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February 4, 2026
Disclosure Brochure
a Registered Investment Adviser
2700 Lake Villa Dr., Suite 200
Metairie, LA 70002-6785
504-779-7799
www.twadvisor.com
This brochure provides information about the qualifications and business practices of TruWealth Advisors, LLC
(hereinafter “TruWealth” or the “Firm”). If you have any questions about the contents of this brochure, please
contact the Firm at the telephone number listed above. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission (SEC) or by any state securities authority.
Disclosure Brochure
TruWealth Advisors, LLC
Additional information about the Firm is available on the SEC’s website at www.adviserinfo.sec.gov. The Firm
is a registered investment adviser. Registration does not imply any level of skill or training.
Item 2. Material Changes
In this Item, TruWealth is required to discuss any material changes that have been made to the brochure
since the last annual amendment filed on February 10, 2025. The Firm has made the following changes:
• TruWealth no longer recommends an affiliated accounting firm. (Item 10)
• Certain supervised persons receive discretionary bonuses that may be based, in part, on new client
relationships or assets they bring to the Firm and client retention. This arrangement creates a conflict of
interest, which TruWealth seeks to mitigate. (Item 14)
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Item 3. Table of Contents
Item 2. Material Changes .............................................................................................................................................................. 2
Item 3. Table of Contents ............................................................................................................................................................... 3
Item 4. Advisory Business ............................................................................................................................................................. 4
Item 5. Fees and Compensation ..................................................................................................................................................... 7
Item 6. Performance-Based Fees and Side-by-Side Management ............................................................................................... 11
Item 7. Types of Clients ............................................................................................................................................................... 11
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ......................................................................................... 11
Item 9. Disciplinary Information ................................................................................................................................................. 14
Item 10. Other Financial Industry Activities and Affiliations....................................................................................................... 14
Item 11. Code of Ethics ............................................................................................................................................................... 15
Item 12. Brokerage Practices ....................................................................................................................................................... 16
Item 13. Review of Accounts....................................................................................................................................................... 18
Item 14. Client Referrals and Other Compensation ..................................................................................................................... 19
Item 15. Custody ......................................................................................................................................................................... 19
Item 16. Investment Discretion .................................................................................................................................................... 20
Item 17. Voting Client Securities ................................................................................................................................................. 20
Item 18. Financial Information .................................................................................................................................................... 20
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Item 4. Advisory Business
TruWealth offers a variety of advisory services, which include financial planning, consulting, and
investment management services. Prior to TruWealth rendering any of the foregoing advisory services,
clients are required to enter into one or more written agreements with TruWealth setting forth the relevant
terms and conditions of the advisory relationship (the “Advisory Agreement”).
TruWealth filed for registration as an investment adviser in June 2020 and is principally owned by Charles
Simmons and Christy Lynn Neal Simmons. As of December 31, 2025, TruWealth had $3,050,543,843 in
assets under management, all of which was managed as a discretionary basis.
While this brochure generally describes the business of TruWealth, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or other persons who provide
investment advice on TruWealth’s behalf and are subject to the Firm’s supervision or control.
Financial Planning Services
TruWealth offers clients a broad range of financial planning services, which include any or all of the following
functions:
•
Retirement Planning
• Cash Flow Analysis
•
•
Trust and Estate Planning
Investment Planning
•
Business Planning
• Long-Term Care Planning
• Workplace Benefit Planning
•
Insurance Planning
While each of these services is available on a stand-alone basis, certain of them can also be rendered in
conjunction with investment management services under a comprehensive wealth management
engagement.
In performing these services, TruWealth is not required to verify any information received from the client
or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to
rely on such information.
TruWealth recommends certain clients engage the Firm for additional related services, its Supervised
Persons in their individual capacities as insurance agents and/or other professionals to implement its
recommendations. Clients are advised that a conflict of interest exists for the Firm to recommend that clients
engage TruWealth or its affiliates to provide (or continue to provide) additional services for compensation,
including investment management services.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation
to act upon any of the recommendations made by TruWealth under a financial planning or consulting
engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any
change in their financial situation or investment objectives for the purpose of reviewing, evaluating, or
revising TruWealth’ recommendations and/or services.
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Investment Management Services
TruWealth manages client investment portfolios on a discretionary or non-discretionary basis. While these
services are available on a stand-alone basis, they can also be rendered in conjunction with financial
planning services under a comprehensive wealth management engagement.
