Overview
- Headquarters
- Clarkston, MI
- Average Client Assets
- $2.4 million
- SEC CRD Number
- 147179
Fee Structure
Primary Fee Schedule (ADV 2A - FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.50% |
| $1,000,001 | $2,500,000 | 1.40% |
| $2,500,001 | $5,000,000 | 1.10% |
| $5,000,001 | $10,000,000 | 0.80% |
| $10,000,001 | and above | 0.60% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $63,500 | 1.27% |
| $10 million | $103,500 | 1.04% |
| $50 million | $343,500 | 0.69% |
| $100 million | $643,500 | 0.64% |
Clients
- HNW Share of Firm Assets
- 69.33%
- Total Client Accounts
- 4,197
- Discretionary Accounts
- 3,413
- Non-Discretionary Accounts
- 784
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Educational Seminars
Regulatory Filings
Additional Brochure: ADV 2A - FIRM BROCHURE (2026-02-06)
View Document Text
Verde Capital Management, Inc. – ADV Part 2A – 10/2025
PART 2A OF FORM ADV - BROCHURE
Verde Capital Management, Inc.
8031 Ortonville Road, Suite 210 Clarkston, MI 48348
(248) 528-1870 www.verdecm.com
February 06, 2026
This Brochure provides you information about the qualifications and business practices of Verde Capital
Management, Inc. (referred to in this Brochure as “us,” “we,” “our” or the “firm”).
If you have any
questions about the contents of this Brochure, please contact us at (248) 528-1870. The information in
this Brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
We are a registered investment adviser.
Registration of an adviser does not imply any level of skill or
training.
Additional information about us also is available on the SEC’s website at www.adviserinfo.sec.gov .
ITEM 2: MATERIAL CHANGES
The material changes in this brochure from the last annual updating amendment of Verde Capital
Management, Inc. on February 06, 2026, are described below.
●
Verde Capital Management has updated its total assets under management for fiscal year ended
December 31, 2025 in item 4.
●
Verde Capital Management has updated its fee structure regarding tax preparation and financial
coaching under item 6.
ITEM 3: TABLE OF CONTENTS
COVER PAGE
i
ITEM 2: MATERIAL CHANGES
ii
ITEM 3: TABLE OF CONTENTS
iii
ITEM 4: ADVISORY BUSINESS
1
ITEM 5: FEES AND COMPENSATION
2
-
ASSETS UNDER MANAGEMENT
3
-
PAYMENT SCHEDULE
3
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
5
ITEM 7: TYPES OF CLIENTS
5
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
5
ITEM 9: DISCIPLINARY INFORMATION
10
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
10
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
11
ITEM 12: BROKERAGE PRACTICES
11
ITEM 13: REVIEW OF ACCOUNTS
13
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
13
ITEM 15: CUSTODY
15
ITEM 16: INVESTMENT DISCRETION
16
ITEM 17: VOTING CLIENT SECURITIES
16
ITEM 18: FINANCIAL INFORMATION
16
ITEM 4: ADVISORY BUSINESS
Our Owners and Principals
We are a Michigan corporation established in 2008.
Carl Szasz is our sole principal and owns
more than twenty-five percent (25%) of our firm’s common stock.
Our Advisory Services
Investment Management – Qualified Plans
We provide investment management services to qualified retirement plans subject to the Employee
Retirement Income Security Act of 1974, as amended ("ERISA"). As part of our services to qualified plans,
we act as a 3(21) and 3(38) fiduciary manager under ERISA. This means that when we are performing
discretionary services on behalf of the plan, the plan fiduciary is shifting its fiduciary responsibility to us
for the selection of the plan’s investments.
Rather than always creating a formal written Investment Policy Statement (IPS), we offer a fund menu
lineup of investments that are diversified across all major asset classes, including U.S. Stocks,
International
Stocks,
Bonds,
Commodities, and Real Estate. Some of our plans also allow for
cryptocurrency ETFs. Within each asset class, we further diversify into various segments, such as Large
Cap Stocks, Mid Cap Stocks, Small Cap Stocks, Short-Term Bonds, Intermediate-Term Bonds, and
Long-Term Bonds.
Outside Management and 401(k) Advisory Services
We also provide investment advice to our clients on their qualified retirement plan assets. If we
provide you with investment management services for assets held in your retirement account, we will
consider your goals and objectives; and we will make suggestions on how you might allocate plan assets
among the investment options provided by your plan sponsor.
You may implement our investment
recommendations or we, with your authorization and using your personal identification number, will
execute any agreed upon allocation changes. We will manage your retirement assets according to the
terms of the investment advisory agreement we sign with you.
If our services are discontinued, you must promptly change your personal identification number
so as to assure we do not have any further access to your account.
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
1
Investment Management Services
We offer investment management services through our wrap fee program.
We emphasize
continuous personal client contact and interaction in providing discretionary investment supervisory
services.
A complete description of the program and its fees are contained in our Part
2A Appendix, which is the Program Brochure. To request a copy of the Program Brochure please contact
our President and Chief Compliance Officer, Carl Szasz at (248) 528-1870 or carlszasz@verdecm.com .
Financial Planning
We offer financial planning only for clients that utilize either our investment management
services or digital investment services. This is not offered as a stand-alone service. Financial plans and
financial planning may include, but not limited to: risk management, investment planning, tax planning,
retirement planning, estate planning, charitable planning, education planning, business planning and
asset protection planning.
Financial Coaching
We offer financial coaching for clients of all service models, and non-clients. This is offered as a
standalone service with a separate agreement and payment schedule. Financial coaching may include,
but is not limited to: budget analysis, cash flow management, savings planning, debt reduction
strategies, and behavioral finance education.
Tax Preparation Services
We offer tax preparation for VCM clients of all service models.
This is offered as a standalone service
with a separate agreement and payment schedule. Tax preparation may include, but is not limited to: a
review of a client’s past tax returns, analysis of a client’s current tax forms and documents, preparation
of a client’s tax return, and filing of the tax return.
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
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Use of Synthetic Instruments and Derivatives
Verde Capital Management, Inc. (“Verde”) may, where appropriate, employ derivative instruments such
as exchange-traded options, futures, structured notes, or synthetic positions (including “box spreads”
and similar strategies) to implement investment or hedging objectives within client accounts. These
transactions are used only to manage exposure, replicate market positions, or improve portfolio
efficiency. Verde does not act as a dealer or counterparty, extend credit, or engage in proprietary
synthetic-loan transactions. All such activity is conducted through qualified custodians or regulated
counterparties in accordance with client objectives and applicable law.
Educational Seminars/Workshops
We provide periodic educational seminars and workshops to clients and the general public free
of charge. Seminar topics include, but are not limited to; behavioral finance, financial planning,
retirement planning, and Planning for Your 401K.
Assets Under Management
We manage your assets on either a discretionary or nondiscretionary basis. As of December 31,
2025, Verde Capital Management (VCM) managed approximately $722,271,577 in client assets on a
discretionary basis and $27,511,654 on a non-discretionary basis.
ITEM 5: FEES AND COMPENSATION
Investment Management for Qualified Plans
Investment Management – Qualified Plans
Under our new pricing structure, plan sponsors pay a flat fee based on the anticipated workload for the
year. For example, if we are onboarding a plan and transitioning to a new recordkeeper, we may quote
12 hours of work at $250 per hour, billed monthly over the year. Conversely, if a plan is already
integrated with payroll, requires minimal testing, and only needs one virtual education session for
employees, we may quote six hours at $250 per hour. Our rate ranges from $250 to $500 per month,
depending on the number of advisors involved and their experience with 401(k) plans. Fees remain fixed
until they are updated and are billed in equal monthly increments via credit card or direct bank transfer
from the plan sponsor. We assist the Plan Sponsor with compiling or responding to information
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Verde Capital Management, Inc.
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requested by the Plan's provider for compliance testing and preparation of the Form 5500. We are not
responsible for conducting any testing or preparing of the Form 5500.
Fees do not include brokerage commissions, transaction fees, and other related costs and
expenses incurred in connection with providing investment management services to the Plan. Mutual
funds and ETFs also charge internal management fees, which are disclosed in the fund’s prospectus.
Such charges, fees and commissions are in addition to our fee.
For our ERISA plan clients who signed investment management agreements with us prior to
January 1, 2025, our fees and services will be as set forth in the client's investment management
agreement.
Outside Management and 401(k) Advisory Services
When we provide continuous and regular investment advisory services to you for your 401(k)
participant assets, we will charge you a fee of 0.50% to 1.5% for the assets under our management
depending on the complexity of your plan and the nature of your individual circumstances. In addition
to our fees, you are responsible for all mutual fund expenses, transaction fees, and administrative costs
charged by other parties for these accounts.
If you choose, you may grant us limited discretionary authority in the investment advisory
agreement to bill your custodian directly and to instruct your custodian to deduct our advisory fees for
our 401(k) advisory services directly from your other non-qualified account.
Investment Management Fees
If you utilize our investment management services under our wrap fee program, we charge you
an annual fee based upon a percentage of the market value of your assets under our management. Our
fee for the program is called a “wrap fee,” which means that our fee includes all commissions or
transaction fees which otherwise would be incurred by you.
A complete description of the program and its fees are contained in our Part 2A Appendix 1,
which is the Program Brochure. To request a copy of the Program Brochure please contact our President
and Chief Compliance Officer, Carl Szasz at (248) 528-1870 or carlszasz@verdecm.com .
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
4
ASSETS UNDER MANAGEMENT
PAYMENT SCHEDULE
ASSETS UNDER MANAGEMENT
FEE
$0-1,000,000
1.50%
$1,000,001-2,500,000
1.40%
$2,500,001-5,000,000
1.10%
$5,000,001-10,000,000
0.80%
$10,000,001+
0.60%
At the time the Account is opened, we will determine the fees to be charged to Client. Fees
payable under the Assets Under Management Payment Schedule is the percentage of the market value
of the Assets under Sub-Advisor’s management. We charge our fee monthly, in arrears, based upon the
average daily Account balance as valued by the custodian. The average daily Account balance is
calculated by taking the average of each day’s ending market value for the number of days in the billing
period.
We calculate the standard annual fee by applying the above fee schedule to the average daily
Account balance for the period and then dividing it by 12 to determine the monthly fee. For accounts
that utilize margin or securities-backed lines of credit (“SBLs”), our advisory fee is calculated based on
the gross market value of all assets in the account, including assets purchased using borrowed funds. The
account’s market value is determined by the custodian and may reflect securities bought partially or
entirely with margin proceeds or funds advanced under an SBL facility.
