Overview
- Headquarters
- Windsor, CT
- Total Firm Assets
- $3.9 billion
- Average High-Net-Worth Client Portfolio Size
- $0.5 million
- Minimum Account Size
- $1,000
Fee Structure
Primary Fee Schedule (PART 2A OF FORM ADV: FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 2.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $25,000 | 2.50% |
| $5 million | $125,000 | 2.50% |
| $10 million | $250,000 | 2.50% |
| $50 million | $1,250,000 | 2.50% |
| $100 million | $2,500,000 | 2.50% |
Clients
- High-Net-Worth Share of Firm Assets
- 41.28%
- Number of High-Net-Worth Clients
- 3,095
- Total Client Accounts
- 16,337
- Discretionary Accounts
- 142
- Non-Discretionary Accounts
- 16,195
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 2882
Additional Brochure: PART 2A APPENDIX OF FORM ADV: INVESTOR CHANNEL WRAP FEE PROGRAM BROCHURE (2026-07-31)
View Document Text
Part 2A Appendix 1 of Form ADV: Investor Channel Wrap Fee
Program Brochure
Voya Financial Advisors, Inc.
One Orange Way
Windsor, CT 06095
Telephone: 800-356-2906
Email: voyafacompliance@voya.com
Web Address: www.voyafinancialadvisors.com
July 31, 2026
This wrap fee program brochure provides information about the qualifications and business practices of
Voya Financial Advisors, Inc. (“VFA” or “Firm”). If you have any questions about the contents of this
brochure, please contact us at 800-356-2906 or voyafacompliance@voya.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission
or by any state securities authority.
Additional information about Voya Financial Advisors, Inc. is available on the SEC's website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Our firm's CRD number is 2882.
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Item 2 Material Changes
The Firm has made no material changes to this Form ADV Wrap Brochure subsequent to the version filed
on March 31, 2026.
Non-Material Changes
The Firm has made a non-material change to Item 9 of this Form ADV Wrap Brochure regarding periodical
review of client accounts. The change aligns this document with other disclosures contained in the Form
ADV Part 2A Brochure and states that the Firm will conduct periodic review of client accounts.
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Item 3 Table of Contents
Page
Item 1
Cover Page
1
Item 2
Material Changes
2
Item 3
Table of Contents
3
Item 4
Services, Fees and Compensation
4
Item 5
Account Requirements and Types of Clients
8
Item 6
Portfolio Manager Selection and Evaluation
9
Item 7
Client Information Provided to Portfolio Managers
9
Item 8
Client Contact with Portfolio Managers
9
Item 9
Additional Information
10
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Item 4 Services Fees and Compensation
Introduction
VFA is dually registered as an SEC-registered investment adviser and broker dealer with its principal place
of business located in Windsor, CT. VFA began conducting business in 1994. VFA, through predecessor
firms, began conducting business as a broker-dealer in 1968. Please note that being registered with the
SEC does not imply a certain level of skill or training.
VFA sponsors the Investor Channel Unified Managed Account Program (the "IC UMA Program") wrap fee
program for Investor Channel advisors ("IAR"). A wrap fee program is an advisory program under which a
specified fee or fees, not based directly on transactions in the client's account, is charged for advisory
services. Services include, but may not be limited to portfolio management or advice concerning the
investment advisers, and the execution of client transactions and custody of program
selection of other
assets.
This Wrap Brochure is limited to describing the services, fees, and other necessary information clients
should consider prior to becoming a client within the IC UMA Program. For purposes of the Wrap Brochure,
"our", "us" and "we" refer to VFA, and "you" and "your" refer to prospective and existing investment advisory
clients of VFA.
The value of financial investments rises and falls, and no financial plan can guarantee results. Accordingly,
VFA cannot guarantee future financial results or the achievement of your financial goals through
implementation of any advice or recommendations provided to you. VFA does not monitor the day-to-day
performance of your specific investments.
For a complete description of the other services and fees offered by VFA, clients should refer to our Form
ADV Part 2: Firm Brochure ("Firm Brochure"). The Firm Brochure contains important information about
VFA’s investment advisory programs and conflicts of interest associated with those programs. The Firm
Brochure should be read together with this Wrap Brochure to understand VFA’s investment advisory
business. You may obtain a copy of our Firm Brochure by contacting us at voyafacompliance@voya.com or
by calling 800-356-2906
The array of products and services that Investor Channel advisors are authorized to offer is more limited
than other investment adviser representatives that are affiliated with VFA. In particular, Investor Channel
advisors concentrate their sales on products that are sponsored by affiliates of VFA. This creates a conflict
of interest, as the products that Investor Channel advisors are authorized to sell provide a monetary benefit
to VFA and its affiliates. You may be able to receive the same or similar products and services from another
investment adviser for a lower cost.
IC UMA Program Services
Description
VFA sponsors the IC UMA Program, a wrap fee program. A wrap fee program is an advisory program
under which a specified fee or fees, not based directly on transactions in the client's account, is charged for
advisory services. Services may include portfolio management or advice concerning the selection of other
investment advisers, and the execution of client transactions and custody of program assets. Through the
IC UMA Program, VFA provides clients with advice, custodial services, trade execution and related
services for a single asset-based fee.
Through the use of ISSs, as defined below, the IC UMA Program offers the ability to combine multiple
investment disciplines and investment options in a single account. Investment options include, but are not
limited to, mutual funds, exchange-traded funds ("ETFs"), and model portfolios. Through the IC UMA
Program, clients are provided with investment services from affiliated or unaffiliated Independent
Investment Strategists ("IIS" or "Strategist").
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Your IC UMA Program relationship begins with completing a Risk Tolerance Questionnaire. The purpose of
this questionnaire is to assist your IAR in understanding your investment objectives, financial situation, risk
tolerance, investment time horizon and other pertinent information. The information we gathered will also
be used to recommend an appropriate IIS(s). Based on the answers provided, an Investment Policy
Statement ("IPS") will be generated. The IPS will present to you one or more investment styles for
consideration.
Your IAR may recommend investment portfolios designed by one or more affiliated or unaffiliated IIS(s)
who independently select the equity or fixed income funds for the investment portfolio selected (each, an
"IIS Sleeve"). The IIS's Form ADV Part 2A contains important information regarding the IIS's business
model, investment services and fees. Transactions will be executed by VFA, which, in certain
circumstances, will obtain the services of a third party or parties to support this function. VFA and any third
party providing services to VFA is support of such trading function shall be described as “Overlay Manager.”
