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FORM ADV Part 2A
Firm Brochure
October 15, 2025
Versant Capital Management, Inc.
SEC File Number: 801-63192
Item 1 – Cover Page
Principal Business Address
2394 East Camelback Road
Suite 100
Phoenix, Arizona 85016-3452
602-635-3760
Tel
602-926-2633
Fax
versantcm.com
This Brochure provides information about the qualifications and business practices of Versant Capital
Management, Inc. If you have any questions about the contents of this Brochure, please contact Versant
Capital Management's Chief Compliance Officer, Elizabeth M. Shabaker, at (602) 635-3760 or
lizs@versantcm.com. The information contained in this Brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Versant Capital Management, Inc. is also available on the SEC's website at
www.adviserinfo.sec.gov.
Versant Capital Management, Inc. is a registered investment adviser. Registration of an Investment
Adviser does not imply a certain level of skill or training.
Item 2 – Material Changes
Versant Capital Management, Inc. ("Versant" or "the Firm" or "we") is required to amend its Brochure
and ensure that you receive a summary of any material changes to this and subsequent Brochures
within 120 days of the close of our business’ fiscal year of December 31. We will further provide you
with a new Brochure as necessary based on material changes or new information, at any time, without
charge upon request.
This section of the Brochure will address only those material changes that have been
incorporated since our annual amendment filing on March 31, 2025:
Versant Capital Management, Inc. has no material changes to report.
Item 3 – Table of Contents
Item 1
Cover Page
1
Item 2
Material Changes
2
Item 3
Item 4
Table of Contents
Advisory Business
2
3
Item 5
Fees and Compensation
10
Item 6
Performance-Based Fees and Side-By-Side Management
12
Item 7
Item 8
Types of Clients
Methods of Analysis, Investment Strategies, and Risk of Loss
13
13
Item 9
Disciplinary Information
16
Item 10
Other Financial Industry Activities and Affiliations
16
Code of Ethics, Participation or Interest in Client Transactions and Personal
Item 11
17
Trading
Item 12
Brokerage Practices
18
Item 13
Review of Accounts
21
Item 14
Client Referrals and Other Compensation
22
Item 15
Item 16
Custody
Investment Discretion
22
23
Item 17
Item 18
Voting Client Securities
Financial Information
23
24
Item 4 – Advisory Business
Section A - THE COMPANY
Versant is organized as a corporation under the laws of the State of Arizona. Versant was formed
in March 2004, and has been registered as an Investment Adviser with the United States
Securities and Exchange Commission since May 2004. Versant is owned by the following two
trusts: 1) The Elizabeth M. Shabaker Revocable Trust U/A dtd 07/19/2013, for which Elizabeth M.
Shabaker serves as Trustee; and 2) The Remington Revocable Trust U/A dtd 3/28/2014, for which
Royce Ramey and Aimee Williams-Ramey serve as Trustees.
Section B - TYPES OF ADVISORY SERVICES
As discussed below, Versant offers discretionary and non-discretionary investment advisory,
financial planning, family office services, and related consulting services to high net-worth clients,
including individuals, families, and their related entities (e.g., trusts, estates, and private
foundations) as well as pension and profit-sharing plans, charitable organizations, corporations,
and business entities.
Comprehensive wealth management services include investment advice, financial planning, estate
planning and administration, succession planning, charitable planning, tax planning, as well as family
governance and next-generation education.
Investment Advisory Services
Versant’s investment advisory services are currently limited to the management of investment portfolios
in accordance with the investment objectives of the client. The client can determine to engage Versant
to provide discretionary and/or non-discretionary investment advisory services on a fee-only basis.
Versant provides Investment Advisory Services, defined as giving continuous advice to a client or
making investments for a client based on the individual needs of the client. Through personal
discussions and cash flow modeling, in which goals and objectives based on a client's particular
circumstances are established, Versant develops a clients' personal investment policy and creates
and manages a portfolio based on that policy. Accounts within the portfolio are managed in
accordance with the stated objectives of the client (i.e., maximum capital appreciation, growth,
income, or growth and income) and other considerations, including time horizon, tax issues, liquidity,
and other relevant guidelines. Client portfolios are diversified across a variety of asset classes
consistent with a client’s suitability, overall investment strategy, and risk tolerance.
Online Portfolios
When consistent with a client’s investment objectives, Versant may offer portfolio management
services through its Online Portfolios Program (the “OPP”), an automated investment program
through which clients are invested in a range of investment strategies Versant has constructed and
manages, each consisting of a portfolio of exchange traded funds (“ETFs”) and a cash allocation.
The client may instruct Versant to exclude up to three ETFs from their portfolio. The client’s portfolio
is held in a brokerage account opened by the client at Charles Schwab & Co., Inc. (“CS&Co.”).
Versant uses the Institutional Intelligent Portfolios® platform (“Platform”), offered by Schwab
Performance Technologies (“SPT”), a software provider to independent investment advisors and an
affiliate of CS&Co., to operate the OPP. Versant is independent of and not owned by, affiliated with,
or sponsored or supervised by SPT, CS&Co., or their affiliates (CS&Co. and its affiliates are
sometimes collectively referred to as “Schwab”).
Versant, and not Schwab, is the client’s investment adviser and primary point of contact with respect
to the OPP. As between Versant and Schwab, Versant is solely responsible, and Schwab is not
responsible, for determining the appropriateness of the OPP for the client, choosing a suitable
investment strategy and portfolio for the client’s investment needs and goals, and managing that
portfolio on an ongoing basis. Versant has contracted with SPT to provide Versant with the Platform,
which consists of technology and related trading and account management services for the OPP.
The Platform enables Versant to make the OPP available to clients online and includes a system that
automates certain key parts of its investment process (the “System”). The System includes an online
questionnaire that helps Versant determine the client’s investment objectives and risk tolerance and
select an appropriate investment strategy and portfolio. Clients should note that Versant will
recommend a portfolio via the System in response to the client’s answers to the online questionnaire.
The client may then indicate an interest in a portfolio that is one level less or more conservative or
aggressive than the recommended portfolio, but Versant then makes the final decision and selects a
portfolio based on all the information it has about the client. The System also includes an automated
investment engine through which Versant manages the client’s portfolio on an ongoing basis through
automatic rebalancing and tax-loss harvesting (if the client is eligible and elects).
Versant charges clients a fee for its services as described below under Item 5, Fees and
Compensation. Versant’s fees are not set or supervised by Schwab. Clients do not pay brokerage
commissions or any other fees to CS&Co. as part of the OPP. Schwab does receive other revenues
in connection with the OPP, which are described below under Item 5.
Versant does not pay SPT fees for the Platform so long as it maintains $100 million in client assets in
accounts at CS&Co. that are not enrolled in the OPP. If Versant does not meet this condition, then it
must pay SPT an annual licensing fee of 0.10% of the value of its clients’ assets in the OPP. This
arrangement presents a conflict of interest, as it provides an incentive for Versant to recommend that
clients maintain their accounts at CS&Co. Notwithstanding, Versant may generally recommend to its
clients that investment management accounts be maintained at CS&Co. based on the considerations
discussed in Item 12 below, which mitigates this conflict of interest.
Clients enrolled in the OPP are limited in the universe of investment options available to them. For
example, the investment options available are limited to ETFs, whereas Versant recommends
various other types of securities in its other services. The OPP is designed to provide guidance and
professional assistance to individuals who are beginning the process of accumulating wealth.
Clients will have access to their accounts and a financial interface online but will also have the
opportunity to confer with Versant with respect to their account.
Rebalancing
The System will rebalance a client’s account periodically by generating instructions to CS&Co. to
buy and sell shares of ETFs and depositing or withdrawing funds through the “Sweep Program”,
considering the asset allocation for the client’s investment strategy. Rebalancing trade instructions
can be generated by the System when (i) the percentage allocation of an ETF varies by a set
parameter established by Versant, (ii) Versant decides to change the ETFs or their percentage
allocations for an investment strategy or (iii) Versant decides to change a client’s investment
strategy, which could occur, for example, when a client makes changes to their investment profile or
imposes or modifies restrictions on the management of their account. Accounts below $5,000 may
deviate farther than the set parameters as well as the target allocation of the selected investment
profile. Rebalancing below $5,000 may impact the ability to maintain positions in selected asset
classes due to the inability to buy or sell at least one share of an ETF. For example, withdrawal
requests may require entire asset classes to be liquidated to generate and disburse the requested
cash.
Sweep Program
Each investment strategy involves a cash allocation (“Cash Allocation”) that will be held in a sweep
program at Charles Schwab Bank (the “Sweep Program”). The Cash Allocation will be a minimum of
4% of an account’s value to be held in cash, and may be higher, depending on the investment
strategy chosen for a client. The Cash Allocation will be accomplished through enrollment in the
Sweep Program, a program sponsored by CS&Co. By enrolling in the OPP, clients consent to having
the free credit balances in their brokerage accounts at CS&Co. swept into deposit accounts (“Deposit
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Accounts”) at Charles Schwab Bank (“Schwab Bank”) through the Sweep Program.
