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FORM ADV PART 2 A FIRM
BROCHURE
OCTOBER 9, 2025
ITEM 1: COVER PAGE
This brochure provides information about the qualifications and business practices of Veridan Wealth
LLC “Veridan”. If clients have any questions about the contents of this brochure, please contact us at
503.946.9733. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any State Securities Authority. Additional
information about our firm is also available on the SEC’s website at www.adviserinfo.sec.gov by
searching CRD #329666.
Please note that the use of the term “registered investment adviser” and description of our firm and/or
our associates as “registered” does not imply a certain level of skill or training. Clients are encouraged to
review this Brochure and Brochure Supplements for our firm’s associates who advise clients for more
information on the qualifications of our firm and our employees.
Firm Contact: Laura Steagall | Chief Compliance Officer
VERIDAN WEALTH LLC 1742 WILLAMETTE FALLS DR. WEST LINN, OR 97068 www.veridanwealth.com
ITEM 2: MATERIAL CHANGES
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an
Advisor’s business practices and conflicts of interest. The Brochure Supplement provides information
about Advisory Persons of Veridan. For convenience, the Advisor has combined these documents into
a single disclosure document.
Material Changes
The following material changes have been made to this Disclosure Brochure since the initial filing on
February 25th, 2025:
• The Advisor now utilizes sub-advisors to manage a portion of Client portfolios. Please see Item 4
and 5 for additional information.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
ITEM 3: TABLE OF CONTENTS
Item 1: Cover Page ........................................................................................................................ 1
Item 2: Material Changes ............................................................................................................. 2
Item 3: Table of Contents ............................................................................................................. 3
Item 4: Advisory Business ......................................................................................................... 4-6
Item 5: Fees & Compensation ................................................................................................... 6-8
Item 6: Performance-Based Fees & Side-By-Side Management ........................................... 8
Item 7: Types of Clients & Account Requirements ................................................................... 8
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ............................... 8-14
Item 9: Disciplinary Information ............................................................................................... 14
Item 10: Other Financial Industry Activities & Affiliations ..................................................... 14
Item 11: Code of Ethics, Participation or Interest in ...................................................... 14-15
Item 12: Brokerage Practices .............................................................................................. 15-18
Item 13: Review of Accounts or Financial Plans .................................................................... 18
Item 14: Client Referrals & Other Compensation ................................................................... 18
Item 15: Custody ......................................................................................................................... 19
Item 16: Investment Discretion ................................................................................................. 20
Item 17: Voting Client Securities .............................................................................................. 20
Item 18: Financial Information ................................................................................................. 20
Form ADV Part 2B- Brochure Supplements ........................................................................ 21-32
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
ITEM 4: ADVISORY BUSINESS
Our firm is dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Our firm is a limited liability company formed under the laws of the State of Delaware
in 2024 and has been in business as an investment adviser since that time. Our firm is wholly owned
by Laura Steagall-Cissell (50%) and Patrick Haley (50%).
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind of
working relationship we value.
Types of Advisory Services Offered
Asset Management:
As part of our Asset Management service, a portfolio is created, consisting of individual stocks, bonds,
exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or
investments. The client’s individual investment strategy is tailored to their specific needs and may
include some or all of the previously mentioned securities. Portfolios will be designed to meet a
particular investment goal, determined to be suitable to the client’s circumstances. Once the
appropriate portfolio has been determined, portfolios are continuously and regularly monitored, and if
necessary, rebalanced based upon the client’s individual needs, stated goals and objectives. The
Advisor may retain other types of investments from the Client’s legacy portfolio due to fit with the
overall portfolio strategy, tax-related reasons, or other reasons as identified between the Advisor and
the Client.
Comprehensive Portfolio Management:
As part of our Comprehensive Portfolio Management service clients will be provided asset
management and financial planning or consulting services. This service is designed to assist clients in
meeting their financial goals through the use of a financial plan or consultation. Our firm conducts
client meetings to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what is learned, an investment approach is presented to the client,
consisting of individual stocks, bonds, ETFs, options, mutual funds and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives.The Advisor may retain other types of investments from the Client’s
legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as
identified between the Advisor and the Client.Upon client request, our firm provides a summary of
observations and recommendations for the planning or consulting aspects of this service.
Use of Sub-Advisors - The Advisor may utilize one or more Sub-Advisors to manage all or a portion of a
Client’s investment portfolio on a discretionary basis as part of its Asset Management or
Comprehensive Portfolio Management service. The Advisor will be responsible for selecting the sub-
advisor based upon the Client’s objectives and risk profile to complement the Advisor's broader
investment philosophy and objectives. The Advisor will be responsible for the ongoing oversight of the
Sub-Advisor's performance and retains discretion over the engagement with the sub-advisor. Clients
will be notified of what assets the Sub-Advisor is managing, and will be provided with the applicable
disclosure documents.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or consulting
may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable Planning,
Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study, Corporate
Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit
Evaluation, or Business and Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. Implementation
of the recommendations will be at the discretion of the client. Our firm provides clients with a summary
of their financial situation, and observations for financial planning engagements. Financial
consultations are not typically accompanied by a written summary of observations and
recommendations, as the process is less formal than the planning service. Assuming that all the
information and documents requested from the client are provided promptly, plans or consultations
are typically completed within 6 months of the client signing a contract with our firm.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing basis.
Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad strategies
to be employed to meet the objectives
•
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment
options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
• Participant Education – Our firm will provide opportunities to educate plan participants about
their retirement plan offerings, different investment options, and general guidance on allocation
strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit plans
(“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If
the client accounts are part of a Plan, and our firm accepts appointment to provide services to such
accounts, our firm acknowledges its fiduciary standard within the meaning of Section 3(21) or 3(38)
of ERISA as designated by the Retirement Plan Consulting Agreement with respect to the provision of
services described therein.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Asset Management and Comprehensive
Portfolio Management clients. General investment advice will be offered to our Financial Planning &
Consulting, and Retirement Plan Consulting clients.
Our firm does not usually allow Asset Management or Comprehensive Portfolio Management clients to
impose restrictions on investing in certain securities or types of securities due to the level of difficulty
this would entail in managing their account. Exceptions will be made on a case-by-case basis.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
As of December 31, 2024, Veridan manages approximately $ 304,646,230 in Client assets,
$284,621,332 of which are managed on a discretionary basis and $20,024,898 on a non-
discretionary basis. Clients may request more current information at any time by contacting the
Advisor.
ITEM 5: FEES & COMPENSATION
Compensation for Our Advisory Services
Asset Management:
The maximum annual fee charged for this service will not exceed 1.00%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Our firm does not bill on cash unless
indicated otherwise in writing. Annualized fees are billed on a pro-rata basis quarterly in advance based
on the value of the account(s) on the last day of the previous quarter. Fees are negotiable and will be
deducted from client account(s). Adjustments will be made for deposits and withdrawals during the
quarter. Our firm does not offer direct invoicing. As part of this process, Clients understand the
following:
a. The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our firm. All securities held in accounts managed by Veridan
will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing;
b. Clients will provide authorization permitting our firm to be directly paid by these terms. Our firm
will send an invoice directly to the custodian; and
c.
