Overview
- Headquarters
- Windsor, CT
- Average Client Assets
- $0.5 million
- Minimum Account Size
- $1,000
- SEC CRD Number
- 2882
Fee Structure
Primary Fee Schedule (PART 2A OF FORM ADV: FIRM BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 2.75% |
| $250,001 | $500,000 | 2.75% |
| $500,001 | $1,000,000 | 2.50% |
| $1,000,001 | $2,000,000 | 2.35% |
| $2,000,001 | $5,000,000 | 2.10% |
| $5,000,001 | $10,000,000 | 2.05% |
| $10,000,001 | and above | 2.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $26,250 | 2.62% |
| $5 million | $112,750 | 2.26% |
| $10 million | $215,250 | 2.15% |
| $50 million | $1,015,250 | 2.03% |
| $100 million | $2,015,250 | 2.02% |
Clients
- HNW Share of Firm Assets
- 41.28%
- Total Client Accounts
- 16,337
- Discretionary Accounts
- 142
- Non-Discretionary Accounts
- 16,195
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Investment Advisor Selection, Educational Seminars
Regulatory Filings
Additional Brochure: PART 2A APPENDIX 1 OF FORM ADV: WRAP FEE PROGRAM BROCHURE (2026-03-31)
View Document Text
Part 2A Appendix 1 of Form ADV: Wrap Fee Program Brochure
Voya Financial Advisors, Inc.
One Orange Way
Windsor, CT 06095
Telephone: 800-356-2906
Email: voyafacompliance@voya.com
Web Address: www.voyafinancialadvisors.com
March 31, 2026
This wrap fee program brochure provides information about the qualifications and business
practices of Voya Financial Advisors, Inc. (“VFA” or “Firm”). If you have any questions about the
contents of this brochure, please contact us at 800-356-2906 or voyafacompliance@voya.com.
The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority.
Additional information about Voya Financial Advisors, Inc. is also available on the SEC’s website
at www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a
CRD number. Our firm's CRD number is 2882.
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Item 2 Material Changes
The Firm has made no material changes to this Form ADV Wrap Brochure subsequent to the
version filed on December 10, 2025.
Non-Material Changes
The Firm has made non-material organizational changes to this Form ADV Wrap Brochure,
including the removal of disciplinary actions that are greater than ten (10) years old. .
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Item 3 Table of Contents
Page
Item 1
Cover Page
1
Item 2
Material Changes
2
Item 3
Table of Contents
3
Item 4
Services, Fees and Compensation
4
Item 5
Account Requirements and Types of Clients
10
Item 6
Portfolio Manager Selection and Evaluation
11
Item 7
Client Information Provided to Portfolio Managers
11
Item 8
Client Contact with Portfolio Managers
11
Item 9
Additional Information
11
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Item 4
Services, Fees and Compensation
Introduction
Voya Financial Advisors, Inc. (“VFA” or “Firm”) is dually registered as an SEC-registered
investment adviser and broker-dealer with its principal place of business located in Windsor,
Connecticut. VFA began conducting business in 1994. VFA, through predecessor firms, began
conducting business as a broker-dealer in 1968. Please note that being registered with the SEC
does not imply a certain level of skill or training.
VFA sponsors the Unified Managed Account Program (the “UMA Program”), a wrap fee program.
A wrap fee program is an advisory program under which a specified fee or fees, not based
directly on transactions in the client's account, is charged for advisory services. Services include,
but may not be limited to, portfolio management or advice concerning the selection of other
investment advisers, and the execution of client transactions and custody of program assets.
This Wrap Brochure is limited to describing the services, fees, and other necessary information
clients should consider prior to becoming a client within the UMA Programs. For purposes of the
Wrap Brochure, "our", "us" and "we" refer to VFA, and "you" and "your" refer to prospective and
existing investment advisory clients of VFA.
The value of financial investments rises and falls, and no financial plan can guarantee results.
Accordingly, VFA cannot guarantee future financial results or the achievement of your financial
goals through implementation of any advice or recommendations provided to you. VFA does not
monitor the day-to-day performance of your specific investments.
For a complete description of the other services and fees offered by VFA, clients should refer to
our Form ADV Part 2: Firm Brochure ("Firm Brochure"). The Firm Brochure contains important
information about VFA’s investment advisory programs and conflicts of interest associated with
those programs. The Firm Brochure should be read together with this Wrap Brochure to
understand VFA’s investment advisory business. You may obtain a copy of our Firm Brochure by
contacting us at voyafacompliance@voya.com or by calling 800-356-2906.
UMA Program Services
Description
VFA sponsors the UMA Program ("UMA Program"), a wrap fee program. A wrap fee program is
an advisory program under which a specified fee or fees, not based directly on transactions in the
client's account, is charged for advisory services. Services may include portfolio management or
advice concerning the selection of other investment advisers, and the execution of client
transactions and custody of program assets. Through the UMA Program, VFA provides clients
with advice, custodial, trade execution and related services for a single asset-based fee.
Through the use of ISSs, as defined below, the UMA Program offers the ability to combine
multiple investment disciplines and investment options in a single account. Investment options
include, but are not limited to, mutual funds, fixed income securities, exchange-traded funds
(“ETFs”), separately managed accounts, model portfolios, stocks and bonds. Through the UMA
Program, clients are provided with investment services from the IAR and/or affiliated or
unaffiliated Independent Investment Strategists (“IIS” or “Strategist”).
Your UMA Program relationship begins with completing a Risk Tolerance Questionnaire. The
purpose of this questionnaire is to assist your IAR in understanding your investment objectives,
financial situation, risk tolerance, investment time horizon and other pertinent information. The
information we gathered will also be used to recommend an appropriate IIS(s). Based on the
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answers provided, an Investment Policy Statement (“IPS”) will be generated. The IPS will present
to you one or more investment styles for consideration.
Your IAR may recommend investment portfolios designed by one or more affiliated or unaffiliated
IIS(s) who independently select the securities or fixed income securities for the investment
portfolio selected (each, an “IIS Sleeve”). Transactions will be executed by VFA, which, in certain
circumstances, will obtain the services of a third party or parties to support this function. VFA and
any third party providing services to VFA is support of such trading function shall be described as
“Overlay Manager.” Transactions will be cleared through Pershing, LLC (“Pershing”).
IIS Sleeves are managed by the IIS(s) based on the portfolio’s goal, rather than on each client’s
individual needs. Clients, nevertheless, may impose reasonable restrictions on investing in
certain securities, types of securities, or industry sectors, provided, however, that VFA may refuse
to accept or to continue to provide investment advisory services with respect to such program
assets, as the case may be, if it determines such restrictions are unreasonable or impracticable.
Your IAR will assist you in determining an appropriate investment strategy to follow. VFA will
generally rebalance your account quarterly, whenever the portfolio and/or investments within a
sleeve fall outside of certain allocation parameters.
The Unified Managed Account Program offers the option to permit VFA, through its IAR to
exercise discretion in moving client balances in the Unified Managed Account Program among
unaffiliated IIS Sleeves without client’s prior consent. This discretionary authority is in addition to
the limited discretionary trading authority to adhere to changes in the IIS sleeves described in this
section. The complete terms of VFA and its IAR’s discretionary authority with respect to client’s
Unified Managed Account Program account is contained in the Unified Managed Account
Program agreement.
The UMA Program offers various money market sleeves comprised exclusively of money market
mutual funds chosen by VFA (the “Money Market Sleeves”). Effective April 1, 2024, VFA includes
balances in money market sleeves in its calculation of VFA’s applicable advisory fees, including
custody and administrative fees, for the UMA Program. The terms of the UMA Program Fees are
described below.
No Discretion or Fiduciary Role by VFA or its Affiliates Pursuant to ERISA
or Internal Revenue Code § 4975
Except as described below, neither VFA nor its affiliates have discretion over the client's decision
to invest through the UMA Program. The final decision to select and invest in an IIS is made by
the client. Furthermore, with respect to an IRA or ERISA account invested in an IIS, neither VFA
nor its affiliates act as a fiduciary within the meaning of the Employee Retirement Income Security
Act of 1974 ("ERISA") or the Internal Revenue Code of 1986. You represent, by signing the
Agreement, that you are capable of making an independent and informed decision concerning the
opening and maintenance of the Account.
Strategist’s Authority to Rebalance the Model Portfolios
VFA has the authority to rebalance a client’s account in the event that client’s portfolio and/or
investments within client’s account fall outside of acceptable allocation ranges determined by the
Strategist for the Model Portfolio the Client has selected.
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UMA with Discretion Program
As discussed earlier in this section, VFA and its IARs must generally obtain client’s consent prior
to moving client’s account balance in the UMA Program from one IIS Sleeve to another IIS
Sleeve. However, clients may grant VFA, through its IARs, discretionary authority by executing
the Unified Managed Account Program Advisory Account Agreement (for Accounts with
Discretion) (“UMA with Discretion”). Under the UMA with Discretion Program, the client provides
VFA, through its IAR, with the authority to move client’s account balance in the UMA Program
among unaffiliated IIS Sleeves without the client’s prior consent.
The discretion granted to VFA and its IARs in the UMA with Discretion Program does not extend
to moving client cash balances into or out of an affiliated IIS Sleeve, including but not limited to
the GPMM Model Portfolios. VFA and its IARs must obtain the client’s consent before engaging in
any such transaction.
The UMA with Discretion account agreement contains detailed information regarding the UMA
with Discretion Program. Please consult the UMA with Discretion Program agreement carefully
before investing.
Changes to the Mutual Fund Line-Up
In certain situations, such as where a mutual fund closes or where a mutual fund’s portfolio
manager departs, a Strategist may replace the fund with another appropriate fund for the Model
Portfolio.
Modifications may have Tax Ramifications
The Strategists do not possess knowledge of the client’s individual information or investment
information or provide personalized investment advice. From time to time, the Strategists will add
and remove investments from their respective Model Portfolios, and will modify the allocation
within and/or rebalance the Model Portfolios. Such modifications in the Model Portfolios will then
be effected through the sale of investments in client accounts which may have tax ramifications
for clients based on the transactions that result in the client’s account.
Risk of Loss
All investments have risks, including the risk of loss of the client’s principal investment. While
VFA, the IAR and respective Strategists seek to balance potential for investment gain against the
risk of loss, there is risk in these investments as outlined in the Firm Brochure and in the
prospectus and offering documents of the underlying investments. While the use of the SASP
Program or UMA Program, including the Model Portfolios developed by the Strategists, can help
manage this risk, there have been periods in the past where markets in general and individual
investments have lost value and there will be similar periods in the future. Investment returns,
particularly over shorter time horizons, are highly dependent on trends in the various investment
markets. Thus, VFA’s respective investment advisory services are generally suitable for long-term
investment objectives or strategies, rather than for short-term trading purposes. There is no
guarantee that client investment objectives will be achieved. As with any investment program, you
can lose some or all of your money by investing through the UMA Program.
Termination of the Advisory Relationship
A client agreement may be terminated at any time, by either party, for any reason. Termination by
the client is effective upon receipt of written notice by VFA unless a later date is requested in the
client’s notice and agreed to by VFA. Termination by VFA is effective 30 days from the date of
written notice to the client, unless a later date is stated in the notice. Client may terminate without
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penalty within five business days of entering into an investment advisory agreement. As disclosed
above, fees are paid in advance of services provided. Upon termination of any account, any
prepaid, unearned fees will be promptly refunded. In calculating a client’s reimbursement of fees,
VFA will pro rate the reimbursement according to the number of days remaining in the billing
period.
UMA Program Fees
General Information
In general, fees for VFA investment advisory services are based upon a percentage of assets
under management and are charged in advance by debiting advisory Wrap Program fees from
client accounts, except as otherwise specified below. If management of the assets begins after
the start of a month or quarter as applicable, Wrap Program fees will be prorated accordingly.
You authorize VFA to debit fees from your account in accordance with the terms set forth in the
UMA Program Account Agreement, Exhibits, and Addenda (“Agreement”).
Although VFA has established the fee schedules described in this Wrap Brochure, VFA retains
the right to negotiate alternative fees on a client-by-client basis. For Be Ready, the fees may be
fixed and non-negotiable. Client facts, circumstances and needs are considered in determining
the fee schedule. These facts include the complexity of the client’s situation, assets to be
managed, anticipated additional assets, related accounts, portfolio style and account
composition, among other factors. The specific annual fee schedule is identified in the client's
contract. VFA will prorate the fee it charges you if more than $10,000 is deposited or withdrawn
from your account during the billing period
Advisory services fees charged by other investment advisers may be similar to or lower than the
fees that VFA charges. Other investment advisers offer similar wrap fee programs to those
offered by VFA, but for a lower cost.
Maximum Annual Total Client Fee
Portfolio Value
From To
Annual Total Client Fee
First
Next
Next
Next
Next
Next
Next
$ 0 - $ 250,000
$ 250,001 - $ 500,000
$ 500,001 - $ 1,000,000
$ 1,000,001 - $ 2,000,000
$ 2,000,001 - $ 5,000,000
$ 5,000,001 - $ 10,000,000
$10,000,001 and over
2.75%
2.75%
2.50%
2.35%
2.10%
2.05%
2.00%
Details regarding the Management Fee and the Custody Fee charged to your account are
contained in your Agreement.
In addition, clients may incur charges for other account services provided not directly related to
the execution and clearing of transactions, including, but not limited to, safekeeping fees, wire
transfer fees, exchange fees, and fees for transfers of securities. Details regarding the
miscellaneous fees applicable to your account are contained in your Agreement.
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UMA Program Fee Description
The total annual client fee for services under the UMA Program consists of the Management Fee
and the Custody Fee. The Management Fee is composed of the Strategist Fee(s) and an
Advisory Fee. As shown in the table below, the maximum total annual fee for the IIS Sleeve(s)
will not exceed 2.75%. The Management Fee is assessed based on the total market value of the
UMA account and applied by asset tier per account, as stated on the Fee Schedule in the UMA
account agreement. On the client’s behalf, VFA pays a portion of the asset-based fee to the IIS
for services. In certain circumstances, a transfer of assets from one IIS to a different IIS will result
in a higher or lower Management Fee, based on the difference in the Management Fees that
each IIS charges. Miscellaneous, one-time, or other fees such as (if applicable) an IRA
maintenance fee or wire transfer fee will not be offset against the asset-based fee.
The UMA Program incorporates fees that would otherwise be assessed to the client account
including, among other things, transaction costs and the annual IRA custodial fee. However,
clients may incur charges for other account services provided not directly related to the execution
and clearing of transactions, including, but not limited to, safekeeping fees, wire transfer fees,
exchange fees, paper surcharges and fees for transfers of securities. Details regarding the
miscellaneous fees applicable to your account are contained in your Agreement.
Certain miscellaneous fees are lower for clients who have provided VFA and its IAR discretionary
authority move amongst unaffiliated IIS Sleeves without the client’s prior consent. A listing of
these miscellaneous fees is contained in client’s Unified Managed Account Program Agreement.
It is important that clients understand that granting or eliminating discretionary authority for VFA,
through its IAR, to move amongst unaffiliated IIS Sleeves without the client’s prior consent will
result in lower (by granting such discretionary authority) or higher (by eliminating such
discretionary authority) miscellaneous fees. The UMA Program Account Agreement has more
information concerning the applicability of miscellaneous fees based on what degree of discretion
the client has provided to VFA and its IARs.
Maximum Annual Total Client Fee
From To
Portfolio
Value
Annual Total Client Fee
of IIS Sleeve(s)
First
Next
Next
Next
Next
Next
Next
$ 0 - $ 250,000
$ 250,001 - $ 500,000
$ 500,001 - $ 1,000,000
$ 1,000,001 - $ 2,000,000
$ 2,000,001 - $ 5,000,000
$ 5,000,001 - $ 10,000,000
$10,000,001 and over
2.75%
2.75%
2.50%
2.35%
2.10%
2.05%
2.00%
VFA may require a minimum account value depending on the strategy selected which is reflected
on the UMA Program Advisory Account Agreement.
The information gathered will be used to propose an appropriate asset allocation strategy. Once
you receive your proposal and meet with your IAR, you will determine whether to adopt, modify or
reject the recommended asset allocation strategy.
Payments to Strategists and IARs
On the client's behalf, VFA pays a portion of the fee it receives from the client to the selected
account managed by that particular Strategist. Voya IM has waived charging a management fee
for the GPMM – Mutual Fund Series. Voya IM has not waived charging a management fee for the
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GPMM – ETF Series or the Separately Managed Model Portfolio. Your total fee will vary
depending on the fees charged by the Strategist you choose.
The IAR that recommends the UMA Program to you receives compensation as a result of your
participation in such program. Such compensation creates a financial incentive for the IAR to take
particular action, which includes, but is not limited to, recommending the UMA Program over
other investment advisory programs or services.
As discussed earlier in this Item 4, the UMA Program offers the Money Market Sleeves, which
invests customer cash balances in one or more money market mutual funds. The money market
mutual funds used in the Money Market Sleeves may participate in Pershing’s FundVest mutual
fund program. As such, VFA may avoid paying transaction costs when it invests client cash
balances in the Money Market Sleeves. VFA’s avoidance of transaction costs is a conflict of
interest, as it incentivizes VFA to recommend clients use the Money Market Sleeves instead of
IIS sleeves where VFA is charged transaction costs for client investments, and to choose a
money market mutual fund(s) for the Money Market Sleeves that results in a lower return for the
client, but avoids transaction costs for VFA. More information regarding Pershing’s FundVest
mutual fund program can be found in Item 12 of the Firm Brochure. Clients can obtain higher
yielding money market mutual funds at other broker-dealers and investment advisers for lower
cost. Money Market Sleeves offered within the UMA Program include a money market mutual
fund managed by an Affiliated Strategist of VFA.
Consider Fees Carefully
Under the Program, the client receives investment advisory services, the execution of securities
brokerage transactions, custody and reporting services for a single specified Wrap Program Fee.
Other investment advisers offer wrap fee programs that are similar to those offered by VFA, but
for a lower cost. The Program Fee may be higher or lower than that charged by other sponsors
of comparable wrap fee programs. In addition, a disparity in wrap fees may exist between the
wrap fees charged to other clients, and the client could pay for each of the services offered under
the Program separately, which could result in lower overall costs depending upon the client’s
individual circumstances.
All fees paid to VFA for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds and/or ETFs to their shareholders. These fees and expenses
are described in each fund's prospectus. These fees will generally include a management fee,
other fund expenses, and a possible 12b-1 fee. If the fund also imposes sales charges, a client
may pay an initial or deferred sales charge.
A client could invest in a mutual fund directly, without our services, which are designed, among
other things, to assist the client in determining which mutual fund or funds are most appropriate to
each client's financial condition and objectives. Accordingly, the client should review both the fees
charged by the funds and our fees to fully understand the total amount of fees to be paid by the
client and to thereby evaluate the advisory services being provided.
Item 5
Account Requirements and Types of Clients
Minimum Account Requirements
UMA Program
Participation in the UMA Program is subject to certain minimum account requirements. VFA may
require a minimum account value depending on the strategy selected which is reflected on the
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UMA Program Advisory Account Agreement. The minimum deposit may consist of both cash and
securities. In the event that a deposit for less than the required minimum opening balance is
received, the assets will not be managed until the minimum opening balance is met, although the
fee will be charged. Any cash deposited during this interim period will be deposited into client’s
cash sweep vehicle, if one has been selected. IISs may have different account minimums and
restrictions on the types of investments they manage.
Types of Clients
VFA provides investment advisory services in the UMA Program, where appropriate, to:
Individuals, including high net worth individuals
•
• Pension & Profit Sharing Plans (other than plan participants)
• Charitable Organizations
• Corporations or other business not listed above
Item 6
Portfolio Manager Selection and Evaluation
Strategist Selection
As previously disclosed, VFA has selected certain Affiliated and Unaffiliated Strategists to
participate in the UMA Program. In its role as sponsor and investment adviser of the Program,
VFA is responsible for conducting due diligence and selecting the Strategists and Model
Portfolios to be offered through the UMA Program. We evaluate Strategists based on information
provided by that Strategist, including descriptions of its investment process, asset allocation
strategies, sample portfolios, financials and the Strategist’s disclosure brochure(s). We also
analyze performance, risk characteristics and management style. VFA monitors the Strategists’
ongoing management of the Model Portfolios to ensure the Strategists are adhering to the Model
Portfolios’ stated investment policies and strategies. VFA periodically reassess, but does not
continuously monitor, the performance of the selected strategist(s).
If VFA or the IAR determines that a particular selected strategist(s) is not managing the client's
portfolio in a manner consistent with the client's IPS, or the client's investment objectives and
situation changes, the IAR may recommend a different strategist. Under this scenario, the IAR
assists the client in selecting a new strategist. However, the decision to move to a new strategist
and/or program is solely at the discretion of the client. The advisor will not monitor the
performance of your account on a day-to-day basis.
VFA may terminate the relationship, at our sole discretion, with any Strategist and may retain one
or more new or existing Strategists to participate in the Program. Circumstances under which a
Strategist might be removed include (but are not limited to) performance, departure from the
Strategist's stated investment discipline, or material changes in the organization.
See Item 4 for additional information about how the IAR recommends Strategists for each client
and the IAR's process for reviewing Strategists.
Selection of Affiliated Strategists
We recognize the inherent conflicts of interest when assessing Affiliated Strategists and assisting
clients in selecting investment managers, because VFA and/or our affiliates receive more
aggregate fees if clients select an investment manager that is affiliated with our firm. To mitigate
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this conflict, VFA applies the same methodology described in the section entitled “Strategist
Selection,” above, to our review of affiliated and unaffiliated Strategists.
Portfolio Performance Reporting
Clients have access to quarterly performance reports summarizing account performance,
balances and holdings.
Item 7
Client Information Provided to Portfolio Managers
Although the Strategists remain responsible for managing the Model Portfolios, they do not
possess knowledge of your individual information or investment goals and objectives, and do not
have a direct relationship with you.
Item 8
Client Contact with Portfolio Managers
Clients utilizing the Model Portfolios generally do not have contact with the Strategists. Clients
should contact their IAR or VFA with any questions they may have regarding their Accounts.
Item 9
Additional Information
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or
prospective client's evaluation of our advisory business or the integrity of our management.
The following are disciplinary events relating to our firm and/or our management personnel:
On August 4, 2025, the California Department of Insurance issued an Order adopting a
1)
Special Notice of Defense under File No. LBB 2466-D. Through the Special Notice of Defense,
the Firm admitted allegations contained in the First Amended Accusation filed under the above
cause number which stated that the Firm failed to timely notify the Commissioner of a change in
the firm’s background information on three (3) occasions within thirty (30) days of the date the
Firm learned of the change in said background information. The background information at issue
included three (3) regulatory actions belated reported by the Firm, including: (1) a March 1, 2017,
FINRA Letter of Acceptance, Waiver, and Consent, reported by the Firm on April 4, 2017, (2) a
December 21, 2020, SEC Order Instituting Administrative and Cease-and-Desist Proceedings,
Making Findings, and Imposing Remedial Sanctions and a Cease-and-Desist Order, reported by
the Firm on January 26, 2021; and (3) a September 13, 2024, Order issued by the Arizona
Corporation Commission, reported by the Firm on October 16, 2024. The California Department
of Insurance’s Order found that these late notifications constituted a failure to perform a duty
required by the California Insurance Code. The Order required the Firm to pay $10,000 in
penalties and $10,000 in costs.
2) The Arizona Corporation Commission, Securities Division alleged that VFA violated Arizona
Revised Statutes section 44-1961(A)(12) by failing to reasonably supervise its salesman. The
salesman, an employee of VFA, conducted back-office transactions in securities on behalf of
portfolio managers. In 2019, the employee moved from Iowa, where he maintained registration
as a broker-dealer agent and investment adviser representative, to Arizona. The employee
notified VFA when he moved to Arizona, and VFA updated his address by filing an amended
Form U-4. Inadvertently and contrary to VFA's internal policies, VFA failed to select Arizona as
an additional jurisdiction in which to seek registration. The employee performed his job duties as
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a back-office trade processor and facilitated the execution of securities orders within or from
Arizona from June 2019 until May 2024. In October 2023, VFA submitted an application for
registration upon behalf of the employee as a salesman and an investment adviser
representative. On September 13, 2024, the Arizona Corporation Commission, Securities
Division issued an Order to Cease and Desist, Order for Administrative Penalties, and Consent to
do the Same which required VFA to pay a civil penalty of $75,000. The Arizona Corporation
Commission approved the employee’s registration on September 23, 2024.
3) The Financial Industry Regulatory Authority (FINRA) alleged that, between March 2018 and
September 2019, Voya Financial Advisors, Inc. (“Firm”) paid approximately $2.9 million in
compensation to an unregistered entity in connection with the sale of variable universal life
insurance (“VUL”), a securities product. The unregistered entity was a limited liability company
primarily owned by an insurance agent who was not registered with FINRA. The Firm and the
unregistered entity were parties to a Variable Marketing Agreement, which provided that the
unregistered entity would provide services to facilitate the VUL sales such as distributing sales
materials and assisting with sales promotional activities. FINRA alleged that these transactions
violated FINRA Rules 2040 and 2010. Without admitting or denying FINRA’s findings, the Firm
accepted and consented to the described findings and to the entry of a censure and fine in the
amount of $500,000 by agreeing to a Letter of Acceptance, Waiver and Consent (“AWC”) with
FINRA. FINRA accepted the AWC on January 25, 2024.
4) Voya Financial Advisors, Inc. (“Firm”) submitted an offer of settlement that the Securities and
Exchange Commission (“SEC”) agreed to accept. The Firm agrees, without admitting or denying
the findings, that it violated Sections 206(2) and 206(4) of the Advisers Act and Rule 206(4)-7
thereunder by breaching its fiduciary duty to its investment advisory clients in connection with (a)
Firm’s mutual fund share class selection practices and the financial benefits it received for
advising clients to purchase and hold mutual fund share classes that paid fees pursuant to
Investment Company Act Rule 12b-1 (“12b-1 fees”); (b) Firm’s receipt of compensation in
connection with certain client cash sweep accounts; and (c) Firm’s policy requiring investment
advisory clients to pay an upfront brokerage commission when purchasing illiquid alternative
investment products (“Illiquid Alts”) when the same investment was available to investment
advisory clients with the brokerage commissions waived. From January 13, 2013 through
December 31, 2018, Firm received 12b-1 fees when a lower-cost share class was available, and
in some instances avoided paying certain transaction fees, when it purchased, recommended, or
held mutual funds for investment advisory clients, without providing adequate disclosure. From
January 13, 2013 to December 31, 2018 the unaffiliated clearing broker the Firm used for client
accounts (the “Clearing Broker”) paid Firm a portion of the revenue Clearing Broker received from
client balances in cash sweep products, which payments the Firm failed to adequately
disclose. From January 13, 2013 through July 28, 2017, the Firm caused certain investment
advisory clients to pay higher fees in the form of upfront commissions when purchasing Illiquid
Alts when those same products were available with commissions waived, which practice the Firm
failed to adequately disclose. Without admitting or denying these findings, the Firm consented to
the entry of an Order Instituting Administrative and Cease and Desist Proceedings (“Order”). The
Firm agreed to a censure and disgorgement of $11,547,820, prejudgment interest of $2,371,335
and a civil monetary penalty of $9,000,000. The Firm agreed to cease and desist from committing
or causing any violations or future violations of Sections 206(2) and 206(4) of the Advisers Act
and Rule 206(4)-7 thereunder. The Firm further agreed to comply with the following undertakings:
notify affected investment advisory clients within 30 days of the Order, retain an independent
compliance consultant within 30 days of the Order to conduct a review of the Firm’s
compensation receipt and disclosure practices with respect to advisory client investments, and
adopt all of recommendations contained in the independent compliance consultant’s reports. The
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Firm will certify its compliance with the previous undertakings no later than sixty days from the
completion of the undertaking. The Order was executed on December 21, 2020.
5) The Financial Industry Regulatory Authority (FINRA) alleged that Voya Financial Advisors, Inc.
(Firm) disadvantaged certain retirement plan and charitable organization customers that were
eligible to purchase Class A shares in certain mutual funds without a front-end sales charge
(Eligible Customers) between January 1, 2009 and May 26, 2016. Eligible Customers were
instead sold Class A shares with a front-end sales charge or Class B or C shares with back-end
sales charges and higher ongoing fees and expenses. FINRA also alleged that during this
period, the Firm failed to reasonably supervise the application of sales charge waivers to mutual
funds transactions by Eligible Customers, failed to maintain written supervisory procedures
designed to assist financial advisors in determining whether a customer was eligible for a sales
charge waiver, and failed to notify and train its financial advisors regarding the availability of
mutual fund sales charge waivers for Eligible Customers. FINRA alleged that these supervisory
violations resulted in the Firm violating NASD Conduct Rule 3010 (for violations before December
1, 2014), FINRA Rule 3110 (for violations after December 1, 2014), and FINRA Rule 2010.
Without admitting or denying these findings, the Firm entered into a Letter of Acceptance, Waiver
and Consent (AWC) with FINRA, in which it consented to the entry of censure, and agreed to
provide remediation to Eligible Customers who qualified for, but did not receive, the applicable
mutual fund sales-charge waiver. The Firm further agreed to provide FINRA with i) a schedule of
Eligible Customers identified for remediation, and a detailed plan to remediate Eligible Customers
based on specific details within 60 days of the AWC’s acceptance, and ii) a satisfactory proof of
payment of restitution to Eligible Customers by a registered principal of the Firm no later than 180
days from the AWC’s acceptance. The Firm estimates that Eligible Customers were overcharged
by $125,982. FINRA accepted the AWC on 4/23/2019.
6) The Securities and Business Investments Division of the Connecticut Department of Banking
(“Division”) alleged that Voya Financial Advisors, Inc. (“Firm”) violated Section 36b-31-6(f) of the
Regulations of Connecticut State Agencies (the “Regulations”) by failing to enforce and maintain
a system for supervising the activities of its agents, investment adviser agents and Connecticut
office operations that was reasonably designed to achieve compliance with applicable securities
laws and regulations. The allegations pertain to former Firm agent Dale Quesnel’s (“Quesnel”)
sale of unregistered securities to investors in Connecticut and other states (“Investors”). The
Division found, through a March 3, 2016 order against Quesnel, that Quesnel participated in
private securities transactions without providing prior written notice to the Firm. The Firm
acknowledged the Division’s allegations against it and, without admitting or denying them,
entered into a Consent Order (the “Order”) in which it consented to the entry of the following
sanctions: a) the Firm shall cease and desist from directly or indirectly violating the Connecticut
Securities Act or any regulation, rule, or order adopted or issued thereunder, including, without
limitation, any activity in or from Connecticut that violates Section 36b-31-6(f) of the Regulations;
b) an administrative fine, payable to the Treasurer of the State of Connecticut, of $100,000; c) the
establishment and administration of a fund (the “Fund”) to reimburse Investors in the amount of
$915,000, and the use of all reasonable efforts to confirm that the contact and address
information for the Investors is up to date; d) no later than thirty days from the Order, distribution
of a copy of the Order and a written notice, preapproved by the Division Director, to Investors
stating that the Investor or its estate is entitled to a payment from the Fund if he or she responds
to the Firm within sixty days and provides distribution instructions sufficient to make a payment,
and e) no later than ninety days from the Order, disbursement of money owed from the Fund,
according to the amounts identified by the Division, to the Investors that replied, and provide
proof of disbursement to the Division via a copy of the check or wire transfer to each Investor.
The Firm agreed to immediately notify the Division if any Investor cannot be located after a
diligent search, fails to provide sufficient disbursement instructions, fails to timely respond to the
notice, or unequivocally denies disbursement in writing. The Order was entered on March 11,
2019.