This method of billing creates a conflict of interest. When a client uses margin or an SBL, the total asset
value in the account increases, which may increase the advisory fee we receive. As a result, we have an
incentive to recommend or maintain the use of margin or SBLs. We mitigate this conflict by:
●
assessing suitability before recommending the use of margin or SBLs;
●
providing clients with written disclosures of risks and costs;
●
requiring written acknowledgment from clients before activating margin or SBL borrowing; and
●
reviewing margin and SBL usage periodically as part of our compliance program.
Clients are responsible for all borrowing costs, including interest charged by the custodian or lender, and
should carefully consider the additional risk associated with the use of leverage. Market declines may
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Verde Capital Management, Inc.
5
increase the likelihood of a margin call or forced liquidation, and clients may lose more than the amount
originally invested.
The
percentage
fee
payable
under
the
assets
under management payment schedule
corresponds only to those assets in that specific bracket. To illustrate, if a client deposits $2,500,000 to
its account, 1.5% will be charged to the first $1,000,000 (or, $15,000) and 1.4% will be charged on the
remaining $1,500,000 (or, $21,000), for a total fee of $36,000.
Financial Planning
Fees for financial planning services are based upon the income of Client, as set forth in the table
below.
However, if Client has sufficient Assets in its Account, Advisor will waive its fees for financial
planning services, and Advisor’s fees will instead be based upon the Assets under Management Payment
Schedule as set forth in the relevant Service Schedule.
The minimum assets under management to
qualify for the waiver of the financial planning services fees are as set forth in the third column of the
table below:
ANNUAL GROSS INCOME PAYMENT
SCHEDULE
INCOME
INCOME BASED FEE
MINIMUM AUM TO
WAIVE FINANCIAL
PLANNING FEES
$0-100,000
$100/month
$80,000
$100,001-150,000
$150/month
$120,000
$150,001-200,000
$200/month
$160,000
$200,001-250,000
$250/month
$200,000
$250,001-300,000
$300/month
$240,000
$300,001-350,000
$350/month
$280,000
$350,001-400,000
$400/month
$320,000
$400,001-450,000
$450/month
$360,000
$450,001+
$500/month
$400,000
At the time the Account is opened, we will determine the fees to be charged to the Client. We
will re-assess the fees to be charged once the Client’s assets reach the minimum AUM level required to
waive income based fees.
At that time, income based fees will be waived and fees will be charged
based on the assets under management payment schedule.
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Financial Coaching Programs:
We offer four financial coaching programs, each with distinct focuses and pricing structures.
Roadmap to Hope Session: This session is priced at $295 for personal coaching and $395 for
personal and business coaching. The session focuses on teaching cash flow management. We review and
analyze the client’s personal budget, and the coach helps create a new budget using a new cash flow
management system and plan for cash flow goals.
Go Program: The total cost for this program is $1200, with a 10% discount if paid in full.
Alternatively, it can be billed at $400 monthly for three months. This coaching plan focuses on healthy
financial management behaviors, including managing expenses, creating, maintaining, and updating a
budget, reducing debt, evaluating savings, and long-term goals. The program includes access to the Plan
Ahead Spending Plan, Debt Reduction Calculator, and email support, as well as 6 bi-weekly one-on-one
coaching sessions over 3 months.
Change Program: This program is priced at $2100 total cost, with a 10% discount if paid in full. It
can also be billed at $350 monthly for six months. The coaching plan focuses on healthy financial
management behaviors, including managing expenses, creating, maintaining, and updating a budget,
reducing debt, evaluating savings, and long-term goals. The program includes access to the Plan Ahead
Spending Plan, Debt Reduction Calculator, and email support, plus 8 bi-weekly and 2 monthly
one-on-one coaching sessions over 6 months.
Dream Program: This program is priced at $3600 total cost, with a 10% discount if paid in full. It
can also be billed at $300 monthly for six months. The coaching plan focuses on healthy financial
management behaviors, including managing expenses, creating, maintaining, and updating a budget,
reducing debt, evaluating savings, and long-term goals. The program includes access to the Plan Ahead
Spending Plan, Debt Reduction Calculator, and email support, plus 8 bi-weekly meetings for 4 months
and 8 monthly one-on-one coaching sessions over the next 8 months.
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Tax Preparation
Fees for Tax Preparation for VCM clients will be charged a minimum rate of $400 for individual
tax returns (1040) and $1000 for business tax returns (1120s, 1065, etc.) This rate is subject to increase
due to the complexity of the tax return and the client’s situation. Any additional tax engagements
$150/hour (non-filing, amendments, etc) A quote and engagement letter will be provided to a client
before work is started for the client to review and approve. Clients will pay for these standalone
services separately.
Direct Billing to Your Custodian
With your authorization, we will directly debit fees from your accounts or bill you for our fees.
Generally, our clients authorize us under the investment advisory agreement to deduct our fees directly
from their account. If you provide us such authorization, the custodian’s periodic statements will show
each fee deduction from your account. You may withdraw this authorization for direct billing of these
fees at any time by notifying your custodian or us in writing. Fees paid directly by check or credit card
are due upon receipt of the fee invoice.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge any performance-based fees (fees based on a share of capital gains on or
capital appreciation of your assets).
ITEM 7: TYPES OF CLIENTS
We offer financial planning and investment management services to individuals, high net worth
individuals, trusts and estates, pension and profit sharing plans, charitable institutions, and corporations
and other business entities.
We do not impose any conditions for starting or maintaining an investment management
account, such as a minimum annual fee or account balance. There is no minimum account size for our
financial planning services.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Methods of Analysis
We utilize fundamental analysis to evaluate investments.
Fundamental analysis is a technique
that attempts to determine a security’s value by focusing on the economic well-being of a financial entity
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as opposed to only its price movements.
When conducting fundamental analysis, we will review a
company’s financial statements and consider factors including, but not limited to, whether the
company’s revenue is growing, if the company is profitable, if the company is in a strong enough position
to beat its competitors in the future, and if the company is able to repay its debts. Because it can take a
long time for a company’s value to be reflected in the market, the risk associated with this method of
analysis is that a gain is not realized until the stock’s market price rises to the company’s true value.
The valuation method is a technique used to calculate a theoretical value for a security in order
to estimate potential future market prices.
When utilizing the valuation method, we will review such
things as a security’s earnings per share, price to earnings and growth rate.
We also utilize technical analysis to evaluate potential investments. Unlike fundamental analysis,
technical analysis does not analyze the company’s value, but instead analyzes the stock’s price
movement in the market. Charting is a form of technical analysis in which the various technical factors
are diagrammed in order to illustrate patterns. Technical analysis studies the supply and demand in the
market in an attempt to determine what direction, or trend, will continue in the future. However, there
are risks involved with this method, including the risk that the trends will change unpredictably, which is
why we use a combination of methods and obtain information from a variety of sources.
We obtain information from a number of sources, both public and by purchase, including
research materials prepared by third-parties, corporate rating services, annual reports, prospectuses and
filings with the SEC and company press releases. We believe these resources for information are reliable
and regularly depend on these resources for making our investment decisions; however, we are not
responsible for the accuracy or completeness of this information.
Investment Strategies
We use a variety of investment strategies depending on your circumstances, financial objectives
and needs.
We may recommend implementing one or more of the following investment strategies:
long-term purchases (held at least a year), short term purchases (held less than a year), trading (held less
than 30 days), margin transactions (purchase of a security on credit extended by a securities company),
and option writing (selling an option) or a combination of these strategies to help you meet your
investment objectives.
Long-Term Purchases – The Long-Term assumption is that financial market values will increase
over time (at least a year) and this may not happen. There is also the risk that the segment of the market
you are invested in (or perhaps just your particular investment) will decrease over time even if overall
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stock market values increase. In addition, purchasing investments long-term may create an opportunity
cost, “locking-up” assets that you may be better off using elsewhere.
Short-Term Purchases and Trading – Securities are purchased with the idea of selling them very
quickly (typically within 30 days or less). This is done in an attempt to take advantage of predictions of
brief price swings.
The Short-Term strategy may produce higher gains however, the risk may be greater.
Decision to use or not use short-term investments must be made in terms of the level of risk and the
projected time frame for meeting your goals.
In addition, securities held less than one year before
selling it are classified, by the IRS, as a short-term capital gain and the profit is taxed as ordinary income.
Short sales – Short selling is the selling of a security that the seller does not own based on the
assumption that the seller will be able to buy the stock at a lower amount than the price at which the
seller sold short.
Managers use short positions to reduce the risk of long positions purchased with
money borrowed on margin. If correct and the stock price has gone down since the shares were
borrowed from the original owner, the client account realizes the profit. As stock prices increase, short
seller losses also increase as short sellers rush to buy the stock to cover their positions. This increase in
demand, in turn, further drives the prices up, increasing losses.
Margin transactions – Stocks may be purchased for client portfolios with money borrowed from
the broker. This allows the investor to purchase more stock than they would be able to with their
available cash, and allows the purchase of stock without selling other holdings. A risk in margin trading is
that, in volatile markets, securities prices can fall very quickly. If the value of the securities in your
account minus what you owe the broker falls below a certain level, the broker will issue a “margin call”,
and you will be required to sell your position in the security purchased on margin or add more cash to
the account. In some circumstances, you may lose more money than you originally invested.
Securities
backed
lending.
Verde
may,
when
appropriate,
assist
clients
in
arranging
securities-backed lines of credit through qualified custodians or third-party lenders. These facilities
provide liquidity by using portfolio assets as collateral. Verde does not act as a lender or receive
compensation from lending institutions. Clients are responsible for understanding the terms and
potential implications of such borrowing.
Option writing. Verde may employ option strategies, including writing (selling) call or put
options, to generate income, manage risk, or adjust portfolio exposure. In certain cases, Verde may
implement structured or “synthetic” option combinations—such as box spreads or similar offsetting
positions—to manage interest-rate exposure or lock in defined outcomes within client accounts. These
strategies are used only when consistent with a client’s investment objectives and financial profile. While
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10
such positions are designed to achieve specific economic results, they are subject to market, liquidity,
and execution risks, and may not perform as intended.
