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SECURITIES
Member FINRA / SIPC | Registered Investment Advisor
Investment Advisor Disclosure Brochure
This brochure provides important information about the qualifications and business practices of USA Financial Securities LLC. If
you have questions about the contents of this brochure, please contact our compliance department at (888) 407-8198. The information
contained in this document has not been approved or verified by the United States Securities and Exchange Commission ("SEC") or any
state securities authority. This brochure is updated as of September 18, 2025. Our previous brochure update was August 5, 2025
Additional information about USA Financial Securities is also available on the SEC's website at www.adviserinfo.sec.gov.
Please consider carefully before becoming a client. USA Financial Securities is an SEC registered adviser, SEC File No. 801-68276. SEC
registration does not imply a certain level of skill or training.
USA Financial Securities
6020 E. Fulton St., Ada, MI 49301
www.usafinancial.com/usaf-securities
FS-IADB-14 Page 1 of 20 Rev. 09.18.25
SECURITIESMember FINRA / SIPC | Registered Investment Advisor
ITEM 2: MATERIAL CHANGES
USA Financial Securities' last brochure update was August 2025. Since the last update, USA Financial Securities has amended:
Item 4: Expanded information related to the departure of a representative that manages an AIM strategy, as well as potential for
reassignment should a representative no longer be affiliated with USA Financial Securities.
Item 10: Rephrased and further clarified the relationship with USA Financial Insurance and context for fixed insurance product
recommendations.
Item 14: Added information regarding third party marketing support payments and transition assistance and support for new
representatives. Added information describing promoter agreements.
Item 15: Added disclosure stating representatives are able to request distributions on behalf of clients, according to a client’s standing
instructions at the custodian.
Please read the remainder of this brochure as it contains other important information related to our business. Also, you can find our
Form CRS in this document or on our website at https://www.usafinancial.com/forms-and-disclosures. The Form CRS is a relationship
summary that provides simplified disclosures and information related to how you can engage with our firm and what conflicts or
disclosures you should be aware of when working with us. The website contains the expanded disclosure information that could not
fit within Form CRS's page-limit confines.
You may request a copy of our Brochure, including Form CRS, by contacting the compliance department at (888)407-8198. The ADV
Brochure can also be found on our website: https://www.usafinancial.com/forms-and-disclosures.
Additional information about our firm is also available via the SEC's web site www.adviserinfo.sec.gov. The SEC's web site also
provides information about any individuals affiliated with us who are registered, or are required to be registered, as investment adviser
representatives of the firm.
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FS-IADB-14 Page 2 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
TABLE OF CONTENTS
Item 2: MATERIAL CHANGES ...........................................................................................................................................................2
Item 4: ADVISORY BUSINESS .............................................................................................................................................................4
Item 5: FEES AND COMPENSATION ..................................................................................................................................................7
Item 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT .............................................................................10
Item 7: TYPES OF CLIENTS ...............................................................................................................................................................10
Item 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ..............................................................10
Item 9: DISCIPLINARY INFORMATION .............................................................................................................................................11
Item 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
AND CONFLICTS OF INTEREST .........................................................................................................................................12
Item 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN
CLIENT TRANSACTIONS AND PERSONAL TRADING ....................................................................................................15
Item 12: BROKERAGE PRACTICES ...................................................................................................................................................16
Item 13: REVIEW OF ACCOUNTS ......................................................................................................................................................16
Item 14: CLIENT REFERRALS AND OTHER COMPENSATION ....................................................................................................17
Item 15: CUSTODY ...............................................................................................................................................................................19
Item 16: INVESTMENT DISCRETION ...............................................................................................................................................20
Item 17: VOTING CLIENT SECURITIES .............................................................................................................................................20
Item 18: FINANCIAL INFORMATION ..............................................................................................................................................20
FS-IADB-14 Page 3 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
ITEM 4: ADVISORY BUSINESS
A. USA Financial Securities is an investment adviser registered with the United States Securities and Exchange Commission ("SEC").
Our firm is also registered as a broker-dealer. USA Financial Securities was founded in 1998 and is owned by USA Financial, LLC. USA
Financial, LLC is owned by WalEnd, Ltd. and AL Marketing, LLC, a subsidiary of AmeriLife Group, LLC ("AmeriLife"). Detailed information
regarding our owners, directors, and officers can be found by visiting: www.adviserinfo.sec.gov.
Our firm utilizes investment adviser representatives. Our representatives frequently work with individuals who are either planning
for retirement or are currently retired, however, neither our firm nor our representatives specialize in any specific area or type of
investment advice.
B. USA Financial Securities offers three categories of advisory services: financial planning, advisory account management, and
representative guided investment strategies that offer limited distribution. Our representatives may charge a comprehensive financial
planning fee and also receive an asset-based fee for any dollars managed on behalf of a client. In rare cases, upon firm approval,
representatives may offer strategies for client investment. Financial planning is a comprehensive engagement process whereby the
representative analyzes a client’s entire investment portfolio in conjunction with their objectives, risk tolerance, and other relevant
factors to determine an investment plan. Advisory account management may be a part of the financial-planning process, but clients
can also have an advisory account without engaging in the financial planning process and vice versa. Advisory accounts are managed
either on a transaction-based pricing method or an asset-based pricing method. Both methods are discussed in greater detail, below.
Financial Planning Services
USA Financial Securities' investment adviser representatives provide financial planning services. As mentioned above, financial
planners use a comprehensive planning method. They help clients set and achieve long-term financial goals through investments,
tax planning, asset allocation reviews, risk management analyses, retirement planning, and estate planning. USA Financial
Securities collects important financial information from each client, and uses that information, along with any additional information
communicated to the representative, to develop a plan designed to meet each client’s unique goals and objectives.
Each client is advised that it remains the client’s responsibility to promptly notify USA Financial Securities if there is ever a change in
the client’s financial situation or investment objectives for the purpose of reviewing and possibly revising USA Financial Securities’
previous recommendations or services.
Additionally, as part of offering a holistic approach to advising clients, representatives may recommend the services of other
professionals for certain non-investment topics, such as attorneys or accountants. In these cases, the client is under no obligation to
engage the services of any recommended professionals. The client retains all discretion over all such decisions and is free to accept
or reject any recommendation. If a client has engaged with such a professional, and a dispute arises thereafter, the client agrees to
seek recourse exclusively from and against the engaged professional.
Financial planning fees may be charged in addition to commissions or asset under management fees. Clients are not obligated to
follow USA Financial Securities' recommendations or to pursue the recommendations through USA Financial Securities. Clients have
control over investment decisions - clients may place restrictions on investing in certain types of securities or engaging in various
investment activities. It is important that clients communicate their investment goals and objectives, including any restrictions, to
the investment adviser representative. An open and honest dialogue between each client and their financial professional will help
facilitate a successful working relationship.
Representatives may provide ongoing advice for accounts that, for various reasons, need to be maintained at an external and
unaffiliated firm. In these cases, the client understands that representatives may be limited in the advice they are able to provide and
are dependent upon information provided by the client. Investment options may be limited to the selections made available within
the external and unaffiliated account.
FS-IADB-14 Page 4 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
Advisory Account Management
USA Financial Securities and its investment adviser representatives can manage advisory accounts in two ways (essentially, the
category of management is dictated by the way the fee is charged): transaction-based pricing or asset-based pricing. Clients pay
a custodial and administrative fee ("C&A Fee") under both pricing structures. However, the C&A Fee is less on a transaction based
pricing platform for the reasons described below. In addition to the C&A Fee, USA Financial Securities' advisers also charge a
management fee. Under no circumstances will the management fee exceed 2.7%. USA Financial Securities receives a portion of
the fees.