Schwab Bank is an FDIC-insured depository institution that is a Schwab affiliate. The Sweep
Program is a required feature of the OPP. If the Deposit Account balances exceed the Cash
Allocation for a client’s investment strategy, the excess over the rebalancing parameter will be used
to purchase securities as part of rebalancing. If clients request cash withdrawals from their accounts,
this likely will require the sale of ETF positions in their accounts to bring their Cash Allocation in line
with the target allocation for their chosen investment strategy. If those clients have taxable accounts,
those sales may generate capital gains (or losses) for tax purposes. In accordance with an
agreement with CS&Co., Schwab Bank has agreed to pay an interest rate to depositors participating
in the Sweep Program that will be determined by reference to an index.
Comprehensive Investment Advisory, Financial Planning, and Consulting Services (Wealth
Management) and/or Family Office Services
Versant also provides comprehensive investment advisory, financial planning, and consulting
services on a fee-only basis in accordance with the traditional fee table described in Item 5A, based
upon the amount of the assets placed under management and the level and scope of the financial
planning and consulting services (see Comprehensive Investment Advisory, Financial Planning, and
Consulting Services). Comprehensive wealth management services include investment advice,
financial planning, estate planning and administration, succession planning, charitable planning, tax
planning, as well as family governance and next-generation education.
In the event a client requires extraordinary planning and/or consultation services (to be determined
in the sole discretion of Versant), Versant may determine to charge for such additional services, the
dollar amount of which shall be set forth in a separate written notice to the client.
In addition to the wealth management services described above, Versant offers Family Office
services to high-net-worth individuals and their families. The specific services provided are tailored
to the needs and complexities of the client.
Financial Planning and Consulting Services (Stand-Alone)
To the extent requested by a client, Versant may determine to provide financial planning and/or
consulting services (including investment and non-investment related matters, including estate
planning, insurance planning, etc.) on a stand-alone separate fee basis. Versant’s planning and
consulting fees are negotiable, but generally range from $400 to $800 on an hourly rate basis,
depending upon the level and scope of the service(s) required and the professional(s) rendering the
service(s). Versant may also provide consulting services on a mutually agreed upon fixed-fee basis.
Prior to engaging Versant to provide planning or consulting services, clients are generally required to
enter into a Financial Planning and Consulting Agreement between the parties, setting forth the
terms and conditions of the engagement (including termination), describing the scope of the services
to be provided, and the portion of the fee that is due from the client prior to Versant commencing
services. If requested by the client, Versant may recommend the services of other professionals for
implementation purposes. The client is under no obligation to engage the services of any such
recommended professional. The client retains absolute discretion over all such implementation
decisions and is free to accept or reject any recommendation from Versant.
If the client engages any such recommended professional, and a dispute arises thereafter relative to
such engagement, the client agrees to seek recourse exclusively from and against the engaged
professional. At all times, the engaged licensed professional(s) (i.e., attorney, accountant, insurance
agent, etc.), and not Versant, shall be responsible for the quality and competency of the services
provided.
It remains the client's responsibility to promptly notify Versant whether there is ever any change in
their financial situation or investment objectives for the purpose of reviewing, evaluating or revising
Versant’s previous recommendations and/or services.
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Retirement Rollovers - No Obligation/Conflict of Interest
A client or prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the
account value (which could, depending upon the client’s age, result in adverse tax consequences). If
Versant recommends that a client roll over their retirement plan assets into an account to be managed
by Versant, such a recommendation creates a conflict of interest if Versant will earn new (or increase
its current) compensation as a result of the rollover.
ERISA PLAN and 401(k) INDIVIDUAL ENGAGEMENTS
Trustee Directed Plans
Versant may be engaged to provide discretionary investment advisory services to ERISA
retirement plans, whereby Versant shall manage Plan assets consistent with the investment
objective designated by the Plan trustees. In such engagements, Versant will serve as an
investment fiduciary as that term is defined under The Employee Retirement Income Security
Act of 1974 (“ERISA”). Versant will generally provide services on an “assets under
management” fee basis per the terms and conditions of an Investment Advisory Agreement
between the Plan and Versant.
Client Retirement Plan Assets
If requested to do so, Versant shall provide investment advisory services relative to 401(k) plan
assets maintained by the client in conjunction with the retirement plan established by the client’s
employer. In such event, Versant shall allocate (or recommend that the client allocate) the
retirement account assets among the investment options available on the 401(k) platform.
Versant’s ability shall be limited to the allocation of the assets among the investment alternatives
available through the plan. Versant will not receive any communications from the plan sponsor
or custodian, and it shall remain the client’s exclusive obligation to notify Versant of any changes
in investment alternatives, restrictions, etc. pertaining to the retirement account. Unless
expressly indicated by Versant to the contrary, in writing, the client’s 401(k) plan assets shall be
included as assets under management for purposes of Versant calculating its advisory fee.
Miscellaneous
Planning and Non-Investment Consulting/Implementation Services
To the extent specifically requested by the client, Versant may provide consulting services regarding
non-investment related matters, such as estate planning, tax planning, insurance, etc. We do not
serve as an attorney, accountant, or insurance agency, and no portion of our services should be
construed as same. Accordingly, we do not prepare estate planning documents, tax returns or sell
insurance products. To the extent requested by a client, we may recommend the services of other
professionals for certain non-investment implementation purpose (i.e., attorneys, accountants,
insurance, etc.). The client is under no obligation to engage the services of any such recommended
professional. The client retains absolute discretion over all such implementation decisions and is free
to accept or reject any recommendation from Versant.
If the client engages any such recommended professional, and a dispute arises thereafter relative to
such engagement, the client agrees to seek recourse exclusively from and against the engaged
professional. At all times, the engaged licensed professional(s) (i.e., attorney, accountant, insurance
agent, etc.), and not Versant, shall be responsible for the quality and competency of the services
provided.
It remains the client’s responsibility to promptly notify Versant if there is ever any change in their
financial situation or investment objectives for the purpose of reviewing, evaluating or revising
Versant’s previous recommendations.
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Variable Products
Versant also may render investment advisory services to clients relative to: (1) a variable investment
product that they may own, and/or (2) their individual employer-sponsored retirement plans. In so
doing, Versant either directs or recommends the allocation of client assets among the various mutual
investment alternatives (generally mutually funds) that comprise the variable life/annuity product or
the retirement plan. The client assets shall be maintained either at the specific insurance company
that issued the variable life/annuity product which is owned by the client, or at the custodian designated
by the sponsor of the client’s retirement plan. In the event that Versant is requested to provide advisory
services with respect to a variable investment product and/or retirement plan sponsored by the client’s
employer, Versant’s advice is limited to the investment alternatives provided by the variable product
and/or retirement plan sponsor.
Independent Managers
Versant may allocate (and/or recommend that the client allocate) a portion of the client's investment
assets among unaffiliated independent investment managers in accordance with the client's
designated investment objective(s). In such situations, the Independent Manager(s) shall have day-
to-day responsibility for the active discretionary management of the allocated assets. Versant shall
continue to render investment supervisory services to the client relative to the ongoing monitoring
and review of account performance, asset allocation, and client investment objectives. Factors
which Versant shall consider in recommending Independent Manager[s] include the client's
designated investment objective(s), management style, performance, reputation, financial strength,
reporting, pricing, and research. Please Note: The investment management fee charged by the
Independent Manager[s] is separate from, and in addition to, Versant’s advisory fee as set forth in
Item 5 below.
Non-Discretionary Service Limitations
Clients that determine to engage Versant on a non-discretionary investment advisory basis must be
willing to accept that Versant cannot affect any account transactions without obtaining prior consent
to any such transaction(s) from the client. Thus, in the event that Versant would like to make a
transaction for a client's account, and the client is unavailable, Versant will be unable to effect the
account transaction (as it would for its discretionary clients) without first obtaining the client’s consent.
Use of Mutual and Exchange Traded Funds
Most mutual funds and exchange traded funds are available directly to the public. Thus, a
prospective client can obtain many of the funds that may be utilized by Versant independent of
engaging Versant as an investment advisor. However, if a prospective client determines to do so,
he/she will not receive Versant’s initial and ongoing investment advisory services.
Use of DFA, Stone Ridge and Cliffwater Funds
Versant utilizes mutual funds issued by Dimensional Fund Advisors (“DFA”), and closed-end funds
issued by Stone Ridge Funds (“Stone Ridge”) and Cliffwater (“Cliffwater”). These funds are generally
available only through certain registered investment advisers. Therefore, if the client were to terminate
Versant’s services and not transition to another adviser who utilizes DFA, Stone Ridge, or Cliffwater,
restrictions on additional purchases, reallocations, and other transactions involving these funds would
generally apply.
Interval Funds/Risks and Limitations: Where appropriate, Versant Capital Management, Inc.
(“Versant”) may utilize interval funds. An interval fund is a non-traditional type of closed-end mutual
fund that periodically offers to buy back a percentage of outstanding shares from shareholders.
