Overview
- Headquarters
- Hoover, AL
- Total Firm Assets
- $547 million
- Average High-Net-Worth Client Portfolio Size
- $1.2 million
Fee Structure
Primary Fee Schedule (TRUEWEALTH ADVISORS, LLC - ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.30% |
| $500,001 | $1,000,000 | 1.15% |
| $1,000,001 | $3,000,000 | 1.00% |
| $3,000,001 | $5,000,000 | 0.85% |
| $5,000,001 | $10,000,000 | 0.70% |
| $10,000,001 | and above | 0.55% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,250 | 1.22% |
| $5 million | $49,250 | 0.98% |
| $10 million | $84,250 | 0.84% |
| $50 million | $304,250 | 0.61% |
| $100 million | $579,250 | 0.58% |
Clients
- High-Net-Worth Share of Firm Assets
- 66.43%
- Number of High-Net-Worth Clients
- 297
- Total Client Accounts
- 1,614
- Discretionary Accounts
- 1,610
- Non-Discretionary Accounts
- 4
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 298838
Primary Brochure: TRUEWEALTH ADVISORS, LLC - ADV PART 2A (2026-08-03)
View Document Text
2000 Southlake Park
Suite 200
Hoover, AL 35244
Telephone: 205-588-4800
www.truewealthllc.com
August 3, 2026
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of TrueWealth
Advisors, LLC. If you have any questions about the contents of this brochure, contact us at 205-588-
4800. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about TrueWealth Advisors, LLC is available on the SEC's website at
www.adviserinfo.sec.gov. The searchable CRD number for TrueWealth Advisors, LLC is 298838.
TrueWealth Advisors, LLC is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
The material changes in this brochure will be updated annually or when material changes occur since
the previous release of the firm’s brochure. The last annual updating amendment of TrueWealth
Advisors LLC was on March 18, 2026. Material changes relate to TrueWealth Advisors LLC’s policies,
practices or conflicts of interests only.
• TrueWealth Advisors, LLC has added the Outside Business Activity for Paul Marks (Item 10).
• TrueWealth Advisors, LLC has added Ramsey Solutions' SmartVestor program (Item 14).
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Item 3 Table of Contents
Item 1 Cover Page …………………………………………………………………………………………….1
Item 2 Summary of Material Changes .................................................................................................. 2
Item 3 Table of Contents ...................................................................................................................... 3
Item 4 Advisory Business ..................................................................................................................... 4
Item 5 Fees and Compensation ........................................................................................................... 8
Item 6 Performance-Based Fees and Side-By-Side Management .................................................... 11
Item 7 Types of Clients ....................................................................................................................... 11
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ............................................... 12
Item 9 Disciplinary Information ........................................................................................................... 17
Item 10 Other Financial Industry Activities and Affiliations ................................................................ 17
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........ 18
Item 12 Brokerage Practices .............................................................................................................. 19
Item 13 Review of Accounts ............................................................................................................... 22
Item 14 Client Referrals and Other Compensation ............................................................................ 22
Item 15 Custody ................................................................................................................................. 23
Item 16 Investment Discretion ............................................................................................................ 24
Item 17 Voting Client Securities ......................................................................................................... 24
Item 18 Financial Information ............................................................................................................. 24
Item 19 Requirements for State-Registered Advisers ........................................................................ 25
Item 20 Additional Information ............................................................................................................ 25
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Item 4 Advisory Business
Description of Firm
TrueWealth Advisors, LLC is a registered investment adviser based in Hoover, Alabama. We are
organized as a limited liability company ("LLC") under the laws of the State of Alabama. We have been
providing investment advisory services since October 2018. We are owned by Larry J. Sims and Paul
B. Marks. TrueWealth Advisors, LLC offers the same services under the following DBAs;
TrueWealth Advisors, LLC of Huntsville, Grant Wealth Management, Williamson Financial
Services, and Benefit Planners, Inc.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to TrueWealth Advisors, LLC and
the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services. Our investment advice is
tailored to meet our clients' needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. We will use the information
we gather to develop a strategy that enables our firm to give you continuous and focused investment
advice and/or to make investments on your behalf. As part of our portfolio management services, we
may customize an investment portfolio for you according to your risk tolerance and investing
objectives. Once we construct an investment portfolio for you, we will monitor your portfolio's
performance on an ongoing basis and will rebalance the portfolio as required by changes in market
conditions and in your financial circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is granted in the investment advisory
agreement you sign with our firm and the appropriate trading authorization forms. You may limit our
discretionary authority (for example, limiting the types of securities that can be purchased or sold for
your account) by providing our firm with your restrictions and guidelines in writing with the exception of
securities purchased in our models.
As part of our portfolio management services, in addition to other types of investments (see
disclosures below in this section), we may invest your assets according to one or more
model portfolios developed by our firm. These models are designed for investors with varying degrees
of risk tolerance ranging from a more aggressive investment strategy to a more conservative
investment approach. Clients whose assets are invested in model portfolios may not set restrictions on
the specific holdings or allocations within the model, nor the types of securities that can be purchased
in the model. Nonetheless, clients may impose restrictions on investing in certain securities or types of
securities in their account. In such cases, this may prevent a client from investing in certain models
that are managed by our firm.
We may also provide portfolio management using model portfolios available on a platform operated by
Orion. Orion offers our firm access to models from well-known asset managers and institutional
strategists through a robust model marketplace. Through Orion, we are able to analyze and subscribe
to various model portfolios to be utilized in our client accounts. Once we assign a model to a client’s
account, we will receive an initial model allocation and will determine the trades to place in our client’s
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account. As model managers update their allocation, we will receive model allocation changes to any
model we have subscribed to. We will either trade our client account to the new model or maintain the
current allocation. The third party model manager does not have discretion or the ability to trade our
client’s account. We retain discretion to select and change the model for our client’s account and the
securities to be traded in the account.
Clients who have engaged us for portfolio management services may receive complimentary financial
planning at no additional cost.
