12/2020; Registered Representative,
03/2014 to Present
Independent Insurance Agent, 11/2014 to Present
•
Professional Designations:
CERTIFIED FINANCIAL PLANNER™ (CFP®)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted in the United States by the Certified Financial Planner
Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
•
•
•
•
Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and professional
delivery of financial planning services and attain a bachelor’s degree from a regionally accredited United
States college or university (or its equivalent from a foreign university). CFP Board’s financial planning
subject areas include insurance planning and risk management, employee benefits planning, investment
planning, income tax planning, retirement planning, and estate planning;
Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
•
•
Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 44
fiduciary standard of care. This means CFP® professionals must provide financial planning services in the
best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP
Board’s enforcement process, which could result
in suspension or permanent revocation of their
CFP® certification.
Item 3– Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of Ms. Coar and True Blue Financial, LLC. Ms. Coar has not been involved
in any legal or disciplinary events reportable under this item. Information regarding Ms. Coar’s history can be
found online at www.adviserinfo.sec.gov. Her individual CRD number is 6034924.
Item 4 – Other Business Activities
True Blue Financial, LLC is also a licensed insurance agency. Ms. Coar is also licensed as an insurance agent. In this
capacity, she can affect transactions in insurance products for advisory and non-advisory clients and earn
commissions for these activities. The advisory fees you pay our firm for advisory services are separate and distinct
from the commissions earned by our firm and Ms. Coar for insurance-related activities. This presents a conflict of
interest because Ms. Coar may have an incentive to recommend insurance products to you to generate
commissions rather than making such recommendations based solely on your needs. However, you are under no
obligation to purchase insurance products through our firm, Ms. Coar, or any person or entity affiliated with our
firm. Ms. Coar spends approximately 5% of her professional time on insurance-related sales and services.
Ms. Coar is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer and
investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry
Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In her capacity as a
registered representative, she will receive commission-based compensation in connection with the purchase and
sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by her
in her capacity as a registered representative is separate and in addition to our advisory fees. This practice
presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who
are registered representatives, have an incentive to effect securities transactions to generate commissions rather
than placing such transactions based solely on your needs. As a matter of general policy, we aggressively
discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance
procedures and a code of ethics that require all persons associated with our firm to uphold their fiduciary duty by
acting in the best interest of the client. Additionally, Ms. Coar will refer clients to third-party investment advisory
programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory
services provided through LPL. This presents a conflict of interest because Ms. Coar may have an incentive to
recommend the services of LPL over the services of another third-party firm with which she has no affiliation
and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the
services of LPL or any other recommended firm, or through Ms. Coar or any person or entity affiliated with our
firm. Ms. Coar spends approximately 25% of her professional time in her capacities with LPL.
True Blue Financial, LLC
Form ADV Part 2B Brochure Supplement
Page 45
Item 5 – Additional Compensation
Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other
business activities described above in Item 4 of this brochure supplement, Ms. Coar does not receive additional
compensation or economic benefits from anyone who is not a client in connection with providing investment
advisory services.
Item 6 – Supervision
Ms. Coar is an investment adviser representative of True Blue Financial, LLC. In this role, she is responsible for
monitoring client portfolios for investment objectives and other supervisory reviews.
Lucas M. Brown is the Chief Compliance Officer of True Blue Financial, LLC. In this capacity, Mr. Brown is
responsible for the implementation of the firm’s compliance program and supervision of the firm’s advisory
personnel, including Ms. Coar. If you have questions concerning Ms. Coar, contact Mr. Brown at (269) 982-2710
or lbrown@trueblue.financial.
True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the
firm in meeting its fiduciary obligations to clients. Ms. Coar is required to adhere to the code of ethics and
compliance manual as mandated. Clients may contact Mr. Brown, the firm’s Chief Compliance Officer, at (269)
982-2710 or lbrown@trueblue.financial to obtain a copy of our firm's code of ethics.
Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require
registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True
Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue
Financial, LLC is required to periodically update the information provided to these agencies and to provide various
reports regarding the firm’s business.
Additional Brochure: TRUE BLUE FINANCIAL WRAP FEE BROCHURE - SEC (2026-03-26)
View Document Text
Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure
Item 1 – Cover Page
True Blue Financial, LLC
Benton Harbor Office
667 West Main, Suite A
Benton Harbor, MI 49022
Stevensville Office
7889 Red Arrow Highway
Stevensville, MI 49127
www.trueblue.financial
Mailing Address:
P.O. Box 198
Stevensville, MI 49127-0198
Phone: (269) 982-2710
Fax: (269) 924-0959
Email: lbrown@trueblue.financial
March 26, 2026
True Blue Financial, LLC is a registered investment adviser. An "investment adviser" means any person who, for
compensation, engages in the business of advising others, either directly or through publications or writings, as to
the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for
compensation and as part of a regular business, issues or promulgates analyses or reports concerning securities.
Registration with the SEC or any state securities authority does not imply a certain level of skill or training.
This wrap fee program brochure provides information about the qualifications and business practices of True Blue
Financial, LLC. If you have any questions about the contents of this brochure, please contact us at (269) 982-2710 or
lbrown@trueblue.financial. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about True Blue Financial, LLC is available on the SEC’s website at www.adviserinfo.sec.gov.
Our firm’s CRD# is 310841.
True Blue Financial, LLC
Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
Page 2
Item 2 – Material Changes
The purpose of this page is to inform you of any material changes since the previous version of this wrap fee
program brochure. We will review and update our wrap fee program brochure, as needed and at least annually,
to make sure that it remains current.
On March 26, 2026, we submitted our annual updating amendment for the firm’s fiscal year ending December
31, 2025. We made the following changes to our Wrap Fee Program Brochure:
•
Item 6 has been updated with important information related to the risks associated with the use of
Artificial Intelligence.
In addition to the changes noted above, we strongly encourage you to carefully review our full Wrap Fee Program
Brochure. If you have questions or if you would like to receive a complete copy of our current wrap fee program
brochure free of charge at any time, please contact us at (269) 982-2710 or at lbrown@trueblue.financial.
True Blue Financial, LLC
Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
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Item 3 – Table of Contents
Item 1 – Cover Page................................................................................................................................................... 1
Item 2 – Material Changes ........................................................................................................................................ 2
Item 3 – Table of Contents ........................................................................................................................................ 3
Item 4 – Services, Fees and Compensation ............................................................................................................... 4
Item 5 – Account Requirements and Types of Clients ............................................................................................... 9
Item 6 – Portfolio Manager Selection and Evaluation ............................................................................................... 9
Item 7 – Client Information Provided to Portfolio Managers .................................................................................. 19
Item 8 – Client Contact with Portfolio Managers .................................................................................................... 19
Item 9 – Additional Information .............................................................................................................................. 20
True Blue Financial, LLC
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Item 4 – Services, Fees and Compensation
Services
True Blue Financial, LLC (hereinafter “True Blue Financial”) offers a wrap fee program, the True Blue Financial
Wrap Fee Program, whereby True Blue Financial manages client accounts for a single, bundled fee that includes
portfolio management services, custodial services, and transaction/commission costs. Under the True Blue
Financial Wrap Fee Program, True Blue Financial offers discretionary investment advice designed to assist clients
in obtaining professional portfolio management for an inclusive “wrap fee.”
You may see the term Associated Person throughout this Brochure. As used in this Brochure, this term refers to
anyone from our firm who is an officer, employee, and all individuals providing investment advice on behalf of
our firm. Where required, such Associated Persons are properly registered as investment adviser representatives
(IARs).
