View Document Text
Veery Capital, LLC
dba
Veery Capital
Form ADV Part 2A – Disclosure Brochure
Effective: May 15, 2025
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and business practices of
Veery Capital, LLC dba Veery Capital, LLC (“Veery Capital” or the “Advisor”). If you have any questions
about the contents of this Disclosure Brochure, please contact us at (302) 660-3350.
Veery Capital, LLC is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”).
The information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This Disclosure
Brochure provides information through Veery Capital, LLC to assist you in determining whether to retain the Advisor.
Additional information about Veery Capital, LLC and its advisory persons are available on the SEC’s website at
www.adviserinfo.sec.gov by searching for our firm name or by our CRD# 298465.
Veery Capital, LLC
24 W Market Street, West Chester, PA 19382
Phone: (302) 660-3350 | http://www.veerycapital.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure Supplements").
The Disclosure Brochure provides information about a variety of topics relating to an advisor’s business practices and
conflicts of interest. The Brochure Supplements provide information about advisory personnel of Veery Capital.
Veery Capital, LLC believes that communication and transparency are the foundation of its relationship with Clients
and will continually strive to provide its clients with complete and accurate information at all times. Veery Capital, LLC
encourages all current and prospective Clients to read this Disclosure Brochure and discuss any questions you may
have with us. And of course, we always welcome your feedback.
Material Changes
The material changes in this brochure from the last annual updating amendment of Veery Capital, LLC on 03/28/2024
are described below. Material changes relate to Veery Capital’s policies, practices, or conflicts of interests.
• Veery Capital, LLC receives compensation for referring clients. (Item 14)
• Veery Capital, LLC compensates its employees for any clients they refer. (Item 14)
• Veery Capital, LLC has updated its primary business address. (cover page)
• Custody is also disclosed in Form ADV because Veery Capital, LLC has authority to transfer money from client
account(s), which constitutes a standing letter of authorization (SLOA). (Item 15)
Future Changes
From time to time, we may amend this Disclosure Brochure to reflect changes in our business practices, changes in
regulations and routine annual updates as required by the securities regulators. This complete Disclosure Brochure or
a Summary of Material Changes shall be provided to each Client annually and if a material change occurs in the
business practices of Veery Capital.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with our firm name or our CRD# 298465. You may also request a
copy of this Disclosure Brochure at any time, by contacting us at (302) 660-3350.
Page 2
Item 3 – Table of Contents
Item 2 – Material Changes.................................................................................................................................................. 2
Item 3 – Table of Contents ................................................................................................................................................. 3
Item 4 – Advisory Services ................................................................................................................................................ 4
A. Firm Information ........................................................................................................................................................................ 4
B. Advisory Services Offered ......................................................................................................................................................... 4
C. Client Account Management ...................................................................................................................................................... 6
D. Wrap Fee Programs .................................................................................................................................................................. 6
E. Assets Under Management ....................................................................................................................................................... 6
Item 5 – Fees and Compensation ...................................................................................................................................... 7
A. Fees for Advisory Services ........................................................................................................................................................ 7
B. Fee Billing .................................................................................................................................................................................. 8
C. Other Fees and Expenses ......................................................................................................................................................... 9
D. Advance Payment of Fees and Termination .............................................................................................................................. 9
E. Compensation for Sales of Securities ........................................................................................................................................ 9
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................................ 10
Item 7 – Types of Clients ................................................................................................................................................. 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................................... 10
A. Methods of Analysis................................................................................................................................................................. 10
B. Risk of Loss ............................................................................................................................................................................. 10
Item 9 – Disciplinary Information .................................................................................................................................... 11
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................................... 11
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .......................... 11
A. Code of Ethics ......................................................................................................................................................................... 11
B. Personal Trading with Material Interest .................................................................................................................................... 11
C. Personal Trading in Same Securities as Clients ...................................................................................................................... 11
D. Personal Trading at Same Time as Client ............................................................................................................................... 12
Item 12 – Brokerage Practices ......................................................................................................................................... 12
A. Recommendation of Custodian[s] ............................................................................................................................................ 12
B. Aggregating and Allocating Trades .......................................................................................................................................... 12
Item 13 – Review of Accounts ......................................................................................................................................... 13
A. Frequency of Reviews ............................................................................................................................................................. 13
B. Causes for Reviews ................................................................................................................................................................. 13
C. Review Reports ....................................................................................................................................................................... 13
Item 14 – Client Referrals and Other Compensation ..................................................................................................... 13
A. Compensation Received by Veery Capital .............................................................................................................................. 13
B. Client Referrals from Solicitors ................................................................................................................................................ 14
Item 15 – Custody ............................................................................................................................................................. 14
Item 16 – Investment Discretion ...................................................................................................................................... 14
Item 17 – Voting Client Securities ................................................................................................................................... 15
Item 18 – Financial Information ....................................................................................................................................... 15
Page 3
Item 4 – Advisory Services
A. Firm Information
Veery Capital, LLC dba Veery Capital is a registered investment advisor with the U.S. Securities and Exchange
Commission (“SEC”), which is organized as a limited liability company (“LLC”) under the laws of the State of Delaware.