In managing client investment portfolios, TruWealth primarily allocates client assets among various mutual
funds, exchange-traded funds (“ETFs”), exchange-traded notes (“ETNs”), custom structured products,
individual debt and equity securities and independent investment managers (“Independent Managers” or
“Separate Account Managers”) in accordance with their stated investment objectives. Clients can engage
the Firm to provide advice about any type of legacy position or other investment held in client portfolios,
including investment products that are always maintained at their primary custodian, such as self-directed
brokerage accounts, variable life insurance and annuity contracts and assets held in employer sponsored
retirement plans and qualified tuition plans (i.e., 529 plans). With respect to such variable life insurance
and annuity contracts, TruWealth directs or recommends the allocation of client assets among the various
investment options available with the product. These assets are generally maintained at the underwriting
insurance company or the custodian designated by the product’s provider.
TruWealth tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and objectives.
TruWealth consults with clients on an initial and ongoing basis to assess their specific risk tolerance, time
horizon, liquidity constraints and other related factors relevant to the management of their portfolios. Clients
are advised to promptly notify TruWealth if there are changes in their financial situation or if they wish to
place any limitations on the management of their portfolios.
Clients can impose reasonable restrictions or mandates on the management of their accounts if TruWealth
determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm’s management efforts.
Retirement Plan Consulting Services
TruWealth provides various consulting services to qualified employee benefit plans and their fiduciaries.
This suite of institutional services is designed to assist plan sponsors in structuring, managing, and
optimizing their corporate retirement plans.
Each engagement is individually negotiated and customized, and includes any or all the following services:
•
•
Plan Design and Strategy
Plan Fee and Cost Analysis
•
•
Plan Review and Evaluation
Plan Committee Consultation
•
•
Executive Planning & Benefits
Fiduciary and Compliance
•
•
Investment Selection
Participant Education
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As disclosed in the Advisory Agreement, certain of the foregoing services are provided by TruWealth as a
fiduciary under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In
accordance with ERISA Section 408(b)(2), each plan sponsor is provided with a written description of
TruWealth’ fiduciary status, the specific services to be rendered and all direct and indirect compensation
the Firm reasonably expects under the engagement.
Use of Independent Managers
As mentioned above, TruWealth selects certain Independent Managers to actively manage a portion of its
clients’ assets. The specific terms and conditions under which a client engages an Independent Manager
are set forth in a separate written agreement with the designated Independent Manager. That agreement can
be between the Firm and the Independent Manager (often called a subadvisor) or the client and the
Independent Manager (sometimes called a separate account manager). In addition to this brochure, clients
will typically also receive the written disclosure documents of the respective Independent Managers
engaged to manage their assets.
TruWealth evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and
other third-party analyses it believes are reputable. To the extent possible, the Firm seeks to assess the
Independent Managers’ investment strategies, past performance, and risk results in relation to its clients’
individual portfolio allocations and risk exposure. TruWealth also takes into consideration each
Independent Manager’s management style, returns, reputation, financial strength, reporting, pricing, and
research capabilities, among other factors.
TruWealth continues to provide services relative to the discretionary or non-discretionary selection of the
Independent Managers. On an ongoing basis, the Firm monitors the performance of those accounts being
managed by Independent Managers. TruWealth seeks to ensure the Independent Managers’ strategies and
target allocations remain aligned with its clients’ investment objectives and overall best interests.
Insurance Consulting Services
As further described in this Brochure, a number of the Firm’s Supervised Persons are licensed insurance
agents and offer certain insurance products on a fully disclosed commissionable basis. In addition, the Firm
may utilize the service of DPL Financial Partners, LLP (“DPL”), Lincoln Financial Group (“Lincoln”), or
other approved platforms to offer the Firm’s clients fee-only variable annuity and commission free variable
life insurance. TruWealth will receive a management fee for advising clients on the subaccounts of these
products. Neither TruWealth, nor its Supervised Persons receive any commissions on these variable
products, but there is a conflict of interest in recommending the DPL, Lincoln or other platform which
allows the Firm to provide these products to clients.
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Item 5. Fees and Compensation
TruWealth offers services on a fee basis, which includes fixed fees, as well as fees based upon assets under
management. Additionally, certain of the Firm’s Supervised Persons, in their individual capacities, offer
insurance products under a separate commission-based arrangement.
