View Document Text
VAM Group, Inc. d/b/a
Voisard Asset Management Group
99 Monroe Ave, NW, Suite 504
Grand Rapids, Michigan 49503
Telephone: 616-988-5778
Facsimile: 616-988-5694
www.voisardgroup.com
January 29, 2026
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Voisard Asset
Management Group. If you have any questions about the contents of this brochure, please contact us
at 616-988-5778. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Voisard Asset Management Group is available on the SEC's website at
www.adviserinfo.sec.gov.
Voisard Asset Management Group is a registered investment adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does not imply a certain
level of skill or training.
1
Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment dated February 4, 2025, we have no material changes to
report.
2
Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Additional Information
Page 1
Page 2
Page 3
Page 4
Page 7
Page 9
Page 9
Page 10
Page 13
Page 13
Page 14
Page 15
Page 18
Page 19
Page 19
Page 20
Page 21
Page 21
Page 22
3
Item 4 Advisory Business
Voisard Asset Management Group (also referred to as "Advisor") is a Securities and Exchange
Commission ("SEC") registered investment advisor with its principal place of business located in
Michigan. Our firm began conducting business in 2002 and focuses on providing personalized
investment management, financial planning and general consultation services.
Voisard Asset Management Group offers a complimentary interview for a prospective client to review
the services of the Advisor and for the Advisor to gather basic information about the client's needs,
goals, and objectives. Investment Advisory services are only initiated after the client and the Advisor
have executed a client agreement.
The firm's principal shareholder is Douglas E. Voisard, President, whose ownership position is greater
than 25% of the outstanding shares.
Voisard Asset Management Group offers the following advisory services to our clients:
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous investment advice based on the individual needs of the client. Through
personal discussions, goals and objectives are established based on a client's particular
circumstances. We develop an approach to managing client assets based on these circumstances.
During our data-gathering process, we determine the client's individual objectives, time horizons, risk
tolerance, and liquidity needs. As appropriate, we also review and discuss a client's prior investment
history, as well as family composition and background.
We manage these advisory accounts on a discretionary or non-discretionary basis. Account
supervision is guided by the client's stated objectives (i.e., maximum capital appreciation, growth,
income, or growth and income), as well as tax, risk and liquidity considerations.
Discretionary management will allow us to determine the specific securities, and the amount of
securities, to be purchased or sold for your accounts, based upon pre-determined objectives, without
your approval prior to each transaction. Non-discretionary management means that the Advisor will
not implement transactions without your direction or you will retain sole responsibility to implement
recommendations in whole or in part.
Once the client's portfolio has been established, we review the portfolio regularly and if necessary,
rebalance the portfolio based on the client's individual needs, portfolio composition or market
conditions. Clients may impose reasonable restrictions on investing in certain securities, types of
securities, or industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer, custodian or insurance company and will generally include advice regarding the following types
of securities:
• Variable annuities
• Mutual fund shares
• Certificates of deposit
• Municipal securities
• Variable life insurance
• Foreign issuers
• Warrants
• Exchange-listed securities
• Securities traded over-the-counter
• United States governmental securities
• Commercial paper
• Corporate debt securities (other than commercial paper)
• Options contracts on securities
• Options contracts on commodities
4
• Other
• Interests in partnerships investing in real estate
• Interests in partnerships investing in oil and gas interests
Because some types of investments involve additional degrees of risk, they will only be implemented
or recommended when consistent with the client's stated investment objectives, tolerance for risk,
liquidity and suitability.
Clients utilizing this service may receive complimentary financial planning services. This service is
generally provided to clients with significant assets under the Advisor's management. Clients are under
no obligation to utilize any services that may be offered. There is no fee reduction available for clients
who choose not to utilize the complimentary advisory services.
ADVISORY SERVICES TO RETIREMENT PLANS AND PARTICIPANTS
We offer various levels of advisory and consulting services to employee benefit Plans ("Plan") and to
the participants of such plans ("Participants"). The services are designed to assist plan sponsors in
meeting their management and fiduciary obligations to Participants under the Employee Retirement
Income Security Act ("ERISA"). Pursuant to regulations issued by the U.S. Department of Labor, we
are required to provide the Plan's responsible plan fiduciary (the person who has the authority to
engage us as an investment adviser to the Plan) with a written statement of the services we provide to
the Plan, the compensation we receive for providing those services, and our status as a fiduciary.
The services we provide to your Plan are specifically described in a separate 408(b)(2) written
disclosure document that we will provide to you prior to signing an advisory agreement. Such services
may include 3(38) discretionary portfolio management services, 3(21) non-discretionary advice,
individual participant advice and participant education. Our compensation for these services is
described below, at Item 5, in the advisory agreement and in the 408(b)(2) written disclosure
document.
Additional ERISA Disclosures: Voisard Asset Management Group is deemed to be a fiduciary to
advisory clients that are employee benefit plans pursuant to the Employee Retirement Income and
Security Act ("ERISA"). As such, our firm is subject to specific duties and obligations under ERISA and
the Internal Revenue Code that include among other things, restrictions concerning certain forms of
compensation. To avoid engaging in prohibited transactions, Voisard Asset Management Group may
only charge fees for investment advice about products for which our firm and/or our related persons do
not receive any commissions or 12b-1 fees, or only when such fees are used to offset Voisard Asset
Management Group's advisory fees.
Status - In providing services to the Plan and investment advice to Participants, our status is that of
an investment adviser registered under the Investment Advisers Act of 1940 and we are not subject to
any disqualifications under Section 411 of ERISA.
FINANCIAL PLANNING
Voisard Asset Management Group can provide financial planning services. Financial planning is a
comprehensive evaluation of a client's current and future financial state by using currently known
variables to predict future cash flows, asset values and withdrawal plans. Through the financial
planning process, all questions, information and analysis are considered as they impact and are
impacted by the entire financial and life situation of the client. These services may or may not be on-
going in nature and may be provided as a stand-alone product or as a complimentary service to the
Individual Portfolio Management services listed above.
5
In general, the financial plan can address any or all of the following areas:
• Personal Information: Review of family records, budgeting, personal liability, estate information
and financial goals.
• Tax and Cash Flow Information: Review of the client's income tax and spending expectations
for past, current and future years; then illustrate the impact of various investments on the
client's current income tax and future tax liability.
• Investments: Review of investment alternatives and their effect on the client's portfolio.
• Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-
term care, liability, home and automobile.
• Retirement: Review of current strategies and investment plans to help the client achieve his or
her retirement goals.