Investments in an interval fund involve additional risk, including lack of liquidity and restrictions on
withdrawals. During any time periods outside of the specified repurchase offer window(s), investors
will be unable to sell their shares of the interval fund. There is no assurance that an investor will be
able to tender shares when or in the amount desired. There can also be situations where an interval
fund has a limited amount of capacity to repurchase shares and may not be able to fulfill all purchase
orders. In addition, the eventual sale price for the interval fund could be less than the interval fund
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value on the date that the sale was requested. While an internal fund periodically offers to repurchase
a portion of its securities, there is no guarantee that investors may sell their shares at any given time
or in the desired amount. As interval funds can expose investors to liquidity risk, investors should
consider interval fund shares to be an illiquid investment. Typically, the interval funds are not listed
on any securities exchange and are not publicly traded. Thus, there is no secondary market for the
fund’s shares. Because these types of investments involve certain additional risk, these funds will
only be utilized when consistent with a client’s investment objectives, individual situation, suitability,
tolerance for risk and liquidity needs. Investment should be avoided where an investor has a short-
term investing horizon and/or cannot bear the loss of some, or all, of the investment. There can be
no assurance that an interval fund investment will prove profitable or successful. In light of these
enhanced risks, a client may direct Versant, in writing, not to employ any or all such strategies
for the client’s account.
Unaffiliated Private Investment Funds. Versant may recommend private investment funds.
Versant may also introduce, on an extremely limited non-discretionary basis, unaffiliated private
investment funds to those clients who express an interest in investing in such vehicles. The
description of the private investment fund (the terms, conditions, risks, conflicts and fees, including
incentive compensation) is set forth in the fund’s offering documents. Versant’s role relative to
unaffiliated private investment funds shall be limited to its initial and ongoing review and investment
monitoring services.. The investment management fee charged by Private Funds is separate from,
and in addition to, Versant’s advisory fee as set forth in Item 5 below. Versant’s clients are under
absolutely no obligation to consider or make an investment in any private investment fund(s).
Please Note: Private investment funds generally involve various risk factors, including, but
not limited to, potential for complete loss of principal, liquidity constraints and lack of
transparency, a complete discussion of which is set forth in each fund’s offering documents,
which will be provided to each client for review and consideration. Unlike liquid investments
that a client may own, private investment funds do not provide daily liquidity or pricing.
Each prospective client investor will be required to complete a Subscription Agreement,
pursuant to which the client shall establish that he/she is qualified for investment in the fund
and acknowledges and accepts the various risk factors that are associated with such an
investment.
Custodian Charges-Additional Fees. As discussed below at Item 12 below, when requested to
recommend a broker-dealer/custodian for client accounts, Versant generally recommends that
Schwab or Pershing serve as the broker-dealer/custodian for client investment management assets.
Broker-dealers such as Schwab and Pershing may charge brokerage commissions, transaction,
and/or other type fees for effecting certain types of securities transactions (i.e., including transaction
fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income transactions,
etc.). The types of securities for which transaction fees, commissions, and/or other type fees (as well
as the amount of those fees) shall differ depending upon the broker-dealer/custodian (while certain
custodians, including Schwab, generally do not currently charge fees on individual equity transactions
(including ETFs), others do. Please Note: there can be no assurance that the relevant broker-
dealer/custodian will not change their transaction fee pricing in the future. These fees/charges are in
addition to Versant’s investment advisory fee at Item 5 below. Versant does not receive any portion of
these fees/charges. ANY QUESTIONS: Versant’s Chief Compliance Officer, Elizabeth Shabaker,
remains available to address any questions that a client or prospective client may have
regarding the above.
Portfolio Activity
Versant has a fiduciary duty to provide services consistent with the client’s best interest. As part of
its investment advisory services, Versant will review client portfolios on an ongoing basis to
determine if any changes are necessary based upon various factors, including, but not limited to,
investment performance, fund manager tenure, style drift, account additions/withdrawals, and/or a
change in the client’s investment objective. Based upon these factors, there may be extended
periods of time when Versant determines that changes to a client’s portfolio are neither necessary
nor prudent. Of course, as indicated below, there can be no assurance that investment decisions
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made by Versant will be profitable or equal any specific performance level(s).
Plaid: Account Aggregation
Versant, in conjunction with the services provided by Plaid, may also provide periodic comprehensive
reporting services which can incorporate all the client’s investment assets, including those investment
assets that are not part of the assets managed by Versant (the “Excluded Assets”). The client and/or
their other advisors that maintain trading authority, and not Versant, shall be exclusively responsible
for the investment performance of the Excluded Assets. Unless otherwise specifically agreed to, in
writing, Versant’s service relative to the Excluded Assets is limited to
reporting only. The sole
exception to the above shall be if Versant is specifically engaged to monitor and/or allocate the assets
within the client’s 401(k) account maintained away at the custodian directed by the client’s employer.
As such, except with respect to the client’s 401(k) account (if applicable), Versant does not maintain
any trading authority for the Excluded Assets. Rather, the client and/or the client’s designated other
investment professional(s) maintain supervision, monitoring and trading authority for the Excluded
Assets. If Versant is asked to make a recommendation as to any Excluded Assets, the client is under
absolutely no obligation to accept the recommendation, and Versant shall not be responsible for any
implementation error (timing,
trading, etc.) relative to the Excluded Assets. In the event the client
desires that Versant provide investment management services for the Excluded Assets, the client may
engage Versant to do so pursuant to the terms and conditions of the Investment Advisory Agreement
between Versant and the client.
Please Note: Cash Positions. Versant continues to treat cash as an asset class. As such, unless
determined to the contrary by Versant, all cash positions (money markets, etc.) shall continue to be
included as part of assets under management for purposes of calculating Versant’s advisory fee. At
any specific point in time, depending upon perceived or anticipated market conditions/events (there
being no guarantee that such anticipated market conditions/events will occur), Versant may
maintain cash positions for defensive purposes. In addition, while assets are maintained in cash,
such amounts could miss market advances. Depending upon current yields, at any point in time,
Versant’s advisory fee could exceed the interest paid by the client’s money market fund. Versant
earns an additional 0.10% fee in addition to its advisory fee as outlined in Item 5 below for assets
managed through the Cantor Fitzgerald Insured Cash Account Program administered by
StoneCastle Network, LLC. Please note: Versant does not manage cash balances held by the
Client with the Cantor Fitzgerald Insured Cash Account Program. ANY QUESTIONS: Versant’s
Chief Compliance Officer, Elizabeth Shabaker, remains available to address any questions
that a client or prospective may have regarding the above fee billing practice.
Margin Accounts: Risks/Conflict of Interest. Versant Capital Management, Inc. may recommend
the use of margin for investment purposes. A margin account is a brokerage account that allows
investors to borrow money to buy securities and/or for other non-investment borrowing purposes.
The broker/custodian charges the investor interest for the right to borrow money and uses the
securities as collateral. By using borrowed funds, the customer is employing leverage that will
magnify both account gains and losses. Should a client determine to use margin, Versant Capital
Management, Inc. will include the entire market value of the margined assets when computing its
advisory fee. Accordingly, Versant Capital Management Inc’s fee shall be based upon a higher
margined account value, resulting in Versant Capital Management, Inc. earning a correspondingly
higher advisory fee. As a result, the potential of conflict of interest arises since Versant Capital
Management, Inc. may have an economic disincentive to recommend that the client terminate the
use of margin. Clients who choose to engage in margin transactions are required to sign an account
agreement, providing their informed consent and acknowledgment of the associated risks with
margin. Please Note: The use of margin can cause significant adverse financial consequences in
the event of a market correction. ANY QUESTIONS: Our Chief Compliance Officer, Elizabeth
Shabaker, remains available to address any questions that a client or prospective client may
have regarding the use of margin.
Cybersecurity Risk. The information technology systems and networks that Versant Capital
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Management and its third-party service providers use to provide services to Versant Capital
Management’s clients employ various controls, which are designed to prevent cybersecurity
incidents stemming from intentional or unintentional actions that could cause significant
interruptions in Versant Capital Management’s operations and result in the unauthorized acquisition
or use of clients’ confidential or non-public personal information. Clients and Versant Capital
Management are nonetheless subject to the risk of cybersecurity incidents that could ultimately
cause them to incur losses, including for example: financial losses, cost, and reputational damage
to respond to regulatory obligations, other costs associated with corrective measures, and loss from
damage or interruption to systems. Although Versant Capital Management has established its
systems to reduce the risk of cybersecurity incidents from coming to fruition, there is no guarantee
that these efforts will always be successful, especially considering that Versant Capital
Management does not directly control the cybersecurity measures and policies employed by third-
party service providers. Clients could incur similar adverse consequences resulting from
cybersecurity incidents that more directly affect issuers of securities in which those clients invest,
broker-dealers, qualified custodians, governmental and other regulatory authorities, exchange and
other financial market operators, or other financial institutions.
Client Obligations. In performing its services, Versant shall not be required to verify any information
received from the client or from the client's other professionals and is expressly authorized to rely
thereon. Moreover, each client is advised that it remains his/her/its responsibility to promptly notify
Versant if there is ever any change in his/her/its financial situation or investment objectives for the
purpose of reviewing, evaluating or revising Versant’s previous recommendations and/or services.
Disclosure Brochure. A copy of Versant’s written Brochure as set forth on Form ADV Part 2A and
Form CRS shall be provided to each client prior to, or contemporaneously with, the execution of an
Agreement between Versant and the client (i.e., Investment Advisory Service Agreement and/or
Comprehensive Investment Advisory Services with Financial Planning Agreement).
Section C - TAILORED ADVISORY SERVICES
Versant shall provide investment advisory services specific to the needs of each client. Prior to
providing investment advisory services, an investment adviser representative will ascertain each
client's investment objective(s). Thereafter, Versant shall allocate and/or recommend that the client
allocate investment assets consistent with the designated investment objective(s). The client may,
at any time impose reasonable restrictions, in writing, on Versant’s services.