As the primary portfolio manager, True Blue Financial and its Associated Persons are responsible for the research,
security selection, and implementation of transaction orders in the client's account. Since True Blue Financial does
not use the services of unaffiliated portfolio managers for the management of the wrap fee program, the Portfolio
Manager servicing the account will be employed directly by our firm. The transactions in the client's account will
be executed by LPL Financial LLC (“LPL”), a registered broker-dealer and a member of the Financial Industry
Regulatory Authority ("FINRA") and the Securities Investor Protection Corporation ("SIPC").
True Blue Financial receives a portion of the Wrap Fee for portfolio management services, and LPL will receive a
portion of the fee for trade execution and custodial services. The terms and conditions under which a client
participates in the True Blue Financial Wrap Fee Program are set forth in the written agreement between the
client and True Blue Financial. The overall cost incurred from participation in the True Blue Financial Wrap Fee
Program may be higher or lower than if the services were purchased separately.
The portfolio management services for the True Blue Financial Wrap Fee Program are offered on a discretionary
basis. Our investment advice is tailored to meet our clients' needs and investment objectives. Subject to any
written guidelines that you may provide, we will be granted discretionary authority to manage your account. Once
the portfolio allocation has been agreed upon, the ongoing supervision and management of the portfolio will be
our responsibility. Discretionary authorization is granted to us by you in a written agreement. This allows our firm
to decide on specific securities, the quantity of the securities, and to place buy or sell orders for your account
without obtaining your approval for each transaction. This type of authorization is granted using either the
investment advisory agreement the client signs with our firm, a limited power of attorney agreement, or trading
authorization forms. You may limit our discretionary authority (for example, limiting the types of securities that
can be purchased for your account) by providing our firm with restrictions and guidelines in writing.
Wrap accounts are managed to diversify clients’ investments and may include various types of securities such as
equity securities, mutual funds, exchange traded funds, U.S. government bonds, municipal bonds, corporate debt
securities, certificates of deposit, commercial paper, warrants, options contracts on securities, and interests in
partnerships investing in real estate. Additionally, we will provide advice on existing investments you may hold at
the inception of the advisory relationship or on other types of investments for which you ask advice. Because
some types of investments involve certain additional degrees of risk, they will only be implemented or
True Blue Financial, LLC
Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
Page 5
recommended when consistent with the client's stated investment objectives, tolerance for risk, liquidity, and
suitability.
Asset allocation models diversified among investment styles and/or asset classes are developed and managed by
us based on research conducted by True Blue Financial. We may also rely on portfolio models developed by third-
party investment advisers. Once the client portfolio is constructed, True Blue Financial provides continuous
supervision of the portfolio as changes in the market conditions and client circumstances may require.
Investments and allocations are determined based upon the clients’ predefined objectives, risk tolerance, time
horizons, financial horizons, financial information, and other various suitability factors. Further restrictions and
guidelines imposed by clients may affect the composition and performance of a client’s portfolio. For these
reasons, the performance of the portfolio might not be identical to that of other clients of True Blue Financial.
We review the clients’ financial circumstances and investment objectives on an ongoing basis and make
adjustments to clients’ portfolios or allocation models as may be necessary.
In providing the contracted services, we are not required to verify any information we receive from you or your
other professionals (e.g., attorney, accountant, etc.), and we are expressly authorized to rely on the information
you provide. You must promptly notify our firm of any changes in your financial circumstances or investment
objectives that might affect the manner in which your accounts should be managed.
Fees
True Blue Financial charges a single, asset-based fee for its management services, which includes the cost of
portfolio management services, custodial services, and the execution of securities transactions. This fee is
deducted from the client's account held by the custodian. The client authorizes the account custodian to debit
the fee from the client’s account. If insufficient cash is available to pay such fees, securities in an amount equal
to the balance of unpaid fees will be liquidated to pay for the unpaid balance.
True Blue Financial charges an annual fee based on a percentage of the market value of the assets under
management and supervision. On an annualized basis, our wrap fee is based on the following fee schedule:
Assets Under Management
Up to $249,999
$250,000 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999
$3,000,000 and over
Annual Fee
1.50%
1.35%
1.25%
1.10%
1.00%
0.90%
The annual fee for the True Blue Financial Wrap Fee Program is billed quarterly, in advance. At our sole discretion,
fees are negotiable depending on factors such as the amount of assets under management, range of investments,
and complexity of your financial circumstances, among others. Fees will be assessed pro rata in the event the
Agreement is executed at any time other than the first day of a billing period.
Currently, the fees are calculated by the account custodian in accordance with the advisory agreement between
the client and us. The custodian holding the client’s account will deduct the fees directly from the account,
True Blue Financial, LLC
Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
Page 6
provided the client has provided written authorization. The qualified custodian will send an account statement to
the client at least quarterly. This statement will detail all account activity, including any fees paid.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless otherwise
agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are included as part of
assets under management for the purpose of calculating the firm’s advisory fee. At any specific point in time,
depending upon perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions for
defensive, liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such amounts
could miss market advances and, depending upon current yields, at any point in time, the firm’s advisory fee could
exceed the interest paid by the client’s cash or cash equivalent positions.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s best
interest. As part of its investment advisory services, the firm will review client portfolios on an ongoing basis to
determine if any changes are necessary, based upon various factors, including but not limited to investment
performance, fund manager tenure, style drift, account additions/withdrawals, the client’s financial
circumstances, and changes in the client’s investment objectives. Based upon these and other factors, there may
be extended periods of time when the firm determines that changes to a client’s portfolio are neither necessary
nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s annual investment advisory fee will
continue to apply during these periods, and there can be no assurance that investment decisions made by the
firm will be profitable or equal any specific performance level(s).
We encourage you to carefully review the statements you receive from the qualified custodian. If you have
questions about your statements or if you have not received a statement from the qualified custodian, please call
our office number located on the cover page of this brochure.
Termination
At the inception of the wrap fee program services, the first pay period’s fees will be calculated on a pro-rata basis.
If you did not receive our wrap fee brochure disclosures at least 48 hours prior to or at the time you entered into
the advisory agreement with True Blue Financial, you may terminate the agreement without penalty. Thereafter,
either party may terminate the wrap fee agreement upon seven (7) days' written notice. You will incur a pro rata
charge for services rendered prior to the termination of the portfolio management agreement, which means you
will incur advisory fees only in proportion to the number of days in the quarter for which you are a client. If you
have prepaid advisory fees that we have not yet earned, you will receive a prorated refund of those fees.
Additional Fees and Expenses
The fees are charged as described above and are not based on a share of capital gains of the funds of an advisory
client.
The True Blue Financial Wrap Fee Program fees do not include mark-ups and mark-downs, dealer spreads or other
costs associated with the purchase or sale of securities, interest, taxes, or other costs, such as national securities
exchange fees, charges for transactions not executed through LPL, costs associated with exchanging currencies,
wire transfer fees, or other fees required by law or imposed by third parties. Additionally, for traditional IRA and
Roth IRA accounts, LPL charges a $40 annual maintenance fee. The Account will be responsible for these additional
fees and expenses.
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All fees paid to True Blue Financial for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds or exchange traded funds to their shareholders. These fees and expenses are
described in each fund's prospectus. These fees generally include a management fee, other fund expenses, and a
possible distribution fee. If the fund also imposes sales charges, a client may pay an initial or deferred sales charge.
Each mutual fund, ETF, or variable annuity in which the Account may be invested will also charge a management
fee, other internal expenses, and a possible distribution fee. Certain mutual funds offered through the True Blue
Financial Wrap Fee Program may impose short-term trading charges (typically 1% - 2% of the amount originally
invested) for redemptions made within short periods of time. In the rare event that an early redemption charge
is assessed, the charge would be offset by the advisory fee or paid by True Blue Financial.
