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Wealth Enhancement Advisory Services, LLC
505 North Highway 169, Suite 900
Plymouth, MN 55441
763-417-1700
www.wealthenhancement.com
ADV Part 2A Disclosure Brochure
March 2025
Item 1—Cover Page
the contents of
this brochure, please contact us at
This brochure provides information about the qualifications and business practices of Wealth Enhancement Advisory Services. If you have
any questions about
(800) 492-1222 or email us at
compliance@wealthenhancement.com. The information in this brochure has not been approved or verified by the U.S. Securities and
Exchange Commission (SEC) or by any state securities authority.
Additional information about Wealth Enhancement Advisory Services is also available on the Internet at www.adviserinfo.sec.gov. You
can view Wealth Enhancement Advisory Services’ information on this website by searching for Wealth Enhancement Advisory Services.
You may also search for information by using the firm’s IARD/CRD number 116407.
Registration as an investment adviser does not imply a certain level of skill or training.
Item 2—Material Changes
The following is a summary of material changes made to the brochure since its last annual amendment dated March 2024.
•
Item 4 of the brochure, “Advisory Business” was updated to reflect that name of the WEAS Access Program was changed
to the WEAS Institutional Program.
•
Item 4 of the brochure, “Advisory Business” was updated to reflect that the name of the WEAS Select Program was
changed to the WEAS No Transaction Fee (NTF) Program.
•
Item 4 of the brochure, “Advisory Business” was updated to reflect the addition of The Total ETF Portfolio Solutions (TEPS)
program.
•
Item 14 of the brochure, “Client Referrals and Other Compensation” was updated to reflect that WEAS may offer bonus
compensation to employees for referring new clients.
•
Item 14 of the brochure, “Client Referrals and Other Compensation” was updated to reflect the addition of the Goldman
Sachs Select Referrals Program, Goldman Sachs Lending Referrals Program, and Goldman Sachs Model Portfolios
Program.
•
Item 14 of the brochure, “Client Referrals and Other Compensation” was updated to reflect the addition of 55 Institutional
Partners, LLC (“55IP”), a subsidiary of JPMorgan Chase & Co. (“JPM”).
•
Item 14 of the brochure, “Client Referrals and Other Compensation” was updated to reflect the addition of The Ayco
Company, L.P. (“Ayco”), a subsidiary of Goldman Sachs & Co. LLC.
•
Item 14 of the brochure, “Client Referrals and Other Compensation” was updated to reflect the addition of Flourish Cash
Management Referrals.
•
The Part 2B Brochure Supplement was updated to reflect the addition of Ayako Yoshioka, Portfolio Consulting Director,
Chris DeCarolis, Sr. Portfolio Manager, Herbert Cayzer, Director of Investment Management Research
Please refer to the item numbers listed above for complete details about these changes in the brochure.
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Item 3—Table of Contents
Item 1—Cover Page ................................................................................................................................................................ 1
Item 2—Material Changes ...................................................................................................................................................... 2
Item 3—Table of Contents ....................................................................................................................................................... 3
Item 4—Advisory Business ..................................................................................................................................................... 4
Item 5—Fees and Compensation ........................................................................................................................................... 9
Item 6—Performance-Based Fees and Side-by-Side Management..................................................................................... 13
Item 7—Types of Clients ....................................................................................................................................................... 13
Item 8—Methods Of Analysis, Investment Strategies and Risk of Loss ............................................................................... 14
Item 9—Disciplinary Information ........................................................................................................................................... 17
Item 10—Other Financial Industry Activities and Affiliations .................................................................................................. 17
Item 11—Code Of Ethics, Participation in Client Transactions and Personal Trading ........................................................... 19
Item 12—Brokerage Practices .............................................................................................................................................. 21
Item 13—Review of Accounts ............................................................................................................................................... 26
Item 14—Client Referrals and Other Compensation ............................................................................................................ 27
Item 15—Custody ................................................................................................................................................................. 30
Item 16—Investment Discretion ............................................................................................................................................ 31
Item 17—Voting Client Securities.......................................................................................................................................... 31
Item 18—Financial Information ............................................................................................................................................. 32
Privacy of Client Financial Information .................................................................................................................................. 33
ADV Part 2B Brochure Supplement ...................................................................................................................................... 34
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Item 4—Advisory Business
Wealth Enhancement Advisory Services, LLC (also referred to as “WEAS,” the “firm,” “we” or “our” throughout this document), is an
investment adviser registered with the U.S. Securities and Exchange Commission and has been operating as an investment adviser since
December 21, 2001.
WEAS is a Minnesota limited liability company and wholly owned subsidiary of Wealth Enhancement Group, LLC (“Wealth Enhancement”).
As of October 2021, private investment vehicles affiliated with TA Associates Management, L.P. (“TA Associates”) and Onex Partners
each indirectly hold a controlling interest in Wealth Enhancement. Further information about TA Associates and Onex Partners Manager
LP (each of which is also a registered investment adviser) is set forth in their respective Forms ADV filed with the U.S. Securities and
Exchange Commission, available at www.adviserinfo.sec.gov.
We offer personalized investment advisory services including financial planning and consulting, asset management, referrals to separate
managed account investment managers, and seminars.
General Description of Primary Advisory Services
WEAS Program Fee Schedule The following are brief descriptions of our primary services. A detailed description of our services
is provided in Item 5 so that clients and prospective clients can review the services and description of fees in a side-by-side
manner.
Financial Planning
WEAS offers advisory services in the form of financial planning services. Financial planning services do not involve the active
management of client accounts, but instead focuses on a client’s overall financial situation. Financial planning can be described
as helping individuals determine and set their long-term financial goals, through investments, tax planning, asset allocation, risk
management (i.e., insurance), retirement planning, and other areas. The role of a financial planner and/or the WEAS financial
advisor is to find ways to help the client understand their overall financial situation and help the client set and work toward their
financial objectives.
Asset Management
Asset Management Service Program begins with a WEAS financial advisor evaluating and assessing the client’s investment
positions and recommend investments based on the client’s investment objectives, risk tolerance and financial circumstances
(client investment profile).A WEAS financial advisor will establish an investment account composed of publicly traded and
privately listed securities and investments that meet the client’s financial need. WEAS generally manages client investments on
a discretionary basis although the firm may provide non-discretionary investment management on a case-by-case basis.
In addition, the WEAS financial advisor will periodically, but no less than annually, attempt to connect with the client, either in
person or via conference call, to discuss account performance and any updates to the client’s objectives or financial
circumstances.
Use of Separate Managed Account Investment Managers
WEAS offers advisory services by referring clients to outside, or unaffiliated, investment managers that are registered or exempt
from registration as investment advisers. Separately managed account investment managers are responsible for continually
monitoring client accounts and making trades in client accounts when necessary. NorthCrest Asset Management, LLC, an affiliate
of WEAS, provides investment advisory services to WEAS through the creation and management of investment strategies.
Detailed information about NorthCrest Asset Management, LLC can be found in Item 10.
Investment Management Services
WEAS provides investment management services that focus on long-term and short-term strategies which include quantitative,
momentum, and fundamental analysis. Portfolios and the allocation of assets within are constructed using various types of
securities such as mutual funds, exchange-traded funds, equity and fixed income, options, and other general securities. WEAS
also provides investment advice on both publicly traded as well as privately listed securities and investments.
Portfolio Rebalancing
The WEAS Investment Management Department manages and periodically rebalances the portfolios. Clients may change the
portfolio type if their financial or life circumstances change. WEAS requests that clients provide such notification to their WEAS
financial advisor following any such changes. WEAS retains the discretionary authority to buy, hold, and sell investments in the
client’s portfolio, which may include modifying portfolio allocations, and rebalancing client accounts back to their original client-
authorized allocation. Rebalancing may also occur when a WEAS financial advisor and/or the client gives instructions to WEAS
Investment Management Department to change the client’s target allocations or when a client makes additions to or withdrawals
from their account(s)Arrangement with LPL Financial and Recommendation of LPL Financial Programs.
WEAS financial advisors may also be Registered Representatives of LPL Financial, LLC, which is both a broker-dealer and
investment adviser registered with the U.S. Securities and Exchange Commission. We refer to these advisors as ‘hybrid’
advisors.
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WEAS has an agreement with LPL Financial that enables WEAS hybrid financial advisors to offer LPL Financial advisory platform
to WEAS clients. All accounts and advisory services described in this brochure are through WEAS.
Advisory Services Tailored to Individual Needs of Clients
WEAS provides services based on the individual needs of the individual client. Therefore, you are given the ability to impose
restrictions on your accounts, including specific investment selections and sectors.
Wrap-Fee Program Versus Portfolio Management Program
WEAS provides asset management services through a wrap-fee program in addition to the traditional management programs it
offers. Under a wrap-fee program, advisory services and transaction services are provided for one fee. This is different from
traditional management programs whereby advisory services from WEAS are provided for a fee, but transaction services are
billed separately on a per-transaction basis. From a management perspective, there is not a fundamental difference in the way
WEAS would manage wrap-fee accounts versus traditional management accounts. The only significant difference is the way in
which clients pay for transaction and advisory services.
Management of Held-Away Assets
WEAS uses a third-party platform, Pontera, to facilitate management of held away assets, such as 401(k) plan participant
accounts, with discretion. Pontera provides WEAS financial advisors with their own log-in credentials, pursuant to request and
authorization by WEAS client(s), of which WEAS client’s, through their own log-in credentials, will connect their held-away
account(s) to the Pontera platform. WEAS financial advisors are provided view and trading access, to provide advice and manage
the assets. WEAS financial advisors do not have the authority to withdraw assets or make changes to WEAS’ client’s profile,
like address changes.
Sub-Advisory Agreements
Wealth Enhancement Advisory Services has sub-advisory agreements with independent registered investment advisors,
Separately Managed Account Investment Manager (SMAs), to provide discretionary Investment Manager or Model Provider
investment management services These investment strategies are tailored to meet individual client objectives, risk tolerance,
and financial goals.
SMA services may include:
•
Portfolio Construction: Custom investment portfolios based on each client’s risk tolerance, investment
goals, and preferences.
• Asset Allocation: Strategies may include equities, fixed income, alternative investments, and cash
equivalents.
• Ongoing Monitoring and Rebalancing: Continuous monitoring of portfolios and rebalance as needed
to maintain alignment with client objectives.
Wealth Enhancement Advisory Services, LLC (WEAS) Programs
WEAS No Transaction Fee (NTF) Program
The WEAS NTF Program provides investors an actively managed account using a broad array of investments types including
mutual fund and exchange-traded funds (ETFs). The account is a transaction fee-based account for individual stock or bond
securities, mutual funds and ETFs held at the custodian. WEAS primarily utilizes mutual funds that are part of the custodian’s
No-Transaction Fee (NTF) platform. This platform allows WEAS to buy mutual funds without transaction fees being charged to
the account. The client may still pay fees associated with mutual fund family fees that are described in their prospectus and the
custodian’s fee disclosure. WEAS NTF accounts are managed on a discretionary basis by the WEAS Investment Management
Department, which develops the portfolio allocation, selects the underlying investments, implements the respective model
strategy, and rebalances when deemed necessary.
The WEAS Investment Management Department decisions are overseen by the firm’s Investment Committee. The Investment
Committee’s decisions will be driven by the WEAS Investment Management Department’s market research and due diligence.
The WEAS Investment Management Department continually monitors the investments in all WEAS Model Portfolios. WEAS
uses a combination of qualitative and quantitative factors in the management of the Select Model Portfolios. WEAS will allocate
to asset classes and managers based on its evaluation of macroeconomic trends, market dynamics, and manager due diligence.
The NTF strategies available in the program have defined allocations to equities, bonds, and alternatives. The appropriate
strategy is selected by you and your WEAS financial advisor based on, but not limited to, your investment goals, risk tolerance
and tax status.
WEAS Managed ETF Program (MEP)
The Managed ETF Program (MEP) provides discretionary investment advisory services to clients wanting to own exchange-traded
funds (ETFs). You will work with your WEAS financial advisor to select portfolio strategies consisting of exchange-traded funds
that meet your financial needs or goals.
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MEP accounts are managed on a discretionary basis by the WEAS Investment Management Department, which develops the
portfolio allocation, selects the underlying funds, implements the respective model strategy, and rebalances when necessary.
Clients should know that ETFs have unique distinguishing characteristics and cost structures. There are passive indexes, active
strategies, and equity and bond ETFs. The underlying management fees for International ETFs generally have higher expenses
than domestic ETFs. Passive equity index ETFs have traditionally had expenses in the range of 0.03% to 0.35% versus 0.40% to
1.20% for actively managed ETFs.
MEP is most appropriate for those clients that are willing to achieve market-like returns, less management fees and operating
expenses, with little potential for the individual ETFs outperforming their respective indices they track.
Please refer to the WEAS Advisory Fee Schedule contained in the Investment Management Services section to read about the
WEAS advisory fees charged through MEP. WEAS implements the same fee range and billing structure for MEP as in the Select
Program. In addition, clients are assessed a transaction fee by the custodian to cover the costs associated with the execution of
trades in MEP. All transaction fees are paid to the custodian and are collected directly from the client’s account. The WEAS
advisory fees are for investment management advisory services and may be more expensive for the client than if the assets were
held in a traditional brokerage account where a client is charged a commission for each transaction yet does not receive ongoing
advice. A brokerage account should be considered if the client has a buy and hold strategy or does not want ongoing investment
management advice.
All accounts through MEP must be opened at Charles Schwab, Fidelity, or Raymond James & Associates member New York
Stock Exchange/SIPC, LPL Financial, and Pershing. Please refer to Item 12 of this brochure for information about our
arrangements with Charles Schwab, Fidelity, and Raymond James & Associates, LPL Financial, and Pershing.
The MEP account may cost the client more or less than purchasing the program services separately because of type and size
of account, historical and/or expected size or number of trades, number, and range of supplementary advisory and client related
services.
WEAS may aggregate transactions for a client with other clients to improve the quality of the execution. When transactions are
aggregated the actual prices will be averaged. The purchase or sell of a client’s share of the securities is at the average price.