We may also offer non-discretionary portfolio management services. If you enter into non-discretionary
arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf
of your account. You have an unrestricted right to decline to implement any advice provided by our firm
on a non-discretionary basis.
We provide an additional service for accounts not directly held at the custodian but where we do have
discretion and may leverage an Order Management System to implement asset allocation or
rebalancing strategies on behalf of the client. These are primarily 401(k) accounts, 403(b), and other
retirement plans, and other assets we do not custody. We regularly review the current holdings and
available investment options in these accounts, monitor the accounts, rebalance, and implement our
strategies as necessary. We charge an annual fee for services provided to held away accounts, which
is deducted from an account under our portfolio management service on a monthly basis in arrears or
by other means such as invoicing. Fees are based on the assets within these accounts, and are
charged according to our standard fee schedule, according to the average daily balance of the
previous month as valued by the account custodian.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We offer recommendations on ESG (Environmental, Social and Governance issues) investing for
clients who require such objectives and outcomes.
At True Wealth Advisors we offer investment portfolios to help clients align their investments with
their faith.
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We construct our values-based portfolios using a strategic asset allocation approach to risk and
reward, ranging from conservative to aggressive options. We primarily use exchange -traded funds
(ETFs) and mutual funds. Some of these funds use specific values-based criteria, while others do
not. Detailed information about each fund is available in its prospectus. While we aim to offer portfolios
that align with Christian-based values, we understand that not everyone may agree with our
assessment.
We may use third-party research, software, and other tools to help design our portfolios. At this time,
we include funds primarily invested in U.S. Government or agency securities without restriction.
We review each portfolio quarterly and make changes based on our assessment. We can’t guarantee
they’ll outperform the market, and the funds we use may have higher expenses than others within
their representative market segment.
Our goal is to provide faith-aligned investment options for clients who want their financial decisions
to reflect their values.
Financial Planning Services and Consulting Services
We offer financial planning and consulting services which typically involve providing a variety of
advisory services to clients regarding the management of their financial resources based upon an
analysis of their individual needs. The areas we address may include, but are not limited to: education
planning, asset allocation, debt management, distribution planning, tax planning, business succession
planning, accumulation goals, financial planning, retirement planning, estate planning, and budget and
cash flow analysis.
Our recommendations are based on your stated goals, objectives, time horizon, and financial
information you provide to our firm. You have the right to accept or reject our recommendations, and
you may choose any firm to assist you with implementing our recommendations. While we endeavor at
all times to offer our clients specialized services at reasonable costs, the fees charged by other
advisers for comparable services may be lower than the fees charged by our firm.
Selection of Other Advisers
We may recommend that you use the services of a third-party money manager ("TPMM") to manage
all, or a portion of, your investment portfolio. After gathering information about your financial situation
and objectives, we may recommend that you engage a specific TPMM or investment program. Factors
that we take into consideration when making our recommendation(s) include, but are not limited to, the
following: the TPMM's performance, methods of analysis, fees, your financial needs, investment goals,
risk tolerance, and investment objectives. We will monitor the TPMM(s)' performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority
over your account. We will assume discretionary authority to hire and fire TPMM(s) and/or reallocate
your assets to other TPMM(s) where we deem such action appropriate.
Solicitor (Referral) Program
We may act in a “solicitor” capacity for a TPMM program available to our clients. When acting as a
solicitor for the TPMM Program neither TrueWealth nor its investment advisor representative provides
investment advisory services in relation to the TPMM program. Instead, the investment advisor
representative will assist the client in selecting one or more TPMM programs believed to be suitable
based on the client’s stated financial situation, investment objectives, and financial goals. In the
solicitor program we maintain an agreement with the TPMM for providing client referrals. In these
cases, we receive referral fees for making the referral, which are generally referred to as “Solicitor
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Fees”. In most cases the solicitor fees are calculated as a percentage of the client assets that the
TPMM manages; however, there may be instances where the Solicitor Fees are determined in some
other fashion. The solicitor fees are disclosed to clients and prospective clients in accordance with
Rule 206(4)-1 under the Investment Advisers Act of 1940, as amended (the “Advisers Act”), which
governs the payment of fees for client referrals.
When we act as a solicitor for a TPMM program, the client will receive a written solicitor disclosure
statement describing the nature of our relationship with the TPMM program, if any; the terms of our
compensation arrangement with the TPMM program, including a description of the compensation we
will receive for referring a client to the TPMM program; and the amount, if any, the client will be
charged, in addition to the advisory fee the client pays to the TPMM as a result of our referral to the
TPMM program, if applicable. As of the date of this brochure, we currently hold a solicitation
arrangement with City National Rochdale
Pension Consulting Services
When delivering ERISA fiduciary services, TrueWealth will perform those services to the plan as a
fiduciary under ERISA Section 3(21) and will act in good faith and with the degree of diligence, care
and skill that a prudent person rendering similar services would exercise under similar circumstances.
When providing any ERISA fiduciary services, TrueWealth will make recommendations to the Sponsor
and the Sponsor retains full discretionary authority or may outsource to another provider (as defined by
ERISA Section 3(38)) or control over assets available in the plan. ERISA fiduciary services can be
provided to plan participants; the plan participants maintain full discretionary authority and control over
their personal retirement accounts.
Sponsors may engage TrueWealth to perform the Retirement Plan Services by completing an ERISA
application that describes how TrueWealth will serve the plan and the fees to be charged for those
services. The application describes additional terms of the arrangement between TrueWealth and the
Sponsor, including services in addition to the retirement plan. By signing the application, the Sponsor
represents they have received sufficient information and determined that the Retirement Plan Services
selected are: (i) necessary for the operation of the plan and (ii) reasonable and appropriate based
upon the compensation to be paid for the Services. The Plan Sponsor must sign and complete the
application before TrueWealth performs any Retirement Plan Services.
