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Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
March 2026
Veridian Capital Partners
7101 Guilford Drive, Suite 104
Frederick, MD 21704
Firm Contact:
Brian Runkles
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of Frederick Financial Consultants,
LLC dba Veridian Capital Partners. If clients have any questions about the contents of this brochure, please contact us at
(301) 228-9300. The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any State Securities Authority. Additional information about our firm is also available on the
SEC’s website at www.adviserinfo.sec.gov by searching CRD #314290.
Please note that the use of the term “registered investment adviser” and description of our firm and/or our associates as
“registered” does not imply a certain level of skill or training. Clients are encouraged to review this Brochure and
Brochure Supplements for our firm’s associates who advise clients for more information on the qualifications of our firm
and our employees.
Item 2: Material Changes
Veridian Capital Partners is required to notify clients of any information that has changed since the last annual update of
the Firm Brochure (“Brochure”) that may be important to them. Clients can request a full copy of our Brochure or contact
us with any questions that they may have about the changes.
Since our most recent annual amendment filing on March 10, 2025, our firm has no material changes to disclose.
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Veridian Capital Partners
Item 3: Table of Contents
Item 1: Cover Page ................................................................................................................................. 1
Item 2: Material Changes ...................................................................................................................... 2
Item 3: Table of Contents ...................................................................................................................... 3
Item 4: Advisory Business ..................................................................................................................... 4
Item 5: Fees & Compensation .............................................................................................................. 6
Item 6: Performance-Based Fees & Side-By-Side Management ............................................... 7
Item 7: Types of Clients & Account Requirements ........................................................................ 7
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ......................................... 7
Item 9: Disciplinary Information ....................................................................................................... 15
Item 10: Other Financial Industry Activities & Affiliations ....................................................... 15
Item 11: Code of Ethics, Participation or Interest in ................................................................... 15
Item 12: Brokerage Practices ............................................................................................................. 16
Item 13: Review of Accounts or Financial Plans ........................................................................... 19
Item 14: Client Referrals & Other Compensation ........................................................................ 20
Item 15: Custody ................................................................................................................................... 20
Item 16: Investment Discretion ......................................................................................................... 21
Item 17: Voting Client Securities ...................................................................................................... 21
Item 18: Financial Information .......................................................................................................... 21
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Veridian Capital Partners
Item 4: Advisory Business
Our firm is dedicated to providing individuals and other types of clients with a wide array of investment advisory
services. Our firm is a limited liability company formed under the laws of the State of Maryland in 2021 and has been in
business as an investment adviser since 2021. Our firm is owned by Brian Runkles, Chandru Ramachandran and Brian
Williamson respectively through Diversified Business Associates, Brian L Runkles Inc. and Williamson Wealth Advisors.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment transactions,
compensation and any other matters related to investment decisions made by our firm or its representatives. As a
fiduciary, it is our duty to always act in the client’s best interest. This is accomplished in part by knowing our client. Our
firm has established a service-oriented advisory practice with open lines of communication for many different types of
clients to help meet their financial goals while remaining sensitive to risk tolerance and time horizons. Working with
clients to understand their investment objectives while educating them about our process, facilitates the kind of working
relationship we value.
Types of Advisory Services Offered
Wrap Asset Management:
Please refer to our Part 2A, Appendix 1 (“Wrap Fee Program Brochure”) for more information regarding our Wrap Asset
Management service offering.
Wrap Comprehensive Portfolio Management:
Please refer to the Wrap Fee Program Brochure for more information regarding our Wrap Comprehensive Portfolio
Management service offering.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the management of
financial resources based upon an analysis of current situation, goals, and objectives. These engagements can be a
onetime plan, or a recurring planning engagement. Financial planning services will typically involve preparing a financial
plan or rendering a financial consultation for clients based on the client’s financial goals and objectives. This planning
or consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable Planning,
Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study, Corporate Structure, Real Estate
Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit Evaluation, or Business and Personal Financial
Planning.
Written financial plans or financial consultations rendered to clients usually include general recommendations for a
course of activity or specific actions to be taken by the clients. Implementation of the recommendations will be at the
discretion of the client. Our firm provides clients with a summary of their financial situation, and observations for financial
planning engagements. Financial consultations are not typically accompanied by a written summary of observations and
recommendations, as the process is less formal than the planning service. Assuming that all the information and
documents requested from the client are provided promptly, plans or consultations are typically completed within 6
months of the client signing a contract with our firm.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing basis. Generally, such
consulting services consist of assisting employer plan sponsors in establishing, monitoring and reviewing their
company's participant-directed retirement plan. As the needs of the plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a statement that
summarizes the investment goals and objectives along with the broad strategies to be employed to meet the
objectives.
•
Investment Options – Our firm will work with the Plan Sponsor to evaluate existing investment options and
make recommendations for appropriate changes.
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Veridian Capital Partners
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation models to aid
Participants in developing strategies to meet their investment objectives, time horizon, financial situation and
tolerance for risk.
• Discretionary Trading - If granted discretionary authority, Adviser will have full power and authority to direct
the Custodian or such other service provider that directs or exercises your trades to buy, sell, exchange, convert,
and otherwise effect transactions in any stocks, bonds, mutual funds and other securities in accordance with the
Plan’s investment policy statement or guidelines established by the Plan trustee.
•
Investment Monitoring – Our firm will monitor the performance of the investments and notify the client in the
event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants about their retirement
plan offerings, different investment options, and general guidance on allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services with respect to the
following types of assets: employer securities, real estate (excluding real estate funds and publicly traded REITS),
participant loans, non-publicly traded securities or assets, other illiquid investments, or brokerage window programs
(collectively, “Excluded Assets”). All retirement plan consulting services shall be in compliance with the applicable state
laws regulating retirement consulting services. This applies to client accounts that are retirement or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If the
client accounts are part of a Plan, and our firm accepts appointment to provide services to such accounts, our firm
acknowledges its fiduciary standard within the meaning of Section 3(21) or 3(38) of ERISA as designated by the
Retirement Plan Consulting Agreement with respect to the provision of services described therein.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Wrap Asset Management and Wrap Comprehensive Portfolio
Management clients. General investment advice will be offered to our Financial Planning & Consulting and Retirement
Plan Consulting clients.
Each Wrap Asset Management and Wrap Comprehensive Portfolio Management client may place reasonable restrictions
on the types of investments to be held in the portfolio. Restrictions on investments in certain securities or types of securities
may not be possible due to the level of difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our firm offers and sponsors a wrap fee program. Wrap Asset Management and Wrap Comprehensive Portfolio
Management services are only offered through wrapped accounts, which are managed on an individualized basis
according to the client’s investment objectives, financial goals, risk tolerance, etc. Please see our Part 2A, Appendix 1
(the “Wrap Fee Program Brochure”) for more information.
Regulatory Assets Under Management
As of December 31, 2025 our firm manages $ 551,065,850 on a discretionary basis.
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Veridian Capital Partners
Item 5: Fees & Compensation
Compensation for Our Advisory Services
Wrap Asset Management:
Please see our Wrap Fee Program Brochure for information regarding our fees and compensation for Wrap Asset
Management services.
Wrap Comprehensive Portfolio Management:
Please see our Wrap Fee Program Brochure for information regarding our fees and compensation for Wrap
Comprehensive Portfolio Management services.