For client orders that are only partially filled, WEAS works with the custodian firm to determine an appropriate breakdown.
Securities transactions for MEP accounts are affected without commissions being paid to WEAS. While the custodian makes
every effort to obtain the best execution possible, there is no assurance that it will be obtained.
WEAS Institutional Program
The WEAS Institutional Program provides the investor with an actively managed account using a broad array of investment
types consisting of, but not limited to, mutual funds, exchange-traded funds (ETFs), exchange-listed securities, interval funds,
securities traded over the counter, municipal securities, and separately managed accounts (SMAs). The WEAS Institutional
Program accounts may be charged an Asset-Based Fee (ABF), which is a percentage charge on the dollar amount of assets in
the account in lieu of individual transaction fees on trades executed in the account. The asset-based fee is in addition to the
advisory fee charged by the WEAS financial advisor. The asset-based fees applicable to your account are negotiated based on
the total amount of assets collectively maintained with the custodian of the assets. The asset-based fee is calculated and paid
to the custodian directly each month and is used to cover the transaction expenses to implement and trade the individual
investment positions in the account. Clients can choose to pay individual transaction fees in lieu of the asset-based fee. Based
on historic and anticipated level of trading volumes, clients with larger account values would most likely have lower overall
transaction costs by choosing to pay the individual transaction fees from their account instead of an asset-based fee. You can
discuss your specific situation and preference with your WEAS financial advisor.
WEAS Total ETF Portfolio Solutions Program TEPS
The Total ETF Portfolio Solutions (TEPS) program provides discretionary investment advisory services to clients wanting to own
exchange-traded funds (ETFs). These portfolios are built holistically, including both equity and fixed income allocations to meet
client risk tolerances ranging form 100% equity investments to 100% fixed income allocations in 20% increments.
TEPS accounts are managed on a discretionary basis by the WEAS Investment Management Department, which develops the
portfolio allocation, selects the underlying funds, implements the respective model strategy, and rebalances when necessary.
The portfolios are designed to be thoughtfully diversified and are strategically allocated for long-term investing. The portfolios
aim to be both cost efficient and risk conscious through product selection and focus on risk-adjusted returns across global equity
and fixed income markets.
Clients should know that ETFs have unique distinguishing characteristics and cost structures. There are passive indexes, active
strategies, and equity and bond ETFs. The underlying management fees for International ETFs generally have higher expenses
than domestic ETFs. Passive equity index ETFs have traditionally had expenses in the range of 0.03% to 0.35% versus 0.40%
to 1.20% for actively managed ETFs. You can discuss your specific situation and preference with your WEAS financial advisor.
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Asset Location
Certain accounts are eligible for an asset location service. Under an asset location service, all of the client’s accounts will be
managed together under a single investment objective, reflected in the client’s investment policy statement. The objective of asset
location is to maximize the tax benefits of different account types, such as Individual Retirement Accounts (IRAs). Underlying
investments are selected to make an allocation consistent with the client’s investment objective. The investments will be placed
in the accounts, depending upon the tax characteristics of each investment and the tax benefits of each account type. If the
client is participating in the service, it is important to consider the total allocation and performance of all accounts in the program.
WEAS Managed Variable Annuities (MVA)
WEAS Investment Management Services may include the management of Variable Annuity (VA). WEAS has approved various
VA carrier products for this service. WEAS manages various model portfolios for each VA carrier product. Model portfolio
objectives may range from aggressive to conservative. Once the client has completed a Services Agreement, the various model
portfolios are actively managed for the client on a discretionary basis. Sub-account asset allocations are limited by the VA carrier
product fund options. Asset allocations may also be restricted by the VA carrier. WEAS hybrid financial advisors may receive
commissions and/or 12b-1 fees related to the VA contracts.
Fee-Based Insurance
WEAS has partnered with DPL Financial Partners, LLC (“DPL”), a third-party provider of insurance consultancy services to SEC-
registered investment advisers to help clients who have a need for insurance products, based on their financial situation. WEAS
pays a fixed annual fee to DPL for membership to DPL’s insurance platform.
Through DPL’s licensed insurance agents, who are also registered representatives of The Leaders Group, Inc., and Johnstone
Brokerage Services unaffiliated SEC-registered broker-dealers and FINRA members, DPL offers WEAS a variety of services
related to fee-based insurance products. DPL’s services include, among other things:(i) providing WEAS with analyses of its
current methodology for evaluating client insurance needs; (ii) educating and acting as a resource to WEAS regarding insurance
products generally, and specific insurance products owned by WEAS clients or that clients are considering purchasing; and (iii)
providing WEAS access to and product marketing support regarding fee-based products that insurers have agreed to offer to
WEAS’ clients through DPL’s platform.
For providing services to WEAS and other advisers, DPL is compensated by the insurance carriers for their service as a distributor,
on behalf of the insurance carriers. The cash value of any insurance product placed with a client under this arrangement shall
be included in WEAS’ assets under management for the purposes of calculating WEAS’ management fees. As such, WEAS’
recommendation that a client utilize DPL for insurance services presents a conflict of interest if WEAS will earn a new (or increase
its current) advisory fee, as WEAS’ recommendation to use DPL could be made on the basis of compensation to be received,
rather than on a client’s need.
SWM / SWM II Program
WEAS may provide advisory services through the SWM and SWM II programs through LPL Financial (LPL), a registered
investment adviser and broker-dealer. The SWM and SWM II programs allow WEAS to customize and manage portfolios and to
address the client’s unique financial needs. These programs allow WEAS to choose investment products from over 8,000 funds
from more than 470 fund families; individual stocks/bonds; options; unit investment (UITs); alternative investments; fee-based
variable annuities with 138.
Through the SWM account, the client will bear transaction charges for purchases, sales, and exchanges in their account,
including for mutual funds, equities, fixed income securities and options. (For SWM II accounts, the transaction costs are borne
by WEAS and are transaction based or asset based. Clients should discuss the differences between SWM and SWM II accounts
with their WEAS advisor.) Clients authorize LPL to deduct from their account the transaction charges and other fees applicable
to the account. The transaction charges are paid to LPL to defray costs associated with trade execution; however, they are not
directly related to transaction-related expenses of LPL and are a source of revenue to LPL. The transaction charges vary
depending on the type of security being purchased or sold (e.g., currently $7 for equities, $0 to $9 for ETF’s, $35 for unit
investment trusts). In the case of mutual funds, the transaction charges vary depending on whether LPL retains compensation
from the mutual fund for services it provides to the fund, such as recordkeeping fees and asset-based service fees or sales
charges.
LPL uses that compensation from mutual funds to reduce its trading costs, and therefore, assesses a lower transaction charge
to clients. Mutual fund transaction charges are currently either $0 or $26.50. LPL does not charge a transaction charge for fixed
income securities (e.g., bonds or structured products); however, LPL acts as principal on fixed income security transactions and
receives a mark up/down on the transaction.
The standard transaction charges applicable to a SWM account will be notified to the client in connection with their account
opening. These charges are subject to change at the discretion of LPL. Client will be notified of any changes, including through
information provided with periodic statements.
Client understands that LPL and WEAS may agree to transaction charges for all or certain clients of WEAS or certain associated
person of WEAS that are different (and may be less) than the standard transaction charges based on the nature and scope of
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the WEAS business or current and expected future business a particular associated person of WEAS does with LPL. Therefore,
the transaction charges for a client account may be more or less than those applicable to other clients of WEAS or clients of other
Advisors. LPL may change the amount of the transaction charges if the nature or scope of WEAS business changes or does not
reach certain levels. In this case, the transaction charges the client pays would revert to LPL’s standard transaction charges.
Although clients do not pay a transaction charge for transactions in a SWM II account, clients should be aware that WEAS pays
LPL transaction charges for those transactions. The transaction charges paid by WEAS vary based on the type of transaction
(e.g., mutual fund, equity, or ETF) and for mutual funds based on whether or not the mutual fund pays 12b-1 fees and/or
recordkeeping fees to LPL. Transaction charges paid by WEAS for equities and ETFs are $9. For mutual funds, the transaction
charges range from $0 to $26.50. Because WEAS pays the transaction charges in SWM II accounts, there is a conflict of interest
in cases where the mutual fund is offered at both $0 and 26.50. Clients should understand that the cost to WEAS of transaction
charges may be a factor that WEAS considers when deciding which securities to select and how frequently to place transactions
in a SWM II account.
In many instances, LPL makes available mutual funds in a SWM II account that offer various classes of shares, including shares
designated as Class A Shares and shares designed for advisory programs, which can be titled, for example, as “Class I,”
‘institutional,” “retail,” “service,” “administrative” or “platform” share classes (“Platform Shares”). The Platform Share class offered
for a particular mutual fund in SWM II in many cases will not be the least expensive share class that the mutual fund makes
available and was selected by LPL in certain cases because the share class pays LPL compensation for the administrative and
recordkeeping services LPL provides to the mutual fund. Client should understand that another financial services firm may offer
the same mutual fund at a lower overall cost to the investor than is available through SWM II. In other instances, a mutual fund
may offer only Class A shares, but another similar mutual fund may be available that offers Platform Shares. Class A Shares
typically pay LPL a 12b-1 fee for providing brokerage related services to the mutual funds. Platform Shares are generally not
subject to 12b-1 fees. As a result of the different expenses of the mutual fund shares classes, it is generally more expensive for
a client to own Class A Shares than Platform Shares. An investor in Platform Shares will pay lower fees over time and keep more
of his or her own investment returns than an investor who holds Class A Shares of the same fund.
WEAS has a financial incentive to recommend Class A Shares in cases where both Class A and Platform Shares are available.
Although the client will not be charged a transaction charge for transactions, Advisor pays LPL a per transaction charge for mutual
fund purchases and sales in the account. WEAS generally does not pay transaction charges for Class A Share mutual fund
transaction accounts, but generally pay transaction charges for Platform Share mutual fund transactions. The cost to WEAS of
transaction charges generally may be a factor Advisors consider when deciding which securities to select and whether to place
transactions in the account.
The lack of transaction charges to WEAS for Class A Share purchases and sales, together with the fact that Platform Shares
generally are less expensive for a client to own and presents a significant conflict of interest between WEAS and the client.
Clients should understand this conflict and consider the additional indirect expenses borne as a result of the mutual fund fees
when negotiating and discussing with your Advisor the advisory fee for management of an account.
Retirement Plan Consulting Services
WEAS offers investment advisory and consulting services to employer-sponsored retirement plans. Financial advisors may offer
investment advisory and consulting services through WEAS Retirement Plan Consulting Program (RPC) or through LPL
Financial advisory Retirement Plan Consulting Program (RPCP) for ERISA and Non-ERISA covered plans. WEAS services
include various comprehensive consulting support which includes establishing and maintaining an ongoing, documented process
for ensuring a prudent oversight and due diligence plan review. At the request of ERISA plan sponsors, WEAS provides non-
discretionary investment advisory services to plans where we make investment recommendations as a co-fiduciary under
Section 3(21) of the Employee Retirement Income SecurityAct (“ERISA”). We also provide discretionary investment
management services as an ERISA 3(38) investment manager wherein we make investment decisions on behalf of the plan
sponsor.
WEAS and the WEAS financial advisor may provide the following services to Retirement Plan clients:
•
Preparation of Investment Policy Statement: WEAS assists clients in preparing an initial draft
investment policy statement (“IPS”), including investment objectives, policies, and constraints consistent
with the plan’s requirements and provide a review, from time to time as required and/or as agreed upon,
of the IPS. The client will be responsible for reviewing and adopting the IPS and updating the IPS to
reflect changes in the plan and its investments from time to time.
•
Investment Selection: WEAS conducts investment manager / mutual fund searches and recommends
investments consistent with the requirements of the plan’s IPS. This will include the identification of
investment products or model portfolios in connection with the definition of a QDIA under ERISA (for plans
subject to ERISA).
•
Performance Monitoring and Reporting: WEAS prepares and provides the client (at intervals mutually
agreed upon by the client) with reports, monitoring plan investment managers and investments comparing
the performance to benchmarks set forth in the IPS. WEAS will recommend appropriate action, when
necessary, that may include replacing an investment or investment manager.
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•
Fiduciary Education Services: WEAS may provide training for clients, including their plan committee
members, relating to the investment duties of fiduciaries.
•
Participant Education Services: If the plan is participant-directed, WEAS may provide investment
education and information to participants as agreed from time to time, including in-person sessions and
various educational materials.
• Model Portfolio Services: WEAS will recommend, for consideration and approval by client, asset
allocation target-date or risk-based model portfolios for the plan to make available to plan participants
and which funds from the lineup of investment options chosen by the client to include in such model
portfolios.
• Other Services: WEAS may provide additional consulting services including, but not limited to, plan
design, needs assessments, plan service provider support, product sponsor and/or record keeper
evaluations, and review of periodic reports prepared by the plan’s record keeper.
•
Service Provider Search Support: WEAS will assist the client with the preparation of requests for
proposals, evaluation of proposals and bids, and interviews of investment providers offering plan
recordkeeping and investment services and other plan service providers, as requested by the client.
•
Employee Advice Solution: Where sponsors elect to offer plan participants the option of using our
Employee Advice Solution for discretionary investment management services, WEAS will enter into a
separate agreement with the participant, describing our services and fees for that service. WEAS will also
ask that the participants provide information that will help WEAS understand their investment objectives.
In providing this service, WEAS and the WEAS financial advisor are deemed to be a fiduciary and an
Investment Manager as defined in ERISA Section 3(38).
Assets Under Management
Defined as regulatory assets by the SEC, the amount of assets under management by WEAS totaled $94.63 billion as of
December 31, 2024; $86.78 billion are managed on a discretionary basis and $7.84 billion are managed on a non-discretionary
basis.
Item 5—Fees and Compensation
In addition to the information provided in Item 4, this section provides details regarding our services along with descriptions of each
service’s fees and compensation arrangements. An ongoing fee for investment advisory services may cost you more than assets held in
a traditional brokerage account through LPL Financial. In a traditional brokerage account, a client is charged a commission for each
transaction, and a WEAS hybrid financial advisor has no duty to provide ongoing advice with respect to the account. If you plan to follow
a buy-and-hold strategy for some or all your assets, or if you do not wish to purchase ongoing investment advice or management services,
you should consider opening a brokerage account. Please speak with your WEAS financial advisor to discuss the differences between a
WEAS fee-based investment advisory account and an LPL Financial brokerage account.