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impersonating
the Firm’s
for
the web portal used
retain an
7) Voya Financial Advisors, Inc. (“Firm”) has submitted an offer of settlement that the Securities
and Exchange Commission (“SEC”) has agreed to accept. The Firm agrees, without admitting or
denying such findings, that it violated Rule 30(a) of Regulation S-P (the “Safeguards Rule”) and
Rule 201 of Regulation Reg S-ID (the “Identity Theft Red Flags Rule”) by failing to adopt written
policies and procedures reasonably designed to protect customer records and information, and
failing to develop and implement a written Identity Theft Prevention Program. Over six days in
April, 2016, one or more persons
independent contractor
representatives called the Firm’s technical support line, in two instances using phone numbers
the Firm had previously identified as associated with fraudulent activity, and requested a reset of
to access Firm customer
three representatives’ passwords
information. The portal was serviced and maintained by the Firm’s parent company, Voya
Financial, Inc. The intruders used the Firm’s independent contractor representatives’ usernames
and passwords to log in to the portal and gain access to personal identifying information (“PII”) for
at least 5,600 Firm customers, and subsequently obtained account documents containing PII of at
least one Firm customer. The intruders used customer information to create new voya.com
customer profiles, giving them access to PII and account information of two additional
customers. There have been no known unauthorized transfers of funds or securities from Firm
customer accounts as a result of the attack. The Firm violated the Safeguards Rule because its
policies and procedures to protect customer information and to prevent and respond to cyber
security incidents were not reasonably designed to meet these objectives. In particular, the
Firm’s policies and procedures with respect to resetting the Firm’s independent contractor
representatives’ passwords, terminating web sessions in its proprietary gateway system for such
representatives, identifying higher-risk representatives and customer accounts for additional
security measures, and creation and alteration of voya.com customer profiles, were not
reasonably designed. The Firm violated the Identity Theft Red Flags Rule because it did not
review and update its Identity Theft Prevention Program in response to changes in risks to its
customers, or provide adequate training to its employees. Additionally, the Identity Theft
Prevention Program did not include reasonable policies and procedures to respond to identity
theft red flags, such as those detected by the Firm during the April 2016 intrusion. The Firm
consented to the entry of an Order Instituting Administrative and Cease and Desist Proceedings
("Order"), a censure, and civil money penalty in the amount of $1,000,000. The Firm agreed to
cease and desist from committing or causing any violations or future violations of Rule 30(a) of
Regulation S-P and of Rule 201 of Regulation S-ID. The Firm further agreed to comply with the
following undertakings. The Firm shall
independent compliance consultant
(“Consultant”) to conduct a comprehensive review of the Firm’s policies and procedures for
compliance with Regulation S-P and Regulation S-ID. , The Firm will fully cooperate with the
Consultant, and require the Consultant submit a written Initial Report to the Firm and the SEC
within ninety days of this Order. The Firm agrees to adopt the recommendations from the Initial
Report, subject to adoption of alternative policies, procedures, or systems, within 90 days of its
issuance. The Consultant shall complete its review and issue a written Final Report within nine
months of the Order, and the Firm shall take necessary and appropriate steps to implement all
recommendations and alternative policies, procedures or systems. The Firm will certify its
compliance with each of the previous undertakings. The Order was executed on September 26,
2018.
8) The Commonwealth of Massachusetts Securities Division alleged that Voya Financial
Advisors, Inc. ("Firm") violated the Massachusetts Uniform Securities Act, Mass. Gen. Laws Ch.
110A (“Act’), by failing to register two (2) of its investment adviser representatives who had a
place of business in Massachusetts and provided investment advisory services to residents of the
Commonwealth between August 24, 2012 to January 30, 2017 (the “Relevant Period”). The Firm
admitted to the facts described but neither admitted nor denied any violations of law. The Firm
consented to the entry of a Consent Order that found that the Firm violated sections 201(c) and
201(d) of the Act. The Firm agreed to i.) cease and desist from any violations of sections 201(c)
and 201(d) of the Act in the Commonwealth, ii.) register its investment adviser representatives in
the Commonwealth prior to them providing investment advisory services in the Commonwealth,
iii.) review its written supervisory policies and procedures with respect to, and provide compliance
with sections 201(c) and 201(d) of the Act, iv.) pay restitution of all asset management fees paid
14 | P a g e
by clients located in the Commonwealth to the representatives in question during the Relevant
Period (“Eligible Clients”), which was determined to amount to $10,936.47, v.) memorialize its
restitution in a letter (“Restitution Letter”) to each Eligible Client within thirty (30) days of the
Consent Order, and vi.) provide the Restitution Letter to the Division at least ten (10 ) days prior
to the sending of the Restitution Letter to Eligible Clients. The Firm further agreed to reimburse
the asset management fees to each Eligible Client within forty-five (45) days of the Consent
Order, and submit to the Division a report detailing the distribution of all funds to Eligible Clients
within ninety (90) days of the Consent Order. The Firm paid a fine of $75,000. This matter was
resolved on July 31, 2017.
9) The Securities and Exchange Commission (“SEC”) alleged that Voya Financial Advisors, Inc.
(“Firm”), in its role as a Registered Investment Adviser, failed to disclose to its clients the
compensation it received through an arrangement with a third party broker-dealer (“Clearing
Firm”), and conflicts of interest arising from that compensation. Through an addendum to the
fully-disclosed clearing agreement between Clearing Firm and the Firm, Clearing Firm shared
with the Firm certain revenues it received from the mutual funds in Clearing Firm’s no-transaction-
fee mutual fund program (“NTF Program”). In a separate agreement, Clearing Firm agreed to pay
the Firm a certain percentage of service fees that Clearing Firm received from certain mutual
funds in the NTF Program in exchange for the Firm performing certain administrative services on
Clearing Firm’s behalf. The SEC alleged that these payments created a conflict of interest in that
they provided a financial incentive for the Firm to favor the mutual funds in the NTF Program over
other investments when giving investment advice to its advisory clients. The SEC alleged that
the Firm did not disclose the aforementioned arrangements or the resulting conflict of interest to
its advisory clients, resulting in a violation of Sections 206(2) and 207 of the Advisers Act. The
SEC also alleged that, by not adequately implementing policies and procedures reasonably
designed to ensure proper disclosure of conflicts of interests, the Firm violated Section 206(4) of
the Advisers Act and Rule 206(4)-7 thereunder. Without admitting or denying these findings, the
Firm consented to the entry of an Order Instituting Administrative and Cease and Desist
Proceedings (“Order”). The Firm agreed to a censure and disgorgement of $2,621,324,
prejudgment interest of $174,629.78 and a civil monetary penalty of $300,000. The Firm agreed
to cease and desist from committing or causing any violations or future violations of Sections
206(2), 206(4) and 207 of the Advisers Act and Rule 206(4)-7 thereunder. The Firm further
agreed to comply with the following undertakings: the Firm will provide a copy of the Order to
each of the Firm’s existing advisory clients within forty-five days of the entry of the Order and
further comply with all disclosure obligations concerning the Order under the Advisers Act. The
Firm will certify its compliance with the previous undertaking no later than sixty days from the
completion of the undertaking. The Order was executed on March 8, 2017.
10) The Financial Industry Regulatory Authority (“FINRA”) alleged that Voya Financial Advisors,
Inc. (“Firm”) failed to report to TRACE 100 transactions in TRACE Agency/Securitized Products
(“SP”) within the time permitted by FINRA Rule 6730, constituting 26.25 percent of the
transactions in TRACE-eligible SP (381) that the Firm reported to TRACE during the fourth
quarter of 2015. This conduct constituted separate and distinct violations of FINRA Rule 6730(a)
and a pattern or practice of late reporting without exceptional circumstances in violation of FINRA
Rule 2010. Without admitting or denying FINRA’s findings, the Firm accepted and consented to
the described findings and to the entry of a censure and fine in the amount of $7,500 by agreeing
to a Letter of Acceptance, Waiver and Consent (“AWC”) with FINRA. FINRA accepted the AWC
on March 1, 2017.
11) The Financial Industry Regulatory Authority (FINRA) alleged that Voya Financial Advisors,
Inc. (Firm) failed to (a) implement a supervisory system and procedures designed to reasonably
ensure suitability of its multi-share class variable annuities sold to customers, (b) identify and
investigate red flags in variable annuity sales, (c) supervise variable annuity sales, and (d)
implement an adequate supervisory system and procedures for variable annuity exchange
transactions. The Firm’s failures included, but were not limited to supervision and oversight, and
the maintenance of policies and procedures regarding the sale of L-share variable annuities with
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Long-Term Income riders and no persistency credits to investors with long-term time horizons.
Without admitting or denying FINRA’s findings, the Firm accepted and consented to the entry of
findings and the sanctions described below by agreeing to a Letter of Acceptance, Waiver and
Consent (AWC) that was accepted by FINRA on November 2, 2016. The AWC included a Firm
censure and fine in the amount of $2,750,000. The Firm agreed to pay restitution to customers in
accordance with a plan not unacceptable to FINRA in an amount that will total not less than
$1,800,000. The Firm additionally agreed to review and revise, as necessary, its systems,
policies and procedures and training with respect to multi-share class variable annuity sales. The
Firm will certify to FINRA that it has established policies and procedures that are reasonably
designed to achieve compliance with applicable FINRA and NASD rules.
12) The Commonwealth of Massachusetts Securities Division (the “Division”) alleged that the
Firm violated Section 204(a)(2)(J) of the Massachusetts Uniform Securities Act by failing to
include specific policies regarding voting shareholder proxies in its written supervisory procedures
or other manuals. The Division found that two Firm representatives voted shareholder proxies on
behalf of customers despite VFA’s position that it does not permit registered representatives to
vote shareholder proxies on behalf of customers. VFA entered into a Consent Order with the
Division on June 22, 2016. VFA admitted the Division’s Statement of Facts but neither admitted
nor denied the Violations of Law contained therein. VFA was censured and paid an administrative
fine of $100,000.00 to the Commonwealth of Massachusetts. VFA was also required to certify
that it had reviewed its written supervisory policies and procedures with respect to broker-dealer
representative proxy voting. VFA agreed to report to the Division within thirty (30) days of the
Consent Order regarding the steps taken by VFA during its review, along with conclusions and
recommendations resulting from the review.
Other Financial Industry Activities and Affiliations
VFA is indirectly owned by Voya Financial, Inc., and is under common control with the following
insurance companies: Voya Retirement Insurance and Annuity Company, ReliaStar Life
Insurance Company and ReliaStar Life Insurance Company of New York.
In addition to being a registered investment adviser, VFA is registered as a FINRA member
broker-dealer. A list of affiliated broker-dealers is specifically disclosed in Section 7.A. on
Schedule D of Form ADV, Part 1, which can be accessed by following the directions provided on
the Cover Page of this Wrap Brochure.
IARs of VFA are separately licensed as registered representatives of VFA and may be
independent insurance agents appointed with various insurance companies. As such, IARs are
able to receive separate, yet customary, commission compensation resulting from implementing
(non-investment advisory) brokerage and insurance product transactions on behalf of investment
advisory clients.
VFA will hold customers’ checks made payable to third parties, such as insurance companies,
investment companies, and VFA’s clearing broker-dealer, Pershing, LLC (Pershing) in connection
with subscription-way (directly held) transactions, to rollover funds from a qualified retirement
plan, and the opening of a new account with VFA and Pershing. VFA holds such checks during
the pendency of its principal review of the transaction or the new account in accordance with
applicable FINRA and SEC guidance and rules. Each check held by VFA is safeguarded in
accordance with VFA’s procedures. VFA may hold a check for no more than seven (7) business
days. If the VFA principal reviewer approves the transaction or new account, the check will be
forwarded to the product issuer or Pershing, respectively, no later than Noon on the business day
following approval of the transaction or new account. If the VFA principal reviewer rejects the
transaction or new account, the check will be returned to the customer no later than Noon on the
business day following rejection of the transaction or new account.
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VFA policies make certain financial products, such as illiquid non-traded products, available to
clients only in the Firm’s role as a broker-dealer, for which it receives commissions. Other
registered investment advisers may offer such financial products in an investment advisory
account, shares of which may be purchased net of commission, resulting in more shares to the
customer than if the same product is purchased through the Firm on a commission basis.
Purchasing such products through the Firm in its role as broker-dealer will result in the client
receiving fewer shares for the same purchase price than the customer would receive if purchased
in an investment advisory account. Clients will receive lower investment returns over the short
term, and incur higher execution costs due to the Firm’s policy, as compared to the same
financial product held in an investment advisory account. In certain scenarios, a client will pay
more fees and expenses over the course of holding the product by purchasing it from VFA in its
capacity as a broker-dealer than the client would pay if the product had been purchased in an
investment advisory account. Since offering such financial products only in the Firm’s capacity as
a broker-dealer creates a conflict of interest, the Firm has an obligation to notify clients of, and to
obtain informed consent for, these types of recommendations at the time of sale. VFA does not
owe clients a fiduciary duty in circumstances when it offers clients products in its role as a broker-
dealer.
Custodian
As previously disclosed, clients are required to direct us to custody their assets with and to place
trades through Pershing as a condition for participation in the UMA Program. Pershing is an
unaffiliated, FINRA broker-dealer and VFA’s clearing firm and custodian.
Pershing also provides compensation to VFA based upon the assets of VFA customers that are
held in money market mutual funds on the Pershing platform. This creates a conflict of interest,
as it incentivizes VFA to retain Client assets in money market mutual funds on the Pershing
platform and generally results in a lower yield to you due to the higher expense of such money
market mutual funds.
Through an agreement with Pershing, VFA is paid a percentage fee by Pershing on all assets
(mutual funds, exchange traded funds, equities, bonds and other assets) above a certain
threshold custodied at Pershing by VFA customers. Pershing pays VFA a higher percentage if the
assets VFA holds at Pershing meet certain thresholds. VFA receives this percentage fee payment
from Pershing in addition to any payments it may receive on such assets from its Product
Partners as that term is defined in Part 2A of the Firm Brochure. In addition, Pershing pays VFA a
per account fee for each customer account of VFA held at Pershing. These payments create a
conflict of interest between VFA and its customers, as these payments provide VFA with an
incentive to recommend investing through Pershing as opposed to another investment program
that does not provide VFA with such fees.
More information regarding VFA’s relationship with Pershing, including but not limited to the
conflicts of interest that arise therefrom, is contained in Part 2A of the Firm Brochure.
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
VFA has adopted a Code of Ethics which sets forth high ethical standards of business conduct
required of our employees and IARs, including compliance with applicable federal securities laws.
A copy of VFA's Code of Ethics is available to advisory clients and prospective clients. A copy
may be requested by email sent to voyafacompliance@voya.com, or by calling 800-356-2906.
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VFA's Code of Ethics is designed to ensure that the personal securities transactions, activities
and interests of VFA’s employees and IARs will not interfere with (i) making decisions in the best
interests of investment advisory clients, and (ii) implementing such decisions while, at the same
time, allowing employees and IARs to invest for their own accounts. VFA's Code of Ethics
requires its IARs to report holdings and transactions in securities. IARs must submit information
related to their securities holdings within 10 days of employment or engagement with VFA and
annually thereafter within thirty days of the end of each annual period. Transactions in securities
performed by IARs at certain brokerage or financial services firms are captured and fed daily to
VFA for surveillance. For accounts where transactions in securities are not automatically fed to
VFA electronically, IARs must submit quarterly reports detailing said transactions. These reports
must be submitted within thirty days of the close of the quarter in a manner approved by VFA
VFA's Code of Ethics includes the firm's policy prohibiting the use of material non-public
information. All registered representatives, employees and IARs are reminded that such non-
public information may not be used in a personal or professional capacity. Among other things,
Among other things, VFA's Code of Ethics requires the prior approval of any acquisition of
securities in a limited offering (e.g., private placement) and pr oh ibi ts investing in an initial
public offering ("IPO") or an initial coin offering (“ICO”). The Code also provides for oversight,
enforcement and record keeping provisions. VFA and its IARs may buy securities for the firm or
for themselves from VFA investment advisory clients, or sell securities owned by the firm or the
individual(s) to investment advisory clients. We will ensure, however, that such transactions are
conducted in compliance with all the provisions under Section 206(3) of the Advisers Act
governing principal transactions to investment advisory clients.
VFA may, at times, effect an agency cross transaction for an investment advisory client, provided
that the transaction is consistent with the firm's fiduciary obligation to the client and that all
requirements are met. An agency cross transaction is a transaction where VFA acts as an
investment adviser in relation to a transaction in which VFA or any person controlled by or under
common control with VFA, acts as broker for both the investment advisory client and for another
person on the other side of the transaction.
Client funds may be invested in shares of mutual funds for which an affiliate of VFA serves as an
investment adviser ("Affiliated Funds"). The affiliate will receive a management fee, outlined in the
prospectus, from the Affiliated Fund. Assets invested in Affiliated Funds are included in the asset-
based fee charged to the client. In addition, IARs are required to report all personal securities
transactions conducted in Affiliated Funds.
VFA and its IARs may buy or sell for their personal accounts securities identical to or different
from those recommended to our clients. In addition, any related person(s) may have an interest
or position in certain securities which may also be recommended to a client. It is the expressed
policy of VFA that no person employed by us may purchase or sell any security prior to a
transaction(s) being implemented for an advisory account, thereby preventing such employee(s)
from benefiting from transactions placed on behalf of advisory accounts.
As previously disclosed, IARs are separately registered as securities representatives of VFA,
and/or licensed as an insurance agent/broker of various insurance companies. Please refer to the
preceding section, and the Firm Brochure for a detailed explanation of these relationships and
important conflict of interest disclosures.
Review of Accounts
Reviews: VFA periodically reassess, but does not continuously monitor, the performance of the
selected registered investment adviser(s). If VFA or the IAR determines that a particular selected
registered investment adviser(s) is not managing the client's portfolio in a manner consistent with
the client's IPS, or the client's investment objectives and situation changes, the IAR may
18 | P a g e
recommend a different registered investment adviser(s). If your IAR has discretion with respect to
your account, the advisor will not monitor the performance of your account on a day-to-day basis.
The IAR will offer to meet at least annually with the client to review performance, changes in the
client's net worth, income, goals and investment objectives, to determine if there are material
changes to the client's financial condition, and to discuss if the client wishes to impose any
reasonable management restrictions on the account
Reports: Clients have access to monthly statements and confirmations of transactions from
Pershing. Clients also have access to quarterly performance reports summarizing account
performance, balances and holdings provided by request from FolioDynamix, Inc.
Client Referrals and Other Compensation
VFA and VRIAC offer incentive programs through which VFA’s IARs are eligible to receive
awards, including but not limited to trips, cash bonuses, and non-cash items. These incentive
programs are based on client engagement activities, client service ratings, total securities product
sales or assets retained through and on behalf of VFA or VRIAC. From time to time, VFA and
VRIAC will weight certain products or services more heavily in its calculations for purposes of
qualifying for such incentives. For example, VFA may weigh investment advisory programs
assets under management more heavily than other sales. Such weighting provides incentives for
your IAR to recommend such weighted products or services over others with less weighting. The
existence of these incentive programs and the possibility of receiving incentive awards create a
conflict of interest, as they incentivize IARs to sell customers products through VFA and VRIAC,
and retain customer assets with VFA and VRIAC. In addition, VRIAC provides more qualifying
spots on awards trips to RAD Channel IARs for sales of tax-exempt retirement products than it
does for sales of retail financial products. This creates a conflict of interest, as it incentivizes RAD
Channel IARs to focus on tax-exempt market product sales and asset retention.
Please see Item 14 of VFA’s Form ADV Part 2A for further information regarding Client Referrals
and Other Compensation.
Financial Information
As an advisory firm that maintains discretionary authority for client accounts we are also required
to disclose any financial condition that is reasonably likely to impair our ability to meet our
contractual obligations. To the best of VFA's knowledge and belief, VFA has no financial
circumstance that is reasonably likely to materially adversely affect our ability to provide
investment advisory services to our clients, and has not been the subject of a bankruptcy
proceeding.
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Additional Brochure: PART 2A APPENDIX OF FORM ADV: INVESTOR CHANNEL WRAP FEE PROGRAM BROCHURE (2026-03-31)
View Document Text
Part 2A Appendix 1 of Form ADV: Investor Channel Wrap Fee
Program Brochure
Voya Financial Advisors, Inc.
One Orange Way
Windsor, CT 06095
Telephone: 800-356-2906
Email: voyafacompliance@voya.com
Web Address: www.voyafinancialadvisors.com
March 31, 2026
This wrap fee program brochure provides information about the qualifications and business practices of
Voya Financial Advisors, Inc. (“VFA” or “Firm”). If you have any questions about the contents of this
brochure, please contact us at 800-356-2906 or voyafacompliance@voya.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission
or by any state securities authority.
Additional information about Voya Financial Advisors, Inc. is available on the SEC's website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Our firm's CRD number is 2882.
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Item 2 Material Changes
The Firm has made no material changes to this Form ADV Wrap Brochure subsequent to the version filed
on December 10, 2025.
Non-Material Changes
The Firm has made non-material organizational changes to this Form ADV Wrap Brochure, including the
removal of disciplinary actions that are greater than ten (10) years old.
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Item 3 Table of Contents
Page
Item 1
Cover Page
1
Item 2
Material Changes
2
Item 3
Table of Contents
3
Item 4
Services, Fees and Compensation
4
Item 5
Account Requirements and Types of Clients
8
Item 6
Portfolio Manager Selection and Evaluation
9
Item 7
Client Information Provided to Portfolio Managers
9
Item 8
Client Contact with Portfolio Managers
9
Item 9
Additional Information
10
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Item 4 Services Fees and Compensation
Introduction
VFA is dually registered as an SEC-registered investment adviser and broker dealer with its principal place
of business located in Windsor, CT. VFA began conducting business in 1994. VFA, through predecessor
firms, began conducting business as a broker-dealer in 1968. Please note that being registered with the
SEC does not imply a certain level of skill or training.
VFA sponsors the Investor Channel Unified Managed Account Program (the "IC UMA Program") wrap fee
program for Investor Channel advisors ("IAR"). A wrap fee program is an advisory program under which a
specified fee or fees, not based directly on transactions in the client's account, is charged for advisory
services. Services include, but may not be limited to portfolio management or advice concerning the
investment advisers, and the execution of client transactions and custody of program
selection of other
assets.
This Wrap Brochure is limited to describing the services, fees, and other necessary information clients
should consider prior to becoming a client within the IC UMA Program. For purposes of the Wrap Brochure,
"our", "us" and "we" refer to VFA, and "you" and "your" refer to prospective and existing investment advisory
clients of VFA.
The value of financial investments rises and falls, and no financial plan can guarantee results. Accordingly,
VFA cannot guarantee future financial results or the achievement of your financial goals through
implementation of any advice or recommendations provided to you. VFA does not monitor the day-to-day
performance of your specific investments.
For a complete description of the other services and fees offered by VFA, clients should refer to our Form
ADV Part 2: Firm Brochure ("Firm Brochure"). The Firm Brochure contains important information about
VFA’s investment advisory programs and conflicts of interest associated with those programs. The Firm
Brochure should be read together with this Wrap Brochure to understand VFA’s investment advisory
business. You may obtain a copy of our Firm Brochure by contacting us at voyafacompliance@voya.com or
by calling 800-356-2906
The array of products and services that Investor Channel advisors are authorized to offer is more limited
than other investment adviser representatives that are affiliated with VFA. In particular, Investor Channel
advisors concentrate their sales on products that are sponsored by affiliates of VFA. This creates a conflict
of interest, as the products that Investor Channel advisors are authorized to sell provide a monetary benefit
to VFA and its affiliates. You may be able to receive the same or similar products and services from another
investment adviser for a lower cost.
IC UMA Program Services
Description
VFA sponsors the IC UMA Program, a wrap fee program. A wrap fee program is an advisory program
under which a specified fee or fees, not based directly on transactions in the client's account, is charged for
advisory services. Services may include portfolio management or advice concerning the selection of other
investment advisers, and the execution of client transactions and custody of program assets. Through the
IC UMA Program, VFA provides clients with advice, custodial services, trade execution and related
services for a single asset-based fee.
Through the use of ISSs, as defined below, the IC UMA Program offers the ability to combine multiple
investment disciplines and investment options in a single account. Investment options include, but are not
limited to, mutual funds, exchange-traded funds ("ETFs"), and model portfolios. Through the IC UMA
Program, clients are provided with investment services from affiliated or unaffiliated Independent
Investment Strategists ("IIS" or "Strategist").
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Your IC UMA Program relationship begins with completing a Risk Tolerance Questionnaire. The purpose of
this questionnaire is to assist your IAR in understanding your investment objectives, financial situation, risk
tolerance, investment time horizon and other pertinent information. The information we gathered will also
be used to recommend an appropriate IIS(s). Based on the answers provided, an Investment Policy
Statement ("IPS") will be generated. The IPS will present to you one or more investment styles for
consideration.
Your IAR may recommend investment portfolios designed by one or more affiliated or unaffiliated IIS(s)
who independently select the equity or fixed income funds for the investment portfolio selected (each, an
"IIS Sleeve"). The IIS's Form ADV Part 2A contains important information regarding the IIS's business
model,
investment services and fees. Transactions will be executed by VFA, which, in certain
circumstances, will obtain the services of a third party or parties to support this function. VFA and any third
party providing services to VFA is support of such trading function shall be described as “Overlay Manager.”
Transactions will be cleared through Pershing, LLC. (“Pershing”).
The IC UMA Program offers various money market sleeves comprised exclusively of money market mutual
funds chosen by VFA (the “Money Market Sleeves”). Effective April 1, 2024, VFA includes balances in
money market sleeves in its calculation of VFA’s applicable advisory fees, including custody and
administrative fees, for the IC UMA Program. The terms of the IC UMA Program Fees are described below.
Mutual funds offered by Voya IM may be present in certain strategists offered in the UMA Programs. Voya
IM will receive management fees from the Voya funds. No portion of any affiliated product’s advisory,
administrative, service, or other fees will be offset against the Management Fee or Custody Fee.
For clients rolling over assets from a retirement plan, the IC UMA Program contains an unmanaged sleeve
in which clients can hold any restricted corporate stock positions issued to the client in connection with their
retirement plan. VFA does not assess a management fee or a custody fee on restricted stock positions held
in the sleeve, nor will VFA or its IARs manage the restricted stock positions as part of the client’s IC UMA
Program account.
Your IAR will assist you in determining an appropriate investment strategy to follow. Decisions to move
to/from IIS Sleeves managed by an affiliated IIS in the IC UMA Program will be executed only with the
client's prior authorization. Decisions to move between unaffiliated IISs in the IC UMA Program will be
executed only with the client's prior authorization.
No Discretion or Fiduciary Role by VFA or its Affiliates Pursuant to ERISA or Internal
Revenue Code § 4975
Neither VFA nor its affiliates have discretion over the client's decision to invest through the IC UMA
Program. The final decision to select and invest in an IIS is made by the client. Furthermore, with respect to
an IRA or ERISA account invested in an IIS, neither VFA nor its affiliates act as a fiduciary within the
meaning of the Employee Retirement Income Security Act of 1974 ("ERISA") or the Internal Revenue Code
of 1986. You represent, by signing the Agreement, that you are capable of making an independent and
informed decision concerning the opening and maintenance of the Account.
Strategist's Authority to Rebalance the Model Portfolios
VFA has the authority to rebalance a client's account in the event that client's portfolio and/or investments
within client's account fall outside of acceptable allocation ranges determined by the Strategist for the
Model Portfolio the Client has selected.
Changes to the Mutual Fund Line-Up
In certain situations, such as where a mutual fund closes or where a mutual fund's portfolio manager
departs, a Strategist may replace the fund with another appropriate fund for the Model Portfolio.
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Modifications may have Tax Ramifications
The Strategists do not possess knowledge of the client's individual information or investment information
or provide personalized investment advice. From time to time, the Strategists will add and remove
investments from their respective Model Portfolios, and will modify the allocation within and/or rebalance
the Model Portfolios. Such modifications in the Model Portfolios will then be effected through the sale of
investments in client accounts, which may have tax ramifications for clients based on the transactions that
result in the client's account.
Risk of Loss
All investments have risks, including the risk of loss of the client's principal investment. While VFA, the IAR
and respective Strategists seek to balance potential for investment gain against the risk of loss, there is risk
in these investments as outlined in the Firm Brochure and in the prospectus and offering documents of the
underlying investments. While the use of the IC UMA Program, including the Model Portfolios developed
by the Strategists, can help manage this risk, there have been periods in the past where markets in general
and individual investments have lost value and there will be similar periods in the future. Investment returns,
particularly over shorter time horizons, are highly dependent on trends in the various investment markets.
Thus, VFA's respective investment advisory services are generally suitable for long term investment
objectives or strategies, rather than for short term trading purposes. There is no guarantee that client
investment objectives will be achieved. As with any investment program, you can lose some or all of your
money by investing through the IC UMA Program.
Termination of the Advisory Relationship
A client agreement may be terminated at any time, by either party, for any reason. Termination by the client
is effective upon receipt of written notice by VFA unless a later date is requested in the client's notice and
agreed to by VFA. Termination by VFA is effective 30 days from the date of written notice to the client,
unless a later date is stated in the notice. Client may terminate without penalty within five business days of
entering into an investment advisory agreement. As disclosed below, fees are paid in advance of services
provided. Upon termination of any account, any prepaid, unearned fees will be promptly refunded. In
calculating a client's reimbursement of fees, VFA will pro rate the reimbursement according to the number
of days remaining in the billing period.
IC UMA Program Fees
General Information
In general, fees for VFA investment advisory services are based upon a percentage of assets under
in advance by debiting advisory Wrap Program fees from client
management and are charged
accounts, except as otherwise specified below.
If management of the assets begins after the start of a quarter or the month, as applicable, Wrap Program
fees will be prorated accordingly. You authorize VFA to debit fees from your account in accordance with
the terms set forth in your IC UMA Program Account Agreement, Exhibits, and Addenda ("Agreement").
VFA will prorate the fee it charges you if more than $10,000 is deposited or withdrawn from your account
during the billing period. Advisory services fees charged by other investment advisers may be similar to or
lower than the fees that VFA charges. Other investment advisers offer similar wrap fee programs to those
offered by VFA, but for a lower cost.
IC UMA Program Fee Description
The Management Fee is assessed based on the total market value of the IC UMA account and applied by
asset tier per account, as stated on the Fee Schedule in the IC UMA account agreement. On the client's
behalf, VFA pays a portion of the asset-based fee to the IIS for services. In certain circumstances, a
transfer of assets from one IIS to a different IIS will result in a higher or lower Management Fee based on
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the difference in the Management Fees that each IIS charges. Miscellaneous, one-time, or other fees,
including, but not limited to wire transfer fees (if applicable), will not be offset against the asset-based fee.
The IC UMA Program incorporates fees that would otherwise be assessed to the client account including,
among other things, transaction costs, and the annual IRA custodial fee. However, clients may incur
charges for other account services provided that are not directly related to the execution and clearing of
transactions, including, but not limited to, safekeeping fees, wire transfer fees, exchange fees, paper
surcharges and fees for transfers of securities. Details regarding the miscellaneous fees applicable to your
account are contained in your Agreement.
Maximum Annual Total Client Fee
Portfolio Value
From To
Annual Total Client Fee
First
Next
Next
Next
Next
Next
Next
$ 0 - $ 250,000
$ 250,001 - $ 500,000
$ 500,001 - $ 1,000,000
$ 1,000,001 - $ 2,000,000
$ 2,000,001 - $ 5,000,000
$ 5,000,001 - $ 10,000,000
$10,000,001 and over
2.75%
2.75%
2.50%
2.35%
2.10%
2.05%
2.00%
Details regarding the Management Fee and the Custody Fee charged to your account are contained in your
Agreement.
In addition, clients may incur charges for other account services provided not directly related to the
execution and clearing of transactions, including, but not limited to, safekeeping fees, wire transfer fees,
exchange fees, and fees for transfers of securities. Details regarding the miscellaneous fees applicable to
your account are contained in your Agreement.
VFA may require a minimum account value depending on the strategy selected which is reflected on the
UMA Program Advisory Account Agreement.
The information gathered will be used to propose an appropriate asset allocation strategy. Once you
receive your proposal and meet with your IAR, you will determine whether to adopt, modify or reject the
recommended asset allocation strategy.
The IC UMA Program also offers money market sleeves and restricted stock sleeve, which are described in
further detail in the IC UMA Agreement.
Payments to Strategists and IARs
On the client's behalf, VFA pays a portion of the fee it receives from the client to the selected account
managed by that particular Strategist. Voya IM has waived charging a management fee for the GPMM -
Mutual Fund Series, the Voya Wealth Portfolios Models – American Funds, T. Rowe Price Hyrbid, Fidelity,
and the Voya Wealth Portfolios Models – Vanguard ETF Series. Voya IM has not waived charging a
management fee for the GPMM - ETF Series models. This creates a conflict of interest as it incentivizes
VFA to promote the GPMM-ETF Series models, as such models provide additional income to affiliates of
VFA. Your total management fee will vary depending on the fees charged by the Strategist you choose.
