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Item 1 – Cover Page
Vita Planning Group, LLC
Form ADV Part 2A
Vita Planning Group, LLC
3313 NW Sierra Drive
Camas, WA 98607
https:// www.vita401k.com
(650) 567-9300
Branch Office:
1451 Grant Road, Suite 200
Mountain View, CA 94040
Updated: April 10, 2026
This Brochure provides information about the qualifications and business practices of Vita
Planning Group, LLC. If you have any questions about the contents of this Brochure, please
contact us at (650) 567-9300. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority.
Registration of an Investment Adviser does not imply any level of skill or training. The oral
and written communications of an Adviser provide you with information about which you
determine to hire or retain an Adviser.
Additional information about Vita Planning Group also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Vita Planning Group
Form ADV Part 2A
Item 2 - Material Changes
The material changes in this brochure from the last annual updating amendment on March
17, 2026, of Vita Planning Group LLC are described below. Material changes relate to Vita
Planning Group LLC’s policies, practices, or conflicts of interests.
• The Firm has updated their primary address. (Cover page)
In the future, this section of the Brochure will discuss only the specific material changes that
were made to the Brochure and will provide you with a summary of all material changes that
have occurred since the last filing of this Brochure. This section will also identify the date of
our last annual Brochure update.
We will ensure that you receive a summary of any material changes to this and subsequent
Brochures within 120 days of the close of our business’ fiscal year end which is December 31.
We will provide other ongoing disclosure information about material changes as they occur.
We will also provide you with information on how to obtain the complete brochure. Our
Brochure may be requested by contacting Karl E. Hansen, Managing Member, at (650) 567-
9300. Our Brochure is also available on our website at www.vita401k.com. Information about
Vita Planning Group is also available via the SEC’s website at www.adviserinfo.sec.gov. The
SEC’s website also provides information about any persons affiliated with Vita Planning
Group who are registered, or are required to be registered, as investment adviser
representatives of Vita Planning Group.
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Vita Planning Group
Form ADV Part 2A
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................. 1
Item 2 - Material Changes ................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................. 3
Item 4 – Advisory Business .................................................................................................................. 4
Item 5 – Fees and Compensation ....................................................................................................... 8
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................ 11
Item 7 – Types of Clients .................................................................................................................. 11
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss ...................................... 11
Item 9 - Disciplinary Information ..................................................................................................... 12
Item 10 – Other Financial Industry Activities and Affiliations ....................................................... 12
Item 11 – Code of Ethics ................................................................................................................... 13
Item 12 – Brokerage Practices ......................................................................................................... 15
Item 13 – Review of Accounts .......................................................................................................... 16
Item 14 – Client Referrals and Other Compensation .................................................................... 16
Item 15 – Custody ............................................................................................................................. 17
Item 16 – Investment Discretion ...................................................................................................... 17
Item 17 – Voting Client Securities ................................................................................................... 18
Item 18 – Financial Information ....................................................................................................... 18
Item 19 - Brochure Supplements .................................................................................................... 18
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Vita Planning Group
Form ADV Part 2A
Item 4 – Advisory Business
Vita Planning Group LLC (“Vita Planning Group”) is a Limited Liability Company located in
and organized under the laws of the State of Washington. The firm is principally owned by
Karl E. Hansen and Erik H. Hansen. Vita Planning Group LLC primarily offers its advisory
services under the name Vita Planning Group LLC (“Vita Planning Group”). Karl E. Hansen
and Erik H. Hansen are also principal owners of Vita Insurance Associates, Inc., which
operates in the Employee Benefits industry and shares some of its employees with Vita
Planning Group.
A. Retirement Plan Advisory and Consulting Services
The following is a description of the advisory services offered by Vita Planning Group:
Vita Planning Group provides advisory services to retirement plans subject to the Employee
Retirement Income Security Act of 1974 (“ERISA”), that are participant-directed defined
contribution plans, such as 401(k) plans and 403(b) plans covered under ERISA (“ERISA Plan
Clients”). Vita Planning Group may also provide services to Section 457 plans and 403(b)
plans not covered under ERISA (“non-ERISA Plan Clients”). Each ERISA Plan Client is required
to enter into an investment advisory or management agreement with Vita Planning Group
describing the services that Vita Planning Group will perform for the ERISA plan and its
participants. Vita Planning Group provides both ERISA fiduciary services and non-fiduciary
services to ERISA Plan Clients. Vita Planning Group enters into similar investment advisory or
management agreements with non-ERISA Plan Clients, except that the references to ERISA
rules described below do not apply in the case of services provided by Vita Planning Group
to non-ERISA Plan Clients.
ERISA Fiduciary Services
Vita Planning Group provides ERISA fiduciary services either as a discretionary investment
manager or a non-discretionary investment adviser. Vita Planning Group provides similar
fiduciary investment services to non-ERISA Plan Clients.