Transactions will be cleared through Pershing, LLC. (“Pershing”).
The IC UMA Program offers various money market sleeves comprised exclusively of money market mutual
funds chosen by VFA (the “Money Market Sleeves”). Effective April 1, 2024, VFA includes balances in
money market sleeves in its calculation of VFA’s applicable advisory fees, including custody and
administrative fees, for the IC UMA Program. The terms of the IC UMA Program Fees are described below.
Mutual funds offered by Voya IM may be present in certain strategists offered in the UMA Programs. Voya
IM will receive management fees from the Voya funds. No portion of any affiliated product’s advisory,
administrative, service, or other fees will be offset against the Management Fee or Custody Fee.
For clients rolling over assets from a retirement plan, the IC UMA Program contains an unmanaged sleeve
in which clients can hold any restricted corporate stock positions issued to the client in connection with their
retirement plan. VFA does not assess a management fee or a custody fee on restricted stock positions held
in the sleeve, nor will VFA or its IARs manage the restricted stock positions as part of the client’s IC UMA
Program account.
Your IAR will assist you in determining an appropriate investment strategy to follow. Decisions to move
to/from IIS Sleeves managed by an affiliated IIS in the IC UMA Program will be executed only with the
client's prior authorization. Decisions to move between unaffiliated IISs in the IC UMA Program will be
executed only with the client's prior authorization.
No Discretion or Fiduciary Role by VFA or its Affiliates Pursuant to ERISA or Internal
Revenue Code § 4975
Neither VFA nor its affiliates have discretion over the client's decision to invest through the IC UMA
Program. The final decision to select and invest in an IIS is made by the client. Furthermore, with respect to
an IRA or ERISA account invested in an IIS, neither VFA nor its affiliates act as a fiduciary within the
meaning of the Employee Retirement Income Security Act of 1974 ("ERISA") or the Internal Revenue Code
of 1986. You represent, by signing the Agreement, that you are capable of making an independent and
informed decision concerning the opening and maintenance of the Account.
Strategist's Authority to Rebalance the Model Portfolios
VFA has the authority to rebalance a client's account in the event that client's portfolio and/or investments
within client's account fall outside of acceptable allocation ranges determined by the Strategist for the
Model Portfolio the Client has selected.
Changes to the Mutual Fund Line-Up
In certain situations, such as where a mutual fund closes or where a mutual fund's portfolio manager
departs, a Strategist may replace the fund with another appropriate fund for the Model Portfolio.
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Modifications may have Tax Ramifications
The Strategists do not possess knowledge of the client's individual information or investment information
or provide personalized investment advice. From time to time, the Strategists will add and remove
investments from their respective Model Portfolios, and will modify the allocation within and/or rebalance
the Model Portfolios. Such modifications in the Model Portfolios will then be effected through the sale of
investments in client accounts, which may have tax ramifications for clients based on the transactions that
result in the client's account.
Risk of Loss
All investments have risks, including the risk of loss of the client's principal investment. While VFA, the IAR
and respective Strategists seek to balance potential for investment gain against the risk of loss, there is risk
in these investments as outlined in the Firm Brochure and in the prospectus and offering documents of the
underlying investments. While the use of the IC UMA Program, including the Model Portfolios developed
by the Strategists, can help manage this risk, there have been periods in the past where markets in general
and individual investments have lost value and there will be similar periods in the future. Investment returns,
particularly over shorter time horizons, are highly dependent on trends in the various investment markets.
Thus, VFA's respective investment advisory services are generally suitable for long term investment
objectives or strategies, rather than for short term trading purposes. There is no guarantee that client
investment objectives will be achieved. As with any investment program, you can lose some or all of your
money by investing through the IC UMA Program.
Termination of the Advisory Relationship
A client agreement may be terminated at any time, by either party, for any reason. Termination by the client
is effective upon receipt of written notice by VFA unless a later date is requested in the client's notice and
agreed to by VFA. Termination by VFA is effective 30 days from the date of written notice to the client,
unless a later date is stated in the notice. Client may terminate without penalty within five business days of
entering into an investment advisory agreement. As disclosed below, fees are paid in advance of services
provided. Upon termination of any account, any prepaid, unearned fees will be promptly refunded. In
calculating a client's reimbursement of fees, VFA will pro rate the reimbursement according to the number
of days remaining in the billing period.
IC UMA Program Fees
General Information
In general, fees for VFA investment advisory services are based upon a percentage of assets under
management and are charged in advance by debiting advisory Wrap Program fees from client
accounts, except as otherwise specified below.
If management of the assets begins after the start of a quarter or the month, as applicable, Wrap Program
fees will be prorated accordingly. You authorize VFA to debit fees from your account in accordance with
the terms set forth in your IC UMA Program Account Agreement, Exhibits, and Addenda ("Agreement").
VFA will prorate the fee it charges you if more than $10,000 is deposited or withdrawn from your account
during the billing period. Advisory services fees charged by other investment advisers may be similar to or
lower than the fees that VFA charges. Other investment advisers offer similar wrap fee programs to those
offered by VFA, but for a lower cost.
IC UMA Program Fee Description
The Management Fee is assessed based on the total market value of the IC UMA account and applied by
asset tier per account, as stated on the Fee Schedule in the IC UMA account agreement. On the client's
behalf, VFA pays a portion of the asset-based fee to the IIS for services. In certain circumstances, a
transfer of assets from one IIS to a different IIS will result in a higher or lower Management Fee based on
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the difference in the Management Fees that each IIS charges. Miscellaneous, one-time, or other fees,
including, but not limited to wire transfer fees (if applicable), will not be offset against the asset-based fee.
The IC UMA Program incorporates fees that would otherwise be assessed to the client account including,
among other things, transaction costs, and the annual IRA custodial fee. However, clients may incur
charges for other account services provided that are not directly related to the execution and clearing of
transactions, including, but not limited to, safekeeping fees, wire transfer fees, exchange fees, paper
surcharges and fees for transfers of securities. Details regarding the miscellaneous fees applicable to your
account are contained in your Agreement.
