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Kevin Kroskey, CFP®, MBA | Managing Partner & Chief Compliance Officer
Main: 700 Ghent Road, Suite 100 | Akron, OH 44333 | Ph: (330) 777-0688
http://www.truewealthdesign.com
http://www.truewealthaccounting.com
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of True Wealth Design, LLC
(the “Advisor”). If you have any questions about the contents of this brochure, please contact us at
330-777-0688 or kkroskey@truewealthdesign.com.
The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Additional information about True Wealth Design, LLC also is
available on the SEC’s website at www.adviserinfo.sec.gov and by searching for CRD# 143194.
References herein to True Wealth Design, LLC as a “registered investment adviser” or any reference to being
“registered” does not imply a certain level of skill or training.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information becomes
materially inaccurate. If there are any material changes to an adviser's disclosure brochure, True Wealth Design,
LLC is required to notify you and provide you with a description of the material changes.
Since our annual updating amendment dated March 25, 2024, there have been the following material changes
to report:
● TW Accounting & Tax Advisors, LLC (“TWA”) has been established as a wholly-owned subsidiary of
Advisor to provide various tax, accounting, and related services to clients of Advisor. Corresponding
updates have been made throughout this brochure.
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Item 3 Table Of Contents
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-by-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
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Item 4 Advisory Business
True Wealth Design, LLC (“True Wealth Design,” “True Wealth,” the “Advisor,” “we,” “us” or “our”) was formed in
February 2007 in the State of Ohio to provide wealth management services with a focus on integrating
retirement planning, tax planning, and investment management services for successful individuals and families
along with companies they may influence or control. True Wealth is primarily owned by True Wealth Holdings,
LLC and Kevin Kroskey, True Wealth's Managing Partner and Chief Compliance Officer.
TW Accounting & Tax Advisors, LLC (“TWA”) is a wholly-owned subsidiary of True Wealth Design, and provides
various tax, accounting, and related services to clients of True Wealth Design. TWA is not registered as a certified
public accounting firm, and thus does not provide attest services to clients.
True Wealth is also an independent insurance brokerage agency, licensed in Ohio and Pennsylvania, providing
limited insurance services as a convenience to clients in a transparent, fiduciary manner. Full disclosure of any
first-year commissions received, which generally represent the majority of commission proceeds, will be made
available at the client’s written request to maintain transparency.
True Wealth Design offers the following services to its clients (individuals, business entities, trusts, estates,
charitable organizations, and pension and profit-sharing plans):
FINANCIAL PLANNING SERVICES (STAND-ALONE)
True Wealth Design provides financial planning services. Financial planning can be a limited engagement to
assess, review or make recommendations on a specific issue. Financial planning can also be a comprehensive
evaluation process in which numerous strategic recommendations are given. These recommendations may be
applicable to the client’s current and/or assumed future financial state. Variables based on the client’s situation
as well as historical and current market conditions may be used to project estimates of future cash flows, asset
values, and withdrawal strategies. Throughout the financial planning process, relevant client information and
projections are considered.
In general, the financial planning services can address any of the following areas:
● PERSONAL: We review family records, budgeting, personal liability, estate information, and financial
goals.
● CASH FLOW and DEBT MANAGEMENT: We analyze the client’s current and future cash flow needs as
well as debt management strategies.
● RETIREMENT PLANNING: After analyzing and modeling the client’s cash flow needs, we then illustrate
the possible impact of various retirement dates, retirement income claiming strategies (Social Security,
Pensions), tax-smart distribution strategies, and investment decisions on the client's future ability to
create and maintain the lifestyle defined by the cash flows.
● INVESTMENTS: We analyze the client’s current investments to determine how they might align with the
client’s objectives. During this analysis, we review tax efficiency, fees and expenses, diversification, risk,
and investment performance.
● TAX PLANNING: We review the client’s current tax situation including income, investments,
deductions, exemptions, Roth IRA conversions, and current tax law to identify opportunities for reducing
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current and future tax liabilities.
● RISK MANAGEMENT and INSURANCE PLANNING: We review potential risks to the client’s financial
well-being and then propose strategies to manage risks, including but not limited to self-insuring the
risk. We analyze existing insurance policies to assess the recommended coverage for life, health,
disability, long-term care, liability, home, and automobile.
● ESTATE PLANNING: We assist the client in assessing and developing long-term strategies, including
as appropriate; living trusts, wills, estate tax strategies, powers of attorney, asset protection plans,
nursing homes, and Medicaid.
We gather the required information through in-depth personal interviews. Information gathered includes the
client's current financial status, tax status, future goals, return objectives, and attitudes towards risk. We
carefully review documents supplied by the client, including a questionnaire completed by the client, and we
then prepare recommendations.
Prior to engaging True Wealth to provide planning or consulting services, clients are generally required to enter
into a Financial Planning and Consulting Agreement with True Wealth setting forth the terms and conditions of
the engagement (including termination), describing the scope of the services to be provided, and the portion of
the fee that is due from the client prior to True Wealth commencing services.
If requested by the client, True Wealth retains the authority to recommend the services of other professionals
for implementation purposes, including True Wealth’s representatives in their individual capacities as licensed
insurance agents and TWA itself for tax, accounting, and related services. (See disclosure at Item 10.) The client
is under no obligation to engage the services of any such recommended professional or additional service. The
client retains absolute discretion over all such implementation decisions and is free to accept or reject any
recommendation from True Wealth.
Please Note: If the client engages any such recommended professional, and a dispute arises thereafter relative
to such engagement, the client agrees to seek recourse exclusively from and against the engaged professional.
Please Also Note: It remains the client’s responsibility to promptly notify True Wealth if there is ever any change
in his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising True
Wealth’s previous recommendations and/or services.
Typically the financial plan and recommendations are presented to the client over one to three meetings
within eight weeks of the contract date, provided that all information needed to prepare the financial plan has
been promptly provided.
INVESTMENT ADVISORY SERVICES (STAND-ALONE)
For those individuals who do not wish to engage True Wealth Design for the Wealth Management Services
(described below), True Wealth Design offers its Investment Advisory Services (IAS) platform. Under IAS, the
client receives services limited to True Wealth Design's asset allocation and rebalancing of the client’s assets
typically among various mutual funds, interval funds, or exchange traded funds (“ETFs”) consistent with the
client’s investment objectives.
For certain clients, we may recommend a direct-indexing stock investment strategy, True Wealth Smart Design
Direct, or private pooled investments (“Private Investment Funds”). (For additional information please refer
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to Item 8 Methods of Analysis, Investment Strategies and Risk of Loss.)
We can also manage several accounts of differing account tax structures within a single portfolio strategy to
create a tax profile designed to increase tax efficiency.
True Wealth Design remains available to provide Financial Planning Services (described above) on a fixed fee
basis upon client request.
