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W R A P F E E P R O G R A M B R O C H U R E
( P A R T 2 A A P P E N D I X O F F O R M A D V )
Vermillion Wealth Management Inc.
Address:
15040 Canada Ave. W
Rosemount, MN 55068
Tel: 651-480-4601
Fax: 651-423-9213
jimpoepl@vermwealth.com
J A NU A R Y 3 0 , 2 0 2 6
This wrap fee program brochure provides information about the qualifications and business practices
of Vermillion Wealth Management Inc. Being registered as a registered investment adviser does not
imply a certain level of skill or training. If you have any questions about the contents of this brochure,
please contact us at 651-480-4601. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission, or by any state securities authority.
Additional information about Vermillion Wealth Management Inc. (CRD #281978) is available on the
SEC’s website at www.adviserinfo.sec.gov
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Item 2: Material Changes
Annual Update
Material Changes since the Last Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
Since the last filing of this brochure on January 28, 2025, there have been no material
changes.
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Item 3: Table of Contents
Form ADV – Part 2A Appendix 1 – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes ....................................................................................................................... ii
Annual Update ................................................................................................................................................. ii
Item 3: Table of Contents ....................................................................................................................... 1
Material Changes since the Last Update ................................................................................................ ii
Item 4: Services, Fees and Compensation ........................................................................................ 3
Firm Description ............................................................................................................................................. 3
Program Services............................................................................................................................................ 3
Item 5: Account Requirements and Types of Clients ................................................................... 5
Program Fees ................................................................................................................................................... 4
Account Minimum .......................................................................................................................................... 5
Item 6: Portfolio Manager Selection and Evaluation ................................................................... 5
Types of Clients ............................................................................................................................................... 5
Portfolio Manager .......................................................................................................................................... 5
Conflicts of Interest ....................................................................................................................................... 5
Advisory Business .......................................................................................................................................... 7
Sharing of Capital Gains ............................................................................................................................ 10
Methods of Analysis ................................................................................................................................... 10
General Investment Strategy .................................................................................................................. 10
Security Specific Material Risks ............................................................................................................. 10
Item 7: Client Information Provided to Portfolio Managers .................................................. 11
Proxy Voting .................................................................................................................................................. 11
Item 8: Client Contact with Portfolio Managers .......................................................................... 12
Description ..................................................................................................................................................... 11
Item 9: Additional Information ........................................................................................................ 12
Restrictions .................................................................................................................................................... 12
Disciplinary Information .......................................................................................................................... 12
Criminal or Civil Actions ........................................................................................................................... 12
Administrative Enforcement Proceedings ........................................................................................ 12
Self-Regulatory Organization Enforcement Proceedings ............................................................ 12
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Other Financial Industry Activities and Affiliations ...................................................................... 12
Broker-Dealer or Representative Registration................................................................................ 12
Futures or Commodity Registration .................................................................................................... 12
Material Relationships Maintained by this Advisory Business and Conflicts of Interest 12
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest12
Code of Ethics Description ....................................................................................................................... 12
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest ............................................................................................................................................................ 13
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest ............................................................................................................................................................ 13
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest ................................................................................................ 13
Review of Accounts..................................................................................................................................... 13
Schedule for Periodic Review of Client Accounts and Advisory Persons Involved ........... 13
Review of Client Accounts on Non-Periodic Basis .......................................................................... 14
Content of Client Provided Reports and Frequency ...................................................................... 14
Client Referrals and Other Compensation ......................................................................................... 14
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of
Interest ............................................................................................................................................................ 14
Advisory Firm Payments for Client Referrals .................................................................................. 15
Financial Information ................................................................................................................................ 15
Balance Sheet ................................................................................................................................................ 15
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ........................................................................................................................... 15
Brochure Supplement (Part 2B of Form ADV) ............................................................................ 17
Bankruptcy Petitions during the Past Ten Years ............................................................................ 15
Principal Executive Officer - James Francis Poepl .......................................................................... 17
Item 2 Educational Background and Business Experience ......................................................... 17
Item 3 Disciplinary Information ............................................................................................................ 17
Item 4 Other Business Activities ........................................................................................................... 17
Item 5 Additional Compensation .......................................................................................................... 17
Item 6 Supervision ...................................................................................................................................... 17
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Item 4: Services, Fees and Compensation
Firm Description
Vermillion Wealth Management Inc. (“VWM,” “we,” “our,” or “us”) is an investment advisor
registered with the SEC. VWM offers investment advice to clients through a Wrap Fee
Program (“Program”) based on the individual needs of the client. VWM is the sponsor of the
Program. VWM is owned equally by James Poepl, Jake Poepl, and Matt Poepl. Jim Poepl will be
responsible for management of the Program accounts.