Maximum Annual Total Client Fee
Portfolio Value
From To
Annual Total Client Fee
First
Next
Next
Next
Next
Next
Next
$ 0 - $ 250,000
$ 250,001 - $ 500,000
$ 500,001 - $ 1,000,000
$ 1,000,001 - $ 2,000,000
$ 2,000,001 - $ 5,000,000
$ 5,000,001 - $ 10,000,000
$10,000,001 and over
2.75%
2.75%
2.50%
2.35%
2.10%
2.05%
2.00%
Details regarding the Management Fee and the Custody Fee charged to your account are contained in your
Agreement.
In addition, clients may incur charges for other account services provided not directly related to the
execution and clearing of transactions, including, but not limited to, safekeeping fees, wire transfer fees,
exchange fees, and fees for transfers of securities. Details regarding the miscellaneous fees applicable to
your account are contained in your Agreement.
VFA may require a minimum account value depending on the strategy selected which is reflected on the
UMA Program Advisory Account Agreement.
The information gathered will be used to propose an appropriate asset allocation strategy. Once you
receive your proposal and meet with your IAR, you will determine whether to adopt, modify or reject the
recommended asset allocation strategy.
The IC UMA Program also offers money market sleeves and restricted stock sleeve, which are described in
further detail in the IC UMA Agreement.
Payments to Strategists and IARs
On the client's behalf, VFA pays a portion of the fee it receives from the client to the selected account
managed by that particular Strategist. Voya IM has waived charging a management fee for the GPMM -
Mutual Fund Series, the Voya Wealth Portfolios Models – American Funds, T. Rowe Price Hyrbid, Fidelity,
and the Voya Wealth Portfolios Models – Vanguard ETF Series. Voya IM has not waived charging a
management fee for the GPMM - ETF Series models. This creates a conflict of interest as it incentivizes
VFA to promote the GPMM-ETF Series models, as such models provide additional income to affiliates of
VFA. Your total management fee will vary depending on the fees charged by the Strategist you choose.
The IAR that recommends the IC UMA Program to you receives a salary as an Investor Channel IAR, and
also receives asset-based compensation as a result of you purchasing an investment product. Such asset-
based compensation is based upon the amount of assets invested, regardless of in which product you
choose to invest. This creates a conflict of interest, as the IAR is incentivized to increase the amount of
funds you invest with the IAR, thereby increasing the asset-based compensation payable to the IAR. Clients
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receive disclosure regarding the particular product and fees as well as the arrangement or affiliation
between the entities.
As discussed earlier in this Item 4, the UMA Program offers the Money Market Sleeves, which invest
customer cash balances in one or more money market mutual funds. The money market mutual funds used
in the Money Market Sleeves may participate in Pershing’s FundVest mutual fund program. As such, VFA
may avoid paying transaction costs when it invests client cash balances in Money Market Sleeves. VFA’s
avoidance of transaction costs is a conflict of interest, as it incentivizes VFA to recommend clients use the
Money Market Sleeves instead of IIS sleeves where VFA is charged transaction costs for client investments
and to choose money market mutual fund(s) for the Money Market Sleeves that results in a lower return for
the client, but avoid transaction costs for VFA. More information regarding Pershing’s FundVest mutual fund
program can be found in Item 12 of the Firm Brochure. Clients can obtain higher yielding money market
mutual funds at other broker-dealers and investment advisers for lower cost.
Consider Fees Carefully
Under the Program, the client receives investment advisory services, the execution of brokerage
transactions, custody and reporting services for a single specified Wrap Program Fee. Other investment
advisers offer wrap fee programs that are similar to those offered by VFA, but for a lower cost. The Program
Fee may be higher or lower than that charged by other sponsors of comparable wrap fee programs. In
addition, a disparity in wrap fees may exist between the wrap fees charged to other clients, and the client
could pay for each of the services offered under the Program separately, which could result in lower overall
costs depending upon the client’s individual circumstances.
All fees paid to VFA for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds and/or ETFs to their shareholders. These fees and expenses are described in
each fund's prospectus. These fees will generally include a management fee, other fund expenses, and a
possible 12b-1 fee. If the fund also imposes sales charges, a client may pay an initial or deferred sales
charge.
A client could invest in a mutual fund directly, without our services, which are designed, among other things,
to assist the client in determining which mutual fund or funds are most appropriate to each client's financial
condition and objectives. Accordingly, the client should review both the fees charged by the funds and our
fees to fully understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
Item 5 Account Requirements and Types of Clients
Minimum Account Requirements IC UMA Program
Participation in the IC UMA Program is subject to certain minimum account requirements. VFA may
require a minimum account value depending on the strategy selected which is reflected on the UMA
Program Advisory Account Agreement.
The minimum deposit may consist of both cash and securities. In the event that a deposit for less than the
required minimum opening balance is received, the assets will not be managed until the minimum opening
balance is met. Any cash deposited during this interim period will be deposited into client’s cash sweep
vehicle, if one has been selected. IISs may have different account minimums and restrictions on the types of
investments they manage.
Types of Clients
VFA provides investment advisory services in the IC UMA Program, where appropriate, to:
Individuals, including high net worth individuals
•
• Pension & Profit Sharing Plans (other than plan participants)
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• Charitable Organizations
• Corporations or other business not listed above
Item 6 Portfolio Manager Selection and Evaluation
Strategist Selection
As previously disclosed, VFA has selected certain affiliated and unaffiliated Strategists to participate in the
IC UMA Program. In its role as sponsor and investment adviser of the Program, VFA is responsible for
conducting due diligence and selecting the Strategists and Model Portfolios to be offered through the IC
UMA Program. We evaluate Strategists based on information provided by that Strategist, including
descriptions of its investment process, asset allocation strategies, sample portfolios, financials and the
Strategist's disclosure brochure(s). We also analyze performance, risk characteristics and management
style. VFA monitors the Strategists’ ongoing management of the Model Portfolios to ensure the Strategists
are adhering to the Model Portfolios’ stated investment policies and strategies. VFA periodically
reassesses, but does not continuously monitor, the performance of the selected strategist(s). If VFA or
the IAR determines that a particular selected strategist(s) is not managing the client's portfolio in a
manner consistent with the client's IPS, or the client's investment objectives and situation changes, the
IAR may recommend a different strategist.
VFA may terminate the relationship, at our sole discretion, with any Strategist and may retain one or more
new or existing Strategists to participate in the Program. Circumstances under which a Strategist might be
removed include (but are not limited to) performance, departure from the Strategist's stated investment
discipline, or material changes in the organization.
See Item 4 for additional information about how the IAR recommends Strategists for each client and the
IAR's process for reviewing Strategists.