Investment Management Services
If you choose to engage our Investment Management Services, we begin the arrangement with an initial interview and data-
gathering process to assess your financial circumstances and individual needs, investment objectives, investment time horizons
and risk tolerance.
You will receive a general overview of investment recommendations tailored to your long-term goals, such as retirement planning,
or other components of an investment plan you may request. WEAS then identifies a mix of investments for diversification of
your portfolio, to align investment exposure with your risk tolerance and growth objectives.
WEAS may also engage separate management firms to assist in managing your assets. These firms charge a fee for their
services, which are in addition to WEAS’ advisory fees. Additional details on separate management programs are provided in
this section of this document.
Investment Management Services also include periodic monitoring and review of portfolio assets by WEAS. Such reviews are
performed by your WEAS financial advisor and/or by the WEAS Investment Management Department to determine if investment
options in the portfolio continue to match your investment objectives.
WEAS will complete portfolio changes using discretionary authority granted by the client. (For more information regarding
Investment Discretion, please see Item 16 of this brochure.)
Portfolio management, including analysis, trading, and rebalancing, may be done by your WEAS financial advisor and/or by the
WEAS Investment Management Department.
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Portfolio strategies created by the WEAS Investment Management Department are managed through due diligence analysis of
investment products, portfolio performance, and rebalancing. These strategies are regularly reviewed and discussed during
Investment Committee meetings, which include the Chief Investment Officer and certain members of the WEAS Investment
Management Department. Additionally, WEAS has a Product Committee, consisting of various WEAS senior leaders, that meets
regularly to evaluate and approve new investment products offered through WEAS.
Clients should be aware that WEAS hybrid financial advisors may receive additional compensation, including annuity and mutual
fund trail fees and/or bonuses based upon the value of investments held in a client account when they are giving advice on these
and other investment products. (Please refer to Items 10 and 14 of this brochure for more information on how WEAS manages
these conflicts of interest.)
Each client’s account is monitored by their WEAS financial advisor and managed by their WEAS financial advisor and/or the
WEAS Investment Management Department. Please refer to the ADV Part 2B Brochure Supplement in this disclosure document
for additional information on the education, business standards and business backgrounds of the WEAS Investment
Management Department.
WEAS Program Fee Schedule
Fees for Investment Management Services are calculated and payable either quarterly or monthly. Fees are due each billing
period. (This could differ with other investment programs and/or platforms.) Fees are determined as a percentage of assets under
management. Account values for fee calculation purposes are determined on the last business day of each billing period. WEAS
charges fees in arrears or in advance on either a quarterly or monthly basis. Fees billed in advance are based upon the account
value on the last day of the previous billing period.
A monthly fee schedule is calculated each billing period as: billable assets under management) * (annual fee rate)) ÷ 12.
A quarterly fee schedule is calculated each billing period as: ((billable assets under management) * (annual fee rate)) ÷ 4.
The advisory fees (if any are charged) may be waived for a period of time on investment products sold to a client for whom a
WEAS financial advisor earned a commission. Fees may also be waived or discounted for employees or relatives of employees
of Wealth Enhancement Group, LLC, the parent company of WEAS, who have assets under management with WEAS. Billing
mechanics for some WEAS clients who became clients of WEAS, as a result of the assignment to WEAS of their agreement for
Investment Management Services, are expected to vary from WEAS’s standard methodology. This would typically arise in
connection with the acquisition by WEAS of assets from a client’s predecessor adviser. The variation would only apply for a
limited period of time following that assignment while the client’s account is being transitioned to WEAS’s systems. Generally,
during this transition period, the client will be billed in a manner consistent with how the client was billed at the client’s predecessor
firm.
The advisory fees for Investment Management Services are negotiable and depend upon the complexity of services and are set
at the discretion of the WEAS financial advisor providing services. Fees paid to WEAS for its services may vary from client to client
for similar services but shall not exceed 2% per year of the value of assets under management. Clients should be aware that fees
in excess of 2% per year for an advisory program are considered to be high, and that other advisory firms may be able to provide
similar services at lower costs.
The advisory fees shown in the schedule below represent fees for advisory services only. However, at their sole discretion,
WEAS and its affiliates in some instances provide additional, non-advisory services for clients at no additional cost or at a reduced
cost to the client, which may be viewed as reducing the effective advisory fees being paid by those clients. WEAS may amend its
fee schedule upon 30 days advance notice to client.
Clients may pay transaction and other fees to broker-dealers providing transaction and custody services. Other fees include, but
are not limited to, short-term redemption fees, which the fund may charge for each redemption of mutual funds purchased and
held for 90 days or less. The short-term redemption fee varies by fund and can be a set fee or a percentage of position values
which may include a minimum fee and maximum fee, assessed by the custodian. Not all funds have short term redemption fees.
Custodians may grant a short-term redemption fee exemption for WEAS managed accounts. Custodians would therefore not
apply their short-term redemption fees on mutual funds held less than 90 days. This exemption is subject to periodic review by
the custodians, and they reserve the right to modify or cancel the exemption at any time with or without notice.
Custodians also reserve the right to exempt certain funds from this fee, including custodian Mutual Funds that may charge a
separate redemption fee, and funds that accommodate short-term trading.
Clients also pay a management fee to separate managed account investment managers if such managers are used. The total of
all these fees may exceed 2% in some product platforms, especially if a separate managed account platform is used. The fee
WEAS receives for its services, as mentioned above, shall not exceed 2%.
A flat-rate annual fee percentage may also be used, as well as other special tiered fee-rate schedules, and flat fees in certain
circumstances. WEAS will disclose a minimum annual fee, if applicable, which may be waived by WEAS in its sole discretion.
These fee rates and schedules are negotiated in advance with each client. The fee schedule that will be applicable to a client
will be disclosed in the WEAS Services Agreement or an amendment to the WEAS Services Agreement. In some cases, a
grandfathered fee schedule may be used with certain clients.
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For clients with flat fee schedules, the sample charges are below, actual fees may be higher or lower:
Sample Flat-Rate Based Fees
Annual %
Portfolio Size
$999,999 or less
1.50%
$1,000,000–$2,000,000
1.25%
Over $2,000,000
1.00%
Based upon the sample schedule above, the annual fee examples are listed below:
•
•
•
A client with $500,000 would be charged 1.50% annually, billed monthly or quarterly.
A client with $1,500,000 would be charged 1.25% annually, billed monthly or quarterly.
A client with $2,500,000 would be charged 1.00% annually, billed monthly or quarterly.
WEAS Advisor and the client may negotiate a flat rate fee. Example, a client with $1,900,000 and a negotiated flat rate of 1.00%
annually, would be charged 1.00% annually, billed monthly or quarterly.
WEAS calculates billing adjustments on all deposit and withdrawal transactions. If you make a deposit of additional assets into
your Account during a billing period, you will pay a pro-rated fee on the market value of the additional assets. The fee will be
calculated based on the net deposit and prorated for the number of days remaining in the billing period, starting with the date of
the deposit. There is no minimum amount for the billing adjustment. This fee will be collected in the billing period after the date
of the net deposit. If you make a withdrawal from your Account during a billing period, you will similarly receive a pro rata
adjustment or refund of your prepaid fee on the next billing period.
Intra-period account openings and closings will be debited or credited the prorated fee for the number of days advisory services
were provided in the period.
Accrued interest is the amount of interest earned on a debt obligation, such as a bond, but not yet collected. Interest accumulates
from the date a loan is issued or when a bond's coupon is made. The principal amount of the bond as well as the accrued interest
are included in the billable value of an account.
WEAS generally charges the asset management fee on cash and cash equivalents.
WEAS will request payment of fees through a direct debit to the client’s account by the custodian holding the client’s funds and
securities. Clients may have the option, depending upon the custodian, of debiting fees from a designated managed account to
pay fees for another managed account as agreed upon in writing.
Sub-Advisory Agreements
Clients pay an asset-based management fee, that goes to the SMA investment manager or model provider (The fee rates for
SMA strategies generally range from 0.00% to 01.50% per annum of the market value of the assets invested in each SMA
strategy):
•
•
This fee is in addition to the advisory fee your WEAS investment management services.
Additional custodial, transaction, and administrative fees may apply, as charged by third-party custodians
and brokers. Clients should review the SMA managers Disclosure Brochure (ADV Part 2A) for specific
details.
Investment Advisory Other Fees
All fees paid to WEAS for advisory services are separate from the fees and expenses charged to shareholders of mutual funds,
ETF’s, limited partnerships, interval funds and owners of annuity sub-accounts.
Clients may pay an asset base fee (ABF) or transaction fees on trades executed in the account by the custodian. An ABF is a
percentage charge on the dollar amount of assets in the account in lieu of individual transaction fees on trades executed in the
account. This fee is in addition to the advisory fee charged by the WEAS and in addition to the administrative fee (where
applicable). The ABF applicable to your account is based on the total amount of assets collectively maintained with the custodian
of the assets. The ABF is calculated and paid to the custodian directly and is used to cover the transaction expenses to implement
and trade the individual investment positions in the account.
Clients can choose to pay individual transaction fees in lieu of the ABF. Based on historic and anticipated levels of trading
volumes, clients with larger account values may have lower overall transaction costs by choosing to pay the individual transaction
fees from their account instead of an ABF. You can discuss your specific situation and preference with your WEAS financial
advisor.
Clients should understand that advisory services and securities and insurance products similar to those provided by WEAS
financial advisors and separate managed account managers may be available for higher or lower costs through other service
providers. Clients should also understand that clients whose accounts invest in mutual funds or other investment funds will also
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pay the customary fees charged directly by such funds to their investors, which may include investment advisory fees,
administrative fees, and distribution fees. These fees are in addition to the advisory fees charged by WEAS. A complete
explanation of the expenses charged by mutual funds and annuities is contained in each mutual funds and annuity’s prospectus.
Clients are encouraged to carefully read each prospectus they receive.
A client may terminate the Investment Management Services Agreement without penalty (full refund or no fees due) within five (5)
business days of signature of the agreement if the client has not received the WEAS ADV Part 2A (Disclosure Brochure) and
the Part 2B (Brochure Supplement) before or at the time of signing the Investment Management Services Agreement. After such
time, the client may terminate services at any time. WEAS prefers, but does not require, client termination to be delivered in
writing to WEAS. WEAS may terminate services upon delivery of a 30-day advance written notice to the client. After termination,
the client becomes totally responsible for managing their account. If the termination occurs before the end of the client billing
period, clients charged fees in arrears will be invoiced only for those services provided up to the time of termination. Clients
charged fees in advance will be refunded on a prorated basis up to the time of termination.
Retirement Plan Consulting Services Fees and Compensation
Fees for investment advisory and plan consulting services on WEAS either being a non-discretionary adviser or as a discretionary
adviser with respect to the plan investments are established under one of the following methods:
• Asset Based Fees—a fee based on an annual percentage of plan assets typically paid on a quarterly
basis.
Fixed Annual Fee—a fixed annual fee typically paid on a quarterly basis.
•
• Hourly Fees—an agreed upon hourly rate up to $600 per hour, typically paid on a quarterly basis.
Fees are billed quarterly either in arrears or advance as agreed upon between WEAS and the client. The fee is detailed in
WEAS’s ERISA Investment Fiduciary agreement or with the Retirement Plan Consulting Program Agreement through LPL.
Separate Managed Account Investment Managers
WEAS offers a variety of separate managed account investment manager programs. Under these programs, a separate
managed account investment manager manages the client’s account. For SMA accounts, clients pay an asset-based
management fee, that goes to the SMA investment manager or model provider (The fee rates for SMA strategies generally range
from 0.10% to 01.50% per annum of the market value of the assets invested in each SMA strategy):
•
•
This fee is in addition to the advisory fee your WEAS investment management services.
Additional custodial, transaction, and administrative fees may apply, as charged by third-party custodians
and brokers. Clients should review the SMA managers Disclosure Brochure (ADV Part 2A) for specific
details.
Consultation Services
WEAS offers general consultation services on an hourly or flat-fee basis. Financial consultation services may involve a financial plan
and/or one time or ongoing financial consulting services. All are described below, along with the associated fees and compensation.
Financial Planning Services
WEAS provides Financial Planning Services on issues relating to, investment management, retirement planning, estate
planning, tax planning, and insurance. Fees for Financial Planning Services range up to $25,000 and depend upon the nature
and complexity of the services desired. The WEAS financial advisor may prepare a financial plan based on the client's goals
and objectives that have been discussed with the WEAS financial advisor and information provided.
WEAS offers the following types of Financial Planning:
• Comprehensive Financial Plan: With specific written recommendations and implementation actions
based on your financial goals. It may or may not include financial forecasting and analysis.
•
Financial Strategies Plan: With specific written recommendations and implementation actions based on
certain financial goals. A Financial Strategies Plan may not be comprehensive and may not address all
financial goals. It may or may not include financial forecasting and analysis.
•
Investment Proposal: With specific written investment recommendations. An Investment Proposal does
not constitute a comprehensive financial plan and will not address all financial goals. It may or may not
include financial forecasts or analyses.
One-Time Financial Consulting Services
One-time Financial Consulting Services address a variety of subjects, which may include, but are not limited to:
• Cash Flow Analysis
Tax Analysis
•
• Retirement Goals
• College Funding
•
•
Investment Needs
Investment Recommendations
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Ongoing Financial Consulting Services
Ongoing Financial Consulting Services are designed to help clients address their financial future. Regular reviews of the client’s
financial situation and financial goals shall be provided in frequency determined by the WEAS financial advisor and the client.
The fee for services is agreed upon at the time of engagement.