Program Services
This disclosure brochure is limited to describing the Program and other information that
client should consider prior to establishing an account in the Program. For a complete
description of other programs and services offered by VWM, clients should refer to VWM’s
Form ADV Part 2A, a copy of which will be provided by VWM to client upon request.
VWM provides continuous and regular supervisory services on a discretionary basis. We have
an ongoing responsibility to select and make recommendations based upon the stated
objectives, risk tolerance and time horizons of the client. VWM specializes in the design of
portfolios using exchange traded funds (ETF), mutual funds, fixed income assets, closed-end
funds, unit investment trusts, stocks, preferred stocks, options, and cash in managing client
accounts. Through interview and/or questionnaire we assist the client in determining their
risk tolerance within given time horizons. A single account may be comprised of multiple
managers with varying levels of risk, which are based on client stated objectives and risk
profile within time horizons.
Through a multiple step discovery process, VWM obtains the necessary financial data from the
client and assists the client in setting appropriate investment objectives for the Program
account. VWM obtains updated information from the client during regularly scheduled client
performance reviews, as necessary in order to provide personalized investment advice to the
client.
Client will be required to enter into a written agreement with VWM in order to establish a
Program account. Client will also be required to complete an application with the
broker/dealer that will act as custodian for Program account assets.
A Wrap Fee Program is an investment advisory program in which you pay one fee for both
investment advisory services and the transaction costs in your account. Your fee is bundled
with our costs for executing transactions in your account(s). This may result in a higher
advisory fee to you. We do not charge our clients higher advisory fees based on their trading
activity, but you should be aware that we may have an incentive to limit our trading activities
in your account(s) because we are charged for executed trades. By participating in a wrap fee
program, you may end up paying more or less than you would through a non-wrap fee
program where a lower advisory fee may be charged, but trade execution costs are passed
directly through to you by the executing broker.
The Program Fee is not based directly upon the actual transaction or execution costs for the
transactions within your account. Depending on the underlying investments in your Program
and how much trading activity occurs, you may pay more or less than if you chose another
advisory program that does not have a wrap fee, or if you chose to pay separately for all of
your transaction costs (e.g., pay the advisory fee plus all transaction charges).
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Program Fees
Assets Under Management
VWM Maximum Monthly Fee
The annual investment advisory fee (“Annual Fee”) schedule for the Program is described
VWM Maximum Annual Fee
below:
$0 - $999,999
$1,000,000 and over
1.00%
0.75%
.0833%
.0625%
The fee schedule is a breakpoint schedule where all assets within the range are billed the
same rate. For example if a client account is valued at $300,000 the entire account will be
billed at an annual rate of 1.00% ($300,000 x 1.0% = $3,000 per year).
The annual fee is negotiable based upon certain criteria (e.g., historical relationship, type of
assets, anticipated future earning capacity, anticipated future additional assets, dollar
amounts of assets to be managed, related accounts, account composition, negotiations with
Clients, etc.).
Fees are billed monthly in arrears based on the amount of assets managed as of the close of
business on the last business day of the previous month. Monthly advisory fees deducted from
the clients' account by the custodian will be reflected in a provided fee invoice as fees are
withdrawn. Lower fees for comparable services may be available from other sources.
Client may terminate the Agreement within five (5) business days of signing, without penalty,
and with full refund. If the client cancels after five (5) business days any earned fees will be
due to VWM based on the number of days service was provided in the final month. The
agreement may be terminated by either party by giving the other party thirty (30) days
written notice.
Additional deposits and withdrawals will be added or subtracted from account assets, as the
case may be, which may lead to an adjustment of the Annual Fee. All Annual Fees are deducted
from the account by the custodian unless other arrangements have been made in writing. The
Annual Fee is paid to and retained by VWM and the advisory representatives.
In addition to the Annual Fee, client may also incur certain charges imposed by third parties in
connection with investments made through Program accounts, including those imposed by
the custodian. These may include, but are not limited to, the following: mutual fund or money
market 12b-1 fees, sub-transfer agent fees, certain deferred sales charges on previously
purchased mutual funds transferred into the account, other transaction charges and service
fees, IRA and qualified retirement plan fees, alternative investment administrative fees,
administrative servicing fees for trust accounts, creation and development fees or similar fees
imposed by unit investment trust sponsors, managed futures investor servicing fees, and
other charges required by law. VWM does not receive any portion of these fees. Further
information regarding charges and fees assessed by a mutual fund or variable annuity are
available in the appropriate prospectus.