In providing Retirement Plan Services, TrueWealth may establish a separate client relationship with
one or more plan participants, beneficiaries, or Sponsors. TrueWealth will not solicit services from plan
participants or beneficiaries when providing Retirement Plan Services to the plan. If TrueWealth is
providing Retirement Plan Services to a plan, TrueWealth may, when requested by a plan participant,
beneficiary, or Sponsor, arrange to provide services through a separate agreement that excludes any
investment advice on plan assets. If a plan participant or beneficiary desires to affect an IRA Rollover,
TrueWealth will obtain a signed disclosure from the plan participant. The plan participant retains final
authority to determine whether to affect the rollover.
TrueWealth benefits from the compensation paid to TrueWealth and will directly or indirectly receive a
portion of the fees and other compensation paid by Retirement Plan Services clients. Those clients
may also use other products or services available from or through TrueWealth and in such case pay
additional compensation. This practice creates a conflict of interest that gives TrueWealth an incentive
to recommend Retirement Plan Services based on the compensation received. TrueWealth addresses
these conflicts through disclosure(s) in this brochure and additional disclosures concerning
compensation we receive, directly or indirectly. TrueWealth will also offset or refund additional
compensation when required by law.
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As part of our investment advisory services, TrueWealth can make recommendations to plan
participants regarding the rollover of employer-sponsored retirement plan assets. In the case where
TrueWealth recommends a retirement plan rollover into a TrueWealth advisory account, TrueWealth
will earn a portion of the advisory fee. This presents a conflict of interest because TrueWealth has an
economic incentive to recommend you rollover your retirement plan into an advisory program account.
Plan participants are under no obligation to rollover retirement plan assets to an IRA and should
carefully consider all relevant factors, such as penalty-free withdrawals, whether loans are permitted,
legal protections, required minimum distributions, fees and expenses, service levels, available
investment options, employer stock considerations, and state taxes. Participants of employer-
sponsored retirement plans typically have four options upon termination of service from the sponsoring
company: (1) leave the assets in the current employer’s plan, if permitted; (2) rollover assets to a new
employer’s retirement plan, if available and rollovers are permitted; (3) rollover assets to an Individual
Retirement Account (IRA); and (4) withdraw funds from employer plan (subject to taxes and penalties).
Plan participants may implement a combination of available options.
SIMPLE IRA Plan Services
TrueWealth Advisors may assist employers with the establishment and servicing of SIMPLE IRA
retirement plans. These services may include assisting plan sponsors with plan implementation,
selection of an investment platform, creation of investment menus, and providing participant education
or enrollment assistance.
In certain cases, SIMPLE IRA plans may be established through third-party providers such as
American Funds (Capital Group) or other retirement plan platforms. Investment options available within
these plans may be limited to mutual funds or other investments made available by the plan provider.
Wrap Fee Program
We do not participate in any wrap fee program.
Types of Investments
We offer advice on equity securities, mutual funds, exchange traded funds ("ETFs"), variable
annuities. Additionally, we may advise you on various types of investments based on your stated goals
and objectives. We may also provide advice on any type of investment held in your portfolio at the
inception of our advisory relationship.
As of December 2025, we provide continuous management services for $543,075,170 in client assets
on a discretionary basis and $4,423,604 on a non-discretionary basis.
Item 5 Fees and Compensation
Portfolio Management Services
Our fee for portfolio management services is based on a percentage of the assets in your account and
is set forth in the following annual fee schedule:
Annual Fee Schedule
Assets Under Management
Annual Fee
Under $500,000
1.30%
$500,001 - $1,000,000
1.15%
$1,000,001 - $3,000,000
1.00%
$3,000,001 - $5,000,000
0.85%
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$5,000,001 - $10,000,000
0.70%
Over $10,000,001
0.55%
Our annual portfolio management fee is a tiered schedule billed and payable, monthly, based on the
average daily balance in arrears. If the portfolio management agreement is executed at any time other
than the first day the month, our fees will apply on a pro rata basis, which means that the advisory fee
is payable in proportion to the number of days in the month for which you are a client. Our advisory fee
is negotiable, depending on individual client circumstances.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee
based on the available breakpoints in our fee schedule stated above.
For portfolio management services using model portfolios on the Orion platform, you will pay our
standard portfolio management fee and will also pay a subscription fee of up to 0.70% depending on
the model portfolio we select for your account. Your total advisory fee will not exceed 2% annually.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when you have given our firm written authorization
permitting the fees to be paid directly from your account. Further, the qualified custodian will deliver an
account statement to you at least quarterly. These account statements will show all disbursements
from your account. You should review all statements for accuracy.
We will charge an annual fee for services provided to held away accounts, which will be deducted from
an account under our portfolio management service on a monthly basis in arrears. Fees are based on
the assets within these accounts and are charged according to the client’s investment advisory
agreement and the valuation of the accounts average daily balance as valued by the account
custodian.
You may terminate the portfolio management agreement upon 30 days written notice. You will incur a
pro rata charge for services rendered prior to the termination of the portfolio management agreement,
which means you will incur advisory fees only in proportion to the number of days in the month for
which you are a client. If you have pre-paid advisory fees that we have not yet earned, you will receive
a prorated refund of those fees.
Financial Planning and Consulting Services
We offer financial planning and consulting services on both a fixed fee basis and an hourly fee basis.
Our fixed fees are negotiable and range between $500 and $10,000 depending on the scope and
complexity of the services rendered. For fixed fees the first half of the estimated fee is due in advance
of services rendered with the remaining balance payable upon completion of the contracted
services. Our hourly fee is $250 and is payable as invoiced. Our fees are negotiable depending upon
the complexity and scope of the services rendered. We will provide you with an estimate of the total
time/cost at the start of the advisory relationship. In limited circumstances, the cost/time could
potentially exceed the initial estimate. In such cases, we will notify you and request that you approve
the additional fee. All terms of our engagement will be evidenced in the agreement that you sign with
our firm. Under no circumstances will we require prepayment of a fee in excess of $1,200 for services
not performed within six months of the advanced payment.
You may terminate the agreement by providing written notice. You will incur a pro rata charge for
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services rendered prior to the termination of the agreement. However, if you have pre-paid advisory
fees that we have not yet earned, you will receive a prorated refund of those fees.
