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Item 1. Cover Page
WARD & ASSOCIATES
SEC Form ADV Part 2A
“Brochure”
3525 Del Mar Heights Road
#333 SAN DIEGO, CA 92130
(858) 759-5330
WWW.WARDINVEST.COM
March 31, 2025
This brochure provides information about the qualifications and business practices of Ward &
Associates (“Ward”). If you have any questions about the contents of this Brochure, please contact
us by telephone at (858) 759-5330 or by email at wa@wardinvest.com. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or any state securities authority.
Ward & Associates is an SEC registered investment adviser (“Adviser”). Registration of an
Adviser does not imply any level of skill or training. The oral and written communications of an
Adviser provide you with information about which you determine to hire or retain an Adviser.
Additional information about Ward & Associates is also available on the SEC’s website at
www.adviserinfo.sec.gov. The SEC’s website also provides information about any persons
affiliated with Ward & Associates who are registered, or are required to be registered, as investment
adviser representatives of the firm.
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Item 2 – Material Changes
Below are the material changes to this Brochure since Ward & Associates’ last annual amendment
dated March 31, 2023.
Updated the RAUM for year-end December 31, 2024.
Other amendments have been made to this brochure, are not have been discussed in our summary,
and consequently, we encourage you to read this brochure in its entirety. You may request a full copy
of the latest version of this document at any time by emailing us at wa@wardinvest.com or by phone
at (858) 759-5330.
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Item 3 -Table of Contents
Item Number
Page
Item 1 – Cover Page
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Item 2 – Material Changes
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Item 3 – Table of Contents
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Item 4 – Advisory Business
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Item 5 – Fees and Compensation
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Item 6 – Performance-Based Fees and Side-By-Side Management
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Item 7 – Types of Clients
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
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Item 9 – Disciplinary Information
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Item 10 – Other Financial Industry Activities and Affiliations
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Item 11 – Code of Ethics
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Item 12 – Brokerage Practices
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Item 13 – Review of Accounts
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Item 14 – Client Referrals and Other Compensation
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Item 15 – Custody
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Item 16 – Investment Discretion
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Item 17 – Voting Client Securities
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Item 18 – Financial Information
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Item 4 – Advisory Business
Ward & Associates was founded in 1997 and currently has two partners, William T. Ward, Jr. and
Kevin A. Ward (collectively, the “Partners”). Our firm generally provides wealth management and
investment advisory services to individuals and families and their related business entities, trusts,
estates, charitable foundations and pension and profit sharing plans.
Our mission is to provide, to the best of our abilities, the highest caliber of personal service,
financial advice and investment management while assisting our clients in seeking their financial
objectives.
We are dedicated to providing clients with the advice needed to make sound financial decisions.
We work with clients to design and implement customized wealth management strategies in an
effort to build and preserve wealth.
Our investment management and investment supervisory services are based on the client’s needs,
obligations, risk tolerances and investment objectives. We may also render advice on related areas
including, but not limited to, retirement planning, estate planning, real estate, insurance, trusts, and
alternative investments. We may provide advice to any particular client on one or more of these
financial planning issues on a situational basis or may develop a complete financial plan addressing
all aspects of a client’s financial life.
Our investment management and investment supervisory services are primarily rendered through
the construction and management of portfolios invested in mutual funds and the selection and
monitoring of private money managers.
Additionally, we offer advice relating to investments in non-traditional investments, including, but
not limited to, venture capital funds, hedge funds, and leveraged buy-out funds.
We have our own philosophies of investing and ways of helping our clients meet their financial
goals and objectives. We seek to work with people who share similar philosophies. We recognize
that every client’s situation and needs are different than others. Therefore, we are willing to tailor
our advisory services to meet each client’s needs.
Clients are permitted to place reasonable restrictions on the manner in which their accounts are
managed. However, there may be times when restrictions placed by the clients create a conflict
and prevent us from accepting or continuing to manage the account. We reserve the right to not
accept and/or terminate the management of a client’s account if we determine, in our sole
discretion, that the client-imposed restrictions would limit or prevent us from meeting and/or
maintaining a suitable investment strategy for such client.