Financial Planning & Consulting:
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The total estimated fee, as
well as the ultimate fee charged, is based on the scope and complexity of our engagement with the client. The maximum
hourly fee to be charged will not exceed $400. Flat fees range from $500 to $10,000. The maximum asset-based fee for
this service will not exceed 0.50% of assets managed. We also offer this service on a recuring basis charged a flat, or
percent managed. Recurring fees will not exceed $10,000 nor represent a fee of more than 0.50% of the client’s assets
under management. Our firm requires full payment of the ultimate planning or consulting fee at the time of signing a
consulting agreement with our firm, or once annually for our recuring planning clients. Our firm will not require a retainer
exceeding $1,200 when services cannot be rendered within 6 months.
Retirement Plan Consulting:
Our firm charges a fee based on the percentage of Plan assets under management for Retirement Plan Consulting
services. The total estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. Fees based on a percentage of managed Plan assets will not exceed 1.00%. The fee-paying
arrangements will be determined on a case-by-case basis and will be detailed in the signed consulting agreement.
Other Types of Fees & Expenses
Non-Wrap Clients will incur transaction fees for trades executed by their chosen custodian, based on a individual
transaction charges. These transaction fees are separate from our firm’s advisory fees and will be disclosed by the chosen
custodian. Fidelity Brokerage Services (“Fidelity”) eliminated transaction fees for U.S. listed equities and exchange
traded funds for clients who opt into electronic delivery of statements or maintain at least $1 million in assets at Fidelity.
Clients who do not meet either criteria will be subject to transaction fees charged by Fidelity for U.S. listed equities and
exchange traded funds. Charles Schwab & Co., Inc. (“Schwab”), does not charge transaction fees for U.S. listed equities
and exchange traded funds
Clients may also pay holdings charges imposed by the chosen custodian for certain investments, charges imposed
directly by a mutual fund, index fund, or exchange traded fund, which shall be disclosed in the fund’s prospectus (e.g.,
fund management fees, distribution fees, surrender charges, variable annuity fees, IRA and qualified retirement plan
fees, mark-ups and mark-downs, spreads paid to market makers, fees for trades executed away from custodian, wire
transfer fees and other fees and taxes on brokerage accounts and securities transactions). Our firm does not receive a
portion of these fees.
Wrap clients will not incur transaction costs for trades by their chosen custodian. More information about this can be
found in our separate Wrap Fee Program Brochure.
Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Wrap Asset Management or Wrap
Comprehensive Portfolio Management services in writing at any time. Upon notice of termination pro-rata advisory fees
for services rendered to the point of termination will be charged. If advisory fees cannot be deducted, our firm will send
an invoice for due advisory fees to the client.
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Veridian Capital Partners
Financial Planning & Consulting clients may terminate their agreement at any time before the delivery of a financial plan
by providing written notice. For purposes of calculating refunds, all work performed by us up to the point of termination
shall be calculated at the hourly fee currently in effect. Clients will receive a pro-rata refund of unearned fees based on
the time and effort expended by our firm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing written notice to the
other party. Full refunds will only be made in cases where cancellation occurs within 5 business days of signing an
agreement. After 5 business days from initial signing, either party must provide the other party 30 days written notice to
terminate billing. Billing will terminate 30 days after receipt of termination notice. Clients will be charged on a pro-rata
basis, which takes into account work completed by our firm on behalf of the client. Clients will incur charges for bona
fide advisory services rendered up to the point of termination (determined as 30 days from receipt of said written notice)
and such fees will be due and payable.
Commissionable Securities Sales
Representatives of our firm are registered representatives of Purshe Kaplan Sterling Investments, Inc. (“PKS”), member
FINRA/SIPC. As such they are able to accept compensation for the sale of securities or other investment products,
including distribution or service (“trail”) fees. Clients should be aware that the practice of accepting commissions for the
sale of securities presents a conflict of interest and gives our firm and/or our representatives an incentive to recommend
investment products based on the compensation received. Our firm generally addresses commissionable sales conflicts
that arise when explaining to clients these sales create an incentive to recommend based on the compensation to be
earned and/or when recommending commissionable mutual funds, explaining that “no-load” funds are also available.
Our firm does not prohibit clients from purchasing recommended investment products through other unaffiliated
brokers or agents.
Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees.
Item 7: Types of Clients & Account Requirements
Our firm has the following types of clients:
•
Individuals and High Net Worth Individuals;
• Trusts, Estates or Charitable Organizations;
• Corporations, Limited Liability Companies and/or Other Business Types
Additionally, clients who opt into electronic delivery of statements or maintain at least $1 million in assets at Fidelity will
not be charged transaction fees for U.S. listed equities and exchange traded funds.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing client assets:
Charting: In this type of technical analysis, our firm reviews charts of market and security activity in an attempt to identify
when the market is moving up or down and to predict how long the trend may last and when that trend might reverse.
Qualitative Analysis: A securities analysis that uses subjective judgment based on unquantifiable information, such as
management expertise, industry cycles, strength of research and development, and labor relations. Qualitative analysis
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Veridian Capital Partners
contrasts with quantitative analysis, which focuses on numbers that can be found on reports such as balance sheets. The
two techniques, however, will often be used together in order to examine a company's operations and evaluate its
potential as an investment opportunity. Qualitative analysis deals with intangible, inexact concerns that belong to the
social and experiential realm rather than the mathematical one. This approach depends on the kind of intelligence that
machines (currently) lack, since things like positive associations with a brand, management trustworthiness, customer
satisfaction, competitive advantage and cultural shifts are difficult, arguably impossible, to capture with numerical inputs.
A risk in using qualitative analysis is that subjective judgment may prove incorrect.
Quantitative Analysis: The use of models, or algorithms, to evaluate assets for investment. The process usually consists
of searching vast databases for patterns, such as correlations among liquid assets or price-movement patterns (trend
following or mean reversion). The resulting strategies may involve high-frequency trading. The results of the analysis are
taken into consideration in the decision to buy or sell securities and in the management of portfolio characteristics. A
risk in using quantitative analysis is that the methods or models used may be based on assumptions that prove to be
incorrect.
Sector Analysis: Sector analysis involves identification and analysis of various industries or economic sectors that are
likely to exhibit superior performance. Academic studies indicate that the health of a stock's sector is as important as the
performance of the individual stock itself. In other words, even the best stock located in a weak sector will often perform
poorly because that sector is out of favor. Each industry has differences in terms of its customer base, market share
among firms, industry growth, competition, regulation and business cycles. Learning how the industry operates provides
a deeper understanding of a company's financial health. One method of analyzing a company's growth potential is
examining whether the amount of customers in the overall market is expected to grow. In some markets, there is zero
or negative growth, a factor demanding careful consideration. Additionally, market analysts recommend that investors
should monitor sectors that are nearing the bottom of performance rankings for possible signs of an impending
turnaround.
