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8300 N Hayden Rd
Suite A207
Scottsdale, AZ 85258
480-990-3719 - phone
480-483-9742 – fax
www.VerusCapitalPartners.com
March 31, 2025
Part 2A Brochure
This brochure provides information about the qualifications and business practices of
Verus Capital Partners, LLC. If you have any questions about the contents of this
brochure, please contact us at 480-990- 3719. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission
or by any state securities authority. Verus Capital Partners, LLC is a Registered
Investment Advisor. Registration with the United States Securities and Exchange
Commission or any state securities authority does not imply a certain level of skill or
training.
Additional information about Verus Capital Partners, LLC is available on the SEC’s
website at www.adviserinfo.sec.gov. You can search this site by a unique identifying
number, known as a CRD number. The CRD number for Verus Capital Partners, LLC
is 151568.
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ITEM 2 – MATERIAL CHANGES
This section of the Brochure will address only those “material changes” that have been
incorporated since our last annual delivery to clients. Since our annual update in March
2024, we have made the following changes:
• We have changed the address of our main office. See the cover page of this brochure
for our new address.
• We have added detailed about costs to Verus for one of our recommended
custodians, Fidelity.
We encourage you to read this document in its entirety.
If you would like another copy of this Brochure, please contact our Chief Compliance
Officer, Stephen Bull 480-990-3719 or sbull@veruscapitalpartners.com, or you can
download it from the SEC Website at www.adviserinfo.sec.gov.
ITEM 3 – TABLE OF CONTENTS
ITEM 2 – MATERIAL CHANGES ...................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS ...................................................................................................... 2
ITEM 4 – ADVISORY SERVICES ...................................................................................................... 3
ITEM 5 – FEES AND COMPENSATION ......................................................................................... 10
ITEM 6– PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT ..................... 20
ITEM 7 – TYPES OF CLIENTS ......................................................................................................... 21
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ..... 21
ITEM 9 – DISCIPLINARY INFORMATION .................................................................................... 23
ITEM 10 – OTHER FINANCIAL INDUSTRIES AND AFFILIATIONS ......................................... 23
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT SECURITIES
AND PERSONAL TRADING ............................................................................................................ 24
ITEM 12 – BROKERAGE PRACTICES ............................................................................................ 25
ITEM 13 – REVIEW OF ACCOUNTS .............................................................................................. 31
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION ............................................. 31
ITEM 15 - CUSTODY ........................................................................................................................ 32
ITEM 16 – INVESTMENT DISCRETION ........................................................................................ 33
ITEM 17 – PROXY VOTING ............................................................................................................. 33
ITEM 18 – FINANCIAL INFORMATION ........................................................................................ 33
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ITEM 4 – ADVISORY SERVICES
This section of our Brochure provides information about Verus Capital Partners, LLC
(“Verus,” “firm,” “us,” and “we”) and the investment advisory services we offer.
We are a fee-based investment management firm located in Scottsdale, Arizona,
specializing in proactive investment advisory services. The firm was established in 2009
and is wholly owned by One SZ, LLC.
We are committed to helping you build, manage, and preserve your wealth, and to provide
assistance to clients to help achieve their stated financial goals. Through our investment
advisor representatives (“IAR”), we assess your level of risk tolerance, investment time
horizon, and investment objectives and tailor a personalized investment portfolio to fit your
specialized needs. Some IARs offer an initial complimentary meeting; however, investment
advisory services are initiated only after you and Verus execute an engagement letter or
client agreement.
Financial Planning Services
Our specific financial planning services vary somewhat depending on the IAR providing
the services to you. Your specific services will be detailed in a written financial planning
services agreement. Financial planning services generally include the analysis of your
situation and assistance in identifying and implementing appropriate financial planning and
investment management techniques to help you meet your specific financial objectives.
Such services may include a written financial analysis and specific or general investment
and/or planning recommendations.
In preparing your financial plan, we may address any or all of the six areas of financial
planning established by the National Endowment for Financial Education and endorsed by
the Certified Financial Planner Board of Standards, depending on your specific needs.
These include: financial position, protection planning, investment planning, income tax
planning, retirement planning, and estate planning.
Our specific services in preparing your plan may include:
• Determination of appropriate income planning strategies for both pre- and post-
retirement timeframes;
• Review of existing and proposed investment asset mixes to help you meet your
overall financial objectives. This would include a review of risk/return issues and
a suggested plan of action consistent with your risk tolerance and overall financial
objectives;
• Calculation of your pre-retirement savings and investing needs;
• Assessment of your overall financial position including net worth, cash flow, and
debt;
• Comprehensive analysis of IRA-related issues including rollover, distribution,
and inheritance planning options;
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• Evaluation of strategies designed to maximize the utilization and protection of
your IRA assets;
• Estimates of your federal estate taxes and a suggested plan of action to help meet
estate planning objectives;
• Review and determination of your life and disability insurance needs;
• Suggestions for minimizing your federal and state income tax obligations;
• Development of investment strategies consistent with your business ownership
succession and transition planning;
• Presentation of public or private educational seminars related to any or all of the
topics outlined in the preceding items.
Consulting Services
We also provide clients investment advice on topics that may include insurance, tax and
budgetary planning, estate planning and business planning.
When both investment management or plan implementation and financial planning services
are offered, there is a conflict of interest since there is an incentive for us to recommend
products or services for which we or our IARs) may receive compensation as an investment
manager. However, as a financial planning client, you are under no obligation to act upon
any of our recommendations or to effect the transaction(s) through us if you decide to
follow the recommendations. You have sole discretion whether to implement any or all of
the IARs’ recommendations and are free to select any broker/dealer you wish to implement
recommendations.
Ongoing Consultations
You may contract with Verus for ongoing consultation services on any topic(s) of interest.
When contracting for ongoing services, you will receive 12 months of ongoing
consultations, which will be renewed automatically each year on the anniversary date of
the signing of the original agreement, unless terminated by either party. If the services or
the fees charged change at the anniversary date, a new client agreement is required.
401(k) Pension Consulting Services
401(k) Pension Consulting consists of advising employers and plan sponsors in
establishing, monitoring and reviewing their company’s participant-directed retirement
plan. As the needs of the plan sponsor dictate, areas of advising could include: investment
options, plan structure and participant education.
All 401(k) planning services shall be in compliance with any applicable State law(s)
regulating the services provided by this Agreement. This section applies to an account that
is a pension or other employee benefit plan governed by the Employee Retirement Income
Security Act of 1974 (ERISA) and/or the Pension Protection Act of 2006. If the account is
part of a plan and we accept appointment to provide services to the pension, we
acknowledge that we are a fiduciary within the meaning of Section 3(21) of ERISA (but
only with respect to the provision of services to describe in section 1 of the
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agreement). You represent that (i) Our appointment and services are consistent with the
plan documents, (ii) You have furnished us with true and complete copies of all documents
establishing and governing the plan and evidencing your authority to retain us as an advisor.
You further represent that you will promptly furnish us with any amendments to the plan
and agree that, if any amendment affects our rights or obligations, such amendment will be
binding on us only with our prior written consent. If the account contains only a part of the
assets of the plan, you understand that we will not accept responsibilities for the
diversification of all the plan’s investments, and we will have no duty, responsibility or
liability for the assets that are not in the account. If ERISA or other applicable law requires
bonding with respect to the assets in the account, you will obtain and maintain at your
expense bonding that satisfies this requirement and covers us and any of our affiliates.
Asset Management
We provide discretionary asset management services, including giving investment advice
to you based on your individual needs. We typically recommend one of four different
broker-dealer/custodial platforms (“custodian” or “platform”) to provide flexibility and the
ability to offer options for pricing and investment selection.
When you open an account with one of the custodians we recommend, you will make the
decision to open the account and we will assist you in establishing the account.
We generally require a minimum of $250,000 to open an account, although we will grant
exceptions to this minimum at the discretion of your IAR.
You may place reasonable restrictions on transactions in certain types of securities or
industries; any such restrictions must be in writing and accepted by your IAR.
LPL’s Strategic Wealth Management (SWM) Platform
We provide discretionary portfolio management through LPL’s SWM platform for clients
who choose LPL as their custodian. The default SWM account is structured so that clients
pay their own transaction charges in their account.
There is an option for Verus to pay the purchase and sale transaction fees of certain
securities on behalf of our client in a SWM account. When Verus pays transactions costs
for clients, we pay fees to LPL on either a transaction basis or a flat asset-based fee. When
clients do not directly pay for transaction charges in a SWM account, Verus directly, and
its IARs indirectly, pay those transaction costs to LPL.
