View Document Text
ITEM 1 – COVER PAGE ADV PART 2 A
Watercolor Financial
This brochure provides information about Watercolor Financial’s (“Watercolor Financial,” “Advisor” or “Firm”) qualifications
and business practices. If you have any questions about the contents of this brochure, please contact us at (512) 250-1544
or by email at info@watercolorfinancial.com. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission (SEC) or by any State Securities Authority.
Additional information about Watercolor Financial is also available at the SEC’s website https://adviserinfo.sec.gov/(select
“investment adviser firm” and type in our firm name). Results will provide you both Part 1 and 2 of our Form ADV.
We are a registered investment advisory firm. Registration with the SEC as an investment adviser does not imply a certain
level of skill or training. The oral and written communications we provide to you, including this brochure, are for you to
evaluate us. Please use this information as factors in your decision to hire us or to continue our business relationship.
March 20, 2026
WATERCOLOR FINANCIAL
9600 GREAT HILLS TRAIL STE. 150W AUSTIN, TX 78759
MAILING ADDRESS:
PO BOX 202378, AUSTIN, TX 78720
INFO@WATERCOLORFINANCIAL.COM
512-250-1544
WWW.WATERCOLORFINANCIAL.COM
ADV PART 2A BROCHURE
ITEM 2 – MATERIAL CHANGES
ANNUAL UPDATE
The Material Changes section of this brochure will be updated annually or when material changes occur since the previous
release of the Firm Brochure. Each year, we will ensure that you receive a summary of any material changes to this and
subsequent brochures by April 30th. We will further provide you with our most recent brochure at any time at your request,
without charge. You may request a brochure by contacting us at 512-250-1544.
MATERIAL CHANGES SINCE THE LAST UPDATE
The following material changes have been made since the last filing on March 17, 2025:
• None
ADV PART 2A BROCHURE
ITEM 3 – TABLE OF CONTENTS
ITEM 1 – COVER PAGE ADV PART 2 A ............................................................................................................................. 1
ITEM 2 – MATERIAL CHANGES ...................................................................................................................................... 2
ANNUAL UPDATE ............................................................................................................................................................ 2
MATERIAL CHANGES SINCE THE LAST UPDATE ............................................................................................................. 2
ITEM 3 – TABLE OF CONTENTS ..................................................................................................................................... 3
ITEM 4 – ADVISORY BUSINESS ..................................................................................................................................... 6
ABOUT OUR FIRM ........................................................................................................................................................... 6
4A: FIRM DESCRIPTION ............................................................................................................................................... 6
4A1: PRINCIPAL MEMBERS .......................................................................................................................................... 6
4B: TYPES OF ADVISORY SERVICES .............................................................................................................................. 6
INVESTMENT MANAGEMENT SERVICES ........................................................................................................................... 6
FINANCIAL PLANNING SERVICES .................................................................................................................................... 7
RETIREMENT PLAN ADVISORY SERVICES ......................................................................................................................... 8
PONTERA .................................................................................................................................................................. 10
4C: CLIENT TAILORED RELATIONSHIPS AND RESTRICTIONS ........................................................................................ 10
4D: WRAP FEE PROGRAM .......................................................................................................................................... 10
4E: ASSETS UNDER MANAGEMENT (AUM) ................................................................................................................... 10
ITEM 5 – FEES AND COMPENSATION .......................................................................................................................... 11
5A, B, C & D: FEE SCHEDULES, PAYMENTS & OPTIONS ................................................................................................ 11
INVESTMENT MANAGEMENT ......................................................................................................................................... 11
FINANCIAL PLANNING FEES ...................................................................................................................................... 12
RETIREMENT PLAN ADVISORY FEES ........................................................................................................................... 12
5C: THIRD PARTY FEES .............................................................................................................................................. 12
5.D: TERMINATION .................................................................................................................................................... 12
5E: OTHER INVESTMENT COMPENSATION .................................................................................................................. 12
ITEM 6 – PERFORMANCE‐BASED FEES AND SIDE‐BY‐SIDE MANAGEMENT .................................................................... 13
ITEM 7 – TYPES OF CLIENTS ....................................................................................................................................... 13
MINIMUM ACCOUNT SIZE: ......................................................................................................................................... 13
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS.......................................................... 13
8A: ANALYSIS ............................................................................................................................................................ 13
ANALYSIS .................................................................................................................................................................. 14
8B: INVESTMENT STRATEGIES ASSET ALLOCATION ..................................................................................................... 14
REBALANCING .......................................................................................................................................................... 14
SPECIFIC INVESTMENTS ............................................................................................................................................ 14
ADV PART 2A BROCHURE
8C: RISK OF LOSS ...................................................................................................................................................... 14
ACTIVE MANAGEMENT RISK........................................................................................................................................... 16
ITEM 9 – DISCIPLINARY INFORMATION ....................................................................................................................... 17
9A: CIVIL OR CRIMINAL ACTIONS ............................................................................................................................... 17
9B: ADMINISTRATIVE ENFORCEMENT PROCEEDINGS ................................................................................................. 17
9C: SELF-REGULATORY ORGANIZATION ENFORCEMENT PROCEEDINGS .................................................................... 17
ITEM 10 –OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ....................................................................... 17
10A: BROKER DEALERS AND REGISTERED REPRESENTATIVES ..................................................................................... 17
10B: REGISTRATION AS A FUTURES COMMISSION MERCHANT, COMMODITY POOL OPERATOR, OR A COMMODITY
TRADING ADVISOR.................................................................................................................................................... 18
10C: REGISTRATION RELATIONSHIPS MATERIAL TO THIS ADVISORY BUSINESS AND POSSIBLE CONFLICTS OF
INTERESTS ................................................................................................................................................................ 18
10D: SELECTION OF OTHER ADVISORS AND HOW THIS ADVISOR IS COMPENSATED FOR THOSE SELECTIONS ............. 18
ITEM 11 –CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL TRADING .......... 18
11A: CODE OF ETHICS DESCRIPTION ......................................................................................................................... 18
11B, C & D: PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS .......................................................................... 19
ITEM 12 – BROKERAGE PRACTICES ............................................................................................................................ 19
12A: SELECTING BROKERAGE FIRMS.......................................................................................................................... 19
THE CUSTODIAN AND BROKERS WE USE ................................................................................................................... 19
HOW WE SELECT BROKERS/CUSTODIANS ................................................................................................................. 19
YOUR CUSTODY AND BROKERAGE COSTS.................................................................................................................. 20
PRODUCTS AND SERVICES AVAILABLE TO US ............................................................................................................. 20
SERVICES THAT BENEFIT YOU .................................................................................................................................... 20
SERVICES THAT MAY NOT DIRECTLY BENEFIT YOU ...................................................................................................... 20
SERVICES THAT GENERALLY BENEFIT ONLY US .......................................................................................................... 21
12.B: SALES AGGREGATION ....................................................................................................................................... 21
ITEM 13 – REVIEW OF ACCOUNTS .............................................................................................................................. 21
13A: PERIODIC REVIEWS ........................................................................................................................................... 21
13B: REVIEW TRIGGERS ............................................................................................................................................. 21
13C: REGULAR REPORTS ........................................................................................................................................... 21
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION ....................................................................................... 22
14A: ECONOMIC BENEFITS PROVIDED BY THIRD PARTIES FOR ADVICE RENDERED TO CLIENTS ................................... 22
14B: COMPENSATION TO NON-ADVISORY PERSONNEL FOR CLIENT REFERRALS ........................................................ 22
ITEM 15 – CUSTODY .................................................................................................................................................. 22
ITEM 16 – INVESTMENT DISCRETION .......................................................................................................................... 22
ITEM 17 –VOTING CLIENT SECURITIES ........................................................................................................................ 23
ADV PART 2A BROCHURE
ITEM 18 –FINANCIAL INFORMATION ........................................................................................................................... 23
18A: BALANCE SHEET................................................................................................................................................ 23
18B: FINANCIAL CONDITIONS ................................................................................................................................... 23
18C: BANKRUPTCY PETITION ..................................................................................................................................... 23
OTHER DISCLOSURES .............................................................................................................................................. 24
CYBERSECURITY MEASURES AND DATA PROTECTION .................................................................................................... 24
ADV PART 2A BROCHURE
ITEM 4 – ADVISORY BUSINESS
ABOUT OUR FIRM
4A: FIRM DESCRIPTION
Watercolor Financial is a limited liability company formed in the state of Texas and was established in November 2020 by Hal
Bleckley Dobbs, Jr., Cathryn Grange, and Megan K. Poore. Watercolor Financial is owned by Hal Bleckley Dobbs, Jr., Cathryn
Grange, and Megan K. Poore. Our main office is located in Austin, TX 78759.
