Overview

Headquarters
Stevensville, MI
Average Client Assets
$0.8 million
SEC CRD Number
310841

Fee Structure

Primary Fee Schedule (TRUE BLUE FINANCIAL DISCLOSURE BROCHURE - SEC)

MinMaxMarginal Fee Rate
$0 $250,000 1.50%
$250,001 $500,000 1.35%
$500,001 $1,000,000 1.25%
$1,000,001 $2,000,000 1.10%
$2,000,001 $3,000,000 1.00%
$3,000,001 and above 0.90%
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $13,375 1.34%
$5 million $52,375 1.05%
$10 million $97,375 0.97%
$50 million $457,375 0.91%
$100 million $907,375 0.91%

Clients

HNW Share of Firm Assets
70.95%
Total Client Accounts
993
Discretionary Accounts
993

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection

Regulatory Filings

Primary Brochure: TRUE BLUE FINANCIAL DISCLOSURE BROCHURE - SEC (2026-03-26)

View Document Text
Form ADV Part 2A Brochure Item 1 – Cover Page True Blue Financial, LLC Benton Harbor Office 667 West Main, Suite A Benton Harbor, MI 49022 Stevensville Office 7889 Red Arrow Highway Stevensville, MI 49127 www.trueblue.financial Mailing Address: P.O. Box 198 Stevensville, MI 49127-0198 Phone: (269) 982-2710 Fax: (269) 924-0959 Email: lbrown@trueblue.financial March 26, 2026 True Blue Financial, LLC is a registered investment adviser. An "investment adviser" means any person who, for compensation, engages in the business of advising others, either directly or through publications or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issues or promulgates analyses or reports concerning securities. Registration with the SEC or any state securities authority does not imply a certain level of skill or training. This brochure provides information about the qualifications and business practices of True Blue Financial, LLC. If you have any questions about the contents of this brochure, please contact us at (269) 982-2710. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about True Blue Financial, LLC is available on the SEC’s website at www.adviserinfo.sec.gov. Our firm’s CRD# is 310841. True Blue Financial, LLC Form ADV Part 2A Brochure Page 2 Item 2 – Material Changes The purpose of this page is to inform you of any material changes since the previous annual filing of this disclosure brochure. On March 26, 2026, we submitted our annual updating amendment for the firm’s fiscal year ending December 31, 2025. We made the following changes to our Form ADV Part 2A Brochure: • • Item 4 – Advisory Business was updated to reflect that as of December 31, 2025, we had approximately $271,506,698 in directly managed, regulatory assets under management on a discretionary basis and none on a non-discretionary basis. Item 8 has been updated with important information related to the risks associated with the use of Artificial Intelligence. In addition to the changes noted above, we strongly encourage you to carefully review our full brochure. If you have questions or if you would like to receive a complete copy of our current brochure free of charge at any time, please contact us at (269) 982-2710 or at lbrown@trueblue.financial. True Blue Financial, LLC Form ADV Part 2A Brochure Page 3 Item 3 – Table of Contents Item 1 – Cover Page................................................................................................................................................... 1 Item 2 – Material Changes ........................................................................................................................................ 2 Item 3 – Table of Contents ........................................................................................................................................ 3 Item 4 – Advisory Business ........................................................................................................................................ 4 Item 5 – Fees and Compensation .............................................................................................................................. 7 Item 6 – Performance-Based Fees and Side-By-Side Management ........................................................................ 12 Item 7 – Types of Clients ......................................................................................................................................... 12 Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................................................... 13 Item 9 – Disciplinary Information ............................................................................................................................ 22 Item 10 – Other Financial Industry Activities or Affiliations .................................................................................... 22 Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........................... 23 Item 12 – Brokerage Practices ................................................................................................................................. 24 Item 13 – Review of Accounts ................................................................................................................................. 25 Item 14 – Client Referrals and Other Compensation .............................................................................................. 26 Item 15 – Custody ................................................................................................................................................... 27 Item 16 – Investment Discretion ............................................................................................................................. 28 Item 17 – Voting Client Securities ........................................................................................................................... 28 Item 18 – Financial Information .............................................................................................................................. 28 Form ADV Part 2B Brochure Supplements .............................................................................................................. 29 Lucas Michael Brown, MSPFP, CFP®, CKA®, CRPC®, AWMA® ............................................................................. 29 Richard P. Martin, III, CPA ................................................................................................................................... 34 Victoria Lee Holt, CFP® ........................................................................................................................................ 38 Nicole Marie Coar, CFP® ..................................................................................................................................... 42 True Blue Financial, LLC Form ADV Part 2A Brochure Page 4 Item 4 – Advisory Business True Blue Financial, LLC (hereinafter “True Blue Financial” or the “firm”) is a registered investment adviser based in Stevensville, Michigan. We are a limited liability company, organized under the laws of the state of Michigan. We have been providing investment advisory services since 2021. Lucas M. Brown, Member, President, and Chief Compliance Officer, is the sole owner of True Blue Financial. As used in this brochure, the term “Associated Person” refers to anyone from our firm who is an officer, an employee, and all individuals providing investment advice on behalf of our firm. Where required, such persons are properly registered as investment adviser representatives (IARs). Currently, we offer the following investment advisory services, personalized for each individual client. Financial Planning and Consulting Services We offer broad-based and structured financial planning services. Financial planning will typically involve providing a variety of advisory services to clients regarding the management of their financial resources based on an analysis of their individual needs. If you retain our firm for financial planning services, we will meet with you to gather information about your financial circumstances and objectives. Once we review and analyze the information you provide to our firm, and if you have engaged us to do so, we will deliver a written plan to you, designed to help you achieve your stated financial goals and objectives. Financial plans are based on your financial situation at the time we present the plan to you, and on the financial information you provide to our firm. You must promptly notify our firm if your financial situation, goals, objectives, or needs change. In limited circumstances, you may only require advice on a single aspect of the management of your financial resources. We offer financial plans in a targeted format and/or general consulting services that address only those specific areas of interest or concern. For hourly consulting services in which a financial plan is not presented, the fee will typically be payable in advance of the consultation. You are under no obligation to act on our financial planning recommendations. Should you choose to act on any of our recommendations, you are not obligated to implement the financial plan through any of our other investment advisory services. Moreover, you may act on our recommendations by placing securities transactions with any brokerage firm. Important Note: Information related to tax and legal consequences provided as part of the financial plan is for informational purposes only. Clients are instructed to contact their tax or legal advisers for personalized advice. Portfolio Management Services True Blue Financial primarily offers its clients discretionary portfolio management services. If you participate in our discretionary portfolio management services, we require you to grant us discretionary authority to manage your account and/or to select third-party investment managers or programs. Subject to a grant of discretionary authorization, we have the authority and responsibility to formulate investment strategies and select models, managers, and/or investment programs on your behalf. This discretionary authorization will allow us and/or a selected third party to determine the specific securities and the amount of securities to be purchased or sold for True Blue Financial, LLC Form ADV Part 2A Brochure Page 5 your account without obtaining your approval prior to each transaction. Discretionary authority is typically granted by the investment advisory agreement you sign with our firm, other investment managers, and relevant trading authorization forms with your account custodian. Typically, you may limit our discretionary authority (for example, by limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing. However, generally, you may not be able to impose restrictions on investing in certain securities or types of securities in accounts managed by third parties. Additionally, clients whose assets are invested in model portfolios may not set restrictions on the specific holdings or allocations within the model, nor the types of securities that can be purchased in the model. However, clients may exclude certain assets from management in our model portfolios. For assets held outside the model portfolios, you can limit our discretionary authority, or you may request specific transactions by providing our firm with your restrictions, guidelines, or instructions. In very limited circumstances, at our sole discretion, we may agree to manage assets on a non-discretionary basis. If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf of your account. You have an unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis. Generally, third-party investment managers and programs are available on a discretionary basis only. Our investment advice is tailored to meet our clients’ needs and investment objectives. If you decide to hire our firm to manage your portfolio, we will meet with you to gather your financial information, discuss your goals, and decide how much risk you should take in your investments. The information we gather will help us implement an asset allocation strategy that will be specific to your goals. True Blue Financial typically advises on investments in equity securities, mutual funds, exchange traded funds, U.S. government bonds, municipal bonds, corporate debt securities, certificates of deposit, commercial paper, warrants, options contracts on securities, and interests in partnerships investing in real estate, among other types of securities. Once we construct your investment portfolio and/or a third-party program or model is selected, we will monitor your portfolio’s performance on a continuous basis. Recommendation or Selection of Other Advisers As part of our overall portfolio management services, we may recommend third-party investment managers or programs (collectively "third parties") for the management of a portion of or for your entire account. All third- party managers and/or program sponsors recommended by our firm must be registered as investment advisers, or they must be exempt from registration requirements. Factors that we take into consideration when making our recommendations include, but are not limited to, the following: the third party’s performance, methods of analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. Third-party manager(s) will actively manage your portfolio and will assume discretionary investment authority over your account. Third-party managers may use one or more model portfolios to manage your account. We will monitor the relevant third-party manager’s performance to ensure its management and investment style remain aligned with your investment goals and objectives. Where we have discretionary authority to do so, we will reallocate your assets among other managers or programs, as appropriate. Where we do not have discretionary authority to hire or fire third-party managers on your behalf, we will recommend a different third-party manager or program when deemed to be in your best interest. True Blue Financial, LLC Form ADV Part 2A Brochure Page 6 Note: Persons associated with our firm may be dually registered with one or more recommended third-party firms. See Items 5 and 10 below in this brochure for important information regarding dual registrations with third parties. LPL Sponsored Programs True Blue Financial may provide advisory services through certain programs sponsored by LPL Financial LLC (LPL), a registered investment adviser and broker-dealer. Below is a brief description of each LPL advisory program available to True Blue Financial. For more information regarding the LPL programs, including more information on the advisory services and fees that apply, the types of investments available in the programs, and the potential conflicts of interest presented by the programs please see the program account packet (which includes the account agreement and LPL Form ADV program brochure) and the Form ADV, Part 2A of LPL or the applicable program. Model Wealth Portfolios Program (MWP) MWP offers clients a professionally managed mutual fund asset allocation program. True Blue Financial will obtain the necessary financial data from the client, assist the client in determining the suitability of the MWP program, and assist the client in setting an appropriate investment objective. True Blue Financial will initiate the steps necessary to open an MWP account and have the discretion to select a model portfolio designed by LPL’s Research Department consistent with the client’s stated investment objective. LPL’s Research Department or a third-party portfolio strategist may act as a portfolio strategist responsible for selecting the mutual funds or ETFs within a model portfolio and for making changes to the mutual funds or ETFs selected. True Blue Financial may change strategists or models as needed based on client needs and circumstances. Additionally, True Blue may customize models or portions of models to be executed by LPL upon LPL's approval. The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds and ETFs and to liquidate previously purchased securities. The client will also authorize LPL to effect rebalancing for MWP accounts. MWP requires a minimum asset value for a program account to be managed. The minimums vary depending on the portfolio(s) selected and the account’s allocation amongst portfolios. The lowest minimum for a portfolio is $10,000. Optimum Market Portfolios Program (OMP) OMP offers clients the ability to participate in a professionally managed asset allocation program using Optimum Funds shares. Under OMP, the client will authorize LPL on a discretionary basis to purchase and sell Optimum Funds pursuant to investment objectives chosen by the client. True Blue Financial will assist the client in determining the suitability of OMP for the client and assist the client in setting an appropriate investment objective. True Blue Financial will have the discretion to select a mutual fund asset allocation portfolio designed by LPL consistent with the client’s investment objective. LPL will have the discretion to purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL will also have the authority to rebalance the account. A minimum account value of $1,000 is required for OMP. True Blue Financial, LLC Form ADV Part 2A Brochure Page 7 Types of Investments We do not recommend specific securities or one particular type of security over other types of securities. We will recommend specific third-party managers and/or programs based on the information you provide to us regarding your individual goals and circumstances. Generally, clients may not impose restrictions on investing in certain securities or types of securities in accounts managed by third parties. Wrap Fee Programs True Blue Financial is the portfolio manager and sponsor of the True Blue Financial Wrap Fee Program. A wrap fee program combines portfolio management, advisory services, and trade execution for a single fee. As the portfolio manager, True Blue Financial is responsible for the research, security selection, and implementation of transaction orders in the Client's account. The transactions in the Client's account will be executed by and held at LPL Financial, LLC (“LPL”), a FINRA-registered broker-dealer, member SIPC. The Client pays True Blue Financial an all-inclusive wrap fee. True Blue Financial pays LPL a portion of this fee for trade execution expenses. Detailed information about the True Blue Financial Wrap Fee Program and program fees is provided in Form ADV Part 2A, Appendix 1 (Wrap Brochure). Assets Under Management As of December 31, 2025, we had approximately $271,506,698 in directly managed, regulatory assets under management on a discretionary basis and none on a non-discretionary basis. Item 5 – Fees and Compensation Financial Planning and Consulting Fees True Blue Financial charges either an hourly fee of $200.00 or a fixed fee not to exceed $5,000 for financial planning and consulting services. At our sole discretion, the fee is negotiable depending on the scope, complexity, needs, and circumstances of the client, as well as the amount of time estimated to complete the requested services. Before engaging True Blue Financial to provide financial planning or consulting services, clients will be required to enter into a written advisory agreement, which will set forth the terms and conditions of the engagement, describe the scope of the services to be provided, and the estimated time to complete the services. Written plans are not presented for hourly consulting engagements. Consulting fees are generally due in advance of the consultation. Fifty percent (50%) of the agreed-upon financial planning fee is typically due in advance, with the remaining balance due upon completion of the project. However, True Blue Financial does not require more than $1,200 six or more months in advance. Either party may terminate the financial planning agreement upon written notice to the other. Any prepaid, unearned fees will be prorated and promptly refunded to the client. Portfolio Management Fees For portfolio management services, True Blue Financial charges an annual fee based on a percentage of the market value of the assets under management and supervision. On an annualized basis, our management fee for directly managed assets is based on the following fee schedule: True Blue Financial, LLC Form ADV Part 2A Brochure Page 8 Directly Managed Assets Up to $249,999 $250,000 - $499,999 $500,000 - $999,999 $1,000,000 - $1,999,999 $2,000,000 - $2,999,999 $3,000,000 and over True Blue's Annual Fee 1.50% 1.35% 1.25% 1.10% 1.00% 0.90% Our annual fee is exclusive of, and in addition to, any brokerage commissions, transaction fees, and other related costs and expenses, which may be incurred by the client, unless otherwise included in a third-party wrap fee program. Portfolio management fees are billed quarterly, in advance. At our sole discretion, fees are negotiable depending on factors such as the amount of assets under management, range of investments, and complexity of your financial circumstances, among others. Currently, management fees are calculated by the account custodian in accordance with the advisory agreement between the client and us. Either we will calculate the fee and direct the custodian holding the client’s account to deduct the fees, or the custodian will calculate the fees based on the client agreement and deduct the fees directly from the account, provided the client has provided written authorization. The qualified custodian will send an account statement to the client at least quarterly. This statement will detail all account activity, including any management fees paid. The custodian will usually deduct from a designated account to facilitate billing. Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless otherwise agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are included as part of assets under management for the purpose of calculating the firm’s advisory fee. At any specific point in time, depending upon perceived or anticipated market conditions/events (there is no guarantee that such anticipated market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions for defensive, liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such amounts could miss market advances and, depending upon current yields, at any point in time, the firm’s advisory fee could exceed the interest paid by the client’s cash or cash equivalent positions. Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s best interest. As part of its investment advisory services, the firm will review client portfolios on an ongoing basis to determine if any changes are necessary, based upon various factors, including but not limited to investment performance, fund manager tenure, style drift, account additions/withdrawals, the client’s financial circumstances, and changes in the client’s investment objectives. Based upon these and other factors, there may be extended periods of time when the firm determines that changes to a client’s portfolio are neither necessary nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s annual investment advisory fee will continue to apply during these periods, and there can be no assurance that investment decisions made by the firm will be profitable or equal any specific performance level(s). At the inception of investment management services, the first pay period’s fees will be calculated on a pro rata basis. If you did not receive our ADV Part 2 disclosures at least 48 hours prior to or at the time you entered into True Blue Financial, LLC Form ADV Part 2A Brochure Page 9 the advisory agreement with True Blue Financial, you may terminate the agreement without penalty. Thereafter, either party may terminate the advisory agreement upon seven (7) days’ written notice. You will incur a pro-rata charge for services rendered prior to the termination of the portfolio management agreement, which means you will incur advisory fees only in proportion to the number of days in the quarter for which you are a client. If you have prepaid advisory fees that we have not yet earned, you will receive a prorated refund of those fees. Other Adviser Fees When we refer you to third-party investment managers/programs, the managers and program sponsors charge additional fees for their services and pay us a portion of the total fee collected. Advisory fees and program fees that you pay to third-party managers and program sponsors are established and payable in accordance with the Form ADV Part 2 or comparable disclosure brochure provided by each relevant third party. Fees may or may not be negotiable. You should review the recommended third-party manager's disclosures and take into consideration their fees, along with program fees and our fees, to determine the total amount of fees charged to your account. While we receive a portion of the total fee deducted from your account, we only receive the amount disclosed in your agreement with us. Fees charged by and paid to third-party managers and program sponsors are in accordance with the program agreement. The total combined fee you pay to the program sponsor, third- party manager, and True Blue Financial will not exceed 2.00% of client assets under management. Higher or lower fees may be available from other firms that do not use third-party managers or programs. Clients are informed that a combined fee of over 2.00% of assets under management exceeds industry norms, and similar advisory services may be available for less elsewhere. Fees will be based on the following schedules. Model Wealth Portfolios Program (MWP) Fees Account Value $10,000 - $249,999 $250,000 - $499,999 $500,000 - $999,999 $1,000,000 - $1,999,999 $2,000,000 - $2,999,999 $3,000,000 and over Maximum True Blue Annual Fee 1.20% 1.10% 1.00% 0.90% 0.80% 0.70% Maximum Third-Party Annual Fee 0.80% 0.90% 1.00% 1.10% 1.20% 1.30% Maximum Total Combined Annual Fee 2.00% 2.00% 2.00% 2.00% 2.00% 2.00% Optimum Market Portfolios Program (OMP) Fees Account Value $1,000 - $249,999 $250,000 - $499,999 $500,000 - $999,999 $1,000,000 - $1,999,999 $2,000,000 - $2,999,999 $3,000,000 and over Maximum True Blue Annual Fee 1.50% 1.35% 1.25% 1.10% 1.00% 0.90% Maximum Third-Party Annual Fee 0.50% 0.65% 0.75% 0.90% 1.00% 1.10% Maximum Total Combined Annual Fee 2.00% 2.00% 2.00% 2.00% 2.00% 2.00% You will be required to sign an agreement directly with the third-party manager/program sponsor. You may terminate your advisory relationship with the third-party manager according to the terms of your agreement with True Blue Financial, LLC Form ADV Part 2A Brochure Page 10 the third-party manager. You should review each third-party manager’s disclosure brochure and advisory agreement for specific information on how you may terminate your advisory relationship with the third-party manager and how you may receive a refund, if applicable. Since our compensation may differ depending upon our individual agreement with each third-party manager, we have an incentive to recommend one third-party manager or program over another third-party with whom we have less favorable compensation arrangements or over other advisory programs offered by third parties with which we have no compensation arrangements. At all times, True Blue Financial and its Associated Persons uphold their fiduciary duty of fair dealing with clients. The recommended third party may offer wrapped or non-wrapped pricing options. Wrap pricing structures allow the Client to pay an all-inclusive fee for management, brokerage, clearance, custody, and administrative services. In a non-wrap pricing structure, the third party’s fee may be separate from the advisory fee charged by True Blue Wealth. Transaction costs may also be charged for the execution and clearance of advisory transactions directed by such third-party investment advisory services. A complete description of the programs and services provided, the amount of total fees, the payment structure, termination provisions, and other aspects of each program are detailed and disclosed in: i) the third-party investment adviser’s Form ADV Part 2A; ii) the program wrap brochure (if applicable) or other applicable disclosure documents; iii) the disclosure documents of the portfolio manager(s) selected; or, iv) the third-party investment adviser’s account opening documents. A copy of all relevant disclosure documents of the third-party investment adviser and the individual portfolio manager(s) will be provided to anyone interested in these programs/managers. IRA Rollover Considerations As a normal extension of financial advice, we provide education or recommendations related to the rollover of an employer-sponsored retirement plan. A plan participant leaving employment has several options. Each choice offers advantages and disadvantages, depending on desired investment options and services, fees and expenses, withdrawal options, required minimum distributions, tax treatment, and the investor's unique financial needs and retirement plans. The complexity of these choices may lead an investor to seek assistance from us. An Associated Person who recommends an investor roll over plan assets into an Individual Retirement Account (“IRA”) may earn an asset-based fee as a result, but no compensation if assets are retained in the plan. Thus, we have an economic incentive to encourage an investor to roll plan assets into an IRA. In most cases, fees and expenses will increase for the investor as a result because the above-described fees will apply to assets rolled over to an IRA, and the outlined ongoing services will be extended to these assets. We are fiduciaries under the Investment Advisers Act of 1940, and when we provide investment advice to you regarding your retirement plan account or individual retirement account, we are also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your best interests and not put our interests ahead of yours. At the same time, the way we make money creates some conflicts with your interests. Additional Fees and Expenses Fees are charged as described above and are not based on a share of capital gains of the funds of any advisory client. True Blue Financial, LLC Form ADV Part 2A Brochure Page 11 All fees paid to True Blue Financial for investment advisory services are separate and distinct from the fees and expenses charged to shareholders by investment companies like unit investment trusts, mutual funds, or exchange traded funds. These fees and expenses are described in each fund's prospectus. These fees generally include a management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, you may pay an initial or deferred sales charge. You could invest in a mutual fund directly, without the services of True Blue Financial. In this case, you would not receive ongoing planning and portfolio management services provided by True Blue Financial, which are designed, among other things, to assist you in determining which mutual fund or funds are most appropriate to your financial condition and objectives. Accordingly, you should review both the fees charged by the funds and the fees charged by True Blue Financial to fully understand the total amount of fees to be paid by you to evaluate the advisory services being provided. Although True Blue Financial uses its best efforts to purchase lower-cost mutual fund shares when available, some mutual fund companies do not offer institutional classes or funds that do not pay 12b-1 distribution fees. Compensation for the Sale of Investment Products We strive to outline all conflicts of interest between you, our firm, and our Associated Persons in this Disclosure Brochure. If additional conflicts arise in the future, we will notify you in writing and/or provide you with an updated Disclosure Brochure. Compensation for the Sale of Securities Associated Persons of True Blue Financial, who provide investment advice on behalf of our firm, are also registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker-dealer and investment adviser under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In their roles as registered representatives, these Associated Persons will receive commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by these Associated Persons in their roles as registered representatives is separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are registered representatives of LPL, have an incentive to effect securities transactions to generate commissions rather than placing such transactions based solely on your needs. We have implemented compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in the best interest of the client. Compensation for the Sale of Insurance Products True Blue Financial is also licensed as an insurance agency. Therefore, True Blue Financial and its Associated Persons who are licensed as independent insurance agents will earn commission-based compensation for selling insurance products, including insurance products they sell to you. Insurance commissions earned by these Associated Persons are separate and in addition to our advisory fees. The sale of insurance instruments and other commissionable products offered by Associated Persons is intended to complement our advisory services. However, this practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are licensed insurance agents, have an incentive to recommend insurance products to you to generate commissions rather than making those recommendations based solely on your needs. We address this conflict of interest by recommending insurance products only where we, in good faith, believe that it is appropriate for the client’s particular needs and circumstances, and only after a full presentation of the True Blue Financial, LLC Form ADV Part 2A Brochure Page 12 recommended insurance product to our client. Additionally, we explain the insurance underwriting process to our clients to illustrate how the insurer also reviews the client’s application and disclosures before issuing the resulting insurance agreement. Clients to whom the firm offers advisory services are informed that they are under no obligation to purchase insurance services. Clients who choose to purchase insurance services are under no obligation to use our firm or its licensed Associated Persons and may use any insurance firm or agent they choose. Where fixed annuities are sold, clients should also note that the annuity sales result in substantial up-front commissions and ongoing compensation (“trails”) based on the annuity’s total value. Additionally, many annuities contain surrender charges and/or restrictions on access to your funds. Payments and withdrawals can have tax consequences. Optional lifetime income benefit riders are used to calculate lifetime payments only and are not available for cash surrender or in a death benefit unless specified in the annuity contract. In some annuity products, fees can apply when using an income rider. Annuity guarantees are based on the financial strength and claims-paying ability of the issuing insurance company. We urge our clients to read all insurance contract disclosures carefully before making a purchase decision. Rates and returns mentioned on any program presented are subject to change without notice. Insurance products are subject to fees and additional expenses. Note: Commission-based compensation for the sale of securities and/or insurance products is separate and in addition to advisory fees charged by True Blue Financial. Advisory fees are not reduced to offset commissions. Clients are not obligated to utilize our advisory services. Similar services may be available for lower costs at other firms that reduce advisory fees to offset commission-based compensation, or through other firms and/or their associated persons who are not licensed to sell securities and/or insurance products for commission-based income. Item 6 – Performance-Based Fees and Side-By-Side Management Performance-based fees are based on a share of capital gains on or capital appreciation of the client’s assets. Side-by-side management refers to the practice of managing accounts that are charged performance-based fees while at the same time managing accounts that are not charged performance-based fees. We do not accept performance-based fees or participate in side-by-side management. Our fees are calculated as described above in the Fees and Compensation section of this brochure and are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in your advisory account(s). Item 7 – Types of Clients We generally offer investment advisory services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. True Blue Financial does not require a minimum account size to establish an advisory relationship. However, third-party investment advisers and third-party sponsored programs may have minimum account sizes. For example, participation in the MWP program requires a minimum account size of $10,000, and participation in OMP requires a minimum account size of $1,000. True Blue Financial, LLC Form ADV Part 2A Brochure Page 13 Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss The investment advice provided, along with the methods of analysis and the strategies recommended by True Blue Financial, will vary depending on your specific financial situation and goals. There are many risks to consider. This brochure does not disclose all of the possible risks and other significant aspects of investing in financial markets. In light of the risks, you should fully understand the nature of the contractual relationship(s) into which you are entering and the extent of your risk exposure. Certain investment strategies may not be suitable for everyone. You should carefully consider whether the strategies employed would be appropriate for you in light of your experience, objectives, financial resources, and other relevant circumstances. Investing in securities involves a risk of loss that you should be prepared to bear. We cannot and do not represent, warrant, or imply that the services or methods of analysis employed by us can or will predict future results, successfully identify market tops or bottoms, or insulate you from losses due to market corrections or declines. True Blue Financial generally uses the following methods of analysis: • • • Fundamental Analysis is a technique that attempts to determine a security’s value by focusing on underlying factors that affect a company's actual business and its future prospects. The term refers to the analysis of the economic well-being of a financial entity as opposed to only its price movements. Technical Analysis is a technique that relies on the assumption that current market data (such as charts of price, volume, and open interest) can help predict future market trends, at least in the short term. It assumes that market psychology influences trading and can predict when stocks will rise or fall. Cyclical Analysis is a technique used to analyze investments sensitive to business cycles and whose performance is strongly tied to the overall economy. For example, cyclical companies tend to make products or provide services that are in lower demand during downturns in the economy and higher demand during upswings. Examples include the automobile, steel, and housing industries. The stock price of a cyclical company will often rise just before an economic upturn begins, and fall just before a downturn begins. Investors in cyclical stocks try to make the largest gains by buying the stock at the bottom of a business cycle, just before a turnaround begins. Risks associated with business cycles or other economic cycles can adversely affect the returns of an investment, an asset class, or an individual company's profits. Cyclical risk does not typically have a tangible measure. Instead, it is reflected in the prices or valuations of assets that are deemed to have higher or lower cyclical risks than the market. Some companies are more volatile than others, struggling during an economic slowdown and excelling when a recovery is underway. Investment Strategies We may use one or more of the following investment strategies when advising you on investments: Long-Term Purchases – securities purchased with the expectation that the value of those securities will grow over a relatively long period, generally greater than one year. Using a long-term purchase strategy generally assumes the financial markets will go up in the long term, which may not be the case. There is also the risk that the segment of the market that you are invested in, or perhaps just your particular investment, will go down over time, even if the overall financial markets advance. Purchasing investments long-term may create an opportunity cost - "locking up" assets that may be better utilized in the short term in other investments. True Blue Financial, LLC Form ADV Part 2A Brochure Page 14 Short-Term Purchases – securities purchased with the expectation that they will be sold within a relatively short period of time, generally less than one year, to take advantage of the securities' short-term price fluctuations. Using a short-term purchase strategy generally assumes that we can predict how financial markets will perform in the short term, which may be very difficult and will incur a disproportionately higher amount of transaction costs compared to long-term trading. Many factors can affect financial market performance in the short term (such as short-term interest rate changes, cyclical earnings announcements, etc.), but may have a smaller impact over longer periods. Trading – securities are sold within 30 days. The principal type of risk associated with trading is market risk. There can be no assurance that a specific investment will achieve its investment objectives, and past performance should not be seen as a guide to future returns. The value of investments and the income derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also be affected by any changes in exchange control regulations, tax laws, withholding taxes, international, political, and economic developments, and government, economic, or monetary policies. Additionally, trading is speculative. Market movements are difficult to predict and are influenced by, among other things, government trade, fiscal, monetary, and exchange control programs and policies; changing supply and demand relationships; national and international political and economic events; changes in interest rates; and the inherent volatility of the marketplace. Additionally, from time to time, governments intervene, directly and by regulation, in certain markets, often with the intent to influence prices directly. The effects of government intervention may be particularly significant at certain times in the financial instrument markets, and such intervention (as well as other factors) may cause these markets to move rapidly. Risk of Loss Clients should be aware that investing in securities involves a risk of loss that they should be prepared to bear. Past performance is not indicative of future results. Therefore, you should never assume that the future performance of any specific investment or investment strategy will be profitable. Investing in securities (including stocks, mutual funds, bonds, etc.) involves the risk of loss. Further, depending on the different types of investments, there may be varying degrees of risk. You should be prepared to bear investment loss, including loss of original principal. Because of the inherent risk of loss associated with investing, our firm is unable to represent, guarantee, or even imply that our services and methods of analysis can or will predict future results, successfully identify market tops or bottoms, or insulate you from losses due to market corrections or declines. There are certain additional risks associated with investing in securities, as described below: Recommendation of Particular Types of Securities As disclosed under the “Advisory Business” section in this brochure, we provide advice on various types of securities, and we do not necessarily recommend one particular type of security over another, since each client has different needs and different tolerances for risk. Each type of security has its own unique set of risks associated with it, and it would not be possible to list here all of the specific risks of every type of investment. Even within the same type of investment, risks can vary widely. However, in very general terms, the higher the anticipated return of an investment, the higher the risk of loss associated with it. General Investment Risk: All investments come with the risk of losing money. Investing involves substantial risks, including the complete possible loss of principal plus other losses, and may not be suitable for many members of the public. Investments, unlike savings and checking accounts at a bank, are not insured by the government to protect against market losses. Different market instruments carry different types and degrees of risk, and you True Blue Financial, LLC Form ADV Part 2A Brochure Page 15 should familiarize yourself with the risks involved in the particular market instruments in which you intend to invest. Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives, and past performance should not be seen as a guide to future returns. The value of investments and the income derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also be affected by any changes in exchange control regulations, tax laws, withholding taxes, international, political and economic developments, and governmental economic or monetary policies. Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities may fall in value if interest rates change. Generally, the prices of debt securities rise when interest rates fall, and their prices fall when interest rates rise. Longer-term debt securities are usually more sensitive to interest rate changes. Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s) may not make required interest payments. An issuer suffering an adverse change in its financial condition could lower the credit quality of a security, leading to greater price volatility of the security. A lowering of the credit rating of a security may also offset the security's liquidity, making it more difficult to sell. Funds investing in lower-quality debt securities are more susceptible to these problems, and their value may be more volatile. Foreign Exchange Risk: Foreign investments may be affected favorably or unfavorably by exchange control regulations or changes in the exchange rates. Changes in currency exchange rates may influence the share value, the dividends or interest earned, and the gains and losses realized. Exchange rates between currencies are determined by supply and demand in the currency exchange markets, the international balance of payments, governmental intervention, speculation, and other economic and political conditions. If the currency in which a security is denominated appreciates against the US Dollar, the value of the security will increase. Conversely, a decline in the exchange rate of the currency would adversely affect the value of the security. Artificial Intelligence ("AI") Risk: We may rely on programs and systems that utilize AI, machine learning, probabilistic modeling, and other data science technologies ("AI Tools") when delivering our services. AI Tools are also used to record and transcribe client meetings. Clients should note that AI Tools are highly complex, and are known to have been flawed, hallucinate, reflect biases included in the data on which such tools are trained, be of poor quality, or be otherwise harmful. AI Tools present Cybersecurity Risk. The U.S. and global legal and regulatory environment relating to the use of AI Tools is uncertain and rapidly evolving, and could require changes in the firm’s implementation of AI Tools and increase compliance costs and the risk of non-compliance. Further, the firm may rely on AI Tools developed by third parties, and the firm has limited control over the accuracy and completeness of such AI Tools. Clients who do not want us to record their meetings have the option to opt out at the time of the meeting. Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach in cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices designed to protect networks, systems, computers, programs, and data from cyber-attacks and hacking by other computer users, and to avoid the resulting damage and disruption of hardware and software systems, loss or corruption of data, and/or misappropriation of confidential information. In general, cyberattacks are deliberate; however, unintentional events may have similar effects. Cyber-attacks may cause losses to clients by interfering with the processing of transactions, affecting the ability to calculate net asset value, or impeding or sabotaging trading. True Blue Financial, LLC Form ADV Part 2A Brochure Page 16 Clients may also incur substantial costs as a result of a cybersecurity breach, including those associated with forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft, unauthorized use of proprietary information, litigation, and the dissemination of confidential and proprietary information. Any such breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In addition, clients could be exposed to additional losses as a result of the unauthorized use of their personal information. While our firm has established a business continuity plan and systems designed to prevent cyberattacks, there are inherent limitations in such plans and systems, including the possibility that certain risks have not been identified. Similar types of cybersecurity risks are also present for issuers of securities, investment companies, and other investment advisers in which we invest, which could result in material adverse consequences for such entities and may cause a client's investment in such entities to lose value. Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and mortality over a wide geographic area, crossing international boundaries, and causing significant economic, social, and political disruption. It is difficult to predict the long-term impact of such events because they are dependent on a variety of factors, including the global response of regulators and governments to address and mitigate the worldwide effects of such events. Workforce reductions, travel restrictions, governmental responses and policies, and macroeconomic factors could negatively impact investment returns. Cryptocurrency Risk: Cryptocurrency (e.g., bitcoin and ether), often referred to as “virtual currency,” “digital currency,” or “digital assets,” is designed to act as a medium of exchange. Cryptocurrency is an emerging asset class. There are thousands of cryptocurrencies, the most well-known of which is Bitcoin. Certain of the firm’s clients may have exposure to bitcoin or another cryptocurrency, directly or indirectly through an investment such as an ETF or other investment vehicles. Cryptocurrency operates without a central authority or banks and is not backed by any government. Cryptocurrencies may experience very high volatility, and related investment vehicles may be affected by such volatility. As a result of holding cryptocurrency, certain of the firm’s clients may also trade at a significant premium or discount to NAV. Cryptocurrency is also not legal tender. Federal, state, or foreign governments may restrict the use and exchange of cryptocurrency, and regulation in the U.S. is still developing. The market price of many cryptocurrencies, including Bitcoin, has been subject to extreme fluctuations. If cryptocurrency markets continue to be subject to sharp fluctuations, investors may experience losses if the value of the client’s investments declines. Similar to fiat currencies (i.e., a currency that is backed by a central bank or a national, supra-national, or quasi-national organization), cryptocurrencies are susceptible to theft, loss, and destruction. Cryptocurrency exchanges and other trading venues on which cryptocurrencies trade are relatively new and, in most cases, largely unregulated and may therefore be more exposed to fraud and failure than established, regulated exchanges for securities, derivatives, and other currencies. The SEC has issued a public report stating that U.S. federal securities laws require treating some digital assets as securities. Cryptocurrency exchanges may stop operating or permanently shut down due to fraud, technical glitches, hackers, or malware. Due to relatively recent launches, most cryptocurrencies have a limited trading history, making it difficult for investors to evaluate investments. Generally, cryptocurrency transactions are irreversible, such that an improper transfer can only be undone by the receiver of the cryptocurrency agreeing to return the cryptocurrency to the original sender. Digital assets are highly dependent on their developers, and there is no guarantee that development will continue or that developers will not abandon a project with little or no notice. Third parties may assert intellectual property claims relating to the holding and transfer of digital assets, including cryptocurrencies, and their source code. Any threatened action that reduces confidence in a network’s long-term ability to hold and transfer cryptocurrency may affect investments in cryptocurrencies. True Blue Financial, LLC Form ADV Part 2A Brochure Page 17 Many significant aspects of the U.S. federal income tax treatment of investments in cryptocurrency are uncertain, and investments in cryptocurrency may produce income that is not treated as qualifying income for purposes of the income test applicable to regulated investment companies. Certain cryptocurrency investments may be treated as a grantor trust for U.S. federal income tax purposes, and an investment by the firm’s clients in such a vehicle will generally be treated as a direct investment in cryptocurrency for tax purposes and “flow-through” to the underlying investors. Equity (stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and volatile increases and decreases in value as market confidence in and perceptions of their issuers change. If you held common stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater risk than if you held preferred stocks and debt obligations of the issuer. Company Risk: When investing in stock positions, there is always a certain level of company or industry-specific risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based on factors specific to the company or its industry. For example, if a company’s employees go on strike or the company receives unfavorable media attention for its actions, the value of the company may be reduced. Fixed Income Risk: When investing in bonds, there is the risk that the issuer will default on the bond and be unable to make payments. Inflation risk can be an issue if prices rise at a faster rate than the interest rate on the fixed-income security. If interest rates rise at a faster rate than the rate on a fixed-income security, investors lose out by holding the lower-yielding security. Further, individuals who depend on set amounts of periodically paid income face the risk that inflation will erode their spending power. Fixed-income investors receive set, regular payments that face the same inflation risk. If sold before maturity, there could be losses due to the difference between the purchase price and the sale price, as well as changes in interest rates. Risks Associated with Investing in Mutual Funds: Mutual funds are professionally managed collective investment systems that pool money from many investors and invest in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any combination thereof. The fund will have a manager that trades the fund's investments in accordance with the fund's investment objective. While mutual funds generally provide diversification, risks can be significantly increased if the fund is concentrated in a particular sector of the market, primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing the fund with different types of securities. The returns on mutual funds can be reduced by the costs of managing the funds. In addition, while some mutual funds are “no load” and charge no fee to buy into, or sell out of, other types of mutual funds do charge such fees, which can also reduce returns. Risks Associated with Investing in Exchange Traded Funds (ETFs): Investing in stocks & ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Investments in these securities are not guaranteed or insured by the FDIC or any other government agency. Risks Associated with Investing in Inverse and Leveraged Funds: Leveraged mutual funds and ETFs generally seek to deliver multiples of the daily performance of the index or benchmark that they track. Inverse mutual funds and ETFs generally seek to deliver the opposite of the daily performance of the index or benchmark that they track. True Blue Financial, LLC Form ADV Part 2A Brochure Page 18 Inverse funds are often marketed as a way for investors to profit from, or at least hedge their exposure to, downward-moving markets. Some Inverse funds are both inverse and leveraged, meaning that they seek a return that is a multiple of the inverse performance of the underlying index. To accomplish their objectives, leveraged and inverse funds use a range of investment strategies, including swaps, futures contracts, and other derivative instruments. Leveraged, inverse, and leveraged inverse funds are more volatile and riskier than traditional funds due to their exposure to leverage and derivatives, particularly total return swaps and futures. Most leveraged funds are typically designed to achieve their desired exposure on a daily (in a few cases, monthly) basis and reset their leverage daily. A "single day" is measured from the time the leveraged fund calculates its net asset value ("NAV") to the time of the leveraged fund's next NAV calculation. The return of the leveraged fund for periods longer than a single day will be the result of each day's returns compounded over the period. Due to the effect of this mathematical compounding, their performance over longer periods of time can differ significantly from the performance (or inverse performance) of their underlying index or benchmark during the same period of time. For periods longer than a single day, the leveraged fund will lose money when the level of the Index is flat, and the leveraged fund may lose money even if the level of the Index rises. Longer holding periods, higher index volatility, and greater leverage all exacerbate the impact of compounding on an investor's returns. During periods of higher Index volatility, the volatility of the Index may affect the leveraged fund's return as much as or more than the return of the Index itself. Therefore, holding leveraged, inverse, and leveraged inverse funds for longer periods of time increases their risk due to the effects of compounding and the inherent difficulty in market timing. Leveraged funds are riskier than similarly benchmarked funds that do not use leverage. Non-traditional funds are highly volatile and not suitable for all investors. They provide the potential for significant losses. Risks Associated with Investing in Buffer ETFs: Buffer ETFs are also known as defined-outcome ETFs since the ETF is designed to offer downside protection for a specified period of time. These ETFs are modeled after options- based structured notes, but are generally cheaper and offer more liquidity. Buffer ETFs are designed to safeguard against market downturns by employing complex options strategies. Buffer ETFs typically charge higher management fees that are considerably more than the index funds whose performance they attempt to track. Additionally, because buffer funds own options, they do not receive dividends from their equity holdings. Both factors result in the underperformance of the Buffer ETF compared to the index they attempt to track. Clients should carefully read the prospectus for a buffer ETF to fully understand the cost structures, risks, and features of these complex products. Management Risk: Your investment with our firm varies with the success and failure of our investment strategies, research, analysis, and determination of portfolio securities. If our investment strategies do not produce the expected returns, the value of the investment will decrease. Municipal Securities Risk: The value of municipal obligations can fluctuate over time and may be affected by adverse political, legislative, and tax changes, as well as by financial developments that affect the municipal issuers. Because many municipal obligations are issued to finance similar projects by municipalities (e.g., housing, healthcare, water and sewer projects, etc.), conditions in the sector related to the project can affect the overall municipal market. Payment of municipal obligations may depend on an issuer’s general unrestricted revenues, revenue generated by a specific project, the operator of the project, government appropriation, or government aid. There is a greater risk if investors can look only at the revenue generated by the project. In addition, municipal bonds are generally traded in the “over-the-counter” market among dealers and other large institutional True Blue Financial, LLC Form ADV Part 2A Brochure Page 19 investors. From time to time, liquidity in the municipal bond market (the ability to buy and sell bonds readily) may be reduced in response to overall economic conditions and credit tightening. Alternatives Risk: Non-traded REITs, business development companies, limited partnerships, and direct alternatives are subject to various risks such as liquidity and property devaluation based on adverse economic and real estate market conditions, and may not be suitable for all investors. A prospectus that discloses all risks, fees, and expenses may be obtained from your adviser. Read the prospectus carefully before investing. This is not a solicitation or offering, which can only be made in conjunction with a copy of the prospectus. Investors considering an investment strategy utilizing alternative investments should understand that alternative investments are generally considered speculative in nature and may involve a high degree of risk, particularly if concentrating investments in one or a few alternative investments. Foreign Securities Risk: Foreign securities are subject to additional risks not typically associated with investments in domestic securities. These risks may include, among others, currency risks, country risks (political, diplomatic, regional conflicts, terrorism, war, social and economic instability, currency devaluations, and policies that have the effect of limiting or restricting foreign investment or the movement of assets), different trading practices, less government supervision, less publicly available information, limited trading markets and greater volatility. To the extent that underlying funds invest in issuers located in emerging markets, the risk may be heightened by political changes, changes in taxation, or currency controls that could adversely affect the values of these investments. Emerging markets have been more volatile than the markets of developed countries with more mature economies. Risks Associated with Investing in Private Funds: Private investment funds are not registered with the Securities and Exchange Commission and may not be registered with any other regulatory authority. Accordingly, they are not subject to certain regulatory restrictions and oversight to which other issuers are subject. There may be little public information available about their investments and performance. Moreover, as sales of shares of private investment companies are generally restricted to certain qualified purchasers, it could be difficult for a client to sell its shares of a private investment company at an advantageous price and time. Since shares of private investment companies are not publicly traded, from time to time, it may be difficult to establish a fair value for the client’s investment in these companies. Risks Associated with Investing in Options: Transactions in options carry a high degree of risk. A relatively small market movement will have a proportionately larger impact, which may work for or against the investor. The placing of certain orders, which are intended to limit losses to certain amounts, may not be effective because market conditions may make it impossible to execute such orders. Selling (i.e., "writing" or "granting") an option generally entails considerably greater risk than purchasing options. Although the premium received by the seller is fixed, the seller may sustain a loss well in excess of that amount. The seller will also be exposed to the risk of the purchaser exercising the option, and the seller will be obliged either to settle the option in cash or to acquire or deliver the underlying investment. If the option is "covered" by the seller holding a corresponding position in the underlying investment or a future on another option, the risk may be reduced. Illiquid securities: Illiquid securities involve the risk that investments may not be readily sold at the desired time or price. Illiquid securities, that are not publicly traded, and/or for which no market is currently available, may be difficult to purchase or sell, which may influence the price or timing of a transaction. An inability to sell securities can adversely affect an account's value or prevent an account from taking advantage of other investment True Blue Financial, LLC Form ADV Part 2A Brochure Page 20 opportunities. Lack of liquidity may cause the value of investments to decline, and illiquid investments may also be difficult to value. A client may not be able to liquidate an investment in the event of an emergency or for any other reason. Certain investment strategies used by our firm may invest in illiquid asset vehicles, such as private equity and real estate. Investment in an illiquid asset vehicle poses similar risks as direct investments in illiquid securities. In addition, investment in an illiquid asset vehicle will be subject to the terms and conditions of the illiquid asset vehicle’s investment policy and governing documents, which often include provisions that may involve investor lock-in periods, mandatory capital calls, redemption restrictions, infrequent valuation of assets, etc. In addition, investments in illiquid securities or vehicles may normally involve investments in non-marketable securities where there is limited transparency. If obligated to sell an illiquid security prior to an expected maturity date, particularly with an infrastructure investment, they may not be able to realize fair value. Investments in illiquid securities or vehicles may include restrictions on withdrawal rights, and shares may not be freely transferable. Structured Notes: Below are some specific risks related to the structured notes recommended by our firm: • Complexity: Structured notes are complex financial instruments. Clients should understand the reference asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s) or index(es) in calculating the note’s performance. This payoff calculation may include leverage multiplied by the performance of the reference asset or index, protection from losses should the reference asset or index produce negative returns, and/or fees. Structured notes may have complicated payoff structures that can make it difficult for clients to accurately assess their value, risk, and potential for growth through the term of the structured note. Determining the performance of each note can be complex, and this calculation can vary significantly from note to note depending on the structure. Notes can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse- leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a structured note to fully understand how the payoff on a note will be calculated and discuss these issues with our firm. • • • Market risk. Some structured notes provide for the repayment of principal at maturity, which is often referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing financial institution. Many structured notes do not offer this feature. For structured notes that do not offer principal protection, the performance of the linked asset or index may cause clients to lose some or all of their principal. Depending on the nature of the linked asset or index, the market risk of the structured note may include changes in equity or commodity prices, changes in interest rates or foreign exchange rates, and/or market volatility. Issuance price and note value: The price of a structured note at issuance will likely be higher than the fair value of the structured note on the date of issuance. Issuers now generally disclose an estimated value of the structured note on the cover page of the offering prospectus, allowing investors to gauge the difference between the issuer’s estimated value of the note and the issuance price. The estimated value of the notes is likely lower than the issuance price of the notes to investors because issuers include the costs for selling, structuring, and/or hedging the exposure on the notes in the initial price of their notes. After issuance, structured notes may not be resold on a daily basis and thus may be difficult to value given their complexity. Liquidity: The ability to trade or sell structured notes in a secondary market is often very limited, as structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on securities exchanges. As a result, the only potential buyer for a structured note may be the issuing True Blue Financial, LLC Form ADV Part 2A Brochure Page 21 • financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date or risk selling the note at a discount to its value at the time of sale. Credit risk: Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is obligated to make payments on the notes as promised. These promises, including any principal protection, are only as good as the financial health of the structured note issuer. If the structured note issuer defaults on these obligations, investors may lose some or all of the principal amount they invested in the structured notes, as well as any other payments that may be due on the structured notes. Environmental, Social, and Governance Investment Criteria Risk: If a portfolio is subject to certain environmental, social, and governance (ESG) investment criteria it may avoid purchasing certain securities for ESG reasons when it is otherwise economically advantageous to purchase those securities, or may sell certain securities for ESG reasons when it is otherwise economically advantageous to hold those securities. In general, the application of the portfolio’s ESG investment criteria may affect the portfolio’s exposure to certain issuers, industries, sectors, and geographic areas, which may affect the financial performance of the portfolio, positively or negatively, depending on whether these issuers, industries, sectors, or geographic areas are in or out of favor. An adviser can vary materially from other advisers with respect to its methodology for constructing ESG portfolios or screens, including with respect to the factors and data that it collects and evaluates as part of its process. As a result, an adviser’s ESG portfolio or screen may materially differ from or contradict the conclusions reached by other ESG advisers concerning the same issuers. Further, ESG criteria are dependent on data and are subject to the risk that such data reported by issuers or received from third-party sources may be subjective, or it may be objective in principle but not verified or reliable. Additionally, client constraints, such as limiting investments to certain types of investments (e.g., ESG, biblically responsible investments, and tax sensitivity may also affect the portfolio’s performance. Recommendation of Other Advisers We do not perform quantitative or qualitative analyses of individual securities. Instead, we will advise you on how to allocate your assets among various classes of securities or third-party managers, or programs. We primarily rely on investment model portfolios and strategies developed by third parties and their portfolio managers. If deemed to be in your best interest, we will recommend replacing certain third-party managers/programs if there is a significant deviation in characteristics or performance from the stated strategy and/or benchmark. The primary risk associated with investing with a third party is that while a particular third party may have demonstrated a certain level of success in the past, it may not be able to replicate that success in future markets. In addition, as we do not control the underlying investments in third-party model portfolios, there is also a risk that a third party may deviate from the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our clients. To mitigate this risk, we seek third parties with proven track records that have demonstrated a consistent level of performance and success over time. A third party’s past performance is not a guarantee of future results, and certain market and economic risks exist that may adversely affect an account’s performance, which could result in capital losses in your account. True Blue Financial, LLC Form ADV Part 2A Brochure Page 22 Item 9 – Disciplinary Information Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of us or of the integrity of our management. Neither our management personnel nor our firm has a history of material legal or disciplinary events. Item 10 – Other Financial Industry Activities or Affiliations Neither True Blue Financial nor any of its management persons is registered as a futures commission merchant, an introducing broker, a commodity trading adviser, or a commodity pool operator, nor do either party have an application pending or otherwise in the process of seeking registration as any of these types of firms. Further, none of our management personnel is registered as or is currently seeking registration as associated persons of any of these types of firms. Registrations with LPL Financial LLC Associated Persons of True Blue Financial, who provide investment advice on behalf of our firm, are also registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker-dealer and investment adviser under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In their roles as registered representatives, these Associated Persons will receive commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by these Associated Persons in their roles as registered representatives is separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are registered representatives, have an incentive to effect securities transactions to generate commissions rather than placing such transactions based solely on your needs. We have implemented compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in the best interest of the client. Insurance Activities True Blue Financial is also licensed as an insurance agency. Therefore, True Blue Financial and its Associated Persons who are licensed as independent insurance agents will earn commission-based compensation for selling insurance products, including insurance products they sell to you. Insurance commissions earned by these Associated Persons are separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are licensed insurance agents, have an incentive to recommend insurance products to you to generate commissions rather than making those recommendations based solely on your needs. You are not required to purchase insurance products through True Blue Financial or any person associated with True Blue Financial. You have full discretion whether to purchase recommended insurance products, and you may purchase them from any insurance agency or agent you choose. Recommendation of Other Advisors We may recommend that you use a third-party manager or program as part of our asset allocation and investment strategy. True Blue Financial will receive fees in addition to the fees paid to the third-party manager and/or the program sponsor. Currently, these programs are offered through LPL. As disclosed above, Associated Persons providing investment advice on behalf of our firm are dually registered with LPL. We have a financial incentive to True Blue Financial, LLC Form ADV Part 2A Brochure Page 23 recommend those programs over other available programs. You are not obligated to utilize our management services. If you elect to do so, transactions for your accounts will be executed through LPL as described in Items 4, 5, 12, and 14 of this Brochure. Other Outside Business Activities and Affiliations Lucas M. Brown, President, Chief Compliance Officer, and sole member of True Blue Financial, is also the owner and sole member of True Blue Tax, LLC (“True Blue Tax), a tax preparation firm. Richard P. Martin, III, CPA, who serves as Vice President of True Blue Financial, prepares tax returns for clients and non-clients through True Blue Tax. Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services offered by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True Blue Tax, but are advised that they are under no obligation to utilize the tax preparation services offered through True Blue Tax or any individuals associated with True Blue Tax or True Blue Financial. Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading Description of Our Code of Ethics True Blue Financial has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of interest. The Code includes True Blue Financial’s policies and procedures developed to protect clients’ interests concerning the following topics: • • • • The duty at all times to place the interests of clients first; The requirement that all personal securities transactions be conducted in such a manner as to be consistent with the Code; The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s position of trust and responsibility; The fiduciary principle that information concerning the identity of security holdings and financial circumstances of clients is confidential; and The principle that independence in the investment decision-making process is paramount. • A copy of True Blue Financial’s Code of Ethics is available upon request to our firm at (269) 982-2710 or at lbrown@trueblue.financial. Interest in client Transactions Please refer to Item 10 above for information about the recommendation of securities transactions in which our related persons have a material financial interest and the conflicts of interest associated with such practices. Personal Trading Practices Our firm or persons associated with our firm may buy or sell securities for you at the same time we or persons associated with our firm buy or sell such securities for our own account. We may also combine our orders to purchase securities with your orders to purchase securities ("block trading"). Please refer to the "Brokerage Practices" section in this brochure for information on our block trading practices. True Blue Financial, LLC Form ADV Part 2A Brochure Page 24 At times, True Blue Financial and/or its related persons may take positions in the same securities as clients, which may pose a conflict of interest with clients. In an effort to uphold our fiduciary duties to clients, True Blue Financial and its related persons will generally be “last in” and “last out” for the trading day when trading occurs in close proximity to client trades. Front running (trading shortly ahead of clients) is prohibited. Should a conflict occur because of materiality (e.g., a thinly traded stock), disclosure will be made to the client(s) at the time of trading. Incidental trading not deemed to be a conflict (e.g., a purchase or sale that is minimal in relation to the total outstanding value, and as such would have a negligible effect on the market price) would not be deemed a material conflict requiring disclosure at the time of trading. Item 12 – Brokerage Practices Brokerage and Custodial Services Offered by LPL Financial LLC True Blue Financial recommends that you establish brokerage accounts with LPL Financial LLC (“LPL”), a registered broker-dealer and member SIPC, to maintain custody of assets and to effect trades. Factors which True Blue Financial considers in recommending LPL to clients include their respective financial strength, reputation, execution, pricing, research, and service. LPL enables True Blue Financial to obtain many mutual funds without transaction charges and other securities at nominal transaction charges. The commissions and/or transaction fees charged by LPL may be higher or lower than those that other Financial Institutions may charge. LPL provides True Blue Financial with access to its institutional trading and custody services, which are typically not available to retail investors. LPL services include brokerage, custody, research, and access to mutual funds and other investments that are otherwise generally available only to institutional investors or that would require a significantly higher minimum initial investment. For True Blue Financial’s client accounts maintained in custody, LPL charges account holders transaction-related fees for securities trades, including a $40 annual maintenance fee for traditional IRA and Roth IRA accounts. LPL provides True Blue Financial assistance in managing and administering clients’ accounts. These include access to client account data, facilitating trade execution, providing research, facilitating payment of True Blue Financial management fees from its clients’ accounts, recordkeeping, and client reporting. LPL also makes available to True Blue Financial other services intended to help True Blue Financial manage and further develop its business enterprise. These services may include consulting, publications, and conferences on practice management, information technology, business succession, regulatory compliance, and marketing. In choosing a broker-dealer or negotiating commission rates, we are not obligated to seek competitive bids or the lowest commission cost to you, but we determine that the commission rate charged is reasonable based on the quality of custodial services available to our clients. As a fiduciary, True Blue Financial endeavors to act in your best interest. The commissions paid by True Blue Financial’s clients comply with True Blue Financial’s duty to obtain “best execution.” Clients may pay commissions that are higher than another qualified Financial Institution might charge to effect the same transaction, where True Blue Financial determines that the commissions are reasonable in relation to the value of the brokerage and research services received. In seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution, taking into consideration the full range of a Financial Institution’s services, including, among others, the value of True Blue Financial, LLC Form ADV Part 2A Brochure Page 25 research provided, execution capability, commission rates, and responsiveness. True Blue Financial seeks competitive rates but may not necessarily obtain the lowest possible commission rates for client transactions. Brokerage for Client Referrals We do not receive client referrals from broker-dealers and custodians with which we have an institutional advisory arrangement. Additionally, we do not receive other benefits from a broker-dealer in exchange for client referrals. Directed Brokerage Associated Persons of our firm, who are registered representatives of LPL, are subject to FINRA conduct rules, which restrict such registered individuals from conducting securities transactions away from LPL unless LPL provides the representative with written authorization. Therefore, clients are advised that such Associated Persons may be limited to conducting securities transactions through LPL or another broker-dealer/custodian approved by LPL. Not all Advisers require their clients to direct brokerage to a specific broker-dealer/custodian. True Blue Financial has chosen LPL based on several factors, including quality of service, fees, reputation, accountability, and security of assets. Aggregation of Orders (Block Trading) When suitable, we combine multiple orders for shares of the same securities purchased for advisory accounts we manage (this practice is commonly referred to as “block trading”). The shares are then distributed across participating accounts in a fair and equitable manner. The distribution of the shares purchased is typically proportionate to the size of the account, but it is not based on account performance or the amount or structure of management fees. Accounts owned by our firm or persons associated with our firm may participate in block trading with your accounts; however, they will not be given preferential treatment. We combine multiple orders for shares of the same securities purchased for discretionary accounts; however, we do not combine orders for non-discretionary accounts. Accordingly, non-discretionary accounts may pay different costs than discretionary accounts pay. If you enter into non-discretionary arrangements with our firm, we may not be able to buy and sell the same quantities of securities for you, and you may pay higher commissions, fees, and/or transaction costs than clients who enter into discretionary arrangements with our firm. We do not combine multiple orders for shares of the same mutual funds purchased for advisory accounts we manage because mutual funds do not trade in blocks. Trade Errors In the event a trading error occurs in your account, our policy is to restore your account to the position it should have been in had the trading error not occurred. Depending on the circumstances, corrective actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. Item 13 – Review of Accounts Account Reviews True Blue Financial monitors client account holdings on a continuous basis and recommends a formal review with clients at least annually. Individual accounts are reviewed by the Associated Person assigned to the account. Lucas True Blue Financial, LLC Form ADV Part 2A Brochure Page 26 M. Brown, President and Chief Compliance Officer of our firm, is responsible for the overall supervision of the review process. Additional reviews may be offered in certain circumstances. Triggering factors that may stimulate additional reviews include, but are not limited to, changes in economic conditions, changes in the client’s financial situation or investment objectives, or upon client request. A financial plan is a snapshot in time, and no ongoing reviews are conducted unless you have engaged us separately for periodic updates. We recommend a plan review at least annually. Updates to written plans are billable at the then-current hourly rate. Clients will receive statements directly from their account custodian(s) on at least a quarterly basis. Clients also receive online access to their account statements. True Blue Financial will also provide performance reports at least annually. Item 14 – Client Referrals and Other Compensation Compensation for Client Referrals We do not compensate, directly or indirectly, any person or entity who is not our supervised person for client referrals. Recommendation of Other Advisers We may recommend that you use a third-party manager or program as part of our asset allocation and investment strategy. In these cases, True Blue Financial does not share in the compensation received by the third-party investment manager. It charges fees in addition to third-party fees. The compensation arrangement presents a conflict of interest due to a financial incentive to recommend the services of a particular third-party manager or program based on our compensation arrangements. Since our compensation may differ depending upon our individual agreement with each third party, we have an incentive to recommend one third party over another. At all times, True Blue Financial and its Associated Persons strive to uphold their fiduciary duty of fair dealing with clients. Other Compensation As disclosed in Items 5 and 10 of this Brochure, our firm is also a licensed insurance agency, and individuals providing investment advice on behalf of our firm are dually registered with LPL Financial, and some are licensed insurance agents. Where licensed, our licensed individuals and we are eligible to receive commission-based compensation for the sale of securities and insurance products. Economic Benefits from Custodians Additionally, as disclosed above in Item 12, True Blue Financial has brokerage and clearing arrangements with LPL and it may receive additional benefits from LPL in the form of electronic delivery of client information, electronic trading platforms, institutional trading support, proprietary and/or third-party research, continuing education, practice management advice, and other services provided by custodians for the benefit of investment advisory clients. True Blue Financial, LLC Form ADV Part 2A Brochure Page 27 Economic Benefits Received from Vendors/Product Sponsors Occasionally, we and our Associated Persons will receive additional compensation from vendors. Product sponsors may also pay for or reimburse us for the costs associated with our employees and investment adviser representatives attending various educational or training events, as well as conferences and events we sponsor. However, such compensation will not be tied to the sale of any specific product. Compensation could include such items as gifts, an occasional dinner or ticket to a sporting event, reimbursement in connection with educational meetings with an associated person, reimbursement for compliance consulting services, client workshops or events, or marketing events or advertising initiatives, including services for identifying prospective clients. Receipt of additional economic benefits presents a conflict of interest because our firm and our Associated Persons have an incentive to use vendors/products based on the additional economic benefits obtained rather than solely on the client’s needs. We address this conflict of interest by using vendors/products that we, in good faith, believe are appropriate in helping us in servicing our clients’ needs, regardless of any economic benefits we may or may not receive. Item 15 – Custody We do not have physical custody of any of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or other independent, qualified custodian. Where you have provided us with written authorization to do so, we will calculate the fee and direct the account custodian to deduct the fee from your account. In such cases, we are deemed to have constructive custody limited to the deduction of fees. Where the third-party manager, program sponsor (LPL), or account custodian (LPL) calculates the advisory fee based on your advisory agreement, they will directly debit your account(s) for the payment of our portion of your advisory fees. Additionally, we are deemed to have custody where we accept third-party standing letters of authorization (“SLOA”) where clients grant us authority to direct custodians to disburse funds to one or more third-party accounts. We have taken steps to have controls and oversight in place to comply with the Investment Adviser Association's no-action letter issued by the SEC on February 21, 2017 (the “SEC no-action letter”). We are not required to comply with the surprise examination requirements of the Custody Rule if we comply with the representations noted in the SEC no-action letter. Where our firm acts pursuant to an SLOA, we believe we are making a good-faith effort to comply with the representations noted in the SEC no-action letter. Additionally, since many of the representations noted in the SEC no-action letter involve the qualified custodian’s operations, we will collaborate closely with our custodian(s) to ensure that the representations are met. In all cases, you will receive account statements from the independent, qualified custodian(s) holding your funds and securities at least quarterly. The account statements from your custodian(s) will indicate the amount of our advisory fees deducted from your account(s) each billing period. You should carefully review account statements for accuracy. If you have questions regarding your account or if you did not receive a statement from your custodian, please contact us at (269) 982-2710 or at lbrown@trueblue.financial. True Blue Financial, LLC Form ADV Part 2A Brochure Page 28 Item 16 – Investment Discretion True Blue Financial primarily offers its clients discretionary portfolio management services. If you participate in our discretionary portfolio management services, we require you to grant us discretionary authority to manage your account and/or to select third-party managers or programs. Subject to a grant of discretionary authorization, we have the authority and responsibility to formulate investment strategies and select models, managers, and/or investment programs on your behalf. This discretionary authorization will allow us and/or a selected third party to determine the specific securities and the amount of securities to be purchased or sold for your account without obtaining your approval prior to each transaction. However, our firm does not retain discretionary authority to select the broker-dealer used for transactions or commission rates paid. Discretionary authority is typically granted by the investment advisory agreement you sign with our firm, other investment managers, and relevant trading authorization forms with your account custodian. Typically, you may limit our discretionary authority (for example, by limiting the types of securities that can be purchased or sold for your account) by providing our firm with your restrictions and guidelines in writing. However, generally, you may not be able to impose restrictions on investing in certain securities or types of securities in accounts managed by third parties. In very limited circumstances, at our sole discretion, we may agree to manage assets on a non-discretionary basis. If you enter into non-discretionary arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf of your account. You have an unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis. Generally, third-party managers and programs are available on a discretionary basis only. Item 17 – Voting Client Securities True Blue Financial does not accept authorization to vote proxies on behalf of clients. At your request, we may offer you advice regarding corporate actions and the exercise of your proxy voting rights. If you own shares of applicable securities, you or your designated representative is responsible for exercising your right to vote as a shareholder. In most cases, you will receive proxy materials directly from the account custodian. However, in the event we were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would forward any electronic solicitations to vote proxies. If you have questions about a particular proxy voting matter, you can contact your investment advisory representative at (269) 982-2710. Item 18 – Financial Information This item requires True Blue Financial to provide you with certain financial information or disclosures about our firm’s financial condition. • • • True Blue Financial has no financial commitment that impairs its ability to meet contractual and fiduciary commitments to its clients. True Blue Financial has never been the subject of a bankruptcy proceeding. True Blue Financial does not require the prepayment of advisory fees of $1,200 for six or more months in advance. Form ADV Part 2B Brochure Supplements Form ADV Part 2B Brochure Supplement Lucas Michael Brown, MSPFP, CFP®, CKA®, CRPC®, AWMA® CRD Number: 4261145 Member/President Chief Compliance Officer / Investment Adviser Representative True Blue Financial, LLC Stevensville Office 7889 Red Arrow Highway Stevensville, MI 49127 Benton Harbor Office 667 West Main, Suite A Benton Harbor, MI 49022 www.trueblue.financial Mailing Address: P.O. Box 198 Stevensville, MI 49127-0198 Phone: (269) 982-2710 Fax: (269) 924-0959 Email: lbrown@trueblue.financial March 26, 2026 This Brochure Supplement provides information about Mr. Brown that supplements the Disclosure Brochure of True Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of this Brochure Supplement. Additional information about Mr. Brown is available on the SEC’s website at www.adviserinfo.sec.gov. Mr. Brown’s individual CRD number is 4261145. True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 30 Item 2 – Educational Background and Business Experience Lucas Michael Brown Year of Birth: 1975 Formal Education After High School: College for Financial Planning, Master of Science in Personal Financial Planning (MSPFP), 2022. • • Western Michigan University, Bachelor of Arts (B.A.), Marketing, 1998 Business Background for the Previous Five Years: • • • True Blue Financial, LLC, Member/President, 02/2009 to Present; Chief Compliance Officer/Investment Adviser Representative, 09/2020 to Present True Blue Tax, LLC, Member, 07/2018 to Present LPL Financial LLC, Investment Adviser Representative, 12/2008 to 12/2020; Registered Representative, 12/2008 to Present Independent Insurance Agent, 02/2001 - Present • Professional Designations: CERTIFIED FINANCIAL PLANNER™ (CFP®) The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by the Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have obtained CFP® certification in the United States. To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements: • • • • Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services and attain a bachelor’s degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning; Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real-world circumstances; Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000 hours per year); and Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals. Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks: True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 31 • • Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their clients. CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification. Certified Kingdom Advisor® (CKA®) The Certified Kingdom Advisor® (CKA®) is a professional certification granted in the United States by Kingdom Advisors. The CKA® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold the CKA® certification. CKA® designated advisors have demonstrated the ability to apply Biblical wisdom in financial counsel, technical competence by earning the CFP® designation, espousing and practicing the Kingdom Advisors Code of Ethics, and pledging to practice biblical stewardship in their personal and professional lives. CKA® professionals must either hold one of the following industry-approved designations: CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD or have 10 years of experience in the discipline in which applying for the Certified Kingdom Advisor® designation, complete the University-based CKA® Educational Program and pass a national, proctored exam, provide a pastoral reference and two client references, agree to and remain in compliance with the Kingdom Advisors’ set of ethical principles, rules, and standards and complete 10 hours of Kingdom Advisor Continuing Education prior to your CKA® renewal date each year. CKA® professionals who fail to comply with the above standards and requirements may be subject to the Kingdom Advisors enforcement process, which could result in suspension or permanent revocation of their CKA® certification. More information can be found on the Kingdom Advisors web page at: https://kingdomadvisors.com. Chartered Retirement Planning Counselor (CRPC®) Chartered Retirement Planning Counselors is a designation granted by the College for Financial Planning. Individuals who hold the CRPC® designation have completed a course of study encompassing pre- and post- retirement needs, asset management, estate planning, and the entire retirement planning process using models and techniques from real client situations. The program is designed for approximately 120-150 hours of self-study. The program is self-paced and must be completed within one year from enrollment. CRPC® certification requirements: Successfully complete the program Pass the final exam Comply with the code of ethics Pay a biennial renewal fee • • • • When you achieve your CRPC® designation, you must complete 16 hours of continuing education • Reaffirm to abide by the Standards of Professional Conduct • True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 32 Accredited Wealth Management AdvisorSM (AWMA®) The College for Financial Planning® awards the Accredited Wealth Management Advisor (AWMA®) designation to individuals who have successfully completed a course of study encompassing wealth strategies, equity-based compensation plans, tax reduction alternatives, and asset protection alternatives. Additionally, individuals must pass an end-of-course examination that tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. All designees have agreed to adhere to the Standards of Professional Conduct and are subject to a disciplinary process. Candidates must successfully pass the final proctored designation examination within 1 year of enrollment. Additionally, designees are required to reaffirm adherence to the Standards of Professional Conduct on an annual basis and must comply with self-disclosure requirements. Designees are also required to complete 16 hours of continuing education every two years to maintain the designation. Item 3– Disciplinary Information Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of Mr. Brown and True Blue Financial, LLC. Mr. Brown has not been involved in any legal or disciplinary events reportable under this item. Information regarding Mr. Brown’s history can be found online at www.adviserinfo.sec.gov. His individual CRD number is 4261145. Item 4 – Other Business Activities True Blue Financial, LLC is also a licensed insurance agency. Mr. Brown is also licensed as an insurance agent. In this capacity, he can affect transactions in insurance products for advisory and non-advisory clients and earn commissions for these activities. The advisory fees you pay our firm for advisory services are separate and distinct from the commissions earned by our firm and Mr. Brown for insurance-related activities. This presents a conflict of interest because Mr. Brown may have an incentive to recommend insurance products to you for the purpose of generating commissions rather than making such recommendations based solely on your needs. However, you are under no obligation to purchase insurance products through our firm, Mr. Brown, or any person or entity affiliated with our firm. Mr. Brown spends approximately 5% of his professional time on insurance-related sales and services. Mr. Brown is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer and investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In his capacity as a registered representative, he will receive commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by him in his capacity as a registered representative is separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are registered representatives, have an incentive to effect securities transactions to generate commissions rather than placing such transactions based solely on your needs. As a matter of general policy, we aggressively discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in the best interest of the client. Additionally, Mr. Brown will refer clients to third-party investment advisory True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 33 programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory services provided through LPL. This presents a conflict of interest because Mr. Brown may have an incentive to recommend the services of LPL over the services of another third-party firm with which he has no affiliation and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the services of LPL or any other recommended firm, or through Mr. Brown or any person or entity affiliated with our firm. Mr. Brown spends approximately 20% of his professional time in his capacities with LPL. Mr. Brown is also the owner and sole member of True Blue Tax, LLC (“True Blue Tax), a tax preparation firm. Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services offered by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True Blue Tax, but are advised that they are under no obligation to utilize the tax preparation services offered through True Blue Tax or any individuals associated with True Blue Tax or True Blue Financial. Mr. Brown spends approximately 10% of his professional time in his capacities with True Blue Tax, LLC. Item 5 – Additional Compensation Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other business activities described above in Item 4 of this brochure supplement, Mr. Brown does not receive additional compensation or economic benefits from anyone who is not a client in connection with providing investment advisory services. Item 6 – Supervision Mr. Brown is an investment adviser representative of True Blue Financial, LLC. In this role, Mr. Brown is responsible for monitoring client portfolios for investment objectives and other supervisory reviews. Mr. Brown is also the Chief Compliance Officer of True Blue Financial, LLC. In this capacity, Mr. Brown is responsible for the implementation of the firm’s compliance program and the supervision of the firm’s advisory personnel. You can contact Mr. Brown at (269) 982-2710 or lbrown@trueblue.financial. True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the firm in meeting its fiduciary obligations to clients. Mr. Brown adheres to the code of ethics and compliance manual as mandated. Clients may contact Mr. Brown at (269) 982-2710 or lbrown@trueblue.financial to obtain a copy of our firm's code of ethics. Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue Financial, LLC is required to periodically update the information provided to these agencies and to provide various reports regarding the firm’s business. Form ADV Part 2B Brochure Supplement Richard P. Martin, III, CPA CRD Number: 6819011 Vice President / Investment Adviser Representative True Blue Financial, LLC Stevensville Office 7889 Red Arrow Highway Stevensville, MI 49127 Benton Harbor Office 667 West Main, Suite A Benton Harbor, MI 49022 www.trueblue.financial Mailing Address: P.O. Box 198 Stevensville, MI 49127-0198 Phone: (269) 982-2710 Fax: (269) 924-0959 Email: rmartin@trueblue.financial March 26, 2026 This Brochure Supplement provides information about Mr. Martin that supplements the Disclosure Brochure of True Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of this Brochure Supplement. Additional information about Mr. Martin is available on the SEC’s website at www.adviserinfo.sec.gov. Mr. Martin’s individual CRD number is 6819011. True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 35 Item 2 – Educational Background and Business Experience Richard P. Martin, III, CPA Year of Birth: 1984 Formal Education After High School: Ferris State University, Bachelor of Science (B.S.), Business and Accountancy, 2015 Cochise College, Associate of Applied Science (A.A.S.), Intelligence Operations, 2009 Lake Michigan College, Associate in Arts (A.A.), Secondary Education, 2005 • • • Business Background for the Previous Five Years: • True Blue Financial, LLC, Vice President, 01/2019 to Present; Client Service Representative, 07/2017 – 08/2020; Investment Adviser Representative, 12/2020 to Present True Blue Tax, LLC, Tax Preparer, 07/2017 to Present LPL Financial, LLC, Administrative Associate, 06/2017 to Present Crowe LLP, Staff Auditor, 08/2015 to 06/2017 • • • Professional Designations: Certified Public Accountant (CPA): CPAs are licensed and regulated by their state boards of accountancy. While state laws and regulations vary, the education, experience, and testing requirements for licensure as a CPA generally include minimum college education (typically 150 credit hours with at least a baccalaureate degree and a concentration in accounting), minimum experience levels (most states require at least one year of experience providing services that involve the use of accounting, attest, compilation, management advisory, financial advisory, tax or consulting skills, all of which must be achieved under the supervision of or verification by a CPA), and successful passage of the Uniform CPA Examination. In order to maintain a CPA license, states generally require the completion of 40 hours of continuing professional education (CPE) each year (or 80 hours over a two- year period or 120 hours over a three-year period). Additionally, all American Institute of Certified Public Accountants (AICPA) members are required to follow a rigorous Code of Professional Conduct which requires that they act with integrity, objectivity, due care, competence, fully disclose any conflicts of interest (and obtain client consent if a conflict exists), maintain client confidentiality, disclose to the client any commission or referral fees, and serve the public interest when providing financial services. In addition to the Code of Professional Conduct, AICPA members who provide personal financial planning services are required to follow the Statement on Standards in Personal Financial Planning Services (the Statement). Most state boards of accountancy define financial planning as the practice of public accounting and therefore have jurisdiction over CPAs practicing in this discipline; state boards would likely look to the Statement as the authoritative guidance in this practice area, regardless of specific or blanket adoption of AICPA standards. Item 3– Disciplinary Information Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of Mr. Martin and True Blue Financial, LLC. Mr. Martin has not been involved in any legal or disciplinary events reportable under this item. Information regarding Mr. Martin’s history can be found online at www.adviserinfo.sec.gov. His individual CRD number is 6819011. True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 36 Item 4 – Other Business Activities Mr. Martin is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer and investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In his capacity as a registered representative, he will receive commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by him in his capacity as a registered representative is separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are registered representatives, have an incentive to effect securities transactions to generate commissions rather than placing such transactions based solely on your needs. As a matter of general policy, we aggressively discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in the best interest of the client. Additionally, Mr. Martin will refer clients to third-party investment advisory programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory services provided through LPL. This presents a conflict of interest because Mr. Martin may have an incentive to recommend the services of LPL over the services of another third-party firm with which he has no affiliation and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the services of LPL or any other recommended firm, or through Mr. Martin or any person or entity affiliated with our firm. Mr. Martin spends approximately 60% of his professional time in his capacities with LPL. Mr. Martin provides tax preparation services through True Blue Tax, LLC (“True Blue Tax). Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services offered by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True Blue Tax, but are advised that they are under no obligation to utilize the tax preparation services offered through True Blue Tax or any individuals associated with True Blue Tax or True Blue Financial. Mr. Martin spends approximately 40% of his professional time in his capacities with True Blue Tax, LLC. Item 5 – Additional Compensation Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other business activities described above in Item 4 of this brochure supplement, Mr. Martin does not receive additional compensation or economic benefits from anyone who is not a client in connection with providing investment advisory services. Item 6 – Supervision Mr. Martin is the Vice President and investment adviser representative of True Blue Financial, LLC. He is responsible for assisting Mr. Brown in the day-to-day management of the company. Lucas M. Brown is the Chief Compliance Officer of True Blue Financial, LLC. Mr. Brown is responsible for the implementation of the firm’s compliance program and supervision of the firm’s advisory personnel, including Mr. True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 37 If you have questions concerning Mr. Martin, contact Mr. Brown at (269) 982-2710 or Martin. lbrown@trueblue.financial. True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the firm in meeting its fiduciary obligations to clients. Mr. Martin is required to adhere to the code of ethics and compliance manual as mandated. Clients may contact Mr. Brown, the firm’s Chief Compliance Officer, at (269) 982-2710 or lbrown@trueblue.financial to obtain a copy of our firm's code of ethics. Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue Financial, LLC is required to periodically update the information provided to these agencies and to provide various reports regarding the firm’s business. Form ADV Part 2B Brochure Supplement Victoria Lee Holt, CFP® CRD Number: 5626481 Investment Adviser Representative True Blue Financial, LLC Stevensville Office 7889 Red Arrow Highway Stevensville, MI 49127 Benton Harbor Office 667 West Main, Suite A Benton Harbor, MI 49022 www.trueblue.financial Mailing Address: P.O. Box 198 Stevensville, MI 49127-0198 Phone: (269) 982-2710 Fax: (269) 924-0959 Email: vholt@truebluefinancial March 26, 2026 This Brochure Supplement provides information about Ms. Holt that supplements the Disclosure Brochure of True Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of this Brochure Supplement. Additional information about Ms. Holt is available on the SEC’s website at www.adviserinfo.sec.gov. Ms. Holt’s individual CRD number is 5626481. True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 39 Item 2 – Educational Background and Business Experience Victoria Lee Holt Year of Birth: 1971 Formal Education After High School: Florida State University, Bachelor of Business Administration (B.B.A.), Business, 1993 • Business Background for the Previous Five Years: • • • True Blue Financial, LLC, Investment Adviser Representative, 12/2020 to Present True Blue Tax, LLC, Admin, 09/2021 – Present LPL Financial LLC, Investment Adviser Representative, 02/2018 to 12/2020; Registered Representative, 08/2009 to Present Independent Insurance Agent, 10/2013 - Present • Professional Designations: CERTIFIED FINANCIAL PLANNER™ (CFP®) The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by the Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have obtained CFP® certification in the United States. To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements: • • • • Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services, and attain a bachelor’s degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning; Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real-world circumstances; Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000 hours per year); and Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals. Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks: • Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 40 • Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their clients. CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP in suspension or permanent revocation of their Board’s enforcement process, which could result CFP® certification. Item 3– Disciplinary Information Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of Ms. Holt and True Blue Financial, LLC. Ms. Holt has not been involved in any legal or disciplinary events reportable under this item. Information regarding Ms. Holt’s history can be found online at www.adviserinfo.sec.gov. Her individual CRD number is 5626481. Item 4 – Other Business Activities True Blue Financial, LLC is also a licensed insurance agency. Ms. Holt is also licensed as an insurance agent. In this capacity, she can affect transactions in insurance products for advisory and non-advisory clients and earn commissions for these activities. The advisory fees you pay our firm for advisory services are separate and distinct from the commissions earned by our firm and Ms. Holt for insurance-related activities. This presents a conflict of interest because Ms. Holt may have an incentive to recommend insurance products to you to generate commissions rather than making such recommendations based solely on your needs. However, you are under no obligation to purchase insurance products through our firm, Ms. Holt, or any person or entity affiliated with our firm. Ms. Holt spends approximately 5% of her professional time on insurance-related sales and services. Ms. Holt is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer and investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In her capacity as a registered representative, she will receive commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by her in her capacity as a registered representative is separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are registered representatives, have an incentive to effect securities transactions to generate commissions rather than placing such transactions based solely on your needs. As a matter of general policy, we aggressively discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance procedures and a code of ethics that require all persons associated with our firm to uphold their fiduciary duty by acting in the best interest of the client. Additionally, Ms. Holt will refer clients to third-party investment advisory programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory services provided through LPL. This presents a conflict of interest because Ms. Holt may have an incentive to recommend the services of LPL over the services of another third-party firm with which she has no affiliation and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 41 services of LPL or any other recommended firm, or through Ms. Holt or any person or entity affiliated with our firm. Ms. Holt spends approximately 20% of her professional time in her capacities with LPL. Ms. Holt is employed by True Blue Tax, LLC (“True Blue Tax), a tax preparation firm. Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services offered by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True Blue Tax, but are advised that they are under no obligation to utilize the tax preparation services offered through True Blue Tax or any individuals associated with True Blue Tax or True Blue Financial. Ms. Holt spends approximately 5% of her professional time in her capacities with True Blue Tax, LLC. Item 5 – Additional Compensation Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other business activities described above in Item 4 of this brochure supplement, Ms. Holt does not receive additional compensation or economic benefits from anyone who is not a client in connection with providing investment advisory services. Item 6 – Supervision Ms. Holt is an investment adviser representative of True Blue Financial, LLC. In this role, she is responsible for monitoring client portfolios for investment objectives and other supervisory reviews. Lucas M. Brown is the Chief Compliance Officer of True Blue Financial, LLC. In this capacity, Mr. Brown is responsible for the implementation of the firm’s compliance program and supervision of the firm’s advisory personnel, including Ms. Holt. If you have questions concerning Ms. Holt, contact Mr. Brown at (269) 982-2710 or lbrown@trueblue.financial. True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the firm in meeting its fiduciary obligations to clients. Ms. Holt is required to adhere to the code of ethics and compliance manual as mandated. Clients may contact Mr. Brown, the firm’s Chief Compliance Officer, at (269) 982-2710 or lbrown@trueblue.financial to obtain a copy of our firm's code of ethics. Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue Financial, LLC is required to periodically update the information provided to these agencies and to provide various reports regarding the firm’s business. Form ADV Part 2B Brochure Supplement Nicole Marie Coar, CFP® CRD Number: 6034924 Investment Adviser Representative True Blue Financial, LLC Stevensville Office 7889 Red Arrow Highway Stevensville, MI 49127 Benton Harbor Office 667 West Main, Suite A Benton Harbor, MI 49022 www.trueblue.financial Mailing Address: P.O. Box 198 Stevensville, MI 49127-0198 Phone: (269) 982-2710 Fax: (269) 924-0959 Email: ncoar@truebluefinancial March 25, 2026 This Brochure Supplement provides information about Ms. Coar that supplements the Disclosure Brochure of True Blue Financial, LLC (hereinafter “True Blue Financial”), a copy of which you should have received. Please contact us at (269) 982-2710 if you did not receive the Disclosure Brochure or if you have any questions about the contents of this Brochure Supplement. Additional information about Ms. Coar is available on the SEC’s website at www.adviserinfo.sec.gov. Ms. Coar’s individual CRD number is 6034924. True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 43 Item 2 – Educational Background and Business Experience Nicole Marie Coar Year of Birth: 1972 Formal Education After High School: • Ball State University, Bachelor of Applied Science, Communications, 1994 Business Background for the Previous Five Years: • • True Blue Financial, LLC, Investment Adviser Representative, 12/2020 to Present LPL Financial LLC, Investment Adviser Representative, 03/2014 to 12/2020; Registered Representative, 03/2014 to Present Independent Insurance Agent, 11/2014 to Present • Professional Designations: CERTIFIED FINANCIAL PLANNER™ (CFP®) The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by the Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have obtained CFP® certification in the United States. To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements: • • • • Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services and attain a bachelor’s degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning; Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real-world circumstances; Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000 hours per year); and Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals. Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks: • • Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 44 fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their clients. CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification. Item 3– Disciplinary Information Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of Ms. Coar and True Blue Financial, LLC. Ms. Coar has not been involved in any legal or disciplinary events reportable under this item. Information regarding Ms. Coar’s history can be found online at www.adviserinfo.sec.gov. Her individual CRD number is 6034924. Item 4 – Other Business Activities True Blue Financial, LLC is also a licensed insurance agency. Ms. Coar is also licensed as an insurance agent. In this capacity, she can affect transactions in insurance products for advisory and non-advisory clients and earn commissions for these activities. The advisory fees you pay our firm for advisory services are separate and distinct from the commissions earned by our firm and Ms. Coar for insurance-related activities. This presents a conflict of interest because Ms. Coar may have an incentive to recommend insurance products to you to generate commissions rather than making such recommendations based solely on your needs. However, you are under no obligation to purchase insurance products through our firm, Ms. Coar, or any person or entity affiliated with our firm. Ms. Coar spends approximately 5% of her professional time on insurance-related sales and services. Ms. Coar is also a registered representative of LPL Financial, LLC (“LPL”), a full-service securities broker-dealer and investment adviser licensed under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In her capacity as a registered representative, she will receive commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by her in her capacity as a registered representative is separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are registered representatives, have an incentive to effect securities transactions to generate commissions rather than placing such transactions based solely on your needs. As a matter of general policy, we aggressively discourage activities that put your interests anywhere but first. Additionally, we have instituted compliance procedures and a code of ethics that require all persons associated with our firm to uphold their fiduciary duty by acting in the best interest of the client. Additionally, Ms. Coar will refer clients to third-party investment advisory programs offered through LPL. As such, True Blue Financial, LLC will share in advisory fees paid to LPL for advisory services provided through LPL. This presents a conflict of interest because Ms. Coar may have an incentive to recommend the services of LPL over the services of another third-party firm with which she has no affiliation and/or no or less favorable compensation arrangements. However, you are under no obligation to utilize the services of LPL or any other recommended firm, or through Ms. Coar or any person or entity affiliated with our firm. Ms. Coar spends approximately 25% of her professional time in her capacities with LPL. True Blue Financial, LLC Form ADV Part 2B Brochure Supplement Page 45 Item 5 – Additional Compensation Apart from sharing in advisory fees paid by clients to third-party investment advisers, such as LPL, and the other business activities described above in Item 4 of this brochure supplement, Ms. Coar does not receive additional compensation or economic benefits from anyone who is not a client in connection with providing investment advisory services. Item 6 – Supervision Ms. Coar is an investment adviser representative of True Blue Financial, LLC. In this role, she is responsible for monitoring client portfolios for investment objectives and other supervisory reviews. Lucas M. Brown is the Chief Compliance Officer of True Blue Financial, LLC. In this capacity, Mr. Brown is responsible for the implementation of the firm’s compliance program and supervision of the firm’s advisory personnel, including Ms. Coar. If you have questions concerning Ms. Coar, contact Mr. Brown at (269) 982-2710 or lbrown@trueblue.financial. True Blue Financial, LLC has implemented a Code of Ethics and an internal compliance program that guides the firm in meeting its fiduciary obligations to clients. Ms. Coar is required to adhere to the code of ethics and compliance manual as mandated. Clients may contact Mr. Brown, the firm’s Chief Compliance Officer, at (269) 982-2710 or lbrown@trueblue.financial to obtain a copy of our firm's code of ethics. Additionally, True Blue Financial, LLC is subject to regulatory oversight by various agencies. These agencies require registration by True Blue Financial, LLC, and its investment adviser representatives. As a registered entity, True Blue Financial, LLC is subject to examinations by regulators, which may be announced or unannounced. True Blue Financial, LLC is required to periodically update the information provided to these agencies and to provide various reports regarding the firm’s business.

