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True North Advisors, LLC
3131 Turtle Creek Blvd., Suite 1300
Dallas, TX 75219
Telephone: 214-360-7300
www.truenorthadvisors.com
September 24, 2025
FORM ADV PART 2A
BROCHURE
This Brochure provides information about the qualifications and business practices of True North
Advisors ("True North"). If you have any questions about the contents of this Brochure, please contact
True North at 214-360-7300. True North is a registered investment adviser under the United States
Securities and Exchange Commission ("SEC") Investment Advisers Act of 1940. The information in this
Brochure has not been approved or verified by SEC or by any state securities authority. Registration of
an Investment Adviser does not imply any level of skill or training. The oral and written communications
of an Adviser provide you with information about which you determine to hire or retain an Adviser.
Additional information about True North is also available on the SEC's website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. The CRD number for True North Advisors is 116048.
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Item 2 Summary of Material Changes
Since our last brochure dated March 31, 2025, this Brochure has been amended to demonstrate the
following material change:
On June 30, 2025, True North Advisors, LLC ("True North") acquired Blue Investment Partners, LLC
("Blue"), a wealth management and investment firm managing approximately $353M in AUM as of
6/30/2025. Blue was founded in 2018 by Brett Hoover and Matt Dublin who now hold minority equity
interests in True North. Additionally related to the acquisition of Blue, True North added a new office
locations in Danville, California.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
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Item 4 Advisory Business
In 2000, True North Advisors ("True North") was born out of a shared vision of its two founders, Scott
Wood and Mark Gehlbach, to deliver something better in the world of wealth management. Coming
from traditional money management firms where advice was tied to the selling of products, they
became convinced that advice can be provided with objectivity and transparency. As a result of this
independence True North mitigates conflicts and operates in an environment without product
constraints typically seen in the brokerage world.
True North's clients engage the firm to offer comprehensive solutions, including financial planning and
investment management. Services may include, but are not limited to, the following:
• Understanding the foundational details of a client's total financial situation, identifying both
short- and long-term goals, to achieve results for today and in the future;
• Retirement planning, education planning, estate planning, tax planning, budgetary assistance,
legacy and philanthropic planning, and business consulting, etc;
• Developing a thorough capital income needs analysis showing the assets required to achieve
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the identified goals along with the probability of achieving those goals;
Identifying risk and loss tolerance as guides for designing an investment portfolio with the
recommended asset allocation strategy;
• Designing and modeling a portfolio acceptable with meeting the stated goals. If needed,
tailoring individual accounts based on client specific objectives, financial situations and needs
pursuant to an Investment Management Agreement, which may include certain investment
restrictions imposed by the client;
• Assessing return on investments and restrictions on investing in certain securities or types of
securities (if needed):
• Recommending investments from carefully researched managers and their product offerings.
Implementing an investment strategy utilizing a variety of investible asset classes including
"institutional" mutual fund shares, indexed exchange traded funds ("ETFs"), separately
managed accounts ("SMAs"), individual securities and alternative and private investments,
when appropriate. ETFs follow a specific benchmark index as closely as possible allowing the
investor to get exposure to a large number of securities in a single transaction. A SMA is an
account managed by an outside asset management firm ("manager") along with an
administrator while alternative investments include hedge or fund of funds, natural resources,
real estate and private equity, which may be more illiquid in nature;
• Collaborating with other advisors on decisions that affect the overall wealth management plan,
including estate planning attorneys, insurance agents, and tax advisors. True North does not
provide legal or tax advice;
• Providing periodic and consistent monitoring and review of progress towards the achievement
of goals and objectives;
• Delivering communication on both a scheduled and as needed basis to review the portfolio
performance, and update True North's records with new information that may require alterations
in the portfolio construction; and
• Providing ongoing counsel and advice on any and all financial decisions, as needed, such as a
decision to buy or sell a business, invest in a project, vacation home purchase, etc.
