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Vestia Personal Wealth Advisors
F O R M A D V P A R T 2 A
F I R M B R O C H U R E
J A N U A R Y 1 , 2 0 2 6
V E S T I A P E R S O N A L W E A L T H A D V I S O R S
S E C R E G I S T E R E D I N V E S T M E N T A D V I S O R
C R D # 2 9 0 5 6 5
M A I N O F F I C E : 9 1 2 1 I L L I N O I S R D , S U I T E 5 1
F O R T W A Y N E , I N 4 6 8 0 4
T E L : ( 8 7 7 ) 6 6 9 - 1 1 2 6
w w w . v e s t i a a d v i s o r s . c o m
This brochure provides information about the qualific ations and business practices of Vesti a Adv isors, LLC. Please contact ou r Chief Compli ance Officer at 971-371-
3450 or email compliance@vestia.com if you have any questions about the content of this brochure.
The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission (S EC) or any state securities
administrator. Additional information about Vestia Advisors, LLC is avail able on the SEC’s website at www.adviserinfo.sec.gov . Cl ick on the “Investment Ad viser
Search” link and then search for “Investment Adviser Firm” using the firm’s IARD (“CRD”) number, which is 290565.
While the firm and i ts associates may be registered and/or licensed within a particular jurisdiction, that registration and/o r licensing in itself does not imply an
endorsement by any regulatory authority, nor does it imply a certain level of skill or training on the part of the firm or its associated personnel.
Item 2 – Material Changes
In this Item, Vestia Personal Wealth Advisors is required to discuss any material changes that have been
made to this Brochure since the last annual amendment dated January 1, 2025. The following material
changes have been made:
• Vestia Advisors, LLC, has amended its Form ADV to update current Assets Under Management.
• Vestia Properties, LLC was created as a separate entity, related to Vestia Advisors, LLC through
some common ownership, and is owned by those holding ownership interests in Vestia
Holdings, LLC. It is a holding company for real estate that will hold an office building to be
leased and used by Vestia Advisors, LLC as its primary office in Fort Wayne, Indiana.
Vestia Advisors, LLC may at any time update this document. We will ensure that you receive a summary
of material changes, if any, to this and subsequent disclosure brochures within 120 days after our fiscal
year-end. Our fiscal year ends on December 31st, so you will receive the summary of material changes, if
any, no later than April 30th each year. At that time, we will also offer a copy of the most current
disclosure brochure. We may also provide other ongoing disclosure information about material change s
as necessary.
Clients are also able to download this brochure from the SEC’s website at www.adviserinfo.sec.gov, may
download it from our website at www.vestiaadvisors.com, or may contact our firm at 877-669-1126 to
request a copy at any time.
As with all firm documents, clients and prospective clients are encouraged to review this brochure in its
entirety and are encouraged to ask questions at any time prior to or throughout the engagement.
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Item 3 – Table of Contents
Item 2 – Material Changes ................................................................................................ 2
Item 3 – Table of Contents ................................................................................................ 3
Item 4 – Advisory Business ................................................................................................ 4
Item 5 – Fees and Compensation ....................................................................................... 9
Item 6 – Performance-Based Fees and Side-By-Side Management…………………………............ 18
Item 7 – Types of Clients ................................................................................................. 18
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ................................ 19
Item 9 – Disciplinary Information..................................................................................... 25
Item 10 – Other Financial Industry Activities and Affiliations ............................................. 25
Item 11 – Code of Ethics, Participation, or Interest in Client Transactions and
Personal Trading ............................................................................................. 33
Item 12 – Brokerage Practices ......................................................................................... 36
Item 13 – Review of Accounts.......................................................................................... 40
Item 14 – Client Referrals and Other Compensation ......................................................... 41
Item 15 – Custody........................................................................................................... 41
Item 16 – Investment Discretion ...................................................................................... 42
Item 17 – Voting Client Securities .................................................................................... 43
Item 18 – Financial Information ....................................................................................... 44
IMPORTANT INFORMATION
Throughout this document, Vestia Advisors, LLC may also be referred to as “the Firm,” “Firm,” “the firm,” “firm,” “our,” “we,”
or “us.” The client or prospecti ve client may be referred to as “you,” “your,” etc., and refers to a client engagement involving a
single person as well as two or more persons, including legal entities. In addition, the terms “advisor” and “adviser” are used
interchangeably where accuracy in identification is necessary (i.e., internet address, etc.).
Our firm maintains a Cybersecurity Policy and Business Continuity Plan that is integrated within the organization to ensure it
appropriately responds to events that pose significant disruption to its operations. A statement concerning the current plan is
available under separate cover.
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Item 4 – Advisory Business
DESCRIPTION OF THE FIRM
Vestia Advisors, LLC (“Vestia Advisors”) is an Indiana-domiciled limited liability company formed in 2017.
We frequently operate under the trade names Vestia Personal Wealth Advisors and Vestia Retirement
Plan Consultants.
Our advisory firm is a subsidiary of Vestia Holdings, LLC; shares of which are owned by 6174 Holdings,
Inc., Abnormal Consulting, LLC., CDH Financial, LLC., Kabrana, LLC., MD Advisory Services, LLC., Peridot
Rever Holdings, LLC., Sahwa Advisory Services, LLC., and Collaborative Consulting, LLC., as well as other
minority shareholders. Vestia Advisors, LLC is under common control with Vestia Insurance, LLC, Vestia
Ventures, LLC (“Vestia Ventures”), Vestia Contract Negotiation, LLC, Vestia Brokerage, LLC, Vestia
Properties, LLC, and Mammoth Scientific, LLC (“Mammoth Scientific”) as noted in Item 10 of this
brochure.
Vestia Personal Wealth Advisors’ registration as an investment advisor with the United States Securities
and Exchange Commission (SEC) occurred in December 2017. Our firm and its associates may notice-file
(register) and/or become licensed or meet certain exemptions to registration and/or licensing within
other jurisdictions where investment advisory business may be conducted.
As of December 31, 2025, the Firm manages approximately $1,061,324,126 in discretionary assets under
management for approximately 3987 accounts. No assets are included in a wrap program.
EXECUTIVE SUMMARY OF ADVISORY SERVICES OFFERED
Vestia Personal Wealth Advisors provides customized financial planning, portfolio management, and
business consulting services, in addition to educational workshops involving a range of planning and
investing topics. Our firm is also available for consultation with retirement plan sponsors, and such
details are found in a separate brochure that is made available to interested parties upon request. It
should be noted that we do not sponsor or serve as portfolio managers for investment programs using
wrapped (bundled) fees.
Prior to engaging us for services, each client will be provided with this Form ADV Part 2A firm brochure
that includes a statement involving our privacy policy (Item 11), in addition to a brochure supplement
about the representative(s) who will be assisting them. Our services are noted in the following
paragraphs of this section (“item”), and their associated fees are stated in Item 5. Our firm will ensure
that any material conflicts of interest have been disclosed that could be reasonably expected to impair
the rendering of unbiased and objective advice, such as information found in Items 10 through 12 of this
Brochure.
If the client wishes to engage our firm for its services, they must first execute a written engagement
agreement with our firm. Thereafter, further discussion and analysis will be conducted to determine
financial needs, goals, holdings, etc. Depending on the scope of the engagement, clients may be asked
to provide the following information or documentation early in the process:
• An unfiltered understanding of your financial challenges and concerns
• Expectations of what you hope to achieve through our work together
• Wills, codicils, and trusts
•
Insurance policies
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Loan information
Information on current retirement plans and benefits provided by an employer
•
• Tax returns
• Divorce decree or separation agreement
• Current financial specifics including W-2s, 1099s, or K1s
•
• Statements reflecting current investments in retirement and non-retirement accounts
• Employment contracts or other business agreements
• Corporate financial statements or strategic planning items
• Completed risk profile questionnaires or other forms provided by our firm
• Other items that may have an impact on your financial situation
It is important that clients provide us with an adequate level of information and supporting
documentation throughout the term of the engagement, including but not limited to the source of
funds, income levels, and an account holder or their legal agent’s authority to act on behalf of the
account, among other information that may be necessary. This helps us determine the appropriateness
of our planning strategies and/or investment recommendations. The information and/or financial
statements provided by the client need to be accurate. Our firm may, but we are not obligated to, verify
the information provided by a client, which will then be used in the advisory process.
Our portfolio investment management services involve the employment of one of our investment
strategies as well as either a broad range or a more narrowly focused choice of investment vehicles,
both of which are further discussed in Item 8 of this brochure. In accordance with Rule 3a -4 of the
Investment Company Act, we allow reasonable account constraints that a client may have for their
portfolio. However, investment guidelines are designed to be specific enough to provide future guidance
while allowing flexibility to work with changing market conditions. Our firm typically manages accounts
on a discretionary basis (defined in Item 16) except as it relates to alternative or private investments,
where advisory services may be offered on a non-discretionary basis where appropriate.
Vestia Advisory Service Offerings
VESTIA VUE PROCESS
The Vestia Vue Process allows new or existing clients to work with our personal wealth advisory team to
benchmark their current situation against alternatives for potentially achieving greater success. We
work with the client to develop a comprehensive Vestia Vue Action Plan that considers a broad range of
topics depending on the client’s specific needs. The desired outcome of this process is an initial financial
and/or investment plan that aligns your priorities, uncovers pain points and problem areas, creates
organization, and establishes a baseline implementation strategy to bring together multiple areas of
your financial life around common objectives. Our overview includes:
• Setting expectations through the Vue Priority Check process (completed with your advisor(s))
• Auditing your current situation to diagnose your opportunities, resources, gaps, and weaknesses
(done behind the scenes for you)
• Testing potential solutions for efficiency and fit with your motivators and values (also done
behind the scenes)
• Delivering your written Vestia Vue Action Plan designed to coordinate and align all of the above.
Prior to engaging our Firm to provide these services, the client is required to complete the Vestia Vue
Agreement setting forth the terms and conditions of the engagement (including termination options),
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describing the scope of the services to be provided, and the portion of the fee that is due from the client
prior to our Firm commencing services.
The Vestia Vue Process typically takes 1-3 months to complete, with timing variances caused primarily
by complexity, client responsiveness, and other factors. Concluding the Vestia Vue Process, you will be
provided a recommended option for the implementation of your action plan and ongoing services
through either the Vestia Complete, Vestia Collaborate, or Vestia On Call ongoing engagements.
Concurrently, comprehensive investment management services are available through the Vestia
Disciplined Wealth Management and Vestia Emerging Wealth Management platforms. Alternative and
private investment options are available through the Vestia Private Capital platform.
To the extent requested by a client, our Firm may provide consulting services regarding matters such as
estate planning, tax planning, insurance planning, compensation planning, etc. To the extent requested
by a client, our Firm may recommend the services of other professionals for certain implementation
purposes (i.e., legal work, tax work, insurance, etc.), including our Firm representatives or affiliated
entities (as discussed throughout this brochure). The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from our Firm. It remains
the client’s responsibility to promptly notify our Firm if there is ever any change in his or her financial
situation or investment objectives.
VESTIA DISCIPLINED WEALTH MANAGEMENT
is a discretionary
The Vestia Disciplined Wealth Management platform
investment portfolio
management platform where we oversee the comprehensive and often complex intertwining of all your
investment accounts. Our process focuses on optimizing the long-term interaction of each of your
accounts in order to create greater tax efficiency, improve consistency of risk management, and
minimize aggregate costs. Access to this platform is typically reserved for clients with at least $250,000
in accessible investments.
Prior to engaging our Firm to provide these services, the client is required to complete the Vestia
Disciplined Wealth Management Agreement setting forth the terms and conditions of the engagement
(including termination options) and describing the scope of the services to be provided.
VESTIA COLLABORATE
Vestia Collaborate is an ongoing engagement reserved for high-net-worth and/or high-income clients
who desire a proactive and guided experience. We provide a similar broad range of services as those
available through our full-service platform, with a less customized experience where a client’s time and
involvement are required more frequently. We remain proactive to make sure key issues are “on your
radar,” but you absorb more of the work to complete, while our firm is available to collaborate and help
as needed. The right client for Vestia Collaborate is one who appreciates the idea of having an advisor
who intimately knows their situation, looking out for their interests, but does not desire the same
customized level of ongoing support as a Vestia Complete client.
Prior to engaging our Firm to provide these services, the client is required to complete the Vestia
Collaborate Agreement setting forth the terms and conditions of the engagement (including termination
options) and describing the scope of the services to be provided.
VESTIA COMPLETE
Vestia Complete is an ongoing engagement reserved for a limited number of high-net-worth clients who
typically have greater than $5,000,000 in investments under management or incomes greater than
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$750,000 per year and who desire a personalized experience designed around their specific needs and
desires. The right client for this service is one who can afford to have the service delivered the way they
want it. Availability of this service may be limited at any given time due to our capacity constraints.
Vestia Complete includes ongoing oversight of nearly all your financial life and may include investment
oversight services, tax planning and analysis, estate planning, tax preparation, risk management
planning, negotiation or sourcing of large purchases on your behalf, family consulting, budgeting,
planning for specific goals such as education funding, retirement funding, the sale of a business, to other
personalized goals.1 We work with each client to customize an ongoing meeting schedule and a scope of
services to be provided. Most importantly, our Vestia Complete clients are entrusting us to do as much
of the work as possible without having to take them away from more important priorities.
Prior to engaging our Firm to provide these services, the client is required to complete the Vestia
Complete Agreement setting forth the terms and conditions of the engagement (including termination
options) and describing the scope of the services to be provided.
VESTIA ON CALL
The Vestia On Call approach is available to clients who meet our firm minimum requirements, primarily
prefer to handle ongoing wealth management functions on their own, but want the comfort of knowing
their portfolio is being overseen by a team of professionals, desire access to our institutional investment
approach through the Vestia Disciplined or Emerging Wealth Management platform, and want the
comfort of knowing they have an advisor available on call for planning support beyond the scope of their
portfolio management agreement. This service is offered to a limited number of clients at any given
time to ensure our time is available for Collaborate and Complete clients.
