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Item 1 – Cover Page
Form ADV Part 2A Brochure
Walker Asset Management, LLC
Principal Address: 13333 Lawrence 2193, Verona, MO 65769
Mailing Address: PO Box 8467, Springfield, MO 65801
(417) 235-9125
March 2025
This Brochure provides information about the qualifications and business practices of Walker
Asset Management, LLC (WAM). If you have any questions about the contents of this
Brochure, please contact us at (417) 235-9125. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
WAM is a registered investment adviser. Registration as an investment adviser does not imply
any level of skill or training. The oral and written communications of an adviser provide you
with information from which you can determine whether to hire or retain an adviser.
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Item 2 – Material Changes
Since the filing of the last annual amendment to the Brochure in February 2024, there have
been no material changes.
Pursuant to regulatory requirements, we will deliver to you a summary of any material changes
to this and subsequent Brochures within 120 days of the close of our fiscal year. We may further
provide other ongoing disclosure information about material changes as necessary. All such
information will be provided to you free of charge.
Currently, our Brochure may be requested by contacting us at (417) 235-9125.
Additional information about WAM is also available via the SEC’s web site
www.adviserinfo.sec.gov. The SEC’s web site also provides information about any persons
affiliated with WAM who are registered as investment adviser representatives of the firm.
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Item 3 - Table of Contents
Item 1 – Cover Page ........................................................................................................................................ 1
Item 2 – Material Changes .............................................................................................................................. 2
Item 3 - Table of Contents .............................................................................................................................. 3
Item 4 – Advisory Business ............................................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................................... 5
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................... 5
Item 7 – Types of Clients ................................................................................................................................ 5
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 6
Item 9 – Disciplinary Information .................................................................................................................. 6
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................... 7
Item 11 – Code of Ethics ................................................................................................................................ 7
Item 12 – Brokerage Practices ........................................................................................................................ 8
Item 13 – Review of Accounts ...................................................................................................................... 10
Item 14 – Client Referrals and Other Compensation .................................................................................... 11
Item 15 – Custody ......................................................................................................................................... 11
Item 16 – Investment Discretion ................................................................................................................... 11
Item 17 – Voting Client Securities ................................................................................................................ 12
Item 18 – Financial Information ................................................................................................................... 12
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Item 4 – Advisory Business
Walker Asset Management, LLC (CRD # 284951) (WAM) is registered as an investment adviser
with the Securities Exchange Commission. WAM is based in Missouri and is organized as a
limited liability company under the laws of the State of Missouri. The firm was formed in 2016,
has been registered as a registered investment adviser since 2016, and currently has 4 employees.
WAM’s principal office and place of business is located at 13333 Lawrence 2193, Verona, MO
65769. The firm’s mailing address is PO Box 8467, Springfield, MO 65801. In addition,
operational business is conducted from 22906 Lawrence 2210, Aurora, MO 65605. Regular
business hours are by appointment. The firm can be contacted by phone at (417) 235-9125.
The firm is owned by D. Robin Walker.
WAM provides ongoing discretionary portfolio management services to individuals, families and
businesses through the firm’s “Wrap Fee Program” whereby participants in the program receive
portfolio management, custodial, reporting, and clearing services for one all-inclusive fee (see
our “Form ADV Part 2A Appendix 1- Investment Management Wrap Fee Program Brochure”).
When providing portfolio management services, the firm not only makes recommendations
related to investments, but also implements these recommendations and provides ongoing
monitoring and reporting. Clients are required to give the firm discretion to make all decisions
(discretionary management).
WAM also provides investment advisory services to individuals, families and businesses where
the firm makes ongoing investment recommendations but the client is responsible for
determining whether or not to implement recommendations, and if they decide to do so, are
responsible for actual implementation.
Additionally, the firm provides project oriented and ongoing financial planning services to
individuals and families where the firm offers advice or other strategic assistance in areas such as
education funding, retirement planning, estate planning, risk management, employee benefits
planning, tax planning, etc.
WAM also provides investment advisory and management services to businesses which include
participant level retirement accounts. When providing management services, the firm is
responsible for implementing recommendations. When the firm is providing advisory services,
the client is responsible for implementation of recommendations.
Regardless of the services provided, each is tailored to the individual needs of a particular client
(whether an individual, a family, or a business) through an assessment conducted prior to an
engagement. Clients may impose restrictions related to the level of discretion granted, the types
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of investments used, etc. Terms of an actual engagement, including description of service,
limitations and restrictions, fees, etc., are all detailed before any engagement begins in a written
client agreement.