The IAR that recommends the IC UMA Program to you receives a salary as an Investor Channel IAR, and
also receives asset-based compensation as a result of you purchasing an investment product. Such asset-
based compensation is based upon the amount of assets invested, regardless of in which product you
choose to invest. This creates a conflict of interest, as the IAR is incentivized to increase the amount of
7 | P a g e
funds you invest with the IAR, thereby increasing the asset-based compensation payable to the IAR. Clients
receive disclosure regarding the particular product and fees as well as the arrangement or affiliation
between the entities.
As discussed earlier in this Item 4, the UMA Program offers the Money Market Sleeves, which invest
customer cash balances in one or more money market mutual funds. The money market mutual funds used
in the Money Market Sleeves may participate in Pershing’s FundVest mutual fund program. As such, VFA
may avoid paying transaction costs when it invests client cash balances in Money Market Sleeves. VFA’s
avoidance of transaction costs is a conflict of interest, as it incentivizes VFA to recommend clients use the
Money Market Sleeves instead of IIS sleeves where VFA is charged transaction costs for client investments
and to choose money market mutual fund(s) for the Money Market Sleeves that results in a lower return for
the client, but avoid transaction costs for VFA. More information regarding Pershing’s FundVest mutual fund
program can be found in Item 12 of the Firm Brochure. Clients can obtain higher yielding money market
mutual funds at other broker-dealers and investment advisers for lower cost.
Consider Fees Carefully
Under the Program, the client receives investment advisory services, the execution of brokerage
transactions, custody and reporting services for a single specified Wrap Program Fee. Other investment
advisers offer wrap fee programs that are similar to those offered by VFA, but for a lower cost. The Program
Fee may be higher or lower than that charged by other sponsors of comparable wrap fee programs. In
addition, a disparity in wrap fees may exist between the wrap fees charged to other clients, and the client
could pay for each of the services offered under the Program separately, which could result in lower overall
costs depending upon the client’s individual circumstances.
All fees paid to VFA for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds and/or ETFs to their shareholders. These fees and expenses are described in
each fund's prospectus. These fees will generally include a management fee, other fund expenses, and a
possible 12b-1 fee. If the fund also imposes sales charges, a client may pay an initial or deferred sales
charge.
A client could invest in a mutual fund directly, without our services, which are designed, among other things,
to assist the client in determining which mutual fund or funds are most appropriate to each client's financial
condition and objectives. Accordingly, the client should review both the fees charged by the funds and our
fees to fully understand the total amount of fees to be paid by the client and to thereby evaluate the advisory
services being provided.
Item 5 Account Requirements and Types of Clients
Minimum Account Requirements IC UMA Program
Participation in the IC UMA Program is subject to certain minimum account requirements. VFA may
require a minimum account value depending on the strategy selected which is reflected on the UMA
Program Advisory Account Agreement.
The minimum deposit may consist of both cash and securities. In the event that a deposit for less than the
required minimum opening balance is received, the assets will not be managed until the minimum opening
balance is met. Any cash deposited during this interim period will be deposited into client’s cash sweep
vehicle, if one has been selected. IISs may have different account minimums and restrictions on the types of
investments they manage.
Types of Clients
VFA provides investment advisory services in the IC UMA Program, where appropriate, to:
•
Individuals, including high net worth individuals
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• Pension & Profit Sharing Plans (other than plan participants)
• Charitable Organizations
• Corporations or other business not listed above
Item 6 Portfolio Manager Selection and Evaluation
Strategist Selection
As previously disclosed, VFA has selected certain affiliated and unaffiliated Strategists to participate in the
IC UMA Program. In its role as sponsor and investment adviser of the Program, VFA is responsible for
conducting due diligence and selecting the Strategists and Model Portfolios to be offered through the IC
UMA Program. We evaluate Strategists based on information provided by that Strategist,
including
descriptions of its investment process, asset allocation strategies, sample portfolios, financials and the
Strategist's disclosure brochure(s). We also analyze performance, risk characteristics and management
style. VFA monitors the Strategists’ ongoing management of the Model Portfolios to ensure the Strategists
are adhering to the Model Portfolios’ stated investment policies and strategies. VFA periodically
reassesses, but does not continuously monitor, the performance of the selected strategist(s). If VFA or
the IAR determines that a particular selected strategist(s) is not managing the client's portfolio in a
manner consistent with the client's IPS, or the client's investment objectives and situation changes, the
IAR may recommend a different strategist.
VFA may terminate the relationship, at our sole discretion, with any Strategist and may retain one or more
new or existing Strategists to participate in the Program. Circumstances under which a Strategist might be
removed include (but are not limited to) performance, departure from the Strategist's stated investment
discipline, or material changes in the organization.
See Item 4 for additional information about how the IAR recommends Strategists for each client and the
IAR's process for reviewing Strategists.
Selection of Affiliated Strategists
We recognize the inherent conflicts of interest when assessing affiliated Strategists and assisting clients in
selecting investment managers, because VFA and/or our affiliates may receive more aggregate fees if
clients select an investment manager that is affiliated with our firm. To mitigate this conflict, VFA applies
the same methodology described in the section entitled “Strategist Selection,” above, to our review of
affiliated and unaffiliated Strategists.
Portfolio Performance Reporting
Clients have access to quarterly performance reports summarizing account performance, balances and
holdings.
Item 7 Client Information Provided to Portfolio Managers
Although the Strategists remain responsible for managing the Model Portfolios, they do not possess
knowledge of your individual information or investment goals and objectives, and do not have a direct
relationship with you.
Item 8 Client Contact with Portfolio Managers
Clients utilizing the Model Portfolios generally do not have contact with the Strategists. Clients should
contact their IAR or VFA with any questions they may have regarding their Accounts.
9 | P a g e
Item 9 Additional Information
Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
The following are disciplinary events relating to our firm and/or our management personnel:
On August 4, 2025, the California Department of Insurance issued an Order adopting a Special
1)
Notice of Defense under File No. LBB 2466-D. Through the Special Notice of Defense, the Firm admitted
allegations contained in the First Amended Accusation filed under the above cause number which stated
that the Firm failed to timely notify the Commissioner of a change in the firm’s background information on
three (3) occasions within thirty (30) days of the date the Firm learned of the change in said background
information. The background information at issue included three (3) regulatory actions belated reported by
the Firm, including: (1) a March 1, 2017, FINRA Letter of Acceptance, Waiver, and Consent, reported by the
Firm on April 4, 2017, (2) a December 21, 2020, SEC Order Instituting Administrative and Cease-and-Desist
Proceedings, Making Findings, and Imposing Remedial Sanctions and a Cease-and-Desist Order, reported
by the Firm on January 26, 2021; and (3) a September 13, 2024, Order issued by the Arizona Corporation
Commission, reported by the Firm on October 16, 2024. The California Department of Insurance’s Order
found that these late notifications constituted a failure to perform a duty required by the California Insurance
Code. The Order required the Firm to pay $10,000 in penalties and $10,000 in costs.
2) The Arizona Corporation Commission, Securities Division alleged that VFA violated Arizona Revised
Statutes section 44-1961(A)(12) by failing to reasonably supervise its salesman. The salesman, an
employee of VFA, conducted back-office transactions in securities on behalf of portfolio managers. In 2019,
the employee moved from Iowa, where he maintained registration as a broker-dealer agent and investment
adviser representative, to Arizona. The employee notified VFA when he moved to Arizona, and VFA
updated his address by filing an amended Form U-4. Inadvertently and contrary to VFA's internal policies,
VFA failed to select Arizona as an additional jurisdiction in which to seek registration. The employee
performed his job duties as a back-office trade processor and facilitated the execution of securities orders
within or from Arizona from June 2019 until May 2024. In October 2023, VFA submitted an application for
registration upon behalf of the employee as a salesman and an investment adviser representative. On
September 13, 2024, the Arizona Corporation Commission, Securities Division issued an Order to Cease
and Desist, Order for Administrative Penalties, and Consent to do the Same which required VFA to pay a
civil penalty of $75,000. The Arizona Corporation Commission approved the employee’s registration on
September 23, 2024.
3) The Financial Industry Regulatory Authority (FINRA) alleged that, between March 2018 and September
2019, Voya Financial Advisors, Inc. (“Firm”) paid approximately $2.9 million in compensation to an
unregistered entity in connection with the sale of variable universal life insurance (“VUL”), a securities
product. The unregistered entity was a limited liability company primarily owned by an insurance agent who
was not registered with FINRA. The Firm and the unregistered entity were parties to a Variable Marketing
Agreement, which provided that the unregistered entity would provide services to facilitate the VUL sales
such as distributing sales materials and assisting with sales promotional activities. FINRA alleged that
these transactions violated FINRA Rules 2040 and 2010. Without admitting or denying FINRA’s findings,
the Firm accepted and consented to the described findings and to the entry of a censure and fine in the
amount of $500,000 by agreeing to a Letter of Acceptance, Waiver and Consent (“AWC”) with FINRA.
FINRA accepted the AWC on January 25, 2024.
4) Voya Financial Advisors, Inc. (“Firm”) submitted an offer of settlement that the Securities and Exchange
Commission (“SEC”) agreed to accept. The Firm agrees, without admitting or denying the findings, that it
violated Sections 206(2) and 206(4) of the Advisers Act and Rule 206(4)-7 thereunder by breaching its
fiduciary duty to its investment advisory clients in connection with (a) Firm’s mutual fund share class
selection practices and the financial benefits it received for advising clients to purchase and hold mutual
fund share classes that paid fees pursuant to Investment Company Act Rule 12b-1 (“12b-1 fees”); (b) Firm’s
10 | P a g e
receipt of compensation in connection with certain client cash sweep accounts; and (c) Firm’s policy
requiring investment advisory clients to pay an upfront brokerage commission when purchasing illiquid
alternative investment products (“Illiquid Alts”) when the same investment was available to investment
advisory clients with the brokerage commissions waived. From January 13, 2013 through December 31,
2018, Firm received 12b-1 fees when a lower-cost share class was available, and in some instances
avoided paying certain transaction fees, when it purchased, recommended, or held mutual funds for
investment advisory clients, without providing adequate disclosure. From January 13, 2013 to December
31, 2018 the unaffiliated clearing broker the Firm used for client accounts (the “Clearing Broker”) paid Firm
a portion of the revenue Clearing Broker received from client balances in cash sweep products, which
payments the Firm failed to adequately disclose. From January 13, 2013 through July 28, 2017, the Firm
caused certain investment advisory clients to pay higher fees in the form of upfront commissions when
purchasing Illiquid Alts when those same products were available with commissions waived, which practice
the Firm failed to adequately disclose. Without admitting or denying these findings, the Firm consented to
the entry of an Order Instituting Administrative and Cease and Desist Proceedings (“Order”). The Firm
agreed to a censure and disgorgement of $11,547,820, prejudgment interest of $2,371,335 and a civil
monetary penalty of $9,000,000. The Firm agreed to cease and desist from committing or causing any
violations or future violations of Sections 206(2) and 206(4) of the Advisers Act and Rule 206(4)-7
thereunder. The Firm further agreed to comply with the following undertakings: notify affected investment
advisory clients within 30 days of the Order, retain an independent compliance consultant within 30 days of
the Order to conduct a review of the Firm’s compensation receipt and disclosure practices with respect to
advisory client investments, and adopt all of recommendations contained in the independent compliance
consultant’s reports. The Firm will certify its compliance with the previous undertakings no later than sixty
days from the completion of the undertaking. The Order was executed on December 21, 2020.
5) The Financial Industry Regulatory Authority (FINRA) alleged that Voya Financial Advisors, Inc. (Firm)
disadvantaged certain retirement plan and charitable organization customers that were eligible to purchase
Class A shares in certain mutual funds without a front-end sales charge (Eligible Customers) between
January 1, 2009 and May 26, 2016. Eligible Customers were instead sold Class A shares with a front-end
sales charge or Class B or C shares with back-end sales charges and higher ongoing fees and expenses.
FINRA also alleged that during this period, the Firm failed to reasonably supervise the application of sales
charge waivers to mutual funds transactions by Eligible Customers, failed to maintain written supervisory
procedures designed to assist financial advisors in determining whether a customer was eligible for a sales
charge waiver, and failed to notify and train its financial advisors regarding the availability of mutual fund
sales charge waivers for Eligible Customers. FINRA alleged that these supervisory violations resulted in the
Firm violating NASD Conduct Rule 3010 (for violations before December 1, 2014), FINRA Rule 3110 (for
violations after December 1, 2014), and FINRA Rule 2010. Without admitting or denying these findings, the
Firm entered into a Letter of Acceptance, Waiver and Consent (AWC) with FINRA, in which it consented to
the entry of censure, and agreed to provide remediation to Eligible Customers who qualified for, but did not
receive, the applicable mutual fund sales-charge waiver. The Firm further agreed to provide FINRA with i) a
schedule of Eligible Customers identified for remediation, and a detailed plan to remediate Eligible
Customers based on specific details within 60 days of the AWC’s acceptance, and ii) a satisfactory proof of
payment of restitution to Eligible Customers by a registered principal of the Firm no later than 180 days from
the AWC’s acceptance. The Firm estimates that Eligible Customers were overcharged by $125,982.
FINRA accepted the AWC on April 23,2019.
6) The Securities and Business Investments Division of the Connecticut Department of Banking (“Division”)
alleged that Voya Financial Advisors, Inc. (“Firm”) violated Section 36b-31-6(f) of the Regulations of
Connecticut State Agencies (the “Regulations”) by failing to enforce and maintain a system for supervising
the activities of its agents, investment adviser agents and Connecticut office operations that was reasonably
designed to achieve compliance with applicable securities laws and regulations. The allegations pertain to
former Firm agent Dale Quesnel’s (“Quesnel”) sale of unregistered securities to investors in Connecticut
and other states (“Investors”). The Division found, through a March 3, 2016 order against Quesnel, that
Quesnel participated in private securities transactions without providing prior written notice to the Firm. The
Firm acknowledged the Division’s allegations against it and, without admitting or denying them, entered into
a Consent Order (the “Order”) in which it consented to the entry of the following sanctions: a) the Firm shall
cease and desist from directly or indirectly violating the Connecticut Securities Act or any regulation, rule, or
order adopted or issued thereunder, including, without limitation, any activity in or from Connecticut that
11 | P a g e
violates Section 36b-31-6(f) of the Regulations; b) an administrative fine, payable to the Treasurer of the
State of Connecticut, of $100,000; c) the establishment and administration of a fund (the “Fund”) to
reimburse Investors in the amount of $915,000, and the use of all reasonable efforts to confirm that the
contact and address information for the Investors is up to date; d) no later than thirty days from the Order,
distribution of a copy of the Order and a written notice, preapproved by the Division Director, to Investors
stating that the Investor or its estate is entitled to a payment from the Fund if he or she responds to the Firm
within sixty days and provides distribution instructions sufficient to make a payment, and e) no later than
ninety days from the Order, disbursement of money owed from the Fund, according to the amounts
identified by the Division, to the Investors that replied, and provide proof of disbursement to the Division via
a copy of the check or wire transfer to each Investor. The Firm agreed to immediately notify the Division if
any Investor cannot be located after a diligent search, fails to provide sufficient disbursement instructions,
fails to timely respond to the notice, or unequivocally denies disbursement in writing. The Order was entered
on March 11, 2019.
7) Voya Financial Advisors, Inc. (“Firm”) has submitted an offer of settlement that the Securities and
Exchange Commission (“SEC”) has agreed to accept. The Firm agrees, without admitting or denying such
findings, that it violated Rule 30(a) of Regulation S-P (the “Safeguards Rule”) and Rule 201 of Regulation
Reg S-ID (the “Identity Theft Red Flags Rule”) by failing to adopt written policies and procedures reasonably
designed to protect customer records and information, and failing to develop and implement a written
Identity Theft Prevention Program. Over six days in April, 2016, one or more persons impersonating the
Firm’s independent contractor representatives called the Firm’s technical support line, in two instances
using phone numbers the Firm had previously identified as associated with fraudulent activity, and
requested a reset of three representatives’ passwords for the web portal used to access Firm customer
information. The portal was serviced and maintained by the Firm’s parent company, Voya Financial, Inc.
The intruders used the Firm’s independent contractor representatives’ usernames and passwords to log in
to the portal and gain access to personal identifying information (“PII”) for at least 5,600 Firm customers,
and subsequently obtained account documents containing PII of at least one Firm customer. The intruders
used customer information to create new voya.com customer profiles, giving them access to PII and
account information of two additional customers. There have been no known unauthorized transfers of
funds or securities from Firm customer accounts as a result of the attack. The Firm violated the
Safeguards Rule because its policies and procedures to protect customer information and to prevent and
respond to cyber security incidents were not reasonably designed to meet these objectives. In particular,
the Firm’s policies and procedures with respect to resetting the Firm’s independent contractor
representatives’ passwords, terminating web sessions in its proprietary gateway system for such
representatives, identifying higher-risk representatives and customer accounts for additional security
measures, and creation and alteration of voya.com customer profiles, were not reasonably designed. The
Firm violated the Identity Theft Red Flags Rule because it did not review and update its Identity Theft
Prevention Program in response to changes in risks to its customers, or provide adequate training to its
employees. Additionally, the Identity Theft Prevention Program did not include reasonable policies and
procedures to respond to identity theft red flags, such as those detected by the Firm during the April 2016
intrusion. The Firm consented to the entry of an Order Instituting Administrative and Cease and Desist
Proceedings ("Order"), a censure, and civil money penalty in the amount of $1,000,000. The Firm agreed to
cease and desist from committing or causing any violations or future violations of Rule 30(a) of Regulation
S-P and of Rule 201 of Regulation S-ID. The Firm further agreed to comply with the following undertakings.
The Firm shall retain an independent compliance consultant (“Consultant”) to conduct a comprehensive
review of the Firm’s policies and procedures for compliance with Regulation S-P and Regulation S-ID. , The
Firm will fully cooperate with the Consultant, and require the Consultant submit a written Initial Report to the
Firm and the SEC within ninety days of this Order. The Firm agrees to adopt the recommendations from the
Initial Report, subject to adoption of alternative policies, procedures, or systems, within 90 days of its
issuance. The Consultant shall complete its review and issue a written Final Report within nine months of
the Order, and the Firm shall take necessary and appropriate steps to implement all recommendations and
alternative policies, procedures or systems. The Firm will certify its compliance with each of the previous
undertakings. The Order was executed on September 26, 2018.
8) The Commonwealth of Massachusetts Securities Division alleged that Voya Financial Advisors, Inc.
("Firm") violated the Massachusetts Uniform Securities Act, Mass. Gen. Laws Ch. 110A (“Act’), by failing to
register two (2) of its investment adviser representatives who had a place of business in Massachusetts and
12 | P a g e
provided investment advisory services to residents of the Commonwealth between August 24, 2012 to
January 30, 2017 (the “Relevant Period”). The Firm admitted to the facts described but neither admitted nor
denied any violations of law. The Firm consented to the entry of a Consent Order that found that the Firm
violated sections 201(c) and 201(d) of the Act. The Firm agreed to i.) cease and desist from any violations
of sections 201(c) and 201(d) of the Act in the Commonwealth, ii.) register its investment adviser
representatives in the Commonwealth prior to them providing investment advisory services in the
Commonwealth, iii.) review its written supervisory policies and procedures with respect to, and provide
compliance with sections 201(c) and 201(d) of the Act, iv.) pay restitution of all asset management fees paid
by clients located in the Commonwealth to the representatives in question during the Relevant Period
(“Eligible Clients”), which was determined to amount to $10,936.47, v.) memorialize its restitution in a letter
(“Restitution Letter”) to each Eligible Client within thirty (30) days of the Consent Order, and vi.) provide the
Restitution Letter to the Division at least ten (10 ) days prior to the sending of the Restitution Letter to
Eligible Clients. The Firm further agreed to reimburse the asset management fees to each Eligible Client
within forty-five (45) days of the Consent Order, and submit to the Division a report detailing the distribution
of all funds to Eligible Clients within ninety (90) days of the Consent Order. The Firm paid a fine of $75,000.
This matter was resolved on July 31, 2017.
9) The Securities and Exchange Commission (“SEC”) alleged that Voya Financial Advisors, Inc. (“Firm”), in
its role as a Registered Investment Adviser, failed to disclose to its clients the compensation it received
through an arrangement with a third party broker-dealer (“Clearing Firm”), and conflicts of interest arising
from that compensation. Through an addendum to the fully-disclosed clearing agreement between Clearing
Firm and the Firm, Clearing Firm shared with the Firm certain revenues it received from the mutual funds in
Clearing Firm’s no-transaction-fee mutual fund program (“NTF Program”). In a separate agreement,
Clearing Firm agreed to pay the Firm a certain percentage of service fees that Clearing Firm received from
certain mutual funds in the NTF Program in exchange for the Firm performing certain administrative
services on Clearing Firm’s behalf. The SEC alleged that these payments created a conflict of interest in
that they provided a financial incentive for the Firm to favor the mutual funds in the NTF Program over other
investments when giving investment advice to its advisory clients. The SEC alleged that the Firm did not
disclose the aforementioned arrangements or the resulting conflict of interest to its advisory clients, resulting
in a violation of Sections 206(2) and 207 of the Advisers Act. The SEC also alleged that, by not adequately
implementing policies and procedures reasonably designed to ensure proper disclosure of conflicts of
interests, the Firm violated Section 206(4) of the Advisers Act and Rule 206(4)-7 thereunder. Without
admitting or denying these findings, the Firm consented to the entry of an Order Instituting Administrative
and Cease and Desist Proceedings (“Order”). The Firm agreed to a censure and disgorgement of
$2,621,324, prejudgment interest of $174,629.78 and a civil monetary penalty of $300,000. The Firm
agreed to cease and desist from committing or causing any violations or future violations of Sections 206(2),
206(4) and 207 of the Advisers Act and Rule 206(4)-7 thereunder. The Firm further agreed to comply with
the following undertakings: the Firm will provide a copy of the Order to each of the Firm’s existing advisory
clients within forty-five days of the entry of the Order and further comply with all disclosure obligations
concerning the Order under the Advisers Act. The Firm will certify its compliance with the previous
undertaking no later than sixty days from the completion of the undertaking. The Order was executed on
March 8, 2017.
10) The Financial Industry Regulatory Authority (“FINRA”) alleged that Voya Financial Advisors, Inc. (“Firm”)
failed to report to TRACE 100 transactions in TRACE Agency/Securitized Products (“SP”) within the time
permitted by FINRA Rule 6730, constituting 26.25 percent of the transactions in TRACE-eligible SP (381)
that the Firm reported to TRACE during the fourth quarter of 2015. This conduct constituted separate and
distinct violations of FINRA Rule 6730(a) and a pattern or practice of late reporting without exceptional
circumstances in violation of FINRA Rule 2010. Without admitting or denying FINRA’s findings, the Firm
accepted and consented to the described findings and to the entry of a censure and fine in the amount of
$7,500 by agreeing to a Letter of Acceptance, Waiver and Consent (“AWC”) with FINRA. FINRA accepted
the AWC on March 1, 2017.
11) The Financial Industry Regulatory Authority (FINRA) alleged that Voya Financial Advisors, Inc. (Firm)
failed to (a) implement a supervisory system and procedures designed to reasonably ensure suitability of its
multi-share class variable annuities sold to customers, (b) identify and investigate red flags in variable
annuity sales, (c) supervise variable annuity sales, and (d) implement an adequate supervisory system and
procedures for variable annuity exchange transactions. The Firm’s failures included, but were not limited to
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supervision and oversight, and the maintenance of policies and procedures regarding the sale of L-share
variable annuities with Long-Term Income riders and no persistency credits to investors with long-term time
horizons. Without admitting or denying FINRA’s findings, the Firm accepted and consented to the entry of
findings and the sanctions described below by agreeing to a Letter of Acceptance, Waiver and Consent
(AWC) that was accepted by FINRA on November 2, 2016. The AWC included a Firm censure and fine in
the amount of $2,750,000. The Firm agreed to pay restitution to customers in accordance with a plan not
unacceptable to FINRA in an amount that will total not less than $1,800,000. The Firm additionally agreed to
review and revise, as necessary, its systems, policies and procedures and training with respect to multi-
share class variable annuity sales. The Firm will certify to FINRA that it has established policies and
procedures that are reasonably designed to achieve compliance with applicable FINRA and NASD rules.
12) The Commonwealth of Massachusetts Securities Division (the “Division”) alleged that the Firm violated
Section 204(a)(2)(J) of the Massachusetts Uniform Securities Act by failing to include specific policies
regarding voting shareholder proxies in its written supervisory procedures or other manuals. The Division
found that two Firm representatives voted shareholder proxies on behalf of customers despite VFA’s
position that it does not permit registered representatives to vote shareholder proxies on behalf of
customers. VFA entered into a Consent Order with the Division on June 22, 2016. VFA admitted the
Division’s Statement of Facts but neither admitted nor denied the Violations of Law contained therein. VFA
was censured and paid an administrative fine of $100,000.00 to the Commonwealth of Massachusetts. VFA
was also required to certify that it had reviewed its written supervisory policies and procedures with respect
to broker-dealer representative proxy voting. VFA agreed to report to the Division within thirty (30) days of
the Consent Order regarding the steps taken by VFA during its review, along with conclusions and
recommendations resulting from the review.
Other Financial Industry Activities and Affiliations
VFA is indirectly owned by Voya Financial, Inc., and is under common control with the following insurance
companies: Voya Retirement Insurance and Annuity Company, ReliaStar Life Insurance Company and
ReliaStar Life Insurance Company of New York.
In addition to being a registered investment adviser, VFA is registered as a FINRA member broker-dealer.
A list of affiliated broker-dealers is specifically disclosed in Section 7.A. on Schedule D of Form ADV, Part
1, which can be accessed by following the directions provided on the Cover Page of this Firm Brochure.
IARs of VFA are separately licensed as registered representatives of VFA and may be independent
insurance agents appointed with various insurance companies. As such, VFA receives separate, yet
customary, commission compensation resulting from I A R s implementing (non-investment advisory)
brokerage and insurance product transactions on behalf of investment advisory clients.
VFA will hold customers' checks made payable to third parties, such as insurance companies, investment
companies, and VFA's clearing broker-dealer, Pershing, LLC (Pershing) in connection with subscription-
way (directly held) transactions, to rollover funds from a qualified retirement plan, and the opening of a new
account with VFA and Pershing. VFA holds such checks during the pendency of its principal review of the
transaction or the new account in accordance with applicable FINRA and SEC guidance and rules. Each
check held by VFA is safeguarded in accordance with VFA's procedures. VFA may hold a check for no
more than seven (7) business days. If the VFA principal reviewer approves the transaction or new
account, the check will be forwarded to the product
issuer or Pershing, respectively, no later than
Noon on the business day following approval of the transaction or new account. If the VFA principal
reviewer rejects the transaction or new account, the check will be returned to the customer no later than Noon
on the business day following rejection of the transaction or new account.
VFA policies make certain financial products, such as illiquid non-traded products, available to clients only
in the Firm’s role as a broker-dealer, for which it receives commissions. Other registered investment
advisers may offer such financial products in an investment advisory account, shares of which may be
purchased net of commission, resulting in more shares to the customer than if the same product is
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purchased through the Firm on a commission basis. Purchasing such products through the Firm in its role
as broker-dealer will result in the client receiving fewer shares for the same purchase price than the
customer would receive if purchased in an investment advisory account. Clients will receive lower
investment returns over the short term, and incur higher execution costs due to the Firm’s policy, as
compared to the same financial product held in an investment advisory account. In certain scenarios, a
client will pay more fees and expenses over the course of holding the product by purchasing it from VFA in
its capacity as a broker-dealer than the client would pay if the product had been purchased in an investment
advisory account. Since offering such financial products only in the Firm’s capacity as a broker-dealer
creates a conflict of interest, the Firm has an obligation to notify clients of, and to obtain informed consent
for, these types of recommendations at the time of sale. VFA does not owe clients a fiduciary duty in
circumstances when it offers clients products in its role as a broker-dealer.
Custodian
As previously disclosed, clients are required to direct us to custody their assets with and to place trades
through Pershing as a condition for participation in IC UMA Program. Pershing is an unaffiliated, FINRA
broker-dealer and VFA's clearing firm and custodian.
Pursuant to an agreement with Pershing, Pershing reimburses the Firm for transition fees incurred in
moving new customer assets to the Pershing platform. Additionally, with respect to Individual Retirement
Accounts (“IRA”) held on the Pershing platform, the Firm is credited $5.00 of each annual maintenance fee
for IRAs that hold general securities, and $2.50 for IRAs that hold only mutual funds as revenue sharing.
This reimbursement and credit creates a number of conflicts of interest. First, it incentivizes the Firm to
custody assets, including IRA accounts, on the Pershing platform as opposed to another custodian that
neither reimburses the Firm for transition fees nor credits the Firm a portion of the annual IRA maintenance
fee. Second, the Firm is incentivized to open IRA accounts that are not limited to mutual funds, as opposed
to those that are limited to mutual funds, as a means to receive the higher revenue sharing amount.
Pershing also provides compensation to VFA based upon the assets of VFA customers that are held in
money market mutual funds on the Pershing platform. This creates a conflict of interest, as it incentivizes
VFA to retain Client assets in money market mutual funds on the Pershing platform and generally results in
a lower yield to you due to the higher expense of such money market mutual funds.
Through an agreement with Pershing, VFA is paid a percentage fee by Pershing on all assets (mutual
funds, exchange traded funds, equities, bonds and other assets) above a certain threshold custodied at
Pershing by VFA customers. Pershing pays VFA a higher percentage if the assets VFA holds at Pershing
meet certain thresholds. VFA receives this percentage fee payment from Pershing in addition to any
payments it may receive on such assets from its Product Partners, as that term is defined in Part 2A of
the Firm Brochure. In addition, Pershing pays VFA a per account fee for each customer account of VFA
held at Pershing. These payments create a conflict of interest between VFA and its customers, as these
payments provide VFA with an
incentive to recommend investing through Pershing as opposed to
another investment program that does not provide VFA with such fees.
More information regarding VFA’s relationship with Pershing, including but not limited to the conflicts of
interest that arise therefrom, is contained in Part 2A of the Firm Brochure.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
VFA has adopted a Code of Ethics which sets forth high ethical standards of business conduct required of
our employees and IARs, including compliance with applicable federal securities laws. A copy of VFA's
Code of Ethics is available to advisory clients and prospective clients. A copy may be requested by email
sent to voyafacompliance@voya.com, or by calling 800-356-2906.
VFA's Code of Ethics is designed to ensure that the personal securities transactions, activities and interests
of VFA's employees and IARs will not interfere with (i) making decisions in the best interests of investment
advisory clients, and (ii) implementing such decisions while, at the same time, allowing employees and
15 | P a g e
IARs to invest for their own accounts. VFA's Code of Ethics requires its IARs to report holdings and
transactions in securities. IARs must submit information related to their securities holdings within 10 days of
employment or engagement with VFA and annually thereafter within thirty days of the end of each annual
period. Transactions in securities performed by IARs at certain brokerage or financial services firms are
captured and fed daily to VFA for surveillance. For accounts where transactions in securities are not
automatically fed to VFA electronically, IARs must submit quarterly reports detailing said transactions.
These reports must be submitted within thirty days of the close of the quarter in a manner approved by VFA.
VFA's Code of Ethics includes the firm's policy prohibiting the use of material non-public information. All
registered representatives, employees and IARs are reminded that such non-public information may not be
used in a personal or professional capacity. Among other things, VFA's Code of Ethics requires the prior
approval of any acquisition of securities in a limited offering (e.g., private placement) a nd p ro h ib it s
investing in an initial public offering ("IPO") or an initial coin offering (“ICO”). The Code also provides for
oversight, enforcement and record keeping provisions. VFA and its IARs may buy securities for the firm or
for themselves from VFA investment advisory clients, or sell securities owned by the firm or the
individual(s) to investment advisory clients. We will ensure, however,
that such transactions are
conducted in compliance with all the provisions under Section 206(3) of the Advisers Act governing
principal transactions to investment advisory clients.
VFA may, at times, effect an agency cross transaction for an investment advisory client, provided that the
transaction is consistent with the firm's fiduciary obligation to the client and that all requirements are met.