Section D - WRAP FEE PROGRAMS
Versant does not participate in a wrap fee program.
Section E - ASSETS UNDER MANAGEMENT
As of December 31, 2024, Versant had a total of $1,239,087,574 in assets under management. Of
this amount, $1,051,178,530 is managed on a discretionary basis and $187,909,044 is managed on
a non-discretionary basis.
Item 5 – Fees and Compensation
Section A - COMPENSATION
The client can determine whether to engage Versant to provide the following types of advisory
services on a fee-only basis.
Comprehensive Investment Advisory, Financial Planning, and Consulting Services
(Wealth Management) and Family Office Services
Versant provides comprehensive investment advisory services, financial planning, and consulting
services on a fee-only basis based upon the amount of assets placed under management and the level
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and scope of the financial planning and consulting services. Versant will quote an exact percentage
or flat fee to each client based on the requirements of the client and the complexity of services
provided - all fees are agreed upon prior to entering into a contract with any client. Individual Accounts
for related entities and immediate family members (e.g., spouse and/or children) can be aggregated,
and the fee can be charged based on the total value of all family members’ Accounts. Annual fees for
comprehensive investment management with financial planning are as follows:
Financial Planning and Consulting fees are described below.
The services provided to Family Office clients vary among clients. As a result, fee arrangements are
determined separately, based on the scope and complexity of the specific services agreed to.
Fees are negotiable. In the event that the client requires extraordinary planning and/or consultation
services (to be determined in the sole discretion of Versant), Versant may determine to charge for
such additional services, the dollar amount of which shall be set forth in a separate written notice to
the client. Please Note. Versant believes that it is important for the client to address financial planning
issues on an ongoing basis. Versant’s advisory fee, as set forth at Item 5 above, will remain the same
regardless of whether the client determines to address financial planning issues with Versant.
Versant offers a courtesy discount on gross annual fees for Comprehensive Advisory, Financial
Planning, and Consulting Services to select 501(c)(3) organizations.
Online Portfolios
When consistent with a client’s investment objectives, Versant may offer portfolio management
services through its Online Portfolios Program (the “OPP”), an automated investment program
through which clients are invested in a range of investment strategies Versant has constructed and
manages. Versant’s investment management fee for Program accounts shall be as follows:
Market Value of Portfolio
Up to $10,000
$10,001 up to $20,000
$20,001 up to $30,000
Over $30,001
% of Assets
1.00%
0.75%
0.50%
0.25%
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Base fee% in addition to base feeOf the amount over$0.00to$4,000,000.00$40,000.00+0.00%$0.001.000%$4,000,001.00to$5,000,000.00$40,000.00+1.00%$4,000,000.001.000%$5,000,001.00to$10,000,000.00$50,000.00+0.75%$5,000,000.000.875%$10,000,001.00to$15,000,000.00$87,500.00+0.50%$10,000,000.000.750%$15,000,001.00to$20,000,000.00$112,500.00+0.45%$15,000,000.000.675%$20,000,001.00to$35,000,000.00$135,000.00+0.40%$20,000,000.000.557%$35,000,001.00to$50,000,000.00$195,000.00+0.25%$35,000,000.000.465%$50,000,001.00and Above$232,500.00+0.15%$50,000,000.00 ANNUAL FEESTotal fees @ category max as % of assetsAssets subject to agreement
Financial Planning and Consulting Services (Stand-Alone)
To the extent requested by the client, Versant may determine to provide financial planning and/or
consulting services (including investment and non-investment related matters, including estate
planning, insurance planning, etc.) on a stand-alone separate fee basis. Versant’s planning and
consulting fees are negotiable, but generally range from $400 to $800 on an hourly rate basis,
depending on the level and scope of the service(s) required and the professional(s) rendering the
service(s). Versant may also provide consulting services on a mutually agreed upon fixed-fee basis.
Fees for Consulting Services may be payable in advance.
Versant, in its discretion, may charge a lesser investment advisory fee, charge a flat fee, waive its
fee entirely, or charge fee on a different interval, based upon certain criteria (i.e. anticipated future
earning capacity, anticipated future additional assets, dollar amount of assets to be managed,
related accounts, account composition, complexity of the engagement, anticipated services to be
rendered, grandfathered fee schedules, employees and family members, courtesy accounts,
competition, negotiations with client, etc.). Please Note: As result of the above, similarly situated
clients could pay different fees. In addition, similar advisory services may be available from other
investment advisers for similar or lower fees. ANY QUESTIONS: Versant’s Chief Compliance
Officer, Elizabeth Shabaker, remains available to address any questions that a client or
prospective client may have regarding advisory fees.
In addition, Versant’s fees for Comprehensive Investment Advisory, Financial Planning and
Consulting Services (Wealth Management) are generally subject to a minimum annual fee of
$40,000 and is further described in this Item 5 below.
Section–B - DEDUCTION OF ADVISORY FEES AND DIRECT BILLING
Clients may elect to have Versant’s advisory fees deducted from their custodial account. Versant’s
Agreement (i.e., Investment Advisory Service Agreement and/or Investment Advisory Services with
Financial Planning Agreement) and the custodial/clearing agreement may authorize the custodian to
debit the account for the amount of Versant’s investment advisory fee and directly remit that
management fee to Versant in compliance with regulatory procedures. In the limited event that
Versant bills the client directly, payment is due upon receipt of the invoice. Versant shall deduct fees
and/or bill clients quarterly in arrears based upon the market value of the assets on the last business
day of the previous calendar quarter.
Section–C - OTHER FEES AND EXPENSES
As discussed above and below, unless the client directs otherwise or an individual client’s
circumstances require, Versant shall generally recommend that Charles Schwab and Co., Inc.
("Schwab") or Pershing, LLC (“Pershing”) serve as the broker-dealer/custodian for client
investment management assets. Broker-dealers such as Schwab and Pershing may charge
brokerage commissions and/or transaction fees for effecting certain securities transactions
(i.e., transaction fees are charged for certain no-load mutual funds, and mark-ups and mark-
downs charged for fixed income transactions, etc.). Clients will incur, in addition to Versant’s
investment management fee, brokerage commissions and/or transaction fees, and, relative to
all mutual fund and exchange traded fund purchases, charges imposed at the fund level (e.g.,
management fees and other fund expenses).
Versant earns an additional 0.10% fee in addition to its advisory fee as outlined in Item 5 below for
assets managed through the Cantor Fitzgerald Insured Cash Account Program administered
StoneCastle Network, LLC. Please note: Versant does not manage cash balances held by the Client
with the Cantor Fitzgerald Insured Cash Account Program.
Section–D - BILLING METHODOLOGY
Versant’s annual investment advisory fee shall be prorated and paid quarterly, in arrears, and shall
be based on the market value of the assets on the last business day of the previous quarter.
Corporate cash management and charitable accounts may be billed at rates lower than above at
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Versant’s discretion. Fees are payable on a pro-rated basis for periods covering less than a
calendar quarter and are generally not negotiable.
Versant’s investment advisory fee is negotiable at Versant’s discretion, depending upon objective
and subjective factors including but not limited to: the amount of assets to be managed; portfolio
composition; the scope and complexity of the engagement; the anticipated number of meetings and
servicing needs; related accounts; future earning capacity; anticipated future additional assets; the
professional(s) rendering the service(s); prior relationships with Versant and/or its representatives,
and negotiations with the client. As a result of these factors, similarly, situated clients could pay
different fees, the services to be provided by Versant to any particular client could be available from
other advisers at lower fees, and certain clients may have fees different than those specifically set
forth above.
Family Office, Financial Planning and Consulting fees are agreed upon in the Family Office, Financial
Planning and Consulting Agreement and may be payable in advance of Versant commencing
services. Fees that are charged in advance will be refunded based on the prorated amount of work
completed at the point of termination.
Section–E – COMPENSATION RELATED TO SALE OF SECURITIES
Neither Versant, nor any employee of Versant accepts compensation from the sale of securities or
other investment products.
Item 6 – Performance Based Fees and Side-by-Side Management
Neither Versant, nor any employee of Versant, accepts performance-based fees and/or
compensation.
Item 7 – Types of Clients
Versant’s clients generally include high net-worth individuals, families and their related entities,
including trusts, estates, and private foundations, as well as pension and profit-sharing plans,
charitable organizations, corporations and business entities.
Versant’s fees for Comprehensive Investment Advisory, Financial Planning and Consulting
Services (Wealth Management) and/or family office services are generally subject to a minimum
annual fee of $40,000 and is further described in Item 5. Typically, Versant requires a minimum
asset level of $4,000,000 for comprehensive services and/or family office services. Versant, in its
sole discretion, may reduce or waive its annual minimum fee and/or require a lesser minimum
asset level based upon certain criteria (i.e., anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account composition,
negotiations with client, etc.).
Item 8 - Methods of Analysis, Strategies, and Risk of Loss
Section A – METHODS OF ANALYSIS
Versant may utilize the following methods of security analysis:
• Charting – A chart is a historical record of price movements. This type of technical analysis
is performed using patterns to identify current trends and trend reversals to forecast the
direction of prices. However, there is no guarantee in finding these tendencies and patterns
or that historical records are an indicator of current or future movements.
