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FORM ADV PART 2 A
D I S C L O S U R E BROCHUR E
Office Address:
5391 Lakewood Ranch Blvd N
Suite 303
Sarasota, FL 34240
Tel: 941-753-3814
Fax: 941-755-7055
Website:
www.Truvestments.com
September 5, 2025
This brochure provides information about the qualifications and business practices of
Truvestments Capital LLC. Being registered as a registered investment adviser does not imply a
certain level of skill or training. If you have any questions about the contents of this brochure,
please contact us at 941-753-3814. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission, or by any state securities
authority.
Additional information about Truvestments Capital LLC (IARD#291297) is available on the
SEC’s website at www.adviserinfo.sec.gov
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
Material Changes since the Last Update
Since the last filing, the following material changes have been made:
• The Advisor manages a private fund. Please see Item 4 for additional details.
• Updates pursuant to the annual updating amendment
• Additional affiliation to another investment advisor (Spicer Wealth Management)
Full Brochure Available
This Firm Brochure being delivered is the complete brochure for the Firm.
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... 2
Annual Update ..................................................................................................................................................................... 2
Material Changes since the Last Update ................................................................................................................... 2
Full Brochure Available ................................................................................................................................................... 2
Item 3: Table of Contents ................................................................................................................... 4
Item 4: Advisory Business .................................................................................................................. 6
Firm Description ................................................................................................................................................................. 6
Types of Advisory Services ............................................................................................................................................. 6
Client Tailored Services and Client Imposed Restrictions ................................................................................ 7
Wrap Fee Programs ........................................................................................................................................................... 8
Client Assets under Management ................................................................................................................................ 8
Item 5: Fees and Compensation ........................................................................................................ 8
Method of Compensation and Fee Schedule ........................................................................................................... 8
Client Payment of Fees ..................................................................................................................................................... 9
Additional Client Fees Charged .................................................................................................................................... 9
Prepayment of Client Fees .............................................................................................................................................. 9
External Compensation for the Sale of Securities to Clients ............................................................................ 9
Item 6: Performance-Based Fees and Side-by-Side Management ...................................... 10
Sharing of Capital Gains ................................................................................................................................................. 10
Item 7: Types of Clients .................................................................................................................... 11
Description .......................................................................................................................................................................... 11
Account Minimums ........................................................................................................................................................... 11
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................... 11
Methods of Analysis ........................................................................................................................................................ 12
Investment Strategy ........................................................................................................................................................ 12
Security Specific Material Risks .................................................................................................................................. 12
Item 9: Disciplinary Information .................................................................................................... 14
Criminal or Civil Actions ................................................................................................................................................ 14
Administrative Enforcement Proceedings ............................................................................................................. 14
Self- Regulatory Organization Enforcement Proceedings ................................................................................. 14
Item 10: Other Financial Industry Activities and Affiliations ................................................ 14
Broker-Dealer or Representative Registration ...................................................................................................... 14
Futures or Commodity Registration ........................................................................................................................... 14
Material Relationships Maintained by this Advisory Business and Conflicts of Interest ..................... 14
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest .................. 14
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ................................................................................................................................................... 15
Code of Ethics Description ............................................................................................................................................ 15
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest. 16
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest 16
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest ..................................................................................................................... 16
Item 12: Brokerage Practices ......................................................................................................... 16
Factors Used to Select Broker-Dealers for Client Transactions .................................................................... 16
Aggregating Securities Transactions for Client Accounts ............................................................................... 17
Item 13: Review of Accounts ........................................................................................................... 18
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved ................................................................................................................................................................................ 18
Review of Client Accounts on Non-Periodic Basis .............................................................................................. 19
Content of Client Provided Reports and Frequency .......................................................................................... 19
Item 14: Client Referrals and Other Compensation ................................................................ 19
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of
Interest ................................................................................................................................................................................. 19
Advisory Firm Payments for Client Referrals ...................................................................................................... 21
Item 15: Custody ................................................................................................................................. 21
Account Statements ......................................................................................................................................................... 21
Item 16: Investment Discretion ..................................................................................................... 21
Discretionary Authority for Trading ........................................................................................................................ 21
Item 17: Voting Client Securities ................................................................................................... 22
Proxy Votes ......................................................................................................................................................................... 22
Item 18: Financial Information ...................................................................................................... 22
Balance Sheet ..................................................................................................................................................................... 22
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments
to Clients .............................................................................................................................................................................. 22
Bankruptcy Petitions during the Past Ten Years ................................................................................................ 22
Item 4: Advisory Business
Firm Description
Truvestments Capital LLC (“Tru” or “We”) is an investment adviser based in Sarasota,
Florida. We are organized as a limited liability company ("LLC") the laws of the State of
Florida. We have been providing investment advisory services since 2008. Tru is owned by
Truvestments Asset Management LLC and is indirectly owned by: Siriyanfah Williams LLC,
Elite Wealth Advisors LLC, and Demogronomics LLC.