• Death & Disability: Review of the client's cash needs at death, income needs of surviving
dependents, estate planning and disability income.
• Estate: Assistance to the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, estate taxes, powers of attorney and health care powers of
attorney documentation.
We gather required information through in-depth personal interviews. Information gathered includes
the client's current financial status, tax status, future goals, returns objectives and attitudes towards
risk. We carefully review documents supplied by the client, and then provide feedback and
recommendations. Should the client choose to implement the recommendations, we suggest the client
work closely with his/her attorney, accountant, insurance agent, and/or stockbroker. Implementation of
financial plan recommendations is entirely at the client's discretion.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
Clients can also receive investment and financial advice on a more focused basis. This may include
advice on only an isolated area(s) of concern such as estate planning, retirement planning, or any
other specific topic.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
6
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
AMOUNT OF MANAGED ASSETS
As of December 31, 2025, we provide continuous management services for $577,092,766in client
assets on a discretionary basis, and $12,282,528in client assets on a non-discretionary basis.
Item 5 Fees and Compensation
INDIVIDUAL PORTFOLIO MANAGEMENT FEES
The annualized fee for individual Portfolio Management services will be charged as a percentage of
assets under management according to the following schedule:
Assets Under Management
First $1 million in assets
Second $1 million in assets
Assets over $2 million
Annual Fee
1.00%
0.75%
0.60%
A minimum of $250,000 of assets under management is required for this service. The account size
may be negotiable under certain circumstances. Voisard Asset Management Group may group certain
related client accounts for the purposes of achieving the minimum account size.
Individual Portfolio Management fees are payable quarterly and in arrears (i.e., after services are
rendered). Fees are computed on a basis of the fair market value of the portfolio under management,
as determined by the custodian, on the last day of the relevant calendar quarter. Where services are
initiated at any time other than the beginning of a calendar quarter, advisory fees will be prorated.
Fees can be deducted directly from a client account or invoiced to the client.
Limited Negotiability of Advisory Fees: Although Voisard Asset Management Group has established
the fee schedule referenced above, we retain the discretion to negotiate alternative fee structures on a
client-by-client basis. Client facts, circumstances and needs will be considered in determining the fee
schedule. These include the complexity of the client's situation, assets to be placed under
management, anticipated future additional assets, related accounts, portfolio style, account
composition and required reporting among other factors. The specific annual fee schedule will be
identified in the contract between Voisard Asset Management Group and each client.
Voisard Asset Management Group may group certain related client accounts for the purposes of
determining the annualized fee. Discounts, not generally available to our advisory clients, may be
offered to family members of associated persons of our firm.
FEES FOR ADVISORY SERVICES TO RETIREMENT PLANS AND PARTICIPANTS
The annual fee for our services ranges between 0.25% to 1.00% of the value of the assets in the Plan.
Additionally, the Advisor reserves the right to charge a flat fee to the employer to cover other agreed
upon fees for services.
7
The fees are paid quarterly and in arrears (i.e., after services are rendered). Fees are computed based
on the fair market value of the assets under management, as determined by the custodian, on the last
day of the relevant calendar quarter. Where services are initiated at any time other than the beginning
of a calendar quarter the fees will be prorated. Fees will be deducted directly from Participants'
accounts.
The advisory fees for our services provided to retirement plans and their participants may be
negotiated on a case-by-case basis at the Plan level based on the size of the Plan, number of
participants, and types of services requested by the Plan sponsor. We do not reasonably expect to
receive any other compensation, direct or indirect, for the services we provide to
the Plan or Participants, unless the plan sponsor directs us to deduct our fee from the plan or directs
the plan record-keeper to issue payment for our fee out of the plan. If we receive any other
compensation for such services, we will (i) offset the compensation against our stated fees, and (ii) we
will promptly disclose the amount of such compensation, the services rendered for such compensation
and the payer of such compensation to you.
FINANCIAL PLANNING FEES
In the event that a client desires services outside the scope of the Advisor's Individual Portfolio
Management services and in excess of the complimentary financial planning services, Voisard Asset
Management Group is available to provide additional services (consultation, financial planning or
research services) at the Advisor's consultation rate determined on a case by case basis. Clients are
advised when additional services are billable and are not initiated without the prior consent of the
client.
Although the length of time it will take to provide a financial plan will depend on each client's personal
situation, we will provide an estimate of total hours at the start of the advisory relationship. The client
will be billed quarterly in arrears (i.e., after services are rendered) based on actual hours accrued and
at the conclusion of services for any residual fees incurred.
Voisard Asset Management Group retains the discretion to negotiate alternative fees on a client-by-
client basis. Client facts, circumstances, complexity and needs will be considered in determining the
alternative hourly fee schedule. The specific fee schedule will be identified in an agreement between
the advisor and the client.
Voisard Asset Management Group reserves the discretion to reduce or waive the hourly fee if a
financial planning client chooses to engage the Advisor for our Individual Portfolio Management
services.
GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by
either party, for any reason upon receipt of a 30 day written notice. Upon termination of any account or
relationship, any accrued but unpaid fees will be invoiced to the client for payment of services.
Mutual Fund Fees: All fees paid to Voisard Asset Management Group for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds and/or
Exchange Traded Funds ("ETF's"). These fees and expenses are described in each fund's prospectus.
These fees will generally include a management fee, other fund expenses, and a possible distribution
fee. A client could invest in a mutual fund directly, without our services. In that case, the client would
not receive the services provided by our firm which are designed, among other things, to assist the
client in determining which mutual fund or funds are most appropriate to each client's financial
condition and objectives. Accordingly, the client should review both the fees charged by the funds and
our fees to fully understand the total amount being paid and to fully evaluate the advisory services
being provided.
8
Wrap Fee Programs and Separately Managed Account Fees: While our firm does not offer wrap
fee programs, for our clients that are participating in existing separately managed account programs or
wrap fee programs, they should be aware that they may be charged various program fees in addition
to the advisory fee charged by our firm. Such fees may include the investment advisory fees of the
independent Advisors, which may be charged as part of a wrap fee arrangement. In a wrap fee
arrangement, clients pay a single fee for advisory, brokerage and custodial services. Client's portfolio
transactions may be executed without a commission charge in a wrap fee arrangement. In evaluating
such an arrangement, the client should also consider that, depending upon the level of the wrap fee
charged by the broker-dealer, the amount of portfolio activity in the client's account, and other factors,
the wrap fee may or may not exceed the aggregate cost of such services if they were to be provided
separately. We will review with clients any separate account program fees that may be charged to
clients.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the
fees and expenses charged by custodians and imposed by broker dealers, including, but not limited to,
any transaction charges imposed by a broker dealer with which an independent investment manager
effects transactions for the client's account(s). Voisard Asset Management Group does not receive any
portion of transaction charges imposed by a broker dealer or custodian.