Financial Planning Fees
TruWealth charges fixed fees for providing financial planning services. As set forth above, these services
may be provided under a stand-alone financial planning engagement or as part of comprehensive wealth
management engagement.
The Firm’s fixed fees for financial planning services vary depending on the scope and complexity of the
services for which the Firm is engaged. For project-based engagements, the Firm generally charges a fixed
fee for initial planning ranging from $250 to $10,000. For on-going engagements, the Firm generally
charges a subscription fee ranging from $0 to $899 per month. For project-based engagements, the Firm
requires a minimum of one-half of the fixed fee for initial planning upon execution of the Advisory
Agreement. The outstanding balance of the fixed fee for initial planning is due upon completion of the
initial planning. For on-going engagements, subscription fees are charged in arrears.
Where the Firm is engaged for financial planning services under a stand-alone engagement and a client
subsequently engages the Firm for additional investment advisory services, TruWealth may offset all or a
portion of its fees for those services based upon the amount paid for the financial planning and/or consulting
services.
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Investment Management Fees
TruWealth offers investment management services for an annual fee based on the amount of assets under
the Firm’s management. As set forth above, these services may be provided under a stand-alone investment
management engagement or as part of a comprehensive wealth management engagement. The Firm’s fee
for investment management services varies in accordance with the following fee schedule:
PORTFOLIO VALUE
BASE FEE
Up to $1,000,000
Up to 1.00%
$1,000,001 to $1,999,999
Up to 0.90%
$2,000,000 to $2,999,999
Up to 0.80%
$3,000,000 to $3,499,999
Up to 0.70%
$3,500,000 to $4,500,000
Up to 0.60%
Above $4,500,000
Up to 0.55%
The annual fee is prorated and charged monthly in arrears, based upon the market value of the average daily
account balance as determined by a party independent from the Firm (including the client’s custodian or
another third-party). For the initial period of an engagement, the fee is calculated on a pro rata basis. In
the event the advisory agreement is terminated, the fee for the final billing period is prorated through the
effective date of the termination and the outstanding or unearned portion of the fee is charged or refunded
to the client, as appropriate.
In addition, the Firm charges different fees for assets that may be held with an outside custodian. This
includes advice about variable annuities which is generally 50 basis points (0.50%) per annum, billed
quarterly, in arrears, based on the market value of the annuities for the average of the month end values
during the quarter. Also, the Firm advises on self-directed brokerage accounts for a fixed fee, typically be
$500 to $1,000 per client, per year, charged in advance.
The Firm includes cash in a client’s account in determining the valuation for billing purposes. The Firm
may, in its sole discretion, not include cash in determining the fee, especially where a client has a high
percentage of cash for reasons other than the Firm's investment management decision. Additionally, for
asset management services the Firm provides with respect to certain client holdings (e.g., held-away assets,
accommodation accounts, alternative investments, etc.), TruWealth may negotiate a fee rate that differs
from the range set forth above.
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Retirement Plan Consulting Fees
TruWealth charges as fixed project-based fee to provide clients with retirement plan consulting services.
Each engagement is individually negotiated and tailored to accommodate the needs of the individual plan
sponsor, as memorialized in the Agreement. These fees vary, based on the scope of the services to be
rendered, and range up to $25,000 per annum for highly complex and involved engagements. In those
situations where TruWealth has agreed to manage a plan’s assets, the Firm also charges an annual asset-based
fee between 10 and 150 basis points (0.10% – 1.50%), depending upon the amount of assets to be managed.
Fee Discretion
TruWealth may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
and pro bono activities.
Additional Fees and Expenses
In addition to the advisory fees paid to TruWealth, clients also incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, banks, and other financial institutions
(collectively “Financial Institutions”). These additional charges include securities brokerage , transaction
fees, custodial fees, fees charge by the Independent Managers, reporting charges, margin costs, charges
imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g.,
fund management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. The Firm’s brokerage practices are described at length in Item 12, below.
Direct Fee Debit
Clients provide TruWealth and certain Independent Managers with the authority to directly debit their
accounts for payment of the investment advisory fees. The Financial Institutions that act as the qualified
custodian for client accounts, from which the Firm retains the authority to directly deduct fees, have agreed
to send statements to clients not less than quarterly detailing all account transactions, including any amounts
paid to TruWealth. In addition, clients must give TruWealth approval to deduct the fee for its management
services on the DPL, Lincoln, or other approved platform directly from their annuity or insurance
investment.