Transaction-Based Pricing Structure (Non-Wrap)
USA Financial Securities' transaction-based pricing platform provides clients with investment advisory execution, clearing, and
custodial services, through our custodian, Pershing. As the name suggests, under the transaction-based pricing structure, you pay
a lower C&A Fee because you pay for transactions individually as they occur in addition to the C&A Fee. If clients do not engage in
frequent transactions, then transaction-based pricing structure is generally more advantageous because the C&A Fee is less, and
clients only pay for transactions when and if they occur.
Asset-Based Pricing Structure (Wrap)
USA Financial Securities operates asset-based pricing programs at Pershing, a wrap-fee program. A wrap-fee program bundles
various services together and charges an all-inclusive fee, named a "wrap fee" because it wraps around all services rather than
charging a separate fee for each service.
Under an asset-based pricing structure, clients pay a higher C&A Fee because the transaction costs are included in the C&A Fee
- the C&A Fee does not increase regardless of how many transactions each client makes. If clients engage in a high number of
transactions in their account, the asset-based pricing structure is more ideal because they will generally pay less as transaction costs
can add up over time.
Because wrap-fee accounts are charged a monthly fee, these accounts are typically best suited for investors who anticipate engaging
in moderate to high levels of investment activity within their account. Infrequent trading is not supported by the fee structure, and
clients with very little trading activity or account management are better served in a traditional commission based brokerage account
or the transaction-based pricing platform.
For more information regarding our wrap-fee programs, please see our separate, wrap-fee brochure, Appendix 1 - Wrap Fee Brochure.
Third Party Money Management
Representatives may provide access to the services and investment advisory service from third party, unaffiliated investment advisory
firms. Representatives serve as the portfolio manager on these accounts and make strategic decisions and recommendations as to the
strategies that would most appropriately align with the client’s stated investment objectives. In these situations, the third party money
manager shall have the day-to-day responsibility for the active discretionary management of the assets allocated to these strategies. USA
Financial Securities’ representatives shall evaluate the appropriateness of a particular strategy based upon a number of factors including
investment objectives, management style, performance, reputation, financial strength, pricing and research.
In some scenarios, the third party money manager recommended by a representative permits investment in various strategies offered by
independent and unaffiliated firms, and in some cases the third party offers a platform for individualized advice and recommendations
from the representative.
In these situations, clients should obtain the Form ADV Part 2A Brochure from the third party money management firm through which
their assets will be invested.
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USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
Representative Guided Investment Strategies
USA Financial Securities serves as a sub-adviser on the USA Financial Exchange platform (further discussed in Section 10: Other
Industry Affiliations). USA Financial Securities affords the opportunity to investment adviser representatives to offer customized financial
strategies to clients, referred to as “AIM” (Adviser as Investment Manager) Strategies. AIM Strategies allow representatives to offer unique
investment options to clients that reflect the representative’s investment philosophy. These strategies are exclusively distributed through
USA Financial Exchange, an affiliate of USA Financial Securities. Clients that choose to invest in an AIM Strategy will require an account
with USA Financial Exchange, which in turn will benefit USA Financial Securities as an affiliate through common ownership. Clients are
able to request reasonable restrictions on investing in certain types of securities.
AIM Strategies have varying fee structures, determined by the representative. These fees can be found in the ADV Supplement provided
by each representative offering their AIM strategies.
Recommendations from representatives to invest in these customized strategies present a conflict of interest, as the representative
serves as both the representative making the recommendation to the AIM Strategy and the strategy manager as well. Meaning, the
representative will receive compensation twice: once to give investment advice on the overall portfolio and again will receive the strategy
fee paid by the AIM Strategy that was recommended. This dual fee structure may incentivize representatives to prioritize the promotion
of their own strategies over other alternative options.
Impact of Representative Departure on AIM Strategies
If a representative responsible for managing an AIM strategy is no longer affiliated with USA Financial Securities, the strategy will cease
to receive ongoing trade instructions. Assets within the strategy will remain invested in the holdings that were in place at the time of the
representative’s departure and will not be actively managed or rebalanced until further action is taken. Clients may choose to reallocate
these assets or transition to a different strategy or representative, as appropriate.
C. USA Financial Securities provides investment advisory services that are specific to the needs of each client. Before making any
investment recommendations, representatives will ascertain each client’s investment objectives. Thereafter, USA Financial Securities
will allocate and/or recommend the client allocate investment assets consistent with the client’s investment objectives. The client may
impose reasonable restrictions, in writing, on USA Financial Securities’ services.
Reassignment of Accounts and Continuation of Services
In the event that a representative departs from USA Financial Securities, affected client accounts may no longer receive
individualized investment advice from that representative. At such time, USA Financial Securities may reassign the account to
another qualified representative who will provide investment advisory services aligned with the client’s stated risk tolerance,
financial objectives, and overall profile.
Clients will be notified of any reassignment and provided with information about the new representative. Clients retain the right to
decline reassignment and may choose to remain without a designated representative. If no representative is assigned, the portion
of the portfolio management fee attributable to representative services will be suspended until a new representative is appointed
and advisory services resume.
Regardless of representative assignment status, assets may remain invested in strategies managed by third-party asset managers.
These strategies will continue to be executed in accordance with the asset manager’s investment methodology. Applicable asset
management and platform fees associated with these third-party strategies will continue to be assessed.
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FS-IADB-14 Page 6 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
D. USA Financial Securities offers both wrap and non-wrap advisory account services to clients. Non-wrap services are assessed
charges separately for each service, on an unbundled basis. These services include but are not limited to: trade costs, investment
advisory fees, and custody fees. USA Financial Securities also offers wrap fee advisory accounts to clients. In a wrap fee account, the
client will pay a single fee for the bundled services that would otherwise be assessed separately. In a wrap fee account, USA Financial
Securities does receive a portion of the fee for compensation for its services.
E. USA Financial Securities supports discretionary and non-discretionary accounts. As of December 31, 2024, our firm was managing
approximately $301,510,437.90. Approximately $195,921,421.34 was managed on a discretionary basis.
ITEM 5: FEES AND COMPENSATION
A. USA Financial Securities offers a variety of methods for investment planning and advisory accounts. In each of the avenues listed
in Item 4, representatives will assess a fee, as described below. These fees are negotiated between the representative and the client
based on the level and scope of overall investment advisory services to be rendered, which is based upon various objective and
subjective factors. These factors include but are not limited to: the amount of assets placed under the representative’s management,
the level and scope of financial planning, and the complexity of the engagement. As a result of these negotiated fees, clients could
pay diverse fees based upon the market value of their assets, the complexity of the engagement, and the other factors listed herein.
Services provided by USA Financial Securities to any client could possibly be available from other investment advisory firms at lower
fees. All clients and prospective clients should be guided accordingly.
The following is a summary of the fees charged by USA Financial Securities:
Financial Planning Services
USA Financial Securities' representatives charge fees for financial planning services. Clients can engage USA Financial Securities'
advisors for financial planning services on an hourly, flat, fixed, or project-based fee. Fees are collected monthly in arrears for
services rendered. Hourly fees cannot exceed $500/hour and USA Financial Securities typically does not permit flat or project
based fees to exceed $75,000. However, fees may be negotiable when additional services are bundled with the implementation of
a financial plan. Prior to paying any fees, you must sign USA Financial Securities' investment advisory agreement.
FINANCIAL PLANNING FEE REFUND POLICY - USA Financial Securities' refund policy permits you to request a 100% refund of
all hourly and/or project fees paid within one year of signing the agreement. However, this refund policy only applies to financial
planning fees; it does not apply to asset under management fees (i.e., transaction-based pricing fees and/or asset-based pricing
fees).
