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Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
February 20, 2026
Virtue Asset Management, LLC
SEC No. 801-123564
Main Office
308 W. Main Street
Barrington, IL 60010
847-892-7145
Branch Offices
155 N. Wacker, Suite 4250
Chicago, IL 60606
312-778-8707
2700 Patriot Blvd, Suite 250
Glenview, IL 60026
847-892-7145
1010 Lake St., Suite 200
Oak Park, IL 60301
email: rfinley@virtueassetmanagement.com
website: https://virtueam.com
This brochure provides information about the qualifications and business practices of Virtue Asset
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
847-892-7145. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Registration with the SEC or
state regulatory authority does not imply a certain level of skill or expertise.
Additional information about Virtue Asset Management, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary.
There are no material changes to this Brochure from the last annual update issued on February
26, 2025.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................................ 8
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 11
Item 7: Types of Clients ........................................................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 13
Item 9: Disciplinary Information ........................................................................................................................... 19
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 20
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................................................... 21
Item 12: Brokerage Practices ................................................................................................................................... 23
Item 13: Review of Accounts ................................................................................................................................... 28
Item 14: Client Referrals and Other Compensation ........................................................................................ 29
Item 15: Custody .......................................................................................................................................................... 30
Item 16: Investment Discretion ............................................................................................................................... 31
Item 17: Voting Client Securities ............................................................................................................................ 32
Item 18: Financial Information ................................................................................................................................ 33
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. Virtue Asset Management, LLC
Virtue Asset Management, LLC (“Virtue Asset Management” or “the firm”) is an Illinois limited
liability company. Robert P. Finley is the firm’s sole owner. Virtue Asset Management has been
providing investment advisory services since 2016.
B. Advisory Services Offered
Discretionary Asset Management Services
For its discretionary asset management services, Virtue Asset Management receives a limited
power of attorney to affect securities transactions on behalf of its clients that include securities
and strategies described in Item 8 of this brochure.
Virtue Asset Management’s discretionary asset management services are predicated on the
client's investment objectives, goals, tolerance for risk, and other personal and financial
circumstances. Virtue Asset Management will analyze each client's current investments,
investment objectives, goals, age, time horizon, financial circumstances, investment experience,
investment restrictions and limitations, and risk tolerance and implement a portfolio consistent
with such investment objectives, goals, risk tolerance and related financial circumstances Virtue
Asset Management’s objective is to review the client’s tax, financial, and estate planning
objectives and goals in connection with the client’s investment objectives, goals, tolerance for
risk, and other personal and financial circumstances and make appropriate recommendations
and implementation decisions. Virtue Asset Management may engage third-party service
providers to assist with the tax and estate planning portion of the services provided to clients. In
addition, Virtue Asset Management may utilize third-party software to analyze individual
security holdings and separate account managers utilized within the client’s portfolio.
Virtue Asset Management’s investment advisory services to clients take into account a client's
personal financial circumstances, investment objectives and tolerance for risk (e.g., cash-flow, tax
and estate). Virtue Asset Management’s engagement with a client will include, as appropriate,
the following:
▪ Providing assistance in reviewing the client's current investment portfolio against the
client's personal and financial circumstances as disclosed to Virtue Asset Management in
response to a questionnaire and/or in discussions with the client and reviewed in
meetings with Virtue Asset Management.
▪ Analyzing the client's financial circumstances, investment holdings and strategy, and
goals.
▪ Providing assistance in identifying a targeted asset allocation and portfolio design.
▪
Implementing and/or recommending individual equity and fixed income securities,
mutual funds and ETFs.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 4: Advisory Business
▪ Reporting to the client on a quarterly basis or at some other interval agreed upon with
the client, information on contributions and withdrawals in the client's investment
portfolio.
▪ Proposing changes in the client's investment portfolio in consideration of changes in the
client's personal circumstances, investment objectives and tolerance for risk, the
performance record of any of the client's investments, and/or the performance of any
fund retained by the client.
▪
If the client’s portfolio and personal circumstances, investment objectives, and tolerance
for risk make such advice appropriate, providing recommendations to hedge a client’s
portfolio through the use of derivative strategies, to generate additional income through
the use of covered call option writing strategies involving exchange listed or OTC
options, and/or to monetize or hedge concentrated stock positions.