An agency cross transaction is a transaction where VFA acts as an investment adviser in relation to a
transaction in which VFA or any person controlled by or under common control with VFA, acts as broker for
both the investment advisory client and for another person on the other side of the transaction.
Client funds may be invested in shares of mutual funds for which an affiliate of VFA serves as an investment
adviser ("Affiliated Funds"). The affiliate will receive a management fee, outlined in the prospectus, from the
affiliated Fund. Assets invested in affiliated Funds are included in the asset-based fee charged to the client.
In addition, IARs are required to report all personal securities transactions conducted in affiliated Funds.
VFA and its IARs may buy or sell for their personal accounts securities identical to or different from those
recommended to our clients. In addition, any related person(s) may have an interest or position in certain
securities which may also be recommended to a client. It is the expressed policy of VFA that no person
employed by us may purchase or sell any security prior to a transaction(s) being implemented for an
advisory account, thereby preventing such employee(s) from benefiting from transactions placed on behalf
of advisory accounts.
As previously disclosed, IARs are separately registered as securities representatives of VFA, and/or
licensed as an insurance agent/broker of various insurance companies. Please refer to the preceding
section and the Firm Brochure for a detailed explanation of these relationships and important conflict of
interest disclosures.
Review of Accounts
Client accounts are reviewed by the IAR at least quarterly. More frequent reviews may be conducted in the
event of changes in management style or fund closures. Account reviews are conducted by IARs and by
designated investment advisory supervisors. We also review the investment results of client portfolios on a
regular basis and, where appropriate, we may change or recommend a change in a Strategist for the client's
account.
At least annually, IARs contact the client to review performance, changes in the client's net worth, income,
goals and investment objectives and to determine if there are material changes to the client's financial
condition. However, should there be material change in the client's personal and/or financial situation, we
should be notified immediately to determine whether revision of the client's investment profile is warranted.
Reports: Clients have access to monthly statements (when trading activity occurs) and confirmations of
transactions from Pershing and also have access to quarterly statements and quarterly performance reports
16 | P a g e
summarizing account performance, balances and holdings to clients in the IC UMA Program.
Client Referrals and Other Compensation
VFA and VRIAC offer incentive programs through which VFA’s IARs are eligible to receive awards,
including but not limited to trips, cash bonuses, and non-cash items. These incentive programs are based
on client engagement activities, client service ratings, total securities product sales or assets retained
through and on behalf of VFA or VRIAC. From time to time, VFA and VRIAC will weight certain products or
services more heavily in its calculations for purposes of qualifying for such incentives. For example, VFA
may weigh investment advisory programs assets under management more heavily than other sales. Such
weighting provides incentives for your IAR to recommend such weighted products or services over others
with less weighting. The existence of these incentive programs and the possibility of receiving incentive
awards create a conflict of interest, as they incentivize IARs to sell customers products through VFA and
VRIAC, and retain customer assets with VFA and VRIAC. In addition, VRIAC provides more qualifying spots
on awards trips to RAD Channel IARs for sales of tax-exempt retirement products than it does for sales of
retail financial products. This creates a conflict of interest, as it incentivizes RAD Channel IARs to focus on
tax-exempt market product sales and asset retention.
Please see Item 14 of VFA’s Form ADV Part 2A for further information regarding Client Referrals and Other
Compensation.
Financial Information
As an advisory firm that maintains discretionary authority for client accounts we are also required to disclose
any financial condition that is reasonably likely to impair our ability to meet our contractual obligations. To
the best of VFA's knowledge and belief, VFA has no financial circumstance that is reasonably likely to
materially adversely affect our ability to provide investment advisory services to our clients, and has not
been the subject of a bankruptcy proceeding.
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Additional Brochure: PART 2A OF FORM ADV: FIRM BROCHURE (2026-03-31)
View Document Text
Part 2A of Form ADV: Firm Brochure
Voya Financial Advisors, Inc.
One Orange Way
Windsor, Connecticut 06095
Telephone: 800-356-2906
Email: voyafacompliance@voya.com
Web Address: www.voyafinancialadvisors.com
March 31, 2026
This brochure provides information about the qualifications and business practices of Voya Financial
Advisors, Inc. ("VFA" or “Firm”). If you have any questions about the contents of this brochure, please
contact us at 800-356-2906 or email at voyafacompliance@voya.com. The information in this brochure
has not been approved or verified by the United States Securities and Exchange Commission or by any
state securities body or regulatory authority.
Additional information about VFA is also available on the SEC’s website at www.adviserinfo.sec.gov. You
can search this site by a unique identifying number, known as a CRD number. VFA's CRD number is
2882.
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Item 2 Material Changes
No material changes have been made to this Form ADV 2A Brochure since December 10, 2025.
Non-Material Changes
The Firm has made a number of non-material changes to this Form ADV 2A Brochure, including removal
of material related to products and services which are no longer offered, removal of disciplinary actions
which are more than ten (10) years old and grammatical changes.
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Item 3
Table of Contents
Page
Item 1
Cover Page
1
Item 2
Material Changes
2
Item 3
Table of Contents
3
Item 4
Advisory Business
4
Item 5
Fees and Compensation
17
Item 6
Performance-Based Fees and Side-By-Side Management
25
Item 7
Types of Clients
25
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
26
Item 9
Disciplinary Information
29
Item 10
Other Financial Industry Activities and Affiliations
34
Code of Ethics, Participation or Interest in Client
Item 11
Transactions and Personal Trading
37
Item 12
Brokerage Practices
38
Item 13
Review of Accounts
40
Item 14
Client Referrals and Other Compensation
41
Item 15
Custody
46
Item 16
Investment Discretion
47
Item 17
Voting Client Securities
47
Item 18
Financial Information
47
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Item 4
Advisory Business
VFA is dually registered as an SEC-registered investment adviser and broker dealer with its principal
place of business located in Windsor, Connecticut. VFA began conducting business as an investment
adviser in 1994. VFA, through predecessor firms, began conducting business as a broker-dealer in 1968.
Please note that being registered with the SEC does not imply a certain level of skill or training. Listed
below is the Firm's principal shareholder (i.e., those individuals and/or entities that control 25% or more of
VFA). Throughout this Brochure, clients of the firm that utilize investment advisory services may be
referred to as either “you” or “Client.”
• Voya Holdings, Inc., 100% Shareholder
In addition, the following affiliates indirectly own 25% or more of VFA:
• Voya Financial, Inc., a publicly traded company and the sole shareholder of Voya Holdings, Inc.
VFA offers the following investment advisory services through its associated or access persons, who are
also known as Investment Adviser Representatives ("IARs").
Your IAR does not have the ability to withdraw cash from your account without your express
authorization.
Unless specifically stated, you may make additions and withdrawals from your account at any time. If
your account falls below the minimum required account value, VFA may terminate your account. You
may add securities to your account. However, VFA reserves the right to not accept particular securities
into your account.
The value of financial investments rises and falls, and no financial plan can guarantee results.
Accordingly, VFA cannot guarantee future financial results or the achievement of your financial goals
through implementation of a financial plan or any advice or recommendations provided to you. VFA does
not monitor the day-to-day performance of your specific investments. As with any investment program,
you can lose some or all of your money by investing through VFA’s investment advisory program s.
If your financial situation changes, including your goals and objectives, it is important that you let your IAR
know as soon as possible.
Client’s understanding of the ability to tolerate market fluctuations is important in designing any
investment portfolio. Accordingly, it is important for the Client to identify to Client’s IAR the Client’s ability
to tolerate the uncertainties, complexities and volatility inherent in the investment market.
A risk profile is developed under each program based, in part, on data the Client furnished to the IAR,
including information about his or her time horizon, investment goals, and other factors. Some of the
factors that influence the Client’s risk tolerance assessment include but are not limited to present financial
condition, financial ability to accept risk, future financial goals, discretionary income and its variability, and
willingness to accept volatility. These factors, combined with the Client’s personal risk profile, indicate the
Client’s ability to accept investment risk to meet long-term financial goals. The Client understands that
higher returns often involve more volatility and a willingness to tolerate declines in the value of the
portfolio to achieve those returns. The Client risk profile is reflected on the Client’s Agreement with VFA,
the Investment Policy Statement, and Risk Tolerance Questionnaire. A Client’s IAR will review the Client’s
personal risk profile and investment goals and strategies annually.
VFA makes a variety of financial products from a number of product sponsors available on its product
shelf and through its investment advisory programs. For a financial product to be included on VFA’s
product shelf, the product sponsor is, subject to certain exceptions, generally required to participate in
VFA’s Product Partners Program, as described in Item 14. VFA reserves the right to not include product
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sponsors on its product shelf, therefore not permitting you to purchase the products of certain product
sponsors through VFA, if the product sponsor does not participate in the Product Partners Program. This
creates a conflict of interest, as VFA chooses which products to make available to you based on the
compensation paid to VFA by the sponsors of those products. This conflict results in VFA recommending
financial products and services to you that are more expensive than similar products and services you
could obtain elsewhere.
Additionally, VFA will consider the entirety of the product sponsor’s relationship with VFA and VFA’s
affiliates in determining whether to place, or to continue to offer, a product sponsor’s products on VFA’s
product shelf. This creates a conflict of interest, as part of VFA’s determination as to whether to offer a
product to you for sale depends, in part, upon the business and monetary considerations of the product
sponsor’s relationship with VFA and its affiliates. This conflict results in VFA recommending financial
products and services to you that are more expensive than similar products and services you could obtain
elsewhere.
VFA policy makes certain share classes of mutual fund products available on its investment advisory
platform, as opposed to other share classes of the same product. The share classes VFA makes
available on its investment advisory platform are selected because such share classes provide
compensation to the Firm. Other share classes, such as certain R Share classes generally (defined
below), do not provide additional compensation to the Firm. You are able to purchase the same or other
similar products that the Firm offers at other investment advisers, and such investment advisers will make
available lower cost share classes of those products to you. For example, in certain circumstances, VFA
offers retirement share, or “R Share” classes to retirement plan customers, where available, and if the
requirements for use of such class in the product’s prospectus or statement of additional information are
met, but does not offer R Share classes to non-retirement plan customers, despite R Shares being
available, in certain circumstances, to non-retirement plan customers and generally being less costly than
the share classes VFA offers to investment advisory customers. Other mutual fund share classes, such
as “clean shares” are also available but not used by VFA because such mutual fund share classes do not
pay additional revenue to VFA. Such other share classes are available to you through other investment
firms, which would result in lower cost to you. Similarly, investment advisory services fees charged by
other investment advisers may be similar to or lower than the fees that VFA charges.
Different share classes of the same mutual fund represent the same underlying investments. However,
since different share classes have different costs, the overall costs of owning each share class differ. This
means that one share class of a particular mutual fund will be more costly than other share classes of the
same fund over time. This increased cost negatively affects the investment return for that particular share
class over time.
VFA’s ability to offer you mutual funds and other products is limited by the availability of those products,
including different share classes of the same mutual fund, through Pershing, LLC (“Pershing”), the Firm’s
clearing broker-dealer. Other investment advisers, including but not limited to investment advisers
available through VFA’s third party money manager programs discussed in this Item 4, through their
clearing broker-dealer, offer different share classes of the same mutual funds, as well as other investment
products, for a lower cost.
VFA policies make certain financial products and account types available to clients only in the Firm’s role
as a broker-dealer, for which it receives commissions. Other registered investment advisers may offer
such financial products in an investment advisory account, shares of which may be purchased net of
commission, resulting in more shares to the customer than if the same product is purchased through the
Firm on a commission basis. Purchasing such products through the Firm in its role as broker-dealer will
result in the client receiving fewer shares for the same purchase price than the customer would receive if
purchased in an investment advisory account. Clients will receive lower investment returns over the short
term, and incur higher execution costs due to the Firm’s policy, as compared to the same financial
product held in an investment advisory account. In certain scenarios, a client will pay more fees and
expenses over the course of holding the product by purchasing it from VFA in its capacity as a broker-
dealer than the client would pay if the product had been purchased in an investment advisory account.
5 | P a g e
Since offering such financial products only in the Firm’s capacity as a broker-dealer creates a conflict of
interest, the Firm has an obligation to notify clients of, and to obtain informed consent for, these types of
recommendations at the time of sale. VFA does not owe clients a fiduciary duty in circumstances when it
offers clients products in its role as a broker-dealer.
SELECT ADVANTAGE ADVISORY IRA
The Voya Select Advantage Advisory IRA Program is an individual retirement account program offered
through VFA in which trading and custodial services are provided by Voya Institutional Trust Company
(VITC) and administrative and recordkeeping services are provided by Voya Retirement Insurance and
Annuity Company (VRIAC). VFA and the IAR assigned to the account provide non-discretionary
investment advice regarding investments in the Client’s account. Both VRIAC and VITC are affiliated
companies of VFA.
The Voya Select Advantage Advisory IRA Program offers the Client a range of mutual funds in which to
invest. The mutual funds are contained in a mutual fund custodial account custodied by VITC. VRIAC
performs all administrative and recordkeeping services in the mutual fund custodial account, including
effecting transactions in the mutual fund custodial account, and performing accounting services, fee
calculations and fee deductions.
VFA and the IAR assigned to the account will provide account services for the Voya Select Advantage
Advisory IRA Program, including an initial consultation to determine the Client’s financial situation and
investment objectives. Based on the Client’s financial situation, goals, objectives, and other information
provided by the Client, the Client will be provided with investment recommendations and periodic
investment related services in connection with assets in the account. Client understands and agrees that
Client is not obligated to follow any investment recommendations made by VFA or IAR.
Transactions (mutual fund rebalancing, purchases, sales exchanges and liquidations) in the account
initiated upon advice by the IAR will be executed on a non-discretionary basis, meaning that the IAR must
obtain the Client’s prior authorization before entering any such transaction. The prior sentence does not,
however, apply to automatic rebalancing transactions effected in accordance with Client’s elections in the
Voya Select Advantage Advisory IRA Application.
UNIFIED MANAGED ACCOUNT PROGRAM AND
INVESTOR CHANNEL UNIFIED MANAGED ACCOUNT PROGRAM
VFA sponsors the Unified Managed Account Program and the Investor Channel Unified Managed
Account Program (together, the "UMA Programs"), which are wrap fee programs. A wrap fee program is
an advisory program under which a specified fee or fees, not based directly on transactions in the client's
account, is charged for advisory services. Services may include portfolio management or advice
concerning the selection of other investment advisers, and the execution of client transactions and
custody of program assets.
Through the UMA Programs, clients are provided with investment services from the IAR and/or
Independent Investment Strategists (“IIS”). Through the use of IISs, the UMA Programs offer the ability to
combine multiple investment disciplines and investment options in a single account. Each account may
contain multiple sleeves, including sleeves managed by affiliated or unaffiliated IISs (“IIS Sleeves”). VFA
has limited discretionary trading authority as it relates to adhering to changes in the IIS Sleeves, if
authorized by the Client. Investment options include, but are not limited to, mutual funds, fixed income
securities, exchange-traded funds (“ETFs”), separately managed accounts, model portfolios, stocks and
bonds. VFA provides clients with advice, custodial, trade execution and related services for a single
asset-based fee. Trades will be executed by VFA and cleared through Pershing LLC.
Your IAR will assist you in determining an appropriate investment strategy to follow. VFA will generally
rebalance your account quarterly, whenever the portfolio and/or investments within a sleeve fall outside of
certain allocation parameters.
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IIS Sleeves are managed by the IIS(s) based on the portfolio’s goal, rather than on each client’s individual
needs. Clients, nevertheless, may impose reasonable restrictions on investing in certain securities, types
of securities, or industry sectors, provided, however, that VFA may refuse to accept or to continue to
provide investment advisory services with respect to such program assets, as the case may be, if it
determines such restrictions are unreasonable or impracticable.
The Unified Managed Account Program offers the option to permit VFA, through its IAR to exercise
discretion in moving client balances in the Unified Managed Account Program among unaffiliated IIS
Sleeves without client’s prior consent. This discretionary authority is in addition to the limited discretionary
trading authority to adhere to changes in the IIS Sleeves described in this section. The complete terms of
VFA and its IAR’s discretionary authority with respect to client’s Unified Managed Account Program
account is contained in the Unified Managed Account Program agreement.
The Investor Channel Unified Managed Account Program is available through VFA’s phone -based IARs.
It offers fewer IIS Sleeves than the Unified Managed Account Program. Unlike in the Unified Managed
Account Program, where IARs are paid a portion of the investment advisory fees charged to the client,
phone-based IARs are employees of Voya Financial, Inc., and earn a salary and incentive payouts, as
described in Items 5 and 14, rather than an advisory fee. This creates a conflict of interest, as it
incentivizes VFA to offer the Investor Channel Unified Managed Account Program to clients, which limits
investor choice in IISs and permits VFA to retain a higher amount of investment advisory fees than in the
Unified Managed Account Program.
VFA has selected certain affiliated and unaffiliated asset managers to participate in the UMA Programs
(the “Strategists”). Products and portfolios, including mutual funds and money market funds, offered
VFA’s affiliate Voya Investment Management (“Voya IM”) may be offered as part of the UMA Programs.
As an Affiliated Strategist, Voya IM will receive management fees from the Voya funds. No portion of any
affiliated product’s advisory, administrative, service, or other fees will be offset against the Management
Fee or Custody Fee. We recognize the inherent conflicts of interest when assessing Affiliated Strategists
and assisting clients in selecting investment managers, because VFA and/or our affiliates receive more
aggregate fees if clients select an investment manager that is affiliated with our firm. To mitigate this
conflict, VFA applies the same methodology described in the section entitled “Strategist Selection,” of the
VFA Wrap Fee Program Brochure, to our review of affiliated and unaffiliated Strategists. Clients will have
the opportunity to place reasonable restrictions on the types of investments to be held in their account .
Clients retain individual ownership of all securities.
For additional details on the UMA Programs please review VFA's Form ADV Part 2A, Appendix 1 Unified
Managed Account Wrap Program Brochure, and VFA's Form ADV Part 2A, Appendix 1 Investor Channel
Unified Managed Account Wrap Program Brochure, both of which are available upon request from your
IAR or from VFA.
THIRD-PARTY MONEY MANAGER PROGRAMS
VFA also offers investment advisory management programs to clients through third party money manager
programs.
The IAR and the client discuss a client's particular circumstances and establish goals and objectives. The
IAR helps determine the client's individual objectives, time horizon, risk tolerance and liquidity needs. The
IAR then helps the client to develop an IPS that results in the recommendation of a model portfolio that is
in the client’s best interest.
The IAR then recommends an unaffiliated third-party money manager on VFA's approved list of providers
which has a portfolio management style that is in the best interest of that client. Factors considered in
recommending a third-party money manager include account size, risk tolerance, the opinion of each
client and the investment philosophy of the selected registered investment adviser. Depending on the
7 | P a g e
third-party money manager program, the client's portfolio will either be managed based on the client's
specific investment objectives or according to a specific model portfolio. Clients should refer to the
recommended registered investment adviser's firm brochure - or other disclosure document for a full
description of the services offered by the third-party money manager. IARs are available to meet with
clients as needed to discuss any changes and review the performance of their account.
VFA periodically reassess, but does not continuously monitor, the performance of the selected third-party
money managers. If VFA or the IAR determines that a particular selected third-party money manager is
not managing the client's portfolio in a manner consistent with the client's IPS, or the client's investment
objectives and situation changes, the IAR may recommend a different third-party money manager,
another advisory product, or a non-advisory product. Under this scenario, the IAR assists the client in
selecting a new registered investment adviser and/or program. However, the decision to move to a new
registered investment adviser and/or program is solely at the discretion of the client.
SERVICES OFFERED WITH VOYA RETIREMENT ADVISORS, LLC AND MORNINGSTAR
INVESTMENT MANAGEMENT, LLC
Voya Retirement Advisors, LLC (“VRA”) is an SEC-registered investment adviser under common control
with VFA. VRA provides advisory services to retirement plan participants. VRA offers two advisory
programs with Morningstar Investment Management, collectively referred to as “VRA powered by
Morningstar”. One advisory program offers a point-in-time recommendation advice (“Online Advice”), the
second is a discretionary fee-based ongoing advice service (“Professional Management”).
Each program relies upon the investment options the plan sponsor selected for the plan and the
investment methodology and computer programs (the “Workstation”) of Morningstar Investment
Management (“Morningstar”), an independent financial expert/sub-adviser and a wholly owned subsidiary
of Morningstar, Inc. The investment options are selected by the plan sponsor and made available to plan -
participants for self-directed investing or as the underlying investment options upon which the Workstation
leverages to generate advice recommendations. The Workstation generates financial analysis, asset
allocation and investment recommendations relevant to retirement planning.
VRA provides advisory services online and via through its Investment Advisor Representatives
(“Advisors”). VFA and its IARs are able to refer retirement plan participants to enroll in the programs
offered by VRA powered by Morningstar.
VRA offers individualized participant investment advice and account management services (the
"Program") called Online Advice (“OA”) and Professional Management (“PM”) services to certain
retirement plan participants. The OA is an investment advisory tool participants can access and use
online to receive a point-in-time asset allocation recommendation on their account. PM is a discretionary
managed account program where participants can enroll (online, via an enrollment form or via an Advisor)
and receive ongoing advice to their account, including updated investment recommendations and
allocation changes. For additional information on the “OA” and “PM” programs see below.
VRA Powered by Morningstar - Online Advice
If you prefer to receive point-in-time investment advice using a self-service and self-implementation
approach without the help of an Advisor, you can access the OA program directly via the internet. OA is
an online investment advice service provided by Morningstar. OA is a computer model and incorporates
financial analysis and asset allocation methods consistent with Morningstar guidelines and generally
accepted financial planning and asset allocation principles. OA is based on a point-in-time analysis and is
not an ongoing management service. This program is designed to:
• assist you in setting retirement goals;
8 | P a g e
• provide goal-appropriate saving and investment recommendations;
• help you monitor your retirement account; and
• permit you to perform “what-if” modeling.
The OA program will provide specific investment allocation recommendations among the funds made
available in the participant’s retirement plan by the plan sponsor. These recommendations are not an
endorsement of any particular investment. OA will also generate an estimate of the likelihood of the
participant reaching their retirement goals. This estimate is based on information provided and/or verified
by the participant and is not a guarantee of future results and can and will change over time.
The OA program does not include continued monitoring of the investment advice provided for the
participant’s account. Participants must implement the recommendations received themselves and revisit
the OA site in order to update their information and receive updated recommendations. Participants
maintain full control of their account and are under no obligation to implement the recommendations
received.
VRA Powered by Morningstar - Professional Management
In retirement plan accounts of certain plan participants, VRA provides an optional managed account
program called Professional Management (“PM”). For purposes of this program, VRA shall act as an
“investment manager” as defined under Section 3(38) of the Employee Retirement Income Security Act of
1974, as amended (“ERISA”) for plans who are subject to ERISA. This means that VRA implements its
investment recommendations and may make changes designed to keep your savings rate and
investment allocation aligned with your goals. To learn if this program is available to you, you may either
call us to speak with an Advisor or read your plan’s fact sheet.
VRA recommendations consider your current savings and number of years to your assumed retirement
age along with a number of other inputs. PM output is delivered by Advisors who are contacted by calling
your plan’s toll-free information line. Alternatively, you have the ability to enroll in the PM service through
your employer sponsored plan website.
Central to the delivery of PM is the Advisor’s use of the advice workstation. The workstation relies on the
proprietary methodology developed and maintained by Morningstar to create target allocations and
forecasts for participants.
The forecasts generated by the advice workstation focus on a personalized analysis and are designed to
answer the following questions:
• What is the chance that I might reach my retirement goal(s)? • What is the range of income I
might expect in retirement?
• How much might my portfolio be worth at retirement? The forecasted retirement income is
based on income provided by the following sources:
• Your retirement accounts (including individual retirement plan accounts and other accounts
designated for retirement);
• Your pension;
• Social Security estimates; and
• other sources of retirement-designated income.
The objective of this process is to provide a personalized asset allocation and personalized
retirement savings strategy.
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The result is a personalized, inflation-adjusted retirement income forecast. VRA uses the forecasts
described above to offer strategies designed to help improve your understanding of, and ability to achieve
your retirement goal(s).
For example, if the illustrations show a shortfall of retirement income (as compared to your expected
needs), one or a combination of the following actions would be discussed:
• increase contributions to the retirement plan account;
• change investment mix;
• retire later or supplement your income during retirement; and
• reduce retirement income expectations.
If you elect to enroll in the PM program through an Advisor, the Advisor will model assumed changes to
savings rates and investment allocations and communicate the results to you during the course of your
conversation. This approach is designed to help you understand how actions such as reallocating
investments or increasing your savings may improve your chances to achieve your retirement goal(s). If
you enroll in the PM program, you authorize VRA to provide discretionary ongoing management of your
retirement plan account(s) which would include a personalized combination of the following actions with
the objective of achieving your retirement goals: rebalancing, updating your investment allocation and
adjusting your allocation overtime based on your changing retirement time horizon. Rebalancing and re -
optimization occur quarterly.
Income Secure Income Secure is a feature offered through both OA and PM, where Participants age 50
and older and within 5 years of their retirement age are presented with an annual spending plan for the
duration of their retirement. The spending plan includes a detailed overview of the income sources that
comprise their annual income so they know how much to consider withdrawing each year from their
accounts. Pre-retirees (within one year of default retirement age of 65 or user-selected retirement age)
and retirees also have access to a user interface specifically designed to provide a more tailored and
insightful planning experience.
FINANCIAL PLANNING AND CONSULTING SERVICES
VFA and its IARs provide individual and specialty financial planning services to clients on either a one-
time or an annual basis. Financial planning is a comprehensive evaluation and analysis of a client’s
current and future financial situation and needs using variables that may include current and future
income, expenses, investment growth, cash flows, asset values and withdrawal plans. Based on the
client’s financial situation, goals, investment objectives, needs and risk tolerance, IARs may make asset
class or asset allocation recommendations. Through the financial planning process, all questions,
information and analysis are considered as to how they may impact the financial situation of the client.
Clients receive either a written financial plan or a consulting services summary letter of the services
provided, which provides the client with detailed evaluation or advice designed to help them achieve their
financial goals and objectives.
VFA cannot guarantee future financial results or the achievement of the client’s financial goals through
implementation of a financial plan or any advice or recommendations provided . VFA does not monitor the
day-to-day performance of the client’s specific investments.
In general, the financial planning may address the following services in either the one-time or the
annual/ongoing plan. Not all services listed are available in an annual/ongoing financial plan. Detailed
descriptions of each service are contained in the Financial Planning and Consulting Services Agreement .
Please read that agreement carefully before engaging in any of the services below:
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Financial Planning Services
Consulting Services
Specialty Services (Financial
Planning or Consulting)
Business Planning Services
General financial
information/education
Cash flow, budgeting, and major
purchase buy/sell decisions
Estate distribution services
(one time service only)
Cash flow, budgeting, and major
purchase buy/sell planning
Individual savings goals, asset
allocation, and insurance
planning
Retirement planning
Education Planning
Insurance review
Estate/Legacy review
Estate Planning
Special Needs Planning
Divorce Planning
(one time service only)
Investment Planning
Retirement planning/Social
Security review
Education Funding
Qualified Plan and IRA
distribution analysis
Executive Planning with stock
option and deferred
compensation evaluations
Retirement Social Security
benefit analysis
Plan Reviews (one-time service
only; Plan reviews are included in
annual/ongoing service)
The client is under no obligation to act on the advice of VFA, IARs or any other affiliated persons. The
client must decide whether to implement any advice or recommendations made by VFA, IARs or any
other affiliated person. If the client does follow such recommendation, the client acknowledges that
he/she is under no obligation to effect the transactions through VFA or its affiliates. Client s should
carefully review all sales charges, front-end or deferred, ongoing fees and loads, and liquidation,
termination and asset fees charged in all products or service programs before investing.
Financial Planning and Consulting Services Term
One-time services do not require VFA or IARs to monitor client’s assets or monitor financial markets on
an ongoing basis for such client, and do not include periodic plan reviews or updates. Delivery of the
written financial plan or consulting services summary letter constitutes completion of the one-time service
and shall occur within ninety (90) days of the signing of the agreement for most one-time financial
planning services. Certain specialty planning services may take longer to complete.
Annual/ongoing services begin on the date of the signing of the agreement and continue until the renewal
date, as defined in the agreement. The annual service will automatically renew on the first day of the
month following the annual anniversary date for a period of one (1) year unless terminated by either party
pursuant to the terms described below. Delivery of the written financial plan or consulting services
summary letter does not constitute completion of the agreement and shall occur within ninety (90) days of
the initial planning year and within ninety (90) days of the renewal date for each subsequent renewal
year.
To provide services under agreement the IAR gathers information through personal interviews.
Information gathered may include the client's current financial status, tax status, future goals, return
objectives and attitudes towards risk. The IAR carefully reviews documents supplied by the client, which
may include a questionnaire completed by the client, and prepares a written report. Should the client
choose to implement the recommendations contained in the plan, the client should work closely with
his/her attorney, accountant, insurance agent, and/or stockbroker. Implementation of recommendations is
entirely at the client's discretion, which may be through VFA and its IARs or an unaffiliated firm.
IARs do not make recommendations concerning the purchase or sale of specific securities when
preparing financial plans. However, in response to requests by clients for advice or recommendations to
implement a financial plan, the IAR's recommendations are limited to only those products offered through
VFA, where the IAR is registered as an investment adviser representative and as a registered
11 | P a g e
representative of the broker dealer. Similarly, any insurance recommendations will be limited to the
insurance companies the IAR is appointed with as an insurance agent or broker. This creates a conflict
of interest as the Firm may recommend the use of proprietary insurance or investment products and will
recommend a product for which VFA or its IAR will earn compensation. You are able to purchase the
same or other similar products and services at another broker-dealer or investment adviser, but for a
lower cost.
Voya Financial, Inc., and VFA may make available direct Financial Planning or Consulting Services at no
additional cost to clients, including via a web-based platform.
Termination of the Financial Planning or Consulting Services Agreement
Clients may terminate the agreement without penalty within five (5) business days of entering into the
agreement. Any party may terminate the agreement at any time after the five-business day period without
penalty upon written notice to the other party. Clients agree that such termination will not affect the
liabilities or obligations which arise from transactions initiated prior to termination. Upon termination of the
agreement, any fees collected by VFA for one-time planning services will be reimbursed in full if a plan
has not been delivered. Any annual planning fees collected but not earned will be reimbursed to clients at
a pro-rata share based on the amount of days remaining in the payment installment period. The
agreement will not terminate in the event that the IAR establishing the agreement is no longer associated
with VFA or is otherwise removed from the agreement. VFA reserves the right to replace the IAR
providing services under the agreement, with or without cause.
The VFA Financial Planning or Consulting Services Agreement that the client is required to review
and execute prior to the preparation and delivery of any type of services contains additional
disclosures. Please review that agreement carefully prior to signing the agreement.
BE READY PROGRAM
Be Ready is a program for employees of selected worksite plan sponsors who are clients of a VFA
affiliate. Be Ready gives employees access to VFA financial professionals who can help them with a
wide range of investment strategies and prepare for retirement. Through Be Ready, VFA may make
available financial planning services to employees of selected worksite plan sponsors. The costs for
products and services assessed to employees participating in the Be Ready program are set out in the
applicable section of this Brochure. Additionally, VFA may make available services on a one-time, non-
discretionary basis at a client’s request at no additional cost to the client.
Financial Planning/Analysis Services: Consists of consultation with the client to collect information
about client’s goals, risk tolerance and current financial situation, and financial analysis that results in a
written evaluation addressing client’s retirement income goals and other financial goals as well as risk
analysis. The consultation sessions typically will not exceed three sessions of one hour each. The written
evaluation will address the financial plan and any of the following goals, as described above: Asset
Allocation; Business Retirement Planning; Education Funding; Estate Planning; Financial Analysis and
Statements; General Analysis and Planning; and Insurance Profile/Analysis. If additional time is required
to develop the plan, additional consultations are available at an hourly rate.
The financial planning services offered through Be Ready follow the guidelines found in this Brochure.
For additional information about financial planning services offered by VFA, please see the section titled
“Financial Planning” in this Item 4.