Types of Advisory Services
ASSET MANAGEMENT
Tru offers discretionary and non-discretionary asset management services to advisory
Clients. Tru will offer Clients ongoing asset management services through determining
individual investment goals, time horizons, objectives, and risk tolerance. Investment
strategies, investment selection, asset allocation, portfolio monitoring and the overall
investment program will be based on the above factors.
Discretionary
When the Client provides Tru discretionary authority the Client will sign a limited trading
authorization or equivalent. Tru will have the authority to execute transactions in the
account without seeking Client approval on each transaction.
Non-Discretionary
When the Client elects to use Tru on a non-discretionary basis, Tru will determine the
securities to be bought or sold and the amount of the securities to be bought or sold.
However, Tru will obtain prior Client approval on each and every transaction before
executing any transaction.
SUB-ADVISORY SERVICES
Tru may act as a sub-adviser to other non-affiliated investments advisors (Primary Advisor)
who hire us to manage a portion or all of a client’s portfolio. The Primary Advisor must have
discretionary over the account and the ability to delegate that discretionary trading
authority to Tru. Tru will manage the assets according to agreed upon strategies between
Tru and Primary Advisor.
PRIVATE FUND ADVISOR SERVICES
Tru also serves as the investment manager to Truvestments Bitcoin Legacy Fund, LP, (herein
“Private Fund) a private investment partnership that applies all capital contributions
exclusively toward the acquisition and maintenance of a long-term Bitcoin Treasury. Details
of the Private Fund are provided through the respective offering documents, which include
a private placement memorandum, subscription document, limited partnership agreement
and all amendment documents (“Offering Documents”).
Tru has been appointed by Truvestments Digital Assets Management GP, LLC (herein “General
Partner”), an affiliated entity, to manage the Private Fund, pursuant to the provisions set forth in the
Private Fund’s Offering Documents. Tru does not tailor its services to individual investors in the
Private Fund nor provide individual investors with the right to specify, restrict or influence the
Private Fund’s investment objectives or any decisions.
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FINANCIAL PLANNING AND CONSULTING
Financial planning services include a comprehensive evaluation of an investor's current and
future financial state will be provided by using currently known variables to predict future
cash flows, asset values and withdrawal plans. Tru will use current net worth, tax liabilities,
asset allocation, and future retirement and estate plans in developing financial plans.
Typical topics reviewed in a financial plan may include but are not limited to:
• Financial goals: Based on an individual's or a family's clearly defined financial goals,
including funding a college education for the children, buying a larger home, starting
a business, retiring on time or leaving a legacy. Financial goals should be quantified
and set to milestones for tracking.
• Personal net worth statement: A snapshot of assets and liabilities serves as a
benchmark for measuring progress towards financial goals.
• Cash flow analysis: An income and spending plan determines how much can be set
aside for debt repayment, savings and investing each month.
• Retirement strategy: A strategy for achieving retirement independent of other
financial priorities. Including a strategy for accumulating the required retirement
capital and its planned lifetime distribution.
• Comprehensive risk management plan: Identify all risk exposures and provide the
necessary coverage to protect the family and its assets against financial loss. The risk
management plan includes a full review of life and disability insurance, personal
liability coverage, property and casualty coverage, and catastrophic coverage.
• Long-term investment plan: Include a customized asset allocation strategy based
on specific investment objectives and a risk profile. This investment plan sets
guidelines for selecting, buying and selling investments and establishing benchmarks
for performance review.
• Tax reduction strategy: Identify ways to minimize taxes on personal income to the
extent permissible by the tax code. The strategy should include identification of tax-
favored investment vehicles that can reduce taxation of investment income.
• Estate preservation: Help update accounts, review beneficiaries for retirement
accounts and life insurance, provide a second look at your current estate planning
documents, and prompt you to update your plan when the legal environment changes
or you have major life events such as a marriage, death, or births.
If a conflict of interest exists between the interests of Tru and the interests of the Client, the
Client is under no obligation to act upon Tru’s recommendation. If the Client elects to act on
any of the recommendations, the Client is under no obligation to affect the transaction
through Tru. Financial plans will be completed and delivered inside of ninety (90) days
contingent upon timely delivery of all required documentation.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities. Agreements may not be
assigned without written Client consent.
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Wrap Fee Programs
Tru does not sponsor any wrap fee programs.
Client Assets under Management
As of 12/31/2024, Tru provides continuous management services for $586,655,715 in assets on a
discretionary basis and $14,587,460 in assets on a non-discretionary basis.
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
Tru offers direct asset management services to advisory Clients. Tru charges an annual
investment advisory fee based on the total assets under management as follows:
Assets Under Management
$0 - $1,000,000
$1,000,001 - $3,000,000
$3,000,001 - $5,000,000
Over $5,000,000
Annual Fee
2.00%
1.75%
1.50%
1.35%
Quarterly Fee
.5000%
.4375%
.3750%
.3375%
This is a tiered or breakpoint fee schedule, the entire portfolio is charged the same asset
management fee. The annual fee is negotiable based upon certain criteria (e.g., historical
relationship, type of assets, anticipated future earning capacity, anticipated future additional
assets, dollar amounts of assets to be managed, related accounts, account composition,
negotiations with Clients, etc.). Fees are billed monthly or quarterly (based on Client
election) in advance based on the amount of assets managed as of the close of business on
the last business day of the previous billing period. If margin is utilized, the fees will be billed
based on the net asset value of the account Lower fees for comparable services may be
available from other sources.