Selection of Other Advisers
Advisory fees charged by TPMMs are separate and apart from our advisory fees. Assets managed by
TPMMs will be included in calculating our advisory fee, which is based on the fee schedule set forth in
the Portfolio Management Services section in this brochure. Advisory fees that you pay to the TPMM
are established and payable in accordance with the brochure provided by each TPMM to whom you
are referred. These fees may or may not be negotiable. You should review the recommended TPMM's
brochure and take into consideration the TPMM's fees along with our fees to determine the total
amount of fees associated with this program.
You may be required to sign an agreement directly with the recommended TPMM(s). You may
terminate your advisory relationship with the TPMM according to the terms of your agreement with the
TPMM. You should review each TPMM's brochure for specific information on how you may terminate
your advisory relationship with the TPMM and how you may receive a refund, if applicable. You should
contact the TPMM directly for questions regarding your advisory agreement with the TPMM. Our
contract with the TPMM will allow us to terminate the relationship with the TPMM with discretion.
Pension Consulting Services
TrueWealth offers advisory services for employer-sponsored retirement plans that are designed to
assist plan sponsors (“Sponsors”). TrueWealth may also assist with enrollment and investment
education to plan participants and beneficiaries. TrueWealth charges a maximum fee of 1.3% of plan
assets for the Retirement Plan Services, as described in this brochure and the ERISA Master Account
Application (“Application”). Retirement Plan Services include services considered fiduciary services
under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), or comparable
state laws.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through whom your account transactions are executed. We do not
share in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or
custodian. To fully understand the total cost you will incur, you should review all the fees charged by
mutual funds, exchange traded funds, our firm, and others. For information on our brokerage practices,
refer to the Brokerage Practices section of this brochure.
If a client participates in a SIMPLE IRA plan established through a third-party retirement plan provider,
participants will incur expenses associated with the underlying mutual funds available within the plan.
These expenses include internal management fees, administrative expenses, and other costs
described in the fund prospectuses. In addition, the plan provider may charge administrative or
custodial fees associated with maintaining the retirement plan accounts. These fees are separate from
and in addition to the advisory fees charged by our firm.
Compensation for the Sale of Securities or Other Investment Products
Certain persons providing investment advice on behalf of our firm may be registered representatives
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with Cetera Wealth Services, LLC, a securities broker-dealer, and a member of the Financial Industry
Regulatory Authority and the Securities Investor Protection Corporation. In their capacity as registered
representatives, these persons receive compensation in connection with the purchase and sale of
securities or other investment products, including asset-based sales charges, service fees or 12b-1
fees, for the sale or holding, of mutual funds. Compensation earned by these persons in their
capacities as registered representatives is separate and in addition to our advisory fees. This practice
presents a conflict of interest because persons providing investment advice to advisory clients on
behalf of our firm who are registered representatives have an incentive to recommend investment
products based on the compensation received rather than solely based on your needs. Persons
providing investment advice to advisory clients on behalf of our firm can select or recommend mutual
fund investments in share classes that pay 12b-1 fees when clients are eligible to purchase share
classes of the same funds that do not pay such fees and are less expensive. This presents a conflict of
interest. TrueWealth Advisors, LLC does not receive any 12b-1 fees from mutual fund firms and
strives to choose the low-cost option whenever it fits the client’s investment objectives.
Persons providing investment advice are investment adviser representatives with TrueWealth
Advisors, LLC and may be registered representatives with Cetera Wealth Services, LLC, (CRD #
13572). Refer to Item 10- Other Financial Industry Activities and Affiliations for further information.
Financial Advisors with TrueWealth Advisors, LLC. may receive additional compensation from Cetera
Wealth Services, LLC, such as reduced or paid costs for conferences and other incentives based on
broker dealer production. This is disclosed in each advisor’s ADV 2B for the advisors that are affiliated
with the broker dealer.
Persons providing investment advice on behalf of our firm may be licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of a capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals including high net worth individuals, pension and
profit-sharing plans (but not the plan participants), charitable organizations, and corporations or other
businesses entities.
In general, we do not require a minimum dollar amount to open and maintain an advisory account. We
may also combine account values for you and your minor children, joint accounts with your spouse,
and other types of related accounts to household the accounts.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
We may use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Charting Analysis - involves the gathering and processing of price and volume pattern information for
a particular security, sector, broad index or commodity. This price and volume pattern information is
analyzed. The resulting pattern and correlation data is used to detect departures from expected
performance and diversification and predict future price movements and trends.
Risk: Our charting analysis may not accurately detect anomalies or predict future price movements.
Current prices of securities may reflect all information known about the security and day-to-day
changes in market prices of securities may follow random patterns and may not be predictable with
any reliable degree of accuracy.
Technical Analysis - involves studying past price patterns, trends, and interrelationships in the
financial markets to assess risk-adjusted performance and predict the direction of both the overall
market and specific securities.
Risk: The risk of market timing based on technical analysis is that our analysis may not accurately
detect anomalies or predict future price movements. Current prices of securities may reflect all
information known about the security and day-to-day changes in market prices of securities may follow
random patterns and may not be predictable with any reliable degree of accuracy.
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company and its industry. The
resulting data is used to measure the true value of the company's stock compared to the current
market value.
Risk: The risk of fundamental analysis is that information obtained may be incorrect and the analysis
may not provide an accurate estimate of earnings, which may be the basis for a stock's value. If
securities prices adjust rapidly to new information, utilizing fundamental analysis may not result in
favorable performance.
Cyclical Analysis - a type of technical analysis that involves evaluating recurring price patterns and
trends. Economic/business cycles may not be predictable and may have many fluctuations between
long-term expansions and contractions.
Risk: The lengths of economic cycles may be difficult to predict with accuracy and therefore the risk of
cyclical analysis is the difficulty in predicting economic trends and consequently the changing value of
securities that would be affected by these changing trends.
Modern Portfolio Theory - a theory of investment which attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected
return, by carefully diversifying the proportions of various assets.
Risk: Market risk is that part of a security's risk that is common to all securities of the same general
class (stocks and bonds) and thus cannot be eliminated by diversification.