Investment Management Services
Vita Planning Group provides investment management services to Non-ERISA Plan Clients
and to ERISA Plan Clients on a discretionary basis as an investment manager under ERISA
Section 3(38) and in that capacity, Vita Planning Group’s investment decisions are made in its
sole discretion without the plan client’s prior approval. Each plan client who engages Vita
Planning Group to perform investment management services is required to enter into an
investment management agreement.
Vita Planning Group’s investment management services include developing and
implementing an investment policy statement; selecting from a broad range of investment
options consistent with ERISA Section 404(c); making decisions about the selection,
retention, removal and addition of investment options; providing periodic reporting of
investment performance and results; and if the ERISA Client has determined that the Plan
should have a qualified default investment alternative (a “QDIA”) for participants who fail to
make an investment election, selecting the investment(s) that will serve as a QDIA.
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Vita Planning Group
Form ADV Part 2A
Investment Advisory Services
Vita Planning Group also provides 3(21) qualified retirement plan consulting investment
advisory services on a nondiscretionary basis and in that capacity, the plan client retains, and
exercises, final decision-making authority and responsibility for the implementation (or
rejection) of Vita Planning Group’s recommendations or advice. Each plan client who
engages Vita Planning Group to perform nondiscretionary investment advisory services is
required to enter into an investment advisory agreement. Vita Planning Group’s
nondiscretionary investment advisory services include assisting the plan client in developing
and implementing an investment policy statement; assisting the ERISA Plan Client in selecting
from a broad range of investment options consistent with ERISA Section 404(c); assisting the
plan client in making decisions about the selection, retention, removal and addition of
investment options, meeting periodically to discuss Vita Planning Group’s investment
recommendations; and if the ERISA Client has determined that the Plan should have a QDIA
for participants who fail to make an investment election, assisting in the selection of the
investment(s) that will serve as a QDIA.
The investment options recommended by Vita Planning Group may include managed
portfolios developed by Vita Planning Group that use the plan’s investment options. If the
plan client decides to use a Vita Planning Group managed portfolio, then Vita Planning
Group has full discretionary authority over investment management of the assets invested in
the Vita Planning Group managed portfolios including, but not limited to, determination of
the asset class allocations and selection of the underlying investments for each portfolio,
adjustment of the asset class allocations, and the addition, removal, or modification of the
underlying investments. If Vita Planning Group managed portfolios are offered as plan
investment options, it will not result in additional compensation to Vita Planning Group.
Non-Fiduciary Services
Vita Planning Group may also provide non-fiduciary services to ERISA Plan Clients and Non-
ERISA Plan Clients or alternatively, may arrange for the plan’s other providers to offer these
services, as agreed upon between Vita Planning Group and the plan client. Vita Planning
Group’s non-fiduciary services to plan clients include assisting in group enrollment meetings,
educating plan participants about general investment principles and the investment
alternatives under the plan and educating the plan client as to its fiduciary responsibilities.
Vita Planning Group’s nonfiduciary services may also include assisting the plan client in
monitoring, selecting and supervising service vendors, performing benchmarking studies
and fee analysis, and assisting the ERISA Plan Client in obtaining information needed to
prepare the participant disclosures required under ERISA Regulations Section 2550.404a-5,
provided that Vita Planning Group is not responsible for verifying the accuracy and
completeness of the information provided.
For a more detailed description of Vita Planning Group’s fiduciary and non-fiduciary services,
the ERISA Plan Client and the non-ERISA Plan Client should refer to the investment advisory
agreement or investment management agreement, depending on the business/advisor type.
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Vita Planning Group
Form ADV Part 2A
General Information about Advisory Services
For each of the above disclosed advisory and management services, Vita Planning Group
does not limit its investment recommendations to any specific type of product or security.
Vita Planning Group considers the universe of investment options open to retirement plans. A
client’s individual needs and objectives are analyzed to determine appropriate investments
and products for the client. Since different types of investments typically involve different
types of risk, the firm conducts a risk analysis of the participant population, before
recommending a certain investment array. Vita Planning Group manages assets on either a
discretionary or non-discretionary basis, and the client is always free to place reasonable
restrictions on the types of investments the firm recommends for the client’s portfolio.
Vita Planning Group generally recommends an investment allocation consisting of mutual
funds, stable value funds, and collective trusts, but other options, including but not limited to
exchange traded funds, may be considered if appropriate for a client.
Vita Planning Group endeavors at all times to only recommend investments that it feels are
suitable for a given client, and the firm makes reasonable efforts to describe in detail any
conflicts of interest that may exist. Clients should be aware that all securities investments
involve risk, including the possible loss of all or part of an investment. Clients who elect to
invest in securities must be willing to bear this risk.
Adviser does not participate in any wrap fee programs.
As of December 31, 2025, we had a total of $1,468,830,707 in assets under advisement.