The hourly fee varies in a range up to $600, depending upon the complexity of services. The flat fee ranges from $250 to
$50,000. The hourly or flat fee will be agreed upon at the time of engagement. For one-time financial planning, one-half of the
fee is paid at contract signing and the balance is paid at presentation of the recommendations developed for the client. For
ongoing financial consulting services, fees are based upon a calendar quarter or semi-annual schedule. Fees of more than
$1,200 shall not be payable 6 months or more in advance. All fee arrangements are subject to negotiation and possible
modification.
Fees for ongoing financial consulting services will be billed either semi-annually in arrears or quarterly in advance. Certain billing
options, including but not limited to those for combined services, may also be grandfathered based upon prior arrangement.
Clients may terminate Financial Consultation Services at any time and will be invoiced only for the time spent by WEAS’s staff
providing services before receipt of the termination notice. The client can terminate the Financial Planning services within 5 days
of execution of the Agreement without penalty (full refund or no fees due). Otherwise, Financial Planning services terminate
upon delivery of the Plan. If the client should terminate the services Agreement after the 5-day period and before the delivery of
the Plan, the client may be billed only for the time incurred by WEAS before the delivery of the Plan at the rate of $125 per hour.
If client circumstances or objectives change such that a new or revised Plan is required, there may be an additional hourly
charge, and this would be reviewed at the time of Engagement. Fees of more than $1,200 shall not be payable 6 months or more
in advance. All fee arrangements are subject to negotiation and possible modification.
Class Action Administration Services
WEAS offers clients access to class action administration services through its relationship with Broadridge Financial Solutions
(“Broadridge”) and on a limited basis, Chicago Clearing Corporation (“Chicago Clearing”). Chicago Clearing and Broadridge will
automatically file securities class action settlement claims on behalf of WEAS clients who are enrolled for the services for cases
in which clients are eligible to participate. Although we recommend clients use the services of Broadridge, and when applicable
Chicago Clearing, clients are never obligated or required to use their services. The services of WEAS, Broadridge, and Chicago
Clearing are separate and distinct from one another. Broadridge and Chicago Clearing generally directly deduct fees, as
percentage from the class action proceeds, for services as outlined in the client agreement. There is no common ownership
between WEAS, Broadridge, and Chicago Clearing. WEAS reserves the right, at its sole discretion, to cover or reimburse these
fees for certain clients.
Item 6—Performance-Based Fees and Side-by-Side Management
Item 6 of the Form ADV Part 2 instructions are not applicable to our brochure because we do not charge or accept performance-based
fees that can be defined as fees based on a share of capital gains on or capital appreciation of the assets held within a client’s account.
Item 7—Types of Clients
WEAS generally provides investment advice to the following types of clients:
Individuals
Trusts, estates, and charitable organizations
•
• High-net-worth individuals
•
• Corporations and other businesses
Pension and profit-sharing plans
•
To establish investment advisory services, all clients are required to execute an investment advisory agreement.
Minimum Investment Amounts Required
Separately managed account investment managers generally establish minimum account sizes for accounts. Minimum
requirements are established by the separately managed account investment managers that WEAS has agreements with.
Minimums can range between $50,000 and $5,000,000 and can vary considerably based upon factors outside of WEAS’s
control. Accounts below the stated minimums may be accepted on an individual basis at the discretion of the separately managed
account investment manager.
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Item 8—Methods Of Analysis, Investment Strategies and Risk of Loss
WEAS Method of Analysis in Formulating Advice and Portfolio Diversification
WEAS believes that common-risk premiums (equity, credit, interest rate term structure, etc.) have relatively stable long-term,
expected returns and covariance. As a result, the primary means of providing advice used by WEAS is to recommend portfolios
that utilize modern portfolio theory to provide strategic allocations with optimal risk-adjusted return characteristics. Building on
modern portfolio theory, WEAS moves beyond diversifying by asset classes (equity, fixed income, alternatives) to diversifying
by risk classes (company risk, interest rate risk, purchasing power risk, manager skill risk). WEAS believes allocating across risk
classes is preferable to asset classes because risk classes have more stable covariance and more predictable long-term,
expected returns.
While WEAS believes that long-term premiums are relatively stable, in the mid-term (3-7 years), expected premiums may deviate
from the long term. As a result, WEAS monitors markets to look for abnormal valuations, which may indicate a deviation from
long-term, expected premiums. If such a deviation is identified, fundamental analysis is utilized to determine if the mispricing
presents a risk or opportunity; from such analysis portfolio reallocation may occur.
WEAS expresses its strategic allocations with a combination of passive, and active managers, both quantitative and
fundamentally driven. Cost and tax efficiency are primary considerations of manager selection. Research utilized by WEAS
indicates, however, that there are certain factors that pay premiums above the common-risk premiums within a given risk
category; these factor premiums include value, momentum, profitability, and low volatility. WEAS is continually researching
additional premiums to add to portfolios. WEAS will select managers, ETFs, or individual securities to capture these factor
premiums. Where appropriate, WEAS will use more costly active managers if WEAS believes that the managers can access a
return stream that has statistically significant alpha and/or positive expected returns and low and stable correlation to company
risk (equities and credit).
WEAS uses both subjective and objective factors. Subjective factors may include, but are not limited to manager style, previous
experience, investment approach, and the size of their firm. Objective factors may include but are not limited to price-earnings
ratio (P/E), size of the fund (assets), the number of holdings, yield, and turnover.
Portfolio Diversification
The concept of asset allocation or diversifying investments across several asset classes (domestic stocks vs. foreign stocks;
large cap stocks vs. small cap stocks; corporate bonds vs. government securities) is generally in the forefront of strategies used
by WEAS. Asset allocation seeks to achieve an efficient diversification of assets, to lessen risk while not sacrificing the
effectiveness of the portfolio in order to yield the client’s objectives. Since WEAS believes that risk reduction is a key element to
long-term investment success, asset allocation principles are a key part of the firm’s overall approach in preparing advice for
clients.
WEAS measures an investor’s risk tolerance, time horizon, goals and objectives and tax status through an interview process to
determine a plan/portfolio to best fit the client’s profile. Investment strategies may be based upon several concepts and
determined by the type of client. Investment strategies may include long-term, mid-term and short-term purchases depending
upon the individual needs of the client.
If deemed to be appropriate for the client, WEAS sets out to determine if one or more Advanced Investment Strategies may be
desirable to the client, as outlined above. Advanced Investment Strategies may include but are not limited to Alternative
Investments (Private Placements, Hedge Funds), Separately Managed Accounts, Options Overlays, Structured Notes, REITs,
or other investment strategies for Accredited Investors.
When the firm is engaged for the delivery of long-term Investment Management Services, WEAS communicates with its clients
on a regular basis to make sure that investment information is communicated in a timely fashion.
In providing Financial Planning Services, WEAS looks to the long term. After WEAS evaluates the client’s financial needs, the
client’s WEAS financial advisor will design investment and risk management strategies to help the client achieve their financial
goals.
WEAS financial advisors do not review casualty insurance (i.e., homeowners, auto, liability, etc.). However, because coverage
may be critically important, clients are encouraged to obtain a review by a qualified casualty representative or firm of their choice.
Recommendations for purchases of investments will be based on publicly available reports and analysis. In the case of mutual
funds, recommendations will be based on reports and analysis of performance and managers, and certain computerized and
other models for asset allocation and investment timing.
WEAS utilizes many sources of public information to include financial news, software prepared by outside firms, and research
materials.
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WEAS Implementation Strategies for Managing Client Assets
Depending on the individual circumstances of each client, WEAS may use the following implementation strategies:
•
Long-Term Purchases: WEAS considers itself a firm that invests for the long term. However, if a client’s
investment reaches a price objective quickly, WEAS may recommend the sale of the investment even if it
has been held for only a short period.
•
Short-Term Purchases: Investments sold within a year.
•
Trading: Securities sold within 30 days.
• Margin Transactions: When an investor buys a stock on margin, the investor pays for part of the purchase
and borrows the rest from a brokerage firm. For example, an investor may buy $5,000 worth of stock in
a margin account by paying $2,500 and borrowing $2,500 from a brokerage firm. Margin relationships
are established between the client and the firm with custody of their assets.
•
Tactical Asset Allocation: Allows for a range of percentages in each asset class (such as Stocks= 40% to
50%). These are minimum and maximum acceptable percentages that permit the investor to take
advantage of market conditions within these parameters. Thus, a minor form of opportunistic trading is
possible, since the investor can move to the higher end of the range when stocks are expected to do
better and to the lower end when the economic outlook is bleak.
•
Strategic Asset Allocation: Calls for setting target allocation based upon longer term objectives and
capital market assumptions and then periodically rebalancing the portfolio back to those targets as
investment returns skew the original asset allocation percentages. Of course, the strategic asset
allocation targets may change over time as the client’s goals and needs change and as the time horizon for
major events, such as retirement and college funding, grow shorter.
•
Structured Note Transactions: A structured note is a financial instrument that combines two elements,
a debt security and exposure to an underlying asset or assets. It is essentially a note, carrying counter
party risk of the issuer. However, the return on the note is linked to the return of an underlying asset or
assets (such as the S&P 500 Index or commodities). It is this latter feature that makes structured products
unique, as the payout can be used to provide some degree of principal protection, leveraged returns (but
usually with some cap on the maximum return), and be tailored to a specific market or economic view. In
addition, investors may receive long-term capital gains tax treatment if certain underlying conditions are
met, and the note is held for more than one year. Finally, structured notes may also have liquidity
constraints, such that the sale thereof before maturity may be limited.
• Alternative Investments: Alternative investments are intended to supplement, rather than to form the
primary basis of a well-diversified portfolio. Alternative Investments are typically only available to
Accredited Investors and/or Qualified Clients and can have limited liquidity and lock-up periods. Due to
their complexity and other risks associated with alternative investments, these investments are best
suited for sophisticated investors with a longer investment time horizon who have the ability to withstand
potential investment losses and restrictions affecting liquidity.
Sub-Advisory Agreements
SMA investment managers have unique investment process that may involve fundamental and technical analysis to construct
diversified portfolios.
Clients should be aware that investing in securities involves risk of loss, including potential loss of principal. Using a SMA
manager does not alleviate these risks.
Risk of Loss
All strategies, managed by WEAS, involve the risk of loss. Clients should be prepared to bear losses in their accounts.
Investments fluctuate daily and WEAS cannot guarantee that investment decisions will limit losses or achieve their portfolio’s
objective.
The portfolios subject the investor to various risks inherent with their objective. These include but are not limited to market risks,
foreign investment risk, currency risk, interest rate risk, and trading risk associated with alternative investments or strategies and
allocation risk.
Clients should understand that past performance is not indicative of future results. Therefore, current and prospective clients
should never assume that future performance of any specific investment or investment strategy will be profitable. Investing in
any type of security (including stocks, mutual funds, and bonds) involves risk of loss. Depending on the different types of
investments, there may be varying degrees of risk. You need to be prepared to bear investment loss including loss of original
principal.
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Because of the inherent risk of loss associated with investing, WEAS and WEAS financial advisors cannot represent, guarantee,
or even imply that our services and methods of analysis can or will:
1) Predict future results; or
2) Successfully identify market tops or bottoms or insulate you from losses due to market corrections or declines.
There are certain additional risks associated with investing in securities through the WEAS investment management program:
• Market Risk or Systemic Risk: Risk that affects the entire market and is non diversifiable.
•
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and
to volatile increases and decreases in value as market confidence and perceptions of their issuers
change. If you held common stock, or common stock equivalents, of any given issuer, you would generally
be exposed to greater risk than if you held preferred stocks and debt obligation of the issuer.
• Company Risk: When investing in stock positions, there is always a certain level of company or industry-
specific risk that is inherent in each investment. This is also referred to as a non-systemic risk and it can
be reduced through appropriate diversification. There is the risk that the company will perform poorly or
have its value reduced based on factors specific to the company or its industry. For example, if a
company’s employees go on strike or the company receives unfavourable media attention for its actions,
the value of the company may be reduced.
• Options Risk: Options on securities may be subject to greater fluctuations in value than an investment
in the underlying securities. Purchasing and writing put and call options are highly specialized activities
and entail greater than ordinary investment risks.
• Credit Risk: When investing in bonds, there is the risk that the issuer will default on the bond and be
unable to make payments.
•
Inflation Risk: Individuals who depend on set amounts of periodically paid income face the risk that
inflation will erode their spending power. Fixed income investors receive set, regular payments that face
the same inflation risk.
•
Interest Rate Risk: The risk that an investment’s value will change due to a change in the absolute level
of interest rates. Interest rate risk affects the value of bonds more directly than stocks, and it is a major
risk to all bondholders. As interest rates rise, bond prices fall and vice versa.
•
ETF and Mutual Fund Risk: When a client invests in an exchange-traded fund (ETF) or mutual fund, it
will bear additional expenses based on the pro rata share of the ETF’s or mutual fund’s operating
expenses, including the potential duplication of management fees. The risk of owning an ETF or mutual
fund generally reflects the risks of owning the underlying securities the ETF or mutual fund holds. Clients
may also incur brokerage transaction costs when purchasing ETFs.
• Alternative Investments Risk: Accredited investor that invest in private alternative investments bear
additional risks in regard to decreased transparency, lessened regulations, longer investment horizons,
periods of limited or no liquidity, higher expenses, and generally more complex investment strategies.
•
Variable Annuity (VA) Risk: When a client invests in a VA, it will bear additional expenses based on the
product and the riders that are added to the VA contract. A VA will normally have a surrender schedule; if
liquidated before the elapse of the surrender period, there will be a fee assessed by the VA carrier. This
fee is called a surrender charge. It is important that clients read the prospectus of the VA product before
purchasing a VA and that they consult with the WEAS financial advisor regarding the fees associated with
a VA.
• Management Risk: An investment’s value varies with the success and failure of the investment
strategies, research, analysis, and determination of portfolio securities. If investment strategies do not
produce the expected returns, the value of the investment will decrease.
•
Liquidity Risk: Liquidity risk is the risk that may occur due to the inability to convert a security or hard
asset to cash without a loss of capital and/or income in the process. Liquidity risk generally arises when
a business or individual with near-term or even immediate cash needs, holds a valuable asset that it
cannot trade or sell at market value due to a lack of buyers, a previously agreed to lengthy holding period
(e.g. 10 years) or due to an inefficient market where it is difficult to bring buyers and sellers together.