Planning fees will vary between USA Financial Securities' representatives based on a variety of factors: geographical location,
representative experience, magnitude of the work involved, etc. As a result, it is possible that some clients will be paying more or
less for the same services than those utilizing another USA Financial Securities financial adviser representative.
Advisory Account Management
Fees may be negotiated between clients and the investment adviser representative, provided that the total negotiated fee does not
exceed 2.7%. USA Financial Securities receives a portion of the fee, as does the investment adviser representative.
Transaction-Based Pricing Structure (Non-Wrap)
In a non-wrap advisory account, fees are assessed separately, on an unbundled basis. As such, clients pay for each transaction
in addition to USA Financial Securities’ advisory fee and the custodial and administrative costs assessed by Pershing.
FS-IADB-14 Page 7 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
Pershing’s Fee Schedule is as follows:
BASIS POINT CHARGE
15bps
Stocks
$20.00 (+ $0.025 per share)
Mutual Funds
$20.00
Exchanges
$4.00
UITs
$20.00
Bonds - Corporate
$20.00 (+ $1.00 per bond)
Bonds - Other
$20.00
CDs
$40.00
If the USA Financial Securities' representative providing advisory services to the account does his or her own trading, the per-
transaction brokerage costs may be less than those referenced above. How each representative trades will not affect your basis-
point charge.
In addition to the assets-under-management fee and brokerage charges, custodians also charge annual maintenance fees and
account termination fees on all IRA and qualified retirement plan accounts. These fees apply to all IRA and qualified retirement plan
accounts, not just accounts at USA Financial Securities. These fees will appear on the account statement. Pershing will deduct
administrative charges from the management fee.
Asset-Based Pricing Structure (Wrap)
In a wrap fee advisory account, clients pay higher custodial and administrative fees because the transaction costs are included/
bundled within this fee. Clients that pay a higher fee in a wrap account will not pay for individual transactions. Pershing charges 0.30%
for participation in their wrap fee program.
Representative Guided Investment Strategies
Representatives that are approved by USA Financial Securities to provide investment strategies to their clients charge a strategy fee for
the management advice they provide to the overall strategy. This fee is different than the advisory fee the representative may charge to
provide investment advice for each client’s portfolio. These fees vary depending on the complexity of management and frequency of
adjustments required for the investment strategy to be effectively implemented. As these strategies are exclusively distributed through USA
Financial Exchange, the fee structure must align with the thresholds permitted by USA Financial Exchange’s Form ADV Part 2A Brochure.
More information regarding the specific fees for each representative-guided investment strategy is available in the representative’s ADV
Supplement.
Third Party Money Management
In addition to the managers referenced above and below, USA Financial Securities has relationships with a number of third-party money
managers. If clients choose to utilize the services of the third-party money manager, they will compete that money manager's new account
paperwork (in addition to USA Financial Securities') and each money manager is responsible for opening the account and managing the
assets contained within the account. Please note that each manager will have its own fee schedule and will adhere to its preferred billing
frequency and method (e.g., monthly in arrears or quarterly in advanced). Please review the third- party money manager's ADV carefully
for important information related to their business and methods of operation.
B. USA Financial Securities' billing frequency and method is monthly in arrears. However, some clients may transfer to us as part of a
different billing frequency and methodology. In those instances, where USA Financial Securities has the power and ability to alter the
billing arrangement, we will convert clients from their existing fee schedule to monthly in arrears. As the conversion process unfolds,
FS-IADB-14 Page 8 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
some clients may be on different billing frequencies and methodologies than other clients for a period of time. Any clients who join
USA Financial Securities on an in-advance billing cycle but leave prior to completion of the conversion process and prior to the end of
the billing cycle are entitled to a refund for the number of days between account termination and the end of the billing period. Please
note, however, that this scenario is rare and there are only a limited number of accounts that require a conversion.
C. In addition to the fees outlined above, clients will pay various other fees associated with their account. Tax qualified accounts held
at Pershing will pay $44.50 per year in annual maintenance fees.
Fees paid to USA Financial Securities are separate and distinct from any fees and expenses charged by mutual funds, ETFs, or other
investment pools (generally including a management fee and fund expenses as described in a prospectus). USA Financial Securities
is not paid any portion of any fees and expenses imposed by mutual funds or ETFs held in an advisory account.
Additional information regarding brokerage costs associated with Pershing advisory accounts can be found in Item 5: Section A.
D. USA Financial Securities collects fees in arrears.
E. USA Financial Securities’ investment advisor representatives may also operate as registered representatives of USA Financial
Securities’ broker dealer. Representatives operating as registered representatives are able to place client assets in commission-
based brokerage accounts or fee-based advisory accounts. Mutual funds have many different fee structures/share classes. Class A
mutual fund shares generally pay a commission up-front on the initial purchase, and investors can exchange between funds at the
same mutual fund company without paying a new commission each time. Meanwhile, share classes designed for fee-based advisory
accounts generally do not pay on-going commissions as representatives are paid advisory fees for providing ongoing management
to the account already. The ability to utilize both compensation structures provides a conflict of interest and could incentivize a
representative to recommend an account type based on compensation structure rather than client need.
Additionally, registered representatives may be licensed to recommend insurance products, including variable annuities or fixed indexed
annuities. These investments typically pay both a commission to the representative upon purchase as well as ongoing payments
(typically referred to as “trails”). Representatives may include the purchase of one or more insurance or annuity product in their
recommendations. In these scenarios, there is generally not another compensation option available to the representative. This may,
however, provide a conflict of interest incentivizing a representative to recommend and insurance product as part of a financial plan.
Clients are under no obligation to implement any of the recommendations made in a financial plan. If a client chooses to implement
the recommendations from their financial plan that includes insurance products, the client is not required to purchase such products
through their representative or relationship with USA Financial Securities or any affiliates.
Clients have choices in how they work with USA Financial Securities, including how to receive advice, manage their account, and pay
for services. Once a representative has created a financial plan based on a client’s objectives, the client has the option to implement
the plan elsewhere and with another unaffiliated representative should they choose. Representatives work with clients and include
clients throughout the investing process to build an investment portfolio based on each client’s financial situation, preferences, and
goals. The investment portfolio can be implemented through an investment advisory account, brokerage account, or a combination
of both. USA Financial Securities addresses these conflicts by making clients aware the conflicts exist through this Brochure. USA
Financial Securities reviews each transaction to ensure the recommendations made to each client adhere to the applicable regulatory
standards that apply to the recommendations being made. USA Financial Securities’ Written Supervisory Procedures address conflicts
of interest such as additional compensation.
F. Bear in mind that the majority of the transactions involving the above-mentioned products would likely ultimately result in
compensation for those transactions. In the case of USA Financial Securities’ representatives that are appropriately licensed to
receive such compensation, USA Financial Securities would consider the compensation routine and customary compensation for
such activities.
USA Financial Securities’ Form CRS, which is distributed with each recommendation and as a part of the new account packet, provides
an overview of the types of services offered by USA Financial Securities. Each client is encouraged to review these with their financial
professional to determine the account type(s) or engagement that best fits their objectives.
FS-IADB-14 Page 9 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
USA Financial Securities does not charge performance fees - that is, fees based on a share of capital gains or capital appreciation of the
assets in client accounts.