Be Ready Services: VFA may also offer a variety of consultation services to Be Ready clients on a one-
time, non-discretionary basis at no additional cost to those clients. These services provide basic asset
allocation and funding guidance appropriate for clients’ goals and risk tolerance, and in certain instances,
provide corresponding investment recommendations, which may result in establishment of an ongoing
advisory relationship as part of VFA’s Advisory Programs described in this Brochure. The Be Ready
Services are not a substitute for a comprehensive financial plan.
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Neither the Financial Planning Services nor the Be Ready Services offered to Be Ready clients shall
require VFA or IARs to monitor clients’ assets on an ongoing basis, nor shall it require that VFA or IARs
update recommendations to reflect changes in clients’ circumstances. These services will also not require
VFA or IARs to monitor financial markets and conditions for clients and will not require that VFA or IARs
perform ongoing analysis of clients’ assets for factors that may impact performance.
Clients may request an annual review session. Such annual review sessions shall review changes to the
client’s financial situation. The annual review may or may not include an accompanying written report.
The annual review is not a substitute for a comprehensive financial plan. Clients are solely responsible for
contacting their IAR to schedule an annual review session. VFA reserves the right to subsequently limit,
modify or discontinue offering annual review sessions or to charge a fee for annual reviews in the future.
Clients are solely responsible for implementing any recommendations made as part of the Financial
Planning and Be Ready services. IARs will not exercise discretion over a client’s assets in connection
with these services. In addition to the Financial Planning Services and Be Ready services described in
this section, Be Ready clients may also be offered certain advisory products as described elsewhere in
this Brochure.
THE FIDELITY PROGRAM
Please note that the Fidelity Program is closed to new investors.
The Voya Asset Management Program through Fidelity Investments is referred to as the "Fidelity
Program." The Fidelity Program is a non-discretionary managed account program offered only to
participants in certain retirement plans where a Voya company does not have a product offering available
to the plan. As a general matter, the Fidelity Program is not open to new plans.
The IAR and the client discuss a client's particular circumstance and establish goals and objectives. The
IAR helps determine the client's individual objectives, time horizon, risk tolerance and liquidity needs. The
IAR then helps the client to develop an IPS that results in the recommendation of an asset allocation that
is in the client’s best interest. Once the asset allocation is recommended to the client, the portfolio is
managed based on the overall model, rather than specifically to each client's individual needs. Mutual
funds available through Fidelity Investments are used to fulfill the recommended asset allocation. Client
transactions may be executed through the retirement plan and/or through a brokerage account
established with Fidelity Investments. Clients sign a limited written trading authorization allowing the IAR
to execute Fidelity mutual fund transactions in the client's account. Transactions are executed through
Fidelity Investments using its Wealthscape system. Fidelity Management Trust Company, 82 Devonshire
Street, Boston, MA 02109 is the custodian for these accounts.
FINANCIAL PLANNING SEMINARS
IARs may conduct seminars which may include, among other topics, presentations on financial planning,
various securities and insurance strategies, business planning, long-term care and/or retirement planning.
Attendees are under no obligation to do so, but are encouraged to have individual consultations with the
IAR and to have a financial plan prepared. In addition, certain IARs receive approval to charge the
corporate sponsors of their seminars a fixed fee to hold seminars for the corporation's employees. This
fee is not tied to a per employee attendance count.
PLAN SPONSOR SERVICES
(formerly referred to as “EPIC Services”)
VFA offers consulting and advisory services for employer-sponsored retirement plans that are designed
to assist plan sponsors of employee benefit plans (“Plan Sponsor(s)”). VFA may also assist Plan
Sponsors with enrollment and/or providing investment education to plan participants and beneficiaries.
VFA provides these retirement plan services through certain of its IARs who have gone through specific
13 | P a g e
training and received approval to offer these services, and may charge a fee for Plan Sponsor Services,
as described in this Form ADV Part 2A and the ERISA Plan Investment Consulting Agreement
(“Agreement”).
Plan Sponsor Services are either ERISA fiduciary services or ERISA non-fiduciary services. ERISA non-
fiduciary services may be performed only so that they would not be considered fiduciary services under
the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). When delivering ERISA
fiduciary services, VFA will perform those services to the plan as a fiduciary, generally under ERISA
Section 3(21)(A)(ii). When providing any ERISA fiduciary services under ERISA Section 3(21)(A)(ii), VFA
will solely be making recommendations to the Plan Sponsor and the Plan Sponsor retains full
discretionary authority and control over assets of the plan. VFA offers these consulting and advisory
services to employer-sponsored retirement plans regardless of whether a plan is subject to ERISA.
Under limited circumstances and subject to the IAR’s approval by VFA’s Home Office, VFA will perform
ERISA fiduciary services as an “investment manager” pursuant to ERISA Section 3(38). In such a
circumstance, VFA, through its IAR, will exert discretionary authority and power to manage, acquire, or
dispose of any asset of the Plan. Importantly, this means that VFA will not seek Plan Sponsor’s prior
consent or authority prior to executing securities transactions and taking other actions with respect to
Plan assets.
Plan Sponsor may engage VFA to perform Plan Sponsor Services by completing a Plan Investment
Consulting Advisory Services Agreement providing information about the plan, including but not limited to
options available through the plan, plan objectives, investment objectives, investment risk tolerance,
demographics about plan participants, and third-party service providers. VFA will provide Plan Sponsor a
copy of this Form ADV Part 2A and the Agreement for review. The Agreement describes the terms of the
arrangement between VFA and the Plan Sponsor, including a description of the retirement plan services
and the fees to be charged by VFA. By signing the Agreement, the Plan Sponsor represents that Plan
Sponsor has received sufficient information and determined that the retirement plan services selected
are: (i) necessary for the operation of the plan and (ii) reasonable and appropriate based upon the
compensation to be paid for the Services. Plan Sponsor must sign and submit the Agreement to VFA
before VFA performs any Plan Sponsor Services.
Description of the Retirement Plan Services
VFA offers any of the following 3(21), and in certain limited circumstances, 3(38) Fiduciary, and Non-
Fiduciary Retirement Plan Services:
Plan Sponsor – ERISA 3(21) Fiduciary Services:
1) Recommendations to establish or revise the Plan’s Investment Policy Statement (“IPS”)
2) Recommendations to select and monitor the Designated Investment Alternatives (“DIAs”)
3) Recommendations to allocate and rebalance model asset allocation portfolios
4) Recommendations to select and monitor investment managers
Plan Sponsor – ERISA Non-Fiduciary Services:
1) Assistance with Plan governance and committee education
a) Determining Plan objectives and options available through the plan
b) Reviewing retirement plan committee structure and requirements
c) Reviewing participant education and communication strategy,
including ERISA 404(c)
requirements
d) Coordinating and reconciling participant disclosures under ERISA 404(a)
e) Developing requirements for responding to participant requests for additional information
f) Developing and maintaining a fiduciary audit file
g) Attending periodic meetings with plan committee (upon request by plan sponsor)
14 | P a g e
2) Assistance with Plan fiduciaries’ vendor management (service provider selection/review)
a) Reviewing fees and services and identifying procedures to track the receipt and evaluation of
ERISA 408(b)2 disclosures
b) Providing periodic benchmarking of fees and services to assist review for reasonableness
c) Reviewing ERISA spending accounts or plan expense recapture accounts (“PERAs”)
d) Generating and evaluating service provider requests for proposals (“RFPs”) and or requests from
information (“RFIs”)
e) Support with contract negotiations
f) Service provider transition and/or plan conversion
g) Plan establishment and administration
3) Investment Education for Plan fiduciaries
Investment Policy Statements
a)
b) Assessment of overall investment structure of Plan
c) Review of the Plan’s investment options
d) Review of Qualified Designated Investment Alternatives (“QDIA”)
e) Search and review of investment managers
Plan Participant - ERISA Non-Fiduciary Services
1) Employee investment education and communication
a) Providing group enrollment and investment education meetings
b) Providing fee specific education and communicate the Plan’s requirements for requesting
additional information about plan fees and expenses
c) Supporting individual participant questions
d) Providing periodic updates, upon request of newsletter
e) Assisting participants with retirement preparation
Potential Additional Retirement Services Provided Outside of the Agreement
In providing Plan Sponsor Services, VFA and its IARs may establish a client relationship with one or more
plan participants or beneficiaries. Such client relationships develop in various ways, including, but not
limited to:
1) as a result of a decision by the participant or beneficiary to purchase
services from VFA not involving the use of plan assets;
2) as part of an individual or family financial plan for which any specific
investment
the allocation of assets or
3)
recommendations concerning
recommendations relate exclusively to assets held outside of the plan; or
through an Individual Retirement Account rollover (“IRA Rollover”).
If VFA is providing Plan Sponsor Services to a plan, IARs may, when requested by a plan participant or
beneficiary, arrange to provide services to that participant or beneficiary through a separate agreement
that excludes any investment advice on plan assets (but may consider the participant’s or beneficiary’s
interest in the plan in providing that service). If a plan participant or beneficiary desires to affect an IRA
Rollover, IAR will obtain a written acknowledgement from the plan participant. Any decision to affect the
rollover or about what to do with the rollover assets remains that of the participant or beneficiary alone.
AMOUNT OF MANAGED ASSETS
As of December 31, 2025, VFA had $3,800,971,020.16 of assets under management on a non-
discretionary basis plus $69,702,673.21 assets under management on a discretionary basis.
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BNY INVESTMENT CREDIT LINE PROGRAM
BNY Mellon, an affiliate of Pershing, offers the Investment Credit Line program to its customers. This
product allows BNY Mellon customers to borrow funds utilizing assets held in the customers’ account
custodied with Pershing as collateral for the loan. Although this program is not offered through VFA, IARs
can refer Clients to BNY Mellon if Clients desire to establish a line of credit using securities held in their
investment advisory account. Clients are not allowed to use funds received through this program to
purchase securities or insurance products offered through VFA. No compensation is received by VFA or
IARs for the referral or if the client establishes a line of credit. BNY Mellon offers the Investment Credit
Line to its customers in its sole discretion, and VFA in no way oversees the BNY Mellon Investment Credit
Line, nor determines who is eligible to participate.
BNY Mellon is a parent company of and custodian for Pershing and acts as transfer agent for Voya
Investment Management, an affiliate of VFA. This creates a conflict of interest, as BNY Mellon maintains
a pre-existing business relationship with VFA’s clearing firm and an affiliate of VFA. As discussed in Item
4, above, VFA considers the entirety of a product sponsor’s relationship with VFA and VFA’s affiliates in
determining whether to offer, or continue to offer a product sponsor’s product(s), which includes, but is
not limited to, Pershing and BNY Mellon’s relationship with VFA and VFA’s affiliates.
CASH ADVANTAGE PROGRAM
*Please note that VFA no longer offers AssetMark Programs for new accounts.
AssetMark offers the Cash Advantage program to VFA clients with certain AssetMark Trust Company
custodial accounts. The Cash Advantage program is a securities-backed line of credit linked to your
account held at AssetMark Trust. Unlike a margin account, these borrowed funds cannot be utilized to
purchase additional securities. If you decide to open a Cash Advantage account, please carefully
consider the following:
1. You are borrowing money that you will be required to pay back.
2. Cash Advantage is only available for accounts that are not retirement accounts. For purposes of
this Brochure, a “Retirement Account” is an account held by an ERISA plan or an account
otherwise subject to Section 4975 of the Internal Revenue Code (e.g. IRA).
3. You are using the securities that you own in the account as collateral.
4. You are charged an interest rate that is subject to change and the rate can go up or down.
5. Depending on the relation between the account value, credit limit and amount borrowed,
collateral devaluations may limit the available credit or possibly require a deposit of additional
assets or immediate payment.
6. Due to the fact that securities are pledged to support the outstanding loan amount, AssetMark
Trust Company can limit client withdrawals from the account until loan requirements are met or
the loan is paid off.
7. AssetMark Trust Company may request additional information such as, but not limited to, a credit
check in order to complete their review of your account(s).
For the Cash Advantage program, there is an agreement between AssetMark Trust Company and The
Bancorp, Inc (“Bancorp”). No agreements are in place between VFA and Bancorp. Bancorp does not
compensate VFA for referrals or otherwise. VFA allows AssetMark to offer this service as a courtesy to
our clients, and in no way oversees the program.
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Item 5
Fees and Compensation
In general, fees for VFA investment advisory services are based upon a percentage of assets under
management and are charged in advance by debiting advisory fees from client accounts, except as
otherwise specified below. VFA will prorate the fee it charges you if more than $10,000 is deposited or
withdrawn from your account during the billing period. Certain clients may have unique fee arrangements
that are not specified herein.
Fees that are specific to each VFA investment advisory program are described in detail in Item 5. Account
sizes specified for each program are negotiable under certain circumstances. VFA may group certain
related client accounts for the purposes of achieving the minimum account size and determining the
annualized fee.
Although VFA has established the fee schedules described in this Brochure, VFA’s IARs, with the
exception of its phone-based IARS, may negotiate alternative fees on a client-by-client basis. The fee
schedules contained in this Item 5, therefore, are the maximum amount, or ceiling, that VFA can charge.
Depending on the distribution channel of your IAR, you will receive higher or lower fees in any of VFA’s
investment advisory programs. Client facts, circumstances and needs are considered in determining the
fee schedule. These facts include the complexity of the client’s situation, assets to be placed under
management, anticipated future additional assets, related accounts, portfolio style and account
composition, among other factors. The specific annual fee schedule is identified in the contract between
the IAR and each client.
VFA’s phone service employee IARs (commonly referred to as the “Investor Channel”) may engage
prospective and current customers, including those Clients with existing VFA retail accounts or Voya
retirement plan participants who have separated from their employer-sponsored plan offered by our
affiliates, VRIAC and Voya Institutional Plan Services, LLC, to offer the opportunity to participate in the
Select Advantage Advisory Program or other affiliated programs or products. VFA does not pay the
Investor Channel IARs any portion of the investment advisory fee VFA earns. Rather, Investor Channel
IARs earn a salary and monthly incentive payouts based on individual performance factors, which differ
depending on the IAR’s role. These factors include achieving individual and department annual sales
goals, client engagement activity, client retention, and customer satisfaction. This compensation model
creates a conflict of interest, as Investor Channel IARs are incentivized to sell products and services, and
retain assets within their employer sponsored plan and rollover assets to VFA or an affiliate VFA and its
affiliates to increase their incentive compensation. The IAR is incentivized to make recommendations
based on the IARs performance factors, which creates a conflict of interest. VFA addresses this conflict
by disclosing it and through supervision of its phone service employee IARs which is designed to ensure
appropriateness of the advice and recommendations provided by its IARs.
VFA policies make certain financial products, such as illiquid non-traded products, available to clients only
in the Firm’s role as a broker-dealer, for which it receives commissions. Other registered investment
advisers may offer such financial products in an investment advisory account, shares of which may be
purchased net of commission, resulting in more shares to the customer than if the same product is
purchased through the Firm on a commission basis. Purchasing such products through the Firm in its role
as broker-dealer will result in the client receiving fewer shares for the same purchase price than the
customer would receive if purchased in an investment advisory account. Clients will receive lower
investment returns over the short term, and incur higher execution costs due to the Firm’s policy, as
compared to the same financial product held in an investment advisory account. In certain scenarios, a
client will pay more fees and expenses over the course of holding the product by purchasing it from VFA
in its capacity as a broker-dealer than the client would pay if the product had been purchased in an
investment advisory account. Since offering such financial products only in the Firm’s capacity as a
broker-dealer creates a conflict of interest, the Firm has an obligation to notify clients of, and to obtain
informed consent for, these types of recommendations at the time of sale. VFA does not owe clients a
fiduciary duty in circumstances when it offers clients products in its role as a broker-dealer.
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VFA policy makes certain share classes of products available on its investment advisory platform, as
opposed to other share classes of the same product. The share classes VFA makes available on its
investment advisory platform are selected, in part, because such share classes provide compensation to
the Firm. You are able to purchase the same or similar products that the Firm offers at other investment
advisers, and such investment advisers will make available lower cost share classes of those products to
you. For example, VFA does not offer retirement share, or “R Share” classes to non -retirement plan
customers, despite R Shares being less costly than the share classes VFA offers to investment advisory
customers. Other mutual fund share classes, such as “clean shares” are also available but not used by
VFA because such mutual fund share classes do not pay additional revenue to VFA. Such other share
classes are available to you through other investment firms, which would result in lower cost to you.
Similarly, investment advisory services fees charged by other investment advisers may be similar to or
lower than the fees that VFA charges.
Termination of the Advisory Relationship
A client agreement may be terminated at any time, by either party, for any reason. Termination by the
client is effective upon receipt of written notice by VFA unless a later date is requested in the client’s
notice and agreed to by VFA. Termination by VFA is effective 30 days from the date of written notice to
the client, unless a later date is stated in the notice. Client may terminate without penalty within five
business days of entering into an investment advisory agreement. As disclosed above, certain fees are
paid in advance of services provided. Upon termination of any account, any prepaid, unearned fees will
be promptly refunded. In calculating a client’s reimbursement of fees, VFA will pro rate the reimbursement
according to the number of days remaining in the billing period.
SELECT ADVANTAGE ADVISORY IRA
The Client will be charged, and VFA and the IAR will receive, an advisory fee for the investment advice
and other services provided to the account by VFA and the IAR. The advisory fee amount and frequency
are determined by an agreement between the Client and the IAR and are reflected in the Voya Select
Advantage Advisory IRA Program account application. The advisory fee is calculated based on the
average monthly account value over the assessment period as of the last day of the calendar quarter or
month. The advisory fee is deducted by VRIAC from the Client’s account in arrears and is paid to VFA
either quarterly or monthly (based on the frequency chosen). Please see the Voya Select Advantage
Advisory Account Agreement for more information regarding the advisory fee, including the maximum
advisory fee that VFA and its IAR may charge.
In addition to the advisory fee, accounts in the Voya Select Advantage Advisory IRA Program are subject
to a variety of additional fees and expenses assessed by VRIAC and VITC. Information concerning these
fees are included in the Voya Select Advantage Advisory IRA Disclosure Statements and Custodial
Account Agreement disclosure document under “What Fees will I Pay?” Some of these fees are received
by VRIAC and VITC, and others are received by unaffiliated mutual fund companies.
The Voya Select Advantage Advisory Program is sponsored and administered by affiliates of VFA.
Therefore, VFA has a conflict of interest when it recommends the Voya Select Advantage Advisory
Program, as the Voya Select Advantage Advisory Program provides a financial benefit to affiliates of
VFA.
In particular, Voya Financial Partners, LLC and VRIAC, affiliates of VFA, receive 12b-1 fees in connection
with mutual funds contained in the Voya Select Advantage Advisory IRA product. While VFA and its IARs
do not receive the 12b-1 fees, the receipt of these 12b-1 fees by Voya Financial Partners, LLC and
VRIAC create a conflict of interest for VFA and its IARs, as affiliates of VFA earn more money when you
invest though the Voya Select Advantage Advisory IRA Program. VFA addresses this conflict by
identifying and disclosing this conflict of interest to you.
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with Fidelity Investments for information regarding applicable custodial and transactional fees.
UNIFIED MANAGED ACCOUNT PROGRAM AND
INVESTOR CHANNEL UNIFIED MANAGED ACCOUNT PROGRAM
The total annual client fee for services under the Unified Managed Account Program consists of the
Management Fee and the Custody Fee. The Management Fee is composed of the Strategist Fee(s), a
VFA Administrative Fee, and an Adviser Fee. As shown in the table below, the maximum total annual fee
for the IIS Sleeve(s) will not exceed 2.75%. The Management Fee is assessed based on the total market
value of the UMA account and applied by asset tier per account, as stated on the Fee Schedule in the
Unified Managed Account Program account agreement. On the client’s behalf, VFA pays a portion of the
total annual client fee to the IIS for services. Any transfer of assets from one IIS to a different IIS may
result in a higher or lower Management Fee, as a result of the difference in the Management Fees that
each IIS charges. No portion of any affiliated product’s advisory, administrative, service, or other fees will
be offset against the total annual client fee.
Maximum Total Annual Client Fee
From To
Portfolio
Value
Annual Total Client Fee
of IIS Sleeve(s)
First
Next
Next
Next
Next
Next
Next
$ 0 - $ 250,000
$ 250,001 - $ 500,000
$ 500,001 - $ 1,000,000
$ 1,000,001 - $ 2,000,000
$ 2,000,001 - $ 5,000,000
$ 5,000,001 - $ 10,000,000
$10,000,001 and over
2.75%
2.75%
2.50%
2.35%
2.10%
2.05%
2.00%
VFA may require a minimum account value depending on the strategy selected which is reflected on the
UMA Program Advisory Account Agreement. IIS Sleeves may have different minimum investment
requirements.
The maximum annual total client fee for services under the Investor Channel Unified Managed Account
Program will not exceed 1.37%. The maximum annual total client fee is assessed based on the total
market value of the Investor Channel Unified Managed Account Program account and applied by asset
tier per account, as stated on the Fee Schedule in the Investor Channel Unified Managed Account
agreement. On the client’s behalf, VFA pays a portion of the total annual client fee to the IIS for services.
Any transfer of assets from one IIS to a different IIS may result in a higher or lower Management Fee, as
a result of the difference in the Management Fees that each IIS charges. No portion of any affiliated
product’s advisory, administrative, service, or other fees will be offset against the total annual client fee.
A minimum account value of $1,000 is generally required for the Investor Channel Unified Managed
Account Program, dependent upon the Strategist selected. Please refer to the VFA's Form ADV Part 2A,
Appendix 1 Investor Channel Unified Managed Account Wrap Program Brochure for more detailed
information about the fees applicable to the Investor Channel Unified Managed Account Program.
The UMA Programs incorporate fees that would otherwise be assessed to the client account including,
among other things, transaction costs, paper surcharges and the annual IRA custodial fee. Certain
account-level miscellaneous fees are not incorporated. VFA will, in its sole discretion, negotiate
alternative account-level miscellaneous fees or waive such fees on a client-by-client basis.
Certain miscellaneous fees are lower for clients who have provided VFA and its IAR discretionary
authority to manage and move amongst unaffiliated IIS Sleeves without the client’s prior consent. A listing
19 | P a g e
of these miscellaneous fees are contained in client’s Unified Managed Account Program Agreement. It is
important that clients understand that granting or eliminating discretionary authority for VFA , through its
IAR, to manage an Adviser Sleeve and move amongst unaffiliated IIS Sleeves without the client’s prior
consent will result in lower (by granting such discretionary authority) or higher (by eliminating such
discretionary authority) miscellaneous fees.
THE FIDELITY PROGRAM
The Fidelity Program is closed to new clients.
Assets Under
Management
Maximum
Annual Fee
Up to $250,000
$250,001- $500,000
$500,001 and greater
1.00%
0.75%
0.50%
There is a $5,000 minimum account balance for participation in the Fidelity Program.
In the Fidelity Program, the client fee is deducted by Fidelity upon calculation and instruction from VFA in
accordance with direction from the client. Clients who invest through the Fidelity Program must maintain
sufficient assets in the account to meet quarterly fee deductions. The fee is calculated using the account
balance on the first business day of the previous quarter. Advisory fee deduction will commence on the
first full quarter following enrollment in the Fidelity Program.
Additional Charges to Fidelity Program Clients:
Clients may pay separate custodial fees or charges associated with the maintenance of accounts at
Fidelity Investments. Brokerage link clients will pay transaction charges for purchases and sales in their
account. Fidelity Program clients should refer to their agreement
VRA POWERED BY MORNINGSTAR
VFA’s affiliate VRA earns revenue from participation in the VRA powered by Morningstar program
negotiated between plan sponsors and VRA. VRA earns revenue through the Professional Management
program fee, an the asset-based fee for ongoing Professional Management program services. The fee
can be a single flat tier or a multi-tier based model where the incremental fee amount will reduce as the
participant account balance reaches plan sponsor negotiated breakpoints. The Professional Management
fees vary by plan as do the asset level breakpoints and are considered confidential trade secrets. The
Professional Management fee does not exceed 0.65% for the lowest asset level breakpoint annually .
VRA provides plan specific platform fee, The Professional Management program asset-based fee and
asset level break point information in custom service description communications. These service
description communications are available to all plan participants as part of the plan’s rollout of VRA
services. Additionally, service description communications are provided as part of the Professional
Management program welcome kit.
Please read your plan’s service description communications to learn about the specific fees for your plan.
In addition to the delivery methods identified above, you can get a fact sheet by calling your plan’s
information line and by asking to speak with an Advisor or by accessing the Online Advice or Professional
Management web site for your plan.
Funds or plan investments may charge expenses and fees that are in addition to the VRA advisory fee.
Please refer to the prospectus, fund fact sheet or other fund description for information regarding fees
that apply to the funds.
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There is no additional cost or obligation for using the Online Advice services either online or through the
plan’s toll-free information line and speaking with Advisor. If you enroll in the Professional Management
program, fees will be deducted from your retirement plan account. Fees are paid in arrears and begin as
of the first day of the month or quarter you enroll regardless of what day of the period you enroll.
Participant fees are customized for each plan separately based upon several plan factors as well as the
individual participant account balance. The fee is calculated at each calendar month or quarter end,
based on the period ending value, and is assessed within fifteen days after the end of such time period.
VRA will deduct the fee from your account automatically. If a participant enrolls in multiple Professional
Management program accounts with the same plan sponsor, the value of the accounts will be combined
for the purpose of assessing total advisory fees. Please contact an Advisor for more details specific to
your plan.
In the event that an IAR registered with VFA recommends, assists, or refers a retirement plan participant
to enroll in VRA Powered by Morningstar, VRA will pay VFA and the IAR a portion of the Professional
Management fee collected by VRA. This creates a conflict of interest as it incentivizes VFA and its IARs
to recommend enrollment in VRA Powered by Morningstar. Participants may access the VRA Powered
by Morningstar program online without involvement of VFA or its IARs, in which case no portion of the
Professional Management fee is paid to VFA or its IARs.
THIRD PARTY MONEY MANAGER PROGRAM FEES
Fees for the Third-Party Money Manager Programs may be negotiated but generally range from 0.75 to
2.50%, depending on the third-party money manager program selected, the size of the account and the
services provided. Under some programs, an inclusive fee covers account management, brokerage,
clearing, custody and administrative services. In other programs, the account may be charged separately
for these services. The amount of the fees, the services provided, the payment structure, termination
provisions, account minimums, and other aspects of each program are detailed and disclosed in the
unaffiliated third-party money manager's disclosure document. VFA may share in the fee.
VFA charges its IARs a fee for the IAR’s clients’ assets held at third party money managers. This is a
conflict of interest, as it creates a disincentive for your IAR to recommend third party money manager
programs to you.
From time to time, VFA may add or remove third-party asset management programs to or from its
investment advisory program platform. During such transitions, VFA may offer incentives to customers in
the form of discounts or other incentives on certain programs, to either encourage adoption of those
certain program(s) or to ameliorate potential costs of such removals. VFA may also provide increased
compensation to IARs who use those certain program(s) for customers whose previous program(s) have
been removed. This increased compensation creates a conflict of interest for your IAR by incentivizing the
choosing of one program over another.
FINANCIAL PLANNING AND CONSULTING SERVICES FEES
VFA's financial planning or consulting services fee is determined based on the nature of the services
provided and the complexity of each client’s circumstances. All fees are agreed to prior to entering into
the Financial Planning or Consulting Services Agreement with any client. You should discuss fees and
services with your advisor as the fees may be negotiable.
Financial planning or consulting fees are calculated on either a flat fee or an hourly basis. Fees are
generally based on the complexity of the client’s situation and/or the amount of time necessary to prepare
a financial plan or provide the services as agreed upon in writing by the client. If you are charged hourly,
your IAR will provide an estimate of the total hours at the time of signing of the financial planning
agreement.
21 | P a g e
The one-time financial planning or consulting services fee may be payable at the time the client signs the
agreement, within 30 days of delivery of the completed plan or services, or a portion of the fee may be
collected at the time the agreement is signed with the remaining portion of the fee due within thirty days of
the delivery and/or presentation of the plan or services. Annual planning or consulting service fees are
billed and due monthly, quarterly, or annually, in advance, for the services agreed upon.
The agreement contains payment installment options that the client may select. Please review the
financial planning agreement carefully prior to signing.
Client may terminate without penalty within five business days of entering into the agreement. Upon
termination of any agreement after the initial five-day period, any one-time fees collected will be
reimbursed in full if the financial plan or agreed-to services have not been delivered. Any prepaid,
unearned annual planning fees will be promptly refunded. In calculating a client’s reimbursement of
annual planning fees, VFA will pro rate the reimbursement according to the number of days remaining in
the billing period.
FINANCIAL PLANNING SEMINAR FEES
Seminar fees are set by the IAR who is conducting the seminar and may be up to $500 per person. IARs
that have been given approval may charge the corporate sponsors of their seminars a fixed fee, not to
exceed $10,000, to hold seminars for the corporation's employees. This fee is not tied to a per -employee
attendance count.
ADDITIONAL POTENTIAL FEES
Mutual Fund Fees: All fees paid to VFA for investment advisory services are separate and distinct from
the fees and expenses charged by mutual funds and/or ETFs to their shareholders. The fees and
expenses of mutual funds and ETFs are described in each fund's prospectus. These fees will generally
include a management fee and other fund expenses and may include asset-based sales charges, service
fees, and/or distribution fees (“12b-1 fees”). In most cases, mutual fund companies offer multiple share
classes of the same mutual fund. Some share classes of a fund charge a higher internal expense,
including but not limited to 12b-1 fees, whereas other share classes of the same fund charge a lower
internal expense, with or without 12b-1 fees.
Different share classes of the same mutual fund represent the same underlying investments. Since
different share classes have different costs, the overall costs of owning each share class differ. This
means that one share class of a particular mutual fund will be more costly than other share classes of the
same fund over time. This increased cost negatively affects the investment return for that particular share
class over time.
Institutional and investment advisory share classes typically have lower expense ratios, do not charge
12b-1 fees, and are less costly for a client to hold than Class A shares or other share classes that are
eligible to purchase in an investment advisory account. Mutual funds that offer institutional share classes,
investment advisory share classes, and other share classes with lower expense ratios are available to
clients who meet specific eligibility requirements that are described in the mutual fund’s prospectus or in
its statement of additional information. These eligibility requirements include, but may not be limited to,
investments meeting certain minimum dollar amount thresholds and accounts that the fund considers
qualified, fee-based programs.
VFA receives 12b-1 fees from certain share classes of mutual funds with respect to the following
accounts: (1) accounts that are managed on a non-discretionary basis (“Non-Discretionary Accounts”);
and (2) accounts that are both managed on discretionary basis and are not Retirement Accounts
(“Discretionary Non-Retirement Accounts”). The receipt of 12b-1 fees presents a conflict of interest
because it gives VFA and its IARs an incentive to recommend mutual funds for accounts based on the
compensation received rather than on a client’s needs. You should be aware of this conflict and discuss
22 | P a g e
with your IAR whether mutual funds considered for your account pay a 12b-1 fee. You should consider
12b-1 fees when negotiating fees with your IAR. In the event that VFA receives 12b-1 fees for funds,
VFA will credit the account for such fees. If the fund also imposes sales charges, a client may pay an
upfront or deferred sales charge.
The lowest-cost mutual fund share class for a particular fund may not be offered through VFA or made
available by VFA for purchase within specific types of investment advisory program accounts. Clients
should never assume that they will be invested in the share class with the lowest possible expense ratio
or cost. VFA urges clients to discuss with their IAR whether a lower-cost share class is available for their
particular account, and why the particular fund(s) or other investments that will be purchased or held in
their account are appropriate for them considering their expected holding period, investment objective,
risk tolerance, time horizon, financial condition, amount invested, trading frequency, the amount of the
advisory fee charged. Clients should also ask their IAR whether the client will pay transaction charges for
fund purchases and sales, whether the client will pay higher internal fund expenses in lieu of transaction
charges that could adversely affect long-term performance, and the relevant tax considerations of the
mutual fund share class(es) or investment(s) selected for the client’s account.
VFA, through its IARs, may recommend, select, or continue to hold a mutual fund share class that
charges clients higher internal expenses than other available share classes for the same fund. For
example, in certain circumstances, VFA may offer retirement share, or “R Share” classes to retirement
plan customers, where available, and if the requirements for use of such class in the product’s prospectus
or statement of additional information are met, but does not offer R Share classes to non -retirement plan
customers, despite R Shares being available, in certain circumstances, to non -retirement plan customers
and generally being less costly than the share classes VFA offers to investment advisory customers.