4A1: PRINCIPAL MEMBERS
Megan K. Poore, President; Hal Bleckley Dobbs, Jr., Chief Compliance Officer, and Cathryn Grange, Financial Advisor, are the
owners and managing members of Watercolor Financial. They may be contacted by email at info@watercolorfinancial.com
or by telephone at (512) 250-1544.
4B: TYPES OF ADVISORY SERVICES
Watercolor Financial offers investment advisory services to our clients’ accounts with discretionary authority. Watercolor
Financial’s services include investment management, financial planning, consulting services and retirement advisory services.
Prior to providing advisory services, clients are required to enter into a written agreement with Watercolor Financial.
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code,
as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your
interests, so we operate under a special rule that requires us to act in your best interest and not put our interests ahead of
yours. As fiduciaries we are obligated to do the following:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
INVESTMENT MANAGEMENT SERVICES
We work with our clients to identify their investment goals and objectives as well as risk tolerance in order to create an initial
portfolio investment strategy designed to integrate with their specific financial goals and objectives. The Firm focuses on
providing clients with investment portfolios designed to balance client specific risk and return requirements. Portfolios are
constructed using a strategic asset allocation approach to provide a globally balanced investment strategy. Portfolios are
constructed with diversified mutual funds and exchange traded funds. Individual stocks and bonds can be used if appropriate
for individual client needs. A portion of the account may be held in cash, cash equivalents, or money market funds as part of
the overall investment strategy. At times, cash balances may have a higher concentration and represent a sizable portion of
your overall portfolio, depending on the current investment outlook or strategy. When deemed appropriate, we will consider
incorporating socially responsible investing (Sustainable Investing Strategies (“SIS”) or Environment, Social, and Governance
Strategies (“ESG”) for those Clients who wish to align their portfolios with their personal preferences for Impact Investing.
ADV PART 2A BROCHURE
Each portfolio will initially be designed to meet a particular investment goal which Watercolor Financial has determined to
be suitable to our client’s circumstances. Once the appropriate portfolio construction has been determined, we will monitor
and rebalance the account based upon our client’s individual needs, stated goals and objectives. Watercolor Financial’s
strategy, generally, will be to seek to meet client investment objectives while providing clients with access to personal
advisory services. Watercolor Financial may also provide advice about any type of legacy investment holding or other
investments held in client portfolios.
As a fiduciary, Watercolor Financial always acts solely in your best interests. Your portfolio is customized based on your
investment objectives. You may make requests or make suggestions in writing regarding the investments made in your
portfolio. Restrictions on trading which, in our opinion, are not in your best interest cannot be honored and if forced may
result in the termination of our agreement.
FINANCIAL PLANNING SERVICES
Watercolor Financial offers a range of financial planning services for our clients. Planning services are provided in conjunction
with our investment management services. Financial Planning services are generally complimentary for clients that have
investment management services. The exception would be if financial planning is requested for complex situations beyond
our normal scope listed below.
The services take into account information collected from the client such as financial status, investment objectives, tax status,
and financial resources, among other data. With respect to estate planning and tax planning, our role will be that of a
coordinator between you and your designated professional(s).
Financial Planning includes, in all or part, but is not limited to, the preparation of a financial plan for an investment advisory
client which may include reviews and recommendations on any or all of the following areas depending on the client’s
circumstances:
•
Investment Planning
Determine with the client, based on their goals, time horizon and risk tolerance, how to structure a suitable
portfolio (using mutual funds and ETF’s) using principles of diversification, asset allocation, and sometimes asset
location.
•
Investment Policy Statements
Determining specific parameters within which a client’s investments will be managed that can include the
weighting of stocks to bonds to cash, the limitation on the use of any particular type of security, the methodology
used for rebalancing and so on.
• Portfolio Review and Evaluation
Assessment of a client’s existing portfolio to determine suitability of their current investments and in some cases,
evaluating the differences between such and the methods Watercolor Financial utilizes to manage assets.
Evaluation can include weighting of asset classes, types of securities used, concentrated positions, tax efficiency
of investments, expense ratios and so forth.
• Capital Needs Analysis (Goal Funding):
A method using time value of money calculations to determine how much a client would need to save, at a given
level of return, every month or year in order to achieve a certain financial goal, such as paying for 4 years of
college for their child.
• Tax Management and Planning:
Forward-looking tax strategy that can help a client minimize their tax expenses and maximize what they have to
invest. This can include planning for Roth Conversions, strategic charitable giving, deferring income into tax
advantaged retirement accounts, and tax-loss harvesting.
• Trust and Estate Planning:
Helping a client understand how assets are distributed upon death and at times, working with their estate
planning attorneys to achieve both their financial and estate planning goals. This also involves review of
beneficiary designations and ensuring clients have the proper and updated documents drafted to ensure they are
always in control of how assets will be distributed.
ADV PART 2A BROCHURE
• Retirement Planning:
Gathering data that relates to a client’s assets, liabilities, expenses, goals and savings, and evaluating such to
determine the most appropriate strategy to achieving the greatest probability of being able to retire in the
lifestyle they desire and maintain such for the rest of their lives.
• Social Security:
Helping a client decide when to file for Social Security is a critical part of the retirement planning process. Married
clients are advised on how to make their selections based on their particular circumstances as a couple and can
involve a complex analysis that depends on longevity, income needs, and whether the client/s intend to work in
their retirement.