Clients have the right to provide the firm with any reasonable investment restrictions on the
management of their portfolio, which must be in writing and sent to the firm. Clients should
promptly notify the firm in writing of any changes in such restrictions or in the client's personal
financial circumstances, investment objectives, goals and tolerance for risk. Virtue Asset
Management will remind clients of their obligation to inform the firm of any such changes or
any restrictions that should be imposed on the management of the client’s account. Virtue Asset
Management will also contact clients at least annually to determine whether there have been
any changes in a client's personal financial circumstances, investment objectives and tolerance
for risk.
Retirement Rollovers – Conflicts and Added Fees. Plan participants may be paying little or nothing
for the plan’s investment services. As such, investment management costs are likely to be higher
when engaging an investment adviser for professional investment management. Alternative
courses of action are available to the plan participant: (i) Assuming it is permitted by the Plan,
you can leave your money in your current Plan. (ii) If you have changed employers, you can roll
your assets into the new employer’s Plan, if permissible by your new employer. (iii) You can
establish an IRA R/O and place into a commission-based account at a broker-dealer. (iv) You can
establish an IRA R/O and place into a fee-based advisory account. (v) You can withdraw your
retirement money and pay the taxes and any applicable penalties. Your decision to roll assets
from a qualified plan to a financial professional should be determined by your need for a
desired level of investment services, the associated costs, and access to a diverse range of
investment products that meet your personal risk tolerance and investment objective.
Financial Planning Services
Financial planning may be provided to clients as part of their asset management services. Clients
will not be charged for this additional service. Clients may receive a written or oral report
(depending on the client’s preference) providing a basic financial plan designed to help achieve
their stated financial goals and objectives. Based on the client’s needs, financial planning
services may include (but are not limited to) the following:
▪ Preparation of a recommended asset allocation that serves to diversify the client's
portfolio among different categories of investments, such as domestic and international
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 4: Advisory Business
small, medium, and large capitalization securities; corporate and government fixed
income (short-, intermediate-, and long-term maturities); emerging market securities (i.e.,
foreign issuers); real estate investment trusts; and such other alternative asset categories
that are suitable in light of the client's investment goals, objectives, and risk tolerance.
▪ Preparation of an investment policy statement setting forth the client’s investment plan,
with specific direction in terms of diversification requirements, tax issues, estate planning
issues, risk tolerance, retirement, and other identified objectives of the client, including a
targeted rate-of-return objective.
▪ Preparation of a retirement plan that serves to identify whether the client is saving
enough and investing in a way that meets retirement objectives in light of the client's
financial circumstances and risk tolerance.
▪ Preparation of cash flow projections to ensure that the client can meet daily living
expenses and obligations.
▪
Insurance planning to meet the needs of the client, taking into account family, business,
and other financial objectives of the client.
▪ General family office and business consulting:
• Retirement objectives
• Philanthropy
• Estate planning
• Wealth transition
• Business succession and related issues
• Recommendation of third-party managers for use by the client
Virtue Asset Management gathers required information through in-depth personal interviews
and questionnaires. Information gathered includes a client's current financial status, investment
objectives, future goals, and attitudes toward risk. Related documents supplied by the client are
carefully reviewed, and a report is prepared covering one or more of the above-mentioned
topics as directed by the client.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
Virtue Asset Management does not participate in wrap fee programs, where certain brokerage
commissions and transaction costs are included in the asset-based fee charged to the client.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 4: Advisory Business
E. Client Assets Under Management
As of December 31, 2025, Virtue Asset Management had $202,748,114 discretionary assets and
$9,033,669 non-discretionary assets under management, in addition to $8,668,914 in assets
under advisement.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
Virtue Asset Management’s charges an asset-based fee calculated as a percentage of the fair
market value of the managed assets as of the last trading day of the previous calendar month,
calculated according to the following fee schedule, which represents the firm’s maximum fees
for individual services. All fees are negotiable.
