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5520 Monroe Street, Suite B
Sylvania, OH 43560
Telephone:(419)464-7401
June 2, 2025
www.venturevp.com
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Venture
Visionary Partners LLC. If you have any questions about the contents of this brochure, contact us at
(419) 464-7401. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Venture Visionary Partners LLC is available on the SEC's website at
www.adviserinfo.sec.gov. Venture Visionary Partners LLC is a registered investment adviser.
Registration with the United States Securities and Exchange Commission or any state securities
authority does not imply a certain level of skill or training. The oral and written communications of an
Adviser provide you with information about which you determine to hire or retain an Adviser.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment dated March 27, 2025, we have not had any material
changes.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
Description of Firm
Venture Visionary Partners LLC ("VVP") is a registered investment adviser based in Sylvania, Ohio.
We are organized as a limited liability company ("LLC") under the laws of the State of Delaware. We
have been providing investment advisory services since June 2019. Our firm is primarily owned by
Craig D. Findley.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to Venture Visionary Partners
LLC and the words "you," "your," and "client" refer to you as either a client or prospective client of our
firm.
Assets Under Management
As of December 31, 2024, we have approximately $4,307,262,252 in discretionary assets under
management and approximately $56,097,205 in non-discretionary assets under management. We also
provide retirement plan consulting advice to $1,089,563,413 of pension and profit-sharing retirement
accounts. In total, as of December 31, 2024, VVP provided investment advice to $5,452,922,870 in
client assets.
Investment Management Services
We offer discretionary investment management services. Our investment advice is tailored to meet our
clients' needs and investment objectives. We manage investment portfolios for a wide variety of
Clients, including individuals (including high net worth individuals), qualified retirement plans, trusts,
charitable organizations, small businesses and corporations. We will work with a client to determine
the client's investment objectives and investor risk profile. We use investment and portfolio allocation
software to evaluate alternative portfolio designs. We evaluate a client's existing investments with
respect to the client's risk tolerance and investment objectives. We will then monitor the client's
portfolio holdings and the overall asset allocation strategy and hold review meetings with the client
regarding the account, as necessary.
If you participate in our discretionary investment management services, we require you to grant us
discretionary authority to manage your account. Subject to a grant of discretionary authorization, we
have the authority and responsibility to formulate investment strategies on your behalf. Discretionary
authorization will allow us to determine the specific securities, and the amount of securities, to be
purchased or sold for your account without obtaining your approval prior to each transaction. We will
also have discretion over the broker or dealer to be used for securities transactions, and over the
commission rates to be paid. Discretionary authority is typically granted by the investment advisory
agreement you sign with our firm, a power of attorney, or trading authorization forms.
You may place certain limitations on our discretionary authority (for example, limiting the types of
securities that can be purchased or sold for your account) by providing our firm with your restrictions
and guidelines in writing.
We also offer non-discretionary investment management services. If you enter into non-discretionary
arrangements with our firm, we must obtain your approval prior to executing any transactions on behalf
of your account. Thus, in the event that VVP would like to make a transaction for you, and you may be
unavailable, VVP will be unable to effect the account transaction (as it would for its discretionary
clients) without first obtaining your consent. You have an unrestricted right to decline to implement any
advice provided by our firm on a non-discretionary basis.
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As part of our investment management services, in addition to other types of investments (see
disclosures below in this section), we invest your assets according to one or more model portfolios
developed by our firm. These models are designed for investors with varying degrees of risk tolerance
ranging from a more aggressive investment strategy to a more conservative investment approach.
We have entered into a contractual relationship with Dynasty Financial Partners, LLC ("Dynasty"),
which provides us with operational and back-office support including access to a network of service
providers. Through the Dynasty network of service providers, we may receive preferred pricing on
trading technology, reporting, custody, brokerage, compliance and other related services. Dynasty
charges a "Platform Fee," for which, unless otherwise disclosed, you will be charged, separate from
and in addition to your annual investment management fee, as described in Item 5 below. In addition,
Dynasty's subsidiary, Dynasty Wealth Management, LLC ("DWM") is an SEC registered investment
adviser, that provides access to a range of investment services including: separately managed
accounts ("SMA"), mutual fund and ETF asset allocation strategies, and unified managed accounts
("UMA") managed by external third-party managers (collectively, the "Investment Programs"). We may
separately engage the services of Dynasty and/or its subsidiaries to access the Investment Programs.
Under the SMA and UMA programs, we will maintain the ability to select the specific, underlying third-
party managers that will, in turn, have day-to-day discretionary trading authority over the requisite
client assets.
In light of the foregoing, VVP seeks at all times to ensure that any such conflicts are addressed on a
fully-disclosed basis and investment decisions are handled in a manner that is aligned with your best
interests. VVP does not receive any portion of the fees paid directly to Dynasty or the service providers
made available through its platform, and VVP reviews all such relationships on an ongoing basis in an
effort to ensure clients are receiving competitive rates in light of the services they receive.
DWM sponsors an investment management platform (the "Platform" or the "TAMP") that is available to
the advisers in the Dynasty Network, such as us. Through the Platform, DWM and Dynasty collectively
provides certain technology, administrative, operations and advisory support services that allow us to
manage our own client portfolios and access independent third-party managers that provide
discretionary services in the form of traditional managed accounts and investment models. We can
allocate all or a portion of your assets among the different independent third-party managers via the
Platform. We may also use the model management feature of the TAMP by creating our own asset
allocation model and underlying investments that comprise the model. Through the model
management feature, we may be able to outsource the implementation of trade orders and periodic
rebalancing of the model when needed.
We will maintain the direct contractual relationship with you and obtain, through such agreements, the
authority to engage independent third-party managers, DWM and/or Dynasty, as applicable, for
services rendered through the Platform in service to you. We may delegate discretionary trading
authority to DWM and/or independent third-party managers to effect investment and reinvestment of
client assets with the ability to buy, sell or otherwise effect investment transactions and allocate client
assets. If you are participating in certain Investment Programs, DWM or the designated manager, as
applicable, is also authorized without prior consultation with either us or you to buy, sell, trade or
allocate your assets in accordance with your designated portfolio and to deliver instructions to the
designated broker-dealer and/or custodian of your assets.
On an ongoing basis, we will answer questions regarding your accounts and review periodically with
you the performance of your accounts. We will periodically review your risk profile and discuss the re-
balancing of your accounts to the extent appropriate. When applicable, we will provide to third-party
managers any updated client financial information or account restrictions necessary for the third-party
manager to provide advisory services.
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In addition to managing the client's investment portfolio, we provide additional wealth management
services to clients based on their unique circumstances and needs. Such services include consulting
with clients on various financial areas including income and estate tax planning, business sale
structures, college financial planning, retirement planning, insurance and risk management analysis,
personal cash flow analysis, establishment and design of retirement plans and trust designs, among
other things. VVP does not serve as an attorney, accountant, or insurance agent, and no portion of our
services should be construed as same. Accordingly, VVP does not prepare legal documents, prepare
tax returns, or sell insurance products. To the extent requested by you, we may recommend the
services of other professionals for non-investment implementation purposes (i.e., attorneys,
accountants, insurance, etc.). You are not under any obligation to engage any such professional(s),
and you retain absolute discretion over all such implementation decisions and are free to accept or
reject any recommendation from VVP and/or its representatives.
For certain clients, we agree to review the adequacy of current life insurance, long-term care and
disability coverage, determines future needs, and develop an appropriate insurance strategy. From
time to time, we may refer a client to an affiliate of VVP for developing or implementing an insurance
strategy. Please see Item 10 – Other Financial Industry Activities and Affiliations for more information
regarding these referrals, including a discussion of conflicts of interest related to these referrals.
Clients have no obligation to purchase an insurance product through any affiliate of VVP.
Financial Planning Services
We offer financial planning services which typically involve providing a variety of advisory services to
clients regarding the management of their financial resources based upon an analysis of their
individual needs. These services can range from broad-based financial planning to consultative or
single subject planning. If you retain our firm for financial planning services, we will meet with you to
gather information about your financial circumstances and objectives. We also use financial planning
software to determine your current financial position and to define and quantify your long-term goals
and objectives. Once we specify those long-term objectives (both financial and non-financial), we will
develop shorter-term, targeted objectives. Once we review and analyze the information you provide to
our firm and the data derived from our financial planning software, we will deliver a written plan to you,
designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm. Dependent on the type of financial planning or
consulting services provided, there will be a conflict of interest due to the potential for the
recommendation of our Firm to provide additional services, such as investment advisory services
or retirement plan services.
Additionally, we provide advice on non-securities matters. Generally, this is in connection with the
rendering of estate planning, insurance, and/or annuity advice.
Retirement Plan Services
VVP offers (1) Discretionary Investment Management Services, (2) Non-Discretionary Investment
Advisory Services, and/or (3) Retirement Plan Consulting Services to employer-sponsored retirement
plans and their participants. Depending on the type of the Plan and the specific arrangement with the
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Sponsor, we may provide one or more of these services. Prior to being engaged by the Sponsor, we
will provide a copy of this Form ADV Part 2 along with a copy of our Privacy Policy and a copy of
the Agreement you sign with our firm that contains the information required under Sec. 408(b)(2) of the
Employee Retirement Income Security Act ("ERISA"), as applicable.