Selection of Affiliated Strategists
We recognize the inherent conflicts of interest when assessing affiliated Strategists and assisting clients in
selecting investment managers, because VFA and/or our affiliates may receive more aggregate fees if
clients select an investment manager that is affiliated with our firm. To mitigate this conflict, VFA applies
the same methodology described in the section entitled “Strategist Selection,” above, to our review of
affiliated and unaffiliated Strategists.
Portfolio Performance Reporting
Clients have access to quarterly performance reports summarizing account performance, balances and
holdings.
Item 7 Client Information Provided to Portfolio Managers
Although the Strategists remain responsible for managing the Model Portfolios, they do not possess
knowledge of your individual information or investment goals and objectives, and do not have a direct
relationship with you.
Item 8 Client Contact with Portfolio Managers
Clients utilizing the Model Portfolios generally do not have contact with the Strategists. Clients should
contact their IAR or VFA with any questions they may have regarding their Accounts.
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Item 9 Additional Information
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
The following are disciplinary events relating to our firm and/or our management personnel:
On August 4, 2025, the California Department of Insurance issued an Order adopting a Special
1)
Notice of Defense under File No. LBB 2466-D. Through the Special Notice of Defense, the Firm admitted
allegations contained in the First Amended Accusation filed under the above cause number which stated
that the Firm failed to timely notify the Commissioner of a change in the firm’s background information on
three (3) occasions within thirty (30) days of the date the Firm learned of the change in said background
information. The background information at issue included three (3) regulatory actions belated reported by
the Firm, including: (1) a March 1, 2017, FINRA Letter of Acceptance, Waiver, and Consent, reported by the
Firm on April 4, 2017, (2) a December 21, 2020, SEC Order Instituting Administrative and Cease-and-Desist
Proceedings, Making Findings, and Imposing Remedial Sanctions and a Cease-and-Desist Order, reported
by the Firm on January 26, 2021; and (3) a September 13, 2024, Order issued by the Arizona Corporation
Commission, reported by the Firm on October 16, 2024. The California Department of Insurance’s Order
found that these late notifications constituted a failure to perform a duty required by the California Insurance
Code. The Order required the Firm to pay $10,000 in penalties and $10,000 in costs.
2) The Arizona Corporation Commission, Securities Division alleged that VFA violated Arizona Revised
Statutes section 44-1961(A)(12) by failing to reasonably supervise its salesman. The salesman, an
employee of VFA, conducted back-office transactions in securities on behalf of portfolio managers. In 2019,
the employee moved from Iowa, where he maintained registration as a broker-dealer agent and investment
adviser representative, to Arizona. The employee notified VFA when he moved to Arizona, and VFA
updated his address by filing an amended Form U-4. Inadvertently and contrary to VFA's internal policies,
VFA failed to select Arizona as an additional jurisdiction in which to seek registration. The employee
performed his job duties as a back-office trade processor and facilitated the execution of securities orders
within or from Arizona from June 2019 until May 2024. In October 2023, VFA submitted an application for
registration upon behalf of the employee as a salesman and an investment adviser representative. On
September 13, 2024, the Arizona Corporation Commission, Securities Division issued an Order to Cease
and Desist, Order for Administrative Penalties, and Consent to do the Same which required VFA to pay a
civil penalty of $75,000. The Arizona Corporation Commission approved the employee’s registration on
September 23, 2024.
3) The Financial Industry Regulatory Authority (FINRA) alleged that, between March 2018 and September
2019, Voya Financial Advisors, Inc. (“Firm”) paid approximately $2.9 million in compensation to an
unregistered entity in connection with the sale of variable universal life insurance (“VUL”), a securities
product. The unregistered entity was a limited liability company primarily owned by an insurance agent who
was not registered with FINRA. The Firm and the unregistered entity were parties to a Variable Marketing
Agreement, which provided that the unregistered entity would provide services to facilitate the VUL sales
such as distributing sales materials and assisting with sales promotional activities. FINRA alleged that
these transactions violated FINRA Rules 2040 and 2010. Without admitting or denying FINRA’s findings,
the Firm accepted and consented to the described findings and to the entry of a censure and fine in the
amount of $500,000 by agreeing to a Letter of Acceptance, Waiver and Consent (“AWC”) with FINRA.
FINRA accepted the AWC on January 25, 2024.
4) Voya Financial Advisors, Inc. (“Firm”) submitted an offer of settlement that the Securities and Exchange
Commission (“SEC”) agreed to accept. The Firm agrees, without admitting or denying the findings, that it
violated Sections 206(2) and 206(4) of the Advisers Act and Rule 206(4)-7 thereunder by breaching its
fiduciary duty to its investment advisory clients in connection with (a) Firm’s mutual fund share class
selection practices and the financial benefits it received for advising clients to purchase and hold mutual
fund share classes that paid fees pursuant to Investment Company Act Rule 12b-1 (“12b-1 fees”); (b) Firm’s
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receipt of compensation in connection with certain client cash sweep accounts; and (c) Firm’s policy
requiring investment advisory clients to pay an upfront brokerage commission when purchasing illiquid
alternative investment products (“Illiquid Alts”) when the same investment was available to investment
advisory clients with the brokerage commissions waived. From January 13, 2013 through December 31,
2018, Firm received 12b-1 fees when a lower-cost share class was available, and in some instances
avoided paying certain transaction fees, when it purchased, recommended, or held mutual funds for
investment advisory clients, without providing adequate disclosure. From January 13, 2013 to December
31, 2018 the unaffiliated clearing broker the Firm used for client accounts (the “Clearing Broker”) paid Firm
a portion of the revenue Clearing Broker received from client balances in cash sweep products, which
payments the Firm failed to adequately disclose. From January 13, 2013 through July 28, 2017, the Firm
caused certain investment advisory clients to pay higher fees in the form of upfront commissions when
purchasing Illiquid Alts when those same products were available with commissions waived, which practice
the Firm failed to adequately disclose. Without admitting or denying these findings, the Firm consented to
the entry of an Order Instituting Administrative and Cease and Desist Proceedings (“Order”). The Firm
agreed to a censure and disgorgement of $11,547,820, prejudgment interest of $2,371,335 and a civil
monetary penalty of $9,000,000. The Firm agreed to cease and desist from committing or causing any
violations or future violations of Sections 206(2) and 206(4) of the Advisers Act and Rule 206(4)-7
thereunder. The Firm further agreed to comply with the following undertakings: notify affected investment
advisory clients within 30 days of the Order, retain an independent compliance consultant within 30 days of
the Order to conduct a review of the Firm’s compensation receipt and disclosure practices with respect to
advisory client investments, and adopt all of recommendations contained in the independent compliance
consultant’s reports. The Firm will certify its compliance with the previous undertakings no later than sixty
days from the completion of the undertaking. The Order was executed on December 21, 2020.