Assets Under Management
Annual Fee Rate
First $3 million
$3 million to $5 million
Over $5 million
0.80%
0.60%
0.50%
Virtue Asset Management generally requires a minimum account size of $1 million. Virtue Asset
Management, in its sole discretion, may waive the required minimum.
The client authorizes the qualified custodian to automatically deduct the fee and all other
charges payable hereunder from the assets in the account when due with such payments to be
reflected on the next account statement sent to the client. If insufficient cash is available to pay
such fees, securities in an amount equal to the balance of unpaid fees will be liquidated to pay
for the unpaid balance. Virtue Asset Management may modify the fee at any time upon 30 days’
written notice to the client. In the event the client has an ERISA-governed plan, fee modifications
must be approved in writing by the client.
Asset-based fees are always subject to the investment advisory agreement between the client
and Virtue Asset Management. Such fees are payable monthly in arrears. The fees will be
prorated if the investment advisory relationship commences otherwise than at the beginning of
a calendar month. Adjustments for significant contributions to a client’s portfolio are prorated
for the month in which the change occurs; no adjustments will be made for withdrawals.
A client investment advisory agreement may be canceled by the client upon 7 days prior written
notice to Virtue Asset Management, or by Virtue Asset Management with 30 days’ prior written
notice to the client. Upon termination any earned, unpaid fees will be due and payable. The
client has the right to terminate an agreement without penalty within five business days after
entering into the agreement.
B. Client Payment of Fees
Asset management fees are paid in arrears. Virtue Asset Management requires clients to
authorize the direct debit of fees from their accounts. Exceptions may be granted subject to the
firm’s consent for clients to be billed directly for our fees. For directly debited fees, the
custodian’s periodic statements will show each fee deduction from the account. Clients may
withdraw this authorization for direct billing of these fees at any time by notifying us or their
custodian in writing.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 5: Fees and Compensation
Virtue Asset Management will deduct its advisory fees directly from the client’s account
provided that
▪
the client provides the qualified custodian written authorization;
▪
the qualified custodian sends the client a statement, at least quarterly, indicating all
amounts disbursed from the account.
The client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian
will not verify the calculation.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, broker-dealers, and custodians
retained by clients. Such fees and expenses are described in each exchange-traded fund and
mutual fund’s prospectus, and by any broker-dealer or custodian retained by the client. Clients
are advised to read these materials carefully before investing. If a mutual fund also imposes
sales charges, a client may pay an initial or deferred sales charge as further described in the
mutual fund’s prospectus. A client using Virtue Asset Management may be precluded from
using certain mutual funds or separate account managers because they may not be offered by
the client's custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. External Compensation for the Sale of Securities to Clients
Virtue Asset Management advisory professionals are compensated solely through a salary and
bonus structure. Virtue Asset Management is not paid any sales, service or administrative fees
for the sale of mutual funds or any other investment products with respect to managed advisory
assets.
E. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: There are certain
programs in which we participate where a client’s investment options may be limited in certain
of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees
and other revenue sharing fee payments, and the client should be aware that the firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the client.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 5: Fees and Compensation
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances where the custodian receives the entirety of the 12b-1 and/or
revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it
may elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
Virtue Asset Management does not charge performance-based fees and therefore has no
economic incentive to manage clients’ portfolios in any way other than what is in their best
interests.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 7: Types of Clients
Item 7: Types of Clients
Virtue Asset Management offers its investment services primarily to individuals and high-net-
worth individuals. Virtue Asset Management generally requires a minimum account size of $1
million. Virtue Asset Management, in its sole discretion, may waive the required minimum.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
Virtue Asset Management uses a variety of sources of data to conduct its economic, investment
and market analysis, such as financial newspapers and magazines, economic and market
research materials prepared by others, conference calls hosted by mutual funds, corporate
rating services, annual reports, prospectuses, and company press releases. It is important to
keep in mind that there is no specific approach to investing that guarantees success or positive
returns; investing in securities involves risk of loss that clients should be prepared to bear.
Virtue Asset Management and its investment adviser representatives are responsible for
identifying and implementing the methods of analysis used in formulating investment
recommendations to clients. The methods of analysis may include quantitative methods for
optimizing client portfolios, computer-based risk/return analysis, technical analysis, and
statistical and/or computer models utilizing long-term economic criteria.