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement with no obligation and without penalty. After the initial five (5)
business days, the agreement may be terminated by Tru with thirty (30) days written notice
to Client and by the Client at any time with written notice to Tru. For accounts opened or
closed mid-billing period, fees will be prorated based on the days services are provided
during the given period. All unpaid earned fees will be due to Tru. Additionally, all unearned
fees will be refunded to the Client. Client shall be given thirty (30) days prior written notice
of any increase in fees. Any increase in fees will be acknowledged in writing by both parties
before any increase in said fees occurs.
SUB-ADVISORY SERVICES FEES
Tru may engage with unaffiliated investment advisers pursuant to a duly executed Sub-
Advisory Services Agreement. Sub-advisory fees, as shown below, will be charged on the
total assets under management that the unaffiliated investment adviser brings to Tru and
are exclusive of the fees the Sub-advisor charges the Client. Fees are billed quarterly in
advance based on the amount of assets managed as of the close of business on the last
business day of the previous quarter. Tru shall be responsible for billing and collecting fees
for both Tru, and the Sub-advisor. Tru will remit the Sub-advisors fee to them.
Assets Under Management
$0 - $25,000,000
$25,000,001 - $75,000,000
Annual Fee
0.85%
0.70%
Quarterly Fee
.2125%
.1750%
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$75,000,001 - $150,000,000
Over $150,000,000
0.55%
0.50%
.1375%
.1250%
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement with no obligation and without penalty. Clients may terminate advisory
services with thirty (30) days written notice. For accounts opened or closed mid-billing
period, fees will be prorated based on the days services are provided during the given period.
All unpaid earned fees will be due to Tru. Additionally, all unearned fees will be refunded to
the Client. Client shall be given thirty (30) days prior written notice of any increase in fees.
Any increase in fees will be acknowledged in writing by both parties before any increase in
said fees occurs.
PRIVATE FUND ADVISOR SERVICES
The Private Fund pays Tru an annual management fee of 1.00% of assets managed, payable quarterly
in arrears. For more detailed information on the fees and compensation received by Tru and its
affiliates, please refer to the Fund’s offering documents. For Client assets placed in the private fund,
the Advisor will charge an advisory fee on the assets placed in the Fund.
FINANCIAL PLANNING AND CONSULTING
Tru charges an hourly fee for financial planning. Prior to the planning process the Client will
be provided an estimated plan fee. Services are completed and delivered inside of ninety (90)
days contingent upon timely delivery of all required documentation. Client may cancel within
five (5) business days of signing Agreement with no obligation and without penalty. If the
Client cancels after five (5) business days, any unearned fees will be refunded to the Client,
or any unpaid earned fees will be due to Tru. Tru reserves the right to waive the fee should
the Client implement the plan through Tru.
HOURLY FEES
Financial Planning Services are offered based on an hourly fee of $500 per hour. Fees
for financial plans are billed 50% in advance with the balance due upon plan delivery.
Client Payment of Fees
Fees for asset management services are deducted from a designated Client account to
facilitate billing or they may pay Tru directly. The Client must consent in advance to direct
debiting of their investment account.
Fees for financial plans will be billed to the Client and paid directly to Tru.
Additional Client Fees Charged
Custodians may charge brokerage commissions, transaction fees, and other related costs on
the purchases or sales of mutual funds, equities, bonds, options, margin interest, and
exchange-traded funds. Mutual funds, money market funds and exchange-traded funds also
charge internal management fees, which are disclosed in the fund’s prospectus. Tru does not
receive any compensation from these fees. All of these fees are in addition to the
management fee you pay to Tru. For more details on the brokerage practices, see Item 12 of
this brochure.
Prepayment of Client Fees
Tru does not require any prepayment of fees of more than $1,200 per Client and six months
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or more in advance.
Fees for financial plans are billed 50% in advance with the balance due upon plan delivery
Investment management fees are billed monthly or quarterly in advance.
If the Client cancels after five (5) business days, any unearned fees will be refunded to the
Client, or any unpaid earned fees will be due to Tru.
External Compensation for the Sale of Securities to Clients
Investment Advisor Representatives of Tru receive external compensation from sales of
investment-related products such as insurance as licensed insurance agents. This represents
a conflict of interest because it gives an incentive to recommend products based on the
commission received. This conflict is mitigated by disclosures, procedures, and Tru’s
fiduciary obligation to place the best interest of the Client first and Clients are not required
to purchase any products or services. Clients have the option to purchase these products
through another insurance agent of their choosing.