Summer Student Loan
Certain pre-qualified clients may receive sponsorship free of cost to the Summer Student
Loan services program. This program benefits the employees of nonprofit clients.
B. Active Asset Management - Tailored Asset Management Services
As part of the active asset management process, we will meet with you to discuss your
financial circumstances, investment goals and objectives, and to determine your risk
tolerance. We will ask you to provide statements summarizing current investments, income
and other earnings, recent tax returns, retirement plan information, other assets and
liabilities, wills and trusts, insurance policies, and other pertinent information.
Based on the information you share with us, we will analyze your situation and tailor a
portfolio with appropriate asset allocations and investment strategy(ies). Please note that
pursuant to the investment advisory agreement you are obligated to notify us promptly when
your financial situation, goals, objectives, or needs change. Our recommendations and
ongoing management are based upon your investment goals, objectives, and risk tolerance.
We will monitor the account, trade as necessary, and communicate regularly with you.
We will work with you on an ongoing basis to evaluate your asset allocation as well as
rebalance your portfolio to keep it in line with your goals as necessary. We will be reasonably
available to help you with questions about your account.
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Vita Planning Group
Form ADV Part 2A
You shall have the ability to impose reasonable restrictions on the management of your
account, including the ability to instruct us not to purchase certain mutual funds, stocks, or
other securities.
Under certain conditions, securities from outside accounts may be transferred into your
advisory account; however, we may recommend that you sell any security if we believe that it
is not suitable for the current recommended investment strategy. Additionally, trading may
be required to meet initial allocation targets, after substantial cash deposits that require
investment allocation, and/or after a request for a withdrawal that requires liquidation of a
position.
Periodically, your account may need to be rebalanced or reallocated in order to reestablish
the targeted percentages of your initial asset allocation. This rebalancing or reallocation will
occur as required or pursuant to the schedule we have determined together.
You will be responsible for all tax consequences resulting from the sale of any security,
rebalancing, or reallocation of the account. You are responsible for any taxable events in
these instances. We are not tax professionals and do not give tax advice. However, we will
work with your tax professionals to assist you with tax planning.
You will be notified of any purchases or sales through trade confirmations and statements
that are provided by the custodian. These statements list the total value of the account,
itemize all transaction activity, and list the types, amounts, and total value of securities held.
You will at all times maintain full and complete ownership rights to all assets held in your
account, including the right to withdraw securities or cash, proxy voting and receiving
transaction confirmations.
C. Financial Planning
We may provide individualized services to you such as comprehensive financial planning,
estate planning, business planning and educational planning. Fee based financial planning is
a comprehensive relationship which incorporates many different aspects of your financial
status into an overall plan that meets your goals and objectives. The financial planning
relationship consists of virtual or face-to-face meetings and ad hoc meetings with you and/or
your other advisors (attorneys, accountants, etc.) as necessary.
In performing financial planning services, we typically examine and analyze your overall
financial situation, which may include issues such as taxes, insurance needs, overall debt,
credit, business planning, retirement savings and reviewing your current investment
program. Our services may focus on all or only one of these areas depending upon the
scope of our engagement with you.
It is essential that you provide the information and documentation we request regarding your
income, investments, taxes, insurance, estate plan, etc. We will discuss your investment
objectives, needs and goals, however, you are obligated to inform us of any changes. We do
not verify any information obtained from you, your attorney, accountant, or other
professionals.
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Vita Planning Group
Form ADV Part 2A
If you engage us to perform these services, you will receive a written agreement detailing the
services, fees, terms, and conditions of the relationship. You will also receive this Brochure.
You may implement your financial plan through any financial organization of your choice.
We obtain information from a wide variety of publicly available sources. We do not have any
inside private information about any investments that are recommended. All
recommendations developed by us are based upon our professional judgment. We cannot
guarantee the results of any of our recommendations. Choosing which advice to follow is
your decision.
As of December 31, 2025, we had a total of $83,688,418 in discretionary assets under
management.
Item 5 – Fees and Compensation
Vita Planning Group has established the fee schedule outlined below for the advisory
services described in Part 3 above.
Vita Planning Group is a fiduciary under ERISA with respect to the investment management
and advisory services described in the investment management or advisory agreement
between Vita Planning Group and the ERISA Plan Client. As such, Vita Planning Group is
subject to specific duties and obligations under ERISA and the Internal Revenue Code that
include, among other things, restrictions concerning certain forms of compensation. To avoid
engaging in prohibited transactions, Vita Planning Group may only charge fees for
investment advice about products for which Vita Planning Group and/or its affiliates do not
receive any commission, 12b-1 fees, or other compensation or conversely, if such
compensation is received by Vita Planning Group and/or its affiliates, Vita Planning Group will
offset such amounts against Vita Planning Group’s stated fee. Where Vita Planning Group
offsets such compensation amounts against its stated fee, Vita Planning Group will disclose to
the ERISA Plan Client the amount of such compensation, the services rendered for such
compensation, the payer of such compensation and a description of the arrangement with
the payer in accordance with the requirements of ERISA Regulation Section 2550.408b-2(c).