If our firm sends a copy of our invoice to the client, a legend urging the comparison of information
provided in our statement with those from the qualified custodian will be included.
Comprehensive Portfolio Management:
The maximum annual fee charged for this service will not exceed 1.00%. Fees to be assessed will be
outlined in the advisory agreement to be signed by the Client. Our firm bills on cash unless indicated
otherwise in writing. Annualized fees are billed on a pro-rata basis quarterly in advance based on the
value of the account(s) on the last day of the previous quarter. Fees are negotiable and will be
deducted from client account(s). Adjustments will be made for deposits and withdrawals during the
quarter. Our firm does not offer direct invoicing. As part of this process, Clients understand the
following:
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Comprehensive Portfolio Management, Cont’d:
a. The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our firm. All securities held in accounts managed by Veridan
will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing;
b. Clients will provide authorization permitting our firm to be directly paid by these terms. Our firm
will send an invoice directly to the custodian; and
c.
If our firm sends a copy of our invoice to the client, a legend urging the comparison of
information provided in our statement with those from the qualified custodian will be included.
Use of Sub-Advisors- As noted in Item 4, the Advisor may implement all or a portion of a Client’s
investment portfolio utilizing one or more Sub-Advisors. To mitigate any conflict of interest, the Advisor
does not receive any additional compensation from engaging Sub-Advisors other than the Asset
Management or Comprehensive Portfolio Management fee mentioned above. For Client accounts
managed by a Sub-Advisor, the Sub-Advisors will each assume the responsibility for calculating and
deducting their respective fees from the Client’s account[s].
Financial Planning & Consulting:
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. The maximum hourly fee to be charged will not exceed $500. Flat fees
range from $500 to $25,000. The fee-paying arrangements will be determined on a case-by-case basis
and will be detailed in the signed consulting agreement. Our firm will not require a retainer exceeding
$1,200 when services cannot be rendered within 6 months.
Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed on a fee based on the percentage of Plan assets
under management. The total estimated fee, as well as the ultimate fee charged, is based on the
scope and complexity of our engagement with the client. Fees based on a percentage of managed
Plan assets will not exceed 0.50%. The fee-paying arrangements will be determined on a case-by-case
basis and will be detailed in the signed consulting agreement.
Other Types of Fees & Expenses
Clients will incur transaction fees for trades executed by their chosen custodian, either based on a
percentage of the dollar amount of assets in the account(s) or via individual transaction charges. These
transaction fees are separate from our firm’s advisory fees and will be disclosed by the chosen
custodian.
Fidelity Brokerage Services (“Fidelity”) eliminated transaction fees for U.S. listed equities and
exchange traded funds for clients who opt into electronic delivery of statements or maintain at least
$1 million in assets at Fidelity. Clients who do not meet either criteria will be subject to transaction fees
charged by Fidelity for U.S. listed equities and exchange traded funds.
Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses), distribution
fees, surrender charges, variable annuity fees, IRA and qualified retirement plan fees, mark-ups and
mark-downs, spreads paid to market makers, fees for trades executed away from custodian, wire
transfer fees and other fees and taxes on brokerage accounts and securities transactions. Our firm
does not receive a portion of these fees.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Asset Management and
Comprehensive Portfolio Management services in writing at any time. Upon notice of termination our
firm will process a pro-rata refund of the unearned portion of the advisory fees charged in advance.
Financial Planning & Consulting clients may terminate their agreement at any time before the delivery
of a financial plan by providing written notice. For purposes of calculating refunds, all work performed
by us up to the point of termination shall be calculated at the hourly fee currently in effect. Clients will
receive a pro-rata refund of unearned fees based on the time and effort expended by our firm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing written
notice to the other party. Full refunds will only be made in cases where cancellation occurs within 5
business days of signing an agreement. After 5 business days from initial signing, either party must
provide the other party 30 days written notice to terminate billing. Billing will terminate 30 days after
receipt of termination notice. Clients will be charged on a pro-rata basis, which takes into account work
completed by our firm on behalf of the client. Clients will incur charges for bona fide advisory services
rendered up to the point of termination (determined as 30 days from receipt of said written notice) and
such fees will be due and payable.
Commissionable Securities Sales
Our firm and representatives do not sell securities for a commission in advisory accounts.
ITEM 6: PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT
Our firm does not charge performance-based fees.
ITEM 7: TYPES OF CLIENTS & ACCOUNT REQUIREMENTS
Our firm has the following types of clients:
•
Individuals and High Net Worth Individuals;
• Trusts, Estates or Charitable Organizations;
• Pension and Profit Sharing Plans;
• Corporations, Limited Liability Companies and/or Other Business Types
Our firm does not impose requirements for opening and maintaining accounts or otherwise engaging
us.
However, clients who opt into electronic delivery of statements or maintain at least $1 million in assets
at Fidelity will not be charged transaction fees for U.S. listed equities and exchange traded funds.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES & RISK OF LOSS
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Methods of Analysis, Cont’d
Charting: In this type of technical analysis, our firm reviews charts of market and security activity in an
attempt to identify when the market is moving up or down and to predict how long the trend may last
and when that trend might reverse.
Cyclical Analysis: Statistical analysis of specific events occurring at a sufficient number of relatively
predictable intervals that they can be forecasted into the future. Cyclical analysis asserts that cyclical
forces drive price movements in the financial markets. Risks include that cycles may invert or
disappear and there is no expectation that this type of analysis will pinpoint turning points, instead be
used in conjunction with other methods of analysis.
Fundamental Analysis: The analysis of a business's financial statements (usually to analyze the
business's assets, liabilities, and earnings), health, and its competitors and markets. When analyzing
a stock, futures contract, or currency using fundamental analysis there are two basic approaches one
can use: bottom up analysis and top down analysis. The terms are used to distinguish such analysis
from other types of investment analysis, such as quantitative and technical. Fundamental analysis is
performed on historical and present data, but with the goal of making financial forecasts. There are
several possible objectives: (a) to conduct a company stock valuation and predict its probable price
evolution; (b) to make a projection on its business performance; (c) to evaluate its management and
make internal business decisions; (d) and/or to calculate its credit risk.; and (e) to find out the intrinsic
value of the share.
When the objective of the analysis is to determine what stock to buy and at what price, there are two
basic methodologies investors rely upon: (a) Fundamental analysis maintains that markets may
misprice a security in the short run but that the "correct" price will eventually be reached. Profits can
be made by purchasing the mispriced security and then waiting for the market to recognize its
"mistake" and reprice the security.; and (b) Technical analysis maintains that all information is
reflected already in the price of a security. Technical analysts analyze trends and believe that
sentiment changes predate and predict trend changes. Investors' emotional responses to price
movements lead to recognizable price chart patterns. Technical analysts also analyze historical trends
to predict future price movement. Investors can use one or both of these different but complementary
methods for stock picking. This presents a potential risk, as the price of a security can move up or
down along with the overall market regardless of the economic and financial factors considered in
evaluating the stock.