Veery Capital, LLC was founded in August 2018 and is owned and operated by David (Chris) Benfer (Partner and Chief
Compliance Officer), Matthew J. MacNeal (Partner) Kathleen Simolike (Partner) and Cortney Milner (Partner). This
Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory services
provided by Veery Capital. For questions regarding this Disclosure Brochure, please contact David (Chris) Benfer at
(302) 660-3350.
The Advisor serves as a fiduciary to Clients, as defined under applicable laws and regulations. As a fiduciary, the
Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts
of interest. Our fiduciary commitment is further described in our Code of Ethics. For more information regarding our
Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading.
B. Advisory Services Offered
Veery Capital, LLC offers advisory services to individuals, high net worth individuals, families, trusts, estates, and
businesses and retirement plans (each referred to as a “Client”). Veery Capital, LLC provides a comprehensive
approach to its wealth advisory services. Services are tailored to the unique needs of each Client.
Investment Management Services
Veery Capital, LLC provides customized wealth management solutions for its clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management and planning
services. Veery Capital, LLC works closely with each Client to identify their investment goals and objectives as well as
risk tolerance and financial situation in order to create an investment strategy. Veery Capital, LLC customizes its
investment management services for its clients. Veery Capital, LLC will implement the investment strategy with its
internal management and/or the use of unaffiliated money managers or investment platforms (as described below).
Internal Investment Management – The Advisor’s investment philosophy is based primarily on modern portfolio theory.
The Advisor will develop a strategic asset allocation for the Client based on the Client’s unique situation. The Advisor
will then construct an investment portfolio primarily utilizing exchange-traded funds (“ETFs”). The Advisor may also
incorporate open-end mutual funds, individual equity securities and/or individual fixed income securities in a Client’s
portfolio. For mutual funds, the Advisor primarily selects passive managers and will seek institutional share classes
when available.
Veery Capital, LLC typically employs a long-term investment approach for Clients, but may buy, sell or re-allocate
positions that have been held less than one year to meet the objectives of the Client or due to market conditions.
Veery Capital, LLC will construct, implement, and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
Veery Capital, LLC will provide investment management and related advisory services. At no time will Veery
Capital, LLC accept or maintain custody of a Client’s funds or securities, except for authorized deduction of the
Advisor’s fees. All Client assets will be managed within their designated account[s] at the Custodian, pursuant to the
Client Investment Advisory Agreement.
Use of Independent Managers - Veery Capital, LLC may recommend to Clients that all or a portion of their investment
portfolio be implemented by utilizing one or more unaffiliated money managers or investment platforms (collectively
“Independent Managers”). Independent Managers may be sourced directly or accessed through an investment
management platform. The Client will be required to enter into a separate agreement with the Independent
Manager[s].
Veery Capital, LLC serves as the Client’s primary advisor and relationship manager. However, the Independent
Manager[s] will assume discretionary authority for the day-to-day investment management of those assets placed in
their control. Veery Capital, LLC will assist and advise the Client in establishing investment objectives for their
account[s], the selection of the Independent Manager[s], and defining any restrictions on the account[s. Veery Capital
Page 4
will continue to provide oversight of the Client’s account[s] and ongoing monitoring of the activities of these
unaffiliated parties. The Independent Manager[s] will implement the selected investment strategies based on their
investment mandates. The Client may be able to impose reasonable investment restrictions on these accounts,
subject to the acceptance of these third parties.
Financial Planning Services
Veery Capital, LLC will typically provide to its Clients a variety of financial planning services. Such services may be
included in the overall advisory services or contracted separately, based on the Client’s needs and complexity of the
services to be provided. Services may be provided in several areas of a Client’s financial situation, depending on their
goals, objectives and financial situation. Planning or consulting may encompass one or more areas of need, including,
but not limited to investment planning, retirement planning, distributions, personal savings, education savings,
spending, insurance needs, estate planning, charitable strategies, and other areas of a Client’s financial situation.
Veery Capital, LLC may deliver specific planning modules to the Client or a comprehensive plan, based on the needs
of the Client.
In certain circumstances, Veery Capital, LLC may also refer Clients to an accountant, attorney or other specialist, as
appropriate for the Client’s unique situation. For certain financial planning engagements, the Advisor will generally
provide a written report that contains observations and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six months of
contract date, assuming all information and documents requested are provided promptly.
