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Item 1 – Cover Page
Urban Financial Advisory Corporation
221 North LaSalle Street, Suite 764
Chicago, IL 60601
(312) 379-0150
Website: www.ufinadv.com
September 30, 2025
This brochure provides information about the qualifications and business practices of
Urban Financial Advisory Corporation. If you have any questions about the contents of
this brochure, please contact the principal at the firm, Steven D. Urban at (312) 379-
0150 or send your questions in an e-mail to info@ufinadv.com. The information in this
Brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority.
Urban Financial Advisory Corporation is a registered investment adviser with the SEC.
You should be aware that the registration of an investment adviser does not imply any
particular level of skill or training. The oral and written communications of an adviser
provide you with information which you may determine to be pertinent in your decision
to hire or retain an adviser.
Additional information about Urban Financial Advisory Corporation also is available
on the SEC’s website at www.adviserinfo.sec.gov.
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Item 2 – Material Changes
On July 28, 2010, the United State Securities and Exchange Commission published
“Amendments to Form ADV” which amends the disclosure document that we provide
to clients as required by SEC Rules. This brochure dated September 30, 2025, is
the most current amendment to the original document dated May 17, 2011, which
was prepared according to the SEC’s new requirements and rules.
With regards to this amendment dated September 30, 2025, there have been no
material changes which have been made to the previous brochure dated September
30, 2024.
In the past, we have offered or delivered information about our qualifications and
business practices to clients on at least an annual basis. Pursuant to new SEC Rules,
we will ensure that you receive a summary of any material changes to this and
subsequent Brochures within 120 days of the close of our business’ fiscal year, which
occurs on June 30th. We may further provide other ongoing disclosure information
about material changes as necessary.
We will further provide you with a new brochure as necessary based on changes or
new information, at any time, without charge.
Currently, our brochure may be requested by contacting Steven D. Urban, President at
(312) 379-0150. Our brochure is also available on our web site, www.ufinadv.com,
also free of charge.
Additional information about Urban Financial Advisory Corporation is also available
via the SEC’s web site www.adviserinfo.sec.gov.
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Item 3 -Table of Contents
Item 1 – Cover Page .......................................................................................................... i
Item 2 – Material Changes ................................................................................................ ii
Item 3 -Table of Contents ................................................................................................. iii
Item 4 – Advisory Business ............................................................................................... 4
Item 5 – Fees and Compensation...................................................................................... 5
Item 6 – Performance-Based Fees and Side-By-Side Management .................................. 7
Item 7 – Types of Clients ................................................................................................... 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................ 7
Item 9 – Disciplinary Information ....................................................................................... 9
Item 10 – Other Financial Industry Activities and Affiliations.............................................. 9
Item 11 – Code of Ethics ................................................................................................... 9
Item 12 – Brokerage Practices ........................................................................................ 10
Item 13 – Review of Accounts ......................................................................................... 11
Item 14 – Client Referrals and Other Compensation ....................................................... 11
Item 15 – Custody ........................................................................................................... 12
Item 16 – Investment Discretion ...................................................................................... 13
Item 17 – Voting Client Securities .................................................................................... 13
Item 18 – Financial Information ....................................................................................... 13
Item 19 – Brochure Supplement(s) ................................................................................. 14
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Item 4 – Advisory Business
Urban Financial Advisory Corporation (UFAC) was founded in 1990 by the current firm president
and sole shareholder, Steven D. Urban. Please see the Brochure Supplement for more information
regarding Mr. Urban and other associates within the firm. UFAC is an independent financial planning
and investment advisory firm located in Chicago, Illinois. In the following description of our
advisory business, “we” or “our” will refer to UFAC and “you” or “your” will refer to our existing or
prospective clients.
We believe the best way to provide an understanding of our advisory business is to describe the
process we generally engage in with one of our typical clients. Although we consider ourselves an
investment advisory firm, commonly, we would begin to work with you by providing some level of
financial planning services. Depending on one’s particular circumstances, initial financial planning
does not necessarily have to be the starting point, but it is usually mutually determined to be
appropriate. Financial planning services are quite distinct from investment advisory services, but we
believe them to be so integral to the delivery of the latter that they require further explanation.
The financial planning process would be described to you initially in a written proposal. The financial
planning process involves gathering financial information from you and discussing your goals and
objectives with you. Often, there is a major financial event triggering the need for the planning such
as retirement or an inheritance, but sometimes it could be for no other reason than that no significant
planning has ever or recently been done. With the financial data provided, we create personalized
financial projections consisting of cash flow and account, and asset values. We have found that
a comprehensive and consultative review of these projections is the most effective means of
identifying, prioritizing and understanding a host of financial planning issues.
Further, we believe that investment policy can best be formulated because of thorough review of the
financial projections. Investment policy is comprised of the standards and rules you establish for the
investment and ongoing management of your portfolio. Your portfolio is comprised of the various
types of financial accounts you may have.