Grandfathering of Minimum Account Requirements and Legacy Accounts: Over time, the
practices and policies of Voisard Asset Management Group have changed to meet the changing needs
of the firm. Pre-existing advisory clients may have been subject to different account minimums or the
clients circumstances may have changed whereas current minimum account balances are not being
met. These account relationships are maintained at the discretion of Voisard Asset Management
Group and may not be subject to the same minimum balances requirements in effect at the present
time.
Advisory Fees in General: Voisard Asset Management Group only receives fees from clients for
investment advisory services and has determined that its advisory fees are competitive. Clients should
note that similar advisory services may be available from other registered investment advisers for
similar or lower fees.
Periodicals and Newsletters: The receipt of firm newsletters and other periodicals are free of charge
to clients and prospective clients.
Item 6 Performance-Based Fees and Side-By-Side Management
Voisard Asset Management Group does not charge performance based fees that are tied to capital
gains or capital appreciation of the client assets under management. Our fees are calculated as
described in the Fees and Compensation section above, and are not charged on the basis of a share
of capital gains upon, or capital appreciation of, the funds in your advisory account.
Item 7 Types of Clients
Voisard Asset Management Group provides advisory services to the following types of clients:
• High net worth individuals
• Individuals (other than high net worth individuals)
• Pension and profit sharing plans(other than plan participants)
• Trusts, estates or charitable organizations
• Corporations or other businesses not listed above
9
As previously disclosed in Item 5, Voisard Asset Management Group has established certain initial
minimum account requirements, based on the nature of the service(s) being provided. For a more
detailed understanding of those requirements, please review the disclosures provided for each
applicable service.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
Voisard Asset Management Group does not utilize any one specific method of analysis, but a
combination of strategies and styles to assist us in the decision making process. This approach allows
our firm to combine many data points of information into a broad based, multi-faceted approach to any
strategy or investment under consideration. These methods of advice that assist us in the
management of client assets are as follows:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the financial
condition and management of the company itself) to determine if the company is underpriced
(indicating it may be a good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk,
as the price of a security can move up or down along with the overall market regardless of the
economic and financial factors considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the present in an
attempt to recognize recurring patterns of investor behavior and potentially predict future price
movement. This may include the review of charts of market and security activity (sometimes referred to
as charting) in an attempt to identify when the market is moving up or down and to predict how long the
trend may last and when that trend may reverse. We may also review the movements of a particular
stock (sometimes referred to as cyclical analysis) against the overall market in an attempt to predict
the price movement of the security.
Technical analysis does not consider the underlying financial condition of a company or other
economic and industry conditions. This presents a risk in that a poorly-managed or financially unsound
company may underperform regardless of current or past market movements.
Quantitative Analysis. We use mathematical models in an attempt to obtain more accurate
measurements of a company's quantifiable data, such as the value of a share price or earnings per
share, and predict changes to that data.
A risk in using quantitative analysis is that the models used may be based on assumptions that prove
to be incorrect.
Qualitative Analysis. We subjectively evaluate non-quantifiable factors such as quality of
management, labor relations, and strength of research and development factors not readily subject to
measurement, and predict changes to share price based on that data.
A risk in using qualitative analysis is that our subjective judgment may prove to be incorrect.
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client's investment goals and risk
tolerance.
10
A risk of an asset allocation approach is that the client may not participate in sharp price increases in a
particular security, industry or market sector. Another risk is that the ratio of securities, fixed income,
and cash will change over time due to stock and market movements and, if not corrected, will no
longer be appropriate for the client's goals.
Mutual Fund and/or Exchange Traded Fund ("ETF") Analysis. We look at the experience and track
record of the manager of the mutual fund or ETF in an attempt to determine if that manager has
demonstrated an ability to successfully invest over a period of time and in different economic
conditions. We also look at the underlying assets in a mutual fund or ETF in an attempt to determine if
there is significant overlap in the underlying investments held in another fund(s) in the client's portfolio.
We also monitor the mutual funds or ETF's in an attempt to determine if they are continuing to follow
their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance
does not guarantee future results. A manager who has been successful may not be able to replicate
that success in the future. In addition, as we do not control the underlying investments in a fund or
ETF, managers of different funds held by the client may purchase the same security, increasing the
risk to the client if that security were to fall in value. There is also a risk that a manager may deviate
from the stated investment mandate or strategy of the fund or ETF, which could make the holding(s)
less suitable for the client's portfolio.
Third-Party Money Manager Analysis. For our clients that currently have third-party money
managers, we examine the experience, expertise, investment philosophies, and past performance of
independent third-party investment managers in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic conditions. We
monitor the manager's underlying holdings, strategies, concentrations and leverage as part of our
overall periodic risk assessment.
A risk of investing with a third-party manager who has been successful in the past is that he/she may
not be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a third-party manager's portfolio, there is also a risk that a manager may deviate from
the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our
clients. Moreover, as we do not control the manager's daily business and compliance operations, we
may be unaware of the lack of internal controls necessary to prevent business, regulatory or
reputational deficiencies.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities,
and other publicly-available sources of information about these securities, are providing accurate and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that
our analysis may be compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such strategy(ies) are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's account
for a year or longer. Typically we employ this strategy when:
• we believe the securities to be currently undervalued, and/or
• we want exposure to a particular asset class over time, regardless of the current projection for
11
this asset class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantages of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling
them within a relatively short time (typically a year or less). We do this in an attempt to take advantage
of conditions that we believe will soon result in a price swing in the securities we purchase.
A risk in a short-term purchase strategy is that the anticipated conditions that may create a positive
price swing may not materialize. Moreover, if our predictions are incorrect, a security may decline
sharply in value before we make the decision to sell.
Short sales. We borrow shares of a stock for your portfolio from someone who owns the stock on a
promise to replace the shares in the future at a certain price. Those borrowed shares are then sold. In
the future, we buy the same stock and return the borrowed shares back to the original owner. We
engage in short selling based on our determination that the stock will go down in price after we have
borrowed the shares. If we are correct and the stock price has gone down since the shares were
purchased from the original owner, the client account realizes the profit.