WEALTH MANAGEMENT SERVICES (FINANCIAL PLANNING + INVESTMENT ADVISORY)
True Wealth Design's "Wealth Management Service" bundles continuous Investment Advisory Services
(described separately above) and may include Financial Planning Services (described separately above) to the
extent specifically requested by the client. Additionally, a credit towards tax preparation services as provided by
TWA is available for certain clients at the exclusive discretion of True Wealth Design. True Wealth Design also
reserves the exclusive discretion to include tax preparation and estate planning services as provided,
respectively, by a licensed attorney and licensed tax professional separate from True Wealth Design and TWA as
part of the annual fee for Wealth Management Services for certain clients.
True Wealth Design has created two service levels within Wealth Management Services:
● True Wealth Planning:
● Generally, for individuals and families in retirement or seriously preparing for retirement and
having up to $1,500,000 in investable assets.
● Focus tends to be more on cash flow, retirement planning, and investments.
● A credential professional -- CPA, CFA®, or CFP® -- as primary advisor and client service
administrator will be assigned for your service team.
● A credit towards tax return preparation and filing services.
● True Wealth Private Client:
● Generally, for individuals and families with $1,500,000 or more in investable assets or those that
tend to have increased complexity in their financial situation.
● Any areas of financial planning may be addressed with greater emphasis on investments and tax
planning.
● A senior, credential professional -- CPA, CFA®, or CFP® -- as primary advisor and client service
administrator will be assigned for your service team.
● Tax planning services offered yearly, during the last 4 months of the year.
● A credit towards tax return preparation and filing services.
● Estate planning services.
● Enhanced investment options, including True Wealth Smart Design Direct, a direct-indexing stock
investment strategy, TALS® – Tax-aware, Long-short – strategies, or Private Investment Funds
may be recommended to certain clients. (For additional information please refer to Item 8
Methods of Analysis, Investment Strategies and Risk of Loss).
The service level is determined in True Wealth’s sole discretion and may be based on certain criteria (i.e.
anticipated future earning capacity, anticipated future additional assets, the dollar amount of assets to be
managed, related accounts, account composition, negotiations with client, etc.). In the event the client desires
to fall under the True Wealth Private Client service level and this is not congruent with True Wealth's sole
discretion in determining the appropriate service level, True Wealth may impose a higher minimum fee. (See
Item 5).
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In the event that the client requires extraordinary planning and/or consultation services (to be determined in
the sole discretion of True Wealth), True Wealth may determine to charge for such additional services, the dollar
amount of which shall be set forth in a separate written notice to the client, which the client can then accept or
reject prior to extraordinary services being rendered.
RETIREMENT PLAN CONSULTING SERVICES
True Wealth Design also provides discretionary and/or non-discretionary pension consulting services, pursuant
to which it assists sponsors of self-directed retirement plans with the selection and/or monitoring of investment
alternatives (generally open-end mutual funds) from which plan participants shall choose in self-directing the
investments for their individual plan retirement accounts. In addition, to the extent requested by the plan
sponsor, True Wealth shall also provide participant education designed to assist participants in identifying the
appropriate investment strategy for their retirement plan accounts. The terms and conditions of the
engagement shall generally be set forth in a Retirement Plan Consulting Agreement between True Wealth and
the plan sponsor.
MISCELLANEOUS
Non-Investment Consulting/Implementation Services: To the extent requested by the client, True Wealth may
provide consulting services regarding non-investment related matters, such as estate planning, tax planning,
insurance, etc. Neither True Wealth, nor any of its representatives, serves as an attorney or provides legal
services, and no portion of True Wealth’s services should be construed as the same. To the extent requested by
a client, True Wealth may recommend the services of other professionals for certain non-investment
implementation purposes (i.e. attorneys, accountants, insurance, etc.), including representatives of True Wealth
in their separate registered/licensed capacities and TWA for tax, accounting, and related services, as discussed
below in Item 10. The client is under no obligation to engage the services of any such recommended
professional or True Wealth for additional services. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from True Wealth.
Please Note: If the client engages any such recommended professional, and a dispute arises thereafter relative
to such engagement, the client agrees to seek recourse exclusively from and against the engaged professional.
Please Also Note: It remains the client’s responsibility to promptly notify True Wealth if there is ever any change
in his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising True
Wealth’s previous recommendations and/or services.
Non-Discretionary Service Limitations. Clients that determine to engage True Wealth on a non-discretionary
investment advisory basis must be willing to accept that True Wealth cannot effect any account transactions
without obtaining prior verbal consent to any such transaction(s) from the client. Thus, in the event of a market
correction during which the client is unavailable, True Wealth will be unable to affect any account transactions
(as it would for its discretionary clients) without first obtaining the client’s verbal consent.
Fee Differentials. As indicated above, True Wealth shall price its services based upon various objective and
subjective factors. As a result, True Wealth’s clients pay diverse fees based upon the market value of their assets,
the complexity of the engagement, and the level and scope of the overall investment advisory and/or consulting
services to be rendered. As a result of these factors, the services to be provided by True Wealth to any particular
client could be available from other advisers at lower fees. All clients and prospective clients should be guided
accordingly.
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Trade Error Policy. As a fiduciary, True Wealth has the responsibility to effect trade orders correctly, promptly
and in the client’s best interests. In the event we cause a trade or other error to occur in a client account and the
error results in a loss, True Wealth’s policy is that clients are made whole. Absent a contrary understanding or
policy with the client’s custodian, or if the client decides to forgo the gain (for example, due to tax reasons), any
gain related to the error will generally remain in the client’s account. If related trade errors result in both gains
and losses in a client’s account, they are generally netted. Certain custodians maintain their own policies with
regard to the handling of trade or other errors; in such cases, True Wealth will work with the custodian to ensure
the client is made whole.
Client Obligations. In performing its services, True Wealth shall not be required to verify any information
received from the client or from the client’s other professionals and is expressly authorized to rely thereon.
Moreover, each client is advised that it remains his/her/its responsibility to promptly notify True Wealth if there
is ever any change in his/her/its financial situation or investment objectives for the purpose of
reviewing/evaluating/revising True Wealth’s previous recommendations and/or services.
Disclosure Statement. A copy of True Wealth’s written brochure as set forth on Part 2A of Form ADV and Form
CRS (also known as the “Relationship Summary”) shall be provided to each client prior to, or
contemporaneously with, the execution of any written agreement. Clients consent to receive electronic
communications to efficiently meet this Disclosure Statement delivery requirement and we make this
information available at TrueWealthDesign.com/legal.
True Wealth shall provide investment advisory services specific to the needs of each client. Prior to providing
investment advisory services, an investment adviser representative will discuss with each client their particular
investment objective(s). True Wealth shall allocate each client’s investment assets consistent with their
designated investment objective(s). Clients may, at any time, impose restrictions, in writing, on True Wealth’s
services.