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Use of Margin
TruWealth can recommend that certain clients utilize margin in the client’s investment portfolio or other
borrowing. TruWealth only recommends such borrowing for non-investment needs, such as bridge loans
and other financing needs. The Firm’s fees are determined based upon the value of the assets being managed
gross of any margin or borrowing.
Account Additions and Withdrawals
Clients can make additions to and withdrawals from their account at any time, subject to TruWealth’s right
to terminate an account. Additions can be in cash or securities provided that the Firm reserves the right to
liquidate any transferred securities or declines to accept particular securities into a client’s account. Clients
can withdraw account assets on notice to TruWealth, subject to the usual and customary securities
settlement procedures. However, the Firm designs its portfolios as long-term investments and the
withdrawal of assets may impair the achievement of a client’s investment objectives. TruWealth may
consult with its clients about the options and implications of transferring securities. Clients are advised that
when transferred securities are liquidated, they may be subject to transaction fees, short-term redemption
fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges) and/or tax ramifications.
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Item 6. Performance-Based Fees and Side-by-Side Management
TruWealth does not provide any services for a performance-based fee (i.e., a fee based on a share of capital
gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
TruWealth offers services to individuals, trusts, estates, charitable organizations, corporations and business
entities, and pension and profit-sharing plan sponsors.
Minimum Account Requirements
TruWealth does not impose a stated minimum fee or minimum portfolio value for starting and maintaining
an investment management relationship.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
The Firm’s investment philosophy is long-term in nature, based on research, principles, and experience
rather than short-term trends. The Firm focuses on asset allocation investment strategies, all based on
clients’ specific investment objectives, to optimize the risk and reward of a portfolio. An analysis of the
returns, volatility and correlations of different asset classes is conducted in order to create portfolios tailored
to each client’s investment objectives, investment time horizon, and risk tolerance. Investment research is
performed through the use of professional and public databases, paid subscriptions, financial publications
and investment conferences.
The Firm uses a number of analyses in formulating investment advice and managing client assets, including:
• Top-down and macroeconomic analysis. The Firm analyzes overall economic trends and data as
well as fiscal and monetary policies to get a “big picture” view of capital markets. The Firm
develops outlooks indicating which asset classes, types, sectors, and styles may be overvalued/risky
or undervalued. Client’s asset allocation at any given time is largely based on this work. The Firm’s
bond strategies are largely shaped by our top-down work as we focus mostly on duration strategies
that seek to take advantage of perceived movements in interest rates.
• Fundamental analysis. The Firm also conducts continuous research on a bottom-up basis,
identifying asset classes and individual securities with attractive characteristics relative to its price.
• Technical analysis (or trend analysis). The Firm uses technical analysis to gauge investor sentiment
and the supply and demand dynamics for various securities, often after the Firm has identified a
security as a candidate to buy or sell on top-down or fundamental grounds. This work entails
analyses of price charts, including price movement and trading volume.
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Investment Strategies
TruWealth manages client assets on a discretionary basis. The Firm primarily allocates client assets among
various mutual funds, exchange-traded funds (“ETFs”), exchange-traded notes (“ETNs”), custom structured
products, individual debt, and equity securities in accordance with their stated investment objectives.
TruWealth tailors its advisory services to the individual needs of clients. The Firm consults with clients
initially and on an ongoing basis to develop specific approaches to their investment needs. Investment
portfolios are constructed with the client’s objectives, risk tolerance and time horizon in mind. TruWealth
strives to determine the appropriate level of investment risk in a client’s portfolio through Riskalyze;
however, investing entails the risk of loss, and clients should be prepared to bear such loss.
Risk of Loss
The following list of risk factors does not purport to be a complete enumeration or explanation of the risks
involved with respect to the Firm’s investment management activities. Clients should consult with their
legal, tax, and other advisors before engaging the Firm to provide investment management services on their
behalf.
Market Risks
Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of TruWealth’ recommendations and/or investment
decisions may depend to a great extent upon correctly assessing the future course of price movements of
stocks, bonds and other asset classes. In addition, investments may be adversely affected by financial
markets and economic conditions throughout the world. There can be no assurance that TruWealth will be
able to predict these price movements accurately or capitalize on any such assumptions.