▪ Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm’s current capital market rate assessment and a particular
client’s risk tolerance.
▪ Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation and related risk metrics, how the security
performs relative to the overall stock market, earnings data, price to earnings ratios, and
related data.
▪ Computer models may be used to derive the future value of a security based on
assumptions of various data categories such as earnings, cash flow, profit margins, sales,
and a variety of other company specific metrics.
In addition, Virtue Asset Management reviews research material prepared by others, as well as
corporate filings, corporate rating services, and a variety of financial publications. Virtue Asset
Management may employ outside vendors or utilize third-party software to assist in formulating
investment recommendations to clients.
Mutual Funds and Exchange-Traded Funds, Individual and Fixed Income Securities
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, exchange-traded funds, and individual securities (including fixed-income
securities) is set forth below.
Virtue Asset Management has formed relationships with third-party vendors that
▪ provide a technological platform for separate account management
▪ prepare performance reports
▪ perform or distribute research of individual securities
▪ perform billing and certain other administrative tasks
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Virtue Asset Management may utilize additional independent third parties to assist it in
recommending and monitoring individual securities and mutual funds to clients as appropriate
under the circumstances.
Virtue Asset Management reviews certain quantitative and qualitative criteria related to mutual
funds and to formulate investment recommendations to its clients. Quantitative criteria may
include
▪
the performance history of a mutual fund evaluated against that of its peers and other
benchmarks
▪ an analysis of risk-adjusted returns
▪ an analysis of the fund’s contribution to the investment return (e.g., manager’s alpha),
standard deviation of returns over specific time periods, sector and style analysis
▪
the fund’s fee structure
Qualitative criteria used in selecting/recommending mutual funds include the investment
objectives and/or management style and philosophy of a mutual fund; a mutual fund’s
consistency of investment style; and employee turnover and efficiency and capacity.
Quantitative and qualitative criteria related to mutual funds are reviewed by Virtue Asset
Management on a quarterly basis or such other interval as mutually agreed upon by the client
and Virtue Asset Management. In addition, mutual funds are reviewed to determine the extent
to which their investments reflect efforts to time the market, or evidence style drift such that
their portfolios no longer accurately reflect the particular asset category attributed to the mutual
fund by Virtue Asset Management (both of which are negative factors in implementing an asset
allocation structure).
Virtue Asset Management may negotiate reduced account minimum balances and reduced fees
under various circumstances (e.g., for clients with minimum level of assets committed for specific
periods of time, etc.). There can be no assurance that clients will receive any reduced account
minimum balances or fees, or that all clients, even if apparently similarly situated, will receive
any reduced account minimum balances or fees available to some other clients. Also, account
minimum balances and fees may significantly differ between clients. Each client’s individual
needs and circumstances will determine portfolio weighting, which can have an impact on fees
given the funds utilized. Virtue Asset Management will endeavor to obtain equal treatment for
its clients with funds, but cannot assure equal treatment.
Virtue Asset Management will regularly review the activities of mutual funds selected by the
client. Clients that invest in mutual funds should first review and understand the disclosure
documents of those mutual funds, which contain information relevant to such retention or
investment, including information on the methodology used to analyze securities, investment
strategies, fees and conflicts of interest.
Material Risks of Investment Instruments
Virtue Asset Management may effect transactions for clients in the following types of securities:
▪ Equity securities
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Fixed income securities
▪ Municipal securities
▪ U.S. government securities
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. The funds could purchase an ETF to gain
exposure to a portion of the U.S. or foreign market. The funds, as a shareholder of another
investment company, will bear their pro-rata portion of the other investment company’s
advisory fee and other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and
currency risk.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
level, but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S.
government agencies and instrumentalities. U.S. government securities may be supported by
the full faith and credit of the United States.