Qualitative Analysis: A securities analysis that uses subjective judgment based on unquantifiable
information, such as management expertise, industry cycles, strength of research and development,
and labor relations. Qualitative analysis contrasts with quantitative analysis, which focuses on
numbers that can be found on reports such as balance sheets. The two techniques, however, will often
be used together in order to examine a company's operations and evaluate its potential as an
investment opportunity. Qualitative analysis deals with intangible, inexact concerns that belong to the
social and experiential realm rather than the mathematical one. This approach depends on the kind
of intelligence that machines (currently) lack, since things like positive associations with a brand,
management trustworthiness, customer satisfaction, competitive advantage and cultural shifts are
difficult, arguably impossible, to capture with numerical inputs. A risk in using qualitative analysis is
that subjective judgment may prove incorrect.
Quantitative Analysis: The use of models, or algorithms, to evaluate assets for investment. The process
usually consists of searching vast databases for patterns, such as correlations among liquid assets or
price-movement patterns (trend following or mean reversion). The resulting strategies may involve
high-frequency trading. The results of the analysis are taken into consideration in the decision to buy
or sell securities and in the management of portfolio characteristics. A risk in using quantitative analysis
is that the methods or models used may be based on assumptions that prove to be incorrect.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Cyclical Analysis: Statistical analysis of specific events occurring at a sufficient number of relatively
predictable intervals that they can be forecasted into the future. Cyclical analysis asserts that cyclical
forces drive price movements in the financial markets. Risks include that cycles may invert or
disappear and there is no expectation that this type of analysis will pinpoint turning points, instead be
used in conjunction with other methods of analysis.
Sector Analysis: Sector analysis involves identification and analysis of various industries or economic
sectors that are likely to exhibit superior performance. Academic studies indicate that the health of a
stock's sector is as important as the performance of the individual stock itself. In other words, even the
best stock located in a weak sector will often perform poorly because that sector is out of favor. Each
industry has differences in terms of its customer base, market share among firms, industry growth,
competition, regulation and business cycles. Learning how the industry operates provides a deeper
understanding of a company's financial health. One method of analyzing a company's growth potential
is examining whether the amount of customers in the overall market is expected to grow. In some
markets, there is zero or negative growth, a factor demanding careful consideration. Additionally,
market analysts recommend that investors should monitor sectors that are nearing the bottom of
performance rankings for possible signs of an impending turnaround.
Technical Analysis: A security analysis methodology for forecasting the direction of prices through the
study of past market data, primarily price and volume. A fundamental principle of technical analysis is
that a market's price reflects all relevant information, so their analysis looks at the history of a
security's trading pattern rather than external drivers such as economic, fundamental and news
events. Therefore, price action tends to repeat itself due to investors collectively tending toward
patterned behavior – hence technical analysis focuses on identifiable trends and conditions. Technical
analysts also widely use market indicators of many sorts, some of which are mathematical
transformations of price, often including up and down volume, advance/decline data and other inputs.
These indicators are used to help assess whether an asset is trending, and if it is, the probability of its
direction and of continuation. Technicians also look for relationships between price/volume indices
and market indicators. Technical analysis employs models and trading rules based on price and
volume transformations, such as the relative strength index, moving averages, regressions, inter-
market and intra-market price correlations, business cycles, stock market cycles or, classically, through
recognition of chart patterns. Technical analysis is widely used among traders and financial
professionals and is very often used by active day traders, market makers and pit traders. The risk
associated with this type of analysis is that analysts use subjective judgment to decide which pattern(s)
a particular instrument reflects at a given time and what the interpretation of that pattern should be.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Alternative Investments: Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”),
Business Development Companies (“BDCs”), and other alternative investments involve a high degree
of risk and can be illiquid due to restrictions on transfer and lack of a secondary trading market. They
can be highly leveraged, speculative and volatile, and an investor could lose all or a substantial amount
of an investment. Alternative investments may lack transparency as to share price, valuation and
portfolio holdings. Complex tax structures often result in delayed tax reporting. Compared to mutual
funds, hedge funds and commodity pools are subject to less regulation and often charge higher fees
and may require “capital calls” which would require additional investment. Alternative investment
managers typically exercise broad investment discretion and may apply similar strategies across
multiple investment vehicles, resulting in less diversification.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Asset Allocation: The implementation of an investment strategy that attempts to balance risk versus
reward by adjusting the percentage of each asset in an investment portfolio according to the investor's
risk tolerance, goals and investment time frame. Asset allocation is based on the principle that
different assets perform differently in different market and economic conditions. A fundamental
justification for asset allocation is the notion that different asset classes offer returns that are not
perfectly correlated, hence diversification reduces the overall risk in terms of the variability of returns
for a given level of expected return. Although risk is reduced as long as correlations are not perfect, it
is typically forecast (wholly or in part) based on statistical relationships (like correlation and variance)
that existed over some past period. Expectations for return are often derived in the same way.
An asset class is a group of economic resources sharing similar characteristics, such as riskiness and
return. There are many types of assets that may or may not be included in an asset allocation strategy.
The "traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a "blend" of any
two or more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap; domestic, foreign
[developed], emerging or frontier markets), bonds (fixed income securities more generally: investment-
grade or junk [high-yield]; government or corporate; short-term, intermediate, long- term; domestic,
foreign, emerging markets), and cash or cash equivalents. Allocation among these three provides a
starting point. Usually included are hybrid instruments such as convertible bonds and preferred stocks,
counting as a mixture of bonds and stocks. Other alternative assets that may be considered include:
commodities: precious metals, nonferrous metals, agriculture, energy, others.; Commercial or
residential real estate (also REITs); Collectibles such as art, coins, or stamps; insurance products
(annuity, life settlements, catastrophe bonds, personal life insurance products, etc.); derivatives such
as long-short or market neutral strategies, options, collateralized debt, and futures; foreign currency;
venture capital; private equity; and/or distressed securities.
There are several types of asset allocation strategies based on investment goals, risk tolerance, time
frames and diversification. The most common forms of asset allocation are: strategic, dynamic,
tactical, and core-satellite.
• Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an asset
mix that seeks to provide the optimal balance between expected risk and return for a long- term
investment horizon. Generally speaking, strategic asset allocation strategies are agnostic to
economic environments, i.e., they do not change their allocation postures relative to changing
market or economic conditions.
• Dynamic Asset Allocation: Dynamic asset allocation is similar to strategic asset allocation in that
portfolios are built by allocating to an asset mix that seeks to provide the optimal balance
between expected risk and return for a long-term investment horizon. Like strategic allocation
strategies, dynamic strategies largely retain exposure to their original asset classes; however,
unlike strategic strategies, dynamic asset allocation portfolios will adjust their postures over time
relative to changes in the economic environment.
• Tactical Asset Allocation: Tactical asset allocation is a strategy in which an investor takes a more
active approach that tries to position a portfolio into those assets, sectors, or individual stocks
that show the most potential for perceived gains. While an original asset mix is formulated much
like strategic and dynamic portfolio, tactical strategies are often traded more actively and are
free to move entirely in and out of their core asset classes.