Therefore, as part of the financial planning review, we will also suggest and explain to you an
investment policy for your portfolio. We would generally conclude the planning process by providing
you with a written summary of conclusion and recommendations. The summary would reiterate the
rationale underlying the investment policy suggested during
the planning session(s). Also, the
summary would be considered the end of the planning portion of the engagement and an invoice
per the estimate provided in the original proposal would be included.
At this point, you would be free to implement the investment policy suggested on your own, direct
and monitor another in doing so or to continue to evaluate alternative approaches. There would be
no commitment or requirement to retain us to implement or monitor the investment policy
suggested. However, our general experience has been that many individuals interested in utilizing
the investment policy suggested will contract with us for such services.
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Should you decide to utilize our firm for investment advisory services, we would generally
provide you with an investment policy statement which would reiterate the policy suggested during
the planning. You would also be provided with an investment advisory contract, which would spell
out the rights and duties of our relationship. Upon execution of these documents, you would establish
accounts over, which we would have a limited
trading authorization (For more information on
brokerage accounts, please see Item 12, Brokerage Practices). When accounts are funded, we would
then engage in deployment of the funds within the accounts of the portfolio pursuant to the terms of
the investment policy (For specifics on many of the aspects of ongoing portfolio management, please
see Item 8, Methods of Analysis, Strategies and Risk of Loss). In general, our firm does not limit its
advice to any specific type of investment.
Each quarter, most clients would be provided with a detailed performance report for their portfolio.
The report will explain in detail the performance of the overall portfolio as well as its specific
components. It also would generally discuss the economic environment as well as provide a
detailed explanation of any anticipated changes within the portfolio during the current period. In
these quarterly performance reports as ongoing
addition to performance reporting, we consider
updates to the investment policy statement.
Our firm has utilized this approach toward the delivery of financial planning and investment advisory
services since its inception. As of June 30, 2025, UFAC manages investment advisory client assets
in the amount of $1,275,389,164. Of this amount, $1,176,727,990 is managed on a discretionary
basis pursuant to an agreed upon
investment policy, and $98,661,174 is managed on a non-
discretionary basis, throughout approximately 256 portfolios. The balance of funds is maintained for
our clients on a non-discretionary basis.
Item 5 – Fees and Compensation
UFAC is compensated for investment advisory services generally based on a percentage of the
assets under discretionary management. On occasion, a flat management fee may be negotiated
with the client, but this is usually in cases where more limited advisory services are required by
the client. Certain clients may have negotiated a reduction to the published fees based upon the
qualitative nature of the relationship. The published investment advisory fee structure includes the
provision of financial planning services necessary to maintain the investment policy for the portfolio.
Extraordinary financial planning services beyond what would be necessary to maintain the agreed
upon investment policy may require additional planning fees, which would be quoted prior to the
initiation of service delivery. For example, if the client inherited a large sum of money after having
retired for several years, this may necessitate more extensive planning than envisioned within the
original retirement plan. We would identify such situations ahead of time and alert the client of the
potential requirement for additional financial planning, which they could agree to or decline.
UFAC does not receive any commissions, loads or referral fees on any investment service or product.
Although the firm may perform due diligence or consulting on various types of financial products
such as insurance or annuities, the firm does not offer or sell any such products.
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Clients either pay a quarterly investment advisory fee based upon assets under management
(between .10% (10 basis points) and .05% (5 basis points)) depending on the size of the portfolio,
generally subject to a $1,250 per quarter minimum fee, or pay a fixed quarterly fee on a pre-
negotiated basis. An initial portfolio set-up fee may also apply and is generally $1,000. UFAC
generally imposes a minimum dollar value of $1,000,000 in assets for initiating services, although in
certain circumstances this may be waived. Some clients with older investment advisory contracts
have lower rates and fees. The investment advisory fee structure is as follows:
Schedule of Investment Advisory Services Fees
Discretionary Amount
Under Management
Annual Rate
Quarterly Billing Rate
Minimum on first
$3,000,000
0.40% or $12,000
0.100% or $3,000
Next $7,000,000 up to
$10,000,000
0.30%
0.0750%
Above $10,000,000
0.20%
0.0500%
The specific way the fees are charged is established in the investment advisory contract. We will
generally bill investment advisory fees in advance on a quarterly basis at the beginning of each
quarter. Fees are based on the quarter end value of the account as of the last business day of the
prior quarter. If you establish an account during a quarter, we will pro- rate the management fee
based on the number of days remaining in the quarter. You may elect to be billed directly for the
fees or, for your convenience; you may authorize us to directly debit fees from your account(s).
Where fees are directly debited from your account(s), you would still be provided with a statement
beforehand showing the calculation of the fees for that period. Upon termination of an account,
any prepaid, unearned fees would be refunded, and any earned, unpaid fees would be due
and payable.