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
Margin Leverage
Although Virtue Asset Management, as a general business practice, does not utilize leverage,
there may be instances in which exchange-traded funds, other separate account managers and,
in very limited circumstances, Virtue Asset Management will utilize leverage. In this regard
please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Short-Term Trading
Although Virtue Asset Management, as a general business practice, does not utilize short-term
trading, there may be instances in which short-term trading may be necessary or an appropriate
strategy. In this regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
Short Selling
Virtue Asset Management generally does not engage in short selling but reserves the right to do
so in the exercise of its sole judgment. Short selling involves the sale of a security that is
borrowed rather than owned. When a short sale is effected, the investor is expecting the price of
the security to decline in value so that a purchase or closeout of the short sale can be effected at
a significantly lower price. The primary risks of effecting short sales is the availability to borrow
the stock, the unlimited potential for loss, and the requirement to fund any difference between
the short credit balance and the market value of the security.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
underlying security. Options entail greater risk but allow an investor to have market exposure to
a particular security or group of securities without the capital commitment required to purchase
the underlying security or groups of securities. In addition, options allow investors to hedge
security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk
Disclosure Statement.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Virtue Asset Management as part of its investment strategy may employ the following option
strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long put option increases. In this way long puts are often used to hedge
a long stock position. Options are wasting assets and expire (usually within nine months of
issuance), and as a result can expose the investor to significant loss.
C. Security-Specific Material Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings may offer the potential for
higher gain, but also offer the potential for significant loss.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither Virtue Asset Management nor its affiliates, employees, or independent contractors are
registered broker-dealers and do not have an application to register pending.
B. Futures or Commodity Registration
Neither Virtue Asset Management nor its affiliates are registered as a commodity firm, futures
commission merchant, commodity pool operator or commodity trading advisor and do not have
an application to register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
As a fiduciary, Virtue Asset Management has certain legal obligations, including the obligation
to act in clients’ best interest. Virtue Asset Management maintains a Business Continuity and
Succession Plan and seeks to avoid a disruption of service to clients in the event of an
unforeseen loss of key personnel, due to disability or death. To that end, Virtue Asset
Management LLC has entered into a succession agreement with Kovitz Investment Group
Partners, LLC. Virtue Asset Management can provide additional information to any current or
prospective client upon request to Robert P. Finley, Managing Member at (847) 892-7145 or
rfinley@virtueassetmanagement.com.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
Virtue Asset Management does not recommend separate account managers or other
investment products in which it receives any form of referral or solicitor compensation from the
separate account manager or client.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, Virtue Asset Management has adopted policies and
procedures designed to detect and prevent insider trading. In addition, Virtue Asset
Management has adopted a Code of Ethics (the “Code”). Among other things, the Code includes
written procedures governing the conduct of Virtue Asset Management's advisory and access
persons. The Code also imposes certain reporting obligations on persons subject to the Code.
The Code and applicable securities transactions are monitored by the chief compliance officer of
Virtue Asset Management. Virtue Asset Management will send clients a copy of its Code of
Ethics upon written request.
Virtue Asset Management has policies and procedures in place to ensure that the interests of its
clients are given preference over those of Virtue Asset Management, its affiliates and its
employees. For example, there are policies in place to prevent the misappropriation of material
non-public information, and such other policies and procedures reasonably designed to comply
with federal and state securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
Virtue Asset Management does not engage in principal trading (i.e., the practice of selling stock
to advisory clients from a firm’s inventory or buying stocks from advisory clients into a firm’s
inventory). In addition, Virtue Asset Management does not recommend any securities to
advisory clients in which it has some proprietary or ownership interest.
C. Advisory Firm Purchase or Sale of Same Securities Recommended to
Clients and Conflicts of Interest
Virtue Asset Management, its affiliates, employees and their families, trusts, estates, charitable
organizations and retirement plans established by it may purchase or sell the same securities as
are purchased or sold for clients in accordance with its Code of Ethics policies and procedures.