Technical Analysis: A security analysis methodology for forecasting the direction of prices through the study of past
market data, primarily price and volume. A fundamental principle of technical analysis is that a market's price reflects all
relevant information, so their analysis looks at the history of a security's trading pattern rather than external drivers such
as economic, fundamental and news events. Therefore, price action tends to repeat itself due to investors collectively
tending toward patterned behavior – hence technical analysis focuses on identifiable trends and conditions. Technical
analysts also widely use market indicators of many sorts, some of which are mathematical transformations of price, often
including up and down volume, advance/decline data and other inputs. These indicators are used to help assess
whether an asset is trending, and if it is, the probability of its direction and of continuation. Technicians also look for
relationships between price/volume indices and market indicators. Technical analysis employs models and trading rules
based on price and volume transformations, such as the relative strength index, moving averages, regressions, inter-
market and intra-market price correlations, business cycles, stock market cycles or, classically, through recognition of
chart patterns. Technical analysis is widely used among traders and financial professionals and is very often used by
active day traders, market makers and pit traders. The risk associated with this type of analysis is that analysts use
subjective judgment to decide which pattern(s) a particular instrument reflects at a given time and what the
interpretation of that pattern should be.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are appropriate to the needs
of the client and consistent with the client's investment objectives, risk tolerance, and time horizons, among other
considerations:
Asset Allocation: The implementation of an investment strategy that attempts to balance risk versus reward by adjusting
the percentage of each asset in an investment portfolio according to the investor's risk tolerance, goals and investment
time frame. Asset allocation is based on the principle that different assets perform differently in different market and
economic conditions. A fundamental justification for asset allocation is the notion that different asset classes offer returns
that are not perfectly correlated; hence diversification reduces the overall risk in terms of the variability of returns for a
given level of expected return. Although risk is reduced as long as correlations are not perfect, it is typically forecast
(wholly or in part) based on statistical relationships (like correlation and variance) that existed over some past period.
Expectations for return are often derived in the same way.
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An asset class is a group of economic resources sharing similar characteristics, such as riskiness and return. There are
many types of assets that may or may not be included in an asset allocation strategy. The "traditional" asset classes are
stocks (value, dividend, growth, or sector-specific [or a "blend" of any two or more of the preceding]; large-cap versus
mid-cap, small-cap or micro-cap; domestic, foreign [developed], emerging or frontier markets), bonds (fixed income
securities more generally: investment-grade or junk [high-yield]; government or corporate; short-term, intermediate,
long-term; domestic, foreign, emerging markets), and cash or cash equivalents. Allocation among these three provides
a starting point. Usually included are hybrid instruments such as convertible bonds and preferred stocks, counting as a
mixture of bonds and stocks. Other alternative assets that may be considered include: commodities: precious metals,
nonferrous metals, agriculture, energy, others.; Commercial or residential real estate (also REITs); Collectibles such as
art, coins, or stamps; insurance products (annuity, life settlements, catastrophe bonds, personal life insurance products,
etc.); derivatives such as long-short or market neutral strategies, options, collateralized debt, and futures; foreign
currency; venture capital; private equity; and/or distressed securities.
There are several types of asset allocation strategies based on investment goals, risk tolerance, time frames and
diversification. The most common forms of asset allocation are: strategic, dynamic, tactical, and core-satellite.
• Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an asset mix that seeks to
provide the optimal balance between expected risk and return for a long-term investment horizon. Generally
speaking, strategic asset allocation strategies are agnostic to economic environments, i.e., they do not change
their allocation postures relative to changing market or economic conditions.
• Dynamic Asset Allocation: Dynamic asset allocation is similar to strategic asset allocation in that portfolios are
built by allocating to an asset mix that seeks to provide the optimal balance between expected risk and return
for a long-term investment horizon. Like strategic allocation strategies, dynamic strategies largely retain
exposure to their original asset classes; however, unlike strategic strategies, dynamic asset allocation portfolios
will adjust their postures over time relative to changes in the economic environment.
• Tactical Asset Allocation: Tactical asset allocation is a strategy in which an investor takes a more active approach
that tries to position a portfolio into those assets, sectors, or individual stocks that show the most potential for
perceived gains. While an original asset mix is formulated much like strategic and dynamic portfolio, tactical
strategies are often traded more actively and are free to move entirely in and out of their core asset classes
• Core-Satellite Asset Allocation: Core-Satellite allocation strategies generally contain a 'core' strategic element
making up the most significant portion of the portfolio, while applying a dynamic or tactical 'satellite' strategy
that makes up a smaller part of the portfolio. In this way, core-satellite allocation strategies are a hybrid of the
strategic and dynamic/tactical allocation strategies mentioned above.
Fixed Income: Fixed income is a type of investing or budgeting style for which real return rates or periodic income is
received at regular intervals and at reasonably predictable levels. Fixed-income investors are typically retired individuals
who rely on their investments to provide a regular, stable income stream. This demographic tends to invest heavily in
fixed-income investments because of the reliable returns they offer. Fixed-income investors who live on set amounts of
periodically paid income face the risk of inflation eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments, corporate bonds, asset-
backed securities, municipal bonds and international bonds. The primary risk associated with fixed-income investments
is the borrower defaulting on his payment. Other considerations include exchange rate risk for international bonds and
interest rate risk for longer-dated securities. The most common type of fixed-income security is a bond. Bonds are issued
by federal governments, local municipalities and major corporations. Fixed-income securities are recommended for
investors seeking a diverse portfolio; however, the percentage of the portfolio dedicated to fixed income depends on
your own personal investment style. There is also an opportunity to diversify the fixed-income component of a portfolio.
Riskier fixed-income products, such as junk bonds and longer-dated products, should comprise a lower percentage of
your overall portfolio.
The interest payment on fixed-income securities is considered regular income and is determined based on the
creditworthiness of the borrower and current market rates. In general, bonds and fixed-income securities with longer-
dated maturities pay a higher rate, also referred to as the coupon rate, because they are considered riskier. The longer
the security is on the market, the more time it has to lose its value and/or default. At the end of the bond term, or at bond
maturity, the borrower returns the amount borrowed, also referred to as the principal or par value.
Long-Term Purchases: Our firm may buy securities for your account and hold them for a relatively long time (more than
a year) in anticipation that the security’s value will appreciate over a long horizon. The risk of this strategy is that our firm
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could miss out on potential short-term gains that could have been profitable to your account, or it’s possible that the
security’s value may decline sharply before our firm makes a decision to sell.
Margin Transactions: Our firm may purchase stocks, mutual funds, and/or other securities for your portfolio with money
borrowed from your brokerage account. This allows you to purchase more stock than you would be able to with your
available cash and allows us to purchase stock without selling other holdings. Margin accounts and transactions are risky
and not necessarily appropriate for every client. The potential risks associated with these transactions are (1) You can
lose more funds than are deposited into the margin account; (2) the forced sale of securities or other assets in your
account; (3) the sale of securities or other assets without contacting you; and (4) you may not be entitled to choose which
securities or other assets in your account(s) are liquidated or sold to meet a margin call.
Short-Term Purchases: When utilizing this strategy, our firm may also purchase securities with the idea of selling them
within a relatively short time (typically a year or less). Our firm does this in an attempt to take advantage of conditions
that our firm believes will soon result in a price swing in the securities our firm purchase.
Preferred Securities
Alternative Investments: Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”), Business
Development Companies (“BDCs”), and other alternative investments involve a high degree of risk and can be illiquid
due to restrictions on transfer and lack of a secondary trading market. They can be highly leveraged, speculative and
volatile, and an investor could lose all or a substantial amount of an investment. Alternative investments may lack
transparency as to share price, valuation and portfolio holdings. Complex tax structures often result in delayed tax
reporting. Compared to mutual funds, hedge funds and commodity pools are subject to less regulation and often
charge higher fees. Alternative investment managers typically exercise broad investment discretion and may apply
similar strategies across multiple investment vehicles, resulting in less diversification.
Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars or highly liquid
short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and commercial papers. Generally,
these assets are considered nonproductive and will be exposed to inflation risk and considerable opportunity cost risk.
Investments in cash and cash equivalents will generally return less than the advisory fee charged by our firm. Our firm
may recommend cash and cash equivalents as part of our clients’ asset allocation when deemed appropriate and in their
best interest. Our firm considers cash and cash equivalents to be an asset class. Therefore, our firm assess an advisory
fee on cash and cash equivalents unless indicated otherwise in writing.
Debt Securities (Bonds): Issuers use debt securities to borrow money. Generally, issuers pay investors periodic interest
and repay the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively,
investors can purchase other debt securities, such as zero coupon bonds, which do not pay current interest, but rather
are priced at a discount from their face values and their values accrete over time to face value at maturity. The market
prices of debt securities fluctuate depending on such factors as interest rates, credit quality, and maturity. In general,
market prices of debt securities decline when interest rates rise and increase when interest rates fall. Bonds with longer
rates of maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are declining, investors have to
reinvest their interest income and any return of principal, whether scheduled or unscheduled, at lower prevailing rates.;
(b) Inflation causes tomorrow’s dollar to be worth less than today’s; in other words, it reduces the purchasing power of
a bond investor’s future interest payments and principal, collectively known as “cash flows.” Inflation also leads to higher
interest rates, which in turn leads to lower bond prices.; (c) Debt securities may be sensitive to economic changes,
political and corporate developments, and interest rate changes. Investors can also expect periods of economic change
and uncertainty, which can result in increased volatility of market prices and yields of certain debt securities. For
example, prices of these securities can be affected by financial contracts held by the issuer or third parties (such as
derivatives) relating to the security or other assets or indices. (d) Debt securities may contain redemption or call
provisions entitling their issuers to redeem them at a specified price on a date prior to maturity. If an issuer exercises
these provisions in a lower interest rate market, the account would have to replace the security with a lower yielding
security, resulting in decreased income to investors. Usually, a bond is called at or close to par value. This subjects
investors that paid a premium for their bond risk of lost principal. In reality, prices of callable bonds are unlikely to move
much above the call price if lower interest rates make the bond likely to be called.; (e) If the issuer of a debt security
defaults on its obligations to pay interest or principal or is the subject of bankruptcy proceedings, the account may incur
losses or expenses in seeking recovery of amounts owed to it.; (f) There may be little trading in the secondary market for
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Veridian Capital Partners
particular debt securities, which may affect adversely the account's ability to value accurately or dispose of such debt
securities. Adverse publicity and investor perceptions, whether or not based on fundamental analysis, may decrease the
value and/or liquidity of debt securities.
Our firm attempts to reduce the risks described above through diversification of the client’s portfolio and by credit
analysis of each issuer, as well as by monitoring broad economic trends and corporate and legislative developments,
but there can be no assurance that our firm will be successful in doing so. Credit ratings for debt securities provided by
rating agencies reflect an evaluation of the safety of principal and interest payments, not market value risk. The rating of
an issuer is a rating agency's view of past and future potential developments related to the issuer and may not necessarily
reflect actual outcomes. There can be a lag between the time of developments relating to an issuer and the time a rating
is assigned and updated.
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end fund or unit
investment trust) whose primary objective is to achieve the same return as a particular market index. The vast majority
of ETFs are designed to track an index, so their performance is close to that of an index mutual fund, but they are not
exact duplicates. A tracking error, or the difference between the returns of a fund and the returns of the index, can arise
due to differences in composition, management fees, expenses, and handling of dividends. ETFs benefit from
continuous pricing; they can be bought and sold on a stock exchange throughout the trading day. Because ETFs trade
like stocks, you can place orders just like with individual stocks - such as limit orders, good-until-canceled orders, stop
loss orders etc. They can also be sold short. Traditional mutual funds are bought and redeemed based on their net asset
values (“NAV”) at the end of the day. ETFs are bought and sold at the market prices on the exchanges, which resemble
the underlying NAV but are independent of it. However, arbitrageurs will ensure that ETF prices are kept very close to
the NAV of the underlying securities. Although an investor can buy as few as one share of an ETF, most buy in board
lots. Anything bought in less than a board lot will increase the cost to the investor. Anyone can buy any ETF no matter
where in the world it trades. This provides a benefit over mutual funds, which generally can only be bought in the country
in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional mutual funds. The
passive nature of index investing, reduced marketing, and distribution and accounting expenses all contribute to the
lower fees. However, individual investors must pay a brokerage commission to purchase and sell ETF shares; for those
investors who trade frequently, this can significantly increase the cost of investing in ETFs. That said, with the advent of
low-cost brokerage fees, small or frequent purchases of ETFs are becoming more cost efficient.
Equity Securities: Equity securities represent an ownership position in a company. Equity securities typically consist of
common stocks. The prices of equity securities fluctuate based on, among other things, events specific to their issuers
and market, economic and other conditions. For example, prices of these securities can be affected by financial contracts
held by the issuer or third parties (such as derivatives) relating to the security or other assets or indices. There may be
little trading in the secondary market for particular equity securities, which may adversely affect our firm 's ability to value
accurately or dispose of such equity securities. Adverse publicity and investor perceptions, whether or not based on
fundamental analysis, may decrease the value and/or liquidity of equity securities. Investing in smaller companies may
pose additional risks as it is often more difficult to value or dispose of small company stocks, more difficult to obtain
information about smaller companies, and the prices of their stocks may be more volatile than stocks of larger, more
established companies. Clients should have a long-term perspective and, for example, be able to tolerate potentially
sharp declines in value.
Mutual Funds: A mutual fund is a company that pools money from many investors and invests that money in a variety
of differing security types based on the objectives of the fund. The portfolio of the fund consists of the combined
holdings it owns. Each share represents an investor’s proportionate ownership of the fund’s holdings and the income
those holdings generate. The price that investors pay for mutual fund shares are the fund’s per share net asset value
(“NAV”) plus any shareholder fees that the fund imposes at the time of purchase (such as sales loads). Investors typically
cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly influence which securities
the fund manager buys and sells or the timing of those trades. With an individual stock, investors can obtain real-time
(or close to real-time) pricing information with relative ease by checking financial websites or by calling a broker or your
investment adviser. Investors can also monitor how a stock’s price changes from hour to hour—or even second to second.