Our investment advisory fees are exclusive of brokerage commissions, transaction fees, and other
related costs and expenses that may be incurred. For example, you may incur certain charges
imposed by custodians, brokers, and other third parties. Such fees may include transaction fees or
commissions on the purchase or sale of mutual funds or equity securities such as stocks. Other such
fees may include fees charged by fund managers or broker custodians such as custodial fees,
deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and
other fees and taxes on brokerage accounts and securities transactions. Mutual funds and exchange
traded funds also charge internal management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to our investment advisory fee
and we do not receive any portion of these other commissions, fees, and costs.
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Item 12 further describes the factors that UFAC considers in selecting or recommending broker-
dealers for client transactions and determining the reasonableness of their compensation (e.g.,
commissions).
Item 6 – Performance-Based Fees and Side-By-Side Management
We do not charge any performance-based fees (fees based on a share of capital gains or capital
appreciation of the assets within an account or portfolio) or manage accounts on a side-by-side basis
(simultaneous management of other funds, such as private equity or hedge funds).
Item 5 is a
comprehensive description of our only policy with respect to investment advisory fees.
Item 7 – Types of Clients
Our clients are generally mid-to-high net-worth individuals seeking financial planning and investment
advice from an objective source which is not affiliated with a larger institution. We service clients
located across the United States as well as several residing overseas. We may also provide
investment advisory services to other entities such as trusts, businesses such as partnerships
or limited liability companies, retirement plans, estates or charitable organizations, but generally,
such entities are related to the client who is an individual.
We have extensive experience providing comprehensive retirement planning services for employees
of BP plc and predecessor companies. This work requires detailed knowledge of BP plc’s qualified
and non-qualified retirement, savings and compensation and incentive plans. This experience also
has broad application in allowing us to deliver similar services to employees of other corporations
and partnerships.
Although there is no minimum account size necessary to engage us to provide financial planning
services, as described more fully in item 5, there are minimum investment advisory fees implying
a portfolio of at least $1,000,000, although in certain circumstances this may be waived.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
With the financial planning process more fully discussed above in Item 5, we will describe to you in
some detail the rationale behind the generally suggested investment policy. In this section, we will
also briefly describe our methodology of deploying and monitoring the strategy.
The investment policy we generally suggest to you is based on the premise that time and
diversification are the most critical considerations in investment policy development. This
is further
based on the premise that, over the longer term, income-oriented assets (cash and bonds) fail to
provide an adequate hedge to inflation since, after the effects of taxes and inflation, expected return
is nominal.
To achieve a higher total expected rate of return, investments in growth-oriented assets (equities
and real estate) are required. Since growth-oriented assets carry significantly more risk (volatility)
than fixed income, the firm advises that only funds which can be committed for the longer term are
appropriate for growth-oriented investment. This is why there is a strong emphasis on initial financial
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planning. We believe it is critical to have a process to help define what portion of your assets can
be committed for the longer term. Thus, your financial projections are referenced to determine
when you may likely need to access funds from your portfolio. For those funds you require in the
short to intermediate term, we will suggest that those be directed to cash and bond exposure. For
the funds which you can prove will not likely be required for the longer term, we will suggest to you
that those be directed toward equity exposure. We would further suggest that this policy be
implemented and maintained on an ongoing basis.
This approach can mean that two similar people with alike sized portfolios may have distinctly
different portfolio allocations based upon when each had a requirement to draw funds from their
accounts. If one had no requirements to draw funds from their portfolio for several years, they may
have a very high, if not complete, orientation toward growth or equities. The other individual may
need to draw from the portfolio immediately and over the next several years. We would then suggest
that those expected drawings from the portfolio be represented by cash and bond exposure. The
result would be a lower exposure to growth in the latter portfolio. Note that in this process, to
this point, your personal attitude, or what we call subjective tolerance to risk, has not been
considered. In our opinion, that is better achieved at the end of this process. For example, if the client
who has no need to draw capital from his portfolio over the longer term sees that we suggest a
complete orientation toward equity exposure, they may indicate that they personally cannot
tolerate that level of potential volatility. In that case, we would work with you to examine potential
scenarios and determine a more appropriate level of growth exposure based upon these subjective
considerations.
For the cash and fixed income portion of the portfolio, we generally will suggest that your requirements
for the next year be maintained in a money market fund and/or short-term bond fund. Then, for the
next several years of projected draws against the portfolio, we will generally suggest that diversified
bond exposure be established with maturities that approximately match the projected draws. For
larger portfolios, this bond exposure is commonly established through the acquisition of individual
bond issues, and, for more limited portfolios, it is established through the purchase of bond funds of
varying average duration. The policy mix of bond exposure to be established is developed based
upon your projected income tax position as well as overall diversification considerations. Various
internal and external research is utilized in the analysis of appropriate individual bond issues and
bond funds for your portfolio. Such research includes publications of private rating agencies,
research available through broker-dealers and the internet, as well as participation in various
conferences provided through numerous entities.