Financial planning recommendations may pose a potential conflict between the interests of the Advisor and the
interests of the Client. For example, a recommendation to engage the Advisor for investment management services or
to increase the level of investment assets with the Advisor would pose a conflict, as it would increase the advisory fees
paid to the Advisor. Clients are not obligated to implement any recommendations made by the Advisor or maintain an
ongoing relationship with the Advisor. If the Client elects to act on any of the recommendations made by the Advisor,
the Client is under no obligation to implement the transaction through the Advisor. Financial planning services may be
included in an overall wealth management engagement or provided as a separate service, pursuant to the terms of the
agreement with the Client.
Retirement Plan Advisory Services
Veery Capital, LLC provides advisory services on behalf of company retirement plans (each a “Plan”) and the
company/sponsor (the “Plan Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the
Plan Sponsor in meeting its fiduciary obligations to the Plan and Plan Participants. Each engagement is customized to
the needs of the Plan and Plan Sponsor. Services generally include:
Investment Policy Statement (“IPS”) Design and Monitoring
• Vendor Analysis
• Plan Participant Enrollment and Education
•
• Performance Reporting
• Ongoing Investment Recommendation and Assistance
• ERISA 404(c) Assistance
These services are provided by Veery Capital, LLC serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2), the
Plan Sponsor is provided with a written description of Veery Capital’s fiduciary status, the specific services to be
rendered and all direct and indirect compensation the Advisor reasonably expects under the engagement.
Veery Capital offers a financial wellness program, WellCents, for the participants in our retirement plans who opt into
this service for an additional fee. WellCents gives the participants a holistic review of their financial situation while
eliminating any extra burden on human resources. This is a benefit provided through the employer in which an
additional fee is charged. All investment changes are self-directed by the participant.
Selection of Other Advisers Fees
Veery Capital, LLC and their affiliated IARs, from time to time, will recommend certain Third Party Administrators and
Record Keepers for ERISA plans. The Firm charges an advisory fee to the ERISA plan sponsor company that is
separate and distinct from the fee the sponsor company may pay the Third Party Administrator or Record Keeper. In
certain instances, the Third Party Administrator and/or Record Keeper will receive compensation for group benefit
plans offered, and IARs affiliated with Veery Capital may receive a percentage of that compensation. This relationship
Page 5
is fully disclosed to clients.
Educational Seminars
The Advisor offers educational seminars to clients and prospects.
C. Client Account Management
Prior to engaging Veery Capital, LLC to provide advisory services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
• Establishing an Investment Strategy – Veery Capital, LLC will work with each Client to develop a custom
investment strategy designed in connection with the Client’s investment goals and objectives.
• Asset Allocation – Veery Capital, LLC will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction – Veery Capital, LLC will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
•
Investment Management and Supervision – Veery Capital, LLC will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
A wrap fee program is an investment program wherein the investor pays one stated fee that includes management fees,
transaction costs, and certain other administrative fees. Veery Capital, LLC does not participate in any wrap fee
programs.
E. Assets Under Management
As of December 2024, Veery Capital, LLC has $367,744,930 under non-discretionary and has $434.242.256 under
discretionary and a total of $801.987.186 assets under management.
Page 6
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the Advisor.
Each Client shall sign one or more agreements that detail the responsibilities of Veery Capital, LLC and the Client.
A. Fees for Advisory Services
Investment Advisory Services
. Fees are based on the closing market value of the assets under management in the account(s) at the end of the quarter.
Veery charges up to a maximum of 2% however, fees are negotiable and specified in individual advisory contracts. Below
is a sample of our typical fee schedule:
Assets Under Management
Up to $1,000,000
Next $1,00,001 to $2,000,000
Next $2,000,001 to $3,000,000
Next $3,000,001 to $4,000,000
Next $4,000,001 to $5,000,000
Next $5,000,001 to $10,000,000
Next $10,000,001 to $15,000,000
Next $15,000,001 & Up
Annual Fee (%)
1.15%
0.81%
0.56%
0.39%
0.26%
0.17%
0.11%
0.07%
Investment Management Platform Fee :
Assets Under Management
Up to $750,000
Next $750,001 to $2,000,000
Next $2,000,001 to $3,000,000
Next $3,000,001 to $4,000,000
Next $4,000,001 to $5,000,000
Over $5,000,001
Annual Fee (%)
0.20%
0.18%
0.16%
0.14%
0.12%
0.00%
The registered entity, Veery Capital, provides ongoing investment management and implementation services to IARs
(and by extension their clients). These services include a portfolio allocation research, due diligence, trade execution,
and rebalancing calculations among other items. The RIA employs a full-time Investment Specialist in this role. Clients
of the RIA who use Charles Schwab as a custodian are subject to this declining fee schedule, which is listed on our
Letter of Engagement. IARs do not participate in the revenue generated by this fee and have no financial incentive to
recommend Charles Schwab over a different custodian.