All of the fees and expenses discussed above will be indirect expenses borne by the Account and will be in addition
to the True Blue Financial Wrap Fee Program fee. You should consider all of these fees and expenses (including
the True Blue Financial Wrap Fee Program fee) to fully understand the total amount of fees and expenses to be
paid by the Account and to evaluate the advisory services being provided. The fees and expenses related to mutual
funds, ETFs, or variable annuities are disclosed in their respective prospectus or summary disclosure documents.
Although clients do not pay a transaction charge for transactions in a wrap fee account, clients should be aware
that True Blue Financial pays LPL transaction charges for those transactions. The transaction charges paid by True
Blue Financial vary based on the type of transaction (e.g., mutual fund, equity, or ETF) and, for mutual funds,
based on whether or not the mutual fund pays 12b-1 fees and/or recordkeeping fees to LPL. Transaction charges
paid by True Blue Financial for equities and ETFs are $9. For mutual funds, the transaction charges range from $0
to $26.50. Because True Blue Financial pays the transaction charges, there is a conflict of interest in cases where
the mutual fund is offered at both $0 and $26.50. Clients should understand that the cost to True Blue Financial
of transaction charges might be a factor that True Blue Financial considers when deciding which securities to
select and how frequently to place transactions in a wrap fee account.
In many instances, LPL makes available mutual funds in a wrap account that offer various classes of shares,
including shares designated as Class A Shares and shares designed for advisory programs, which can be titled, for
example, as “Class I,” “institutional,” “investor,” “retail,” “service,” “administrative” or “platform” share classes
(“Platform Shares”). The Platform Share class offered for a particular mutual fund in a wrap account, in many
cases, will not be the least expensive share class that the mutual fund makes available, and was selected by LPL
in certain cases because the share class pays LPL compensation for the administrative and recordkeeping services
LPL provides to the mutual fund. The client should understand that another financial services firm may offer the
same mutual fund at a lower overall cost to the investor than is available through the wrap program. In other
instances, a mutual fund may offer only Class A Shares, but another similar mutual fund may be available that
offers Platform Shares. Class A Shares typically pay LPL a 12b-1 fee for providing shareholder services, distribution,
and marketing expenses (“brokerage-related services”) to the mutual funds. Platform Shares generally are not
subject to 12b-1 fees. As a result of the different expenses of the mutual fund share classes, it is generally more
expensive for a client to own Class A Shares than Platform Shares. An investor in Platform Shares will pay lower
fees over time and keep more of their investment returns than an investor who holds Class A Shares of the same
fund.
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Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
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True Blue Financial has a financial incentive to recommend Class A Shares in cases where both Class A and
Platform Shares are available. This is a conflict of interest, which might incline True Blue Financial, consciously or
unconsciously, to render advice that is not disinterested. Although the client will not be charged a transaction
charge for transactions, True Blue Financial pays LPL a per-transaction charge for mutual fund purchases and sales
in the account. True Blue Financial generally does not pay transaction charges for Class A Share mutual fund
transactions, but generally does pay transaction charges for Platform Share mutual fund transactions. The cost to
True Blue Financial of transaction charges generally may be a factor True Blue Financial considers when deciding
which securities to select and whether or not to place transactions in the account. The lack of transaction charges
to True Blue Financial for Class A Share purchases and sales, together with the fact that Platform Shares generally
are less expensive for a client to own, presents a significant conflict of interest between True Blue Financial and
the client. In short, it costs True Blue Financial less to recommend and select Class A share mutual funds than
Platform shares, but Platform shares will generally outperform Class A mutual fund shares on the basis of internal
cost structure alone. Clients should understand this conflict and consider the additional indirect expenses borne
as a result of the mutual fund fees when negotiating and discussing with their advisory representative the advisory
fee for the management of an account.
IRA Rollover Considerations
As a normal extension of financial advice, we provide education or recommendations related to the rollover of an
employer-sponsored retirement plan. A plan participant leaving employment has several options. Each choice
offers advantages and disadvantages, depending on desired investment options and services, fees and expenses,
withdrawal options, required minimum distributions, tax treatment, and the investor's unique financial needs and
retirement plans. The complexity of these choices may lead an investor to seek assistance from us.
An Associated Person who recommends an investor roll over plan assets into an Individual Retirement Account
(“IRA”) may earn an asset-based fee as a result, but no compensation if assets are retained in the plan. Thus, we
have an economic incentive to encourage an investor to roll plan assets into an IRA. In most cases, fees and
expenses will increase for the investor as a result because the above-described fees will apply to assets rolled
over to an IRA, and the outlined ongoing services will be extended to these assets.
We are fiduciaries under the Investment Advisers Act of 1940, and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We have to act in your best interests and not put our
interests ahead of yours. At the same time, the way we make money creates some conflicts with your interests.
Other Important Considerations
• Wrap fee programs are not suitable for all investment needs, and any decision to participate in a wrap fee
program should be based on your financial situation, investment objectives, tolerance for risk, and
investment time horizon, among other considerations. The wrap fee program may cost the client more
than it would if assets were held in a traditional brokerage account. In a brokerage account, a client is
charged a commission for each transaction, and the representative has no duty to provide ongoing advice
with respect to the account. If the client plans to follow a buy-and-hold strategy for the account or does
not wish to use True Blue Financial for ongoing investment advice or management services, the client
should consider opening a brokerage account rather than a wrap fee program account.
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•
The investment products available to be purchased in the wrap fee program can be purchased by clients
outside of a wrap fee program account, through broker-dealers or other investment firms not affiliated
with True Blue Financial. In such cases, our firm would not provide ongoing supervisory and management
services for the account.
• Our firm and our advisory representatives will receive compensation as a result of your participation in the
True Blue Financial Wrap Fee Program. In certain cases, this compensation will be more than the amount
our firm or the representative would receive if you paid separately for investment advice, brokerage, and
other services. Accordingly, a conflict of interest exists because our firm and our representatives have a
financial incentive to recommend the True Blue Financial Wrap Fee Program and may recommend the True
Blue Financial Wrap Fee Program over other programs or services for which the compensation
arrangements are not as beneficial.
• Due to the single fee charged to a True Blue Financial Wrap Fee Program account, we are regarded as
having a conflict of interest in that we can realize a greater profit on a True Blue Financial Wrap Fee Program
account with a relatively low rate of portfolio turnover compared to other types of accounts, assuming the
same level of fees.
Item 5 – Account Requirements and Types of Clients
True Blue Financial does not require a minimum account size for participation in the wrap fee program.
We generally offer our wrap fee program to individuals, trusts, estates, charitable organizations, corporations,
and other business entities.
Item 6 – Portfolio Manager Selection and Evaluation
Portfolio Managers
True Blue Financial is the sole sponsor and portfolio manager of the True Blue Financial Wrap Fee Program. Each
account is managed by the Associated Person assigned to the client relationship. We have chosen not to utilize
outside portfolio managers. Therefore, there is no selection and review of outside portfolio managers. Neither
we nor any third-party reviews performance information to determine or verify its accuracy.
Where required, Associated Persons responsible for the management of the account are registered as investment
adviser representatives. Clients should refer to each relevant Associated Person’s Form ADV Part 2B Brochure
Supplement for more information about their disciplinary, business, and educational backgrounds. Please contact
us at (269) 982-2710 or lbrown@trueblue.financial with any questions you may have.
Other Services
Please refer to Item 4 of the firm’s Form ADV Part 2A Disclosure Brochure for information about other advisory
services offered by True Blue Financial.
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Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
Page 10
Performance-Based Fees and Side-By-Side Management
Performance-based fees are based on a share of capital gains on or capital appreciation of the client’s assets.