• Employee Benefits:
If a client is an employee and has access to benefits, an analysis of available benefits can be done together with
the client, offering advice on what benefits should be selected based upon the particular client’s wishes, goals
and family needs. This can include various types of insurance, Flexible Spending accounts, Employee Stock
Purchase plans, Restricted Stock Awards, Options, and so on.
• Education Planning:
Helping clients plan financially for the expenses involved in education and the function of various tax advantaged
ways of saving for such expenses such as with a 529 plan and annual gifting.
• Budgeting and Cash Flow Planning:
Determining with the client what their net income and monthly/annual expenses are so as to determine where
costs might be reduced to produce additional cash flow that can be allocated towards goals.
• Debt Management:
Where a client has debts, gathering data on the nature and interest rates being paid on all liabilities, then
completing a cash flow analysis to come up with the best strategy for tackling the paying down of debt in the
most efficient way possible.
• Business Planning:
If a client has or wishes to set up a small business, advice can be provided on entity selection, setting up of a
retirement plan, employee benefits, and potentially a cross-purchase/buy-sell agreement.
• Charitable Giving:
When a client wishes to be philanthropic, Watercolor Financial can assist the client in how to leverage their
investments to maximize contributions and provide tax advantages simultaneously. This can include gifting of
required minimum distributions (RMD’s), setting up of Donor Advised Funds or gifting of highly appreciated
shares, to name a few.
• Risk Management (Life and Disability Insurance):
Watercolor Financial does not sell insurance products but can offer advice on what types of insurance a client
may need or be lacking and how much would be adequate to ensure their goals are still met in the event of a
disability or premature death.
• Disability Planning and Income Protection:
Using various planning tools, an analysis of any current income protection a client may have through work (or
owned individually) is completed to determine whether there any “gaps” that might leave the client’s family
unable to meet financial goals and if so, providing advice with finding the appropriate coverage.
RETIREMENT PLAN ADVISORY SERVICES
The Retirement Plan Advisory Services we offer help employer plan sponsors to establish, monitor and review their
company’s retirement plan. As the needs of the plan sponsor dictate, areas of advising could include investment selection
and monitoring plan structure and participant education.
ADV PART 2A BROCHURE
Our firm provides its advisory services as an investment advisor as defined under Section 3(21) and Section 3(38) of the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”). We offer investment management of 401(k)
accounts, profit sharing plans and defined contribution plans on a Plan level by managing the investment line-up making
changes as necessary. Our firm will establish the plan’s needs and objectives through an initial meeting to collect data, review
plan information and assist in developing or updating the plan’s provision. Ongoing services may include recommendations
regarding the selection and review of unaffiliated mutual funds that, in the Firm’s judgment, are suitable for plan assets to
be invested. We periodically review the investment options selected and make recommendations to keep or replace plans
investment options as appropriate.
For employer-sponsored retirement plans, we provide advisory services as an investment advisor as defined under Section
3(38) of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
When serving as an ERISA 3(38) investment manager, the plan sponsor is relieved of all fiduciary responsibility for the
investment decisions made by our firm. We are the discretionary investment manager in accordance with the terms of a
separate ERISA 3(38) Investment Management Agreement between our firm and the plan sponsor. Our investment
management is limited in that it has the discretion solely to replace funds in plan fund lineups and initiate the transfer of
existing balances to the replacements without prior approval from the client.
Additionally, our firm offers Retirement Plan Consulting Services to our Plan Sponsors. Our Firm may assist the Plan Sponsor
by acting as a service provider liaison, providing participant enrollment meetings, and assisting with participant education.
While the primary clients for these services will be pension, profit sharing and 401(k) plans, we offer these services, where
appropriate, to individuals and trusts and organizations. Pension Consulting Services are comprised of four distinct services.
Clients may choose to use any or all these services.
• Selection of Investment Vehicles
We assist plan sponsors in constructing appropriate asset allocation models. We will then review various mutual
funds (both index and managed) to determine which investments are appropriate. The number of investments
to be recommended will be determined by the client.
• Monitoring of Investment Performance
We monitor client investments continually, based on the procedures and timing intervals detailed in the
Investment Policy Statement. Although our firm is not involved in any way in the purchase or sale of these
investments, we supervise the client's portfolio and will make recommendations to the client as market factors
and the client's needs dictate.
• Participant Enrollment
We will assist Plan Sponsor in enrolling Plan participants in the Plan, including conducting an agreed upon number
of enrollment meetings. As part of such meetings, we will provide participants with information about the Plan,
which may include information on the benefits of Plan participation, the benefits of increasing Plan contributions,
the impact of preretirement withdrawals on retirement income, the terms of the Plan, and the operation of the
Plan.
• Plan Education
We will assist participant education, which may include preparation of education materials and/or conducting
investment education seminars and meetings for Plan Participants. Such meetings may be on a group and/or
individual basis. Such meetings shall not include specific investment advice about investment options under the
Plan as being appropriate for a particular participant but may include the use of education investment models.
Plan participants have the ability to exercise control over the assets in their account, and we have no authority
or discretion to direct the investment of assets of any participant’s account under the Retirement Plan Consulting
services offered by our firm.
• Additional Information Concerning Pension & Retirement Plan Consulting
All pension consulting services shall be in compliance with applicable State rules and statutes and/or the
Investment Advisers Act of 1940, rules and regulations thereunder regulating the services provided by this
Agreement. This section applies to an Account that is a pension or other employee benefit plan (a “Plan”)
governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). If the Account is part
of a Plan and we accept appointments to provide advisory services to such Account, Advisor acknowledges that
ADV PART 2A BROCHURE
it is a fiduciary within the meaning of Section 3(21) of ERISA (but only with respect to the provision of services
described in section 1 of this agreement). Client represents that (i) Advisor’s appointment and services are
consistent with the Plan documents, (ii) Client has furnished Advisor true and complete copies of all documents
establishing and governing the Plan and evidencing your authority to retain Advisor. Client further represents
that he will promptly furnish Advisor with any amendments to the Plan, and Client agrees that, if any amendment
affects our rights or obligations, such amendment will be binding on Advisor only with our prior written consent.
If ERISA or other applicable law requires bonding with respect to the assets in the account, Client will obtain and
maintain at his/her/its expense bonding that satisfies this requirement and covers Advisor and any of our
affiliates.
Clients should note that rolling over assets to an account managed by Watercolor Financial may result in fees for advisory
services that they did not previously incur. We will always act in the client’s best interest but disclose this potential conflict
of interest.
PONTERA
Our Firm is engaged with Pontera, an unaffiliated third-party service provider, for Client accounts not directly held with our
recommended Custodian; but where our team has discretion and leverages an Order Management System to implement
asset allocation or rebalancing strategies on behalf of the Client. These are primarily 401(k) accounts, 403(b) accounts, 529
plans, variable annuities, and other assets not held with the recommended Custodian. We regularly review the current
holdings and available investment options in these accounts, monitor the account, rebalance, and implement our Firm’s
strategies, as necessary.