True Wealth does not sponsor or participate in a wrap fee program.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor (“DOL”) Field Assistance Bulletin
2018-02 ceases to be in effect), for purposes of complying with the DOL’s Prohibited Transaction Exemption
2020-02 (“PTE 2020-02”) where applicable, we are providing the following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make
money creates some conflicts with your interests, so we operate under a special rule that requires us to act in
your best interest and not put our interests ahead of yours. Under this special rule’s provisions, we must:
● Meet a professional standard of care when making investment recommendations (give prudent advice);
● Never put our financial interests ahead of yours when making recommendations (give loyal advice);
● Avoid misleading statements about conflicts of interest, fees, and investments;
● Follow policies and procedures designed to ensure that we give advice that is in your best interest;
● Charge no more than is reasonable for our services; and
● Give you basic information about conflicts of interest.
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We benefit financially from the rollover of your assets from a retirement account to an account that we manage
or provide investment advice, because the assets increase our assets under management and, in turn, our
advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your best interest.
Assets Under Management
As of December 31, 2024, we provide continuous management services for $424,792,925 in client assets on a
discretionary basis and $0 in client assets on a non-discretionary basis.
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Item 5 Fees and Compensation
True Wealth Design charges fees for advisory services such as financial planning and asset management.
Financial Planning Service engagements are limited in nature and fees are calculated on a fixed-fee or hourly
basis and quoted in advance. True Wealth shall deduct fees and/or bill clients quarterly in advance, based upon
the market value of the assets on the last business day of the previous quarter, for continuous investment
advisory services and wealth management services. When the client is a 401k plan, True Wealth shall deduct
fees and/or bill quarterly in arrears.
Additional details of these fee arrangements follow:
FINANCIAL PLANNING SERVICES (STAND-ALONE)
Financial planning and/or consulting services (including investment and non-investment related matters,
including estate planning, insurance planning, etc.) are provided on a stand-alone fee basis. True Wealth’s
planning and consulting fees are negotiable, but generally range from $2,500 to $10,000 on a fixed-fee basis and
$250 to $1,000 on an hourly rate basis, depending upon the level and scope of the service(s) required and the
professional(s) rendering the service(s). Financial Planning fees are generally payable upon execution of a
financial planning agreement. Alternatively, clients may be charged half of the fixed-fee upon execution of a
financial planning agreement with the balance being payable upon completion of the agreed-upon financial
planning services.
Prior to engaging True Wealth to provide financial planning or consulting services, clients are generally required
to enter into a Financial Planning and Consulting Agreement with True Wealth setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services to be provided, and
the portion of the fee that is due from the client prior to True Wealth commencing services. Refunds of prepaid
fees will be made to the client in the event of termination in accordance with the agreement, provided that any
unused portion of the prepaid fee remains.
INVESTMENT ADVISORY SERVICES (STAND-ALONE)
The annual fee for Investment Advisory Services (IAS) shall vary from 0.25% up to 1.60% of the total assets
placed under True Wealth’s management and advisement, inclusive of cash and cash equivalents. This annual
fee shall be prorated and paid quarterly, in advance, based upon the market value of the assets on the last
business day of the previous quarter. To the extent a client makes a deposit or withdrawal within a quarter, a
prorated fee shall be charged or refunded, respectively, based on the amount of the deposit or withdrawal. True
Wealth generally requires a minimum annual fee of $1,800 ($450 per quarter) per household. We generally
recommend a minimum portfolio size of $100,000 for this service. True Wealth, in its sole discretion, may charge
a lesser investment management fee and/or reduce or waive its annual/quarterly minimum fee based upon
certain criteria (i.e. anticipated future earning capacity, anticipated future additional assets, the dollar amount
of assets to be managed, related accounts, account composition, negotiations with client, etc.). The annual fee
will be based upon various objective and subjective factors, including, but not limited to, the amount of the
assets placed under True Wealth’s direct management, the amount of the assets placed under True Wealth’s
advisement (assets that are generally managed directly by the client or by other investment professionals
engaged by the client) for which True Wealth provides review/monitoring services, but does not have trading
authority, the complexity of the engagement, and the level and scope of the overall investment advisory
services to be rendered. See also Fee Differential discussion above.
Prior to engaging True Wealth to provide investment advisory services, clients are generally required to enter
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into an Investment Advisory Agreement with True Wealth setting forth the terms and conditions of the
engagement (including termination).
WEALTH MANAGEMENT SERVICES (FINANCIAL PLANNING + INVESTMENT ADVISORY)
True Wealth’s annual fee shall vary from 0.25% up to 1.60% of the total assets placed under True Wealth’s
management and advisement. This annual fee shall be prorated and paid quarterly, in advance, based upon the
market value of the assets on the last business day of the previous quarter. True Wealth generally requires a
minimum annual fee of $5,000 ($1,250 per quarter) per household for this service.
In the event the client desires to fall under the True Wealth Private Client service level and this is not congruent
with True Wealth's sole discretion in determining the appropriate service level (as described in Item 4), True
Wealth may impose a higher minimum fee, generally of $15,000 ($3,750 per quarter) or more per household.
In True Wealth's sole discretion, we may charge a lesser investment management fee and/or reduce or waive its
annual/quarterly minimum fee based upon certain criteria (i.e. anticipated future earning capacity, anticipated
future additional assets, the dollar amount of assets to be managed, related accounts, account composition,
negotiations with client, etc.). The annual fee will be based upon various objective and subjective
factors, including, but not limited to, the amount of the assets placed under True Wealth’s direct management,
the amount of the assets placed under True Wealth’s advisement (assets that are generally managed directly by
the client or by other investment professionals engaged by the client) for which True Wealth provides
review/monitoring services, but does not have trading authority, the complexity of the engagement, and the
level and scope of the overall investment advisory services to be rendered. See also Fee Differential discussion
above.
Prior to engaging True Wealth to provide planning or consulting services, clients are generally required to enter
into an Investment Advisory Agreement with True Wealth setting forth the terms and conditions of the
engagement (including termination). A one-time financial planning fee of $2,500 to $15,000 is generally
required upon engaging True Wealth’s services in this regard. In no instance will True Wealth charge $1,200 or
more, more than six months in advance.
At the exclusive discretion of True Wealth Design, tax return preparation and filing services may be included or
partially credited against investment management fees for certain clients (generally those with a minimum of
$1,500,000 under True Wealth's management) as part of their annual fee for Wealth Management Services.
At the exclusive discretion of True Wealth Design, estate planning services, provided by a licensed
attorney separate from True Wealth Design, may be included for certain clients (generally those with a minimum
of $1,500,000 under True Wealth's management) as part of their annual fee for Wealth Management Services.
In the event that the client requires extraordinary planning and/or consultation services (to be determined in
the sole discretion of True Wealth), True Wealth may determine to charge for such additional services, the dollar
amount of which shall be set forth in a separate written notice to the client, which the client can then accept or
reject prior to extraordinary services being rendered.