For the growth component of the portfolio, we will generally suggest broad diversification over most
of the characteristics of equity investing. Such characteristics include capitalization, domestic and
international orientation as well as the style of management to be employed. As this implies broad
diversification, we generally suggest that equity mutual funds be used to achieve this exposure
although we also utilize some exchange-traded funds as well. We generally will not manage, utilize
or provide advice on any individual company stocks, although you are able to hold such positions
in your account on a non-discretionary basis. Occasionally, we may offer advice on direct
participation investments including non-exchange listed debt and equity securities, but this is usually
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done for a separately negotiated fee. Margin transactions, option writing and short-term purchases
of securities are discouraged. We use our own proprietary analytical tools for determining the overall
equity benchmark weightings suggested. We then use third party analytical database information
to further evaluate specific fund managers to be used within the growth component. This same data
is utilized to evaluate the fund managers on an ongoing basis. The array of equity funds we finally
determine to be appropriate as our model growth component.
Although the method described above espouses thorough financial planning, commitment of funds
over appropriate durations of time as well as broad and effective diversification, the risk of
substantial loss is still possible. Even though historical data would indicate that such losses should
be mitigated over time, there can be no guarantee that such historical statistical attributes will persist
and provide recovery from any such losses
Item 9 – Disciplinary Information
legal or
Registered investment advisers are required to disclose all material facts regarding any
disciplinary events that would be material to your evaluation of Urban Financial Advisory Corporation
or the integrity of Urban Financial Advisory Corporation and/or its management persons. Urban
Financial Advisory Corporation and its management people have not been a party to or involved
in any such legal actions or disciplinary events.
Item 10 – Other Financial Industry Activities and Affiliations
Neither Urban Financial Advisory Corporation nor its management persons or employees are
registered as nor have an application pending to register as a broker- dealer, futures commission
merchant, commodity pool operator or commodity trading advisor.
Steven D. Urban, President of Urban Financial Advisory Corporation, is a licensed attorney in the
State of Illinois and may provide legal estate services to UFAC clients through his attorney at law
practice. This may be perceived as a potential conflict of interest, and these services are provided
separately from any investment advisory services or financial and tax planning services of Urban
Financial Advisory Corporation. Mr. Urban is also involved in income and estate tax planning, including
the preparation of income tax returns. These services are also provided separately from investment
advisory and financial planning services, although these services are provided through Urban
Financial Advisory Corporation. In either case, clients are not required to work with Mr. Urban in either
capacity. Separate disclosure is made in Mr. Urban’s supplemental brochure, ADV 2B.
Item 11 – Code of Ethics
UFAC is guided by its Code of Ethics in rendering all services. The firm deems its primary duty to be
to act in your best interests and all operations of the firm are guided by these premises. Any advice
rendered or action taken on your behalf is only after a thorough consideration and understanding
of your financial situation and stated goals.
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The firm’s Code of Ethics is applicable to all employees of the firm and describes its standard of
business conduct and fiduciary duty to you and prohibits employees from engaging in activities in
which there is a conflict of interest. Further, the Code of Ethics includes provisions relating to the
confidentiality of your information, a prohibition on
insider trading, a prohibition of rumor
mongering, restrictions on the acceptance of significant gifts and the reporting of certain gifts and
business entertainment items, and personal securities trading procedures, among other things.
All employees at Urban Financial Advisory Corporation must acknowledge the terms of the Code of
Ethics annually, or as amended.
UFAC employees may from time to time buy or sell securities for themselves that are also
recommended to you. Due to the relative size and type of UFAC and client purchases and sales,
as well as the fact that generally only mutual funds are involved, no restrictions or internal procedures
are used for such transactions. You are informed that the firm and its employees may make such
purchases and sales at times non-coincidental with purchases and sales within your own portfolio.
You may request a copy of the firm's Code of Ethics by contacting Steven D. Urban at (312) 379-
0150.
Item 12 – Brokerage Practices
Brokers may be suggested to you based upon perceived service and value. Reasonableness
of commissions and trading fees are determined by comparison to those of other brokers. Discounts
from broker published commission rates are considered in the comparison. The availability and
breadth of investment products such as third-party mutual funds within centralized accounts is also
considered in evaluating brokers. Further, the capacity to trade within a given account is considered
important in the selection of potential brokers. Trading away is the purchase or sale through a broker
of a security not held in an account with that broker.
The value of products, research and services provided to us is not a factor in suggesting a broker to
you as there is no implicit or explicit agreement to receive products, research or services that
exist between us and any broker. On occasion, we may be provided with software by a broker that
is utilized by us to electronically access client account data directly from the broker’s system.
Generally, trading within your account is done independently of trades placed in other accounts.
Exceptions to this practice occur when a large bond position is acquired to be allocated to more than
one account.