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In addition, Western provides discretionary investment management and advisory services to the
following private pooled investment vehicles designed for sophisticated investors collectively referred
to throughout this brochure as the Funds:
• Western Alternative Strategies, L.P. – Credit
• Western Alternative Strategies, L.P. – Energy
• Western Alternative Strategies, L.P. – Energy II
• Western Alternative Strategies, L.P. – Energy III
• Western Alternative Strategies, L.P. – Equity
• Western Alternative Strategies, L.P. – Active Equity
• Western Alternative Strategies, L.P. – Real Estate
• Western Alternative Strategies, L.P. – Real Estate II
• Western Alternative Strategies, L.P. – Real Estate III
• Western Alternative Strategies, L.P. – Real Estate IV
• Western Alternative Strategies, L.P. – Real Estate V
• Western Alternative Strategies, L.P. – Real Estate VI
• Western Alternative Strategies, L.P.-Real Estate VII
• Western Alternative Strategies, L.P. – Private Opportunities
• Western Alternative Strategies, L.P. – Private Opportunities II
• Western Alternative Strategies, L.P. – Private Opportunities III
• Western Alternative Strategies, L.P. – GPS
• Western Alternative Strategies, L.P. – GPS II
• Western Alternative Strategies, L.P. – GPS III
• Western Alternative Strategies, L.P. – GPS IV
• Western Alternative Strategies, L.P. – CH4
• Western Alternative Strategies, L.P. – Co-GP
• Western Alternative Strategies, L.P. – Multi Strategy
• Western Alternative Strategies, L.P. – Tail Risk
• Western Alternative Strategies, L.P. – Income
• Western Alternative Strategies, L.P. – Belpointe
Detailed information on the Funds can be found in True North's Form ADV Part 1A Item 9 as well as
the Funds' offering memorandums or limited partnership agreements which must be reviewed prior to
investing.
True North offers consulting services including the review and evaluation of outside investments (e.g.,
self-directed 401K account offered by an employer), and integration into the performance reporting
system. True North may charge a fixed fee for consulting services.
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
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When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Advisory Services to Retirement Plans
As disclosed above, we offer various levels of advisory and consulting services to employee benefit
plans ("Plan") and to the participants of such plans ("Participants"). The services are designed to assist
plan sponsors in meeting their management and fiduciary obligations to Participants under the
Employee Retirement Income Securities Act ("ERISA"). Pursuant to adopted regulations of the U.S.
Department of Labor under ERISA Section 408(b)(2), we are required to provide the Plan's responsible
plan fiduciary (the person who has the authority to engage us as an investment adviser to
the Plan) with a written statement of the services we provide to the Plan, the compensation we receive
for providing those services, and our status (which is described below).
The services we provide to Plans are described above. Our compensation for these services is
described below, at Item 5, and also in the advisory agreements with the Plans. We may, with consent
of the Plan, and in accordance with Plan documents, bill out-of pocket expenses (such as overnight
mailings, messenger, translation fees, etc.) at cost. We do not reasonably expect to receive any other
compensation, direct or indirect, for the services we provide to the Plan or Participants. [If we receive
any other compensation for such services, we will (i) offset the compensation against our stated fees,
and (ii) we will promptly disclose the amount of such compensation, the services rendered for such
compensation and the payer of such compensation to you.]
In providing services to the Plan and Participants, our status is that of an investment adviser registered
under the Investment Advisers Act of 1940, and we are not subject to any disqualifications under
Section 411 of ERISA. In performing fiduciary services, we are acting as a non-discretionary fiduciary
of the Plan as defined in Section 3(21) under ERISA.
As of December 31, 2024, the amount of client assets under management:
Discretionary: $4,106,495,772
Non-discretionary: $371,749,386
$4,478,245,158
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Item 5 Fees and Compensation
Advisory Fee
For its investment management services, True North charges a fee ranging from 0.25% to 1.50% of
assets under management. The advisory fee may vary from client to client.
Clients authorize the deduction of fees from an account maintained by the custodian unless alternative
arrangements are approved. At the relationship onset, the fee is calculated proportionately with respect
to the number of days remaining in the quarter and based on the market value of the portfolio as of the
effective date of the Investment Management Agreement. The initial advisory fee is payable when the
portfolio is established, prorated for the first partial quarter, if any. Thereafter, the advisory fee will be
billed quarterly in advance or arrears, on the first day of each calendar quarter based on the market
value of the portfolio on the last business day of the preceding calendar quarter. True North also
maintains a system to track individual client cash flows in excess of $50,000.