Investment Advisor Representatives of Tru receive external compensation from sales of
investment related services as Investment Advisor Representatives. This represents a
conflict of interest because it gives an incentive to recommend services based on the fee
amount received. This conflict is mitigated by disclosures, procedures, and Tru’s fiduciary
obligation to place the best interest of the Client first and Clients are not required to purchase
any services. Clients have the option to purchase these services through another investment
advisor representative of their choosing.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
Tru does not use a performance-based fee structure for assets in individually managed
accounts. Performance based compensation creates an incentive for Tru to recommend an
investment that may carry a higher degree of risk to the Client.
PRIVATE FUND ADVISOR SERVICES
The General Partner receives a performance allocation from the Fund. This incentive is 20.00% of
net performance, after respective allocations to the investors. Investors should refer to the Offering
Documents for details on the performance allocation.
Investors and Clients should understand that certain conflicts of interest exist due to performance-
based fee arrangements, which include the fact that a performance-based fee arrangement creates an
incentive for the Tru to recommend Clients invest in the Private Fund. Additionally, certain persons
of Tru, via their affiliation with the General Partner, has the potential for higher compensation for
assets places with the Private Fund. As disclosed above in Item 5, the Advisor will not charge an
advisory fee on Client assets placed in the Fund.
Who is a “Qualified Client”? – The Investment Advisers Act of 1940 (the “Advisers Act”), Rule 205-
3(d)(1) defines a “Qualified Client” who is financially sophisticated and meets one or more of the
following conditions:
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1. A Client is a natural person who, or a company that immediately after entering into the
contract has at least $1,100,000 under the management of the Advisor;
2. A Client is a natural person who or a company that, immediately prior to entering into the
contract, has a net worth (together, in the case of a natural person, with assets held jointly
with a spouse) of more than $2,200,000 at the time the contract is entered into.
Item 7: Types of Clients
Description
Tru generally provides investment advice to individuals, high net worth individuals, trusts,
estates, private funds, charitable organizations, corporations or business entities. Client
relationships vary in scope and length of service.
Account Minimums
Tru does not require a minimum to establish a relationship for individually managed accounts.
However, the Private Fund requires a minimum investment of $500,000.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis, technical analysis, charting,
and cyclical analysis. Investing in securities involves risk of loss that Clients should be
prepared to bear. Past performance is not a guarantee of future returns.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always
follow patterns and relying solely on this method may not take into account new patterns
that emerge over time.
Charting analysis strategy involves using and comparing various charts to predict long and
short-term performance or market trends. The risk involved in using this method is that only
past performance data is considered without using other methods to crosscheck data. Using
charting analysis without other methods of analysis would be making the assumption that
past performance will be indicative of future performance. This may not be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified,
can be leveraged to provide performance. The risks with this strategy are twofold: 1) the
markets do not always repeat cyclical patterns; and 2) if too many investors begin to
implement this strategy, then it changes the very cycles these investors are trying to exploit.
In developing a financial plan for a Client, Tru’s analysis may include cash flow analysis,
investment planning, risk management, tax planning and estate planning. Based on the
information gathered, a detailed strategy is tailored to the Client’s specific situation.
The main sources of information include financial newspapers and magazines, annual
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reports, prospectuses, and filings with the Securities and Exchange Commission.
Investment Strategy
The investment strategy for a specific Client is based upon the objectives stated by the Client
during consultations. The Client may change these objectives at any time by providing
written notice to Tru. Each Client executes a Client profile form or similar form that
documents their objectives and their desired investment strategy.
Other strategies may include long-term purchases and option writing (including covered
options, uncovered options or spreading strategies).
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment
risks and should discuss these risks with Tru:
• Market Risk: The prices of securities in which clients invest may decline in response to
certain events taking place around the world, including those directly involving the
companies whose securities are owned by a fund; conditions affecting the general
economy; overall market changes; local, regional or global political, social or economic
instability; and currency, interest rate and commodity price fluctuations. Investors
should have a long-term perspective and be able to tolerate potentially sharp declines in
market value.
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
•
Inflation Risk: When any type of inflation is present, a dollar today will buy more than a
dollar next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates
to fixed income securities.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties are
not.
• Management Risk: The advisor’s investment approach may fail to produce the intended
results. If the advisor’s assumptions regarding the performance of a specific asset class
or fund are not realized in the expected time frame, the overall performance of the client’s
portfolio may suffer.
• Equity Risk: Equity securities tend to be more volatile than other investment choices. The
value of an individual mutual fund or ETF can be more volatile than the market as a
whole. This volatility affects the value of the client’s overall portfolio. Small- and mid- cap
companies are subject to additional risks. Smaller companies may experience greater
volatility, higher failure rates, more limited markets, product lines, financial resources,
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and less management experience than larger companies. Smaller companies may also
have a lower trading volume, which may disproportionately affect their market price,
tending to make them fall more in response to selling pressure than is the case with larger
companies.