Investment advisory fees are paid quarterly, at the end of each calendar quarter, pursuant to the terms of the investment
advisory agreement. Fees are based on the closing market value of the assets under management in the account[s] and
the end of the quarter based on the following schedule:
The investment advisory fee in the first month of service is prorated from the inception date of the Client’s account[s] to
the end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed by
Veery Capital, LLC will be independently valued by the Custodian (as discussed in Item 12). Veery Capital, LLC will not
have the authority or responsibility to value portfolio securities.
Clients may make additions to and withdrawals from their account[s] at any time, subject to Veery Capital’s right to
terminate an account. Additions may be in cash or securities provided that Veery Capital, LLC reserves the right to
liquidate any transferred securities or decline to accept particular securities into a Client’s account[s]. Clients may
withdraw account assets on notice to Veery Capital, subject to the usual and customary securities settlement
procedures. However, Veery Capital, LLC designs its portfolios as long-term investments, and the withdrawal of assets
may impair the achievement of a Client’s investment objectives. Veery Capital, LLC may consult with its Clients about
the options and ramifications of transferring securities. However, Clients are advised that when transferred securities are
liquidated, they are subject to transaction fees, fees assessed at the mutual fund level (i.e. contingent deferred sales
Page 7
charge) and/or tax ramifications.
Use of Independent Managers
For Client account[s] implemented through an Independent Manager, the Client’s overall fees may Veery Capital’s
investment advisory fee (as noted above) plus advisory fees and/or platform fees charged by the Independent Manager[s],
as applicable. The Independent Manager may assume responsibility for calculating the Client’s fees and deduct all fees
from the Client’s account[s]. In such instances, Veery Capital, LLC will not charge its fee separately on those assets.
Financial Planning Services
Veery Capital, LLC offers financial planning services on either an hourly basis or a fixed engagement. Hourly
engagements are billed at a rate ranging from $150 to $500 per hour, based on the complexity of the services to be
provided and the experience level of the Advisory Person. Fixed fee engagements are negotiated based on the expected
number of hours to complete the engagement at the negotiated hourly rate. Fees may be negotiable at the sole discretion
of the Advisor. An estimate for total hours and/or costs will be provided to the Client prior to engaging for these services.
The Advisor’s fee is exclusive of, and in addition to, brokerage fees, transaction fees, and other related costs and
expenses, which may be incurred by the Client. However, the Advisor shall not receive any portion of these commissions,
fees, and costs. For certain Clients, financial planning services are included in investment advisory fee.
Retirement Plan Advisory Services
Fees for retirement plan advisory services are charged an asset-based fee that typically ranges from 0.20% to 1.00%
annually. Fees are negotiable depending on the size and complexity of the Plan. Fees in the first quarter of the
engagement are prorated from the effective date of the Agreement to the end of the first quarter.
Selection of Other Advisers Fees
The Advisor may direct clients to third-party investment advisers. The Advisor’s will be compensated via a fee share from
the advisers to which it directs those clients. The fees shared are negotiable and will not exceed any limit imposed by any
regulatory agency. The notice of termination requirement and payment of fees for third-party investment advisers will
depend on the specific third-party adviser selected.
Educational Seminars Fees
The Advisor does not charge for the educational seminars they provide.
B. Fee Billing
Investment Advisory Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the
Custodian. The amount due is calculated by applying the quarterly rate (annual rate divided by four to the assets under
management at the end of the quarter. Clients will be provided with a statement, at least quarterly, from the Custodian
reflecting deduction of the investment advisory fee. Clients provide written authorization permitting Veery Capital, LLC to
be paid directly from their accounts held by the Custodian as part of the investment advisory agreement and separate
account forms provided by the Custodian.
Use of Independent Managers
Client account[s] implemented through Independent Manager[s] will be billed in accordance to the separate
agreement[s] with the respective parties. These parties will typically add Veery Capital’s investment advisory fee
and deduct the overall fee from the Client’s account[s].
Financial Planning Services
Fees for hourly and fixed fee financial planning engagements may be invoiced up to 50% upon execution of the financial
planning agreement with the balance due upon completion of the engagement deliverable[s]. Certain Clients may have
their planning fees included with their overall investment advisory fees. The Advisor does not collect advance fees of
$1,200 or more for any services that will be completed six (6) months or more in advance.
Retirement Plan Advisory Services
Fees are typically deducted from the assets of the Plan at the end of each calendar quarter, based on the market value in
each Plan Participant’s account at the end of the quarter. Fees may also be directly invoiced to the Plan Sponsor upon
request.
Page 8
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Veery Capital, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian. The fees charged by Veery Capital, LLC are separate and distinct from
these custody and execution fees.