A risk in a short sale strategy is that the underlying security will go up in value and the investment will
lose money.
Margin transactions. We will purchase stocks for your portfolio with money borrowed from your
brokerage account. This allows you to purchase more stock than you would be able to with your
available cash, and allows us to purchase stock without selling other holdings.
A risk in a margin transaction is that the value of the underlying securities will go down in value and
additional funds will need to be added to the portfolio (a margin call). Additionally, the investor is
required to pay interest on the borrowed funds which can reduce or eliminate the potential profit
earned on the underlying security.
Options. We may use options as an investment strategy if you are approved by the custodian to utilize
such a strategy. An option is a contract that gives the buyer the right, but not the obligation, to buy or
sell an asset (such as a share of stock) at a specific price on or before a certain date. An option, just
like a stock or bond, is a security. An option is also a derivative, because it derives its value from
another underlying asset.
The two types of options are calls and puts:
• A call gives us the right to buy an asset at a certain price within a specific period of time. We
may buy a call if we have determined that the stock will increase before the option expires.
• A put gives us the holder the right to sell an asset at a certain price within a specific period of
time. We may buy a put if we have determined that the price of the stock will fall before the
option expires.
We may use options to speculate on the possibility of a sharp price swing. We may also use options to
"hedge" a purchase of the underlying security; in other words, we will use an option purchase to limit
the potential upside and downside of a security we have purchased for your portfolio.
We may use "covered calls", in which we sell an option on a security you own. In this strategy, you
receive a premium for making the option available, and the person purchasing the option has the right
to buy the security from you at an agreed-upon price.
12
We may use a "spreading strategy", in which we purchase two or more option contracts (for example, a
call option that you buy and a call option that you sell) for the same underlying security. This effectively
puts you on both sides of the market, but with the ability to vary price, time and other factors. The risk
is that if the option expires "out of the money", the entire cost of the option will be lost. In the case of a
"spreading strategy", the loss may be minimized or offset to a degree by the counter option. We do not
use uncovered calls (selling an option for which you do not own) which carries potentially unlimited
risk.
Risk of Loss. Securities investments are not guaranteed and you may lose money on your
investments. If you choose to follow high-risk strategies, you may incur significant losses, up to all of
the assets you have invested in this manner. We strongly recommend that our clients diversify their
investments and not commit all of their assets to high risk investment strategies. We ask that you work
with us to help us understand your tolerance for risk.
Recommendation of Particular Types of Securities. While we offer advice on many types of
securities, we primarily recommend mutual funds (including no-load funds). However, we may
recommend other types of investments as appropriate for you since each client has different needs
and different tolerance for risk.
Mutual Funds are professionally managed collective investment systems that pool money from many
investors and invest in stocks, bonds, short-term money market instruments, other mutual funds, other
securities or any combination thereof. The fund will have a manager that trades the fund's investments
in accordance with the fund's investment objective. While mutual funds generally provide
diversification, risks can be significantly increased if the fund is concentrated in a particular sector of
the market, primarily invests in small cap or speculative companies, uses leverage (i.e., borrows
money) to a significant degree, or concentrates in a particular type of security (i.e., equities) rather than
balancing the fund with different types of securities. The returns on mutual funds can be reduced by
the costs to manage the funds. Also, while some mutual funds are "no load" and charge no fee to buy
into, or sell out of, other types of mutual funds do charge such fees which can also reduce returns.
Mutual funds can also be "closed end" or "open end". So-called "open end" mutual funds continue to
allow in new investors indefinitely whereas "closed end" funds have a fixed number of shares to sell
which can limit their availability to new investors.
Item 9 Disciplinary Information
Voisard Asset Management Group is required to disclose any legal or disciplinary events that are
material to a client's or prospective client's evaluation of our advisory business or the integrity of our
management.
Neither our firm nor our management has any reportable disciplinary information to disclose.
Item 10 Other Financial Industry Activities and Affiliations
Voisard Asset Management Group does not typically work in conjunction with other financial industry
companies or affiliations such as the types of entities listed below. (There is one exception discussed
below the list.)
1. broker-dealer, municipal securities dealer, or government securities dealer or broker .
2. investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund).
13
3. other investment adviser or financial planner.
4. futures commission merchant, commodity pool operator, or commodity trading advisor.
5. banking or thrift institution.
6. accountant or accounting firm.
7. lawyer or law firm.
8. insurance company or agency.
9. pension consultant.
10. real estate broker or dealer.
11. sponsor or syndicator of limited partnerships.
Voisard Asset Management Group will at times work with a Third Party Money Manager to manage a
portion of a client’s portfolio. Our firm will only utilize a third party after we have conducted thorough
due diligence on the manager, assessed their strategies, and reviewed them for any potential conflicts
of interest as well as disclosed to the client the use of the Third Party Money Manager and any fees and
investment approaches. Voisard Asset Management Group then monitors their performance
continuously and maintains proper recordkeeping requirements.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Voisard Asset Management Group has adopted a Code of Ethics which sets forth high ethical
standards of business conduct that we require of our employees. This includes compliance with
applicable federal and state securities laws.
Our firm owes a duty of loyalty, fairness and good faith towards our clients and has an obligation to
adhere not only to the specific provisions of the Code of Ethics, but to the general principles that guide
the Code.
Our Code of Ethics provides for oversight, enforcement and record keeping provisions of firm
personnel and includes policies and procedures regarding the following, among other, firm practices:
• A review of quarterly securities transactions from supervised persons of the firm to monitor
securities purchase and sale activities of firm personnel.
• A review of annual securities holdings reports from supervised persons of the firm to monitor
holdings of investment assets.
• The policy requires the prior approval of any acquisition of securities in a limited offering (e.g.,
private placement) or an initial public offering.
• The Code of Ethics includes the firm's policy prohibiting the use of material non-public
information (inside information). While we do not believe that we have any particular access to
non-public information, all employees are reminded that such information may not be used in a
personal or professional capacity.
• The policy prohibits individuals associated with our firm from engaging in principal transactions.
• The policy prohibits individuals associated with our firm from engaging in cross agency
transactions.
• The Code of Ethics encourages individuals associated with our firm to always place the interest
of clients first, prohibits them from acting in any fraudulent or deceptive manner, to maintain
client information confidential and to not accept gifts of more than nominal value from any
person or entity without the approval of the Chief Compliance Officer.