In this situation, we may aggregate the purchases or sales of the bond involved. When transactions
are aggregated, the actual sales price will be averaged, and each client will be deemed to have sold
or purchased his share of the bond at the average price. Transaction costs will be shared pro rata by
all clients participating in the aggregated transaction. Occasionally, the broker may charge a
delivery fee if the bond was acquired through another broker.
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Item 13 – Review of Accounts
We will generally review and provide you with a written report on your portfolio on a quarterly basis.
Such reviews may include:
• a survey of value and quality rating changes of securities within your portfolio,
• an analysis of liquidity positions and your liquidity requirements from the portfolio,
• determination of steps necessary to deploy investment policy developed for your portfolio,
• discussions with you regarding the status of your portfolio and investment policy.
You will receive monthly statements directly from the broker reflecting activity and positions
within your accounts. In addition, you will generally receive from us a quarterly report, based upon
information obtained from the broker, which analyzes the change in account values during the quarter
and asset allocation of the portfolio. We will urge you to carefully review statements from the broker
and to compare statements we provide to you with those received directly from the broker.
The performance of certain securities in your portfolio is compared to various general indices and
peer manager performance figures. The status of portfolio deployment against originally developed
policy and immediate plans for the following quarter is also discussed within the quarterly report.
In addition, we will periodically, as mutually, deemed appropriate meet or confer with you to:
• update some of your financial planning as required,
• confirm or re-define the investment policy for your portfolio, and
• determine the scope of any follow up required.
Lastly, as described in Item 5, our ongoing investment advisory services include the provision
of financial planning services necessary to maintain the investment policy established for your
portfolio. Extraordinary financial planning services beyond what would be necessary to maintain the
agreed upon investment policy may require additional planning fees which would be quoted prior to
the initiation of service delivery.
Item 14 – Client Referrals and Other Compensation
We do not directly or indirectly compensate any person for client referrals. Also, we are not paid
cash, nor do we receive any other economic benefit (including commissions, sales awards,
equipment, or non-research services) from non-clients in connection with the provision of financial
planning or investment advisory services to you.
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Item 15 – Custody
Although we will direct and monitor the purchase and sale of securities within the accounts of your
portfolio, we do not take possession of the cash or securities of any client. Such custody is maintained
by the brokerage firm you determine to use. You do not alter or surrender the ownership of assets
within the accounts of your portfolio. Our authority is limited in providing instructions to the broker
regarding transactions within your accounts in accordance with the terms of your investment advisory
agreement and investment policy statement.
Further, we do not have the authority to withdraw any cash or securities for our benefit from any account
of your portfolio except for UFAC fee withdrawal in cases where you have provided authorization
beforehand. Pre-authorization of UFAC fee withdrawal from the accounts of your portfolio is voluntary
and not a condition of the provision of investment advisory services. If you have authorized UFAC fee
withdrawal from the accounts of your portfolio, you are still provided with an informational invoice prior
to the debiting of any such fees.
The brokerage agreements we use do authorize us to transfer cash or securities from your account to
an account of the same, or first-party, registration. “First-party registration” means the same owner or
owners titling the account. We only engage in such transfers upon your instruction. For example, many
clients have a pre-established electronic funds transfer link between an account we may manage and
their local bank account, or journal standing instructions between accounts at the same custodian, such
as between a non-IRA and an IRA account. Although this affords the client the capacity to direct such
funds, they may also request us to facilitate such transfers on their behalf (first party transfers).
Previously, this level of authorization did not constitute custody as defined by the SEC.
The SEC’s Custody Rule now states that an investment advisor has custody if there is any arrangement
that allows the financial advisor to instruct a custodian to withdraw a client’s funds or securities
maintained at that institution. In the past, this had generally been interpreted as the ability to withdraw
funds and direct them to a third-party account without the client’s permission or signature. The
clarification issued by the SEC on February 21, 2017, indicated that any arrangement that qualifies an
investment advisor to withdraw client funds or securities for non-trading purposes constituted custody.
This included wiring money between same-registration, or first party, accounts without direct instruction
from the client. Custodians with whom UFAC maintains a relationship have rescinded this standing
authorization for wires without direct instructions from the client, and thus, UFAC does not have custody
of client assets. Other than this definitional change, there have been no changes regarding your
relationship with UFAC.
UFAC still maintains a three-party relationship consisting of the client, an independent custodian and
UFAC as the investment advisor. You will continue to receive monthly account statements from the
custodian that holds the cash and securities within the accounts of your portfolio. We urge you to
carefully review such statements and compare these to the statements and analyses that we may
provide to you.
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Item 16 – Investment Discretion
We will generally receive discretionary trading authority from you at the outset of an investment
advisory relationship to select and identify the amount and type of securities to be bought or sold
within the accounts of your portfolio. This discretionary trading authorization is contained within
the brokerage agreement you will execute in the process of establishing an account with the broker
you select. The discretionary trading authorization is further guided by the terms and provisions of
the investment advisory agreement and investment policy statement which we will enter between
ourselves. Any investment guidelines and/or restrictions will generally be provided in writing and
would be defined within the investment policy statement.