A. Retirement Plan Advisory and Consulting Service Fees
The annual investment management fee or investment advisory fee for Vita Planning Group’s
ERISA Plan services and non-ERISA Plan Services is described in the investment advisory
agreement or investment management agreement with the client. Vita Planning Group’s
annual cost of services is described in the agreements with each client. The annual cost shall
be based upon a percentage (%) of included plan assets as reported by the plan custodian or
recordkeeper (generally ranging from 0.05% to 0.50% annually, and typically subject to an
$8,000 annual minimum), or on a flat fee basis not to exceed $100,000 per year, depending
on the size of the plan. In some cases, Vita Planning Group will allow a client to contract
services at an hourly rate, which shall not be less than $350 per hour. Vita Planning Group
reserves the right to negotiate these rates as deemed appropriate. Included plan assets are
the plan assets for which Vita Planning Group provides services as described in the
investment advisory or management agreement.
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Form ADV Part 2A
Except for the fee for the initial quarter under advisement or management, asset-based fees
are assessed in arrears based on either the market value of the assets on the last business day
of the fee period, or as an average daily balance during the fee period, as specified in the
investment advisory or management agreement. The initial fee is the amount pro-rated for
the number of days remaining in the initial fee period from the effective date of the
Agreement.
As agreed to under the investment management or advisory agreement between Vita
Planning Group and the client, the client may authorize the plan custodian to automatically
deduct the fee from the plan or the plan sponsor of the plan client may choose to pay the fee,
in which case fees are due and payable within 30 days of the invoice date.
Either Vita Planning Group or the plan client can terminate the investment management or
advisory agreement at any time, without penalty, by sending the other party 30 days prior
written notice. Both parties remain responsible for obligations arising under any transactions
initiated before the agreement was terminated. Vita Planning Group is entitled to a fee,
prorated for the number of days in the fee period prior to the effective date of termination,
based on the market value of the included assets on the effective date of termination or on
the average daily balance of the fee period, as specified in the investment advisory
agreement or investment management agreement, as the case may be.
The Client has the right to terminate the advisory agreement without penalty within five (5)
business days after entering into the agreement.
B. Active Asset Management Fees -Tailored Asset Management Services
Vita Planning Group does not impose a minimum account balance for the opening of an
account with the Adviser. The cost charged is based upon the amount of money invested.
Multiple accounts of immediately-related family members, at the same mailing address, may
be considered one consolidated account for billing purposes. Costs may also be negotiated
on an individual basis.
Costs are charged quarterly and in arrears. Payments are due on the last day of each quarter
and will be assessed immediately thereafter based on the quarter end balance of the
account(s) under management. The Adviser will not prorate for deposits and withdrawals in
the account during the billing period. Costs will be calculated as follows:
Cost of Services - Non-Tiered Fee Schedule
Assets Under Management (AUM)
Fee
Up to $500,000
0.90%
$500,001 to $1,000,000
0.80%
$1,000,001 to $2,500,000
0.60%
$2,500,001 to $5,000,000
0.50%
$5,000,001 to $10,000,000
0.40%
$10,000,001 to $20,000,000
0.30%
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Form ADV Part 2A
$20,000,001 and over billed at
0.25%
Example Fee Calculation
AUM x % 4 = Total fee
$7,000,000 x 0.40% 4 = $7,000 per quarter
The costs shown above are annual costs and may be negotiable based upon certain
circumstances. No increase in the annual cost shall be effective without prior written
notification. Vita Planning Group believes the advisory cost is reasonable considering the
costs charged by other investment advisers offering similar services/programs.
A flat fee may also be negotiated if it does not exceed the fee schedule above. If so
negotiated, it will be indicated above. Our costs will not be based upon a share of capital
gains or capital appreciation of the funds or any portion of your funds.
In addition to the Adviser’s annual investment management cost, the Client shall also incur
transaction and administrative costs relative to all mutual fund purchases which include
charges imposed at the mutual fund level (i.e., advisory costs and other fund expenses, if
applicable). The Client acknowledges that trading costs will be assessed to the Client
according to the agreements made with the Custodian(s) and other third parties as
applicable.
The Client acknowledges and agrees that the Adviser may charge for certain additional
Assets managed for the Client by the Adviser, but not held by the Custodian (i.e., variable
annuities, mutual funds, 401(k), and variable life).
No portion of the Adviser compensation shall be based on capital gains or capital
appreciation of the Assets. Vita Planning Group does not charge performance-based fees.