• Core-Satellite Asset Allocation: Core-Satellite allocation strategies generally contain a 'core'
strategic element making up the most significant portion of the portfolio, while applying a
dynamic or tactical 'satellite' strategy that makes up a smaller part of the portfolio. In this way,
core-satellite allocation strategies are a hybrid of the strategic and dynamic/tactical allocation
strategies mentioned above.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Fixed Income: Fixed income is a type of investing or budgeting style for which real return rates or
periodic income is received at regular intervals and at reasonably predictable levels. Fixed-income
investors are typically retired individuals who rely on their investments to provide a regular, stable
income stream. This demographic tends to invest heavily in fixed-income investments because of the
reliable returns they offer. Fixed-income investors who live on set amounts of periodically paid income
face the risk of inflation eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments, corporate
bonds, asset-backed securities, municipal bonds and international bonds. The primary risk associated
with fixed-income investments is the borrower defaulting on his payment. Other considerations include
exchange rate risk for international bonds and interest rate risk for longer- dated securities. The most
common type of fixed-income security is a bond. Bonds are issued by federal governments, local
municipalities and major corporations. Fixed-income securities are recommended for investors
seeking a diverse portfolio; however, the percentage of the portfolio dedicated to fixed income
depends on your own personal investment style. There is also an opportunity to diversify the fixed-
income component of a portfolio. Riskier fixed-income products, such as junk bonds and longer-dated
products, should comprise a lower percentage of your overall portfolio.
The interest payment on fixed-income securities is considered regular income and is determined based
on the creditworthiness of the borrower and current market rates. In general, bonds and fixed- income
securities with longer-dated maturities pay a higher rate, also referred to as the coupon rate, because
they are considered riskier. The longer the security is on the market, the more time it has to lose its
value and/or default. At the end of the bond term, or at bond maturity, the borrower returns the amount
borrowed, also referred to as the principal or par value.
Long-Term Purchases: Our firm may buy securities for your account and hold them for a relatively long
time (more than a year) in anticipation that the security’s value will appreciate over a long horizon. The
risk of this strategy is that our firm could miss out on potential short-term gains that could have been
profitable to your account, or it’s possible that the security’s value may decline sharply before our firm
makes a decision to sell.
Margin Transactions: Our firm may purchase securities for your portfolio with money borrowed from
your brokerage account. This allows you to purchase more stock than you would be able to with your
available cash and allows us to purchase securities without selling other holdings. Margin accounts
and transactions are risky and not necessarily appropriate for every client. It should be noted that our
firm bills advisory fees on securities purchased on margin which creates a financial incentive for us to
utilize margin in client accounts.
The potential risks associated with these transactions are (1) You can lose more funds than are
deposited into the margin account; (2) the forced sale of securities or other assets in your account; (3)
the sale of securities or other assets without contacting you; (4) you may not be entitled to choose
which securities or other assets in your account(s) are liquidated or sold to meet a margin call; and (5)
custodians charge interest on margin balances which will reduce your returns over time.
Short-Term Purchases: When utilizing this strategy, our firm may also purchase securities with the idea
of selling them within a relatively short time (typically a year or less). Our firm does this in an attempt
to take advantage of conditions that our firm believes will soon result in a price swing in the securities
our firm purchase.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and the account(s) could enjoy a gain, it is also possible that the stock market
may decrease and the account(s) could suffer a loss. It is important that clients understand the risks
associated with investing in the stock market, and that their assets are appropriately diversified in
investments. Clients are encouraged to ask our firm any questions regarding their risk tolerance.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that you
may lose 100% of your money. All investments carry some form of risk and the loss of capital is
generally a risk for any investment instrument.
Company Risk: When investing in stock positions, there is always a certain level of company or industry
specific risk that is inherent in each investment. This is also referred to as unsystematic risk and can
be reduced through appropriate diversification. There is the risk that the company will perform poorly
or have its value reduced based on factors specific to the company or its industry. For example, if a
company’s employees go on strike or the company receives unfavorable media attention for its actions,
the value of the company may be reduced.
Economic Risk: The prevailing economic environment is important to the health of all businesses.
Some companies, however, are more sensitive to changes in the domestic or global economy than
others. These types of companies are often referred to as cyclical businesses. Countries in which a
large portion of businesses are in cyclical industries are thus also very economically sensitive and carry
a higher amount of economic risk. If an investment is issued by a party located in a country that
experiences wide swings from an economic standpoint or in situations where certain elements of an
investment instrument are hinged on dealings in such countries, the investment instrument will
generally be subject to a higher level of economic risk.
ETF & Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional expenses
based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including the potential
duplication of management fees. The risk of owning an ETF or mutual fund generally reflects the risks
of owning the underlying securities, the ETF, or mutual fund holds. Clients will also incur brokerage
costs when purchasing ETFs.
Inflation Risk: Inflation risk involves the concern that in the future, your investment or proceeds from
your investment will not be worth what they are today. Throughout time, the prices of resources and
end-user products generally increase and thus, the same general goods and products today will likely
be more expensive in the future. The longer an investment is held, the greater the chance that the
proceeds from that investment will be worth less in the future than what they are today. Said another
way, a dollar tomorrow will likely get you less than what it can today.
Interest Rate Risk: Certain investments involve the payment of a fixed or variable rate of interest to the
investment holder. Once an investor has acquired or has acquired the rights to an investment that pays
a particular rate (fixed or variable) of interest, changes in overall interest rates in the market will affect
the value of the interest-paying investment(s) they hold. In general, changes in prevailing interest rates
in the market will have an inverse relationship to the value of existing, interest paying investments. In
other words, as interest rates move up, the value of an instrument paying a particular rate (fixed or
variable) of interest will go down. The reverse is generally true as well.
Legal/Regulatory Risk: Certain investments or the issuers of investments may be affected by changes
in state or federal laws or in the prevailing regulatory framework under which the investment
instrument or its issuer is regulated. Changes in the regulatory environment or tax laws can affect the
performance of certain investments or issuers of those investments and thus, can have a negative
impact on the overall performance of such investments.
Margins Risk: The use of short-term margin borrowings may result in certain additional risks to a Client.
For example, if securities pledged to brokers to secure a Client's margin accounts decline in value, the
Client could be subject to a "margin call", pursuant to which it must either deposit additional funds with
the broker or be the subject of mandatory liquidation of the pledged securities to compensate for the
decline in value.
Money Market Risk: An investment in a money market fund is not a bank deposit and is not insured or
guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although
a money market fund seeks to preserve the value of your investment at $1.00 per share, it is possible
to lose money by investing in a money market fund.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Past Performance: Charting and technical analysis are often used interchangeably. Technical analysis
generally attempts to forecast an investment’s future potential by analyzing its past performance and
other related statistics. In particular, technical analysis often times involves an evaluation of historical
pricing and volume of a particular security for the purpose of forecasting where future price and volume
figures may go. As with any investment analysis method, technical analysis runs the risk of not knowing
the future and thus, investors should realize that even the most diligent and thorough technical
analysis cannot predict or guarantee the future performance of any particular investment instrument
or issuer thereof.