Side-by-side management refers to the practice of managing accounts that are charged performance-based fees
while at the same time managing accounts that are not charged performance-based fees. We do not accept
performance-based fees or participate in side-by-side management. Our fees are calculated as described above
in the Fees and Compensation section of this brochure and are not charged on the basis of a share of capital gains
upon, or capital appreciation of, the funds in your advisory account(s).
Methods of Analysis, Investment Strategies and Risk of Loss
The investment advice provided, along with the methods of analysis and the strategies recommended by True
Blue Financial, will vary depending on your specific financial situation and goals. There are many risks to consider.
This brochure does not disclose all of the possible risks and other significant aspects of investing in financial
markets. In light of the risks, you should fully understand the nature of the contractual relationship(s) into which
you are entering and the extent of your risk exposure. Certain investment strategies may not be suitable for
everyone. You should carefully consider whether the strategies employed would be appropriate for you in light
of your experience, objectives, financial resources, and other relevant circumstances.
Investing in securities involves a risk of loss that you should be prepared to bear. We cannot and do not
represent, warrant, or imply that the services or methods of analysis employed by us can or will predict future
results, successfully identify market tops or bottoms, or insulate you from losses due to market corrections or
declines.
True Blue Financial generally uses the following methods of analysis:
•
Fundamental Analysis is a technique that attempts to determine a security’s value by focusing on
underlying factors that affect a company's actual business and its future prospects. The term refers to
the analysis of the economic well-being of a financial entity as opposed to only its price movements.
•
Technical Analysis is a technique that relies on the assumption that current market data (such as charts
of price, volume, and open interest) can help predict future market trends, at least in the short term. It
assumes that market psychology influences trading and can predict when stocks will rise or fall.
•
Cyclical Analysis is a technique used to analyze investments sensitive to business cycles and whose
performance is strongly tied to the overall economy. For example, cyclical companies tend to make
products or provide services that are in lower demand during downturns in the economy and higher
demand during upswings. Examples include the automobile, steel, and housing industries. The stock
price of a cyclical company will often rise just before an economic upturn begins, and fall just before
a downturn begins. Investors in cyclical stocks try to make the largest gains by buying the stock at the
bottom of a business cycle, just before a turnaround begins. Risks associated with business cycles or
other economic cycles can adversely affect the returns of an investment, an asset class, or an individual
company's profits. Cyclical risk does not typically have a tangible measure. Instead, it is reflected in the
prices or valuations of assets that are deemed to have higher or lower cyclical risks than the market.
Some companies are more volatile than others, struggling during an economic slowdown and excelling
when a recovery is underway.
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Investment Strategies
We may use one or more of the following investment strategies when advising you on investments:
Long-Term Purchases – securities purchased with the expectation that the value of those securities will grow over
a relatively long period, generally greater than one year. Using a long-term purchase strategy generally assumes
the financial markets will go up in the long term, which may not be the case. There is also the risk that the segment
of the market that you are invested in, or perhaps just your particular investment, will go down over time, even
if the overall financial markets advance. Purchasing investments long-term may create an opportunity cost -
"locking up" assets that may be better utilized in the short term in other investments.
Short-Term Purchases – securities purchased with the expectation that they will be sold within a relatively short
period of time, generally less than one year, to take advantage of the securities' short-term price fluctuations.
Using a short-term purchase strategy generally assumes that we can predict how financial markets will perform
in the short term, which may be very difficult and will incur a disproportionately higher amount of transaction
costs compared to long-term trading. Many factors can affect financial market performance in the short term
(such as short-term interest rate changes, cyclical earnings announcements, etc.), but may have a smaller impact
over longer periods.
Trading – securities are sold within 30 days. The principal type of risk associated with trading is market risk. There
can be no assurance that a specific investment will achieve its investment objectives, and past performance
should not be seen as a guide to future returns. The value of investments and the income derived may fall as well
as rise, and investors may not recoup the original amount invested. Investments may also be affected by any
changes in exchange control regulations, tax laws, withholding taxes, international, political, and economic
developments, and government economic or monetary policies. Additionally, trading is speculative. Market
movements are difficult to predict and are influenced by, among other things, government trade, fiscal, monetary,
and exchange control programs and policies; changing supply and demand relationships; national and
international political and economic events; changes in interest rates; and the inherent volatility of the
marketplace. Additionally, from time to time, governments intervene, directly and by regulation, in certain
markets, often with the intent to influence prices directly. The effects of government intervention may be
particularly significant at certain times in the financial instrument markets, and such intervention (as well as other
factors) may cause these markets to move rapidly.
Risk of Loss
Clients should be aware that investing in securities involves a risk of loss that they should be prepared to bear.
Past performance is not indicative of future results. Therefore, you should never assume that the future
performance of any specific investment or investment strategy will be profitable. Investing in securities (including
stocks, mutual funds, bonds, etc.) involves the risk of loss. Further, depending on the different types of
investments, there may be varying degrees of risk. You should be prepared to bear investment loss, including loss
of original principal. Because of the inherent risk of loss associated with investing, our firm is unable to represent,
guarantee, or even imply that our services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate you from losses due to market corrections or declines.
There are certain additional risks associated with investing in securities, as described below:
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Recommendation of Particular Types of Securities
As disclosed under the “Advisory Business” section in this brochure, we provide advice on various types of
securities, and we do not necessarily recommend one particular type of security over another, since each client
has different needs and different tolerances for risk. Each type of security has its own unique set of risks
associated with it, and it would not be possible to list here all of the specific risks of every type of investment.
Even within the same type of investment, risks can vary widely. However, in very general terms, the higher the
anticipated return of an investment, the higher the risk of loss associated with it.
General Investment Risk: All investments come with the risk of losing money. Investing involves substantial risks,
including the complete possible loss of principal plus other losses, and may not be suitable for many members of
the public. Investments, unlike savings and checking accounts at a bank, are not insured by the government to
protect against market losses. Different market instruments carry different types and degrees of risk, and you
should familiarize yourself with the risks involved in the particular market instruments in which you intend to
invest.
Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives, and
past performance should not be seen as a guide to future returns. The value of investments and the income
derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also
be affected by any changes in exchange control regulations, tax laws, withholding taxes, international, political,
and economic developments, and governmental economic or monetary policies.
Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities may
fall in value if interest rates change. Generally, the prices of debt securities rise when interest rates fall, and their
prices fall when interest rates rise. Longer-term debt securities are usually more sensitive to interest rate changes.
Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s) may
not make required interest payments. An issuer suffering an adverse change in its financial condition could lower
the credit quality of a security, leading to greater price volatility of the security. A lowering of the credit rating of
a security may also offset the security's liquidity, making it more difficult to sell. Funds investing in lower-quality
debt securities are more susceptible to these problems, and their value may be more volatile.
Foreign Exchange Risk: Foreign investments may be affected favorably or unfavorably by exchange control
regulations or changes in the exchange rates. Changes in currency exchange rates may influence the share value,
the dividends or interest earned, and the gains and losses realized. Exchange rates between currencies are
determined by supply and demand in the currency exchange markets, the international balance of payments,
governmental intervention, speculation, and other economic and political conditions. If the currency in which a
security is denominated appreciates against the US Dollar, the value of the security will increase. Conversely, a
decline in the exchange rate of the currency would adversely affect the value of the security.
Artificial Intelligence ("AI") Risk: We may rely on programs and systems that utilize AI, machine learning,
probabilistic modeling, and other data science technologies ("AI Tools") when delivering our services. AI Tools are
also used to record and transcribe client meetings. Clients should note that AI Tools are highly complex, and are
known to have been flawed, hallucinate, reflect biases included in the data on which such tools are trained, be of
poor quality, or be otherwise harmful. AI Tools present Cybersecurity Risk. The U.S. and global legal and regulatory
environment relating to the use of AI Tools is uncertain and rapidly evolving, and could require changes in the
True Blue Financial, LLC
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firm’s implementation of AI Tools and increase compliance costs and the risk of non-compliance. Further, the firm
may rely on AI Tools developed by third parties, and the firm has limited control over the accuracy and
completeness of such AI Tools. Clients who do not want us to record their meetings have the option to opt out at
the time of the meeting.
Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach in
cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices designed
to protect networks, systems, computers, programs, and data from cyber-attacks and hacking by other computer
users, and to avoid the resulting damage and disruption of hardware and software systems, loss or corruption of
data, and/or misappropriation of confidential information. In general, cyberattacks are deliberate; however,
unintentional events may have similar effects. Cyber-attacks may cause losses to clients by interfering with the
processing of transactions, affecting the ability to calculate net asset value, or impeding or sabotaging trading.
Clients may also incur substantial costs as a result of a cybersecurity breach, including those associated with
forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft,
unauthorized use of proprietary information, litigation, and the dissemination of confidential and proprietary
information. Any such breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In
addition, clients could be exposed to additional losses as a result of unauthorized use of their personal
information. While our firm has established a business continuity plan and systems designed to prevent
cyberattacks, there are inherent limitations in such plans and systems, including the possibility that certain risks
have not been identified. Similar types of cybersecurity risks are also present for issuers of securities, investment
companies, and other investment advisers in which we invest, which could result in material adverse
consequences for such entities and may cause a client's investment in such entities to lose value.
Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and mortality over a
wide geographic area, crossing international boundaries, and causing significant economic, social, and political
disruption. It is difficult to predict the long-term impact of such events because they are dependent on a variety
of factors, including the global response of regulators and governments to address and mitigate the worldwide
effects of such events. Workforce reductions, travel restrictions, governmental responses and policies, and
macroeconomic factors could negatively impact investment returns.
Cryptocurrency Risk: Cryptocurrency (e.g., bitcoin and ether), often referred to as “virtual currency,” “digital
currency,” or “digital assets,” is designed to act as a medium of exchange. Cryptocurrency is an emerging asset
class. There are thousands of cryptocurrencies, the most well-known of which is Bitcoin. Certain of the firm’s
clients may have exposure to bitcoin or another cryptocurrency, directly or indirectly through an investment such
as an ETF or other investment vehicles. Cryptocurrency operates without a central authority or banks and is not
backed by any government. Cryptocurrencies may experience very high volatility, and related investment vehicles
may be affected by such volatility. As a result of holding cryptocurrency, certain of the firm’s clients may also
trade at a significant premium or discount to NAV. Cryptocurrency is also not legal tender. Federal, state, or
foreign governments may restrict the use and exchange of cryptocurrency, and regulation in the U.S. is still
developing. The market price of many cryptocurrencies, including Bitcoin, has been subject to extreme
fluctuations. If cryptocurrency markets continue to be subject to sharp fluctuations, investors may experience
losses if the value of the client’s investments declines. Similar to fiat currencies (i.e., a currency that is backed by
a central bank or a national, supra-national, or quasi-national organization), cryptocurrencies are susceptible to
theft, loss, and destruction. Cryptocurrency exchanges and other trading venues on which cryptocurrencies trade
are relatively new and, in most cases, largely unregulated and may therefore be more exposed to fraud and failure
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than established, regulated exchanges for securities, derivatives, and other currencies. The SEC has issued a public
report stating that U.S. federal securities laws require treating some digital assets as securities.
Cryptocurrency exchanges may stop operating or permanently shut down due to fraud, technical glitches,
hackers, or malware. Due to relatively recent launches, most cryptocurrencies have a limited trading history,
making it difficult for investors to evaluate investments. Generally, cryptocurrency transactions are irreversible,
such that an improper transfer can only be undone by the receiver of the cryptocurrency agreeing to return the
cryptocurrency to the original sender. Digital assets are highly dependent on their developers, and there is no
guarantee that development will continue or that developers will not abandon a project with little or no notice.
Third parties may assert intellectual property claims relating to the holding and transfer of digital assets, including
cryptocurrencies, and their source code. Any threatened action that reduces confidence in a network’s long-term
ability to hold and transfer cryptocurrency may affect investments in cryptocurrencies.
Many significant aspects of the U.S. federal income tax treatment of investments in cryptocurrency are uncertain,
and investments in cryptocurrency may produce income that is not treated as qualifying income for purposes of
the income test applicable to regulated investment companies. Certain cryptocurrency investments may be
treated as a grantor trust for U.S. federal income tax purposes, and an investment by the firm’s clients in such a
vehicle will generally be treated as a direct investment in cryptocurrency for tax purposes and “flow-through” to
the underlying investors.
Equity (stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and volatile
increases and decreases in value as market confidence in and perceptions of their issuers change. If you held
common stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater risk
than if you held preferred stocks and debt obligations of the issuer.
Company Risk: When investing in stock positions, there is always a certain level of company or industry-specific
risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through
appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based
on factors specific to the company or its industry. For example, if a company’s employees go on strike or the
company receives unfavorable media attention for its actions, the value of the company may be reduced.
Fixed Income Risk: When investing in bonds, there is the risk that the issuer will default on the bond and be
unable to make payments. Inflation risk can be an issue if prices rise at a faster rate than the interest rate on the
fixed-income security. If interest rates rise at a faster rate than the rate on a fixed-income security, investors lose
out by holding the lower-yielding security. Further, individuals who depend on set amounts of periodically paid
income face the risk that inflation will erode their spending power. Fixed-income investors receive set, regular
payments that face the same inflation risk. If sold before maturity, there could be losses due to the difference
between the purchase price and the sale price, as well as changes in interest rates.
Risks Associated with Investing in Mutual Funds: Mutual funds are professionally managed collective investment
systems that pool money from many investors and invest in stocks, bonds, short-term money market instruments,
other mutual funds, other securities, or any combination thereof. The fund will have a manager who trades the
fund's investments in accordance with the fund's investment objective. While mutual funds generally provide
diversification, risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a significant
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degree, or concentrates in a particular type of security (i.e., equities) rather than balancing the fund with different
types of securities. The returns on mutual funds can be reduced by the costs of managing the funds. In addition,
while some mutual funds are “no load” and charge no fee to buy into, or sell out of, other types of mutual funds
do charge such fees, which can also reduce returns.
Risks Associated with Investing in Exchange Traded Funds (ETFs): Investing in stocks & ETFs carries the risk of
capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Investments in these
securities are not guaranteed or insured by the FDIC or any other government agency.
Risks Associated with Investing in Inverse and Leveraged Funds: Leveraged mutual funds and ETFs generally seek
to deliver multiples of the daily performance of the index or benchmark that they track. Inverse mutual funds and
ETFs generally seek to deliver the opposite of the daily performance of the index or benchmark that they track.
Inverse funds are often marketed as a way for investors to profit from, or at least hedge their exposure to,
downward-moving markets. Some Inverse funds are both inverse and leveraged, meaning that they seek a return
that is a multiple of the inverse performance of the underlying index. To accomplish their objectives, leveraged
and inverse funds use a range of investment strategies, including swaps, futures contracts, and other derivative
instruments. Leveraged, inverse, and leveraged inverse funds are more volatile and riskier than traditional funds
due to their exposure to leverage and derivatives, particularly total return swaps and futures.