•
Investment Companies Risk: When a client invests in open end mutual funds or ETFs, the
client indirectly bears their proportionate share of any fees and expenses payable
directly by those funds. Therefore, the client will incur higher expenses, which may be
duplicative. In addition, the client’s overall portfolio may be affected by losses of an
underlying fund and the level of risk arising from the investment practices of an
underlying fund (such as the use of derivatives). ETFs are also subject to the following
risks: (i) an ETF’s shares may trade at a market price that is above or below their net
asset value or (ii) trading of an ETF’s shares may be halted if the listing exchange’s
officials deem such action appropriate, the shares are de-listed from the exchange, or the
activation of market-wide “circuit breakers” (which are tied to large decreases in stock
prices) halts stock trading generally. Adviser has no control over the risks taken by the
underlying funds in which client invests.
• Long-term purchases: Long-term investments are those vehicles purchased with the
intension of being held for more than one year. Typically the expectation of the
investment is to increase in value so that it can eventually be sold for a profit. In addition,
there may be an expectation for the investment to provide income. One of the biggest
risks associated with long-term investments is volatility, the fluctuations in the financial
markets that can cause investments to lose value.
• Trading risk: Investing involves risk, including possible loss of principal. There is no
assurance that the investment objective of any fund or investment will be achieved.
• Options Trading: The risks involved with trading options are that they are very time
sensitive investments. An options contract is generally a few months. The buyer of an
option could lose his or her entire investment even with a correct prediction about the
direction and magnitude of a particular price change if the price change does not occur
in the relevant time period (i.e., before the option expires). Additionally, options are less
tangible than some other investments. An option is a “book-entry” only investment
without a paper certificate of ownership.
• Trading on Margin: In a cash account, the risk is limited to the amount of money that has
been invested. In a margin account, risk includes the amount of money invested plus the
amount that has been loaned. As market conditions fluctuate, the value of marginable
securities will also fluctuate, causing a change in the overall account balance and debt
ratio. As a result, if the value of the securities held in a margin account depreciates, the
client will be required to deposit additional cash or make full payment of the margin loan
to bring account back up to maintenance levels. Clients who cannot comply with such a
margin call may be sold out or bought in by the brokerage firm.
• Digital Assets Risks - Digital assets are highly speculative and volatile investments that
may become illiquid at any time. Digital assets are loosely regulated. Clients could lose
the entire value of their investment in digital assets and is only suitable for Clients with
a high risk tolerance.
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Item 9: Disciplinary Information
Criminal or Civil Actions
Tru and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
Tru and its management have not been involved in administrative enforcement proceedings.
Self- Regulatory Organization Enforcement Proceedings
Tru and its management have not been involved in legal or disciplinary events that are
material to a Client’s or prospective Client’s evaluation of Tru or the integrity of its
management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Tru is not registered as a broker/dealer nor are Investment Advisor Representatives
registered representative of a broker/dealer.
Futures or Commodity Registration
Neither Tru nor its affiliated representatives are registered or have an application pending
to register as a futures commission merchant, commodity pool operator, or a commodity
trading advisor.
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Truvestments Asset Management, LLC, a holding company, is owned by: Siriyanfah
Williams LLC, Elite Wealth Advisors LLC, and Demogronomics LLC. Our advisory services
are separate and distinct from the compensation paid to our affiliates for their services. Referral
arrangements with an affiliated entity presents a conflict of interest for us because we may have a
direct or indirect financial incentive to recommend an affiliated firm's services. While we believe that
compensation charged by an affiliated firm is competitive, such compensation may be higher than
fees charged by other firms providing the same or similar services. You are under no obligation to
use the services of any firm we recommend, whether affiliated or otherwise, and may obtain
comparable services and/or lower fees through other firms.
We are also affiliated, through common control and ownership, with the following entities:
• Siriyanfah Williams LLC
• Demogronomics LLC
• Elite Wealth Advisors LLC
• Truvestments Holdings LLC
• Merchant Investment Management LLC
• Spicer Wealth Management
If you require the services of any of these entities, we will recommend that you use the
appropriate affiliate. Tru’s advisory services are separate and distinct from the
compensation paid to our affiliates for their services. Some affiliated firms may be otherwise
regulated by the professional organizations which they belong and must comply with the
rules of those organizations. These rules may prohibit paying or receiving referral fees to or
from investment advisers that are not members of the same organization.
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Investment Advisor Representatives of Tru may also be affiliated with other Investment
Advisors and/or as insurance agents. This practice represents a conflict of interest because
it gives them an incentive to refer Clients to a specific Investment Advisor or insurance
agency depending on the fee amount received. This conflict is mitigated by disclosures,
procedures and Tru’s fiduciary obligation to place the best interest of the Client first.
Moreover, Clients are not required to engage either Investment Advisor, it’s representatives
or agents if they do not wish to. More information on this can be found in the respective
Investment Advisor Representative’s Form U4 and ADV 2B.
General Partner
Truvestments Digital Assets Management GP, LLC, the General Partner of the Private Fund,
is an affiliate through common control with Tru. This creates a conflict of interest as Tru has
an incentive to recommend investments in the Private Fund, where management persons
will benefit financially through the performance allocation outlined in the Offering
Document. Prior to recommending Private Fund, Tru will validate that the Private Fund
aligns with the Client’s investment needs and objectives. There is no requirement for Tru to
recommend the Private Fund to Clients, nor are Clients obligated to invest.