HELD-AWAY ASSETS
True Wealth implements investment advice on behalf of certain clients in held-away accounts that are
maintained at independent third-party custodians. These held-away accounts are often 401(k) accounts, 529
plans and other assets that are not held at our primary custodians.
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TAX, ACCOUNTING & BUSINESS CONSULTING SERVICES (STAND-ALONE)
TWA (a wholly-owned subsidiary of True Wealth Design) offers tax, accounting, and related services. Clients
needing these services may utilize the TWA team of tax professionals and CPAs but are not obligated to do so. If
you utilize TWA for these services, you will typically enter into a separate engagement letter and pay a separate
fee in addition to the fees paid for investment advisory or other services. This creates a conflict of interest and a
financial incentive for True Wealth to recommend that you retain us for such tax, accounting, and/or related
services. Please Note: TWA is not a certified public accounting (CPA) firm and therefore does not provide attest
services.
BUSINESS RETIREMENT PLAN SERVICES
True Wealth provides discretionary and/or non-discretionary pension consulting services, pursuant to which it
assists sponsors of self-directed retirement plans with the selection and/or monitoring of investment
alternatives (generally open-end mutual funds) from which plan participants shall choose in self-directing the
investments for their individual plan retirement accounts. In addition, to the extent requested by the plan
sponsor, True Wealth shall also provide participant education designed to assist participants in identifying the
appropriate investment strategy for their retirement plan accounts. The terms and conditions of the
engagement shall generally be set forth in a Retirement Plan Consulting Agreement between True Wealth and
the plan sponsor. Generally, True Wealth charges an up-front flat fee equal to 1.00% of the retirement plan’s
assets, or a minimum fee of $2,100, for initial plan consulting services. True Wealth’s fee for continued
retirement plan consulting services is negotiable, but retirement plan assets are generally included for purposes
of calculating a client household’s overall asset-based fee.
SELECTION OF OTHER INVESTMENT ADVISERS
From time to time and when appropriate for a particular client, True Wealth will recommend or retain an
independent and unaffiliated third-party investment adviser (“Third-Party Adviser”) to manage all or a portion
of a client’s portfolio. Third-Party Advisers are evaluated based on a variety of factors, not the least of which
include performance return history, asset class specialization, management tenure, and risk profile. True Wealth
will conduct due diligence as appropriate to confirm that such Third-Party Advisers are duly registered and
otherwise well-equipped to manage such clients’ accounts. True Wealth generally retains the discretionary
authority to hire or fire such Third-Party Advisers with or without notice to the client.
OTHER INFORMATION
Private Investments: To the extent a client is invested into a private investment that is recommended and/or
overseen by True Wealth, our asset-based fee shall be applied to the value of such private investments as
determined either by (i) the greater of the private investment’s value as reported by the private investment’s
sponsor or the called capital, or (ii) the value determined by the custodian that maintains the private
investment’s assets.
Fee Payment: Clients may elect to have True Wealth’s advisory fees deducted from their custodial account. Both
True Wealth's Investment Advisory Agreement and the custodial/ clearing agreement may authorize the
custodian to debit the account for the amount of True Wealth's investment advisory fee and to directly remit
that management fee to True Wealth. In the limited event that True Wealth bills the client directly, payment is
due upon receipt of True Wealth’s invoice.
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Custodian & Brokerage Fees: As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, True Wealth shall generally recommend that Pershing Advisor Solutions LLC (“Pershing"),
Charles Schwab & Co., Inc. (“Schwab”), Fidelity Brokerage Services LLC (“Fidelity”), or Altruist Financial LLC
("Altruist") serve as the broker-dealer/custodian for client investment management assets. Broker-dealers
charge brokerage commissions and/or transaction fees for effecting certain securities transactions (i.e.,
transaction fees are charged for certain no-load mutual funds, commissions are charged for individual equity
and fixed income securities transactions). From time to time, small portions of positions will be sold to bring the
cash account balance to the level required for automatic deduction of fees. It is understood that the payment of
these fees will reduce the total investment return. In no instance does True Wealth Design, nor its
representatives accept compensation from the sale of securities or other investment products.
Fund Fees: In addition to True Wealth’s investment management fee, brokerage commissions and/or transaction
fees, clients will also incur, relative to all mutual fund and ETF purchases, charges imposed at the fund level (e.g.
management fees and other fund expenses). Some funds also offer "I" or "Institutional, Advisor" classes of
shares that are not usually available to the general public. These types of shares offer clients internal costs
reduced from those of "public" shares. When deemed to be in clients’ best interest, True Wealth Design strives
to purchase these lower-cost shares, if they are available and comparable to "public" shares. In no instance does
True Wealth Design receive any portion of mutual fund fees, costs, or any "soft-dollar" benefits from any mutual
fund.
Limited Prepayment of Fees. Advance payments will never exceed $1,200 for work that will not be completed
within six months.
Termination: The Investment Advisory Agreement between True Wealth and the client will continue in effect
until terminated by either party by written notice in accordance with the terms of the Investment Advisory
Agreement. Upon termination, True Wealth shall refund the prorated portion of the advanced advisory fee paid
based upon the number of days remaining in the billing quarter.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets from your
employer's retirement plan and roll the assets over to an individual retirement account ("IRA") that we will
manage on your behalf. If you elect to roll the assets to an IRA that is subject to our management, we will charge
you an asset-based fee as set forth in the agreement you executed with our firm. This practice presents a
conflict of interest because persons providing investment advice on our behalf have an incentive to recommend
a rollover to you for the purpose of generating fee-based compensation rather than solely based on your needs.
You are under no obligation, contractually or otherwise, to complete the rollover. Moreover, if you do complete
the rollover, you are under no obligation to have the assets in an IRA managed by us.
Many employers permit former employees to keep their retirement assets in their company plan. Also, current
employees can sometimes move assets out of their company plan before they retire or change jobs. In
determining whether to complete the rollover to an IRA, and to the extent the following options are available,
you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer’s retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage you to
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speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage, here are a few points to
consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your needs or
whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the public such
as employer securities or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost structure
of the share classes available in your employer's retirement plan and how the costs of those
share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of at an IRA
provider and the potential costs of those products and services.
3. Our strategy may have a higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer some form of financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your required
minimum distribution.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets
have been generally protected from creditors in bankruptcies. However, there can be some
exceptions to the general rules so you should consult with an attorney if you are concerned
about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed at any time; however, distributions are subject to ordinary income tax and
may also be subject to a 10% early distribution penalty unless they qualify for an exception such as
disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower capital gains
tax rate.
10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide whether a
rollover is best for you. Prior to proceeding, if you have questions contact your investment adviser
representative, or call our main number as listed on the cover page of this brochure.
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Item 6 Performance-Based Fees and Side-by-Side Management
Neither True Wealth nor any supervised person of True Wealth accept performance-based fees.