Long-Term Purchases - securities purchased with the expectation that the value of those securities
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will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in the
long-term which may not be the case. There is also the risk that the segment of the market that you are
invested in or perhaps just your particular investment will go down over time even if the overall
financial markets advance. Purchasing investments long-term may create an opportunity cost -
"locking-up" assets that may be better utilized in the short-term in other investments.
Short-Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
Risk: Using a short-term purchase strategy generally assumes that we can predict how financial
markets will perform in the short-term which may be very difficult and will incur a disproportionately
higher amount of transaction costs compared to long-term trading. There are many factors that can
affect financial market performance in the short-term (such as short-term interest rate changes, cyclical
earnings announcements, etc.) but may have a smaller impact over longer periods of times.
ESG Investing - ESG Investing maintains a focus on Environmental, Social, and Governance issues.
ESG investing may be referred to in many different ways, such as sustainable investing, socially
responsible investing, and impact investing. ESG practices can include, but are not limited to,
strategies that select companies based on their stated commitment to one or more ESG factors; for
example, companies with policies aimed at minimizing their negative impact on the environment, social
issues, or companies that focus on governance principles and transparency. ESG practices may also
entail screening out companies in certain sectors or that, in the view of the investor, demonstrate poor
management of ESG risks and opportunities or are involved in issues that are contrary to the investor's
own principals. ESG portfolios are designed to align with the investor’s objectives and outcomes. This
does not mean that all companies the client invests in will meet these criteria. The overall goal is to
reduce exposure to companies outside of the stated objectives, but the client will still have exposure to
companies who do not meet these standards.
Risk: "ESG Investing" is not defined in federal securities laws, may be subjective, and may be defined
in different ways by different managers, advisers or investors. There is no SEC “rating” or “score” of
ESG investments that could be applied across a broad range of companies, and while many different
private ratings based on different ESG factors exist, they often differ significantly from each other.
Different managers may weight environmental, social, and governance factors differently. Some ESG
managers may consider data from third party providers which could include “scoring” and “rating” data
compiled to help managers compare companies. Some of the data used to compile third party ESG
scores and ratings may be subjective. Other data may be objective in principle, but are not verified or
reliable. Third party scores also may consider or weight ESG criteria differently, meaning that
companies can receive widely different scores from different third party providers. A portfolio
manager’s ESG practices may significantly influence performance. Because securities may be
included or excluded based on ESG factors rather than traditional fundamental analysis or other
investment methodologies, the account's performance may differ (either higher or lower) from the
overall market or comparable accounts that do not employ similar ESG practices. Some mutual funds
or ETFs that consider ESG may have different expense ratios than other funds that do not consider
ESG factors. Paying more in expenses will reduce the value of your investment over time.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial information, liquidity needs and other various suitability factors.
Your restrictions and guidelines may affect the composition of your portfolio. It is important that you
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notify us immediately with respect to any material changes to your financial circumstances, including
for example, a change in your current or expected income level, tax circumstances, or employment
status.
We will not perform quantitative or qualitative analysis of individual securities. Instead, we will advise
you on how to allocate your assets among various asset classes of securities or through the use of
third-party money managers. We primarily rely on our investment model portfolios and strategies
developed by our in-house investment team, and we may also recommend third party money
managers and their portfolio managers if it is warranted. We may replace/recommend replacing a third-
party money manager if there is a significant deviation in characteristics or performance from the
stated strategy and/or benchmark.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Custodians and broker-dealers must report the cost basis of equities acquired in client accounts. Your
custodian will default to the First-In First-Out ("FIFO") accounting method for calculating the cost basis
of your investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm immediately and we will alert your account custodian
of your individually selected accounting method. Decisions about cost basis accounting methods will
need to be made before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential loses. The
following risks may not be all-inclusive but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price, or it may not be possible to sell
the investment at all.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer’s securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client’s future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
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Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
unforeseen event, for example, the loss of your job. This may force you to sell investments that you
were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired or are nearing retirement.
Recommendation of Particular Types of Securities
We primarily recommend exchange traded funds ("ETFs"), mutual funds, and equities (stocks).
However, we may advise on other types of investments as appropriate for you since each client has
different needs and different tolerance for risk. Each type of security has its own unique set of risks
associated with it and it would not be possible to list here all of the specific risks of every type of
investment. Even within the same type of investment, risks can vary widely. However, in very general
terms, the higher the anticipated return of an investment, the higher the risk of loss associated with the
investment.
A description of the types of securities we may recommend to you and some of their inherent risks are
provided below.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and the overall health of the economy. In general, larger, better established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") are but the
mere size of an issuer is not, by itself, an indicator of the safety of the investment.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. A tracking error is the realized difference between the
performance of a fund and the performance of the index to which it is benchmarked. In addition, for
leveraged and inverse ETFs that seek to track the performance of their underlying indices or
benchmarks on a daily basis, mathematical compounding may prevent the ETF from correlating with
performance of its benchmark. In addition, an ETF may not have investment exposure to all of the
securities included in its Underlying Index, or its weighting of investment exposure to such securities
may vary from that of the Underlying Index. Some ETFs may invest in securities or financial
instruments that are not included in the Underlying Index, but which are expected to yield similar
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performance.
Bonds: Corporate debt securities (or "bonds") are typically safer investments than equity securities,
but their risk can also vary widely based on: the financial health of the issuer; the risk that the issuer
might default; when the bond is set to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same rate of return.
Municipal Securities: Municipal securities, while generally thought of as safe, can have significant
risks associated with them including, but not limited to: the credit worthiness of the governmental entity
that issues the bond; the stability of the revenue stream that is used to pay the interest to the
bondholders; when the bond is due to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same amount of interest or yield to maturity.
Money Market Funds: A money market fund is technically a security. The fund managers attempt to
keep the share price constant at $1/share. However, there is no guarantee that the share price will stay
at $1/share. If the share price goes down, you can lose some or all of your principal. The U.S.