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
Tru does not select or recommend other investment advisors.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
include employees and/or
The affiliated persons (affiliated persons
independent
contractors) of Tru have committed to a Code of Ethics (“Code”). The purpose of our Code is
to set forth standards of conduct expected of Tru affiliated persons and addresses conflicts
that may arise. The Code defines acceptable behavior for affiliated persons of Tru. The Code
reflects Tru and its supervised persons’ responsibility to act in the best interest of their
Client.
One area which the Code addresses is when affiliated persons buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our Clients. We do not
allow any affiliated persons to use non-public material information for their personal profit
or to use internal research for their personal benefit in conflict with the benefit to our Clients.
Tru’s policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other affiliated person, officer or director
of Tru may recommend any transaction in a security or its derivative to advisory Clients or
engage in personal securities transactions for a security or its derivatives if the advisory
representative possesses material, non-public information regarding the security.
Tru’s Code is based on the guiding principle that the interests of the Client are our top
priority. Tru’s officers, directors, advisors, and other affiliated persons have a fiduciary duty
to our Clients and must diligently perform that duty to maintain the complete trust and
confidence of our Clients. When a conflict arises, it is our obligation to put the Client’s
interests over the interests of either affiliated persons or the company.
The Code applies to “access” persons. “Access” persons are affiliated persons who have
access to non-public information regarding any Clients' purchase or sale of securities, or non-
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public information regarding the portfolio holdings of any reportable fund, who are involved
in making securities recommendations to Clients, or who have access to such
recommendations that are non-public.
Tru will provide a copy of the Code of Ethics to any Client or prospective Client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest
Tru and its affiliated persons do not recommend to Clients securities in which we have a
material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
Tru and its affiliated persons may buy or sell securities that are also held by Clients. In order
to mitigate conflicts of interest such as trading ahead of Client transactions, affiliated persons
are required to disclose all reportable securities transactions as well as provide Tru with
copies of their brokerage statements.
The Chief Compliance Officer of Tru is Michael Williams. He reviews all trades of the affiliated
persons each quarter. The personal trading reviews ensure that the personal trading of
affiliated persons does not affect the markets and that Clients of the firm receive preferential
treatment over associated persons’ transactions.
Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest
Tru does not maintain a firm proprietary trading account and does not have a material
financial interest in any securities being recommended and therefore no conflicts of interest
exist. However, affiliated persons may buy or sell securities at the same time they buy or sell
securities for Clients. In order to mitigate conflicts of interest such as front running, affiliated
persons are required to disclose all reportable securities transactions as well as provide Tru
with copies of their brokerage statements.
The Chief Compliance Officer of Tru is Michael Williams. He reviews all trades of the affiliated
persons each quarter. The personal trading reviews ensure that the personal trading of
affiliated persons does not affect the markets and that Clients of the firm receive preferential
treatment over associated persons’ transactions.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
Tru requires that Clients establish brokerage accounts with the Schwab Advisor Services
division of Charles Schwab & Co., Inc.1 ("Schwab"), a FINRA2 registered broker-dealer and
SIPC3 member, or TD Ameritrade Institutional, a Division of TD Ameritrade, Inc., Member
FINRA/SIPC (“TD Ameritrade”), to maintain custody of Clients’ assets and to effect trades for
their accounts. Tru is independently owned and operated and not affiliated with Schwab. Tru
has evaluated Schwab and believes that it will provide our Clients with a blend of execution
services, commission costs and professionalism that will assist our firm in meeting our
fiduciary obligations to Clients.
1 For information regarding Schwab, please refer to their website: https://www.schwab.com/.
2 FINRA is the largest independent regulator for all securities firms doing business in the United States. For
more information, please refer to FINRA’s website: http://www.finra.org/.
3 For information regarding SIPC, please refer to their website: http://www.sipc.org/.
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Schwab provides Tru with access to its institutional trading and custody services, which are
typically not available to Schwab retail investors. These services generally are available to
independent investment advisers on an unsolicited basis, at no charge to them so long as a
total of at least $10 million of the adviser’s Clients’ assets are maintained in accounts at
Charles Schwab & Co. These services are not contingent upon our firm committing to Schwab
any specific amount of business (assets in custody or trading commissions). Schwab’s
brokerage services include the execution of securities transactions, custody, research, and
access to mutual funds and other investments that are otherwise generally available only to
institutional investors or would require a significantly higher minimum initial investment.
For our Client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions
and other transaction-related or asset-based fees for securities trades that are executed
through Schwab or that settle into Schwab accounts.
Charles Schwab & Co. also makes available to Tru other products and services that benefit
Tru but may not directly benefit our Clients’ accounts. Many of these products and services
may be used to service all or some substantial number of our Client accounts, including
accounts not maintained at Schwab.
Schwab’s products and services that assist Tru in managing and administering our Clients’
accounts include software and other technology that:
• provide access to Client account data (such as trade confirmations and account
•
statements);
facilitate trade execution and allocate aggregated trade orders for multiple Client
accounts;
facilitate payment of our fees from Clients’ accounts; and
• provide research, pricing and other market data;
•
• assist with back-office functions, recordkeeping and Client reporting.