When the charges are transaction-based, the transaction charges we pay vary based on the
type of transaction (e.g., mutual fund, equity or ETF) and for mutual funds based on
whether or not the mutual fund pays 12b-1 fees and/or recordkeeping fees to LPL. This
creates an incentive for us to consider which securities to select and how frequently to place
transactions in a SWM account and this presents a conflict of interest for us. Transaction
charges paid by the Advisor for equities and ETFs are currently $9. For mutual funds, the
transaction charges range from $0 to $26.50; no-transaction-fee mutual funds generally
have a higher expense ratio, which the client absorbs through the funds pricing. When
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Verus pays the transaction charges in a SWM account, there is a conflict of interest in cases
where the mutual fund is offered at both $0 and $26.50 because we have a monetary
incentive to choose the lower fee option, but this may result in higher ongoing fund costs
to the client. As fiduciaries for our clients, we understand that ultimately, we must always
make our decision based on the benefit to the client, not the benefit to us, but we want you
to be aware that this conflict exists.
In many instances, LPL makes available mutual funds in a SWM account that offer various
classes of shares, including shares designated as Class A Shares and shares designed for
advisory programs, which can be titled, for example, as “Class I,” “institutional,”
“investor,” “retail,” “service,” “administrative” or “platform” share classes (“Platform
Shares”). The Platform Share class offered for a particular mutual fund in a SWM account
may not be the least expensive share class that the mutual fund makes available, and was
selected by LPL in certain cases because the share class pays LPL compensation for the
administrative and recordkeeping services LPL provides to the mutual fund. Client should
understand that another financial services firm may offer the same mutual fund at a lower
overall cost to the investor than is available through SWM accounts. In other instances, a
mutual fund may offer only Class A Shares, but another similar mutual fund may be
available that offers Platform Shares. Class A Shares typically pay LPL a 12b-1 fee for
providing shareholder services, distribution, and marketing expenses (“brokerage-related
services”) to the mutual funds. Platform Shares generally are not subject to 12b-1 fees. As
a result of the different expenses of the mutual fund share classes, it is generally more
expensive for a client to own Class A Shares than Platform Shares. An investor in Platform
Shares will pay lower fees over time and keep more of his or her investment returns than
an investor who holds Class A Shares of the same fund.
Verus has a financial incentive to recommend Class A Shares in cases where both Class A
and Platform Shares are available. This is a conflict of interest which might incline Verus,
consciously or unconsciously, to render advice that is not disinterested. Although the client
will not be charged a transaction charge for transactions, Advisor pays LPL a per
transaction charge for mutual fund purchases and sales in the account. Verus generally does
not pay transaction charges for Class A Share mutual fund transactions accounts, but
generally does pay transaction charges for Platform Share mutual fund transactions. The
cost to Verus of transaction charges generally may be a factor that the Advisor considers
when deciding which securities to select and whether or not to place transactions in the
account.
The lack of transaction charges to Verus for Class A Share purchases and sales, together
with the fact that Platform Shares generally are less expensive for a client to own, presents
a significant conflict of interest between Verus and the client. In short, it costs Verus less
to recommend and select Class A share mutual funds than Platform shares, but Platform
shares will generally outperform Class A mutual fund shares on the basis of internal cost
structure alone. Clients should understand this conflict and consider the additional indirect
expenses borne as a result of the mutual fund fees when negotiating and discussing with
your Advisor the advisory fee for management of an account.
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Wrap Fee Accounts
We recommend two options to our clients. Clients may either open a non-wrap fee account
on one of the custodial platforms we recommend, or they can open a wrap-fee account on
one of the custodial platforms we recommend and use the services of one or more third-
party investment managers.
In a non-wrap account, all account activity and transaction fees are incurred by and charged
to the client account directly. A non-wrap fee may be more suitable for smaller accounts
and other accounts likely to have fewer transactions and less custodial activity, and less
likely to use a third-party manager. A non-wrap fee account may cost less than a wrap fee
account, depending on the account activity and various charged incurred.
In a wrap fee account, clients don’t pay individual transaction and account activity charges.
Instead, wrap fee accounts are charged a single fee that includes the costs for brokerage
fees, custodial fees, third-party manager fees, and Verus’ investment advisory fee. That
single fee is then allocated among the different service providers. Clients may incur
additional costs which are not included in the wrap fee, which will be disclosed if
applicable. A wrap fee is likely to cost you more money than a non-wrap fee because it
takes different provider costs into account.
Item 5 of this brochure describes our fees in more detail. For clients considering a wrap fee
account, you will receive the wrap fee program brochure of the wrap fee program sponsor,
also commonly referred to as an Appendix 1 or Wrap Fee Brochure. The Wrap Fee
Brochure provides a complete description of the wrap fee program, including services, fees
and other charges.
LPL-Sponsored Wrap Fee Programs
We offer several wrap fee programs sponsored by LPL Financial, LLC (LPL), a registered
investment advisor and broker-dealer, and one of the custodians we may recommend to
clients. Below is a brief description of each LPL wrap fee program available to Verus
clients. For more information regarding the LPL programs, including more information on
the advisory services and fees that apply, the types of investments available in the programs
and the potential conflicts of interest presented by the programs please see the specific
program account packet (which includes the account agreement and LPL Form ADV
program brochure, also known as a Wrap Fee Brochure or Appendix 1).
Manager Access Select Program
Manager Access Select offers clients the ability to participate in the Separately Managed
Account Platform (the “SMA Platform”) or the Model Portfolio Platform (the “MP
Platform”). In the SMA Platform, Verus will assist client in identifying a third-party
portfolio manager (SMA Portfolio Manager) from a list of SMA Portfolio Managers made
available by LPL, and the SMA Portfolio Manager manages client’s assets on a
discretionary basis. Verus will provide initial and ongoing assistance regarding the SMA
Portfolio Manager selection process. In the MP Platform, clients authorize LPL to direct
the investment and reinvestment of the assets in their accounts, in accordance with the
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selected model portfolio provided by LPL’s Research Department or a third-party
investment advisor.
A minimum account value of $50,000 is required for Manager Access Select, however,
in certain instances, the minimum account size may be lower or higher.
Optimum Market Portfolios Program (“OMP”)
OMP offers clients the ability to participate in a professionally managed asset allocation
program using Optimum Funds shares. Under OMP, client will authorize LPL on a
discretionary basis to purchase and sell Optimum Funds pursuant to investment objectives
chosen by the client. Verus will assist the client in determining the suitability of OMP for
the client and assist the client in setting an appropriate investment objective. Verus will
have discretion to select a mutual fund asset allocation portfolio designed by LPL
consistent with the client’s investment objective. LPL will have discretion to purchase and
sell Optimum Funds pursuant to the portfolio selected for the client. LPL will also have
authority to rebalance the account.
A minimum account value of $10,000 is required for OMP. In certain instances, LPL
will permit a lower minimum account size.
Personal Wealth Portfolios Program (“PWP”)
PWP offers clients an asset management account using asset allocation model portfolios
designed by LPL. Advisor will have discretion for selecting the asset allocation model
portfolio based on client’s investment objective. Advisor will also have discretion for
selecting third party money managers (PWP Advisors), mutual funds and ETFs within each
asset class of the model portfolio. LPL will act as the overlay portfolio manager on all PWP
accounts and will be authorized to purchase and sell on a discretionary basis mutual funds,
ETFs and equity and fixed income securities.
A minimum account value of $250,000 is required for PWP. In certain instances, LPL
will permit a lower minimum account size.
Model Wealth Portfolios Program (“MWP”)
MWP offers clients a professionally managed mutual fund asset allocation program. Verus
will obtain the necessary financial data from the client, assist the client in determining the
suitability of the MWP program and assist the client in setting an appropriate investment
objective. Verus will initiate the steps necessary to open an MWP account and have
discretion to select a model portfolio designed by LPL’s Research Department consistent
with the client’s stated investment objective. LPL’s Research Department, a third-party
portfolio strategist and/or Advisor, through its IAR, may act as a portfolio strategist
responsible for selecting the mutual funds or ETFs within a model portfolio and for making
changes to the mutual funds or ETFs selected.
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The client will authorize LPL to act on a discretionary basis to purchase and sell mutual
funds and ETFs and to liquidate previously purchased securities. The client will also
authorize LPL to effect rebalancing for MWP accounts.
MWP requires a minimum asset value for a program account to be managed. The
minimums vary depending on the portfolio(s) selected and the account’s allocation
amongst portfolios. The lowest minimum for a portfolio is $25,000. In certain
instances, a lower minimum for a portfolio is permitted.
Small Market Solution (“SMS”) Program
Under SMS, LPL Research (a team of investment professionals within LPL) creates and
maintains a series of different investment menus (“Investment Menus”) consisting of a mix
of different asset classes and investment vehicles (“investment options”) for clients that
sponsor and maintain participant-directed defined contribution plans (“Plan Sponsors”).
The Plan Sponsor is responsible for selecting the Investment Menu that it believes is
appropriate based on the demographics and other characteristics of the Plan and its
participants. LPL Research is responsible for the selection and monitoring of the
investment options made available through Investment Menus. The investment options that
are offered through SMS are limited to the specific investments available through the
record keeper that the Plan Sponsor selects. The Plan Sponsor may only select an
Investment Menu in its entirety and does not have the option to remove or substitute an
investment option.