C. Financial Planning and Fees
An estimate for total hours will be determined at the start of the advisory relationship. Vita
Planning Group may also provide you with a personalized comprehensive financial planning,
estate planning, business planning and educational planning for an hourly rate of $175-$375,
which may be negotiable depending upon the nature and complexity of the client's
circumstances. All costs are billed after services are rendered. Investment plans will be
presented to you within 90 days of the contract date, provided that all information needed to
prepare the investment plan has been promptly provided to us. We do not accept
prepayment of more than $500 in fees per client, six months or more in advance. The
financial planning agreement will terminate once you receive the final plan.
The Financial Planning Agreement will show the fee you will pay.
In addition to the fees charged by Vita Planning Group, clients will incur brokerage and other
transaction costs. Please refer to Item 12: Brokerage Practices, for further information on such
brokerage and other transaction costs. Clients will also typically incur additional charges
related to the safekeeping and custody of client assets, mutual fund and other product-
specific expenses, and wire or cash transfer fees. These additional charges are separate and
apart from the fees charged by Vita Planning Group.
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Vita Planning Group
Form ADV Part 2A
Item 6 – Performance-Based Fees and Side-By-Side Management
Vita Planning Group does not charge any performance-based fees (fees based on a share of
capital gains or capital appreciation of the assets of a client).
Item 7 – Types of Clients
Vita Planning Group provides investment advisory and investment management services to
retirement plans subject to ERISA that are participant-directed defined contribution plans,
such as 401(k) plans and 403(b) plans covered by ERISA, as well as 403(b) plans that are not
covered by ERISA and 457 plans (each, a “Plan”). In addition, Vita Planning Group provides
investment advisory and investment management services to individuals.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
In most instances, the method of security analysis, sources of information and investment
strategy chosen for a client will be dictated by the client’s individual needs and objectives.
Vita Planning Group takes a comprehensive approach to evaluate an overall Plan strategy
that meets a client’s needs and objectives, using multiple sources of information. Note that
Vita Planning Group typically does not recommend frequent and short-term trading
strategies for its clients.
Upon the determination of plan strategy, Vita Planning Group will then proceed with the
recommendation and/or selection of specific investments to fulfill the Plan offerings.
Research and analysis of the investments it recommends will be conducted using publicly
available information. For mutual funds/ETF’s, Vita Planning Group will evaluate the
experience and track record of investment managers to determine whether a manager has
demonstrated the ability to manage assets under varying economic situations. Vita Planning
Group also evaluates the underlying investments in a mutual fund or exchange traded fund,
to determine whether the manager invests in a manner that is consistent with the fund’s
investment objective. A risk associated with this type of analysis is that past performance is
not a guarantee of future results. While a manager may have demonstrated a certain level of
success in past economic times, he or she may not be able to replicate that success in future
markets. In addition, just because a manager may have invested in a certain manner in past
years, such manager may deviate from his/her strategy in future years. To mitigate this risk,
Vita Planning Group attempts to select investments from companies with proven track
records that have demonstrated a consistent level of performance and success. Vita Planning
Group also relies on an assumption that the rating agencies it uses to evaluate investments
provide accurate and unbiased analysis.
Vita Planning Group uses investment management strategies that it feels best meets its
clients’ needs and objectives. Such strategies typically include asset allocation and
diversification. While this strategy typically meets the needs and objectives of our clients,
long-term investment strategies may include the risk of not taking advantage of short-term
gains that could be profitable to a client. In addition, all securities investments involve risk,
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Form ADV Part 2A
and clients may lose all or part of their investment. Clients who elect to invest in securities
must be willing to bear this risk. For this reason, Vita Planning Group takes care to determine
appropriate risk tolerance for its clients. Investment recommendations are made with this risk
tolerance in mind. Vita Planning Group recommends use of both long-term (investments held
for more than one year) and short-term (investments held for less than one year) strategies.
Investing in mutual funds does not guarantee a return on investment, and shareholders of a
mutual fund may lose the principal that they’ve invested into a particular mutual fund. Mutual
funds invest in underlying securities that comprise the mutual fund, and as such clients are
exposed to the risks arising from such underlying securities. Mutual funds charge internal
expenses to their shareholders (which can include management fees, administration fees,
shareholder servicing fees, sales loads, redemption fees, and other fund fees and expenses,
e.g.), and such internal expenses subtract from its potential for market appreciation. Shares of
mutual funds may only be traded at their stated net asset value (“NAV”), calculated at the end
of each day upon the market’s close.
Investing in ETFs bears similar risks and incurs similar costs to investing mutual funds as
described above. However, shares of an ETF may be traded like stocks on the open market
and are not redeemable at an NAV. As such, the value of an ETF may fluctuate throughout the
day and investors will be subject to the cost associated with the bid-ask spread, which is the
difference between the price a buyer is willing to pay (bid) for an ETF and the price a seller is
willing to offer (ask). Clients are encouraged to carefully read the prospectus of any mutual
fund or ETF to be purchased for investment to obtain a full understanding of its respective
risks and costs.