Charles Schwab & Co. also offers other services intended to help us manage and further
develop our business enterprise. These services may include:
• compliance, legal and business consulting;
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of
services rendered to Tru. Charles Schwab & Co. may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party
providing these services to our firm. Charles Schwab & Co. may also provide other benefits
such as educational events or occasional business entertainment of our personnel. In
evaluating whether to recommend or require that Clients custody their assets at Schwab, we
may take into account the availability of some of the foregoing products and services and
other arrangements as part of the total mix of factors we consider and not solely on the
nature, cost or quality of custody and brokerage services provided by Schwab, which may
create a potential conflict of interest.
Tru participates in the TD Ameritrade Institutional program. TD Ameritrade is an
independent SEC-registered broker-dealer and is not affiliated with Tru. TD Ameritrade
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offers to independent investment Advisors services which include custody of securities,
trade execution, clearance and settlement of transactions. Tru receives some benefits from
TD Ameritrade through its participation in the program. (Please see the disclosure under
Item 14)
Any TD Ameritrade account maintained on the Institutional platform that is under
transactional based pricing is subject to the same zero commissions as retail clients.
Although TD Ameritrade recently reduced their online equity trade commissions to zero, it
only applies to U.S. exchange listed stocks, ETFs and options trades.
• Directed Brokerage
Tru does not allow directed brokerage accounts.
• Brokerage for Client Referrals
Tru does not receive client referrals from any custodian or third party in exchange for
using that broker-dealer or third party.
• Best Execution
Investment advisors who manage or supervise Client portfolios have a fiduciary
obligation of best execution. The determination of what may constitute best execution
and price in the execution of a securities transaction by a broker involves a number
of considerations and is subjective. Factors affecting brokerage selection include the
overall direct net economic result to the portfolios, the efficiency with which the
transaction is effected, the ability to affect the transaction where a large block is
involved, the operational facilities of the broker-dealer, the value of an ongoing
relationship with such broker and the financial strength and stability of the broker.
Tru does not receive any portion of the trading fees.
• Soft Dollar Arrangements
Tru does not receive soft dollar benefits.
Aggregating Securities Transactions for Client Accounts
When a Client authorize discretionary management, Tru is authorized in its discretion to
aggregate purchases and sales and other transactions made for the account with purchases
and sales and transactions in the same securities for other Clients of Tru. All Clients
participating in the aggregated order shall receive an average share price with all other
transaction costs shared on a pro-rated basis. If aggregation if not allowed or infeasible and
individual transactions occur (e.g., withdrawal or liquidation requests, odd-late trades, etc.)
an account may potentially be assessed higher costs or less favorable prices than those
where aggregation has occurred.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed at least annually by the Chief Compliance Officer of Tru.
Account reviews are performed more frequently when market conditions dictate. Reviews
of Client accounts include, but are not limited to, a review of Client documented risk
tolerance, adherence to account objectives, investment time horizon, and suitability criteria,
reviewing target allocations of each asset class to identify if there is an opportunity for
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rebalancing, and reviewing accounts for tax loss harvesting opportunities.
Financial plans generated are updated as requested by the Client and pursuant to a new or
amended agreement, Tru suggests updating at least annually.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of Clients’ accounts are changes in the tax laws,
new investment information, and changes in a Client's own situation.
Content of Client Provided Reports and Frequency
Clients receive written account statements no less than quarterly for managed accounts.
Account statements are issued by Tru’s custodian. Client receives confirmations of each
transaction in account from Custodian and an additional statement during any month in
which a transaction occurs.
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest
As disclosed under Item 12 above, Tru receives an economic benefit from Schwab in the form
of the support products and services it makes available to Tru and other independent
investment advisors that have their Clients maintain accounts at Schwab. These products
and services, how they benefit Tru, and the related conflicts of interest are described above
(see Item 12 – Brokerage Practices). The availability to Tru of Schwab’s products and
services is not based on Tru giving particular investment advice, such as buying particular
securities for our Clients.
Products & Services Available to Us from Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving
independent investment advisory firms like ours. They provide us and our clients with
access to its institutional brokerage – trading, custody, reporting and related services
– many of which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help us manage or administer our
clients’ accounts while others help us manage and grow our business. Schwab’s support
services are generally available on an unsolicited basis and at no charge.
Services that Benefit Client
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients.
Schwab’s services described in this paragraph generally benefit clients or their account(s).
Services that May Not Directly Benefit Clients
• Schwab also makes available to us other products and services that benefit us but may not
directly benefit the client or their account(s). These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both
Schwab’s own and that of third parties. We may use this research to service all or some
substantial number of our clients’ accounts, including accounts not maintained at Schwab.
In addition to investment research, Schwab also makes available software and other
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•
technology that:provides access to client account data (such as duplicate trade
confirmations and account statements);
facilitates trade execution and allocate aggregated trade orders for multiple client
accounts;
facilitates payment of our fees from our clients’ accounts; and
• provides pricing and other market data;
•
• assists with back-office functions, recordkeeping and client reporting.