•
Structured Note Risk: Structured notes do not pay interest, dividend payments, provide voting rights or
guarantee any return of principal at maturity unless specifically provided through products that are
designed with this purpose in mind. Most structured note payments are based on the performance of an
underlying index (i.e., S&P 500) and if the underlying index were to decline 100% then the payment may
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result in a loss of a portion or all a client’s principal. Notes are not insured through any governmental
agency or program and the return of principal and fulfilment of the terms negotiated on behalf of clients
is dependent on the financial condition of the third party issuing the note and the issuer’s ability to pay its
obligations as they become due. Structured notes purchased for clients will not be listed on any securities
exchange. There may be no secondary market for such structured notes, and neither the issuer nor the
agent will be required to purchase notes in the secondary market. Some of these structured financial
products are callable by the issuer only, therefore the issuer (not the investor) can choose to call in the
structured notes and redeem them before maturity. In addition, the maximum potential payment on
structured notes will typically be limited to the redemption amount applicable for a payment date,
regardless of the appreciation in the underlying index associated with the note. Since the level of the
underlying index at various times during the term of the structured notes held by clients could be higher
than on the valuation dates and at maturity, clients may receive a lower payment if redeemed early or at
maturity than if a client would have invested directly in the underlying index. While the payment at maturity
of any structured notes would be based on the full principal amount of any note sold by the issuer, the
original issue price of any structured note purchased for clients includes an agent’s commission and the
cost of hedging the issuer’s obligations under the note. As a result, the price, if any, at which an issuer
will be willing to purchase structured notes from clients in a secondary market transaction, if at all, will
likely be lower than the original issue price and any sale before the maturity date could result in a
substantial loss. Structured notes will not be designed to be short-term trading instruments so clients
should be willing to hold any notes to maturity.
leading
to substantial
losses
for
technological developments or
fundamentals. The
trade on major exchanges such as
• Cryptocurrency ETF Risk: Cryptocurrency markets are known for their extreme volatility. Prices can
experience significant and rapid fluctuations within short periods. Factors such as market demand,
regulatory developments, macroeconomic trends, technological advancements, and geopolitical events
can contribute to this volatility. As a result, investors may experience substantial gains or losses. The
regulatory environment for cryptocurrencies is evolving and varies across jurisdictions. Governments and
regulatory authorities may introduce new laws, regulations, or policies that impact the legality, use, and
taxation of cryptocurrencies. Changes in regulatory frameworks can have a profound effect on the value
investors.
and accessibility of cryptocurrencies, potentially
Cryptocurrencies are notoriously challenging to value and can be influenced by public perception and
sentiment. Positive or negative news, social media trends, and community sentiment can impact market
dynamics. The lack of traditional fundamentals and reliance on sentiment can contribute to rapid and
unpredictable price movements. Investors should be aware that market perception may not always align
technology underpinning
with underlying
cryptocurrencies, including blockchain, is still relatively new and may be subject to unforeseen technical
issues or vulnerabilities. Investors should be aware of the potential for technological risks that could
impact the value of their investments. Despite what the name implies, there is no guarantee that the price
of Cryptocurrency Spot-ETFs will not deviate from the current price of the underlying asset (such as
the
Bitcoin). While Cryptocurrency ETFs will
NYSE/CBOE/NASDAQ/etc. like stocks and other ETFs, cryptocurrencies themselves trade on exchanges
that vary in terms of security, reliability, and regulatory compliance. Some of these associated exchanges
may be susceptible to technical issues, outages, or security breaches. Additionally, regulatory actions
against specific exchanges may impact the ability to trade certain assets. Unlike traditional financial
markets, cryptocurrency investments may not benefit from the same investor protection mechanisms,
investing in cryptocurrencies involves a high level of risk and is not suitable for everyone.
Item 9—Disciplinary Information
WEAS has not been involved in any legal or disciplinary events that are material to the evaluation of our advisory business or the integrity
of our management.
Item 10—Other Financial Industry Activities and Affiliations
WEAS does not have management personnel registered with a futures commission merchant, commodity pool operator, or a commodity
trading advisor. Further, WEAS and its management personnel do not have material arrangements with a related person that is: (1) a
municipal securities dealer, government securities dealer or broker; (2) an investment company or other pooled investment vehicle
(including a mutual fund, closed-end investment company, unit investment trust, private investment company or “hedge fund,” and offshore
fund); (3) a registered security-based swap dealer or participant; (4) a futures commission merchant, commodity pool operator, or
commodity trading advisor; (5) a banking or thrift institution; (6) an accountant or accounting firm; (7) a lawyer or law firm; (8) a pension
consultant; (9) a real estate broker or dealer; or (10) a sponsor or syndicator of limited partnerships.
Relationship with Affiliated and Unaffiliated Broker-Dealers
WEAS financial advisors may be securities Registered Representatives of LPL Financial LLC, Fort Mill, SC, a registered Broker-
Dealer, Member FINRA and SIPC. (referred to as ‘hybrid” advisors). WEAS hybrid financial advisor may offer products available
through LPL Financial that pay commissions. Commissions may be higher or lower than those charged by other broker-dealers.
Commissions are earned by hybrid advisors, Wealth Enhancement Brokerage Services, LLC, an affiliate of WEAS, and by LPL
Financial.
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Clients are under no obligation to purchase or sell securities through their WEAS hybrid financial advisor. Clients may execute
securities transactions independent of their WEAS hybrid financial advisor. However, if they do choose to purchase, sell
securities, or implement securities recommendations made through a financial plan by their WEAS hybrid financial advisor,
commissions will be earned by their WEAS hybrid financial advisor, LPL Financial, and Wealth Enhancement Brokerage
Services, LLC.
The receipt of commissions for recommended products could represent an incentive for WEAS hybrid financial advisors, to
recommend products that pay a commission over other products, thereby creating a conflict of interest. Additionally, if the client
implements a financial plan through WEAS hybrid financial advisor, clients are limited to those products and services available
through LPL Financial.
WEAS financial advisors that are not Registered Representatives of LPL Financial, LLC do not offer commission based
securities.
Under the rules and regulations of FINRA, LPL Financial has obligations to maintain records and perform other due diligence
functions regarding certain aspects of the investment advisory activities of WEAS hybrid financial advisors. As a result of this
relationship, LPL Financial may have access to certain confidential information (e.g., financial information, investment objectives,
transactions, and holdings) about WEAS clients, even if the client does not establish any account through LPL Financial. If you
would like a copy of the LPL Financial privacy policy, please contact Wealth Enhancement Group, LLC, Attn: Compliance
Department, 505 N. Hwy 169, Plymouth, MN, 55441, 763-417-1700.
In certain instances, LPL Financial will collect, as paying agent for WEAS, the investment advisory fee remitted to WEAS by the
account custodian, and LPL Financial will retain a portion as a charge to WEAS (not the client) for the functions that LPL Financial
is required to carry out by FINRA. This fee will not increase execution or brokerage charges to the client or the fee the client has
agreed to pay WEAS pursuant to any client’s advisory agreement. A portion of the fee retained by LPL Financial may be reallowed
to other Registered Representatives of LPL Financial who, as Registered Representatives of LPL Financial, are responsible for
the supervision of other representatives and assist LPL Financial with the functions described above.
WEAS is affiliated with Wealth Enhancement Brokerage Services, LLC (WEBS). WEBS is a limited purpose broker-dealer,
member FINRA/SIPC. Securities based commissions earned by WEAS financial advisors, through their association with LPL
Financial, are paid to WEBS. WEAS hybrid financial advisors are also associated with WEBS to earn the commission. There
are no client accounts established or processed through WEBS.
Some product sponsors may provide to WEAS, because of sales activities directed to the sponsor, financial assistance such as
sponsorship of conferences, educational sessions, marketing support, incentive awards, pay of travel expenses, and tools to
assist WEAS and/or its associated persons. Hard dollars received in the form of reimbursements or other marketing support are
paid to WEBS through LPL Financial.
WEAS also has entered into an agreement with Mutual Securities Inc., a registered Broker Dealer, member FINRA and SIPC,
whereby Mutual Securities provides operational support services as a platform provider of clients directly held investment. These
might include mutual funds, 529 plans and variable annuities. Clients of Mutual Securities, through written consent, request
ongoing investment advisory services which are provided by WEAS. WEAS is compensated by Mutual Securities through a
percentage of the overall assets under management not exceeding 0.55%.
Relationship with Affiliated and Unaffiliated Investment Advisers
WEAS has an investment advisory agreement with LPL Financial LLC, a registered Broker-Dealer, Member FINRA and SIPC and
registered investment adviser with the U.S Securities and Exchange Commission. Advisory services are offered through WEAS
but the agreement with LPL enables WEAS to offer LPL Financial advisory Platform to WEAS clients. Please refer to Item 4 for
information on LPL Advisory Platform offerings.
WEAS is under common control with several SEC registered investment advisers. The relationship between WEAS and its
related investment advisers is not material to its advisory business because clients of WEAS are not clients of these other
investment advisers (including NorthCrest Asset Management LLC, described below) and the related investment adviser firms
provide no services to WEAS clients.
TA Associates, indirect holding a controlling interest in Wealth Enhancement Group and a registered investment adviser has an
indirect investment in WEAS. However, TA Associates, and their affiliates do not have any role in the Firm’s investment process
related to the management of client assets.
WEAS Financial Advisors Also Insurance Agents
WEAS financial advisors providing insurance advice must be licensed insurance agents. Commissions from insurance products
are earned and paid by insurance companies to WEAS Financial Advisors when such products are placed directly with their
personal clients. Insurance products offered through various insurance vendors are often recommended to clients of WEAS to
minimize clients’ exposure to identified risks. Although clients are under no obligation to purchase insurance products or utilize
the companies recommended by WEAS, clients often do purchase such products when the needs arise. For clients of WEAS
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who do purchase such products, causing commissions or recurring revenue to be generated, compensation may be paid to the
WEAS financial advisors.
The WEAS affiliate, American Benefits Planning Group (“ABPG”) is a wholly owned subsidiary of Wealth Enhancement and is a
licensed insurance agency, and in such capacity may offer for sale, insurance-related products on a commission basis, including
the sale of such products to investment advisory clients of WEAS. ABPG’s insurance-related activities are currently limited to
group life and health insurance line sales on a commission basis.
Wealth Enhancement Trust Services, LLC
WEAS affiliate, Wealth Enhancement Trust Services, LLC (“WETS”) is a wholly owned subsidiary of Wealth Enhancement and
a South Dakota Chartered Trust Company, and in such capacity may offer services for a fee to investment advisory clients of
WEAS. WETS offerings are recommended to clients of WEAS on an individual basis and based upon a good faith judgment of
a client’s specific needs. The recommendation could result in conflicts of interest for WEAS as an affiliate. WEAS will directly
benefit from a client utilizing an affiliate’s services based upon its recommendation because it will generate revenue for the
affiliated subsidiary and WEAS. Further, WEAS employees may receive compensation related to WEAS clients who use WETS
offerings. The direct financial incentive creates another conflict of interest.
Fees for trust services may be separate and distinct from the advisory fee charged by WEAS.
Wealth Enhancement Tax & Consulting Services
WEAS affiliate, Wealth Enhancement Tax & Consulting Services, LLC (“WETCS”) is a wholly owned subsidiary of Wealth
Enhancement and in such capacity may offer services for a fee or complimentary to investment advisory clients of WEAS.
WETCS offerings are recommended to clients of WEAS on an individual basis and based upon a good faith judgment of a client’s
specific needs. The recommendation could result in conflicts of interest for WEAS as an affiliate. Wealth Enhancement will
directly benefit from a client utilizing an affiliate’s services based upon its recommendation because it may generate revenue for
the affiliated subsidiary and Wealth Enhancement.
NorthCrest Asset Management, LLC
WEAS affiliate, NorthCrest Asset Management, LLC (“NorthCrest”) is a wholly owned subsidiary of Wealth Enhancement and a
registered investment adviser with the U.S. Securities and Exchange Commission, and in such capacity offers services to WEAS.
NorthCrest primarily acts as sub-adviser to WEAS to provide investment strategies for the benefit of WEAS clients. NorthCrest
does not assess, currently, an advisory fee to WEAS.
Some WEAS financial advisors providing advice also have a role with NorthCrest as portfolio manager of NorthCrest investment
strategies. NorthCrest services are recommended to or selected for by WEAS for WEAS clients on an individual basis and based
upon the client’s needs and investment objectives. In recommending or selecting NorthCrest services to or for its clients
(including increases in allocations to NorthCrest strategies), WEAS experiences a conflict of interest because a client that utilizes
an affiliate’s services based upon WEAS’s recommendation or selection could generate revenue for the affiliated subsidiary,
which indirectly benefits WEAS. WEAS does not receive referral fees from NorthCrest related to WEAS clients who use
NorthCrest services.
If the relationship with WEAS and NorthCrest changes where WEAS does receive a referral fee from NorthCrest, this scenario
results in additional conflicts, as some WEAS employees are expected to have a direct financial incentive to refer clients to
NorthCrest. WEAS financial advisors may recommend NorthCrest investment strategies, however WEAS manages their clients’
accounts pursuant to NorthCrest investment strategies and consistent with the fiduciary duties WEAS owes to its clients.
Clients are under no obligation to purchase services from NorthCrest. Fees for services provided by NorthCrest to WEAS clients
are generally separate and distinct from the advisory fee charged by WEAS.
Sub-Advisory Agreements
Wealth Enhancement Advisory Services provides access to a variety SMA Investment Managers through sub-advisory
agreements for separately managed account(s) with independent registered investment advisors. These arrangements were
established to fulfill investment strategies to meet clients’ specific goals and objectives.
Item 11—Code Of Ethics, Participation in Client Transactions and Personal Trading
Code of Ethics Summary and Offer
Wealth Enhancement Advisory Services recognizes that the personal investments of the supervised persons of our firm demand
the application of the highest standards of conduct and must be carried out in a way that does not conflict with the interests of
our clients. We therefore have established a Code of Ethics designed to, among other things, limit or restrict the participation of
supervised persons’ investments through personal trading rules, reporting requirements, Compliance monitoring, and explicit
prohibition on activity such as insider trading and other forms of prohibited or unethical business conduct.