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Item 7 Types of Clients
True Wealth Design provides services to individuals, business entities, trusts, estates, charitable organizations,
and pension and profit-sharing plans. True Wealth Design does not have a minimum asset requirement to
become a client; however, we generally recommend a minimum portfolio size of $100,000 for our investment
advisory service. We also may impose minimum fees as described above.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
True Wealth Design uses a structured process of constructing asset-allocation-based portfolios and then
selecting investments to fulfill the asset allocation targets. Several methods of analysis, as well as research
produced by other firms and academics, may be used. Some of these methods include modern portfolio theory,
asset pricing theory, valuation methodologies, expected return forecasts, asset correlation, market technicals,
and other science-based financial research.
True Wealth Design utilizes several strategies in an effort to affect the net investment results of our portfolios.
We use strategies that are designed to diversify investment risk, manage portfolio volatility, manage
performance risk over time, manage erosion from taxes, manage erosion from expenses and manage
sustainable income distributions. We continually evaluate our investment strategies against current research
data available and work to improve our portfolios and financial strategies.
We generally use the following strategies:
● ASSET ALLOCATION STRATEGY. Asset allocation is constructing portfolios with different asset classes that
have a history of differing and partially offsetting volatility patterns. We use portfolios that spread
investment risk over multiple asset classes. We utilize classes such as domestic equities, international
equities, domestic fixed income, international fixed income, and several alternative asset classes as well
as subsets of these broad asset classes. If the asset classes are well combined, the overall
portfolio volatility may be reduced relative to the expected return, increasing portfolio efficiency.
● ASSET CLASS DIVERSIFICATION. We choose to broadly diversify each asset class in our portfolios across
the broad market represented by the asset class while placing greater emphasis on science-based
dimensions of higher expected returns. In special circumstances, individual stock or fund holdings with
large, unrealized capital gains may be incorporated into the client's asset allocation and used as a
substitute for a preferred holding.
● TOLERANCE-BASED REBALANCING. All individual portfolio assets are checked against strategy targets on
a daily basis. If an individual asset within a portfolio is out of tolerance, the asset is manually reviewed
for an opportunity to rebalance the portfolio. This daily attention aims to capitalize on market volatility
and realize a rebalancing bonus to client accounts while controlling for risk.
● ASSET LOCATION STRATEGY. To manage the net after-tax total return over time, we can unify multiple
accounts of differing tax structures and manage them under one portfolio strategy. By matching the
individual asset tax characteristics with a complimentary account type from a tax perspective, net
after-tax returns may be improved. As a simplified example; if the portfolio strategy is 50% bonds and
50% stocks, then the bonds may be placed in an IRA because the bond interest is taxed as ordinary
income and IRA distributions are also taxed as ordinary income. The stocks may be placed in a taxable or
trust account because long-term stock gains or qualified dividends may be taxed at lower long-term
capital gain tax rates when in a taxable account. If the stocks were placed in the IRA, then the
long-term stock gains and qualified dividends would be taxed at typically higher ordinary income tax
rates. We have created an asset-ranked, tax-grouping system to direct assets to an appropriate tax
structure and to rebalance the overall portfolio strategy across multiple tax structures.
● INSTITUTIONAL CLASS INVESTMENTS. In an effort to control investment expenses and fees, we look for
and use lower-cost institutional solutions, compared to retail solutions, whenever we identify
institutional investment strategies appropriate for our portfolios.
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● TAX-SMART INVESTMENT STRATEGIES. In an effort to mitigate tax costs on investments held in
non-qualified brokerage accounts, we will consider after-tax returns of investments, customize a client’s
portfolio around low-basis assets deemed reasonable to hold, and utilize tax-loss-harvesting strategies.
For SEC Accredited Investors or SEC Qualified Purchasers, we may additionally utilize Tax-Advantaged,
Long-Short (TALS®) strategies to seek to mitigate capital gains, improve diversification, and potentially
provide ordinary income deductions.
True Wealth Design primarily allocates client investment assets among mutual funds, ETFs, or interval funds but
may also use various individual equity and fixed income securities, and structured notes on a discretionary and
non-discretionary basis in accordance with the client’s designated investment objective(s). Private pooled
investments such as debt funds, real estate funds and private equity funds (collectively, "Private Investment
Funds") may also be utilized. True Wealth Design primarily invests for relatively long time horizons, normally for
a year or more. However, market developments could cause True Wealth Design to sell securities more quickly.
After the asset allocation policy is established, security analysis is conducted to assist with the investment
selection process to fulfill the asset allocation. Analysis varies depending on the security in question.
● For mutual funds, interval funds, and ETFs the analysis generally includes a review of:
● The fund’s management team
● The fund’s historical risk and return characteristics
● The fund’s exposure to sectors and individual issuers
● The fund’s fee structure
● The fund’s management style
● The fund’s investment philosophy
● The fund’s total assets under management
● The fund’s style consistency
● The fund’s risk-adjusted performance relative to peers
● The fund's liquidity and liquidity of underlying fund assets
● The fund’s regulatory oversight
● Any other factors considered relevant.
● For stocks and bonds the analysis generally includes a review of:
● Valuation
● Profitability
● Risk (beta and standard deviation)
● Assets and liabilities as well as material changes
● Dividends and buybacks vs. equity and debt issuance
● Momentum
● Analysts’ consensus price targets
● Bankruptcy risk
● Earnings manipulation risk
● Trading liquidity
● Size (market capitalization and revenues)
● Any other factors considered relevant
● For bonds the analysis generally includes a review of:
● Credit quality
● Price
● Yield
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● Maturity
● Duration
● Inflation
● Callability
● Any other factors considered relevant
Investment Risk Disclosure: Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy (including the investments
and/or investment strategies recommended or undertaken by True Wealth) will be profitable or equal any
specific performance level(s). True Wealth’s methods of analysis and investment strategies do not present any
unusual risks. However, every method of analysis has its own inherent risks. To perform an accurate market
analysis True Wealth must have access to current/new market information. True Wealth has no control over the
dissemination rate of market information; therefore, unbeknownst to True Wealth, certain analyses may be
compiled with outdated market information, severely limiting the value of True Wealth’s analysis. Furthermore,
an accurate market analysis can only produce a forecast of the direction of market values. There can be no
assurances that a forecasted change in market value will materialize into actionable and/or profitable
investment opportunities. Investing for the long term means that a client’s account will be exposed to
short-term fluctuations in the market and the behavioral impulse to make trading decisions based on such
short-term market fluctuations. True Wealth does not condone short-term trading in an attempt to “time” the
market, and instead coaches clients to remain committed to their financial goals. However, investing for the long
term can expose clients to risks borne out of changes to interest rates, inflation, general economic conditions,
market cycles, geopolitical shifts, and regulatory changes.