Prior to engaging our Firm to provide these services, the client is required to complete the Vestia On Call
Agreement setting forth the terms and conditions of the engagement (including termination options)
and describing the scope of the services to be provided.
VESTIA EMERGING WEALTH MANAGEMENT
The Vestia Emerging Wealth Management approach is a portfolio management service available to
clients who want “smart technology” where they can see their investments in one location, participate
in automated portfolio management with the advisor’s guidance, and track their progress , all in an
intuitive interface. This service is offered to a limited number of clients at any given time to ensure our
time is available for Collaborate and Complete clients.
Prior to engaging our Firm to provide these services, the client is required to complete the Vestia
Emerging Wealth Management Agreement setting forth the terms and conditions of the engagement
(including termination options) and describing the scope of the services to be provided.
VESTIA PRIVATE CAPITAL
Vestia provides access to certain accredited investors and qualified purchasers to a lineup of alternative
or private investment opportunities that have been curated through multiple channels of access. These
assets are sometimes managed through a non-discretionary advisory agreement. This and other
arrangements are described further in Item 5.
1 Vestia Advisors, LLC does not provide specific legal or tax recommendations. Rather they discuss generalized topics and work with qualified
attorneys and accountants for the delivery of legal or tax advice specific to your situation.
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Prior to engaging our Firm to provide non-discretionary investment management services for alternative
or private investments, the client is required to complete the Vestia Private Capital Agreement setting
forth the terms and conditions of the engagement (including termination options) and describing the
scope of the services to be provided.
Vestia Private Capital clients are not required to use any of the firm’s other services and retain full
discretion over the investments they choose to utilize.
VESTIA LEGACY CLIENTS
Some clients have worked with one or more of our advisory team members prior to the advisor joining
Vestia. In order to facilitate the smooth transition of relationships to Vestia Advisors, we have a legacy
client platform available on an as-needed basis.
Prior to engaging our Firm to provide these services, the client is required to complete a customized
version of the Vestia Disciplined Wealth Management Agreement setting forth the terms and conditions
of the engagement (including termination options) and describing the scope of the services to be
provided.
USE OF SUB-ADVISOR
For certain client assets, Vestia may outsource all or a portion of the portfolio management to an
investment adviser not affiliated with Vestia, who serves as Sub-Advisor. The Sub-Advisor is granted
limited discretionary investment authority over assets assigned to it by Vestia. For the assets directed to
the Sub-Advisor for services, its responsibility includes the authority to:
• exercise discretion to determine the types of securities bought and sold, along with the
percentage allocation
select the broker-dealer for the execution of securities transactions if appropriate
take other portfolio management actions the advisor delegates or deems appropriate
• apply its discretion as to when to buy and sell
• apply its discretion as to the timing of transactions
•
•
• deduct Sub-Advisor fees directly from the custodian account, for which the Sub-Advisor is
managing assets
Any authority of the Sub-Advisor only applies to the specific assets, within the Client’s custodial account,
for which the Sub-Advisor has been appointed as the discretionary manager. Sub-Advisor shall not
provide investment advice or have any advisory responsibility to the Client beyond the assets for which
it is appointed as Sub-Advisor. The terms of services provided by Sub-Advisor are directed in accordance
with a separate written agreement entered into between Vestia and them.
We may choose to engage a variety of institutional investment managers to serve as Sub-Advisor for
certain portfolios or client assets. We evaluate a variety of information about Sub-Advisors, which may
include the independent managers’ public disclosure documents, materials supplied by the independent
managers themselves, as well as other third-party analyses we believe to be reputable. Clients are
typically required to maintain a minimum account size to be eligible for these services, and certain
investment managers require a higher asset level to invest in their program. While utilizing a Sub -
Advisor, our Firm continues to provide investment advisory services to the client relative to ongoing
investment monitoring, asset allocation, and client objectives.
Sub-Advisors invest on behalf of accounts in accordance with the strategies set forth in their own
disclosure documents, which are available to our clients prior to employing their strategies. The Sub-
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Advisor typically assumes discretionary authority over an account, and most programs are available for
clients who prefer an account to be managed under a non-discretionary engagement or who may have
other unique account restrictions. At least annually thereafter, a review will be performed by our firm
from both a compliance and performance perspective to determine whether the selected investment
manager remains an appropriate fit for the client’s portfolio.
When utilizing a Sub-Advisor, our Firm’s fees may be collected either in advance or in arrears, depending
on the specific Sub-Advisor relationship, and will be disclosed to the client at the point of entering into
the advisory relationship.
OTHER THIRD-PARTY SERVICES
The Firm has entered into a service agreement with Pontera to provide asset management services for
accounts held away from our primary custodial affiliations. Through this, we are able to create a
portfolio consisting of the securities/investment opportunities available , depending on the type of held-
away account being managed by our firm. We are not affiliated with the platform in any way and
receive no compensation from them for using their platform. A link will be provided to the Client,
allowing them to connect an account(s) to the platform. The client’s individual investment strategy is
tailored to their specific needs and may include some or all of the securities made available. Portfolios
will be designed to meet a particular investment goal, determined to be suitable to the client’s
circumstances. Once the appropriate portfolio has been determined, portfolios are continuously and
regularly monitored and, if necessary, rebalanced.
EDUCATIONAL WORKSHOPS
We provide periodic educational seminar sessions for attendees desiring information on personal
finance and investing. Topics may include issues related to general financial planning, educational
funding, estate planning, retirement strategies, implications involving changes in marital status, and
various other current economic or investment topics. Our workshops are educational in nature and do
not involve the direct solicitation of insurance or investment products.
Item 5 - Fees and Compensation
Generally, our Firm charges clients separately for investment management and financial planning
services. Many firms do not separate these services, but we believe that leads to lower-complexity and
lower-maintenance clients subsidizing the costs of services disproportionately to higher-complexity or
higher-maintenance clients.
FORMS OF PAYMENT ACCEPTED
Forms of payment are based on the types of services being provided, terms of service, etc., and will be
stated in the client’s engagement agreement(s) with our firm. Published fees may be negotiable, and we
may waive or discount our fees for our associates and their family members. Our firm reserves the right
to deviate from its fee schedule should we deem the circumstances appropriate.
Services where checks and credit cards are accepted
Fees for the Vestia Vue Process, Vestia On Call hourly services, and corporate Complete and
Collaborate services are to be paid by check, credit card, or draft from a US-based financial
institution. With your prior authorization, payment may be made through an unaffiliated PCI-
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compliant2 third-party processor, automated clearing house (ACH), or withdrawal from an
investment account held at your custodian(s) of record.
Services where checks are not accepted
With your prior authorization, Vestia Complete (with the exception of corporate Complete
clients), Vestia Collaborate (with the exception of corporate Collaborate clients), Vestia
Disciplined Wealth Management, Vestia Emerging Wealth Management, Vestia Private Capital,
and Vestia On Call platform access fees are to be paid either via ACH or your account held at the
custodian(s) of record and are noted in statements received by you from the custodian.
We do not accept cash for services
Our firm does not accept cash, money orders or similar forms of payment for its engagements.
We reserve the right to suspend some or all services once an account is deemed past due as
defined within the client’s engagement agreement(s).
TYPES OF FEES AND PAYMENT SCHEDULES
Portfolio Management Offerings
VESTIA DISCIPLINED WEALTH MANAGEMENT PLATFORM
Accounts are assessed an annualized asset-based fee that is paid quarterly, in advance, as indicated in
Table 1 below. The fee is calculated by multiplying the quotient by the applicable number of basis points
(one basis point equals 1/100 of one percent). The result is then divided by four to determine the
quarterly fee. Although we do not have a minimum asset level, we do impose a $300 minimum fee per
quarter for wealth management clients utilizing the Vestia On Call ongoing service model (see below).
Formula: ((quarter-end market value) x (applicable number of basis points))/4
Table 1: Vestia Disciplined Wealth Management Fee Schedule
Assets Under Management*
All Assets Under Management
All Private Capital Assets
Annualized Asset-Based Fee
0.50% (50 basis points)
0.50% (50 basis points)
*Our cost is based on a flat-tier schedule. For example, an account maintaining $2.5 million would be assessed 0.50% on the
entire $2.5 million including any private capital investments. For the benefit of discounting our asset-based fee, we will
aggregate accounts within the same household on the same platform unless instructed by the client not to do so.
Advisory fees will be determined by the reporting account value as of the last market day of each
quarter, and in consonance with the statement you will receive from your custodian(s) of record for the
purpose of verifying the computation of our advisory fee. In the rare absence of a reportable market
value, our firm may either utilize the value of the original deposit or seek a third-party opinion from a
recognized industry source (e.g., an unaffiliated public accounting firm), and our clients may choose to
separately seek such an opinion at their own expense as to the valuation of “hard-to-price” securities if
necessary.
2 For an explanation of the term “PCI,” who the PCI Security Standards Council is, as well as its comprehensive standards to en hance payment
card data security, please go to https://www.pcisecuritystandards.org/security_standards/index.php
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The first billing cycle will begin once the client agreement is executed, and account assets have settled
into the client’s separately identifiable account held by the custodian(s) of record or once held-away
account management access has been achieved for accounts being managed on a held-away basis. Fees
for partial quarters will be prorated based on the remaining days in the reporting period in which the
firm services the account. Fee payments will generally be assessed within the first 10 calend ar days of
each billing cycle.
The client’s written authorization is required in order for the custodian(s) of record to deduct our
advisory fee from an account. By signing our firm’s engagement agreement, as well as the custodian(s)
account opening documents, the client will be authorizing the custodian(s) to withdraw our advisory
fees from the account. The custodian(s) will remit our advisory fees directly to our firm. Fees deducted
from the account will be noted on statements that the client receives directly from the custodian(s) of
record.3
Client assets held in other Vestia investment platforms are excluded from the calculation as assets of the
Vestia Disciplined Wealth Management platform.
VESTIA EMERGING WEALTH MANAGEMENT PLATFORM
Accounts are assessed an annualized asset-based fee that is paid quarterly, in arrears. The fee is
calculated using the client's daily account balance for the prior quarter multiplied by 0.125% (i.e., 0.5 ÷
4). The platform fee charged by MTG, LLC dba Betterment Securities (“Betterment”), the platform, is not
included in this total.
Formula: ((quarter-end market value) x (.5))/4
Advisory fees will be determined by the reporting account value as of the last market day of each
quarter and in consonance with the statement you will receive from your custodian(s) of record for the
purpose of verifying the computation of our advisory fee.
The platform fee for Betterment is charged separately by Betterment once a quarter generally equal to
0.25% per annum (.0625% per quarter) of the client's average daily account balance during the period.
Accounts are not charged a fee when they are unfunded. The value of the account for fee calculation
purposes will be determined by Betterment in accordance with its normal practices and procedures. You
authorize such fees to be deducted directly from your Betterment account. The fee is subject to waiver
or reduction by Betterment in its sole discretion and is detailed in the required separate agreement
between you and Betterment with respect to Betterment's services and fees. The first billing cycle will
begin once the client agreement is executed and account assets have settled into the client’s separately
identifiable account held by the custodian(s) of record.
The client’s written authorization is required in order for the custodian(s) of record to deduct our
advisory fee from an account. By signing our firm’s engagement agreement, as well as the custodian(s)
account opening documents, the client will be authorizing the custodian(s) to withdraw our advisory
fees from the account. The custodian(s) will remit our advisory fees directly to our firm. Fees deducted
from the account will be noted on statements that the client receives directly from the custodian(s) of
record.4
3 Periodic account value variances between the firm’s invoice and custodian statement (beyond the firm’s control) may occur due to late trade
settlement, dividend distribution, etc., requiring adjusted transaction reporting from the custodian of record.
4 Periodic account value variances between the firm’s invoice and custodian statement (beyond the firm’s control) may occur due to late trade
settlement, dividend distribution, etc., requiring adjusted transaction reporting from the custodian of record.
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To clarify a potential conflict of interest, it is not our intent that clients stay on the Vestia Emerging
Wealth Management platform when their assets exceed $2 million but we are unable to automatically
adjust fees above $2 million inside of the Betterment platform and therefore do not provide a fee
schedule in this brochure.
Client assets held in other Vestia investment platforms are excluded from the calculation as assets of the
Vestia Emerging Wealth Management platform.
VESTIA LEGACY CLIENTS
Vestia Legacy accounts may be assessed an annualized asset-based fee that will be determined by the
reporting period ending value of the client’s account. These fees will be billed in advance per Table 2
below, based on a blended tier, and subject to our firm minimum requirements. Please refer to the
Vestia Disciplined Wealth Management platform for details involving payment modes and methods, as
well as billing cycles and formulas.
Table 1: Vestia Disciplined Wealth Management Fee Schedule
Assets Under Management*
First $2,000,000
Above $2,000,000
All Private Capital Assets
Annualized Asset-Based Fee
0.50% (50 basis points)
0.25% (25 basis points)
1.25% (125 basis points)
*Our cost is based on a blended tier schedule. For example, an account maintaining $2.5 million would be assessed 0.50% on
the first $2 million and the remaining $500,000 would be assessed 0.25%. For the benefit of discounting our asset-based fee,
we will aggregate accounts within the same household on the same platform unless instructed by the client not to do so.
Our firm reserves the right to deviate from this fee range should we deem the circumstances
appropriate, but our fee for these legacy clients will not exceed this schedule. Depending on the scope
of services to be provided and other factors, some legacy clients will have an additional cost for Vestia
Collaborate or Vestia On Call services.
Client assets held in other Vestia investment platforms are excluded from the calculation as assets of the
Vestia Disciplined Wealth Management platform that contains a legacy fee schedule.