Strategy Risk: There is no guarantee that the investment strategies discussed herein will work under
all market conditions and each investor should evaluate his/her ability to maintain any investment
he/she is considering in light of his/her own investment time horizon. Investments are subject to risk,
including possible loss of principal.
Sub-Advisor Risk: The Advisor may utilize one or more Sub-Advisors to manage a portion of the Client’s
portfolio. The Advisor will conduct due diligence, monitor the ongoing performance and adherence to
the investment mandates and objectives of the selected Sub-Advisor(s). However, the Advisor will not
have an active role in the day-to-day management of this portion of the Client’s portfolio. A failure by a
Sub-Advisor’s ability to successfully implement its model, strategies, and/or management of assets
could result in a negative impact on the Client’s overall investment portfolio. The performance may
also be impacted by market conditions.
Description of Material, Significant or Unusual Risks
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our
firm tries to achieve the highest return on client cash balances through relatively low-risk conservative
investments. In most cases, at least a partial cash balance will be maintained in a money market
account so that our firm may debit advisory fees for our services related to our Asset Management and
Comprehensive Portfolio Management services, as applicable.
ITEM 9: DISCIPLINARY INFORMATION
There are no legal or disciplinary events that are material to the evaluation of our advisory business or
the integrity of our management.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES & AFFILIATIONS
Representatives of our firm are insurance agents/brokers. They will not, however, be offering
insurance products nor will they receive customary fees as a result of insurance sales.
Use of Sub-Advisors- As noted in Item 4, the Advisor may implement all or a portion of a Client’s
investment portfolio with one or more Sub-Advisors. The Advisor does not receive any compensation
for this engagement. The Advisor will only earn its investment advisory fee as described in Item 5.A.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN
CLIENT TRANSACTIONS & PERSONAL TRADING
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all
material facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty
is the underlying principle for our firm’s Code of Ethics, which includes procedures for personal
securities transaction and insider trading.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST
IN CLIENT TRANSACTIONS & PERSONAL TRADING, CONT’D
Our firm requires all representatives to conduct business with the highest level of ethical standards
and to comply with all federal and state securities laws at all times. Upon employment with our firm,
and at least annually thereafter, all representatives of our firm will acknowledge receipt, understanding
and compliance with our firm’s Code of Ethics. Our firm and representatives must conduct business in
an honest, ethical, and fair manner and avoid all circumstances that might negatively affect or appear
to affect our duty of complete loyalty to all clients. This disclosure is provided to give all clients a
summary of our Code of Ethics. If a client or a potential client wishes to review our Code of Ethics in
its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried
out in a way that does not endanger the interest of any client. At the same time, our firm also believes
that if investment goals are similar for clients and for our representatives, it is logical, and even
desirable, that there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected
by our representatives for their personal accounts1. In order to monitor compliance with our personal
trading policy, our firm has pre-clearance requirements and a quarterly securities transaction reporting
system for all of our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in which
our firm or a related person has a material financial interest without prior disclosure to the client.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which is
available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time
they buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code
of Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling securities that will be bought or sold in client accounts unless done so after the client
execution or concurrently as a part of a block trade.
ITEM 12: BROKERAGE PRACTICES
Selecting a Brokerage Firm
While our firm does not maintain physical custody of client assets, we are deemed to have custody of
certain client assets if given the authority to withdraw assets from client accounts (see Item 15
Custody, below). Client assets must be maintained by a qualified custodian. Our firm seeks to
recommend a custodian who will hold client assets and execute transactions on terms that are overall
most advantageous when compared to other available providers and their services. Clients are not
obligated to use the recommended Custodian and will not incur any extra fee or cost from the Advisor
associated with using a custodian not recommended by Veridan. The factors considered, among
others, are these:
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate,
his/her spouse, his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee
or executor, or (c) which our associate controls, including our client accounts which our associate controls and/or a member of
his/her household has a direct or indirect beneficial interest in.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
The factors considered, among others, are these:
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
• Quality of services
Our firm has an arrangement with National Financial Services LLC and Fidelity Brokerage Services LLC
(collectively, and together with all affiliates, "Fidelity") through which Fidelity provides our firm with
"institutional platform services." Our firm is independently operated and owned and is not affiliated
with Fidelity. The institutional platform services include, among others, brokerage, custody, and other
related services. Fidelity's institutional platform services that assist us in managing and administering
clients' accounts include software and other technology that (i) provide access to client account data
(such as trade confirmations and account statements); (ii) facilitate trade execution and allocate
aggregated trade orders for multiple client accounts; (iii) provide research, pricing and other market
data; (iv) facilitate payment of fees from its clients' accounts; and (v) assist with back-office functions,
recordkeeping and client reporting.
Fidelity may make certain research and brokerage services available at no additional cost to our firm.
Research products and services provided by Fidelity may
include: research reports on
recommendations or other information about particular companies or industries; economic surveys,
data and analyses; financial publications; portfolio evaluation services; financial database software
and services; computerized news and pricing services; quotation equipment for use in running
software used in investment decision-making; and other products or services that provide lawful and
appropriate assistance by Fidelity to our firm in the performance of our investment decision-making
responsibilities. The aforementioned research and brokerage services qualify for the safe harbor
exemption defined in Section 28(e) of the Securities Exchange Act of 1934.
Fidelity does not make client brokerage commissions generated by client transactions available for our
firm’s use. The aforementioned research and brokerage services are used by our firm to manage
accounts for which our firm has investment discretion. Without this arrangement, our firm might be
compelled to purchase the same or similar services at our own expense.
As part of our fiduciary duty to our clients, our firm will endeavor at all times to put the interests of our
clients first. Clients should be aware, however, that the receipt of economic benefits by our firm or our
related persons creates a potential conflict of interest and may indirectly influence our firm’s choice of
Fidelity as a custodial recommendation. Our firm examined this potential conflict of interest when our
firm chose to recommend Fidelity and have determined that the recommendation is in the best interest
of our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Our firm receives transition assistance benefits from our recommended custodian, Fidelity, to assist
with the transition of client accounts. Aside from this, our firm does not receive soft dollars in excess
of what is allowed by Section 28(e) of the Securities Exchange Act of 1934. The safe harbor research
products and services obtained by our firm will generally be used to service all of our clients but not
necessarily all at any one particular time.
Our clients may pay a transaction fee or commission to Fidelity that is higher than another qualified
broker dealer might charge to effect the same transaction where our firm determines in good faith that
the commission is reasonable in relation to the value of the brokerage and research services provided
to the client as a whole.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our firm will seek competitive rates, to the benefit of all clients,
our firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Client Brokerage Commissions
Fidelity does not make client brokerage commissions generated by client transactions available for our
firm’s use.
Client Transactions in Return for Soft Dollars
Our firm does not direct client transactions to a particular broker-dealer in return for soft dollar
benefits.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Fidelity does not make client brokerage commissions generated by client transactions available for our
firm’s use.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through
a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is
permitted provided that the goods and services provided are reasonable expenses of the plan incurred
in the ordinary course of its business for which it otherwise would be obligated and empowered to pay.