We may recommend implementing these strategies using mutual funds (held directly or held
within variable annuities or life insurance products), exchange traded funds, options, and other types of
investments. We often recommend mutual funds of different kinds to promote portfolio diversification
within various asset classes, such as industry sectors, domestic/international, or equities/bonds.
We
may recommend periodic purchases, sales, and exchanges of those mutual fund shares within mutual
fund families and between different mutual fund families when there are changes in your needs, market
conditions, or economic developments.
Types of Investments and Risk of Loss
We offer advice about a wide variety of investment types, including mutual funds, index funds,
exchange traded funds (“ETFs”), international securities, derivatives, and variable annuities, and publicly
traded digital asset trusts, each having different types and levels of risk. We will discuss these risks with
you in determining the investment objectives that will guide our investment advice for your account. We
will explain and answer any questions you have about these kinds of investments, which present special
considerations such as the following.
Investing in securities involves risk of loss that you should be prepared to bear. Obtaining higher
rates of return on investments typically entails accepting higher levels of risk.
We work with you to
attempt to identify the balance of risks and rewards that is appropriate and comfortable for you.
However, it is still your responsibility to ask questions if you do not fully understand the risks associated
with any investment or investment strategy.
While we cannot foresee all potential risks, and many more exist than listed below, these are the
most common risks investors face:
Interest-rate Risk:
Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their market
values to decline.
Market Risk: The price of a security, bond, ETF, or mutual fund may drop in reaction to market
events or other factors.
This type of risk is caused by external factors independent of a security's
particular individual circumstances.
For example, political, economic and social conditions may trigger
market events.
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Inflation Risk:
When inflation is present, a dollar today will not buy as much as a dollar in the
future, because purchasing power is eroding at the rate of inflation. Your investment may lose value if it
is not keeping pace with inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar relative
to the currency of the investment's home country. This is also referred to as exchange rate risk.
International Risk: International investments may involve risk of capital loss from unfavorable
fluctuations in currency exchange rates, differences in generally accepted accounting principles, or
economic or political instability in other nations.
Reinvestment Risk: The risk that proceeds from maturing investments may have to be reinvested
at a potentially lower rate of return (i.e. interest rate). This primarily affects fixed income securities.
Financial Risk:
Excessive borrowing to finance a business' operations increases the risks to
profitability, because the company must meet the terms of its debt obligations in good times and bad.
The inability to meet debt obligations, in severe economic downturns, may result in declining market
value of the company’s debt and equity securities or possibly even bankruptcy.
Securities-backed lending risk: Borrowing against securities may increase liquidity but also
introduces the risk of margin calls and forced liquidation if collateral values fall. Declines in account value
can reduce or eliminate available credit, and pledged assets may be sold without prior notice.
Margin transaction risk: Margin borrowing magnifies both gains and losses. A market downturn
can quickly erode equity in a margined account, requiring additional funds or the liquidation of positions.
Interest costs further reduce returns and can compound losses.
Option and synthetic strategy risk: spreads and other structured combinations can involve
significant leverage and may lose value rapidly if market conditions move unexpectedly. These
instruments may carry liquidity and counterparty risks, and losses can exceed the amount initially
invested.
The previously mentioned risks will vary for each type of investment; therefore, we will diversify
your account in an attempt to mitigate those risks. Nevertheless, diversification alone cannot eliminate
the possibility of significant price declines. We will work with you to attempt to identify the balance of
risk and reward that is appropriate and comfortable for you. However, it is still your responsibility to ask
questions if you do not fully understand the risks associated with any investment or investment strategy.
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Also, while we strive to render our best judgment on your behalf, many economic and market
variables beyond our control can affect the performance of your investments and we cannot assure you
that your investments will be profitable or assure you that no losses will occur in your investment
portfolio. Past performance is one relatively important consideration with respect to any investment or
investment advisor, but it is not a predictor of future performance.
Interval funds are a type of closed-end fund that allow withdrawals only at set times, usually
once a quarter.
The fund may also impose limits on how much may be withdrawn during a quarter.
Interval funds will usually invest in high-yielding and low-liquidity type investments that may not be
found in normal mutual funds. This carries additional liquidity and valuation risk.
Mutual Funds, Index Funds and Exchange-Traded Funds
Exchange traded products are types of securities that derive their value from a basket of
securities such as stocks, bonds, commodities or indices and trade on exchanges during the day like
individual stocks, while traditional mutual funds are priced once a day at the close. The value of our
portfolio will fluctuate with the value of the underlying securities. ETFs trade like a stock, and there will
be brokerage commissions associated with the buying and selling of the ETFs unless trading occurs in a
wrap fee program.
Mutual funds and ETFs that we typically use charge their shareholders various advisory fees and
expenses associated with the establishment and operation of the funds. These fees will generally include
a management fee, shareholder servicing, other fund expenses, and sometimes a distribution fee. If the
fund also imposes sales charges, you may pay an initial or deferred sales charge. We generally use a
combination of no-load retail and institutional class mutual funds that may or may not have transaction
fees. When selecting a fund, we will consider a variety of factors including its expense ratio and other
factors that may vary depending on the client. Based upon these and other considerations, in some
instances we may choose a no transaction fee (“NTF” or no-load) share class having higher on-going fund
expenses (which reduce the return of the fund) over an institutional share class that imposes transaction
fees but has a lower on-going fund expense ratio.
Our share class selections are based upon then
available information and circumstances, which may later turn out differently for many reasons beyond
our control, including your changing investment objectives, financial needs, or time horizon.
These
separate fees and expenses are disclosed in each fund’s current prospectus, which is available from the
fund or we can provide it to you upon request.
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Verde Capital Management, Inc.
13
Consequently, for any type of fund investment, it is important for you to understand that you are
directly and indirectly paying two levels of advisory fees and expenses: one layer of fees at the fund level
and one layer of advisory fees and expenses to us. Generally speaking, most mutual funds may be
purchased directly, without using our services and without incurring our advisory fees.
Variable Annuities
Variable annuities are highly complex financial products offered by insurance companies.
Investment in a variable annuity contract is subject to both general market risk and the insurance
company’s credit risk.
These and other risks are described in the variable annuities’ prospectuses.
Variable annuities are regulated under both securities and insurance laws and related rules and
regulations. Variable annuities offer various benefits and features which may or may not have value to
you depending on your circumstances, which we can discuss with you. Like other types of investments,
commissions are paid for the purchase of variable annuities and there may be substantial surrender
charges. These commissions, surrender charges, and other expenses are disclosed in the prospectus.
Like mutual funds, insurance companies charge a variety of fees and charges against the assets
invested in the separate accounts of their policyholders. As noted above, this means that there are two
layers of advisory fees paid – one layer to the insurance company and one layer to our firm for our
advisory services.
We do not generally recommend variable annuities due to substantial costs.
However, if you
come to us already owning variable annuities, and we determine that it is not suitable to liquidate them
due to surrender charges, taxes, or other factors, we will review the separate accounts with you and
provide investment advice concerning them, based upon our agreement with you.
Publicly Traded Cryptocurrency Trusts
If suitable for a client, we recommend investments in publicly traded trusts established for the
purpose of investing in and holding cryptocurrency, specifically Bitcoin and Ethereum.
Bitcoin and
Ethereum are digital assets that are created and transmitted through the operations of the peer-to-peer
decentralized network of computers that operates on cryptographic protocols.
Bitcoin and Ethereum
trusts typically charge their shareholders various fees and expenses associated with the establishment
and operation of the trust, including a fee paid to the sponsor of the trust.
Bitcoin and Ethereum
exchanges are largely unregulated and lack transparency. Over the past five years, Bitcoin and Ethereum
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
14
exchanges have closed due to fraud, business failure or security breaches. In many instances, customers
lost some or all of their investment.
There are many other risks associated with investments in Bitcoin
and Ethereum trusts and their underlying investments in Bitcoin and Ethereum which are described in
the trust's prospectus.
ITEM 9: DISCIPLINARY INFORMATION
As a registered investment adviser, we must inform you of all material facts regarding any legal or
disciplinary events that would be material to your evaluation of our firm or the integrity of our
management. We have no legal or disciplinary events to disclose.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Mr. Carl Szasz is the owner of Verde Real Estate, LLC, which solely owns a commercial office
building in Clarkston, MI. Mr. Szasz may offer existing clients advice or products from those activities, or
tenants of Verde Real Estate, LLC, may become clients of Verde Capital Management, Inc. Therefore, a
potential conflict of interest exists when we recommend that you rent office space in the building
owned and managed by Verde Real Estate, LLC. To mitigate any conflict of interest, we do not require
you or any client to rent office space through Verde Real Estate, LLC, or that tenants or employees of
tenants become clients of Verde Capital Management, Inc. You are free to rent office space where you
deem fit, and which best suits your needs and budget.
Mr. Szasz, Mr. Smart, Ms. Lundberg, and Mr. Yarosh are also certified by Sedera Health to act as
affiliate sales representatives under Verde Capital Management, Inc., an affiliated organization with
Sedera Health, to sell membership plans under Sedera Access+ and Sedera Select+ to individuals,
families, organizations, and employers.
Therefore, a potential conflict of interest exists when we
recommend that you select to use Sedera Health’s individual/family/employer plans in lieu of traditional
health insurance products as part of our financial planning advice. To mitigate any conflict of interest, we
do not require you to select to become a member of Sedera Health, and you are free to select the health
care tools (member cost sharing or traditional health insurance) directly or from an unaffiliated insurance
agent.
Some Investment Adviser Representatives with Verde Capital Management, Inc are licensed
insurance agents. This activity creates a conflict of interest since there is an incentive to recommend
insurance products based on commissions or other benefits received from the insurance company, rather
than on the client’s needs. Additionally, the offer and sale of insurance products by supervised persons
of Verde Capital Management, Inc. are not made in their capacity as a fiduciary, and products are limited
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
15
to only those offered by certain insurance providers. Verde Capital Management, Inc. addresses this
conflict of interest by requiring its supervised persons to act in the best interest of the client at all times,
including when acting as an insurance agent. Verde Capital Management, Inc. periodically reviews
recommendations by its supervised persons to assess whether they are based on an objective evaluation
of each client’s risk profile and investment objectives rather than on the receipt of any commissions or
other benefits. Verde Capital Management, Inc. will disclose in advance how it or its supervised persons
are compensated and will disclose conflicts of interest involving any advice or service provided. At no
time will there be tying between business practices and/or services (a condition where a client or
prospective client would be required to accept one product or service conditioned upon the selection of
a second, distinctive tied product or service). No client is ever under any obligation to purchase any
insurance product.