Securities and Exchange Commission ("SEC") notes that "While investor losses in money market
funds have been rare, they are possible." In return for this risk, you should earn a greater return on
your cash than you would expect from a Federal Deposit Insurance Corporation ("FDIC") insured
savings account (money market funds are not FDIC insured). Next, money market fund rates are
variable. In other words, you do not know how much you will earn on your investment next month. The
rate could go up or go down. If it goes up, that may result in a positive outcome. However, if it goes
down and you earn less than you expected to earn, you may end up needing more cash. A final risk
you are taking with money market funds has to do with inflation. Because money market funds are
considered to be safer than other investments like stocks, long-term average returns on money market
funds tends to be less than long term average returns on riskier investments. Over long periods of
time, inflation can eat away at your returns.
Variable Annuities: A variable annuity is a form of insurance where the seller or issuer (typically an
insurance company) makes a series of future payments to a buyer (annuitant) in exchange for the
immediate payment of a lump sum (single-payment annuity) or a series of regular payments (regular
payment annuity). The payment stream from the issuer to the annuitant has an unknown duration
based principally upon the date of death of the annuitant. At this point, the contract will terminate, and
the remainder of the funds accumulated forfeited unless there are other annuitants or beneficiaries in
the contract. Annuities can be purchased to provide an income during retirement. Unlike fixed annuities
that make payments in fixed amounts or in amounts that increase by a fixed percentage, variable
annuities, pay amounts that vary according to the performance of a specified set of investments,
typically bond and equity mutual funds. Many variable annuities typically impose asset-based sales
charges or surrender charges for withdrawals within a specified period. Variable annuities may impose
a variety of fees and expenses, in addition to sales and surrender charges, such as mortality and
expense risk charges; administrative fees; underlying fund expenses; and charges for special features,
all of which can reduce the return. Earnings in a variable annuity do not provide all the tax advantages
of 401(k)s and other before-tax retirement plans. Once the investor starts withdrawing money from
their variable annuity, earnings are taxed at the ordinary income rate, rather than at the lower capital
gains rates applied to other non-tax-deferred vehicles which are held for more than one year. Proceeds
of most variable annuities do not receive a "step-up" in cost basis when the owner dies like stocks,
bonds and mutual funds do. Some variable annuities offer "bonus credits." These are usually not free.
In order to fund them, insurance companies typically impose mortality and expense charges and
surrender charge periods. In an exchange of an existing annuity for a new annuity (so-called 1035
exchanges), the new variable annuity may have a lower contract value and a smaller death benefit;
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may impose new surrender charges or increase the period of time for which the surrender charge
applies; may have higher annual fees.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
Registrations with Broker-Dealer
Certain persons providing investment advice on behalf of our firm may be registered representatives
with Cetera Wealth Services, LLC,. (CRD # 13572), a securities broker-dealer, and a member of the
Financial Industry Regulatory Authority and the Securities Investor Protection Corporation. See
the Fees and Compensation section in this brochure for more information on the compensation
received by registered representatives who are affiliated with our firm.
Registrations with Registered Investment Advisor
Persons providing investment advice are investment adviser representatives with TrueWealth
Advisors, LLC and may be registered representatives with Cetera Wealth Services, LLC, (CRD #
13572). Refer to Item 5-Fees and Compensation section in this brochure for more information.
Licensed Insurance Agents
Persons providing investment advice on behalf of our firm may be licensed as insurance agents. These
persons will earn commission-based compensation for selling insurance products, including insurance
products they sell to you. Insurance commissions earned by these persons are separate from our
advisory fees. Clients are under no obligation to purchase insurance or annuity products through a
TrueWealth Advisor investment advisor. See the Fees and Compensation section in this brochure for
more information on the compensation received by insurance agents who are affiliated with our firm.
Recommendation of Other Advisers
We may recommend that you use a third-party money manager ("TPMM") based on your needs and
suitability. We will not receive separate compensation, directly or indirectly, from the TPMM for
recommending that you use their services. Moreover, we do not have any other business relationships
with the recommended TPMM(s). Refer to the Advisory Business section above for additional
disclosures on this topic.
Other Affiliations
We are affiliated with Sievers & Company, PC. In limited certain circumstances, we will recommend
Sievers & Company, PC if it is warranted. Our advisory services are separate and distinct from the
compensation paid to Sievers & Company, PC. This affiliated firm is otherwise regulated by the
professional organizations to which it belongs and must comply with the rules of those organizations.
These rules may prohibit paying or receiving referral fees to or from investment advisers that are not
members of the same organization.
Referral arrangements with an affiliated entity present a conflict of interest for us because we may
have a direct or indirect financial incentive to recommend an affiliated firm’s services. While we believe
that compensation charged by an affiliated firm is competitive, such compensation may be higher than
fees charged by other firms providing the same or similar services. You are under no obligation to use
the services of any firm we recommend, whether affiliated or otherwise, and may obtain comparable
services and/or lower fees through other firms.
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Jason Sims and Paul Marks are managing members of JP Properties, LLC which owns two office
buildings. Their duties as managing members of JP Properties, LLC does not create a conflict of
interest to this provision of advisory services through TrueWealth Advisors, LLC. Services of this LLC
are no to offered to clients. Refer to Requirements for State-Registered Advisers and the Part 2B for
background information about our principal executive officers, management personnel and those
giving advice on behalf of our firm.
Paul Marks is a Managing director of Fluera Holdings, LLC., a retirement plan participant engagement
software.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated
with our firm shall have priority over your account in the purchase or sale of securities and will trade
after clients unless they participate alongside clients in a block trade. Our firm or associated persons
will not receive preferential treatment in any block trade transactions.
Block Trading
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("block trading"). Refer to the
Brokerage Practices section in this brochure for information on our block trading practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To eliminate this conflict of interest, it is
our policy that neither our firm nor persons associated with our firm shall have priority over your
account in the purchase or sale of securities.