Most leveraged funds are typically designed to achieve their desired exposure on a daily (in a few cases, monthly)
basis and reset their leverage daily. A "single day" is measured from the time the leveraged fund calculates its net
asset value ("NAV") to the time of the leveraged fund's next NAV calculation. The return of the leveraged fund for
periods longer than a single day will be the result of each day's returns compounded over the period. Due to the
effect of this mathematical compounding, their performance over longer periods of time can differ significantly
from the performance (or inverse performance) of their underlying index or benchmark during the same period
of time. For periods longer than a single day, the leveraged fund will lose money when the level of the Index is
flat, and the leveraged fund may lose money even if the level of the Index rises. Longer holding periods, higher
index volatility, and greater leverage all exacerbate the impact of compounding on an investor's returns. During
periods of higher Index volatility, the volatility of the Index may affect the leveraged fund's return as much as or
more than the return of the Index itself. Therefore, holding leveraged, inverse, and leveraged inverse funds for
longer periods of time increases their risk due to the effects of compounding and the inherent difficulty in market
timing. Leveraged funds are riskier than similarly benchmarked funds that do not use leverage. Non-traditional
funds are highly volatile and not suitable for all investors. They provide the potential for significant losses.
Risks Associated with Investing in Buffer ETFs: Buffer ETFs are also known as defined-outcome ETFs since the ETF
is designed to offer downside protection for a specified period of time. These ETFs are modeled after options-
based structured notes, but are generally cheaper and offer more liquidity. Buffer ETFs are designed to safeguard
against market downturns by employing complex options strategies. Buffer ETFs typically charge higher
management fees that are considerably more than the index funds whose performance they attempt to track.
Additionally, because buffer funds own options, they do not receive dividends from their equity holdings. Both
factors result in the underperformance of the Buffer ETF compared to the index they attempt to track. Clients
should carefully read the prospectus for a buffer ETF to fully understand the cost structures, risks, and features
of these complex products.
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Management Risk: Your investment with our firm varies with the success and failure of our investment strategies,
research, analysis, and determination of portfolio securities. If our investment strategies do not produce the
expected returns, the value of the investment will decrease.
Municipal Securities Risk: The value of municipal obligations can fluctuate over time and may be affected by
adverse political, legislative, and tax changes, as well as by financial developments that affect the municipal
issuers. Because many municipal obligations are issued to finance similar projects by municipalities (e.g., housing,
healthcare, water and sewer projects, etc.), conditions in the sector related to the project can affect the overall
municipal market. Payment of municipal obligations may depend on an issuer’s general unrestricted revenues,
revenue generated by a specific project, the operator of the project, government appropriation, or government
aid. There is a greater risk if investors can look only at the revenue generated by the project. In addition, municipal
bonds are generally traded in the “over-the-counter” market among dealers and other large institutional
investors. From time to time, liquidity in the municipal bond market (the ability to buy and sell bonds readily) may
be reduced in response to overall economic conditions and credit tightening.
Alternatives Risk: Non-traded REITs, business development companies, limited partnerships, and direct
alternatives are subject to various risks such as liquidity and property devaluation based on adverse economic
and real estate market conditions, and may not be suitable for all investors. A prospectus that discloses all risks,
fees, and expenses may be obtained from your adviser. Read the prospectus carefully before investing. This is not
a solicitation or offering, which can only be made in conjunction with a copy of the prospectus. Investors
considering an investment strategy utilizing alternative investments should understand that alternative
investments are generally considered speculative in nature and may involve a high degree of risk, particularly if
concentrating investments in one or a few alternative investments.
Foreign Securities Risk: Foreign securities are subject to additional risks not typically associated with investments
in domestic securities. These risks may include, among others, currency risks, country risks (political, diplomatic,
regional conflicts, terrorism, war, social and economic instability, currency devaluations, and policies that have
the effect of limiting or restricting foreign investment or the movement of assets), different trading practices, less
government supervision, less publicly available information, limited trading markets, and greater volatility. To the
extent that underlying funds invest in issuers located in emerging markets, the risk may be heightened by political
changes, changes in taxation, or currency controls that could adversely affect the values of these investments.
Emerging markets have been more volatile than the markets of developed countries with more mature
economies.
Risks Associated with Investing in Private Funds: Private investment funds are not registered with the Securities
and Exchange Commission and may not be registered with any other regulatory authority. Accordingly, they are
not subject to certain regulatory restrictions and oversight to which other issuers are subject. There may be little
public information available about their investments and performance. Moreover, as sales of shares of private
investment companies are generally restricted to certain qualified purchasers, it could be difficult for a client to
sell its shares of a private investment company at an advantageous price and time. Since shares of private
investment companies are not publicly traded, from time to time, it may be difficult to establish a fair value for
the client’s investment in these companies.
Risks Associated with Investing in Options: Transactions in options carry a high degree of risk. A relatively small
market movement will have a proportionately larger impact, which may work for or against the investor. The
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placing of certain orders, which are intended to limit losses to certain amounts, may not be effective because
market conditions may make it impossible to execute such orders. Selling (i.e., "writing" or "granting") an option
generally entails considerably greater risk than purchasing options. Although the premium received by the seller
is fixed, the seller may sustain a loss well in excess of that amount. The seller will also be exposed to the risk of
the purchaser exercising the option, and the seller will be obliged either to settle the option in cash or to acquire
or deliver the underlying investment. If the option is "covered" by the seller holding a corresponding position in
the underlying investment or a future on another option, the risk may be reduced.
Illiquid securities: Illiquid securities involve the risk that investments may not be readily sold at the desired time
or price. Illiquid securities, that are not publicly traded, and/or for which no market is currently available, may be
difficult to purchase or sell, which may influence the price or timing of a transaction. An inability to sell securities
can adversely affect an account's value or prevent an account from taking advantage of other investment
opportunities. Lack of liquidity may cause the value of investments to decline, and illiquid investments may also
be difficult to value. A client may not be able to liquidate an investment in the event of an emergency or for any
other reason.
Certain investment strategies used by our firm may invest in illiquid asset vehicles, such as private equity and real
estate. Investment in an illiquid asset vehicle poses similar risks as direct investments in illiquid securities. In
addition, investment in an illiquid asset vehicle will be subject to the terms and conditions of the illiquid asset
vehicle’s investment policy and governing documents, which often include provisions that may involve investor
lock-in periods, mandatory capital calls, redemption restrictions, infrequent valuation of assets, etc. In addition,
investments in illiquid securities or vehicles may normally involve investments in non-marketable securities where
there is limited transparency. If obligated to sell an illiquid security prior to an expected maturity date, particularly
with an infrastructure investment, they may not be able to realize fair value. Investments in illiquid securities or
vehicles may include restrictions on withdrawal rights, and shares may not be freely transferable.
Structured Notes: Below are some specific risks related to the structured notes recommended by our firm:
•
Complexity: Structured notes are complex financial instruments. Clients should understand the reference
asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s)
or index(es) in calculating the note’s performance. This payoff calculation may include leverage
multiplied by the performance of the reference asset or index, protection from losses should the
reference asset or index produce negative returns, and/or fees. Structured notes may have complicated
payoff structures that can make it difficult for clients to accurately assess their value, risk, and potential
for growth through the term of the structured note. Determining the performance of each note can be
complex, and this calculation can vary significantly from note to note depending on the structure. Notes
can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-
leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a
structured note to fully understand how the payoff on a note will be calculated and discuss these issues
with our firm.
• Market risk. Some structured notes provide for the repayment of principal at maturity, which is often
referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing
financial institution. Many structured notes do not offer this feature. For structured notes that do not
offer principal protection, the performance of the linked asset or index may cause clients to lose some
or all of their principal. Depending on the nature of the linked asset or index, the market risk of the
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structured note may include changes in equity or commodity prices, changes in interest rates or foreign
exchange rates, and/or market volatility.