The Agreement authorizes our Investment Adviser Representatives ("IARs") to deliver one or more of
the following services:
Discretionary Investment Management Services
These services are designed to allow the Plan fiduciary to delegate responsibility for managing,
acquiring and disposing of Plan assets that meet the requirements of the Employee Retirement
Income Security Act of 1974 ("ERISA"). We will perform these investment management services
through our IARs and charge fees as described in this Form ADV and the Agreement. If the Plan is
subject to ERISA, we will perform these services as an "investment manager" as defined under
ERISA Section 3(38) and as a "fiduciary" to the Plan as defined under ERISA Section 3(21).
Specifically, the Sponsor may determine that we perform the following services:
SELECTION, MONITORING & REPLACEMENT OF DESIGNATED INVESTMENT ALTERNATIVES
("DIAs"):
Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan
and provide to Sponsor an IPS that contains criteria from which Advisor will select, monitor and
replace the Plan's DIAs. Once approved by Sponsor, Advisor will review the investment options
available to the Plan and will select the Plan's DIAs in accordance with the criteria set forth in the
IPS. On a periodic basis, Advisor will monitor and evaluate the DIAs and replace any DIA(s) that
no longer meet the IPS criteria.
CREATION & MAINTENANCE OF MODEL ASSET ALLOCATION PORTFOLIOS ("MODELS")
Advisor will create a series of risk-based Models comprised solely among the Plan's DIAs; and, on
a periodic basis and/or upon reasonable request, Advisor will reallocate and rebalance the Models
in accordance with the IPS or other guidelines approved by Sponsor.
SELECTION, MONITORING & REPLACEMENT OF QUALIFIED DEFAULT INVESTMENT
ALTERNATIVES ("QDIA(s)")
Based upon the options available to the Plan, Advisor will select, monitor and replace the Plan's
QDIA(s) in accordance with the IPS.
MANAGEMENT OF TRUST FUND:
Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan
and provide to Sponsor an IPS that contains criteria from which Advisor will select, monitor and
replace the Plan's investments. Once approved by Sponsor, Advisor will review the investment
options available to the Plan and will select the Plan's investments in accordance with the criteria
set forth in the IPS. On a periodic basis, Advisor will monitor and evaluate the investments and
replace any investment(s) that no longer meet the IPS criteria.
Non-Discretionary Fiduciary Services
These services are designed to allow the Sponsor to retain full discretionary authority or control
over assets of the Plan. We will solely be making recommendations to the Sponsor. We will
perform these Non-Discretionary investment advisory services through our IARs and charge fees
as described in this Form ADV and the Agreement. If the Plan is covered by ERISA, we will
perform these investment advisory services to the Plan as a "fiduciary" defined under ERISA
Section 3(21). The Sponsor may engage us to perform one or more of the following Non-
Discretionary investment advisory services:
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INVESTMENT POLICY STATEMENT ("IPS"):
Advisor will review with Sponsor the investment objectives, risk tolerance and goals of the Plan. If
the Plan does not have an IPS, Advisor will provide recommendations to Sponsor to assist with
establishing an IPS. If the Plan has an existing IPS, Advisor will review it for consistency with the
Plan's objectives. If the IPS does not represent the objectives of the Plan, Advisor will recommend
to Sponsor revisions to align the IPS with the Plan's objectives.
ADVICE REGARDING DESIGNATED INVESTMENT ALTERNATIVES ("DIAs"):
Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the
investment options available to the Plan and will make recommendations to assist Sponsor with
selecting DIAs to be offered to Plan participants. Once Sponsor selects the DIAs, Advisor will, on
a periodic basis and/or upon reasonable request, provide reports and information to assist Sponsor
with monitoring the DIAs. If a DIA is required to be removed, Advisor will provide
recommendations to assist Sponsor with replacing the DIA.
ADVICE REGARDING MODEL ASSET ALLOCATION PORTFOLIOS ("MODELS"):
Based on the Plan's IPS or other guidelines established by the Plan, Advisor will make
recommendations to assist Sponsor with creating risk-based Models comprised solely among the
Plan's DIAs. Once Sponsor approves the Models, Advisor will provide reports, information and
recommendations, on a periodic basis, designed to assist Sponsor with monitoring the Models.
Upon reasonable request, and depending upon the capabilities of the recordkeeper, Advisor will
make recommendations to Sponsor to reallocate and/or rebalance the Models to maintain their
desired allocations.
ADVICE REGARDING QUALIFIED DEFAULT INVESTMENT ALTERNATIVE ("QDIA(s)"):
Based on the Plan's IPS or other guidelines established by the Plan, Advisor will review the
investment options available to the Plan and will make recommendations to assist Sponsor with
selecting or replacing the Plan's QDIA(s).
ADVICE REGARDING INVESTMENT OF TRUST FUND:
Based on the Plan's IPS, Advisor will review the investment options available to the Plan and will
make recommendations to assist Sponsor with selecting investments that meet the IPS criteria.
Once Sponsor selects the investment(s), Advisor will, on a periodic basis and/or upon reasonable
request, provide reports and information to assist Sponsor with monitoring the investment(s). If the
IPS criteria require any investment(s) to be replaced, Advisor will provide recommendations to
assist Sponsor with replacing the investment(s).
Retirement Plan Consulting Services
Retirement Plan Consulting Services are designed to allow our IARs to assist the Sponsor in
meeting his/her fiduciary duties to administer the Plan in the best interests of Plan participants
and their beneficiaries. Retirement Plan Consulting Services are performed so that they would not
be considered "investment advice" under ERISA. The Sponsor may elect for our IARs to assist
with any of the following services:
Administrative Support
Assist Sponsor in reviewing objectives and options available through the Plan
Review Plan committee structure and administrative policies/procedures
Recommend Plan participant education and communication policies under ERISA 404(c)
Assist with development/maintenance of fiduciary audit file and document retention policies
Deliver fiduciary training and/or education periodically or upon reasonable request
Assist with coordinating Plan participant disclosures under ERISA 404(a)
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Recommend procedures for responding to Plan participant requests
Service Provider Support
Assist fiduciaries with a process to select, monitor and replace service providers
Assist fiduciaries with review of Covered Service Providers ("CSP") and fee benchmarking
Provide reports and/or information designed to assist fiduciaries with monitoring CSPs
Assist with use of ERISA Spending Accounts or Plan Expense Recapture Accounts to pay CSPs
Assist with preparation and review of Requests for Proposals and/or Information
Coordinate and assist with CSP replacement and conversion
Investment Monitoring Support
Periodic review of investment policy in the context of Plan objectives
Assist the Plan committee with monitoring investment performance
Educate Plan committee members, as needed, regarding replacement of DIA(s) and/or QDIA(s)
Participant Services
Facilitate group enrollment meetings and coordinate investment education
Assist Plan participants with financial wellness education, retirement planning and/or gap analysis
Pooled Employer Plan (PEP) Services and 3(38) Fiduciary Offering
Venture Visionary Partners ("VVP") provides discretionary investment advisory services as an ERISA
3(38) fiduciary to Pooled Employer Plans ("PEPs"), a type of multiple employer retirement plan
structure. In this capacity, VVP assumes discretion over the selection, monitoring, and replacement of
investment options offered within the PEP, and acts in accordance with a defined Investment Policy
Statement (IPS). When a client engages VVP to perform "3(38) Fiduciary Services", the Adviser acts
as an "investment manager" (as defined in Section 3(38) of ERISA) with respect to the performance of
discretionary fiduciary investment services. Under this arrangement the Adviser is appointed by the
Plan Sponsor or trustee and accepts discretion over plan assets and assumes full responsibility and
liability for fiduciary functions concerning decisions related to the plan assets. VVP is engaged by the
Pooled Plan Provider (PPP) or individual adopting employers who participate in the PEP. Services are
provided under a formal Investment Management Agreement (IMA) with the client fiduciary.
In addition to ERISA 3(38) services, VVP may also be separately retained by adopting employers to
provide non-discretionary ERISA 3(21) advisory services. These services may include plan design
consulting, participant education, or other fiduciary support services. These services are governed by a
separate agreement and typically billed at an additional rate, depending on scope and complexity.
In most cases, the PEP arrangement also includes services from other providers:
• Employer Plan Sponsor Services are provided by a separate plan sponsor, which may
receive a fee based on plan assets and participant count.
• Recordkeeping Services are provided by a separate independent recordkeeper, and fees for
these services are determined separately and disclosed in the plan documentation.
Potential Additional Retirement Services Provided Outside of the Agreement
In providing Retirement Plan Services, VVP and its IARs may establish a client relationship with one or
more Plan participants or beneficiaries. Such client relationships develop in various ways, including,
without limitation:
• as a result of a decision by the Plan participant or beneficiary to purchase services from
VVP not involving the use of Plan assets;
• as part of an individual or family financial plan for which any specific recommendations
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concerning the allocation of assets or investment recommendations relating to assets held
outside of the Plan; or
through a rollover of an Individual Retirement Account ("IRA Rollover").
•
If VVP is providing Retirement Plan Services to a plan, IARs may, when requested by a Plan
participant or beneficiary, arrange to provide services to that participant or beneficiary through a
separate agreement. If a Plan participant or beneficiary desires to affect an IRA Rollover from the Plan
to an account advised or managed by VVP, IAR will have a conflict of interest if his/her fees are
reasonably expected to be higher than those paid to VVP in connection with the Retirement Plan
Services. IAR will disclose relevant information about the applicable fees charged by VVP prior to
opening an IRA account. Any decision to affect the rollover or about what to do with the rollover assets
remain that of the Plan participant or beneficiary alone.
In providing these optional services, we may offer employers' and employees' information on other
financial and retirement products or services offered by VVP and our IARs.
Types of Investments
We offer advice on equity securities, corporate debt securities (other than commercial paper),
commercial paper, certificates of deposit, municipal securities, variable life insurance, variable
annuities, mutual fund shares, United States government securities, options contracts on securities,
money market funds, REITs, derivatives and ETFs.