In addition, all fees paid to Veery Capital, LLC for investment advisory services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described
in each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds, other
fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible distribution fee.
The Client should review both the fees charged by the fund[s] and the fees charged by Veery Capital, LLC to fully
understand the total fees to be paid.
D. Advance Payment of Fees and Termination
Investment Advisory Services
Veery Capital, LLC is compensated for its investment advisory services at the end of the quarter in which investment
advisory services are rendered. Either party may terminate the investment advisory agreement, at any time, by providing
advance written notice to the other party. Upon termination, the Client shall be responsible for investment advisory fees
up to and including the effective date of termination. The Client’s investment advisory agreement with the Advisor is non-
transferable without the Client’s prior consent.
Use of Independent Managers
In the event that a Client should wish to terminate their relationship with an Independent Manager, the terms for
termination will be set forth in the respective agreements between the Client and those third parties. Veery Capital, LLC will
assist the Client with the termination and transition as appropriate.
Financial Planning Services
Veery Capital, LLC may be partially compensated for its financial planning services in advance the engagement (Please
see Item 5.A above.). Either party may terminate the financial planning agreement, at any time, by providing advance
written notice to the other party. Upon termination, the Client shall be responsible for planning fees based on the hours
incurred or in the event of a fixed fee, the percentage of the engagement completed. Upon termination, the Advisor will
refund any unearned, prepaid fees. The Client’s financial planning agreement with the Advisor is non-transferable without
the Client’s prior consent.
Retirement Plan Advisory Services
Veery Capital, LLC is compensated for its retirement plan advisory services at the end of the quarter in which services
are rendered. Either party may request to terminate their services with Veery Capital, at any time, by providing
advance written notice to the other party. The Client shall be responsible for investment advisory fees up to and
including the effective date of termination. The Client’s retirement plan services agreement with the Advisor is non-
transferable without the Client’s written approval.
E. Compensation for Sales of Securities
Veery Capital, LLC does not buy or sell securities to generate commissions and does not receive a portion of the fees
paid by Clients for securities transactions. Advisory Persons of Veery Capital, LLC may also be registered
representatives of Purshe Kaplan Sterling Investments, Inc. ("PKS"), a securities broker-dealer, and a member of the
Financial Industry Regulatory Authority (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”). In one’s
separate capacity as a registered representative of PKS, an Advisory Person may implement securities transactions
under PKS and not through Veery Capital. In such instances, an Advisory Person will receive commission-based
compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of investment
company products. Compensation earned by an Advisory Person in one’s capacity as a registered representative is
separate from and in addition to Veery Capital’s advisory fees. Please see Item 10.
However, Advisory Persons may also be licensed as independent insurance professionals. These persons will earn
commission-based compensation for selling insurance products, including insurance products they sell to Clients.
Insurance commissions earned by these persons are separate and in addition to our advisory fees. This practice presents
a conflict of interest because persons providing investment advice on behalf of our firm who are insurance agents have
an incentive to recommend insurance products to you for the purpose of generating commissions rather than solely
based on the Client’s needs. However, you are under no obligation, contractually or otherwise, to purchase insurance
Page 9
products through any person affiliated with the Advisor.
Item 6 – Performance-Based Fees and Side-By-Side Management
Veery Capital, LLC does not charge performance-based fees for its investment advisory services. The fees charged
by Veery Capital, LLC are as described in “Item 5 – Fees and Compensation” above and are not based upon the
capital appreciation of the funds or securities held by any Client.
Veery Capital, LLC does not manage any proprietary investment funds or limited partnerships (for example, a mutual
fund or a hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
Veery Capital, LLC offers advisory services to individuals, high net worth individuals, families, trusts, estates, and
businesses and retirement plans. Veery Capital, LLC generally does not impose a minimum size for establishing a
relationship. However, certain investments and strategies may require certain minimums for effective implementation.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
Veery Capital, LLC primarily employs fundamental analysis methods in developing investment strategies for its Clients.
Research and analysis from Veery Capital, LLC is derived from numerous sources, including financial media
companies, third-party research materials, Internet sources, and review of company activities, including annual reports,
prospectuses, press releases and research prepared by others.
As noted above, Veery Capital, LLC generally employs a long-term investment strategy for its Clients, as consistent
with their financial goals. Veery Capital, LLC will typically hold all or a portion of a security for more than a year, but
may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times,
Veery Capital, LLC may also buy and sell positions that are more short-term in nature, depending on the goals of the
Client and/or the fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should
be prepared to bear the potential risk of loss. Veery Capital, LLC will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a Client
will meet their investment goals.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria are
generally ratios and trends that may indicate the overall strength and financial viability of the entity being analyzed.
Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment with a value
discounted by the market. While this type of analysis helps the Advisor in evaluating a potential investment, it does not
guarantee that the investment will increase in value. Assets meeting the investment criteria utilized in the fundamental
analysis may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review
process are included below in “Item 13 – Review of Accounts”.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon, tolerance
for risk and other factors to develop an appropriate strategy for managing a Client's account. Client participation in this
process, including full and accurate disclosure of requested information, is essential for the analysis of a Client's
account. The Advisor shall rely on the financial and other information provided by the Client or their designees without
the duty or obligation to validate the accuracy and completeness of the provided information. It is the responsibility of
the Client to inform the Advisor of any changes in financial condition, goals or other factors that may affect this
analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts. The
Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction process.
Below are some additional risks that Clients should understand. Past performance is not a guarantee of future
returns. Investing in securities and other investments involve a risk of loss that each Client should
understand and be willing to bear. Clients are reminded to discuss these risks with the Advisor.
Page 10
Item 9 – Disciplinary Information
There are no legal, regulatory, or disciplinary events involving Veery Capital, LLC or its owners. Veery
Capital, LLC values the trust you place in us. As we advise all Clients, we encourage you to perform the requisite
due diligence on any advisor or service provider with whom you partner. Our backgrounds are on the Investment
Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with our firm name or our CRD# 298465.
Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
As noted in Item 5.E. above, Advisory Persons of Veery Capital, LLC are also registered representatives of PKS. In an
Advisory Person’s separate capacity as a registered representative, the Advisory Person will typically receive
commissions for the implementation of recommendations for commissionable transactions. Clients are not obligated to
implement any recommendation provided by an Advisory Person of Veery Capital. Neither Veery Capital, LLC nor an
Advisory Person will earn ongoing investment advisory fees in connection with any services implemented in the
Advisory Person’s separate capacity as a registered representative. Under supervision by PKS, PKS may have access
to certain confidential information of the Client, including, but not limited to financial information, investment objectives,
transactions and holdings information.
Insurance Agency Affiliations
As noted in Item 5.E. above, Advisory Persons of Veery Capital, LLC may serve as licensed insurance professionals.
Implementations of insurance recommendations are separate and apart from an Advisory Person’s role with Veery
Capital. As insurance professionals, Advisory Persons may receive customary commissions and other related
revenues from the various insurance companies whose products are sold. Commissions generated by insurance sales
do not offset regular advisory fees. This may cause a conflict of interest in recommending insurance products. Clients
are under no obligation to implement any recommendations made the Advisor or by its Advisory Persons.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
A. Code of Ethics
Veery Capital, LLC has implemented a Code of Ethics that defines our fiduciary commitment to each Client. This
Code of Ethics applies to all persons associated with Veery Capital, LLC(our “Supervised Persons”). The Code of
Ethics was developed to provide general ethical guidelines and specific instructions regarding our duties to you, our
Client. Veery Capital, LLC and its personnel owe a duty of loyalty, fairness and good faith towards each Client. It is
the obligation of Veery Capital, LLC associates to adhere not only to the specific provisions of the Code, but also to
the general principles that guide the Code. The Code of Ethics covers a range of topics that address ethics and
conflicts of interest. To request a copy, please contact us at (302) 660-3350.
B. Personal Trading with Material Interest
Veery Capital, LLC allows our Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Veery Capital, LLC does not act as principal in any
transactions. In addition, the Advisor does not act as the general partner of a fund, or advise an investment company.
Veery Capital, LLC does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Veery Capital, LLC allows our Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Owning the same securities we recommend (purchase or sell) to you presents a
potential conflict of interest that, as fiduciaries, we must disclose to you and mitigate through policies and procedures.
As noted above, we have adopted a Code of Ethics, which addresses insider trading (material non- public information
controls) and personal securities reporting procedures. When trading for personal accounts, employees of Veery
Capital, LLC may have a conflict of interest if trading in the same securities. The fiduciary duty to act in the best interest
of its Clients can potentially be violated if personal trades are made with more advantageous terms than Client trades,
or by trading based on material non-public information. This risk is mitigated by Veery Capital, LLC requiring reporting
of personal securities trades by its Supervised Persons for review by the Chief Compliance Officer (“CCO”) or
delegate. We have also adopted written policies and procedures to detect the misuse of material, non-public
information.
Page 11
D. Personal Trading at Same Time as Client
While Veery Capital, LLC allows our Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded
afterwards. At no time will any associated person of Veery Capital, transact in any security to the detriment of any
Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Veery Capital, LLC does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer or custodian (herein the "Custodian") to safeguard Client
assets and authorize Veery Capital, LLC to direct trades to the Custodian as agreed in the investment advisory
agreement. Further, Veery Capital, LLC does not have the discretionary authority to negotiate commissions on behalf of
our Clients on a trade-by-trade basis.