The platform allows us to avoid being considered to have custody of Client funds since we do not have direct access to Client
log-in credentials to affect trades. We are not affiliated with the platform in any way and receive no compensation from them
for using their platform. A link will be provided to the Client, allowing them to connect an account(s) to the platform. Once
the Client account(s) is connected to the platform, the Adviser will review the current account allocations and investment
options. When we are authorized with discretionary management, we will rebalance the account, considering Client
investment goals and risk tolerance, and any change in allocations will consider current economic and market trends. The
goal is to improve account performance over time, minimize losses during complex markets, and manage internal fees that
harm account performance. Client account(s) will be reviewed quarterly, and allocation changes will be made, as necessary.
4C: CLIENT TAILORED RELATIONSHIPS AND RESTRICTIONS
As a fiduciary, Watercolor Financial always acts solely in your best interests. Your portfolio is customized based on your
investment objectives. You may make requests or make suggestions regarding the investments made in your portfolio.
Restrictions on trading which, in our opinion, are not in your best interest cannot be honored and if forced may result in the
termination of our agreement.
You are under no obligation to act upon Watercolor Financial’s or associated person's recommendations.
4D: WRAP FEE PROGRAM
Watercolor Financial does not sponsor nor provide portfolio management services to a wrap fee program.
4E: ASSETS UNDER MANAGEMENT (AUM)
As of 12/31/2025 Watercolor Financial has $234,750,441 in assets managed on a discretionary basis and $0 in assets
managed on a non-discretionary basis.
ADV PART 2A BROCHURE
ITEM 5 – FEES AND COMPENSATION
5A, B, C & D: FEE SCHEDULES, PAYMENTS & OPTIONS
INVESTMENT MANAGEMENT
Account Balance
Annual Fee Rate (%)
Up to $999,999
1.5%
$1,000,000 - $1,999,999
1.15%
$2,000,000 - $3,999,999
0.90%
$4,000,000 - $5,999,999
0.80%
$6,000,000 - $7,999,999
0.70%
$8,000,000 - $9,999,999
0.60%
$10,000,000 and up
Negotiable
Fees are negotiable and determined based on factors including, but not limited to, account size, complexity of services, and
client relationships. All fee arrangements are detailed in the client agreement.
For purposes of determining value, securities and other instruments traded on a market for which actual transaction prices
are publicly reported are valued at the last reported sale price on the principal market in which they are traded. If the
investments are not managed assets, they are not included in Watercolor Financials’ fee calculation.
Compensation for our services will be calculated in accordance with what is set in the client agreement. We may modify the
terms of any agreement by written changes submitted to the client for signature. While we strive to maintain competitive
fees, the same or similar services may be available from other firms at higher or lower fees.
Watercolor Financial requires written authorization from the client to deduct advisory fees from an account held by a
qualified custodian. Watercolor Financial sends the qualified custodian written notice of the amount of the fee to be
deducted from the client’s account. Watercolor Financial fees are paid from your account by the custodian when we submit
an invoice to them.
Watercolor Financial fees are paid quarterly in advance based on the market value as of the last business day of the prior
quarter, with payment due within 10 days from the date of the invoice. Our fee is determined by taking the percentage rate
we charge, divided by four, times the market value of the account. The market value is the sum of the values of all managed
assets in the account, not adjusted by any margin debit.
In cases where there are partial fees at the commencement or termination of our agreement, they will be billed or refunded
on a pro-rated basis contingent on the number of days the account was open. Quarterly fee adjustments for additional assets
received into the account during a quarter or for partial withdrawals will also be provided on the above pro rata basis.
If there is insufficient cash in your account to pay your fees, securities in your portfolio may be sold to pay our fee.
ADV PART 2A BROCHURE
In addition to our fees, there may be custodial fees or mutual fund fees. See 5c: Third Party Fees below.
FINANCIAL PLANNING FEES
For clients who engage Watercolor Financial for investment management services, fees for financial planning and consulting
services are generally complimentary. Watercolor does not offer stand-alone financial planning or consulting services.
RETIREMENT PLAN ADVISORY FEES
Fees for portfolio monitoring, retirement plan ERISA planning and consulting services depend on the types of services that
serve the client. We typically use our standard fee schedule. Fees are negotiable and determined based on factors including,
but not limited to, account size, complexity of services, and client relationships. All fee arrangements are detailed in the
client agreement. Fees billed in advance are based on the value of the assets in the account as of the last business day of the
prior quarter. For Plans where our fee is billed to the custodian, the fee is deducted directly from the participant accounts.
Written authorization permitting us to be paid directly from the custodial account is outlined in the Agreement. Our
maximum investment advisory fee is 1.5%, or we may negotiate a lower advisory fee. The specific advisory fees are set forth
in your Investment Advisory Agreement.
5C: THIRD PARTY FEES
You are responsible for the payment of all third-party fees (i.e. custodian fees, mutual fund fees, transaction fees, etc.). Those
fees are also separate and distinct from the fees we charge. Watercolor Financial does the best we can to minimize all fees
and transaction costs.
All brokerage commissions, stock transfer fees, and other similar charges incurred in connection with transactions for the
account will be paid out of the assets in the account and are in addition to the investment management fees paid to us.
While we take measures to ensure the fees charged are accurate, it is your responsibility to ensure the amount of fee charged
is correct. In addition to invoices and reports sent by us, you will receive statements directly from the custodian or mutual
funds or other investments you hold. We strongly urge you to compare our invoices and reports to custodian statements for
accuracy.
5.D: TERMINATION
The investment advisory contract may be terminated by the client within five (5) business days of signing the contract without
incurring any advisory fees or penalty. Ongoing, Watercolor Financial or our clients can terminate our agreement upon
receipt of written notice to the other party.
When an agreement is terminated, we will refund any pre-paid, unearned fees. Refunds will be processed within 60 days of
termination based on the number of days remaining in the billing cycle, net of any outstanding fees or charges.
You will be responsible for paying all fees including full quarterly custodial administrative fees, account closure fees, mutual
fund fees and all trading costs due to the termination. If there is insufficient cash in the account, the liquidation of some
securities may be used to pay the fees. Prior to termination of an agreement, we can provide a good-faith estimate of these
fees.
5E: OTHER INVESTMENT COMPENSATION
Watercolor Financial does not accept commission for the sale of securities or other investment products, including asset-
based sales charges or service fees from the sale of mutual funds.
ADV PART 2A BROCHURE
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Watercolor Financial does not charge advisory fees on the performance of funds or securities in your account.
ITEM 7 – TYPES OF CLIENTS
Watercolor Financial generally provides asset management and financial planning services to the following types of clients:
•
Individuals
•
Families
•
High-Net-Worth Individuals
•
Trusts
•
Estates
•
Business
MINIMUM ACCOUNT SIZE:
Watercolor Financial has an account minimum of $1,000,000 per household. However, we retain discretion to accept clients
with smaller portfolios.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
8A: ANALYSIS
In determining the recommendations to give to you, we first gather and consider information regarding several factors
including our client’s:
• Current financial situation;
•
Investment goals and objectives;
• Current and long-term needs;
• Tolerance and appetite for risk; and
• Level of investment knowledge.