Side-by-side management occurs when an investment adviser manages both performance-based fee accounts non-performance based
fee accounts at the same time. Side-by-side management can result in conflicts of interest because there is an incentive to direct clients to
performance-based fee accounts because the firm will, most likely, receive more fees. However, because USA Financial Securities does not
charge performance fees, the Firm does not engage in side-by-side management and have no conflicts of interest relevant to side-by-side
management.
ITEM 7: TYPES OF CLIENTS
USA Financial Securities provides investment advice to individuals, corporations and trusts. Many investment adviser representatives focus
on retirement planning, therefore, a significant portion of USA Financial Securities’ client base is comprised of pre-retirees and retirees.
USA Financial Securities does not place restrictions on who can engage in financial planning services. A determination will be made, based
on the information available, whether a financial planning fee is suitable considering each client’s unique financial situation, objectives, and
goals. We require a minimum planning fee of $100.
Our wrap-fee program platforms do require account values of at least $15,000. Additional information regarding the wrap-fee platforms,
including account minimums, is provided as part of Appendix 1 - Wrap Fee Brochure.
Client participation in any AIM Strategies offered by their representative may have their own minimum investment accounts. These account
minimums are set by the representative that provides investment advice for the strategy and may vary. Minimum account sizes for investment
in an AIM strategy are generally determined by the amount of assets necessary to effectively participate in the strategy. Depending on the
investment strategy’s holdings, too small of an investment may not be sufficient to purchase the appropriate proportions of holdings for the
strategy to effectively pursue its objectives.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
A. USA Financial Securities' investment adviser representatives may utilize many different methods of analysis when developing each
client’s specific financial plan. For example, representatives may review past investments that had been made and compare those
investments with current objectives to determine whether those investments are still a good fit, or he or she may use software to
design a plan that supplements the client’s current plan.
USA Financial Securities offers advice about a wide variety of investment types, including mutual funds, exchange traded funds, index
funds, equity index annuities, fixed annuities, variable annuities, and unit investment trusts. Each client’s unique situation and financial
goals will dictate which investment products or strategies are appropriate.
B. All investments bear different types and degrees of risk. Investing in securities involves risk of loss, which clients need to be
prepared to bear.
While investment advice is designed to provide appropriate investment diversification, some investments have significantly greater
risks than others. Obtaining higher rates of return on investments entails accepting higher levels of risk. USA Financial Securities’
investment advice seeks to balance risks and rewards to achieve investment objectives. It is important to ask investment adviser
representatives questions and request clarification if clients do not understand the risks associated with a particular investment or
strategy.
FS-IADB-14 Page 10 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
USA Financial Securities strives to render our best judgment on behalf of our clients. Still, we cannot guarantee that your investments
will be profitable or that there will be no losses in your investment portfolio. It is important for you to understand that while past
performance is an important consideration with respect to any investment or investment adviser, it is not a reliable predictor of
future performance. We strive to provide advice that will yield solid, long-term investment performance. However, many economic
and market variables beyond our control can affect the performance of an investment portfolio and our investment advice does not
guarantee success.
Additionally, financial plans that involve moving assets between qualified accounts could be subject to unintended tax consequences,
or loss of features that were unique to the previously held account. Each recommendation to move qualified assets will be accompanied
by a Rollover Analyzer report that is distributed to the client and explains the alternative options available to the client in addition to the
recommendation.
ITEM 9: DISCIPLINARY INFORMATION
Beginning in 2019, the Securities and Exchange Commission's ("SEC") Enforcement Division began a national "sweep" investigation with
respect to various types of revenue-sharing arrangements in the securities industry, including commonly used "sweep" programs for
clients' short-term cash management. USA Financial Securities LLC's ("USA Financial") clearing/carrying firm, Pershing, offers these
arrangements to investors through our firm. To facilitate transfers or funds awaiting investment, many clients elect to participate in
Pershing's "Choice Plus" cash sweep program and designate a money market fund available on Pershing's platform. Consequently, we
were included in the SEC's "sweep - sweep". On August 3, 2021, USA Financial agreed to a settlement with the Commission in order to
resolve the Commissions inquiry into our participation in Pershing's cash sweep program. A copy of that order is attached for your review.
During the relevant period of the SEC's investigation, 2015-2020, USA Financial participated in Pershing's Choice Plus program. The
Choice Plus money market funds provided revenue sharing basis points to firms based on average fund balances. USA Financial's
options, at the time spelled out in Pershing's schedule of available money market funds, were to participate in Choice Plus or utilize
non-Choice Plus money market funds. By utilizing the Choice Plus program, participating investors did not incur brokerage fees or ticket
charges on money market fund sweep deposits or later redemptions - critical cost-saving features for short-term cash management
holdings. Moreover, we compared historical performance among the available MMF options, and Pershing informed us that revenue
sharing did not affect these MMFs' investment returns to clients. So, we chose to participate in the program because we believed it was
more advantageous to you based upon then-available information provided by Pershing.
In preparation of our response to the SEC staff, USA Financial spoke with our designated Pershing representatives on multiple occasions.
Throughout our early 2020 communications with Pershing-then even knowing the reason and seriousness of the SEC's investigation-
Pershing still never advised us that there was, in fact, an alternative MMF group available with the same client-favored features but
without a revenue sharing component. Finally, on October 1, 2020, USA Financial was connected to Pershing's legal department. In that
conversation, it was revealed to us that Pershing now maintains an additional MMF group, so-called "Group 0", in Pershing's Choice
Plus program. As we now understand it, this "Group 0" provides all of the client benefits of the Choice Plus MMFs-no ticket charges, no
transaction charges-but Pershing does not pay revenue sharing on "Group 0" funds. Pershing listed no "Group O" option in its 2012 or
2016 clearing agreement schedules. Indeed, even Pershing's new designation-"Group O" evidences that this alternative was not then in
existence.
Pershing did not communicate the existence of any "Group 0" funds to USA Financial at any time prior to October 1, 2020-which came
from a conversation USA Financial requested with Pershing's legal department, not from Pershing's business or operations teams.
"Group 0" was not announced by Pershing and it was certainly not available to USA Financial when our Choice Plus MMF selections were
made in 2012 and 2016. In short, until Pershing's legal department's revelation, we believed our "default" MMF selections were the best
available for clients seeking short-term cash management solutions at the lowest available cost-i.e., without transaction costs or ticket
charges.
USA Financial did not inform our advisers that Choice Plus provided our firm with revenue share nor did we promote or incentivize your
financial adviser to recommend the Choice Plus MMFs over Pershing's other available MMFs-the goal being that each recommendation
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USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
was made on a neutral, case-by-case basis. USA Financial received, in the aggregate, an extraordinarily small amount of revenue sharing
from Pershing over the entire five-year Relevant Period, illustrating the lack of significance our firm placed on Pershing's Choice Plus
program. While some industry firms received 25% of their overall revenue from cash-sweep revenue, USA Financial's revenue share
accounted for only 0.22% of our firm's overall revenue.
Nevertheless, our participation in the program constituted a conflict and we took corrective action as a result. We moved all clients away
from MMFs that provide revenue share - it was never our intent to make money off this program and therefore, we have no interest in
maintaining this type of arrangement as part of our business model. Additionally, we have deposited a portion of the revenue sharing we
received from Pershing in a "fair fund" account for the benefit of all affected clients. Affected clients received a distribution from the Fair
Fund. Finally, we paid a fine which was deposited into the U.S. Treasury.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
A. USA Financial Securities also conducts business as a broker-dealer. As a broker-dealer, we are regulated by the SEC, FINRA, and state
regulators. SEC file number is 8-52342, and our CRD number is 103857.