Mutual funds may also charge a redemption fee if a redemption is made within a specific time
period following the investment. The terms of any redemption fee are disclosed in the fund’s
prospectus. Transactions in mutual fund shares (e.g., for rebalancing, liquidations, deposits or
tax harvesting) may be subject to a fund’s frequent trading policy.
Our investment advisory representatives receive a portion of the advisory fee that you pay us,
either directly as a percentage of your overall fee or as their salary from our firm. In cases
where our investment advisory representatives are paid a percentage of your overall advisory
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fee, this may create an incentive to recommend that you participate in a wrap fee program
rather than a non- wrap fee program (where you would pay for trade execution costs) or
brokerage account where commissions are charged. This is because, in some cases, we may
stand to earn more compensation from advisory fees paid to us through a wrap fee program
arrangement if your account is not actively traded. As an investment philosophy, VWM
practices a nimble trading strategy that seeks to grow client assets in up trends and protect
principal during down trends.
Item 5: Account Requirements and Types of Clients
Account Minimum
Types of Clients
VWM does not require a minimum to open an account.
VWM generally provides investment advice to individuals, high net worth individuals, trusts,
estates, or charitable organizations, pension plans, corporations or business entities.
Item 6: Portfolio Manager Selection and Evaluation
Portfolio Manager
James Poepl will manage all Program accounts, his background is described in detail on his
respective Part 2B attached to this brochure. Since no other persons, affiliated or unaffiliated
will manage the wrap program, there are no additional processes for selection or review of
managers. Clients make the decision to select VWM as their portfolio manager.
Conflicts of Interest
Since all programs are managed by VWM, there is no conflict of interest regarding portfolio
managers.
In establishing a Program account, client elects to appoint Schwab Advisor Services division of
Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC as the sole and
exclusive broker/dealer and custodian with respect to processing securities transactions for
the Program account. VWM does not maintain custody of client assets.
VWM is independently owned and operated and not affiliated with Schwab. Schwab provides
VWM with access to its institutional trading and custody services, which are typically not
available to Schwab retail investors. These services generally are available to independent
investment advisors on an unsolicited basis, at no charge to them so long as a total of at least
$10 million of the advisor’s clients’ assets are maintained in accounts at Schwab Advisor
Services. Schwab’s services include brokerage services that are related to the execution of
securities transactions, custody, research, including that in the form of advice, analyses and
reports, and access to mutual funds and other investments that are otherwise generally
available only to institutional investors or would require a significantly higher minimum
initial investment.
For VWM client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions
or other transaction-related or asset-based fees for securities trades that are executed
through Schwab or that settle into Schwab accounts.
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Securities transactions for Program account are effected without commissions being charged
to client. While VWM makes every attempt to obtain the best execution possible, there is no
assurance that it will be obtained. Clients should consider whether or not the appointment of
Schwab as the sole broker/dealer and custodian may or may not result in certain costs or
disadvantages to the client as a result of possibly less favorable executions. In considering
whether or not to restrict the execution of transactions through Schwab considered the
capabilities of Schwab.
Although client will not be charged a transaction charge for transactions through Schwab,
client should be aware that VWM will be required to pay transaction charges to Schwab. The
transaction charges borne by VWM vary based on the type of transactions (e.g., mutual fund,
equity or fixed income security) and for mutual funds based on whether or not the mutual
fund pays 12b-1 fees and/or sub-transfer agent fees that are retained by the custodian in
amounts sufficient to cover the majority of trading costs. Client should understand that the
cost to VWM of transaction charges may be a factor VWM considers when deciding which
securities to select and whether or not to place transactions in a Program account.
No agency-cross transactions or principal transactions are effected by VWM in Program
accounts.