Watercolor Financial uses multiple sources of information to obtain analysis and strategies. They include sources such as
financial newspapers, financial magazines, research prepared by others, corporate rating services, prospectuses, company
press releases, annual reports and filings with the SEC.
Watercolor Financial’s methods of analysis include Fundamental Analysis, Modern Portfolio Theory and Cyclical Analysis.
ADV PART 2A BROCHURE
ANALYSIS
• Fundamental Analysis
involves the analysis of financial statements, the general financial health of companies, and/or the analysis of
management or competitive advantages.
• Modern Portfolio Theory
A theory of investment that attempts to maximize portfolio expected return for a given amount of portfolio risk,
or equivalently minimize risk for a given level of expected return, each by carefully choosing the proportions of
various assets.
• Cyclical Analysis
Involves the analysis of business cycles to find favorable conditions for buying and/or selling a security.
8B: INVESTMENT STRATEGIES ASSET ALLOCATION
Watercolor Financial recommends a mix of asset classes for your portfolio based on an assessment of your long-term financial
objectives. Watercolor Financial focuses on providing clients with portfolios designed to balance client specific risk and return
requirements. Portfolios are constructed using a strategic asset allocation approach to provide a globally balanced
investment strategy. Portfolios are constructed with diversified mutual funds and exchange traded funds. Individual stocks
and bonds can be used if appropriate for individual client needs.
Our recommended asset allocation is not influenced by current market conditions. This asset allocation is altered only when
your long-term investment objectives have changed. Asset Allocation is based on the principle that different assets perform
differently in different market and economic conditions. It is difficult to predict how any particular asset class will perform in
any given year.
Diversification is a strategy for managing risk. Diversification does not ensure a profit or protect against a loss in a declining
market. Asset Allocation is unlikely to generate the greatest returns since not all of the asset classes will do equally well.
REBALANCING
Asset allocations for your portfolio will change as financial markets rise and fall and the specific assets of different parts of
your portfolio change. This creates the opportunity to selectively rebalance your portfolio in order to bring asset class
percentages back to your policy targets. Asset classes that have risen beyond predetermined limits are sold by an amount
that brings the allocation back in line with policy targets, and those that have fallen in value are purchased in the same way.
This is a method of buying low and selling high that is not based on trying to predict the direction of markets or asset returns.
This rebalancing has the effect of enhancing portfolio returns while maintaining the agreed-upon risk. In order to limit
rebalancing transactions and the costs associated with buying and selling mutual funds through the chosen custodian,
Watercolor Financial has pre-determined ranges in which allocations may vary and at which rebalancing is initiated.
SPECIFIC INVESTMENTS
We generally select ETFs, mutual funds or similar securities. We may at times select individual securities or build individual
stock portfolios for our clients. In these cases, Watercolor Financial examines each securities’ management, financial
condition, and market position and ensures that any purchases of individual securities work towards the client’s portfolio
goals, investment horizons and exposure to risk. Individual stocks present potential risks as prices of individual securities can
move up or down due to general economic conditions, industry specific conditions, government regulations or corporate
management, among other factors.
8C: RISK OF LOSS
All investments include a risk of loss that clients should be prepared to bear. Performance of any investment is not
guaranteed. We use our best efforts and expertise to manage your assets. However, we cannot guarantee any level of
performance or that you will not experience financial loss.
ADV PART 2A BROCHURE
Fundamental Analysis concentrates on factors that determine a company’s value and expected future earnings. This strategy
would normally encourage equity purchases in stocks that are undervalued or priced below their perceived value. The risk
assumed is that the market will fail to reach expectations of perceived value.
Modern Portfolio Theory assumes that investors are risk averse, meaning that given two portfolios that offer the same
expected return, investors will prefer the less risky one. Thus, an investor will take on increased risk only if compensated by
higher expected returns. Conversely, an investor who wants higher expected returns must accept more risk. The exact trade-
off will be the same for all investors, but different investors will evaluate the trade-off differently based on individual risk
aversion characteristics. The implication is that a rational investor will not invest in a portfolio if a second portfolio exists with
a more favorable risk-expected return profile – i.e., if for that level of risk an alternative portfolio exists which has better
expected returns.
Cyclical Analysis assumes that the markets react in cyclical patterns which, once identified, can be leveraged to provide
performance. The risks with this strategy are two- fold: 1) the markets do not always repeat cyclical patterns; and 2) if too
many investors begin to implement this strategy, then it changes the very cycles these investors are trying to exploit.
Clients should be aware that there is a material risk of loss using any investment strategy. The investment types listed below
(leaving aside Treasury Inflation Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other
government agency.
Mutual Funds: The use of mutual funds and ETFs involves risks such as market volatility, tracking errors, and expense ratios.
Clients should review all associated costs and risks prior to investing.
Exchange Traded Funds (ETFs): Like any investment, index funds involve risk. An index fund will be subject to the same general
risks as the securities in the index it tracks. The fund may also be subject to certain other risks, such as:
• Lack of Flexibility. An index fund may have less flexibility than a non-index fund to react to price declines in the
securities in the index.
• Tracking Error. An index fund may not perfectly track its index. For example, a fund may only invest in a sampling
of the securities in the market index, in which case the fund’s performance may be less likely to match the index.
• Underperformance. An index fund may underperform its index because of fees and expenses, trading costs, and
tracking error.
Equity investments generally refers to buying shares of stocks in return for receiving a future payment of dividends and/or
capital gains if the value of the stock increases. The value of equity securities may fluctuate in response to specific situations
for each company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount of the payments can vary. This type
of investment can include corporate and government debt securities, leveraged loans, high yield, and investment grade debt
and structured products, such as mortgage and other asset-backed securities, although individual bonds may be the best-
known type of fixed income security. In general, the fixed income market is volatile and fixed income securities carry interest
rate risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually more pronounced for longer-
term securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and credit and default risks for both
issuers and counterparties. The risk of default on treasury inflation protected/inflation linked bonds is dependent upon the
U.S. Treasury defaulting (extremely unlikely); however, they carry a potential risk of losing share price value, albeit rather
minimal.
A Client’s investment portfolio is affected by general economic and market conditions, such as interest rates, availability of
credit, inflation rates, economic conditions, changes in laws, and national and international political circumstances.
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients should be
prepared to bear the potential risk of loss. Our Firm will assist Clients in determining an appropriate strategy based on their
tolerance for risk.
ADV PART 2A BROCHURE
While we are alert to indications that data may be incorrect, there is always a risk that our analysis may be compromised by
inaccurate or misleading information.
ACTIVE MANAGEMENT RISK
Due to its active management, a portfolio could underperform other portfolios with similar investment objectives or
strategies.
• ALLOCATION RISK
A portfolio may use an asset allocation strategy to pursue its investment objective. There is a risk that a portfolio’s
allocation among asset classes or investments will cause a portfolio to lose value or cause it to underperform
other portfolios with a similar investment objective or strategy or that the investments themselves will not
produce the returns expected.