Item 9 - Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal
or disciplinary events that would be material to your evaluation of Vita Planning Group or the
integrity of Vita Planning Group’s management. Vita Planning Group has no reportable
information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
Vita Planning Group LLC is principally owned by Karl E. Hansen and Erik H. Hansen. Vita
Planning Group is also affiliated through common ownership with Vita Insurance Associates,
Inc., an employee benefits brokerage firm that offers services to many mutual clients, and
who also employs the staff of Vita Planning Group LLC. All members of both entities are
salaried professionals, and none are paid a commission or bonus for any individual sale of
any product. Both organizations strive to offer unbiased services and recommendations that
are devoid of any level of conflict of interest.
Certain Vita Planning Group IARs are also licensed to sell various insurance products, which is
part of their job description and compensated for by their ongoing salaries. There is no
potential for additional insurance compensation, thus we eliminate any possible conflict of
interest. Vita Planning Group IARs retain the ability to make insurance product
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recommendations when they feel it is in the client’s best interest, based on the specific needs
and objectives of the client. In their salaried position, the potential for additional
compensation is not a criterion on which these recommendations are based.
Karl E. Hansen, a Managing Member and Chief Compliance Officer for Vita Planning Group,
is a licensed insurance agent with various companies. The sale of these products accounts
for approximately 40 hours per month of this time.
Neither Vita Planning Group nor its management persons are registered as a broker-dealer
or registered as a representative of a broker-dealer, nor does it have any pending application
to register. In addition, neither Vita Planning Group nor its management persons are affiliated
with any broker-dealer.
Vita Planning Group and its management persons are not registering as a commodity pool
operator, futures commission merchant, or commodity trading advisor.
Item 11 – Code of Ethics
Pledge of Ethics
Vita Planning Group has adopted a Code of Ethics to promote the principles of honesty and
integrity in its business practices, and to maintain Vita Planning Group’s reputation as a firm
that operates with the highest level of professionalism. Vita Planning Group recognizes its
fiduciary responsibilities to its clients, and its duty and pledge to place clients’ interests first
and foremost. In connection with this duty, all employees of Vita Planning Group are subject
to the firm’s Code of Ethics and are required to acknowledge their understanding of its terms.
Conflicts of Interest
Vita Planning Group and its employees are required at all times, to comply with applicable
federal laws and regulations, including ERISA, and federal and state securities laws and
regulations. All employees have a duty to comply with and cooperate with any investigation
or inquiry conducted or authorized by Vita Planning Group. All employees of Vita Planning
Group are required to avoid any circumstances that might adversely affect or appear to affect
the firm’s duty of loyalty to its clients. Conflicts of interest must always be avoided, or in cases
where such conflicts cannot be avoided, full disclosure must be given to clients. Employees
are prohibited from favoring one client over another client. Employees are also prohibited
from using any knowledge about client transactions to personally benefit or profit.
Personal Securities of Employees
Employees of Vita Planning Group are required to report to the Compliance Officer personal
trading activity on a quarterly basis. All access persons of Vita Planning Group, including
officers, directors, and partners must report personal holdings to the Chief Compliance
Officer on an annual basis. Newly employed access persons are required to report personal
holdings upon employment and on an annual basis thereafter. Employees and their
immediate family members are prohibited from participating in any initial public offering
without prior approval from Vita Planning Group. Additionally, employees and their
immediate family members must receive prior approval from Vita Planning Group before
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participating in any private placement offering. For all other personal securities transactions,
except for transactions in direct obligations of the US Government, shares of investment
company or variable insurance products, bank certificates of deposit, shares of unit
investment trusts or money market funds, employees may not knowingly execute a personal
transaction for which a client has a pending transaction and must report all transactions as
part of the quarterly reporting process.
Gifts
A conflict of interest would exist when the personal interests of employees interfere with their
responsibilities to the firm and its clients. Therefore, employees are prohibited from
accepting inappropriate gifts, favors, or other things of material value that could influence
their decision-making. Similarly, employees are prohibited from offering gifts, favors or other
things of value that could be viewed as overly generous or aimed at influencing the decision
making of a client or potential client.
Review and Enforcement
Vita Planning Group will review its Code of Ethics on an annual basis and will update it when
the need exists. Any employee that violates the firm’s Code of Ethics will be subject to
reprimand and the situation will be reviewed by the Chief Compliance Officer of Vita
Planning Group. Any subsequent violation of the firm’s Code of Ethics could result in the
employee’s termination. Clients who wish to receive a copy of the firm’s Code of Ethics may
request it by submitting a written request to the firm.
Investments
Neither Vita Planning Group nor any of its related persons recommends to clients, or buys or
sells for client accounts, securities in which Vita Planning Group or any of its related persons
has a material financial interest.