Please see Item 8 for a more detailed description of our investment methodologies and strategies.
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As of December 31, 2024, Ward & Associates managed $191,335,879 in assets, $175,750,750 of
which was managed on a discretionary basis, and $15,585,129 was managed on a non-discretionary
basis.
Item 5 – Fees and Compensation
Our firm’s annual fee includes both financial planning and investment management services. We
do not accept commissions or any other compensation from third parties. In those circumstances
where third parties customarily rebate a portion of their fees or commissions to investment advisors,
amounts so received are credited directly to the client’s account.
Although most firms have a separate fee for the initial financial planning services, due to the amount
of time required, we absorb this cost in the interest of developing a long-term relationship.
Our firm typically receives compensation for investment advisory services based on a percentage
of account assets under management as outlined in the “Basic Fee Schedule” shown below.
Basic Fee Schedule:
Amount of Assets
Annual Fee
Percentage
On the first $1,000,000
1.00%
$1,000,000 - $$4,000,000
0.75%
$4,000,000 - $5,000,000
0.50%
$5,000,000 - $10,000,000
0.35%
Fees for accounts greater than $20,000,000 are negotiable. Fees for accounts below $20,000,000 may
also be negotiable at Ward & Associates discretion.
Fees are payable quarterly in advance and are billed by the 15th day of the first month of the quarter
with payment due by the 25th day of the first month of the quarter. The value of assets under
management is determined by computing the market value of the portfolio as of the close of trading
on the last business day of March, June, September and December. The fee for the following quarter
is then calculated by multiplying the portfolios closing market value by one-quarter of the annual fee
as agreed upon with the client.
Fees are calculated on a graduated basis. To illustrate, an account with $3,000,000 under management
will incur fees of 0.75% on the first $1,000,000 and 0.50% on the next $2,000,000.
For the purpose of billing, a single “account” is defined as the assets under our management that
is controlled or directed by one person or entity, even though the assets are managed through two
or more separate accounts.
Management fees are payable quarterly in advance. The management fee is calculated based on a
percentage of assets under management. Assets under management are determined by computing
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the market value of each account as of the close of trading on the last business day of the previous
quarter. For billing purposes, quarters close in March, June, September, and December. The
management fee is calculated by multiplying the closing account balance, including cash and cash
equivalents, on the last business day of each quarter end by ¼ of the annual fee listed on the Basic
Fee Schedule above. New clients’ fees are based on the account balance at inception and are
prorated for the period from inception to the end of the applicable quarter.
Clients have the option to elect to be billed directly for fees or to authorize Ward & Associates to
directly debit fees from their respective accounts.
Within five (5) business days after the date of execution of the investment advisory agreement,
clients have a right to terminate the agreement.
Both parties to the advisory agreement may terminate such at any time by written notice. In the
event of termination of the investment management service prior to the close of a quarter, we will
refund clients the unearned portion of the quarterly management fee on a pro rata basis. The refund
will be calculated from the effective date of termination, pursuant to the terms of the advisory
agreement.
Hourly and Fixed Fees
As previously discussed under Item 4 above, as part of our investment management and investment
supervisory services, we may also render advice on related areas including, but not limited to,
retirement planning, estate planning, real estate, insurance, trusts, and alternative investments.
Depending on the time, expertise, and level of involvement required in the provision of these
services, we may consider the rendering of such advice as either part of our overall investment
management service and as such, may not bill an additional fee from the Basic Fee Schedule.
Alternatively, such services may be provided as a separate service and if so, are billable on either
an hourly or fixed fee basis.
Hourly fees are billed during the first week of the month following the month in which the fees
were earned. Hourly fees vary based upon the nature of the work to be performed and are agreed
upon prior to the commencement of the work. As a general matter, hourly fees are not negotiable
and typically range from $200 to $400 per hour.