• CAPITALIZATION RISK
Small-cap and mid-cap companies may be hindered due to limited resources or less diverse products or services.
Their stocks have historically been more volatile than the stocks of larger, more established companies.
• CONCENTRATION RISK
Strategies concentrated in only a few securities, sectors or industries, regions or countries, or asset classes could
expose a portfolio to greater risk. They may cause the portfolio value to fluctuate more widely than a diversified
portfolio. Overexposure to certain sectors or asset classes (e.g., MLPs, REITs, etc.) may be detrimental to an
investor if there is a negative sector move.
• CREDIT RISK
The credit rating of an issuer of a security is based on, among other things, the issuer’s historical financial
condition and the rating agencies’ investment analyses at the time of rating. An actual or perceived deterioration
of the ability of an issuer to meet its obligations would harm the value of the issuer’s securities.
• CYBERSECURITY RISK
Increased Internet use makes a portfolio susceptible to operational and informational security risks. In general,
cyber incidents can result from deliberate attacks or unintentional events. Cyberattacks include but are not
limited to infection by computer viruses or other malicious software code, gaining unauthorized access to
systems, networks, or devices through “hacking” or other means to misappropriate assets or sensitive
information, corrupting data, or causing operational disruption. Cybersecurity failures or breaches of third-party
service providers may cause disruptions at third-party service providers and impact our business operations,
potentially resulting in financial losses; the inability to transact business; violations of applicable privacy and other
laws, regulatory fines, or penalties; reputational damage; unanticipated expenses or other compensation costs;
or additional compliance costs. Our Firm has an established business continuity and disaster recovery plan and
related cybersecurity procedures designed to prevent or reduce the impact of such risks; there are inherent
limitations in such plans and systems due in part to the evolving nature of technology and cyberattack tactics.
•
INDUSTRY OR SECTOR RISK
An account that focuses its investments in specific industries or sectors is more susceptible to developments
affecting those industries and sectors than a more broadly diversified fund. Issuers in a single industry can react
similarly to market, economic, industry, social, political, regulatory, and other conditions. For example, suppose
an account has significant investments in technology companies. In that case, the account may perform poorly
during a downturn in one or more industries or sectors that heavily impact technology companies.
•
INTEREST RATE RISK
When interest rates increase, the value of the account’s investments may decline, and the account’s share value
may decrease. This effect is typically more pronounced for intermediate and longer-term obligations. This effect
is also typically more pronounced for mortgages and other asset-backed securities since the value may fluctuate
more significantly in response to interest rate changes. When interest rates decrease, the account’s current
income may decline.
• LIQUIDITY RISK
Low trading volume, large positions, or legal restrictions are some conditions that could limit or prevent a
portfolio from selling securities or closing positions at desirable prices. Securities that are relatively liquid when
ADV PART 2A BROCHURE
acquired could become illiquid over time. The sale of any such illiquid investment might be possible only at
substantial discounts or might not be possible at all. Further, such investments may take more work to value.
• MANAGEMENT RISK
An account is subject to the risk that judgments about the attractiveness, value, or potential appreciation of the
account’s investments may prove to be incorrect. If the selection of securities or strategies fails to produce the
intended results, the account could underperform other accounts with similar objectives and investment
strategies.
• MARKET RISK
Even a long-term investment approach cannot guarantee a profit. Economic, political, and issuer-specific events
will cause the value of securities to rise or fall. Because the value of investment portfolios will fluctuate, there is
the risk that you will lose money, and your investment may be worth less upon liquidation. Due to a lack of
demand in the marketplace or other factors, an account may only be able to sell some or all the investments
promptly or may only be able to sell assets at desired prices.
• SOCIALLY RESPONSIBLE INVESTING & ESG RISK
Clients utilizing responsible investing strategies and environmental, social responsibility, and corporate
governance (ESG) factors may underperform strategies that do not utilize responsible investing and ESG
considerations. Responsible investing and ESG strategies may operate by excluding certain issuers' investments
or by selecting investments based on compliance with factors such as ESG. This strategy may exclude certain
sectors or industries from a Client’s portfolio, potentially negatively affecting the Client’s investment performance
if the excluded sector or industry outperforms. Responsible investing and ESG are subjective by nature. Our Firm
may rely on analysis and ‘scores’ provided by third parties in determining whether an issuer meets our Firm’s
standards for inclusion or exclusion. A Client’s perception may differ from our Firm or a third party on how to
judge an issuer's adherence to responsible investing principles.
ITEM 9 – DISCIPLINARY INFORMATION
9A: CIVIL OR CRIMINAL ACTIONS
Watercolor Financial and its managers have never been found guilty, convicted or pleaded no contest to a criminal or civil
action in a domestic, foreign or military court.
9B: ADMINISTRATIVE ENFORCEMENT PROCEEDINGS
Watercolor Financial and its managers have never been found by the SEC, any other state or federal agency or any foreign
regulatory agency to have caused loss of the ability of an investment-related business to do business or been sanctioned,
barred or limited in investment-related activities.
9C: SELF-REGULATORY ORGANIZATION ENFORCEMENT PROCEEDINGS
Watercolor Financial and its managers have never been found by a self-regulatory agency to have caused loss of the ability
of an investment-related business to do business. Additionally, Watercolor Financial and its managers have never been found
in violation of self-regulatory agencies rules such that they were barred, suspended, limited in advisory functions or fined.
ITEM 10 –OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
10A: BROKER DEALERS AND REGISTERED REPRESENTATIVES
Watercolor Financial is not registered as a broker-dealer and our employees are not registered representatives of any broker-
dealer.
ADV PART 2A BROCHURE
10B: REGISTRATION AS A FUTURES COMMISSION MERCHANT, COMMODITY POOL OPERATOR, OR A
COMMODITY TRADING ADVISOR
Neither Watercolor Financial nor our employees hold any of the above registrations.
10C: REGISTRATION RELATIONSHIPS MATERIAL TO THIS ADVISORY BUSINESS AND POSSIBLE CONFLICTS OF
INTERESTS
The principal business of Watercolor Financial is that of a registered investment advisor and provider of financial planning
services.
We and our Financial Professionals have a conflict of interest in recommending that you roll over assets from a retirement
plan or IRA where we do not provide services or receive compensation, to an IRA with us, for which we will receive
compensation.
Watercolor Financial mitigates conflicts of interest through adherence to our fiduciary duties, detailed disclosures, and
compliance oversight procedures.
10D: SELECTION OF OTHER ADVISORS AND HOW THIS ADVISOR IS COMPENSATED FOR THOSE SELECTIONS
Watercolor Financial is not paid for the selection of other advisors, asset managers or portfolio managers.
Watercolor Financial may enter directly into sub-advisory relationships with independent registered investment advisory
firms (“sub-advisors”) on behalf of its clients as part of our discretionary services. We do not receive any additional
compensation for selecting a sub-advisor. Prior to entering into a relationship, Watercolor Financial performs a due diligence
review of the sub- advisor. This review includes, but is not limited to, the review of regulatory filings, investment offerings,
and the performance of the strategies considered.