By contrast, with a mutual fund, the price at which an investor purchases or redeems shares will typically depend on the
fund’s NAV, which is calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed by an investment
adviser who researches, selects, and monitors the performance of the securities purchased by the fund; (b) Mutual funds
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Veridian Capital Partners
typically have the benefit of diversification, which is an investing strategy that generally sums up as “Don’t put all your
eggs in one basket.” Spreading investments across a wide range of companies and industry sectors can help lower the
risk if a company or sector fails. Some investors find it easier to achieve diversification through ownership of mutual
funds rather than through ownership of individual stocks or bonds.; (c) Some mutual funds accommodate investors who
do not have a lot of money to invest by setting relatively low dollar amounts for initial purchases, subsequent monthly
purchases, or both.; and (d) At any time, mutual fund investors can readily redeem their shares at the current NAV, less
any fees and charges assessed on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors must pay sales charges,
annual fees, and other expenses regardless of how the fund performs. Depending on the timing of their investment,
investors may also have to pay taxes on any capital gains distributions they receive. This includes instances where the
fund performed poorly after purchasing shares.; (b) Investors typically cannot ascertain the exact make-up of a fund’s
portfolio at any given time, nor can they directly influence which securities the fund manager buys and sells or the timing
of those trades.; and (c) With an individual stock, investors can obtain real-time (or close to real-time) pricing information
with relative ease by checking financial websites or by calling a broker or your investment adviser. Investors can also
monitor how a stock’s price changes from hour to hour—or even second to second. By contrast, with a mutual fund, the
price at which an investor purchases or redeems shares will typically depend on the fund’s NAV, which the fund might
not calculate until many hours after the investor placed the order. In general, mutual funds must calculate their NAV at
least once every business day, typically after the major U.S. exchanges close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year on the dividends
or interest the investor receives. However, the investor will not have to pay any capital gains tax until the investor actually
sells and makes a profit. Mutual funds, however, are different. When an investor buys and holds mutual fund shares, the
investor will owe income tax on any ordinary dividends in the year the investor receives or reinvests them. Moreover, in
addition to owing taxes on any personal capital gains when the investor sells shares, the investor may have to pay taxes
each year on the fund’s capital gains. That is because the law requires mutual funds to distribute capital gains to
shareholders if they sell securities for a profit, and cannot use losses to offset these gains.
Options: An option is a financial derivative that represents a contract sold by one party (the option writer) to another
party (the option holder, or option buyer). The contract offers the buyer the right, but not the obligation, to buy or sell a
security or other financial asset at an agreed-upon price (the strike price) during a certain period of time or on a specific
date (exercise date). Options are extremely versatile securities. Traders use options to speculate, which is a relatively
risky practice, while hedgers use options to reduce the risk of holding an asset. In terms of speculation, option buyers
and writers have conflicting views regarding the outlook on the performance of a:
• Call Option: Call options give the option to buy at certain price, so the buyer would want the stock to go up.
Conversely, the option writer needs to provide the underlying shares in the event that the stock's market price
exceeds the strike due to the contractual obligation. An option writer who sells a call option believes that the
underlying stock's price will drop relative to the option's strike price during the life of the option, as that is how
he will reap maximum profit. This is exactly the opposite outlook of the option buyer. The buyer believes that
the underlying stock will rise; if this happens, the buyer will be able to acquire the stock for a lower price and
then sell it for a profit. However, if the underlying stock does not close above the strike price on the expiration
date, the option buyer would lose the premium paid for the call option.
• Put Option: Put options give the option to sell at a certain price, so the buyer would want the stock to go down.
The opposite is true for put option writers. For example, a put option buyer is bearish on the underlying stock
and believes its market price will fall below the specified strike price on or before a specified date. On the other
hand, an option writer who sells a put option believes the underlying stock's price will increase about a specified
price on or before the expiration date. If the underlying stock's price closes above the specified strike price on
the expiration date, the put option writer's maximum profit is achieved. Conversely, a put option holder would
only benefit from a fall in the underlying stock's price below the strike price. If the underlying stock's price falls
below the strike price, the put option writer is obligated to purchase shares of the underlying stock at the strike
price.
The potential risks associated with these transactions are that (1) all options expire. The closer the option gets to
expiration, the quicker the premium in the option deteriorates; and (2) Prices can move very quickly. Depending on
factors such as time until expiration and the relationship of the stock price to the option’s strike price, small movements
in a stock can translate into big movements in the underlying options.
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Veridian Capital Partners
Private Equity: Private equity is an equity investment into non-public companies. Private equity funds hold illiquid
positions (for which there is no active secondary market) and typically only invest in the equity and debt of target
companies, which are generally taken private and brought under the private equity manager's control. Risks associated
with private equity include:
•
• Funding Risk: The unpredictable timing of cash flows poses funding risks to investors. Commitments are
contractually binding and defaulting on payments results in the loss of private equity partnership interests. This
risk is also commonly referred to as default risk.
Liquidity Risk: The illiquidity of private equity partnership interests exposes investors to asset liquidity risk
associated with selling in the secondary market at a discount on the reported NAV.
• Market Risk: The fluctuation of the market has an impact on the value of the investments held in the portfolio.
• Capital Risk: The realization value of private equity investments can be affected by numerous factors, including
(but not limited to) the quality of the fund manager, equity market exposure, interest rates and foreign exchange.
Structured Products: Structured products are designed to facilitate highly customized risk-return objectives. While
structured products come in many different forms, they typically consist of a debt security that is structured to make
interest and principal payments based upon various assets, rates or formulas. Many structured products include an
embedded derivative component. Structured products may be structured in the form of a security, in which case these
products may receive benefits provided under federal securities law, or they may be cast as derivatives, in which case
they are offered in the over-the-counter market and are subject to no regulation. Investing in structured products
includes significant risks, including valuation, lack of liquidity, price, credit and market risks. The relative lack of liquidity
is due to the highly customized nature of the investment and the fact that the full extent of returns from the complex
performance features is often not realized until maturity. Another risk with structured products is the credit quality of the
issuer. Although the cash flows are derived from other sources, the products themselves are legally considered to be
the issuing financial institution's liabilities. The vast majority of structured products are from high-investment-grade
issuers only. Also, there is a lack of pricing transparency. There is no uniform standard for pricing, making it harder to
compare the net-of-pricing attractiveness of alternative structured product offerings than it is, for instance, to compare
the net expense ratios of different mutual funds or commissions among broker-dealers.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock market may increase
and the account(s) could enjoy a gain, it is also possible that the stock market may decrease, and the account(s) could
suffer a loss. It is important that clients understand the risks associated with investing in the stock market, and that their
assets are appropriately diversified in investments. Clients are encouraged to ask our firm any questions regarding their
risk tolerance.
Description of Material, Significant or Unusual Risks
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that you may lose 100% of
your money. All investments carry some form of risk and the loss of capital is generally a risk for any investment
instrument.
Cash & Cash Equivalent Risk : Cash and cash equivalents generally refer to either United States dollars or highly liquid
short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and commercial papers. Generally,
these assets are considered nonproductive and will be exposed to inflation risk and considerable opportunity cost risk.
Investments in cash and cash equivalents will generally return less than the advisory fee charged by our firm.
Economic Risk: The prevailing economic environment is important to the health of all businesses. Some companies,
however, are more sensitive to changes in the domestic or global economy than others. These types of companies are
often referred to as cyclical businesses. Countries in which a large portion of businesses are in cyclical industries are thus
also very economically sensitive and carry a higher amount of economic risk. If an investment is issued by a party located
in a country that experiences wide swings from an economic standpoint or in situations where certain elements of an
investment instrument are hinged on dealings in such countries, the investment instrument will generally be subject to
a higher level of economic risk.
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and, volatile increases
and decreases in value as market confidence in and perceptions of their issuers change. If you held common stock, or
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Veridian Capital Partners
common stock equivalents, of any given issuer, you would generally be exposed to greater risk than if you held preferred
stocks and debt obligations of the issuer.
ETF & Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional expenses based on your
pro rata share of the ETF’s or mutual fund’s operating expenses, including the potential duplication of management
fees. The risk of owning an ETF or mutual fund generally reflects the risks of owning the underlying securities, the ETF,
or mutual fund holds. Clients will also incur brokerage costs when purchasing ETFs.
