United Capital Financial Advisors is principally owned by Creative Planning Holdco and shares ownership with Creative Planning. Advisors combine financial planning with portfolios managed directly or through selected outside managers, using funds, individual securities, and alternative investments. Outside-manager and investment-platform charges can be additional to the advisory fee. Planning is generally offered alongside investment management, though some arrangements carry separate planning charges. Legal, tax-preparation, accounting, and trust services provided by affiliates have their own fees; insurance and brokerage sales can generate commissions.
Overview
- Headquarters
- Irving, TX
- Total Firm Assets
- $24.6 billion
- Average High-Net-Worth Client Portfolio Size
- $5.7 million
- Stated Minimum Account Size
- $500,000
Fee Disclosure
Source: UNITED CAPITAL FINANCIAL ADVISORS ADV PART 2A (2026-03-31)
· View brochure text
Latest filing: UNITED CAPITAL FINANCIAL ADVISORS WRAP FEE PROGRAM BROCHURE (2026-03-31)
· View brochure text
| Min | Max | Disclosed Annual Rate |
|---|---|---|
| $0 | $500,000 | 1.50% |
| $500,001 | $2,000,000 | 1.25% |
| $2,000,001 | $5,000,000 | 1.15% |
| $5,000,001 | $10,000,000 | 1.00% |
| $10,000,001 | and above | 0.85% |
Estimated Annual Advisory Fees
| Portfolio Value | Estimated Annual Fee | Effective Fee Rate |
|---|---|---|
| $1 million | $13,750 | 1.38% |
| $5 million | $60,750 | 1.22% |
| $10 million | $110,750 | 1.11% |
| $50 million | $450,750 | 0.90% |
| $100 million | $875,750 | 0.88% |
Actual fees may vary; other investment costs may apply.
Compare fees: lowest-fee advisors in Texas for $2M portfolios · $10M portfolios
Clients
- High-Net-Worth Share of Firm Assets
- 44.72%
- Number of High-Net-Worth Clients
- 1,937
- Total Client Accounts
- 45,106
- Discretionary Accounts
- 43,563
- Non-Discretionary Accounts
- 1,543
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 134600
- UNITED CAPITAL FINANCIAL ADVISORS ADV PART 2A (2026-03-31) (fee schedule source) · View brochure text
- UNITED CAPITAL FINANCIAL ADVISORS WRAP FEE PROGRAM BROCHURE (2026-03-31) · View brochure text
View firm on SEC ↗ · Current Form ADV (PDF) ↗