From time to time, Vita Planning Group or its related persons will invest in the same securities
(or related securities such as warrants, options or futures) that Vita Planning Group or a
related person recommends to clients. This has the potential to create a conflict of interest
because it affords Vita Planning Group or its related persons the opportunity to profit from
the investment recommendations made to clients. Vita Planning Group’s policies and
procedures and code of ethics address this potential conflict of interest by prohibiting such
trading by Vita Planning Group or its related persons if it would be to the detriment of any
client and by monitoring for compliance through the reporting and review of personal
securities transactions. In all instances Vita Planning Group will act in the best interests of its
clients.
From time to time, Vita Planning Group or its related persons will buy or sell securities for
client accounts at or about the same time that Vita Planning Group or a related person buys
or sells the same securities for its own (or the related person’s own) account. This has the
potential to create a conflict of interest because it affords Vita Planning Group or its related
persons the opportunity to trade either before or after the trade is made in client accounts,
and profit as a result. Vita Planning Group’s policies and procedures and code of ethics
address this potential conflict of interest by prohibiting such trading by Vita Planning Group
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or its related persons if it would be to the detriment of any client and by monitoring for
compliance through the reporting and review of personal securities transactions. In all
instances Vita Planning Group will act in the best interests of its clients.
Item 12 – Brokerage Practices
A. Retirement Plan Advisory and Consulting Services
We do not direct a custodian to utilize a specific executing broker for plan account trades.
The plan sponsor may request their custodian to engage a particular broker to execute some
or all transactions. If you choose to select your own broker-dealer or custodian and direct us
to use them, you may pay higher or lower fees than what is available through our
relationships. Generally, we will not negotiate lower rates below the rates established by the
executing broker-dealer or custodian for this type of directed brokerage account, unless we
believe that such rate is unfair or unreasonable for the size and type of transaction. In all
instances, we will seek best execution for you.
The firm does not have any formal or informal soft-dollar arrangements or receive any soft-
dollar benefits.
B. Active Asset Management - Tailored Asset Management Services Accounts
Soft Dollars
We do not receive any soft dollars from broker-dealers, custodians, or third-party money
managers.
Best Execution
We have an obligation to seek best execution for you. In seeking best execution, the
determinative factor is not the lowest possible commission cost but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-
dealer’s services, including the value of research provided, execution capability, commission
rates, reputation, and responsiveness. Therefore, we will seek competitive commission rates,
but we may not obtain the lowest possible commission rates for account transactions.
Brokerage for Client Referrals
In selecting and/or recommending broker-dealers, we do not take into consideration
whether or not we will receive client referrals from the broker-dealer or third-party.
Directed Brokerage
We do not permit directed brokerage. We will require you to use the custodian of our
choosing as the custodial firm.
Trading
Transactions for each client account generally will be affected independently unless we
decide to purchase or sell the same securities for several clients at approximately the same
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time. We may (but are not obligated to) combine or “batch” such Orders to obtain best
execution, to negotiate more favorable commission rates or to allocate equitably among our
clients’ differences in prices and commission or other transaction costs. Under this
procedure, transactions will be price-averaged and allocated among our clients in proportion
to the purchase and sale orders placed for each client account on any given day.
Item 13 – Review of Accounts
Vita Planning Group’s IARs monitor market conditions as well as significant developments
related to the general economy. On a quarterly basis, Vita Planning Group will receive plan
scoring to monitor investment selections. Clients will also receive normal and customary
brokerage or custodial statements from the custodians at which their assets are held. These
brokerage or custodial statements are typically generated monthly whenever there is activity
in the account or at least quarterly.
For accounts that under our Tailored Asset Management Service, accounts reviews are
conducted at least annually or as agreed to by us. Reviews will be conducted by our
Investment Advisory Representatives. You may request more frequent reviews and may set
thresholds for triggering events that would cause a review to take place. Generally, we will
monitor changes and shifts in the economy, changes to the management and structure of a
mutual fund or company in which client assets are invested, and market shifts and
corrections. You will be provided with account summary statements reflecting the
transactions occurring in the account [and account performance] on at least a quarterly basis.
These statements will be written or electronic depending upon what you selected when you
opened the account. You will be provided with paper confirmations for each securities
transaction executed in the account by the custodian. You are obligated to notify us of any
discrepancies between the statements provided by Vita Planning Group and the custodian(s)
or any concerns you have about the account(s).
Item 14 – Client Referrals and Other Compensation
In some cases, Vita Planning Group will recommend that clients use certain companies for
retirement plan services. Vita Planning Group makes these recommendations simply as a
convenience to clients and clients are free to choose whether or not to use recommended
firms for retirement plan administration. While Vita Planning Group is not compensated for
such referrals, Vita Planning Group may receive economic benefit by also receiving referrals
from recommended plan administrators or recordkeepers. No compensation is given to Vita
Planning Group for such referrals.
In addition, Vita Planning Group does not compensate a plan administrator or recordkeepers
for client referrals. Vita Planning Group retains the discretion to compensate other persons or
entities for client referrals, pursuant to a solicitor’s agreement and in accordance with the
solicitor’s rule.