VWM may aggregate transactions for a client with other clients to improve the quality of
execution. When transactions are so aggregated, the actual prices applicable to the aggregated
transactions will be averaged, and the client will be deemed to have purchased or sold its
proportionate share of the securities involved at the average price obtained.
fiduciary, VWM endeavors
to act
in
its clients’ best
Schwab also makes available to VWM other products and services that benefit VWM but may
not benefit its clients’ accounts. These benefits may include national, regional or VWM specific
educational events organized and/or sponsored by Schwab Advisor Services. Other potential
benefits may include occasional business entertainment of personnel of VWM by Schwab
Advisor Services personnel, including meals, invitations to sporting events, including golf
tournaments, and other forms of entertainment, some of which may accompany educational
Other of these products and services assist VWM in managing and
opportunities.
administering clients’ accounts. These include software and other technology (and related
technological training) that provide access to client account data (such as trade confirmations
and account statements), facilitate trade execution (and allocation of aggregated trade orders
for multiple client accounts), provide research, pricing information and other market data,
facilitate payment of VWM’s fees from its clients’ accounts, and assist with back-office training
and support functions, recordkeeping and client reporting. Many of these services generally
may be used to service all or some substantial number of VWM’s accounts, including accounts
not maintained at Schwab Advisor Services. Schwab Advisor Services also makes available to
VWM other services intended to help VWM manage and further develop its business
enterprise. These services may include professional compliance, legal and business consulting,
publications and conferences on practice management, information technology, business
succession, regulatory compliance, employee benefits providers, human capital consultants,
insurance and marketing. In addition, Schwab may make available, arrange and/or pay
vendors for these types of services rendered to VWM by independent third parties. Schwab
Advisor Services may discount or waive fees it would otherwise charge for some of these
services or pay all or a part of the fees of a third-party providing these services to VWM. While,
as a
interests, VWM’s
recommendation/requirement that clients maintain their assets in accounts at Schwab may be
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based in part on the benefit to VWM of the availability of some of the foregoing products and
services and other arrangements and not solely on the nature, cost or quality of custody and
brokerage services provided by Schwab, which may create a potential conflict of interest. This
conflict is mitigated by disclosures, procedures, and the firm’s Fiduciary obligation to act in
the best interest of its clients and the services received are beneficial to all clients.
The Program may cost the client more or less than purchasing Program services separately.
Factors that bear upon the cost of the Program account in relation to the cost of the same
services purchased separately include: the type and size of the account, the historical and/or
expected size or number of trades for the account, and the number and range of
supplementary advisory and client related services provided to the account.
The Annual Fee is an ongoing fee for investment advisory services and may cost the client
more than if the assets were held in a traditional brokerage account. In a brokerage account, a
client is charged a commission for each transaction and the representative has no duty to
provide ongoing advice with respect to the account. If the client plans to follow a buy and hold
strategy for the account or does not wish to purchase ongoing investment advice or
management services, the client should consider opening a brokerage account rather than a
Program account.
Advisory Business
VWM receives compensation as a result of the client’s participation in the Program. The
amount of this compensation may be more or less than what VWM would receive if the client
participated in other programs or paid separately for investment advice, brokerage and other
client services. Therefore, VWM may have a financial incentive to recommend the Program
account over other programs and services.
VWM offers clients an asset management account through the Program in which VWM directs
and manages Program assets for client.
Client provided goals and objectives are documented in individual client files. Investment
strategies are created that reflect the stated goals and objective.
A client may impose restrictions on a minimum level of cash they want in their account, as
well as from which account they want their withdrawals to come. Also, a client may issue
restrictions on what specific securities or security types they do not want VWM to buy or sell
in their account.
VWM also offers the following services outside of the Wrap Program. Please see the Form
ADV2A for more details.
ASSET MANAGEMENT
VWM offers discretionary asset management services to advisory Clients. VWM will offer
Clients ongoing asset management services through determining individual investment goals,
time horizons, objectives, and risk tolerance. Investment strategies, investment selection,
asset allocation, portfolio monitoring and the overall investment program will be based on the
above factors. The Client will authorize VWM discretionary authority to execute selected
investment program transactions as stated within the Investment Advisory Agreement.
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ERISA PLAN SERVICES
VWM provides service to qualified retirement plans including 401(k) plans, 403(b) plans,
pension and profit-sharing plans, cash balance plans, and deferred compensation plans. VWM
Limited Scope ERISA 3(21) Fiduciary.
may act as a 3(21) advisor:
VWM may serve as a limited scope ERISA 3(21)
fiduciary that can advise, help and assist plan sponsors with their investment decisions. As an
investment advisor VWM has a fiduciary duty to act in the best interest of the Client. The plan
sponsor is still ultimately responsible for the decisions made in their plan, though using VWM
can help the plan sponsor delegate liability by following a diligent process.
•
1.
Fiduciary Services are:
•
Provide investment advice to the Client about asset classes and investment options
available for the Plan in accordance with the Plan’s investment policies and
objectives. Client will make the final decision regarding the initial selection, retention,
removal and addition of investment options. VWM acknowledges that it is a fiduciary
as defined in ERISA section 3 (21) (A) (ii).