Each quarter, client accounts are billed or credited an advisory fee based on the capital flow in or out
of their account. Agreements may be terminated by giving thirty (30) days' written notice to True North,
and clients will receive a pro-rata portion of the prepaid fee based on the days remaining in the
applicable quarter.
Under certain circumstances, such as for clients who have multiple family members' portfolios under
True North's management, True North may collectively apply the family members' assets to its fee
schedule, resulting in a reduced assets-under-management fee. Therefore, the advisory fee may vary
from client to client.
Additional fees or expenses clients may pay include:
Manager Fee
True North clients with a separately managed account ("SMA") enter a manager fee arrangement with
the SMA administrator such as Envestnet Asset Management, Inc., Charles Schwab/Fidelity & Co., or
BNY Mellon Pershing ("Schwab/Fidelity/Pershing"). Under this arrangement, one fee is collected to
cover the platform fee and the manager fee. This fee is in addition to the True North advisory fee.
Before entering this program, clients should consult the administrator's Form ADV Part 2, including
Schedule H Brochure, for disclosure concerning the program and fee.
Clearing Fee
A clearing fee is typically debited from the client's account directly by the custodian to facilitate trading
and provide administrative reporting to the IRS. True North's advisory fee does not include any bank
fees, margin interest, national securities exchange fees, wire transfer fees or other costs or fees
associated with securities transactions.
Fund Expenses
Clients' funds awaiting investment may be placed in a money market fund; True North's fee does not
include any internal fee or expense of any money market fund. Portfolios with funds invested in mutual
funds will bear a proportionate share of the fund's fee and expenses. True North does not share in any
portion of the transaction charges imposed by the custodian holding the client funds or securities.
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Private Pooled Investment Vehicles Fee
Fees and expenses charged to or by the Funds are set forth in each Fund's private placement
memorandum or limited partnership agreement.
Consulting Fee
If the True North and the client agree that True North is to provide more detailed consulting services to
the client beyond the scope of services included in the Investment Management Agreement, True
North may charge an additional consulting fee for the consulting service. The type and amount of any
fee charged for consulting services is negotiable and is generally based on the complexity of the work
involved. Any agreement for a separate fee will be contained in an additional agreement between the
client and True North.
Additional information regarding consulting fees is contained in the Proposal, Investment Management
Agreement and any supplemental consulting agreement between the client and True North. True North
believes its fees are fair and justified, and that they are competitive with other providers of comparable
services.
Item 6 Performance-Based Fees and Side-By-Side Management
The fee structure in the Funds may be based on a percentage of capital appreciation. Typically, these
performance-based fee arrangements create an incentive for us to allocate profitable transactions to
the Funds. However, because the Funds typically invest in other private funds, the investment
strategies of the Funds are significantly different than the investment strategies employed in the
separate accounts managed by True North thus mitigating any potential conflicts.
Item 7 Types of Clients
True North provides services to individuals and high net worth individuals; corporate pension and
profit-sharing plans; trusts, estates and charitable organizations including foundations and
endowments, corporations and other business entities.
While True North does not impose a minimum account size, we prefer to accept only portfolios
containing at least $5,000,000 at the time of initial investment. Under certain circumstances, including,
but not limited to, portfolios of existing clients' family members, True North may accept portfolios below
its preferred minimum portfolio size.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
True North's investment philosophy has a fundamental bias and leans heavily towards value investing
principles:
• True North uses strategies that are primarily driven by fundamental, bottom-up security
analysis. This implies due diligence begins with the individual security as opposed to the
industry, sector, or geographical analysis.
• True North's portfolios have a bias to value-oriented investment strategies pioneered by
investing legends such as Warren Buffett and Benjamin Graham. This results in a bias towards
managers who identify with such investment principles.
• True North believes in active management but can and will allocate portions of the portfolio to
passive investments such as indexed ETFs or indexed mutual funds when appropriate.
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• True North believes in the value of alternative and private investment strategies that add
correlation benefits to a portfolio of traditional equity and fixed income strategies. Correlation is
a statistical measure of how two securities move in relation to each other.