Additional Brochure: TRUE BLUE FINANCIAL WRAP FEE BROCHURE - SEC (2026-03-26)

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Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure Item 1 – Cover Page True Blue Financial, LLC Benton Harbor Office 667 West Main, Suite A Benton Harbor, MI 49022 Stevensville Office 7889 Red Arrow Highway Stevensville, MI 49127 www.trueblue.financial Mailing Address: P.O. Box 198 Stevensville, MI 49127-0198 Phone: (269) 982-2710 Fax: (269) 924-0959 Email: lbrown@trueblue.financial March 26, 2026 True Blue Financial, LLC is a registered investment adviser. An "investment adviser" means any person who, for compensation, engages in the business of advising others, either directly or through publications or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issues or promulgates analyses or reports concerning securities. Registration with the SEC or any state securities authority does not imply a certain level of skill or training. This wrap fee program brochure provides information about the qualifications and business practices of True Blue Financial, LLC. If you have any questions about the contents of this brochure, please contact us at (269) 982-2710 or lbrown@trueblue.financial. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. Additional information about True Blue Financial, LLC is available on the SEC’s website at www.adviserinfo.sec.gov. Our firm’s CRD# is 310841. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 2 Item 2 – Material Changes The purpose of this page is to inform you of any material changes since the previous version of this wrap fee program brochure. We will review and update our wrap fee program brochure, as needed and at least annually, to make sure that it remains current. On March 26, 2026, we submitted our annual updating amendment for the firm’s fiscal year ending December 31, 2025. We made the following changes to our Wrap Fee Program Brochure: • Item 6 has been updated with important information related to the risks associated with the use of Artificial Intelligence. In addition to the changes noted above, we strongly encourage you to carefully review our full Wrap Fee Program Brochure. If you have questions or if you would like to receive a complete copy of our current wrap fee program brochure free of charge at any time, please contact us at (269) 982-2710 or at lbrown@trueblue.financial. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 3 Item 3 – Table of Contents Item 1 – Cover Page................................................................................................................................................... 1 Item 2 – Material Changes ........................................................................................................................................ 2 Item 3 – Table of Contents ........................................................................................................................................ 3 Item 4 – Services, Fees and Compensation ............................................................................................................... 4 Item 5 – Account Requirements and Types of Clients ............................................................................................... 9 Item 6 – Portfolio Manager Selection and Evaluation ............................................................................................... 9 Item 7 – Client Information Provided to Portfolio Managers .................................................................................. 19 Item 8 – Client Contact with Portfolio Managers .................................................................................................... 19 Item 9 – Additional Information .............................................................................................................................. 20 True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 4 Item 4 – Services, Fees and Compensation Services True Blue Financial, LLC (hereinafter “True Blue Financial”) offers a wrap fee program, the True Blue Financial Wrap Fee Program, whereby True Blue Financial manages client accounts for a single, bundled fee that includes portfolio management services, custodial services, and transaction/commission costs. Under the True Blue Financial Wrap Fee Program, True Blue Financial offers discretionary investment advice designed to assist clients in obtaining professional portfolio management for an inclusive “wrap fee.” You may see the term Associated Person throughout this Brochure. As used in this Brochure, this term refers to anyone from our firm who is an officer, employee, and all individuals providing investment advice on behalf of our firm. Where required, such Associated Persons are properly registered as investment adviser representatives (IARs). As the primary portfolio manager, True Blue Financial and its Associated Persons are responsible for the research, security selection, and implementation of transaction orders in the client's account. Since True Blue Financial does not use the services of unaffiliated portfolio managers for the management of the wrap fee program, the Portfolio Manager servicing the account will be employed directly by our firm. The transactions in the client's account will be executed by LPL Financial LLC (“LPL”), a registered broker-dealer and a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investor Protection Corporation ("SIPC"). True Blue Financial receives a portion of the Wrap Fee for portfolio management services, and LPL will receive a portion of the fee for trade execution and custodial services. The terms and conditions under which a client participates in the True Blue Financial Wrap Fee Program are set forth in the written agreement between the client and True Blue Financial. The overall cost incurred from participation in the True Blue Financial Wrap Fee Program may be higher or lower than if the services were purchased separately. The portfolio management services for the True Blue Financial Wrap Fee Program are offered on a discretionary basis. Our investment advice is tailored to meet our clients' needs and investment objectives. Subject to any written guidelines that you may provide, we will be granted discretionary authority to manage your account. Once the portfolio allocation has been agreed upon, the ongoing supervision and management of the portfolio will be our responsibility. Discretionary authorization is granted to us by you in a written agreement. This allows our firm to decide on specific securities, the quantity of the securities, and to place buy or sell orders for your account without obtaining your approval for each transaction. This type of authorization is granted using either the investment advisory agreement the client signs with our firm, a limited power of attorney agreement, or trading authorization forms. You may limit our discretionary authority (for example, limiting the types of securities that can be purchased for your account) by providing our firm with restrictions and guidelines in writing. Wrap accounts are managed to diversify clients’ investments and may include various types of securities such as equity securities, mutual funds, exchange traded funds, U.S. government bonds, municipal bonds, corporate debt securities, certificates of deposit, commercial paper, warrants, options contracts on securities, and interests in partnerships investing in real estate. Additionally, we will provide advice on existing investments you may hold at the inception of the advisory relationship or on other types of investments for which you ask advice. Because some types of investments involve certain additional degrees of risk, they will only be implemented or True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 5 recommended when consistent with the client's stated investment objectives, tolerance for risk, liquidity, and suitability. Asset allocation models diversified among investment styles and/or asset classes are developed and managed by us based on research conducted by True Blue Financial. We may also rely on portfolio models developed by third- party investment advisers. Once the client portfolio is constructed, True Blue Financial provides continuous supervision of the portfolio as changes in the market conditions and client circumstances may require. Investments and allocations are determined based upon the clients’ predefined objectives, risk tolerance, time horizons, financial horizons, financial information, and other various suitability factors. Further restrictions and guidelines imposed by clients may affect the composition and performance of a client’s portfolio. For these reasons, the performance of the portfolio might not be identical to that of other clients of True Blue Financial. We review the clients’ financial circumstances and investment objectives on an ongoing basis and make adjustments to clients’ portfolios or allocation models as may be necessary. In providing the contracted services, we are not required to verify any information we receive from you or your other professionals (e.g., attorney, accountant, etc.), and we are expressly authorized to rely on the information you provide. You must promptly notify our firm of any changes in your financial circumstances or investment objectives that might affect the manner in which your accounts should be managed. Fees True Blue Financial charges a single, asset-based fee for its management services, which includes the cost of portfolio management services, custodial services, and the execution of securities transactions. This fee is deducted from the client's account held by the custodian. The client authorizes the account custodian to debit the fee from the client’s account. If insufficient cash is available to pay such fees, securities in an amount equal to the balance of unpaid fees will be liquidated to pay for the unpaid balance. True Blue Financial charges an annual fee based on a percentage of the market value of the assets under management and supervision. On an annualized basis, our wrap fee is based on the following fee schedule: Assets Under Management Up to $249,999 $250,000 - $499,999 $500,000 - $999,999 $1,000,000 - $1,999,999 $2,000,000 - $2,999,999 $3,000,000 and over Annual Fee 1.50% 1.35% 1.25% 1.10% 1.00% 0.90% The annual fee for the True Blue Financial Wrap Fee Program is billed quarterly, in advance. At our sole discretion, fees are negotiable depending on factors such as the amount of assets under management, range of investments, and complexity of your financial circumstances, among others. Fees will be assessed pro rata in the event the Agreement is executed at any time other than the first day of a billing period. Currently, the fees are calculated by the account custodian in accordance with the advisory agreement between the client and us. The custodian holding the client’s account will deduct the fees directly from the account, True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 6 provided the client has provided written authorization. The qualified custodian will send an account statement to the client at least quarterly. This statement will detail all account activity, including any fees paid. Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless otherwise agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are included as part of assets under management for the purpose of calculating the firm’s advisory fee. At any specific point in time, depending upon perceived or anticipated market conditions/events (there being no guarantee that such anticipated market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions for defensive, liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such amounts could miss market advances and, depending upon current yields, at any point in time, the firm’s advisory fee could exceed the interest paid by the client’s cash or cash equivalent positions. Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s best interest. As part of its investment advisory services, the firm will review client portfolios on an ongoing basis to determine if any changes are necessary, based upon various factors, including but not limited to investment performance, fund manager tenure, style drift, account additions/withdrawals, the client’s financial circumstances, and changes in the client’s investment objectives. Based upon these and other factors, there may be extended periods of time when the firm determines that changes to a client’s portfolio are neither necessary nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s annual investment advisory fee will continue to apply during these periods, and there can be no assurance that investment decisions made by the firm will be profitable or equal any specific performance level(s). We encourage you to carefully review the statements you receive from the qualified custodian. If you have questions about your statements or if you have not received a statement from the qualified custodian, please call our office number located on the cover page of this brochure. Termination At the inception of the wrap fee program services, the first pay period’s fees will be calculated on a pro-rata basis. If you did not receive our wrap fee brochure disclosures at least 48 hours prior to or at the time you entered into the advisory agreement with True Blue Financial, you may terminate the agreement without penalty. Thereafter, either party may terminate the wrap fee agreement upon seven (7) days' written notice. You will incur a pro rata charge for services rendered prior to the termination of the portfolio management agreement, which means you will incur advisory fees only in proportion to the number of days in the quarter for which you are a client. If you have prepaid advisory fees that we have not yet earned, you will receive a prorated refund of those fees. Additional Fees and Expenses The fees are charged as described above and are not based on a share of capital gains of the funds of an advisory client. The True Blue Financial Wrap Fee Program fees do not include mark-ups and mark-downs, dealer spreads or other costs associated with the purchase or sale of securities, interest, taxes, or other costs, such as national securities exchange fees, charges for transactions not executed through LPL, costs associated with exchanging currencies, wire transfer fees, or other fees required by law or imposed by third parties. Additionally, for traditional IRA and Roth IRA accounts, LPL charges a $40 annual maintenance fee. The Account will be responsible for these additional fees and expenses. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 7 All fees paid to True Blue Financial for investment advisory services are separate and distinct from the fees and expenses charged by mutual funds or exchange traded funds to their shareholders. These fees and expenses are described in each fund's prospectus. These fees generally include a management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a client may pay an initial or deferred sales charge. Each mutual fund, ETF, or variable annuity in which the Account may be invested will also charge a management fee, other internal expenses, and a possible distribution fee. Certain mutual funds offered through the True Blue Financial Wrap Fee Program may impose short-term trading charges (typically 1% - 2% of the amount originally invested) for redemptions made within short periods of time. In the rare event that an early redemption charge is assessed, the charge would be offset by the advisory fee or paid by True Blue Financial. All of the fees and expenses discussed above will be indirect expenses borne by the Account and will be in addition to the True Blue Financial Wrap Fee Program fee. You should consider all of these fees and expenses (including the True Blue Financial Wrap Fee Program fee) to fully understand the total amount of fees and expenses to be paid by the Account and to evaluate the advisory services being provided. The fees and expenses related to mutual funds, ETFs, or variable annuities are disclosed in their respective prospectus or summary disclosure documents. Although clients do not pay a transaction charge for transactions in a wrap fee account, clients should be aware that True Blue Financial pays LPL transaction charges for those transactions. The transaction charges paid by True Blue Financial vary based on the type of transaction (e.g., mutual fund, equity, or ETF) and, for mutual funds, based on whether or not the mutual fund pays 12b-1 fees and/or recordkeeping fees to LPL. Transaction charges paid by True Blue Financial for equities and ETFs are $9. For mutual funds, the transaction charges range from $0 to $26.50. Because True Blue Financial pays the transaction charges, there is a conflict of interest in cases where the mutual fund is offered at both $0 and $26.50. Clients should understand that the cost to True Blue Financial of transaction charges might be a factor that True Blue Financial considers when deciding which securities to select and how frequently to place transactions in a wrap fee account. In many instances, LPL makes available mutual funds in a wrap account that offer various classes of shares, including shares designated as Class A Shares and shares designed for advisory programs, which can be titled, for example, as “Class I,” “institutional,” “investor,” “retail,” “service,” “administrative” or “platform” share classes (“Platform Shares”). The Platform Share class offered for a particular mutual fund in a wrap account, in many cases, will not be the least expensive share class that the mutual fund makes available, and was selected by LPL in certain cases because the share class pays LPL compensation for the administrative and recordkeeping services LPL provides to the mutual fund. The client should understand that another financial services firm may offer the same mutual fund at a lower overall cost to the investor than is available through the wrap program. In other instances, a mutual fund may offer only Class A Shares, but another similar mutual fund may be available that offers Platform Shares. Class A Shares typically pay LPL a 12b-1 fee for providing shareholder services, distribution, and marketing expenses (“brokerage-related services”) to the mutual funds. Platform Shares generally are not subject to 12b-1 fees. As a result of the different expenses of the mutual fund share classes, it is generally more expensive for a client to own Class A Shares than Platform Shares. An investor in Platform Shares will pay lower fees over time and keep more of their investment returns than an investor who holds Class A Shares of the same fund. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 8 True Blue Financial has a financial incentive to recommend Class A Shares in cases where both Class A and Platform Shares are available. This is a conflict of interest, which might incline True Blue Financial, consciously or unconsciously, to render advice that is not disinterested. Although the client will not be charged a transaction charge for transactions, True Blue Financial pays LPL a per-transaction charge for mutual fund purchases and sales in the account. True Blue Financial generally does not pay transaction charges for Class A Share mutual fund transactions, but generally does pay transaction charges for Platform Share mutual fund transactions. The cost to True Blue Financial of transaction charges generally may be a factor True Blue Financial considers when deciding which securities to select and whether or not to place transactions in the account. The lack of transaction charges to True Blue Financial for Class A Share purchases and sales, together with the fact that Platform Shares generally are less expensive for a client to own, presents a significant conflict of interest between True Blue Financial and the client. In short, it costs True Blue Financial less to recommend and select Class A share mutual funds than Platform shares, but Platform shares will generally outperform Class A mutual fund shares on the basis of internal cost structure alone. Clients should understand this conflict and consider the additional indirect expenses borne as a result of the mutual fund fees when negotiating and discussing with their advisory representative the advisory fee for the management of an account. IRA Rollover Considerations As a normal extension of financial advice, we provide education or recommendations related to the rollover of an employer-sponsored retirement plan. A plan participant leaving employment has several options. Each choice offers advantages and disadvantages, depending on desired investment options and services, fees and expenses, withdrawal options, required minimum distributions, tax treatment, and the investor's unique financial needs and retirement plans. The complexity of these choices may lead an investor to seek assistance from us. An Associated Person who recommends an investor roll over plan assets into an Individual Retirement Account (“IRA”) may earn an asset-based fee as a result, but no compensation if assets are retained in the plan. Thus, we have an economic incentive to encourage an investor to roll plan assets into an IRA. In most cases, fees and expenses will increase for the investor as a result because the above-described fees will apply to assets rolled over to an IRA, and the outlined ongoing services will be extended to these assets. We are fiduciaries under the Investment Advisers Act of 1940, and when we provide investment advice to you regarding your retirement plan account or individual retirement account, we are also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your best interests and not put our interests ahead of yours. At the same time, the way we make money creates some conflicts with your interests. Other Important Considerations • Wrap fee programs are not suitable for all investment needs, and any decision to participate in a wrap fee program should be based on your financial situation, investment objectives, tolerance for risk, and investment time horizon, among other considerations. The wrap fee program may cost the client more than it would if assets were held in a traditional brokerage account. In a brokerage account, a client is charged a commission for each transaction, and the representative has no duty to provide ongoing advice with respect to the account. If the client plans to follow a buy-and-hold strategy for the account or does not wish to use True Blue Financial for ongoing investment advice or management services, the client should consider opening a brokerage account rather than a wrap fee program account. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 9 • The investment products available to be purchased in the wrap fee program can be purchased by clients outside of a wrap fee program account, through broker-dealers or other investment firms not affiliated with True Blue Financial. In such cases, our firm would not provide ongoing supervisory and management services for the account. • Our firm and our advisory representatives will receive compensation as a result of your participation in the True Blue Financial Wrap Fee Program. In certain cases, this compensation will be more than the amount our firm or the representative would receive if you paid separately for investment advice, brokerage, and other services. Accordingly, a conflict of interest exists because our firm and our representatives have a financial incentive to recommend the True Blue Financial Wrap Fee Program and may recommend the True Blue Financial Wrap Fee Program over other programs or services for which the compensation arrangements are not as beneficial. • Due to the single fee charged to a True Blue Financial Wrap Fee Program account, we are regarded as having a conflict of interest in that we can realize a greater profit on a True Blue Financial Wrap Fee Program account with a relatively low rate of portfolio turnover compared to other types of accounts, assuming the same level of fees. Item 5 – Account Requirements and Types of Clients True Blue Financial does not require a minimum account size for participation in the wrap fee program. We generally offer our wrap fee program to individuals, trusts, estates, charitable organizations, corporations, and other business entities. Item 6 – Portfolio Manager Selection and Evaluation Portfolio Managers True Blue Financial is the sole sponsor and portfolio manager of the True Blue Financial Wrap Fee Program. Each account is managed by the Associated Person assigned to the client relationship. We have chosen not to utilize outside portfolio managers. Therefore, there is no selection and review of outside portfolio managers. Neither we nor any third-party reviews performance information to determine or verify its accuracy. Where required, Associated Persons responsible for the management of the account are registered as investment adviser representatives. Clients should refer to each relevant Associated Person’s Form ADV Part 2B Brochure Supplement for more information about their disciplinary, business, and educational backgrounds. Please contact us at (269) 982-2710 or lbrown@trueblue.financial with any questions you may have. Other Services Please refer to Item 4 of the firm’s Form ADV Part 2A Disclosure Brochure for information about other advisory services offered by True Blue Financial. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 10 Performance-Based Fees and Side-By-Side Management Performance-based fees are based on a share of capital gains on or capital appreciation of the client’s assets. Side-by-side management refers to the practice of managing accounts that are charged performance-based fees while at the same time managing accounts that are not charged performance-based fees. We do not accept performance-based fees or participate in side-by-side management. Our fees are calculated as described above in the Fees and Compensation section of this brochure and are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in your advisory account(s). Methods of Analysis, Investment Strategies and Risk of Loss The investment advice provided, along with the methods of analysis and the strategies recommended by True Blue Financial, will vary depending on your specific financial situation and goals. There are many risks to consider. This brochure does not disclose all of the possible risks and other significant aspects of investing in financial markets. In light of the risks, you should fully understand the nature of the contractual relationship(s) into which you are entering and the extent of your risk exposure. Certain investment strategies may not be suitable for everyone. You should carefully consider whether the strategies employed would be appropriate for you in light of your experience, objectives, financial resources, and other relevant circumstances. Investing in securities involves a risk of loss that you should be prepared to bear. We cannot and do not represent, warrant, or imply that the services or methods of analysis employed by us can or will predict future results, successfully identify market tops or bottoms, or insulate you from losses due to market corrections or declines. True Blue Financial generally uses the following methods of analysis: • Fundamental Analysis is a technique that attempts to determine a security’s value by focusing on underlying factors that affect a company's actual business and its future prospects. The term refers to the analysis of the economic well-being of a financial entity as opposed to only its price movements. • Technical Analysis is a technique that relies on the assumption that current market data (such as charts of price, volume, and open interest) can help predict future market trends, at least in the short term. It assumes that market psychology influences trading and can predict when stocks will rise or fall. • Cyclical Analysis is a technique used to analyze investments sensitive to business cycles and whose performance is strongly tied to the overall economy. For example, cyclical companies tend to make products or provide services that are in lower demand during downturns in the economy and higher demand during upswings. Examples include the automobile, steel, and housing industries. The stock price of a cyclical company will often rise just before an economic upturn begins, and fall just before a downturn begins. Investors in cyclical stocks try to make the largest gains by buying the stock at the bottom of a business cycle, just before a turnaround begins. Risks associated with business cycles or other economic cycles can adversely affect the returns of an investment, an asset class, or an individual company's profits. Cyclical risk does not typically have a tangible measure. Instead, it is reflected in the prices or valuations of assets that are deemed to have higher or lower cyclical risks than the market. Some companies are more volatile than others, struggling during an economic slowdown and excelling when a recovery is underway. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 11 Investment Strategies We may use one or more of the following investment strategies when advising you on investments: Long-Term Purchases – securities purchased with the expectation that the value of those securities will grow over a relatively long period, generally greater than one year. Using a long-term purchase strategy generally assumes the financial markets will go up in the long term, which may not be the case. There is also the risk that the segment of the market that you are invested in, or perhaps just your particular investment, will go down over time, even if the overall financial markets advance. Purchasing investments long-term may create an opportunity cost - "locking up" assets that may be better utilized in the short term in other investments. Short-Term Purchases – securities purchased with the expectation that they will be sold within a relatively short period of time, generally less than one year, to take advantage of the securities' short-term price fluctuations. Using a short-term purchase strategy generally assumes that we can predict how financial markets will perform in the short term, which may be very difficult and will incur a disproportionately higher amount of transaction costs compared to long-term trading. Many factors can affect financial market performance in the short term (such as short-term interest rate changes, cyclical earnings announcements, etc.), but may have a smaller impact over longer periods. Trading – securities are sold within 30 days. The principal type of risk associated with trading is market risk. There can be no assurance that a specific investment will achieve its investment objectives, and past performance should not be seen as a guide to future returns. The value of investments and the income derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also be affected by any changes in exchange control regulations, tax laws, withholding taxes, international, political, and economic developments, and government economic or monetary policies. Additionally, trading is speculative. Market movements are difficult to predict and are influenced by, among other things, government trade, fiscal, monetary, and exchange control programs and policies; changing supply and demand relationships; national and international political and economic events; changes in interest rates; and the inherent volatility of the marketplace. Additionally, from time to time, governments intervene, directly and by regulation, in certain markets, often with the intent to influence prices directly. The effects of government intervention may be particularly significant at certain times in the financial instrument markets, and such intervention (as well as other factors) may cause these markets to move rapidly. Risk of Loss Clients should be aware that investing in securities involves a risk of loss that they should be prepared to bear. Past performance is not indicative of future results. Therefore, you should never assume that the future performance of any specific investment or investment strategy will be profitable. Investing in securities (including stocks, mutual funds, bonds, etc.) involves the risk of loss. Further, depending on the different types of investments, there may be varying degrees of risk. You should be prepared to bear investment loss, including loss of original principal. Because of the inherent risk of loss associated with investing, our firm is unable to represent, guarantee, or even imply that our services and methods of analysis can or will predict future results, successfully identify market tops or bottoms, or insulate you from losses due to market corrections or declines. There are certain additional risks associated with investing in securities, as described below: True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 12 Recommendation of Particular Types of Securities As disclosed under the “Advisory Business” section in this brochure, we provide advice on various types of securities, and we do not necessarily recommend one particular type of security over another, since each client has different needs and different tolerances for risk. Each type of security has its own unique set of risks associated with it, and it would not be possible to list here all of the specific risks of every type of investment. Even within the same type of investment, risks can vary widely. However, in very general terms, the higher the anticipated return of an investment, the higher the risk of loss associated with it. General Investment Risk: All investments come with the risk of losing money. Investing involves substantial risks, including the complete possible loss of principal plus other losses, and may not be suitable for many members of the public. Investments, unlike savings and checking accounts at a bank, are not insured by the government to protect against market losses. Different market instruments carry different types and degrees of risk, and you should familiarize yourself with the risks involved in the particular market instruments in which you intend to invest. Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives, and past performance should not be seen as a guide to future returns. The value of investments and the income derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also be affected by any changes in exchange control regulations, tax laws, withholding taxes, international, political, and economic developments, and governmental economic or monetary policies. Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities may fall in value if interest rates change. Generally, the prices of debt securities rise when interest rates fall, and their prices fall when interest rates rise. Longer-term debt securities are usually more sensitive to interest rate changes. Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s) may not make required interest payments. An issuer suffering an adverse change in its financial condition could lower the credit quality of a security, leading to greater price volatility of the security. A lowering of the credit rating of a security may also offset the security's liquidity, making it more difficult to sell. Funds investing in lower-quality debt securities are more susceptible to these problems, and their value may be more volatile. Foreign Exchange Risk: Foreign investments may be affected favorably or unfavorably by exchange control regulations or changes in the exchange rates. Changes in currency exchange rates may influence the share value, the dividends or interest earned, and the gains and losses realized. Exchange rates between currencies are determined by supply and demand in the currency exchange markets, the international balance of payments, governmental intervention, speculation, and other economic and political conditions. If the currency in which a security is denominated appreciates against the US Dollar, the value of the security will increase. Conversely, a decline in the exchange rate of the currency would adversely affect the value of the security. Artificial Intelligence ("AI") Risk: We may rely on programs and systems that utilize AI, machine learning, probabilistic modeling, and other data science technologies ("AI Tools") when delivering our services. AI Tools are also used to record and transcribe client meetings. Clients should note that AI Tools are highly complex, and are known to have been flawed, hallucinate, reflect biases included in the data on which such tools are trained, be of poor quality, or be otherwise harmful. AI Tools present Cybersecurity Risk. The U.S. and global legal and regulatory environment relating to the use of AI Tools is uncertain and rapidly evolving, and could require changes in the True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 13 firm’s implementation of AI Tools and increase compliance costs and the risk of non-compliance. Further, the firm may rely on AI Tools developed by third parties, and the firm has limited control over the accuracy and completeness of such AI Tools. Clients who do not want us to record their meetings have the option to opt out at the time of the meeting. Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach in cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices designed to protect networks, systems, computers, programs, and data from cyber-attacks and hacking by other computer users, and to avoid the resulting damage and disruption of hardware and software systems, loss or corruption of data, and/or misappropriation of confidential information. In general, cyberattacks are deliberate; however, unintentional events may have similar effects. Cyber-attacks may cause losses to clients by interfering with the processing of transactions, affecting the ability to calculate net asset value, or impeding or sabotaging trading. Clients may also incur substantial costs as a result of a cybersecurity breach, including those associated with forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft, unauthorized use of proprietary information, litigation, and the dissemination of confidential and proprietary information. Any such breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In addition, clients could be exposed to additional losses as a result of unauthorized use of their personal information. While our firm has established a business continuity plan and systems designed to prevent cyberattacks, there are inherent limitations in such plans and systems, including the possibility that certain risks have not been identified. Similar types of cybersecurity risks are also present for issuers of securities, investment companies, and other investment advisers in which we invest, which could result in material adverse consequences for such entities and may cause a client's investment in such entities to lose value. Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and mortality over a wide geographic area, crossing international boundaries, and causing significant economic, social, and political disruption. It is difficult to predict the long-term impact of such events because they are dependent on a variety of factors, including the global response of regulators and governments to address and mitigate the worldwide effects of such events. Workforce reductions, travel restrictions, governmental responses and policies, and macroeconomic factors could negatively impact investment returns. Cryptocurrency Risk: Cryptocurrency (e.g., bitcoin and ether), often referred to as “virtual currency,” “digital currency,” or “digital assets,” is designed to act as a medium of exchange. Cryptocurrency is an emerging asset class. There are thousands of cryptocurrencies, the most well-known of which is Bitcoin. Certain of the firm’s clients may have exposure to bitcoin or another cryptocurrency, directly or indirectly through an investment such as an ETF or other investment vehicles. Cryptocurrency operates without a central authority or banks and is not backed by any government. Cryptocurrencies may experience very high volatility, and related investment vehicles may be affected by such volatility. As a result of holding cryptocurrency, certain of the firm’s clients may also trade at a significant premium or discount to NAV. Cryptocurrency is also not legal tender. Federal, state, or foreign governments may restrict the use and exchange of cryptocurrency, and regulation in the U.S. is still developing. The market price of many cryptocurrencies, including Bitcoin, has been subject to extreme fluctuations. If cryptocurrency markets continue to be subject to sharp fluctuations, investors may experience losses if the value of the client’s investments declines. Similar to fiat currencies (i.e., a currency that is backed by a central bank or a national, supra-national, or quasi-national organization), cryptocurrencies are susceptible to theft, loss, and destruction. Cryptocurrency exchanges and other trading venues on which cryptocurrencies trade are relatively new and, in most cases, largely unregulated and may therefore be more exposed to fraud and failure True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 14 than established, regulated exchanges for securities, derivatives, and other currencies. The SEC has issued a public report stating that U.S. federal securities laws require treating some digital assets as securities. Cryptocurrency exchanges may stop operating or permanently shut down due to fraud, technical glitches, hackers, or malware. Due to relatively recent launches, most cryptocurrencies have a limited trading history, making it difficult for investors to evaluate investments. Generally, cryptocurrency transactions are irreversible, such that an improper transfer can only be undone by the receiver of the cryptocurrency agreeing to return the cryptocurrency to the original sender. Digital assets are highly dependent on their developers, and there is no guarantee that development will continue or that developers will not abandon a project with little or no notice. Third parties may assert intellectual property claims relating to the holding and transfer of digital assets, including cryptocurrencies, and their source code. Any threatened action that reduces confidence in a network’s long-term ability to hold and transfer cryptocurrency may affect investments in cryptocurrencies. Many significant aspects of the U.S. federal income tax treatment of investments in cryptocurrency are uncertain, and investments in cryptocurrency may produce income that is not treated as qualifying income for purposes of the income test applicable to regulated investment companies. Certain cryptocurrency investments may be treated as a grantor trust for U.S. federal income tax purposes, and an investment by the firm’s clients in such a vehicle will generally be treated as a direct investment in cryptocurrency for tax purposes and “flow-through” to the underlying investors. Equity (stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and volatile increases and decreases in value as market confidence in and perceptions of their issuers change. If you held common stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater risk than if you held preferred stocks and debt obligations of the issuer. Company Risk: When investing in stock positions, there is always a certain level of company or industry-specific risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based on factors specific to the company or its industry. For example, if a company’s employees go on strike or the company receives unfavorable media attention for its actions, the value of the company may be reduced. Fixed Income Risk: When investing in bonds, there is the risk that the issuer will default on the bond and be unable to make payments. Inflation risk can be an issue if prices rise at a faster rate than the interest rate on the fixed-income security. If interest rates rise at a faster rate than the rate on a fixed-income security, investors lose out by holding the lower-yielding security. Further, individuals who depend on set amounts of periodically paid income face the risk that inflation will erode their spending power. Fixed-income investors receive set, regular payments that face the same inflation risk. If sold before maturity, there could be losses due to the difference between the purchase price and the sale price, as well as changes in interest rates. Risks Associated with Investing in Mutual Funds: Mutual funds are professionally managed collective investment systems that pool money from many investors and invest in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any combination thereof. The fund will have a manager who trades the fund's investments in accordance with the fund's investment objective. While mutual funds generally provide diversification, risks can be significantly increased if the fund is concentrated in a particular sector of the market, primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a significant True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 15 degree, or concentrates in a particular type of security (i.e., equities) rather than balancing the fund with different types of securities. The returns on mutual funds can be reduced by the costs of managing the funds. In addition, while some mutual funds are “no load” and charge no fee to buy into, or sell out of, other types of mutual funds do charge such fees, which can also reduce returns. Risks Associated with Investing in Exchange Traded Funds (ETFs): Investing in stocks & ETFs carries the risk of capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Investments in these securities are not guaranteed or insured by the FDIC or any other government agency. Risks Associated with Investing in Inverse and Leveraged Funds: Leveraged mutual funds and ETFs generally seek to deliver multiples of the daily performance of the index or benchmark that they track. Inverse mutual funds and ETFs generally seek to deliver the opposite of the daily performance of the index or benchmark that they track. Inverse funds are often marketed as a way for investors to profit from, or at least hedge their exposure to, downward-moving markets. Some Inverse funds are both inverse and leveraged, meaning that they seek a return that is a multiple of the inverse performance of the underlying index. To accomplish their objectives, leveraged and inverse funds use a range of investment strategies, including swaps, futures contracts, and other derivative instruments. Leveraged, inverse, and leveraged inverse funds are more volatile and riskier than traditional funds due to their exposure to leverage and derivatives, particularly total return swaps and futures. Most leveraged funds are typically designed to achieve their desired exposure on a daily (in a few cases, monthly) basis and reset their leverage daily. A "single day" is measured from the time the leveraged fund calculates its net asset value ("NAV") to the time of the leveraged fund's next NAV calculation. The return of the leveraged fund for periods longer than a single day will be the result of each day's returns compounded over the period. Due to the effect of this mathematical compounding, their performance over longer periods of time can differ significantly from the performance (or inverse performance) of their underlying index or benchmark during the same period of time. For periods longer than a single day, the leveraged fund will lose money when the level of the Index is flat, and the leveraged fund may lose money even if the level of the Index rises. Longer holding periods, higher index volatility, and greater leverage all exacerbate the impact of compounding on an investor's returns. During periods of higher Index volatility, the volatility of the Index may affect the leveraged fund's return as much as or more than the return of the Index itself. Therefore, holding leveraged, inverse, and leveraged inverse funds for longer periods of time increases their risk due to the effects of compounding and the inherent difficulty in market timing. Leveraged funds are riskier than similarly benchmarked funds that do not use leverage. Non-traditional funds are highly volatile and not suitable for all investors. They provide the potential for significant losses. Risks Associated with Investing in Buffer ETFs: Buffer ETFs are also known as defined-outcome ETFs since the ETF is designed to offer downside protection for a specified period of time. These ETFs are modeled after options- based structured notes, but are generally cheaper and offer more liquidity. Buffer ETFs are designed to safeguard against market downturns by employing complex options strategies. Buffer ETFs typically charge higher management fees that are considerably more than the index funds whose performance they attempt to track. Additionally, because buffer funds own options, they do not receive dividends from their equity holdings. Both factors result in the underperformance of the Buffer ETF compared to the index they attempt to track. Clients should carefully read the prospectus for a buffer ETF to fully understand the cost structures, risks, and features of these complex products. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 16 Management Risk: Your investment with our firm varies with the success and failure of our investment strategies, research, analysis, and determination of portfolio securities. If our investment strategies do not produce the expected returns, the value of the investment will decrease. Municipal Securities Risk: The value of municipal obligations can fluctuate over time and may be affected by adverse political, legislative, and tax changes, as well as by financial developments that affect the municipal issuers. Because many municipal obligations are issued to finance similar projects by municipalities (e.g., housing, healthcare, water and sewer projects, etc.), conditions in the sector related to the project can affect the overall municipal market. Payment of municipal obligations may depend on an issuer’s general unrestricted revenues, revenue generated by a specific project, the operator of the project, government appropriation, or government aid. There is a greater risk if investors can look only at the revenue generated by the project. In addition, municipal bonds are generally traded in the “over-the-counter” market among dealers and other large institutional investors. From time to time, liquidity in the municipal bond market (the ability to buy and sell bonds readily) may be reduced in response to overall economic conditions and credit tightening. Alternatives Risk: Non-traded REITs, business development companies, limited partnerships, and direct alternatives are subject to various risks such as liquidity and property devaluation based on adverse economic and real estate market conditions, and may not be suitable for all investors. A prospectus that discloses all risks, fees, and expenses may be obtained from your adviser. Read the prospectus carefully before investing. This is not a solicitation or offering, which can only be made in conjunction with a copy of the prospectus. Investors considering an investment strategy utilizing alternative investments should understand that alternative investments are generally considered speculative in nature and may involve a high degree of risk, particularly if concentrating investments in one or a few alternative investments. Foreign Securities Risk: Foreign securities are subject to additional risks not typically associated with investments in domestic securities. These risks may include, among others, currency risks, country risks (political, diplomatic, regional conflicts, terrorism, war, social and economic instability, currency devaluations, and policies that have the effect of limiting or restricting foreign investment or the movement of assets), different trading practices, less government supervision, less publicly available information, limited trading markets, and greater volatility. To the extent that underlying funds invest in issuers located in emerging markets, the risk may be heightened by political changes, changes in taxation, or currency controls that could adversely affect the values of these investments. Emerging markets have been more volatile than the markets of developed countries with more mature economies. Risks Associated with Investing in Private Funds: Private investment funds are not registered with the Securities and Exchange Commission and may not be registered with any other regulatory authority. Accordingly, they are not subject to certain regulatory restrictions and oversight to which other issuers are subject. There may be little public information available about their investments and performance. Moreover, as sales of shares of private investment companies are generally restricted to certain qualified purchasers, it could be difficult for a client to sell its shares of a private investment company at an advantageous price and time. Since shares of private investment companies are not publicly traded, from time to time, it may be difficult to establish a fair value for the client’s investment in these companies. Risks Associated with Investing in Options: Transactions in options carry a high degree of risk. A relatively small market movement will have a proportionately larger impact, which may work for or against the investor. The True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 17 placing of certain orders, which are intended to limit losses to certain amounts, may not be effective because market conditions may make it impossible to execute such orders. Selling (i.e., "writing" or "granting") an option generally entails considerably greater risk than purchasing options. Although the premium received by the seller is fixed, the seller may sustain a loss well in excess of that amount. The seller will also be exposed to the risk of the purchaser exercising the option, and the seller will be obliged either to settle the option in cash or to acquire or deliver the underlying investment. If the option is "covered" by the seller holding a corresponding position in the underlying investment or a future on another option, the risk may be reduced. Illiquid securities: Illiquid securities involve the risk that investments may not be readily sold at the desired time or price. Illiquid securities, that are not publicly traded, and/or for which no market is currently available, may be difficult to purchase or sell, which may influence the price or timing of a transaction. An inability to sell securities can adversely affect an account's value or prevent an account from taking advantage of other investment opportunities. Lack of liquidity may cause the value of investments to decline, and illiquid investments may also be difficult to value. A client may not be able to liquidate an investment in the event of an emergency or for any other reason. Certain investment strategies used by our firm may invest in illiquid asset vehicles, such as private equity and real estate. Investment in an illiquid asset vehicle poses similar risks as direct investments in illiquid securities. In addition, investment in an illiquid asset vehicle will be subject to the terms and conditions of the illiquid asset vehicle’s investment policy and governing documents, which often include provisions that may involve investor lock-in periods, mandatory capital calls, redemption restrictions, infrequent valuation of assets, etc. In addition, investments in illiquid securities or vehicles may normally involve investments in non-marketable securities where there is limited transparency. If obligated to sell an illiquid security prior to an expected maturity date, particularly with an infrastructure investment, they may not be able to realize fair value. Investments in illiquid securities or vehicles may include restrictions on withdrawal rights, and shares may not be freely transferable. Structured Notes: Below are some specific risks related to the structured notes recommended by our firm: • Complexity: Structured notes are complex financial instruments. Clients should understand the reference asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s) or index(es) in calculating the note’s performance. This payoff calculation may include leverage multiplied by the performance of the reference asset or index, protection from losses should the reference asset or index produce negative returns, and/or fees. Structured notes may have complicated payoff structures that can make it difficult for clients to accurately assess their value, risk, and potential for growth through the term of the structured note. Determining the performance of each note can be complex, and this calculation can vary significantly from note to note depending on the structure. Notes can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse- leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a structured note to fully understand how the payoff on a note will be calculated and discuss these issues with our firm. • Market risk. Some structured notes provide for the repayment of principal at maturity, which is often referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing financial institution. Many structured notes do not offer this feature. For structured notes that do not offer principal protection, the performance of the linked asset or index may cause clients to lose some or all of their principal. Depending on the nature of the linked asset or index, the market risk of the True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 18 structured note may include changes in equity or commodity prices, changes in interest rates or foreign exchange rates, and/or market volatility. • Issuance price and note value: The price of a structured note at issuance will likely be higher than the fair value of the structured note on the date of issuance. Issuers now generally disclose an estimated value of the structured note on the cover page of the offering prospectus, allowing investors to gauge the difference between the issuer’s estimated value of the note and the issuance price. The estimated value of the notes is likely lower than the issuance price of the notes to investors because issuers include the costs for selling, structuring, and/or hedging the exposure on the note in the initial price of their notes. After issuance, structured notes may not be resold on a daily basis and thus may be difficult to value given their complexity. • Liquidity: The ability to trade or sell structured notes in a secondary market is often very limited, as structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on securities exchanges. As a result, the only potential buyer for a structured note may be the issuing financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date or risk selling the note at a discount to its value at the time of sale. • Credit risk: Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is obligated to make payments on the notes as promised. These promises, including any principal protection, are only as good as the financial health of the structured note issuer. If the structured note issuer defaults on these obligations, investors may lose some or all of the principal amount they invested in the structured notes, as well as any other payments that may be due on the structured notes. Environmental, Social, and Governance Investment Criteria Risk: If a portfolio is subject to certain environmental, social, and governance (ESG) investment criteria, it may avoid purchasing certain securities for ESG reasons when it is otherwise economically advantageous to purchase those securities or may sell certain securities for ESG reasons when it is otherwise economically advantageous to hold those securities. In general, the application of the portfolio’s ESG investment criteria may affect the portfolio’s exposure to certain issuers, industries, sectors, and geographic areas, which may affect the financial performance of the portfolio, positively or negatively, depending on whether these issuers, industries, sectors, or geographic areas are in or out of favor. An adviser can vary materially from other advisers with respect to its methodology for constructing ESG portfolios or screens, including with respect to the factors and data that it collects and evaluates as part of its process. As a result, an adviser’s ESG portfolio or screen may materially differ from or contradict the conclusions reached by other ESG advisers concerning the same issuers. Further, ESG criteria are dependent on data and are subject to the risk that such data reported by issuers or received from third-party sources may be subjective, or it may be objective in principle but not verified or reliable. Additionally, client constraints, such as limiting investments to certain types of investments (e.g., ESG, biblically responsible investments, and tax sensitivity may also affect the portfolio’s performance. Recommendation of Other Advisers We do not perform quantitative or qualitative analyses of individual securities. Instead, we will advise you on how to allocate your assets among various classes of securities, third-party managers, or programs. We primarily rely on investment model portfolios and strategies developed by third parties and their portfolio managers. If deemed True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 19 to be in your best interest, we will recommend replacing certain third-party managers/programs if there is a significant deviation in characteristics or performance from the stated strategy and/or benchmark. The primary risk associated with investing with a third party is that while a particular third party may have demonstrated a certain level of success in the past, it may not be able to replicate that success in future markets. In addition, as we do not control the underlying investments in third-party model portfolios, there is also a risk that a third party may deviate from the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our clients. To mitigate this risk, we seek third parties with proven track records that have demonstrated a consistent level of performance and success over time. A third party’s past performance is not a guarantee of future results, and certain market and economic risks exist that may adversely affect an account’s performance, which could result in capital losses in your account. Voting Client Securities True Blue Financial does not accept authorization to vote proxies on behalf of clients. At your request, we may offer you advice regarding corporate actions and the exercise of your proxy voting rights. If you own shares of applicable securities, you or your designated representative is responsible for exercising your right to vote as a shareholder. In most cases, you will receive proxy materials directly from the account custodian. However, in the event we were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would forward any electronic solicitations to vote proxies. If you have questions about a particular proxy voting matter, you can contact your investment advisory representative at (269) 982-2710. We generally offer investment advisory services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. Item 7 – Client Information Provided to Portfolio Managers True Blue Financial is the sole sponsor of the True Blue Financial Wrap Fee Program and, together with its portfolio managers, has access to and is responsible for maintaining all information provided by clients. Client information will be updated in our firm’s records upon notification of changes provided by clients and during client meetings. Item 8 – Client Contact with Portfolio Managers True Blue Financial is the sole sponsor and portfolio manager of the True Blue Financial Wrap Fee Program. Clients are free to contact True Blue Financial or their designated investment adviser representative at any time with questions regarding the True Blue Financial Wrap Fee Program. We can be reached at (269) 982-2710 or lbrown@trueblue.financial. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 20 Item 9 – Additional Information Disciplinary Information Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of us or of the integrity of our management. Neither our management personnel nor our firm has a history of material legal or disciplinary events. Other Financial Industry Activities or Affiliations Neither True Blue Financial nor any of its management persons is registered as a futures commission merchant, an introducing broker, a commodity trading adviser, or a commodity pool operator, nor do either party have an application pending or otherwise in the process of seeking registration as any of these types of firms. Further, none of our management personnel is registered as or is currently seeking registration as associated persons of any of these types of firms. Registrations with LPL Financial LLC Associated Persons of True Blue Financial, who provide investment advice on behalf of our firm, are also registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker-dealer and investment adviser under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). True Blue Financial executes all transactions for the True Blue Financial Wrap Fee Program accounts through LPL. Associated Persons of our firm, who are registered representatives of LPL, are subject to FINRA conduct rules, which restrict such registered individuals from conducting securities transactions away from LPL unless LPL provides the representative with written authorization. Therefore, clients are advised that such Associated Persons may be limited to conducting securities transactions for wrap fee program participants through LPL or another broker-dealer/custodian approved by LPL. Not all Advisers require their clients to direct brokerage to a specific broker-dealer/custodian. True Blue Financial has chosen LPL based on a number of factors, including quality of service, fees, reputation, accountability, and security of assets. However, participants in the wrap fee program are not charged separate commissions for transactions in the wrap fee program account. We have implemented compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in the best interest of the client. You are not obligated to utilize our wrap fee services. If you elect to do so, transactions for your accounts will be executed through LPL. Insurance Activities True Blue Financial is also licensed as an insurance agency. Therefore, True Blue Financial and its Associated Persons who are licensed as independent insurance agents will earn commission-based compensation for selling insurance products, including insurance products they sell to you. Insurance commissions earned by these Associated Persons are separate and in addition to our advisory fees. The sale of insurance instruments and other commissionable products offered by Associated Persons is intended to complement our advisory services. However, this practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are licensed insurance agents, have an incentive to recommend insurance products to you to generate commissions rather than making those recommendations based solely on your needs. We address this conflict of interest by recommending insurance products only where we, in good faith, believe that it is appropriate for the client’s particular needs and circumstances, and only after a full presentation of the recommended insurance product to our client. In addition, we explain the insurance underwriting process to our clients to illustrate how the insurer also reviews the client’s application and disclosures prior to the issuance of True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 21 the resulting insurance agreement. Clients to whom the firm offers advisory services are informed that they are under no obligation to purchase insurance services. Clients who choose to purchase insurance services are under no obligation to use our firm or its licensed Associated Persons and may use any insurance firm or agent they choose. Where fixed annuities are sold, clients should also note that the annuity sales result in substantial up-front commissions and ongoing compensation (“trails”) based on the annuity’s total value. In addition, many annuities contain surrender charges and/or restrictions on access to your funds. Payments and withdrawals can have tax consequences. Optional lifetime income benefit riders are used to calculate lifetime payments only and are not available for cash surrender or in a death benefit unless specified in the annuity contract. In some annuity products, fees can apply when using an income rider. Annuity guarantees are based on the financial strength and claims-paying ability of the issuing insurance company. We urge our clients to read all insurance contract disclosures carefully before making a purchase decision. Rates and returns mentioned on any program presented are subject to change without notice. Insurance products are subject to fees and additional expenses. Note: Commission-based compensation for the sale of securities and/or insurance products is separate and in addition to advisory fees charged by True Blue Financial. Advisory fees are not reduced to offset commissions. Clients are not obligated to utilize our advisory services. Similar services may be available for lower costs at other firms that reduce advisory fees to offset commission-based compensation or at other firms and/or their associated persons who are not licensed to sell securities and/or insurance products for commission-based income. Other Outside Business Activities and Affiliations Lucas M. Brown, President, Chief Compliance Officer, and sole member of True Blue Financial, is also the owner and sole member of True Blue Tax, LLC (“True Blue Tax), a tax preparation firm. Richard P. Martin, III, CPA, who serves as Vice President of True Blue Financial, prepares tax returns for clients and non-clients through True Blue Tax. Services offered by and fees charged by True Blue Tax are separate and in addition to advisory services offered by and fees paid to True Blue Financial. Clients in need of tax preparation services are referred to True Blue Tax, but are advised that they are under no obligation to utilize the tax preparation services offered through True Blue Tax or any individuals associated with True Blue Tax or True Blue Financial. Description of Our Code of Ethics True Blue Financial has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code focuses primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of interest. The Code includes True Blue Financial’s policies and procedures developed to protect clients’ interests concerning the following topics: • • • • The duty at all times to place the interests of clients first; The requirement that all personal securities transactions be conducted in such a manner as to be consistent with the Code; The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s position of trust and responsibility; The fiduciary principle that information concerning the identity of security holdings and the financial circumstances of clients is confidential; and The principle that independence in the investment decision-making process is paramount. • True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 22 A copy of True Blue Financial’s Code of Ethics is available upon request to our firm at (269) 982-2710 or at lbrown@trueblue.financial. Participation or Interest in Client Transactions and Personal Trading Practices As described above, Associated Persons of True Blue Financial, who provide investment advice on behalf of our firm, are also registered representatives of LPL Financial, LLC (“LPL”), a licensed full-service securities broker- dealer and investment adviser under federal and state securities laws. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). In their capacity as registered representatives, these Associated Persons will receive commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation earned by these Associated Persons in their capacities as registered representatives is separate and in addition to our advisory fees. This practice presents a conflict of interest because Associated Persons providing investment advice on behalf of our firm, who are registered representatives, have an incentive to effect securities transactions to generate commissions rather than placing such transactions based solely on your needs. We have implemented compliance procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duty by acting in the best interest of the client. For non-wrap programs, in some cases, True Blue Financial will share in the compensation received by the third- party manager or will receive fees in addition to the fees paid to the third-party manager and/or the program sponsor. Currently, these programs are offered through LPL. As disclosed above, Associated Persons providing investment advice on behalf of our firm are dually registered with LPL. We have a financial incentive to recommend those programs over other available programs. You are not obligated to utilize our management services. If you elect to do so, transactions for your accounts will be executed through LPL. Our firm or persons associated with our firm may buy or sell securities for you at the same time we or persons associated with our firm buy or sell such securities for our own accounts. At times, True Blue Financial and/or its related persons may take positions in the same securities as clients, which may pose a conflict of interest with clients. In an effort to uphold our fiduciary duties to clients, True Blue Financial and its related persons will generally be “last in” and “last out” for the trading day when trading occurs in close proximity to client trades. Front running (trading shortly ahead of clients) is prohibited. Should a conflict occur because of materiality (e.g., a thinly traded stock), disclosure will be made to the client(s) at the time of trading. Incidental trading not deemed to be a conflict (e.g., a purchase or sale that is minimal in relation to the total outstanding value, and as such would have a negligible effect on the market price) would not be deemed a material conflict requiring disclosure at the time of trading. Review of Accounts True Blue Financial monitors client account holdings on a continuous basis and recommends a formal review with clients at least annually. Individual accounts are reviewed by the Associated Person assigned to the account. Lucas M. Brown, President and Chief Compliance Officer of our firm, is responsible for the overall supervision of the review process. Additional reviews may be offered in certain circumstances. Triggering factors that may stimulate additional reviews include, but are not limited to, changes in economic conditions, changes in the client’s financial situation or investment objectives, or upon client request. True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 23 Clients will receive statements directly from their account custodian(s) on at least a quarterly basis. Clients also receive online access to their account statements. True Blue Financial will also provide performance reports at least annually. Client Referrals and Other Compensation We do not compensate, directly or indirectly, any person or entity who is not our supervised person for client referrals. Recommendation of Other Advisers If you participate in a non-wrap program, we may recommend that you use a third-party investment manager or program as part of our asset allocation and investment strategy. In these cases, True Blue Financial will share in the compensation received by the third-party investment manager or will receive fees in addition to the fees paid to the third-party investment manager and/or the program sponsor. The compensation arrangement presents a conflict of interest due to a financial incentive to recommend the services of a particular third-party investment manager or program based on our compensation arrangements. Since our compensation may differ depending upon our individual agreement with each third party, we have an incentive to recommend one third party or program over another. However, for the wrap fee program, the transaction costs are borne by the Adviser and are transaction-based or asset-based. If the transaction costs borne by the Adviser are transaction-based, the Adviser has a conflict of interest because the Adviser has a financial incentive to trade less frequently. In addition, because transaction charges vary by security type, there is a conflict of interest for the Adviser because the Adviser has an incentive to select securities for your Account that cost the Adviser less than other types of securities. At all times, True Blue Financial and its Associated Persons strive to uphold their fiduciary duty of fair dealing with clients. Other Compensation As disclosed above in this section, our firm is also a licensed insurance agency, and individuals providing investment advice on behalf of our firm are dually registered with LPL Financial, and some are licensed insurance agents. Where licensed, our licensed individuals and we are eligible to receive commission-based compensation for the sale of securities and insurance products. Economic Benefits from Custodians Additionally, True Blue Financial has brokerage and clearing arrangements with LPL, and it may receive additional benefits from LPL in the form of electronic delivery of client information, electronic trading platforms, institutional trading support, proprietary and/or third-party research, continuing education, practice management advice, and other services provided by custodians for the benefit of investment advisory clients. Economic Benefits Received from Vendors/Product Sponsors Occasionally, our Associated Persons and we will receive additional compensation from vendors. Product sponsors may also pay for or reimburse us for the costs associated with our employees and investment adviser representatives attending various educational or training events, as well as conferences and events we sponsor. However, such compensation will not be tied to the sale of any specific product. Compensation could include such items as gifts, an occasional dinner or ticket to a sporting event, reimbursement in connection with educational meetings with an associated person, reimbursement for compliance consulting services, client workshops or events, or marketing events or advertising initiatives, including services for identifying prospective clients. Receipt True Blue Financial, LLC Form ADV Part 2A Appendix 1: Wrap Fee Program Brochure Page 24 of additional economic benefits presents a conflict of interest because our firm and our Associated Persons have an incentive to use vendors/products based on the additional economic benefits obtained rather than solely on the client’s needs. We address this conflict of interest by using vendors/products that we, in good faith, believe are appropriate in helping us in servicing our clients’ needs, regardless of any economic benefits we may or may not receive. Financial Information This item requires True Blue Financial to provide you with certain financial information or disclosures about our firm’s financial condition. • • • True Blue Financial has no financial commitment that impairs its ability to meet contractual and fiduciary commitments to its clients. True Blue Financial has never been the subject of a bankruptcy proceeding. True Blue Financial does not require the prepayment of advisory fees of $1,200 for six or more months in advance.

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