When a strategy offered through a subadvisor is appropriate for a client of Watercolor Financial, the client will be given the
subadvisor’s Form ADV Part 2A, Privacy Notice, and any other information that may be relevant or informative to the client.
ITEM 11 –CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
11A: CODE OF ETHICS DESCRIPTION
We have adopted a Code of Ethics to which all investment advisor representatives and employees are bound to adhere. The
key component of our Code of Ethics states that Watercolor Financial and its investment advisor representatives and
employees shall always:
• Act with integrity, competence, dignity, and ethics when dealing with the public, clients, prospects, employers,
and employees.
• Exercise its authority and responsibility for the benefit and interest of its clients first and to refrain from having
outside interests that conflict with the interests of its clients. Watercolor Financial must avoid any circumstances
that might adversely affect or appear to affect its duty of complete loyalty to its clients.
• Refrain from disclosing any nonpublic personal information about a client to any nonaffiliated third party unless
the client expressly gives permission to Watercolor Financial to do so. All client information will otherwise be
treated as confidential.
• Maintain the physical security of nonpublic information, including information stored on computers.
ADV PART 2A BROCHURE
This Code of Ethics is in place to guide the personal conduct of our team and embodies our fiduciary duties and
responsibilities to you and sets forth our practice of supervising the personal securities transactions of employees with prior
or concurrent access to client trade information. A copy of the Watercolor Financial Code of Ethics is available, free of charge,
upon request.
11B, C & D: PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
Watercolor Financial, or its employees, may buy and sell some of the same securities for our own accounts that we buy and
sell for our clients. We will always buy or sell from our clients’ accounts before we buy or sell from our accounts. In some
cases, Watercolor Financial, or its employees, may buy or sell securities for our own accounts and not for clients’ accounts,
as it may not meet the objectives or plans for the client. There are possible conflicts of interest, which our Code of Ethics
addresses. We will always evaluate our activity from the view of our clients to ensure that any and all required disclosures
are made. For example, we will disclose anything that would cause you to be unfairly influenced to make any decision
regarding actions or inactions in your account.
Watercolor Financial does not buy or sell between Watercolor Financial, our employees or our clients’ accounts.
While Watercolor Financial receives services from custodians, we ensure these benefits do not affect our decision-making
and adhere to best execution practices. Watercolor Financial has in place internal controls and processes to allow
contemporaneous trading (submitting Watercolor Financial or employee orders at the same time as client order) in block or
aggregate trades. In other cases, except in the case of unaffiliated mutual funds, we will always trade individual securities in
a client account before we trade Watercolor Financial or employee accounts.
Watercolor Financial does not recommend securities to advisory clients nor buy or sell securities for advisory client accounts
in which Watercolor Financial or a related person has a material financial interest.
ITEM 12 – BROKERAGE PRACTICES
12A: SELECTING BROKERAGE FIRMS
THE CUSTODIAN AND BROKERS WE USE
Watercolor Financial does not maintain custody of your assets that we manage. Your assets must be maintained in an account
at a “qualified custodian,” generally a broker-dealer or bank. We recommend that our clients use Fidelity Investments
(Fidelity) as the qualified custodian. Watercolor Financial is independently owned and operated and not affiliated with
Fidelity.
Custodians will hold your assets in a brokerage account and buy and sell securities when instructed to do so. While we
recommend that you use Fidelity as custodian/broker, you will decide whether to do so and open your account by entering
into an account agreement directly with them. If you do not wish to place your assets with Fidelity, then we cannot manage
your account. Even though your account is maintained at Fidelity, we can still use other brokers to execute trades for your
account, as described under Your Custody and Brokerage Costs below. Watercolor Financial does not receive any client
referrals from Fidelity.
HOW WE SELECT BROKERS/CUSTODIANS
We seek to select a custodian/broker who will hold your assets and execute transactions on terms that are overall most
advantageous when compared to other available providers and their services. We consider a wide range of factors, including,
among others, these:
• combination of transaction execution services along with asset custody services (generally without a separate fee
for custody)
• capability to execute, clear and settle trades (buy and sell securities for your account)
ADV PART 2A BROCHURE
• capabilities to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payment, etc.)
• breadth of investment products made available (stocks, bonds, mutual funds, exchange traded funds (ETFs), etc.)
• availability of investment research and tools that assist us in making investment decisions
• quality of services
• competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.).
•
reputation, financial strength and stability of the provider
•
their prior service to us and our other clients
• availability of other products and services that benefit us, as discussed below (see “Products and Services
Available to Us from Custodians we use”)
To avoid creating a possible conflict of interest in recommending broker-dealers, we have established the following
restrictions in order to ensure our fiduciary responsibilities:
• Watercolor Financial adheres to our Code of Ethics as outlined in Item 11 above.
•
If Watercolor Financial receives separate compensation for transactions, we will fully disclose them.
• Watercolor Financial emphasizes the unrestricted right of you to select and choose your own broker or dealer.
• Watercolor Financial will always act in accordance with all applicable federal and state regulations governing
registered investment advisory practices.
YOUR CUSTODY AND BROKERAGE COSTS
For our clients’ accounts it maintains, custodians generally do not charge you separately for custody services but is
compensated by charging you commissions or other fees on trades that it executes or that settle into your account. For some
accounts, custodians may charge you a percentage of the dollar amount of assets in the account in lieu of commissions.
Custodian rates may be determined by committing a certain value of assets at the custodian. This commitment benefits you
because the overall rates you pay are lower than they would be if we had not made the commitment. You may also be
charged a flat dollar amount as a “prime Broker” or “trade away” fee for each trade that we have executed by a different
broker-dealer but where the securities bought or the funds from the securities sold are deposited (settled) into your account.
These fees are in addition to the commissions or other compensation you pay the executing broker-dealer. Because of this,
in order to minimize your trading costs, we have Fidelity execute most trades for your account.
PRODUCTS AND SERVICES AVAILABLE TO US
Custodians may provide Watercolor Financial and our clients with access to brokerage – trading, custody, reporting and
related services – many of which are not typically available to retail customers. These services help us manage or administer
our clients’ accounts while others help us manage and grow our business.
SERVICES THAT BENEFIT YOU
You gain access to a broad range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through custodians include some to which we might not otherwise have access or that
would require a significantly higher minimum initial investment by our clients.
SERVICES THAT MAY NOT DIRECTLY BENEFIT YOU
Other products and services that benefit us but may not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts. They include investment research, both from the custodian
and that of third parties. We may use this research to service all or some substantial number of our clients’ accounts,
including accounts not maintained at the custodian from which we received the benefit. In addition to investment research,
custodians also make available software and other technology that:
ADV PART 2A BROCHURE
• provide access to client account data (such as duplicate trade confirmations and account statements);
•
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• provide pricing and other market data;
•
facilitate payment of our fees from our clients’ accounts; and
• assist with back-office functions, recordkeeping and client reporting.