Most of USA Financial Securities’ investment adviser representatives are also registered representatives of our broker-dealer. The
proportion of time each representative spends on securities brokerage, investment adviser, insurance and other activities varies from
representative to representative. Clients should always feel free to ask their adviser investment representative about their activities.
B. USA Financial Securities does not have an application pending to register as a futures commission merchant, commodity pool
operator, or a commodity trading advisor.
C. USA Financial Securities is a wholly-owned subsidiary of USA Financial, LLC. USA Financial, LLC also owns other companies: USA
Financial Insurance Services, LLC ("USAF Insurance"), USA Financial Formulas, LLC ("USA Financial Formulas"), USA Financial Marketing,
LLC ("USAF Marketing"), USA Financial Exchange, LLC ("USAF Exchange"), and USA Financial Protocol, LLC ("USAF Protocol"). USAF
Insurance wholesales fixed insurance products to independent insurance agents. USAF Formulas is an SEC-registered investment adviser.
USA Financial Marketing develops and distributes marketing and technology solutions for financial professionals. USAF Exchange is an
SEC registered investment adviser offering advisory platform services to financial advisers and registered investment advisers. USAF
Protocol serves as a marketing and brand-building resource for registered investment advisers.
Michael Walters is the chief executive officer of USA Financial and all subsidiaries and Brent Enders is the president.
USA Financial Securities obtains many of its representatives through its affiliates. Representatives who connect with USA Financial
through one subsidiary typically elect to utilize USA Financial Securities as their broker-dealer/registered investment adviser. Additionally,
USA Financial Securities maintains expense-sharing agreements with its affiliates, whereby certain administrative expenses are shared
between two entities. These expenses include, but are not limited to, equipment rental, telephone services, health insurance, cleaning
services, and a security system. These arrangements are essential to USA Financial Securities' ability to provide services to its clients.
USA Financial LLC, and therefore all subsidiaries, are owned by WalEnd, Ltd. and AL Marketing, LLC (“AmeriLife”). AmeriLife, a Florida
domiciled company, specializes in marketing and distributing annuity, life, and health insurance products. Consequently, USA Financial
Securities is affiliated, through common ownership, with all entities owned by AmeriLife including insurance marketing organizations
and other broker dealers and registered investment advisors. Representatives of USA Financial Securities are not mandated to conduct
business with any AmeriLife-owned entities. However, should they choose to do so, both USA Financial Securities and AmeriLife would
benefit from receiving compensation on such transactions. This arrangement presents a conflict of interest, as there may be an incentive
for representatives to favor products and services offered by AmeriLife entities over other options.
AmeriLife is ultimately owned by two private equity investment firms, Genstar Capital and Thomas H. Lee Partners (THL). Due to this
ownership structure, potential conflicts of interest may arise. These conflicts could stem from the fact that Genstar and THLhave various
other business interests and holdings that are not disclosed to USA Financial. Consequently, these other interests may potentially
influence decision making processes. While we strive to act in the best interests of our clients, it is possible that the business activities
of our private equity owners may occasionally affect our advisory services. To mitigate these conflicts, we adhere to strict policies and
procedures designed to manage and disclose potential conflicts of interest.
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USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
The same potential conflicts of interest that exist with the private equity firms, Genstar and THL, that indirectly own the majority interest
in the USA Financial are possible with any of the other companies that are also indirect owners of the firm. A list of related entities and
direct and indirect owners can be found at: https://reports.adviserinfo.sec.gov/reports/ADV/103857/PDF/103857.pdf
USA Financial Securities Broker-Dealer
As mentioned in Item 10 Section A, USA Financial Securities operates as a broker dealer in addition to a registered investment
advisor. Representatives who are registered with the broker-dealer have the ability to utilize both advisory accounts and commission
accounts, depending on which recommendation is most appropriate for their client. This could potentially result in a conflict of
interest should a representative’s recommendations be driven by the possibility for increased revenue from utilizing an inappropriate
account type that is not in line with the client’s investment objectives or in their best interest. USA Financial Securities Written
Supervisory Procedures address these possibilities and implement stringent supervision requirements to mitigate this conflict.
USA Financial Formulas
USA Financial Formulas' primary objective is to eliminate human emotion from the investing process. USA Financial Formulas does
this by using a step-by-step, objective stock-selection process. The firm does not use money managers. USA Financial Formulas'
stock selection criteria is based on a particular portfolio's objective, and then a formula selects only those equities that meet the
qualification criteria.
USA Financial Formulas charges a strategy fee to investors that invest in USA Financial Formulas strategies through USA Financial
Exchange.
USA Financial Formulas is an affiliate of USA Financial Securities and therefore, recommending USA Financial Formulas creates a
conflict of interest because USA Financial, LLC gets paid more, overall, if clients invest in USA Financial Formulas rather than other
unaffiliated money managers.
USA Financial Exchange
USA Financial Exchange is a registered investment adviser and an affiliate. USA Financial Exchange's core business is to offer
operational support services, business support services (such as technology and marketing), and a turnkey asset management
program to independent, registered investment advisers ("RIAs") for use with their clients (the "Clients").
USA Financial Securities operates as a sub-adviser on the USA Financial Exchange TAMP. This relationship poses a conflict of
interest for USA Financial Securities as USA Financial, LLC gets paid more, overall, if a representative recommends assets to be
allocated to a USA Financial Exchange account. Clients are not required to implement recommendations to open a USA Financial
Exchange account.
Incentive Compensation
USA Financial Securities representatives are eligible to receive compensation based on sales incentive agreements made between
USA Financial Exchange and representatives. These incentives are based on meeting certain production goals in support of USA
Financial Exchange’s long-term growth goals, but are not based on specific strategy recommendations or the purchase of specific
holdings. This arrangement incentivizes a representative to recommend an account with USA Financial Exchange over other
platforms or account types from companies that do not provide these incentives.
USA Financial Insurance
USA Financial Insurance operates as a Field Marketing Organization (FMO) and wholesaler for various fixed annuity products. In this
capacity, USA Financial Insurance receives compensation for each annuity policy issued through its platform. When annuity product
recommendations are implemented through a representative affiliated with USA Financial Insurance, USA Financial, LLC may receive
additional compensation. This arrangement presents a potential conflict of interest, as USA Financial, LLC benefits financially when
annuity recommendations are executed through its affiliated insurance entity.
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USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
Clients are not obligated to implement insurance or annuity recommendations through USA Financial Insurance or USA Financial
Securities. Insurance-related recommendations are not made in the capacity of USA Financial Securities, nor are they a function of
the representative’s affiliation with USA Financial Securities.
Representatives who offer fixed insurance products do so through independently owned and operated entities that are unaffiliated
with USA Financial Securities. These entities are disclosed to USA Financial Securities as Outside Business Activities. The sale of
fixed insurance products is entirely separate from the representative’s role with USA Financial Securities.
D. Each of the above mentioned affiliated entities presents a conflict of interest in that a recommendation to utilize any of the services
provided by the affiliated entities, if implemented, would result in more compensation for USA Financial, LLC. This type of arrangement
has the potential to influence USA Financial Securities’ representatives to recommend strategies, services, or products offered through a
USA Financial, LLC owned entity over those offered by an unaffiliated entity.
ADDITIONAL CONFLICTS
USA Financial Securities is a business. And, as a business, the goal is to make a profit so that the firm can continue to improve our
services and product.. Ther clients’ best interests are USA Financial Securities’ primary concern. There are, necessarily conflicts of
interest that arise in the financial services industry. A conflict of interest is anything that could cause USA Financial Securities to place its
interests ahead of the client’s. These conflicts are found everywhere in our industry, but USA Financial Securities tries to mitigate them
and disclose them to clients so that they are informed. In this section, USA Financial Securities discloses conflicts that clients should
understand and consider before investing.