In addition to the services described above, Plan Sponsor may also select from a number
of consulting services available under SMS that are provided by Verus. These consulting
services may include, but are not limited to: general education, and support regarding the
Plan and the investment options selected by Plan Sponsor; assistance regarding the
selection of, and ongoing relationship management for, record keepers and other third-
party vendors; Plan participant enrollment support; and participant-level education
regarding investment in the Plan. These consulting services do not include any
individualized investment advice to the Plan Sponsor or Plan participants with respect to
Plan assets.
Other Third-Party Managers
Verus may recommend clients to other third-party advisors to manage all of or a portion of
their assets. When we refer you to another advisor, the client will pay additional fees in
addition to any fee paid to Verus. As we describe above, sometimes the account will be
managed through a wrap fee program. Wrap fee programs charge a single fee, and that fee
is distributed among various service providers, including Verus, your custodian, and other
managers, as applicable. You will receive the disclosure brochure of any third-party
advisor and wrap fee program we recommend, and you will sign an advisory agreement
with that third party that discloses the specific fees you will pay.
We describe wrap fee programs, the costs, and the potential conflicts of interest above in
Item 4 and in Item 5.
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Assets Under Management
As of December 31, 2024, we managed $2,066,642,798 in client assets, all on a
discretionary basis.
ITEM 5 – FEES AND COMPENSATION
Financial Planning Fees
Financial planning fees may be charged as a fixed fee or on an hourly rate and are negotiable
depending upon the client’s unique needs. Financial planning fees are determined by the
follow factors:
Fixed Fee
Under a fixed fee arrangement, all fees are agreed upon by the client and the IAR in advance
of services performed. The fee will be determined based on a variety of factors including
your net worth, the complexity of your financial situation, agreed upon deliverables and
whether or not you intend to implement any recommendations through Verus and our IARs.
The type of fee, and in the case of a fixed fee, the amount of the fee must be agreed upon
by you and Verus prior to signing the client agreement. A client can approximate their
ultimate fee amount based upon the scope of services and estimated time and resources
their services will require. The fee will be estimated by the advisor and fully explained to
the client prior to when the client signs the advisory agreement.
Specific factors that are considered when approximating a client’s fee are the individuals
involved in providing the service to the client. If services provided by CPAs, JDs, or other
professionals are needed, that will be a factor in determining the client’s fee. Based on the
advisor’s experience an approximation of the number of work hours and firm resources
required to deliver the service will be a factor in approximating the fee. A portion of the
fee will be payable upon signing the agreement. The remainder of the fee will be billed
upon completion of the service. Any work paid in advance will be completed within six
months of the date the fee was paid. Depending upon the agreed upon fee arrangement the
fee will either be deducted from client assets or billed directly to the client. The fixed fee
will not exceed $5,000.
Hourly Fee
Under an hourly arrangement, your total cost for financial advisory services will be based
on the amount of time spent by our IAR and staff in developing the financial plan. This
includes time spent meeting with you, as well as the time spent analyzing your financial
objectives and evaluating and documenting alternative strategies. Also included is Para-
planner and administrative support staff’s time spent on your plan.
Our hourly rates are as follows:
Investment Advisor Representative: $500 per hour
Para-planner: $100 per hour
Administrative Support: $50 per hour
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Depending upon the agreed upon fee arrangement the fee will either be deducted from client
assets or billed directly to the client. Hourly fees will be billed upon completion of the
service. At no time will the fees be based on or related to the performance of your funds or
investments.
Termination of Financial Planning Services
Financial planning services terminate upon presentation of the plan. As a financial planning
client, you will have a period of five business days from the date of signing the financial
planning agreement to unconditionally rescind the agreement and receive a full refund of
all fees. Thereafter, you may terminate the financial planning agreement by providing us
with written notice. Upon termination, fees will be prorated to the date of termination and
any unearned portion of the fee will be refunded to you. After the initial five business days,
you are responsible for the prorated time and effort expended by our IAR prior to receipt
of the termination notice. We will provide you with a billing statement summarizing any
prorated refund or prorated charge due.
Consultation Fees
We generally charge an hourly fee of no more than $500/hour and/or fixed fee generally
within the range of $500 to $5,000, which may be negotiable in certain circumstances,
depending upon the level and scope of these services. Depending on the scope and level of
services provided that maximum fee would only be charged when justifiable. Most advisors
charge a fee that is less than $500/hour, but we believe that there are circumstances when
a maximum fee is warranted, and we will not charge these fees without the client’s prior
approval. The fee is negotiable based not on the complexity of the client’s service, but on
the potential for outside resources to be required to complete the service. Each client’s
services will vary, and thus outside parties such as CPAs, JDs, CFPs, and other specialists
may have to be called upon. Circumstances that require resources to be relied upon which
aren’t detailed in form ADV 2 will be the prominent considerations when negotiating a
consultation fee. The total number of hours will be estimated prior to the engagement and
the total estimated fees would be specified in our Consulting Agreement. Half of the total
amount of fees is due upon the execution of the Consulting Agreement and the remaining
is due upon execution of the consultation.
Our hourly rates are as follows:
Investment Advisor Representative: $500 per hour
Para-planner: $100 per hour
Administrative Support: $50 per hour
Depending upon the agreed upon fee arrangement the fee will either be deducted from client
assets of billed directly to the client.
Termination of Consulting Services
Consultation services terminate upon presentation of the plan. Either party may terminate
the agreement at any time by providing written notice to the other party within five days of
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signing agreement. You will incur charges for bona fide advisory services rendered to the
point of termination and such fees will be due and payable by you. After the initial five
business days, you are responsible for the prorated time and effort expended by the IAR
prior to receipt of the termination notice. We will provide you with a billing statement
summarizing any prorated refund or prorated charge due. Refunds will be given on a pro-
rata basis.
The fee-paying arrangements for hourly fees charges and/or fixed fees will be determined
on a case-by-case basis and will be detailed in the signed agreement for services. You will
be invoiced directly for the fixed and hourly fees.
Ongoing Consultations
Fixed fees are charged for this service and are generally not less than $5,000 annually,
payable quarterly in advance. Ongoing consulting fees will be no more than $15,000
annually. Fees are negotiated with you depending on the complexity of your situation, the
IAR providing the services, the actual services provided and any extraordinary expenses
that may be incurred in providing the services. The negotiated fee will be disclosed to you
prior to services being provided.
Termination of Ongoing Consultations
Either party may terminate the agreement at any time by providing written notice to the
other party within five days of signing agreement. You will incur charges for bona fide
advisory services rendered to the point of termination and such fees will be due and payable
by you. After the initial five business days, you are responsible for the prorated time and
effort expended by the IAR prior to receipt of the termination notice. We will provide you
with a billing statement summarizing any prorated refund or prorated charge due. Refunds
will be given on a pro-rata basis.
401K Pension Consulting Services
Fees for 401K Consulting services follow a fee schedule:
Assets Under Management
Annual
Fee
$0 - $1,000,000
$1,000,001 - $5,000,000
$5,000,001 - $25,000,000
Over $25,000,000
2.50%
1.50%
1.00%
0.50%
The fees for investment management will be based on the time weighted value of the
account for the previous quarter and is payable quarterly in advance. The first advisory fee
is based on the value of the account on the first day of management and is payable within
one month after execution of the agreement. The first fee will be accessed on a pro- rata
basis taking into account the time for which the account was not managed and the time left
in the quarter.
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Fees will be automatically deducted from your account. You will be provided with a
quarterly statement reflecting deduction of the fee. In addition to our fee, you may also
incur certain charges imposed by unaffiliated third parties. Such charges include but not
limited to, custodial fees, brokerage commissions, transaction fees, charges imposed
directly by a mutual fund, indexed fund or exchange traded fund purchased for your account
which shall be disclosed in the fund’s prospectus (i.e. fund management fees and other fund
expenses), wire transfer fees and other fees and taxes on brokerage accounts and securities
transactions.
Verus may invest a portion of your assets in mutual funds, exchange traded funds (ETFs)
or variable annuities. These investments charge an investment management fee on your
assets invested in these securities. Therefore, you may pay two levels of fees for the
management on your assets, one directly to Verus and one indirectly to the managers of the
mutual funds, ETFs or variable annuities held in your portfolios.
Termination of 401(k) Pension Consulting Services
Either party may terminate the agreement at any time by providing written notice to the
other party within five days of signing the client agreement. You will incur charges for
bona fide advisory services rendered to the point of termination and such fees will be due
and payable by you. After the initial five business days, you are responsible for the prorated
time and effort expended by our IAR prior to receipt of the termination notice. We will
provide you with a billing statement summarizing any prorated refund or prorated charge
due. Refunds will be given on a pro-rata basis.
Commission and Fee Offset
Verus and our IARs are also registered representatives and insurance agents. We can earn
both fees when providing financial planning services and commissions when selling
securities and/or insurance products. If you elect to have the IARs implement transactions,
the IARs may waive or reduce the amount of the advisory fee charged by the amount of the
commissions received. Any reduction is at the discretion of the IAR and will not exceed
100% of the commission received. Any reduction will be disclosed to you prior to any
transactions being implemented with an adjustment made to the final advisory fee charged.