Additionally, we will advise you on various types of investments based on your stated goals and
objectives. We also provide advice on any type of investment held in your portfolio at the inception of
our advisory relationship.
Since our investment strategies and advice are based on each client's specific financial situation, the
investment advice we provide to you can be different or conflicting with the advice we give to other
clients regarding the same security or investment.
Assets Held Away From Our Firm
Upon client request and in our sole discretion, VVP may provide advice with respect to your held away
retirement plan assets. If we determine to do so, we will make recommendations based on the
investment alternatives available as part of your retirement plan. We will not receive any
communications from the plan sponsor or custodian, and it remains your obligation to notify us of any
changes in investment alternatives or restrictions pertaining to your retirement account or plan. Unless
expressly indicated by VVP to the contrary, held away retirement plan assets under VVP's advisement
shall be included as assets under management for purposes of VVP calculating its advisory fee.
We may leverage an Order Management System to implement investment selection and rebalancing
strategies on behalf of the client in held away accounts (i.e., accounts not directly held with our
recommended custodian). These are primarily 401(k) accounts, HSAs, 403bs, 529 education savings
plans, 457 plans, profit sharing plans, and other assets not custodied with our recommended
custodian. We regularly review the available investment options in these accounts, monitor them, and
rebalance and implement our strategies in the same way we do other accounts, though using different
tools as necessary. There may be a difference in the performance of our strategies of an account
using the Order Management System in comparison to accounts held at our recommended custodian.
Miscellaneous Disclosures Regarding Our Services
• Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services: To the extent specifically requested, we will generally provide planning and
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consulting services regarding non-investment related matters, such as tax, estate and
insurance planning. We may agree to include these services in our fee referenced in Item 5
below or may discuss charging you an additional fee under a separate agreement depending
on the nature of the engagement, amount of your assets under management, and the
complexity of your planning needs. VVP does not serve as an attorney, accountant, or
insurance agency, and no portion of our services should be construed as legal, accounting or
insurance advice requiring licensing. VVP does not prepare legal documents, tax returns, or sell
insurance products. To the extent requested by a client, we will recommend the services of
other professionals for certain non-investment implementation purpose (i.e. attorneys,
accountants, insurance agencies or agents). Some of these parties may be affiliates of VVP in
their separate individual capacities as licensed insurance agents. You should review Item 10
below for additional information. You are under no obligation to engage the services of any
recommended professional. You retain absolute discretion over all implementation decisions
and are free to accept or reject any recommendation from VVP or its representatives. If you
engage any recommended unaffiliated professional, and a dispute arises, you must seek
recourse exclusively from and against the engaged professional. The recommendation by a
VVP representative that a client purchase an insurance product presents a conflict of interest,
as the receipt of commissions provides an incentive to recommend investment products based
on commissions to be received, rather than on a particular client's need. No client is under any
obligation to purchase any insurance products from a VVP representative or engage any
representative in any other professional capacity. Clients are reminded that they are free to
purchase insurance products, accounting, legal or other services through other, non-affiliated
parties. VVP's Chief Compliance Officer remains available to address any questions that a
client or prospective client may have regarding the above conflicts of interest.
• Third-Party Investment Managers. VVP may use or recommend using third-party investment
managers to manage all or a portion of a client's account. We may use them to gain exposure
to other investment strategies. The third-party manager is responsible for the discretionary
management of the allocated assets. We will continue to supervise the third-party manager and
provide ongoing monitoring and review of your account performance, asset allocation and
investment objectives. If VVP determines that a particular third-party investment manager is not
providing sufficient management services, or is not managing a client's portfolio in a manner
consistent with the client's personal investment guidelines or asset allocation, VVP will remove
the client's assets from that selected independent manager and may place the client's assets
with another manager at VVP's discretion (for discretionary accounts). Clients may be required
to execute documents to re-allocate assets amongst independent managers. For non-
discretionary accounts, VVP will make recommendations to the client, as necessary. The fee
charged by the third-party manager is in addition to our advisory fee discussed in Item 5 below.
• Reporting Services. VVP can also provide account reporting services, which can incorporate
client investment assets that are not part of the assets that VVP manages (the "Outside
Assets"). Unless agreed to otherwise, in writing, the client and/or his/her/its other advisors that
maintain trading authority, and not VVP, shall be exclusively responsible for the investment
performance of the Outside Assets. Unless also agreed to otherwise, in writing, VVP does not
provide investment management, monitoring or implementation services for the Outside Assets.
The client can engage VVP to provide investment management services for the Outside Assets
pursuant to the terms and conditions of the Investment Management Agreement between VVP
and the client.
• Client Obligations. In performing our services, we are not required to verify any information
received from you or your other professionals and are authorized to rely on the information we
receive. It remains your responsibility to promptly notify us if there is ever any change in your
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financial situation or investment objectives so that we can review, and if necessary, revise our
previous recommendations.
•
Investment Risk. Different types of investments involve varying degrees of risk, and it should
not be assumed that future performance of any specific investment or investment strategy
(including the investments and/or investment strategies recommended or undertaken by VVP)
will be profitable or equal any specific performance level(s).
• Disclosure Statement. A copy of VVP's written Privacy Notice, Disclosure Brochure as set
forth on Part 2 of Form ADV and Form CRS (Client Relationship Summary) shall be provided to
each client prior to, or contemporaneously with, the execution of the advisory agreement with
VVP.
Item 5 Fees and Compensation
Investment Management Services
Our fees, account minimums and their applications to family circumstances are negotiable.
The specific manner in which fees are charged by VVP is established in a Client's written agreement
with VVP. Our annual fee for investment management services will not exceed 1.50%, and is
dependent upon the market value of your assets under our management, the type and complexity of
the asset management services provided, as well as the level of administration requested either
directly or assumed by the client. Assets in each of your account(s) are included in the fee assessment
unless specifically identified in writing for exclusion. Based on market value or in the absence thereof,
fair market value is determined by independent third-party sources; your account balances on which
we calculate fees may vary from account custodial statements based on independent valuations and
other accounting variances, including mechanisms for including accrued interest in account
statements.
If the investment management agreement is executed at any time other than the first day of a calendar
quarter, our fees will apply on a pro rata basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for which you are a client. Our advisory fee is
negotiable, depending on individual client circumstances.
Our annual fee is billed and payable on a pro-rata basis, quarterly in advance, based upon the market
value of the assets being managed by us on the last trading day of the previous quarter. Adjustments
will be made for deposits and withdrawals in excess of $50,000 during the quarter. If the investment
management agreement is executed at any time other than the first day of a calendar quarter, our fees
will apply on a pro rata basis, which means that the management fee is payable in proportion to the
number of days in the quarter for which you are a client. In the event the investment management
agreement is terminated, the fee for the final billing period will be prorated through the effective date of
termination, and the outstanding or unearned portion of the fee will be charged or refunded to you, as
appropriate. Our management fee is negotiable, depending on your individual client circumstances.
Fee Dispersion
In certain cases, and in our sole discretion, we will reduce, waive, propose or agree to a different fee
structure with clients based upon certain criteria (e.g., anticipated future earning capacity, anticipated
future additional assets, dollar amount of assets to be managed, related accounts, account
composition, competition, negotiations with client, clients grandfathered under previous fee
arrangements). As a result, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisers for similar or lower fees. The
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agreed upon fee is identified in the contract between VVP and each client. At our discretion, we may
enter into alternative fee arrangements with clients, including fixed fees. The specific fee arrangement
shall be set forth in a written investment management advisory agreement with you.
At our discretion, we will combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, combined account values can include you and
your minor children, joint accounts with your spouse, and other types of related accounts. If combining
account values increases the asset total and you qualify for fee discounts, you would pay a reduced
advisory fee.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when you have given our firm written authorization
permitting the fees to be paid directly from your account. Further, the qualified custodian will deliver an
account statement to you at least quarterly. These account statements will show all disbursements
from your account. You should review all statements for accuracy. In limited circumstances, at your
request, we may invoice you directly for the payment of advisory fees.
Termination of Services
A Client agreement may be terminated at any time, by either party, for any reason upon verbal or
written notice. You will incur a pro rata charge for services rendered prior to the termination of the
investment management agreement, which means you will incur advisory fees only in proportion to the
number of days in the quarter for which you are a client. If you have pre-paid advisory fees that we
have not yet earned, you will receive a prorated refund of those fees. VVP will not be responsible for
future allocations or transactional services (except limited closing transactions) upon receipt of a
termination notice. It will also be necessary that we inform the custodian of record that the relationship
between VVP and the client has been terminated. It is important to note that once an account has
begun the account transfer process, it then becomes restricted/frozen at the custodian until the transfer
is complete with the contra-firm. This means transactions cannot be processed within the account
during this time. The transfer process can take several weeks.
Separate Independent Manager Fees
As discussed above, we use Dynasty's TAMP services. TAMP-related charges are not included in the
investment management fee you pay to us. You will be charged, separate from and in addition to your
investment management fee, any applicable Platform Fees as well as applicable independent manager
fees. We do not receive any portion of the fees paid directly to Dynasty or the service providers made
available through its platform, including the independent managers.
Each of the Platform Fee and independent manager fees are determined by the particular program(s)
and manager(s) with which your assets are invested, and are calculated based upon a percentage of
your assets under management, as applicable. The Platform Fee generally ranges from 0 - .45%
annually, independent fixed income manager fees generally range from 0 - .90% annually, and
independent equity manager fees generally range from 0 – 1.50% annually.