The personal securities transactions by advisory representatives and employees may raise
potential conflicts of interest when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
Virtue Asset Management specifically prohibits. Virtue Asset Management has adopted policies
and procedures that are intended to address these conflicts of interest. These policies and
procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow Virtue Asset Management’s procedures
when purchasing or selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
Virtue Asset Management, its affiliates, employees and their families, trusts, estates, charitable
organizations, and retirement plans established by it may effect securities transactions for their
own accounts that differ from those recommended or effected for other Virtue Asset
Management clients. Virtue Asset Management will make a reasonable attempt to trade
securities in client accounts at or prior to trading the securities in its affiliate, corporate,
employee or employee-related accounts. Trades executed the same day will likely be subject to
an average pricing calculation. It is the policy of Virtue Asset Management to place the clients’
interests above those of Virtue Asset Management and its employees.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
The Custodian and Brokers We Use
Virtue Asset Management (“we/our”) does not maintain custody of your assets that we manage
(although we may be deemed to have custody of your assets if you give us authority to
withdraw assets from your account – see Item 15: Custody below). Your assets must be
maintained in an account at a “qualified custodian,” generally a broker-dealer or bank. We
request that our clients use Charles Schwab & Co., Inc. (“Schwab”), a FINRA-registered broker-
dealer, member SIPC, as the qualified custodian. We are independently owned and operated
and not affiliated with Schwab. Schwab will hold your assets in a brokerage account and buy and
sell securities when we instruct them to. While we request that you use Schwab as
custodian/broker, you will decide whether to do so and open your account with Schwab by
entering into an account agreement directly with them. We do not open the account for you. If
you do not wish to place your assets with Schwab, then we cannot manage your account. Even
though your account is maintained at Schwab, we can still use other brokers to execute trades
for your account.
How We Select Brokers/Custodians to Recommend
We seek to use a custodian/broker who will hold client assets and execute transactions on
terms that are overall most advantageous when compared with other available providers and
their services. We consider a wide range of factors, including these:
▪ Combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ Capability to execute, clear, and settle trades (buy and sell securities for your account)
▪ Capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
▪ Breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
▪ Availability of investment research and tools that assist us in making investment
decisions
▪ Quality of services
▪ Competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪ Reputation, financial strength, and stability of the provider
▪ Their prior service to us and our other clients
▪ Availability of other products and services that benefit us, as discussed below (see
“Products and Services Available to Us from Schwab”)
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 12: Brokerage Practices
Your Custody and Brokerage Costs
For our clients’ accounts it maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades
that it executes or that settle into your Schwab account. For some accounts, Schwab may
charge you a percentage of the dollar amount of assets in the account in lieu of commissions.
Schwab’s commission rates and asset-based fees applicable to our client accounts were
negotiated based on our commitment to maintain a certain minimum amount of our clients’
assets at Schwab. This commitment benefits you because the overall commission rates and
asset-based fees you pay are lower than they would be we had not made the commitment. In
addition to commissions or asset-based fees, Schwab charges you a flat dollar amount as a
“prime broker” or “trade away” fee for each trade that we have executed by a different broker-
dealer but where the securities bought or the funds from the securities sold are deposited
(settled) into your Schwab account. These fees are in addition to the commissions or other
compensation you pay the executing broker-dealer. Because of this, in order to minimize your
trading costs, we have Schwab execute most trades for your account.
Products and Services Available to Us from Schwab
Schwab Advisor ServicesTM (formerly Schwab Institutional) is Schwab’s business serving
independent investment advisory firms like us. They provide our clients and us with access to
its institutional brokerage – trading, custody, reporting, and related services – many of which
are not typically available to Schwab’s retail customers. Schwab also makes available various
support services. Some of those services help us manage or administer our clients’ accounts,
while others help us manage and grow our business. Here is a more detailed description of
Schwab’s support services:
Services that Benefit You. Schwab’s institutional brokerage services include access to a broad
range of investment products, execution of securities transactions, and custody of client
assets. The investment products available through Schwab include some to which we might
not otherwise have access or that would require significantly higher minimum initial
investment by our clients. Schwab’s services described in this paragraph generally benefit you
and your account.
Services That May Not Directly Benefit You. Schwab also makes available to us other products
and services that benefit us but may not directly benefit you or your account. These products
and services assist us in managing and administering our clients’ accounts. They include
investment research, both Schwab’s own and that of third parties. We may use this research to
service all or some substantial number of our clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
▪ Provide access to client account data (such as duplicate trade confirmations and account
statements)
▪ Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ Provide pricing and other market data
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 12: Brokerage Practices
▪ Facilitate payment of our fees from our clients’ accounts
▪ Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services may include
▪ Educational conferences and events
▪ Technology, compliance, legal, and business consulting
▪ Publications and conferences on practice management and business succession
▪ Access to employee benefits providers, human capital consultants, and insurance
providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of
these services or pay all or a part of a third party’s fees. Schwab may also provide us with other
benefits such as occasional business entertainment of our personnel.