• All employees acknowledge receipt of a copy of the Code of Ethics on an annual basis.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and
interests of our employees will not interfere with (i) making decisions in the best interest of advisory
clients and (ii) implementing such decisions while, at the same time, allowing employees to invest for
14
their own accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal accounts
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security (ies) which may also be recommended
to a client. These potential conflicts of interest are managed through the Code of Ethics policy and
addressed by monitoring quarterly transaction reports and annual holdings reports.
As these situations represent actual or potential conflicts of interest to our clients, it is the opinion of
the Advisor that these transactions pose little risk to the pricing that a client may receive as the
securities that are generally purchased by firm employees are in highly liquid, publicly traded securities
or in mutual fund or ETF securities.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may
request a copy by sending an email to dvoisard@voisardgroup.com, or by calling us at 616-988-5778.
Item 12 Brokerage Practices
Voisard Asset Management Group does not maintain custody of assets that we manage. These assets
must be maintained at a "qualified custodian," which is generally a bank or a broker-dealer.
Schwab Advisor Services
Our firm routinely recommends that clients establish brokerage accounts with Schwab Advisor
Services, a division of Charles Schwab & Co., Inc. ("Schwab"), a FINRA registered broker-dealer,
member SIPC, to maintain custody of clients' assets and to effect trades for their accounts. Although
we recommend that clients establish accounts at Schwab, it is the client's decision to custody assets
with Schwab. Schwab will hold client assets in a brokerage account and buy and sell securities when
we instruct them to do so.
In the event a prospective client desires a brokerage/custody account relationship with a provider other
than Schwab, the Advisor will evaluate the viability of the arrangement and provide feedback to the
prospective client on the ability to work under such an agreement.
We seek to recommend a custodian/broker who will hold your assets and execute transactions on
terms that are, overall, most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, among others:
• Combination of transaction execution and asset custody services (generally without a separate
fee for custody);
• Capability to execute, clear, and settle trades (buy and sell securities for your account) in an
accurate and expedient manner;
• Breadth of available investment products that include, among others, stocks, bonds, mutual
funds and exchange traded funds;
• Availability of investment research and tools that assist us in making investment decisions;
• Quality of services;
• Competitiveness of the price of those services and the willingness to negotiate prices. These
prices include commission rates, margin interest rates and transaction charges among others;
• Capability to facilitate transfers and payments to and from accounts in the form of wire
transfers, ACH transfers, check requests and bill payments when necessary;
• Reputation, financial strength and stability;
• Prior service to us and our other clients;
• Availability of other products and services that benefit both our firm and our clients as discussed
below.
15
The decision to recommend Schwab is based upon the above referenced factors. While it is possible
clients may pay higher commission or transaction fees through Schwab, Voisard Asset Management
Group believes that Schwab offers a good overall value to Voisard Asset Management Group and its
clients and is consistent with our duty to seek "best execution" of your trades. Best execution means
the most favorable terms for a transaction based on all relevant factors, including those listed above.
For client accounts maintained in its custody, Schwab does not charge separately for custody services
but is compensated by account holders through commissions and other transaction-related or asset-
based fees for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab provides Voisard Asset Management Group with access to its institutional trading and custody
services, which are typically not available to Schwab retail investors. These services generally are
available to independent investment advisers on an unsolicited basis, at no charge to them, so long as
a total of at least $10 million of the Advisor's clients' assets are maintained in accounts at Schwab.
These services are not contingent upon our firm committing to Schwab any specific amount of
business (assets in custody or trading commissions). Schwab's brokerage services include the
execution of securities transactions, custody, research, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
Schwab also makes available to our firm other products and services that benefit Voisard Asset
Management Group but may not directly benefit our clients' accounts. Many of these products and
services may be used to service all or some substantial number of our client accounts, including
accounts not maintained at Schwab.
Services that May Not Directly Benefit You
Schwab's products and services that assist us in managing and administering our clients' accounts
include software and other technology that, among other items,
• provide us access to client account data such as trade confirmations and account statements;
• facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• provide research, pricing and other market data;
• facilitate payment of our fees from clients' accounts; and
• assist with back-office functions, record keeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services may include:
• compliance, technology, legal and business consulting resources;
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of services rendered
to Voisard Asset Management Group. Schwab may discount or waive fees it would otherwise charge
for some of these services or pay all or a part of the fees of a third-party providing these services to our
firm. Schwab may also provide other benefits such as educational events or occasional business
entertainment of our advisory personnel.
In evaluating whether to recommend that clients custody their assets at Schwab, we may take into
account the availability of some of the foregoing products and services and other arrangements as part
of the total mix of factors we consider and not solely on the nature, cost or quality of custody and
brokerage services provided by Schwab, which may create a potential conflict of interest.
16
Research and Other Soft Dollar Benefits
Voisard Asset Management Group does not have any arrangements, verbal or written, to participate in
any "soft dollar" programs. As noted above, the Adviser participates in the Schwab investment Adviser
program and maintains the position that any benefit received from Schwab does not impair the
Adviser's independence.
Even though your account is maintained at Schwab, we can still use other brokers to execute trades
for your account as described below.
Directed Brokerage
Clients may specifically request, in writing, their desire to utilize their own, preferred financial services
firm and direct Voisard Asset Management Group to conduct trades through this preferred firm
("Directed Brokerage"). In such cases, the client is responsible for ensuring that Voisard Asset
Management Group has the authority to receive all account information in a timely manner. Further,
the client understands that the Advisor may be unable to achieve the most favorable terms in
executing client transactions. The practice of directed brokerage may result in higher transaction costs
for the client due to limitations that may be placed on the Advisor by the client's preferred service
provider.
Brokerage for Client Referrals
Voisard Asset Management Group is independently owned and operated and not affiliated with
Schwab. The firm does not receive client referrals from Schwab or any other broker dealer, which
eliminates a potential conflict of interest in selecting a broker and custodian.
Block Trades
Due to the individualized nature of services, Voisard Asset Management Group generally does not
aggregate (or bunch) trades together when executing transactions as we view each client situation as
independent of each other. The Advisor considers the impact of capital gains and losses, account
diversification, sector allocation, client distribution needs, and client preferences in our account review
process. As a result, certain client trades may be executed before others, which may result in a
different price. Clients may not receive the volume discounts available to Advisors who aggregate
client trades. This independent analysis and non aggregation of trades does not impact our ability to
achieve our duty of best execution on behalf of a client.