Insurance products recommended by Verde Capital Management, Inc.’s supervised
persons may also be available from other providers on more favorable terms, and clients can purchase
insurance products recommended through other unaffiliated insurance agencies.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
We have adopted a Code of Ethics (the “Code”) describing the standards of business conduct we
expect all officers, directors, employees, and advisory representatives to follow. The Code also describes
certain reporting requirements with which particular individuals associated with or employed by us must
comply. We will provide a free copy of the Code to you upon request.
Our principals and representatives will often own the same securities we recommend to you or
our other clients. Generally, these securities will be shares of open ended mutual funds or stocks and
bonds actively traded on a national securities exchange or market where the time and size of their
purchases or sales will not affect transactions for you or our other clients. If we do recommend the
purchase or sale of a thinly traded security to you, we will ensure that our principals’ and
representatives’ transactions do not adversely affect you nor improperly benefit them, typically by
completing our principals’ and representatives’ transactions after all your and other client transactions
have been made. Orders for your account and our own accounts may sometimes be aggregated or
“batched” into one large order as described in “ BROKERAGE PRACTICES ” below.
You may request a copy of our Code by contacting our President, Carl Szasz at (248) 528-1870 or
carlszasz@verdecm.com .
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
16
ITEM 12: BROKERAGE PRACTICES
Directed Brokerage & Soft Dollars
Custodians/broker-dealers will be recommended based on Verde Capital Management’s duty to
seek “best execution,” which is the obligation to seek to execute securities transactions for a client on
terms that are the most favorable to the client under the circumstances. The client will not necessarily
pay the lowest commission or commission equivalent, and Verde Capital Management may also consider
the market expertise and research access provided by the payment of commissions, including but not
limited to access to written research, oral communication with analysts, admittance to research
conferences and other resources provided by the brokers to aid in the research efforts of Verde Capital
Management. Verde Capital Management will never charge a premium or commission on transactions,
beyond the actual cost imposed by the broker-dealer/custodian.
Verde Capital Management recommends Charles Schwab & Co., Inc. Advisor Services, and
TradePMR, Inc. (“TradePMR”).
Verde Capital Management is separate and unaffiliated from Charles
Schwab & Co., Inc. Advisor Services, and TradePMR.
Trade-PMR clears trades and custodies assets with First Clearing, FINRA member broker-dealers.
First Clearing is a trade name used by Wells Fargo Clearing Services, LLC., a non-bank affiliate of Wells
Fargo & Company. Trade-PMR acts as an introducing broker dealer on a fully disclosed basis. Trade-PMR
and First Clearing are members of SIPC and are unaffiliated registered broker dealers and FINRA
members.
The brokerage commissions
and/or transaction fees charged by
Trade-PMR or any other designated broker-dealer are exclusive of and in addition to Verde Capital
Management’s fee. Verde Capital Management regularly reviews these programs to seek to ensure that
its recommendation is consistent with its fiduciary duty. Factors which Verde Capital Management
considers in recommending Trade-PMR and First Clearing or any other broker-dealer or custodian to
clients include their respective financial strength, reputation, execution, pricing, research, and service.
The commissions and/or transaction fees charged by these brokers may be higher or lower than those
charged by other broker-dealers.
In addition, Trade-PMR provides Verde Capital Management with access to its institutional
trading and custody services, which are typically not available to retail investors. These brokerage
services include the execution of securities transactions, research, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
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Verde Capital Management, Inc.
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Additionally, Verde Capital Management may receive the following benefits from Trade-PMR:
receipt of duplicate client confirmations and bundled duplicate statements; access to a trading desk that
exclusively services its participants; access to block trading which provides the ability to aggregate
securities transactions and then allocates the appropriate shares to client accounts; and access to an
electronic communication network for client order entry and account information.
1. Research and Other Soft Dollar Benefits
Verde Capital Management does not have access to research, products, or other services from its
broker/dealer in connection with client securities transactions (“soft dollar benefits”) consistent
with (and not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange Act
of 1934, as amended, and may consider these benefits in recommending brokers.
2. Brokerage for Client Referrals
Verde Capital Management receives no referrals from a broker-dealer or third party in exchange for
using that broker-dealer or third party.
3. Clients Directing Which Custodian to Use
Verde Capital Management may permit clients to direct it to execute transactions through a
specified custodian. Clients must refer to their advisory agreements for a complete understanding
of how they may be permitted to direct brokerage. If a client directs their advisor to use a specific
custodian, the client will be required to acknowledge in writing that the client’s direction with
respect to the use of custodians supersedes any authority granted to Verde Capital Management to
select custodians; this direction may result in higher fee for various services offered by the
custodian.
Aggregation of Orders
We have adopted a trade allocation policy to govern how we handle the aggregation of orders
for more than one client’s account. From time to time and only where appropriate, we aggregate orders
for securities transactions for more than one client and, in appropriate circumstances, include
proprietary accounts. In doing so, we strive to treat each client fairly and will not favor one client or a
proprietary account over another client.
When executed, we will allocate the aggregated order in
accordance with policies and procedures intended to achieve fair treatment. The purpose of aggregating
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Verde Capital Management, Inc.
18
orders is for our administrative convenience and, in some transactions, to obtain better execution for the
aggregated order than might be achieved by processing each of the transactions separately.
We will not aggregate orders for a client having a directed brokerage relationship.
A
consequence of not aggregating your order with other orders for the same securities is that you may not
obtain as good a price or as low a cost in a separate transaction as clients whose orders have been
aggregated.
Each account that participates in an aggregated order will participate at the average share price
for all transactions ordered by our firm in that security on a given business day.
If permitted by the
broker-dealer effecting the transaction, transaction costs will be shared on a pro rata basis.
Some
broker-dealers charge brokerage commissions to each participating client in accordance with the size of
that client’s part of the aggregated order, regardless of the total size of the aggregated order.
If an
aggregated order is not filled in its entirety, it will be allocated among participating accounts on a pro
rata basis.
ITEM 13: REVIEW OF ACCOUNTS
The frequency and triggering factors for internal account reviews depend upon the services we
provide to you.
We are available to meet with you on a quarterly basis to review your account. Our
advisory representatives share responsibility for these reviews.
For investment management services to ERISA plans generally on a quarterly basis, we will
prepare and deliver a report to the plan’ Fiduciary evaluating and summarizing the previous quarter’s
market environment, performance results of the investments in the account, total value of plan assets
held in the account, a summary of the plan’s asset allocation, the fees and expense ratio of each
investment alternative and other information relevant to the maintenance of the account.
You must contact us when a real or potential change in your financial condition occurs so we can
review the portfolio along with your new information to ensure the investment strategies continue to be
appropriate.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
Charles Schwab & Co., Inc. Advisor Services provides Verde Capital Management with access to
Charles Schwab & Co., Inc. Advisor Services’ institutional trading and custody services, which are typically
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
19
not available to Charles Schwab & Co., Inc. Advisor Services retail investors. These services generally are
available to independent investment advisers on an unsolicited basis, at no charge to them so long as a
total of at least $10 million of the adviser’s clients’ assets are maintained in accounts at Charles Schwab
& Co., Inc. Advisor Services. Charles Schwab & Co., Inc. Advisor Services includes brokerage services that
are related to the execution of securities transactions, custody, research, including that in the form of
advice, analyses and reports, and access to mutual funds and other investments that are otherwise
generally available only to institutional investors or would require a significantly higher minimum initial
investment. For Verde Capital Management client accounts maintained in its custody, Charles Schwab &
Co., Inc. Advisor Services generally does not charge separately for custody services but is compensated
by account holders through commissions or other transaction-related or asset-based fees for securities
trades that are executed through Charles Schwab & Co., Inc. Advisor Services or that settle into Charles
Schwab & Co., Inc. Advisor Services accounts.
Charles Schwab & Co., Inc. Advisor Services ("Schwab”) provides Verde Capital Management
with access to Schwab’s institutional trading and custody services, which are typically not available to
Schwab’s retail investors. These services generally are available to independent investment advisers on
an unsolicited basis, at no charge to the investment adviser as long as a total of at least $10 million of
the investment adviser’s assets under management are maintained in accounts at Schwab. Schwab
includes brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or would require
a significantly higher minimum initial investment. For Verde Capital Management client accounts
maintained in its custody, Schwab generally does not charge separately for custody services but is
compensated by account holders through commissions or other transaction-related or asset-based fees
for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to Verde Capital Management other products and services that
benefit Verde Capital Management but may not benefit its clients’ accounts. These benefits may
include: Entertainment Benefits
●
National, regional or Verde Capital Management specific educational events organized and/or
sponsored by Charles Schwab & Co., Inc. Advisor Services. ● Occasional business
entertainment of personnel of Verde Capital
Management, including meals, invitations to sporting events, including golf tournaments, and
other forms of entertainment, some of which may accompany educational opportunities
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Verde Capital Management, Inc.
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Client Account Administration Benefits
●
Software and other technology (and related technological training) that provide access to client
account data (such as trade confirmations and account statements). Provide research, pricing
information, and other market data, facilitate payment of VCMI’s fees from its clients’ accounts
(if applicable).
●
Facilitating trade execution (and allocation of aggregated trade orders for multiple client
accounts if applicable).
●
Assistance with back-office training and support functions, recordkeeping and client reporting.
Business Development Benefits
●
Professional, compliance, and legal consulting. Publications and conferences on practice
management, information technology, business succession, regulatory compliance.
●
Human capital consultants, insurance, and marketing.
In addition, Schwab may make available, arrange and/or pay vendors for these types of services rendered
to Verde Capital Management by independent third parties. Schwab may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party providing
these services to Verde Capital Management. These benefits, whether paid directly to Verde or to a
third-party on Verde’s behalf, constitute a conflict of interest because they create an incentive to solicit
clients to Verde in order to maintain at least $10 million in assets under management with Schwab and
to recommend Schwab for custody and brokerage services. Verde Capital Management is independently
owned and operated and not affiliated with Schwab.
As noted in Item 12, Verde Capital Management will receive additional benefits from Trade-PMR
which includes electronic systems that assist in the management of Verde Capital Management client
accounts, access to research, the ability to directly debit client fees, software and other technology that
provide access to client account data (such as trade confirmations and account statements), facilitate
trade execution (and allocation of aggregated trade orders for multiple client accounts), pricing
information and other market data, assist with back-office functions, recordkeeping and client reporting.