• True North can and will seek out niche opportunistic strategies within both traditional and non-
traditional asset classes and allocates to such investments around our core holdings.
• The Funds are managed according to their own investment objectives and are not tailored to
the individualized needs of any particular investor in the Funds. Information about the Funds,
the strategy and the risks associated with the Funds are explained in detail in each Fund's
private placement memorandum or limited partnership agreement.
True North's methods of finding investment ideas vary widely. Sources include third party research,
existing manager relationships, database searches, networking with family offices and other
investment advisors, clients and prospective clients. Furthermore, True North gains insight and ideas
from reading macroeconomic research periodicals, news media and scores of investment letters from
firms whose strategies span the investing universe.
True North uses additional research tools and methods for analysis including returns-based and
holdings-based analysis software and general sources of news and information such
as Morningstar. True North's investment decision making process is centered around the Investment
Policy Committee ("IPC"). Currently, the IPC has five voting members. This body is responsible for
making allocation and manager selection decisions. The Investment Team may bring
recommendations to the IPC or the IPC may direct the Investment Team to present a particular idea or
manager type. In either case, due diligence efforts executed by the Investment Team are summarized
for the IPC in a formal due diligence report. This report includes the following: investment strategies,
philosophy, and process; firm profile, organizational structure, biographies and changes in key
investment personnel; performance, risks, outstanding concerns and True North's expectations.
Members of the Investment Team meet with managers (in person or via phone conference) throughout
the year to keep updated on their strategies and activity related to the client portfolios.
Diversification is at the pinnacle of True North's investment philosophy. True North believes that asset
allocation decisions are the largest contributor of risk and return in any given investment strategy. True
North broadly divides assets amongst cash, equities, fixed income and alternative investments. True
North uses a framework for portfolio management titled Functional Asset Classes ("FACs") to structure
client portfolios. True North uses four FACs: Equities, Fixed Income, Diversifiers and Private
Investments.
Asset allocation decisions are not solely dictated by the IPC, rather they are unique to each client. At
the beginning of each client relationship, True North assesses the objectives of each client based
(broadly) on their assets, liabilities and income goals. In this process True North utilizes a Monte Carlo
analysis which is a modeling technique used to approximate the probability of certain outcomes by
running multiple trial runs, called simulations, using random variables on several different allocation
profiles.
The projected return on investment for the portfolio is based on a combination of projected and historic
index returns, risks and correlations. While this methodology is not perfect, a Monte Carlo simulation
allows True North to view probabilities of success with thousands of simulations. Over long
timeframes, True North believes this tool is a good source in helping select an individual client's
allocation. Two other factors play into the asset allocation decision. First, the clients' own preferences
and/or risk tolerance. The second is the firm's own opinion based on the data and qualitative
information gathered from a particular client. Combining these three factors, the Wealth Manager, the
Investment Team, and the Portfolio Analyst determine the recommended asset allocation to present to
a client.
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True North does not guarantee the future performance of the portfolio or any specific level of
performance in the portfolio, the success of any investment management firm that True North may
select, or the success of True North's overall management of the portfolio. True North communicates
to the client that the investment decisions and recommendations True North makes for the portfolio are
subject to various market, currency, economic, political and business risks. The investment decisions
made by True North and/or the money management firms that True North selects will not always be
profitable. Investing in securities involves the risk of loss that clients should be prepared to bear.
Item 9 Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to the evaluation of True North or the integrity of True North's
management. True North Advisors has no disciplinary information to disclose.
Item 10 Other Financial Industry Activities and Affiliations
A. Neither True North, nor its representatives, are registered or have an application pending to register,
as a broker-dealer or a registered representative of a broker dealer.
B. Neither the Registrant, nor its representatives, are registered or have an application pending to
register, as a futures commission merchant, commodity pool operator, a commodity trading advisor, or
a representative of the foregoing.
C. TN WASGP, LLC, a wholly owned subsidiary of True North, currently serves as general partner to
the Funds discussed in Item 4. More information about the Funds can be found in Form ADV Part 1A
Item 9 and the Funds' offering memorandums or limited partnership agreements.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
True North has adopted a Code of Ethics ("CoE") for all employees describing its standard of business
conduct and fiduciary duty to its clients. The CoE includes provisions relating to the confidentiality of
client information, a prohibition on insider trading, restrictions on the acceptance of significant gifts and
the reporting of certain gifts and business entertainment items, and personal securities trading
procedures, among other things. All employees of True North must acknowledge the terms of the CoE
annually, or as amended.