Volatility Risks
The prices and values of investments can be highly volatile, and are influenced by, among other things,
interest rates, general economic conditions, the condition of the financial markets, the financial condition
of the issuers of such assets, changing supply and demand relationships, and programs and policies of
governments.
Equity-Related Securities and Instruments
The Firm may take long and short positions in common stocks of U.S. and non-U.S. issuers traded on
national securities exchanges and over-the-counter markets. The value of equity securities varies in
response to many factors. These factors include, without limitation, factors specific to an issuer and factors
specific to the industry in which the issuer participates. Individual companies may report poor results or be
negatively affected by industry and/or economic trends and developments, and the stock prices of such
companies may suffer a decline in response. In addition, equity securities are subject to stock risk, which
is the risk that stock prices historically rise and fall in periodic cycles. U.S. and non-U.S. stock markets
have experienced periods of substantial price volatility in the past and may do so again in the future. In
addition, investments in small-capitalization, mid-capitalization and financially distressed companies may
be subject to more abrupt or erratic price movements and may lack sufficient market liquidity, and these
issuers often face greater business risks.
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Fixed Income Securities
Fixed income securities are subject to the risk of the issuers or a guarantor’s inability to meet principal and
interest payments on its obligations and to price volatility.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and ETF
shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains,
as mutual funds and ETFs are required by law to distribute capital gains in the event they sell securities for
a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a
broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily
per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption
fees). The per share NAV of a mutual fund is calculated at the end of each business day, although the actual
NAV fluctuates with intraday changes to the market value of the fund’s holdings. The trading prices of a
mutual fund’s shares may differ significantly from the NAV during periods of market volatility, which may,
among other factors, lead to the mutual fund’s shares trading at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at least
once daily for indexed based ETFs and potentially more frequently for actively managed ETFs. However,
certain inefficiencies may cause the shares to trade at a premium or discount to their pro rata NAV. There
is also no guarantee that an active secondary market for such shares will develop or continue to exist.
Generally, an ETF only redeems shares when aggregated as creation units (usually 20,000 shares or more).
Therefore, if a liquid secondary market ceases to exist for shares of a particular ETF, a shareholder may
have no way to dispose of such shares.
Structured Note Risk
Investors in structured notes may lose some or all of their investment if the underlying security or index
decreases in value over the term of the note. They are also subject to the credit risk of the issuer and can
experience losses in the event of a default of the issuer regardless of the performance of the underlying
security.
Use of Independent Managers
As stated above, TruWealth selects certain Independent Managers to manage a portion of its clients’ assets.
In these situations, TruWealth continues to conduct ongoing due diligence of such managers, but such
recommendations rely to a great extent on the Independent Managers’ ability to successfully implement
their investment strategies. In addition, TruWealth does not have the ability to supervise the Independent
Managers on a day-to-day basis.
Cash Management Risks
The Firm may invest some of a client’s assets temporarily in money market funds or other similar types of
investments, during which time an advisory account may be prevented from achieving its investment
objective.
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Interest Rate Risks
Interest rates may fluctuate significantly, causing price volatility with respect to securities or instruments
held by clients.
Currency Risks
An advisory account that holds investments denominated in currencies other than the currency in which the
advisory account is denominated may be adversely affected by the volatility of currency exchange rates.
Item 9. Disciplinary Information
TruWealth has not been involved in any legal or disciplinary events that are material to a client’s evaluation
of its advisory business or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations.
Licensed Insurance Agents
A number of the Firm’s Supervised Persons are licensed insurance agents and offer certain insurance
products on a fully disclosed commissionable basis. A conflict of interest exists to the extent that TruWealth
recommends the purchase of insurance products where its Supervised Persons are entitled to insurance
commissions or other additional compensation. The Firm has procedures in place whereby it seeks to ensure
that all recommendations are made in its clients’ best interest regardless of any such affiliations.