You may also elect to implement the advice of the IARs through one or more of the other
advisory programs disclosed in this document. In this case, the IARs may waive or reduce
the amount of the advisory fee as a result of additional ongoing fees being earned. Any
reduction is at the discretion of the IAR and will be disclosed to you prior to any transactions
being implemented, with an adjustment made to the final advisory fee charged.
Asset Management
Fees will generally follow the schedule of assets under management outlined below. In
certain instances, fees may be negotiated. Fees are negotiable and factors considered in
determining fees charged include, but not limited to:
• Complexity of the client’s situation
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• Actual services to be provided
• Account composition
• The standard fee charged by Verus and our IARs
• Types of investment guidelines and restrictions imposed by you
• The experience and knowledge level of the IAR providing the service
• Anticipated future assets that will be added to the managed account
• Asset structure and total dollar asset value of the assets to be managed
• Related accounts
The exact fee or fee schedule charged to you will be fully disclosed in the client agreement
executed between Verus and you. Fees will never be charged based upon a share of capital
gains or capital appreciation in your account.
Our fees will generally follow the schedule of assets under management outlined below. In
certain circumstances the fee can be negotiated. In addition to management fees, there are
third-party fees, which we detail at the end of this section of our brochure. Transaction fees
are billed to the client account when a transaction is made. A transaction fee is different
from a commission in that the advisor does not receive any portion of the transaction fee.
For wrap fee program accounts, you will pay the sponsor of the program a single asset-
based fee for advisory services. This fee also covers most transaction costs and certain
administrative and custodial costs associated with your investments. If you expect to trade
infrequently or to pursue a “buy and hold” strategy, a wrap fee program may cost you more
than paying for the program’s services separately, and you may want to consider a non-
wrap account rather than a wrap account.
There are no commissions charged for transactions. However, LPL may charge transaction
fees to your account. In some instances, we may cover these charges at our discretion. Fees
and charges will be noted on your statements and confirmations. You may also incur certain
charges imposed by other third parties in connection with investments made through your
account. These charges can include, but are not limited to, mutual funds sales loads, 12(b)-
1 fees and surrender charges, variable annuity commissions and surrender charges, and
IRA and qualified retirement plan fees.
In their capacities as registered representatives, IARs may retain a portion of the mutual
fund sales loads and 12(b)-1 fees and variable annuity commissions. Management fees
charged in the account are separate and distinct from the fees and expenses charged by
mutual funds and variable annuities which may be recommended to you. A description of
these fees and expenses are available in each fund and annuity’s prospectus.
Annual Advisory Fee for Asset Management
Assets Under Management Annual
Advisory
$0 to $500,000
$500,001 and above
Fee
2.5%
2.0%
Management fees will be billed quarterly in advance based upon the market value of the
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assets on the last day of the quarter as calculated by your custodian. Short options positions
are billed on gross exposure.
Here is how different types of positions impact gross exposure:
1. Cash balances increase gross exposure.
2. Margin debt decreases gross exposure.
3. Long positions increase gross exposure.
4. Short positions increase gross exposure.
You are responsible for verifying the accuracy of the fee calculations. The custodian will
not determine whether or not the fee is properly calculated.
If your account is opened mid-period, you will be charged an initial management fee that
includes a portion of the fee prorated for the number of days the account is open in the first
period.
Management fees will be automatically deducted from your account in accordance with
your Verus management agreement and your custodial accounting opening paperwork
authorizing the fees to be paid directly from your account. We do not have access to your
funds for payment of fees without your consent in writing. Your custodian will send you
an account statement at least quarterly that will include a management fee notification. You
are encouraged to review your account statements for accuracy.
In addition to management fees, your custodian imposes transactions fees on some trades.
Transaction fees are billed to the client account when a transaction is made. In some
instances, we may cover these charges at our discretion. Fees and charges will be noted on
your statements and confirmations. You may also incur certain charges imposed by other
third parties in connection with investments made through your account. These charges can
include, but are not limited to, mutual funds sales loads, 12(b)-1 fees and surrender charges,
variable annuity commissions and surrender charges, and IRA and qualified retirement plan
fees.
In their capacities as registered representatives, IARs may retain a portion of the mutual
fund sales loads and 12(b)-1 fees and variable annuity commissions. Management fees
charged in the account are separate and distinct from the fees and expenses charged by
mutual funds and variable annuities which may be recommended to you. A description of
these fees and expenses are available in each fund and annuity’s prospectus.
A complete description of the fees and charges relating to the Wrap-Fee Platforms and the
fees and charges related to the Wrap-Fee Platform are described in the ADV Part 2A –
Appendix 1 - Wrap Fee Brochure. This brochure is developed by the sponsor of the Wrap-
Fee program you select, which varies from custodian to custodian. We will provide the
Wrap Fee brochure to you prior to or at the time a Wrap-Fee Account is established.
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Termination of Asset Management Services
Either party may terminate the agreement for management services by providing written
notice to the other. Termination will be effective 30 days after receipt of notice of
termination. When terminations happen during the last month of a calendar quarter, Verus
may agree to a shorter effective termination date, and it could be longer than 30 days if
both parties agree. During that 30-day period, Verus will continue to provide services as
needed to complete their work but will not begin any new undertaking. If services are
terminated within five business days of signing, services will be terminated without
penalty. If the agreement is terminated prior to the last day of the calendar quarter, a
prorated portion of the fee paid for that quarter based on the number of days remaining
would be refunded to you.
Fees for LPL Wrap Fee Programs
The account fee charged to the client for each LPL advisory program is negotiable, subject
to the following maximum account fees:
Manager Access Select
OMP
PWP
MWP
SMS
2.50%*
2.5%
2.5%
2.65%**
0.95%***
** The MWP account fee consists of an LPL program fee, a strategist fee (if applicable)
and an advisor fee of up to 2.00%. Accounts remaining under the legacy fee structure may
be charged one aggregate account fee, for which the maximum account fee is 2.50%. See
the MWP program brochure for more information.
*** The SMS fee consists of an LPL program fee of 0.20% (subject to a minimum program
fee of $250), and an advisor fee of up to 0.75%.
Account fees are payable quarterly in advance, except that the SMS fee is paid in arrears
on the frequency agreed to between client and Verus.
Excluding SMS, LPL serves as program sponsor, investment advisor and broker-dealer for
the LPL advisory programs.
Under certain circumstances, Verus and LPL share in the account fee and other fees
associated with program accounts. Certain associated persons of Verus are also registered
representatives of LPL. Under SMS, LPL serves as investment advisor but not the broker-
dealer. Under certain circumstances, Verus and LPL share in the advisory portion of the
SMS. This presents a conflict of interest because Verus has an incentive to recommend this
program to generate greater revenue.
Certain Potential Conflicts of Interest
Verus receives compensation as a result of a client’s participation in an LPL program.
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Depending on, among other things, the type and size of the account, type of securities held
in the account, changes in its value over time, the ability to negotiate fees or commissions,
the historical or expected size or number of transactions, and the number and range of
supplementary advisory and client-related services provided to the client, the amount of
this compensation may be more or less than what the Verus would receive if the client
participated in other programs, whether through LPL or another sponsor, or paid separately
for investment advice, brokerage and other services.
The account fee may be higher than the fees charged by other investment advisors for
similar services.
Clients should consider the level and complexity of the advisory services to be provided
when negotiating the account fee (or the advisor fee portion of the account fee, as
applicable) with Verus. With regard to accounts utilizing third-party portfolio managers
under aggregate, all-in-one account fee structures (including MAS, PWP and the legacy
MWP fee structure), because the portion of the account fee retained by Verus varies
depending on the portfolio strategist fee associated with a portfolio, Verus has a financial
incentive to select one portfolio instead of another portfolio. Please refer to the relevant
LPL Wrap Fee Platform program brochure for a more detailed discussion of conflicts of
interest.
Third Party Advisory Services
Compensation generally, consists of three elements: i) management and advisory fees
shared by the Third-Party Advisory Services, Advisor, and its IARs; ii) transaction costs –
if applicable – which may be paid to purchase and sell such securities; and iii) custodial
fees.
A complete description of the programs and services provided, the amount of total fees, the
payment structure, termination provisions and other aspects of each program are detailed
and disclosed in: i: the Third Party Investment Advisory Service’s from ADV Part 2; ii) the
program wrap brochure (if applicable) or other applicable disclosure documents; iii) the
disclosure documents of the portfolio manager or managers selected; or, iv) the Third Party
Advisory Service’s account opening documents. A copy of all relevant disclosure
documents of the Third-Party Advisory Services and the individual portfolio manager(s)
will be provided to anyone interested in these programs / managers.