You will note the total fee reflected on your custodial statement will represent the sum of our
investment management fee, Platform Fee(s) and independent manager fee(s), accordingly. You
should review such statements to determine the total amount of fees associated with your requisite
investments, and you should review your investment management agreement with us to determine the
investment management fee you pay to us.
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Financial Planning Services
Financial Planning Services are typically provided at no additional charge to clients who have engaged
our firm for Investment Management Services. We offer, at our discretion, standalone financial
planning services in which case we will charge either an hourly or fixed fee depending on individual
client circumstances. The fee is negotiable depending upon the complexity and scope of the plan, your
financial situation, and your objectives. Fees are payable as invoiced. We do not require you to pay
fees six or more months in advance. Should the engagement last longer than six months between
acceptance of financial planning agreement and delivery of the financial plan, any prepaid unearned
fees will be promptly returned to you less a pro rata charge for bona fide financial planning services
rendered to date.
If you have engaged our firm for standalone financial planning, you may terminate the financial
planning agreement upon written notice to our firm. If you have pre-paid financial planning fees that we
have not yet earned, you will receive a prorated refund of those fees. If financial planning fees are
payable in arrears, you will be responsible for a prorated fee based on services performed prior to
termination of the financial planning agreement.
Retirement Plan Services
Fees for the Retirement Plan Services ("Fees") are negotiated with the plan sponsor or named
fiduciary on a case-by-case basis. Depending upon the capabilities and requirements of the Plan's
recordkeeper or custodian, we may collect our Fees in arrears or in advance. Typically, Sponsors
instruct the Plan's recordkeeper or custodian to automatically deduct our Fees from the Plan account;
however, in some cases a Sponsor may request that we send invoices directly to the Sponsor or
recordkeeper/custodian.
Sponsors receiving Retirement Plan Services may pay more than or less than a client might otherwise
pay if purchasing the Retirement Plan Services separately or through another service provider. There
are several factors that determine whether the costs would be more or less, including, but not limited
to, the size of the Plan, the specific investments made by the Plan, the number of or locations of Plan
participants, the Retirement Plan Services offered by another service provider, and the actual costs of
Retirement Plan Services purchased elsewhere. In light of the specific Retirement Plan Services
offered by VVP, the Fees charged may be more or less than those of other similar service providers.
In determining the value of the Account for purposes of calculating any asset-based Fees, we will rely
upon the valuation of assets provided by the Sponsor or the Plan's custodian or recordkeeper without
independent verification. If, however, there are circumstances which, in the Advisor's judgment, render
the custodian's valuation inappropriate in which case Advisor will value securities listed on any national
securities exchange at the closing price on the principal exchange on which they are traded and will
value any other securities in a manner determined in good faith by Advisor to reflect fair market value.
In all events, any such valuation will not be any guarantee of the market value of any of the assets in
the Plan.
Unless we agree otherwise, no adjustments or refunds will be made in respect of any period for (i)
appreciation or depreciation in the value of the Plan account during that period or (ii) any partial
withdrawal of assets from the account during that period. If the Agreement is terminated by us or by
the Sponsor, we will refund certain Fees to the Sponsor to the extent provided in Section 8 of the
Agreement. Unless we agree otherwise, all Fees shall be based on the total value of the assets in the
account without regard to any debit balance.
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All Fees paid to VVP for Retirement Plan Services are separate and distinct from the fees and
expenses charged by mutual funds, variable annuities and exchange-traded funds to their
shareholders. These fees and expenses are described in each investment's prospectus. These fees
will generally include a management fee, other expenses, and possible distribution fees. If the
investment also imposes sales charges, a client will pay an initial or deferred sales charge. The
Retirement Plan Services provided by VVP include, among other things, assisting the client in
determining which investments are most appropriate to each client's financial condition and objectives
and to provide other administrative assistance as selected by the client. Accordingly, the client should
review both the fees charged by the funds, the fund manager, the Plan's other service providers and
the fees charged by VVP to fully understand the total amount of fees to be paid by the client and to
evaluate the Retirement Plan Services being provided.
While not necessarily related to the Retirement Plan Services, various vendors, product providers,
distributors and others provide non-monetary compensation by paying some expenses related to
training and education, including travel expenses, and attaining professional designations. We might
receive payments to subsidize our own training programs. From time to time, certain vendors invite us
to participate in conferences, on-line training or provide publications that seek to further IARs' and
employees' skills and knowledge. Some occasionally provide us with gifts, meals and entertainment of
reasonable value consistent with industry rules and regulations.
If applicable, and in the event the payments are received in connection with or as a result of the
Retirement Plan Services, we will disclose such fees to Sponsors in accordance with ERISA and
Department of Labor regulations.
No increase in the Fees will be effective without prior written notice.
Pooled Employer Plan (PEP) Services and 3(38) Fiduciary Offering
The fee schedule for 3(38) PEP advisory services is tiered and based on the aggregate plan assets of
the PEP:
Plan Assets
• $0 – $5 million
• $10 – $25 million
• $25 – $50 million
• $50 – $100 million
• Over $100 million
Annual Fee (bps)
• 5 bps
• 4 bps
• 3 bps
• 2 bps
• Custom (0–2 bps)
These advisory fees are typically paid from plan assets, although alternative billing arrangements may
be negotiated with adopting employers or the PPP.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through whom your account transactions are executed. We do not
share in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or
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custodian. To fully understand the total cost you will incur, you should review all the fees charged by
mutual funds, exchange traded funds, our firm, and others. For information on our brokerage practices,
refer to the Brokerage Practices section of this brochure.
Compensation for the Sale of Securities or Other Investment Products
Persons providing investment advice on behalf of our firm are registered representatives with PKS, a
securities broker-dealer, and a member of the Financial Industry Regulatory Authority and the
Securities Investor Protection Corporation. In their capacity as registered representatives, these
persons receive compensation in connection with the purchase and sale of securities or other
investment products, including asset-based sales charges, service fees or 12b-1 fees, for the sale or
holding, of mutual funds. Compensation earned by these persons in their capacities as registered
representatives is separate and in addition to our advisory fees. This practice presents a conflict of
interest because persons providing investment advice to advisory clients on behalf of our firm who are
registered representatives have an incentive to recommend investment products based on the
compensation received rather than solely based on your needs. Persons providing investment advice
to advisory clients on behalf of our firm can select or recommend, and in many instances will select or
recommend, mutual fund investments in share classes that pay 12b-1 fees when clients are eligible to
purchase share classes of the same funds that do not pay such fees and are less expensive. This
presents a conflict of interest. You are under no obligation, contractually or otherwise, to purchase
securities products through any person affiliated with our firm who receives compensation described
above.
We may recommend that you purchase variable annuities to be included in your investment
portfolio(s). In instances where the product is an Advisory annuity product with no commission-based
compensation attached, we will charge you an advisory fee. However, in instances where the product
is not an Advisory annuity product, investment adviser representatives of our firm earn commissions on
the sale of such variable annuities in his or her capacity as a registered representative of PKS. If these
persons earn commission-based compensation on the sale of variable annuities recommended to you,
we will not include the annuity accounts in the total value used for our advisory billing/fee computation
for two-year period of time after the annuity contract is sold. After the two-year period, the value of
the annuity sub-accounts will be added to the value of your total assets for billing purposes. Annuities
will be purchased for your account only after you receive a prospectus disclosing the terms of
the annuity. You are under no obligation, contractually or otherwise, to purchase variable annuities
through any person affiliated with our firm.
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
Margin Accounts
A client may authorize the use of margin. Each client must sign a separate margin agreement before
margin is extended to that client account. Fees for advice and execution on these securities are based
on the total asset value of the account, which includes the value of any securities purchased on
margin. The use of margin will also result in interest charges, assessed by and paid to the custodian,
pursuant to the custodial agreement, in addition to all other fees and expenses associated with the
security involved. VVP does not recommend the use of margin for investment strategy purposes. A
margin account is a brokerage account that allows investors to borrow money to buy securities and/or
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for liquidity purposes. By using borrowed funds, the customer is employing leverage that will magnify
both account gains and losses. The broker charges the investor interest for the right to borrow money
and uses the securities as collateral. Should a client determine to use margin, VVP will include the
entire market value of the margined assets when computing its advisory fee. Accordingly, VVP's fee
shall be based upon a higher margined account value, resulting in VVP earning a correspondingly
higher advisory fee. As a result, a conflict of interest arises since VVP will have a disincentive to
recommend that the client terminate the use of margin. The use of margin can cause significant
adverse financial consequences in the event of a market correction. VVP's Chief Compliance Officer
remains available to discuss any questions that a client has regarding the use of margin.
Assets Held Away From Our Firm
For assets held at a custodian that is not directly accessible by our firm ("Held Away Accounts"), we
may, but are not required to, manage these Held Away Accounts using an Order Management System
that allows our firm to view and manage assets. Our annual fee for investment management services
for held away accounts will follow our portfolio management fee schedule and termination instructions
as noted in the Investment Management Agreement.
Our advisory fees will not be deducted directly from the accounts managed through the Order
Management System. Clients will give written authorization to deduct the fee from another non-
qualified account managed by our firm, in which case, the advisory fee would be deducted from this
account each quarter. Fees will be based upon your negotiated fee in accordance to our portfolio
management fee schedule and your Agreement. The client does not pay an additional fee for the use
of the Order Management System. Further, the qualified custodian will deliver an account statement to
you at least quarterly. These account statements will show all disbursements from your account. You
should review all statements and invoices for accuracy.