ERISA prohibits directed brokerage arrangements when the goods or services purchased are not for
the exclusive benefit of the plan. Consequently, our firm will request that plan sponsors who direct plan
brokerage provide us with a letter documenting that this arrangement will be for the exclusive benefit
of the plan.
Client-Directed Brokerage
Our firm does not allow client-directed brokerage outside our recommendations.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the
same security for numerous accounts served by our firm, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only when
our firm believes that to do so will be in the best interest of the effected accounts. When such
concurrent authorizations occur, the objective is to allocate the executions in a manner which is
deemed equitable to the accounts involved. In any given situation, our firm attempts to allocate trade
executions in the most equitable manner possible, taking into consideration client objectives, current
asset allocation and availability of funds using price averaging, proration and consistently non-arbitrary
methods of allocation.
ITEM 13: REVIEW OF ACCOUNTS OR FINANCIAL PLANS
Our management personnel or financial advisors reviews accounts on at least an annual basis for our
Asset Management and Comprehensive Portfolio Management clients. The nature of these reviews is
to learn whether client accounts are in line with their investment objectives, appropriately positioned
based on market conditions, and investment policies, if applicable. Our firm does not provide written
reports to clients, unless asked to do so. Verbal reports to clients take place on at least an annual
basis when our Asset Management and Comprehensive Portfolio Management clients are contacted.
Our firm may review client accounts more frequently than described above. Among the factors which
may trigger an off-cycle review are major market or economic events, the client’s life events, requests
by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. Our firm does not provide ongoing services to financial
planning clients, but are willing to meet with such clients upon their request to discuss updates to their
plans, changes in their circumstances, etc. Financial Planning clients do not receive written or verbal
updated reports regarding their financial plans unless they separately engage our firm for a post-
financial plan meeting or update to their initial written financial plan.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the
service. Our firm also provides ongoing services where clients are met with upon their request to
discuss updates to their plans, changes in their circumstances, etc. Retirement Plan Consulting clients
do not receive written or verbal updated reports regarding their plans unless they choose to engage
our firm for ongoing services.
ITEM 14: CLIENT REFERRALS & OTHER COMPENSATION
Fidelity
Except for the arrangements outlined in Item 12 of Form ADV Part 2A, our firm has no additional
arrangements to disclose.
Client Referrals
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide
cash or non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals).
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
ITEM 15: CUSTODY
Deduction of Advisory Fees:
While our firm does not maintain physical custody of client assets (which are maintained by a qualified
custodian, as discussed above), we are deemed to have custody of certain client assets if given the
authority to withdraw assets from client accounts, as further described below under “Third Party Money
Movement.” All of our clients receive account statements directly from their qualified custodian(s) at
least quarterly upon opening of an account. We urge our clients to carefully review these statements.
Additionally, if our firm decides to send its own account statements to clients, such statements will
include a legend that recommends the client compare the account statements received from the
qualified custodian with those received from our firm. Clients are encouraged to raise any questions
with us about the custody, safety or security of their assets and our custodial recommendations.
Third Party Money Movement:
On February 21, 2017, the SEC issued a no-action letter (“Letter”) with respect to Rule 206(4)-2
(“Custody Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided
guidance on the Custody Rule as well as clarified that an adviser who has the power to disburse client
funds to a third party under a standing letter of authorization (“SLOA”) is deemed to have custody. As
such, our firm has adopted the following safeguards in conjunction with our custodian:
• The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s form
or separately, to direct transfers to the third party either on a specified schedule or from time to
time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization, and provides a transfer of
funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
• The investment adviser has no authority or ability to designate or change the identity of the third
party, the address, or any other information about the third party contained in the client’s
instruction.
• The investment adviser maintains records showing that the third party is not a related party of
the investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
ITEM 16: INVESTMENT DISCRETION
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to an
executed investment advisory client agreement. By granting investment discretion, our firm is
authorized to execute securities transactions, determine which securities are bought and sold, and the
total amount to be bought and sold. Should clients grant our firm non-discretionary authority, our firm
would be required to obtain the client’s permission prior to effecting securities transactions.
Limitations may be imposed by the client in the form of specific constraints on any of these areas of
discretion with our firm’s written acknowledgement.
ITEM 17: VOTING CLIENT SECURITIES
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or other
solicitations directly from their custodian or a transfer agent. In the event that proxies are sent to our
firm, our firm will forward them to the appropriate client and ask the party who sent them to mail them
directly to the client in the future. Clients may call, write or email us to discuss questions they may have
about particular proxy votes or other solicitations.
ITEM 18: FINANCIAL INFORMATION
Our firm is not required to provide financial information in this Brochure because:
• Our firm does not require the prepayment of more than $1,200 in fees when services cannot be
rendered within 6 months.
• Our firm does not take custody of client funds or securities.
• Our firm does not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
Our firm has never been the subject of a bankruptcy proceeding.
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Veridan Wealth LLC Form ADV Part 2A-B Firm Brochure
FORM ADV PART 2 B
BROCHURE SUPPLEMENT
FOR PATRICK J. HALEY
OCTOBER 9, 2025
ITEM 1: COVER PAGE
This brochure supplement provides information about Mr. Haley that supplements our
brochure. You should have received a copy of that brochure. Please contact Laura Steagall
if you did not receive Veridan Wealth LLC’s brochure or if you have any questions about the
contents of this supplement. Additional information about Mr. Haley is available on the SEC’s
website at www.adviserinfo.sec.gov by searching CRD #5173884.
Firm Contact: Laura Steagall | Chief Compliance Officer
VERIDAN WEALTH LLC 1742 WILLAMETTE FALLS DR. WEST LINN, OR 97068 www.veridanwealth.com
ITEM 2: EDUCATIONAL BACKGROUND & BUSINESS EXPERIENCE
Patrick J. Haley
Year of Birth: 1983
Educational Background
• 2006 Bryant University; Bachelor of Science in Finance
Business Background
• 05/2024 - Present
• 12/2017 - 05/2024
• 06/2010 - 11/2017
Veridan Wealth LLC; Wealth Advisor
Ameriprise Financial Advisors, Inc.; Registered Representative
Putnam Investments; Dealer Marketing Representative
Exams, Licenses & Other Professional Designations
• 2022 Chartered Financial Analyst (CFA®)
• 2020 Chartered Financial Consultant® (ChFC®)
• 2018 CERTIFIED FINANCIAL PLANNER™, CFP®
• 2018 Certified Investment Management Analyst (CIMA®)
• 2016 Series 65 Examination
• 2011 Series 7 Examination
• 2010 Series 63 & 6 Examinations
Chartered Financial Analyst (CFA®)
The Chartered Financial Analyst™ (“CFA®”) charter is a professional designation established in 1962
and awarded by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-
hour examinations over two to four years. The three levels of the CFA® Program test a wide range of
investment topics, including ethical and professional standards, fixed-income analysis, alternative and
derivative investments, and portfolio management and wealth planning. Also, CFA® charter holders
must have at least four years of acceptable professional experience in the investment decision-making
process and must commit to abide by, and annually reaffirm their adherence to the CFA® Institute
Code of Ethics and Standards of Professional Conduct. CFA® is a trademark owned by CFA® Institute.