Verde Capital Management may recommend Sedera Health (plans include Sedera Access Plus
and Sedera Select Plus), a medical cost sharing program, to some clients as an alternative to traditional
health insurance. There is no direct link between Verde Capital Management and the advice it gives to
its clients to become a Sedera Health Member, although Verde Capital Management receives economic
21
Verde Capital Management, Inc.
Part 2A of Form ADV – Brochure
benefits when individuals, businesses, and/or employers, including Verde Capital Management clients,
choose to sign up with Sedera Health under the Verde Capital Management affiliation program. Clients,
individuals, businesses, and employers may choose to sign up with Sedera Health directly, and bypass the
Verde Capital Management affiliation program. If direct participation with Sedera Health is used instead,
Verde Capital Management will not receive an economic benefit due to a client, individual, business, or
employer participating with Sedera Health. There is no change in price for either Sedera Access Plus or
Sedera Select Plus if an individual, client, business, and/or employer chooses direct participation with
Sedera Health over participation in the Verde Capital Management affiliation program.
Verde Capital
Management Investment and Service Advisors who refer an individual, client, business, or employer to
Sedera Health, that then selects to participate with Sedera Health under the affiliation program, also
receive an economic benefit.
Verde Capital Management offers a fee discount to clients who are immediate family members of
existing clients, including spouses, parents, children, and siblings. The discount may also apply to related
household accounts managed under a unified investment plan. Eligibility and discount levels are
determined at Verde’s discretion based on account size, household relationship, and overall relationship
value. All clients have the opportunity to opt into the program and receive the same level of service
regardless of whether a discount applies.
Verde maintains an internal employee referral program under which firm personnel may receive
a bonus (currently $100, no more than $1000 in any given 12 month period) for introducing a new client
relationship. These bonuses are paid directly by the firm and are not charged to the client. No solicitor or
third-party referral arrangements are used, and no one outside the firm receives referral-based
compensation. All activities under this program comply with Advisers Act Rule 206(4)-3 (Cash Solicitation
Rule) and related guidance, even though the compensation is internal and non-transactional in nature.
ITEM 15: CUSTODY
You will receive statements from the broker-dealer or other qualified custodian that holds and
maintains your investment assets at least quarterly.
We urge you to carefully review such statements
and compare such official custodial records to the account statements that we may provide to you, as
described in the “REVIEW OF ACCOUNTS” beginning on page 10.
Our statements may vary from
custodial statements based on accounting procedures, reporting dates, or valuation methodologies of
certain securities.
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
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Custody is disclosed in Form ADV because Verde Capital Management has authority to transfer
money from client account(s), which constitutes a standing letter of authorization (SLOA). Verde Capital
Management also has custody for the purposes of maintaining client login credentials for limited
held-away accounts not custodied through one of Verde’s qualified custodians (e.g. an employer
sponsored retirement plan, or a health savings account).
Verde also has custody for the purposes of
direct fee deduction, and for Verde or a related person is a trustee or POA for a Verde Capital
Management client.
As of November 2021, we use a third party platform to facilitate management of the vast
majority of held away assets such as defined contribution plan participant accounts, with discretion. The
platform allows us to avoid being considered to have custody of Client funds since we do not have direct
access to Client log-in credentials to affect trades. We are not affiliated with the platform in any way and
receive no compensation from them for using their platform. A link will be provided to the Client
allowing them to connect an account(s) to the platform. Once the Client account(s) is connected to the
platform, Adviser will review the current account allocations. When deemed necessary, the Adviser will
rebalance the account considering client investment goals and risk tolerance, and any change in
allocations will consider current economic and market trends. The goal is to improve account
performance over time, minimize loss during difficult markets, and manage internal fees that harm
account performance. Client account(s) will be reviewed at least quarterly and allocation changes will be
made as deemed necessary.
ITEM 16: INVESTMENT DISCRETION
We generally receive discretionary authority in writing from clients at the outset of an advisory
relationship in the investment management agreement. If you choose to do so, discretionary authority
grants us the ability to determine, without obtaining your specific consent, the securities to be bought or
sold for your portfolio and the amount of securities to be bought or sold. As described in more detail in
“ ADVISORY BUSINESS ” beginning on page , you may establish written investment guidelines and
restrictions.
In all cases, however, such discretion is to be exercised in a manner consistent with your
stated investment objectives for the account and by considering the size of your account and your risk
tolerance.
When selecting securities and determining amounts, we observe any investment policies,
limitations and restrictions you provide to us in writing.
Also, you may sign an agreement with your custodian which generally includes a limited power of
attorney granting us authority to direct and implement the investment and reinvestment of your assets
within the account, but not direct the assets outside of the account.
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
23
ITEM 17: VOTING CLIENT SECURITIES
As a matter of firm policy and practice, we will not be responsible for responding to proxies that
are solicited with respect to annual or special meetings of shareholders of securities held in your
account. Proxy solicitation materials will be forwarded to you by your custodian for response and voting.
ITEM 18: FINANCIAL INFORMATION
As a registered investment adviser, we must provide you with certain financial information or
disclosures about our financial condition if we have financial commitments that impair our ability to
meet contractual and fiduciary commitments to you.
We have not been the subject of a bankruptcy
proceeding and do not have any financial commitments that would impair our ability to meet any
contractual or fiduciary commitments to you.
Part 2A of Form ADV – Brochure
Verde Capital Management, Inc.
24
Additional Brochure: WRAP FEE BROCHURE (2026-02-06)
View Document Text
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
WRAP FEE BROCHURE
Verde Capital Management, Inc.
8031 Ortonville Road, Suite 210 Clarkston, MI 48348
(248) 528-1870 www.verdecm.com
February 06, 2026
This wrap fee program brochure (this “Brochure”) provides information about
the qualifications and business practices of Verde Capital Management, Inc.
(referred to in this Brochure as “us,” “we,” “our” or the “firm”). If you have any
questions about the contents of this Brochure, please contact us at (248) 528-1870.
The information in this Brochure has not been approved or verified by the United
States Securities and Exchange Commission (“SEC”) or by any state securities
authority.
We are a registered investment adviser. Registration of an adviser does not
imply any level of skill or training.
Additional information about us also is available on the SEC’s website at
www.adviserinfo.sec.gov .
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
ITEM 2: MATERIAL UPDATES
This section of our brochure discusses material updates made to our wrap-fee
program since our last brochure update. Our last brochure update was February 06,
2026 . Since then, we have made the following material updates to our wrap-fee
program: we have updated our pricing structure. We have added additional
information regarding derivative transactions and securities backed lending. We
have also updated information regarding referral programs. .
Please review the information in this brochure carefully before investing.
●
Verde Capital Management has updated its fee billing practices regarding
investment strategies involving the use of margin in item 4.
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
ITEM 3: TABLE OF CONTENTS
COVER PAGE................................................................................................................................. i
ITEM 2: MATERIAL UPDATES
2
ITEM 3: TABLE OF CONTENTS
3
ITEM 4: SERVICES, FEES AND COMPENSATION
1
ITEM 5: ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS
4
ITEM 6: PORTFOLIO MANAGER SELECTION AND EVALUATION
4
ITEM 7: CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGERS
9
ITEM 8: CLIENT CONTACT WITH PORTFOLIO MANAGERS
9
ITEM 9: ADDITIONAL INFORMATION
9
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
ITEM 4: SERVICES, FEES AND COMPENSATION
Our Services
A wrap fee program is an investment program where you would pay us, as the
sponsor
of the program, a single fee which covers the costs of investment
management, brokerage, custody and other services provided under the program.
Additional information regarding our firm, program fees, and minimum account
requirements are described in more detail below.
Prior to engaging us to provide our services you will be required to enter into
an investment advisory agreement with us setting forth the terms and conditions
under which we will provide our services. We will obtain information from you about
your financial situation, investment objectives and risk tolerance, by meeting with
you and providing you with a questionnaire or using another method designed to
obtain your relevant financial information. Generally, we will prepare a financial plan
for you based upon an analysis of the documents and information you provide us.
We will rely on the information you or your attorney, accountant or other professional
provides
to
us
and
will
not
verify
this
information
when
preparing
our
recommendations.
After analyzing your individual circumstances, objectives and
risk profile, we present our recommendations to you.
We implement our recommendations and investment management services
through our wrap fee program.
We emphasize continuous personal client contact
and interaction in providing discretionary investment supervisory services. We may
also recommend that you work with other professionals, such as attorneys or
accountants, or utilize various financial products, such as insurance or securities, to
implement our recommendations and to obtain your financial goals.
You will be
responsible for any fees associated with the services provided by other professionals.
We do not charge a separate fee for the financial planning.
We provide our
investment advice on a discretionary basis. Based upon your individual investment
objectives, financial situation, and risk tolerance, we will recommend an initial
portfolio allocation. As your financial situation, goals, objectives, or needs change,
you must notify us promptly.
In addition, you will have the opportunity to place
reasonable restrictions on the types of investments held in your portfolio.
Wrap Fee Brochure
1
Verde Capital Management, Inc.
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
Our Fees
Our standard program fee is as follows:
Asset Level
Annual Fee
$0-1,000,000
1.5%
$1,000,001-2,500,000
1.4%
$2,500,001-5,000,000
1.1%
$5,000,001-10,000,000
0.8%
$10,000,001+
0.60%
The Advisor’s fee payable under the Assets Under Management Payment Schedule is
the percentage of the market value of the Assets under Advisor’s management.
Advisor charges its fee monthly, in arrears, based upon the average daily Account
balance as valued by the custodian. The average daily Account balance is
calculated by taking the average of each day’s ending market value for the number
of days in the billing period. Advisor calculates the standard annual fee by applying
the above fee schedule to the average daily Account balance for the period and
then dividing it by 12 to determine the monthly fee. If a portion of Client's Account is
invested in an alternative investment, such as a real estate investment trust (also
known as a REIT), the alternative investment is valued at the cost as reported by the
custodian of the alternative investment to the Advisor.
For accounts that utilize
margin or securities-backed lines of credit (“SBLs”), our advisory fee is calculated
based on the gross market value of all assets in the account, including assets
purchased using borrowed funds. The account’s market value is determined by the
custodian and may reflect securities bought partially or entirely with margin
proceeds or funds advanced under an SBL facility.