Item 17 – Voting Client Securities
We generally do not have the authority to vote proxies for the securities in your account. You will
maintain the responsibility for receiving and voting proxies for all securities maintained in your
portfolio. Occasionally, we may provide you with information regarding the voting of such proxies.
Item 18 – Financial Information
Certain registered investment advisers who collect fees of a certain amount in advance are required
in this Item to provide you with certain financial information or disclosures about their financial
condition. However, we do not collect or solicit the prepayment of investment advisory fees of
$1,200 and six months in advance. In addition, we do not have any financial commitment that
impairs our ability to meet contractual and fiduciary commitments to you, nor have we ever been the
subject of a bankruptcy proceeding.
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Item 19 – Brochure Supplement(s)
Steven D. Urban
Urban Financial Advisory Corporation
221 North LaSalle Street, Suite 764
Chicago, IL 60601
(312) 379-0150
www.ufinadv.com
September 30, 2025
This Brochure Supplement provides information about Steven D. Urban that supplements the
Urban Financial Advisory Corporation Brochure. You should have received a copy of that
Brochure. Please contact Steven D. Urban if you have not received Urban Financial Advisory
Corporation’s Brochure or if you have any questions about the contents of this supplement.
Additional information about Steven D. Urban is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2- Educational Background and Business Experience
Year of Birth: 1957
Formal Education after High School:
University of Notre Dame – BBA in Finance and Business Economics
1979 DePaul University College of Law - JD, 1985
Certified Financial Planner™ (CFP®) Certification, 1987
Certified Public Accountant (CPA), 1988
Certified Investment Management Analyst (CIMA), 1996 Business
Background for at Least the Preceding Five Years:
• February 1990 to Present
President – Urban Financial Advisory Corporation
• February 1990 through December 1999
Tax and Financial Planning Consultant - BP plc (formerly Amoco Corporation)
• November 1984 through February 1990
Senior Tax Manager for the Chicago office in charge of Personal Financial Management
Services -.Deloitte & Touche (formerly Touche Ross and Co.)
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Professional Designation Disclosures:
Juris Doctor (JD) – Juris Doctor, or JD, denotes the form of law degree issued by most of the nation’s
law schools, and forms one of the educational prerequisites to the practice of law. Most law schools
require a four-year baccalaureate degree for admission, and law school is generally a three-year (six-
semester) course of graduate- level study.
Certified Public Accountant (CPA) – CPAs are licensed and regulated by their state boards of
accountancy. While state laws and regulations vary, the education, experience and testing
requirements for licensure as a CPA generally include minimum college education (typically 150
credit hours with at least a baccalaureate degree and a concentration in accounting), minimum
experience levels (most states require at least one year of experience providing services that involve
the use of accounting, attest, compilation, management advisory, financial advisory, tax or consulting
skills, all of which must be achieved under the supervision of or verification by a CPA), and
successful passage of the Uniform CPA Examination. Additionally, all American Institute of Certified
Public Accountants (AICPA) members are required to follow a rigorous Code of Professional Conduct
which requires that they act with integrity, objectivity, due care, competence, fully disclose any
conflicts of interest (and obtain client consent if a conflict exists), maintain client confidentiality,
disclose to the client and commission or referral fees, and serve the public interest when providing
financial services. The vast majority of state boards of accountancy have adopted the AICPA’s Code
of Professional Conduct within their state accountancy laws or have created their own.
that an
Certified Investment Management Analyst (CIMA) – The CIMA certification signifies
individual has met initial and on-going experience, ethical, education, and examination requirements
for investment management consulting, including advanced
investment management theory and
application. Prerequisites for the CIMA certification are three years of financial services experience
and an acceptable regulatory history. To obtain the CIMA certification, candidates must pass a
Qualification Examination, successfully complete a one-week classroom education program provided
by a Registered Education Provider at an AACSB accredited university business school, and pass
a Certification Examination. CIMA designees are required to adhere to IMCA’s Code of Professional
Responsibility, Standards of Practice, and Rules and Guidelines
for Use of the Marks. CIMA
designees must report 40 hours of continuing education credits, including two ethic hours, every two
years to maintain the certification. The designation is administered through Investment & Wealth
Institute (formally IMCA).
Certified Financial Planner™, CFP® - Certified Financial Planner™, CFP® and federally registered
CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks
granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
15
The CFP® certification is a voluntary certification; no federal or state law or regulation requires
financial planners to hold CFP® certification. It is recognized in the United States and several other
countries for its (1) high standard of professional education; (2) stringent code of conduct and
standards of practice; and (3) ethical requirements that govern professional engagements with clients.
Currently, more than 62,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a Bachelor’s
Degree from a regionally accredited United States college or university (or its equivalent from
a foreign university). CFP Board’s financial planning subject areas include insurance planning
and risk management, employee benefits planning, investment planning, income tax planning,
retirement planning, and estate planning.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination,
administered in 10 hours over a two-day period, includes case studies and client scenarios
designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real world circumstances; (Examinations at the time Steven
D. Urban acquired this designation were given over several days after the completion of
various study components).