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Item 12 Brokerage Practices
We recommend the brokerage and custodial services of Charles Schwab and Co., Inc. (hereinafter,
"Custodian", "Schwab", and /or "Charles Schwab"). Your assets must be maintained in an account at a
“qualified custodian,” generally a broker-dealer or bank. In recognition of the value of the services the
Custodian provides, you may pay higher commissions and/or trading costs than those that may be
available elsewhere.
We seek to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, the most favorable compared to other available providers and their services.
We consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Economic Benefits
As a registered investment adviser, we have access to the institutional platform of your account
custodian. As such, we will also have access to research products and services from your account
custodian and/or other brokerage firms. These products may include financial publications, information
about particular companies and industries, research software, and other products or services that
provide lawful and appropriate assistance to our firm in the performance of our investment decision-
making responsibilities. Such research products and services are provided to all investment advisers
that utilize the institutional services platforms of these firms and are not considered to be paid for with
soft dollars. However, you should be aware that the commissions charged by a particular broker for a
particular transaction or set of transactions may be greater than the amounts another broker who did
not provide research services or products might charge.
Schwab - Your Custody and Brokerage Costs
For our clients’ accounts it maintains, Schwab generally does not charge you separately for custody
services but is compensated by charging you commissions or other fees on trades that it executes or
that settle into your Schwab account. Schwab’s commission rates and/or asset-based fees applicable
to our client accounts were negotiated based on our commitment to maintain a certain amount of our
clients’ assets at Schwab. This commitment benefits you because the overall commission rates and/or
asset-based fees you pay are lower than they would be if we had not made the commitment. In
addition to commission rates and/or asset-based fees Schwab charges you a flat dollar amount as a
“prime broker” or “trade away” fee for each trade that we have executed by a different broker-dealer
but where the securities bought or the funds from the securities sold are deposited (settled) into your
Schwab account. These fees are in addition to the commissions or other compensation you pay the
executing broker-dealer. Because of this, in order to minimize your trading costs, we have Schwab
execute most trades for your account.
Schwab Advisor Services
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving
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independent investment advisory firms like us. They provide us and our clients with access to its
institutional brokerage – trading, custody, reporting and related services – many of which are not
typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients’ accounts while others help us
manage and grow our business. Schwab’s support services are generally available on an unsolicited
basis (we don’t have to request them) and at no charge to us.
Services that Benefit You
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
Services that May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We
may use this research to service all or some substantial number of our clients’ accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
statements);
• facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• provide pricing and other market data; facilitates payment of our fees from our clients’ accounts;
and
• assist with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
• educational conferences and events;
• technology, compliance, legal, and business consulting;
• publications and conferences on practice management and business succession;
• access to employee benefits providers, human capital consultants and insurance providers;
• discount of up to $4,250 on PortfolioCenter® Reporting Software.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees. Schwab may also provide us with other benefits such as
occasional business entertainment of our personnel.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. These services may give us an incentive to recommend that you maintain your
account with Schwab based on our interest in receiving Schwab’s services that benefit our business
rather than based on your interest in receiving the best value in custody services and the most
favorable execution of your transactions. This is a potential conflict of interest. We believe, however,
that our selection of Schwab as custodian and broker is in the best interests of our clients. It is
primarily supported by the scope, quality and price of Schwab’s services (based on the factors
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discussed above – see “The Custodian and Broker We Use”) and not Schwab’s services that benefit
only us. We do not believe that maintaining our client's assets at Schwab for services presents a
material conflict of interest.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
We routinely require that you direct our firm to execute transactions through Charles Schwab. As such,
we may be unable to achieve the most favorable execution of your transactions and you may pay
higher brokerage commissions than you might otherwise pay through another broker-dealer that offers
the same types of services. Not all advisers require their clients to direct brokerage.
Persons providing investment advice on behalf of our firm who are registered representatives of Cetera
Wealth Services, LLC, would normally be required to recommend Cetera Wealth Services, LLC, to you
for brokerage services. These individuals are subject to applicable industry rules that restrict them from
conducting securities transactions away from Cetera Wealth Services, LLC, unless Cetera Wealth
Services, LLC, provides the representatives with written authorization to do so, which Cetera Wealth
Services, LLC, has done in this case. Therefore, although these individuals would generally be limited
to conducting securities transactions through Cetera Wealth Services, LLC, in this instance, as noted
above, they will generally recommend Charles Schwab. It may be the case that Charles Schwab
charges higher transaction costs and/or custodial fees than another broker charges for the same types
of services. However, if transactions were executed though Cetera Wealth Services, LLC, these
individuals (in their separate capacities as registered representatives of Cetera Wealth Services, LLC)
could earn commission-based compensation as a result of placing the recommended securities
transactions through Cetera Wealth Services, LLC, Cetera Wealth Services, LLC This practice would
present a conflict of interest because these registered representatives would have an incentive to
effect securities transactions for the purpose of generating commissions rather than solely based on
your needs. You may utilize the broker-dealer of your choice and have no obligation to purchase or sell
securities through such broker as we recommend. However, if you do not use the recommended
broker, we may not be able to accept your account. See the Fees and Compensation section in this
brochure for more information on the compensation received by registered representatives who are
affiliated with our firm.
Block Trades
We combine multiple orders for shares of the same securities purchased for discretionary advisory
accounts we manage (this practice is commonly referred to as "block trading"). We will then distribute a
portion of the shares to participating accounts in a fair and equitable manner. Generally, participating
accounts will pay a fixed transaction cost regardless of the number of shares transacted. In certain
cases, each participating account pays an average price per share for all transactions and pays a
proportionate share of all transaction costs on any given day. In the event an order is only partially
filled, the shares will be allocated to participating accounts in a fair and equitable manner, typically in
proportion to the size of each client’s order. Accounts owned by our firm or persons associated with
our firm may participate in block trading with your accounts; however, they will not be given preferential
treatment.
We do not block trade for non-discretionary accounts. Accordingly, non-discretionary accounts may
pay different costs than discretionary accounts pay. If you enter into non-discretionary arrangements
with our firm, we may not be able to buy and sell the same quantities of securities for you and you may
pay higher commissions, fees, and/or transaction costs than clients who enter into discretionary
arrangements with our firm.