When the Advisor does bunch trades, the Advisor will determine, prior to the trade, which clients will
participate and which will not. This action eliminates the potential for cherry picking or favoring one
client over another. All client accounts participating in the aggregated order shall be treated fair and
equitable, with each account receiving the prorated number of shares for their account at the average
cost and price of the transaction. Periodically, these trades are internally reviewed for consistency and
adherence to the policy. Our employee accounts can be included in the pro-rata allocation as well and
will not have priority or preference over client accounts.
Mutual Fund Share Classes
Mutual funds are sold with different share classes, which carry different cost structures. Each available
share class is described in the mutual fund's prospectus. When we purchase, or recommend the
purchase of, mutual funds for a client, we select the share class that is deemed to be in the client's
best interest, taking into consideration cost, tax implications, and other factors. When the fund is
available for purchase at net asset value, we will purchase, or recommend the purchase of, the fund at
net asset value. We also review the mutual funds held in accounts that come under our management
to determine whether a more beneficial share class is available, considering cost, tax implications, and
the impact of contingent deferred sales charges.
17
Item 13 Review of Accounts
INDIVIDUAL PORTFOLIO MANAGEMENT
Individual assets within client accounts are monitored on a continuous and regular basis. Individual
client accounts are reviewed on a quarterly basis, or more often if necessary, based on the context of
each client's stated investment objectives and guidelines, material changes in the client's individual
circumstances, or the market, political or economic environment. These reviews can consist of
completing the quarterly performance report and reviewing the account information prior to
distribution.
Voisard Asset Management Group requests that clients meet with the Advisor at least annually to
ensure the investment plans and strategies continue to be aligned with clients' individual needs, time
horizons and risk tolerance. Meetings can be initiated by the Advisor or the client. However, clients are
obligated to immediately inform the Advisor of any changes (real or potential) in their financial condition
in order to provide the Advisor an opportunity to review the matter in the event there may need to be
an update in the investment plan or strategy.
These accounts are reviewed by your assigned financial advisor with our firm. In addition to the
monthly account statements and confirmations of transactions that clients receive from their broker-
dealer or custodian, Voisard Asset Management Group provides a written quarterly report summarizing
account performance, balances and holdings.
SELECTION and MONITORING of THIRD-PARTY MONEY MANAGERS
As a general practice, Voisard Asset Management Group does not utilize third party money managers.
In situations where one is used, we will review and monitor the account activity, as well as the structure
and composition of these accounts.
Client's that utilize a third party money manager should refer to the independent registered investment
adviser's firm brochure (or other disclosure document used in lieu of the brochure) for information
regarding the nature and frequency of reviews provided by that independent registered investment
adviser.
Third party money manager accounts are reviewed on a quarterly basis, or more often if necessary,
based on the context of each client's stated investment objectives and guidelines, material changes in
the client's individual circumstances, or the market, political or economic environment. These reviews
can consist of completing the quarterly performance report and reviewing the account information prior
to distribution.
The client may also receive additional correspondence or reports from the third party money manager.
These clients should refer to the independent registered investment adviser's firm brochure (or other
disclosure document used in lieu of the brochure) for information regarding the nature and frequency of
reports provided by that independent registered investment adviser.
These accounts are reviewed by your assigned financial advisor.
In addition to the monthly account statements and confirmations of transactions that clients receive
from their broker-dealer or custodian, Voisard Asset Management Group provides a written quarterly
report summarizing account performance, balances and holdings.
ADVISORY SERVICES TO RETIREMENT PLANS AND PARTICIPANTS
Reviews and reports will be predicated based on the specific services provided and will be agreed
upon between Voisard Asset Management Group and the client in writing.
18
FINANCIAL PLANNING SERVICES
Financial planning services are not continuous in nature. Once a financial plan is completed, no
additional formal reviews will be conducted unless called for in the terms and conditions of the specific
engagement.
After the completion of a financial plan and the delivery of plan documents, no additional reports will be
provided unless agreed upon in the terms and conditions of the specific engagement.
Item 14 Client Referrals and Other Compensation
Referral Arrangements
Voisard Asset Management Group may retain third parties to act as solicitors/promoters for Voisard
Asset Management Group’s investment management services. Compensation with respect to the
foregoing will be fully disclosed to each client to the extent required by applicable law. Voisard Asset
Management Group will ensure each solicitor/promoter is properly exempt or registered in all
appropriate jurisdictions. All such referral activities will be conducted in accordance with the Advisers
Act, where applicable.
Voisard Asset Management Group does not accept or allow our related persons to accept any form of
compensation, including cash, sales awards, or other prizes, from a client or non-client in conjunction
with the advisory services we provide to our clients.
Voisard Asset Management Group does receive economic benefits from Schwab in the form of the
support products and services it makes available to us and other independent advisors whose clients
maintain their accounts at Schwab. These products and services, how they benefit us, and the related
conflicts of interest are described above (see Item 12 - Brokerage Practices). The availability of
Schwab's products and services is not based on us giving particular investment advice, such as
buying particular securities for our clients.
Item 15 Custody
Direct Debiting of Fees
As previously disclosed (see Item 5 - "Fees and Compensation"), Voisard Asset Management Group
can directly debit advisory fees from client accounts. As paying agent for our firm, clients' independent
custodian will directly debit their account(s) for the payment of the firm's advisory fees. This ability to
deduct advisory fees from clients' accounts is considered to be an exercise of limited custody.
However, our firm does not have physical custody of any of clients' funds and/or securities. Clients'
funds and securities will be held with a bank, broker-dealer, or other independent, qualified custodian.
As part of the billing process, the client's custodian is advised of the amount of the fee to be deducted
from that client's account. On at least a quarterly basis, the custodian is required to directly send to the
client a statement showing all transactions within the account during the reporting period. The delivery
of this information will be sent to the email or postal mailing address you provide the custodian.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for
clients to carefully review their custodial statements to verify the accuracy of the fee calculation, as well
as the accuracy of account transactions and asset holdings. Clients should contact Voisard Asset
Management Group directly if they believe that there may be an error on their statement.
19
Wire Transfer and/or Standing Letter of Authorization
Our firm, or persons associated with our firm, may effect wire transfers from client accounts to one or
more third parties designated, in writing, by the client without obtaining written client consent for each
separate, individual transaction, as long as the client has provided us with written authorization to do
so. Such written authorization is known as a Standing Letter of Authorization. An adviser with authority
to conduct such third party wire transfers has access to the client's assets, and therefore has custody
of the client's assets in any related accounts.