We pay 0.25% from our advisory fee to the Order Management System. Due to the use of the Order
Management System, you will not pay our firm a higher advisory fee other than what is listed in the
Agreement.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of a capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals (other than high net worth individuals), high net
worth individuals, pension and profit-sharing plans (but not the plan participants), charitable
organizations and corporations or other businesses not listed above. We shall generally price advisory
services based upon various objective and subjective factors. As a result, clients could pay diverse
fees based upon the type, amount and market value of their assets, the anticipated complexity of the
engagement, the anticipated level and scope of the overall investment advisory and consulting
services to be rendered. Additional factors effecting pricing can include related accounts, our
employees and our affiliates' employees and each of their immediate family members accounts,
competition, and negotiations. We will quote an exact percentage to each client based on both the
nature and total dollar value of the account(s) and based on the requirements of the client. As a result,
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similarly situated clients could pay different fees. In addition, similar advisory services may be available
from other investment advisers for similar or lower fees. All fees are agreed upon prior to entering into
a contract with any client.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
We use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Technical Analysis - involves studying past price patterns, trends and interrelationships in the
financial markets to assess risk-adjusted performance and predict the direction of both the overall
market and specific securities.
Risk: The risk of market timing based on technical analysis is that our analysis may not accurately
detect anomalies or predict future price movements. Current prices of securities may reflect all
information known about the security and day-to-day changes in market prices of securities may
follow random patterns and may not be predictable with any reliable degree of accuracy.
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company and its industry. The
resulting data is used to measure the true value of the company's stock compared to the current
market value.
Risk: The risk of fundamental analysis is that information obtained may be incorrect and the
analysis may not provide an accurate estimate of earnings, which may be the basis for a stock's
value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may not
result in favorable performance.
Modern Portfolio Theory - a theory of investment which attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected
return, by carefully diversifying the proportions of various assets.
Risk: Market risk is that part of a security's risk that is common to all securities of the same
general class (stocks and bonds) and thus cannot be eliminated by diversification.
Long-Term Purchases - securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in
the long-term which may not be the case. There is also the risk that the segment of the market
that you are invested in or perhaps just your particular investment will go down over time even if
the overall financial markets advance. Purchasing investments long-term may create an
opportunity cost - "locking-up" assets that may be better utilized in the short-term in other
investments.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial information, liquidity needs and other various suitability factors.
Your restrictions and guidelines may affect the composition of your portfolio. It is important that you
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notify us immediately with respect to any material changes to your financial circumstances,
including for example, a change in your current or expected income level, tax circumstances, or
employment status.
We review accounts periodically and as necessary to determine if any changes are necessary based
upon various factors, which may include, but are not limited to investment performance, fund manager
tenure, style drift, account additions/withdrawals, and changes in your investment objectives. For
extended periods, we may determine that changes to your portfolio are unnecessary. You are still
subject to the fees described in Item 5 above, even during periods of account inactivity.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Custodians and broker-dealers must report the cost basis of equities acquired in client accounts. Your
custodian will default to the First-In First-Out ("FIFO") accounting method for calculating the cost basis
of your investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm immediately and we will alert your account custodian
of your individually selected accounting method. Decisions about cost basis accounting methods will
need to be made before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Other Risk Considerations
When evaluating risk, financial loss may be viewed differently by each client and may depend on many
different risks, each of which may affect the probability and magnitude of any potential losses. The
following risks may not be all-inclusive, but should be considered carefully by a prospective client
before retaining our services.
Liquidity Risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price or it may not be possible to sell
the investment at all.
Credit Risk: Credit risk typically applies to debt investments such as corporate, municipal, and
sovereign fixed income or bonds. A bond issuing entity can experience a credit event that could impair
or erase the value of an issuer's securities held by a client.
Inflation and Interest Rate Risk: Security prices and portfolio returns will likely vary in response to
changes in inflation and interest rates. Inflation causes the value of future dollars to be worth less and
may reduce the purchasing power of a client's future interest payments and principal. Inflation also
generally leads to higher interest rates which may cause the value of many types of fixed income
investments to decline.
Horizon and Longevity Risk: The risk that your investment horizon is shortened because of an
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unforeseen event, for example, the loss of your job. This may force you to sell investments that you
were expecting to hold for the long term. If you must sell at a time that the markets are down, you may
lose money. Longevity Risk is the risk of outliving your savings. This risk is particularly relevant for
people who are retired, or are nearing retirement.
Recommendation of Particular Types of Securities
We recommend various types of securities and we do not primarily recommend one particular type of
security over another since each client has different needs and different tolerance for risk. Each type of
security has its own unique set of risks associated with it and it would not be possible to list here all of
the specific risks of every type of investment. Even within the same type of investment, risks can vary
widely. However, in very general terms, the higher the anticipated return of an investment, the higher
the risk of loss associated with the investment. A description of the types of securities we may
recommend to you and some of their inherent risks are provided below.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and the overall health of the economy. In general, larger, better-established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") are but the
mere size of an issuer is not, by itself, an indicator of the safety of the investment.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of the Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track
the performance of their Underlying Indices or benchmarks on a daily basis, mathematical
compounding may prevent the ETF from correlating with performance of its benchmark. In addition, an
ETF may not have investment exposure to all of the securities included in its Underlying Index, or its
weighting of investment exposure to such securities may vary from that of the Underlying Index. Some
ETFs may invest in securities or financial instruments that are not included in the Underlying Index, but
which are expected to yield similar performance.
Money Market Funds: A money market fund is technically a security. The fund managers attempt to
keep the share price constant at $1/share. However, there is no guarantee that the share price will stay
at $1/share. If the share price goes down, you can lose some or all of your principal. The U.S.
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Securities and Exchange Commission ("SEC") notes that "While investor losses in money market
funds have been rare, they are possible." In return for this risk, you should earn a greater return on
your cash than you would expect from a Federal Deposit Insurance Corporation ("FDIC") insured
savings account (money market funds are not FDIC insured). Next, money market fund rates are
variable. In other words, you do not know how much you will earn on your investment next month. The
rate could go up or go down. If it goes up, that may result in a positive outcome. However, if it goes
down and you earn less than you expected to earn, you may end up needing more cash. A final risk
you are taking with money market funds has to do with inflation. Because money market funds are
considered to be safer than other investments like stocks, long-term average returns on money market
funds tends to be less than long term average returns on riskier investments. Over long periods of
time, inflation can eat away at your returns.
Certificates of Deposit: Certificates of deposit ("CD") are generally a safe type of investment since
they are insured by the Federal Deposit Insurance Company ("FDIC") up to a certain amount.
However, because the returns are generally low, there is risk that inflation outpaces the return of the
CD. Certain CDs are traded in the marketplace and not purchased directly from a banking institution. In
addition to trading risk, when CDs are purchased at a premium, the premium is not covered by the
FDIC.
Municipal Securities: Municipal securities, while generally thought of as safe, can have significant
risks associated with them including, but not limited to: the credit worthiness of the governmental entity
that issues the bond; the stability of the revenue stream that is used to pay the interest to the
bondholders; when the bond is due to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same amount of interest or yield to maturity.
Bonds: Corporate debt securities (or "bonds") are typically safer investments than equity securities,
but their risk can also vary widely based on: the financial health of the issuer; the risk that the issuer
might default; when the bond is set to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same rate of return.
Commercial Paper: Commercial paper ("CP") is, in most cases, an unsecured promissory note that is
issued with a maturity of 270 days or less. Being unsecured the risk to the investor is that the issuer
may default. There is less risk in asset based commercial paper (ABCP). The difference between
ABCP and CP is that instead of being an unsecured promissory note representing an obligation of the
issuing company, ABCP is backed by securities. Therefore, the perceived quality of the ABCP
depends on the underlying securities.
Real Estate Investment Trust: A real estate investment trust ("REIT") is a corporate entity which
invests in real estate and/or engages in real estate financing. A REIT reduces or eliminates corporate
income taxes. REITs can be publicly or privately held. Public REITs may be listed on public stock
exchanges. REITs are required to declare 90% of their taxable income as dividends, but they actually
pay dividends out of funds from operations, so cash flow has to be strong or the REIT must either dip
into reserves, borrow to pay dividends, or distribute them in stock (which causes dilution). After 2012,
the IRS stopped permitting stock dividends. Most REITs must refinance or erase large balloon debts
periodically. The credit markets are no longer frozen, but banks are demanding, and getting, harsher
terms to re-extend REIT debt. Some REITs may be forced to make secondary stock offerings to repay
debt, which will lead to additional dilution of the stockholders. Fluctuations in the real estate market can
affect the REIT's value and dividends.
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Options Contracts: Options are complex securities that involve risks and are not suitable for
everyone. Option trading can be speculative in nature and carry substantial risk of loss. It is generally
recommended that you only invest in options with risk capital. An option is a contract that gives the
buyer the right, but not the obligation, to buy or sell an underlying asset at a specific price on or before
a certain date (the "expiration date"). The two types of options are calls and puts:
A call gives the holder the right to buy an asset at a certain price within a specific period of time. Calls
are similar to having a long position on a stock. Buyers of calls hope that the stock will increase
substantially before the option expires.
A put gives the holder the right to sell an asset at a certain price within a specific period of time. Puts
are very similar to having a short position on a stock. Buyers of puts hope that the price of the stock
will fall before the option expires.
Selling options is more complicated and can be even riskier.
The option trading risks pertaining to options buyers are:
• Risk of losing your entire investment in a relatively short period of time.
• The risk of losing your entire investment increases if, as expiration nears, the stock is below the
strike price of the call (for a call option) or if the stock is higher than the strike price of the put
(for a put option).