RECRUITING ARRANGEMENTS AND COMPENSATION
Recruiting arrangements in the financial services industry are not uncommon - whether the payment is up front or in the form of additional
compensation through affiliated entities. USA Financial does not offer up front recruiting bonuses. We do provide representatives with
transition support dollars to help with the cost and loss of revenue associated with moving brokerage or advisory firms.
Incentive Compensation
USA Financial Securities shares common ownership with those entities mentioned above in Item 10. USA Financial Securities permits
representatives to receive incentive compensation based upon production thresholds with these various affiliates. This compensation
provides an incentive for a representative to recommend an account with USA Financial Exchange or a fixed indexed annuity offered
through their affiliation with USA Financial Insurance in order to achieve the thresholds for incentive compensation. Investors should
inquire with their representative if there is additional compensation tied to the recommendation if thy are concerned about the conflict of
interest this presents.
Additionally, USA Financial Securities determines compensation schedules for affiliated representatives. Representatives’ compensation
schedules are negotiable and may be adjusted based upon a number of factors including the type of recommendation that is made. This
presents a conflict of interest as a representative may make a recommendation that is influenced by the higher compensation schedule
tied to certain types of recommendations.
USA Financial Securities individually reviews each application for both fixed indexed annuities and accounts opened with USA Financial
Exchange as a part of its regular business practices. This individual review of each recommendation mitigates the conflict of interest that
an incentive compensation arrangement presents.
12B-1 FEES IN BROKERAGE ACCOUNTS
As referenced in our Form CRS, USA Financial Securities receives 12b-1 fees from mutual fund companies when you purchase mutual
funds within a brokerage account. USA Financial Securities eliminated 12b-1 fees for mutual funds purchased in advisory accounts
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based on our fiduciary duty as a registered investment adviser. This creates a financial incentive to make recommendations that
result in the receipt of that compensation, i.e., recommending that clients open a brokerage account rather than an advisory account.
Depending on the nature of the compensation, this financial incentive would give rise to conflicts relating to, for example, the types of
investments, the fund families, the particular funds and the share classes of individual funds that we recommend, as well as the extent
of trading representatives recommend. For instance, when USA Financial Securities receives 12b-1 fees in connection with mutual fund
recommendations, USA Financial Securities has a financial incentive to recommend that clients invest in a share class that pays 12b-1
fees. The resulting conflict of interest is especially pronounced when share classes of the same funds that do not bear these fees are
available to clients. However, USA Financial Securities mitigates this conflict on brokerage business by conducting account reviews to
ensure that the costs associated with the account and the ongoing trading and maintenance of the account are in the client’s best interest.
VARIABLE ANNUITY CONFLICTS
USA Financial Securities also has arrangements whereby we wholesale variable annuities. Currently, we wholesale variable annuities for
Allianz and Lincoln Financial Group. By wholesaling these variable products, the insurance company pays USA Financial a portion of the
commission that it would normally pay its internal wholesalers. This is a conflict of interest and creates a situation whereby we have an
incentive to recommend the variable annuities we wholesale compared to variable annuities the firm does not wholesale. USA Financial
Securities mitigates this risk by conducting an independent best interest review performed by securities operations professionals. Clients
are not obligated to purchase these variable annuities and we have other variable annuities available that do not pay USA Financial
Securities conflicted compensation.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
A. USA Financial Securities conducts its advisory business professionally and ethically, adhering at all times to relevant rules, laws, and
guidelines. Accordingly, pursuant to Rule 204A-1 of the Investment Advisers Act of 1940, USA Financial Securities has adopted a Code of
Ethics. Copies will be provided upon request.
B. USA Financial Securities or its representatives may buy or sell securities for its or their own account(s) ("Proprietary Account(s)"), securities
that we recommend to our clients, including clients that are related persons. Neither USA Financial Securities nor the firm’s related persons
are permitted to enter into, or have an interest in, an investment transaction that would create a conflict between their interests and the
client’s interests without fully disclosing the conflict to affected clients. Similarly, neither the firm nor their related persons are permitted
to benefit, directly or indirectly, from transactions made in client accounts. Proprietary Accounts may benefit on the same basis and to
the same extent as clients' accounts when each holds the same investment. USA Financial Securities does not allow "cross transactions"
between clients or between clients and Proprietary Accounts.
C. USA Financial Securities and/or representatives of USA Financial Securities may buy or sell securities that are also recommended to
clients, which purchases may be made in the separate capacity as a registered representative of a broker-dealer. This practice may create
a situation where USA Financial Securities and/or representatives of USA Financial Securities are in a position to materially benefit from
the sale or purchase of those securities. Therefore, this situation creates a material conflict of interest. Practices such as “scalping” (i.e., a
practice whereby the owner of shares of a security recommends that security for investment and then immediately sells it at a profit upon
the rise in the market price which follows the recommendation) could take place if USA Financial Securities did not have adequate policies
in place to detect such activities. In addition, this requirement can help detect insider trading, “front-running” (i.e., personal trades executed
prior to those of USA Financial Securities’ clients) and other potentially abusive practices.
To address this material conflict of interest, USA Financial Securities has a personal securities transaction policy in place to monitor the
personal securities transactions and securities holdings of each of USA Financial Securities’ “Access Persons.” USA Financial Securities’
securities transaction policy requires that an Access Person of USA Financial Securities must attach the brokerage accounts of themselves
or immediate household family members to a software program that captures information regarding trades placed in those accounts for
supervision by a USA Financial Securities’ compliance team member.
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USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
D. Generally, investments may only be purchased for proprietary accounts simultaneously or after client purchases. Investments may only
be sold simultaneously or after client sell-orders are completed. Exceptions may be made for personal securities trades that USA Financial
Securities believes do not involve potential conflicts of interest, such as open-ended mutual funds, U.S. Treasury securities, and small
amounts of stock or closed-end funds that have very large market capitalization and/or very high average trading volume.
ITEM 12: BROKERAGE PRACTICES
A. USA Financial Securities does not engage in any arrangements exchange research or other soft dollar benefits for directed brokerage.
Additionally, USA Financial Securities does not engage in activities that exchange client referrals in return for directed brokerage.
USA Financial Securities supports a single custodial relationship with Pershing. USA Financial Securities selection of Pershing as a
custodian is based upon several factors including financial strength, reputation, execution capabilities, pricing and service. Although
the commissions and/or transaction fees paid by USA Financial Securities’ clients shall comply with USA Financial Securities’ best
execution requirements, a client may pay a commission that is higher than another qualified broker dealer might charge to effect the
same transaction, where USA Financial has concluded, in good faith, that the commission was reasonable.
The Firm is obligated to ensure orders are being sent to the markets in an efficient manner and to execute any transactions in the manner
it believes is in the client's best interest. The Firm's primary consideration with regard to purchases and sales for its clients is obtaining
the most favorable execution of the transactions needed to implement client's investment strategy.
Price received on an execution is obviously an important factor in determining best execution, but it is certainly not the only factor to
consider. So therefore, in addition to reviewing execution prices, the firm conducts a comprehensive review of non price factors having a
direct impact on overall execution quality. The areas reviewed include but are not limited to: 1. The custodian's overall pricing structure,
2. The custodian's execution capability during volatile market conditions, 3. The custodian's response to trade corrections, requests for
information and general willingness, ability, facilities and infrastructure to work with regional broker-dealer and investment advisor firms,
4. The frequency of trade errors, 5. Confidentiality of orders, and 6. The custodian's overall financial strength and reputation.