•
Issuance price and note value: The price of a structured note at issuance will likely be higher than the fair
value of the structured note on the date of issuance. Issuers now generally disclose an estimated value
of the structured note on the cover page of the offering prospectus, allowing investors to gauge the
difference between the issuer’s estimated value of the note and the issuance price. The estimated value
of the notes is likely lower than the issuance price of the notes to investors because issuers include the
costs for selling, structuring, and/or hedging the exposure on the note in the initial price of their notes.
After issuance, structured notes may not be resold on a daily basis and thus may be difficult to value
given their complexity.
•
Liquidity: The ability to trade or sell structured notes in a secondary market is often very limited, as
structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on
securities exchanges. As a result, the only potential buyer for a structured note may be the issuing
financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In
addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes
they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date or risk
selling the note at a discount to its value at the time of sale.
•
Credit risk: Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is
obligated to make payments on the notes as promised. These promises, including any principal
protection, are only as good as the financial health of the structured note issuer. If the structured note
issuer defaults on these obligations, investors may lose some or all of the principal amount they invested
in the structured notes, as well as any other payments that may be due on the structured notes.
Environmental, Social, and Governance Investment Criteria Risk: If a portfolio is subject to certain
environmental, social, and governance (ESG) investment criteria, it may avoid purchasing certain securities for
ESG reasons when it is otherwise economically advantageous to purchase those securities or may sell certain
securities for ESG reasons when it is otherwise economically advantageous to hold those securities. In general,
the application of the portfolio’s ESG investment criteria may affect the portfolio’s exposure to certain issuers,
industries, sectors, and geographic areas, which may affect the financial performance of the portfolio, positively
or negatively, depending on whether these issuers, industries, sectors, or geographic areas are in or out of favor.
An adviser can vary materially from other advisers with respect to its methodology for constructing ESG portfolios
or screens, including with respect to the factors and data that it collects and evaluates as part of its process. As a
result, an adviser’s ESG portfolio or screen may materially differ from or contradict the conclusions reached by
other ESG advisers concerning the same issuers. Further, ESG criteria are dependent on data and are subject to
the risk that such data reported by issuers or received from third-party sources may be subjective, or it may be
objective in principle but not verified or reliable.
Additionally, client constraints, such as limiting investments to certain types of investments (e.g., ESG, biblically
responsible investments, and tax sensitivity may also affect the portfolio’s performance.
Recommendation of Other Advisers
We do not perform quantitative or qualitative analyses of individual securities. Instead, we will advise you on how
to allocate your assets among various classes of securities, third-party managers, or programs. We primarily rely
on investment model portfolios and strategies developed by third parties and their portfolio managers. If deemed
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to be in your best interest, we will recommend replacing certain third-party managers/programs if there is a
significant deviation in characteristics or performance from the stated strategy and/or benchmark.
The primary risk associated with investing with a third party is that while a particular third party may have
demonstrated a certain level of success in the past, it may not be able to replicate that success in future markets.
In addition, as we do not control the underlying investments in third-party model portfolios, there is also a risk
that a third party may deviate from the stated investment mandate or strategy of the portfolio, making it a less
suitable investment for our clients. To mitigate this risk, we seek third parties with proven track records that have
demonstrated a consistent level of performance and success over time. A third party’s past performance is not a
guarantee of future results, and certain market and economic risks exist that may adversely affect an account’s
performance, which could result in capital losses in your account.
Voting Client Securities
True Blue Financial does not accept authorization to vote proxies on behalf of clients. At your request, we may
offer you advice regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you or your designated representative is responsible for exercising your right to vote as a
shareholder. In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to you by
mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would forward any
electronic solicitations to vote proxies. If you have questions about a particular proxy voting matter, you can
contact your investment advisory representative at (269) 982-2710.
We generally offer investment advisory services to individuals, trusts, estates, charitable organizations,
corporations, and other business entities.
Item 7 – Client Information Provided to Portfolio Managers
True Blue Financial is the sole sponsor of the True Blue Financial Wrap Fee Program and, together with its portfolio
managers, has access to and is responsible for maintaining all information provided by clients. Client information
will be updated in our firm’s records upon notification of changes provided by clients and during client meetings.
Item 8 – Client Contact with Portfolio Managers
True Blue Financial is the sole sponsor and portfolio manager of the True Blue Financial Wrap Fee Program. Clients
are free to contact True Blue Financial or their designated investment adviser representative at any time with
questions regarding the True Blue Financial Wrap Fee Program. We can be reached at (269) 982-2710 or
lbrown@trueblue.financial.
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Item 9 – Additional Information
Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or of the integrity of our management. Neither our management
personnel nor our firm has a history of material legal or disciplinary events.
Other Financial Industry Activities or Affiliations
Neither True Blue Financial nor any of its management persons is registered as a futures commission merchant,
an introducing broker, a commodity trading adviser, or a commodity pool operator, nor do either party have an
application pending or otherwise in the process of seeking registration as any of these types of firms. Further,
none of our management personnel is registered as or is currently seeking registration as associated persons of
any of these types of firms.
Registrations with LPL Financial LLC
Associated Persons of True Blue Financial, who provide investment advice on behalf of our firm, are also
registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker-dealer and
investment adviser under federal and state securities laws. LPL is a member of the Financial Industry Regulatory
Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). True Blue Financial executes all
transactions for the True Blue Financial Wrap Fee Program accounts through LPL. Associated Persons of our firm,
who are registered representatives of LPL, are subject to FINRA conduct rules, which restrict such registered
individuals from conducting securities transactions away from LPL unless LPL provides the representative with
written authorization. Therefore, clients are advised that such Associated Persons may be limited to conducting
securities transactions for wrap fee program participants through LPL or another broker-dealer/custodian
approved by LPL. Not all Advisers require their clients to direct brokerage to a specific broker-dealer/custodian.
True Blue Financial has chosen LPL based on a number of factors, including quality of service, fees, reputation,
accountability, and security of assets. However, participants in the wrap fee program are not charged separate
commissions for transactions in the wrap fee program account. We have implemented compliance procedures
and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in the best
interest of the client. You are not obligated to utilize our wrap fee services. If you elect to do so, transactions for
your accounts will be executed through LPL.
Insurance Activities
True Blue Financial is also licensed as an insurance agency. Therefore, True Blue Financial and its Associated
Persons who are licensed as independent insurance agents will earn commission-based compensation for selling
insurance products, including insurance products they sell to you. Insurance commissions earned by these
Associated Persons are separate and in addition to our advisory fees. The sale of insurance instruments and other
commissionable products offered by Associated Persons is intended to complement our advisory services.
However, this practice presents a conflict of interest because Associated Persons providing investment advice on
behalf of our firm, who are licensed insurance agents, have an incentive to recommend insurance products to you
to generate commissions rather than making those recommendations based solely on your needs. We address
this conflict of interest by recommending insurance products only where we, in good faith, believe that it is
appropriate for the client’s particular needs and circumstances, and only after a full presentation of the
recommended insurance product to our client. In addition, we explain the insurance underwriting process to our
clients to illustrate how the insurer also reviews the client’s application and disclosures prior to the issuance of
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the resulting insurance agreement. Clients to whom the firm offers advisory services are informed that they are
under no obligation to purchase insurance services. Clients who choose to purchase insurance services are under
no obligation to use our firm or its licensed Associated Persons and may use any insurance firm or agent they
choose.
Where fixed annuities are sold, clients should also note that the annuity sales result in substantial up-front
commissions and ongoing compensation (“trails”) based on the annuity’s total value. In addition, many annuities
contain surrender charges and/or restrictions on access to your funds. Payments and withdrawals can have tax
consequences. Optional lifetime income benefit riders are used to calculate lifetime payments only and are not
available for cash surrender or in a death benefit unless specified in the annuity contract. In some annuity
products, fees can apply when using an income rider. Annuity guarantees are based on the financial strength and
claims-paying ability of the issuing insurance company. We urge our clients to read all insurance contract
disclosures carefully before making a purchase decision. Rates and returns mentioned on any program presented
are subject to change without notice. Insurance products are subject to fees and additional expenses.