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Section 204A-1 of the Investment Advisers Act of 1940 requires all Investment Advisers to establish, maintain and enforce a
Code of Ethics. The Act defines an Investment Adviser as a fiduciary, and as a fiduciary, it is an Investment Adviser’s
responsibility to provide full and fair disclosure of all material facts and to act solely in the best interest of each of its clients at all
times. WEAS has a fiduciary duty to all clients. This fiduciary duty is considered the core underlying principle for WEAS’s Code
of Ethics. WEAS requires its supervised persons to conduct business with the highest level of ethical standards and to comply
with all federal and state securities laws at all times.
Upon employment or affiliation, and annually, supervised persons acknowledge that they have read, understand, and agree to
comply with WEAS’s Code of Ethics. WEAS has the responsibility to make sure that our advisors place the interests of all clients
ahead of WEAS’s or its supervised person’s own investment interests. Our advisors disclose all material facts and potential
conflicts of interest to clients before conducting any services. WEAS and its supervised persons must conduct business in an
honest, ethical, and fair manner and avoid all circumstances that might negatively affect or appear to affect our duty of complete
loyalty to all clients. Clients may review the material facts and potential conflicts of interest disclosure within this summary. Clients
may review the WEAS Code of Ethics in its entirety by written request.
Annual Review of Supervisory Procedures and Systems
Pursuant to Securities and Exchange Commission guidelines, WEAS performs an annual review of its Code of Ethics,
supervisory procedures, and internal systems to ensure that client interactions, Investment Management Department functions,
compliance controls, and reporting systems are properly aligned and operating in a regulatory compliant manner.
Personnel Trading Policy
As a condition of employment, WEAS associated persons are required to comply with WEAS’ Code of Ethics policy. The Code
of Ethics, as described above, establishes rules of conduct for WEAS associated persons relating to their personal securities
trading activities. WEAS and/or WEAS financial advisors may purchase or own the same securities and investments that WEAS
and/or WEAS financial advisors recommend to the clients. Because of this, the Code of Ethics is designed to prevent activities
which could lead to or give an appearance of conflicts of interest, insider trading and other forms of prohibited or unethical
business conduct.
At times, the interest of WEAS or related persons’ investment accounts may coincide with the interest of clients’ account to the
extent a purchase or sale in the same security may benefit WEAS, WEAS financial advisors, associated person of WEAS and
client account(s). In addition to the Code of Ethics policy, WEAS has adopted policies and procedures to ensure that such
conflicts are fully disclosed and that neither WEAS, its financial advisors, nor associated persons may trade ahead of, or otherwise
against, the interest of clients. It is the policy of WEAS that the interests of client accounts are placed ahead of the interests of
WEAS accounts, as well as WEAS financial advisor, and associated person’s personal accounts.
WEAS requires financial advisors and associated persons to obtain pre-clearance of certain securities transactions and private
held-away investments, report transaction in their personal trading accounts quarterly and to report all securities positions which
they have a beneficial interest at least annually. All of which are reviewed by the firm to manage potential conflicts.
The foregoing policies and procedures are not applicable to transactions in any account for which neither WEAS nor its advisory
affiliates have any direct or indirect influence or control; and transactions in securities that are direct obligations of the U.S.
government, bankers’ acceptances, bank certificates of deposit, commercial paper, and high-quality, short-term debt
instruments, including repurchase agreements or shares issued by registered open-end investment companies.
WEAS recognizes that some securities being considered for purchase or sale on behalf of its client’s trade in sufficiently broad
markets to be without any appreciable impact on the markets of such securities. Under certain limited circumstances, exceptions
may be made to WEAS’s Code of Ethics.
WEAS has also established policies and procedures to ensure that its supervised persons comply with applicable provisions of
The Insider Trading and Securities Fraud Enforcement Act of 1988 (ITSFEA). To avoid conflicts of interest with clients and to
ensure compliance with ITSFEA, WEAS, among other things, does the following:
•
Provides ongoing continuing education regarding avoiding conflicts of interest and complying with
ITSFEA.
• Requires supervised persons to report quarterly securities trading in personal accounts for covered
securities (i.e., individual stocks, bonds, ETFs).
•
Prohibits supervised persons from executing securities transactions for clients or on their personal
accounts based on information that is not available to the public upon reasonable inquiry.
•
Informs clients that they are not required to purchase securities through WEAS or its financial advisors,
although if they choose to purchase securities through their WEAS financial advisor, the transaction must
be affected through a WEAS-approved trading platform.
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Item 12—Brokerage Practices
WEAS seeks to evaluate a wide range of fund managers, but availability may be limited by the investment options provided on specific
custody platforms. WEAS will attempt to add any fund manager that WEAS determines would be beneficial to a WEAS client by working
with the individual fund companies and custody platforms to provide the investment as an option. WEAS cannot guarantee that additional
fund options will be successfully added, as fund company approval and custody platform restrictions may apply.
WEAS may negotiate lower investment minimums and/or trading fees with asset managers. This creates a potential conflict of interest if
WEAS prioritizes managers with lower costs over others that may offer different benefits. WEAS mitigates this conflict by selecting
investments based on overall benefit to clients.
Custody firms carry client accounts on their records, process transactions ordered by WEAS, provide computer access to WEAS for client
positions, and provide quotes and data needed by WEAS for its reports to clients. These services are provided without direct cost to
WEAS. WEAS believes that the use of these firms is a convenient means of obtaining efficient transaction executions, account reference
and reporting services. However, receipt of such services may also create an inducement and conflict of interest for WEAS, since referring
clients to buy or sell securities through WEAS financial advisors or a specific custodial platform. However, if they choose to implement an
investment plan through WEAS and use a custodial platform available to WEAS (including Schwab, Fidelity, TDA, Raymond James,
Pershing, etc.), commissions may be charged in addition to any fees charged for advisory services.
Clients who wish to implement financial planning advice provided by WEAS are free to select any Broker-Dealer or Investment Adviser. If
clients choose to implement advice through a WEAS financial advisor, they must establish an account on a trading platform that is
approved by WEAS.
As previously stated, WEAS financial advisors may also be Registered Representatives of LPL Financial LLC (“LPL”). WEAS hybrid
financial advisors are restricted by certain FINRA rules and LPL policies from maintaining client accounts at or executing client
transactions in such client accounts through any Broker-Dealer or custodian. Therefore, the Broker-Dealer and custodians must be
approved not only by WEAS, but also by LPL. LPL provides support related to compliance, supervision, back-office operations, technology,
and administration to WEAS hybrid financial advisors. Please refer to Item 10 for more information related to the WEAS and LPL
relationship.
Arrangement with Schwab Institutional Platform
WEAS has selected Charles Schwab & Co., Inc. (“Schwab”) as custodian and broker to hold client assets and execute securities
transactions. When considering whether the terms that Schwab provides are, overall, most advantageous to you when compared
with other available providers and their services, we consider a wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally without a separate fee
for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
•
payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds [ETFs],
etc.)
Availability of investment research and tools that assist us in making investment decisions
•
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.)
and willingness to negotiate the prices
• Reputation, financial strength, security, and stability
•
•
•
Prior service to us and our clients
Services delivered or paid for by Schwab
Availability of other products and services that benefit us, as discussed below
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for custody services but is
compensated by charging you commissions or other fees on trades that it executes or that settle into your Schwab account. Certain
trades (for example, mutual funds and ETFs) do not incur Schwab commissions or transaction fees. Schwab is also compensated
by earning interest on the uninvested cash in your account in Schwab's Cash Features Program.
While we consider transactions costs when selecting a broker or dealer, we are not required to select the broker or dealer that
charges the lowest transaction cost. Although we are not required to execute all trades through Schwab, we have determined
that Schwab’s execution capabilities align with our duty to seek "best execution”. Best execution means the most favorable
terms for a transaction based on all relevant factors, including those listed above (see "How we select brokers/custodians"). By
using another broker or dealer you may pay lower transaction costs.
Products and Services Available from Schwab
Schwab Advisor Services™ provides custody, trading, and support services to independent investment advisory firms like
WEAS. They provide us and our clients with access to their institutional brokerage services, many of which are not typically
available to Schwab retail customers. However, in some cases, retail investors may access Schwab’s institutional brokerage
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services directly, without needing an investment advisory relationship with WEAS. Schwab also makes available various support
services. Some of those services help us manage or administer our clients' accounts, while others help us manage and grow
our business. Schwab's support services are generally available on an unsolicited basis and at no charge to us.
Schwab's institutional brokerage services include access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products available through Schwab include some to which we might
not otherwise have access or that would require a significantly higher minimum initial investment by our clients. Schwab's
services described in this paragraph generally benefit you and your account.
Schwab also makes available to us other products and services that benefit us but do not directly benefit you or your account.
These products and services assist us in managing and administering our clients' accounts and operating our firm. They include
investment research, both Schwab's own and that of third parties. We use this research to service all or a substantial number of
our clients' accounts, including accounts not maintained at Schwab.
In addition to investment research, Schwab also makes available software and other technology that:
• Grants access to client account data (such as duplicate trade confirmations and account statements)
Facilitates trade execution and allocation of aggregated trade orders for multiple client accounts
•
Provides pricing and other market data
•
Facilitates deduction of WEAS fees from client accounts
•
•
Supports back-office functions, recordkeeping, and client reporting
•
Schwab also offers other services designed to help us manage and grow our business, including:
Educational conferences and events
Technology and business consulting
Legal and compliance consulting
Publications and conferences on practice management and business succession
Access to third-party providers for employee benefits, HR consulting, and insurance
•
•
•
•
•
• Marketing and branding support
• Recruiting and custodial search consulting
•
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to provide the services to us.
Schwab also discounts or waives its fees for some of these services or pays all or a part of a third party's fees. If you did not
maintain your account with Schwab, we would be required to pay for those services.
Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or purchase them. We do not
have to pay for Schwab's services. Schwab has also agreed to pay for certain technology, research, marketing, and compliance
consulting products and services on our behalf [once the value of our clients' assets in accounts at Schwab reaches certain
thresholds]. The fact that we receive these benefits from Schwab is an incentive for us to recommend the use of Schwab rather
than making such a decision based exclusively on your interest in receiving the best value in custody services and the most
favourable execution of your transactions. This is a conflict of interest. We believe, however, that taken in the aggregate our
selection of Schwab as custodian and broker is in the best interests of our clients. Our selection is primarily supported by the
scope, quality, and price of Schwab's services.
Schwab Advisor Network® Referrals
Schwab refers clients to WEAS and other investment advisers through the Schwab Advisor Network®. Please refer to Item 14
for detailed information about Schwab Advisor Network® Referrals.
Arrangement with National Financial Services LLC, and Fidelity Brokerage Services LLC
WEAS has an arrangement with National Financial Services LLC, and Fidelity Brokerage Services LLC (together with all affiliates,
"Fidelity") through which Fidelity provides WEAS with Fidelity's platform services. The platform services include, among others,
brokerage, custodial, administrative support, record keeping and related services that are intended to support firms like WEAS in
conducting business and in serving the best interests of their clients. Fidelity charges brokerage commissions and transaction
fees for effecting certain securities transactions (i.e., transactions fees are charged for certain no-load mutual funds and
commissions are charged for individual equity and debt securities transactions). Fidelity enables WEAS to obtain many no-load
mutual funds without transaction charges and other no-load funds at nominal transaction charges. Fidelity’s commission rates
are generally considered discounted from customary retail commission rates. However, the commissions and transaction fees
charged by Fidelity may be higher or lower than those charged by other custodians and broker-dealers. As part of the
arrangement, Fidelity provides WEAS, at no additional charge, with access to research and brokerage services, including
independent research selected and obtained by Fidelity within specified parameters.
These research and brokerage services include:
Access to client account data (e.g., trade confirmations and account statements)
Trade execution and allocation of bundled trade orders for multiple client accounts
•
•
• Research, pricing, and market data
•
Payment facilitation for deduction of WEAS fees from client accounts
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Back-office functions, recordkeeping, and client reporting
•
• Compliance, legal and business consulting
•
Publications and conferences on practice management and business succession
As a result of receiving such services for no additional cost, WEAS may have an incentive to continue to use or expand the use
of Fidelity's services. WEAS examined this potential conflict of interest when it chose to enter into the relationship with Fidelity
and has determined that the relationship is in the best interests of WEAS’s clients and satisfies its client obligations, including
its duty to seek best execution. WEAS and Fidelity are not affiliates, nor is there any broker-dealer affiliation between WEAS
and Fidelity.
Fidelity Wealth Advisor Solutions® Referrals
Fidelity refers clients to WEAS and other investment advisers through the Fidelity Wealth Advisor Solutions® program. Please
refer to Item 14 for detailed information about Fidelity Wealth Advisor Solutions® Referrals.
Arrangement with Raymond James & Associates, Inc.
WEAS may recommend clients establish brokerage accounts with Raymond James and Associates, Inc. (“RJA”). RJA provides
WEAS with access to its institutional trading and operations services, which typically are not available to RJA retail customers.
These services are generally available, without cost, to financial advisory firms who maintain a minimum threshold of client
assets with RJA.
Services provided by RJA to WEAS include research, brokerage, custody, and access to mutual funds and other investments
that are either exclusive to institutional investors and/or would typically require a significantly higher minimum initial investment.
In addition, RJA makes available software and other technologies that provide:
Access to client account data (e.g., trade confirmations and account statements)
Trade execution
•
•
• Research, pricing information, quotation services, and other market data
• Contact management
•
•
•
•
Payment facilitation for deduction of WEAS fees from client accounts
Performance reporting assistance
Trade allocation facilitation
Assistance with back-office support, recordkeeping, and client reporting
RJA also provides access to:
Financial planning software
Practice management consulting support
Best execution assistance
Educational and industry conferences
Technological and information technology support
•
•
•
• Consolidated statements assistance
•
• Marketing and educational materials
•
• RJA corporate discounts
Many of these services may be used to service all or a substantial number of WEAS accounts, including accounts not maintained
at RJA. RJA may also make available to WEAS other products and services that benefit WEAS but may not benefit its clients’
accounts. RJA may also provide WEAS with other benefits such as occasional business entertainment of WEAS personnel.