5) The Financial Industry Regulatory Authority (FINRA) alleged that Voya Financial Advisors, Inc. (Firm)
disadvantaged certain retirement plan and charitable organization customers that were eligible to purchase
Class A shares in certain mutual funds without a front-end sales charge (Eligible Customers) between
January 1, 2009 and May 26, 2016. Eligible Customers were instead sold Class A shares with a front-end
sales charge or Class B or C shares with back-end sales charges and higher ongoing fees and expenses.
FINRA also alleged that during this period, the Firm failed to reasonably supervise the application of sales
charge waivers to mutual funds transactions by Eligible Customers, failed to maintain written supervisory
procedures designed to assist financial advisors in determining whether a customer was eligible for a sales
charge waiver, and failed to notify and train its financial advisors regarding the availability of mutual fund
sales charge waivers for Eligible Customers. FINRA alleged that these supervisory violations resulted in the
Firm violating NASD Conduct Rule 3010 (for violations before December 1, 2014), FINRA Rule 3110 (for
violations after December 1, 2014), and FINRA Rule 2010. Without admitting or denying these findings, the
Firm entered into a Letter of Acceptance, Waiver and Consent (AWC) with FINRA, in which it consented to
the entry of censure, and agreed to provide remediation to Eligible Customers who qualified for, but did not
receive, the applicable mutual fund sales-charge waiver. The Firm further agreed to provide FINRA with i) a
schedule of Eligible Customers identified for remediation, and a detailed plan to remediate Eligible
Customers based on specific details within 60 days of the AWC’s acceptance, and ii) a satisfactory proof of
payment of restitution to Eligible Customers by a registered principal of the Firm no later than 180 days from
the AWC’s acceptance. The Firm estimates that Eligible Customers were overcharged by $125,982.
FINRA accepted the AWC on April 23,2019.
6) The Securities and Business Investments Division of the Connecticut Department of Banking (“Division”)
alleged that Voya Financial Advisors, Inc. (“Firm”) violated Section 36b-31-6(f) of the Regulations of
Connecticut State Agencies (the “Regulations”) by failing to enforce and maintain a system for supervising
the activities of its agents, investment adviser agents and Connecticut office operations that was reasonably
designed to achieve compliance with applicable securities laws and regulations. The allegations pertain to
former Firm agent Dale Quesnel’s (“Quesnel”) sale of unregistered securities to investors in Connecticut
and other states (“Investors”). The Division found, through a March 3, 2016 order against Quesnel, that
Quesnel participated in private securities transactions without providing prior written notice to the Firm. The
Firm acknowledged the Division’s allegations against it and, without admitting or denying them, entered into
a Consent Order (the “Order”) in which it consented to the entry of the following sanctions: a) the Firm shall
cease and desist from directly or indirectly violating the Connecticut Securities Act or any regulation, rule, or
order adopted or issued thereunder, including, without limitation, any activity in or from Connecticut that
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violates Section 36b-31-6(f) of the Regulations; b) an administrative fine, payable to the Treasurer of the
State of Connecticut, of $100,000; c) the establishment and administration of a fund (the “Fund”) to
reimburse Investors in the amount of $915,000, and the use of all reasonable efforts to confirm that the
contact and address information for the Investors is up to date; d) no later than thirty days from the Order,
distribution of a copy of the Order and a written notice, preapproved by the Division Director, to Investors
stating that the Investor or its estate is entitled to a payment from the Fund if he or she responds to the Firm
within sixty days and provides distribution instructions sufficient to make a payment, and e) no later than
ninety days from the Order, disbursement of money owed from the Fund, according to the amounts
identified by the Division, to the Investors that replied, and provide proof of disbursement to the Division via
a copy of the check or wire transfer to each Investor. The Firm agreed to immediately notify the Division if
any Investor cannot be located after a diligent search, fails to provide sufficient disbursement instructions,
fails to timely respond to the notice, or unequivocally denies disbursement in writing. The Order was entered
on March 11, 2019.
7) Voya Financial Advisors, Inc. (“Firm”) has submitted an offer of settlement that the Securities and
Exchange Commission (“SEC”) has agreed to accept. The Firm agrees, without admitting or denying such
findings, that it violated Rule 30(a) of Regulation S-P (the “Safeguards Rule”) and Rule 201 of Regulation
Reg S-ID (the “Identity Theft Red Flags Rule”) by failing to adopt written policies and procedures reasonably
designed to protect customer records and information, and failing to develop and implement a written
Identity Theft Prevention Program. Over six days in April, 2016, one or more persons impersonating the
Firm’s independent contractor representatives called the Firm’s technical support line, in two instances
using phone numbers the Firm had previously identified as associated with fraudulent activity, and
requested a reset of three representatives’ passwords for the web portal used to access Firm customer
information. The portal was serviced and maintained by the Firm’s parent company, Voya Financial, Inc.
The intruders used the Firm’s independent contractor representatives’ usernames and passwords to log in
to the portal and gain access to personal identifying information (“PII”) for at least 5,600 Firm customers,
and subsequently obtained account documents containing PII of at least one Firm customer. The intruders
used customer information to create new voya.com customer profiles, giving them access to PII and
account information of two additional customers. There have been no known unauthorized transfers of
funds or securities from Firm customer accounts as a result of the attack. The Firm violated the
Safeguards Rule because its policies and procedures to protect customer information and to prevent and
respond to cyber security incidents were not reasonably designed to meet these objectives. In particular,
the Firm’s policies and procedures with respect to resetting the Firm’s independent contractor
representatives’ passwords, terminating web sessions in its proprietary gateway system for such
representatives, identifying higher-risk representatives and customer accounts for additional security
measures, and creation and alteration of voya.com customer profiles, were not reasonably designed. The
Firm violated the Identity Theft Red Flags Rule because it did not review and update its Identity Theft
Prevention Program in response to changes in risks to its customers, or provide adequate training to its
employees. Additionally, the Identity Theft Prevention Program did not include reasonable policies and
procedures to respond to identity theft red flags, such as those detected by the Firm during the April 2016
intrusion. The Firm consented to the entry of an Order Instituting Administrative and Cease and Desist
Proceedings ("Order"), a censure, and civil money penalty in the amount of $1,000,000. The Firm agreed to
cease and desist from committing or causing any violations or future violations of Rule 30(a) of Regulation
S-P and of Rule 201 of Regulation S-ID. The Firm further agreed to comply with the following undertakings.