Note: Commission-based compensation for the sale of securities and/or insurance products is separate and in
addition to advisory fees charged by True Blue Financial. Advisory fees are not reduced to offset commissions.
Clients are not obligated to utilize our advisory services. Similar services may be available for lower costs at other
firms that reduce advisory fees to offset commission-based compensation or at other firms and/or their
associated persons who are not licensed to sell securities and/or insurance products for commission-based
income.
Other Outside Business Activities and Affiliations
Lucas M. Brown, President, Chief Compliance Officer, and sole member of True Blue Financial, is also the owner
and sole member of True Blue Tax, LLC (“True Blue Tax), a tax preparation firm. Richard P. Martin, III, CPA, who
serves as Vice President of True Blue Financial, prepares tax returns for clients and non-clients through True Blue
Tax. Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services
offered by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True
Blue Tax, but are advised that they are under no obligation to utilize the tax preparation services offered through
True Blue Tax or any individuals associated with True Blue Tax or True Blue Financial.
Description of Our Code of Ethics
True Blue Financial has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code
focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of interest.
The Code includes True Blue Financial’s policies and procedures developed to protect clients’ interests concerning
the following topics:
•
•
•
•
The duty at all times to place the interests of clients first;
The requirement that all personal securities transactions be conducted in such a manner as to be
consistent with the Code;
The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s position
of trust and responsibility;
The fiduciary principle that information concerning the identity of security holdings and the financial
circumstances of clients is confidential; and
The principle that independence in the investment decision-making process is paramount.
•
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A copy of True Blue Financial’s Code of Ethics is available upon request to our firm at (269) 982-2710 or at
lbrown@trueblue.financial.
Participation or Interest in Client Transactions and Personal Trading Practices
As described above, Associated Persons of True Blue Financial, who provide investment advice on behalf of our
firm, are also registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker-
dealer and investment adviser under federal and state securities laws. LPL is a member of the Financial Industry
Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In their capacity as
registered representatives, these Associated Persons will receive commission-based compensation in connection
with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products.
Compensation earned by these Associated Persons in their capacities as registered representatives is separate
and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons
providing investment advice on behalf of our firm, who are registered representatives, have an incentive to effect
securities transactions to generate commissions rather than placing such transactions based solely on your needs.
We have implemented compliance procedures and a code of ethics that require our Associated Persons to uphold
their fiduciary duty by acting in the best interest of the client.
For non-wrap programs, in some cases, True Blue Financial will share in the compensation received by the third-
party manager or will receive fees in addition to the fees paid to the third-party manager and/or the program
sponsor. Currently, these programs are offered through LPL. As disclosed above, Associated Persons providing
investment advice on behalf of our firm are dually registered with LPL. We have a financial incentive to
recommend those programs over other available programs. You are not obligated to utilize our management
services. If you elect to do so, transactions for your accounts will be executed through LPL.
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or persons
associated with our firm buy or sell such securities for our own accounts.
At times, True Blue Financial and/or its related persons may take positions in the same securities as clients, which
may pose a conflict of interest with clients. In an effort to uphold our fiduciary duties to clients, True Blue Financial
and its related persons will generally be “last in” and “last out” for the trading day when trading occurs in close
proximity to client trades. Front running (trading shortly ahead of clients) is prohibited. Should a conflict occur
because of materiality (e.g., a thinly traded stock), disclosure will be made to the client(s) at the time of trading.
Incidental trading not deemed to be a conflict (e.g., a purchase or sale that is minimal in relation to the total
outstanding value, and as such would have a negligible effect on the market price) would not be deemed a
material conflict requiring disclosure at the time of trading.
Review of Accounts
True Blue Financial monitors client account holdings on a continuous basis and recommends a formal review with
clients at least annually. Individual accounts are reviewed by the Associated Person assigned to the account. Lucas
M. Brown, President and Chief Compliance Officer of our firm, is responsible for the overall supervision of the
review process.
Additional reviews may be offered in certain circumstances. Triggering factors that may stimulate additional
reviews include, but are not limited to, changes in economic conditions, changes in the client’s financial situation
or investment objectives, or upon client request.
True Blue Financial, LLC
Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
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Clients will receive statements directly from their account custodian(s) on at least a quarterly basis. Clients also
receive online access to their account statements. True Blue Financial will also provide performance reports at
least annually.
Client Referrals and Other Compensation
We do not compensate, directly or indirectly, any person or entity who is not our supervised person for client
referrals.
Recommendation of Other Advisers
If you participate in a non-wrap program, we may recommend that you use a third-party investment manager or
program as part of our asset allocation and investment strategy. In these cases, True Blue Financial will share in
the compensation received by the third-party investment manager or will receive fees in addition to the fees paid
to the third-party investment manager and/or the program sponsor. The compensation arrangement presents a
conflict of interest due to a financial incentive to recommend the services of a particular third-party investment
manager or program based on our compensation arrangements. Since our compensation may differ depending
upon our individual agreement with each third party, we have an incentive to recommend one third party or
program over another. However, for the wrap fee program, the transaction costs are borne by the Adviser and
are transaction-based or asset-based. If the transaction costs borne by the Adviser are transaction-based, the
Adviser has a conflict of interest because the Adviser has a financial incentive to trade less frequently. In addition,
because transaction charges vary by security type, there is a conflict of interest for the Adviser because the
Adviser has an incentive to select securities for your Account that cost the Adviser less than other types of
securities. At all times, True Blue Financial and its Associated Persons strive to uphold their fiduciary duty of fair
dealing with clients.
Other Compensation
As disclosed above in this section, our firm is also a licensed insurance agency, and individuals providing
investment advice on behalf of our firm are dually registered with LPL Financial, and some are licensed insurance
agents. Where licensed, our licensed individuals and we are eligible to receive commission-based compensation
for the sale of securities and insurance products.
Economic Benefits from Custodians
Additionally, True Blue Financial has brokerage and clearing arrangements with LPL, and it may receive additional
benefits from LPL in the form of electronic delivery of client information, electronic trading platforms, institutional
trading support, proprietary and/or third-party research, continuing education, practice management advice, and
other services provided by custodians for the benefit of investment advisory clients.
Economic Benefits Received from Vendors/Product Sponsors
Occasionally, our Associated Persons and we will receive additional compensation from vendors. Product
sponsors may also pay for or reimburse us for the costs associated with our employees and investment adviser
representatives attending various educational or training events, as well as conferences and events we sponsor.
However, such compensation will not be tied to the sale of any specific product. Compensation could include such
items as gifts, an occasional dinner or ticket to a sporting event, reimbursement in connection with educational
meetings with an associated person, reimbursement for compliance consulting services, client workshops or
events, or marketing events or advertising initiatives, including services for identifying prospective clients. Receipt
True Blue Financial, LLC
Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure
Page 24
of additional economic benefits presents a conflict of interest because our firm and our Associated Persons have
an incentive to use vendors/products based on the additional economic benefits obtained rather than solely on
the client’s needs. We address this conflict of interest by using vendors/products that we, in good faith, believe
are appropriate in helping us in servicing our clients’ needs, regardless of any economic benefits we may or may
not receive.
Financial Information
This item requires True Blue Financial to provide you with certain financial information or disclosures about our
firm’s financial condition.
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True Blue Financial has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to its clients.
True Blue Financial has never been the subject of a bankruptcy proceeding.
True Blue Financial does not require the prepayment of advisory fees of $1,200 for six or more months
in advance.