• Fundamental – Fundamental analysis utilizes real data to evaluate a security’s value and
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is performed on historical and present data, with the goal of making financial forecasts. For
example, fundamental analysis can be performed on a bond’s value by looking at economic
factors, such as interest rates and the overall state of the economy, and information about
the bond issuer, such as potential changes in credit ratings. For assessing stocks, this
method uses revenues, earnings, future growth, profit margins, return on equity, etc., to
determine a company’s underlying value and potential for future growth. Fundamental
analysis does not attempt to anticipate market movements. This presents a potential risk, as
the price of a security can move up or down with the overall market regardless of the
economic and financial factors considered in evaluating a security.
• Cyclical – Cyclical analysis is performed on historical relationships between price and
market trends, to forecast the direction of prices. There are industries in which profits rise
and fall on a cyclical basis. As profits of companies follow cyclical patterns, so do their
stocks; reflecting the current stage of the business cycle. There are a variety of industries
that can be described as having distinct business cycles: oil and gas, semi-conductors,
mining, home-building, etc. Their main feature is that their profits, and thus stock prices,
follow similar rising and falling patterns over the long run. There is no guarantee that
historical trends will indicate current cycles.
The main sources of information that Versant uses include publicly available sources, including
newspapers, company press releases, annual reports, corporate rating services, and sources of
independent investment analysis, as well as internal research developed by Versant’s Investment
Committee.
Section B – INVESTMENT STRATEGIES USED WHEN IMPLEMENTING INVESTMENT ADVICE
Investment advice provided by Versant is based on a number of factors, including, but not limited to,
client investment objectives, risk tolerance, time horizons, liquidity needs, and asset-class
preferences, as well as current market views. Versant will determine a client’s investor profile and
prepare a proposed investment policy (asset allocation) appropriate for that profile. Versant’s
investment strategies attempt to achieve diversification by investing over time, across asset classes,
within asset classes, across investment styles, etc.
Versant may utilize the following investment strategies when implementing investment advice for
clients:
• Long-Term Purchases (securities held at least a year).
• Short-Term Purchases (securities sold within a year)
Versant’s primary investment strategies – Long-Term Purchases, Short-Term Purchases – are
fundamental investment strategies. However, every investment strategy has its own inherent risks
and limitations. For example, longer-term investment strategies require a longer investment time
period to allow for the strategy to potentially develop. Shorter term investment strategies require a
shorter investment time period to potentially develop, but as a result of more frequent trading, they
may incur higher transactional costs when compared to a longer-term investment strategy.
Section C – INVESTMENT RISK
Different types of investments involve varying degrees of risk, and it should not be assumed that the
future performance of any specific investment or investment strategy—including those recommended
or undertaken by Versant—will be profitable or equal any specific performance level. Every method of
analysis has its own inherent limitations and risks. To perform an accurate market analysis, Versant
relies on current and reliable market information; however, Versant has no control over the timing or
accuracy of market data dissemination. As a result, certain analyses may be based on incomplete or
outdated information, which could limit their value. Moreover, any analysis or forecast of market
trends represents only an estimate of possible future performance. There can be no assurance that a
forecasted change in market value or any particular investment strategy will prove accurate,
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actionable, or profitable.
Interval Funds: We may recommend certain private or alternative investment options to suitable
clients. These alternative investment options may include “interval funds.” An interval fund is a closed-
end investment company that is registered with the SEC under the Investment Company Act of 1940
(1940 Act). These funds have no restriction on the amount of illiquid investments held in the fund and
are offered to investors based upon the net asset value (NAV) of the fund. These funds typically offer
shareholders the ability to participate in privately offered investments, such as venture capital funds
and other private equity funds that are otherwise restricted to accredited investors only. Because these
funds hold illiquid investments, the funds only offer periodic redemption of shares for liquidity. These
funds are therefore limited in liquidity and are therefore suitable only for investors who require limited
liquidity of the assets invested.
Real Estate Investment Trust: A real estate investment trust ("REIT") is a corporate entity which
invests in real estate and/or engages in real estate financing. A REIT reduces or eliminates corporate
income taxes. REITs can be publicly or privately held. Public REITs may be listed on public stock
exchanges. REITs are required to declare 90% of their taxable income as dividends, but they actually
pay dividends out of funds from operations, so cash flow has to be strong or the REIT must either dip
into reserves, borrow to pay dividends, or distribute them in stock (which causes dilution). After 2012,
the IRS stopped permitting stock dividends. Most REITs must refinance or erase large balloon debts
periodically. The credit markets are no longer frozen, but banks are demanding, and getting, harsher
terms to re-extend REIT debt. Some REITs may be forced to make secondary stock offerings to repay
debt, which will lead to additional dilution of the stockholders. Fluctuations in the real estate market can
affect the REIT's value and dividends.
Private Placement Risk: For the private placement securities portion of a client’s portfolio, we employ a
number of different means and accesses multiple outside resources to provide for an appropriate level
of due diligence in identifying various private placement and direct participation investment offerings
that may be recommended to our clients. This may include sponsor financial reviews, attendance at
sponsor provided due diligence meetings, attendance at industry sponsored due diligence
conferences, access and review of third party due diligence and review summaries, the hiring of our
own due diligence counsel and review, consulting with other industry professionals as well as industry
specialists. The due diligence process is ongoing and continual and may include the gathering of
available 17 information, such as; marketing materials, audited financial reports sponsor and
investment entity operating statements, profit and loss statements, balance sheets, offering
memorandums, subscription agreements, annual reports, industry outlook reports, economic studies,
and others.
Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the
issuer(s) may not make required interest payments. An issuer suffering an adverse change in its
financial condition could lower the credit quality of a security, leading to greater price volatility of the
security. A lowering of the credit rating of a security may also offset the security's liquidity, making it
more difficult to sell. Funds investing in lower quality debt securities are more susceptible to these
problems and their value may be more volatile.
Margin Strategies
Versant may recommend the use of margin as an investment strategy. A margin strategy would
require the client to borrow money leveraged against securities held to purchase additional
securities. If a client determines to use margin to purchase assets that Versant will manage, Versant
would include the entire market value of the margined assets when computing its advisory fee, which
would present a conflict of interest to the extent it increases Versant’s advisory fee. Another conflict
of interest would arise if Versant had an economic disincentive to recommend that the client
terminate the use of margin. The terms and conditions of each margin loan are contained in a
separate agreement between the client and the margin lender selected by the client, which terms
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and conditions may vary from client to client.
Borrowing funds on margin is not suitable for all clients and is subject to certain risks, including but
not limited to: increased market risk, increased risk of loss, especially in the event of a significant
downturn; liquidity risk; the potential obligation to post collateral or repay the margin if the margin
Lender determines that the value of collateralized securities is no longer sufficient to support the
value of the margin; and the risk that the margin lender may liquidate the client’s securities to satisfy
its demand for additional collateral or repayment / the risk that the margin lender may terminate the
margin at any time. Before agreeing to participate in a margin program, clients should carefully
review the applicable margin agreement and all risk disclosures provided by the margin lender
including the initial margin and maintenance requirements for the specific program in which the client
enrolls, and the procedures for issuing “margin calls” and liquidating securities and other assets in
the client’s accounts.
Currently, Versant primarily allocates client investment assets among various equity securities,
corporate debt securities, commercial paper, certificates of deposit, municipal securities, investment
company securities, stocks, bonds, no-load, load-waived, front-load mutual funds, and Exchange
Traded Funds on a discretionary and non-discretionary basis in accordance with the client’s
designated investment objective(s).
Versant will create a portfolio consisting primarily of stocks, bonds, no-load, load-waived, front-load
mutual funds, and Exchange Traded Funds, and will allocate the client’s assets among various
investments taking into consideration the overall management style selected by the client. The
mutual funds will be selected based on any or all of the following criteria: fund costs, the fund’s
performance history; the industry sector in which the funds invest; the track record of the fund’s
manager; the fund’s investment objectives; the fund’s management style and philosophy; and the
fund’s management fee structure. Portfolio weighting will be determined by each client’s individual
needs and circumstances. Client will have the opportunity to place reasonable restrictions on the
types of investments which will be made on the client’s behalf. Clients will retain individual ownership
of all securities.
Online Portfolios
ETF General Risks
ETFs in which the strategy may invest involve certain inherent risks generally associated with
investments in a portfolio of securities, including the risk that the general level of security prices may
decline, thereby adversely affecting the value of each unit of the ETF. Moreover, an ETF may not
fully replicate the performance of its benchmark index because of the temporary unavailability of
certain index securities in the secondary market or discrepancies between the ETF and the index
with respect to the weighting of securities or the number of securities held. ETFs in which the
strategies invest have their own fees and expenses as set forth in the ETF prospectuses. ETFs may
have exposure to derivative instruments, such as futures contracts, forward contracts, options, and
swaps. There is a risk that a derivative may not perform as expected. The main risk with derivatives
is that some types can amplify a gain or loss, potentially earning or losing substantially more money
than the actual cost of the derivative, or that the counterparty may fail to honor its contract terms,
causing a loss for the ETF. Use of these instruments may also involve certain costs and risks such
as liquidity risk, interest rate risk, market risk, credit risk, management risk, and the risk that an ETF
could not close out a position when it would be most advantageous to do so. Some ETFs available,
including Schwab ETFs™, are less than 10 years old. Accordingly, there is limited data available to
use when assessing the investment risk of some of these ETFs. As a result, one or more of the
following may occur: (i) poor liquidity in or limited availability of the ETFs, or (ii) lack of market depth
causing the ETFs to trade at excessive premiums or discounts.