Fixed Income Securities Risk: Typically, the values of fixed-income securities change inversely with prevailing interest
rates. Therefore, a fundamental risk of fixed-income securities is interest rate risk, which is the risk that their value will
generally decline as prevailing interest rates rise, which may cause your account value to likewise decrease, and vice
versa. How specific fixed income securities may react to changes in interest rates will depend on the specific
characteristics of each security. Fixed-income securities are also subject to credit risk, prepayment risk, valuation risk,
and liquidity risk. Credit risk is the chance that a bond issuer will fail to pay interest and principal in a timely manner, or
that negative perceptions of the issuer’s ability to make such payments will cause the price of a bond to decline.
Liquidity Risk: Certain assets may not be readily converted into cash or may have a very limited market in which they
trade. This can create a substantial delay in the receipt of proceeds from an investment. Liquidity risk can also result in
unfavorable pricing when exiting (i.e. not being able to quickly get out of an investment before the price drops
significantly) a particular investment and therefore, can have a negative impact on investment returns.
Market Risk: The value of your portfolio may decrease if the value of an individual company or multiple companies in
the portfolio decreases or if our belief about a company’s intrinsic worth is incorrect. Further, regardless of how well
individual companies perform, the value of your portfolio could also decrease if there are deteriorating economic or
market conditions. It is important to understand that the value of your investment may fall, sometimes sharply, in
response to changes in the market, and you could lose money. Investment risks include price risk as may be observed
by a drop in a security’s price due to company specific events (e.g. earnings disappointment or downgrade in the rating
of a bond) or general market risk (e.g. such as a “bear” market when stock values fall in general). For fixed-income
securities, a period of rising interest rates could erode the value of a bond since bond values generally fall as bond yields
go up. Past performance is not a guarantee of future returns.
Options Risk: Options on securities may be subject to greater fluctuations in value than an investment in the underlying
securities. Additionally, options have an expiration date, which makes them “decay” in value over the amount of time
they are held and can expire worthless. Purchasing and writing put and call options are highly specialized activities and
entail greater than ordinary investment risks.
Past Performance: Charting and technical analysis are often used interchangeably. Technical analysis generally
attempts to forecast an investment’s future potential by analyzing its past performance and other related statistics. In
particular, technical analysis often times involves an evaluation of historical pricing and volume of a particular security
for the purpose of forecasting where future price and volume figures may go. As with any investment analysis method,
technical analysis runs the risk of not knowing the future and thus, investors should realize that even the most diligent
and thorough technical analysis cannot predict or guarantee the future performance of any particular investment
instrument or issuer thereof.
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of Deposit, high-grade
commercial paper and/or government backed debt instruments. Ultimately, our firm tries to achieve the highest return
on client cash balances through relatively low-risk conservative investments. In most cases, at least a partial cash balance
will be maintained in a money market account so that our firm may debit advisory fees for our services related to our
Wrap Asset Management and Wrap Comprehensive Portfolio Management services, as applicable.
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Veridian Capital Partners
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business or the integrity of
our management.
Item 10: Other Financial Industry Activities & Affiliations
Representatives of our firm are registered representatives of PKS, member FINRA/SIPC, and licensed insurance agents.
As a result of these transactions, they receive normal and customary commissions. A conflict of interest exists as these
commissionable securities sales create an incentive to recommend products based on the compensation earned. To
mitigate this potential conflict, our firm will act in the client’s best interest.
Item 11: Code of Ethics, Participation or Interest in
Client Transactions & Personal Trading
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material facts and to act solely
in the best interest of each of our clients at all times. Our fiduciary duty is the underlying principle for our firm’s Code of
Ethics, which includes procedures for personal securities transaction and insider trading. Our firm requires all
representatives to conduct business with the highest level of ethical standards and to comply with all federal and state
securities laws at all times. Upon employment with our firm, and at least annually thereafter, all representatives of our firm
will acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and representatives must
conduct business in an honest, ethical, and fair manner and avoid all circumstances that might negatively affect or appear
to affect our duty of complete loyalty to all clients. This disclosure is provided to give all clients a summary of our Code of
Ethics. If a client or a potential client wishes to review our Code of Ethics in its entirety, a copy will be provided promptly
upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the application of a Code of
Ethics with high standards and requires that all such transactions be carried out in a way that does not endanger the interest
of any client. At the same time, our firm also believes that if investment goals are similar for clients and for our representatives,
it is logical, and even desirable, that there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by our representatives
for their personal accounts1. In order to monitor compliance with our personal trading policy, our firm has pre-clearance
requirements and a quarterly securities transaction reporting system for all of our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in which our firm or a
related person has a material financial interest without prior disclosure to the client.
Related persons of our firm may buy or sell securities and other investments that are also recommended to clients. In
order to minimize this conflict of interest, our related persons will place client interests ahead of their own interests and
adhere to our firm’s Code of Ethics, a copy of which is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they buy or sell the same
securities for client accounts. In order to minimize this conflict of interest, our related persons will place client interests ahead
of their own interests and adhere to our firm’s Code of Ethics, a copy of which is available upon request. Further, our related
persons will refrain from buying or selling securities that will be bought or sold in client accounts unless done so after the
client execution or concurrently as a part of a block trade.
1
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Veridian Capital Partners
For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse, his/her minor children
or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our associate controls, including our client
ADV Part 2A – Firm Brochure
accounts which our associate controls and/or a member of his/her household has a direct or indirect beneficial interest in.
Item 12: Brokerage Practices
Selecting a Brokerage Firm
Custodian & Brokers Used
Our firm does not maintain custody of client assets (although our firm may be deemed to have custody of client assets
if give the authority to withdraw assets from client accounts. See Item 15 Custody, below). Client assets must be
maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. Our firm recommends that clients
use the Schwab Advisor Services division of Charles Schwab & Co. Inc. (“Schwab”), a FINRA-registered broker-dealer,
member SIPC, as the qualified custodian. Our firm also has an arrangement with National Financial Services LLC and
Fidelity Brokerage Services LLC (collectively, and together with all affiliates, "Fidelity") (Collectively both Fidelity and
Schwab will be referred to herein as “Custodians”) through which Fidelity provides our firm with "institutional platform
services." The institutional platform services include, among others, brokerage, custody, and other related services.
Fidelity's institutional platform services that assist us in managing and administering clients' accounts include software
and other technology that (i) provide access to client account data (such as trade confirmations and account statements);
(ii) facilitate trade execution and allocate aggregated trade orders for multiple client accounts; (iii) provide research,
pricing and other market data; (iv) facilitate payment of fees from its clients' accounts; and (v) assist with back-office
functions, recordkeeping and client reporting. Our firm is independently owned and operated, and not affiliated with
Custodians.
Custodians will hold client assets in a brokerage account and buy and sell securities when instructed. While our firm
recommends that clients use Custodians as custodian/broker, clients will decide whether to do so and open an account
with Custodians by entering into an account agreement directly with them. Our firm does not open the account. Even
though the account is maintained at Custodians, our firm can still use other brokers to execute trades, as described in
the next paragraph.
How Brokers/Custodians Are Selected
Our firm seeks to recommend a custodian/broker who will hold client assets and execute transactions on terms that are
overall most advantageous when compared to other available providers and their services. A wide range of factors are
considered, including, but not limited to:
•
•
•
combination of transaction execution services along with asset custody services (generally without a separate
fee for custody)
capability to execute, clear and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
• breadth of investment products made available (stocks, bonds, mutual funds, exchange traded funds (ETFs),
etc.)