Investment Advisory Offerings
VESTIA PRIVATE CAPITAL PLATFORM
An alternative or private investment is an investment that is more complex in nature than simply owning
stocks, bonds, or shares that you can buy and sell based on their current price. Alternative or private
investments generally have greater risks, higher fees, and less liquidity than those available through
widely accessible public markets. Vestia provides access to certain accredited investors or qualified
purchasers to a curated lineup of alternative or private investment opportunities through the Vestia
Private Capital platform.
Our intent is to pair our clients up with alternative or private investment opportunities that best meet
the client’s individual objectives. Due to the extra risks of the alternative or private markets we do not
provide discretionary investment management services and therefore clients must be involved anytime
we direct assets toward alternative or private investments.
Alternative or private investments have additional risks beyond the traditional equities markets that are
further described in Item 8. Vestia also sometimes has conflicts of interest as it arises to these markets
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as described in Item 10. Working on behalf of clients in the alternative investment markets causes
additional costs and risks to Vestia and/or its affiliated companies.
In order to compensate for additional costs and risks of the alternative investment markets, Vestia or its
affiliated companies or personnel have different ways of being compensated for participation in these
markets.
• Vestia Private Capital Non-Discretionary Advisory platform - In cases where no direct
compensation is provided from a portfolio company and no commission is received from a
broker/dealer, we charge a non-discretionary advisory fee for alternative and private
investments. Prior to engaging our Firm to provide these services, the client is required to
complete the Vestia Private Capital Non-Discretionary Advisory Agreement setting forth the
terms and conditions of the engagement (including termination options) and describing the
scope of the services to be provided. Through this engagement, clients are assessed an
annualized asset-based fee that is paid quarterly, in advance, as indicated in Table 1 below, or
paid as soon as possible after the normal billing cycle if being paid directly through the capital
call structure of an underlying investment. The fee is calculated by multiplying the quotient by
the applicable number of basis points (one basis point equals 1/100 of one percent). The result
is then divided by four to determine the quarterly fee.
Table 3: Vestia Private Capital Platform Fee Schedule
Capital Deposits or Valued Assets*
All Assets for Clients on the Legacy Fee Schedule
All Assets for Clients on the New Fee Schedule
Annualized Asset-Based Fee
1.25% (125 basis points)
0.50% (50 basis points)
Because billing can often be challenging with alternative or private investments where no
commission is received, where necessary, we will assign a percentage cost to an entire capital
commitment while giving you the benefit of any fee reduction thresholds crossed in acquiring
that investment.
Advisory fees and reported values will be determined by the reporting account value as of the
last market day of each quarter and in consonance with the statement you will receive from
your custodian(s) of record for the purpose of verifying the computation of our advisory fee. In
the absence of a reportable market value (which is frequently the case with alternative or
private investments) at our discretion, our firm may rely on the reported value of the underlying
portfolio company or private fund, seek a third-party opinion from a recognized industry source
(e.g., unaffiliated public accounting firm), or utilize the original deposit amount provided the
investment continues to be a going concern. If the reportable value reflects the original
deposit(s) made for the investment or a value estimate from a previous date, the current
value(s) (to the extent ascertainable) could be significantly more or less than the original
deposit. If our clients disagree with our selected approach, they may choose to separately seek
such an opinion at their own expense as to the valuation of “hard-to-price” securities if
necessary and we will utilize that value for the purpose of determining our fee.
The first billing cycle will begin once the client agreement is executed and account assets have
settled in the account held by the custodian(s) of record. Fees for partial quarters will be
prorated based on the remaining days in the reporting period in which the firm services the
account. Fee payments will generally be assessed within the first 10 calendar days of each billing
cycle. For some private investments, fees will not be assessed until a capital call has been
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satisfied. In those instances, our Firm may be compensated by a portion of the capital call
sufficient to cover any delayed billing.
The client’s written authorization is required in order for any custodian(s) of record to deduct
our advisory fee from an account. By signing our firm’s engagement agreement, as well as the
custodian(s) account opening or subscription documents, the client will be authorizing the
custodian(s) to withdraw our advisory fees from the account. The custodian(s) will remit our
advisory fees directly to our firm. Fees deducted from the account will be noted on statements
that the client receives directly from the custodian(s) of record.
Client assets held in other Vestia investment platforms and alternative or private investments not
managed through the Vestia Private Capital platform are excluded from the calculation as assets of the
Vestia Private Capital platform.
• Sometimes our affiliated entity, Vestia Ventures, may take direct equity ownership in or cash
compensation from an underlying portfolio company or in a private fund’s limited or general
partnership for services provided to the Portfolio Company or private fund. We disclose
structures such as this in Item 8. When we are compensated through ownership and/or cash
from a portfolio company we do not charge clients an additional non-discretionary advisory fee
when they participate in the investment. To date, when we are compensated in ownership
and/or cash from a private fund we have not charged clients an additional non-discretionary
advisory fee. However, we reserve the right to do so in the future when we and the client both
agree this is appropriate.
• For some opportunities we gain access to alternative or private investments through personnel
of our firm who are registered with an independent broker/dealer. Working in partnership with
an independent broker/dealer helps provide important access to investments and due diligence
on certain investments for which we may not have internal resources. When alternative
investments are placed through a broker/dealer, the broker/dealer pays a commission to the
Registered Representative. The Registered Representative is contractually required to assign
that compensation back to our affiliated entity, Vestia Brokerage, LLC. When personnel of our
firm will receive a commission through their role as a Registered Representative, we do not
charge clients an additional non-discretionary advisory fee for their participation in the same
investment.
RISKS: Alternative and private investments generally involve various risk factors, including, but not
limited to, the potential for complete loss of principal, liquidity constraints, and lack of transparency.
Unlike liquid investments that a client may maintain, private investment funds do not provide daily
liquidity or pricing. Each prospective investor will be required to complete a subscription agreement (or
equivalent), pursuant to which the client will establish that he/she is eligible for investment in the fund
and acknowledges and accepts the various risk factors that are associated with such an investment.
Financial Planning & Consulting Offerings
VESTIA ONBOARDING PROCESS
A fixed cost is agreed upon in advance of the Vestia Onboarding Process and typically ranges from
$3,500 to $10,000 depending on your case complexity and other factors. We normally require full
payment of this onboarding fee upfront. For medical residents or fellows, the majority of this fee is
deferred until the professional enters into full-time medical practice.
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VESTIA COLLABORATE
The cost for Vestia Collaborate is determined in advance of services being provided and generally ranges
between $500 to $5,000 per month depending on the complexity of the client’s situation and the scope
of services provided, among other factors. The fee is paid to our firm in advance and is due within the
first 10 calendar days of each quarter. Please note that this service does not cover the additional work
required for our Vestia Disciplined Wealth Management platform.
Clients opting to not use the Vestia Disciplined Wealth Management platform may be charged an
extra 50% for Vestia Collaborate services which will be in addition to the fee range listed above.
VESTIA COMPLETE
The Vestia Complete cost is determined in advance of services being provided and generally ranges
between $1,000 to $12,000 per month depending on the complexity of the client’s situation, the scope
of services provided, the client’s expectations of our availability, and other factors. The fee is paid to our
firm in advance and is due within the first 10 calendar days of each quarter. Please note that this service
does not cover the additional work required for our Vestia Disciplined Wealth Managemen t, Vestia
Private Capital, or any other Vestia platforms. Clients opting not to use the Vestia Disciplined Wealth
Management platform may be charged an extra 50% for Vestia Complete, which will be in addition to
the fee range listed above.
VESTIA ON CALL
The Vestia On Call service cost ranges from $100-$500 per hour depending on the services needed and
the team member providing them. As a reactive service platform, Vestia On Call clients get less priority
access for meeting availability and after-hours appointments compared to Vestia Collaborate or Vestia
Complete clients who are paying for proactive service.
EDUCATIONAL WORKSHOPS
While certain seminars may be complimentary, workshop attendees may be assessed a fee of up to $50
per participant. Sessions may be paid by an event sponsor, such as an employer or an association. The
workshop fee, if any, will be announced in advance and will be determined by the length of the event,
the number and expertise of the presenters involved, and whether or not educational materials are
being provided. Payment will be due on or prior to the first day of the scheduled workshop.
ADDITIONAL CLIENT COSTS
Advisory fees paid to our firm by our clients for our services are separate from any internal fees
involving mutual funds as outlined in their prospectus, including, but not limited to 12b-1 fees, expense
ratios, etc., exchange-traded funds (ETFs), exchange-traded notes (ETNs), or other similar investments.
Any transactional or service fees (sometimes termed brokerage fees), sub-advisor fees, individual
retirement account fees, qualified retirement plan fees, account termination fees, or wire transfer fees
will be borne by the account holder and per the separate fee schedule of the custodian(s) of record.
Additional information about our fees in relationship to our brokerage and operational practices are
referenced in Items 12 and 14 of this document.
Clients can engage certain persons associated with the Firm (but not the Firm directly) to render
securities brokerage services under a separate commission-based arrangement. Clients are under no
obligation to engage such persons and may choose brokers or agents not affiliated with the Firm.
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Under this arrangement, the Firm’s Supervised Persons, in their individual capacities as registered
representatives of Ausdal Financial Partners (“Ausdal”), may provide securities brokerage services and
implement securities transactions under a separate commission-based arrangement. Supervised
Persons may be entitled to a portion of the brokerage commissions paid to either Broker-Dealer, as well
as a share of any ongoing distribution or service (trail) fees from the sale of mutual funds. A usdal or The
Securities Group may also recommend no-load or load-waived funds, where no sales charges are
assessed. Prior to effecting any transactions, clients are required to enter into a se parate account
agreement with the appropriate Broker-Dealer.
Vestia Personal Wealth Advisors does not receive “trailer” or SEC Rule 12b-1 fees from an investment
company that may be recommended to a client. Fees charged by such issuers are detailed in
prospectuses or product descriptions and interested investors are always encouraged to read these
documents before investing. Our firm and its associates receive none of these described or similar fees
or charges.
Our clients always have the right to purchase recommended or similar investments or insurance
products through a provider of their choice.
ACCOUNT ADDITIONS AND WITHDRAWALS
Clients may make additions to and withdrawals from a discretionary asset management account at any
time, subject to available liquidity and the Firm’s right to terminate an account. If assets in excess of
$10,000 are deposited into or withdrawn from a discretionary account after the inception of a billing
period, the fee payable with respect to such assets is adjusted to reflect the interim change in portfolio
value. For the initial period of an engagement, the fee is calculated on a pro-rata basis. In the event the
advisory agreement is terminated, the fee for the final billing period is prorated through the effective
date of the termination, and the outstanding or unearned portion of the fee is charged or refunded to
the client, as appropriate.
PORTFOLIO ACTIVITY
fund manager
Our firm has a fiduciary duty to provide services consistent with the client’s best interest. As part of our
Firm’s portfolio management services, our Firm reviews client portfolios on an ongoing basis to
determine if any changes are necessary based upon various factors, including, but not limited to,
investment performance, market conditions,
tenure, style drift, account
additions/withdrawals, and/or a change in the client’s investment objective. Based upon these factors,
there may be extended periods where our Firm determines that changes to a client’s portfolio are
neither necessary nor prudent. Our firm’s Disciplined or Emerging Wealth Management advisory fee
remains payable during periods of account inactivity.
TERMINATION OF SERVICES
Either party may terminate our relationship according to the terms agreed upon by our signed
engagement(s) by communicating their intent to terminate in writing to the other party. Our firm will
not be responsible for investment allocation, advice, or transactional services (except for limited closing
transactions) upon receipt of a termination notice related to a wealth management engagement. It will
also be necessary that we inform the custodian of record that the relationship between parties has been
terminated.
Once notified of a termination related to discretionary or non-discretionary investments, we will take no
further action on the account. If you elected to participate in the Vestia Private Capital Non-
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Discretionary Advisory platform, you agree to pay a termination fee to us in the amount equal to 1% of
your total capital commitment to all alternative or private investment funds on the platform. We
negotiate where possible for lower fees and investment minimum requirements with alternative and
private investment funds and you may be subjected to higher fees, increased capital commitments, or
other costs imposed by the fund sponsor if you terminate your advisory relationship with us.
If a client did not receive our Form ADV Part 2 firm brochure prior to entering into the firm’s agreement,
then that client will have the right to terminate the engagement without fee or penalty within five
business days after entering into the agreement. If a client terminates an hourly planning service after
this five-business-day period, the client will be assessed fees at the hourly rate stated in their agreement
for any time incurred in the preparation of their analysis or plan. If an educational workshop attendee or
sponsor cancels within 24 hours of the first session, fees are normally not subject to a refund due to
operational costs borne by our firm, but we will typically credit the fee toward a future educational
session presented by our firm. When a fixed fee or asset-based fee client terminates their agreement
after the five business-day periods, the client will be assessed fees on a per-day prorated basis for
services incurred from either (i) as a new client, the date of the engagement to the date of the firm’s
receipt of the written notice of termination, or (ii) all other accounts, the last billing period to the date
of the firm’s receipt of the written termination notice. Our firm will return any prepaid, unearned fees
within 30 days of the firm’s receipt of a termination notice. Earned fees in excess of a client’s deposit
will be billed at the time of termination.
Associated and Affiliated Entity Offerings
Vestia personnel are associated with several affiliated entities that seek to enhance our client
experience with additional and optional services that are available outside of our registered advisory
services.
VESTIA INSURANCE, LLC
Vestia Insurance, LLC is a licensed insurance brokerage agency that provides non-variable/fixed
insurance brokerage and referral services for certain advisory clients of Vestia. Some supervised
personnel of our Firm are also licensed insurance agents who represent our insurance agency. No
advisory client is obligated to use the services of our affiliated insurance agency or agents.
VESTIA BROKERAGE, LLC
Vestia Brokerage, LLC is an affiliated entity that participates in expense sharing with our other affiliated
entities and is funded by our personnel who are also Registered Representatives of a registered
broker/dealer. No advisory client is obligated to use the services of our personnel who are also
Registered Representatives.