Inflation risk is the risk that the value of a client’s portfolio will not appreciate at least in an amount equal to
inflation over time. General micro- and macro-economic conditions may also affect the value of the securities
held in a client’s portfolio, and general economic downturns can trigger corresponding losses across various
asset classes and security types. Market cycles may cause overall volatility and fluctuations in a portfolio’s value,
and may increase the likelihood that securities are purchased when values are comparatively high and/or that
securities are sold when values are comparatively low. Geopolitical shifts may result in market uncertainty,
lowered expected returns, and general volatility in both domestic and international securities. Regulatory
changes may have a negative impact on capital formation and increase the costs of doing business, and
therefore result in decreased corporate profits and corresponding market values of securities.
Mutual Fund & ETF Risk: Investing in mutual funds does not guarantee a return on investment, and shareholders
of a mutual fund may lose the principal that they’ve invested into a particular mutual fund. Mutual funds invest
into underlying securities that comprise the mutual fund, and as such clients are exposed to the risks arising
from such underlying securities. Mutual funds charge internal expenses to their shareholders (which can include
management fees, administration fees, shareholder servicing fees, sales loads, redemption fees, and other fund
fees and expenses, e.g.), and such internal expenses subtract from its potential for market appreciation. Shares
of mutual funds may only be traded at their stated net asset value (“NAV”), calculated at the end of each day
upon the market’s close. Investing in ETFs bears similar risks and incurs similar costs to investing in mutual funds
as described above. However, shares of an ETF may be traded like stocks on the open market and are not
redeemable at an NAV. As such, the value of an ETF may fluctuate throughout the day and investors will be
subject to the cost associated with the bid-ask spread (the difference between the price a buyer is willing to pay
(bid) for an ETF and the seller's offering (asking) price). Clients are encouraged to carefully read the prospectus
of any mutual fund or ETF to be purchased for investment to obtain a full understanding of its respective risks
and costs.
Common Stock Risk: Investing in common stocks means that a client will be subject to the risks of the overall
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market as well as risks associated with the particular company or companies whose stock is owned. These risks
can include, for example, changes in economic conditions, growth rates, profits, interest rates and the market’s
perception of these securities. Common stocks tend to be more volatile and more risky than certain other forms
of investments, especially as compared to fixed income products like bonds.
Bond Risk: Investing in bonds means that a client will be subject to the market prices of such debt securities,
which typically fluctuate depending on interest rates, credit quality, and maturity. In general, market prices of
debt securities decline when interest rates rise and rise when interest rates fall. The longer the time to a bond’s
maturity, the greater its interest rate risk. Bonds are also subject to inflation risk, reinvestment risk, redemption
risk, and valuation risk.
Interval Fund Risk: Interval Funds are registered under the Investment Company Act of 1940, as amended, which
regulates mutual funds. Interval Funds, however, have limited liquidity, generally via quarterly offers to
repurchase between 5% and 25% of its outstanding Common Shares at net asset value. Thus, Interval Funds may
have extended periods of time before a position can be fully redeemed and Interval Funds may not be permitted
to be transferred to non-advisory retail accounts.
Private Investment Funds Risk: Private Investment Funds are not registered under the Investment Company Act
of 1940, as amended, which regulates mutual funds. Accordingly, activities of Private Investment Funds are
subject to less regulation and supervision than a registered investment company (i.e., a mutual fund). On a
non-discretionary basis, True Wealth Design recommends that certain, accredited clients consider allocating a
portion of their investment assets to such Private Investment Funds. The terms and conditions for participation
in Private Investment Funds, including management fees, conflicts of interest, and risk factors are detailed in the
offering documents. Clients are under absolutely no obligation to consider or invest in Private Investment
Funds. Private Investment Funds generally involve various risk factors, including, but not limited to, the potential
for complete loss of principal, liquidity constraints, and lack of transparency. These risk factors are detailed in
each investment’s offering documents, which are provided to each prospective investor for review and
consideration. Unlike other liquid investments that a client typically maintains, Private Investment Funds do not
provide daily liquidity or pricing. Each prospective client investor would be required to complete a Subscription
Agreement. Afterward, the client would have to establish that he or she is qualified for investment and
acknowledge and accept the various risk factors that are associated with such an investment.
Margin Risk: Margin Transactions are securities transactions in which an investor borrows money to purchase a
security, in which case the security serves as collateral on the loan. The risk is if the value of the shares drops
sufficiently, the investor will be required to either deposit more cash into the account or sell a portion of the
stock in order to maintain the margin requirements of the account. This is known as a "margin call." An
investor's overall risk includes the amount of money invested plus the amount that was loaned to them.
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Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management. Our firm and our management
personnel have no reportable disciplinary events to disclose.
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Item 10 Other Financial Industry Activities and Affiliations
Neither True Wealth, nor its representatives, are registered or have an application pending to register, as a
broker-dealer or a registered representative of a broker-dealer.
Neither True Wealth, nor its representatives, are registered or have an application pending to register, as a
futures commission merchant, commodity pool operator, a commodity trading advisor, or a representative of
the foregoing.
Neither True Wealth, nor its management persons, have any relationship or arrangement with any related
person listed below:
● broker-dealer, municipal securities dealer, or government securities dealer or broker
●
investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or “hedge fund,” and offshore
fund)
futures commission merchant, commodity pool operator, or commodity trading advisor
real estate broker or dealer
● other investment adviser or financial planner
●
● banking or thrift institution
●
lawyer or law firm
● pension consultant
●
● sponsor or syndicator of limited partnerships
Licensed Insurance Company. True Wealth Design is also a licensed independent insurance brokerage agency.
The insurance fees and services are separate and distinct from the advisory fees and services provided by the
company.
Licensed Insurance Agents. Certain of True Wealth’s representatives are licensed insurance agents and from
time to time will recommend the purchase of certain insurance-related products on a commission basis. Full
disclosure of any first-year commissions received, which generally represent the majority of commission
proceeds, will be made available at the client’s written request to maintain transparency.
Accountant or Accounting Firm
TWA (a wholly-owned subsidiary of True Wealth Design) provides tax, accounting, and related services. Certain
associated persons or executive officers of True Wealth are also accounting and tax professionals and provide
services through TWA while also separately licensed as a Certified Public Accountant or Enrolled Agent. Our
advisory services are separate and distinct from the compensation paid to TWA for tax, accounting, and related
services.
Conflict of Interest: Please note: the conflicts listed below do not exclude True Wealth from having a duty at all
times to act in the client’s best interest.
The recommendation by True Wealth’s representatives that a client purchase an insurance product presents a
conflict of interest, as the receipt of commissions through True Wealth provide an incentive to recommend
insurance products based on commissions received, rather than on a particular client’s need. Full disclosure of
any first-year commissions received, which generally represent the majority of commission proceeds, will also
be made available at the client’s written request to maintain transparency. No client is under any obligation to
purchase any commission products from True Wealth’s representatives. Clients are reminded that they may
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purchase insurance products recommended by True Wealth through other, non-affiliated insurance agents.