• Experience – Complete at least three years of full-time financial planning-related experience
(or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning
field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at
a fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject
to CFP Board’s enforcement process, which could result in suspension or permanent revocation of
their CFP® certification.
16
Item 3- Disciplinary Information
legal or
Registered investment advisers are required to disclose all material facts regarding any
disciplinary events that would be material to your evaluation of each supervised person providing
investment advice. Steven D. Urban is not and has not been subject to any legal or disciplinary
events.
Item 4- Other Business Activities
Urban Financial Advisory Corporation also provides financial planning services, income tax planning
and tax compliance services, and estate planning and administration services to its clients. Steven D.
Urban is involved in these services by preparing and reviewing financial, income, and estate plans
and tax returns. These other business activities are provided separately from investment advisory and
financial planning services necessary for maintenance of investment policy, and fees are separately
charged for such services.
Mr. Urban, as a licensed attorney in the state of Illinois, may work with clients in estate planning legal
matters. The scope of this work is generally limited to drafting testamentary documents, including
wills, trusts and powers of attorney and legal aspects of administering trusts and estates. Steven D.
Urban is involved in the provision of these services through a law practice separate and distinct from
Urban Financial Advisory Corporation. Further, such services are provided separately from investment
advisory and financial planning services and fees are separately charged for such services.
Mr. Urban is not registered nor has any application pending to register as a broker- dealer, futures
commission merchant, commodity pool operator or commodity trading advisor.
Item 5- Additional Compensation
Steven D. Urban receives no commissions, bonuses, sales awards or other compensation based on
the sale of securities or other investment products, client referrals, or new accounts.
Item 6 - Supervision
Steven D. Urban is the president and majority shareholder of Urban Financial Advisory Corporation
and accordingly has no direct supervisors. Mr. Urban supervises all firm personnel on all investment
advisory and tax planning and compliance matters. Mr. Urban may suggest investments and
investment strategies to clients and has investment advisory discretion and authority to place client
trades when authorized by the client pursuant to stated investment policy.
17
Jeremy Ander
Urban Financial Advisory Corporation
221 North LaSalle Street, Suite 764
Chicago, IL 60601
(312) 379-0150
www.ufinadv.com
September 30, 2025
This Brochure Supplement provides information about Jeremy A. Ander that supplements the
Urban Financial Advisory Corporation Brochure. You should have received a copy of that
Brochure. Please contact Steven D. Urban if you have not received Urban Financial Advisory
Corporation’s Brochure or if you have any questions about the contents of this supplement.
Item 2- Educational Background and Business Experience
Year of Birth: 1976
Formal Education after High School:
University of Illinois – BS in Business Administration, 1999
San Diego State University – MSBA, 2004
Certified Financial Planner™ (CFP®) Certification, 2010
Certified Public Accountant (CPA), 2015
Business Background for at Least the Preceding Five Years:
• February 2007 to Present
Principal – Urban Financial Advisory Corporation
Professional Designation Disclosures:
Certified Public Accountant (CPA) – CPAs are licensed and regulated by their state boards of
accountancy. While state laws and regulations vary, the education, experience and testing
requirements for licensure as a CPA generally include minimum college education (typically 150
credit hours with at least a baccalaureate degree and a concentration in accounting), minimum
experience levels (most states require at least one year of experience providing services that involve
the use of accounting, attest, compilation, management advisory, financial advisory, tax or consulting
skills, all of which must be achieved under the supervision of or verification by a CPA), and
successful passage of the Uniform CPA Examination. Additionally, all American Institute of Certified
18
Public Accountants (AICPA) members are required to follow a rigorous Code of Professional Conduct
which requires that they act with integrity, objectivity, due care, competence, fully disclose any
conflicts of interest (and obtain client consent if a conflict exists), maintain client confidentiality,
disclose to the client and commission or referral fees, and serve the public interest when providing
financial services. Most state boards of accountancy have adopted the AICPA’s Code of
Professional Conduct within their state accountancy laws or have created their own.
Certified Financial Planner™, CFP® - Certified Financial Planner™, CFP® and federally registered
CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks
granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires
financial planners to hold CFP® certification. It is recognized in the United States and several other
countries for its (1) high standard of professional education; (2) stringent code of conduct and
standards of practice; and (3) ethical requirements that govern professional engagements with clients.
Currently, more than 62,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
• Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board’s studies have determined as necessary for the
competent and professional delivery of financial planning services, and attain a Bachelor’s
Degree from a regionally accredited United States college or university (or its equivalent from
a foreign university). CFP Board’s financial planning subject areas include insurance planning
and risk management, employee benefits planning, investment planning, income tax
planning, retirement planning, and estate planning.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination,
administered in 10 hours over a two-day period, includes case studies and client scenarios
designed to test one’s ability to correctly diagnose financial planning issues and apply one’s
knowledge of financial planning to real world circumstances; (Examinations at the time
Steven D. Urban acquired this designation were given over several days after the completion
of various study components).