For those clients that require an enhanced and/or specialized level of asset management
services, Advisor may also recommend that certain clients authorize the active
discretionary management of a portion of their assets by and/or among certain independent
investment manager(s) and/or investment programs (the “Independent Manager(s)”), based
upon the stated investment objectives of the client, including investment managers and/or
programs selected and/or recommended by Advisor. The terms and conditions under which
the client shall engage Independent Manager(s) shall be set forth in separate written
agreements between the client and Verus and the client and the designated Independent
Manager(s). Verus shall continue to render advisory services to the client relative to the
ongoing monitoring and reviewing of account performance, for which Advisor shall receive
an annual advisory fee which is based upon a percentage of the market value of the assets
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being managed by the designated Independent Manager(s). Factors which Verus shall
consider in recommending Independent Manager(s) include the client’s stated investment
objective(s), management style, performance, reputation, financial strength, reporting,
pricing, and research. The investment management fees charged by the designated
Independent Manager(s) are exclusive of, and in addition to, Advisor’s investment advisory
fee set forth above. In addition to the fees charged by Verus, the designated Independent
Manager(s) and corresponding broker-dealer/custodian, the client, relative to any mutual
fund purchases, shall incur charges imposed at the mutual fund level (i.e. advisory fees and
other fund expenses).
Additional Fees and Costs
As described, advisory fees payable to us do not include all the fees you will pay when you
open a custodial account and when we purchase or sell securities for your Account(s). The
following list are examples of common account transaction and activities fees you may pay
directly to third parties, whether a security is being purchased, sold or held in your
Account(s) under our management.
• Brokerage commissions;
• Transaction fees;
• Exchange fees;
• SEC fees;
• Advisory fees and administrative fees charged by Mutual Funds (MF) and
Exchange Traded Funds (ETFs)
• Advisory fees charged by sub-advisors (if any are used for your account);
• Custodial Fees;
• Deferred sales charges (on MF or annuities);
• Odd-Lot differentials;
• Transfer taxes;
• Wire transfer and electronic fund processing fees;
• Commissions or mark-ups / mark-downs on security transactions.
Please refer to the “Brokerage Practices” for discussion of Verus’ brokerage practices.
Certain investment advisor representatives of Verus are also associated with LPL Financial
as broker-dealer registered representatives (“Dually Registered Persons”). In their capacity
as registered representatives of LPL Financial, certain Dually Registered Persons may earn
commissions for the sale of securities or investment products that they recommend for
brokerage clients. They do not earn commissions on the sale of securities or investment
products recommended or purchased in advisory accounts through Verus. Clients have the
option of purchasing many of the securities and investment products we make available to
you through another broker-dealer or investment advisor. However, when purchasing these
securities and investment products away from Verus, you will not receive the benefit of the
advice and other services we provide.
Advisor and Supervised Persons’ Sources of Compensation:
Verus routinely adds new individuals as investment advisor representatives of our firm. At
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the same time, some of these individuals will register as broker-dealer representatives of
LPL. To assist these new representatives as they transition to Verus and LPL, LPL may
offer transition assistance in the form of cash loans (“transaction assistance”) to the
representative directly or to Verus on behalf of the representative. While the specific terms
of each loan may differ, they are generally structured as forgivable loans and the forgivable
loan is always time-based.
In a time-based loan, the loan is forgiven based on the amount of time the representative
continues to affiliate with LPL. For example, in a 4-year time-based loan, 25% of the loan
is forgiven after one year, another 25% is forgiven after two years, and so forth until the
loan is 100% forgiven. LPL typically provides time-based loans with a four- or five-year
term.
A time-based loan presents a conflict of interest in that the representative is incentivized to
remain at LPL and recommend clients to the LPL platform to keep the representative’s
revenue production at a high enough level that LPL will retain his or her association through
the course of the loan. While the loan itself is not dependent upon meeting any certain
revenue levels, LPL could choose to terminate the representative due to low revenue
production, and the remaining loan balance then becomes payable to LPL immediately; the
representative will owe LPL the remaining balance of the loan.
When acting as an investment advisor representative of Verus, each representative is
required to put your interest ahead of his or her own interest. When acting on behalf of
LPL, each representative is required to act in your best interests. Whenever your
representative recommends an investment product or service, you should ask:
• Whether the representative is acting as an investment advisor or broker-dealer
representative;
• The fees and expenses associated with any recommendation;
• How you will benefit from following the new recommendation; and
• Whether comparable products or services are available at a lower cost.
LPL’s forgivable loans may be directly between LPL and the registered representative, or
they may be between Verus’ Managing Partner, Stephen Bull, and LPL where Mr. Bull is
the guarantor. When Mr. Bull contracts with LPL for the loan on behalf of the registered
representative, Mr. Bull is personally liable for and required to pay any or all of these loans
back to LPL if the representative does not stay with LPL for the stated period of time. This
gives Mr. Bull an incentive to retain individuals on whose behalf forgivable loans proceeds
have been designated so that he is not responsible for paying those funds back to LPL. As
the firm's Managing Partner, Mr. Bull has significant influence on compliance and
employment decisions. His financial obligations on loans made to representatives could
lead to his not responding adequately to apparent compliance violations by representatives
whose loans he guarantees, in order to keep those representatives employed (see additional
details below). The more likely conflict is that the arrangement creates an incentive to
remain with LPL, and recommend LPL's services as broker and custodian, that is directly
related to Mr. Bull's financial interests rather than clients' interests in obtaining the best
overall custodial and execution services.
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Mr. Bull is not required to repay the unpaid balance of any forgivable loan directly between
LPL and the representative whose employment with LPL is terminated before the loan is
repaid as long as Mr. Bull did not directly receive loan proceeds. Mr. Bull is personally
responsible for an unpaid balance of a forgivable loan only when he was a direct recipient
of the loan proceeds, and his responsibility is limited to the unpaid balance of funds he
personally received.
Mr. Bull is responsible for reviewing client accounts to determine if advisory accounts are
being managed in a manner consistent with Verus’ fiduciary duty to the client. This
presents a conflict of interest for Mr. Bull, as he has an incentive to approve investment
plans that increase or retain a representative’s production at a level that will continue the
representative’s employment with LPL, rather than lower-cost products or services that
generate no business for LPL. This is in addition to the general short-term incentive to
minimize or ignore compliance concerns that could lead to the representative's termination
prior to loan repayment.
Dually licensed investment advisor representatives who are also registered representatives
of a broker-dealer may accept compensation for the sale of securities, insurance products,
or other investment products, including asset-based sales charges from the sale of mutual
funds. They can do so in their capacity as registered representatives, and if they are
appropriately licensed to do so.
This practice presents a conflict of interest and presents the advisor’s supervised persons a
financial incentive to recommend investment products based on the compensation received,
rather than on the client’s needs. Our firm and its’ supervised persons address this conflict
of interest by basing investment decisions on behalf of clients not on what pays the
supervised person the highest level of compensation, but on what investment is in the best
interest of the client. The client’s risk tolerance, time horizon, state investment objectives,
and investment experience are always taken into consideration when advisors recommend
investments. When we recommend mutual funds, the advisor takes into account the
implications of share classes, no-load funds, and no transaction fee funds to ensure the best
overall value to the client under the circumstances.
Ultimately clients have the option to purchase investment products that we recommend
through other brokers or agents that are not affiliated with our firm.
The individuals that are licensed as registered representatives of LPL Financial are subject
to regulations that restrict them from conducting securities transactions away from LPL
Financial without written authorization from LPL Financial. Clients should, therefore, be
aware that for accounts where LPL Financial serves as the custodian, Verus is limited to
offering services and investment vehicles that are approved by LPL Financial and may be
prohibited from offering services and investment vehicles that may be available through
other broker/dealers and custodians.
ITEM 6– PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge advisory fees on a share of the capital appreciation of the funds or
securities in a client account (so-called performance-based fees). Our advisory fee
compensation is charged only as disclosed above in Fees and Compensation.
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ITEM 7 – TYPES OF CLIENTS
We provide investment advice to individuals, trusts, pension plans, and estates.
We typically require a minimum of $250,000 for managed accounts. The IAR may waive
this account minimum at his or her discretion.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK
OF LOSS
Methods of Analysis
We utilize both fundamental and technical analysis in the development of our investment
strategies:
• Fundamental analysis involves evaluating financial and economic data, such as
corporate financial statements, management discussion and analysis, regulatory
filings, earnings reports, and macroeconomic indicators, to assess the intrinsic value
of securities.
• Technical analysis focuses on historical price and volume patters, momentum,
indicators, and market sentiment to evaluate price movements and trends.
We rely on a variety of research sources, including financial publications, third-party
research providers, government and regulatory data (including SEC filings), investment
screening tools, risk metrics, and proprietary and third-party portfolio construction
software.
While these methods provide useful insights, all analyses are subject to limitations such as
delays in data availability, inherent biases, or inaccuracies in third-party research.
Investment Strategies
Asset Allocation
We determine portfolio allocations across asset classes (e.g., equities, fixed income,
alternatives, and cash) based on our analysis of current economic conditions, interest rate
trends, market cycles, inflation expectations, and geopolitical risks.
Investment Selection
Within each asset class:
• Equities: We consider geographic exposure (U.S. vs. international), investment
style (growth vs. value), sector diversification, company size (market
capitalization), and factor exposures (e.g., momentum, volatility).
• Fixed Income: We assess credit quality, interest rate sensitivity (duration), issuer
type (corporate, government, municipal), tax treatment, maturity, and inflation
protection.