Where Veery Capital, LLC does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian[s] to Clients for custody and execution services. Clients are not obligated to use the Custodian
recommended by Veery Capital. As its Advisory Persons are also registered representatives of PKS, Veery Capital,
LLC and its Advisory Persons are limited in the Custodians in which they can recommend to Clients. Veery Capital,
LLC will generally recommend that Clients establish their account[s] at Charles Schwab & Co. , Inc., member
FINRA/SIPC (“Charles Schwab”) and/or SEI Private Trust Company (“SEI”). Charles Schwab and/or SEI serve as the
Client’s “qualified custodian” (herein collectively referred to as the “Custodians”).
Veery Capital, LLC maintains an institutional relationship with the Custodians, whereby the Advisor receives economic
benefits from the Custodians (Please see Item 14 below.). The Custodians may enable the Advisor to obtain many
mutual funds without transaction charges and other securities at nominal transaction charges. The commissions and/or
transaction fees charged by the Custodians may be higher or lower than those charged by other financial institutions.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor enters
into an agreement to place security trades with the broker-dealer/custodian in exchange for research and other
services. Veery Capital, LLC does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian, but does receive economic benefits from the Custodians. Please see Item 14 below.
2. Brokerage Referrals - Veery Capital, LLC does not receive any compensation from any third party in connection
with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Veery Capital, LLC will
place trades within the established account[s] at the Custodian designated by the Client. Further, all Client accounts
are traded within their respective brokerage account[s]. The Advisor will not engage in any principal transactions (i.e.,
trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e.,
purchase of a security into one Client account from another Client’s account[s]). Veery Capital, LLC will not be
obligated to select competitive bids on securities transactions and does not have an obligation to seek the lowest
available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the most
favorable net results taking into account such factors as 1) price, 2) size of order, 3) difficulty of execution, 4)
confidentiality and 5) skill required. Veery Capital, LLC will execute its transactions through the Custodian, unless
otherwise instructed in writing by the Client. Veery Capital, LLC may aggregate orders in a block trade or trades when
securities are purchased or sold through the Custodian for multiple (discretionary) accounts. If a block trade cannot be
executed in full at the same price or time, the securities actually purchased or sold by the close of each business day
must be allocated in a manner that is consistent with the initial pre-allocation or other written statement. This must be
done in a way that does not consistently advantage or disadvantage particular Client accounts.
Page 12
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Principals of the Advisor and
periodically by the CCO. The CCO also has oversight of investment advisory processes. Formal reviews are generally
conducted at least annually or more or less frequently depending on the needs of the Client. Clients are offered an
annual financial plan, subject to scope of their agreement with the Advisor.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least annually.
Reviews may be conducted more or less frequently at the Client’s request. Accounts may be reviewed as a result of
major changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify Veery Capital, LLC if changes occur in the
Client’s personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may be
triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage statements
are sent directly from the Custodian to the Client. The Client may also establish electronic access to the Custodian’s
website so that the Client may view these reports and their account activity. Client brokerage statements will include all
positions, transactions and fees relating to the Client’s account[s]. The Advisor may also provide Clients with periodic
reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by Veery Capital
Veery Capital, LLC does not receive securities commissions from product sponsors, broker-dealers or any un-related
third party. Veery Capital, LLC may refer Clients to various third parties to provide certain financial services necessary
to meet the goals of its Clients. Likewise, Veery Capital, LLC may receive referrals of new Clients from a third-party.
The firm may host or attend mutual fund company or other company educational programs, events, or conferences where expenses
are paid for -in part or in whole- by mutual funds or other third parties whose products and services Veery Capital utilizes in
managing client accounts. This represents a conflict of interest to use and promote the products and service of these third
parties. To address this conflict, Veery Capital will always act in the best interest of its clients consistent with its fiduciary duty as
an investment adviser.
Participation in Institutional Advisor Platform (Charles Schwab)
As disclosed under Item 12, above, the Advisor participates in Charles Schwab’s institutional customer program and
the Advisor may recommend Charles Schwab to Clients for custody and brokerage services. There is no direct link
between the Advisor’s participation in the program and the investment advice it gives to its Clients, although the
Advisor receives economic benefits through its participation in the program that are typically not available to Charles
Schwab retail investors. These benefits include the following products and services (provided without cost or at a
discount): receipt of duplicate Client statements and confirmations; research related products and tools; consulting
services; access to a trading desk serving the Advisor participants; access to block trading (which provides the ability
to aggregate securities transactions for execution and then allocate the appropriate shares to Client accounts); the
ability to have advisory fees deducted directly from Client accounts; access to an electronic communications network
for Client order entry and account information; access to mutual funds with no transaction fees and to certain
institutional money managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to the Advisor by third party vendors. Charles Schwab may also have paid
for business consulting and professional services received by the Advisor’s related persons. Some of the products
and services made available by Charles Schwab through the program may benefit the Advisor but may not benefit its
Client accounts.