• availability of investment research and tools that assist in making investment decisions quality of services
•
competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.) and
willingness to negotiate them
reputation, financial strength and stability of the provider
•
• prior service to our firm and our other clients
• availability of other products and services that benefit our firm, as discussed below (see “Products & Services
Available from Custodians”)
Custody & Brokerage Costs
Custodians generally do not charge a separate for custody services, but are compensated by charging commissions or
other fees to clients on trades that are executed or that settle into the Custodians account. For some accounts,
Custodians may charge your account a percentage of the dollar amount of assets in the account in lieu of commissions.
Custodians’ commission rates and/or asset-based fees applicable to client accounts were negotiated based on our firm’s
commitment to maintain a minimum threshold of assets statement equity in accounts at Custodians. This commitment
benefits clients because the overall commission rates and/or asset-based fees paid are lower than they would be if our
firm had not made the commitment. In addition to commissions or asset-based fees, Custodians charges a flat dollar
amount as a “prime broker” or “trade away” fee for each trade that our firm has executed by a different broker-dealer
but where the securities bought or the funds from the securities sold are deposited (settled) into a Custodians account.
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Veridian Capital Partners
These fees are in addition to the commissions or other compensation paid to the executing broker-dealer. Because of
this, in order to minimize client trading costs, our firm has Custodians execute most trades for the accounts.
Products & Services Available from Custodians
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like our firm. They provide
our firm and clients with access to its institutional brokerage – trading, custody, reporting and related services – many of
which are not typically available to Schwab retail customers. Custodians also makes available various support services.
Some of those services help manage or administer our client accounts while others help manage and grow our business.
Custodians’ support services are generally available on an unsolicited basis (our firm does not have to request them)
and at no charge to our firm. The availability of Custodians’ products and services is not based on the provision of
particular investment advice, such as purchasing particular securities for clients.
Products & Services Available from Fidelity
Fidelity may make certain research and brokerage services available at no additional cost to our firm. Research products
and services provided by Fidelity may include: research reports on recommendations or other information about particular
companies or industries; economic surveys, data and analyses; financial publications; portfolio evaluation services; financial
database software and services; computerized news and pricing services; quotation equipment for use in running software
used in investment decision-making; and other products or services that provide lawful and appropriate assistance by
Fidelity to our firm in the performance of our investment decision-making responsibilities. The aforementioned research and
brokerage services qualify for the safe harbor exemption defined in Section 28(e) of the Securities Exchange Act of 1934.
Services that Benefit Clients
Custodians’ institutional brokerage services include access to a broad range of investment products, execution of
securities transactions, and custody of client assets. The investment products available through Custodians include some
to which our firm might not otherwise have access or that would require a significantly higher minimum initial investment
by firm clients. Custodians’ services described in this paragraph generally benefit clients and their accounts.
Services that May Not Directly Benefit Clients
Custodians also makes available other products and services that benefit our firm but may not directly benefit clients or
their accounts. These products and services assist in managing and administering our client accounts. They include
investment research, both Custodians’ and that of third parties. This research may be used to service all or some
substantial number of client accounts, including accounts not maintained at Custodians. In addition to investment
research, Custodians also makes available software and other technology that:
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
facilitates payment of our fees from our clients’ accounts; and
• provides access to client account data (such as duplicate trade confirmations and account statements);
•
• provides pricing and other market data;
•
• assists with back-office functions, recordkeeping and client reporting.
Fidelity does not make client brokerage commissions generated by client transactions available for our firm’s use. The
aforementioned research and brokerage services are used by our firm to manage accounts for which our firm has
investment discretion. Without this arrangement, our firm might be compelled to purchase the same or similar services
at our own expense.
Services that Generally Benefit Only Our Firm
Custodians also offers other services intended to help manage and further develop our business enterprise. These
services include:
technology, compliance, legal, and business consulting;
• educational conferences and events
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance providers.
Custodians may provide some of these services itself. In other cases, Custodians will arrange for third-party vendors to
provide the services to our firm. Custodians may also discount or waive fees for some of these services or pay all or a
part of a third party’s fees. Custodians may also provide our firm with other benefits, such as occasional business
entertainment for our personnel.
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Veridian Capital Partners
Schwab has agreed that when the assets in our clients’ accounts maintained at Schwab total at least $50 million, it will pay
for certain research, technology and marketing products and services provided to us by third parties. The availability of the
services described above from Schwab benefits us because we do not have to produce or purchase them. We don’t
have to pay for Schwab’s services so long as we keep a total of at least $10 million of client assets in accounts at Schwab.
In addition, we don’t have to pay for certain third party research, technology and marketing products and services once
the total of our clients’ assets maintained in accounts at Schwab reaches $50 million. These required amounts of client
assets ($10 million and $50 million) may give us an incentive to require that you maintain your account with Schwab
based on our interest in receiving Schwab’s and the third parties’ services that benefit our business rather than based
on your interest in receiving the best value in custody services and the most favorable execution of your transactions.
This is a potential conflict of interest. We believe, however, that our selection of Schwab as custodian and broker is in
the best interests of our clients. It is primarily supported by the scope, quality and price of Schwab’s services and not
Schwab’s or third parties’ services that benefit only us or may only indirectly benefit you. We have client assets under
management above the above stated minimum, and do not believe that maintaining at least $10 million of those assets
at Schwab in order to avoid paying Schwab quarterly service fees presents a material conflict of interest.
Irrespective of direct or indirect benefits to our client through Custodians, our firm strives to enhance the client
experience, help clients reach their goals and put client interests before that of our firm or associated persons.
Our Interest in Custodians Services.
The availability of these services from Custodians benefits our firm because our firm does not have to produce or
purchase them. Our firm does not have to pay for these services, and they are not contingent upon committing any
specific amount of business to Custodians in trading commissions or assets in custody. As part of our fiduciary duty to
our clients, our firm will endeavor at all times to put the interests of our clients first. Clients should be aware, however,
that the receipt of economic benefits by our firm or our related persons creates a potential conflict of interest and may
indirectly influence our firm’s choice of Fidelity as a custodial recommendation. Our firm examined this potential conflict
of interest when our firm chose to recommend Fidelity and have determined that the recommendation is in the best
interest of our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution.
In light of our arrangements with Custodians, a conflict of interest exists as our firm may have incentive to require that
clients maintain their accounts with Custodians based on our interest in receiving Custodians’ services that benefit our
firm rather than based on client interest in receiving the best value in custody services and the most favorable execution
of transactions. As part of our fiduciary duty to our clients, our firm will endeavor at all times to put the interests of our
clients first. Clients should be aware, however, that the receipt of economic benefits by our firm or our related persons
creates a potential conflict of interest and may indirectly influence our firm’s choice of Custodians as a custodial
recommendation. Our firm examined this potential conflict of interest when our firm chose to recommend Custodians and
have determined that the recommendation is in the best interest of our firm’s clients and satisfies our fiduciary obligations,
including our duty to seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents
the best qualitative execution, taking into consideration the full range of a broker-dealer’s services, including the value
of research provided, execution capability, commission rates, and responsiveness. Although our firm will seek
competitive rates, to the benefit of all clients, our firm may not necessarily obtain the lowest possible commission rates
for specific client account transactions. Our firm believes that the selection of Custodians as a custodian and broker is
the best interest of our clients. It is primarily supported by the scope, quality and price of Custodians’ services, and not
Custodians’ services that only benefit our firm.