•
Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan. Client shall have
the ultimate responsibility and authority to establish such policies and objectives and
to adopt and amend the IPS.
•
Provide investment advice to the Plan Sponsor with respect to the selection of a
qualified default investment option for participants who are automatically enrolled in
the Plan or who have otherwise failed to make investment elections. The Client
retains the sole responsibility to provide all notices to the Plan participants required
under ERISA Section 404(c) (5) and 404(a)-5.
•
Assist in monitoring investment options by preparing periodic investment reports
that document investment performance, consistency of fund management and
conformance to the guidelines set forth in the IPS and make recommendations to
maintain, remove or replace investment options.
Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
•
2.
Non-fiduciary Services are:
•
Assist in the education of Plan participants about general investment information and
the investment options available to them under the Plan. Client understands VWM’s
assistance in education of the Plan participants shall be consistent with and within
the scope of the Department of Labor’s definition of investment education
(Department of Labor Interpretive Bulletin 96-1). As such, VWM is not providing
fiduciary advice as defined by ERISA 3(21)(A)(ii) to the Plan participants. VWM will
not provide investment advice concerning the prudence of any investment option or
combination of investment options for a particular participant or beneficiary under
the Plan.
Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by
the employees.
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VWM may provide these services or, alternatively, may arrange for the Plan’s other providers
to offer these services, as agreed upon between VWM and Client.
3.
VWM has no responsibility to provide services related to the following types of assets
(“Excluded Assets”):
•
•
•
•
•
•
•
not
Employer securities;
Real estate (except for real estate funds or publicly traded REITs);
Stock brokerage accounts or mutual fund windows;
Participant loans;
Non-publicly traded partnership interests;
Other non-publicly traded securities or property (other than collective trusts and
similar vehicles); or
Other hard-to-value or illiquid securities or property.
be included in calculation of Fees paid to VWM on the ERISA
Excluded Assets will
Agreement. Specific services will be outlined in detail to each plan in the 408(b)2 disclosure.
FINANCIAL PLANNING AND CONSULTING
Financial planning services include a comprehensive evaluation of an investor's current and
future financial state and will be provided by using currently known variables to predict
future cash flows, asset values and withdrawal plans. VWM will use current net worth, tax
liabilities, asset allocation, and future retirement and estate plans in developing financial
plans.
Financial goals
Typical topics reviewed in a financial plan may include but are not limited to:
•
: Based on an individual's or a family's clearly defined financial goals,
including funding a college education for the children, buying a larger home, starting
a business, retiring on time or leaving a legacy. Financial goals should be quantified
Personal net worth statement
and set to milestones for tracking.
: A snapshot of assets and liabilities serves as a
•
Cash flow analysis
benchmark for measuring progress towards financial goals.
: An income and spending plan determines how much can be set
•
Retirement strategy
aside for debt repayment, savings and investing each month.
•
Comprehensive risk management plan
: A strategy for achieving retirement independent of other
financial priorities. Including a strategy for accumulating the required retirement
capital and its planned lifetime distribution.
•
Long-term investment plan
: Identify all risk exposures and provide the
necessary coverage to protect the family and its assets against financial loss. The risk
management plan includes a full review of life and disability insurance, personal
liability coverage, property and casualty coverage, and catastrophic coverage.
•
: Include a customized asset allocation strategy based on
specific investment objectives and a risk profile. This investment plan sets guidelines
for selecting, buying and selling investments and establishing benchmarks for
Tax reduction strategy
performance review.
•
Estate preservation
: Identify ways to minimize taxes on personal income to the
extent permissible by the tax code. The strategy should include identification of tax-
favored investment vehicles that can reduce taxation of investment income.
•
: Help update accounts, review beneficiaries for retirement
accounts and life insurance, provide a second look at your current estate planning
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documents, and prompt you to update your plan when the legal environment changes
or you have major life events such as a marriage, death, or births.
Sharing of Capital Gains
If a conflict of interest exists between the interests of VWM and the interests of the Client, the
Client is under no obligation to act upon VWM’s recommendation. If the Client elects to act on
any of the recommendations, the Client is under no obligation to effect the transaction
through VWM. Financial plans will be completed and delivered inside of thirty (30) days
contingent upon timely delivery of all required documentation.
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
Methods of Analysis
VWM does not use a performance-based fee structure because of the potential conflict of
interest. Performance-based compensation may create an incentive for the adviser to
recommend an investment that may carry a higher degree of risk to the client.