• Experience – Complete at least three years of full-time financial planning-related experience
(or the equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements in order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
19
Conduct, to maintain competence and keep up with developments in the financial planning
field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services
at a fiduciary standard of care. This means CFP® professionals must provide financial
planning services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject
to CFP Board’s enforcement process, which could result in suspension or permanent revocation of
their CFP® certification.
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of each supervised person providing
investment advice. Jeremy A. Ander is not and has not been subject to any legal or disciplinary
events.
Item 4- Other Business Activities
Urban Financial Advisory Corporation also provides financial planning services, income tax planning
and tax compliance services, and estate planning and administration services to its clients. Jeremy
A. Ander is involved in these services by preparing and reviewing financial, income, and estate plans
and tax returns. These other business activities are provided separately from investment advisory and
financial planning services necessary for maintenance of investment policy, and fees are separately
charged for such services.
Mr. Ander is not registered nor has any application pending to register as a broker- dealer, futures
commission merchant, commodity pool operator or commodity trading advisor.
Item 5- Additional Compensation
Jeremy A. Ander receives no commissions, bonuses, sales awards or other compensation based on
the sale of securities or other investment products, client referrals, or new accounts.
Item 6 - Supervision
Jeremy A. Ander is a minority shareholder of Urban Financial Advisory Corporation and is supervised
by the President. Mr. Ander may suggest investments and investment strategies to clients and has
investment advisory discretion and authority to place client trades when authorized by the client
pursuant to stated investment policy.
20
Lisa J. Sherwood
Urban Financial Advisory Corporation
221 North LaSalle Street, Suite 764
Chicago, IL 60601
(312) 379-0150
www.ufinadv.com
September 30, 2025
This Brochure Supplement provides information about Lisa J. Sherwood that supplements
the Urban Financial Advisory Corporation Brochure. You should have received a copy of that
Brochure. Please contact Steven D. Urban if you have not received Urban Financial Advisory
Corporation’s Brochure or if you have any questions about the contents of this supplement.
Item 2- Educational Background and Business Experience
Year of Birth: 1968
Formal Education after High School:
Kirkwood Community College – Associates of Arts, 1988 University of
Iowa – BBA in Finance, 1990
Certified Public Accountant (CPA), 1998
Business Background for at Least the Preceding Five Years:
• March 2000 to Present
Principal – Urban Financial Advisory Corporation
Professional Designation Disclosures:
Certified Public Accountant (CPA) – CPAs are licensed and regulated by their state boards of
accountancy. While state laws and regulations vary, the education, experience and testing
requirements for licensure as a CPA generally include minimum college education (typically 150 credit
hours with at least a baccalaureate degree and a concentration in accounting), minimum experience
levels (most states require at least one year of experience providing services that involve the use of
accounting, attest, compilation, management advisory, financial advisory, tax or consulting skills, all
of which must be achieved under the supervision of or verification by a CPA), and successful passage
21
of the Uniform CPA Examination. Additionally, all American Institute of Certified Public Accountants
(AICPA) members are required to follow a rigorous C o d e of Professional Conduct which requires
that they act with integrity, objectivity, due care, competence, fully disclose any conflicts of interest
(and obtain client consent if a conflict exists), maintain client confidentiality, disclose to the client and
commission or referral fees, and serve the public interest when providing financial services. Most
state boards of accountancy have adopted the AICPA’s Code of Professional Conduct within their
state accountancy laws or have created their own.
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or
disciplinary events that would be material to your evaluation of each supervised person providing
investment advice. Lisa J. Sherwood is not and has not been subject to any legal or disciplinary
events.
Item 4- Other Business Activities
Urban Financial Advisory Corporation also provides financial planning services, income tax planning
and tax compliance services, and estate planning and administration services to its clients. Lisa J.
Sherwood is involved in these services by preparing and reviewing financial, income, and estate plans
and tax returns. These other business activities are provided separately from investment advisory and
financial planning services necessary for maintenance of investment policy, and fees are separately
charged for such services.
Ms. Sherwood is not registered nor has any application pending to register as a broker-dealer, futures
commission merchant, commodity pool operator or commodity trading advisor.
Item 5- Additional Compensation
Lisa J. Sherwood receives no commissions, bonuses, sales awards or other compensation based
on the sale of securities or other investment products, client referrals, or new accounts.
Item 6 - Supervision
Lisa J. Sherwood is a minority shareholder of Urban Financial Advisory Corporation and is supervised
by the President. Ms. Sherwood may suggest investments and investment strategies to clients and
has investment advisory discretion and authority to place client trades when authorized by the client
pursuant to stated investment policy.
22