The Firm shall retain an independent compliance consultant (“Consultant”) to conduct a comprehensive
review of the Firm’s policies and procedures for compliance with Regulation S-P and Regulation S-ID. , The
Firm will fully cooperate with the Consultant, and require the Consultant submit a written Initial Report to the
Firm and the SEC within ninety days of this Order. The Firm agrees to adopt the recommendations from the
Initial Report, subject to adoption of alternative policies, procedures, or systems, within 90 days of its
issuance. The Consultant shall complete its review and issue a written Final Report within nine months of
the Order, and the Firm shall take necessary and appropriate steps to implement all recommendations and
alternative policies, procedures or systems. The Firm will certify its compliance with each of the previous
undertakings. The Order was executed on September 26, 2018.
8) The Commonwealth of Massachusetts Securities Division alleged that Voya Financial Advisors, Inc.
("Firm") violated the Massachusetts Uniform Securities Act, Mass. Gen. Laws Ch. 110A (“Act’), by failing to
register two (2) of its investment adviser representatives who had a place of business in Massachusetts and
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provided investment advisory services to residents of the Commonwealth between August 24, 2012 to
January 30, 2017 (the “Relevant Period”). The Firm admitted to the facts described but neither admitted nor
denied any violations of law. The Firm consented to the entry of a Consent Order that found that the Firm
violated sections 201(c) and 201(d) of the Act. The Firm agreed to i.) cease and desist from any violations
of sections 201(c) and 201(d) of the Act in the Commonwealth, ii.) register its investment adviser
representatives in the Commonwealth prior to them providing investment advisory services in the
Commonwealth, iii.) review its written supervisory policies and procedures with respect to, and provide
compliance with sections 201(c) and 201(d) of the Act, iv.) pay restitution of all asset management fees paid
by clients located in the Commonwealth to the representatives in question during the Relevant Period
(“Eligible Clients”), which was determined to amount to $10,936.47, v.) memorialize its restitution in a letter
(“Restitution Letter”) to each Eligible Client within thirty (30) days of the Consent Order, and vi.) provide the
Restitution Letter to the Division at least ten (10 ) days prior to the sending of the Restitution Letter to
Eligible Clients. The Firm further agreed to reimburse the asset management fees to each Eligible Client
within forty-five (45) days of the Consent Order, and submit to the Division a report detailing the distribution
of all funds to Eligible Clients within ninety (90) days of the Consent Order. The Firm paid a fine of $75,000.
This matter was resolved on July 31, 2017.
9) The Securities and Exchange Commission (“SEC”) alleged that Voya Financial Advisors, Inc. (“Firm”), in
its role as a Registered Investment Adviser, failed to disclose to its clients the compensation it received
through an arrangement with a third party broker-dealer (“Clearing Firm”), and conflicts of interest arising
from that compensation. Through an addendum to the fully-disclosed clearing agreement between Clearing
Firm and the Firm, Clearing Firm shared with the Firm certain revenues it received from the mutual funds in
Clearing Firm’s no-transaction-fee mutual fund program (“NTF Program”). In a separate agreement,
Clearing Firm agreed to pay the Firm a certain percentage of service fees that Clearing Firm received from
certain mutual funds in the NTF Program in exchange for the Firm performing certain administrative
services on Clearing Firm’s behalf. The SEC alleged that these payments created a conflict of interest in
that they provided a financial incentive for the Firm to favor the mutual funds in the NTF Program over other
investments when giving investment advice to its advisory clients. The SEC alleged that the Firm did not
disclose the aforementioned arrangements or the resulting conflict of interest to its advisory clients, resulting
in a violation of Sections 206(2) and 207 of the Advisers Act. The SEC also alleged that, by not adequately
implementing policies and procedures reasonably designed to ensure proper disclosure of conflicts of
interests, the Firm violated Section 206(4) of the Advisers Act and Rule 206(4)-7 thereunder. Without
admitting or denying these findings, the Firm consented to the entry of an Order Instituting Administrative
and Cease and Desist Proceedings (“Order”). The Firm agreed to a censure and disgorgement of
$2,621,324, prejudgment interest of $174,629.78 and a civil monetary penalty of $300,000. The Firm
agreed to cease and desist from committing or causing any violations or future violations of Sections 206(2),
206(4) and 207 of the Advisers Act and Rule 206(4)-7 thereunder. The Firm further agreed to comply with
the following undertakings: the Firm will provide a copy of the Order to each of the Firm’s existing advisory
clients within forty-five days of the entry of the Order and further comply with all disclosure obligations
concerning the Order under the Advisers Act. The Firm will certify its compliance with the previous
undertaking no later than sixty days from the completion of the undertaking. The Order was executed on
March 8, 2017.
10) The Financial Industry Regulatory Authority (“FINRA”) alleged that Voya Financial Advisors, Inc. (“Firm”)
failed to report to TRACE 100 transactions in TRACE Agency/Securitized Products (“SP”) within the time
permitted by FINRA Rule 6730, constituting 26.25 percent of the transactions in TRACE-eligible SP (381)
that the Firm reported to TRACE during the fourth quarter of 2015. This conduct constituted separate and
distinct violations of FINRA Rule 6730(a) and a pattern or practice of late reporting without exceptional
circumstances in violation of FINRA Rule 2010. Without admitting or denying FINRA’s findings, the Firm
accepted and consented to the described findings and to the entry of a censure and fine in the amount of
$7,500 by agreeing to a Letter of Acceptance, Waiver and Consent (“AWC”) with FINRA. FINRA accepted
the AWC on March 1, 2017.