Investment Strategy Risks
There are risks associated with the long-term core strategic holdings for each of the investment
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strategies. The more aggressive the investment strategy selected, the more likely the portfolio will
contain larger weights in riskier asset classes, such as equities.
Versant allocates investment management assets directed to the Online Portfolios, on a
discretionary basis, among one or more of its asset allocation programs (i.e., Aggressive,
Moderately Aggressive, Moderate, and Conservative) as designated through the investment risk
analysis process. Versant’s management in this respect seeks to comply with the requirements of
Rule 3a-4 of the Investment Company Act of 1940. Rule 3a-4 provides similarly managed
investment programs, such as Versant’s asset allocation programs, with a non-exclusive safe
harbor from the definition of an investment company. In accordance with Rule 3a-4, the following
disclosure is applicable to Versant’s management of client assets:
1.
2.
Initial Interview – at the opening of the account, Versant, through its designated
representatives, shall obtain from the client information sufficient to determine the client’s
financial situation and investment objectives;
Individual Treatment – the account is managed on the basis of the client’s financial
situation and investment objectives;
3. Quarterly Notice – at least quarterly Versant shall notify the client to advise Versant whether
the client’s financial situation or investment objectives have changed, or if the client wants
to impose and/or modify any reasonable restrictions on the management of the account;
4. Annual Contact – at least annually, Versant shall contact the client to determine whether
the client’s financial situation or investment objectives have changed, or if the client
wants to impose and/or modify any reasonable restrictions on the management of the
account;
5. Consultation Available – Versant shall be reasonably available to consult with the client
relative to the status of the account;
6. Quarterly Report – the client shall be provided with a quarterly report for the account for
the preceding period;
7. Ability to Impose Restrictions – the client shall have the ability to impose reasonable
restrictions on the management of the account, including the ability to instruct Versant not
to purchase up to three specific ETFs;
8. No Pooling – the client’s beneficial interest in a security does not represent an undivided
interest in all the securities held by the custodian, but rather represents a direct and beneficial
interest in the securities which comprise the account;
9. Separate Account – a separate account is maintained for the client with the Custodian;
10. Ownership – each client retains indicia of ownership of the account (e.g., right to withdraw
securities or cash, exercise or delegate proxy voting, and receive transaction confirmations).
Versant believes that its annual investment advisory fee is reasonable in relation to: (1) the advisory
services provided under the Financial Planning and Investment Management Agreement; and (2) the
fees charged by other investment advisers offering similar services/programs. However, Versant’s
annual investment advisory fee may be higher than that charged by other investment advisers
offering similar services/programs. In addition to Versant’s annual investment advisory fee, the
client will also incur charges imposed directly at the mutual and exchange traded fund level (e.g.,
management fees and other fund expenses). Please Note: Versant’s investment programs may
involve above-average portfolio turnover which could negatively impact upon the net after-tax gain
experienced by an individual client in a taxable account
Item 9 – Disciplinary Action
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Versant has not been the subject of any disciplinary actions.
Item 10 - Other Financial Industry Activities and Affiliations
Section A – BROKER DEALER
Neither Versant, nor its employees, are registered or have an application pending to register as a
broker-dealer or a registered representative of a broker-dealer.
Section B – COMMODITY POOL OPERATOR AND COMMODITY TRADING ADVISOR
Neither Versant, nor its employees, are registered or have an application pending to register as a
futures commission merchant, commodity pool operator, commodity trading advisor, or a
representative of the foregoing.
Section C – OTHER RELATIONSHIPS AND/OR ARRANGEMENTS MATERIAL TO VERSANT’S
ADVISORY BUSINESS
DISCLOSURE
Thomas J. Connelly, Versant’s Chief Investment Officer, is a shareholder of National Advisor Holdings,
Inc. (“NAH”), a Delaware corporation organized in August of 1999. Mr. Connelly holds less than 3%, in
the aggregate, of the outstanding stock of NAH. NAH has chartered a new institution through the Office
of Thrift Supervision to be known as National Advisors Trust Company (“NATC”). NATC provides trust
services to clients of registered investment advisory firms such as Versant, across the United States.
Because Mr. Connelly has an interest in NAH, and therefore indirectly has an interest in NATC, fees
earned by NATC will accrue to the benefit of Mr. Connelly, in his capacity as a NAH shareholder, and
thus create a conflict of interest. However, Versant’s clients will be able to make the determination as
to whether to use the trust services of NATC and may choose to use another fiduciary and still retain
Versant to provide investment advice to the client.
• Conflict of Interest: The recommendation by either Thomas J. Connelly, or other
employee, that a client utilize the trust services of NATC presents a material conflict of
interest, as the receipt of compensation, indirect as it may be, may provide an incentive to
recommend the trust services of NATC, rather than based on a particular client’s need. No
client is under any obligation to engage the trust services of NATC. Clients are reminded
that they may use other non-affiliated broker dealers for custodial services.
Section D – SELECTION OF OTHER INVESTMENT ADVISERS
Versant does not receive, directly or indirectly, compensation from investment advisers that it
recommends or selects for its clients.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions, and Personal
Trading
Section A – CODE OF ETHICS
Versant maintains an investment policy relative to personal securities transactions. This investment
policy is part of Versant’s overall Code of Ethics, which serves to establish a standard of business
conduct for all Versant’s employees that is based upon fundamental principles of openness,
integrity, honesty, and trust. A copy of Versant’s Code of Ethics is available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, Versant also maintains
and enforces written policies reasonably designed to prevent the misuse of material non-public
information by Versant or any person associated with Versant.
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Section B, C, and D – PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
B. Neither Versant nor any employee recommends, buys, or sells, for client accounts, securities in
which Versant or any related person of Versant has a material financial interest.
C. Versant and/or employees of Versant may buy or sell securities that are also recommended to
clients. This practice may create a situation where Versant and/or its employees are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation creates a
conflict of interest. Practices such as “scalping” (i.e., a practice whereby the owner of shares of a
security recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price following the recommendation) could take place if Versant did not have
adequate policies in place to detect such activities. In addition, this requirement can help detect
insider trading, “front-running” (i.e., personal trades executed prior to those of Versant’s clients) and
other potentially abusive practices.
Versant has a personal securities transaction policy in place to monitor the personal securities
transactions and securities holdings of each of Versant’s “Access Persons”. Versant’s securities
transaction policy requires that Access Persons provide the Chief Compliance Officer or his/her
designee with a written report of their current securities holdings within ten (10) days after becoming
an Access Person. Access Persons must provide the Chief Compliance Officer or his/her designee
with a written report of the Access Person’s current securities holdings at least once each twelve (12)
month period, and must report their securities transactions quarterly, subject to limited exceptions.
Supervised Persons must also obtain pre-approval from the Chief Compliance Officer to invest in
initial public offerings and private placements.
D. Versant and/or its employees may buy or sell securities at or around the same time as those
securities recommended to clients. This practice creates a situation where Versant and/or its
employees are in a position to materially benefit from the sale or purchase of those securities.
Therefore, this situation creates a conflict of interest. As indicated above in Item 11.C, Versant has
a personal securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each its Access Persons.
Item 12 – Brokerage Practices
Section A – SELECTION CRITERIA FOR BROKERS AND DEALERS
In the event that the client requests that Versant recommend a broker-dealer/custodian for
execution and/or custodial services, Versant generally recommends that investment advisory
accounts be maintained at Charles Schwab & Co., Inc. (“Schwab”) or Pershing, LLC (“Pershing”).
Prior to engaging Versant to provide investment management services, the client will be required to
enter into a formal Investment Advisory Agreement with Versant setting forth the terms and
conditions under which Versant shall advise on the client's assets, and a separate
custodial/clearing agreement with each designated broker-dealer/custodian.
Factors that Versant considers in recommending Schwab or Pershing (or any other broker-
dealer/custodian to clients) include historical relationship with Versant, financial strength,
reputation, execution capabilities, pricing, research, and service. Broker-dealers such as Schwab
and Pershing can charge transaction fees for effecting certain securities transactions (See Item 4
above). To the extent that a transaction fee will be payable by the client to Schwab or Pershing, the
transaction fee shall be in addition to Versant’s investment advisory fee referenced in Item 5 above.
To the extent that a transaction fee is payable, Versant shall have a duty to obtain best execution
for such transaction. However, that does not mean that the client will not pay a transaction fee that
is higher than another qualified broker-dealer might charge to affect the same transaction where
Versant determines, in good faith, that the transaction fee is reasonable. In seeking best execution,
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the determinative factor is not the lowest possible cost, but whether the transaction represents the
best qualitative execution, taking into consideration the full range of a broker-dealer’s services,
including the value of research provided, execution capability, transaction rates, and
responsiveness. Accordingly, although Versant will seek competitive rates, it may not necessarily
obtain the lowest possible rates for client account transactions.