• European style options which do not have secondary markets on which to sell the options prior
to expiration can only realize its value upon expiration.
• Specific exercise provisions of a specific option contract may create risks.
• Regulatory agencies may impose exercise restrictions, which stops you from realizing value.
The option trading risks pertaining to options sellers are:
• Options sold may be exercised at any time before expiration.
• Covered Call traders forgo the right to profit when the underlying stock rises above the strike
price of the call options sold and continues to risk a loss due to a decline in the underlying
stock.
• Writers of Naked Calls risk unlimited losses if the underlying stock rises.
• Writers of Naked Puts risk unlimited losses if the underlying stock drops.
• Writers of naked positions run margin risks if the position goes into significant losses. Such
risks may include liquidation by the broker.
• Writers of call options could lose more money than a short seller of that stock could on the
same rise on that underlying stock. This is an example of how the leverage in options can work
against the option trader.
• Writers of Naked Calls are obligated to deliver shares of the underlying stock if those call
options are exercised.
• Call options can be exercised outside of market hours such that effective remedy actions
cannot be performed by the writer of those options.
• Writers of stock options are obligated under the options that they sold even if a trading market
is not available or that they are unable to perform a closing transaction.
• The value of the underlying stock may surge or ditch unexpectedly, leading to automatic
exercises.
Other option trading risks are:
• The complexity of some option strategies is a significant risk on its own.
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• Option trading exchanges or markets and option contracts themselves are open to changes at
all times.
• Options markets have the right to halt the trading of any options, thus preventing investors from
realizing value.
If an options brokerage firm goes insolvent, investors trading through that firm may be affected.
Internationally traded options have special risks due to timing across borders.
• Risk of erroneous reporting of exercise value.
•
•
Risks that are not specific to options trading include market risk, sector risk and individual stock risk.
Option trading risks are closely related to stock risks, as stock options are a derivative of stocks.
Derivatives: Derivatives are types of investments where the investor does not own the underlying
asset. There are many different types of derivative instruments, including, but not limited to, options,
swaps, futures, and forward contracts. Derivatives have numerous uses as well as various risks
associated with them, but they are generally considered an alternative way to participate in the market.
Investors typically use derivatives for three reasons: to hedge a position, to increase leverage, or to
speculate on an asset's movement. The key to making a sound investment is to fully understand the
characteristics and risks associated with the derivative, including, but not limited to counter-party,
underlying asset, price, and expiration risks. The use of a derivative only makes sense if the investor is
fully aware of the risks and understands the impact of the investment within a portfolio strategy. Due to
the variety of available derivatives and the range of potential risks, a detailed explanation of derivatives
is beyond the scope of this disclosure.
Private Placements: A private placement (non-public offering) is an illiquid security sold to qualified
investors and are not publicly traded nor registered with the Securities and Exchange Commission.
Risk: Private placements generally carry a higher degree of risk due to illiquidity. Most securities that
are acquired in a private placement will be restricted securities and must be held for an extended
amount of time and therefore cannot be sold easily. The range of risks are dependent on the nature of
the partnership and are disclosed in the offering documents.
Structured Products: A structured product, also known as a market-linked product, is generally a pre-
packaged investment strategy based on derivatives, such as a single security, a basket of securities,
options, indices, commodities, debt issuances, and/or foreign currencies, and to a lesser extent,
swaps. Structured products are usually issued by investment banks or affiliates thereof. They have a
fixed maturity, and have two components: a note and a derivative. The derivative component is often
an option. The note provides for periodic interest payments to the investor at a predetermined rate, and
the derivative component provides for the payment at maturity. Some products use the derivative
component as a put option written by the investor that gives the buyer of the put option the right to sell
to the investor the security or securities at a predetermined price. Other products use the derivative
component to provide for a call option written by the investor that gives the buyer of the call option the
right to buy the security or securities from the investor at a predetermined price. A feature of some
structured products is a "principal guarantee" function, which offers protection of principal if held to
maturity.
Risk: These products are not always Federal Deposit Insurance Corporation insured; they may only be
insured by the issuer, and thus have the potential for loss of principal in the case of a liquidity crisis, or
other solvency problems with the issuing company. Investing in structured products involves a number
of risks including but not limited to: fluctuations in the price, level or yield of underlying instruments,
interest rates, currency values and credit quality; substantial loss of principal; limits on participation in
any appreciation of the underlying instrument; limited liquidity; credit risk of the issuer; conflicts of
interest; and other events that are difficult to predict.
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Risk Disclosure (Digital Assets)
"Digital Assets –We may invest client accounts in and/or advise clients on the purchase or sale of
digital assets. This advice or investment may be in actual digital coins/tokens/currencies or via
investment vehicles such as exchange traded funds (ETFs) or separately managed accounts (SMAs).
The investment characteristics of Digital Assets generally differ from those of traditional securities,
currencies, commodities. Digital Assets are not backed by a central bank or a national, international
organization, any hard assets, human capital, or other form of credit and are relatively new to the
marketplace. Rather, Digital Assets are market-based: a Digital Asset's value is determined by (and
fluctuates often, according to) supply and demand factors, its adoption in the traditional commerce
channels, and/or the value that various market participants place on it through their mutual agreement
or transactions. The lack of history to these types of investments entail certain unknown risks, are
speculative and may not be appropriate for all investors.
Price Volatility of Digital Assets – A principal risk in trading Digital Assets is the rapid fluctuation of
market price. The value of client portfolios relates in part to the value of the Digital Assets held in the
client portfolio and fluctuations in the price of Digital Assets could adversely affect the value of a
client's portfolio. There is no guarantee that a client will be able to achieve a better than average
market price for Digital Assets or will purchase Digital Assets at the most favorable price available. The
price of Digital Assets achieved by a client may be affected generally by a wide variety of complex
factors such as supply and demand; availability and access to Digital Asset service providers (such as
payment processors), exchanges, miners or other Digital Asset users and market participants;
perceived or actual security vulnerability; and traditional risk factors including inflation levels; fiscal
policy; interest rates; and political, natural and economic events.
Digital Asset Service Providers – Service providers that support Digital Assets and the Digital Asset
marketplace(s) may not be subject to the same regulatory and professional oversight as traditional
securities service providers. Further, there is no assurance that the availability of and access to virtual
currency service providers will not be negatively affected by government regulation or supply and
demand of Digital Assets. Accordingly, companies or financial institutions that currently support virtual
currency may not do so in the future.
Custody of Digital Assets – Under the Advisers Act, SEC registered investment advisers are required
to hold securities with "qualified custodians," among other requirements. Certain Digital Assets may be
deemed to be securities. Many Digital Assets do not currently fall under the SEC definition of security
and therefore many of the companies providing Digital Assets custodial services fall outside of the
SEC's definition of "qualified custodian". Accordingly, clients seeking to purchase actual digital
coins/tokens/currencies may need to use nonqualified custodians to hold all or a portion of their Digital
Assets.
Government Oversight of Digital Assets – Regulatory agencies and/or the constructs responsible for
oversight of Digital Assets or a Digital Asset network may not be fully developed and subject to
change. Regulators may adopt laws, regulations, policies or rules directly or indirectly affecting Digital
Assets their treatment, transacting, custody, and valuation.
ESG Investing - ESG Investing maintains a focus on Environmental, Social, and Governance issues.
ESG investing may be referred to in many different ways, such as sustainable investing, socially
responsible investing, and impact investing. ESG practices can include, but are not limited to,
strategies that select companies based on their stated commitment to one or more ESG factors; for
example, companies with policies aimed at minimizing their negative impact on the environment, social
issues, or companies that focus on governance principles and transparency. ESG practices may also
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entail screening out companies in certain sectors or that, in the view of the investor, demonstrate poor
management of ESG risks and opportunities or are involved in issues that are contrary to the investor's
own principals.
Risk: "ESG Investing" is not defined in federal securities laws, may be subjective, and may be defined
in different ways by different managers, advisers or investors. There is no SEC "rating" or "score" of
ESG investments that could be applied across a broad range of companies, and while many different
private ratings based on different ESG factors exist, they often differ significantly from each other.
Different managers may weight environmental, social, and governance factors differently. Some ESG
managers may consider data from third-party providers which could include "scoring" and "rating" data
compiled to help managers compare companies. Some of the data used to compile third-party ESG
scores and ratings may be subjective. Other data may be objective in principle, but are not verified or
reliable. Third-party scores also may consider or weight ESG criteria differently, meaning that
companies can receive widely different scores from different third-party providers. A portfolio
manager's ESG practices may significantly influence performance. Because securities may be
included or excluded based on ESG factors rather than traditional fundamental analysis or other
investment methodologies, the account's performance may differ (either higher or lower) from the
overall market or comparable accounts that do not employ similar ESG practices. Some mutual funds
or ETFs that consider ESG may have different expense ratios than other funds that do not consider
ESG factors. Paying more in expenses will reduce the value of your investment over time.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
In addition to investment advisory services, VVP also provides the following services to clients. These
services may be provided individually or in combination for additional fees as agreed upon with a client
and based upon the VVP advisory services provided:
Income tax planning assistance;
Insurance analysis;
• Record keeping and reporting;
•
• Financial education for family members;
• Family decision-making processes;
• Financial planning;
• Philanthropic consulting (private and public foundations);
• Estate planning;
• Multigenerational wealth planning;
• Coordination of outside professionals;
•
• Business succession planning.
Registrations with Broker-Dealer
Persons providing investment advice on behalf of our firm are registered representatives with PKS a
securities broker-dealer, and a member of the Financial Industry Regulatory Authority and the
Securities Investor Protection Corporation. See the Fees and Compensation section in this brochure
for more information on the compensation received by registered representatives who are affiliated
with our firm.