Soft Dollar Arrangements
As a result of the firm’s recommendation to clients to custody assets with a specific custodian,
certain state regulators deem these services to be soft-dollar benefits. These benefits are in
the form of institutional trading and custody services, other products and services, and
additional compensation received from custodians.
Brokerage for Client Referrals
Virtue Asset Management does not engage in the practice of directing brokerage commissions
in exchange for the referral of advisory clients.
Directed Brokerage
Virtue Asset Management Recommendations
Virtue Asset Management typically recommends Schwab as custodian for clients’ funds and
securities and to execute securities transactions on its clients’ behalf.
Client-Directed Brokerage
Occasionally, clients may direct Virtue Asset Management to use a particular broker-dealer to
execute portfolio transactions for their account or request that certain types of securities not
be purchased for their account. Clients who designate the use of a particular broker-dealer
should be aware that they will lose any possible advantage Virtue Asset Management derives
from aggregating transactions. Such client trades are typically effected after the trades of
clients who have not directed the use of a particular broker-dealer. Virtue Asset Management
loses the ability to aggregate trades with other Virtue Asset Management advisory clients,
potentially subjecting the client to inferior trade execution prices as well as higher
commissions.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 12: Brokerage Practices
B. Aggregating Securities Transactions for Client Accounts
Best Execution
Virtue Asset Management, pursuant to the terms of its investment advisory agreement with
clients, has discretionary authority to determine which securities are to be bought and sold, and
the amount of such securities. Virtue Asset Management recognizes that the analysis of
execution quality involves a number of factors, both qualitative and quantitative. Virtue Asset
Management will follow a process in an attempt to ensure that it is seeking to obtain the most
favorable execution under the prevailing circumstances when placing client orders. These factors
include but are not limited to the following:
▪ The financial strength, reputation and stability of the broker
▪ The efficiency with which the transaction is effected
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance and settlement
▪ Block trading and positioning capabilities
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, Virtue Asset Management seeks to ensure that
clients receive best execution with respect to clients’ transactions by blocking client trades to
reduce commissions and transaction costs. To the best of Virtue Asset Management’s
knowledge, these custodians provide high-quality execution, and Virtue Asset Management’s
clients do not pay higher transaction costs in return for such execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, Virtue Asset Management believes that such commission
rates are competitive within the securities industry. Lower commissions or better execution may
be able to be achieved elsewhere.
Security Allocation
Since Virtue Asset Management may be managing accounts with similar investment objectives,
Virtue Asset Management may aggregate orders for securities for such accounts. In such event,
allocation of the securities so purchased or sold, as well as expenses incurred in the transaction,
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 12: Brokerage Practices
is made by Virtue Asset Management in the manner it considers to be the most equitable and
consistent with its fiduciary obligations to such accounts.
Virtue Asset Management’s allocation procedures seek to allocate investment opportunities
among clients in the fairest possible way, taking into account the clients’ best interests. Virtue
Asset Management will follow procedures to ensure that allocations do not involve a practice of
favoring or discriminating against any client or group of clients. Account performance is never a
factor in trade allocations.
Virtue Asset Management’s advice to certain clients and entities and the action of Virtue Asset
Management for those and other clients are frequently premised not only on the merits of a
particular investment, but also on the suitability of that investment for the particular client in
light of his or her applicable investment objective, guidelines and circumstances. Thus, any
action of Virtue Asset Management with respect to a particular investment may, for a particular
client, differ or be opposed to the recommendation, advice, or actions of Virtue Asset
Management to or on behalf of other clients.