Other mutual fund share classes, such as “clean shares” are also available but not used by VFA because
such mutual fund share classes do not pay additional revenue to VFA. Such other share classes are
available to you through other investment firms, which would result in lower cost to you.
A client could invest in a mutual fund directly, without VFA's investment advisory services, which are
designed, among other things, to assist the client in determining which mutual fund or funds are most
appropriate to each client's financial condition and objectives. Accordingly, the client should review both
the fees charged by the funds and VFA's investment advisory fees to fully compare and understand the
total amount of fees to be paid by the client and, therefore, evaluate the advisory services being provided.
Certain VFA IARs supervise the investment advisory activities of other IARs. VFA refers to these
supervising IARs as “OSJs.” In exchange for these supervisory services, OSJs receive a higher
percentage of the fees that VFA earns in exchange for the
investment advice and product
recommendations VFA provides to clients, including those made by the OSJ him or herself. The fees that
certain of these OSJs earn for supervisory services are higher for the Firm’s investment advisory
programs than the products offered by the Firm in its role as broker-dealer. This creates a conflict of
interest, as it incentivizes such VFA OSJs to concentrate the sales, and the sales of the IARs that they
supervise, on products and services offered by the Firm in its role as investment adviser.
Wrap Fee Programs: Clients participating in separately managed account programs may be charged
various program fees in addition to the advisory fee charged by VFA. Such fees may include the
investment advisory fees of the independent third-party money managers, which may be charged as part
of a wrap fee arrangement. In a wrap fee arrangement, clients pay a single fee for investment advisory,
brokerage and custodial services. Client’s portfolio transactions may be executed without commission
charges in a wrap fee program. In evaluating the wrap fee program, the client should also consider that,
depending upon the level of the wrap fee charged by the third party investment adviser, the amount of
portfolio activity in the client’s account, and other factors, the wrap fee may or may not exceed the
23 | P a g e
aggregate cost of such services if they were to be provided separately. The client's IAR will review with
clients any separate program fees that may be charged to clients.
Additional Fees and Expenses: In addition to VFA's investment advisory fees, clients are also
responsible for the fees and expenses charged by custodians and imposed by broker dealers, including,
but not limited to, any transaction charges imposed by a broker dealer for a third-party investment
adviser.
Clients may also interact with VFA in its role as a broker-dealer. Clients will pay commissions or other
transaction charges for investments purchased through VFA in its role as a broker-dealer, but will not pay
an investment advisory fee in connection with those investments. Please see item 10 of this Brochure for
additional information regarding VFA’s broker-dealer activities.
VFA's clearing firm, Pershing, charges a $2.00 monthly Paper Subscription Fee to clients who receive
certain documents via mail, including statements, trade confirmations, and notifications. The Paper
Subscription Fee is assessed monthly and billed quarterly in arrears on each account for which clients
receive paper copies of these materials and have not enrolled in electronic delivery by month end. You
can avoid the Paper Subscription Fee through Pershing’s electronic delivery opt-in process by updating
your delivery preferences for any Pershing accounts you maintain to select electronic delivery for
Statements and Reports, Trade Confirmations, and Notifications. Electronic delivery for all three of these
categories must be selected to avoid the Paper Subscription Fee. Pershing also charges a $10.00
annual Tax Document Subscription Fee to mail tax materials to clients. You may avoid this fee by
updating your delivery preferences to opt in to electronic delivery for Tax Documents as of December
31 of the applicable tax year. Note that opting into VFA’s electronic delivery process does not opt a client
into Pershing’s electronic delivery process.
You may be subject to certain miscellaneous fees based on activity within your account. Such charges
include, but are not be limited to, check fees, transfer fees, and termination fees. Fees are a combination
of a fee charged by Pershing plus an associated fee by VFA. Not all programs charge miscellaneous
fees, and certain fees may be applicable in some programs and not others. Although VFA has
established the fee schedules described in this paragraph, VFA will, in its sole discretion, negotiate
alternative fees or waive fees on a client-by-client basis. Please consult your investment advisory
program agreement and any associated “Schedule of Miscellaneous Account and Service Fees” for more
information regarding the fees payable in your Account.
PLAN SPONSOR SERVICES FEES
Fees for the Plan Sponsor Services (“Fees”) are negotiable. A description of the different types of fees
for Plan Sponsor Services appears in the fee schedule below.
Fee Type
Fee Range
Asset based Fees (% of Plan assets)
Up to a maximum of 100 basis points
Hourly Rate
Up to a maximum of $500 per hour
Flat Fee
Flat fees will be negotiated with and agreed upon
by plan sponsor up to a maximum of $100,000 per
plan per year
How Plan Sponsor Services Fees May Be Paid
The fees described above may be paid by the Plan record keeper directly from Plan assets, accounts or
investments. Alternatively, fees for retirement plan services may be billed to the Plan Sponsor.
How Asset Based Fees are Calculated
24 | P a g e
▪
The initial Fee will be prorated based upon the number of days remaining in the initial quarterly
period from the date of execution of the Agreement.
▪
The initial Fee will be based upon the market value of the plan assets at the close of business on
the last business day of the initial quarterly period.
▪
Thereafter, the quarterly portion of any annual asset-based Fees will be based upon the market
value of the plan assets at the close of business on the last business day of the previous
calendar quarter (without adjustment for anticipated withdrawals by plan participants or
beneficiaries or other anticipated or scheduled transfers or distributions of assets)
Calculation of Prorated Asset Based Fee (Upon Termination)
▪
If the Agreement is terminated prior to the end of a quarter, VFA will be entitled to a quarterly
fee, prorated for the number of days in the quarter prior to the effective date of termination, and
for asset-based fees, based on the market value of the plan assets at the close of business on
the effective date of termination.
Plan Sponsors receiving Plan Sponsor Services may pay more or less than a client might otherwise pay if
purchasing the Plan Sponsor Services separately or through another service provider. There are several
factors that determine whether the costs would be more or less, including, but not limited to, the size of
the plan, the specific investments made by the plan, the number of locations of participants, the Plan
Sponsor Services offered by another service provider, and the actual costs of Plan Sponsor Services
purchased elsewhere. In light of the specific Plan Sponsor Services offered by VFA the Fees charged
may be more or less than those of other similar service provider.
All fees paid to VFA for Plan Sponsor Services are separate and distinct from the fees and expenses
charged by mutual funds, variable annuities and exchange traded funds to their shareholders. These
fees and expenses are described in each investment’s prospectus. These fees will generally include a
management fee, other expenses, and possible distribution fees. If the investment also imposes sales
charges, a client may pay an initial or deferred sales charge. The Plan Sponsor Services provided by
VFA may, among other things, assist the client in determining which investments are most appropriate to
each client's financial condition and objectives and to provide other administrative assistance as selected
by the client. Accordingly, the client should review both the fees charged by the funds, the fund manager,
the plan’s other service providers and the fees charged by VFA to fully understand the total amount of
fees to be paid by the client and to evaluate the Plan Sponsor Services being provided.
No increase in the Fees will be effective without prior written notice. While not necessarily related to the
Services, various vendors, product providers, distributors and others provide non-monetary compensation
by paying some expenses related to training and education, including travel expenses, and attaining
professional designations. VFA might receive payments to subsidize its own training programs. Certain
vendors invite VFA IARs to participate in conferences, on-line training or provide the Firm publications
that may further its IARs and employees’ skills and knowledge. Some product sponsors occasionally
provide VFA IARs gifts, meals and entertainment of reasonable value consistent with industry rules and
regulations. Such payments and non-monetary compensation reflect a conflict of interest for your IAR and
VFA because they may incentivize VFA or your IAR to use certain vendors over others.
Item 6 Performance-Based Fees and Side-By-Side Management
VFA does not charge performance-based fees, so there are no situations where accounts with
performance-based fees are managed side-by-side with accounts subject to the fees described in Item 5.
Item 7
Types of Clients
VFA provides investment advisory services to the following types of clients:
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Individuals, including high net worth individuals
•
• Pension and profit sharing plans (and plan participants)
• Municipalities and other government entities
• Charitable organizations and other tax exempt enterprises
• Corporations, trusts, or other entities not listed above
Certain investment advisory programs offered through VFA are subject to account minimums. The
minimums applicable to each program are disclosed in Item 5 of this Brochure. IARs may choose not to
accept an investment advisory relationship due to the assets, or lack thereof, that the potential client is
proposing to invest with VFA.
Certain account types are only available through the Firm in certain investment advisory programs. The
Firm offers donor advised funds, but does so at this time only through the Firm’s Unified Managed
Account Program. This is a conflict of interest, as the Firm restricts donor advised funds to the Unified
Managed Account Program to support its own business model, instead of client preference. Donor
advised funds are available at other broker dealers and investment advisers for less cost.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
Most of the advisory services we provide involve the purchase or liquidation of securities. All investing
involves the risk of loss, including the loss of your entire principal value. This risk varies based on the type
of the security purchased. All securities sold have disclosure documentation that discusses these risks.
The initial disclosure document is commonly referred to as a prospectus, but may be called something
else depending on the type of security you have purchased. Publicly traded companies also maintain
periodically updated disclosure documents that are useful in evaluating the potential benefits and risks of
that publicly-traded company’s securities. In any case, it is extremely important that you read these
documents in their entirety. If you have any additional questions regarding your investments, please
speak with your IAR immediately.
Methods of Analysis
IARs use a variety of methods to analyze a client’s situation as well as economic factors to develop
investment advice. IARs may use one or more of the following methods of analysis to formulate
investment advice and/or manage client assets.
Charting: The IAR reviews charts of market and security activity to discern trends in market movements
in an attempt to potentially predict future market trends.
Fundamental Analysis: IARs evaluate economic and financial factors to determine if a security may be
underpriced, overpriced or fairly priced.
Technical Analysis: IARs analyze past market movements and apply that analysis to the present
conditions in an attempt to recognize recurring patterns of investor behavior and potentially predict future
price movement.
Cyclical Analysis: IARs analyze past market movements and apply that analysis in an attempt to
recognize recurring patterns of investor behavior and potentially predict future price movements.
Quantitative Analysis: IARs analyze mathematical models in an attempt to obtain more accurate
measurements of a company’s value to potentially predict changes to that data.
Qualitative Analysis: IARs subjectively evaluate non-quantifiable factors, and attempt to potentially
predict changes to share price based on that data.
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Asset Allocation: IARs attempt to identify an appropriate ratio of asset classes that are consistent with
the client’s investment goals and risk tolerance.
Mutual Fund and / or ETF Analysis: IARs evaluate a variety of factors in an attempt to potentially
predict the future performance of the mutual fund or ETF. The IAR may consider, among other things, the
experience, expertise, investment philosophy, and past performance to determine if the manager has
demonstrated an ability to invest over a period of time and in different economic conditions. The IAR may
monitor the manager’s underlying holdings, strategies and concentrations.
Third Party Money Manager Analysis: The IAR may evaluate the experience, expertise, investment
philosophies, and past performance of independent third-party investment managers in an attempt to
determine if that manager has demonstrated an ability to invest over a period of time and in different
economic conditions. The IAR may monitor the manager’s underlying holdings, strategies and
concentrations.
Risks of Various Methods of Analysis
There are risks inherent in each type of analysis described above. For example, a risk of any method of
analysis that considers past performance as a predictor of future performance is that past performance is
no guarantee of future results. Some methods of analysis, such as fundamental analysis, focus on
identifying the value of the company, without considering external factors such as market movements.
Failure to consider external factors presents a potential risk, as the price of a security may be impacted by
the overall market, regardless of the economic and financial factors considered in evaluating the specific
stock.
Other methods of analysis, such as technical analysis, evaluate external factors, but do not consider the
underlying financial condition of a company. Failure to consider a company’s underlying value presents a
risk that a poorly managed or financially unsound company may under-perform regardless of positive
market movements.
A risk of investing with a third-party manager who has been successful in the past is that he/she may not
be able to replicate that success in the future. In addition, as VFA does not control the underlying
investments in a third-party manager’s portfolio, there is also a risk that a manager may deviate from the
stated investment mandate or strategy of the portfolio, making it a less suitable investment for clients.
Moreover, as VFA does not control the manager’s daily business and compliance operations, VFA may
be not be aware of any lack of internal controls necessary to prevent business, regulatory or reputational
deficiencies.
Most methods of analysis require the IAR to make one or more assumptions or subjective judgments. If
any of the assumptions or judgments are incorrect or are not realized, then the analysis may be
inaccurate. Finally, all of the methods of analysis described above rely on the assumption that all publicly -
available sources of information are accurate and that the analysis is not compromised by inaccurate or
misleading information.
Investment Strategies
The following strategies may be used in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk tolerance,
and time horizons, among other considerations:
Long-term purchases: IAR recommends the purchase of securities with the idea of holding them in the
client's account for a year or longer. Typically this strategy is used when the IAR believes the securities
may be currently undervalued, and/or the IAR wants exposure to a particular asset class over time,
regardless of the current projection for this class.
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A risk in a long-term purchase strategy is that by holding the security for this length of time, the IAR may
not take advantage of short-term gains that could be profitable to a client. Moreover, if the strategy is
incorrect, a security may decline sharply in value before the IAR makes the recommendation to sell.
Additionally, although historical data indicates that the purchase and holding of securities over a long
period of time can produce a positive return, the approach tends to be more successful for investors who
have a significant period of time to invest, such as ten to twenty years, in order to be able to withstand
market fluctuations. Investors who need access to their assets may be forced to sell assets in a declining
market, and may be subject to many of the risks experienced by short-term investors. See the discussion
of risks in the section on “Short-term purchases” below.
Short-term purchases: When utilizing this strategy, IAR recommends securities with the strategy of
selling them within a relatively short time (typically a year or less) in an attempt to take advantage of
conditions that the IAR believes could soon result in a price swing in the securities recommended. Short -
term purchases may enable a client to take advantage of market volatility. However, there are costs and
risks associated with short-term trading. Frequent trading can increase the transaction costs associated
with a portfolio, and reduce the client's overall return. Frequent trading can also lead to undesirable tax
consequences and complex reporting obligations. It is possible to lose money if an investment declines in
value. The risk of loss is amplified if the client’s portfolio is leveraged.
Risk of Loss: Investing in securities involves risk of loss that clients should be prepared to bear. Any of
the following risks, among others, could affect performance or cause an investment to lose money or to
underperform market averages.
Diversification: Allocation among different asset classes does not guarantee a profit or protect against risk
of loss.
Equities: The price of a given company’s stock could decline or underperform for many reasons including,
among others, poor management, financial problems, or business challenges. If a company declares
bankruptcy or becomes insolvent, its stock could become worthless.
Fixed Income: Fixed income products are affected by a number of risks, including fluctuations in interest
rates, credit risk, and prepayment risk. In general, as prevailing interest rates rise, fixed income prices will
fall. Bonds face credit risk if a decline in an issuer’s credit worthiness causes a bond’s price to decline.
Finally, fixed income products may be subject to prepayment risk; when interest rates fall, a borrower may
choose to borrow money at a lower rate, while paying off previously issued bonds. High yield bonds are
subject to additional risks, such as increased risk of default and greater volatility.
International Investments: International investing may not be suitable for every investor and is subject to
additional risks, including currency fluctuations, political factors, tax withholding, lack of liquidity, absence
of adequate financial information, and exchange control restrictions impacting foreign issuers. These risks
may be magnified for foreign issuers in emerging markets.
Market Capitalization: Stocks fall into three broad market capitalization categories - large, mid and small.
Investing primarily in one category carries the risk that, due to current market conditions, that category
may be out of favor with investors. If valuations of large capitalization companies appear to be greatly out
of proportion to the valuations of mid or small capitalization companies, investors may migrate to the
stock of mid and small capitalization companies, causing an investment in these companies to increase in
value more rapidly than an investment in larger, fully valued companies. Investing in mid and small
capitalization companies may be subject to special risks associated with narrower product lines, more
limited financial resources, smaller management groups, and a more limited trading market for their stock
as compared with larger companies. As a result, stock of mid and small capitalization companies may
decline significantly in market downturns.
Past Performance: Past performance is no guarantee of future results.
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Stock Prices: Stock prices are volatile and are affected by the real or perceived impacts of such factors as
economic conditions and political events. The stock market tends to be cyclical, with periods when stock
prices generally rise and periods when stock prices generally decline. Any given stock market segment
may remain out of favor with investors for a short or long period of time, and stocks as an asset class may
underperform bonds or other asset classes during some periods.
Securities investments fluctuate and are not guaranteed and clients may lose the principal invested.
Item 9
Disciplinary Information
The following are disciplinary events relating to VFA and/or VFA's management personnel that are
material to an evaluation of VFA's investment advisory business and the integrity of VFA's management:
On August 4, 2025, the California Department of Insurance issued an Order adopting a Special
1)
Notice of Defense under File No. LBB 2466-D. Through the Special Notice of Defense, the Firm
admitted allegations contained in the First Amended Accusation filed under the above cause number
which stated that the Firm failed to timely notify the Commissioner of a change in the firm’s background
information on three (3) occasions within thirty (30) days of the date the Firm learned of the change in
said background information. The background information at issue included three (3) regulatory actions
belated reported by the Firm, including: (1) a March 1, 2017, FINRA Letter of Acceptance, Waiver, and
Consent, reported by the Firm on April 4, 2017, (2) a December 21, 2020, SEC Order Instituting
Administrative and Cease-and-Desist Proceedings, Making Findings, and Imposing Remedial Sanctions
and a Cease-and-Desist Order, reported by the Firm on January 26, 2021; and (3) a September 13,
2024, Order issued by the Arizona Corporation Commission, reported by the Firm on October 16, 2024.
The California Department of Insurance’s Order found that these late notifications constituted a failure to
perform a duty required by the California Insurance Code. The Order required the Firm to pay $10,000 in
penalties and $10,000 in costs.
2) The Arizona Corporation Commission, Securities Division alleged that VFA violated Arizona Revised
Statutes section 44-1961(A)(12) by failing to reasonably supervise its salesman. The salesman, an
employee of VFA, conducted back-office transactions in securities on behalf of portfolio managers. In
2019, the employee moved from Iowa, where he maintained registration as a broker-dealer agent and
investment adviser representative, to Arizona. The employee notified VFA when he moved to Arizona,
and VFA updated his address by filing an amended Form U-4. Inadvertently and contrary to VFA's
internal policies, VFA failed to select Arizona as an additional jurisdiction in which to seek
registration. The employee performed his job duties as a back-office trade processor and facilitated the
execution of securities orders within or from Arizona from June 2019 until May 2024. In October 2023,
VFA submitted an application for registration upon behalf of the employee as a salesman and an
investment adviser representative. On September 13, 2024, the Arizona Corporation Commission,
Securities Division issued an Order to Cease and Desist, Order for Administrative Penalties, and Consent
to do the Same which required VFA to pay a civil penalty of $75,000. The Arizona Corporation
Commission approved the employee’s registration on September 23, 2024.
3) The Financial Industry Regulatory Authority (FINRA) alleged that, between March 2018 and September
2019, Voya Financial Advisors, Inc. (“Firm”) paid approximately $2.9 million in compensation to an
unregistered entity in connection with the sale of variable universal life insurance (“VUL”), a securities
product. The unregistered entity was a limited liability company primarily owned by an insurance agent
who was not registered with FINRA. The Firm and the unregistered entity were parties to a Variable
Marketing Agreement, which provided that the unregistered entity would provide services to facilitate the
VUL sales such as distributing sales materials and assisting with sales promotional activities. FINRA
alleged that these transactions violated FINRA Rules 2040 and 2010. Without admitting or denying
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FINRA’s findings, the Firm accepted and consented to the described findings and to the entry of a
censure and fine in the amount of $500,000 by agreeing to a Letter of Acceptance, Waiver and Consent
(“AWC”) with FINRA. FINRA accepted the AWC on January 25, 2024.
(“Order”). The Firm agreed
to a
4) Voya Financial Advisors, Inc. (“Firm”) submitted an offer of settlement that the Securities and
Exchange Commission (“SEC”) agreed to accept. The Firm agrees, without admitting or denying the
findings, that it violated Sections 206(2) and 206(4) of the Advisers Act and Rule 206(4)-7 thereunder by
breaching its fiduciary duty to its investment advisory clients in connection with (a) Firm’s mutual fund
share class selection practices and the financial benefits it received for advising clients to purchase and
hold mutual fund share classes that paid fees pursuant to Investment Company Act Rule 12b -1 (“12b-1
fees”); (b) Firm’s receipt of compensation in connection with certain client cash sweep accounts; and (c)
Firm’s policy requiring investment advisory clients to pay an upfront brokerage commission when
purchasing illiquid alternative investment products (“Illiquid Alts”) when the same investment was
available to investment advisory clients with the brokerage commissions waived. From January 13, 2013
through December 31, 2018, Firm received 12b-1 fees when a lower-cost share class was available, and
in some instances avoided paying certain transaction fees, when it purchased, recommended, or held
mutual funds for investment advisory clients, without providing adequate disclosure. From January 13,
2013 to December 31, 2018 the unaffiliated clearing broker the Firm used for client accounts (the
“Clearing Broker”) paid Firm a portion of the revenue Clearing Broker received from client balances in
cash sweep products, which payments the Firm failed to adequately disclose. From January 13, 2013
through July 28, 2017, the Firm caused certain investment advisory clients to pay higher fees in the form
of upfront commissions when purchasing Illiquid Alts when those same products were available with
commissions waived, which practice the Firm failed to adequately disclose. Without admitting or denying
these findings, the Firm consented to the entry of an Order Instituting Administrative and Cease and
Desist Proceedings
censure and disgorgement of
$11,547,820, prejudgment interest of $2,371,335 and a civil monetary penalty of $9,000,000. The Firm
agreed to cease and desist from committing or causing any violations or future violations of Sections
206(2) and 206(4) of the Advisers Act and Rule 206(4)-7 thereunder. The Firm further agreed to comply
with the following undertakings: notify affected investment advisory clients within 30 days of the Order,
retain an independent compliance consultant within 30 days of the Order to conduct a review of the Firm’s
compensation receipt and disclosure practices with respect to advisory client investments, and adopt all
of recommendations contained in the independent compliance consultant’s reports. The Firm will certify
its compliance with the previous undertakings no later than sixty days from the completion of the
undertaking. The Order was executed on December 21, 2020.
5) The Financial Industry Regulatory Authority (FINRA) alleged that Voya Financial Advisors, Inc. (Firm)
disadvantaged certain retirement plan and charitable organization customers that were eligible to
purchase Class A shares in certain mutual funds without a front-end sales charge (Eligible Customers)
between January 1, 2009 and May 26, 2016. Eligible Customers were instead sold Class A shares with a
front-end sales charge or Class B or C shares with back-end sales charges and higher ongoing fees and
expenses. FINRA also alleged that during this period, the Firm failed to reasonably supervise the
application of sales charge waivers to mutual funds transactions by Eligible Customers, failed to maintain
written supervisory procedures designed to assist financial advisors in determining whether a customer
was eligible for a sales charge waiver, and failed to notify and train its financial advisors regarding the
availability of mutual fund sales charge waivers for Eligible Customers. FINRA alleged that these
supervisory violations resulted in the Firm violating NASD Conduct Rule 3010 (for violations before
December 1, 2014), FINRA Rule 3110 (for violations after December 1, 2014), and FINRA Rule 2010.
Without admitting or denying these findings, the Firm entered into a Letter of Acceptance, Waiver and
Consent (AWC) with FINRA, in which it consented to the entry of censure, and agreed to provide
remediation to Eligible Customers who qualified for, but did not receive, the applicable mutual fund sales -
charge waiver. The Firm further agreed to provide FINRA with i) a schedule of Eligible Customers
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identified for remediation, and a detailed plan to remediate Eligible Customers based on specific details
within 60 days of the AWC’s acceptance, and ii) a satisfactory proof of payment of restitution to Eligible
Customers by a registered principal of the Firm no later than 180 days from the AWC’s acceptance. The
Firm estimates that Eligible Customers were overcharged by $125,982. FINRA accepted the AWC on
4/23/2019.
6) The Securities and Business Investments Division of the Connecticut Department of Banking
(“Division”) alleged that Voya Financial Advisors, Inc. (“Firm”) violated Section 36b-31-6(f) of the
Regulations of Connecticut State Agencies (the “Regulations”) by failing to enforce and maintain a system
for supervising the activities of its agents, investment adviser agents and Connecticut office operations
that was reasonably designed to achieve compliance with applicable securities laws and regulations. The
allegations pertain to former Firm agent Dale Quesnel’s (“Quesnel”) sale of unregistered securities to
investors in Connecticut and other states (“Investors”). The Division found, through a March 3, 2016 order
against Quesnel, that Quesnel participated in private securities transactions without providing prior written
notice to the Firm. The Firm acknowledged the Division’s allegations against it and, without admitting or
denying them, entered into a Consent Order (the “Order”) in which it consented to the entry of the
following sanctions: a) the Firm shall cease and desist from directly or indirectly violating the Connecticut
Securities Act or any regulation, rule, or order adopted or issued thereunder, including, without limitation,
any activity in or from Connecticut that violates Section 36b-31-6(f) of the Regulations; b) an
administrative fine, payable to the Treasurer of the State of Connecticut, of $100,000; c) the
establishment and administration of a fund (the “Fund”) to reimburse Investors in the amount of $915,000,
and the use of all reasonable efforts to confirm that the contact and address information for the Investors
is up to date; d) no later than thirty days from the Order, distribution of a copy of the Order and a written
notice, preapproved by the Division Director, to Investors stating that the Investor or its estate is entitled
to a payment from the Fund if he or she responds to the Firm within sixty days and provides distribution
instructions sufficient to make a payment, and e) no later than ninety days from the Order, disbursement
of money owed from the Fund, according to the amounts identified by the Division, to the Investors that
replied, and provide proof of disbursement to the Division via a copy of the check or wire transfer to each
Investor. The Firm agreed to immediately notify the Division if any Investor cannot be located after a
diligent search, fails to provide sufficient disbursement instructions, fails to timely respond to the notice, or
unequivocally denies disbursement in writing. The Order was entered on March 11, 2019.
7) Voya Financial Advisors, Inc. (“Firm”) has submitted an offer of settlement that the Securities and
Exchange Commission (“SEC”) has agreed to accept. The Firm agrees, without admitting or denying such
findings, that it violated Rule 30(a) of Regulation S-P (the “Safeguards Rule”) and Rule 201 of Regulation
S-ID (the “Identity Theft Red Flags Rule”) by failing to adopt written policies and procedures reasonably
designed to protect customer records and information, and failing to develop and implement a written
Identity Theft Prevention Program. Over six days in April, 2016, one or more persons impersonating the
Firm’s independent contractor representatives called the Firm’s technical support line, in two instances
using phone numbers the Firm had previously identified as associated with fraudulent activity, and
requested a reset of three representatives’ passwords for the web portal used to access Firm customer
information. The portal was serviced and maintained by the Firm’s parent company, Voya Financia l, Inc.
The intruders used the Firm’s independent contractor representatives’ usernames and passwords to log
in to the portal and gain access to personal identifying information (“PII”) for at least 5,600 Firm
customers, and subsequently obtained account documents containing PII of at least one Firm
customer. The intruders used customer information to create new voya.com customer profiles, giving
them access to PII and account information of two additional customers. There have been no known
unauthorized transfers of funds or securities from Firm customer accounts as a result of the attack. The
Firm violated the Safeguards Rule because its policies and procedures to protect customer information
and to prevent and respond to cyber security incidents were not reasonably designed to meet these
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objectives. In particular, the Firm’s policies and procedures with respect to resetting the Firm’s
independent contractor representatives’ passwords, terminating web sessions in its proprietary gateway
system for such representatives, identifying higher-risk representatives and customer accounts for
additional security measures, and creation and alteration of voya.com customer profiles, were not
reasonably designed. The Firm violated the Identity Theft Red Flags Rule because it did not review and
update its Identity Theft Prevention Program in response to changes in risks to its customers, or provide
adequate training to its employees. Additionally, the Identity Theft Prevention Program did not include
reasonable policies and procedures to respond to identity theft red flags, such as those detected by the
Firm during the April 2016 intrusion. The Firm consented to the entry of an Order Instituting
Administrative and Cease and Desist Proceedings ("Order"), a censure, and civil money penalty in the
amount of $1,000,000. The Firm agreed to cease and desist from committing or causing any violations or
future violations of Rule 30(a) of Regulation S-P and of Rule 201 of Regulation S-ID. The Firm further
agreed to comply with the following undertakings. The Firm shall retain an independent compliance
consultant (“Consultant”) to conduct a comprehensive review of the Firm’s policies and procedures for
compliance with Regulation S-P and Regulation S-ID. The Firm will fully cooperate with the Consultant,
and require the Consultant submit a written Initial Report to the Firm and the SEC within ninety days of
this Order. The Firm agrees to adopt the recommendations from the Initial Report, subject to adoption of
alternative policies, procedures, or systems, within 90 days of its issuance. The Consultant shall
complete its review and issue a written Final Report within nine months of the Order, and the Firm shall
take necessary and appropriate steps to implement all recommendations and alternative policies,
procedures or systems. The Firm will certify its compliance with each of the previous undertakings. The
Order was executed on September 26, 2018.
8) The Commonwealth of Massachusetts Securities Division alleged that Voya Financial Advisors, Inc.
("Firm") violated the Massachusetts Uniform Securities Act, Mass. Gen. Laws Ch. 110A (“Act’), by failing
to register two (2) of its investment adviser representatives who had a place of business in
Massachusetts and provided investment advisory services to residents of the Commonwealth between
August 24, 2012 to January 30, 2017 (the “Relevant Period”). The Firm admitted to the facts described
but neither admitted nor denied any violations of law. The Firm consented to the entry of a Consent Order
that found that the Firm violated sections 201(c) and 201(d) of the Act. The Firm agreed to i.) cease and
desist from any violations of sections 201(c) and 201(d) of the Act in the Commonwealth, ii.) register its
investment adviser representatives in the Commonwealth prior to them providing investment advisory
services in the Commonwealth, iii.) review its written supervisory policies and procedures with respect to,
and provide compliance with sections 201(c) and 201(d) of the Act, iv.) pay restitution of all asset
management fees paid by clients located in the Commonwealth to the representatives in question during
the Relevant Period (“Eligible Clients”), which was determined to amount to $10,936.47, v.) memorialize
its restitution in a letter (“Restitution Letter”) to each Eligible Client within thirty (30) days of the Consent
Order, and vi.) provide the Restitution Letter to the Division at least ten (10 ) days prior to the sending of
the Restitution Letter to Eligible Clients. The Firm further agreed to reimburse the asset management fees
to each Eligible Client within forty-five (45) days of the Consent Order, and submit to the Division a report
detailing the distribution of all funds to Eligible Clients within ninety (90) days of the Consent Order. The
Firm paid a fine of $75,000. This matter was resolved on July 31, 2017.
9) The Securities and Exchange Commission (“SEC”) alleged that Voya Financial Advisors, Inc. (“Firm”),
in its role as a Registered Investment Adviser, failed to disclose to its clients the compensation it received
through an arrangement with a third party broker-dealer (“Clearing Firm”), and conflicts of interest arising
from that compensation. Through an addendum to the fully-disclosed clearing agreement between
Clearing Firm and the Firm, Clearing Firm shared with the Firm certain revenues it received from the
mutual funds in Clearing Firm’s no-transaction-fee mutual fund program (“NTF Program”). In a separate
agreement, Clearing Firm agreed to pay the Firm a certain percentage of service fees that Clearing Firm
received from certain mutual funds in the NTF Program in exchange for the Firm performing certain
administrative services on Clearing Firm’s behalf. The SEC alleged that these payments created a
conflict of interest in that they provided a financial incentive for the Firm to favor the mutual funds in the
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NTF Program over other investments when giving investment advice to its advisory clients. The SEC
alleged that the Firm did not disclose the aforementioned arrangements or the resulting conflict of interest
to its advisory clients, resulting in a violation of Sections 206(2) and 207 of the Advisers Act. The SEC
also alleged that, by not adequately implementing policies and procedures reasonably designed to ensure
proper disclosure of conflicts of interests, the Firm violated Section 206(4) of the Advisers Act and Rule
206(4)-7 thereunder. Without admitting or denying these findings, the Firm consented to the entry of an
Order Instituting Administrative and Cease and Desist Proceedings (“Order”). The Firm agreed to a
censure and disgorgement of $2,621,324, prejudgment interest of $174,629.78 and a civil monetary
penalty of $300,000. The Firm agreed to cease and desist from committing or causing any violations or
future violations of Sections 206(2), 206(4) and 207 of the Advisers Act and Rule 206(4)-7 thereunder.