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Affiliated Insurance Agency
Our firm is affiliated through common control and ownership with Venture Risk Consulting, LLC
("VRC"), a licensed insurance agency. If you require insurance-related services, we will recommend
that you use the services of our affiliate as Investment Adviser Representatives of our firm are also
licensed insurance agents. Our advisory services are separate and distinct from the compensation
paid to our affiliate for insurance services.
There is a conflict of interest where (i) VVP recommends the services of VRC or (ii) VRC recommends
the services of VVP, because each firm has an incentive to recommend the affiliated firm over other
non-affiliated firms. VVP believes this affiliation helps the firm provide more integrated consulting
services to our clients. In efforts to mitigate these conflicts of interest, it is our firm's strict policy to act
in our client's best interest. Clients are under no obligation to use the services of our affiliate, and may
obtain comparable services and/or lower fees through other firms.
Non-Affiliated CPA Firm
Venture Visionary Partners, LLC ("VVP") has entered into a business arrangement with a Florida-
based unaffiliated Certified Public Accounting (CPA) firm. Under this arrangement, VVP compensates
the CPA firm a fixed monthly fee in exchange for tax preparation and income tax planning services
provided to eligible VVP clients. This arrangement is not exclusive, and VVP may refer clients to other
tax professionals at its discretion. Clients of VVP with $10 million or more in assets under management
("AUM") are eligible for tax services through the CPA firm at no additional cost to the client. VVP pays
the full or partial cost of these services directly to the CPA firm on behalf of the eligible client. The
terms of the tax services, including the scope and any limitations, will be outlined in a separate
agreement between the client and the CPA firm. Clients who do not meet the $10 million AUM
threshold may independently engage the CPA firm for tax services, but VVP will not subsidize the cost
in such cases.
This relationship creates a potential conflict of interest as VVP and the CPA firm may refer clients to
one another for advisory and accounting services. The CPA firm may recommend VVP to its clients in
need of investment advisory services, and VVP may recommend the CPA firm to its clients for tax and
accounting services. While these referrals are based on the perceived quality of services, the
existence of a financial relationship creates an incentive for reciprocal referrals. Clients are under no
obligation to engage the CPA firm for tax services, nor are the CPA firm's clients obligated to use VVP
for advisory services. Any engagement with the CPA firm for tax-related services will be conducted
under a separate agreement distinct from VVP's advisory agreement. The fees charged by the CPA
firm for services outside the scope of VVP's subsidized arrangement are determined solely by the CPA
firm and are separate from the advisory fees paid to VVP. VVP clients should carefully consider this
relationship when evaluating tax service providers and are encouraged to seek tax professionals of
their choosing. VVP seeks to mitigate conflicts by fully disclosing the nature of this arrangement and
allowing clients to make independent decisions regarding tax service providers.
Dynasty Financial Partners Program
We maintain a business relationship with Dynasty Financial Partners, LLC ("Dynasty"). Dynasty offers
operational and back-office core service support including access to a network of service providers.
Through the Dynasty network of service providers, we may receive preferred pricing on trading
technology, transition support, reporting, custody, brokerage, compliance, and other related consulting
services.
While we believe this open architecture structure for operational services best serves the interests of
our clients, this relationship may potentially present certain conflicts of interest due to the fact that
Dynasty is paid by us or our clients for the services referenced above. In light of the foregoing, we seek
at all times to ensure that any material conflicts are addressed on a fully-disclosed basis and handled
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in a manner that is aligned with your best interests. We do not receive any portion of the fees paid
directly to Dynasty, its affiliates or the service providers made available through Dynasty's platform. In
addition, we review such relationships, including the service providers engaged through Dynasty, on a
periodic basis in an effort to ensure you are receiving competitive rates in relation to the quality and
scope of the services provided.
General Disclosure Regarding Ability to Implement Through Non-Affiliated Entities
No client is under any obligation to purchase any insurance products from a VVP representative or
engage any such representative in any other professional capacity (i.e., CPA, attorney, etc.). Clients
are reminded that they may purchase insurance products, accounting, legal, trust or other type
services through other, non-affiliated individuals and/or entities. Our Chief Compliance Officer remains
available to address any questions that a client or prospective client may have regarding the above
conflicts of interest.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated
with our firm shall have priority over your account in the purchase or sale of securities.
Block Trading
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("aggregated trading"). Refer
to the Brokerage Practices section in this brochure for information on our aggregated trading practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To eliminate this conflict of interest, it is
our policy that neither our firm nor persons associated with our firm shall have priority over your
account in the purchase or sale of securities.
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Item 12 Brokerage Practices
VVP does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. You will engage the broker-dealer/custodian (herein the "Custodian") to safeguard
your assets and authorize VVP to direct trades to the Custodian as agreed upon in the investment
management agreement. Further, VVP does not have the discretionary authority to negotiate
commissions on behalf of you on a trade-by-trade basis.
While VVP does not exercise discretion over the selection of the Custodian, it will recommend the
Custodian[s] to you for custody and execution services. You are not obligated to use the Custodian
recommended by VVP and will not incur any extra fee or cost associated with using a custodian not
recommended by VVP. However, VVP may be limited in the services it can provide if a recommended
Custodian is not engaged. We seek to recommend a custodian/broker that will hold your assets and
execute transactions on terms that are, overall, the most favorable compared to other available
providers and their services. We consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Your assets must be maintained in an account at a "qualified custodian," generally a broker-dealer or
bank. In recognition of the value of the services the Custodian provides, you may pay higher
commissions and/or trading costs than those that may be available elsewhere. VVP does not maintain
custody of client assets, although we may be deemed to have custody of client assets if the client
gives us authority to withdraw assets from client's account or names an associated person as trustee
(see Item 15 – Custody, below).
After a careful evaluation of the major custodians available, VVP will generally recommend that Clients
establish their account[s] at either:
• Charles Schwab & Co., Inc. ("Schwab"), a FINRA-registered broker-dealer and member SIPC.
Schwab will serve as the Client's "qualified custodian." VVP maintains an institutional
relationship with Schwab, whereby VVP receives economic benefits from Schwab.
• Fidelity Clearing and Custody Solutions, a division of Fidelity Brokerage Services LLC and
related entities and related entities of Fidelity Investments, Inc. (collectively "Fidelity"). Fidelity is
an unaffiliated SEC-registered broker-dealer and FINRA member. Fidelity will serve as the
Client's "qualified custodian." VVP maintains an institutional relationship with Fidelity, whereby
VVP receives economic benefits from Fidelity.
VVP has established an institutional relationship with Schwab and Fidelity to assist VVP in managing
Client account[s]. The platforms includes brokerage, custody, administrative support, record keeping,
technology, and related services designed to support registered investment advisors like VVP in
serving Clients. These services are intended to serve the best interests of VVP's Clients.
Schwab and Fidelity may charge brokerage commissions (securities transaction fees) for effecting
certain securities transactions. Schwab and Fidelity enable the Advisor to obtain certain no-load mutual
funds without securities transaction fees and other no-load funds at nominal transaction charges.
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Schwab and Fidelity's commission rates are generally considered discounted from customary retail
commission rates. However, the commissions and transaction fees charged by Schwab and Fidelity
may be higher or lower than those charged by other custodians and broker-dealers.
Schwab - Your Custody and Brokerage Costs
For our clients' accounts it maintains, Schwab generally does not charge you separately for custody
services but is compensated by charging you commissions or other fees on trades that it executes or
that settle into your Schwab account. In addition to commission rates and/or asset-based
fees Schwab charges you a flat dollar amount as a "prime broker" or "trade away" fee for each trade
that we have executed by a different broker-dealer but where the securities bought or the funds from
the securities sold are deposited (settled) into your Schwab account. These fees are in addition to the
commissions or other compensation you pay the executing broker-dealer. Because of this, in order to
minimize your trading costs, we have Schwab execute most trades for your account.
Schwab Advisor Services
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab's business serving
independent investment advisory firms like us. They provide us and our clients with access to its
institutional brokerage – trading, custody, reporting and related services – many of which are not
typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients' accounts while others help us
manage and grow our business. Schwab's support services are generally available on an unsolicited
basis (we do not have to request them) and at no charge to us.
Services that Benefit You
Schwab's institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab's services described in this
paragraph generally benefit you and your account.
Services that May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering our
clients' accounts. They include investment research, both Schwab's own and that of third parties. We
may use this research to service all or some substantial number of our clients' accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
•
• provide pricing and other market data; o facilitate payment of our fees from our clients'
accounts; and
• assist with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
technology, compliance, legal, and business consulting;
• educational conferences and events;
•
• publications and conferences on practice management and business succession;
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• access to employee benefits providers, human capital consultants and insurance providers;
• discount of up to $4,250 on PortfolioCenter® Reporting Software.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party's fees. Schwab may also provide us with other benefits such as
occasional business entertainment of our personnel.
Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. These services may give us an incentive to recommend that you maintain your
account with Schwab based on our interest in receiving Schwab's services that benefit our business
rather than based on your interest in receiving the best value in custody services and the most
favorable execution of your transactions. This is a potential conflict of interest. We believe, however,
that our selection of Schwab as custodian and broker is in the best interests of our clients. It is
primarily supported by the scope, quality and price of Schwab's services (based on the factors
discussed above – see "The Custodian and Broker We Use") and not Schwab's services that benefit
only us. We do not believe that maintaining our client's assets at Schwab for services presents a
material conflict of interest.