B. USA Financial Securities does aggregate orders on its wrap-fee platform. Additional information regarding our firm's order aggregation
policies can be found in our Wrap Fee Brochure.
ITEM 13: REVIEW OF ACCOUNTS
A. Every financial agreement and investment advisory account prior to the account being established is reviewed by a Principal Account
Manager of USA Financial Securities. Before USA Financial Securities will execute an agreement with a client, we require representatives
to submit, along with the agreement, a written document outlining the considerations that went into the recommendation or a copy of the
written financial plan. USA Financial Securities’ Principal Account Manager uses the information provided on each client’s Client Profile,
along with the written financial plan, to determine the appropriateness of the representative’s recommendations. We also conduct period
account reviews when supplemental documentation is submitted for an established financial plan, to ensure that the additional action is
consistent with the original financial plan.
B. USA Financial Securities may conduct account reviews on other than periodic basis upon the occurrence of a triggering event, such
as a change in client investment objectives and/or financial situation, market corrections, and client requests.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and/or regular written summary account
statements directly from the broker-dealer and or custodian and/or program sponsor for the client accounts. USA Financial Securities
may also provide a written periodic report summarizing account activity and performance. We urge our clients to compare the reports
they receive from their representative with those received from the broker-dealer and/or custodian.
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USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
A. Because USA Financial Securities is a registered broker-dealer, the firm will receive commissions on any products that clients purchase
through the broker-dealer. This may or may not create a conflict of interest. Furthermore, commissions paid to USA Financial Securities may
be higher or lower than those obtainable at other broker-dealers.
Many of USA Financial Securities' investment adviser representatives are also registered representatives of our broker-dealer. These
representatives may receive additional compensation and/or commissions from the purchase and sale of stocks, mutual funds, variable
annuities, other investment products, and insurance products through the broker-dealer. This compensation includes 12b-1 fees.
Third Party Support Payments: From time to time certain supervised persons of the firm may receive nominal, infrequent marketing support
or business development assistance from unaffiliated third parties. These payments include small cash contributions (typically no more than
$2,500/year/individual) intended to offset costs of client seminars, educational events, or marketing initiatives. The payments are not tied to
any specific client transactions, referrals, or assets under management. Additionally, these third parties may periodically offer events such as
seminars, conferences, and entertainment events. From time to time, unaffiliated third parties may attend firm-sponsored events for a fee.
While believe these payments do not influence the investment advice provided to clients, they may give rise to a perceived or potential conflict
of interest. Such support may create an incentive for supervised persons to favor or give additional visibility to the products or services offered
by those third parties.
A current list of third-party firms that have provided such support is available upon request.
Recruiting and Transition Assistance: To support the transition of certain investment adviser representatives joining our Firm from other
advisory firms, we may provide financial assistance and other benefits. These transition assistance arrangements are designed to help offset
the costs and potential lost revenue associated with establishing their practice within our organization. Such assistance may include, but is
not limited to, funding for working capital, repayment of outstanding obligations to the representative’s prior firm, technology setup, marketing
and mailing expenses, licensing and registration fees, relocation costs, office space, and staffing support.
The amount and structure of transition assistance typically correlate with the size and scope of the representative’s prior business. Assistance
is generally provided in the form of forgivable loans, with forgiveness contingent upon continued affiliation with the Firm over a specified
period, and placement of client assets in affiliate-owned platforms.
These arrangements create a potential conflict of interest, as the financial professional may have an incentive to recommend that clients open
and maintain accounts with the Firm to fulfill the terms of the assistance agreement and avoid repayment. We address these conflicts through
disclosure and supervision designed to ensure that recommendations are made in the best interest of the client.
12b1 Fee Offset Policy
USA Financial Securities is dually registered as both an investment adviser and a broker-dealer. As a broker-dealer we receive 12b1 fees
(sometimes called "trail commissions") from the sale of certain share classes of certain mutual funds. Depending on your circumstances
and investment objectives, clients may pick and/or we may recommend mutual fund share classes that pay the firm 1261 fees with
respect to client purchases. Mutual fund prospectuses provide a full description of the types of fees and charges they impose, including
12b1 plans and related fees they pay to broker-dealers for distribution and shareholder servicing. Many but not all mutual funds offer share
classes that pay 12b1 fees.
As an investment adviser USA Financial Securities strives to provide objective investment advice when representatives make
recommendations, including the selection of mutual funds and share classes. In order to mitigate the conflict of interests, USA Financial
Securities have adopted a "fee off-set" policy. ("12b1 Fee Off-set Policy"). Under USA Financial Securities’ 12b1 Fee Off-set Policy the firm
has instructed mutual fund companies and clearing broker dealers holding mutual funds in their accounts to credit all 12b1 fees USA
Financial Securities receive to clients' investment adviser advisory accounts. USA Financial Securities’ 12b1 Fee Off-set Policy is limited
to the 12b1 fees that the firm actually receives with respect to mutual fund shares held in client account(s) with the firm. This includes
12b1 fees paid on mutual fund shares clients may already own when they establish an investment advisory services account with USA
Financial Securities. The 12b1 Fee Off-set Policy is limited to the amount of advisory fees otherwise payable by clients to the firm with
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respect to USA Financial Securities’ advisory services. Under the Investment Company Act of 1940 USA Financial Securities cannot
rebate mutual fund brokerage commissions in excess of the amount of advisory fees chargeable to the client’s account. While custodial
account statements may differ in how the 12b1 Fee Off-set Policy is reported, client account statements should show a credit for the 12b1
fees the firm would otherwise have received for a client’s mutual fund purchases.
As referenced elsewhere in this brochure, clients are not obligated to act upon any investment advice or recommendation USA Financial
Securities and investment adviser representatives may give with respect to any mutual fund or any share class. Clients are not obligated
to use the brokerage services the firm and registered representatives offer to purchase mutual fund shares. Clients may use the services
of any broker-dealer of their choosing, whether or not affiliated with USA Financial Securities or the representatives. Clients may purchase
mutual fund shares directly from some fund companies. However, our 12b1 Fee Off-set Policy is limited to the amount of 12b1 fees the
firm would have otherwise received if not credited to the client’s account.
For a more detailed discussion related to mutual fund share classes, including sales charges, fees, and other important considerations,
please view our Mutual Fund Share Class Disclosure document. Clients may request a copy of this disclosure form from investment
adviser representatives. Alternatively, a copy of the Mutual Fund Share Class Disclosure can be found on USA Financial Securities’
website at: https://www.usafinancial.com/forms-and-disclosures.
Additionally, in order to provide the best service possible, USA Financial Securities offers clients the opportunity to invest with outside,
third-party money managers. These arrangements generally work one of two ways. If USA Financial Securities refers clients to a third-
party money manager, the firm is considered the solicitor, and the third-party money manager is the registered investment adviser.
However, some third-party money managers simply provide investment platforms for USA Financial Securities to utilize, and while the
third-party money manager executes trades and directs the management of client assets, USA Financial Securities retains its investment
adviser status. Under both arrangements, USA Financial Securities receives a portion of the advisory fee the clients paid to the third-party
money manager.
Finally, it is standard industry practice for registered representatives of broker-dealers to have marketing agreements with product
suppliers. These suppliers may include mutual fund companies, variable annuity companies, unit investment trust companies or real
estate investment trusts. These marketing agreements provide for payment of marketing expenses to the selling broker-dealer or its
registered representative in addition to commissions. These fees are not normally a direct expense of a particular product but are paid
by the sponsoring company to make up for costs incurred by the broker-dealer or its registered representative for marketing the product.