VESTIA PROPERTIES, LLC
Vestia Properties, LLC is an affiliated entity that was formed solely to build the Fort Wayne office to
manage the operations of Vestia Holdings, LLC and all affiliated entities. No advisory clients will be
offered any ownership of the entity.
VESTIA CONTRACT NEGOTIATION, LLC
Vestia Contract Negotiation, LLC dba Vestia Consulting, is an affiliated contract negotiation entity that
helps physicians, dentists, and other executives negotiate their employment contracts. This entity also
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helps businesses establish competitive contract structures in order to attract and retain top talent. No
advisory client is obligated to use the services of our affiliated contract negotiation entity.
VESTIA VENTURES, LLC
Vestia Ventures is an affiliated consulting and management firm that provides services in exchange for
cash, equity, or both. Clients of Vestia Personal Wealth Advisors do not directly compensate Vestia
Ventures for services, however, Vestia Ventures may receive cash or equity compensation in exchange
for services provided to businesses or funds in which Vestia Personal Wealth Advisors’ clients elect to
invest through the Vestia Private Capital platform or through the Mammoth Technology platform.
Additionally, Vestia Ventures will be compensated with a percentage of the recovery earned by Vestia
Personal Wealth Advisors clients or client’s entities for utilization of the research and development tax
planning consulting services provided by American Incentive Advisors LLC. No advisory client is obligated
to invest in any of the investments made available through the Vestia Private Capital platform or the
Mammoth Technology platform.
MAMMOTH INVESTORS, LLC
Mammoth Investors, LLC (“Mammoth Investors”) is a management company that fully owns Mammoth
Scientific, LLC, and Mammoth Admin & Tech, LLC dba Mammoth Technology, all of which are affiliated
with Vestia via a common control person.
Mammoth Scientific is a private fund advisor that operates under an exemption from registration in the
State of Indiana and manages certain Reg D investments in the Mammoth Private Capital funds.
Mammoth Scientific, LLC, provides investment advisory services solely to private venture capital funds.
Investment advice is provided directly to the Funds, through its role as investment adviser, and not
individually to the Fund Investors.
Vestia Ventures owns a minority interest in Mammoth Investors and other Vestia personnel individually,
or through entities under control by Vestia personnel have additional ownership in Mammoth Investors
and in the Mammoth Private Capital funds. Clients accessing investments through the Mammoth
Technology platform or investing in venture capital funds managed by Mammoth Scientific may
indirectly compensate Vestia Personal Wealth Advisors personnel due to their ownership in Vestia
Ventures or their ownership in Mammoth Investors. No advisory client is obligated to invest in any of
the investments made available through the Mammoth entities described above.
Item 6 - Performance-Based Fees and Side-By-Side
Management
Our firm’s advisory fees will not be based on a share of capital gains or capital appreciation (growth) of
any portion of managed funds, also known as performance-based fees. Our fees will also not be based
on side-by-side management, which refers to a firm simultaneously managing accounts that do pay
performance-based fees (such as a hedge fund) and those that do not.
Item 7 - Types of Clients
Our firm is available to serve individuals and high net worth individuals, foundations and charitable
organizations, and businesses of all sizes, in addition to retirement plans (under separate brochure and
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agreement). Please refer to Item 4 for information involving service requirements. We reserve the right
to decline services to any prospective client for any nondiscriminatory reason.
Item 8 - Methods of Analysis, Investment
Strategies and Risk of Loss
INVESTMENT STRATEGY
Vestia Personal Wealth Advisors relies on an investment philosophy that is founded on evidence -based
academic research, such as Modern Portfolio Theory and the Fama-French Factor Model, and
established discoveries in behavioral finance. Modern Portfolio Theory advocates that it is not enough to
look at the expected risk and return of one particular asset class. By investing in more than one asset
class, an investor may be able to reap the benefits of diversification – most importantly, a reduction in
the risk level of the portfolio. The Fama-French Factor Model, through research, found that over long
periods of time, value stocks tend to outperform growth stocks, and, similarly, small-cap stocks tend to
outperform large-cap stocks, and equities tend to outperform fixed-income securities, among other
factors.
The Vestia Disciplined Wealth Management and Vestia Emerging Wealth Management philosophy is
based on these basic principles:
• Develop well-diversified portfolios that feature a broad range of market sectors and asset
classes
• Use market-based investments, not manager-based investments unless it is deemed appropriate
for your portfolio to have a portion invested in private equity, private business ownersh ip, or
private real estate
• Hold the investments for a long period of time
• Periodically reallocate the investments as conditions warrant
• Strategically rebalance the portfolio as needed to maintain the desired level of risk exposure
• Our process focuses on optimizing the long-term interaction of each of your accounts in order to
create greater tax efficiency, improve consistency of risk management, and minimize aggregate
costs.
The Vestia Disciplined Wealth Management and Vestia Emerging Wealth Management platforms are
diversified and invest primarily in no-load mutual funds and ETFs. The Vestia Private Capital platform
provides investment access to clients primarily for alternative and or private investments and private
special-purpose vehicles. These investments are typically not liquid, not well-diversified and expenses
are usually greater than those of our disciplined and emerging wealth management platforms. No
approach can ensure investment success or prevent loss in a declining market. Past performance is n o
guarantee of future results.
METHODS OF ANALYSIS AND INVESTMENT SELECTION
Based on the Vestia Disciplined Wealth Management Agreement that clients execute, Vestia Personal
Wealth Advisors is granted discretionary authority to implement client-approved investment strategies.
Investments are selected based on past performance (as applicable), portfolio turnover, fees, and a
variety of academic statistics including volatility, price movement, risk-adjusted return, etc. These
statistics are provided by third-party vendors and investment sponsors and are evaluated by our
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portfolio manager as well as our investment committee on both an absolute and a relative basis while
relying on standards set by Vestia Personal Wealth Advisors.
RISK OF LOSS
Our firm believes its strategies and investment recommendations are designed to produce the
appropriate potential return for the given level of risk; however, there is no guarantee that a planning
goal or investment objective will be achieved. Past performance is not indicative of future results.
Investing in securities involves the risk of loss that clients should be prepared to bear. While the
following list is not exhaustive, we provide some examples of such risk in the following paragraphs, and
we believe it is important that our clients review and consider each prior to investing.
Active Investment Management
A portfolio that employs active management strategies may, at times, outperform or underperform
various benchmarks or other strategies. In an effort to meet or surpass these benchmarks, active
portfolio management may require more frequent trading or “turnover.” This may result in shorter
holding periods, higher transactional costs, and/or taxable events generally borne by the client, thereby
potentially reducing, or negating certain benefits of active asset management. The Firm takes the best
interest of the client(s) into consideration when employing an active investment management strategy.
Company Risk
When investing in securities, such as stocks, there is always a certain level of company or industry-
specific risk that is inherent in each company or issuer. There is the risk that the company will perform
poorly or have its value reduced based on factors specific to the company or its industry. This is also
referred to as unsystematic risk and can be reduced or mitigated through diversification.
Currency Risk
The risk of loss from fluctuating foreign exchange rates when a portfolio has exposure to foreign
currency or in foreign currency traded investments is known as currency risk.
Equity (Stock) Risk
Common stocks are susceptible to general stock market fluctuations and to volatile increases or
decreases in value as market confidence in and perceptions of their issuers change. If an investor held
common stock or common stock equivalents of any given issuer, they may be exposed to greater risk
than if they held preferred stocks and debt obligations of the issuer.
Preferred stocks can be affected by interest rates and liquidity risks (described in adjacent paragraphs).
Also, note that their dividend payment is not guaranteed; some are subject to a call provision, meaning
the issuer can redeem its preferred shares on demand, usually when interest rates have fallen.
ETF/ETN and Mutual Funds Risk
The risk of owning ETFs/ETNs and mutual funds reflects their underlying securities (e.g., stocks, bonds,
derivatives, etc.). These forms of securities typically carry additional expenses based on their share of
operating expenses and certain brokerage fees, which may result in the potential duplication of certain
fees. Certain ETFs and indexed funds have the potential to be affected by “active risk;” a deviation from
its stated index (e.g., S&P 500).
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While many ETFs/ETNs and index mutual funds are known for their potential tax efficiency and higher
“qualified dividend income” (QDI) percentages, there are asset classes within these investment vehicles
or holding periods within that may not benefit. Shorter holding periods, as well as commodities and
currencies (that may be a holding within an ETF/ETN or mutual fund), may be considered “non-
qualified” under certain tax code provisions. A holding’s QDI will be considered when tax efficiency is an
important aspect of the client’s portfolio.
Leveraged and/or inverse ETFs attempt to achieve multiples of the performance of an index or
benchmark through the opposite (inverse) of the performance of the tracked index or benchmark. This
strategy attempts to profit from, or hedge exposures to, downward drifting markets. There is risk
involving this strategy and part of the concern is based on the fact that leveraged and inverse exchange-
traded funds "reset" daily, which means they are designed to achieve their stated objectives on a daily
basis. It is due to the compounding effect of daily adjustments that ETF performance over longer periods
of time can differ significantly from the performance (or inverse of the performance) of an underlying
index or benchmark during the same period. This effect can be magnified during volatile markets. If
effects contrary to the ETF strategy occur, losses may be significant; therefore, leveraged and/or inverse
ETFs will be considered for portfolios either properly hedged or for clients able to sustain potentially
higher risks. Leveraged and inverse ETFs will not be used in portfolios where a "buy -and-hold"
philosophy is important.
Failure to Implement Risk
Our planning clients are free to accept or reject any or all of the recommendations made to them. While
no advisory firm can guarantee future performance, no plan can succeed if it is not implemented. Clients
who choose not to take the steps recommended in their plan may face an increased risk that their
stated goals and objectives will not be achieved.
Financial Risk
Excessive borrowing to finance a business operation increases profitability risk because the company
must meet the terms of its obligations in good times and bad. During periods of financial stress, the
inability to meet loan obligations may result in bankruptcy and/or a declining market value.
Fixed-Income Risks
Various forms of fixed-income instruments, such as bonds, money market, or bond funds may be
affected by various forms of risk, including:
Credit Risk
The potential risk that an issuer would be unable to pay scheduled interest or repay principal at
maturity is sometimes referred to as “default risk.” Credit risk may also occur when an issuer’s
ability to make payments of principal and interest when due is interrupted. This may result in a
negative impact on all forms of debt instruments, as well as funds or ETF share values that hold
these issues. Bondholders are creditors of an issuer and have priority to assets before equity
holders (i.e., stockholders) when receiving a payout from liquidation or restructuring. When
defaults occur due to bankruptcy, the type of bond held will determine the seniority of
payment.
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Interest Rate Risk
The risk is that the value of the fixed-income holding will decrease because of an increase in
interest rates.
Reinvestment Risk
With declining interest rates, investors may have to reinvest interest income or principal at a lower rate.
Fundamental Analysis
The challenge involving fundamental analyses is that information obtained may be incorrect; the
analysis may not provide an accurate estimate of earnings, which may be the basis for a security’s value.
If a security’s price adjusts rapidly to new information, fundamental analysis may result in unfavorable
performance.
Inflation Risk
Also called purchasing power risk, is the chance that the cash flows from an investment won’t be worth
as much in the future because of changes in purchasing power due to inflation.
Liquidity Risk
The inability to readily buy or sell an investment for a price close to the true underlying value of the
asset due to a lack of buyers or sellers. While certain types of fixed income are generally liquid (i.e.,
bonds), there are risks that may occur, such as when an issue trading in any given period does not
readily support buys and sells at an efficient price. Conversely, when trading volume is high, there is also
a risk of not being able to purchase a particular issue at the desired price.
Market Risk
This is also called systemic risk. In cases where markets are under extreme duress, many securities lose
their ability to provide diversification benefits.
Master Limited Partnerships Risk
Investing in MLPs involves certain risks related to investing in their underlying assets, as well as the risks
associated with pooled investment vehicles (certain pooled investments may be less regulated than
others). In addition, MLPs that concentrate on a particular industry or a particular geographic region are
subject to risks associated with the specific industry or region. A potential benefit derived from an MLP
is also dependent on the holding being treated as a partnership for federal income tax purposes; if part
or all of the MLP is not, it may have potential adverse tax effects on a portfolio.
Options Risk
Risks involving options trading are detailed in the Chicago Board Options Exchange’s “The Characteristics
and Risks of Standardized Options” brochure that we will provide to you upon request or may be found
at their website at: http://www.cboe.com. We have provided general considerations involving options
in the following statements.
Option Buyer’s Risks
•
•
The risk of losing the entire investment in a relatively short period of time
The risk of losing the entire investment increases as an option goes out of the money and
as expiration nears
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•
•
•
European style options that do not have secondary markets in which to sell options prior
to expiration only realize their value upon expiration
Specific exercise provisions of a specific option contract may create enhanced risk
Regulatory agencies may impose exercise restrictions, which may deter the investor from
realizing value
Option Seller’s Risks
•
•
Options sold may be exercised at any time before expiration
Covered call traders forgo the right to profit when the underlying stock rises above the
strike price of the call options sold and continues to risk a loss due to a de cline in the
underlying stock
• Writers of “naked call write” risk unlimited losses if the underlying stock rises; the writer
of “naked put write” risks unlimited losses if the underlying stock drops. The writer of
naked positions runs margin risks if the position goes into significant losses which may
include liquidation by the broker/dealer of record. In addition, the writer of a “naked call
write” is obligated to deliver shares of the underlying stock if those call options are
exercised. Our firm does not execute uncovered (“naked”) options strategies.
• Writers of call options can lose more money than a short seller of that stock on the same
•
rise on that underlying stock due to leveraging used in option strategies
Call options can be exercised outside of market hours such that effective remedy actions
cannot be performed by the writer of those options
• Writers of stock options are obligated under the options that they sold even if a trading
•
•
•
market is not available or they are unable to perform a closing transaction
The value of the underlying stock may unexpectedly surge or drop which may lead to an
automatic exercise
Passive Investing
A portfolio that employs a passive, efficient markets approach has the risk of generating
lower-than-expected returns due to its broad diversification when compared to a portfolio
more narrowly focused.