However, we do not have to obtain a surprise annual audit, as we otherwise would be required to by
reason of having custody, as long as we meet the following criteria:
1. You provide a written, signed instruction to the qualified custodian that includes the third party's
name and address or account number at a custodian;
2. You authorize us in writing to direct transfers to the third party either on a specified schedule or
from time to time;
3. Your qualified custodian verifies your authorization (e.g., signature review) and provides a
transfer of funds notice to you promptly after each transfer;
4. You can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located at the
same address as us; and
7. Your qualified custodian sends you, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria.
Item 16 Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place
trades in their account without contacting them for prior approval.
Our discretionary authority includes the ability to do the following without contacting the client:
• Determine the security to buy or sell; and/or
• Determine the amount of the security to buy or sell
Clients give us discretionary authority when they sign a discretionary agreement with our firm and
execute a power of attorney document with the custodian. Clients may limit this authority by giving us
written instructions with reasonable restrictions. Clients may also change/amend such limitations by
once again providing us with written instructions.
Voisard Asset Management has the ability to manage accounts on a non-discretionary basis, but does
not generally manage these types of accounts.
20
Item 17 Voting Client Securities
Voisard Asset Management Group has a fiduciary obligation to monitor and vote corporate action
requests (via proxy) for clients who have given the Advisor the authority to vote. The Advisor takes
this responsibility seriously and has implemented policies and procedures to ensure that reasonable
measures are taken to vote proxies in a manner consistent with the best interests of our clients.
We generally handle the voting of client proxies for all discretionary account relationships by utilizing a
third-party administrator. However, the client always has the right to vote proxies on their own. A client
can exercise this right by instructing us in writing. If the client retains proxy voting power, Voisard Asset
Management Group will direct the custodian to deliver proxy voting materials directly to the client.
Voisard Asset Management Group will not take any responsibility for the voting action or non-voting
action of the client. If the client maintains a non-discretionary or courtesy account relationship, Voisard
Asset Management Group will not handle the proxy voting on behalf of the client and proxy materials
will be sent directly to the client.
In order to assist the Advisor in the management of proxy voting, the Advisor also utilizes the third
party administrator to monitor and manage the voting process. This process includes the collection and
organization of proxy material, evaluation of current proposals under consideration, maintenance of a
record of the proxy votes cast and management of the voting process. The third party provider will also
maintain records for the regulatory requisite period of time should it be warranted.
By utilizing a third party administrator and independent consultant for proxy recommendations, Voisard
Asset Management has reduced the potential for conflicts of interest. The independent consultant
votes proxies in a manner consistent with how a typical investment management firm would vote.
Voisard Asset Management Group always retains access to all proxy voting materials and information,
as well as the ability to override the decisions of the third party provider.
Clients may obtain a complete copy of our proxy voting policies and procedures by contacting us in a
written request. Clients may also request, in writing, information about the actual voting record for
securities that are relevant to their account relationship. If requested, Voisard Asset Management
Group will provide this information within a reasonable period of time.
Voisard Asset Management Group will neither advise nor act on behalf of the client in legal
proceedings involving companies whose securities are held in the client's account(s), including, but not
limited to, the filing of "Proofs of Claim" forms in class action settlements. If desired, clients may
request our firm to provide duplicate statements and confirmations that will assist them in the
completion of requested documents.
Item 18 Financial Information
Voisard Asset Management Group has no financial circumstances to report that are reasonably likely
to impair our ability to meet our contractual commitments.
Under no circumstances does Voisard Asset Management Group require or solicit payment of fees in
excess of $1,200 per client more than six months in advance of services rendered. Therefore, we are
not required to include a balance sheet of the firm's most recent fiscal year end.
Voisard Asset Management Group has not been the subject of a bankruptcy petition at any time during
the past ten years.
21
Item 19 Additional Information
Your Privacy
Voisard Asset Management Group views protecting your private information as a top priority. Pursuant
to applicable privacy requirements, we have instituted policies and procedures to ensure that we keep
your personal information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact our main office at the telephone number on the cover page of this brochure if you
have any questions regarding this policy.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
If a profit results from the correcting trade, the gain will remain in your account unless the same error
involved other client account(s) that should have received the gain, you are not permitted to keep the
gain, or you do not want the profit (e.g., due to tax reasons). If the profit does not remain in your
account, Schwab will donate the amount of any profit $100 and over to charity. If a loss occurs greater
than $100, we will pay for the loss. Schwab will keep the loss or profit (if you do not keep the profit) if it
is under $100 to minimize and offset its administrative time and expense. Generally, if related trade
errors result in profit and losses in your account, they may be netted.
IRA Rollover Considerations
Voisard Asset Management Group was founded on the principle of the fiduciary standard. This
approach is based on the practice of putting client interests above firm interests and always doing what
is in the client's best interest. As part of our investment advisory services to you, we may recommend
that you transfer assets from your employer's retirement plan or an Individual Retirement Account
("IRA") established with another investment advisor and roll the assets over to an IRA that we will
manage on your behalf.
22
If you elect to transfer assets to an IRA that is subject to our management, we will charge you an
asset-based fee established in the agreement you execute with our firm. This practice presents a
potential conflict of interest because we have an incentive to recommend a rollover for the purpose of
generating compensation rather than transferring the asset solely based on your needs and objectives.
Voisard Asset Management Group has an obligation to ensure all clients understand the parameters
surrounding the management of their retirement investments. In our opinion, the offering of premium
advice from highly qualified professionals, matched with investment flexibility and a holistic approach,
increases an Investor's probability of achieving their long-term objectives.
If our firm has recommended that you transfer your retirement plan asset to our firm, it is based on the
opinion of the Advisor that this action is in your best interest. The recommendation is based on factors
known at the time of the transfer and could later turn out to be incorrect. However, knowing and
predicting the outcome of future events is impossible and has not been attempted by the Advisor.
Further, the Advisor has not provided any materially misleading statements to you that may impact
your decision. If you are considering rolling over your retirement funds to an IRA for us to manage, the
following are a few points to consider before you do so:
1. Available Investment Structures: When considering the movement of retirement assets, you
should review the options available which include the utilization of a new or existing qualified
employer plan, consolidating assets within another IRA, establishing a new IRA, converting the
retirement asset to a Roth IRA or withdrawing the entire balance (lump sum). It is
acknowledged that you are aware of the options available and have addressed any questions
about a transfer with the Advisor. The structure of an IRA provides reasonable flexibility,
investment choice and oversight by professional managers.