Chartered Financial Consultant® (ChFC®)
The Chartered Financial Consultant™ (ChFC®) program prepares you to meet the advanced financial
planning needs of individuals, professionals, and small business owners. You'll gain a sustainable
advantage in this competitive field with in-depth coverage of the key financial planning disciplines,
including insurance, income taxation, retirement planning, investments, and estate planning. The
ChFC® requires three years of full-time, relevant business experience, nine two-hour course-specific
proctored exams, and 30 hours of continuing education every two years. Holders of the ChFC®
designation must adhere to The American College’s Code of Ethics.
Program Objectives:
• Function as an ethical, competent and articulate practitioner in the field of financial planning
• Utilize the intellectual tools and framework needed to maintain relevant and current financial
planning knowledge and strategies.
• Apply financial planning theory and techniques through the development of case studies and
solutions
• Apply in-depth knowledge in a holistic manner from a variety of disciplines: namely, estate
planning, retirement planning, or non-qualified deferred compensation.
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Veridan Wealth LLC ADV Part 2B Brochure Supplement Haley 5/25
CERTIFIED FINANCIAL PLANNER™, CFP®
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL
PLANNER® Professional or a CFP® Professional, and I may use these and the other certification marks
(the “CFP Board Certification Marks”) that Certified Financial Planner Board of Standards Center for
Financial Planning, Inc. has licensed to CFP Board in the United States. The CFP® certification is
voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.cfp.net
CFP® Professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® Professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board has
determined are necessary for the competent and professional delivery of financial planning
services, as well as a comprehensive financial plan development capstone course. A candidate
may satisfy some of the coursework requirement through other qualifying credentials. CFP Board
implemented the bachelor’s degree or higher requirement in 2007 and the financial planning
development capstone course requirement in March 2012. Therefore, a CFP® Professional who
first became certified before those dates may not have earned a bachelor’s or higher degree or
completed a financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of Professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® Professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board.
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in
the best interests of the Client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® Professional who does not abide by this commitment,
but CFP Board does not guarantee a CFP® Professional’s service. A Client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
Client.
• Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Certified Investment Management Analyst (CIMA®)
The CIMA® certification signifies that an individual has met initial and ongoing experience, ethical,
education, and examination requirements for investment management consulting, including advanced
investment management theory and application. To earn CIMA® certification, candidates must: submit
an application, pass a background check and have an acceptable regulatory history; pass an online
Qualification Examination; complete an in-person or online executive education program at an
AACSB® accredited university business school; pass an online Certification Examination; and have an
acceptable regulatory history as evidenced by FINRA Form U-4 or other regulatory requirements and
have three years of financial services experience at the time of certification.
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Veridan Wealth LLC ADV Part 2B Brochure Supplement Haley 5/25
CIMA® certificates must adhere to IMCA’s Code of Professional Responsibility, Standards of Practice,
and Rules and Guidelines for Use of the Marks. CIMA® designees must report 40 hours of continuing
education credits, including two ethics hours every two years to maintain the certification. The
designation is administered through the Investment Management Consultants Association™ (IMCA®).
ITEM 3: DISCIPLINARY INFORMATION
There are no legal or disciplinary events material to your evaluation of Mr. Haley.
ITEM 4: OTHER BUSINESS ACTIVITIES
Mr. Haley has nothing to disclose in this regard.
ITEM 5: ADDITIONAL COMPENSATION
Mr. Haley does not receive any other economic benefit for providing advisory services in addition to
advisory fees.
ITEM 6: SUPERVISION
Laura Steagall is a principal & Chief Compliance Officer of Veridan Wealth LLC and as such supervises
and monitors Mr. Haley’s activities on a regular basis to ensure compliance with our firm’s Code of
Ethics. Please contact Ms. Steagall if you have any questions about Mr. Haley’s brochure supplement
at 503.946.9733.
Page 24
Veridan Wealth LLC ADV Part 2B Brochure Supplement Haley 5/25
FORM ADV PART 2 B
BROCHURE SUPPLEMENT
FOR LAURA C STEAGALL
OCTOBER 9, 2025
ITEM 1: COVER PAGE
This brochure supplement provides information about Ms. Steagall that supplements our
brochure. You should have received a copy of that brochure. Please contact Laura Steagall
if you did not receive Veridan Wealth LLC’s brochure or if you have any questions about the
contents of this supplement. Additional information about Ms. Steagall is available on the
SEC’s website at www.adviserinfo.sec.gov by searching CRD #1754909.
Firm Contact: Laura Steagall | Chief Compliance Officer
VERIDAN WEALTH LLC 1742 WILLAMETTE FALLS DR. WEST LINN, OR 97068 www.veridanwealth.com
ITEM 2: EDUCATIONAL BACKGROUND & BUSINESS EXPERIENCE
Laura Consuelo Steagall-Cissell
Year of Birth: 1965
Educational Background
• 1986 Trinity University; Bachelor of Arts in Economics
Business Background
• 05/2024 - Present
• 06/2023 - 05/2024
Veridan Wealth LLC; Managing Partner, CEO, CFP®
Ameriprise Financial Advisors, Inc.; Registered Representative
Exams, Licenses & Other Professional Designations
• 2019 Accredited Portfolio Management Advisor (APMA®)
• 2018 Securities Industry Essentials (SIE) Examination
• 2013 CERTIFIED FINANCIAL PLANNER™, CFP®
• 2003 Series 7 & Series 66 Examinations
Accredited Portfolio Management Advisor (APMA®)
Individuals who hold the APMA® designation have completed a course of study encompassing client
assessment and suitability, risk/return, investment objectives, bond and equity portfolios, modern
portfolio theory and investor psychology. Students have hands-on practice in analyzing investment
policy statements, building portfolios, and making asset allocation decisions including sell, hold, and
buy decisions within a client’s portfolio. Additionally, individuals must pass an end-of-course
examination that tests their ability to synthesize complex concepts and apply theoretical concepts to
real-life situations. All designees have agreed to adhere to Standards of Professional Conduct and are
subject to a disciplinary process. Designees renew their designation every 2 years by completing 16
hours of continuing education, reaffirming adherence to the Standards of Professional Conduct and
complying with self-disclosure requirements.
CERTIFIED FINANCIAL PLANNER™, CFP®
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL
PLANNER® Professional or a CFP® Professional, and I may use these and the other certification marks
(the “CFP Board Certification Marks”) that Certified Financial Planner Board of Standards Center for
Financial Planning, Inc. has licensed to CFP Board in the United States. The CFP® certification is
voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.cfp.net
CFP® Professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® Professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board has
determined are necessary for the competent and professional delivery of financial planning
services, as well as a comprehensive financial plan development capstone course. A candidate
may satisfy some of the coursework requirement through other qualifying credentials. CFP Board
implemented the bachelor’s degree or higher requirement in 2007 and the financial planning
development capstone course requirement in March 2012. Therefore, a CFP® Professional who
first became certified before those dates may not have earned a bachelor’s or higher degree or
completed a financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
Page 26
Veridan Wealth LLC ADV Part 2B Brochure Supplement Steagall 5/25
• Experience – Complete 6,000 hours of Professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® Professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board.