As of December 31, 2024, WAM had $284,202,610 in assets under management, all of which
was managed on a discretionary basis.
Item 5 – Fees and Compensation
Investment Management Services
Investment management services are provided under our Wrap Fee Program. See our “Form
ADV Part 2A Appendix 1- Investment Management Wrap Fee Program Brochure” for
information about fees and expenses associated with this program.
Investment Advisory Services
Fees charged for advisory services are charged in advance. Fees are negotiated in advance, and
generally range from .50% to 1.50% depending on the level of complexity of the engagement.
Fee rates are based on actual services provided rather than being based on the level of assets
managed as detailed above for investment management services.
Fees are deducted directly from client accounts on a quarterly basis.
Services may be terminated at any time by either party with 30 days written notice to the other
party, and fees will be prorated accordingly. Any payments made in advance will be prorated
and refunded to the client.
All advisory fees paid to WAM are separate and unrelated to any fees or expenses assessed by
any broker, custodian or other outside party.
Financial Planning Services
WAM does not charge additional or separate fees for financial planning services.
Item 6 – Performance-Based Fees and Side-By-Side Management
WAM does not charge performance-based fees (fees based on a share of capital gains on or
capital appreciation of the assets of a client), and consequently does not manage performance
based accounts.
Item 7 – Types of Clients
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WAM provides services to individuals, businesses and participants of retirement plans.
Although WAM generally requires a $500,000 minimum dollar value in assets for establishing
or maintaining a client’s account, the firm reserves the right to waive this requirement.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
WAM’s general investment strategy, consistent with the tenets of modern portfolio theory, is to
attempt to reduce risk and volatility by building globally diversified portfolios. To implement
this strategy, WAM primarily uses fundamental security methods of analysis, as well as market
trend and economic cycle analysis. While stocks, bonds, mutual funds and exchange traded
funds are the primary investment vehicles used in or recommended for client accounts, we can
also use or recommend various other investment vehicles, and can implement in various ways,
including long-term purchases (securities held at least a year), short-term purchases (securities
sold within a year), and trading (securities sold within 30 days).
Investing in securities involves risk of loss that clients should be prepared to bear. Such risks
include market risk, interest rate risk, currency risk, and political risk, and loss of capital, among
others. Additionally, certain trading strategies can affect investment performance through
increased brokerage and other transactions. Each client’s propensity for risk however is
thoroughly evaluated, documented, and considered throughout the portfolio implementation
process.
Although WAM intends to manage risk though the careful selection of investments, no
investment strategy can assure a profit or avoid a loss.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to the evaluation of the firm or the integrity of its
management.
The owner of the firm, D. Robin Walker, was subject to an SEC administrative proceeding in
2014 related to his participation in SignalPoint Asset Management LLC, an investment advisory
firm partially owned by Mr. Walker. At the time, he was alleged to have failed to disclose all
material facts concerning the extent of his control of and participation in SignalPoint, and to have
failed to disclose conflicts of interest related to his personal interest in SignalPoint. In order to
resolve the SEC matter, Mr. Walker consented to a censure, a cease and desist order, and a
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monetary fine.
Mr. Walker was also subject to a FINRA administrative proceeding in 2015 related to the same
matter. While employed by a FINRA member broker dealer, Mr. Walker was alleged to have
engaged in an outside business activity with an unrelated investment advisory firm (SignalPoint)
without adequately disclosing the activity to his employer in violation of FINRA rules.
Although his employer was made aware of Mr. Walker’s wishes, the firm alleged that they were
not properly notified of Mr. Walker’s active participation, management, and control of
SignalPoint. In order to resolve the FINRA matter, Mr. Walker consented to an 18 month
FINRA membership suspension and a contingently suspended monetary penalty.
WAM is currently not subject to, nor has ever been subject to, any other reportable legal or
disciplinary events.
Item 10 – Other Financial Industry Activities and Affiliations
WAM is not and does not have a related person that is a broker/dealer, municipal securities
dealer, government securities dealer or broker, an investment company or other pooled investment
vehicle (including a mutual fund, closed-end investment company, unit investment trust, private
investment company or "hedge fund," and offshore fund), another investment adviser or financial
planner, a futures commission merchant, commodity pool operator, or commodity trading advisor,
a banking or thrift institution, an accountant or accounting firm, a lawyer or law firm, an
insurance company or agency, a pension consultant, a real estate broker or dealer, and a sponsor
or syndicator of limited partnerships.