11) The Financial Industry Regulatory Authority (FINRA) alleged that Voya Financial Advisors, Inc. (Firm)
failed to (a) implement a supervisory system and procedures designed to reasonably ensure suitability of its
multi-share class variable annuities sold to customers, (b) identify and investigate red flags in variable
annuity sales, (c) supervise variable annuity sales, and (d) implement an adequate supervisory system and
procedures for variable annuity exchange transactions. The Firm’s failures included, but were not limited to
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supervision and oversight, and the maintenance of policies and procedures regarding the sale of L-share
variable annuities with Long-Term Income riders and no persistency credits to investors with long-term time
horizons. Without admitting or denying FINRA’s findings, the Firm accepted and consented to the entry of
findings and the sanctions described below by agreeing to a Letter of Acceptance, Waiver and Consent
(AWC) that was accepted by FINRA on November 2, 2016. The AWC included a Firm censure and fine in
the amount of $2,750,000. The Firm agreed to pay restitution to customers in accordance with a plan not
unacceptable to FINRA in an amount that will total not less than $1,800,000. The Firm additionally agreed to
review and revise, as necessary, its systems, policies and procedures and training with respect to multi-
share class variable annuity sales. The Firm will certify to FINRA that it has established policies and
procedures that are reasonably designed to achieve compliance with applicable FINRA and NASD rules.
12) The Commonwealth of Massachusetts Securities Division (the “Division”) alleged that the Firm violated
Section 204(a)(2)(J) of the Massachusetts Uniform Securities Act by failing to include specific policies
regarding voting shareholder proxies in its written supervisory procedures or other manuals. The Division
found that two Firm representatives voted shareholder proxies on behalf of customers despite VFA’s
position that it does not permit registered representatives to vote shareholder proxies on behalf of
customers. VFA entered into a Consent Order with the Division on June 22, 2016. VFA admitted the
Division’s Statement of Facts but neither admitted nor denied the Violations of Law contained therein. VFA
was censured and paid an administrative fine of $100,000.00 to the Commonwealth of Massachusetts. VFA
was also required to certify that it had reviewed its written supervisory policies and procedures with respect
to broker-dealer representative proxy voting. VFA agreed to report to the Division within thirty (30) days of
the Consent Order regarding the steps taken by VFA during its review, along with conclusions and
recommendations resulting from the review.
Other Financial Industry Activities and Affiliations
VFA is indirectly owned by Voya Financial, Inc., and is under common control with the following insurance
companies: Voya Retirement Insurance and Annuity Company, ReliaStar Life Insurance Company and
ReliaStar Life Insurance Company of New York.
In addition to being a registered investment adviser, VFA is registered as a FINRA member broker-dealer.
A list of affiliated broker-dealers is specifically disclosed in Section 7.A. on Schedule D of Form ADV, Part
1, which can be accessed by following the directions provided on the Cover Page of this Firm Brochure.
IARs of VFA are separately licensed as registered representatives of VFA and may be independent
insurance agents appointed with various insurance companies. As such, VFA receives separate, yet
customary, commission compensation resulting from I A R s implementing (non-investment advisory)
brokerage and insurance product transactions on behalf of investment advisory clients.
VFA will hold customers' checks made payable to third parties, such as insurance companies, investment
companies, and VFA's clearing broker-dealer, Pershing, LLC (Pershing) in connection with subscription-
way (directly held) transactions, to rollover funds from a qualified retirement plan, and the opening of a new
account with VFA and Pershing. VFA holds such checks during the pendency of its principal review of the
transaction or the new account in accordance with applicable FINRA and SEC guidance and rules. Each
check held by VFA is safeguarded in accordance with VFA's procedures. VFA may hold a check for no
more than seven (7) business days. If the VFA principal reviewer approves the transaction or new
account, the check will be forwarded to the product issuer or Pershing, respectively, no later than
Noon on the business day following approval of the transaction or new account. If the VFA principal
reviewer rejects the transaction or new account, the check will be returned to the customer no later than Noon
on the business day following rejection of the transaction or new account.
VFA policies make certain financial products, such as illiquid non-traded products, available to clients only
in the Firm’s role as a broker-dealer, for which it receives commissions. Other registered investment
advisers may offer such financial products in an investment advisory account, shares of which may be
purchased net of commission, resulting in more shares to the customer than if the same product is
purchased through the Firm on a commission basis. Purchasing such products through the Firm in its role
as broker-dealer will result in the client receiving fewer shares for the same purchase price than the
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customer would receive if purchased in an investment advisory account. Clients will receive lower
investment returns over the short term, and incur higher execution costs due to the Firm’s policy, as
compared to the same financial product held in an investment advisory account. In certain scenarios, a
client will pay more fees and expenses over the course of holding the product by purchasing it from VFA in
its capacity as a broker-dealer than the client would pay if the product had been purchased in an investment
advisory account. Since offering such financial products only in the Firm’s capacity as a broker-dealer
creates a conflict of interest, the Firm has an obligation to notify clients of, and to obtain informed consent
for, these types of recommendations at the time of sale. VFA does not owe clients a fiduciary duty in
circumstances when it offers clients products in its role as a broker-dealer.
Custodian
As previously disclosed, clients are required to direct us to custody their assets with and to place trades
through Pershing as a condition for participation in IC UMA Program. Pershing is an unaffiliated, FINRA
broker-dealer and VFA's clearing firm and custodian.
Pursuant to an agreement with Pershing, Pershing reimburses the Firm for transition fees incurred in
moving new customer assets to the Pershing platform. Additionally, with respect to Individual Retirement
Accounts (“IRA”) held on the Pershing platform, the Firm is credited $5.00 of each annual maintenance fee
for IRAs that hold general securities, and $2.50 for IRAs that hold only mutual funds as revenue sharing.
This reimbursement and credit creates a number of conflicts of interest. First, it incentivizes the Firm to
custody assets, including IRA accounts, on the Pershing platform as opposed to another custodian that
neither reimburses the Firm for transition fees nor credits the Firm a portion of the annual IRA maintenance
fee. Second, the Firm is incentivized to open IRA accounts that are not limited to mutual funds, as opposed
to those that are limited to mutual funds, as a means to receive the higher revenue sharing amount.
Pershing also provides compensation to VFA based upon the assets of VFA customers that are held in
money market mutual funds on the Pershing platform. This creates a conflict of interest, as it incentivizes
VFA to retain Client assets in money market mutual funds on the Pershing platform and generally results in
a lower yield to you due to the higher expense of such money market mutual funds.