1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a client utilize
the services of a particular broker-dealer/custodian, Versant can receive from Schwab or
Pershing(or another broker-dealer/custodian, investment manager, platform sponsor, mutual fund
sponsor, or vendor) without cost (and/or at a discount) support services and/or products, certain of
which assist Versant to better monitor and service client accounts maintained at such institutions.
Included within the support services that can be obtained by Versant can be investment-related
research, pricing information and market data, software and other technology that provide access
to client account data, compliance and/or practice management-related publications, discounted or
gratis consulting services (including those provided by unaffiliated vendors and professionals),
discounted and/or gratis attendance at conferences, meetings, and other educational and/or social
events, marketing support (including client events), computer hardware and/or software and/or
other products used by Versant in furtherance of its investment advisory business operations.
Certain of the benefits that could be received can also assist Versant to manage and further
develop its business enterprise and/or benefit Versant’s representatives.
Versant’s clients do not pay more for investment transactions effected and/or assets maintained at
Schwab or Pershing as the result of this arrangement. There is no corresponding commitment made
by Versant to Schwab, Pershing, or any other entity, to invest any specific amount or percentage of
client assets in any specific mutual funds, securities or other investment products as result of the
above arrangement. Versant’s Chief Compliance Officer, Elizabeth M. Shabaker, remains
available to address any questions that a client or prospective client may have regarding
Versant’s broker-dealer/custodian arrangements and any corresponding perceived conflict of
interests such arrangement may create.
2. Brokerage for Client Referrals
Versant does not receive referrals from broker-dealers.
3. Directed Brokerage
Versant recommends that its clients utilize the brokerage and custodial services provided by
Schwab or Pershing. The Firm generally does not accept directed brokerage arrangements (but
could make exceptions). A directed brokerage arrangement arises when a client requires that
account transactions be affected by a specific broker-dealer/custodian, other than one generally
recommended by Versant (i.e., Schwab or Pershing). In such client directed arrangements, the
client will negotiate terms and arrangements for their account with that broker-dealer, and Firm will
not seek better execution services or prices from other broker-dealers or be able to "batch" the
client’s transactions for execution through other broker-dealers with orders for other accounts
managed by Versant. As a result, a client may pay higher commissions or other transaction costs
or greater spreads, or receive less favorable net prices, on transactions for the account than would
otherwise be the case. Please Note: In the event that the client directs Versant to effect securities
transactions for the client’s accounts through a specific broker-dealer, the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions or
transaction costs than the accounts would otherwise incur had the client determined to effect
account transactions through alternative clearing arrangements that may be available through
Versant. Please Also Note: Higher transaction costs adversely impact account performance.
Please Further Note: Transactions for directed accounts will generally be executed following the
execution of portfolio transactions for non-directed accounts.
Order Aggregation. Transactions for each client account generally will be affected independently,
unless the Firm decides to purchase or sell the same securities for several clients at approximately
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the same time. The Firm may (but is not obligated to) combine or “batch” such orders for individual
equity transactions (including ETFs) with the intention to obtain better price execution, to negotiate
more favorable commission rates, or to allocate more equitably among the Firm’s client’s
differences in prices and commissions or other transaction costs that might have occurred had such
orders been placed independently. Under this procedure, transactions will be averaged as to price
and will be allocated among clients in proportion to the purchase and sale orders placed for each
client account on any given day. In the event that the Firm becomes aware that a Firm employee
seeks to trade in the same security on the same day, the employee transaction will either be
included in the “batch” transaction or transacted after all discretionary client transactions have been
completed. The Firm shall not receive any additional compensation or remuneration as the result of
such aggregation.
Online Portfolio Requirements
Client accounts enrolled in the OPP are maintained at, and receive the brokerage services of,
Schwab, a broker-dealer registered with the SEC and a FINRA/SIPC member. While clients are
required to use CS&Co. as custodian/broker to enroll in the OPP, the client decides whether to do so
and opens its account with Schwab by entering into a brokerage account agreement directly with
Schwab. Versant does not open the account for the client. If the client does not wish to place his or
her assets with CS&Co., then Versant cannot manage the client’s account through the OPP. Schwab
may aggregate purchase and sale orders for ETFs across accounts enrolled in the OPP, including
both accounts for Versant’s clients and accounts for clients of other independent investment advisory
firms using the Platform.
Schwab Advisor Services™ (formerly called Schwab Institutional) is Schwab’s business serving
independent investment advisory firms like Versant. Through Schwab Advisor Services, Schwab
provides Versant and its clients, both those enrolled in the OPP and clients not enrolled in the OPP,
with access to its institutional brokerage services— trading, custody, reporting, and related
services—many of which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help Versant manage or administer its
clients’ accounts, while others help it manage and grow its business. Schwab’s support services
described below are generally available on an unsolicited basis (Versant does not have to request
them) and at no charge to Versant. The availability of Schwab’s products and services to Versant is
not based on Versant giving particular investment advice, such as buying particular securities for its
clients. Here is a more detailed description of Schwab’s support services:
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which Versant might not otherwise have access or that would
require a significantly higher minimum initial investment by Versant’s clients. Schwab’s services
described in this paragraph generally benefit the client and the client’s account.
Schwab also makes available to Versant other products and services that benefit Versant but may
not directly benefit the client or its account. These products and services assist Versant in managing
and administering Versant’s clients’ accounts. They include investment research, both Schwab’s own
and that of third parties. Versant may use this research to service all or some substantial number of
Versant’s clients’ accounts, including accounts not maintained at Schwab in addition to investment
research, Schwab also makes available software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
facilitate payment of Versant’s fees from Versant’s clients’ accounts; and
•
• provide pricing and other market data;
•
• assist with back-office functions, recordkeeping, and client reporting.
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Schwab also offers other services intended to help Versant manage and further develop
Versant’s business enterprise. These services include:
technology, compliance, legal, and business consulting;
• educational conferences and events;
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants, and insurance providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to Versant. Schwab may also discount or waive its fees for some of
these services or pay all or a part of a third party’s fees. Schwab may also provide us with other
benefits such as occasional business entertainment of Versant’s personnel.
The availability of services from Schwab benefits Versant because Versant does not have to produce
or purchase them. Versant does not have to pay for these services, and they are not contingent upon
Versant committing any specific amount of business to CS&Co. in trading commissions or assets in
custody. With respect to the OPP, as described above under Item 4, Versant does not pay SPT fees
for the Platform so long as it maintains $100 Million in client assets in accounts at Schwab that are
not enrolled in the OPP. In light of Versant’s arrangements with Schwab, Versant may have an
incentive to recommend that clients maintain their accounts with CS&Co. based on its interest in
receiving Schwab’s services that benefit its business rather than based on the client’s interest in
receiving the best value in custody services and the most favorable execution of transactions. This
presents a conflict of interest. When making such a recommendation, however, Versant believes that
its recommendation of Schwab as custodian and broker is in the best interests of its clients. It is
primarily supported by the scope, quality, and price of Schwab’s services and not Schwab’s services
that benefit only Versant. Versant’s Chief Compliance Officer remains available to address any
questions that a client or prospective client may have regarding the above conflict of interest.
Section B - TRADING POLICY
To the extent that Versant provides investment management services to its clients, the transactions
for each client account generally will be affected independently, unless Versant decides to purchase
or sell the same securities for several clients at approximately the same time. Versant does not
generally aggregate (also known as “block trade”), but on occasion may do so. In such
circumstances, Versant may (but is not obligated to) combine or "bunch" such orders to obtain best
execution, to negotiate more favorable commission rates, or to allocate equitably among Versant’s
client’s differences in prices and commissions or other transaction costs that might have been
obtained had such orders been placed independently. Under this procedure, transactions will be
averaged as to price and will be allocated among clients in proportion to the purchase and sale
orders placed for each client account on any given day. Versant shall not receive any additional
compensation or remuneration as a result of such aggregation.
Section C – SECURITIES LITIGATION CLAIMS FILING SERVICE
Versant utilizes the services of Broadridge, a third-party service provider to provide class action
litigation monitoring and securities claim filing. Broadridge collects applicable documentation,
interprets the terms of settlement, files appropriate proof of claim forms on behalf of clients, monitors
claims, interacts with administrators, and distributes claim awards directly to Versant clients enrolled
in the service. Charges for the processing of class action claims shall be subject to a contingency fee
assessed directly by Broadridge in the event a recovery is made. The contingency fee shall be 20%
of the total reimbursement of Securities Class Actions settlements Broadridge collects for the client.
Class action recoveries and proceeds, less the contingency fee, shall be paid directly by the third-
party to the client. This service is provided to all clients who have engaged Versant to provide
investment advisory, or investment advisory with financial planning services (including
comprehensive wealth management services). Unless a client chooses to opt out of this service, they
are automatically enrolled, and Versant provides transaction information to Broadridge to assist with
the class action suit research. If a client prefers to file their own securities litigation claim forms, they
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must opt out by providing written notice to Versant. If clients do not participate in this service, they
are responsible for pursuing their own claims.
Item 13 – Review of Accounts
Section A - PERIODIC REVIEWS
Versant’s Investment Committee reviews all funds and investment managers recommended by
Versant and utilized in client portfolios on a regular basis to determine if investments are being
managed in accordance with guidelines and whether fees and/or commissions are reasonable.