Fixed fees are quoted based on the nature and duration of the work to be performed. Fees may be
billed either while the project is in progress or at the completion of the project, as agreed upon prior
to the commencement of the project. Fees that are billed while the project is in process reflect the
time spent on the project up to the date of the bill. Clients may elect to terminate the work on any
project at any time. Upon termination, clients will be billed only for any work performed prior to
termination.
Hourly fees and fixed fees are not refundable.
Other Fees
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Fees charged in accordance with the Basic Fee Schedule, as well as the hourly and fixed fees
described above, are separate from, and are exclusive of certain charges imposed by unaffiliated
third parties for which you are solely responsible. Such charges may include, but are not limited
to, custodial fees, brokerage commissions, fees charged by mutual funds or private money
managers and other fees and taxes on brokerage accounts and securities transactions.
Ward & Associates may also receive Trustee fees for certain, but not all, Trust clients for whom
they or their Partners act as Trustees. These fees are in an amount set forth in the applicable Trust
agreement and are paid in accordance with the terms thereof.
Item 6 – Performance-Based Fees and Side-By-Side Management
Our firm does not charge a performance-based fee.
Item 7 – Types of Clients
Our firm generally provides wealth management and investment advisory services to individuals
and families and their related business entities, trusts, estates, charitable foundations and pension
and profit sharing plans.
We require accounts to be opened with a minimum asset value of $1,000,000. We may waive the
minimum, at our sole discretion.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
We analyze individual securities using fundamental analysis. Fundamental analysis is a method of
evaluating a security by examining both the quantitative and qualitative factors that affect the
security’s value.
We analyze investment managers using a proprietary process that evaluates multiple quantitative
and qualitative factors. The quantitative factors include, but are not limited to, the manager’s
performance history on both an absolute basis, and versus peers and benchmarks, as well as risk
statistics such as alpha, beta, standard deviation, and Sharpe ratio.
We also evaluate the manager for consistency of investment style and in some cases, an attribution
analysis is reviewed to gain insight into the manager’s sources of return.
The qualitative factors include, but are not limited to, review of the manager’s investment strategy
and process, the education and experience of the manager, and the resources of both the manager’s
investment team and firm. We also evaluate fund dynamics such as fees and expenses, amount of
assets under management, cash flows into and out of the manager’s control, investment minimums,
and redemption fees and restrictions.
The main sources of information utilized in our analysis include financial newspapers and
magazines, inspections of corporate activity, meetings with company representatives, research
materials prepared by others, corporate rating services, annual reports, prospectuses, filings with
the SEC, and company press releases.
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Our primary investment strategy is long-term strategic asset allocation. Strategic asset allocation
is the process of determining the appropriate long-term allocation to a broad set of asset classes.
During the asset allocation process, both the statistical techniques of Modern Portfolio Theory and
our own professional judgment are employed to attempt to create portfolios that maximize return
for a given level of risk. Modern Portfolio Theory, also known as mean-variance analysis, is a
mathematical framework for assembling a portfolio of assets such that the expected return is
maximized for a given level of risk. It is a formalization and extension of diversification in
investing, the idea that owning different kinds of financial assets is less risky than owning only one
type of financial asset. Its key insight is that an assets’ risk and return should not be assessed by
itself, but by how it contributes to a portfolio’s overall risk and return. It uses the variance of asset
prices as a proxy for risk.
Our strategic asset allocations are adjusted periodically, as may be deemed necessary, based on
changes to the global economy, the financial markets, and the investment opportunity set.
Portfolios are periodically rebalanced back to the long-term strategic allocation when a significant
under or over weighting occurs due to changes in the financial markets or as the result of client
additions or withdrawals.
A secondary investment strategy we may employ is known as tactical allocation. Tactical allocation
is a shift of the long-term strategic allocation to either capitalize on favorable investment
opportunities or to seek to avoid unduly risky investment situations. Tactical allocations are made
when the valuation of an asset class is significantly above or below its long-term historic norm.