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Tactical Adjustments
We may make short- or medium-term allocation changes in response to market events,
volatility, or perceived opportunities. This could include overweighting/underweighting
certain sectors, asset classes, or risk factors.
Hedging and Alternative Strategies
We may use hedging strategies where appropriate, including:
•
Inverse exchange-traded funds (ETFs), which are designed to perform inversely to a
specific index.
• Options strategies, including covered calls and protective puts, to manage risk or
generate income.
These instruments carry unique risks and may not be suitable for all clients or account types.
Portfolio Customization
Each client portfolio is customized based on individual investment objectives, time horizon,
risk tolerance, cash flow needs, tax considerations, and other personal or institutional
constraints. This customization may lead to materially different portfolio compositions
across clients.
Material Risks of Investment Strategies
All investments involve risk, including the potential loss of principal. Below is a summary
of the primary material risks associated with our investment strategies. This list is not
exhaustive, and clients should understand that investments are subject to numerous factors
that can affect performance.
• Market Risk: The risk that overall market movements—driven by economic,
political, or investor sentiment changes—may cause securities across all asset classes
to decline in value.
• Equity Risk: The risk of volatility or losses associated with investments in common
stocks and similar equity securities, which may be impacted by company-specific or
broader market factors.
•
•
•
• Fixed Income Risk: Including: Interest Rate Risk (bond prices may fall when interest
rates rise); Credit Risk (the issuer may default on interest or principal payments); and
Reinvestment Risk (proceeds may have to be reinvested at lower rates).
Inflation Risk: The risk that rising prices will erode the real value of investment
returns, especially in portfolios heavily weighted toward fixed income or cash
equivalents.
International and Non-U.S. Securities Risk: Investments outside the U.S. may be
subject to currency risk, political instability, reduced transparency, or regulatory
divergence, resulting in increased volatility.
Industry or Sector Risk: Concentrated exposure to specific industries (e.g.,
technology, healthcare) may increase sensitivity to adverse events affecting those
sectors.
• Managed Portfolio Risk: Portfolios managed on a discretionary basis are subject to
the risk that our decisions may underperform, deviate from client expectations, or
misalign with changes in client preferences not yet communicated.
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•
Illiquidity Risk: Some securities (such as non-traded REITs, private placements, or
alternative investments) may not be easily sold or may be subject to significant
discounts if liquidity is needed.
• Derivatives and Leverage Risk: Use of options and inverse ETFs may magnify both
gains and losses. Inverse ETFs often reset daily and may not reflect intended
performance over longer time periods. Options may expire worthless, resulting in
total loss of premium.
• Third-Party Tool and Data Risk: Reliance on third-party research, software, or
screening tools may expose strategies to errors in assumptions, delayed updates, or
misinterpretations.
• Operational and Cybersecurity Risk: Technology failures or cybersecurity breaches
may impair trading, access to client information, or system integrity—either within
our firm or via third-party providers.
ITEM 9 – DISCIPLINARY INFORMATION
In June of 2021, the SEC found Verus failed to disclose its conflicts of interest arising from
its investment advisor representatives receiving over $1 million in forgivable loans from a
third-party broker-dealer and its affiliates between 2010 and 2020. The broker-dealer and
its affiliates tied forgiveness of the loans to annual revenue targets, including brokerage
commissions and advisory fees, or to the maintenance of the relationship between the Verus
representatives and the broker-dealer for a certain number of years. In not disclosing the
conflicts of interest completely and accurately to clients or in public filings, the SEC found
Verus to have violated Section 206(2) of the Advisers Act. Without admitting or denying
the SEC’s findings, Verus consented to the entry of the SEC's order censuring the firm and
requiring it to cease and desist from further violations, comply with an undertaking to retain
an independent compliance consultant, and pay a $45,000 penalty.
ITEM 10 – OTHER FINANCIAL INDUSTRIES AND AFFILIATIONS
Verus has an affiliated software company, Citius Advisor Solutions, LLC (“Citius”), whose
principal ownership is One SZ, LLC, the same as Verus. Citius has developed a proprietary
software designed to assist investment advisors with reporting and billing needs. Citius
current offers this platform only to its own affiliate, Verus, but in time may offer this
platform to unaffiliated investment advisers also. We do not believe this affiliate creates
any conflicts of interest for our clients. We have strong walls in place for security and
privacy purposes, not just for our own clients, but for other investment advisers and their
clients as well.
Verus is not a broker/dealer, but some of our IARs are registered representatives of LPL
Financial LLC (“LPL”), a full-service broker/dealer, member FINRA/SIPC. When placing
securities transactions through LPL in their capacity as registered representatives, they earn
sales commissions. Because the IARs are dually registered agents of LPL and Verus, LPL
has certain supervisory duties required by their primary regulators, the SEC and FINRA.
While LPL maintains supervisory and administrative relationships with Verus’ IARs, LPL
and Verus are not affiliated companies.
Verus also receives back office and administrative support services from LPL. When doing
so, LPL will receive a portion of the management fee or an administrative fee for the
services provided. This fee will be charged as a portion of Verus’ fee and will not be an
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additional fee billed to you.
Additionally, as registered representatives, they also receive compensation from mutual
fund sales loads, 12(b)-1 distribution fees, variable annuity sales commissions or trail
commissions. The 12(b) - 1 distribution fees, sales charges and other fee arrangements will
be disclosed upon your request and are typically described in the applicable fund and/or
annuity prospectus. Any fees or other compensation received by the IARs in their separate
capacities as registered representatives will be received to the extent permitted by
applicable law.
Some IARs are also licensed insurance producers and receive commissions from insurance
products they sell to clients. The IAR will only recommend an insurance product to an
advisory client when the IAR believes the product and its related costs to be in the best
interests of the client. Our clients are never obligated to purchase an insurance product from
their Verus representative and may instead choose to purchase insurance from an
unaffiliated insurance producer, or not to purchase insurance at all.
External Custodian Disclosure
As discussed previously, certain associated persons of Verus are registered representatives
of LPL. As a result of this relationship, LPL has access to certain confidential information
(e.g., financial information, investment objectives, transactions and holdings) of Verus’
clients, even if the client does not establish any account through LPL. If you would like a
copy of the LPL Financial privacy policy, please contact us at 480-990-3719."
Certain employees of Verus are Dually Registered Persons. LPL is a broker-dealer that is
independently owned and operated and is not affiliated with Verus. Please refer to Item 12
for a discussion of the benefits Verus may receive from LPL and the conflicts of interest
associated with receipt of such benefits.
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
SECURITIES AND PERSONAL TRADING
Our IARs are allowed to invest for their own accounts or have a financial interest in the
same securities or other investments that we recommend or acquire for your account, and
may engage in transactions that are the same as or different than transactions recommended
to or made for your account. This creates a conflict of interest. We recognize the fiduciary
responsibility to place your interests first and have established policies in this regard to
avoid any potential conflicts of interest.
We have developed and implemented a Code of Ethics that sets forth standards of conduct
expected of our advisory personnel to mitigate this conflict of interest. The Code of Ethics
addresses, among other things, personal trading, gifts, the prohibition against the use of
inside information and other situations where there is a possibility for conflicts of interest.
The Code of Ethics is designed to protect our clients by deterring misconduct, educate
personnel regarding the firm’s expectations and laws governing their conduct, remind
personnel that they are in a position of trust and must act with complete propriety at all
times, protect the reputation of Verus, guard against violation of the securities laws, and
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establish procedures for personnel to follow so that we may determine whether their
personnel are complying with the firm’s ethical principles.
All advisory personnel are required to report to the Firm’s Chief Compliance Officer initial
and annual holdings and quarterly transactions in reportable securities, as defined in the
Code and the Chief Compliance Officer is responsible for reviewing such reports. The Code
also sets forth general standards of conduct and practices to be followed by all personnel to
minimize conflicts of interest, including restrictions on gifts to or from brokers, clients and
others, restrictions on service on the boards of other companies, restrictions on participation
in investment clubs and policies designed to prevent personal trading conflicts. In addition,
the Code (including the Firm’s Insider Trading Policy Statement) includes provisions
designed to prevent and enforce the Firm’s strict policy against the misuse of material non-
public information by all personnel. The Firm’s Chief Compliance Officer is responsible
for the oversight and administration of the Code.
All associated persons sign a letter of acknowledgment that they have read the Personal
Trading Policy, fully understand it and will abide by it at all times while under the employ
of Verus.
We have established the following restrictions in order to ensure our firm’s fiduciary
responsibilities:
1. A director, officer or employee of Verus must not buy or sell any securities for their
personal portfolio(s) where their decision is substantially derived, in whole or in
part, by reason of his or her employment unless the information is also available to
the investing public on reasonable inquiry. No director, officer or employee of
Verus shall prefer his or her own interest to that of the advisory client.
2. We maintain a list of all securities holdings for itself, and anyone associated with
this advisory practice with access to advisory recommendations. We regularly
review client securities holdings and the securities holdings of associated persons
with access to advisory recommendations.