For those clients to whom Versant provides investment supervisory services, account reviews are
conducted on an ongoing basis by Versant’s Wealth Advisors and client service team members.
All investment supervisory clients are advised that it remains their responsibility to advise Versant
of any changes in their investment objectives and/or financial situation. All clients (in person or via
telephone) are encouraged to review financial planning issues (to the extent applicable),
investment objectives, and account performance with his/her/its client service team on an annual
basis.
Section B - OTHER PERIODIC REVIEWS
Versant may conduct more frequent account reviews on an other-than-periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or financial
situation, market corrections, and client request.
Section C - CLIENT REPORTS
Clients are provided, at least quarterly, with written transaction confirmation notices and summary
account statements directly from the broker-dealer/custodian and/or program sponsor for the client
accounts, which should be considered the client’s official record for all pertinent account
information.
Versant also provides a periodic report summarizing account activity and performance. Other
customized reports are provided to clients on an ad hoc basis, upon request.
Versant’s reports are provided in a different format than that of the custodian and may vary in
content and scope. Therefore, the client is urged to compare any report provided by Versant with
the account statements received from the account custodian.
Item 14 – Client Referrals and Other Compensation
As indicated at Item 12 above, Versant can receive from Schwab and Pershing (and others)
without cost (and/or at a discount), support services and/or products. Versant’s clients do not
pay more for investment transactions affected and/or assets maintained at Schwab or
Pershing (or any other institution) as result of this arrangement. There is no corresponding
commitment made by Versant to Schwab, Pershing, or to any other entity, to invest any
specific amount or percentage of client assets in any specific mutual funds, securities or other
investment products as the result of the above arrangement. ANY QUESTIONS: Versant’s
Chief Compliance Officer, Elizabeth Shabaker, remains available to address any
questions that a client or prospective client may have regarding the above
arrangements and the corresponding conflicts of interest presented by such
arrangement.
Versant does not maintain promoter arrangements and does not pay compensation to non-
employees for new client introductions. Certain employees may earn compensation in the form of a
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percentage of revenue for the first year of the client’s relationship if the employee makes a client
introduction to Versant.
Item 15 - Custody
Versant shall have the ability to deduct its advisory fee from the client’s custodial account. Clients are
provided with written transaction confirmation notices, and a written summary account statement
directly from the custodian at least quarterly. Please Note: To the extent that Versant provides clients
with periodic account statements or reports, the client is urged to compare any statement or report
provided by Versant with the account statements received from the account custodian. Please Also
Note: The account custodian does not verify the accuracy of Versant’s advisory fee calculation.
Certain clients have established asset transfer authorizations that permit the qualified custodian to
rely upon instructions from Versant to transfer client funds or securities to third parties. These
arrangements are disclosed at Item 9 of Part 1 of Form ADV. However, in accordance with the
guidance provided in the SEC’s February 21, 2017 Investment Adviser Association No-Action
Letter, the affected accounts are not subject to an annual surprise CPA examination In addition,
Versant and/or certain of its members engage in other services and/or practices (i.e., bill paying,
trustee service, etc.) requiring disclosure at Item 9 of Part 1 of Form ADV. These services and
practices result in Versant having custody under Rule 206(4)-2 of the Advisers Act. Per the Rule,
having such custody requires Versant to undergo an annual surprise CPA examination, and make a
corresponding Form ADV-E filing with the SEC, for as long as Versant provides such services
and/or engages in such practices. ANY QUESTIONS: Versant’s Chief Compliance Officer,
Elizabeth Shabaker, remains available to address any questions that a client or
prospective client may have regarding custody-related issues.
Please Note:
Versant’s reports are provided in a different format from that of the custodian and may vary in
content and scope. Therefore, the client is urged to compare any report provided by Versant with
the account statements received from the account custodian. Please also Note: The account
custodian does not verify the accuracy of Versant’s advisory fee calculation.
Custody Situations: Versant engages in other practices and/or services on behalf of its clients that
require disclosure at ADV Part 1, Item 9. Some of such practices and/or services are subject to an
annual surprise CPA examination in accordance with the requirements of Rule 206(4)-2 under the
Investment Advisers Act of 1940. In addition, certain clients have established asset transfer
authorizations which permit the qualified custodian to rely upon instructions from Versant to transfer
client funds or securities to third parties. These arrangements are also disclosed at ADV Part 1, Item
9, but in accordance with the guidance provided in the SEC’s February 21, 2017 Investment Adviser
Association No-Action Letter, the affected accounts are not subject to an annual surprise CPA
examination.
Item 16 – Investment Discretion
The client can determine to engage Versant to provide investment advisory services on a
discretionary basis. Prior to Versant assuming discretionary authority over a client's account and
investment assets, client shall be required to execute an Agreement between the parties (i.e.,
Investment Advisory Services Agreement and/or Comprehensive Investment Advisory Services with
Financial Planning) appointing Versant as the client's attorney and agent in fact with full authority to
buy, sell, or otherwise effect investment transactions involving the assets in the client's name in the
discretionary account(s).
Clients who engage Versant on a discretionary basis may, at any time, impose restrictions, in
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w riting, on Versant’s discretionary authority. The most common restrictions may include, but are
not limited to, imposing limits on the types/amounts of particular securities purchased for an account,
restricting ability to purchase securities with an inverse relationship to the market, limiting or
proscribing Versant’s use of margin, etc.
See Item 4 for additional information about Versant’s discretionary and non-discretionary services.
Item 17 – Voting Client Securities
Versant has engaged Broadridge as its agent to provide services and support related to Versant’s
proxy voting policies, procedures, and processes. Unless the client directs otherwise in writing,
Versant, through Broadridge, is responsible for voting client proxies (However, the client shall
maintain exclusive responsibility for all legal proceedings or other type of events pertaining to the
account assets, including but not limited to, class action lawsuits). Versant, through Broadridge,
shall vote proxies in accordance with its Proxy Policy and Procedures that reflect the firm's duty as
a fiduciary to vote proxies in the best interests of clients. For ERISA plan clients, certain proxies
are voted solely in the best interest of plan participants and beneficiaries. Certain clients have
expressly retained proxy voting authority and, in such instances, Versant has no proxy voting
responsibility and may not take any action regarding those clients' proxies. In the event of any
conflicts of interests in the voting of any client proxies, Versant will make appropriate disclosures
to clients and either request that the client vote the proxy(ies), abstain from voting, or vote the
client proxies, depending on the circumstances.
Versant shall monitor corporate actions of individual issuers and investment companies consistent
with Versant’s fiduciary duty to vote proxies in the best interests of clients. The factors which
Versant will consider when determining how it will vote may differ on a case-by-case basis, and may
include, but are not limited to, a review of recommendations from issuer management, shareholder
proposals, cost effects of such proposals, and effect on employees and executive and director
compensation. With respect to individual issuers, Versant may be solicited to vote on matters
including corporate governance, adoption or amendments to compensation plans (including stock
options), and matters involving social issues and corporate responsibility. With respect to
investment companies (e.g., mutual funds), Versant may be solicited to vote on matters including
the approval of advisory contracts, distribution plans, and mergers.
Versant shall maintain records pertaining to proxy voting as required pursuant to Rule 204-2(c)(2)
under the Advisers Act of 1940. Copies of Rules 206(4)-6 and 204(2)(c)(2) are available upon
written request. A copy of Versant’s Proxy Policy and Procedures, as well as information pertaining
to how Versant voted on any specific proxy issue is also available upon written request.
With respect to the OPP, clients are required to submit an Issuer Communication and Release
Information Form, or similarly named form, to be certain that they receive proxies and corporate
actions directly from the issuer of securities.
Versant utilizes the services of Broadridge, a third-party service provider to provide class action
litigation monitoring and securities claim filing. Broadridge collects applicable documentation,
interprets the terms of settlement, files appropriate proof of claim forms on behalf of clients, monitors
claims, interacts with administrators, and distributes claim awards directly to Versant clients enrolled
in the service. Charges for the processing of class action claims shall be subject to a contingency fee
assessed directly by Broadridge in the event a recovery is made. The contingency fee shall be 20%
of the total reimbursement of Securities Class Actions settlements Broadridge collects for the client.
Class action recoveries and proceeds, less the contingency fee, shall be paid directly by the third-
party to the client. This service is provided to all clients who have engaged Versant to provide
investment advisory, or investment advisory with financial planning services (including
comprehensive wealth management services). Unless a client chooses to opt out of this service, they
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are automatically enrolled, and Versant provides transaction information to Broadridge to assist with
the class action suit research. If a client prefers to file their own securities litigation claim forms, they
must opt out by providing written notice to Versant. If clients do not participate in this service, they
are responsible for pursuing their own claims.
Item 18 – Financial Information
Versant is required in this Item to provide you with certain financial information or disclosures about
the Firm's financial condition.
A. Versant does not require or solicit pre-payment of more than $1,200 in fees, per client, six
months or more in advance.
B. Versant is unaware of any financial condition that is reasonably likely to impair its ability to
meet its contractual commitments relating to its discretionary authority over certain client
accounts.
C. Versant has not been the subject of a bankruptcy petition.
Versant’s Chief Compliance Officer, Elizabeth M. Shabaker, remains available to address any
questions regarding this Part 2A.
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