Security analysis methods may include fundamental analysis, technical analysis, and cyclical
analysis. Investing in securities involves risk of loss that clients should be prepared to bear.
Past performance is not a guarantee of future returns.
Fundamental analysis involves evaluating a stock using real data such as company revenues,
earnings, return on equity, and profit margins to determine underlying value and potential
growth. Technical analysis involves evaluating securities based on past prices and volume.
Cyclical analysis involves analyzing the cycles of the market.
The main sources of information include financial newspapers and magazines, annual reports,
General Investment Strategy
prospectuses, and filings with the Securities and Exchange Commission.
The investment strategy for a specific client is based upon the objectives stated by the client
during consultations. The client may change these objectives at any time. Each client executes
an Investment Policy Statement or Risk Tolerance that documents their objectives and their
Security Specific Material Risks
desired investment strategy.
All investment programs have certain risks that are borne by the investor. Fundamental
analysis may involve interest rate risk, market risk, business risk, and financial risk.
Interest-rate Risk
•
Our investment approach constantly keeps the risk of loss in mind. Investors face the
following investment risks and should discuss these risks with VWM:
• Market Risk
: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
•
: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For example,
Inflation Risk
political, economic and social conditions may trigger market events.
: When any type of inflation is present, a dollar today will buy more than a
dollar next year, because purchasing power is eroding at the rate of inflation.
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• Currency Risk
• Reinvestment Risk
: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also referred
to as exchange rate risk.
• Business Risk
: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily
relates to fixed income securities.
• Liquidity Risk
: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding oil
and then refining it, a lengthy process, before they can generate a profit. They carry a
higher risk of profitability than an electric company which generates its income from a
steady stream of customers who buy electricity no matter what the economic
environment is like.
• Financial Risk
: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties are
not.
•
: Excessive borrowing to finance a business’ operations increases the risk
of profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan obligations
may result in bankruptcy and/or a declining market value.
Proxy Voting
List of Material Risk may not be all inclusive, as over time, additional unknown and
unforeseen risk may arise.
VWM does not vote proxies on securities. Clients are expected to vote their own proxies. The
client will receive their proxies directly from the custodian of their account or from a transfer
agent.
When assistance on voting proxies is requested, VWM will provide recommendations to the
client. If a conflict of interest exists, it will be disclosed to the client
Item 7: Client Information Provided to Portfolio Managers
Description
VWM obtains the necessary financial data from the client and assists the client in setting
appropriate investment objectives for the Program account. VWM obtains updated
information from the client as necessary in order to provide personalized investment advice
to the client. It is the client’s responsibility to inform VWM of any changes in their stated
objectives, financial situation, life circumstances or risk tolerance.
Client will be required to enter into a written agreement with VWM in order to establish a
Program account. Client will also be required to complete an application with the
broker/dealer that will act as custodian for Program account assets.
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Item 8: Client Contact with Portfolio Managers
Restrictions
There are no restrictions placed on clients’ ability to contact and consult with the portfolio
managers since VWM manages all portfolios.
Item 9: Additional Information
Disciplinary Information
Criminal or Civil Actions
VWM and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
VWM and its management have not been involved in administrative enforcement proceedings.
Other Financial Industry Activities and Affiliations
Self-Regulatory Organization Enforcement Proceedings
VWM and its management have not been involved in legal or disciplinary events related to
past or present investment clients.
Broker-Dealer or Representative Registration
VWM is not registered as a broker-dealer and no affiliated representatives of VWM are
registered representatives of a broker-dealer.
Futures or Commodity Registration
VWM does not have an application pending to register as a futures commission merchant,
commodity pool operator, or a commodity trading advisor.
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
James Poepl is co-owner of Vermillion Insurance Agency, co-owner and vice president of
Vermillion State Bank and an insurance. Approximately 60% of his time is spent in these
activities. From time to time, he will offer clients products and/or services in this capacity.
This represents a conflict of interest because it gives an incentive to recommend products and
services based on the commission and/or fee amount received. This conflict is mitigated by
disclosures, procedures, and the firm’s Fiduciary obligation to place the best interest of the
client first and will act accordingly. Clients are not required to purchase any products or
services. Clients have the option to purchase these products or services through another
insurance agent or bank of their choosing.
Code of Ethics Description
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
VWM does not utilize the services of third party money managers.
The employees of VWM have committed to a Code of Ethics (“Code”). The purpose of our Code
is to set forth standards of conduct expected of VWM employees and addresses conflicts that
may arise. The Code defines acceptable behavior for employees of VWM. The Code reflects
VWM and its supervised persons’ responsibility to act in the best interest of their client.