These products or services may assist the Advisor in managing and administering Client accounts, including accounts
not maintained at Charles Schwab. Other services made available by Charles Schwab are intended to help the
Advisor manage and further develop its business enterprise. The benefits received by the Advisor or its personnel
through participation in the program do not depend on the amount of brokerage transactions directed to Charles
Schwab. As part of its fiduciary duties to clients, the Advisor endeavors at all times to put the interests of its clients
first. Clients should be aware, however, that the receipt of economic benefits by the Advisor or its related persons in
Page 13
and of itself creates a potential conflict of interest and may indirectly influence the Advisor’s choice of Charles Schwab
for custody and brokerage services.
Additional Services
Advisor also receives from Charles Schwab certain economic benefits (“Additional Services”) that may or may not be
offered to any other independent investment Advisors participating in the program. Specifically, the Additional services
include Orion. Outstanding invoices up to $15,000 in a twelve-month period. Charles Schwab provides the Additional
services to Advisor in its sole discretion and its own expense, and Advisors does not pay any fees to Charles Schwab
for the Additional Services. Advisor and Charles Schwab have entered into a separate agreement (“Additional
Services Addendum”) to govern the terms of the provision of the additional services.
Advisor’s receipt of Additional Services raises potential conflicts of interest. In providing Additional Service to Advisor,
Charles Schwab most likely considers the amount and profitability to Charles Schwab of the assets in, and trades
placed for, Advisor’s Client accounts maintained with Charles Schwab. Charles Schwab has the right to terminate the
Additional Service Addendum with Advisor, in its sole discretion, provided certain conditions are met. Consequently,
in order to continue to obtain Additional Services from Charles Schwab, advisors may an incentive to recommend to
its clients that the assets under management by advisor be held in custody with Charles Schwab and to place
transactions for client accounts with Charles Schwab. Advisor’s receipt of Additional Services does not diminish its
duty to act in the best interest of its clients, including to seek best execution of trades for client accounts.
Participation in Institutional Advisor Platform (SEI)
Veery Capital has also established an institutional relationship with SEI to assist the Advisor in managing certain Client
account[s]. Access to the SEI platform is provided at no charge to the Advisor. The Advisor receives access to software
and related support without cost because the Advisor renders investment management services to Clients that maintain
assets at SEI. The software and related systems support may benefit the Advisor, but not its Clients directly. In fulfilling its
duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware,
however, that the receipt of economic benefits from a Custodian creates a potential conflict of interest since these benefits
may influence the Advisor's recommendation of this Custodian over one that does not furnish similar software, systems
support, or services.
Client Referrals to Third Parties
Veery Capital may, when appropriate, refer clients to a benefits group. When Veery Capital refers clients it receives
compensation for that referral.
B. Client Referrals from Solicitors
Veery Capital, LLC compensates its employees for any clients they refer. This is separate from, and in addition to, their
regular salary.
Item 15 – Custody
When it deducts fees directly from client accounts at a selected custodian, Veery Capital, LLC will be deemed to
have limited custody of client’s assets and must have written authorization from the client to do so. All Clients must
place their assets with a “qualified custodian”. Clients are required to engage the Custodian to retain their funds and
securities and direct Veery Capital, LLC to utilize the Custodian for the Client’s security transactions. Veery Capital,
LLC encourages Clients to review statements provided by the Custodian. For more information about custodians and
brokerage practices, see “Item 12 - Brokerage Practices”.
Custody is also disclosed in Form ADV because Veery Capital, LLC has authority to transfer money from client
account(s), which constitutes a standing letter of authorization (SLOA). Accordingly, Veery Capital, LLC will follow the
safeguards specified by the SEC rather than undergo an annual audit.
Item 16 – Investment Discretion
Veery Capital, LLC generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject
to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by Veery
Capital. Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority
will be evidenced by the Client's execution of an Investment Advisory Agreement containing all applicable limitations to
such authority. All discretionary trades made by Veery Capital, LLC will be in accordance with each Client's investment
objectives and goals. For Clients with account[s] established at an Independent Manager, those account[s] will also be
Page 14
managed by those parties on a discretionary basis.
Item 17 – Voting Client Securities
Veery Capital, LLC does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client retains
the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither Veery Capital, nor any of its advisory persons, has been subject to a bankruptcy or financial compromise.
Veery Capital, LLC is not required to deliver a balance sheet along with this Disclosure Brochure as the Advisor does
not collect fees of $1,200 or more for services to be performed six months or more in advance.
Page 15