DPL Membership
As described above, TruWealth is a member of DPL. The Firm pays a fixed annual fee to DPL. DPL, through
its licensed insurance agents who are also registered representatives of The Leaders Group, Inc. (“The
Leaders Group”) and Johnstone Brokerage Services (“JBS”), unaffiliated broker-dealers and FINRA
members, offers TruWealth a variety of services relating to fee-based insurance products. These services
include, among others, providing TruWealth with analyses of its current methodology for evaluating client
insurance needs, educating, and acting as a resource to TruWealth regarding insurance products generally
and specific insurance products owned by clients or that clients are considering purchasing, and providing
TruWealth access to and product marketing support regarding fee-based products that insurers have agreed
to offer through DPL’s platform. For providing platform services to TruWealth, DPL receives service fees
from the insurers that offer their fee-based products through the platform. These service fees are based on
the insurance premiums received by the insurers. While the Firm does not receive any transaction-based
compensation for the sale of the insurance products on the DPL platform, there is a conflict of interest since
the Firm will receive management fees from managing the sub accounts on the DPL platform.
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Item 11. Code of Ethics
TruWealth has adopted a code of ethics in compliance with applicable securities laws (“Code of Ethics”)
that sets forth the standards of conduct expected of its Supervised Persons. TruWealth’ Code of Ethics
contains written policies reasonably designed to prevent certain unlawful practices such as the use of
material non-public information by the Firm or any of its Supervised Persons and the trading by the same
of securities ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain of TruWealth’ personnel to report their personal securities holdings
and transactions and obtain pre-approval of certain investments (e.g., initial public offerings, limited
offerings). However, the Firm’s Supervised Persons are permitted to buy or sell securities that it also
recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s policies and
procedures. This Code of Ethics has been established recognizing that some securities trade in sufficiently
broad markets to permit transactions by certain personnel to be completed without any appreciable impact
on the markets of such securities. Therefore, under limited circumstances, exceptions may be made to the
policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no Supervised
Person with access to this information may knowingly affect for themselves or for their immediate family
(i.e., spouse, minor children and adults living in the same household) a transaction in that security unless:
•
the transaction has been completed;
•
the transaction for the Supervised Person is completed as part of a batch trade with clients; or
•
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by money market funds; and iv) shares issued by other unaffiliated open-end
mutual funds.
Clients and prospective clients may contact TruWealth to request a copy of its Code of Ethics.
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Item 12. Brokerage Practices
Recommendation of Broker-Dealers for Client Transactions
TruWealth recommends that client utilize the custody, brokerage and clearing services of National Financial
Services LLC and
Fidelity Brokerage Services LLC (together with affiliates, “Fidelity”) and Charles Schwab & Co, Inc.
through its Schwab Advisor Services division (“Schwab”) (Schwab and Fidelity together as “Custodian”)
for investment management accounts. For ERISA Plan Services (as described in Item 4), the Firm may
recommend a number of custodians based on the needs of the client. With respect to Custodian, TruWealth
notes that it participates in the institutional customer program offered by Custodian.
Custodian offers to independent investment advisers services which include custody of securities, trade
execution, clearance, and settlement of transactions. TruWealth receives some benefits from Custodian
through its participation in the program.
The final decision to custody assets with Custodian is at the discretion of the client, including those accounts
under ERISA or IRA rules and regulations, in which case the client is acting as either the plan sponsor or
IRA accountholder. TruWealth is independently owned and operated and not affiliated with Custodian.
Custodian provides TruWealth with access to its institutional trading and custody services, which are
typically not available to retail investors.
Factors which TruWealth considers in recommending Custodian, or any other broker-dealer to clients
include their respective financial strength, reputation, execution, pricing, research and service. The
transaction fees charged by Custodian to clients may be higher or lower than those charged by other
Financial Institutions.
The fees paid by TruWealth’ clients to the Custodian comply with the Firm’s duty to obtain “best
execution.” Clients may pay fees that are higher than another qualified Financial Institution might charge to
affect the same transaction where TruWealth determines that the fees are reasonable in relation to the value
of the brokerage and research services received. In seeking best execution, the determinative factor is not
the lowest possible cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of a Financial Institution’s services, including among others, the value of
research provided, execution capability, fees and responsiveness. TruWealth seeks competitive rates but
may not necessarily obtain the lowest possible fees paid for client transactions.
Consistent with obtaining best execution, brokerage transactions are directed to certain broker-dealers in
return for investment research products and/or services which assist TruWealth in its investment decision-
making process. Such research will be used to service all the Firm’s clients, but fees paid to the broker by
one client may be used to pay for research that is not used in managing that client’s portfolio. The receipt
of investment research products and/or services as well as the allocation of the benefit of such investment
research products and/or services poses a conflict of interest because TruWealth does not have to produce
or pay for the products or services.
its policies and procedures regarding
its
TruWealth periodically and systematically reviews
recommendation of Financial Institutions in light of its duty to obtain best execution.