To the extent True Wealth’s representatives recommend that a client retain TWA for tax, accounting, or related
services, the additional fees such client will pay for these services presents a conflict of interest. Clients are
under no obligation to retain TWA for tax, accounting, or related services. A separate agreement will be
provided to the Client outlining the pricing, terms, and conditions for these services.
As discussed above in Item 4, True Wealth will recommend or retain Third-Party Advisers for certain clients to
manage all or a portion of such clients’ portfolios. These relationships are not expected to present a material
conflict of interest since True Wealth does not receive direct or indirect compensation from such Third-Party
Advisers.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
True Wealth maintains an investment policy relative to personal securities transactions. This investment policy
is part of True Wealth's overall Code of Ethics, which serves to establish a standard of business conduct for all of
True Wealth’s supervised persons that is based upon fundamental principles of openness, integrity, honesty, and
trust. A copy of the Code of Ethics is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, True Wealth also maintains and
enforces written policies reasonably designed to prevent the misuse of material non-public information by True
Wealth or any person associated with True Wealth.
Neither True Wealth nor any related person of True Wealth recommends, buys, or sells for client accounts,
securities in which True Wealth or any related person of True Wealth has a material financial interest.
From time to time, True Wealth or its related persons will invest in the same securities (or related securities such
as warrants, options or futures) that True Wealth or a related person recommends to clients. This has the
potential to create a conflict of interest because it affords True Wealth or its related persons the opportunity to
profit from the investment recommendations made to clients. True Wealth’s policies and procedures and code
of ethics address this potential conflict of interest by prohibiting such trading by True Wealth or its related
persons if it would be to the detriment of any client and by monitoring for compliance through the reporting
and review of personal securities transactions. In all instances, True Wealth will act in the best interests of its
clients.
From time to time, True Wealth or its related persons will buy or sell securities for client accounts at or about
the same time that True Wealth or a related person buys or sells the same securities for its own (or the related
person’s own) account. This has the potential to create a conflict of interest because it affords True Wealth or its
related persons the opportunity to trade either before or after the trade is made in client accounts, and profit as
a result. True Wealth’s policies and procedures and code of ethics address this potential conflict of interest by
prohibiting such trading by True Wealth or its related persons if it would be to the detriment of any client and by
monitoring for compliance through the reporting and review of personal securities transactions. In all instances,
True Wealth will act in the best interests of its clients.
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Item 12 Brokerage Practices
In the event that a client requests that True Wealth recommend a broker-dealer/custodian for execution and/or
custodial services (exclusive of those clients that may direct True Wealth to use a specific
broker-dealer/custodian), True Wealth generally recommends that investment management accounts be
maintained at Pershing Advisor Solutions LLC (“Pershing"), Charles Schwab & Co., Inc. ("Schwab"), Fidelity
Brokerage Services LLC ("Fidelity"), or Altruist Financial LLC ("Altruist"). Prior to engaging True Wealth to provide
investment management services, the client will be required to enter into a formal Investment Advisory
Agreement with True Wealth setting forth the terms and conditions under which True Wealth shall manage the
client's assets and a separate custodial/clearing agreement with each designated broker-dealer/custodian. We
are not affiliated with the custodian and/or broker-dealer we recommend. The custodian or broker-dealer we
recommend does not supervise True Wealth, its agents or activities.
Factors that True Wealth considers in recommending any other broker-dealer/custodian to clients include the
historical relationship with True Wealth, financial strength, reputation, execution capabilities, pricing, research,
and service. Although the commissions and/or transaction fees paid by True Wealth's clients shall comply with
True Wealth's duty to seek best execution, a client may pay a commission that is higher than another qualified
broker-dealer might charge to effect the same transaction where True Wealth determines, in good faith, that the
commission/transaction fee is reasonable in relation to the value of the brokerage and research services
received. In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although True Wealth will seek competitive rates, it may not necessarily obtain the
lowest possible commission rates for client account transactions. The brokerage commissions or transaction fees
charged by the designated broker-dealer/custodian are exclusive of, and in addition to, True Wealth's investment
management fee. True Wealth’s best execution responsibility is qualified if securities that it purchases for client
accounts are mutual funds that trade at net asset value as determined at the daily market close.
To the extent that True Wealth provides investment management services to its clients, the transactions for
each client account generally will be effected independently unless True Wealth decides to purchase or sell the
same securities for several clients at approximately the same time. True Wealth may (but is not obligated to)
combine or “block trade” such orders to obtain best execution, to negotiate more favorable commission rates or
to allocate equitably among True Wealth’s clients differences in prices and commissions or other transaction
costs that might have been obtained had such orders been placed independently. Under this procedure,
transactions will be averaged as to price and will be allocated among clients in proportion to the purchase and
sale orders placed for each client account on any given day. True Wealth shall not receive any additional
compensation or remuneration as a result of such aggregation. Block trades do not apply to mutual funds or
interval funds that receive end-of-day pricing.
Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a client utilize the
services of a particular broker-dealer/custodian, from time to time True Wealth will receive from Pershing,
Schwab, Fidelity, or Altruist (or another broker-dealer/custodian) without cost (and/or at a discount) support
services and/or products, certain of which assist True Wealth to better monitor and service client accounts
maintained at such institutions. Included within the support services that are made available to True Wealth are
investment-related research, pricing information and market data, software and other technology that provide
access to client account data, compliance and/or practice management-related publications, discounted or
gratis consulting services, discounted and/or gratis attendance at conferences, meetings, and other educational
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and/or social events, marketing support, computer hardware and/or software and/or other products used by
True Wealth in furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products received may assist True Wealth in
managing and administering client accounts. Others do not directly provide such assistance, but rather assist
True Wealth to manage and further develop its business enterprise. True Wealth’s clients do not pay more for
investment transactions effected and/or assets maintained at Pershing, Schwab, Fidelity, or Altruist as a result
of this arrangement. There is no corresponding commitment made by True Wealth to Pershing, Schwab, Fidelity,
or Altruist, or any other entity to invest any specific amount or percentage of client assets in any specific mutual
funds, securities or other investment products as a result of the above arrangement.
Additional Services We Receive From Schwab
Schwab has also agreed to pay for certain technology, research, marketing, and compliance consulting products
and services on our behalf. More specifically, True Wealth Design entered into a “client benefit agreement” with
Schwab, pursuant to which we became eligible to receive direct and/or indirect compensation from Schwab that
was contingent on us transitioning a certain amount of client assets to be under the custody of Schwab. Since
we transitioned the requisite amount of client assets to be under the custody of Schwab, a payment was made
by Schwab to one of our technology vendors to offset the technology vendor’s fees that would otherwise be
borne by True Wealth Design. Furthermore, we are entitled to receive additional annual compensation or
vendor cost reimbursements from Schwab.