Employees of True North and its affiliates may trade for their own portfolios in securities which are
recommended to and/or purchased for True North's clients. The CoE is designed to assure that the
personal securities transactions of the employees of True North will not interfere with (i) making
decisions in the best interest of advisory clients, and (ii) implementing such decisions while, at the
same time, allowing employees to invest for their own portfolios.
The CoE requires pre-clearance of certain transactions, such as a private placement (i.e. securities
limited to a certain number of investors) and initial public offerings. Nonetheless, because the CoE in
some circumstances would permit employees to invest in the same securities as clients, there is a
possibility that employees might benefit from market activity by a client in a security held by an
employee. This in and of itself creates a potential conflict of interest. Employee trading is monitored to
reasonably prevent conflicts of interest between True North and its clients.
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True North's Code of Ethics is posted our on our website at www.truenorthadvisors.com. The CoE is
also available by request.
Item 12 Brokerage Practices
How True North Selects Brokers
While clients have the ability to select a custodian of their choice, True North recommends the use of
Schwab Adviser Services ("Schwab"), Fidelity Brokerage Services LLC ("Fidelity"), and BNY Mellon
Pershing ("Pershing"), all FINRA-registered broker- dealers, member SIPC®, we will generally utilize
the brokerage services of Schwab/Fidelity/Pershing, and execute transactions on terms that are,
overall, most advantageous when compared to other available providers and their services. True North
considers a wide range of factors when selecting a broker, including, without limitation:
• Combination of transaction services along with custody services;
• Capability to execute, clear, and settle trades (i.e. buy and sell securities for clients' portfolios);
• Capability to facilitate transfers and payments to and from accounts such as wire transfers or
check requests;
• Quality and competitiveness of the price of services (e.g., margin interest rates, fees) and
willingness to negotiate the prices;
• Reputation, financial strength, and stability of the provider;
• Prior service to True North and our clients; and
• Availability of other products and services that benefit True North (see – Services That Benefit
True North).
• True North's primary investment process is to utilize third-party managers for its clients thus the
aggregation of trades is not applicable. There are limited instances for which trading takes
place where order aggregation is not feasible due to the timing or manual aspects of the orders.
However, this does not result in any additional trading costs to clients as there are no
commissions charged.
Products and Services Available to True North from Schwab/Fidelity/Pershing
Schwab/Fidelity/Pershing serves independent investment advisory firms like True North.
Schwab/Fidelity/Pershing provides True North and its clients with access to its institutional brokerage--
trading, custody, reporting, and related services--many of which are not typically available to
Schwab/Fidelity/Pershing retail customers. Schwab/Fidelity/Pershing also makes available various
support services which help True North administer accounts, while others help True North manage and
grow its business. These benefits are not as a result of the use of soft dollars.
The availability of Schwab/Fidelity/Pershing 's services benefits True North because these services are
free as long as True North's clients collectively keep a total of at least $10 million of their assets at
Schwab/Fidelity/Pershing. This minimum may give True North an incentive to recommend that clients
maintain their portfolio with Schwab/Fidelity/Pershing and is a potential conflict of interest. True North
believes, however, that the selection of Schwab/Fidelity/Pershing as custodian and broker is in the
best interest of its clients. This decision is primarily supported by the scope, quality, and price of
Schwab/Fidelity/Pershing 's services and not Schwab/Fidelity/Pershing 's services that benefit only
True North. As of December 31, 2024, True North had approximately $2.8 billion, $700 million, and
$90M in client assets under management at Schwab/Fidelity/Pershing, respectively.
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Brokerage and Clearing Costs
For accounts held at Schwab/Fidelity/Pershing, Schwab/Fidelity/Pershing generally does not charge
clients separately for custodial services. Schwab/Fidelity/Pershing is compensated by charging
commissions or other fees on trades it executes or charging a percentage of the dollar amount of
assets in the account. Schwab/Fidelity/Pershing 's fee schedules applicable to True North client
accounts were negotiated based on True North's commitment to maintain a determined value of
clients' assets statements equity in accounts at Schwab/Fidelity/Pershing. True North regularly reviews
and negotiates Schwab/Fidelity/Pershing 's fee schedules.