Political Risk
The risk of financial and market loss because of political decisions or disruptions in a particular country
or region and may also be known as "geopolitical risk."
Tax Harvesting Risk
One trading strategy employed in client accounts is tax harvesting. The intent of this trade is to sell an
asset at a taxable loss and replace that position with a holding whose historical performance and
expected future performance are similar, thereby having little impact on the overall strategic allocation
but capturing the tax loss. Because past performance is no indication of future performance, there is
potential for the future performance of the replacement position to deviate from that of the initial
holding. This type of strategy may also incur an increase in the frequency of trading and the amount of
transaction costs.
Private Placements Risk
Private placements (aka private investments or private investment funds) are unregistered securities
and generally involve various risk factors, including, but not limited to: the potential for complete loss of
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principal, liquidity constraints, and lack of transparency. A discussion of these risks is stated in each
private placement offering document, which will be provided in advance to the client for review and
consideration. Unlike liquid investments, private investment funds do not provide daily liquidity or
pricing. In the event that the firm references private investment funds owned by the client in any
supplemental reports prepared by the firm, the values for private investment funds will reflect either
the initial purchase and/or the most recent valuation provided by the private fund sponsor. If the
valuation reflects the initial purchase price (and/or a value as of a previous date), the current value, to
the extent ascertainable, could be significantly more or less than the original purchase price.
Associates of Vestia Advisors provide investment advice regarding private placements which may or may
not include any of the foregoing private placements. The firm and its principals or affiliates do not solicit
purchases of shares it/they may directly own (e.g., selling out of its “inventory”). The Firm’s role relative
to private placements is limited to initial and ongoing due diligence and investment monitoring.
Clients are under no obligation to consider or make an investment in any private placement we
recommend for thoughtful consideration.
Real Estate Investment Trusts Risk
Risks involved in REIT investing may include (i) following the sale or distribution of assets , an investor
may receive less than their principal invested, (ii) a lack of a public market in certain issues, (iii) limited
liquidity and transferability, (iv) fluctuations involving the value of the assets within the REIT, (v) reliance
on the investment manager to select and manage assets, (vi) changes in interest rates, laws, operating
expenses, and insurance costs, (vii) tenant turnover, and (viii) the impact of current market conditions.
Alternative and Private Investments Risk in General
Alternative and private investments generally involve various risk factors, including, but not limited to,
the potential for complete loss of principal, liquidity constraints, and lack of transparency. Unlike liquid
investments that a client may maintain, private investment funds do not provide daily liquidity or
pricing. Each prospective investor will be required to complete a subscription agreement (or equivalent),
pursuant to which the client will establish that he/she is eligible for investment in the fund and
acknowledge and accept the various risk factors that are associated with such an investment.
Research Data Risk
When research and analyses are based on commercially available software, rating services, general
market, and financial information, or due diligence reviews, a firm is relying on the accuracy and validity
of the information or capabilities provided by selected vendors, rating services, market data, and the
issuers themselves. While our firm makes every effort to determine the accuracy of the information
received, we cannot predict the outcome of events or actions taken or not taken or the validity of all
information researched or provided, which may or may not affect the advice on or investment
management of an account.
Technical Analysis Risk
The risk of investing based on technical analyses is that it may not consistently predict a future price
movement; the current price of a security may reflect all known information. This may occur due to
analyst bias or misinterpretation, a sector analysis error, late recognition of a trend, etc.
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Item 9 - Disciplinary Information
Neither the firm nor its management has been involved in a material criminal or civil action in a
domestic, foreign, or military jurisdiction, an administrative enforcement action, or a self-regulatory
organization proceeding that would reflect poorly upon our offering advisory business or its integrity.
Item 10 - Other Financial Industry Activities and
Affiliations
Firm policies require associated persons to conduct business activities in a manner that avoids conflicts
of interest between the firm and its clients, or that may be contrary to law. Our firm will provide
disclosure to each client prior to and throughout the term of an engagement regarding any conflicts of
interest involving its business relationships that might reasonably compromise its impartiality or
independence.
NOT A FINRA OR NFA REGISTERED FIRM
Our firm is not registered nor has an application pending to register as a Financial Industry Regulatory
Authority (FINRA) or National Futures Association (NFA) member. We are not required to be registered
with such entities, nor do they supervise our firm or its activities. Neither the firm nor its management is
or currently has a material relationship with any of the following types of entities:
• accounting firm or accountant
• bank, credit union, or thrift institution, or their separately identifiable departments or divisions
•
•
•
lawyer or law firm
real estate broker, dealer, or advisor
trust company
PERFORMANCE REPORTING TECHNOLOGY
Vestia Advisors has contracted Advent Software, LLC, acting through its Black Diamond Performance
Reporting division (“Black Diamond”) in order to utilize its technology platforms to support data
reconciliation, performance reporting, fee calculation and billing, research, client database
maintenance, quarterly performance evaluations, payable reports, web site administration, models,
trading platforms, portfolio rebalancing and risk monitoring, and other functions related to the
administrative tasks of managing client accounts. Due to this arrangement, Black Diamond will have
access to client accounts, but Black Diamond will not serve as an investment advisor to Vestia Personal
Wealth Advisors clients. Vestia Personal Wealth Advisors and Black Diamond are non-affiliated
companies. Clients are urged to carefully review and compare account statements that they have
received directly from their custodian of record with any report they may receive from our Firm or any
other source, including Black Diamond, that contains investment performance information.
Conflicts of Interest
We believe it is impossible for financial firms to escape all conflicts of interest. Sometimes, delivering
what we believe serves our clients better involves having some conflicts of interest along the way. We
believe the disclosure of our conflicts helps clients navigate and manage them. We also put measures in
place throughout our firm and affiliated companies to minimize conflicts where we believe appropriate,
25
while allowing us to still deliver the services that make our Firm and affiliated businesses work well
together for our clients’ benefit. At all times we take our fiduciary duty and professional responsibility
very seriously and always endeavor to accomplish what is in your best interest as a client.
VESTIA DISCIPLINED WEALTH AND VESTIA EMERGING WEALTH PLATFORMS
For accounts with less than $240,000, the Vestia Emerging Wealth Management platform is less
expensive than the Vestia Disciplined Wealth Management platform. Due to the digital nature of the
Emerging Wealth Management platform, we do not charge a minimum quarterly fee to use our
Betterment platform. However, we charge a minimum quarterly fee of $300/quarter for our more
hands-on Discipline Wealth Management platform. This means that accounts under $240,000 pay more
for our more hands-on management than they do for our more digital solution. Therefore, for accounts
of less than $240,000, we have a conflict of interest whereby we will earn more compensation by
recommending one platform over another.
This conflict works nearly in reverse for accounts over $240,000. Accounts over $240,000 in the
Emerging Wealth Management platform require less hands-on work and participation from our team.
Therefore, although our cost is the same for either platform for assets of $240,000 to $2,000,000, it
costs us less money to operate, and we have a conflict of interest when recommending that assets stay
on the Emerging Wealth Management platform. Further, due to a lack of flexibility in Betterment’s
systems, we currently have no way to program fee reductions for household accounts that exceed
$2,000,000. In our Disciplined Wealth Management platform, those households receive a fee reduction
of .25%, whereas this reduction is not available for household accounts in excess of $2,000,000 in the
Emerging Wealth Management platform. Therefore, there is an additional conflict of interest anytime
households with accounts combining over $2,000,000 remain in our Emerging Wealth Management
platform.
At all times, we take our fiduciary duty and professional responsibility very seriously and endeavor to
accomplish what is in your best interest as a client.
REGISTERED REPRESENTATIVES OF A BROKER-DEALER
Certain of the Firm’s Supervised Persons are registered representatives of Ausdal Financial Partners
(“Ausdal”) and may provide clients with securities brokerage services under a separate commission-
based arrangement. This arrangement is described at length in Item 5. This arrangement allows Vestia’s
Supervised Persons to offer certain qualified clients trading services, which gives the Firm the ability to
execute trades of client assets custodied at a qualified custodian as defined in Item 12. Although each
Broker-Dealer also offers a Registered Investment Adviser affiliation, Vestia’s Supervised Persons are
only registered as Registered Representatives at Ausdal.
A conflict of interest exists to the extent that the Firm recommends the purchase or sale of securities
where its Supervised Persons receive commissions or other additional compensation as a result of the
Firm’s recommendation. The Firm has procedures in place to ensure that any recommendations made
by such Supervised Persons are in the best interest of clients. For certain accounts covered by the
Employee Retirement Income Security Act of 1974 (“ERISA”) and such others that the Firm, in its sole
discretion, deems appropriate, the Firm may provide its investment advisory services on a fee -offset
basis. In this scenario, the Firm may offset its fees by an amount equal to the aggregate commissions
and 12b-1 fees earned by the Firm’s Supervised Persons in their individual capacities as registered
representatives of Ausdal or The Securities Group. Clients are never obligated to or required to purchase
products from our affiliated Registered Representatives and may choose any Broker/Dealer from which
to purchase products.
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At all times, we take our fiduciary duty and professional responsibility very seriously and endeavor to
accomplish what is in your best interest as a client.
SUB-ADVISOR COMPENSATION
The Sub-Advisors that we may recommend to our clients as part of our Disciplined or Emerging Wealth
platforms are required to be registered as an investment advisor. There is the potential for clients’ fees
assessed via these engagements to be higher than had a client obtained them directly from the Sub-
Advisor or the client were able to purchase similar underlying investments on their own. Clients are
encouraged to review all of our offerings and their stated fees, and each client has the right to purchase
recommended or similar investments through their own provider. It should be noted that often , Sub-
Advisor and/or underlying investments may not be available to self -directed investors or at the same
cost.
A conflict of interest exists when Sub-Advisors provide separate non-fiduciary services to Vestia as an
incentive for assets placed on their platform(s). For example, Vestia utilizes Finlife Partners’ technology
and client platform for the delivery of certain financial planning functions for our clients. Due to
Goldman Sachs’ ownership of the Finlife technology, if Vestia refers greater than the required
threshold(s) in client assets to United Capital and/or Goldman Sachs’ Sub-Advisor services, then Vestia’s
fee for the Finlife technology platform will be reduced. To date, we have not placed any client assets
through the Goldman Sachs platform.
For our clients’ accounts that Betterment Securities maintains, Betterment Securities does not charge
clients separately for custody/brokerage services but is compensated as part of the Betterment for
Advisors (defined below) platform fee, which is charged for a suite of platform services, including
custody, brokerage, and sub-advisory services provided by Betterment and access to the Betterment for
Advisors platform. The platform fee is an asset-based fee charged as a percentage of assets in the
client’s Betterment account. Clients utilizing the Betterment for Advisors platform may pay a higher
aggregate fee than if the investment management, brokerage, and other platform services are
purchased separately.
When a Sub-Advisor is utilized, we may benefit from less hands-on work being required of our
Personnel. This creates a conflict of interest when a Sub-Advisor is utilized or recommended at the same
cost as when we manage investments internally. We seek to minimize this conflict by being strategic and
intentional about the Sub-Advisors that we utilize for specific client situations.
At all times, we take our fiduciary duty and professional responsibility very seriously and endeavor to
accomplish what is in your best interest as a client.
VESTIA INSURANCE, LLC
Associates of the firm may also be licensed insurance agents who are appointed with various unaffiliated
insurance carriers via our affiliated insurance agency, Vestia Insurance, LLC, doing business as Vestia
Insurance Services and Vestia Benefit Solutions. Vestia Personal Wealth Advisors does not receive a
referral fee from our insurance agency. For products that we do not offer through our agency, our
agency may receive compensation for referring clients to a preferred resource that handles those
products. At no time will there be tying between business practices and/or services; a condition where a
client or prospective client would be required to accept one product or service , which is conditional
upon the selection of a second, distinctive tied product or service.
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When a client purchases an insurance policy (i.e., fixed annuity, life insurance policy, disability insurance
policy, property/casualty insurance policy, etc.), a commission is normally paid to both an insurance
agency and an insurance agent. Anytime a commission is involved a conflict of interest exists. We have
intentionally structured our firm to reduce this conflict of interest by not paying any direct commissions
to individuals for insurance business recommended and by requiring that any agent agree to and
acknowledge that they are not allowed to receive commissions from any insurance provider while
affiliated with our firm. Instead of paying commissions to an agent, compensation is paid by the
insurance company to our affiliated insurance agency, Vestia Insurance, LLC. While the agent is not paid
a direct commission, our holding company, insurance agency affiliate, as well as our firm personnel,
benefit from this arrangement since revenue earned from this business activity may be used to offset
operating expenses, provide shareholder distributions, etc. Clients are never obligated to or required to
purchase products from our affiliated insurance agency and may choose any independent insurance
agent and insurance company to purchase insurance products.
At all times, we take our fiduciary duty and professional responsibility very seriously and endeavor to
accomplish what is in your best interest as a client.
VESTIA PROPERTIES, LLC
Vestia Properties, LLC was formed as a holding company for building the new Fort Wayne office for
Vestia Holdings, LLC, and its affiliates to utilize for Fort Wayne operations. The Board of Managers of
Vestia Holdings, LLC is the Board for Vestia Properties LLC. Vestia Properties, LLC is affiliated with Vestia
Holdings, LLC through common control and ownership.
The ownership interest in Properties LLC will be the same or substantially similar to each Member's
ownership interest in Vestia Holdings, LLC.
As stated above, Firm policies require associated persons to conduct business activities in a manner that
avoids conflicts of interest between the firm and its clients, or that may be contrary to law. At all times,
we take our fiduciary duty and professional responsibility very seriously and endeavor to accomplish
what is in your best interest as a client.