Vita Planning Group may host or attend mutual fund company or other company educational
programs, events, or conferences where expenses are paid for (in part or in whole) by mutual
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funds or other third parties whose products and services Vita Planning Group utilizes in
providing advisory services. This represents a conflict of interest in that Vita Planning Group
has an incentive to use and promote the products and service of these third parties. To
address this conflict, Vita Planning Group will always act in the best interest of its clients
consistent with its fiduciary duty as an investment adviser.
Additionally, we may receive referrals from Vita Insurance Associates, Inc, our affiliated
insurance agency. All members of both entities are salaried professionals, and none are paid
additional compensation for any referral.
Item 15 – Custody
For Plan clients, Vita Planning Group does not deduct fees or otherwise have custody of any
Plan funds or assets. Rather, the Plan sponsor may authorize the Plan custodian to
automatically deduct Vita Planning Group’s fees from the Plan. Clients receive normal and
customary custodial account statements at least quarterly, which detail the amount of
advisory fees debited from an account. Clients are strongly encouraged to review all
statements carefully. Clients, not account custodians, are responsible for verifying the
accuracy of all fees.
For accounts under our Tailored Asset Management Service, we do not have physical
custody of any accounts or assets. However, we may be deemed to have custody of your
account(s) if we have the ability to deduct your advisory fees from the custodian. We require
Charles Schwab & Co., Inc. ("Schwab") as the custodian and/or broker-dealer for all your
accounts. You should receive at least quarterly statements from the broker-dealer or
custodian that holds and maintains your investment assets. We urge you to carefully review
such statements.
We do not debit the client fees directly from your advisory account. We send information to
your custodian to debit your fees and to pay them to us. You authorized the custodian to pay
us directly at the onset of the relationship.
Item 16 – Investment Discretion
Our recommendations regarding our 3(21)-qualified retirement plan consulting services are
made on a non-discretionary basis. The plan sponsor retains decision-making authority over
the plan. When recommending securities, we observe the investment policies, limitations,
and restriction set by the plan and plan sponsor.
Vita Planning Group provides discretionary investment management services under ERISA
Section 3(38), as described in Item 4. This authority includes the responsibility to select the
investment fund options available under the ERISA Plan. In addition, in providing non-
discretionary investment advisory services to Plan clients, the investment options
recommended by Vita Planning Group may include managed portfolios developed by Vita
Planning Group that use the Plan’s investment options. If the Plan client selects those
managed portfolios, Vita Planning Group has full discretionary authority over investment
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management of the Plan assets invested in the Vita Planning Group managed portfolios
including, but not limited to, determination of the asset class allocations and selection of the
underlying investments for each portfolio, adjustment of the asset class allocations, and the
addition, removal, or modification of the underlying investments. If Vita Planning Group
managed portfolios are selected by the Plan client as Plan investment options, it will not
result in additional compensation to Vita Planning Group.
For accounts under our Tailored Asset Management Service, we manage assets on a
discretionary basis. If you provide discretion authority, which will be evidenced via the
written, discretionary agreement between the client and the Adviser, we will have the
authority to determine the following without your consent:
• Securities to be bought or sold for your account
• Amount of securities to be bought or sold for your account
In all cases this discretion is exercised in a manner consistent with your stated investment
objectives for your account and in accordance with any restrictions placed on the account(s).
When active asset management services are provided on a discretionary basis the client will
enter into a separate custodial agreement with the custodian. The custodian agreement will
include a limited power of attorney to trade in the client’s account(s) which authorizes the
custodian to take instructions from us regarding all investment decisions for your account.
Item 17 – Voting Client Securities
Vita Planning Group does not have any authority to and does not vote proxies on behalf of
clients. Clients retain the responsibility for receiving proxy materials and voting proxies for
any and all securities maintained in client portfolios.
Item 18 – Financial Information
Vita Planning Group does not require or solicit prepayment of more than $1,200 in advisory
fees more than six months in advance of services rendered. Vita Planning Group is therefore
not required to include a financial statement or balance sheet with this brochure. Vita
Planning Group does not have any financial condition that is reasonably likely to impair its
ability to meet contractual commitments to clients. Vita Planning Group has not been the
subject of any bankruptcy.
Item 19 - Brochure Supplements
The following documents supplement this Form ADV Part 2A. They are available and will be
provided to you.
Form ADV Part 2B
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Form ADV Part 2A
This document provides supplementation information for each Investment Advisor
Representatives that works with Vita Planning Group. You will be provided with the ADV Part
2B for the specific representatives that provide advisory services to your account.
Form ADV Part 3 (Customer Relationship Summary)
This document provides a short two-page overview of Vita Planning Group, including the
services provided, fees and costs, our legal obligations to you, our potential conflicts of
interest, any disciplinary history, and resources for additional information.
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