The compensation and vendor cost reimbursements we received and will continue to receive creates a financial
incentive for us to recommend the use of Schwab rather than making such a decision based exclusively on your
interest in receiving the best value in custody services and the most favorable execution of your transactions.
This is a conflict of interest. We believe, however, that taken in the aggregate our recommendation of Schwab as
custodian and broker is in the best interests of our clients. Our selection is primarily supported by the scope,
quality, and price of Schwab's services and not the compensation and vendor cost reimbursements we received
and will continue to receive. We further address this conflict of interest by fully disclosing it in this brochure, by
making other broker-dealers/custodians available to our clients, and by independently evaluating Schwab based
on the quality of products and services provided by Schwab for the benefit of our clients.
True Wealth Design does not routinely recommend, request, or require that a client direct us to execute
transactions through a specified custodial broker-dealer other than Pershing, Schwab, Fidelity, or Altruist..
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Item 13 Review of Accounts
For those clients to whom True Wealth provides investment supervisory services, account reviews are
conducted on an ongoing basis by True Wealth's Principals and Chief Compliance Officer. All investment advisory
clients are advised that it remains their responsibility to advise True Wealth of any changes in their investment
objectives and/or financial situation. All clients (in person, by telephone or via web) are encouraged to review
financial planning issues (to the extent applicable), investment objectives, and account performance with True
Wealth on an annual basis.
True Wealth may conduct account reviews on other than a periodic basis upon the occurrence of a triggering
event, such as a change in client investment objectives and/or financial situation, market corrections, and client
requests.
Clients are provided, at least quarterly, with written transaction confirmation notices and regular written
summary account statements directly from the broker-dealer/custodian and/or program sponsor for the client
accounts. True Wealth may also provide a written periodic report summarizing account activity and
performance although the information contained in these reports is available on-demand through the True
Wealth Client Portal.
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Item 14 Client Referrals and Other Compensation
As referenced in Item 12 above, True Wealth receives an indirect economic benefit from Pershing, Schwab,
Fidelity, and Altruist. True Wealth, without cost (or at a discount), from time to time will receive support
services and/or products from Pershing, Schwab, Fidelity, and Altruist.
True Wealth’s clients do not pay more for investment transactions effected and/or assets maintained at
Pershing, Schwab, Fidelity, or Altruist as a result of this arrangement. There is no corresponding commitment
made by True Wealth to Pershing, Schwab, Fidelity, or Altruist, or any other entity to invest any specific amount
or percentage of client assets in any specific mutual funds, securities or other investment products as a result of
the above arrangement.
Adviser has entered into arrangements with one or more independent third-parties (“Promoters”) that refer
prospective advisory clients to Adviser. Such Promoters are compensated directly by Adviser, and the fees
charged by Adviser to prospective advisory clients are not increased as a result of such referral. The
compensation paid by Adviser to a Promoter will be memorialized in a written agreement, and is generally in the
form of (i) a percentage of the advisory fees earned by Adviser from clients referred by the Promoter, (ii) flat
per-referral fees, and/or (iii) a recurring flat fee that does not vary based on the number of prospective advisory
clients referred. Prospective advisory clients referred to Adviser by a Promoter will receive a separate disclosure
that describes the arrangement between the Adviser and the Promoter, including the specific referral fees to be
paid. Adviser is independent and unaffiliated with the Promoters from whom it receives prospective advisory
client referrals.
As of the date of this brochure, Adviser has entered into a prospective advisory client referral arrangement with
Respond.com, Inc. d/b/a WiserAdvisor Paladin (“WiserAdvisor”).
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Item 15 Custody
For clients that do not have their fees deducted directly from their account(s) and have not provided us with any
standing letters of authorization to distribute funds from their account(s), True Wealth will not have any custody
of client funds or securities.
For clients that have their fees deducted directly from their account(s) or that have provided us with discretion
as to amount and timing of disbursements pursuant to a standing letter of authorization (“SLOA”) to disburse
funds from their account(s), True Wealth will typically be deemed to have limited custody over such clients’
funds or securities pursuant to the SEC’s custody rule and subsequent guidance thereto. At no time will we
accept full custody of client funds or securities in the capacity of a custodial broker-dealer, and at all times client
accounts will be held by a third-party qualified custodian as described in Item 12, above.
With respect to custody that is triggered by third party SLOAs, True Wealth endeavors to comply with the
following seven conditions as listed in the 2017 SEC No Action Letter to the Investment Adviser Association:
1. The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
2. The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization, and provides a transfer of funds notice to
the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity of the third party,
the address, or any other information about the third party contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction
and an annual notice reconfirming the instruction.
Please Note: To the extent that True Wealth provides clients with periodic account statements or reports, the
client is urged to compare any statement or report provided by True Wealth with the account statements
received from the account custodian.
Please Also Note: The account custodian does not verify the accuracy of True Wealth’s advisory fee calculation.
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Item 16 Investment Discretion
The client can determine to engage True Wealth to provide investment advisory services on a discretionary
basis. Prior to True Wealth assuming discretionary authority over a client’s account, the client shall be required
to execute Investment Advisory Agreement, naming True Wealth as client’s attorney and agent-in-fact, granting
True Wealth full authority to buy, sell, or otherwise affect investment transactions involving the assets in the
client’s name found in the discretionary account, as well as to retain one or more Third-Party Advisers for so
long as True Wealth deems appropriate. In all cases, however, this discretion is to be exercised in a manner
consistent with the stated investment objectives for the particular client account(s).
Clients who engage True Wealth on a discretionary basis may, at any time, impose restrictions, in writing, on
True Wealth’s discretionary authority. (i.e., limit the types/amounts of particular securities purchased for their
account, limit or proscribe True Wealth’s use of margin, etc.).
Private Investment Funds
True Wealth Design recommends that certain accredited clients consider allocating a portion of their investment
assets to certain Private Investment Funds. Each prospective client investor would be required to complete a
Subscription Agreement. Afterward, the client would have to establish that he or she is qualified for investment
and acknowledge and accept the various risk factors that are associated with such an investment.
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Item 17 Voting Client Securities
True Wealth does not vote client proxies. Clients maintain exclusive responsibility for: (1) directing the manner
in which proxies solicited by issuers of securities beneficially owned by the client shall be voted, and (2) making
all elections relative to any mergers, acquisitions, bankruptcy proceedings or other type events pertaining to the
client’s investment assets.
True Wealth will manage tender offers for interval funds utilized within the True Wealth portfolios.
Clients will receive their proxies or other solicitations directly from their custodians. Clients may contact True
Wealth to discuss any questions they may have with a particular solicitation.
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Item 18 Financial Information
True Wealth does not solicit fees of more than $1,200 per client paid six months or more in advance.
True Wealth is unaware of any financial condition that is reasonably likely to impair its ability to meet its
contractual commitments relating to its discretionary authority over certain client accounts.
True Wealth has not been the subject of a bankruptcy petition.
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