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in
the best interests of the Client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® Professional who does not abide by this commitment,
but CFP Board does not guarantee a CFP® Professional’s service. A Client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
Client.
• Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
ITEM 3: DISCIPLINARY INFORMATION
There are no legal or disciplinary events material to your evaluation of Ms. Steagall.
ITEM 4: OTHER BUSINESS ACTIVITIES
Ms. Steagall has nothing to disclose in this regard.
ITEM 5: ADDITIONAL COMPENSATION
Ms. Steagall does not receive any other economic benefit for providing advisory services in addition to
advisory fees.
ITEM 6: SUPERVISION
Patrick Haley is a principal of Veridan Wealth LLC and as such supervises and monitors Ms. Steagall’s
activities on a regular basis to ensure compliance with our firm’s Code of Ethics. Please contact Mr.
Haley if you have any questions about Ms. Steagall’s brochure supplement at 503.946.9733.
Page 27
Veridan Wealth LLC ADV Part 2B Brochure Supplement Steagall 5/25
FORM ADV PART 2 B
BROCHURE SUPPLEMENT
FOR DUSTIN J. FADENRECHT
OCTOBER 9, 2025
ITEM 1: COVER PAGE
This brochure supplement provides information about Mr. Fadenrecht that supplements our
brochure. You should have received a copy of that brochure. Please contact Laura Steagall
if you did not receive Veridan Wealth LLC’s brochure or if you have any questions about the
contents of this supplement. Additional information about Mr. Fadenrecht is available on the
SEC’s website at www.adviserinfo.sec.gov by searching CRD #6463834.
Firm Contact: Laura Steagall | Chief Compliance Officer
VERIDAN WEALTH LLC 1742 WILLAMETTE FALLS DR. WEST LINN, OR 97068 www.veridanwealth.com
ITEM 2: EDUCATIONAL BACKGROUND & BUSINESS EXPERIENCE
Dustin James Fadenrecht
Year of Birth: 1990
Educational Background
• 2014 Western Oregon University; Bachelor of Science in Political Science
Business Background
• 05/2024 - Present
• 05/2022 - 05/2024
• 07/2017 - 05/2022
Veridan Wealth LLC; Advisor
Ameriprise Financial Advisors, Inc.; Registered Representative
Key Bank; Branch Manager
Exams, Licenses & Other Professional Designations
2023 CERTIFIED FINANCIAL PLANNER™, CFP®
•
2022 Series 7 & Series 66 Examinations
•
2022 Health, Life, Variable Insurance License
•
2022 Securities Industry Essentials (SIE) Examination
•
CERTIFIED FINANCIAL PLANNER™, CFP®
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL
PLANNER® Professional or a CFP® Professional, and I may use these and the other certification marks
(the “CFP Board Certification Marks”) that Certified Financial Planner Board of Standards Center for
Financial Planning, Inc. has licensed to CFP Board in the United States. The CFP® certification is
voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.cfp.net
CFP® Professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® Professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board has
determined are necessary for the competent and professional delivery of financial planning
services, as well as a comprehensive financial plan development capstone course. A candidate
may satisfy some of the coursework requirement through other qualifying credentials. CFP Board
implemented the bachelor’s degree or higher requirement in 2007 and the financial planning
development capstone course requirement in March 2012. Therefore, a CFP® Professional who
first became certified before those dates may not have earned a bachelor’s or higher degree or
completed a financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of Professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® Professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board.
Page 29
Veridan Wealth LLC ADV Part 2B Brochure Supplement Fadenrecht 5/25
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in
the best interests of the Client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® Professional who does not abide by this commitment,
but CFP Board does not guarantee a CFP® Professional’s service. A Client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
Client.
• Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
ITEM 3: DISCIPLINARY INFORMATION
Mr. Fadenrecht was involved in a compromise with a creditor which was satisfied on 12/04/2018. For
additional information please search CRD #6463834 at www.adviserinfo.sec.gov.
ITEM 4: OTHER BUSINESS ACTIVITIES
Mr. Fadenrecht is a licensed insurance agent/broker. He will not, however, be offering insurance
products nor will he receive customary fees as a result of insurance sales.
ITEM 5: ADDITIONAL COMPENSATION
Mr. Fadenrecht does not receive any other economic benefit for providing advisory services in addition
to advisory fees.
ITEM 6: SUPERVISION
Laura Steagall, principal and Chief Compliance Officer of Veridan Wealth LLC, supervises and monitors
Mr. Fadenrecht’s activities on a regular basis to ensure compliance with our firm’s Code of Ethics.
Please contact Ms. Steagall if you have any questions about Mr. Fadenrecht’s brochure supplement at
503.946.9733.
Page 30
Veridan Wealth LLC ADV Part 2B Brochure Supplement Fadenrecht 5/25
FORM ADV PART 2 B
BROCHURE SUPPLEMENT
FOR MELODY RICE
OCTOBER 9, 2025
ITEM 1: COVER PAGE
This brochure supplement provides information about Ms. Rice that supplements our
brochure. You should have received a copy of that brochure. Please contact Laura Steagall
if you did not receive Veridan Wealth LLC’s brochure or if you have any questions about the
contents of this supplement. Additional information about Ms. Rice is available on the SEC’s
website at www.adviserinfo.sec.gov by searching CRD #4576732.
Firm Contact: Laura Steagall | Chief Compliance Officer
VERIDAN WEALTH LLC 1742 WILLAMETTE FALLS DR. WEST LINN, OR 97068 www.veridanwealth.com
ITEM 2: EDUCATIONAL BACKGROUND & BUSINESS EXPERIENCE
Melody Kay Rice
Year of Birth: 1973
Educational Background
• 2000 Attended Clackamas Community College
Business Background
• 05/2024 - Present
• 11/2007 - 05/2024
Veridan Wealth LLC; Senior Client Service Specialist
Ameriprise Financial Services, LLC; Paraplanner and Registered Representative
Exams, Licenses & Other Professional Designations
•
•
•
2018 Securities Industry Essentials (SIE) Examination
2007 Series 7 and Series 66 Examinations
2007 Oregon Insurance License
ITEM 3: DISCIPLINARY INFORMATION
There are no legal or disciplinary events material to your evaluation of Ms. Rice.
ITEM 4: OTHER BUSINESS ACTIVITIES
Ms. Rice does not have any other business activities.
ITEM 5: ADDITIONAL COMPENSATION
Ms. Rice does not receive any other economic benefit for providing advisory services in addition to
advisory fees.
ITEM 6: SUPERVISION
Laura Steagall, a principal and Chief Compliance Officer of Veridan Wealth LLC, supervises and
monitors Ms. Rice’s activities on a regular basis to ensure compliance with our firm’s Code of Ethics.
Please contact Ms. Steagall if you have any questions about Ms. Rice’s brochure supplement at
503.946.9733.
Page 32
Veridan Wealth LLC ADV Part 2B Brochure Supplement Rice 5/25