Though tactical opportunities have been fairly rare, occasionally there is an opportunity to purchase
assets at a price far lower than their historic norm or sell assets at a price far above their historic
norm.
Portfolios are customized for each client, taking into account factors such as risk tolerance, time
horizon, desired return, and investment preferences. The investment strategy for a specific client
is based upon the objectives stated by the client during consultations with us. The client may
change their objectives at any time and clients are urged to communicate any such changes to us
promptly.
Our asset allocation strategy is generally implemented using investment managers. Our objective
is to employ the best available managers in each asset class. We do not receive compensation,
whether directly or indirectly, from investment managers, nor do we receive commissions for using
any particular manager.
Our only criteria when selecting managers is that we believe the manager is among the best
available and is appropriate for the portfolio.
Ward may invest in a range of different equity securities for its clients, depending on the strategy,
including Global Value, U.S. Large Cap, U.S. Small Cap, International, Emerging Markets and
Private Equity securities. The types of fixed income securities Ward may utilize, depending on the
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strategy selected for the client, include U.S. Short-Term, U.S. Intermediate-Term, U.S. Long-
Term, U.S. Municipals/Tax-Exempt, International and High Yield fixed income securities.
Additionally, Ward may invest in real assets, depending on the strategy, including commodities,
master limited partnerships, gold and Treasury Inflation Protected Securities. All investment
programs involve risks that clients must be prepared to bear, including the possible risk of loss of
their entire investments. Our investment approach seeks to mitigate these risks, however, no
assurance can be given that our strategies will be sufficient to fully mitigate against all possible
risks. Clients face certain specific risks, including, but not limited to:
o
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
o
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by
external factors independent of a security’s particular underlying circumstances.
For example, political, economic and social conditions may trigger market events.
o
Inflation Risk: When any type of inflation is present, a dollar today may not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
o
Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
o
Reinvestment Risk: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e., interest rate). This
primarily relates to fixed income securities.
o
Business risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding
oil and then refining it, a lengthy process, before they can generate a profit. They
carry a higher risk of profitability than an electric company, which generates its
income from a steady stream of customers who buy electricity no matter what the
economic environment is like.
o
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
are not.
o
Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its obligations
in good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
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o
Call Risk: Bonds that are callable carry an additional risk because they may be
called prior to maturity depending on current interest rates thereby increasing the
likelihood that reinvestment risk may be realized.
o
Credit Risk: The price of a bond depends on the issuer’s credit rating, or perceived
ability to pay its debt obligations. Consequently, increases in an issuer’s credit risk,
may negatively impact the value of a bond investment.
o
Epidemics, Pandemics, Outbreaks of Disease and Public Health Issues: Our
business activities could be materially adversely affected by pandemics, epidemics
and outbreaks of disease in Asia, Europe, North America and/or globally or
regionally, such as COVID-19, Ebola, H1N1 flu, H7N9 flu, H5N1 flu, Severe
Acute Respiratory Syndrome (SARS), and/or other epidemics, pandemics,
outbreaks of disease, viruses and/or public health issues. Specifically, COVID-19
spread rapidly around the world since its initial emergence in China in December
2019 and negatively affected (and may continue to adversely affect) the global
economy and equity markets (including, in particular, equity markets in Asia,
Europe and the United States). Although the long-term effects or consequences of
COVID-19 and/or other epidemics, pandemics and outbreaks of disease cannot
currently be predicted, previous occurrences of other pandemics, epidemics and
other outbreaks of disease, such as H5N1 flu, H1N1 flu, SARS and the Spanish flu,
had a material adverse effect on the economies and markets of those countries and
regions in which they were most prevalent. Any occurrence or recurrence (or
continued spread) of an outbreak of any kind of epidemic, communicable disease
or virus or major public health issue could cause a slowdown in the levels of
economic activity generally (or cause the global economy to enter into a recession
or depression), which would adversely affect the business, financial condition and
operations of the Adviser. Should these or other major public health issues,
including pandemics, arise or spread farther (or continue to spread or materially
impact the day to day lives of persons around the globe), the Adviser could be
adversely affected by more stringent travel restrictions, additional limitations on the
Adviser’s operations or business and/or governmental actions limiting the
movement of people between regions and other activities or operations (or to
otherwise stop the spread or continued spread of any disease or outbreak).