3. We emphasize the unrestricted right of the client to decline to implement any advice
rendered, except in situations where we are granted discretionary authority of the
client’s account.
4. We emphasize the unrestricted right of the client to select and choose any broker-
dealer (except in situations where we are granted discretionary authority) he or she
wishes.
5. We require that all individuals must act in accordance with all applicable Federal
and State regulations governing registered investment advisory practices.
6. Any individual not in observance of the above may be subject to termination.
If current or potential clients wish to review our Code of Ethics in its entirety, a copy may
be requested from any IAR or our Chief Compliance Officer and it will be provided
promptly.
ITEM 12 – BROKERAGE PRACTICES
We routinely recommend that you establish accounts with a custodian that is also a
registered broker/dealer to maintain custody of your assets and to effect trades for your
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account. We are independently owned and operated and not affiliated with any custodian.
The custodian provides us with access to institutional trading and custodial services. These
services include brokerage, custody, economic benefits, research, and access to mutual
funds and other investment that are otherwise generally available only to institutional
investors.
For our client accounts maintained with the various custodians, the custodians generally do
not charge separately for custody, but are compensated by account holders through
commissions, asset-based fees, cash balances, margin balances, and other transaction and
account related fees.
You are under no obligation to act upon any recommendations, and if you elect to act upon
any recommendations, you are under no obligation to place the transactions through any
broker/dealer we recommend. Our recommendation is generally based on the broker’s cost
and fees, skills, reputation, dependability and compatibility with the client. We recommend
Charles Schwab, Fidelity, and LPL to our clients because of the range of custodial and
transacting services that these firms offer to clients and the relative value given their fees
and costs. You may be able to obtain lower commissions and fees from other brokers. The
value of products, research, and services provided to us is not a factor in determining the
selection of broker/dealer or the reasonableness of their commissions.
Since some of our IARs are registered representatives of LPL, a full-service broker/dealer,
member FINRA/SIPC, when selling securities products in this separate capacity, the
representatives earn commissions. Verus does not permit dually registered representatives
to charge commissions on advisory client accounts. If the account is charged a transaction
fee, that fee is paid entirely to the custodian and no part of that is paid to Verus or your
Verus advisory representative.
Verus does not allow directed brokerage, meaning that clients cannot direct the IARs to use
a specific broker/dealer to implement the transactions. Because of these limitations, you
may pay higher or lower commission rates and transaction costs than if they implemented
transactions through another broker/dealer.
Best Execution
Although we do not allow directed brokerage, we must still use reasonable diligence to
make certain that best execution is obtained for you when implementing any transactions.
Best execution does not necessarily mean that you receive the lowest possible commission
costs but that the qualitative execution is best. In other words, all conditions surrounding
the transaction execution is in the best interests of our clients.
IARs will look at a number of factors besides prices and rates including, but not limited to:
• Execution capabilities (e.g., market expertise, ease/reliability/timeliness of
execution, responsiveness, integration with existing systems of the applicant, ease
of monitoring investments)
• Products and services offered (e.g. investment programs, back office services,
technology, regulatory compliance assistance, research and analytic services)
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• Financial strength, stability and responsibility
• Reputation and integrity
Verus will perform periodic reviews to determine that the relationship with all of the firm’s
custodians is still in the best interests of our clients.
Block Trades
Transactions for each managed client account will generally be effected independently.
However, we may use block or batch trades to facilitate best execution, to reduce brokerage
costs and/or commissions, and to provide fair and equitable prices among client accounts.
When performing a block trade, we then allocate those trades to clients on a pro-rata basis.
We will keep records of all block or batch trades. Neither Verus nor our IAR will receive
any additional compensation as a result of using block or batch trades.
Soft Dollar
Investment advisors may direct portfolio brokerage commissions to a particular
broker/dealer in return for services and research used in making investment decisions in
client accounts. The commissions used to acquire these services and research are known as
“soft dollars.” Section 28(e) of the Securities Exchange Act of 1934 provides a “safe
harbor” that allows an investment advisor to pay more than the lowest available
commission for brokerage and research services if it determines in good faith that the
commission paid was reasonable in relation to the brokerage and research services
provided.
Although we do not allow directed brokerage, we may still receive products and services
from LPL, or other program sponsors and product issuers. These products and services may
be used for both research and non- research purposes and allows us to supplement, at no
cost, our own research and analysis activities. These products and services can include, but
are not limited to:
• Reports, publications and data on matters such as the economy, industries, sectors
and individual companies or issuers, statistical information, account and law
interpretations, political analysis, legal developments affecting portfolio securities,
technical market actions, credit analysis, risk management and analysis of corporate
responsibility issues
• On-line news services and financial and market database services
•
Information management systems, integrating quotation and trading, performance
management, accounting, recordkeeping and document retrieval and other
administrative matters
• Meetings, seminars, workshops and conferences with representatives of issuers,
program sponsors and/or other analysts and specialists
Research obtained with soft dollars is not necessarily utilized for the specific accounts that
generated the soft dollars. Verus does not attempt to allocate the relative costs or benefits
of research among clients because it believes that, in the aggregate, the research it receives
benefits all clients and assists Verus in fulfilling our overall duty to you.
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These arrangements may be deemed to create a conflict of interest to the extent that we
would have to pay for some or all of the research and/or services with “hard dollars” if we
were unable to obtain the research and services in exchange for commissions in connection
with client transactions. We may have an incentive to select or recommend a broker-dealer
based on our interest in receiving the research or other products or services, rather than on
our clients’ interest in receiving the most favorable execution. Your trades will always be
implemented based on your goals and objectives and not on any research, products or other
incentives available.
Given all of the aforementioned brokerage practices, our firm does not consider research
and other soft dollar benefits; brokerage for client referrals; and directed brokerage when
performing due diligence on broker/dealer and custodian options.
Institutional Advisor Programs
Verus participates in the institutional advisor programs (the “program”) offered by Fidelity
Institutional SM a division of Fidelity Investments, member FINRA/SIPC, (“Fidelity”),
and Charles Schwab & Co., Inc., member FINRA/SIPC, (“Schwab”). These
custodian/broker-dealers (referred to in this brochure as custodians, broker-dealers, or
custodian/broker-dealers) offer independent investment advisors services which include
custody of securities, trade execution, clearance, settlement of transactions, and additional
services. Verus receives some benefits from all of these custodians through its participation
in their institutional programs. Not all custodians charge fees in the same way on their
custodian platforms. For example, some custodians we recommend charge Verus fees for
our institutional access to their platform, and some custodians charge transaction or asset-
based fees to clients for execution and/or custodian costs. In this section of our brochure
we describe these different custodians and the conflicts of interest each relationship
presents for Verus.
There is no direct link between Verus’ participation in the institutional advisor programs
and the investment advice it gives to its clients. Although, Verus receives economic benefits
through its participation in the programs that are typically not available to retail clients
using those same custodian/broker-dealers. These benefits include discounted or free
products and services provided by the custodian or third-party vendors, research related
products and tools, consulting services, access to a trading desk and block trading, mutual
funds with no transaction fees, and to certain institutional money managers.
Schwab
Schwab does not charge transaction fees for most stock and ETF trades. Other transactions
will incur a transaction fee as described in Schwab’s fee schedule.
Fidelity
Fidelity charges us a quarterly fee that Verus is 100% responsible for paying (not our
clients). In addition, if we do not maintain a certain minimum level of assets, they charge
us a premium to the standard quarterly fee. While we believe the minimum level of assets
required is low enough that we will continue to be well above that threshold, we have an
incentive to recommend Fidelity so that we 1) maintain a certain asset level so as not to
incur additional fees, and 2) increase our clients’ assets there in order to increase our ability
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to negotiate a lower fee for ourselves to pay.
Fidelity does not charge transaction fees for most stock and ETF trades. Other transactions
will incur a transaction fee as described in Fidelity’s fee schedule.
Any one or all of the custodians may also have paid for business consulting and professional
services received by Verus’ related persons. Some of the products and services may benefit
Verus and its affiliates but may not directly benefit client accounts.
As part of its fiduciary duties to clients, Verus endeavors always to put the interests of its
clients first. Clients should be aware that the receipt of economic benefits by Verus or its
related persons in and of itself creates a potential conflict of interest and may indirectly
influence Verus’ choice of a particular custodian/broker-dealer for custody and brokerage
services. Each custodian/broker-dealer considers the profitability of the assets held and
transactions placed in Verus’ client accounts when determining whether to allow Verus’
participation in the program. Participation in the program does not diminish Verus’ duty to
act in the best interest of its clients.
LPL Financial
Verus receives support services and/or products from LPL Financial, many of which assist
Verus to better monitor and service program accounts maintained at LPL Financial;
however, some of the services and products benefit Verus and not client accounts. These
support services and/or products may be received without cost, at a discount, and/or at a
negotiated rate, and may include the following:
investment-related research
•
• pricing information and market data
• software and other technology that provide access to client account data
• compliance and/or practice management-related publications
• consulting services
• attendance at conferences, meetings, and other educational and/or social events
• marketing support
• computer hardware and/or software
• other products and services used by Verus in furtherance of its investment advisory
business operations
LPL Financial may provide these services and products directly or may arrange for third
party vendors to provide the services or products to Advisor. In the case of third-party
vendors, LPL Financial may pay for some or all of the third party’s fees.