This method of billing creates a conflict of interest. When a client uses margin or an
SBL, the total asset value in the account increases, which may increase the advisory
fee we receive. As a result, we have an incentive to recommend or maintain the use
of margin or SBLs. We mitigate this conflict by:
●
assessing suitability before recommending the use of margin or SBLs;
●
providing clients with written disclosures of risks and costs;
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●
requiring written acknowledgment from clients before activating margin or
SBL borrowing; and
●
reviewing margin and SBL usage periodically as part of our compliance
program.
Clients are responsible for all borrowing costs, including interest charged by the
custodian or lender, and should carefully consider the additional risk associated with
the use of leverage. Market declines may increase the likelihood of a margin call or
forced liquidation, and clients may lose more than the amount originally invested.
The
percentage
fee
payable
under
the
Assets
under Management Payment
Schedule corresponds only to those assets in that specific bracket. To illustrate, if
Client deposits $2,500,000 to its Account, 1.5% will be charged to the first $1,000,000
(or, $15,000) and 1.4% will be charged on the remaining $1,500,000 (or, $21,000), for a
total fee of $36,000.
In some cases, and only when agreed upon in advance, we may absorb your
termination fees when your account is being transitioned to us for management
from another firm. We may, in our sole discretion, negotiate our fee based upon
certain criteria (i.e., anticipated future additional assets to be managed and/or the
addition of financial planning services paid for separately.
Cash Reserve Account Fees
Our annual fee for continuous and regular investment advice for clients with
assets invested in cash reserve accounts, which are separate accounts invested in
money
market
funds,
municipal
bonds,
treasury
bonds,
corporate
bonds,
commercial paper and government sanctioned enterprise debits is 0.5% of the
assets held in the cash reserve account.
Direct Billing to Your Custodian
You may elect to be billed directly for our fees or you may authorize us to
debit our fees from your accounts.
Generally, our clients authorize us under our
investment advisory agreement to deduct our fees directly from their account.
If
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you choose, in the investment advisory agreement, you may authorize us and
instruct your custodian, to bill your 401(k) participant account for advisory services
directly from a non-qualified account under our management.
If you provide us
such
authorization,
the
custodian’s
periodic
statements
will
show
each fee
deduction from your account. You may withdraw this authorization for direct billing
of these fees at any time by notifying your custodian or us in writing.
Your
custodian will not determine whether our fee is accurate or properly calculated.
You
are
responsible
for
verifying
the
accuracy
of
the
calculation
of
the
management fee.
Fee Comparison
Our fee includes such services as investment management (ETF analysis and
market analysis), execution of securities, the custodian’s monthly reports, account
servicing, and continuous account management. Participation in our program may
cost you more or less than purchasing these services separately. The portfolio size
and amount, number of transactions made in your account, as well as the
commissions charged for each transaction, will determine the relative cost of our
program versus paying for executions on a per transaction basis and paying a
separate fee for advisory services.
You may be able to receive services similar to
those offered through our program from other investment advisers either separately
or as part of a similar wrap fee program. These services or programs may cost more
or less than our program, depending on the fees charged by the other service
providers. Because we absorb all of the transaction costs in our program, we have a
financial incentive to infrequently trade our program client accounts because
infrequent trades will increase our net fee. To mitigate this conflict of interest in our
program,
we
monitor
trading
frequency.
Advisory
accounts
with
ongoing
asset-based fees are best suited for actively traded accounts. If an account does
not have enough trading to justify the ongoing fee, we will recommend that you no
longer participate in the program. Infrequently traded accounts can benefit from a
commission-based brokerage account because you are only charged when a
transaction occurs rather than an ongoing and consistent management fee. If you
don’t participate in our program, you may direct your brokerage to another
unaffiliated broker-dealer. Although investment advisers may allow clients to direct
their transactions to their own preferred broker-dealer, this is generally not done with
wrap fee programs.
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Other Fee and Charges
The mutual funds and ETFs that we typically use charge their shareholders
various
advisory
fees
and
expenses
associated
with
the
establishment
and
operation of the funds. These fees will generally include a management fee,
shareholder servicing, other fund expenses, and sometimes a distribution fee. We
generally use a combination of no-load retail and institutional class mutual funds
that may or may not have transaction fees. When selecting a fund, we will consider a
variety of factors including its expense ratio and other factors that may vary
depending on the client’s objectives.
Based upon these and other considerations, in
some instances we may choose a no transaction fee (“NTF” or no-load) share class
having higher ongoing fund expenses (which reduces the return of the fund) over an
institutional share class that imposes transaction fees but has a lower on-going fund
expense ratio. In a wrap fee program we pay the transaction fees. By choosing NTFs,
we reduce the transaction fees we pay and, thus, increase our profitability and your
expense. Increasing your expenses lowers your investment return. Therefore, this is a
conflict of interest.
We mitigate this conflict by selecting share classes based on
available fund information and your circumstances, and choosing the mutual fund
share class that is in your best interest. It is possible that circumstances may change
for reasons beyond our control, including your changing investment objectives,
financial needs, or time horizon. Each fund’s current prospectus discloses these
fund’s fees and expenses, which are assessed separately from Verde’s fees. A copy
of the prospectus is available from the fund.
In addition to our fee, you may incur other fees and charges not directly
related to the execution and clearing of transactions imposed by third-parties,
including, but are not limited to, fees charged by your custodian, fees for trades
executed away from your custodian, transfer taxes, wire transfer and electronic fund
fees, check writing fees, custodial termination fees, and other fees and taxes on
brokerage
accounts
and
securities
transactions.
We
do
not
receive
any
compensation from these fees or commissions.
Termination
You may terminate our agreement at any time by giving us five (5) days
written notice; we may terminate our agreement by providing you with five (5) days
written notice. Upon termination, we prorate the fee through the date of termination
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and charge you any remaining balance, as appropriate. You are responsible for any
cost incurred in transferring your assets from our program to a different custodial
account. After our agreement is terminated, we have no further duties or obligations
to you under our agreement.
ITEM 5: ACCOUNT REQUIREMENTS AND TYPES OF CLIENTS
Account Requirements
We do not impose any conditions for starting or maintaining an investment
management account, such as a minimum annual fee or account balance.
As
noted above, wrap-fee programs charging ongoing management fees are designed
to accommodate accounts with moderate to high trading frequency. We will monitor
your account and if trading activity does not support or warrant the ongoing
management fee charged for participating in Verde’s program, we will request that
your account move to a more cost-favorable account.
Types of Clients
We provide investment management services to individuals, high net worth
individuals, trusts, estates, charitable institutions, corporations and other business
entities.
ITEM 6: PORTFOLIO MANAGER SELECTION AND EVALUATION
Advisory Business
We are the portfolio manager for all accounts in our program.
We provide
investment advice to qualified plans and retirement plan participants outside of our
program.
For additional information regarding these services, and our fees, contact Carl
Szasz,
our
President
and
Chief
Compliance
Officer,
at
(248)
528-1870
or
carlszasz@verdecm.com to receive a copy of Part 2A of our Form ADV.
Performance-Based Fees and Side-By-Side Management
We do not charge any performance-based fees (fees based on a share of
capital gains on or capital appreciation of your assets).
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Side-by-side management occurs when an investment adviser manages
both performance-based fee accounts and non-performance-based fee accounts
at the same time. Side-by-side management can result in conflicts of interest
because there is an incentive to direct clients to performance-based fee accounts
because
the
firm
will,
most likely, receive increased compensation. However,
because Verde does not charge performance-based fees, we do not engage in
side-by-side management and have no conflicts of interest relevant to side-by-side
management.
Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We utilize fundamental analysis to evaluate investments.
Fundamental
analysis is a technique that attempts to determine a security’s value by focusing on
the
economic
well-being
of
a
financial
entity
as opposed to only its price
movements.
When conducting fundamental analysis, we will review a company’s
financial statements and consider factors including, but not limited to, whether the
company’s revenue is growing, if the company is profitable, if the company is in a
strong enough position to beat its competitors in the future, and if the company is
able to repay its debts. Because it can take a long time for a company’s value to be
reflected in the market, the risk associated with this method of analysis is that a gain
is not realized until the stock’s market price rises to the company’s true value.
The valuation method is a technique used to calculate a theoretical value for
a security in order to estimate potential future market prices.
When utilizing the
valuation method, we will review such things as a security’s earnings per share, price
to earnings and growth rate.
We also utilize technical analysis to evaluate potential investments.
Unlike
fundamental analysis, technical analysis does not analyze the company’s value, but
instead analyzes the stock’s price movement in the market.
Charting is a form of
technical analysis in which the various technical factors are diagrammed in order to
illustrate patterns. Technical analysis studies the supply and demand in the market
in an attempt to determine what direction, or trend, will continue in the future.
However, there are risks involved with this method, including the risk that the trends
will change unpredictably, which is why we use a combination of methods and
obtain information from a variety of sources.
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We obtain information from a number of sources, both public and by
purchase, including research materials prepared by third-parties, corporate rating
services, annual reports, prospectuses and filings with the SEC and company press
releases.
We believe these resources are reliable and regularly depend on them
when making our investment decisions; however, we are not responsible for the
accuracy or completeness of this information.
Investment Strategies
We use a variety of investment strategies depending on your circumstances,
financial objectives and needs. We may recommend implementing one or more of
the following investment strategies:
long-term purchases (held at least a year),
short term purchases (held less than a year), trading (held less than 30 days),
margin transactions (purchase of a security on credit extended by a securities
company), and option writing (selling an option) or a combination of these
strategies to help you meet your investment objectives.
Long-Term Purchases – The Long-Term assumption is that financial market
values will increase over time (at least a year) and this may not happen. There is
also the risk that the segment of the market you are invested in (or perhaps just your
particular investment) will decrease over time even if overall stock market values
increase. In addition, purchasing investments long-term may create an opportunity
cost, “locking-up” assets that you may be better off using elsewhere.
Short-Term Purchases and Trading – Securities are purchased with the idea
of selling them very quickly (typically within 30 days or less). This is done in an
attempt to take advantage of predictions of brief price swings.
The Short-Term
strategy may produce higher gains however, the risk may be greater.
Deciding to
use or not use short-term investments must be made in terms of the level of risk and
the projected time frame for meeting your goals.
In addition, securities held less
than one year before selling are classified by the IRS as a short-term capital gains
and the profit is taxed as ordinary income.