We are an independent registered investment adviser and only provide investment advisory
services. We are not engaged in any other business activities and offer no other services except
those described in this Disclosure Brochure.
Item 11 – Code of Ethics
Code of Ethics
WAM has adopted a Code of Ethics expressing the firm's commitment to ethical conduct. The
WAM Code of Ethics describes the firm's fiduciary duties and responsibilities to clients, and
details practices for reviewing the personal securities transactions of supervised persons with
access to client information. The Code also requires compliance with applicable securities laws,
addresses insider trading, and details possible disciplinary measures for violations. WAM will
provide a complete copy of its Code of Ethics to any client upon request to the Chief Compliance
Officer. WAM does not participate in IPOs or private placements (limited offerings).
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Trading Conflicts of Interest
Individuals associated with WAM are permitted to buy or sell securities for their personal
accounts identical to or different than those recommended to clients. However, no person
employed by WAM is allowed to favor his or her own interest over that of a client or make
personal investment decisions based on the investment decisions of advisory clients.
In order to address conflicts of interest, WAM requires that associated persons with access to
advisory recommendations provide annual securities holdings reports and quarterly transaction
reports to the firm's Chief Compliance Officer. WAM does not participate in IPOs or private
placements (limited offerings).
Item 12 – Brokerage Practices
The Custodian and Brokers We Use
We do not maintain custody of client assets. Instead, we require all client assets be maintained
in an account at a nonaffiliated “qualified custodian,” generally a broker-dealer or bank. We
currently recommend that our clients use Charles Schwab & Co., Inc. (Schwab), a registered
broker-dealer, member SIPC, as a qualified custodian. We are not affiliated with Schwab but
instead are independently owned and operated. Schwab will hold your assets in a brokerage
account and will be able to buy and sell securities on your behalf.
While we recommend that you use Schwab as custodian/broker, you will ultimately decide
whether to do so and will open your account with Schwab directly.
How We Select Custodians and Brokers
When recommending a custodian or broker for our clients, we consider many different factors
including quality of service, types of services offered, overall capability, execution quality,
competitiveness of transaction costs, availability of investment research, reputation of the firm,
and financial resources, among other things. In determining the reasonableness of a broker’s
compensation, we consider the overall cost to you relative to the benefits you receive, both
directly and indirectly, from the broker.
Your Brokerage and Custody Costs
Our clients receive various services directly from Schwab, our custodian. For our clients’
accounts that Schwab maintains, Schwab generally does not charge separately for custody
services but instead is compensated by charging commissions or other fees on trades that it
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executes or trades that are executed by other brokers to and from Schwab accounts. We feel this
commitment benefits you because we expect the overall rates you pay will be lower than they
might be otherwise.
Since Schwab charges you a fee for each trade that we have executed by a different broker-
dealer, we have Schwab execute most trades for your account in order to minimize your trading
costs.
We have determined that having Schwab execute most trades is consistent with our duty to seek
“best execution” of your trades. Best execution means seeking the most favorable terms for a
transaction based on all relevant factors, including those listed above.
Products and Services Available to Us from Brokers/Custodians
Our primary custodian provides us and our clients with access to its institutional brokerage
services like trading, custody, reporting, and related services, many of which are not typically
available to Schwab retail customers. Schwab also makes available various support services,
some of which help us manage or administer our clients’ accounts, while others help us manage
and grow our business.
Schwab’s institutional brokerage services which benefit you directly include access to a broad
range of investment products, execution of securities transactions and asset custody. The
investment products available through Schwab include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our
clients.
Schwab also makes available to us other products and services that benefit us but may not
directly benefit you or your account. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both Schwab’s own and
that of third parties. We use this research to service all or a substantial number of our clients’
accounts, including accounts not maintained at Schwab. In addition to investment research,
Schwab also makes available software and other technology that provide access to client
account data, facilitates trade execution for multiple client accounts, provides pricing and other
market data, facilitates payment of our fees from our clients’ accounts, and assists with back-
office functions, recordkeeping, and client reporting.
Schwab also offers other services intended to help us manage and further develop our business.