o
Geopolitical Risk: Geopolitical and other events (e.g., war or terrorism) may disrupt
securities markets and adversely affect global economies and markets, thereby
decreasing the value of an account’s investments. Sudden or significant changes in
the supply or prices of commodities or other economic inputs such as oil may have
material and unexpected effects on both global securities markets and individual
countries, regions, sectors, companies, or industries, which could significantly reduce
the value of an account’s investments. War, terrorism and related geopolitical events
have led, and in the future may lead, to increased short-term market volatility and
may have adverse long-term effects on U.S. and world economies and markets
generally.
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Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our
management. There are no legal, disciplinary or administrative events affecting Ward or any of its
management persons.
Item 10 – Other Financial Industry Activities and Affiliations
Our firm is a registered investment adviser and therefore we are actively engaged in the business
of giving investment advice. Neither we nor any of our management persons are engaged in any
other financial industry activities nor do we have any other financial industry affiliations.
We have established relationships with a network of companies and professionals that allow us to
provide our clients with whatever product, service, or advice is needed given your unique needs
and circumstances. We do not receive any form of compensation for these recommendations in an
effort to avoid any conflicts of interest.
Item 11 – Code of Ethics
We have adopted a Code of Ethics (the “Code”) for all access persons (any director, officer, general
partner, employee or intern) of the firm describing our high standard of business conduct, and
fiduciary duty to you. The Code includes provisions relating to the confidentiality of your
information, a prohibition on insider trading, restrictions on the acceptance of significant gifts and
the reporting of certain gifts and business entertainment items, and personal securities trading
procedures, among other things. All access persons are required to acknowledge the terms of the
Code. You may request a copy of our Code by contacting us at wa@wardinvest.com or by phone
at (858) 759-5330.
Additionally, we have established policies and procedures that forbids any partner, employee,
investment advisory representative, or other associated persons from trading, either personally or
on behalf of others, on material non-public information or communicating material nonpublic
information to others in violation of the Insider Trading and Securities Fraud Enforcement Act of
1988. We have adopted an “Agreement to Abide by Written Policy on Insider Trading” which is
required to be read by all partners, employees, investment advisory representatives and other
associated persons and signed as part of the “Code of Ethics Acknowledgement.”
The firm’s principals use the same investment selection and portfolio management methods and
strategies for themselves as for their clients. As such, we are permitted to purchase and sell the same
securities for ourselves as for our clients. In determining which securities are purchased and sold for
a client’s portfolio, we seek to consider the appropriateness of the security for the portfolio under
consideration.
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The Code requires that all individuals act in accordance with all applicable federal and state regulations
governing registered investment advisory practices.
Item 12 – Brokerage Practices
Except to the extent you direct otherwise, we will use our discretion in recommending the broker-
dealer and therefore the commission charged. In selecting or recommending the broker-dealer, we
will comply with the Investment Advisers Act of 1940 and with our fiduciary duty to obtain best
execution.
We consider such relevant factors as:
o
Commission schedule for mutual fund and stock transactions;
o
The number of mutual funds available through the broker-dealer, including
non-transaction fee funds;
o
o
Account maintenance fees;
Frequency, clarity, and accuracy of the broker-dealer’s reports;
o
Availability of dividend reinvestment plan;
o
Value added services for clients (e.g., check writing, debit cards, wire
transfers, and broad selection of taxable and non-taxable money market
accounts);
o
Ability to download account information into investment;
management and financial planning software;
o
Access to online trading and account management; and
o
Ability to correspond with broker and perform administrative tasks online.
The firm’s partners have the responsibility for monitoring the firm’s trading practices, gathering
relevant information, periodically reviewing and evaluating the services provided by broker-
dealers, the quality of executions, research, commission rates, and overall brokerage relationships,
among other things. We also conduct periodic reviews of our brokerage and best execution
practices, which we document in writing.