RJA may also provide WEAS with other services intended to help WEAS manage and further develop its business enterprise,
including assistance in the following areas: consulting, publications and presentations, information technology, business
succession, and marketing. In addition, RJA may make available or arrange and/or pay for these types of services provided by
independent third parties.
On an informal basis, RJA occasionally may make referrals to WEAS as a courtesy or accommodation. Nothing of value, monetary
or otherwise, is given, paid, or received in exchange for such referrals.
WEAS utilizes RJA for custody of customer assets and execution of customer transactions. WEAS, subject to its best execution
obligations, may trade outside of RJA. In the selection of broker-dealers, WEAS may consider all relevant factors, including the
commission rate, the value of research provided, execution capability, speed, efficiency, confidentiality, familiarity with potential
purchasers and sellers, financial responsibility, responsiveness, and other relevant factors. WEAS has retained and will
compensate RJA to provide various administrative services that include determining the fair market value of assets held in the
account at least quarterly and producing a brokerage statement and performance reporting for client detailing account assets,
account transactions, receipt and disbursement of funds, interest and dividends received, and account gain or loss by security as
well as for the total account.
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RJA Transaction-Based Fee Accounts
Fees for the account include all execution charges except:
• Certain dealer mark-ups and odd-lot differentials, transfer taxes, and exchange fees mandated by the
Securities and Exchange Act of 1934, as well as any other legally required charges;
• Offering concessions and related fees for purchases of money market mutual funds and other public
securities offerings (as disclosed in the applicable prospectus);
• Certain legal transfer fees
Clients may also incur charges for other account services provided by RJA, not directly related to the execution, and clearing of
transactions including, but not limited to: IRA custodial fees, safekeeping fees, interest charges on margin loans, and fees for
transfers of securities. RJA is not obligated to execute any transaction that would violate state or federal law or regulation of any
self-regulatory organization of which RJA is a member. Furthermore, RJA may designate certain investments as ineligible for client
accounts.
RJA’s role is limited to executing as directed by WEAS. RJA does not participate in the selection of WEAS, and the client has the
sole and exclusive responsibility for the selection of WEAS as their investment adviser. Client authorizes WEAS as their agent
and attorney-in-fact to buy and sell securities or other investments for the account, or engage other investment advisers, including
those affiliated with RJA, and that any engagement is solely at the direction of the firm as WEAS deems appropriate. If WEAS
engages another investment adviser to assist WEAS in providing investment services to the client, the investment adviser will
act as sub-advisor to WEAS and WEAS will remain the client’s investment adviser. Except as otherwise provided, WEAS is
authorized to act for the client in the same manner and with the same force and effect as the client might or could do with respect
to transactions for the account, as well as with respect to all other things necessary or incidental to purchases or sales for the
account, except that WEAS is not authorized to withdraw any money, securities or other property either in the name of the client
or otherwise. WEAS has agreed to indemnify and hold harmless RJA, and their officers, directors, associates, agents,
employees, and affiliates from any losses, costs (including attorney’s fees), indebtedness, and liabilities arising from actions
directed by client or WEAS. This indemnification agreement remains in effect until terminated in writing.
RJA Asset-Based Fee Accounts
Fees for the account include all execution charges except:
• Certain dealer mark-ups and odd-lot differentials, transfer taxes, and exchange fees mandated by the
Securities and Exchange Act of 1934, as well as any other legally required charges
• Offering concessions and related fees for purchases of money market mutual funds and other public
securities offerings (as disclosed in the applicable prospectus)
• Certain legal transfer fees
The Services Agreement may be terminated by the client or WEAS at any time upon providing written notice pursuant to the
provisions of the Services Agreement. There is no penalty for terminating the client’s account. Upon termination, the client will
receive a refund of the portion of the prepaid asset-based fee that is not utilized. WEAS requires instructions to terminate the
agreement to be submitted in writing by the client.
RJA AMS [Asset Management Services] Program Services
AMS Managed Programs: Under this program, RJA provides discretionary investment management services under a sub-
advisory agreement. Under this agreement, RJA may provide portfolio management and/or advice concerning the selection of
other investment advisers. When WEAS selects an AMS Managed Program, strategy and/or investment discipline on behalf of
the client, either AMS or another manager that RJA has engaged under a separate sub-advisory agreement will exercise
discretionary investment authority over the client account. RJA, as program sponsor, provides billing services.
Adviser Managed Program: Under this program, WEAS manages the clients account on a discretionary basis and assumes
all investment duties with respect to assets in the account and has sole investment authority to invest and reinvest the assets of
the account as deemed in the best interest of the client. RJA provides no investment advice to WEAS or client in an Adviser
Managed Program and has no responsibility to review, monitor, or supervise the suitability or frequency of the investment or
trading activity in the client’s Adviser Managed Program account. RJA, as program sponsor, provides billing services.
Outside Manager Platform: Under this program, the client enters into a direct investment management agreement with an
investment adviser unaffiliated with both WEAS and RJA. The OSM Manager Agreement is separate from the advisory
agreement between WEAS and client, under which WEAS maintains sole responsibility for the selection and monitoring of the
OSM Manager and authority to hire and fire third-party managers. RJA provides no investment advice to WEAS or client in an
OSM Platform Account. RJA administers the platform and provides billing services.
Arrangement with Pershing Advisor Solutions LLC
WEAS may recommend clients establish brokerage accounts with Pershing Advisor Solutions LLC (“PAS”). PAS is an introducing
broker registered with the SEC and a member of FINRA. PAS offers services, which include custody of securities, trade
execution, clearance, and settlement of transactions.
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Benefits of WEAS working with PAS include the following products and services (provided without cost or at a discount):
• Duplicate client statements
and trade confirmations
•
•
• Research tools
• Consulting services
•
and
Electronic trading and account management
tools
Access to no-transaction-fee mutual funds and
certain institutional money managers
•
Access to a trading desk block trading
Payment facilitation for deduction of
•
WEAS fees from client accounts
account
Electronic
trading
management tools
and
• Discounts on compliance, marketing, research,
technology,
practice management
products or services provided to WEAS by third
party vendors
PAS may also pay for business consulting and professional services for WEAS personnel. These benefits assist WEAS in
managing and administering client accounts, including accounts not maintained at PAS. Other services made available by PAS
are intended to help WEAS manage and further develop its business enterprise. The benefits received by WEAS or its personnel
from PAS do not depend on the number of brokerage transactions directed to PAS. The receipt of economic benefits by WEAS
or its related persons in and of itself creates a potential conflict of interest and may indirectly influence WEAS’s choice of PAS for
custody and brokerage services.
Trade Errors
WEAS Trade Errors/Account Discrepancies: Based on industry practice and SEC guidance to broker-dealers, a trade error under
this policy is defined as including:
•
Inaccurate transmission or execution of any term of an order including, but not limited to price; number of shares or other
unit of trading; identification of the security; identification of the account for which securities are purchased or sold; short
sales that were instead sold long or vice versa; or the execution of an order on the wrong side of a market;
• Unauthorized (because of misunderstanding or mistake) or unintended purchase, sale or allocation of securities, or the
•
failure to follow specific client instructions; and
Incorrect entry of data into relevant systems, including reliance on incorrect cash positions, withdrawals or securities
positions reflected in an account.
From time to time an error may occur in submitting a trade order on behalf of the client. When this occurs, WEAS may place a
correcting trade with the broker-dealer that has custody of the account. If an investment gain results from the correcting trade,
the gain will remain in the client’s account unless:(1) the same error involved other client account(s) that should have received
the gain; (2) it is not permissible for client to retain the gain; or (3) we confer with client and client decides to forego the gain.
The custodian of the account where the trade was executed may donate the gain to a charity of their choice. If a loss occurs,
the client or WEAS will pay for the loss depending on how the error occurred. (Cases where the client may be responsible for
the loss include but are not limited to instances where the client provides trade information that is incorrect, resulting in a trade
correction.) (Certain custodians may absorb the loss if de minimis to offset its administrative time and expense.) Generally, if
related trade errors result in both gains and losses in the client’s account, they may be netted.
Client Aggregated Purchases and Sales
WEAS will, at times, aggregate purchases and/or sales when rebalancing or adjusting a MEP ETF model portfolio, WEAS
Institutional Program Model, ETF Model, or when trading individual securities.
Prime Brokerage Services
Through the various trading platforms supported by WEAS at qualified custodians, WEAS can use prime brokerage services of
the qualified custodian. This allows WEAS to place trades with other broker-dealers without the need to have individual client
accounts custodied with those other broker/dealers. The use of prime brokerage services allows additional flexibility to access
more fixed income products, access new issue bonds, source liquidity and help ensure best price execution. They may also have
additional inventory compared to custodians Accounts may be subject to nominal custodian-imposed transaction fees for bond
trades using prime broker services. All assets will be custodied in a client account at the qualified custodian with all confirmations
and statements generated by the qualified custodian. WEAS selects prime brokerage broker/dealers, based on the quality of
research, services, products offered, execution and commission structures. Both discount and full-service broker/dealers may be
used, but the lowest cost broker/dealer may not always be utilized. Please refer to Item 16 for more information.
Client Directed Brokerage Arrangements
We recommend that you direct our firm to execute transactions through one of our preferred directed brokers, Charles
Schwab,Fidelity, Raymond James & Associates, Pershing LLC. In limited cases and contingent on the approval of WEAS, a
client may be able to direct transactions for certain WEAS services through a specific broker (the Directed Broker). In selecting
the Directed Broker, the client agrees to the commission rates and other transaction costs of the Directed Broker. Although the
client has agreed to the use of the Directed Broker by WEAS, the client agrees that WEAS will not be required to affect any
transaction through the Directed Broker if WEAS reasonably believes that to do so may result in a breach of its duties as a
fiduciary. A client also confirms that by instructing WEAS to execute all transactions on behalf of the account through the Directed
Broker, the client may not necessarily obtain commission rates and executions as favourable as those that would be obtained if
WEAS were able to place transactions with other broker-dealers. A client may also forego benefits that WEAS may be able to
obtain for its other clients through, for example, negotiating volume discounts or block trades. WEAS may aggregate transactions
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for a client with other clients to improve the quality of the execution. When transactions are so aggregated, the actual prices
applicable to the aggregated transaction will be averaged, and the client account will be deemed to have purchased or sold its
proportionate share of the securities involved at the average price obtained. For orders that are only partially filled in client
accounts, WEAS works with the custodian to determine an appropriate breakdown.
Sub-Advisory Agreements
Wealth Enhancement Advisory Services may utilize sub-advisors to manage some or all of certain clients’ investment portfolios.
The brokerage and trading practices of the Sub-Advisor are disclosed in each of the Sub-Advisor’s respective Disclosure
Brochure (ADV Part 2A).
Item 13—Review of Accounts
Investment Management involves frequent monitoring and occasional rebalancing of client portfolios at both the individual account level
and/or at the household level. Please refer to Item 4 for more information. This may occur quarterly (or as often as the client may prefer)
and reviews of portfolio assets and client contact at least on an annual basis.
Depending on the type of investment strategy, the reviewers will either be the WEAS Asset Allocation Committee, WEAS financial advisor
in consultation with the Asset Allocation Committee, or the WEAS financial advisor independent of the Asset Allocation Committee. The
Asset Allocation Committee consists of WEAS senior investment personnel. A review of the investment strategies managed by the
Investment Management Department is conducted by the Asset Allocation Committee. The Asset Allocation Committee examines
investment results and asset allocations to assess if the strategies are aligned with their objectives. In addition, the WEAS financial
advisor will review the client’s objectives, time horizon and risk tolerance to determine if the WEAS investment strategy continues to meet
the client’s needs. Lastly, review of client portfolios that are not invested in a WEAS investment strategy are reviewed by WEAS financial
advisors or a combination of a WEAS financial advisor in consultation with the Asset Allocation Committee. The review considers
investment results, asset allocation, client objectives, time horizons and risk tolerance to ensure the investment strategy continues to
conform to the clients’ needs. Clients are required to immediately notify WEAS of any changes in the client’s financial status as new
information may result in an update in the investment strategies.
WEAS has a dedicated Financial Planning department that generates financial plans based on the client’s goals and objectives that have
been discussed with the WEAS financial advisor. The Financial Planning department and members of that department, or financial
planners on WEAS financial advisor teams prepare the financial plans with review by the WEAS financial advisor before the presentation
of the plan to the client. These financial plans are also reviewed as part of the WEAS client review process.
Financial Planning Services provide advice on retirement, tax, and estate planning, as well as insurance issues. Planning Services
terminate upon delivery of the plan. A new agreement can be executed at any time to secure Investment Management Services. The
advice given may include the recommendation of annual reviews/updates to existing plans. The client is responsible for updating goals
or securing additional services as may be needed.
Clients may also secure general Investment Consultation Services. Consultation Services terminate upon delivery of the requested
advice. Clients are welcome to secure additional Consultation Services as may be needed and under an amended engagement. Clients
also have the option to secure ongoing consulting services that run for 12 months and can automatically renew.
Administrative personnel may assist with computer data entry. All decisions, account reviews and primary client contacts are conducted
by WEAS financial advisors.
At least annually, WEAS will contact clients to offer them a review of their investment objectives, liquidity needs, investment time horizon,
risk tolerance, and life changes. The client reviews are noted in our client relationship management system (CRM). Various reports are
generated for client review, which the WEAS financial advisor shares and discusses with the client during the review. The outcome of the
review is noted in our CRM. Clients are encouraged to contact WEAS promptly if there has been any change in the client’s financial
status, to determine if there should be a change in investment objectives and investment strategies WEAS employs. Clients may contact
their WEAS financial advisor at any time during normal business hours to discuss the client’s account, financial situation, or investment
needs. Clients may impose reasonable restrictions on the client’s account.