These support services are provided to Verus based on the overall relationship between
Verus and LPL Financial. It is not the result of soft dollar arrangements or any other express
arrangements with LPL Financial that involves the execution of client transactions as a
condition to the receipt of services. Verus will continue to receive the services regardless
of the volume of client transactions executed with LPL Financial. Clients do not pay more
for services as a result of this arrangement. There is no corresponding commitment made
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by the Verus to LPL or any other entity to invest any specific amount or percentage of client
assets in any specific securities as a result of the arrangement. However, because Advisor
receives these benefits from LPL Financial, there is a potential conflict of interest. The
receipt of these products and services presents a financial incentive for Advisor to
recommend that its clients use LPL Financials’ custodial platform rather than another
custodian’s platform.
LPL Oversight Fee for Assets Held Away
As stated previously, some individuals associated with Verus are licensed as registered
representatives of LPL Financial. As a result of this licensing relationship, LPL Financial
is responsible for supervising certain activities of Verus to the extent Verus manages assets
at a broker/dealer and custodian other than LPL Financial. LPL Financial charges a fee for
this oversight. This presents a conflict of interest in that Verus has a financial incentive to
recommend that you maintain your account with LPL Financial rather than another
custodian in order to avoid the oversight fee. However, to the extent Verus recommends
you use LPL Financial for such services, it is because Verus believes that it is in your best
interest to do so based on the quality and pricing of the execution, benefits of an integrated
platform for brokerage and advisory accounts, and other services provided by LPL
Financial.
Recommendation of LPL Financial
For Verus’ client accounts custodied at LPL Financial, LPL Financial generally is
compensated by clients through commissions, asset-based fees, trails, account activity fees,
and transaction-based fees for trades executed through LPL Financial or that settle into LPL
Financial accounts. For IRA accounts, LPL Financial generally charges account
maintenance fees. In addition, LPL Financial also charges clients miscellaneous fees and
charges, such as account transfer fees. LPL Financial charges Verus an asset-based
administration fee for administrative services provided by LPL Financial. Such
administration fees are not directly borne by clients but may be taken into account when
Verus negotiates its advisory fee with clients.
While LPL Financial does not participate in, or influence the formulation of, the investment
advice Verus provides, certain supervised persons of Verus are Dually Registered Persons.
Dually Registered Persons are restricted by certain FINRA rules and policies from
maintaining client accounts at another custodian or executing client transactions in such
client accounts through any broker-dealer or custodian that is not approved by LPL
Financial. As a result, the use of other trading platforms must be approved not only by
Verus, but also by LPL Financial.
Clients should also be aware that for accounts where LPL Financial serves as the custodian,
Verus is limited to offering services and investment vehicles that are approved by LPL
Financial and may be prohibited from offering services and investment vehicles that may
be available through other broker-dealers and custodians, some of which may be more
suitable for a client’s portfolio than the services and investment vehicles offered through
LPL Financial.
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Clients should understand that not all investment advisors recommend or require, that their
clients custody their accounts and trade through specific broker-dealers.
Clients should also understand that LPL Financial is responsible under FINRA rules for
supervising certain business activities of Verus and its Dually Registered Persons that are
conducted through broker-dealers and custodians other than LPL Financial. LPL Financial
charges a fee for its oversight of activities conducted through these other broker-dealers
and custodians as described above in this section.
ITEM 13 – REVIEW OF ACCOUNTS
Portfolio Review
We monitor client portfolios on a continuous and ongoing basis. Such reviews are
conducted by your IAR and/or our principals, Stephen Bull and Zachary Mason. We
encourage our clients to discuss their needs, goals and objectives with their IAR and to
keep us informed of any changes.
We review client accounts at least annually. The reviews ensure that the investment plan
continues to be implemented which matches your objectives and risk tolerances. More
frequent reviews may be triggered by material changes in variables such as your individual
circumstances, or the market, political or economic environment.
Financial planning services terminate upon presentation of the financial plan or completion
of the consultation. Therefore, no reviews are conducted for financial planning accounts.
However, we recommend you have your financial situation reviewed at least annually and
your financial plan updated when necessary. If you elect to undertake this review and
update, a new client agreement will be required, and additional fees may be charged.
Reports
We prepare periodic reports for clients. You will also receive transaction confirmations and
statements at least quarterly from the custodian holding your account. Collectively, these
reports will list your account holdings, transactions, and fees paid. You are strongly urged
to compare any performance reports we provide to you with the official account statements
you receive from the custodian.
Financial planning/Consulting clients may receive one or more report as part of the
contracted service, but do not receive regular reports from us.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
independent
Our IARs sell securities and insurance products in their separate capacities as registered
representatives and
insurance agents. Verus does not permit our
representatives to charge commissions on securities products in advisory client accounts.
However, they will earn standard and customary commissions on insurance products they
sell to clients. Your IAR’s brochure supplement will disclose if he or she is a registered
representative, insurance producer, or engaged in any other business activities.
We may select and monitor third party money managers to manage client assets. When
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soliciting for money managers, we will receive a portion of the fees paid to the money
manager. Your account platform provider may also receive a portion of the fee or a
marketing override for fees paid to approved money managers. Receiving direct or indirect
compensation for the placing of money with third party money managers creates a material
conflict of interest, because our representatives have an incentive to place assets based on
compensation. We address this material conflict of interest by placing assets solely on the
suitability information provided by the client and documented on account applications.
From time to time, we may receive expense reimbursement for travel and/or marketing
expenses from distributors of investment and/or insurance products. Travel expense
reimbursements are typically a result of attendance at due diligence and/or investment
training events hosted by product sponsors. Marketing expense reimbursements are
typically the result of informal expense sharing arrangements in which product sponsors
may underwrite costs incurred for marketing such as advertising, publishing and seminar
expenses. Although receipt of these travel and marketing expense reimbursements are not
predicated upon specific sales quotas, the product sponsor reimbursements are typically
made by those sponsors for whom sales have been made or it is anticipated sales will be
made.
We may also rely on sponsors for the support of client meeting (seminars, workshops, client
appreciation events, etc.) both in the form of content, such as handouts and speakers, as
well as to cover the costs of those functions.
These expense reimbursements and payment of costs we incur create an incentive for our
IARs to consider investments from one sponsor over another. We have a fiduciary
obligation to put our clients’ interests ahead of our own and have tried to minimize the
impact of these incentives by limiting the amount. We also require pre-approval for IARs
when the reimbursement or cost is over the de minimis allowed by our firm. These activities
are reviewed and approved in advance in accordance with FINRA and SEC compliance
guidelines by Verus, as appropriate.
Neither the Advisor nor a related person to the Advisor directly or indirectly compensates
any person (who is not our supervised person) for client referrals.
Institutional Advisor Programs
As described in Item 12 of this brochure, Verus participates in the institutional advisor
programs offered by the different custodians we recommend to our clients. The details of
these programs, including the conflicts of interests present with our participation in these
programs is detailed above in Item 12 of this brochure.
ITEM 15 - CUSTODY
All Client account assets are held by a qualified custodian. Verus periodically reviews
clients’ custody relationships to ascertain their effectiveness, responsiveness and costs.
Verus, however, is not responsible for the actions of a client’s custodian.
While Verus does not hold client assets, our client advisory agreement and the client’s
custodial account paperwork give us a limited form of custody, the authority to deduct our
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advisory fees directly from client accounts and facilitate third-party payments from client
accounts. When we facilitate payments to third parties, we do so only upon signed standing
letters of authorization from the client. We comply with the seven conditions identified by
the SEC in no-action guidance issued on this topic.
Clients should carefully review account statements received directly from the qualified
custodian. We also urge you to compare the account statement you receive from your
qualified custodian with the statements provided by us.
ITEM 16 – INVESTMENT DISCRETION
We typically provide our asset management services on a discretionary basis. Clients
execute our asset management agreement, which contains a limited power of attorney
permitting us to trade on the client’s behalf without first obtaining permission from the
client.
ITEM 17 – PROXY VOTING
We do not vote proxies on behalf of clients. You must ensure that proxy materials are sent
directly to you or your assigned third party. You designate proxy voting authority in the
custodial account documents. Based on your direction you will either receive proxies
directly or you will receive them from the custodian. Verus will not distribute proxies or
other solicitations. Clients may contact Verus to ask questions about a particular solicitation
or proxy. We do not take action with respect to any securities or other investments that
become the subject of any legal proceedings, including bankruptcies.
ITEM 18 – FINANCIAL INFORMATION
We are not aware of any financial condition that is reasonably likely to impair our ability
to meet our contractual commitments to you. Verus Capital Partners, LLC does not require
or solicit prepayment of more than $1200 in fees per client, six months or more in advance.
Verus Capital Partners, LLC has not been the subject of a bankruptcy petition at any time
in the past ten years.
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