These services include educational conferences and events, consulting on technology,
compliance, legal, and business needs, publications and conferences on practice management and
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business succession, and access to employee benefits providers, human capital consultants, and
insurance providers.
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. Of course, this creates an incentive for us to recommend that you maintain your
account with Schwab based on our interests rather than yours, which is a conflict of interest. We
believe, however, that our selection of Schwab as custodian and broker is in the best interests of
our clients, and is primarily supported by the scope, quality, and price of Schwab’s services and
not Schwab’s services that benefit only us.
Aggregation of Transactions
WAM does not aggregate client orders into block trades. Our trading policy is to implement all
client orders on an individual basis. Considering the types of investments we hold in client
accounts, we do not believe clients are hindered in any way because we trade accounts
individually. This is because we develop individualized investment strategies for clients and
holdings will vary. Further, the investments we are responsible for trading in client accounts are
typically limited to mutual funds, ETFs, and other broadly traded positions. Our strategies are
primarily developed for the long-term and minor differences in price execution are not material
to our overall investment strategy.
Item 13 – Review of Accounts
Review of Accounts
Accounts are generally reviewed on a weekly, monthly, quarterly, or semi-annual basis,
depending on the type of account. Reviews can be general in nature, addressing investment
objectives, risk tolerances or asset allocations, or they can be more detailed, depending on
circumstances. The level of detail of the review is generally triggered by factors such as market,
political, or economic conditions, or the client's individual financial situation. Clients should
notify the firm of any material personal financial changes. Robin Walker, Manager, is
responsible for reviewing accounts.
Regular Reports Provided to Clients
In addition to the monthly statements and confirmations of transaction that clients receive from
the custodian, WAM and the custodian will provide other reports directly to the client from time
to time depending on the type of engagement.
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WAM urges clients to carefully review custodial statements and compare them to the reports
which we provide.
Item 14 – Client Referrals and Other Compensation
WAM does not compensate any outside parties for client referrals .
WAM receives economic benefits from our custodian in the form of the support products and
services that are made available to us and to other independent investment advisors.
These products and services, how they benefit us, and the related conflicts of interest are
described in Item 12 above. The firm will also on limited occasions receive travel expense
reimbursements for industry meetings related to market analysis, investment strategies, and
practice management. The availability to us of these economic benefits is not based on us giving
particular investment advice, such as buying or recommending particular securities for our
clients. Furthermore, our representatives are required to make all investment decisions and
recommendations based solely on the interests of the applicable client.
Item 15 – Custody
As noted in Item 12, WAM requires that all clients’ assets be held by a qualified custodian.
Although we do not hold assets, we have control to trade on your behalf, to deduct our advisory
fees from your account with your authorization, or to request disbursements to you.
You will receive account statements directly from your custodian at least quarterly, which will
be sent to the email or postal mailing address you provide. WAM urges clients to carefully
review custodial statements and compare them to any account reports that we might provide.
Item 16 – Investment Discretion
WAM will accept discretionary authority to manage securities accounts on behalf of clients.
When granted authority to manage accounts, WAM customarily has the authority to determine
which securities and the amounts that are bought or sold. Any discretionary authority accepted
by WAM however is subject to the client’s risk profile and investment objectives and may be
limited by any other limitations provided by the client in writing.
WAM will not exercise any discretionary authority until it has been given authority to do so in
writing. Such authority is granted in the written agreement between WAM and the client, and in
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the written agreement with the third party custodian.
Item 17 – Voting Client Securities
WAM does not vote proxies on behalf of clients. While there are some investment advisors that
will vote proxies and other corporate decisions on behalf of their clients, our firm has determined
that taking on the responsibility for voting client securities does not add enough value to the
services provided to clients to justify the additional compliance and regulatory costs associated
with voting client securities. Therefore, it is your responsibility to vote all proxies for securities
held in accounts managed by our firm.
Clients will receive proxies directly from their custodian or transfer agent and such documents
will not be delivered by our firm. Although we do not vote client proxies, if you have a question
about a particular proxy you can contact us.
Item 18 – Financial Information
Registered investment advisers are required in some cases to provide certain financial
information and or disclosures about their financial condition. For example, if the firm requires
prepayment of fees for six months in advance, has custody of client funds, or has a condition that
is reasonably likely to impair its ability to meet it contractual commitments to its clients, it must
provide financial information and make disclosures.
WAM has no financial or operating conditions which trigger such additional reporting
requirements.
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