The Firm further agreed to comply with the following undertakings: the Firm will provide a copy of the
Order to each of the Firm’s existing advisory clients within forty-five days of the entry of the Order and
further comply with all disclosure obligations concerning the Order under the Advisers Act. The Firm will
certify its compliance with the previous undertaking no later than sixty days from the completion of the
undertaking. The Order was executed on March 8, 2017.
10) The Financial Industry Regulatory Authority (“FINRA”) alleged that Voya Financial Advisors, Inc.
(“Firm”) failed to report to TRACE 100 transactions in TRACE Agency/Securitized Products (“SP”) within
the time permitted by FINRA Rule 6730, constituting 26.25 percent of the transactions in TRACE -eligible
SP (381) that the Firm reported to TRACE during the fourth quarter of 2015. This conduct constituted
separate and distinct violations of FINRA Rule 6730(a) and a pattern or practice of late reporting without
exceptional circumstances in violation of FINRA Rule 2010. Without admitting or denying FINRA’s
findings, the Firm accepted and consented to the described findings and to the entry of a censure and
fine in the amount of $7,500 by agreeing to a Letter of Acceptance, Waiver and Consent (“AWC”) with
FINRA. FINRA accepted the AWC on March 1, 2017.
11) The Financial Industry Regulatory Authority (“FINRA”) alleged that Voya Financial Advisors, Inc.
(“Firm”) failed to (a) implement a supervisory system and procedures designed to reasonably ensure
suitability of its multi-share class variable annuities sold to customers, (b) identify and investigate red flags
in variable annuity sales, (c) supervise variable annuity sales, and (d) implement an adequate supervisory
system and procedures for variable annuity exchange transactions. The Firm’s failures included, but were
not limited to supervision and oversight, and the maintenance of policies and procedures regarding the
sale of L-share variable annuities with Long-Term Income riders and no persistency credits to investors
with long-term time horizons. Without admitting or denying FINRA’s findings, the Firm accepted and
consented to the entry of findings and the sanctions described below by agreeing to a Letter of
Acceptance, Waiver and Consent (“AWC”) that was accepted by FINRA on November 2, 2016. The AWC
included a Firm censure and fine in the amount of $2,750,000. The Firm agreed to pay restitution to
customers in accordance with a plan not unacceptable to FINRA in an amount that will total not less than
$1,800,000. The Firm additionally agreed to review and revise, as necessary, its systems, policies and
procedures and training with respect to multi-share class variable annuity sales. The Firm will certify to
FINRA that it has established policies and procedures that are reasonably designed to achieve
compliance with applicable FINRA and NASD rules.
12) The Commonwealth of Massachusetts Securities Division (the “Division”) alleged that the Firm
violated Section 204(a)(2)(J) of the Massachusetts Uniform Securities Act by failing to include specific
policies regarding voting shareholder proxies in its written supervisory procedures or other manuals. The
Division found that two Firm representatives voted shareholder proxies on behalf of customers despite
VFA’s position that it does not permit registered representatives to vote shareholder proxies on behalf of
customers. VFA entered into a Consent Order with the Division on June 22, 2016. VFA admitted the
Division’s Statement of Facts but neither admitted nor denied the Violations of Law contained therein.
VFA was censured and paid an administrative fine of $100,000.00 to the Commonwealth of
Massachusetts. VFA was also required to certify that it had reviewed its written supervisory policies and
procedures with respect to broker-dealer representative proxy voting. VFA agreed to report to the Division
within thirty (30) days of the Consent Order regarding the steps taken by VFA during its review, along with
conclusions and recommendations resulting from the review.
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Item 10 Other Financial Industry Activities and Affiliations
Affiliations:
VFA is indirectly owned by Voya Financial, Inc. and is under common control with the following insurance
companies: Voya Retirement Insurance and Annuity Company (“VRIAC”), ReliaStar Life Insurance
Company and ReliaStar Life Insurance Company of New York.
As required, any affiliated investment advisers are specifically disclosed in Section 7.A. on Schedule D of
Form ADV, Part 1. Part 1 of VFA's Form ADV can be accessed by following the directions provided on the
Cover Page of this Brochure.
In addition to VFA being a registered investment adviser, VFA is a broker-dealer member of the Financial
Industry Regulatory Authority ("FINRA"). A list of affiliated broker dealers is specifically disclosed in
Section 7.A. on Schedule D of Form ADV, Part 1, which can be accessed by following the directions
provided on the Cover Page of this Firm Brochure.
As discussed in Items 4 and 5 of this Brochure, affiliates of VFA offer products and services that VFA
offers to its customers. In particular, VFA offers a) investment model portfolios and mutual funds created,
advised, and/or managed by Voya IM, b) custodial mutual fund products created, managed, and
administered by VRIAC and VITC, and c) equity and fixed income securities issued by Voya Financial,
Inc. VFA phone-based IARs may refer clients to services offered by affiliated investment adviser Voya
Retirement Advisors, LLC (VRA), which is factored into compensation for these IARs as described by
Item 5, above. VFA has a conflict of interest in offering these products to you, as affiliates of VFA earn
revenue by your investment in these products. VFA addresses this conflict of interest by identifying and
disclosing this conflict of interest to you, and by reviewing the recommendations and transactions made
by IARs to clients to ensure their appropriateness.
Pursuant to an agreement between VFA and Voya IM, Voya IM makes model portfolios available to
VFA’s IARs at no additional cost to clients. These model portfolios contain an asset allocation that VFA
IAR’s can utilize to develop their investment recommendations and advice to clients. This is a conflict of
interest, as VFA’s use of Voya IM’s services is due, in part, to the fact that Voya IM does not charge VFA
for the services, rather than solely the nature and quality of the services provided.
As discussed in Items 4 and 5 of this Brochure, Voya Retirement Advisors, LLC (“VRA”) is an affiliate of
VFA and registered investment adviser. Pursuant to an agreement between VRA and VFA, VFA’s IARs
may refer and solicit clients to participate in the VRA Powered by Morningstar program. In the event that
an IAR registered with VFA recommends, assists, or refers a retirement plan participant to enroll in VRA
Powered by Morningstar, VRA will pay VFA and the IAR a portion of the Professional Management fee
collected by VRA. This creates a conflict of interest as it incentivizes VFA and its IARs to recommend
enrollment in VRA Powered by Morningstar. Participants may access the VRA Powered by Morningstar
program online without involvement of VFA or its IARs, in which case no portion of the Professional
Management fee is paid to VFA or its IARs.
VFA IARs service VRIAC’s tax-exempt market and corporate retirement plan business in their roles as
registered representatives of VFA (“RAD Channel IAR”). While VFA generally keeps a portion of the
compensation generated from product sales, the Firm pays its RAD Channel IARs 100% of the
compensation generated in connection with each particular RAD Channel IAR’s sales and servicing of
Voya tax-exempt market retirement plans (e.g., 401(a), 403(b) and 457 plans) and both qualified and non -
qualified corporate retirement and deferred compensation plans. This creates a conflict of interest as it
incentivizes RAD Channel financial professionals to sell Voya retirement plan products as opposed to
non-Voya retirement plan products, for which they will receive less compensation. Further, RAD Channel
IARs earn additional compensation from the Firm’s affiliate, VRIAC, and VFA in the following ways:
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1. RAD Channel IARs that meet a certain threshold of gross dealer concession or compensation
from sales of VRIAC products for the prior two out of three years are eligible to become classified
as statutory employees of VRIAC, which affords such RAD Channel IARs benefits such as health
insurance and retirement plan benefits. The status of a RAD Channel financial professional as a
statutory employee of VRIAC is reassessed annually and this status is extended through the
upcoming calendar year.
2. RAD Channel IARs who transition out of statutory employee status are eligible for a fixed dollar
bonus based on the prior year’s weighted mix of retail and plan sponsor gross dealer concession
or compensation from sales. Additionally, a select number of RAD Channel IARs are eligible for
a fixed dollar bonus based on sales of VRIAC products.
3.
Individual RAD Channel IARs, or a group of RAD Channel IARs, who meet a certain threshold of
prior-year sales for select VRIAC Healthcare, Education, and Government lines of business, are
eligible to receive additional Supplemental Bonus Compensation based on a percentage of
assets in eligible plans.
The arrangements described in 1-3 above create a conflict of interest, as they incentivize RAD
Channel IARs to concentrate their activities on selling and servicing VRIAC products, as opposed
to selling retail investment products.
4. Certain RAD Channel IARs are on a tiered payment plan based on 12 months of rolling retail and
retirement plan gross dealer concession. These RAD Channel IARs will earn a higher
percentage of compensation from VFA if their gross dealer concession increases above a certain
threshold. A RAD Channel IAR whose gross dealer concession exceeds a threshold will qualify
for a higher tier level, and remain at the higher tier level until the end of the year. The IAR will
receive a one-time bonus payment from VFA for the difference in the amount of compensation
paid to the IAR at the lower tier level compared to what the IAR would have received at the higher
tier level as if the IAR had been at the higher tier level for the entire year. This arrangement
creates a conflict of interest, as it provides an incentive for the IAR to sell more products in order
to reach a higher tier level and receive more compensation.
Broker-Dealer Registrations of IARs:
IARs of VFA are separately registered with VFA as registered representatives. They may also be
independent insurance agents appointed with various insurance companies. As such, IARs are able to
receive separate, yet customary, commission compensation resulting from implementing brokerage and
insurance product transactions on behalf of investment advisory clients. Clients, however, are not under
any obligation to engage these individuals in their role as a registered representative of a broker-dealer or
insurance agent. A VFA brokerage client who opens a new advisory account with VFA or converts the
brokerage account to an advisory account will be assessed applicable advisory fees and, as a result, VFA
earns additional compensation following the conversion of a brokerage account to become an advisory
client.
Firm policies make certain financial products available only through a commission-based transaction, in
which the IAR receives commissions in his or her role as a registered representative. Purchasing such
products through the Firm in its role as broker-dealer will result in the client receiving fewer shares for the
same purchase price than the customer would receive if purchased in an investment advisory account.
Since offering such financial products only in the Firm’s capacity as a broker-dealer creates a conflict of
interest, the Firm has an obligation to notify clients of, and to obtain informed consent for
recommendations of these financial products at the time of sale.
While VFA and its IARs must place the interest of the clients first as part of VFA's fiduciary obligation,
clients should be aware that the receipt of additional compensation itself creates a conflict of interest, and
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affects the judgment of IARs when making recommendations. VFA takes the following steps to address
this conflict:
• VFA discloses material conflicts of interest to clients, including the potential for VFA and IARs to
earn compensation from advisory clients in addition to advisory fees;
• VFA discloses to clients that they are not obligated to purchase recommended investment
products from IARs or affiliated companies;
• VFA collects, maintains and documents accurate, complete and relevant client background
information, including the client’s financial goals, objectives and risk tolerance;
• VFA requires that IARs seek prior approval of any outside business activity so that VFA may
confirm that any conflicts of interests in such activities are properly addressed;
As previously disclosed, IARs recommend the services of various third party money managers to VFA
clients. In exchange for this recommendation, VFA receives referral fees from the selected third party
money managers. The fee received by VFA is typically a percentage of the fee charged by that third party
money manager to the referred client. VFA and its IARs will only recommend third party money managers
that pay a referral fee.
Certain VFA IARs are licensed as insurance agents, and also own licensed insurance agencies (“IAR-
Owned Agencies”). VFA maintains contractual arrangements with IAR-Owned Agencies, as well as Voya
Insurance Solutions, Inc. (“VIS”) and nonaffiliated insurance agencies (together with IAR-Owned
Agencies and VIS, “Insurance Agencies”) to perform certain application processing functions with respect
to fixed indexed annuity contracts that clients can purchase. In exchange for performing certain functions,
the Insurance Agencies receive a portion of the compensation earned from the fixed indexed annuity
contract sale. This creates a conflict of interest, as IARs who own the IAR-Owned Agencies are
incentivized to sell you a fixed indexed annuity contract, as they and entities they own earn more
compensation, in certain circumstances, for fixed indexed annuities as opposed to other products
available on VFA’s investment advisory platform. Further, VFA is incentivized to recommend fixed
indexed annuity contracts to you so that VIS and the nonaffiliated insurance agencies with which VFA
maintains contractual relationships receive additional compensation.
VFA follows the rules of the Investment Advisers Act of 1940, as amended, and state law regarding the
receipt of referral fees for solicitation of investment advisory clients. Registered representatives of VFA
may provide investment advisory services to you without being registered as an IAR under exemptions to
registration that exist in certain states’ laws.
VFA IARs may recommend the services of Savvi Financial, LLC. (“Savvi”), a third party investment
advisory firm, to generate investment and general financial recommendations to clients. The Client may
then decide whether to implement the recommendations made by Savvi, either through VFA or through
another financial intermediary. VFA pays a fee to Savvi for Savvi’s services to VFA’s clients and potential
clients. Further, VFA’s parent organization, Voya Financial, Inc., maintains an investment in Savvi, with an
option to increase its ownership percentage. This creates a conflict of interest, as use of Savvi by VFA
clients, or customers of VFA affiliates, will increase the value of Savvi, which increases the value of Voya
Financial, Inc.’s ownership share of Savvi. Clients are not obligated to utilize Savvi’s services. VFA
addresses this conflict of interest by identifying and disclosing this conflict of interest to you
With the exception of the Voya Insured Bank Deposit Program (as discussed in Item 14, below)
products and services offered by VFA are not insured by the Federal Deposit Insurance
Corporation, National Credit Union Share Insurance Program, or any agency of the United States
or state governments. As such, they may fluctuate in value and are subject to investment risk,
including potential loss of the principal amount invested.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
VFA has adopted a Code of Ethics which sets forth high ethical standards of business conduct required of
our employees and IARs, including compliance with applicable federal securities laws. A copy of VFA's
Code of Ethics is available to advisory clients and prospective clients. A copy may be requested by email
sent to voyafacompliance@voya.com, or by calling 800-356-2906.
VFA's Code of Ethics is designed to ensure that the personal securities transactions, activities and
interests of VFA’s employees and IARs will not interfere with (i) making decisions in the best interests of
investment advisory clients, and (ii) implementing such decisions while, at the same time, allowing
employees and IARs to invest for their own accounts. VFA's Code of Ethics requires its IARs to report
holdings and transactions in securities. IARs must submit information related to their securities holdings
within 10 days of employment or engagement with VFA and annually thereafter within thirty days of the
end of each annual period. Transactions in securities performed by IARs at certain brokerage or financial
services firms are captured and fed daily to VFA for surveillance. For accounts where transactions in
securities are not automatically fed to VFA electronically, IARs must submit quarterly reports detailing
said transactions. These reports must be submitted within thirty days of the close of the quarter in a
manner approved by VFA
VFA's Code of Ethics includes the Firm's policy prohibiting the use of material non-public information. All
registered employee access persons and IARs are reminded that such non-public information may not be
used in a personal or professional capacity. Among other things, VFA's Code of Ethics requires the prior
approval of any acquisition of securities in a limited offering (e.g., private placement) and prohibits
investing in an initial public offering ("IPO") and an initial coin offerings (“ICO”). The Code also provides
for oversight, enforcement and record keeping provisions. VFA and its IARs may buy securities for the
Firm or for themselves from VFA investment advisory clients, or sell securities owned by the Firm or the
individual(s) to investment advisory clients. We will ensure, however, that such transactions are
conducted in compliance with all the provisions under Section 206(3) of the Advisers Act governing
principal transactions to investment advisory clients.
VFA may, at times, effect an agency cross transaction for an investment advisory client, provided that the
transaction is consistent with the Firm's fiduciary obligation to the client and that all requirements are met.
An agency cross transaction is a transaction where VFA acts as an investment adviser in relation to a
transaction in which VFA or any person controlled by or under common control with VFA acts as broker
for both the investment advisory client and for another person on the other side of the transaction.
Client funds may be invested in shares of mutual funds for which an affiliate of VFA serves as an
investment manager ("Affiliated Funds"). The affiliate will receive a management fee, outlined in the
prospectus, from the Affiliated Fund. Assets invested in Affiliated Funds are included in the asset -based
fee charged to the client. In addition, IARs are required to report all personal securities transactions
conducted in Affiliated Funds.
VFA may aggregate trades of employees, associated persons and IARs with client transactions where
possible and when in compliance with VFA's obligation to seek best execution for our clients. When
trades are aggregated, participating clients will receive an average share price and transaction costs will
be shared equally and on a pro-rata basis. In the cases where there is a partial execution of a particular
batched order, VFA will allocate all purchases pro-rata, with each account paying the average price. Our
employee accounts will be included in the pro-rata allocation.
As these situations represent actual or potential conflicts of interest to VFA clients, VFA has established
the following policies and procedures for implementing the Code of Ethics to ensure VFA complies with its
regulatory obligations and provides its clients and potential clients with full and fair disclosure of such
conflicts of interest:
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1. No VFA IAR may place his or her own interest above the interest of an investment advisory client.
2. No IAR may purchase or sell securities for their personal portfolio(s) where their decision is a result of
information received due to his or her association with VFA unless the information is also available to the
investing public.
3. No person associated with VFA may purchase or sell any security prior to a transaction(s) being
implemented for an investment advisory client account. This prevents such individuals from benefiting
from transactions placed on behalf of investment advisory client accounts.
4. VFA requires prior approval for any private placement investments by IARs of the Firm.
5. VFA maintains a record of all reportable securities holdings of its IARs. These holdings are reviewed
on a regular basis by our Firm's Chief Compliance Officer or his/her designee.
6. VFA has established procedures for the maintenance of all required books and records.
7. Clients may choose to decline to implement any advice given, except in situations where the client has
authorized VFA to use discretionary authority when purchasing or selling securities.
8. VFA and its IARs must act in accordance with all applicable Federal and State regulations governing
registered investment advisory practices.
9. VFA requires delivery and acknowledgement of the Code of Ethics by each VFA associated person.
10. VFA has established policies requiring the reporting of Code of Ethics violations to senior
management.
11. Any individual who violates any of the above restrictions may be subject to disciplinary action, up to
and including termination.
As disclosed in Item 10 of this Brochure, IARs are separately registered as registered representatives of
VFA and/or are licensed as an insurance agent/broker of various insurance companies. Please refer to
Item 10 for a detailed explanation of these relationships and important conflict of interest disclosures.
Item 12 Brokerage Practices
VFA has a fully disclosed clearing agreement with Pershing. Pershing maintains and holds funds and
securities for the UMA Programs, all Morningstar Wealth Management / Morningstar Wealth Management
Tax Sensitive Model Portfolio Program, GPMM, any IIS-managed model currently or historically offered
through VFA.
Factors considered in selecting Pershing include its expertise as a clearing firm, the existing broker dealer
clearing relationship VFA has with Pershing, its financial strength, reputation, reporting, technology, and
ability to work with broker dealers and investment advisers who have independent contractors, and
execution pricing.
Pershing is the only firm with which VFA has a fully disclosed clearing agreement. Therefore, VFA can
only execute your transactions through Pershing for its non-Third-Party Money Manager programs.
Further, VFA would incur costs and expenses in the event that it decided to terminate its clearing
arrangement with Pershing. This exclusivity and costs that VFA would incur in terminating the
arrangement or adding another clearing firm creates a conflict of interest, as VFA routes your orders
through Pershing for its own contractual arrangements, including the compensation arrangements
described herein, without regard to whether your transaction could be executed for less cost and on
better terms at another clearing firm. Other clearing firms offer less expensive execution of customer
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transactions, and in certain circumstances, execution of customer transactions on better terms. The fees
charged by VFA and Pershing, or any other designated custodians are exclusive of and in addition to
VFA’s investment advisory fees.
Through an agreement with Pershing, VFA is paid a percentage fee by Pershing on all assets (mutual
funds, exchange traded funds, equities, bonds and other assets) above a certain threshold custodied at
Pershing by VFA customers. Pershing pays VFA a higher percentage if the assets VFA holds at Pershing
meet certain thresholds. VFA receives this percentage fee payment from Pershing in addition to any
payments it may receive on such assets from its Product Partner firms described above. In addition,
Pershing pays VFA a per account fee for each customer account of VFA held at Pershing. These
payments create a conflict of interest between VFA and its customers, as these payments provide VFA
with an incentive to recommend investing through Pershing as opposed to another investment program
that does not provide VFA with such fees. You are be able to purchase the same or other similar
securities, products and services at another broker-dealer or investment adviser, but for a lower cost.
VFA financial professionals may recommend mutual funds that participate in Pershing’s FundVest mutual
fund program (the "FundVest Program") to clients that meet certain purchase requirements. The
FundVest Program was established and is maintained by Pershing. In the FundVest Program, ticket
charges are waived for purchases of funds that would normally carry a ticket charge. Pershing, in its sole
discretion, may add or remove mutual funds from the FundVest Program without prior notice. Share
classes of certain funds in the FundVest Program are more expensive than the share classes of the same
or other similar funds offered outside of the FundVest program, or through other investment advisers. As
discussed in Item 5, above, VFA’s financial professionals are incentivized to avoid ticket charges in VFA’s
investment advisory programs where the financial professional is assessed the ticket charges associated
with your investment by concentrating his or her recommendations to or investment selections for clients
on mutual funds that participate in the FundVest Program. This is a conflict of interest, as the financial
professional is incentivized to choose investments based on avoided costs for the financial professional,
rather than the client’s needs and the ultimate cost of the investment to the client.
VFA also participates in Pershing’s FundVest No Transaction Fee Exchange Traded Fund Program (the
“NTF ETF Program”) The NTF ETF Program was established and is maintained by Pershing. In the NTF
ETF Program, ticket charges are waived for purchases of exchange traded funds that would normally
carry a ticket charge. Pershing, in its sole discretion, may add or remove exchange traded funds from the
NTF ETF Program without prior notice. Exchange traded funds in the NTF ETF program are generally
more expensive than exchange traded funds outside of the NTF ETF Program that contain similar
investment objectives and underlying investments, and those offered through other investment advisers.
VFA’s IARs are incentivized to avoid ticket charges in VFA’s investment advisory programs where the IAR
is assessed the ticket charges associated with your investment by concentrating his or her
recommendations to or investment selections for clients on exchange traded funds that participate in the
NTF ETF Program. This is a conflict of interest, as the IAR is incentivized to choose investments based
on avoided costs for the IAR, rather than the client’s needs and the ultimate cost of the investment to the
client.
Further, Pershing charges VFA an asset-weighted fee in instances where clients are charged an asset-
weighted fee. However, Pershing’s calculation of the asset-weighted fee charge to VFA excludes
securities that participate in the FundVest program, while VFA’s assessment of the asset-weighted fee to
clients includes those securities. This is a conflict of interest, as VFA is incentivized to choose FundVest
securities for client accounts to minimize its costs paid to Pershing, while not passing that reduction in
costs to clients. In other words, VFA makes more money on trades in which VFA or an IAR recommends
or utilizes a FundVest fund. Other investment advisers may not charge customers an asset -weighted fee
in similar circumstances.
VFA will hold customers’ checks made payable to third parties, such as insurance companies, investment
companies, and VFA’s clearing broker-dealer, Pershing, LLC (Pershing) in connection with subscription-
39 | P a g e
way (directly held) transactions, to rollover funds from a qualified retirement plan, and the opening of a
new account with VFA and Pershing. VFA holds such checks during the pendency of its principal review
of the transaction or the new account in accordance with applicable FINRA and SEC guidance and rules.
Each check held by VFA is safeguarded in accordance with VFA’s procedures. VFA may hold a check for
no more than seven (7) business days. If the VFA principal reviewer approves the transaction or new
account, the check will be forwarded to the product issuer or Pershing, respectively, no later than Noon
on the business day following approval of the transaction or new account. If the VFA principal reviewer
rejects the transaction or new account, the check will be returned to the customer no later than Noon on
the business day following rejection of the transaction or new account.
Item 13 Review of Accounts
INVESTMENT SUPERVISORY SERVICES
MODEL PORTFOLIO MANAGEMENT
Morningstar Wealth Management / Morningstar Wealth Management Tax Sensitive Model Portfolio
Program, Voya Global Perspectives Market Models Series, Voya Choice Advisory, The Fidelity
Program, and Unified Managed Account Program
Reviews: VFA periodically reassess, but does not continuously monitor, the performance of the selected
registered investment adviser(s). If VFA or the IAR determines that a particular selected registered
investment adviser(s) is not managing the client's portfolio in a manner consistent with the client's IPS, or
the client's investment objectives and situation changes, the IAR may recommend a different registered
investment adviser(s). If your IAR has discretion with respect to your account, the advisor will not monitor
the performance of your account on a day-to-day basis.
The IAR will offer to meet at least annually with the client to review performance, changes in the client's
net worth, income, goals and investment objectives, to determine if there are material changes to the
client's financial condition, and to discuss if the client wishes to impose any reasonable management
restrictions on the account
Reports: Clients have access to monthly statements and confirmations of transactions from Pershing.
Clients also have access to quarterly performance reports summarizing account performance, balances
and holdings provided by request from the applicable third-party online platform.
THIRD PARTY MONEY MANAGERS
Reviews: Clients of third-party money managers should refer to the independent registered investment
adviser’s Firm Brochure (or other disclosure document used in lieu of the brochure) for information
regarding the nature and frequency of reviews provided by that independent registered investment
adviser. VFA periodically reassess, but does not continuously monitor, the performance of the selected
third-party money managers. If VFA or the IAR determines that a particular selected third -party money
manager is not managing the client's portfolio in a manner consistent with the client's IPS, or the client's
investment objectives and situation changes, the IAR may recommend a different third-party money
manager. Under this scenario, the IAR assists the client in selecting a new registered investment adviser
and/or program. However, the decision to move to a new registered investment adviser and/or program is
solely at the discretion of the client. If your IAR has discretion with respect to your account, the advisor
will not monitor the performance of your account on a day-to-day basis.
.
Reports: These clients should refer to the independent registered investment adviser’s Firm Brochure (or
other disclosure document used in lieu of the brochure) for information regarding the nature and
frequency of reports provided by that independent registered investment adviser. VFA does not typically
provide reports in addition to those provided by the independent registered investment adviser selected to
manage the client's assets.
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FINANCIAL PLANNING AND CONSULTING SERVICES
Reviews: Reviews may occur at different stages depending on the nature and terms outlined in the
financial planning or consulting services agreement, however, typically no formal reviews will be
conducted for clients unless otherwise specifically stated in the agreement. Typically, the agreement ends
with the delivery of the financial plan, except as may be specifically stated in the financial plan.
Reports: Clients receive a completed financial plan or written summary of the services provided.
Additional reports are not typically provided unless otherwise specifically stated in the agreement.
Item 14 Client Referrals and Other Compensation
It is VFA's policy not to engage solicitors or to pay related or non-related persons for referring potential
clients to VFA.
VFA offers clients different investment options in its various products sponsored by many different
companies, focusing on some of the largest product providers that offer a broad spectrum of investment
products.
Product Partners Program
(“Product Partners”)
to
receive services and value
from VFA
through
VFA sponsors the Product Partners Program. This program enables participating investment product
providers
reporting,
marketing/sponsorship/engagement opportunities with VFA and its registered representatives and
investment adviser representatives (“IARs”), enhanced communication, education, access to key contacts
at VFA, and relationship management. Participation in the Product Partners Program is contingent upon
the products offered by the potential Product Partner meeting VFA’s product standards and, generally,
the payment of fees to VFA, as discussed below. Affiliates of VFA may be Product Partners. Product
Partners may also participate in Pershing’s FundVest program.
Product Partners attend or sponsor education and training meetings for an additional fee to VFA through
the Voya Engagement Program. Non partners are also permitted to attend sponsor education and training
meetings through the Voya Engagement Program in exchange for a fee, at the sole discretion of VFA.
In general, for a product to be included on VFA’s approved product shelf, the product sponsor must
participate in the Product Partners Program by paying the applicable fee, as described below. There are,
however, product sponsors that do not pay to participate in the Product Partners Program, and whose
products are permitted on the VFA approved product shelf. Additionally, not all share classes of products
for a given Product Partner pay additional revenue to VFA. Further, VFA’s calculation of the fees a
Product Partner owes will exclude certain kinds of accounts and products, depending upon the
agreement between the Product Partner and VFA. VFA reserves the right to not include product sponsors
on its product shelf, therefore not permitting you to purchase certain products through VFA, if the product
sponsor does not participate in the Product Partners Program. This creates a conflict of interest, as VFA
chooses which products to make available to you based on the remuneration paid to VFA by the
sponsors of those products. This conflict results in VFA recommending financial products and services to
you that are more expensive than similar products and services you could obtain elsewhere.
Product Partners pay a fee to VFA to compensate VFA for the opportunities offered through the Product
Partners Program. The total fees paid by a Product Partner are the greater of (1) a minimum flat fee or
(2) the total fees applicable to a relevant product type (“Product Type Fees”). The Product Type Fees
paid to VFA vary by product type and are based on the following factors: (1) the amount of VFA customer
assets held in the Product Partner’s products; (2) the amount of sales of Product Partner’s produc ts to
VFA customers; and/or (3) in the case of exchange-traded funds sold to VFA customers, a flat annual fee.
The additional compensation VFA receives in connection with the sale of Product Partner products poses
a conflict of interest for VFA to promote such products over other products as to which VFA does not
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receive such additional compensation. However, Clients are able to purchase, through other firms,
Product Partner products, other products and services offered through VFA, or similar products and
services, for a lower cost.
VFA from time-to-time adds or removes specific firms from its Product Partners Program. Certain
products offered by the Product Partners listed are not offered through the Firm’s investment advisory
program. Below is the current list of Product Partners:
Mutual Fund/Exchange Traded Fund Product Partners:
• Alger Funds
• American Century Investments
• Amundi Pioneer Asset Management
• Aquila Group of Funds
• Buffalo Funds
• Federated Investors
• Fidelity Institutional Asset Management
• First Trust
• Franklin Templeton Investments
•
Invesco Funds
• Lord Abbett Funds
• Mainstay Funds (NY Life)
• MassMutual Funds
• Morgan Stanley Investment Management
• Neuberger Berman Funds
• PIMCO Funds
• Principal Funds
• Prudential Global Investment Management
• T. Rowe Price Funds
• Thornburg Investment Management
• Transamerica Mutual Funds
• Victory Capital Management
• Virtus Investment Partners
• WisdomTree Exchange Traded Funds
Insurance Product Partners:
• Athene
• Allianz
• Brighthouse Financial
• Great American Insurance Group (MassMutual Ascend)
•
Jackson National Life Insurance
• Nationwide Life and Annuity Company
• Protective Life Insurance Company
• Pruco Life insurance Company (Prudential)
• Sammons Financial (Midland National Life Insurance Company and North American Life)
• Transamerica Life Insurance Company
Third Party Platform Partners:
• Flexible Plan Investments Ltd.
• SEI Investment Management
VFA has entered into arrangements outside of the Product Partners Program for the following product
sponsors:
42 | P a g e
Voya IM: While Voya IM receives opportunities similar to those received by non-affiliated Product
Partners, Voya IM’s arrangement with VFA is not subject to the Product Partners Program. VFA receives
compensation from Voya IM based on a percentage of assets invested in funds for which Voya IM acts as
investment manager. Though the amount of compensation paid to VFA by Voya IM will vary each year,
the compensation will represent a sum of up to 0.51% of VFA customer assets held in funds for which
Voya IM acts as investment manager, subject to certain exceptions based upon the fund, the share class
of the fund, or the account type in which the fund is held.
VRIAC: While VRIAC receives opportunities similar to those received by non-affiliated Product Partners,
VRIAC’s arrangement with VFA is not subject to the Product Partners Program. VFA receives
compensation from VRIAC based upon a) new sales of Voya Select Advantage Advisory accounts, and
b) VFA customer assets invested in Voya Select Advantage Advisory accounts. Though the amount of
compensation paid to VFA by VRIAC will vary each year, the annual compensation will represent a sum
of 0.10% of VFA customer assets held in Voya Select Advantage Advisory accounts.