ALTERNATIVE AND PRIVATE INVESTMENTS
Our fee schedule for non-discretionary assets managed through the Vestia Private Capital platform has a
greater cost than our fee schedule for the Disciplined and Emerging Wealth Management platforms. We
charge a higher fee because providing access to private and alternative investments requires
significantly greater resources and risk from our Firm. Although moving assets to Vestia Private Capital is
a non-discretionary decision that requires your prior approval, if you move assets from a different asset
management platform to the Vestia Private Capital platform, we earn more compensation. Additionally,
assets on one platform do not generally count toward the combined asset levels of another platform
and this means that in addition to a larger asset management fee, if you place assets on the Vestia
Private Capital platform you may also potentially be foregoing a fee reduction that could have been
available to you from another platform. Therefore, we have a conflict of interest when making the
Vestia Private Capital platform available for you anytime you could have a lower fee by keeping your
assets in a different asset management platform.
Vestia Holdings, LLC and or one or more of its principals and or affiliates has acquired ownership in the
private investments LOUD Capital, LLC, MiRus, LLC, Vestia Ventures MiRus Investment, LLC (“VVMI”),
Vestia MiRus QP Investment, LLC (“VMQP”), Vestia MiRus QOF Investment, LLC (“QOF”), Mammoth
Investors, LLC, Mammoth Health & Tech Fund 1, and Larson Capital Funds I-IV. As stated above, Firm
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policies require associated persons to conduct business activities in a manner that avoids conflicts of
interest between the firm and its clients, or that may be contrary to law. Our associates will provide
disclosure to each client prior to and throughout the term of an engagement regarding any conflicts of
interest involving its business relationships that might reasonably compromise its impartiality or
independence.
Specific to LOUD Capital, LLC, Vestia Ventures, an affiliate of the Firm, was granted equity in exchange
for consulting services provided and may receive carry-forward interest or profit distributions as a
minority interest holding Member of the General Partnership of this entity and participant in its
underlying funds.
VVMI, VMQP, and QOF are Special Purpose Vehicles (“SPVs”). VVMI and VMQP were formed for the sole
purpose of investing in promissory notes issued by MiRus, LLC, a medical device company located in
Marietta, Georgia. QOF was formed for the sole purpose of investing in Class A Preferred Units of
MiRus, LLC. Vestia Ventures, an affiliate of the firm, is the General Partner of these private SPVs
established to invest in debt and/or equity of MiRus, LLC, and has an ownership interest in MiRus, LLC's
preferred stock. All three SPVs are Indiana-based private funds only offered and sold to accredited
investors or qualified purchasers. VVMI and QOF are each a 3c1 private fund. VMQP is a 3c7 private
fund. Neither Vestia Advisors nor Vestia Ventures provides advice to these private funds, and for Vestia
MiRus QOF, LLC, investors sign a separate disclosure acknowledging that Vestia Advisors or Vestia
Ventures is not providing investment advice. Conflicts may arise in that Vestia Ventures was granted the
preferred stock in MiRus under a Professional Services Agreement between Ventures and MiRus,
whereby Vestia Ventures agreed to provide services such as public relations with the business and
medical communities, introduce potential investors to investments in MiRus, provide investor
administration services, consult for the business on financial/banking related matters, and serve as a
managing member to the Special Purpose Vehicles. Custody of the promissory note is described in Item
15 – Custody.
Mammoth Investors is a management company that fully owns Mammoth Scientific, LLC, an affiliated
private fund adviser that operates under an exemption from registration in the State of Indiana that
manages Reg D investments in the Mammoth Private Capital funds, and Mammoth Admin & Tech, LLC
dba Mammoth Technology, that operates a technology company and platform for private alternative
investments.
Vestia Ventures owns a minority interest in Mammoth, but without managerial participation, voting, or
control over the entity. Conflicts may arise in that Thomas Martin, a Member and equity holder of Vestia
Advisors, will be compensated for holding positions as Board member, Company Member, and CEO of
Mammoth Investors, and will operate as the Managing Director of Mammoth Scientific. Additionally,
Accredited Investor personnel of Vestia have invested personal funds into Mammoth Investors and the
Mammoth Health & Tech Fund 1, and benefit from the success of the company. Therefore, a conflict of
interest exists when Vestia clients invest directly in Mammoth Investors or in any fund managed in
whole or in part by Mammoth Scientific.
Mammoth Scientific oversees and advises the Mammoth Private Capital, LLC venture capital funds on
the investments made by those funds. Each Mammoth Fund is owned by a segregated Series LLC that
has separate assets and liabilities from all other funds that are Mammoth venture funds.
Associates of Vestia Advisors provide non-discretionary investment advice regarding alternative and
private investments, which may or may not include any of the foregoing private investments or
platforms. The firm and its principals or affiliates do not solicit purchases of shares it/they may directly
29
own (e.g., selling out of their “inventory”). The Firm’s role relative to alternative and private investments
is limited to initial and ongoing due diligence, negotiation of client access, and investment monitoring.
At all times, we take our fiduciary duty and professional responsibility very seriously and always
endeavor to accomplish what is in your best interest as a client. No advisory client is obligated to invest
in any of the investments made available through the Mammoth entities described above.
OUTSIDE COMPENSATION
The Firm may provide compensation to third-party promoters for client referrals. In the event a client is
introduced to the Firm by either an unaffiliated or an affiliated promoter, the Firm may pay that
promoter a referral fee in accordance with applicable state securities laws. Any such referral fee is paid
solely from the Firm’s investment management fee and does not result in any additional charge to the
client. If the client is introduced to the Firm by an unaffiliated promoter, the promoter is required to
provide the client with the Firm’s written brochure(s) and a copy of a promoter disclosure statement
containing the terms and conditions of the promoter arrangement. Any affiliated promoter of the Firm is
required to disclose the nature of his or her relationship to prospective clients at the time of the
solicitation and will provide all prospective clients with a copy of the Firm’s written brochure(s) at the
time of the solicitation.
The Firm may refer clients to unaffiliated professionals for specific needs, such as mortgage brokerage,
real estate sales, estate planning, legal, and/or tax/accounting. In turn, these professionals may refer
clients to us for investment management needs. We do not have any arrangements with individuals or
companies that we refer clients to, and we do not receive any compensation for these referrals.
However, it could be concluded that we are receiving an indirect economic benefit from this practice, as
the relationships are mutually beneficial. For example, there could be an incentive for us to recommend
services of firms that refer clients to the Firm.
We only refer clients to professionals we believe are competent and qualified in their field, but it is
ultimately the client’s responsibility to evaluate the provider, and it is solely the client’s decision
whether to engage a recommended firm. Clients are under no obligation to purchase any products or
services through these professionals, and we have no control over the services provided by another
firm. Clients who choose to engage these professionals will sign a separate agreement with the other
firm. Fees charged by the other firm are separate from and in addition to fees charged by the Firm.
If the client desires, we will work with these professionals or the client’s other advisers (such as an
accountant, attorney, or other investment adviser) to help ensure that the provider understands the
client’s investments and coordinates services for the client. We do not share information with an
unaffiliated professional unless first authorized by the client.
OTHER CONSULTING SERVICES
Vestia personnel may offer consulting services outside of their registered advisory work through Vestia
Contract Negotiation, LLC and Vestia Ventures. Vestia Contract Negotiation, LLC provides non-legal
contract negotiation readiness services to professionals or businesses in exchange for a pre-determined
fee and/or a pre-determined percentage of the negotiation outcome. Vestia Contract Negotiation, LLC
dba Vestia Consulting also provides certain consulting services through select Vestia personnel, including
Bradley Quick and Kameron Helmuth, among others, who provide business growth, acquisition,
structure, operational, and exit planning business consulting primarily to start-up and growth stage
companies in the medical industry. Vestia Ventures provides tax planning consulting fees in
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collaboration with American Incentive Advisors LLC. American Incentive Advisors LLC provides consulting
to professional businesses regarding research and development tax planning opportunities. American
Incentive Advisors LLC gets paid on a contingency basis and is only compensated if the business
accomplishes favorable tax savings or recovery. If the business was introduced to American Incentive
Advisors, LLC via Vestia personnel, American Incentive Advisors, LLC pays a portion of its contingency fee
to Vestia Ventures. Vestia Personal Wealth Advisors has performed due diligence and has confidence in
recommending the business services above to clients. However, the businesses above are not the only
businesses that provide these services. Other service providers may provide these services at a greater
or lesser cost with a greater or lesser quality. Due to the potential for compensation, Vestia personnel
have a conflict when recommending the service providers above to Vestia Personal Wealth Advisors
clients due to overlapping ownership or control contained in the various entities. Clients are never
obligated to utilize the service providers above for these consulting needs and are encouraged to
consider alternative service providers where they believe they might achieve a better outcome.
At all times, we take our fiduciary duty and professional responsibility very seriously and endeavor to
accomplish what is in your best interest as a client.
RETIREMENT PLAN ACCOUNTS
The Firm may, from time to time, recommend the rollover to an IRA from an employer-sponsored
retirement plan. This product will be recommended when it is deemed by the Firm to be in the best
interest of the client. It is understood that the Investment Advisor Representative will receive a
management fee paid by me, as indicated by the client agreement that will be signed when the account
is opened.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interests ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
When recommending the rollover to an IRA from an employer-sponsored retirement plan, you will be
provided with disclosure on the reasons why the transaction is in your best interest. It will be required
to be signed by both you and the advisor and will be maintained in your file.
DPL FINANCIAL PARTNERS, LLC
DPL Financial Partners, LLC (“DPL”) is a third-party provider of a platform of insurance consultancy
services to Clients with a current or future need for insurance products. DPL offers Elevatus a
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membership to its platform for a fixed annual fee and, through its licensed insurance agents who are
registered representatives of The Leaders Group, Inc. (“The Leaders Group”), an unaffiliated SEC-
registered broker-dealer and FINRA member, offers the Firm a variety of services relating to fee -based
insurance products.
These services include, among others, providing the Firm with analyses of their current methodology for
evaluating client insurance needs, educating, and acting as a resource to members regarding insurance
products generally and specific insurance products owned by their clients or that their clients are
considering purchasing, and providing members access to and product marketing support regarding fee-
based products that insurers have agreed to offer to Clients through DPL’s platform. For providing
platform services to the Firm, DPL receives service fees from the insurers that offer their fee -based
products through the platform. These service fees are based on the insurance premiums received by the
insurers.
DPL is licensed as an insurance producer in jurisdictions where required to perform the platform
services. Its representatives are also licensed as insurance producers, appointed as insurance agents of
the insurers offering their products through the platform, and registered representatives of The Leaders
Group.
OTHER THIRD-PARTY SERVICES
The Firm has entered into a service agreement with Pontera to provide asset management services for
accounts held away from our primary custodial affiliations. Through this, we are able to create a
portfolio consisting of the securities/investment opportunities available, depending on the type of held-
away account being managed by our firm. The Pontera platform allows us to avoid being considered to
have custody of Client funds since we do not have direct access to Client log-in credentials to affect
trades. We are not affiliated with the platform in any way and receive no compensation from them for
using their platform. A link will be provided to the Client allowing them to connect an account(s) to the
platform. The client’s individual investment strategy is tailored to their specific needs and may include
some or all of the securities made available. Portfolios will be designed to meet a particular investment
goal, determined to be suitable to the client’s circumstances. Once the appropriate portfolio has been
determined, portfolios are continuously and regularly monitored and, if necessary, rebalanced.
RELATIONSHIP WITH TRU INDEPENDENCE, LLC
The Firm maintains a business relationship with tru Independence, LLC (“tru Independence”), a service
platform for investment professionals that is solely owned by Sanctuary Wealth, LLC. Through its
relationship with tru
Independence, the Firm gains access to services related to reporting,
compliance, technology, and other related services.
In fulfilling its duties to its clients, the Firm endeavors at all times to put the interests of its clients first.
The Firm reviews all of its service provider relationships on an ongoing basis in an effort to ensure
decisions are made in the best interests of clients. Clients should be aware, however, that this
relationship may pose certain conflicts of interest. Specifically, tru Independence charges the Firm a
platform fee that decreases as assets increase. Accordingly, the Firm has an incentive to increase the
assets it places through the tru Independence platform. tru Independence also provided transition
support aimed at helping the Firm launch its new advisory firm. The receipt of economic and other
benefits as described above from tru Independence creates an incentive for the Firm to choose tru
Independence over other service providers that do not furnish similar benefits.
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Item 11 - Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading
FIDUCIARY ROLE
Our firm is a fiduciary, which means the firm and its associates will act in good faith, performing in a
manner believed to be in the best interests of its clients. Our firm believes that business methodologies,
ethics rules, and adopted policies are designed to eliminate or at least minimize material conflicts of
interest and to appropriately manage any material conflicts of interest that may remain.
No set of rules can anticipate or relieve all material conflicts of interest; however, we will disclose to our
clients any material conflict of interest relating to the firm, its representatives, or any of its employees
that could reasonably be expected to impair the rendering of unbiased and objective advice.
CODE OF ETHICS
We have adopted a Code of Ethics that establishes policies for ethical conduct for our personnel. Our
firm accepts the obligation not only to comply with all applicable laws and regulations but also to act in
an ethical and professionally responsible manner in all professional services and activities. Firm policies
include prohibitions against insider trading, the circulation of industry rumors, and certain political
contributions, among others. We periodically review and amend our Code of Ethics to ensure that it
remains current, and we require firm personnel to annually attest to their understanding of and
adherence to the firm’s Code of Ethics. A copy of the firm’s Code of Ethics is made available to any client
or prospective client upon request.
CFP® PRINCIPLES
Firm associates that are Certified Financial Planner™ Practitioners also adhere to the Certified Financial
Planner Board of Standards, Inc.’s Code of Ethics & Professional Responsibility, which can be found at
www.cfp.net.
STATEMENT REGARDING OUR PRIVACY POLICY
We respect the privacy of all clients and prospective clients (collectively termed “clients”), both past and
present. It is recognized that our clients have entrusted our firm with non-public personal information,
and it is important that both access persons and customers are aware of our firm's policy concerning
what may be done with that information.