USA Financial Securities employs investment adviser representatives, who in their capacity as registered representatives of a broker-
dealer, may receive marketing allowances through the broker-dealer with respect to recommended products.
Cash Sweep Revenue
Pursuant to the SEC's sweep-sweep examination - discussed in Item 9, above, USA Financial has decided to no longer offer money
market funds ("MMFs") that provide revenue sharing to our firm. For many years, USA Financial participated in Pershing's Choice Plus
program and made sweep accounts available it its clients whereby the cash balance in a brokerage account at Pershing was automatically
deposited or "swept" into an interest-bearing Bank Deposit Sweep Program account utilizing MMFs. Some of the Choice Plus MMFs
provide revenue sharing to firms - some do not. To avoid a conflict of interest, we will no longer utilize MMFs that participate in revenue
sharing. We will still have cash sweep MMFs available that provide the same client-centric benefits of the revenue-sharing Choice Plus
MMFs-no ticket charges, no transaction charges-but Pershing will not pay revenue sharing on the funds we make available.
As part of discontinuing our participation in revenue-sharing MMFs, we transferred already-invested clients ("Legacy Clients") to other,
similarly situated MMFs that do not provide revenue. Legacy Clients were allowed to opt out of the MMF we chose as a replacement.
Upon opt out, Legacy Clients were given the option to remain invested in the revenue-sharing MMF and, as a result, consented to the
revenue sharing arrangement. That being said, we encourage all investors to choose MMFs that do not share revenue and will continue
to encourage Legacy Clients to move away from revenue-sharing MMFs. However, because Legacy Clients were given the right to opt
out, they could be invested in MMFs that are not available to all investors. Moreover, it is important that all of our clients understand that
USA Financial will continue to receive revenue on the revenue-sharing Choice Plus MMFs until all Legacy Clients transfer assets away to
our preferred MMFs. The revenue share is minimal; however, the mere existence of this revenue is a conflict of interest and an incentive to
keep assets invested in the revenue-sharing MMFs. We will not recommend sweep-eligible money market funds to new investors.
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B. Generally, USA Financial Securities does not compensate any person or company, directly or indirectly, for client referrals. However, in very
limited circumstances, we do maintain relationships with certain lead generation companies that put clients in touch with financial advisers.
Specifically, our investment adviser representatives work with SmartAsset Advisors ("SmartAsset"). SmartAsset refers potential clients to
financial professionals in exchange for a referral fee. All clients referred as part of this arrangement have signed up and indicated that they
want to be matched to a financial professional in their area. SmartAsset makes the introduction. Clients then choose if they want to work with
the adviser - there is no obligation. The amount of the referral fee is determined between each financial professional and SmartAsset pursuant
to a written agreement, but compensation will take the form of a retainer, a flat fee per referral, and/or a percentage of introduced capital.
The referral fees are paid by the Advisor to whom you are matched, regardless of whether you become a client. No portion of the referral fee
is paid by you, as the investor. Furthermore, the fees you pay for your financial professional's investment advice will not increase because of
their arrangement with SmartAsset.
Neither USA Financial nor our investment adviser representatives are affiliated with SmartAsset.
The Firm has entered into arrangements with certain third parties, including solicitors and promoters, who provide testimonials or endorsements
in exchange for compensation. These arrangements are conducted in accordance with the Securities and Exchange Commission’s Marketing
Rule (Rule 206(4)-1), which governs both cash and non-cash compensation provided to promoters.
Forms of compensation may include, but are not limited to, advisory fees based on assets under management or investment amounts, flat
fees, hourly fees, reduced advisory fees, fee waivers, cash awards, and other monetary or non-monetary incentives.
If you are introduced to the Firm through a promoter, you will receive a separate written disclosure outlining the nature of the relationship and
the compensation arrangement between the Firm and the promoter. This disclosure is intended to ensure transparency and help you make
an informed decision regarding your engagement with the Firm.
ITEM 15: CUSTODY
This brochure covers USA Financial Securities' financial planning services and advisory platform services. Financial planning services
are acquired by paying a fee - either up front, periodically, or on a project-by-project basis - therefore, no account is established. As
such, clients will not receive statements.
For fee-based advisory accounts, USA Financial Securities' custodial relationship is with Pershing. Clients must select USA Financial
Securities as their broker-dealer and clients must use Pershing as their custodian.
For investment advisory relationships facilitated through third-party platforms outside of USA Financial Securities’ wrap account
program, custodial arrangements may vary. The designated custodian is determined by the contractual agreements established
with each respective platform. Additionally, each platform provides its own Investment Adviser Disclosure Brochure, which outlines
the specific custodial options and arrangements applicable to that platform.In all instances, clients will receive account statements
directly from the firm’s custodian. USA Financial Securities does not have custody of client funds or securities - all client funds and
securities are held by the custodian. When clients receive their statement, it is important to review it carefully. If clients have questions,
or find material discrepancies, please call USA Financial Securities at (888) 407-8198.
Our firm may be authorized to request the disbursement of client funds from custodial accounts. Such disbursements are limited
to transfers to the client's own address or bank account on record with the custodian. These disbursements are made pursuant
to standing instructions provided by the client directly to the qualified custodian. Because we do not have access to client funds or
securities and the instructions meet the SEC's criteria for the "first-party transfer exception," we are not deemed to have custody of
client assets under SEC rules. Clients receive statements directly from the custodian and are encouraged to review them carefully.
FS-IADB-14 Page 19 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor
ITEM 16: INVESTMENT DISCRETION
USA Financial Securities’ advisory program offers two account variations: non-discretionary and discretionary. Non-discretionary
accounts restrict trading access to the client alone. Discretionary accounts allow investment adviser representatives to exercise
investment discretion. Investment discretion grants investment adviser representatives the ability to determine which securities
should be purchased or sold within a client’s account. USA Financial Securities investment adviser representatives' discretion is
limited. It only extends to buying and selling securities within a client’s account - investment adviser representatives cannot transfer
assets or engage in any other non-trading activity.
USA Financial Securities' investment adviser representatives do not automatically assume discretionary authority over client accounts.
Clients must grant permission to engage in discretionary trading by signing the power-of-attorney documents found in the advisory
agreement. Clients must sign this agreement and affirmatively grant their investment adviser representative limited discretion over their
account. If clients do not grant their investment adviser representative discretionary authority, the client’s account will be established
as a non-discretionary account.
Additionally, please note that because fees are pulled from the cash portion of your account, if a situation arises where fees are owed
to USA Financial Securities or the custodian and the client’s account does not have enough cash to cover the fees, USA Financial
Securities will place trades in the account in order to free up cash.
ITEM 17: VOTING CLIENT SECURITIES
USA Financial Securities will not be responsible for responding to proxies that are solicited with respect to annual or special meetings
of shareholders of securities held in a client’s account. Proxy solicitation materials will be forwarded to clients for response and voting.
Please also note that USA Financial Securities will not be obligated to take action or render legal advice with respect to securities or other
investments that become the subject of legal notices or proceedings, including bankruptcies.
ITEM 18: FINANCIAL INFORMATION
Because USA Financial Securities has discretionary authority over client accounts, the firm is required to disclose, to clients, whether any
financial conditions exist that would be likely to impair the firm’s ability to meet contractual commitments. USA Financial Securities is
pleased to report that no such financial issues or conditions exist at this time.
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FS-IADB-14 Page 20 of 20 Rev. 09.18.25
USA FINANCIAL SECURITIES • 6020 E. Fulton St. • Ada, Michigan 49301Office 888-407-8198 • Fax 888-532-4757SECURITIESMember FINRA / SIPC | Registered Investment Advisor