Schwab/Fidelity/Pershing also charges a flat dollar amount as a "prime broker" or "trade away" fee for
each trade executed by a different broker-dealer but where the securities bought or the funds from the
securities sold are deposited (i.e. settled) into a client's Schwab/Fidelity/Pershing account. These fees
are in addition to the other compensation paid to the executing broker-dealer. Because of this, in order
to minimize trading costs, True North will have Schwab/Fidelity/Pershing execute most trades for client
portfolios. True North has determined that having Schwab/Fidelity/Pershing execute most trades is
consistent with its duty to seek "best execution" of trades. Best execution means the most favorable
terms for a transaction based on all relevant factors, including those listed above (see – How True
North Selects Brokers/Custodians). Following is a more detailed description of
Schwab/Fidelity/Pershing 's support services:
Services That Benefit True North's Clients
Schwab/Fidelity/Pershing 's services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab/Fidelity/Pershing include some to which True North might not otherwise have access
or that would require a higher minimum initial investment.
Services That May Not Directly Benefit True North's Clients
Schwab/Fidelity/Pershing also makes available other products and services that benefit True North but
may not directly benefit a client or a client's portfolio. These products and services assist True North in
managing and administering client portfolios. For example, Schwab/Fidelity/Pershing makes available
software and other technology that:
• Provides access to client portfolio data (such as duplicate trade confirmations and account
statements);
• Facilitates trade execution and allocates aggregated trade orders for multiple client accounts.
• Provides pricing and other market data;
• Facilitates payment of advisory fees from True North's clients' accounts; and
• Assists with back-office functions, record keeping, and client reporting.
Services That Benefit True North
Schwab/Fidelity/Pershing also offers other services intended to help True North manage and further
develop its business enterprise. Schwab/Fidelity/Pershing may provide some of these services itself. In
other cases, Schwab/Fidelity/Pershing will arrange for third party vendors to provide the services.
Schwab/Fidelity/Pershing may also discount or waive its fees for some of these services or pay all or a
part of a third party's fees.
Schwab/Fidelity/Pershing may also provide True North with other benefits, such as occasional
business entertainment of True North personnel. Services include:
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• Educational conferences and publications on practice management and business succession;
and
• Consulting on technology, compliance, legal, and business needs.
Item 13 Review of Accounts
A Wealth Manager is assigned to each portfolio and is responsible for monitoring and maintaining
compliance with client-specific guidelines. Portfolios are reviewed by both the Wealth Manager and
Portfolio Analyst on a regular basis depending on the complexity of the relationship. True North
encourages its clients to meet with a representative of the firm on a regular basis, which may be as
frequent as each quarter, to review performance of the client's portfolio. More frequent informal reviews
may be triggered by market conditions, news events, excess cash balances, or any other event True
North deems significant. Clients are encouraged to contact True North whenever their financial
situation changes (e.g., marriage, divorce, birth, death, change in employment) as this may trigger an
adjustment to the portfolio construction.
True North issues periodic reports to clients regarding the asset allocation and the performance of the
client's portfolio. In addition to True North's reports, clients receive confirmations for transactions and
monthly statements from the custodians of their accounts. Custodians issue quarterly statements if no
monthly account activity has taken place. Clients may opt to access portfolio information online from
the custodian's website, if desired.
Item 14 Client Referrals and Other Compensation
True North receives an economic benefit from Schwab/Fidelity/Pershing in the form of the support
products and services it makes available to independent advisors whose clients maintain accounts at
Schwab/Fidelity/Pershing. The description of these products and services, how they benefit True
North, and the related conflicts of interest are described in Item 12 – Brokerage Practices above. The
availability to us of Schwab/Fidelity/Pershing 's products and services is not based on us giving
particular investment advice, such as recommending particular securities for client portfolios.
Our firm pays referral fees to independent persons or firms ("Solicitors") for introducing clients to us.