The firm collects personal information about customers from the following sources:
•
•
•
•
Information customers provide to complete their financial plan or investment recommendation;
Information customers provide in engagement agreements and other documents completed in
connection with the opening and maintenance of an account;
Information customers provide verbally; and
Information received from service providers, such as custodians, about customers’ transactions.
The firm does not disclose non-public personal information about our customers to anyone, except in
the following circumstances:
• From one of our affiliated or associated companies to another;
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• When required to provide services our customers have requested;
• When our customers have specifically authorized us to do so;
• When required during the course of a firm assessment (i.e., independent audit); or
• When permitted or required by law (i.e., periodic regulatory examination).
Within the firm, access to customer information is restricted to personnel who need to know that
information. All access persons and service providers understand that everything handled in firm offices
is confidential, and they are instructed not to discuss customer information with someone else who may
request information about an account unless they are specifically authorized in writing by the customer
to do so. This includes providing information to family members about another household member’s
account.
To ensure security and confidentiality, the firm maintains physical, electronic, and procedural safeguards
to protect the privacy of customer information.
Our firm will provide its customers with its privacy policy in advance if the firm's privacy policies are
expected to change.
FIRM RECOMMENDATIONS AND CONFLICTS OF INTEREST
An associate is prohibited from borrowing from or lending to a client unless the clie nt is an institutional
lender.
Companies managing securities and other assets (which are used in Vestia Disciplined and Emerging
Wealth Management accounts) for mutual funds, ETFs, etc., such as, but not limited to, Dimensional
Fund Advisors LP, The Vanguard Group, Inc. (Vanguard), and BlackRock, Inc. (iShares), may from time-to-
time sponsor or host Vestia Personal Wealth Advisors events such as conferences or seminars. This may
include direct payment to vendors or reimbursement of expenses incurred by Vestia Personal Wealth
Advisors in connection with hosting educational, training, or other events for Vestia Personal Wealth
Advisors clients, employees, or members. Such hosting or sponsorship provides direct or indirect
economic benefits to Vestia Personal Wealth Advisors and creates a conflict of interest that could
influence Vestia Personal Wealth Advisors to include products or services offered by these sponsoring
companies in Vestia Disciplined Wealth Management portfolios.
PERSONAL TRADING
Neither the firm nor an associate is authorized to recommend to a client or effect a transaction for a
client, involving any security in which the firm or a “related person” (e.g., associate, an immediate family
member, etc.) has a material financial interest, such as in the capacity as a board member, underwriter,
or advisor to an issuer of securities, etc., without the Chief Compliance Officer’s prior approval. Our firm
and its related persons may buy or sell securities that are the same as, similar to, or different from those
recommended to clients for their accounts, and this poses a conflict of interest. We mitigate this conflict
by ensuring that we have policies and procedures in place to ensure that the firm or a related person
will not receive preferential treatment over a client. In an effort to reduce or eliminate certain conflicts
of interest involving personal trading (i.e., trading ahead of client recommendations, etc.), firm policy
may require that we periodically restrict or prohibit related parties’ transactions. Any exceptions must
be approved in writing by our Chief Compliance Officer, and personal trading accounts are reviewed on
a quarterly or more frequent basis.
Under certain conditions that have been established by the United States Department of Labor (“DOL”),
Vestia Advisors is considered a “DOL fiduciary” to certain clients. As a DOL fiduciary, our firm must
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adhere to specific standards relating to the investment advice and recommendations we provide. These
standards may act to limit the investment advice and recommendations we can give to clients and may
require that we provide certain additional disclosures not already contained in this Form ADV Part 2A.
As a DOL fiduciary, we also incur additional liability above and beyond what we currently operate under
as it relates to the investment advice and recommendations we provide. Status as a DOL fiduciary is
governed by federal law and DOL regulations.
Such fiduciary status is triggered when we provide investment advice or other investment
recommendations to a client who is a “retirement investor.” Retirement investors primarily consist of
those individuals or organizations who are (i) participants or beneficiaries of a retirement plan that is
subject to Title I of the Employee Retirement Income Security Act of 1974 (ERISA), as amended, and who
possess the authority to direct the investment of assets in his or her plan account or to take a
distribution; or (ii) the beneficial owner of an individual retirement account (IRA) acting on behalf of the
IRA. Not every client will trigger this DOL fiduciary status, as this status is based on the source of
investment funds previously listed. In the event that our firm qualifies as a DOL fiduciary, the following
standards and warranties apply, in addition to others noted in this Item:
• We will provide investment advice that is, at the time of the recommendation, in the client’s
best interest.
• As used herein, recommendations are made in the client’s “best interest” when the advice or
recommendations our firm makes reflect the care, skill, prudence, and diligence under the
circumstances then prevailing that a prudent person acting in a like capacity and familiar with
such matters would use in the conduct of an enterprise of a like character and with like aims,
based on the client’s investment objectives, risk tolerance, financial circumstances, and needs.
Investment advice or recommendations will also be made without regard to our firm’s financial
interests or those of our advisors, related entities, or other parties.
• Any recommended transactions will not cause us or any related entities to receive, directly or
indirectly, compensation for services that are in excess of reasonable compensation.
• As used herein, the DOL defines “reasonable compensation” to mean that any compensation
that is reasonably expected to be received for investment recommendations must be
reasonable in relation to the value of the specific services provided to Retirement Investors and
not in excess of the services’ fair market value.
• Any statements made by our firm about any recommended transaction, fees and compensation,
material conflicts of interest, and any other matters relevant to your investment decisions, will
not be materially misleading at the time they are made.
In addition to the standards listed above, as a DOL fiduciary, we may also be required to provide you
with additional information or disclosures regarding the fees we charge for our services. Such additional
information will be disclosed to you if we offer any proprietary products (which are products that are
managed, issued, or sponsored by us) or if we receive any payment from a third party for
recommending a specific investment service. Our firm does not offer, nor limit, its investment services
to proprietary products. Regarding third-party payments, we receive economic benefits from our
custodians in the form of the support products and services they make available to us and other
independent investment advisors. Additional information regarding such economic benefits is noted in
Item 12 of this brochure, and information relating to our fees and compensation for our se rvices can be
found in Item 5.
Our firm is able to provide a range of advisory services to our clients. Due to our firm and/or associates’
ability to offer two or more services and receive a fee, a conflict of interest exists due to the extended
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services provided. We note that our clients are under no obligation to act on our recommendations and,
if they elect to do so, they are under no obligation to complete all of them through our firm or a
recommended service provider.
Discussion concerning when Vestia refers clients to United Capital/Goldman Sachs for Sub -Advisor
services, it receives an incentive, which may have a real or perceived conflict of interest, is provided in
Item 4.
Additional discussion concerning the Firm’s ability to provide advice related to Private Equity , where the
Firm, its principals, and or Affiliated Entities may have a real or perceived conflict of interest, is provided
in Item 10.
Item 12 - Brokerage Practices
FACTORS USED TO SELECT BROKER/DEALERS FOR CLIENT TRANSACTIONS
Vestia Personal Wealth Advisors does not maintain physical custody of client assets. Accounts are to be
maintained by a qualified custodian (generally a broker/dealer, national bank, or its trust company) that
is frequently reviewed for its capabilities to serve in that capacity by its respective industry regulatory
authority. Our firm is not a qualified custodian, there is no affiliate that is a qualified custodian, nor does
a custodian supervise our firm, its activities, or our associates. We do not receive referrals from a
custodian, nor are client referrals a factor in our recommendation of a custodian.
We have entered into agreements with Charles Schwab & Co., Inc., Fidelity Brokerage Services LLC, TD
Ameritrade, Inc., Betterment Securities, and TIAA-Cref to serve as custodians for our clients’ accounts.
Each custodian and/or their affiliates are FINRA and SIPC members,5 and SEC-registered Investment
Advisers. While we may recommend that our clients use a particular custodian, the client must decide
whether to do so, and will open the account by entering into an account agreement directly with that
custodian. We do not technically open the account for our clients, but we assist them in doing so. If a
client does not wish to place assets with one of the noted custodians, we may be able to manage the
account at the client’s preferred custodian, depending on that custodian’s policies.
We seek to use custodians who will hold client assets and execute transactions on terms that are overall
advantageous when compared to other available providers and their services. Our firm considers a wide
range of factors, including, among others, these:
•
•
•
combination of transaction execution services along with asset custody services (generally
without a separate fee for custody)
capability to execute, clear, and settle trades (buy and sell securities for an account)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payments, etc.)
• breadth of investment products made available (stocks, bonds, mutual funds, ETFs, etc.)
• availability of investment research and tools that assist us in making investment decisions
• quality of services
•
competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate them
5 Our advisory firm is not, nor required to be, a Securities Investor Protection Corporation (SIPC) member. Clients may learn m ore about the
SIPC and how it serves member firms and the investing public by going to their website at http://www.sipc.org.
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reputation, financial strength, and stability of the provider
their prior service to us and our other clients
•
•
• availability of other products and services that benefit us, as discussed below
•
client familiarity and prior experience with the provider
When an account is maintained at one of our custodians, the client is typically not charged separately
for custody services, and the custodian is compensated by charging a commission or other fees on
trades that they execute or that settle into an account at that custodian. Some custodians’ commission
rates applicable to our client accounts were negotiated based on our commitment to maintain a certain
amount of clients’ assets in accounts held at that custodian. This commitment benefits our clients
because overall commission rates are lower than they would be if we had not made the commitment.
Our custodians provide our firm and its clients with access to its institutional brokerage - trading,
custody, reporting, and related services - many of which are not typically available to “retail customers.”
Our custodians also make available various support services. Some of these services help us manage or
administer our clients’ accounts, while others help us manage and grow our business. These support
services are generally available to us on an unsolicited basis (we don’t have to request them) and at no
charge to us as long as we keep a certain level of our clients’ assets in accounts at that custodian. If we
have less than the desired amount of client assets or trade revenue at a custodian, they may charge us
quarterly service fees that we pay from our operating account. A custodian’s institutional brokerage
services typically include access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products available through a custodian
include some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients.
Our custodians also make available to our firm other products and services that benefit us but may not
directly benefit each client’s account. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both their own and that of third
parties. We may use this research to service all or some substantial number of our clients’ accounts,
including accounts not maintained at that particular custodian. In addition to investment research, they
also make available software and other technology that:
• provides access to client account data (such as duplicate trade confirmations and account
statements);
facilitates trade execution and allocates aggregated trade orders for multiple client accounts;
facilitates payment of our fees from our clients’ accounts; and
•
• provides pricing and other market data;
•
• assist with back-office functions, recordkeeping, and client reporting.
• a custodian also offers services intended to help us manage and further develop our bus iness
enterprise, such as:
technology, compliance, legal, and business consulting;
transitional support for the movement of client accounts;
• educational conferences and events;
•
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants, and insurance providers.
A custodian may provide some of these services itself. In other cases, they may arrange for third -party
vendors to provide the services to us. A custodian may also discount or waive its fees for some of these
services or pay all or a part of a third party’s fees, as well as provide firm associates with benefits such as
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occasional business entertainment. While we do not believe that the previously referenced services are
considered "brokerage or research services" under Section 28(e) of the Securities Exchange Act of 1934,
certain jurisdictions in which we operate may believe that they do. The availability of these services
benefits our firm because we do not have to produce or purchase them as long as clients maintain
assets in accounts at a recommended custodian. There is a conflict of interest since our firm has an
incentive to select or recommend a custodian based on our firm’s interest in receiving these benefits
rather than the client’s interest in receiving favorable trade execution.
It is important to mention that the benefit received by our firm through participation in any custodian’s
program does not depend on the amount of brokerage transactions directed to that custodian, and our
selection of a custodian is primarily supported by the scope, quality, and cost of services provided as a
whole, not just those services that benefit only our advisory firm. Further, we will act in the best interest
of our clients regardless of the custodian we may select. Our firm conducts periodic assessments of any
recommended service provider which generally involves a review of the range and quality of services,
and reasonableness of fees, among other items, in comparison to industry peers.
BEST EXECUTION
“Best execution” means the most favorable terms for a transaction based on all relevant factors,
including those listed in the earlier paragraphs. We recognize our obligation in seeking the best
execution for our clients; however, it is our belief that the determinative factor is not always the lowest
possible cost but whether the selected custodian’s transactions represent the best “qualitative
execution” while taking into consideration the full range of services provided. Our firm will seek services
involving competitive rates, but it may not necessarily correlate to the lowest possible rate for each
transaction. We have determined having our portfolio management clients’ accounts trades completed
through our recommended custodians is consistent with our obligation to seek the best execution of
client trades. A review is regularly conducted with regard to recommending a custodian to our clients in
light of our duty to seek the best execution.
Our firm may, at its discretion and following custodian approval, accept a client’s transfer of preexisting
retail mutual funds into their account. A transfer-in-kind of retail share class mutual funds may
potentially benefit the client since they are able to invest in their portfolio more quickly, mitigate tax
and/or short-term trading liabilities, and/or avoid contingent deferred sales charges (CDSC). Our firm
regularly reviews accounts that have transferred different share classes of mutual funds and will convert
share classes to a lower expense share class when we believe doing so would be beneficial to the client.
While our firm has access to a broad range of securities through our custodian, it is a finite number. In
addition, not all investment managers (mutual funds), share classes, etc., are represented by each
custodian. Due to these normal and customary limitations, not all portfolio holdings will be readily
available, least expensive, best performing, etc. It is an unrealistic expectation for an investor to
maintain a premise otherwise.
DIRECTED BROKERAGE
Our internal policy and operational relationship with our custodians require client accounts custodied
with them to have trades executed per their order routing requirements. We do not direct which
executing broker should be selected for client account trades, whether that is an affiliate of our
preferred custodian or another executing broker of our custodian’s choice. As a result, the client may
pay higher commissions or other transaction costs, experience greater spreads, or receive less favorable
net prices on transactions than might otherwise be the case. In addition, since we routinely recommend
a custodian to our advisory clients, and that custodian may choose to use the execution services of its
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broker affiliate for some or all of our client account transactions, there is an inherent conflict of interest
involving our recommendation since our advisory firm receives various products or services described
above from that custodian. Note that we are not compensated for trade routing/order flow, nor are we
paid commissions on such trades. We do not receive interest on an account’s cash balance.