Short sales – Short selling is the selling of a security that the seller does not
own based on the assumption that the seller will be able to buy the stock at a lower
amount than the price at which the seller sold short. Managers use short positions to
reduce the risk of long positions purchased with money borrowed on margin. If
correct and the stock price has gone down since the shares were borrowed from the
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original owner, the client account realizes the profit. As stock prices increase, short
seller losses also increase as short sellers rush to buy the stock to cover their
positions. This increase in demand, in turn, further drives the prices up, increasing
losses. Clients shorting stock as an investment strategy should understand the risks,
including potentially limitless losses. When you take a long position in a stock (as
described above), your downside is limited to 100% of the money you invested. But
when you short a stock, its price can keep rising which, in theory, means there’s no
upper limit to the amount you would have to pay to replace the borrowed shares.
There are strategies to try and mitigate losses, but there is no guaranteed solution. It
is important that you understand the risks associated with short selling and be willing
to bear the risks before investing in this strategy.
Margin transactions – Stocks may be purchased for client portfolios with
money borrowed from the broker. This allows the investor to purchase more stock
than they would be able to with their available cash, and allows the purchase of
stock without selling other holdings.
A risk in margin trading is that, in volatile
markets, securities prices can fall very quickly. If the value of the securities in your
account minus what you owe the broker falls below a certain level, the broker will
issue a “margin call”, and you will be required to sell your position in the security
purchased on margin or add more cash to the account. In some circumstances, you
may lose more money than you originally invested. You should understand the
following risks before agreeing to a margin account or margin transactions:
●
You can lose more money than you have invested;
●
You may have to deposit additional cash or securities in your account
on short notice to cover market losses;
●
You may be forced to sell some or all of your securities when falling
stock prices reduce the value of your securities;
●
Your brokerage firm may sell some or all of your securities without
consulting you to pay off your margin loan;
●
You are not entitled to choose which securities your brokerage firm sells
in your accounts to cover your margin loan;
●
Your brokerage firm can increase its margin requirements at any time
and is not required to provide you with advance notice; and
●
You are not entitled to an extension of time on a margin call.
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Securities backed lending. Verde may, when appropriate, assist clients in
arranging
securities-backed
lines
of
credit
through
qualified
custodians
or
third-party lenders. These facilities provide liquidity by using portfolio assets as
collateral. Verde does not act as a lender or receive compensation from lending
institutions. Clients are responsible for understanding the terms and potential
implications of such borrowing.
Option writing. Verde may employ option strategies, including writing (selling)
call or put options, to generate income, manage risk, or adjust portfolio exposure. In
certain
cases,
Verde
may
implement
structured
or
“synthetic”
option
combinations—such as box spreads or similar offsetting positions—to manage
interest-rate exposure or lock in defined outcomes within client accounts. These
strategies are used only when consistent with a client’s investment objectives and
financial profile. While such positions are designed to achieve specific economic
results, they are subject to market, liquidity, and execution risks, and may not
perform as intended.
We may recommend implementing these strategies using mutual funds (held
directly or held within variable annuities or life insurance products), exchange traded
funds and other types of investments.
We often recommend mutual funds of
different kinds to promote portfolio diversification within various asset classes, such
as industry sectors, domestic/international, or equities/bonds. We may recommend
periodic purchases, sales, and exchanges of those mutual fund shares within mutual
fund families and between different mutual fund families when there are changes in
your needs, market conditions, or economic developments.
Types of Investments and Risk of Loss
We offer advice about a wide variety of investment types, including mutual
funds, index funds, exchange traded funds (“ETFs”), international securities and
variable annuities, each having different types and levels of risk.
We will discuss
these risks with you in determining the investment objectives that will guide our
investment advice for your account. We will explain and answer any questions you
have about these kinds of investments, which present special considerations such as
the following.
Investing in securities involves risk of loss that you should be prepared to bear.
Obtaining higher rates of return on investments typically entails accepting higher
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levels of risk.
We work with you to attempt to identify the balance of risks and
rewards that is appropriate and comfortable for you.
However, it is still your
responsibility to ask questions if you do not fully understand the risks associated with
any investment or investment strategy.
While we cannot foresee all potential risks, and many more exist than listed
below, these are the most common risks investors face:
Interest-rate Risk :
Fluctuations in interest rates may cause investment prices
to fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
Market Risk :
The price of a security, bond, ETF, or mutual fund may drop in
reaction to market events or other factors.
This type of risk is caused by external
factors independent of a security's particular individual circumstances. For example,
political, economic and social conditions may trigger market events.
Inflation Risk : When inflation is present, a dollar today will not buy as much as
a dollar in the future, because purchasing power is eroding at the rate of inflation.
Your investment may lose value if it is not keeping pace with inflation.
Currency Risk : Overseas investments are subject to fluctuations in the value of
the dollar relative to the currency of the investment's home country.
This is also
referred to as exchange rate risk.
International Risk : International investments may involve risk of capital loss
from unfavorable fluctuations in currency exchange rates, differences in generally
accepted accounting principles, or economic or political instability in other nations.
Reinvestment Risk : The risk that proceeds from maturing investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily affects fixed income securities.
Financial Risk : Excessive borrowing to finance a business' operations increases
the risks to profitability, because the company must meet the terms of its debt
obligations in good times and bad. The inability to meet debt obligations, in severe
economic downturns, may result in declining market value of the company’s debt
and equity securities or possibly even bankruptcy.
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Securities-backed lending risk: Borrowing against securities may increase
liquidity but also introduces the risk of margin calls and forced liquidation if collateral
values fall. Declines in account value can reduce or eliminate available credit, and
pledged assets may be sold without prior notice.
Margin transaction risk: Margin borrowing magnifies both gains and losses. A
market downturn can quickly erode equity in a margined account, requiring
additional funds or the liquidation of positions. Interest costs further reduce returns
and can compound losses.
Option and synthetic strategy risk: spreads and other structured combinations
can involve significant leverage and may lose value rapidly if market conditions
move unexpectedly. These instruments may carry liquidity and counterparty risks,
and losses can exceed the amount initially invested.
The previously mentioned risks will vary for each type of investment; therefore,
we will diversify your account in an attempt to mitigate those risks.
Nevertheless,
diversification alone cannot eliminate the possibility of significant price declines. We
will work with you to attempt to identify the balance of risk and reward that is
appropriate and comfortable for you.
However, it is still your responsibility to ask
questions if you do not fully understand the risks associated with any investment or
investment strategy.
Also, while we strive to render our best judgment on your behalf, many
economic and market variables beyond our control can affect the performance of
your investments and we cannot assure you that your investments will be profitable
or assure you that no losses will occur in your investment portfolio. Past performance
is
one
relatively
important
consideration
with
respect
to
any
investment
or
investment advisor, but it is not a predictor of future performance.
Mutual Funds, Index Funds and Exchange-Traded Funds
Exchange traded products are types of securities that derive their value from a
basket of securities such as stocks, bonds, commodities or indices and trade on
exchanges during the day like individual stocks, while traditional mutual funds are
priced once a day at the close. The value of our portfolio will fluctuate with the value
of the underlying securities. ETFs trade like a stock, and there will be brokerage
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commissions associated with the buying and selling of the ETFs unless trading
occurs in a wrap fee program.
ETFs are not mutual funds. Some differences between ETFs and mutual funds
include:
●
Because of differences in distribution and often lower transaction costs,
total operating expense ratios for ETFs often have been historically less
than those for corresponding mutual funds.
●
Many ETFs will disclose to the public their holdings every day, in addition
to the quarterly disclosure required for all mutual funds.
●
ETFs can be more tax efficient than mutual funds because ETF shares
generally are redeemable “in-kind.” This means that an ETF may deliver
specified
portfolio
securities
to
Authorized
Participants
who
are
redeeming Creation Units instead of selling portfolio securities to meet
redemption demands, which could otherwise result in taxable gains to
the ETF. Typically, such taxable gains (if not otherwise offset by the ETF)
would be passed through to the retail investor. Very generally, the
federal income tax consequences of investing in ETFs and mutual funds
are comparable. However, the SEC does not provide tax advice, and
information about the federal income tax consequences to the retail
investor of specific investments is beyond the scope of this bulletin. For
questions regarding the tax implications of investments in specific ETFs
and their consequences with respect to your unique situation, please
consult your tax adviser.
For additional information describing ETFs, please see the SEC’s Investor Alert,
Investor Bulletin: Exchange-Traded Funds (ETFs) . And for more information about the
federal income tax consequences of registered investment companies generally,
please see the SEC publication entitled “ Mutual Funds: A Guide for Investors .”
Mutual funds and ETFs that we typically use charge their shareholders various
advisory fees and expenses associated with the establishment and operation of the
funds. These fees will generally include a management fee, shareholder servicing,
other fund expenses, and sometimes a distribution fee. If the fund also imposes sales
charges, you will pay an initial or deferred sales charge . We generally use a
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combination of no-load retail and institutional class mutual funds that may or may
not have transaction fees. When selecting a fund, we will consider a variety of factors
including its expense ratio and other factors that may vary depending on the client.
Based upon these and other considerations, in some instances we may choose a no
transaction fee (“NTF” or no-load) share class having higher on-going fund expenses
(which reduce the return of the fund) over an institutional share class that imposes
transaction fees but has a lower ongoing fund expense ratio. Our share class
selections are based upon then available information and circumstances, which
may later turn out differently for many reasons beyond our control, including your
changing investment objectives, financial needs, or time horizon. These separate
fees and expenses are disclosed in each fund’s current prospectus, which is
available from the fund or we can provide it to you upon request.
Consequently, for any type of fund investment, it is important for you to
understand that you are directly and indirectly paying two levels of advisory fees and
expenses: one layer of fees at the fund level and one layer of advisory fees and
expenses to us. Generally speaking, most mutual funds may be purchased directly,
without using our services and without incurring our advisory fees.
Voting Client Securities
As a matter of firm policy and practice, we will not be responsible for
responding to proxies that are solicited with respect to annual or special meetings of
shareholders of securities held in your account.
Proxy solicitation materials will be
forwarded to you by your custodian for response and voting.
ITEM 7: CLIENT INFORMATION PROVIDED TO PORTFOLIO MANAGERS
We are the sponsor and the portfolio manager of the wrap fee program. You
should notify us promptly if your financial situation or investment objectives change.
You may contact us at (248) 528-1870.