One area the Code addresses is when employees buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our clients. We do not allow any
employees to use non-public material information for their personal profit or to use internal
research for their personal benefit in conflict with the benefit to our clients.
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Vermillion Wealth Management Inc.
VWM’s policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other employee, officer or director of VWM
may recommend any transaction in a security or its derivative to advisory clients or engage in
personal securities transactions for a security or its derivatives if the advisory representative
possesses material, non-public information regarding the security.
VWM’s Code is based on the guiding principle that the interests of the client are our top
priority. VWM’s officers, directors, advisors, and other employees have a fiduciary duty to our
clients and must diligently perform that duty to maintain the complete trust and confidence of
our clients. When a conflict arises, it is our obligation to put the client’s interests over the
interests of either employees or the company.
The Code applies to “access” persons. “Access” persons are employees who have access to
non-public information regarding any clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in
making securities recommendations to clients, or who have access to such recommendations
that are non-public.
The firm will provide a copy of the Code of Ethics to any client or prospective client upon
request.
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest
VWM and its employees do not recommend to clients securities in which we have a material
financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
VWM employees may buy or sell securities that are also held by clients. In order to avoid
conflicts of interest such as front running of client trades, employees are required to disclose
all reportable securities transactions as well as provide VWM with copies of their brokerage
statements.
The Chief Compliance Officer of VWM is Holly Ostertag. She reviews all employee trades each
quarter. The personal trading reviews ensure that the personal trading of employees does not
affect the markets and that clients of the firm receive preferential treatment over employee
transactions.
Review of Accounts
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest
VWM does not maintain a firm proprietary trading account and does not have a material
financial interest in any securities being recommended and therefore no conflicts of interest
exist. However, employees may buy or sell securities at the same time they buy or sell
securities for clients. In order to mitigate conflicts of interest such as front running, employees
are required to disclose all reportable securities transactions as well as provide VWM with
copies of their brokerage statements.
Schedule for Periodic Review of Client Accounts and Advisory Persons Involved
Account reviews are performed at least quarterly depending on the nature of the account and
client relationship. All reviews are conducted by James Poepl. Account reviews are performed
more frequently when market conditions dictate.
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Vermillion Wealth Management Inc.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws,
new investment information, and changes in a client's own situation.
Client Referrals and Other Compensation
Content of Client Provided Reports and Frequency
Clients receive written account statements usually on a monthly basis, but no less than
quarterly for managed accounts. Written account performance reports are issued on a
quarterly basis.
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of
Interest
As disclosed under Item 6 above, Schwab also makes available to VWM other products and
services that benefit VWM but may not benefit its clients’ accounts. These benefits may include
national, regional or VWM specific educational events organized and/or sponsored by Schwab
Advisor Services. Other potential benefits may include occasional business entertainment of
personnel of VWM by Schwab Advisor Services personnel, including meals, invitations to
sporting events, including golf tournaments, and other forms of entertainment, some of which
may accompany educational opportunities. Other of these products and services assist VWM
in managing and administering clients’ accounts. These include software and other technology
(and related technological training) that provide access to client account data (such as trade
confirmations and account statements), facilitate trade execution (and allocation of
aggregated trade orders for multiple client accounts), provide research, pricing information
and other market data, facilitate payment of VWM’s fees from its clients’ accounts, and assist
with back-office training and support functions, recordkeeping and client reporting. Many of
these services generally may be used to service all or some substantial number of VWM’s
accounts, including accounts not maintained at Schwab Advisor Services. Schwab Advisor
Services also makes available to VWM other services intended to help VWM manage and
further develop its business enterprise. These services may include professional compliance,
legal and business consulting, publications and conferences on practice management,
information technology, business succession, regulatory compliance, employee benefits
providers, human capital consultants, insurance and marketing. In addition, Schwab may make
available, arrange and/or pay vendors for these types of services rendered to VWM by
independent third parties. Schwab Advisor Services may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party
providing these services to VWM. While, as a fiduciary, VWM endeavors to act in its clients’
best interests, VWM’s recommendation/requirement that clients maintain their assets in
accounts at Schwab may be based in part on the benefit to VWM of the availability of some of
the foregoing products and services and other arrangements and not solely on the nature, cost
or quality of custody and brokerage services provided by Schwab, which may create a
potential conflict of interest. This conflict is mitigated by disclosures, procedures, and the
firm’s Fiduciary obligation to act in the best interest of its clients and the services received are
beneficial to all clients.