Soft Dollars
Ward does not select or recommend broker-dealers based on such broker-dealer’s ability to make
client referrals.
Directed Brokerage
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Ward may accept client instructions for directing the client’s brokerage transactions to a particular
broker-dealer. Any client instructions to us regarding directed brokerage are to be in writing with
appropriate disclosures that for any directed brokerage arrangements Ward may not negotiate
commissions, obtain volume discounts or aggregate directed transactions, and that commission
charges may vary among clients and best execution may not be obtained.
Therefore, prior to directing our firm to use a specific broker-dealer, clients should consider
whether, under that restriction, execution, clearance and settlement capabilities, commission
expenses and whatever amount is allocated to custodian fees, if applicable, would be comparable
to those otherwise obtainable. Clients should understand that they might not obtain commissions
rates as low as it might otherwise obtain if our firm had discretion to select other broker-dealers.
Clients must also notify our firm in writing if they decide to terminate the directed brokerage
arrangement.
Item 13 – Review of Accounts
At a minimum, on a monthly basis we review clients’ custodial monthly account statements and
reconcile that to the records we maintain in our portfolio management system.
On a quarterly basis, in conjunction with our quarterly performance review and reporting
procedures, we evaluate each client’s individual investments, investment style, asset allocation
and various other portfolio statistics. Our review is intended to ensure the individual investments
are appropriate for the client’s account both in composition and in weighting and ensures the
investment strategy for the account is being followed. All accounts are reviewed by one or both of
the firm’s partners.
Clients may request a review of their accounts at any time. We utilize both portfolio management
and portfolio rebalancing software which allow us to review all accounts on a daily basis if needed.
As part of our account review process, client’s receive a quarterly report showing their investment
results by asset class for the year-to-date, as well as line items showing beginning value, ending
value, investment gain, net contributions, capital appreciation, income, management fees and other
expenses. The quarterly performance report includes the rate of return on each investment category
and for the portfolio as a whole. The return for each investment category is compared to the most
relevant benchmark index.
Item 14 – Client Referrals and Other Compensation
Our firm does not compensate any third parties for referrals. We also do not accept referral fees or
any form of remuneration from other professionals when we refer a prospect or client to them.
Item 15 – Custody
As a matter of policy and practice, we do not permit employees or the firm to accept or maintain
physical custody of client assets. It is our policy that we do not accept or hold client funds or
securities. Client assets are maintained with qualified independent third-party custodians, which
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include registered broker-dealers, banks and other qualified custodians. Clients receive at least
quarterly statements directly from the custodian that holds and maintains their assets. We urge
clients to review these statements and compare them to the quarterly reports they receive from us.
The partners in our firm do serve as Trustees on accounts for some of our clients. As a result of
this, we are deemed to have custody of client assets for these accounts. These client assets are
maintained at independent third-party custodians. As a result of having custody in these instances,
we undergo an annual surprise examination by an independent public accountant to verify client
funds and securities.
Item 16 – Investment Discretion
Our firm accepts discretionary authority to manage securities accounts on behalf of clients. We
have the authority to determine, without obtaining specific consent, the securities to be bought or
sold, and the amount of the securities to be bought or sold. However, as a matter of policy, we
endeavor to consult with clients prior to each trade so that clients are aware of and agree with, the
changes being made in their respective accounts.
Our firm also provides non-discretionary asset management services which require us to obtain the
client’s express permission and authorization prior to placing trades in a client’s account.
Item 17 – Voting Client Securities
As a matter of policy and practice, our firm has no authority to vote proxies on behalf of our
advisory clients. Proxy voting materials are sent directly from the custodian of record to the client.
We may offer assistance as to proxy matters upon request, but clients will always retain the proxy
voting responsibility.
Item 18 – Financial Information
Our firm does not have any financial impairment that may preclude us from meeting contractual
commitments to our clients and has not been the subject of a bankruptcy proceeding.
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