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Software and Support Provided by Financial Institutions
TruWealth receives without cost from Custodian administrative support, computer software, related systems
support, as well as other third-party support as further described below (together "Support") which allow
TruWealth to better monitor client accounts maintained at Custodian and otherwise conduct its business.
TruWealth receives the Support without cost because the Firm renders investment management services to
clients that maintain assets at Custodian. The Support is not provided in connection with securities
transactions of clients (i.e., not “soft dollars”). The Support benefits TruWealth, but not its clients directly.
Clients should be aware that TruWealth’ receipt of economic benefits such as the Support from a broker-
dealer creates a conflict of interest since these benefits will influence the Firm’s choice of broker dealer over
another that does not furnish similar software, systems support, or services, especially because the support
is contingent upon clients placing a certain level(s) of assets at Custodian. In fulfilling its duties to its
clients, TruWealth endeavors at all times to put the interests of its clients first and has determined that the
recommendation of Custodian is in the best interest of clients and satisfies the Firm's duty to seek best
execution.
Specifically, TruWealth receives the following benefits from Custodian: i) receipt of duplicate client
confirmations and bundled duplicate statements; ii) access to a trading desk that exclusively services its
institutional traders; iii) access to block trading which provides the ability to aggregate securities
transactions and then allocate the appropriate shares to client accounts; and iv) access to an electronic
communication network for client order entry and account information.
Software and Support from Fidelity and Schwab
Fidelity and Schwab make available to the Firm, at no additional charge, certain research and brokerage
services, including research services obtained by Fidelity and Schwab directly from independent research
companies, as selected by TruWealth (within specified parameters). These research and brokerage services
presently include services such as investment research and are used by the Firm to manage accounts for
which it has investment discretion. TruWealth also receives additional services including banking, trust, and
affiliated services. Without this arrangement, the Firm might be compelled to purchase the same or similar
services at its own expense.
Brokerage for Client Referrals
TruWealth does not consider, in selecting or recommending broker-dealers, whether the Firm receives client
referrals from the Financial Institutions or other third parties.
Directed Brokerage
The client may direct TruWealth in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the account
with that Financial Institution and the Firm will not seek better execution services or prices from other
Financial Institutions or be able to “batch” client transactions for execution through other Financial
Institutions with orders for other accounts managed by TruWealth (as described above). As a result, the
client may pay higher fees that may be transaction costs, greater spreads or may receive less favorable net
prices, on transactions for the account than would otherwise be the case. Subject to its duty of best
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execution, TruWealth may decline a client’s request to direct brokerage if, in the Firm’s sole discretion, such
directed brokerage arrangements would result in additional operational difficulties or violate restrictions
imposed by other broker-dealers (as further discussed below).
Trade Aggregation
Transactions for each client will be affected independently, unless TruWealth decides to purchase or sell the
same securities for several clients at approximately the same time. TruWealth may (but is not obligated to)
combine or “batch” such orders to obtain best execution, to negotiate more favorable fee or to allocate
equitably among the Firm’s client differences in prices and fees or other transaction costs that might not
have been obtained had such orders been placed independently. Under this procedure, transactions will be
averaged as to price and allocated among TruWealth’ clients pro rata to the purchase and sale orders placed
for each client on any given day. To the extent that the Firm determines to aggregate client orders for the
purchase or sale of securities, including securities in which TruWealth’ Supervised Persons may invest,
the Firm does so in accordance with applicable rules promulgated under the Advisers Act and no-action
guidance provided by the staff of the U.S. Securities and Exchange Commission. TruWealth does not
receive any additional compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when only
a small percentage of the order is executed, shares may be allocated to the account with the smallest order
or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other portfolios, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities which
are expected to produce similar investment results and can be purchased by other accounts; (iii) if an account
reaches an investment guideline limit and cannot participate in an allocation, shares may be reallocated to
other accounts (this may be due to unforeseen changes in an account’s assets after an order is placed); (iv)
with respect to sale allocations, allocations may be given to accounts low in cash; (v) in cases when a pro
rata allocation of a potential execution would result in a de minimis allocation in one or more accounts, the
Firm may exclude the account(s) from the allocation; the transactions may be executed on a pro rata basis
among the remaining accounts; or (vi) in cases where a small proportion of an order is executed in all
accounts, shares may be allocated to one or more accounts on a random basis.