Schwab also offers other services intended to help us manage and further develop our
business enterprise. These services include:
technology, compliance, legal, and business consulting;
• educational conferences and events
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees for
some of these services or pay all or a part of a third party’s fees.
fees deducted directly
As disclosed under Item 12 above, Tru participates in TD Ameritrade’s institutional customer
program and Tru may recommend TD Ameritrade to Clients for custody and brokerage
services. There is no direct link between Tru’s participation in the program and the
investment advice it gives to its Clients, although Tru receives economic benefits through its
participation in the program that are typically not available to TD Ameritrade retail
investors. These benefits include the following products and services (provided without cost
or at a discount): receipt of duplicate Client statements and confirmations; research related
products and tools; consulting services; access to a trading desk serving Tru participants;
access to block trading (which provides the ability to aggregate securities transactions for
execution and then allocate the appropriate shares to Client accounts); the ability to have
from Client accounts; access to an electronic
advisory
communications network for Client order entry and account information; access to mutual
funds with no transaction fees and to certain institutional money managers; and discounts
on compliance, marketing, research, technology, and practice management products or
services provided to Tru by third party vendors.
TD Ameritrade may also have paid for business consulting and professional services
received by Tru’s related persons. Some of the products and services made available by TD
Ameritrade through the program may benefit Tru but may not benefit its Client accounts.
These products or services may assist Tru in managing and administering Client accounts,
including accounts not maintained at TD Ameritrade. Other services made available by TD
Ameritrade are intended to help Tru manage and further develop its business enterprise.
The benefits received by Tru or its personnel through participation in the program do not
depend on the amount of brokerage transactions directed to TD Ameritrade. As part of its
fiduciary duties to Clients, Tru endeavors at all times to put the interests of its Clients first.
Clients should be aware, however, that the receipt of economic benefits by Tru or its
related persons in and of itself creates a conflict of interest and may indirectly influence the
Tru’s choice of TD Ameritrade for custody and brokerage services.
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Advisory Firm Payments for Client Referrals
Tru may enter into agreements with individuals and organizations, which may be affiliated
or unaffiliated with Tru, that refer Clients to Tru in exchange for compensation. All such
agreements will be in writing and comply with the requirements of Federal or State
regulation. If a Client is introduced to Tru by a solicitor, Tru may pay that solicitor a fee. While
the specific terms of each agreement may differ, generally, the compensation will be based
upon Tru’s engagement of new Clients and is calculated using a varying percentage of the
fees paid to Tru by such Clients. Any such fee shall be paid solely from Tru’s investment
management fee and shall not result in any additional charge to the Client.
Each prospective Client who is referred to Tru under such an arrangement will receive a
separate written disclosure document disclosing the nature of the relationship between the
solicitor and Tru.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to Clients at their address of record at least quarterly. Clients are urged
to compare the account statements received directly from their custodians to any
documentation or reports prepared by Tru.
Tru is deemed to have limited custody because advisory fees are directly deducted from
Client’s accounts by the custodian on behalf of Tru.
Private Fund Advisor Services - Tru is deemed to have custody over the assets of the Private
Fund. Tru complies with Rule 206(4)-2(b) by having the Private Fund audited at least
annually by a PCAOB-organized and inspected accountant, and distributing audited financial
statements, which are prepared in accordance with generally accepted accounting
principles, to limited partners within 120 days of the end of the Fund’s fiscal year.
Item 16: Investment Discretion
Discretionary Authority for Trading
If applicable, Client will authorize Tru discretionary authority, via the advisory agreement,
to determine, without obtaining specific Client consent, the securities to be bought or sold,
and the amount of the securities to be bought or sold. If applicable, Client will authorize Tru
discretionary authority to execute selected investment program transactions as stated
within the Investment Advisory Agreement. If however, consent for discretion is not given,
Tru will obtain prior Client approval before executing each transaction.
Tru allows Client’s to place certain restrictions, as outlined in the Client’s Investment Policy
Statement or similar document. Such restrictions could include only allowing purchases of
socially conscious investments. These restrictions must be provided to Tru in writing.
The Client approves the custodian to be used and the commission rates paid to the custodian.
Tru does not receive any portion of the transaction fees or commissions paid by the Client to
the custodian.
Item 17: Voting Client Securities
Proxy Votes
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Tru does not vote proxies on securities. Clients are expected to vote their own proxies. The
Client will receive their proxies directly from the custodian of their account or from a
transfer agent.
When assistance on voting proxies is requested, Tru will provide recommendations to the
Client. If a conflict of interest exists, it will be disclosed to the Client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because Tru does not serve as a custodian
for Client funds or securities and Tru does not require prepayment of fees of more than
$1,200 per Client and six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
Tru has no condition that is reasonably likely to impair our ability to meet contractual commitments
to our Clients.
Bankruptcy Petitions during the Past Ten Years
Tru has not had any bankruptcy petitions in the last ten years.
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