Client accounts maintained at our custodian are unable to direct brokerage. As a result, they may pay
higher commissions or other transaction costs, potentially experience greater spreads, or receive less
favorable net prices on transactions for their account than would otherwise be the case if they had the
opportunity to direct brokerage.
For accounts maintained at a custodian of the client’s choice (e.g., held-away accounts), the client may
choose to request that a particular broker be used to execute some or all account transactions. Under
these circumstances, the client will be responsible for negotiating, in advance of each trade, the terms
and/or arrangements involving their account with that broker, and whether the selected broker is
affiliated with their custodian of record or not. We will not be obligated to seek better execution
services or prices from these other brokers, and we will be unable to aggregate transactions for
execution via our custodian with other orders for accounts managed by our firm. As a result, the client
may pay higher commissions or other transaction costs, potentially experience greater spreads, or
receive less favorable net prices on transactions for their account than would otherwise be the case.
AGGREGATING SECURITIES TRANSACTIONS
Trade aggregation involves the purchase or sale of the same security for several clients/accounts at
approximately the same time. This may also be termed “blocked” or “batched” orders. Aggregated
orders are affected in an attempt to obtain better execution, negotiate favorable transaction rates, or
allocate equitably among multiple client accounts, should there be differences in prices, brokerage
commissions, or other transactional costs that might otherwise be unobtainable through separately
placed orders. Our firm may, but is not obligated to, aggregate orders, and our firm does not receive
additional compensation or remuneration as a result of aggregated transactions.
Transaction charges and/or prices may vary due to account size and/or method of receipt. To the extent
that the firm determines to aggregate client orders for the purchase or sale of securities, including
securities in which a related person may invest, the firm will generally do so in accordance with the
parameters set forth in the SEC No-Action Letter, SMC Capital, Inc.
Please note that when trade aggregation is not allowed or infeasible and necessitates individual
transactions (e.g., withdrawal or liquidation requests, odd-lot trades, non-discretionary accounts, etc.),
an account may potentially be assessed higher costs or less favorable prices than those w here
aggregation has occurred.
We review firm trading processes on a periodic basis to ensure they remain within stated policies and
regulations. Our clients will be informed, in advance, should trading practices change at any point in the
future.
BETTERMENT FOR ADVISORS’ TRADING POLICY
When using the Betterment for Advisors platform, you and we are subject to the trading policies and
procedures established by Betterment. These policies and procedures limit our ability to control, among
other things, the timing of the execution of certain trades (including in response to withdrawals,
deposits, or asset allocation changes) within your account. You should not expect that trading on is
instant, and, accordingly, you should be aware that Betterment does not permit you or us to control the
39
specific time during a day that securities are bought or sold in your account (i.e., to “time the market”).
Betterment describes its trading policies in Betterment LLC’s Form ADV Part 2A. As detailed in that
document, Betterment generally trades on the same business day as it receives instructions from you or
us. However, transactions will be subject to processing delays in certain circumstances. In particular,
orders initiated on non-business days and after markets close generally will not be transacted until the
next business day. Betterment also maintains a general approach of not placing securities orders during
approximately the first thirty minutes after the opening of any market session. Betterment also
generally stops placing orders arising from allocation changes in existing portfolios approximately thirty
minutes before the close of any market session. Betterment continues placing orders associated with
deposit and withdrawal requests until market close. Betterment maintains a general approach of not
placing orders around the time of scheduled Federal Reserve interest rate announcements.
Furthermore, Betterment may delay or manage trading in response to market instability. For further
information, please consult Betterment LLC’s Form ADV Part 2A.
Item 13 - Review of Accounts
SCHEDULED REVIEWS
Periodic check-ups or reviews are recommended for our ongoing engagement services. Depending on
the type of engagement with our firm, they will occur at least annually.
INTERIM REVIEWS
Clients are encouraged to contact our firm for additional reviews when they anticipate or have
experienced changes in their financial situation (i.e., changes in employment, an inheritance, the birth of
a new child, etc.), or when they prefer to change requirements involving their investment account.
Interim reviews are conducted by the client’s relationship manager, and a copy of revised plans or asset
allocation reports in digital or printed format will be provided to the client upon request.
Additional reviews by our portfolio manager(s) and assigned relationship manager are triggered by news
or research related to a specific holding, a change in our view of the investment merits of a holding, or
news related to the macroeconomic climate affecting an asset class or holding within that asset class. A
portfolio may be reviewed for an additional holding or when an increase in a current position is under
consideration. Account cash levels above or below what we deem appropriate for the investment
environment, given the client's stated tolerance for risk and investment objectiv es, may also trigger a
review.
CLIENT REPORTS AND FREQUENCY
Whether the client opens and maintains an investment account on their own or with our assistance, the
client will receive quarterly or more frequent account statements sent directly from mutual fund
companies, transfer agents, custodians, or brokerage companies where their investments are held. The
custodian is not responsible for verifying the accuracy and/or calculations of fees, so we urge each client
to carefully review these account statements for accuracy and clarity no less than quarterly and to notify
the Firm of any discrepancies within thirty days after quarter-end, and to ask questions when something
is not clear.
Our firm produces its own written performance reports, which are calculated using a time-weighted
methodology and are reviewed for accuracy by compliance personnel prior to delivery. The reports are
intended to inform clients about their investment performance over the current period, as well as over
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the longer term since the account’s inception, both on an absolute basis and as compared to a known
benchmark. Our reports are periodically back-tested by compliance staff. We do not back-test or certify
reports from an external party. Clients are urged to carefully review and compare account statements
that they have received directly from their custodian of record with any report they may receive from
our firm or any other source that contains investment performance information.
Item 14 - Client Referrals and Other Compensation
Please refer to Items 4, 5, 10, and 12 for information with respect to our offerings and the conflicts of
interest they present.
PROFITS INTERESTS FOR ADVISORY BOARD MEMBERS
Our affiliated company, Vestia Ventures, may provide its independent advisory board members with
profit interests or other equity compensation for service on its advisory board. Accordingly, these
independent advisory board members have the financial incentive to refer clients to any services that
may compensate Vestia Ventures.
INDUSTRY ASSOCIATION MEMBERSHIPS
An associate of the firm may hold individual membership or serve on boards or committees of
professional industry associations. Generally, participation in any of these entities requires membership
fees to be paid, adherence to ethical guidelines, and meeting experiential and educational
requirements. A benefit these entities may provide to the investing public is the availability of online
search tools that allow interested parties (prospective clients) to search for individual participants within
a selected state or region.
These passive websites may provide means for interested persons to contact a participant via electronic
mail, telephone number, or other contact information, in order to interview the participating member.
The public may also choose to telephone association staff to inquire about an individual within their
area, and would receive the same or similar information. A portion of these participant’s membership
fees may be used so that their name will be listed in some or all of these entities’ websites (or other
listings). Prospective clients locating our advisory firm or an associate via these methods are not actively
marketed by the noted associations. Clients who find our firm in this way do not pay more for their
services than clients referred in any other fashion. Our firm does not pay these entities for prospective
client referrals, nor is there a fee-sharing arrangement reflective of a solicitor engagement.
BROKERAGE SUPPORT PRODUCTS AND SERVICES
We receive an economic benefit from the brokers used for transactions in client accounts in the form of
the support products and services they make available to us and other independent firms whose clients
maintain their accounts at the broker. These products and services, how they benefit us, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices). We do not base particular
investment advice, such as buying particular securities for our clients, on the availability of the brokers’
products and services to us.
Item 15 – Custody
Vestia Advisors is not a broker/dealer; we cannot accept or forward client securities (i.e., stock
certificates) that are erroneously delivered to our firm.
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We do not collect advance fees of $1,200 or more for services that are to be performed six mon ths or
more into the future.
We restrict both the firm and our associates from serving as trustees or having a general power of
attorney over a client account unless the account is maintained for a family member (beneficiary trust).
Client assets are to be maintained by an unaffiliated, qualified custodian (see Item 12); assets are not
held by our firm or any associate of our firm. The custodian of record will provide the client with
investment account transaction confirmations and account statements, which will include debits and
credits for each period.
Statements are provided on at least a quarterly basis, and confirmations are provided as transactions
occur within an account.
Our advisory firm will not create a custodial account statement for a client nor serve as the sole
recipient of a client account statement. Clients are urged to carefully review and compare account
statements that they have received directly from their custodian of record with any report they may
receive from our firm or any other source that contains investment performance information.
For those clients served via our Vestia Complete or Vestia Collaborate engagements, we may assist with
bill payment services via their bank accounts, as well as assist in third-party payments via accounts
maintained at our custodians. In addition, for any discretionary asset management client, we may also
be asked to conduct portfolio management services for clients' held-away accounts (i.e., other
brokerage accounts, 401(k) programs, etc.). In order to provide these services, the client will need to
verify any custodial policies and provide our firm with account access information and advisor
authorization or limited power of attorney to provide services for the account; subsequently, such
access may allow physical control over those assets. We have instituted a range of internal operational
policies and information safeguards, which will be monitored by our Chief Compliance Officer, as well as
undergo annual surprise inspections by an unaffiliated accounting firm that is in turn subject to review
by the Public Company Accounting Oversight Board.
The Firm’s affiliate, Vestia Ventures, in its role as Managing Member of Vestia Ventures MiRus
Investment, LLC, and Vestia MiRus QP Investment, LLC, and Vestia MiRus QOF, LLC, may be
considered to have custody. The promissory note between VVMI or VMQP and MiRus, LLC are held by
Midland Trust Company (“Midland”) with JPMorgan Chase Bank N.A. providing access to bank
statements for VVMI and VMQP investors. NAV acts as VVMI and VMQP’s and QOF’s third-party fund
administrator. Although Vestia Personal Wealth Advisors does not have direct custody of these assets,
due to the common control between Vestia Personal Wealth Advisors and Vestia Ventures, Vestia
Personal Wealth Advisors treats these assets as custodial as Special Purpose Investment Vehicles and
annually subjects client ownership of these assets to review by an unaffiliated accounting firm that is in
turn subject to review by the Public Company Accounting Oversight Board. See Item 10 sub-section
“Alternative and Private Investments” for further information related to Affiliated Entities of the Firm
serving as Managing Member of Private Special Purpose Investment Vehicles.
See Item 18 for further information related to the Firm’s financial position.
Item 16 - Investment Discretion
We generally provide our portfolio management services on a discretionary basis. Via advisor authority
or limited power of attorney, discretionary authority allows our firm to implement investment decisions,
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such as the purchase or sale of a security on behalf of an account, without requiring the client’s prior
authorization for each transaction in order to meet stated investment objectives. This authority will be
granted by the client through the execution of both our engagement agreement and the selected
custodian’s account opening documents. Note that the custodian will specifically limit our firm’s
authority within an account to the placement of trade orders and the request for the deduction of our
advisory fees unless the client grants us further control of the account, as noted in Item 15.
Outside of the Vestia Private Capital platform, our Firm prefers not to manage client accounts on a non-
discretionary basis, but we may accommodate such requests on a case-by-case basis. Such account
authority requires a client’s ongoing prior approval involving the investment and reinvestment of
account assets, including portfolio rebalancing. The client will be required to execute our firm’s client
services agreement that describes our limited account authority, as well as the custodian of record’s
account opening document that includes their limited power of attorney form or clause. Please note
that in light of the requirement for pre-approval, the client must make themselves available and keep
our firm updated on their contact information so that instructions can be efficiently effected on their
behalf. In addition, non-discretionary accounts are generally unable to be aggregated (see Item 12) and
may therefore be assessed higher trading fees or receive less favorable prices than those accounts
where trade aggregation has occurred.
We will account for any reasonable restrictions involving the management of the client’s account. It
remains the client’s responsibility to notify us if there is any change in their situation and/or investment
objective so that we may reevaluate previous investment recommendations or portfolio holdings. Our
clients retain the right to amend our account authority, in writing.
Item 17 - Voting Client Securities
Our clients may periodically receive proxies or other similar solicitations sent directly from the custodian
of record or transfer agent. If we receive a duplicate copy, note that we do not forward these or any
similar correspondence relating to the voting of the client securities, class action litigation, or other
corporate actions.
Our firm does not vote proxies on a client’s behalf, including those accounts that we have discretionary
authority over; nor do we offer specific guidance on how to vote proxies. We will not offer guidance
involving any claim or potential claim in any bankruptcy proceeding, class action securities litigation or
other litigation or proceeding relating to securities held at any time in a client account, including,
without limitation, to file proofs of claim or other documents related to such proceeding, or to
investigate, initiate, supervise or monitor class action or other litigation involving client assets. However,
we will answer limited questions via a scheduled meeting with respect to what a proxy voting request or
other corporate matter may be and how to reach the issuer or its legal representative.
Clients maintain exclusive responsibility for directing the manner in which proxies solicited by issuers of
securities that are beneficially owned by them shall be voted, as well as making all other elections
relative to mergers, acquisitions, tender offers or other legal matters or events pertaining to your
holdings. Account holders should consider contacting the issuer or their own legal counsel regarding
specific questions they may have with respect to a particular proxy solicitation or corporate action.
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Item 18 - Financial Information
Our firm does not collect advance fees of $1,200 or more for services that are to be performed six
months or more into the future.
Our Firm does not serve as a general partner for a partnership or a trustee for a trust in which the firm’s
advisory clients are either partners of the partnership or beneficiaries of the trust. See Item 10’s sub-
section “Alternative and Private Investments” for additional information about Affiliated Entities of the
Firm that may serve in this or a similar capacity.
The firm and its management do not have a financial condition likely to impair its ability to meet
commitments to clients, nor has the firm and its management been the subject of a bankruptcy petition
in the past 10 years.
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