VFA Strategic Partner Program
Prior to January 1, 2018, VFA maintained the Strategic Partner program. VFA is still subject to certain
Strategic Partner agreements and will continue to receive payments from product sponsors participating
in the Strategic Partner Program. VFA expects to accrue payments from the following product sponsors
under the Strategic Partner Program:
Mutual Fund Sponsors
JP Morgan Asset Management
• BlackRock Investment Management
• DWS Funds (Deutsche Asset Management)
• Hartford Funds
•
Variable Annuity Sponsors
• Corebridge
• Hartford Life Insurance
• Lincoln Financial Group
• Venerable Annuity
Third Party Platform Sponsors
• Buckingham Strategic Partners, LLC
As a Client of VFA, you may be invited to attend seminars or training and educational meetings. If you
attend a training or educational meeting with your IAR and a product sponsor is present, you should
assume that the product sponsor has paid for all or a portion of the cost of the meeting or event , including
the cost of travel to the event, and any meals or accommodations offered. Additionally, product sponsors
may provide business entertainment or nominal gifts to VFA IARs and employees. Payments by the
product sponsor to cover all or a portion of the cost of a meeting or event, as well as the receipt of
business entertainment or nominal gifts by VFA personnel from product sponsors are conflicts of interest,
as they incentivize VFA and its IARs to recommend and select investments based on the value of the
meetings, events, business entertainment, or nominal gifts offered by the product sponsor, rather than the
client’s investment needs.
43 | P a g e
From time to time, product sponsors will reimburse VFA’s IARs for the purchase of software that the IAR
uses in conducting securities business. This reimbursement creates a conflict of interest as it incentivizes
the IAR to recommend the products of the product sponsor offering reimbursement.
Companies that are not Product Partners may at times send VFA payments and/or non-cash
compensation in recognition of VFA's efforts in educating its IARs regarding such companies' products,
which payments and/or non-cash compensation pose a conflict of interest for VFA to promote such
products over other products.
VFA and VRIAC offer incentive programs through which VFA’s IARs are eligible to receive awards,
including but not limited to trips, cash bonuses, and non-cash items. These incentive programs are based
on client engagement activities, client service ratings, total securities product sales, and assets retained
through and on behalf of VFA or VRIAC. From time to time, VFA and VRIAC will weight certain products
or services more heavily in its calculations for purposes of qualifying for such incentives. For example,
VFA may weigh investment advisory programs assets under management more heavily than other sales.
Such weighting provides incentives for your IAR to recommend such weighted products or services over
others with less weighting. The existence of these incentive programs and the possibility of receiving
incentive awards create a conflict of interest, as they incentivize IARs to sell customers products through
VFA and VRIAC, and retain customer assets with VFA and VRIAC. In addition, VRIAC provides more
qualifying spots on awards trips to RAD Channel IARs for sales of tax-exempt retirement products than it
does for sales of retail financial products. This creates a conflict of interest, as it incentivizes RAD
Channel IARs to focus on tax-exempt market product sales and asset retention.
The Select Advantage Advisory IRA Program, issued by an affiliate of VFA, does not charge IARs a
platform fee for holding client assets. However, assets held in the Select Advantage Advisory IRA
Program are included in the calculation to determine the incentive awards described in the previous
paragraph. This creates a conflict of interest, as it incentives VFA’s IARs to place client assets in the
Select Advantage Advisory IRA Program, thereby avoiding a platform fee and continuing to include such
assets in the calculation for incentive awards. Further, VFA has a conflict of interest in not charging
platform fees to IARs for Select Advantage Advisory IRA Program assets, as it incentivizes increased
assets to be held with an affiliate of VFA.
As part of its due diligence of new products and services to offer to clients, the Firm will, from time to time,
send its employees to product sponsor or service provider offices or other locales. The product sponsor
or service provider will cover the cost of such travel. This is a conflict of interest, as VFA is incentivized to
offer the products and services of sponsors and providers that cover the cost of any due diligence travel,
as opposed to those sponsors and providers that do not cover the cost of such travel.
VFA advisors may use the AssetMark Platform, which may allow VFA, subject to negotiation with
AssetMark, to receive certain allowances, reimbursements or services from AssetMark in connection with
VFA investment advisory services to its clients. In addition to the fee reductions and/or allowances
granted VFA by AssetMark, AssetMark may agree to provide VFA or its advisers with organizational
consulting, education, training and marketing support. This creates a conflict of interest, as it incentivizes
VFA and its IARs to recommend the AssetMark Platform instead of other third party money manager
programs.
VFA’s phone service employee IARs (commonly referred to as the “Investor Channel”) may engage
prospective and current customers, including those Clients with existing VFA retail accounts or Voya
retirement plan participants who have separated from their employer-sponsored plan offered by our
affiliates, VRIAC and Voya Institutional Plan Services, LLC, or are otherwise eligible, to offer the
opportunity to participate in the Select Advantage Advisory Program or other affiliated programs or
products. VFA does not pay the Investor Channel IARs any portion of the investment advisory fee VFA
earns. Rather, Investor Channel IARs earn a salary and monthly incentive payouts based on individual
performance factors, which differ depending on the IAR’s role. These factors include achieving individual
and department annual sales goals, client engagement activity, client retention, and customer
44 | P a g e
satisfaction. This compensation model creates a conflict of interest, as Investor Channel IARs are
incentivized to sell products and services, and retain assets within their employer sponsored plan and
rollover assets to VFA or an affiliate VFA and its affiliates to increase their incentive compensation. The
IAR is incentivized to make recommendations based on the IARs performance factors, which creates a
conflict of interest. VFA addresses this conflict by disclosing it and through supervision of its phone
service employee IARs which is designed to ensure appropriateness of the advice and recommendations
provided by its IARs.
Sales of such managed account services that are produced by VFA’s phone service IARs may generate
referral payments to the agent of record for the existing Voya product. Where that is the case, VFA and
the agent of record may enter into rules of engagement that govern how rollover sales opportunities will
be allocated between VFA’s phone service IARs and the agent of record. Typically, low balance rollover
opportunities are allocated to VFA’s phone service IARs and higher balance opportunities are allocated to
the agent of record. VFA, through its IARs, concentrates its rollover sales efforts on certain proprietary
products and services. Other products and services are available through other distributors.
As described in Items 4 and 5, Morningstar provides capital market assumptions to VFA at no additional
cost as part of the suite of services it provides. For information concerning VFA’s relationship with
Morningstar, please consult Items 4 and 5 of this Brochure.
Non-employee IARs are required to pay a platform fee to VFA to access the Firm’s systems, and a
separate platform fee to access third party money manager programs. The fee is calculated as a
percentage of the IARs assets under their management with the Firm plus a fixed fee for each account in
the ISS Individual Portfolio Management program. Additionally, IARs are charged a small account
platform fee for accounts under $50,000 of assets in the aforementioned programs that are not part of a
larger “household” of assets. With the exception of the third party money manager programs, as an IAR’s
assets under management increases, the percentage used to calculate the platform fee decreases. VFA’s
platform fee structure creates a number of conflicts of interest. It (i) incentivizes the IAR to increase the
amount of assets under their management to pay a lower platform fee, (ii) disincentivizes the use of the
ISS Individual Portfolio Management program based on the fees assessed to the IAR in those programs,
(iii) incentivizes IARs to not accept investment advisory accounts of less than $50,000, and (iv)
incentivizes the IAR to choose which platform and investment advisory product to recommend to you
based on the fees that the IAR will incur, rather than your investment needs.
VFA provides forgivable loans to certain IARs as an incentive to join or remain with the Firm. The loans
are offered to IARs at VFA’s discretion and vary in amount and terms. Principal amounts loaned to IARs
are based, in part, on the amount of customer assets that the Firm anticipates will be transferred to VFA
by the IAR or the perceived profitability to the Firm of the IAR’s business. For financial professionals
recruited to the Firm, the principal amounts are loaned either upon joining the Firm, or partly upon joining,
with the remaining amount loaned upon either the passage of a threshold period of time or a certain
threshold of assets being moved to the Firm. Loaned amounts pursuant to a loan are forgiven at regular
intervals based on a IAR’s continued affiliation in good standing with the Firm. A IAR is responsible for
paying back any amounts owed if he or she fails to abide by the terms of the loan, including but not
limited to failure to maintain securities licensure or affiliation with the Firm. The Firm offering forgivable
loans to IARs creates a conflict of interest, as it incentivizes IARs to select the Firm to service your
account(s), and remain with VFA for the duration of the loan’s forgiveness terms, instead of another firm
that may not offer loans, but may offer the same or similar services of VFA for a lower cost.
Client cash positions in VFA investment advisory accounts will be deposited into VFA’s cash sweep
program, the Voya Financial Advisors Insured Bank Deposit Account (“VIBD”), subject to certain
exceptions. Effective April 1, 2024, Cash balances, including those deposited in VIBD, are not subject to
45 | P a g e
VFA’s applicable advisory fees and other asset-based fees, and VFA does not include such cash
balances in its calculation of the fees payable by the client for investment advisory services. Also,
effective April 1, 2024, VFA includes balances in money market sleeves in its calculation of VFA’s
applicable Advisory Fees, including Custody Fees and Administrative Fees, for UMA Programs. The
VIBD program is designed to temporarily hold cash balances in your investment account, and is
not designed to act as retail bank account, nor a long-term, ongoing investment vehicle.
VFA determines the interest rate payable to you in VIBD in accordance with a formula that considers: (1)
the Weighted Average Total All-In Cost of Funds published by IntraFi Network, (2) fees paid to service
providers in connection with the VIBD program, and (3) a percentage of the overall interest rate VFA
retains for providing the VIBD program. VFA also considers the prevailing interest rates available to
customers through bank deposit cash sweep accounts at other broker-dealer and investment advisory
firms, which VFA deems to be peer firms in its sole discretion, as approved by VFA’s Investment Product
Due Diligence Committee. Further, VFA is compensated on cash balances in VIBD by retaining a portion
of the fee that the banks pay for assets for which each bank acts as custodian. The total amount of the
fee that VFA receives affects the amount of interest payable to customers on cash balances in VIBD.
Therefore, VFA has a conflict of interest with regard to the VIBD program. First, it is incentivized to move
customer cash balances to VIBD to earn its fee, and second, any increase in the fee VFA chooses to
receive will decrease the amount of interest received by customers. A copy of the VIBD Disclosure
Booklet is available at the following internet address: www.voyafinancialadvisors.com/banksweep.
While VFA’s default cash sweep option for clients is VIBD, certain clients will, depending upon account
type and other circumstances, have another cash sweep option. VFA offers VIBD to customers due to the
remuneration it receives in connection with the program. This presents a conflict of interest, as VFA is
incentivized to place client cash sweep balances in VIBD, both for the remuneration it receives and for
circumstances relating to VFA’s investment advisory business model, rather than individualized client
circumstances. Other cash sweep programs and investments, including those that VFA can offer, but
chooses not to, present higher 7-day yields of up to 3.63% (as of March 24, 2026), with lower overall
costs, for you, the client.
Given current fees paid by the Banks, it is important that clients understand that VFA retains a monthly
target of 49% of the available interest rate VFA receives on assets held in the VIBD program, with the
client receiving the remaining 51%. While the goal of VFA is to maintain a 51% client and 49% VFA split
of the available interest rate VFA receives on assets held in the VIBD program, actual interest paid by
banks through the program fluctuates daily, so the split ratio could vary, with the client’s daily interest
being lower or higher than 51%.
Item 15 Custody
With the exception of client accounts holding the Select Advantage Advisory IRA Program, VFA does not
have actual or constructive custody of client accounts. VFA, through its clearing firm, Pershing, directly
debits investment advisory fees from client accounts. VFA has constructive custody of client assets in the
Select Advantage Advisory IRA Program because its affiliate, VITC is the asset custodian for the Select
Advantage Advisory IRA Program. VFA is operationally independent from VITC.
VITC, for the Select Advantage Advisory program, and Pershing, for all other non-third party manager
programs, sends clients a quarterly account statement showing all activity, including deposits and
withdrawals of funds, purchases and sales of securities, transfers, securities positions and charges within
the account during the reporting period.
VFA calculates the amount of the investment advisory fee to be deducted. Therefore it is important for
clients to carefully review their account statements to verify the accuracy of the calculation, among other
things. Clients should contact VFA directly if they believe that there are any errors in their statement.
46 | P a g e
Orion Advisor Solutions, on behalf of VFA, also provides clients access to performance reports on a
quarterly basis. Clients should carefully compare the information provided on these statements to confirm
that all account transactions, holdings and values are correct and current. VFA statements may vary from
custodial statements based on accounting procedures, reporting dates or valuation methodologies of
certain securities, so clients are advised to contact VFA and the custodian with questions.
Item 16 Investment Discretion
Clients may authorize their VFA IAR to exercise discretion when executing transactions in their accounts.
When an IAR is authorized by the client to exercise discretion, he or she may execute trades in a client's
account without contacting the client prior to each trade to obtain the client's permission. Only IARs who
have received written authorization from both the client and VFA may exercise discretion in clients'
accounts. This discretionary authority includes the ability to do the following without contacting the client:
• determine the security to buy or sell; and/or
• determine the price and amount of the security to buy or sell; and/or
• determine the time to buy or sell the security
Clients give IARs discretionary authority when they sign a discretionary agreement with VFA, and may
terminate this authority by giving VFA written instructions. VFA exercises discretion in its wrap fee
programs.
Discretion by VFA in wrap fee programs is limited to effecting transactions in the client’s account to align
to the model portfolio(s) selected by the client. Further information regarding the extent of VFA’s
discretionary authority in wrap fee programs is contained in Appendix 1, wrap fee program brochure for
each wrap fee program, and each wrap fee program’s account agreement. No separate approval is
required for VFA IARs to utilize wrap fee programs.
Item 17 Voting Client Securities
As a matter of Firm policy, VFA does not vote proxies on behalf of clients and does not offer any
consulting assistance regarding proxy issues to clients. Therefore, although VFA may provide investment
advisory services relative to client investment assets, clients maintain the right and exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s investments. Clients
are responsible for instructing each custodian to forward to the client copies of all proxies and
shareholder communications relating to the client’s investment assets.
Item 18 Financial Information
VFA may require or solicit payment of fees in excess of $1200 per client more than six months in advance
of the investment advisory services rendered under an annual financial planning agreement. Therefore,
VFA is required to include a financial statement. A current audited balance sheet can be found at the
conclusion of this brochure.
As a registered investment adviser that maintains discretionary trading authority for client accounts, VFA
is also required to disclose any financial condition that is reasonable likely to impair its ability to meet its
contractual obligations. To the best of VFA's knowledge and belief, VFA has no financial circumstance
that is reasonably likely to materially adversely affect its ability to provide investment advisory services to
its clients, and has not been the subject of a bankruptcy proceeding.
47 | P a g e
STATEMENT OF FINANCIAL CONDITION
Voya Financial Advisors, Inc.
December 31, 2025
with Report of Independent Registered Public Accounting Firm
Voya Financial Advisors, Inc.
Statement of Financial Condition
December 31, 2025
Contents
Report of Independent Registered Public Accounting Firm
1
Statement of Financial Condition
2
Notes to Statement of Financial Condition
3
1
Voya Financial Advisors, Inc.
Statement of Financial Condition
December 31, 2025
Assets
Cash
$
78,307,645
Securities owned, at fair value
835,956
Commissions and concessions receivable
3,176,238
Accounts receivable, net of allowance of $2,759,867
1,934,397
Prepaid expenses
Receivables from affiliates
Net deferred tax asset, net of valuation allowance of $418,051
1,632,181
5,790,410
11,314,358
Other assets
355,363
Total assets
103,346,548
Liabilities and stockholder's equity
Liabilities:
Commissions and concessions payable
Accounts payable and other accrued liabilities
Payable to affiliates, including $602,516 payable under tax sharing agreement
Other liabilities
7,911,442
3,115,628
4,351,508
921,911
Total liabilities
16,300,489
Contingencies (Note 6)
Stockholder's equity:
Common stock ($10 par value; 5,000 shares authorized;
1,500 issued and outstanding)
15,000
Additional paid-in capital
64,471,647
Retained Earnings
22,559,412
Total stockholder's equity
87,046,059
Total liabilities and stockholder's equity
$
103,346,548
The accompanying notes are an integral part of these financial statements.
2
Voya Financial Advisors, Inc.
Notes to Statement of Financial Condition
1. Nature of Business and Ownership
Voya Financial Advisors, Inc. (the "Company") is an indirect, wholly-owned subsidiary of Voya Holdings Inc.
("Parent"), and ultimately of Voya Financial, Inc. ("Voya"). The Company is registered with the Securities and
Exchange Commission ("SEC") as a broker-dealer pursuant to Section 15 of the Securities Exchange Act of 1934,
and as a Registered Investment Adviser pursuant to the Investment Adviser's Act of 1940. The Company is a
member of the Financial Industry Regulatory Authority ("FINRA"), Securities Investor Protection Corporation
("SIPC") and is also registered with the appropriate U.S. jurisdictions, U.S. territories, and state securities
authorities as a broker-dealer.
The Company is a fully disclosed broker-dealer and clears all brokerage securities transactions through an
unaffiliated clearing broker. The Company does not carry customer accounts and is not required to make periodic
computation of reserve requirements for the exclusive benefit of customers. Therefore, the Company is exempt
from SEC Rule 15c3-3.
The Company provides its principal products and services through one operating segment. The President of the
Company is the chief operating decision maker ("CODM"). The CODM assesses performance and makes resource
allocation decisions, including payment of dividends to its Parent, based upon net income (loss) in tandem with net
capital levels. The measure of segment assets is reported in the Statement of Financial Condition as total assets.
2. Summary of Significant Accounting Policies
Basis of Presentation
The accompanying financial statements have been prepared in accordance with accounting principles generally
accepted in the United States ("U.S. GAAP").
Use of Estimates
The preparation of the financial statements in conformity with U.S. GAAP requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual
results could differ from those estimates.
Cash
Cash represents cash on deposit.
Securities Owned
Marketable securities that are bought and held principally for the purpose of selling them in the near term are
classified as trading securities. Trading securities are carried at fair value.
Accounts Receivable
Accounts receivable are reported in the Statement of Financial Condition at net realizable value. Management
estimates the credit loss allowance for accounts receivable using a factor-based method of probability of default
which incorporates relevant available information from internal sources relating to past events. Included in the
factor-based method are terminations of registered representatives and any collections after termination.
3
Voya Financial Advisors, Inc.
Notes to Statement of Financial Condition
Prepaid Expenses
The Company classifies expenses that are paid before the benefit is received as prepaid expense in the Statement of
Financial Condition. This prepaid expense is charged to operations ratably over the period of benefit.
Income Taxes
The Company uses certain assumptions and estimates in determining (a) the income taxes payable or refundable to/
from Voya for the current year, (b) the provision for income taxes and (c) the deferred income tax assets and
liabilities.
The Company's provision for income taxes is based on income and expense reported in the financial statements after
adjustments for permanent differences between our financial statements and consolidated federal income tax return.
Permanent differences include the dividends received deduction. As a result of permanent differences, the effective
tax rate reflected in the financial statements may be different than the actual rate in the income tax return.
Temporary differences between our financial statements and income tax return create deferred tax assets and
liabilities. Deferred tax assets represent the tax benefit of future deductible temporary differences, net operating loss
carryforwards and tax credit carryforwards. The Company's deferred tax assets and liabilities are measured at the
balance sheet date using enacted tax rates expected to apply to taxable income in the years the temporary differences
are expected to reverse. The Company evaluates and tests the recoverability of its deferred tax assets. Deferred tax
assets are reduced by a valuation allowance if, based on the weight of evidence, it is more likely than not that some
portion, or all, of the deferred tax assets will not be realized. Considerable judgment and the use of estimates are
required in determining whether a valuation allowance is necessary and, if so, the amount of such valuation
allowance. In evaluating the need for a valuation allowance, the Company considers many factors, including the
nature and character of the deferred tax assets and liabilities, the amount and character of book income or losses in
recent years, projected future taxable income and future reversals of temporary differences, tax planning strategies
the Company would employ to avoid a tax benefit from expiring unused, and the length of time carryforwards can
be utilized.
The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not to be
sustained under examination by the applicable taxing authority. The Company also considers positions that have
been reviewed and agreed to as part of an examination by the applicable taxing authority. For items that meet the
more-likely-than-not recognition threshold, the Company measures the tax position as the largest amount of benefit
that is more than 50% likely to be realized upon ultimate resolution with the applicable tax authority that has full
knowledge of all relevant information.
Commissions and Concessions Receivable
Commissions and concessions receivable reflect commissions earned but not yet received on products sold and
advisory services.
Commissions and Concessions Payable
Commissions and concessions payable reflect the compensation to be paid to agents for products sold and advisory
services.
4
Voya Financial Advisors, Inc.
Notes to Statement of Financial Condition
Financial Instruments with Off-Balance Sheet Risk
The securities transactions of the Company's customers are introduced on a fully disclosed basis with a clearing
broker-dealer. The Company holds no customer funds or securities. The clearing broker-dealer is responsible for
execution, collection of and payment of funds, and receipt and delivery of securities relative to customer
transactions. Off-balance sheet risk exists with respect to these transactions due to the possibility that customers
may be unable to fulfill their contractual commitments. In this event, the clearing broker-dealer may charge any
related losses to the Company. The Company seeks to minimize this risk through procedures designed to monitor
the creditworthiness of its customers and to ensure that customer transactions are executed properly by the clearing
broker-dealer.
Adoption of New Accounting Pronouncements
Income Tax Disclosures
In December 2023, the FASB issued ASU 2023-09, "Income Taxes (Topic 740): Improvements to Income Tax
Disclosures" ("ASU 2023-09"), which requires:
• A tabular rate reconciliation of (1) reported income tax expense/benefit from continuing operations, to (2)
the product of the income/loss from continuing operations before income taxes and the statutory federal
income tax rate, using specific categories, as well as disclosure of certain reconciling items based on a 5%
threshold.
• Year-to-date net income taxes paid, disaggregated by federal, state, and foreign, as well as disaggregated
information on net income taxes paid to an individual jurisdiction based on a 5% threshold.
The provisions of ASU 2023-09 were adopted prospectively for the fiscal year ended December 31, 2025. The
adoption did not have an impact on the Company's financial condition, results of operations, or cash flows.
Required disclosures have been included in the Income Taxes Note to these Financial Statements.
Subsequent Events
Events occurring subsequent to the date of the Financial Statements were evaluated through February 27, 2026, the
date the Financial Statements were available to be issued.
5
Voya Financial Advisors, Inc.
Notes to Statement of Financial Condition
3. Income Taxes
The results of the Company's operations are included in the consolidated tax return of Voya Financial, Inc.
Generally, the Company's financial statements recognize the current and deferred income tax consequences that
result from the Company's activities during the current and preceding periods pursuant to the provisions of Income
Taxes (ASC 740) as if the Company were a separate taxpayer rather than a member of Voya Financial, Inc.'s
consolidated income tax return group with the exception of any net operating loss carryforwards and capital loss
carryforwards, which are recorded pursuant to the tax sharing agreement. If the Company instead were to follow a
separate taxpayer approach without any exceptions, there would be no impact to income tax expense. Also, any
current tax benefit related to the Company's tax attributes realized by virtue of its inclusion in the consolidated tax
return of Voya Financial, Inc. would have been recorded directly to equity rather than income. The Company also
files its own separate filing state tax returns in various jurisdictions.
Under the tax sharing agreement, Voya Financial, Inc. will pay the Company for the tax benefits of ordinary and
capital losses only in the event that the consolidated tax group actually uses the tax benefit of losses generated.
Deferred income taxes have been established by each member of the consolidated group based upon the temporary
differences within each entity. Significant components of the Company's deferred tax asset at December 31, 2025
are as follows:
Deferred tax assets:
Federal loss carryforwards
$
7,454,729
Compensation and benefits
1,423,630
State deferred tax assets
1,154,567
Deferred policy acquistion costs
Other assets
945,000
787,501
Total gross deferred tax assets before valuation allowance
$
11,765,427
Less: valuation allowance
418,051
Assets, net of valuation allowance
$
11,347,376
Deferred tax liabilities:
Other liabilities
Total gross liabilities
Net deferred income tax asset
$
$
(33,018)
(33,018)
11,314,358
The following table sets forth the federal and state loss carryforwards for tax purposes as of December 31, 2025:
Federal net operating loss carryforward
$
State net operating loss carryforward
$
35,498,710 (1)
7,382,275 (2)
(1) $13,112,217 not subject to expiration. $22,386,493 expires between 2035 and 2036.
(2) $1,097,761 not subject to expiration. $6,284,514 expires between 2035 and 2042.
Valuation allowances are provided when it is considered more likely than not that some portion or all of the
deferred tax assets will not be realized. Accordingly, a valuation allowance of $418,051 has been provided on the
deferred tax assets relating to the state net operating losses.
6
Voya Financial Advisors, Inc.
Notes to Statement of Financial Condition
Unrecognized Tax Benefits
The Company has reviewed and evaluated the relevant technical merits of each of its tax positions in accordance
with ASC Topic 740, Income Taxes, and determined that there are no unrecognized tax benefits that would have a
material impact on the financial statements of the Company.
Interest and Penalties
The Company recognizes accrued interest and penalties, if applicable, related to unrecognized tax benefits in tax
expense net of federal income tax. The Company had no accrued interest and penalties for the year ended December
31, 2025.
Tax Regulatory Matters
For the tax years 2023 through 2025, Voya Financial, Inc. participated in the Internal Revenue Service ("IRS")
Compliance Assurance Process ("CAP"), which is a continuous audit program provided by the IRS. For the 2023
tax year, Voya Financial, Inc. was in the Compliance Maintenance Bridge ("Bridge") phase of CAP. In the Bridge
phase, the IRS did not conduct any review or provide any letters of assurance for that tax year. For the 2024 and
2025 tax years, Voya Financial, Inc. is in the Compliance Maintenance Bridge Plus ("Bridge Plus") phase of CAP.
In the Bridge Plus phase, the IRS will review the tax return and issue either a full or partial acceptance letter upon
completion of review.
Voya Financial, Inc. received a partial acceptance letter for the 2024 tax year and does not anticipate any material
adjustments to its tax return as filed.
Tax Legislative Matters
In August 2022, the Inflation Reduction Act was signed into law creating the corporate alternative minimum tax
("CAMT"). In September 2024, the Department of Treasury issued proposed regulations providing additional
guidance on the CAMT. While Voya Financial, Inc. does not expect to be subject to the CAMT for 2025, Voya
Financial, Inc. continues to review the proposed regulations, and its CAMT determination will need to be evaluated
in light of future guidance.
In July 2025, the One Big Beautiful Bill Act ("OBBBA") was signed into law, which includes changes to the
Internal Revenue Code. The OBBBA did not have a material impact on the Company's financial statements.
4. Related Party Transactions
Receivables and payables with Voya Financial, Inc. and affiliated entities are settled at least quarterly in cash.
Amounts reported in the Statement of Financial Condition related to transactions and agreements with affiliates may
not be the same as those recorded if the Company was not a wholly-owned subsidiary of Voya.
The Company sells variable life and annuity products and mutual funds issued by VRIAC and ReliaStar Life
Insurance Company (“RLIC”), affiliates of the Company. The Company further facilitates payment of commissions
from VRIAC and RLIC directly to its registered representatives. As of December 31, 2025, commission receivable
of $5,706,356 is included in Receivable from Affiliates on the Statement of Financial Condition from Voya
Financial Partners, LLC, the distributor and underwriter of these products and an affiliate of the Company.
7
Voya Financial Advisors, Inc.
Notes to Statement of Financial Condition
5. Employee Benefits
The employees of affiliated companies providing services to the Company are covered by a variety of employee
benefit plans (401(k), pension and deferred compensation plans) that are administered by affiliates. The different
plans have various eligibility standards, vesting requirements, and guidelines for matching. The Company had
separate employee benefit plans in 2025 and relied on its affiliated companies to cover all eligible employees. All
benefits paid by affiliates are charged back to the Company for reimbursement.
6. Contingencies
The Company is party to claims, lawsuits, and/or arbitrations arising in the course of its normal business activities.
While it is not possible to forecast the outcome of such lawsuits/arbitrations, in light of existing insurance and
established reserves, it is the opinion of management that the disposition of such lawsuits/arbitrations will not have
a materially adverse effect on the Company's operations or financial position.
The Company and its affiliates periodically receive informal and formal requests for information from various state
and federal governmental agencies and self-regulatory organizations in connection with inquiries and investigations
of the products and practices of the Company, its affiliates or the financial services industry. Such investigations
and inquiries could result in regulatory action against the Company. The potential outcome of any such action is
difficult to predict but could subject the Company or its affiliates to adverse consequences, including, but not
limited to, settlement payments, penalties, fines and other financial liability.
For some matters, the Company is able to estimate a possible range of loss. For such matters in which a loss is
probable, an accrual is made. For matters where the Company, however, believes a loss is reasonably possible, but
not probable, no accrual is required. For matters for which an accrual is made, but there remains a reasonably
possible range of loss in excess of the amounts accrued or for matters where no accrual is required, the Company
develops an estimate of the reasonably possible range of losses in excess of reserves. As of December 31, 2025, the
aggregate range of reasonably possible losses in excess of any amounts accrued for these matters as of such date, is
not material to the Company.
For other matters, the Company is currently not able to estimate the reasonably possible loss range or range of loss.
The Company is often unable to estimate the possible loss or range of loss until developments in such matters have
provided sufficient information to support an assessment of the range of possible loss, such as quantifications of a
damage demand from plaintiffs, discovery from plaintiffs and other parties, investigation of factual allegations,
rulings by a court on motions or appeals, analysis by experts and the progress of settlement discussions. On an
ongoing basis, the Company reviews relevant information with respect to litigation and regulatory contingencies
and updates the Company’s accruals, disclosures and reasonably possible losses or ranges of loss.
7. Fair Value of Financial Instruments
ASC Topic 820, Fair Value Measurements and Disclosures (ASC Topic 820), defines fair value, establishes a
framework for measuring fair value, and establishes a fair value hierarchy which prioritizes the inputs to valuation
techniques. Fair Value is the price that would be received to sell an asset in an orderly transaction between market
participants at the measurement date. A fair value measurement assumes that the transaction to sell the asset occurs
in the principal market for the asset or, in the absence of a principal market, the most advantageous market.
Valuation techniques that are consistent with the market, income or cost approach, as specified by ASC Topic 820,
are used to measure fair value.
8
Voya Financial Advisors, Inc.
Notes to Statement of Financial Condition
The fair value hierarchy prioritizes the inputs to valuation techniques used to measure fair value into three broad
levels:
•
Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets the Company has the ability
to access.
•
Level 2 inputs are inputs (other than quoted prices included in level 1) that are observable for the asset, either
directly or indirectly.
•
Level 3 are unobservable inputs for the asset and rely on management's own assumptions about the assumptions
that market participants would use in pricing the asset. (The unobservable inputs should be developed based on
the best information available in the circumstances and may include the Company's own data.)
The following table presents the Company's fair value hierarchy for those assets measured at fair value on a
recurring basis as of December 31, 2025:
Level 1
Level 2
Level 3
Total
Assets:
Securities owned:
$
$
$
$
Bonds
Equities
1
18,763
—
—
—
—
1
18,763
REITS
311,936
—
—
311,936
The Company assumed the ownership of certain REITS as a result of legal settlements. The REITS, in which the
Company owns shares, are primarily engaged in the business of the acquisition and development of commercial real
estate, the drilling of natural gas development wells, and the trading of futures in agriculture, metals energy and
interest rates. The securities are held as trading securities by the Company.
The Company owns one REIT asset that is measured at fair value using NAV per share as a practical expedient and
have not been classified in the fair value hierarchy. Franklin BSP Lending Corporation has a balance of $505,256.
Franklin BSP Lending Corporation provides financing solutions to a variety of industries.
REIT positions held by the Company are excluded from the Company’s net capital.
8. Net Capital Requirements
The Company is subject to the SEC Uniform Net Capital Rule (Rule 15c3-1), which requires the maintenance of
minimum net capital. The Company has elected to use the alternative method, permitted by the Rule, which
requires that the Company maintain minimum net capital, as defined, equal to the greater of $250,000 or 2% of
aggregate debit balances arising from customer transactions, as defined.
As of December 31, 2025, the Company had net capital of $64,274,150, which was $64,024,150 in excess of the
required net capital of $250,000. The Company had no aggregate debit items at December 31, 2025.
9