Through an agreement with Pershing, VFA is paid a percentage fee by Pershing on all assets (mutual
funds, exchange traded funds, equities, bonds and other assets) above a certain threshold custodied at
Pershing by VFA customers. Pershing pays VFA a higher percentage if the assets VFA holds at Pershing
meet certain thresholds. VFA receives this percentage fee payment from Pershing in addition to any
payments it may receive on such assets from its Product Partners, as that term is defined in Part 2A of
the Firm Brochure. In addition, Pershing pays VFA a per account fee for each customer account of VFA
held at Pershing. These payments create a conflict of interest between VFA and its customers, as these
payments provide VFA with an
incentive to recommend investing through Pershing as opposed to
another investment program that does not provide VFA with such fees.
More information regarding VFA’s relationship with Pershing, including but not limited to the conflicts of
interest that arise therefrom, is contained in Part 2A of the Firm Brochure.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
VFA has adopted a Code of Ethics which sets forth high ethical standards of business conduct required of
our employees and IARs, including compliance with applicable federal securities laws. A copy of VFA's
Code of Ethics is available to advisory clients and prospective clients. A copy may be requested by email
sent to voyafacompliance@voya.com, or by calling 800-356-2906.
VFA's Code of Ethics is designed to ensure that the personal securities transactions, activities and interests
of VFA's employees and IARs will not interfere with (i) making decisions in the best interests of investment
advisory clients, and (ii) implementing such decisions while, at the same time, allowing employees and
IARs to invest for their own accounts. VFA's Code of Ethics requires its IARs to report holdings and
transactions in securities. IARs must submit information related to their securities holdings within 10 days of
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employment or engagement with VFA and annually thereafter within thirty days of the end of each annual
period. Transactions in securities performed by IARs at certain brokerage or financial services firms are
captured and fed daily to VFA for surveillance. For accounts where transactions in securities are not
automatically fed to VFA electronically, IARs must submit quarterly reports detailing said transactions.
These reports must be submitted within thirty days of the close of the quarter in a manner approved by VFA.
VFA's Code of Ethics includes the firm's policy prohibiting the use of material non-public information. All
registered representatives, employees and IARs are reminded that such non-public information may not be
used in a personal or professional capacity. Among other things, VFA's Code of Ethics requires the prior
approval of any acquisition of securities in a limited offering (e.g., private placement) and pr ohi bits
investing in an initial public offering ("IPO") or an initial coin offering (“ICO”). The Code also provides for
oversight, enforcement and record keeping provisions. VFA and its IARs may buy securities for the firm or
for themselves from VFA investment advisory clients, or sell securities owned by the firm or the
that such transactions are
individual(s) to investment advisory clients. We will ensure, however,
conducted in compliance with all the provisions under Section 206(3) of the Advisers Act governing
principal transactions to investment advisory clients.
VFA may, at times, effect an agency cross transaction for an investment advisory client, provided that the
transaction is consistent with the firm's fiduciary obligation to the client and that all requirements are met.
An agency cross transaction is a transaction where VFA acts as an investment adviser in relation to a
transaction in which VFA or any person controlled by or under common control with VFA, acts as broker for
both the investment advisory client and for another person on the other side of the transaction.
Client funds may be invested in shares of mutual funds for which an affiliate of VFA serves as an investment
adviser ("Affiliated Funds"). The affiliate will receive a management fee, outlined in the prospectus, from the
affiliated Fund. Assets invested in affiliated Funds are included in the asset-based fee charged to the client.
In addition, IARs are required to report all personal securities transactions conducted in affiliated Funds.
VFA and its IARs may buy or sell for their personal accounts securities identical to or different from those
recommended to our clients. In addition, any related person(s) may have an interest or position in certain
securities which may also be recommended to a client. It is the expressed policy of VFA that no person
employed by us may purchase or sell any security prior to a transaction(s) being implemented for an
advisory account, thereby preventing such employee(s) from benefiting from transactions placed on behalf
of advisory accounts.
As previously disclosed, IARs are separately registered as securities representatives of VFA, and/or
licensed as an insurance agent/broker of various insurance companies. Please refer to the preceding
section and the Firm Brochure for a detailed explanation of these relationships and important conflict of
interest disclosures.
Review of Accounts
Reviews: VFA periodically reassess, but does not continuously monitor, the performance of the selected
registered investment adviser(s). If VFA or the IAR determines that a particular selected registered
investment adviser(s) is not managing the client's portfolio in a manner consistent with the client's IPS, or
the client's investment objectives and situation changes, the IAR may recommend a different registered
investment adviser(s).
At least annually, IARs contact the client to review performance, changes in the client's net worth, income,
goals and investment objectives and to determine if there are material changes to the client's financial
condition. However, should there be material change in the client's personal and/or financial situation, we
should be notified immediately to determine whether revision of the client's investment profile is warranted.
Reports: Clients have access to monthly statements (when trading activity occurs) and confirmations of
transactions from Pershing and also have access to quarterly statements and quarterly performance reports
summarizing account performance, balances and holdings to clients in the IC UMA Program.
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Client Referrals and Other Compensation
VFA and VRIAC offer incentive programs through which VFA’s IARs are eligible to receive awards,
including but not limited to trips, cash bonuses, and non-cash items. These incentive programs are based
on client engagement activities, client service ratings, total securities product sales or assets retained
through and on behalf of VFA or VRIAC. From time to time, VFA and VRIAC will weight certain products or
services more heavily in its calculations for purposes of qualifying for such incentives. For example, VFA
may weigh investment advisory programs assets under management more heavily than other sales. Such
weighting provides incentives for your IAR to recommend such weighted products or services over others
with less weighting. The existence of these incentive programs and the possibility of receiving incentive
awards create a conflict of interest, as they incentivize IARs to sell customers products through VFA and
VRIAC, and retain customer assets with VFA and VRIAC. In addition, VRIAC provides more qualifying spots
on awards trips to RAD Channel IARs for sales of tax-exempt retirement products than it does for sales of
retail financial products. This creates a conflict of interest, as it incentivizes RAD Channel IARs to focus on
tax-exempt market product sales and asset retention.
Please see Item 14 of VFA’s Form ADV Part 2A for further information regarding Client Referrals and Other
Compensation.
Financial Information
As an advisory firm that maintains discretionary authority for client accounts we are also required to disclose
any financial condition that is reasonably likely to impair our ability to meet our contractual obligations. To
the best of VFA's knowledge and belief, VFA has no financial circumstance that is reasonably likely to
materially adversely affect our ability to provide investment advisory services to our clients, and has not
been the subject of a bankruptcy proceeding.
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