SERVICES THAT GENERALLY BENEFIT ONLY US
Some services are intended to help us manage and further develop our business enterprise. These services include:
• educational conferences and events
•
technology, compliance, legal, and business consulting
• publications and conferences on practice management and business succession, and
• access to employee benefits providers, human capital consultants and insurance providers.
Fidelity may provide some of these services itself. In other cases, they will arrange for third-party vendors to provide the
services to us. They may also discount or waive their fees for some of these services or pay all or a part of a third party’s fees.
They may also provide us with other benefits such as occasional business entertainment of our personnel.
We endeavor at all times to put the interests of our clients first. You should be aware, however, that the receipt of the types
of benefits discussed above can create a potential conflict of interest by influencing our choice of a custodian.
12.B: SALES AGGREGATION
Rebalancing is done on a client-by-client basis. Watercolor Financial does not aggregate.
ITEM 13 – REVIEW OF ACCOUNTS
13A: PERIODIC REVIEWS
Accounts are managed and reviewed by Hal Bleckley Dobbs, Jr., Cathryn Grange, and Megan K. Poore. The frequency of
reviews is determined based on your investment objectives, on an ongoing basis but no less than annually. Accounts are
reviewed to determine if the positions, transactions and strategies are consistent with the Client’s stated investment
objective(s) and whether any rebalancing or adjustments may be necessary.
13B: REVIEW TRIGGERS
More frequent reviews are triggered by a change in your investment objectives; tax considerations; large deposits or
withdrawals; large sales or purchases; loss of confidence in corporate management; or changes in economic climate.
13C: REGULAR REPORTS
All investment advisory clients receive reports as needed, but no less than annually, on representative investments
recommended specifically by Watercolor Financial. Reports are generated through Orion based on custodian data.
Performance reports may contain such items as: Performance Review, Summary by Account, Asset Allocation, Security
Performance, Realized Gains/Losses, Holdings, and Transactions that occurred during the period. Custodian data is provided
to Orion directly and reports are generated only using the custodian data.
Investment advisory clients also receive standard account statements from the custodian of their accounts on at least a
quarterly basis.
ADV PART 2A BROCHURE
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
14A: ECONOMIC BENEFITS PROVIDED BY THIRD PARTIES FOR ADVICE RENDERED TO CLIENTS
We receive an economic benefit from Fidelity in the form of the support products and services it makes available to us and
other independent investment advisors that have their clients maintain accounts at these custodians. These products and
services, how they benefit us, and the related conflicts of interest are described above (see Item 12 – Brokerage Practices).
The availability to us of these products and services is not based on us giving particular investment advice, such as buying
particular securities for our clients.
Watercolor Financial does not receive economic benefits from third parties for the advice we render to our clients. As
disclosed in Item 12 above, broker-dealers may provide services, tools or other non-financial benefits to us as a benefit for
using the broker-dealer’s services. However, we endeavor at all times to put the interests of our clients first. You should be
aware, however, that the receipt of benefits can create a potential conflict of interest by influencing our choice of a broker-
dealer.
14B: COMPENSATION TO NON-ADVISORY PERSONNEL FOR CLIENT REFERRALS
Watercolor Financial does not directly or indirectly compensate for client referrals. If this policy changes, we will disclose all
relevant details to clients and update this brochure.
ITEM 15 – CUSTODY
Watercolor Financial clients’ accounts are held by a qualified custodian, as designated by the client in writing. Watercolor
Financial may have custody of Client assets (i) where we have authority to withdraw advisory fees upon our instruction to
the custodian and (ii) where we request Client funds to be disbursed pursuant to a standing letter of authorization. With the
exception aforementioned custody, and other than to withdraw advisory fees or to disburse funds or securities pursuant to
a standing letter of authorization (“SLOA”), Watercolor Financial shall have no liability to the client for any loss or other harm
to any property in the account, including any harm to any property in the account resulting from the insolvency of the
custodian or any acts of the agents or associated persons of the custodian and whether or not the full amount of such loss
is covered by the Securities Investor Protection Corporation (“SIPC”) or any other insurance which may be carried by the
custodian. The client understands that SIPC provides only limited protection for the loss of property held by a broker-dealer.
In compliance with SEC guidelines, accounts with standing letters of authorization undergo periodic audits to ensure proper
handling of client assets.
As a fiduciary, Watercolor Financial will always act in the client’s best interests and in doing so, the above does not limit or
modify that duty to our clients. Custodial statements will include fees charged by Watercolor Financial.
ITEM 16 – INVESTMENT DISCRETION
Watercolor Financial asks our clients to give us discretionary authority to execute transactions without our client’s prior
approval. These transactions may include the purchase and selling of securities, arranging for payments or generally acting
ADV PART 2A BROCHURE
on behalf of our clients in most matters necessary to the handling of the account. This includes the buying or selling of
securities, the rebalancing and selection of portfolios, the selection of portfolio managers or subadvisors or the disbursement
of funds to the client as requested or arranged. Discretionary authority is granted once an election is made on the Investment
Advisory Agreement, and the agreement is signed by the client. We do not accept clients who do not wish to grant discretion
authority.
You may make requests or make suggestions regarding the investments made in your portfolio. Restrictions on trading which,
in our opinion, are not in your best interest cannot be honored and if forced may result in the termination of our agreement.
ITEM 17 –VOTING CLIENT SECURITIES
The clients of Watercolor Financial retain the authority to proxy vote. You should ensure that proxy ballots are mailed directly
to you by selecting this option on your custodial application forms. Clients may delegate proxy voting authority by completing
the required custodial forms. Watercolor Financial does not accept authority to vote proxies but may provide general
guidance upon request. This policy is set forth in Watercolor Financial’s standard advisory agreements. Proxy material will
be sent from the transfer agent and in rare cases could come from Fidelity.
Should Watercolor Financial inadvertently receive proxy information for a security held in clients' accounts, it would
immediately forward such information on to clients but will not take any further action with respect to the voting of such
proxy. Upon termination of the advisory relationship, Watercolor Financial will make a good faith and reasonable attempt to
forward proxy information inadvertently received on behalf of clients to the forwarding address provided by clients. Clients
may contact Watercolor Financial for advice or information about a particular proxy vote; however, Watercolor Financial shall
not be deemed to have proxy voting authority solely as a result of providing such advice to clients.
ITEM 18 –FINANCIAL INFORMATION
18A: BALANCE SHEET
Watercolor Financial does not solicit prepayment of more than $1,200 in fees per client six (6) months or more in advance.
18B: FINANCIAL CONDITIONS
Watercolor Financial has no financial issues that could impair our ability to carry out our fiduciary duty to our clients.
18C: BANKRUPTCY PETITION
Watercolor Financial has never been the subject of a bankruptcy petition.
ADV PART 2A BROCHURE
OTHER DISCLOSURES
CYBERSECURITY MEASURES AND DATA PROTECTION
Watercolor Financial employs advanced security measures to protect client data, including encryption, secure access
protocols, and employee training. Despite these measures, clients should be aware of risks, such as potential data breaches.
In the event of a cybersecurity incident, Watercolor Financial will notify affected clients promptly and take steps to mitigate
harm.
ADV PART 2A BROCHURE