Order Aggregation
Orders for the same security entered on behalf of more than one client will generally be
aggregated (i.e., blocked or bunched) subject to the aggregation being in the best interests of
all participating clients. Subsequent orders for the same security entered during the same
trading day may be aggregated with any previously unfilled orders. Subsequent orders may also
be aggregated with filled orders if the market price for the security has not materially changed
and the aggregation does not cause any unintended duration exposure. All clients participating
in each aggregated order will receive the average price and, subject to minimum ticket charges
and possible step outs, pay a pro rata portion of commissions.
To minimize performance dispersion, “strategy” trades should be aggregated and average
priced. However, when a trade is to be executed for an individual account and the trade is not in
the best interests of other accounts, then the trade will only be performed for that account. This
is true even if Virtue Asset Management believes that a larger size block trade would lead to
best overall price for the security being transacted.
Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
Virtue Asset Management acts in accordance with its duty to seek best price and execution and
will not continue any arrangements if Virtue Asset Management determines that such
arrangements are no longer in the best interest of its clients.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
Accounts are reviewed by Virtue Asset Management’s manager. The frequency of reviews is
determined based on the client’s investment objectives, but reviews are conducted no less
frequently than semi-annually. More frequent reviews may also be triggered by a change in the
client’s investment objectives, tax considerations, large deposits or withdrawals, large purchases
or sales, loss of confidence in the underlying investment, or changes in macro-economic climate.
B. Review of Client Accounts on Non-Periodic Basis
Virtue Asset Management may perform ad hoc reviews on an as-needed basis if there have
been material changes in the client’s investment objectives or risk tolerance, or a material
change in how Virtue Asset Management formulates investment advice.
C. Content of Client-Provided Reports and Frequency
The client’s independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian’s statement is the official record of the client’s securities
account and supersedes any statements or reports created on behalf of the client by Virtue
Asset Management.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
Virtue Asset Management receives an economic benefit from Schwab in the form of the support
products and services it makes available to us and other independent investment advisors that
have their clients maintain accounts at Schwab. These products and services, how they benefit
us, and the related conflicts of interest are described above in Item 12: Brokerage Practices. The
availability of Schwab’s products and services to us is not based on our giving particular
investment advice, such as buying particular securities for our clients.
B. Advisory Firm Payments for Client Referrals
Virtue Asset Management does not pay for client referrals.
Page 29
Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 15: Custody
Item 15: Custody
Virtue Asset Management is considered to have custody of client assets for purposes of the
Advisers Act for the following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to Virtue Asset Management with respect to
trading activity in their accounts by signing the appropriate custodian limited power of attorney
form. In those cases, Virtue Asset Management will exercise full discretion as to the nature and
type of securities to be purchased and sold, the amount of securities for such transactions, the
executing broker to be used, and the amount of commissions to be paid. Investment limitations
may be designated by the client as outlined in the investment advisory agreement.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
Virtue Asset Management does not take discretion with respect to voting proxies on behalf of
its clients. All proxy material will be forwarded to the client by the client’s custodian for the client’s
review and action. Clients may contact the firm with questions regarding proxies they have
received.
Except as required by applicable law, Virtue Asset Management will not be obligated to render
advice or take any action on behalf of clients with respect to assets presently or formerly held in
their accounts that become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. Virtue Asset Management has no obligation to determine if securities held by the client
are subject to a pending or resolved class action lawsuit. Virtue Asset Management also has no
duty to evaluate a client’s eligibility or to submit a claim to participate in the proceeds of a
securities class action settlement or verdict. Furthermore, Virtue Asset Management has no
obligation or responsibility to initiate litigation to recover damages on behalf of clients who may
have been injured as a result of actions, misconduct, or negligence by corporate management of
issuers whose securities are held by clients.
Where Virtue Asset Management receives written or electronic notice of a class action lawsuit,
settlement, or verdict affecting securities owned by a client, it will forward all notices, proof of
claim forms, and other materials to the client. Electronic mail is acceptable where appropriate
and where the client has authorized contact in this manner.
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Part 2A of Form ADV: Virtue Asset Management, LLC Brochure
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
Virtue Asset Management does not require the prepayment of fees of $500 or more, six months
or more in advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
There is nothing to report on this item.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report on this item.
Page 33
Part 2A of Form ADV: Virtue Asset Management, LLC Brochure