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Item 13 Review of Accounts
Jason Sims, Managing Member, Chief Compliance Officer, and Investment Advisor
Representative, will monitor your accounts on an ongoing basis and will conduct account reviews at
least annually, to ensure the advisory services provided to you are consistent with your investment
needs and objectives. Additional reviews may be conducted based on various circumstances,
including, but not limited to: contributions and withdrawals; year-end tax planning; market moving
events; security specific events, and/or, changes in your risk/return objectives.
We will not provide you with additional or regular written reports. You will receive trade confirmations
and monthly or quarterly statements from your account custodian(s). You will receive trade
confirmations and monthly or quarterly statements from Charles Schwab and Co, Inc.
Jason Sims, Managing Member, Chief Compliance Officer and Investment Advisor Representative, will
review financial plans as needed, depending on the arrangements made with you at the inception of
your advisory relationship to ensure that the advice provided is consistent with your investment needs
and objectives. Generally, we will contact you periodically to determine whether any updates may be
needed based on changes in your circumstances. Changed circumstances may include, but are not
limited to marriage, divorce, birth, death, inheritance, lawsuit, retirement, job loss and/or disability,
among others. We recommend meeting with you at least annually to review and update your plan if
needed. Additional reviews will be conducted upon your request. Such reviews and updates may be
subject to our then current hourly rate. Written updates to the financial plan will be provided in
conjunction with the review. If you implement financial planning advice, you will receive trade
confirmations and monthly or quarterly statements from Charles Schwab and Co, Inc.
Item 14 Client Referrals and Other Compensation
Charles Schwab & Co., Inc. - Institutional
In addition, we receive an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients maintain
their accounts at Schwab. These products and services, how they benefit us, and the related conflicts
of interest are described above (see Item 12 - Brokerage Practices). The availability to us of Schwab's
products and services is not based on us giving particular investment advice, such as buying particular
securities for our clients.
As disclosed under the Fees and Compensation section in this brochure, persons providing investment
advice on behalf of our firm may be licensed insurance agents, and may be registered representatives
with Cetera Wealth Services, LLC, a securities broker-dealer, and a member of the Financial Industry
Regulatory Authority and the Securities Investor Protection Corporation. For information on the
conflicts of interest this presents, and how we address these conflicts, refer to the Fees and
Compensation section.
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals.
Refer to the Brokerage Practices section above for disclosures on research and other benefits we may
receive resulting from our relationship with your account custodian.
Compensation to Non-Advisory Personnel for Client Referrals
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TWA utilizies an advertising and referral program for investment professionals offered through The
Ramsey Solutions' SmartVestor program, (hereinafter, "SmartVestor") for client referrals within a
specific geographic region. SmartVestor is offered by Dave Ramsey, a media personality. Referred
prospects are not required nor obligated in any way to work with Harvest Investment Consultants. Our
financial professionals that choose to participate in SmartVestor, pay a monthly membership and
advertising fee for leads made available through the SmartVestor website. The monthly fee is not
contingent on a referral becoming a client or on the number of referrals that are received. SmartVestor
provides prospective clients with three to five potential investment professionals (Pros) located in the
individual's general geographic area. If more than five Pros are located within the specific market
assigned to the client's zip code, SmartVestor issues a random selection of five Pros to the prospective
client. Unless the prospective client opts out of having their contact information shared, each
SmartVestor Pro will generally contact a referred client within one business day of receiving the
contact information. If the prospective client opts out of sharing their contact information, the
prospective client determines whether to contact our firm from the investment professionals listed on
the website. SmartVestor's role is limited to facilitating an initial introduction between the prospective
clients and our firm. The SmartVestor program does not provide prospective clients with an
assessment of the merits or shortcomings of any particular investment professional or their investment
strategies.
SmartVestor is a lead generation service and does not provide investment advice. You will not pay
additional fees because of this referral arrangement. The selection of an investment adviser is
important and should not be based solely on advertising or referrals, including referrals from entities
affiliated with well-known personalities. Individuals that are referred to the firm through Dave Ramsey's
Ramsey Solutions are free to work with any investment adviser or financial professional of their
choosing. Generally, promoters receive payment if a referral becomes a client but in the case of
SmartVestor, the monthly membership and advertising fee are paid regardless of the number of
referrals the financial professional receives, and it is not based on whether or not the referred prospect
becomes a client. You do not pay additional fees because of our financial professional's participation in
the SmartVestor program.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from your accounts causes our
firm to exercise limited custody over your funds or securities. We do not have physical custody of any
of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or
other qualified custodian. You will receive account statements from the qualified custodian(s) holding
your funds and securities at least quarterly. The account statements from your custodian(s) will
indicate the amount of our advisory fees deducted from your account(s) each billing period. You should
carefully review account statements for accuracy.
Wire Transfer and/or Check-Writing Authority and/or Standing Letter of Authorization
Our firm, or persons associated with our firm, may affect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction. Such written authorization is known as a Standing Letter of
Authorization. An adviser with authority to conduct such third-party wire transfers or to sign checks on
a client's behalf has access to the client's assets, and therefore has custody of the client's assets in
any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
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1. You provide a written, signed instruction to the qualified custodian that includes the third party’s
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement and the appropriate trading authorization forms.
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. You may
specify investment objectives, guidelines, and/or impose certain conditions or investment parameters
for your account(s). For example, you may specify that the investment in any particular stock or
industry should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Refer to the Advisory
Business section in this brochure for more information on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitations to vote proxies.
Item 18 Financial Information
The firm nor its management has any financial condition that is likely to reasonably impair our ability to
meet contractual commitments to clients.
We do not take physical custody of client funds or securities, or serve as trustee or signatory for client
accounts, and we do not require the prepayment of more than $1,200 in fees six or more months in
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advance. Therefore, we are not required to include a financial statement with this brochure.
We have not filed a bankruptcy petition at any time in the past ten years.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset-based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee-based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer’s retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
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b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 70.5.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.
Your plan may allow you to hire us as the manager and keep the assets titled in the plan
name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
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