ITEM 8: CLIENT CONTACT WITH PORTFOLIO MANAGERS
As a portfolio manager of a wrap fee program, we must inform you if there are
any restrictions placed on your ability to contact us.
You may contact us at (248)
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528-1870.
Our normal business hours are 9:00 a.m. to 5:00 p.m. Monday through
Friday.
ITEM 9: ADDITIONAL INFORMATION
Disciplinary Information
As a registered investment adviser, we must inform you of all material facts
regarding any legal or disciplinary events that would be material to your evaluation
of our firm or the integrity of our management.
We have no legal or disciplinary
events to disclose.
Our firm receives economic benefit from both of our custodians, TradePMR
and Schwab, in the form of the support products and services made available to our
firm and other independent investment advisors that have their clients maintain
accounts at either TradePMR and/or Schwab. These products and services, how they
benefit out firm, and the related conflicts of interest are described in our Firm
brochure (see Item 14 – Client Referrals and Other Compensation) and discussed
below under Item 9 – Client Referrals and Compensation. The availability of
TradePMR’s and Schwab’s products and services is not based on our firm giving
particular investment advice, such as buying particular securities for our clients.
Other Financial Industry Activities and Affiliations
As a registered investment adviser, we must disclose information regarding
our business activities, other than giving investment advice, our other activities in the
financial industry, and any arrangements with related persons that are material to
our advisory business or clients. We are also required to disclose if we receive cash
or other economic benefits from a third-party in connection with advising our clients.
Mr. Carl Szasz is the owner of Verde Real Estate, LLC, which solely owns a
commercial office building in Clarkston, MI.
As part of her duties to support Mr.
Szasz, Ms. Holly Kamm performs general operational tasks and occasionally
processes rent payments for tenants. Mr. Szasz may offer existing clients advice or
products from those activities, or tenants of Verde Real Estate, LLC, may become
clients of Verde Capital Management, Inc. Therefore, a potential conflict of interest
exists when we recommend that you rent office space in the building owned and
managed by Verde Real Estate, LLC. To mitigate any conflict of interest, we do not
require you or any client to rent office space through Verde Real Estate, LLC, or that
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tenants or employees of tenants become clients of Verde Capital Management, Inc.
You are free to rent office space where you deem fit, and which best suits your
needs and budget.
Mr. Szasz, Mr. Smart, Ms. Lundberg, and Mr. Yarosh are also certified by Sedera
Health to act as affiliate sales representatives under Verde Capital Management,
Inc., an affiliated organization with Sedera Health, to sell membership plans under
Sedera Access+ and Sedera Select+ to individuals, families, organizations, and
employers.
Therefore, a potential conflict of interest exists when we recommend
that you select to use Sedera Health’s individual/family/employer plans in lieu of
traditional health insurance products as part of our financial planning advice.
To
mitigate any conflict of interest, we do not require you to select to become a
member of Sedera Health, and you are free to select the health care tools (member
cost
sharing or traditional health insurance) directly or from an unaffiliated
insurance agent.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
We have adopted a Code of Ethics (the “Code”) describing the standards of
business
conduct
we
expect
all
officers,
directors,
employees,
and
advisory
representatives to follow.
The Code also describes certain reporting requirements
with which particular individuals associated with or employed by us must comply.
We will provide a copy of the Code to you upon request.
Our principals and representatives will often own the same securities we
recommend to you or our other clients. Generally, these securities will be shares of
open ended mutual funds or stocks and bonds actively traded on a national
securities exchange or market where the time and size of their purchases or sales will
not affect transactions for you or our other clients.
If we do recommend the
purchase or sale of a thinly traded security to you, we will ensure that our principals’
and representatives’ transactions do not adversely affect you nor improperly benefit
them, typically by completing our principals’ and representatives’ transactions after
all your and other client transactions have been made. Orders for your account and
our own accounts may sometimes be aggregated or “batched” into one large order.
If we aggregate an order for securities transactions, it will be on a portfolio basis such
that all accounts invested in accordance with the same portfolio will be traded in a
block trade.
Aggregated orders may achieve better execution for all participating
accounts
and
those
benefits
will be fairly allocated among all participating
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Verde Capital Management, Inc.
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
accounts. Each account that participates in an aggregated order will participate at
the average share price for all transactions ordered by us in that security on a given
business day.
You may request a copy of our Code by contacting our President, Carl Szasz at
(248) 528-1870 or carlszasz@verdecm.com .
Review of Accounts
The frequency and triggering factors for internal account reviews depend
upon the services we provide to you.
We are available to meet with you on a
quarterly
basis
to
review
your
account.
Our
advisory
representatives
share
responsibility for these reviews.
Generally, we review portfolios in our wrap fee program on a quarterly basis.
We will rebalance your account taking into consideration market conditions as well
as your goals and objectives.
We will provide investment reports and research
papers to you during our meetings. Unless otherwise agreed upon, you will receive
electronically, at least quarterly, account statements from your custodian, which will
reflect account balances, transactions and our advisory fees.
You must contact us when a real or potential change in your financial
condition occurs so we can review the portfolio along with your new information to
ensure the investment strategies continue to be appropriate.
Client Referrals and Compensation
Charles Schwab & Co., Inc Advisor Services
Charles Schwab & Co., Inc. Advisor Services ("Schwab”) provides Verde
Capital Management with access to Schwab’s institutional trading and custody
services, which are typically not available to Schwab’s retail investors. These services
generally are available to independent investment advisers on an unsolicited basis,
at no charge to the investment adviser as long as a total of at least $10 million of the
investment adviser’s assets under management are maintained in accounts at
Schwab. Schwab includes brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice,
analyses and reports, and access to mutual funds and other investments that are
otherwise generally available only to institutional investors or would require a
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Verde Capital Management, Inc.
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
significantly higher minimum initial investment. For Verde Capital Management
client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through
commissions or other transaction-related or asset-based fees for securities trades
that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to Verde Capital Management other products
and services that benefit Verde Capital Management but may not benefit its clients’
accounts. These benefits may include:
Entertainment Benefits
●
National, regional or Verde Capital Management specific educational events
organized and/or sponsored by Charles Schwab & Co., Inc. Advisor Services.
●
Occasional business entertainment of personnel of Verde Capital
Management, including meals, invitations to sporting events, including golf
tournaments, and other forms of entertainment, some of which may
accompany educational opportunities
Client Account Administration Benefits
●
Software and other technology (and related technological training) that
provide access to client account data (such as trade confirmations and
account statements). Provide research, pricing information, and other
market data, facilitate payment of VCMI’s fees from its clients’ accounts (if
applicable).
●
Facilitating trade execution (and allocation of aggregated trade orders for
multiple client accounts if applicable).
●
Assistance with back-office training and support functions, recordkeeping
and client reporting.
Business Development Benefits
●
Professional, compliance, and legal consulting. Publications and
conferences on practice management, information technology, business
succession, regulatory compliance.
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Verde Capital Management, Inc.
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
●
Human capital consultants, insurance, and marketing.
In addition, Schwab may make available, arrange and/or pay vendors for these
types of services rendered to Verde Capital Management by independent third
parties. Schwab may discount or waive fees it would otherwise charge for some of
these services or pay all or a part of the fees of a third-party providing these services
to Verde Capital Management. These benefits, whether paid directly to Verde or to a
third-party on Verde’s behalf, constitute a conflict of interest because they create an
incentive to solicit clients to Verde in order to maintain at least $10 million in assets
under management with Schwab and to recommend Schwab for custody and
brokerage services.
Verde Capital Management is independently owned and
operated and not affiliated with Schwab.
Verde Capital Management will receive additional benefits from Trade-PMR
which includes electronic systems that assist in the management of Verde Capital
Management client accounts, access to research, the ability to directly debit client
fees, software and other technology that provide access to client account data
(such as trade confirmations and account statements), facilitate trade execution
(and allocation of aggregated trade orders for multiple client accounts), pricing
information and other market data, assist with back-office functions, recordkeeping
and client reporting.
Verde Capital Management may recommend Sedera Health (plans include
Sedera Access Plus and Sedera Select Plus), a medical cost sharing program, to
some clients as an alternative to traditional health insurance. There is no direct link
between Verde Capital Management and the advice it gives to its clients to become
a Sedera Health Member, although Verde Capital Management receives economic
benefits when individuals, businesses, and/or employers, including Verde Capital
Management clients, choose to sign up with Sedera Health under the Verde Capital
Management affiliation program.
Clients, individuals, businesses, and employers
may choose to sign up with Sedera Health directly, and bypass the Verde Capital
Management affiliation program.
If direct participation with Sedera Health is used
instead, Verde Capital Management will not receive an economic benefit due to a
client, individual, business, or employer participating with Sedera Health. There is no
change in price for either Sedera Access Plus or Sedera Select Plus if an individual,
client, business, and/or employer chooses direct participation with Sedera Health
over participation in the Verde Capital Management affiliation program.
Verde
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Verde Capital Management, Inc.
Verde Capital Management, Inc. – Wrap Fee Brochure – 02/2026
Capital Management Investment and Service Advisors who refer an individual, client,
business, or employer to Sedera Health, that then selects to participate with Sedera
Health under the affiliation program, also receive an economic benefit.
Verde
Capital
Management
offers
a
fee
discount
to
clients
who
are
immediate family members of existing clients, including spouses, parents, children,
and siblings. The discount may also apply to related household accounts managed
under a unified investment plan. Eligibility and discount levels are determined at
Verde’s discretion based on account size, household relationship, and overall
relationship value. All clients have the opportunity to opt into the program and
receive the same level of service regardless of whether a discount applies.
Verde maintains an internal employee referral program under which firm
personnel may receive a bonus (currently $100, no more than $1000 in any given 12
month period) for introducing a new client relationship. These bonuses are paid
directly by the firm and are not charged to the client. No solicitor or third-party
referral arrangements are used, and no one outside the firm receives referral-based
compensation. All activities under this program comply with Advisers Act Rule
206(4)-3
(Cash
Solicitation
Rule)
and
related
guidance,
even
though
the
compensation is internal and non-transactional in nature.
Financial Information
As a registered investment adviser, we must provide you with certain financial
information
or
disclosures
about our financial condition if we have financial
commitments
that
impair
our
ability
to
meet
contractual
and
fiduciary
commitments to you.
We have not been the subject of a bankruptcy proceeding
and do not have any financial commitments that would impair our ability to meet
any contractual or fiduciary commitments to you.
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Verde Capital Management, Inc.