2. Investment Fund Selection Options: Access to a wide range of mutual funds, ETF's and other
investment vehicles is important in providing flexibility and options for managing market
conditions. The Advisor utilizes the custodian Charles Schwab, as their platform provides the
Advisor with access to thousands of investment options. Employer retirement plans may have
unique investment options not available to the public or in an IRA, such as employer securities
or previously closed funds. Each investment platform is different and should be evaluated
accordingly.
Voisard Asset Management Group utilizes an investment selection process that is clearly defined,
with regular monitoring and evaluation. The Advisor feels that this process provides the investor
with a better opportunity to be successful and accomplish the articulated goals and objectives. The
financial advisors of employer retirement plans may have a selection process that should be
evaluated, if available.
3. Target Dated and Asset Allocation Funds: These funds are widely used in retirement plan
assets as they are simple to understand, well diversified and professionally managed. While
widely considered a reasonable option, target dated funds are not customized to your personal
circumstances. The fund manager, primarily operating on one piece of criteria such as an
allocation target or date of retirement, cannot consider any outside assets the investor may hold
or incorporate the value of fixed income flows such as pensions or Social Security benefits. The
process within Voisard Asset Management Group considers all client assets when making
recommendations and offers a more holistic approach to investment management.
4. Strategic Asset Allocation: There is an opportunity present to strategically allocate your assets
to an account type (Roth IRA, IRA or regular investment account) that generates a higher level
23
of tax efficiency while keeping risk at an appropriate level. This strategy blends the asset
allocation of each independent account into an overall asset allocation structure, then
strategically places equity and fixed income assets in the most efficient locations. The Advisor
believes that by strategically allocating assets in a tax efficient manner, the client will decrease
long term taxation, which is the equivalent of increasing returns. The consolidation of assets,
including the retirement plan assets, increases the ability to coordinate the implementation of
this strategy.
The Advisor recognizes the importance of consolidating financial assets with one provider to
create a simpler, more streamlined management process as these assets can be managed on a
holistic basis and in a cohesive manner. By coordinating the effort, we believe the retirement
investor will receive better asset allocation decisions, increased tax efficiency and less duplication
of assets.
5. Asset Class Selection: To properly structure a portfolio, a retirement account provider should
make available an appropriate number of asset classes including large, small, mid, and
international stocks, plus domestic, international and flexible bond choices. The utilization of the
Charles Schwab platform with the Advisor ensures access to these asset classes.
6. Investment Option Changes: Most company sponsored retirement plans and some IRA
platforms allow a specific set of asset choices in their product and may be limited in number.
This minimizes the flexibility of the investor to change or alter the structure if the desired
outcome is not achieved. Our firm, utilizing an IRA account structure on the Charles Schwab
platform, provides the investor access to thousands of investment choices that can be tailored
to their specific needs.
7. Fees and Expenses: Fees and expenses are an important component of any product or
service. The costs associated with Voisard Asset Management Group have been outlined
previously in this disclosure document. An employer retirement plan may have lower fees than
our fees. Further, if you are investing in mutual funds, you should understand the cost structure
of the share classes available in your employer's retirement plan and how the costs of those
share classes compare with those available in an IRA.
However, fees are not the only item that can be considered in an investment relationship. It is
imperative for the investor to evaluate the entire suite of services being offered, recognizing that
additional services provided can add greater long-term value to the client relationship than the fee
being administered.
8. Retirement Plan Distributions and Exceptions: In reviewing the decision to leave retirement
plan assets in an employer plan versus transferring them to an IRA, the investor should
understand the rules associated with withdrawals for both employer plans and IRA
arrangements. The Advisor understands the complex rules associated with taking withdrawals
from retirement plan assets before, during and after designated time frames and events.
These strategies include the implementation of a "Stretch IRA" or "Inherited IRA", the appropriate
structuring of primary and contingent beneficiaries, the distribution of retirement plan assets at the
owner's death, the calculations and timing of required minimum distributions, the logic and
taxability of converting a retirement plan asset to a Roth IRA structure, the "Still Working
Exception" and delayed distributions beyond age 72 for assets held in an employer retirement
plan, the early withdrawal penalty before age 59 ½, a program of "substantially equal periodic
payments" that can eliminate the early withdrawal penalty, the understanding of exceptions to the
age 59 ½ rule such as disability, higher education expenses and first time home purchases, the
24
company sponsored retirement plan exception between 55 and 59 ½, the net unrealized
appreciation of employer stock in an employer's plan and the availability of liquidating these
shares at capital gains rates and the implications of borrowing from a retirement plan asset.
Properly following the rules associated with these distribution strategies can have a material
impact on overall wealth, income taxes and longevity of assets. The Advisor is familiar with these
strategies and techniques and believes that by understanding your circumstances, we can
appropriately apply the proper retirement plan distribution method and advise you on the proper
retirement plan structure (employer plan or IRA).
9. Legal Protections: Generally, federal law protects assets in qualified company retirement plans
from creditors. In some states, the law will protect IRA assets from creditors, but the protection
can vary significantly from state to state. If a state offers limited or no creditor protection, there
may be a case for leaving funds in a company plan instead of rolling them over to an IRA. If you
have concerns about protecting your retirement assets from creditors, you should consult with
an attorney on the matter. If there is a concern about creditor protection, please inform your
representative from the firm prior to any transfer.
10. Education: Understanding the educational level and degree of training of the Advisory
representatives assigned to your relationship is important as we believe this training and
education correlates to the quality of services an investor receives. The representatives of the
Advisor are educated in the field of financial planning and investment management, obtaining
licenses through the Uniform Investment Advisor Law Examination (Series 65) when needed, as
well as maintaining undergraduate and graduate degrees from respected colleges and
universities. Our team members are also participants in professional associations such as the
Financial Planning Association. Further, the majority of the representatives of the firm are
CERTIFIED FINANCIAL PLANNER™ professionals, which is a rigorous, college level educational
program specifically designed for the financial planning profession.
It is important to consider the alternatives available to you when comparing different investment
advisory services and the benefits of maintaining an employer sponsored retirement plan versus
transferring assets to an IRA. While it is understood that the Advisor may generate a higher cost of
services than alternative providers, it is recognized that there is value in the customized services and
approach being utilized. After discussing these items with your financial professional, income tax
preparer or legal advisor, and considering the factors that are most important to you as an investor,
you should be able to make the best decision for your situation. We encourage you to consult with all
of the appropriate professionals to make an informed decision.
Prior to proceeding, if you have questions contact your investment adviser representative, or call our
main number as listed on the cover page of this brochure.
25