The Program may cost the client more or less than purchasing Program services separately.
Factors that bear upon the cost of the Program account in relation to the cost of the same
services purchased separately include: the type and size of the account, the historical and/or
expected size or number of trades for the account, and the number and range of
supplementary advisory and client related services provided to the account.
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Vermillion Wealth Management Inc.
The Annual Fee is an ongoing fee for investment advisory services and may cost the client
more than if the assets were held in a traditional brokerage account. In a brokerage account, a
client is charged a commission for each transaction and the representative has no duty to
provide ongoing advice with respect to the account. If the client plans to follow a buy and hold
strategy for the account or does not wish to purchase ongoing investment advice or
management services, the client should consider opening a brokerage account rather than a
Program account.
VWM receives compensation as a result of the client’s participation in the Program. The
amount of this compensation may be more or less than what VWM would receive if the client
participated in other programs or paid separately for investment advice, brokerage and other
client services. Therefore, VWM may have a financial incentive to recommend the Program
account over other programs and services.
Financial Information
Advisory Firm Payments for Client Referrals
VWM does compensate for client referrals.
Balance Sheet
A balance sheet is not required to be provided because VWM does not serve as a custodian for
client funds or securities and VWM does not require prepayment of fees of more than $1,200
per client and six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
VWM has no condition that is reasonably likely to impair our ability to meet contractual
commitments to our clients.
Bankruptcy Petitions during the Past Ten Years
Neither VWM nor its management has had any bankruptcy petitions in the last ten years.
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Vermillion Wealth Management Inc.
S U P E R V I S E D P E R S O N B R O C H U R E
Item 1 Cover Page
F O R M A D V P A R T 2 B
James Francis Poepl
Vermillion Wealth Management Inc.
Office Address:
15040 Canada Ave. W.
Rosemount, MN 55068
Tel: 651-480-4601
Fax: 651-423-9213
jimpoepl@vermwealth.com
J A N U A R Y 3 0 , 2 0 2 6
This brochure supplement provides information about James Francis Poepl and supplements
the Vermillion Wealth Management Inc.’s brochure. You should have received a copy of that
brochure. Please contact James Francis Poepl if you did not receive the brochure or if you have
any questions about the contents of this supplement.
Additional information about James Francis Poepl (CRD#4789770) is available on the SEC’s
website at www.adviserinfo.sec.gov.
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Vermillion Wealth Management Inc.
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer - James Francis Poepl
•
Item 2 Educational Background and Business Experience
Year of birth: 1977
•
Educational Background:
•
Hamline University School of Law; JD, 2003
University of St. Thomas; BA, 2000
•
Business Experience:
•
Vermillion Wealth Management Inc.; President/Investment Advisor Representative;
01/2016 – Present
•
Vermillion State Bank; Co-Owner/Vice President; 08/2003 – Present
•
Vermillion Insurance Agency; Co-Owner; 01/2017 – Present
•
Securities America, Inc.; Registered Representative; 09/01- 09/2021
•
Cetera Investment Advisers LLC; Investment Advisor Representative/ Registered
Representative; 01/2014 – 12/2015
Item 3 Disciplinary Information
Cetera Investment Services LLC; Investment Advisor Representative /Registered
Representative; 04/2004 – 01/2014
None to report.
Criminal or Civil Action:
Administrative Proceeding:
Self-Regulatory Proceeding:
Item 4 Other Business Activities
None to report.
None to report.
James Poepl is co-owner of Vermillion Insurance Agency, co-owner and vice president of
Vermillion State Bank and an insurance agent. Approximately 60% of his time is spent in these
activities. From time to time, he will offer clients products and/or services in this capacity.
Item 5 Additional Compensation
This represents a conflict of interest because it gives an incentive to recommend products and
services based on the commission received. This conflict is mitigated by disclosures,
procedures, and the firm’s Fiduciary obligation to place the best interest of the client first and
the clients are not required to purchase any products or services. Clients have the option to
purchase these products or services through another insurance agent or bank of their
choosing.
Item 6 Supervision
Mr. Poepl receives additional compensation in his capacity as an insurance agent and vice
president of a bank, but he does not receive any performance based fees.
James Poepl is supervised by Holly Ostertag, Chief Compliance Officer. Holly Ostertag reviews
James Poepl’s work through client account reviews and quarterly personal transaction
reports, as well as face-to-face and phone interactions.
Holly Ostertag can be contacted at 651-480-4601 or by email at holly@vermwealth.com.
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Vermillion Wealth Management Inc.