Participation in Institutional Advisor Platform (Fidelity)
VVP has established an institutional relationship with Fidelity to assist VVP in managing Client
account[s]. As part of the arrangement, Fidelity also makes available to VVP, at no additional charge to
VVP, certain research and brokerage services, including research services obtained by Fidelity directly
from independent research companies. VVP may also receive additional services and support from
Fidelity. As a result of receiving such services for no additional cost, VVP may have an incentive to
continue to use or expand the use of Fidelity's services. VVP examined this potential conflict of interest
when it chose to enter into the relationship with Fidelity and has determined that the relationship is in
the best interests of certain VVP's Clients and satisfies its Client obligations, including its duty to seek
best execution.
VVP receives access to software and related support without cost because VVP renders investment
management services to Clients that maintain assets at Fidelity. The software and related systems
support may benefit VVP, but not its Clients directly. In fulfilling its duties to its Clients, VVP endeavors
at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of
economic benefits and financial support from a custodian creates a conflict of interest since these
benefits may influence VVP's recommendation of this custodian over one that does not furnish similar
software, systems support, or services.
Additionally, VVP receives financial support from Fidelity for the transition of Client account[s] to
Fidelity ("Transition Assistance") by reimbursing Clients for transfer costs. Additional financial support
is dependent upon the total assets under management that are transitioned to Fidelity. The following
benefits are also received from Fidelity: receipt of duplicate Client confirmations and bundled duplicate
statements; access to a trading desk that exclusively services its institutional participants; access to
block trading which provides the ability to aggregate securities transactions and then allocate the
appropriate shares to Client accounts; and access to an electronic communication network for Client
order entry and account information.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
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Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Trade Errors
From time-to-time we may make an error in submitting a trade order on your behalf. When this occurs,
we may place a correcting trade with the broker-dealer which has custody of your account. If an
investment gain results from the correcting trade, the gain will remain in your account unless the same
error involved other client account(s) that should have received the gain, it is not permissible for you to
retain the gain, or we confer with you and you decide to forego the gain (e.g., due to tax reasons). If
the gain does not remain in your account and Charles Schwab & Co. Inc. ("Schwab") is the custodian,
Schwab will donate the amount of any gain $100 and over to charity. If a loss occurs greater than
$100, we will pay for the loss. Schwab will maintain the loss or gain (if such gain is not retained in your
account) if it is under $100 to minimize and offset its administrative time and expense. Generally, if
related trade errors result in both gains and losses in your account, they may be netted.
If your account custodian is Fidelity Brokerage Services, any trade error gains will generally be
donated to Fidelity's default charity, The Red Cross. If you wish to benefit from a trade error resulting in
a gain, you should request that we not correct the error and keep the original trade in your account.
Gains from a trade error cannot be moved from our account to your account. Any net losses will be
covered with a journal from our fee account at the custodian.
Block Trades
We combine multiple orders for shares of the same securities purchased for discretionary advisory
accounts we manage (this practice is commonly referred to as "block trading"). We will then distribute a
portion of the shares to participating accounts in a fair and equitable manner. Generally, participating
accounts will pay a fixed transaction cost regardless of the number of shares transacted. In certain
cases, each participating account pays an average price per share for all transactions and pays a
proportionate share of all transaction costs on any given day. In the event an order is only partially
filled, the shares will be allocated to participating accounts in a fair and equitable manner, typically in
proportion to the size of each client's order. Accounts owned by our firm or persons associated with our
firm may participate in block trading with your accounts; however, they will not be given preferential
treatment.
We do not block trade for non-discretionary accounts. Accordingly, non-discretionary accounts may
pay different costs than discretionary accounts pay. If you enter into non-discretionary arrangements
with our firm, we may not be able to buy and sell the same quantities of securities for you and you may
pay higher commissions, fees, and/or transaction costs than clients who enter into discretionary
accounts.
Item 13 Review of Accounts
The Investment Adviser Representative assigned to your account will monitor your accounts on an
ongoing basis and will conduct account reviews at least annually to ensure the advisory services
provided to you are consistent with your investment needs and objectives. Additional reviews may be
conducted based on various circumstances, including, but not limited to:
• a specific client request;
• contributions and withdrawals;
• evaluating the employed strategy(ies)
• year-end tax planning;
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• market moving events;
• security specific events; and/or
realizing tax losses in an account;
•
• changes in your risk/return objectives.
We will provide you with additional or regular written reports as requested. Reports we provide to you
will contain relevant account and/or market-related information such as an inventory of account
holdings and account performance, etc. You will receive trade confirmations and monthly or quarterly
statements from your account custodian(s).
The Investment Adviser Representative assigned to your account will review financial plans as
needed, depending on the arrangements made with you at the inception of your advisory relationship
to ensure that the advice provided is consistent with your investment needs and objectives. Generally,
we will contact you periodically to determine whether any updates may be needed based on changes
in your circumstances. Changed circumstances may include, but are not limited to marriage, divorce,
birth, death, inheritance, lawsuit, retirement, job loss and/or disability, among others. We recommend
meeting with you at least annually to review and update your plan if needed. Additional reviews will be
conducted upon your request. Such reviews and updates may be subject to our then current hourly
rate. Written updates to the financial plan may be provided in conjunction with the review. If you
implement financial planning advice, you will receive trade confirmations and monthly or quarterly
statements from relevant custodians.
Item 14 Client Referrals and Other Compensation
Dynasty has assisted us in negotiating or facilitating payments from Charles Schwab and Fidelity in the
form of credits to be applied toward qualifying third-party service provider expenses incurred in relation
to transition costs or the provision of core services. This may include, but is not limited to, support of
our research, marketing, technology or software platforms. In some instances, Dynasty may serve in
an administrative capacity to support the disbursement of these funds furnished by the custodian.
As disclosed under the Fees and Compensation section in this brochure, persons providing investment
advice on behalf of our firm are licensed insurance agents, and are registered representatives with
Purshe Kaplan Sterling Investments ("PKS"), a securities broker-dealer, and a member of the Financial
Industry Regulatory Authority and the Securities Investor Protection Corporation. For information on
the conflicts of interest this presents, and how we address these conflicts, refer to the Fees and
Compensation section.
Refer to the Brokerage Practices section above for disclosures on research and other benefits we may
receive resulting from our relationship with your account custodian.
We directly compensate outside consultants, individuals, and/or entities (Promoters) for client
referrals. In some cases, Promoters may also be clients of VVP. In order to receive a referral fee from
our firm, Promoters must comply with the requirements of the jurisdictions in which they operate. If you
were referred to our firm by a Promoter, you should have received a copy of this Brochure along with
the Promoter's disclosure statement at the time of the referral. Please let us know if you did not receive
a disclosure statement from a promoter. If you become a client, the Promoter that referred you to our
firm will receive a percentage of the advisory fee you pay our firm for as long as you are a client with
our firm, or until such time as our agreement with the Promoter expires. You will not pay additional fees
because of this referral arrangement. Referral fees paid to a Promoter are contingent upon your
entering into an advisory agreement with our firm. Therefore, a Promoter has a financial incentive to
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recommend our firm to you for advisory services. This creates a conflict of interest; however, you are
not obligated to retain our firm for advisory services. Comparable services and/or lower fees may be
available through other firms.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from your accounts causes our
firm to exercise limited custody over your funds or securities. We do not have physical custody of any
of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or
other qualified custodian. You will receive account statements from the qualified custodian(s) holding
your funds and securities at least quarterly. The account statements from your custodian(s) will
indicate the amount of our advisory fees deducted from your account(s) each billing period. You should
carefully review account statements for accuracy. We encourage you to reconcile and compare any
statements we provide you with statements from your account custodian(s). If you have a question
regarding your account statement, or if you did not receive a statement from your custodian, please
contact us directly at the telephone number on the cover page of this brochure. The account custodian
does not verify the accuracy of VVP's advisory fee calculation.
Wire Transfer and/or Check-Writing Authority and/or Standing Letter of Authorization
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction, or we may have signatory and check writing authority for client
accounts, as long as the client has provided us with written authorization to do so. Such written
authorization is known as a Standing Letter of Authorization. An adviser with authority to conduct such
third-party wire transfers or to sign checks on a client's behalf has access to the client's assets, and
therefore has custody of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement and the appropriate trading authorization forms.
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You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s), the broker or dealer to be used for each transaction, and over the commission
rates to be paid without obtaining your consent or approval prior to each transaction. You may specify
investment objectives, guidelines, and/or impose certain conditions or investment parameters for your
account(s). For example, you may specify that the investment in any particular stock or industry should
not exceed specified percentages of the value of the portfolio and/or restrictions or prohibitions of
transactions in the securities of a specific industry or security. Refer to the Advisory Business section
in this Brochure for more information on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitations to vote proxies.
Item 18 Financial Information
Our firm does not have any financial condition or impairment that would prevent us from meeting our
contractual commitments to you. We do not take physical custody of client funds or securities, or serve
as trustee or signatory for client accounts, and we do not require the prepayment of more than $1,200
in fees six or more months in advance. Therefore, we are not required to include a financial statement
with this brochure.
We have not filed a bankruptcy petition at any time in the past ten years.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
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management, we will charge you an asset-based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee-based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond a certain age.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
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It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
IRA Rollover Recommendations
For purposes of complying with the DOL's Prohibited Transaction Exemption 2020-02 ("PTE 2020-02")
where applicable, we are providing the following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
ANY QUESTIONS: VVP's Chief Compliance Officer remains available to address any questions
regarding this Part 2A Disclosure Brochure.
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