As a matter of firm practice, the advisory fees paid to us by clients referred by Solicitors are not
increased as a result of any referral.
If you were referred to us by a solicitor, you should have received a copy of this brochure along with
the solicitor's disclosure statement at the time of the referral. If you become a client, the solicitor that
referred you to us will receive a percentage of the advisory fee you pay us for as long as you are our
client, or until such time as our agreement with the solicitor expires. You will not pay additional fees
because of this referral arrangement. Referral fees paid to a solicitor are contingent upon your entering
into an advisory agreement with us. Therefore, a solicitor has a financial incentive to recommend us to
you for advisory services. This creates a conflict of interest; however, you are not obligated to retain us
for advisory services. Comparable services and/or lower fees may be available through other firms.
From time to time, our firm identifies other wealth advisory firms that it believes are attractive targets
for strategic acquisition. In general, these transactions involve purchases of substantially all assets of
such firms by our firm and the representatives of the acquired firm become supervised persons of our
firm. Under the typical structure of these transactions, the representatives of the acquired firm have a
financial incentive, and thus a potential conflict of interest, to recommend their clients become clients
of our firm and also to maintain and, over time, increase their assets under management with our firm.
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Item 15 Custody
True North does have custody of client funds or securities is a few client accounts. In each
circumstance an audit is conducted as required by Rule 206(4)-2 (the "Custody Rule") under the
Investment Advisers Act of 1940, as amended (the "Advisers Act"). The majority of True North clients
use a custodian who maintains actual custody of True North's clients' assets. Clients receive
statements at least quarterly directly from the custodian that holds and maintains their assets.
Statements are sent to the email or postal address provided to the custodian by the client. True North
urges clients to carefully review statements promptly and compare such official custodial records to the
portfolio performance reports provided by True North. True North's reports may vary from custodial
statements based on accounting procedures, reporting dates, or valuation methodologies of certain
securities. If significant discrepancies are found, clients should notify the custodian and the firm.
True North is considered to have custody of clients' funds or securities when clients have standing
authorizations with their custodian to move money from a client's account to a third-party ("SLOA") in
which True North may have some discretion in transferring the funds on behalf of the client. These
SLOAs have been put in place upon the client's written request and signature. For instance, the
amount or timing of the transfers may not be on the SLOA submitted to the custodian; however, at a
future date, a client will contact True North requesting that the adviser submit instructions to the
custodian to remit a specific dollar amount from the account to the designated third-party (both of
which are identified in the SLOA that is on file). True North meets the seven conditions the SEC has
set forth that are intended to protect client assets in such situations.
True North also complies with the requirements of the Custody Rule with regard to the custody of the
Funds, including engaging the services of an independent accountant to conduct a financial audit of
the fund each year. A copy of the audited financial statements are provided to participants in the fund
as required under the Custody Rule.
Item 16 Investment Discretion
Clients enter a written Investment Management Agreement with True North which describes the
discretionary authority True North accepts to make all investment decisions regarding the portfolio and
to make sales, purchases, and reinvestments necessarily to carry out the client's investment
objectives. In the case of SMAs, True North has the ability to select, terminate or change managers.
For certain institutional clients, discretion is not completely unlimited. A written investment policy
statement is developed describing how changes and transactions are recommended and agreed to
prior to any changes made or trading initiated.
Item 17 Voting Client Securities
True North's Investment Management Agreement provides that True North does not have any authority
to and does not vote proxies on behalf of its clients. In the case of a SMA, True North delegates the
voting of proxies to the respective manager hired; otherwise clients will receive information from the
custodian and vote for securities held in the portfolio.
If the portfolio is for a pension plan or other employee benefit plan governed by the Employment
Retirement Income Security Act, the client will designate in writing another fiduciary who will vote
proxies for the portfolio.
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Item 18 Financial Information
This item is not applicable to this brochure. True North does not require or solicit prepayment of more
than $1,200 in fees per client, six months or more in advance. Therefore, we are not required to
include a balance sheet for the most recent fiscal year. True North is not subject to a financial condition
that is reasonably likely to impair its ability to meet contractual commitments to clients. Finally, we have
never been the subject of a bankruptcy petition.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
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