Soft Dollars
Our firm does not receive soft dollars in excess of what is allowed by Section 28(e) of the Securities Exchange Act of
1934. The safe harbor research products and services obtained by our firm will generally be used to service all of our
clients but not necessarily all at any one particular time.
Client Brokerage Commissions
Custodians do not make client brokerage commissions generated by client transactions available for our firm’s use.
Client Transactions in Return for Soft Dollars
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Veridian Capital Partners
Our firm does not direct client transactions to a particular broker-dealer in return for soft dollar benefits.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
Neither our firm nor any of our firm’s representatives have discretionary authority in making the determination of the
brokers-dealers and/or custodians with whom orders for the purchase or sale of securities are placed for execution, and
the commission rates at which such securities transactions are affected. Our firm routinely recommends that clients direct
us to execute through a specified broker-dealer. Our firm recommends the use of Custodians. Each client will be required
to establish their account(s) with Custodians if not already done. Please note that not all advisers have this requirement.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a specific broker
or dealer in order to obtain goods or services on behalf of the plan. Such direction is permitted provided that the goods
and services provided are reasonable expenses of the plan incurred in the ordinary course of its business for which it
otherwise would be obligated and empowered to pay. ERISA prohibits directed brokerage arrangements when the
goods or services purchased are not for the exclusive benefit of the plan. Consequently, our firm will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will be for the exclusive
benefit of the plan.
Client-Directed Brokerage
Our firm does not allow client-directed brokerage outside our recommendations.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which portfolio transactions
may be executed as part of concurrent authorizations to purchase or sell the same security for numerous accounts served
by our firm, which involve accounts with similar investment objectives. Although such concurrent authorizations potentially
could be either advantageous or disadvantageous to any one or more particular accounts, they are affected only when our
firm believes that to do so will be in the best interest of the effected accounts. When such concurrent authorizations occur,
the objective is to allocate the executions in a manner which is deemed equitable to the accounts involved. In any given
situation, our firm attempts to allocate trade executions in the most equitable manner possible, taking into consideration
client objectives, current asset allocation and availability of funds using price averaging, proration and consistently non-
arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
Our management personnel or financial advisors review accounts on at least an annual basis for our Wrap Asset
Management and Wrap Comprehensive Portfolio Management clients. The nature of these reviews is to learn whether
client accounts are in line with their investment objectives, appropriately positioned based on market conditions, and
investment policies, if applicable. Our firm does not provide written reports to clients, unless asked to do so. Verbal
reports to clients take place on at least an annual basis when our Wrap Asset Management and Wrap Comprehensive
Portfolio Management clients are contacted.
Our firm may review client accounts more frequently than described above. Among the factors which may trigger an off-
cycle review are major market or economic events, the client’s life events, requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to schedule a financial
consultation with us. Our firm does not provide ongoing services to financial planning clients, but are willing to meet
with such clients upon their request to discuss updates to their plans, changes in their circumstances, etc. Financial
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Veridian Capital Partners
Planning clients do not receive written or verbal updated reports regarding their financial plans unless they separately
engage our firm for a post-financial plan meeting or update to their initial written financial plan.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the service. Our firm also
provides ongoing services where clients are met with upon their request to discuss updates to their plans, changes in
their circumstances, etc. Retirement Plan Consulting clients do not receive written or verbal updated reports regarding
their plans unless they choose to engage our firm for ongoing services.
Item 14: Client Referrals & Other Compensation
Fidelity
Except for the arrangements outlined in Item 12 of Form ADV Part 2A, our firm has no additional arrangements to
disclose.
Schwab
Our firm receives economic benefit from Schwab in the form of the support products and services made available to our
firm and other independent investment advisors that have their clients maintain accounts at Schwab. These products
and services, how they benefit our firm, and the related conflicts of interest are described above (see Item 12 – Brokerage
Practices). The availability of Schwab’s products and services is not based on our firm giving particular investment advice,
such as buying particular securities for our clients.
Referral Fees
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide cash or non-cash
compensation directly or indirectly to unaffiliated persons for testimonials or endorsements (which include client
referrals).
Product Sponsors
Our firm occasionally sponsors events in conjunction with our product providers in an effort to keep our clients informed
as to the services we offer and the various financial products we utilize. These events are educational in nature and are
not dependent upon the use of any specific product. While a conflict of interest may exist because these events are at
least partially funded by product sponsors, all funds received from product sponsors are used for the education of our
clients. We will always adhere to our fiduciary duty in recommending appropriate investments for our clients.
Item 15: Custody
Deduction of Advisory Fees:
While our firm does not maintain physical custody of client assets (which are maintained by a qualified custodian, as
discussed above), we are deemed to have custody of certain client assets if given the authority to withdraw assets from
client accounts, as further described below under “Third Party Money Movement.” All our clients receive account
statements directly from their qualified custodian(s) at least quarterly upon opening of an account. We urge our clients
to carefully review these statements. Additionally, if our firm decides to send its own account statements to clients, such
statements will include a legend that recommends the client compare the account statements received from the
qualified custodian with those received from our firm. Clients are encouraged to raise any questions with us about the
custody, safety or security of their assets and our custodial recommendations.
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Veridian Capital Partners
Third Party Money Movement:
action letter (“Letter”) with respect to Rule 206(4)
‐
‐
On February 21, 2017, the SEC issued a no
2 (“Custody Rule”) under
the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody Rule as well as
clarified that an adviser who has the power to disburse client funds to a third party under a standing letter of authorization
(“SLOA”) is deemed to have custody. As such, our firm has adopted the following safeguards in conjunction with our
custodian:
• The client provides an instruction to the qualified custodian, in writing, that includes the client’s signature, the
third party’s name, and either the third party’s address or the third party’s account number at a custodian to
which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or separately, to
direct transfers to the third party either on a specified schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as a signature review
or other method to verify the client’s authorization, and provides a transfer of funds notice to the client promptly
after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified custodian.
• The investment adviser has no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party contained in the client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party of the investment
adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
Item 16: Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to an executed
investment advisory client agreement. By granting investment discretion, our firm is authorized to execute securities
transactions, determine which securities are bought and sold, and the total amount to be bought and sold. Should clients
grant our firm non-discretionary authority, our firm would be required to obtain the client’s permission prior to effecting
securities transactions. Limitations may be imposed by the client in the form of specific constraints on any of these areas
of discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or other solicitations
directly from their custodian or a transfer agent. In the event that proxies are sent to our firm, our firm will forward them
to the appropriate client and ask the party who sent them to mail them directly to the client in the future. Clients may
call, write or email us to discuss questions they may have about particular proxy votes or other solicitations.
Item 18: Financial Information
Our firm is not required to provide financial information in this Brochure because:
• Our firm does not require the prepayment of more than $1,200 in fees when services cannot be rendered within
6 months.
• Our firm does not take custody of client funds or securities.
• Our firm does not have a financial condition or commitment that impairs our ability to meet contractual and
fiduciary obligations to clients.
• Our firm has never been the subject of a bankruptcy proceeding.
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Veridian Capital Partners