Item 13. Review of Accounts
Account Reviews
TruWealth monitors client portfolios on a continuous and ongoing basis while regular account reviews are
conducted on at least a quarterly basis. Such reviews are conducted by the Firm’s trading team. All
investment advisory clients are encouraged to discuss their needs, goals, and objectives with TruWealth and
to keep the Firm informed of any changes thereto. The Firm contacts ongoing investment advisory clients
at least annually to review its previous services and/or recommendations and quarterly to discuss the impact
resulting from any changes in the client’s financial situation and/or investment objectives.
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Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time-to-time or as otherwise
requested, clients may also receive written or electronic reports from TruWealth and/or an outside service
provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their
custodian with any documents or reports they receive from TruWealth or an outside service provider.
Item 14. Client Referrals and Other Compensation
Client Referrals
TruWealth will retain third parties to act as solicitors/promoters for TruWealth’s investment management
services. Compensation with respect to the foregoing will be fully disclosed to each client to the extent
required by applicable law. TruWealth will ensure each solicitor/promoter is properly exempt or registered
in all appropriate jurisdictions. All such referral activities will be conducted in accordance with the Advisers
Act, where applicable.
Other Compensation
The Firm receives economic benefits from Custodian. The benefits, conflicts of interest and how they are
addressed are discussed above in response to Item 12.
Certain supervised persons of TruWealth receive discretionary bonuses that may be based, in part, on new
client relationships or assets they bring to the Firm and client retention. This arrangement creates a conflict
of interest because it provides an incentive to recommend the Firm’s advisory services. TruWealth mitigates
this conflict by supervising these activities and basing such compensation on multiple factors, not solely
client acquisition and retention.
Item 15. Custody
TruWealth is deemed to have custody of client funds and securities because the Firm is given the ability to
debit client accounts for payment of the Firm’s fees. As such, client funds and securities are maintained at
one or more Financial Institutions that serve as the qualified custodian with respect to such assets. Such
qualified custodians will send account statements to clients at least once per calendar quarter that typically
detail any transactions in such account for the relevant period. In addition, as discussed in Item 13,
TruWealth will also send, or otherwise make available, periodic supplemental reports to clients. Clients
should carefully review the statements sent directly by the Financial Institutions and compare them to those
received from TruWealth.
Standing Letters of Authorization
TruWealth also anticipates having custody due to clients giving the Firm limited power of attorney in a
standing letter of authorization (“SLOA”) to disburse funds to one or more third parties as specifically
designated by the client. In such circumstances, the Firm will implement the steps in the SEC’s no-action
letter on February 21, 2017 which includes (in summary): i) client will provide instruction for the SLOA to
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the custodian; ii) client will authorize the Firm to direct transfers to the specific third party; iii) the custodian
will perform appropriate verification of the instruction and provide a transfer of funds notice to the client
promptly after each transfer; iv) the client will have the ability to terminate or change the instruction; v) the
Firm will have no authority or ability to designate or change the identity or any information about the third
party; vi) the Firm will keep records showing that the third party is not a related party of the Firm or located
at the same address as the Firm; and vii) the custodian will send the client an initial and annual notice
confirming the SLOA instructions.
Item 16. Investment Discretion
TruWealth is given the authority to exercise discretion on behalf of clients. TruWealth is considered to
exercise investment discretion over a client’s account if it can affect and/or direct transactions in client
accounts without first seeking their consent. TruWealth is given this authority through a power-of-attorney
included in the agreement between TruWealth and the client. Clients may request a limitation on this
authority (such as certain securities not to be bought or sold). TruWealth takes discretion over the following
activities:
• The securities to be purchased or sold;
• The number of securities to be purchased or sold;
• When transactions are made; and
• The Independent Managers to be hired or fired.
Item 17. Voting Client Securities
TruWealth does not accept the authority to vote a client’s securities (i.e., proxies) on their behalf. Clients
receive proxies directly from the Financial Institutions where their assets are custodied and may contact the
Firm at the contact information on the cover of this brochure with questions about any such issuer
solicitations.
Item 18. Financial Information
TruWealth is not required to disclose any financial information due to the following:
• The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more
in advance of services rendered;
• The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
• The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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