Clients receiving Investment Management Services receive standard quarterly, and as transactions may occur, account statements from
investment sponsors and broker-dealer firms providing custody and transaction services. WEAS prepares quarterly asset management
reports for Investment Management Services clients, which include a consolidated summary of the client’s accounts (including accounts
that are not part of the assets managed by WEAS), a valuation of the assets and a performance report for the assets managed by WEAS.
The preferred delivery method for quarterly asset management reports is through the Client Portal, which is an online tool that enables
client’s access to their account balances, asset allocations, sending and receiving messages securely, and ability to upload and receive
documents and targeted content. Clients may request a paper copy mailed to them in lieu of accessing the quarterly report through the
Client Portal. Clients receiving services from the WEAS affiliated trust company, Wealth Enhancement Trust Services (“WETS”), receive
reports no less than quarterly from WETS, unless otherwise requested by the client. Clients in the SEI Program will receive monthly
statements from SEI Trust Company indicating holdings. A quarterly report, indicating market value, cash flows, gains and losses, asset
allocation, and performance as it relates to market indices, is also available if the investor elects to receive it.
Annually, the client will receive a tax report for the account. Financial Planning Services and Consultation Services clients receive plans
and/or reports as agreed to in advance between the client and their WEAS financial advisor.
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Item 14—Client Referrals and Other Compensation
Other Compensation
Some of the WEAS associated persons are also independently licensed insurance agents, who can sell insurance products,
and can earn commissions when selling insurance products.
Some of WEAS associated persons are active with Wealth Enhancement Tax & Consulting Services. LLC (WETCS), a wholly
owned subsidiary of the parent company of WEAS. These WEAS associated persons can prepare tax returns and provide
associated consulting services, earning fees for such services that benefit them, WETCS and, indirectly, the parent company of
WEAS. This creates an incentive to recommend WETCS over other similar service providers. Clients of WEAS are under no
obligation to purchase services WEAS financial advisors may recommend through WETCS.
A limited number of WEAS financial advisors act in a personal capacity as a trustee for a trust. In this capacity, they may earn
fees for the services they provide on behalf of the trust.
Some of WEAS financial advisors are Registered Representatives of LPL Financial (referred to as ‘hybrid’ advisors). They sell
securities in their separate capacity as Registered Representatives of LPL Financial. LPL Financial offer certain programs which
involve investments in mutual funds. The load and no-load mutual funds may pay annual distribution expenses, sometimes
referred to as “12b-1 fees”. These 12b-1 fees come from fund assets, and thus indirectly the clients’ assets. These fees may
initially be paid to LPL Financial and be partially reallocated to WEAS financial advisors providing clients advice on these
programs. The receipt of these fees represents an incentive to purchase funds with 12b-1 fees or higher 12b-1 fees over those
with no or lower fees. WEAS financial advisors will not receive any portion of any other transaction or administrative fees. Since
WEAS financial advisors may receive a commission on load funds, this may represent incentive to recommend load funds in
favour of funds without a load.In addition, WEAS and/or its hybrid financial advisors have a conflict of interest because of the
brokerage business conducted with LPL and the compensation received verses attaining best execution for client transactions.
Wealth Enhancement Brokerage Services, LLC, a limited use broker-dealer, has arrangements with LPL Financial to receive
distribution fees related to the sale of certain investment products. Clients should be aware that the receipt of additional
compensation through 12b-1 fees, servicing fees, nominal sales awards and/or expense reimbursements creates a conflict of
interest that may impact the judgment of the associated persons when making advisory recommendations related to the sale of
LPL Financial products.
limited
to bonuses, enhanced pay-outs,
forgivable
loans and/or business
transition
loans, and
WEAS and/or its financial advisors not associated with LPL may be incentivized to use certain broker-dealer – qualified custodian
platforms because of certain compensation arrangements they receive. The compensation arrangements could include, but not
be
transition
assistance/reimbursement. Furthermore, there may or may not be production goals associated with the recommendation of a
transaction from your WEAS financial advisor. The receipt of any such compensation may be considered a conflict of interest in
that the recommendation of certain broker-dealer-qualified custodians are based on such compensation and perhaps not based
exclusively on attaining the best possible execution for our client transactions. We encourage you to review this Form ADV Part
2A closely and discuss any potential conflicts of interest with your WEAS financial advisor.
WEAS and/or its financial advisors may be eligible to receive incentive-based awards such as trips to conferences and seminars
conducted by product sponsors. From time to time, WEAS may receive expense reimbursement for travel and/or marketing
expenses from distributors of investment and/or insurance products. Travel expense reimbursements are typically a result of
attendance at due diligence and/or investment training events hosted by product sponsors. Marketing expense reimbursements
are typically the result of informal expense-sharing arrangements in which product sponsors may underwrite costs incurred for
marketing such as advertising, publishing, and seminar expenses. Although receipt of these travel and marketing expense
reimbursements are not predicated upon specific sales quotas, the product sponsor reimbursements are typically made by those
sponsors for whom sales have been made or it is anticipated sales will be made. WEAS has no solicitor arrangement with
product sponsors.
Compensation Received for Client Referrals
WEAS may enter into promoter arrangements where it receives compensation for referring clients to other entities. These
arrangements will be formally documented in a written agreement between WEAS and the receiving entity. In the applicable
cases, a disclosure statement will be provided to the referred advisory clients defining the arrangement and the fee payment
structure.
Compensation Paid for Client Referrals
WEAS may compensate individuals or entities who refer clients to WEAS. Any arrangement with an external promoter will be
governed by a formal written agreement, and referred clients will receive a Promoter Arrangement Disclosure Statement outlining
the arrangement and the fee structure.
WEAS may also offer one-time spot bonuses to employees for referring new clients.
Fees paid by referred advisory clients will not be impacted by payments to promoters or employees who have made referrals.
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Schwab Advisor Network® Referrals
WEAS receives client referrals from Charles Schwab & Co., Inc. (“Schwab”) through WEAS’s participation in the Schwab Advisor
Network® (“SAN”) client referral program (“the Service”). The Service is designed to help investors find an independent
investment advisor. Schwab is a broker-dealer independent of and unaffiliated with WEAS. Schwab does not supervise WEAS
and has no responsibility for WEAS’s management of clients’ portfolios or WEAS’s other advice or services. WEAS pays ongoing
fees to Schwab on all managed assets obtained through the Service.
WEAS’s participation in the Service may raise potential conflicts of interest described below.
WEAS pays Schwab a Participation Fee on all referred clients’ accounts that are maintained in custody at Schwab. The
Participation Fee paid by WEAS is a percentage of the value of the assets in the client’s accounts held at Schwab. WEAS pays
Schwab the Participation Fee for as long as the referred client’s account remains in custody at Schwab. The Participation Fee is
billed to WEAS quarterly and may increase or decrease based on the overall value of the total household assets in custody with
Schwab that were obtained through the Service. Some Participation Fees may be waived by request, on a case-by-case basis.
Participation Fees are paid by WEAS and not the client. WEAS has agreed not to charge clients, referred through the Service,
fees or costs greater than the fees or costs WEAS charges clients with similar portfolios who were not referred through the
Service.
In addition, WEAS has agreed to pay Schwab a One Time Transfer Fee if client assets obtained through the Service are
transferred away from Schwab. This fee does not apply if the client was solely responsible for the decision not to maintain
custody at Schwab. The One Time Transfer Fee is calculated using basis points on the amount of referred assets in the Household
before the time of transfer. The One Time Transfer Fee is higher than the Participation Fees an Advisor generally would pay in a
single year. Thus, WEAS will have an incentive to recommend that client accounts obtained through the Service remain in
custody at Schwab.
For accounts of WEAS clients maintained in custody at Schwab, Schwab will not charge the client separately for custody but will
receive compensation from WEAS clients in the form of commissions or other transaction-related compensation on securities
trades executed through Schwab. Schwab also will receive a fee (generally lower than the applicable commission on trades it
executes) for clearance and settlement of trades executed through broker-dealers other than Schwab. Schwab’s fees for trades
executed at other broker-dealers are in addition to the other broker-dealer’s fees. Thus, WEAS may have an incentive to cause
trades to be executed through Schwab rather than another broker-dealer. WEAS nevertheless acknowledges its duty to seek
best execution of trades for client accounts. Trades for client accounts held in custody at Schwab may be executed through a
different broker-dealer than trades for WEAS’s other clients. Thus, trades for accounts with custody at Schwab may be executed
at different times and different prices than trades for other accounts that are executed at other broker-dealers.
Fidelity Wealth Advisor Solutions® Referrals
WEAS participates in the Fidelity Wealth Advisor Solutions® Program (the “WAS Program”), through which WEAS receives
referrals from Fidelity Personal and Workplace Advisors LLC (FPWA), a registered investment adviser and Fidelity Investments
company. WEAS is independent and not affiliated with FPWA or any Fidelity Investments company. FPWA does not supervise
or control WEAS, and FPWA has no responsibility or oversight for WEAS’s provision of investment management or other advisory
services.
Under the WAS Program, FPWA acts as a solicitor for WEAS, and WEAS pays referral fees to FPWA for each referral received
based on WEAS’s assets under management attributable to each client referred by FPWA. The WAS Program is designed to
help investors find an independent investment advisor, and any referral from FPWA to WEAS does not constitute a
recommendation or endorsement by FPWA of WEAS’s particular investment management services or strategies. More
specifically, WEAS pays the following amounts to FPWA for referrals: the sum of (i) an annual percentage of 0.10% of any and all
assets in client accounts where such assets are identified as “fixed income” assets by FPWA and (ii) an annual percentage of
0.25% of all other assets held in client accounts. In addition, WEAS has agreed to pay FPWA an annual program fee in the
amount of $50,000 to participate in the WAS Program. These referral fees are paid by WEAS and not the client. To receive
referrals from the WAS Program, WEAS must meet certain minimum participation criteria, but WEAS may have been selected for
participation in the WAS Program as a result of its other business relationships with FPWA and its affiliates, including Fidelity
Brokerage Services, LLC (“FBS”). As a result of its participation in the WAS Program, WEAS may have a potential conflict of
interest with respect to its decision to use certain affiliates of FPWA, including FBS, for execution, custody and clearing for
certain client accounts, and WEAS may have a potential incentive to suggest the use of FBS and its affiliates to its advisory
clients, whether or not those clients were referred to WEAS as part of the WAS Program.
Under an agreement with FPWA, WEAS has agreed that WEAS will not charge clients more than the standard range of advisory
fees disclosed in its Form ADV 2A Brochure to cover solicitation fees paid to FPWA as part of the WAS Program. Pursuant to these
arrangements, WEAS has agreed not to solicit clients to transfer their brokerage accounts from affiliates of FPWA or establish
brokerage accounts at other custodians for referred clients other than when WEAS’s fiduciary duties would so require. Therefore,
WEAS may have an incentive to suggest that referred clients and their household members maintain custody of their accounts
with affiliates of FPWA. However, participation in the WAS Program does not limit WEAS’s duty to select brokers on the basis of
best execution.
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Goldman Sachs Select Referrals
WEAS refers clients to deposit products offered by Goldman Sachs Select (“GS Select”) and receives compensation from
Goldman Sachs Bank USA (“Goldman Sachs”) in connection with client participation in these deposit products. Goldman Sachs
is an independent financial institution and is not affiliated with WEAS. Goldman Sachs has the sole discretion to modify the
deposit products available to WEAS clients and will use commercially reasonable efforts to provide notice of any such changes.
WEAS receives referral fees from Goldman Sachs based on client deposits in GS Select products. These fees are paid by
Goldman Sachs and do not result in additional charges to clients. However, this arrangement creates a conflict of interest
because WEAS has a financial incentive to recommend GS Select deposit products over other available cash management
solutions. Clients are not obligated to use GS Select.
Goldman Sachs Lending Referrals
WEAS refers clients to lending products offered by Goldman Sachs Bank USA (“Goldman Sachs”) and receives referral fees in
connection with loans originated through these referrals. Goldman Sachs is an independent financial institution and is not
affiliated with WEAS. The referral fees are paid by Goldman Sachs and do not result in additional costs to clients.
WEAS receives compensation from Goldman Sachs based on the outstanding loan balances of referred clients. The referral fee
structure is determined by a mutually agreed fee schedule, which may be updated from time to time. Because WEAS receives
compensation for these referrals, a conflict of interest exists as WEAS has a financial incentive to recommend Goldman Sachs
lending products over other available lending options. Clients are not obligated to obtain loans from Goldman Sachs.
Goldman Sachs Model Portfolios
WEAS may utilize Goldman Sachs Model Portfolios (“GS Model Portfolios”) as part of its investment management process. GS
Model Portfolios are offered by Goldman Sachs Asset Management (“GSAM”) and may include both affiliated and unaffiliated
investment products.
Certain GS Model Portfolios include investment products issued, sponsored, or managed by GSAM or its affiliates (“Affiliated
Funds”). In the case of GS Model Portfolios primarily allocated to Affiliated Funds (“GS-Focused Model Portfolios”), GSAM or its
affiliates receive fees without considering the full universe of third-party investment products (“Third-Party Funds”), even if such
products may have lower fees, expenses, or more favorable terms. GSAM will only consider Third-Party Funds for inclusion in
GS-Focused Model Portfolios if an appropriate Affiliated Fund is not available within a relevant asset class or sub-asset class.
GSAM also offers GS Model Portfolios that include a mix of Affiliated Funds and Third-Party Funds (“GS Blended Model
Portfolios”). While GSAM does not charge a separate advisory fee for these portfolios, it has a financial incentive to allocate
assets to Affiliated Funds, as GSAM and its affiliates generally receive more compensation from Affiliated Funds than from Third-
Party Funds. GSAM seeks to generate a sufficient level of revenue from the underlying Affiliated Funds within GS Blended Model
Portfolios by allocating a stated percentage (within a defined range) to Affiliated Funds.
WEAS acknowledges these conflicts of interest and considers them when selecting or recommending GS Model Portfolios for
clients. Clients should be aware that the dissemination of recommendations related to GS Model Portfolios may be delayed,
which could impact the prices at which transactions occur in client accounts.
55IP
WEAS may utilize investment strategies and services provided by 55 Institutional Partners, LLC (“55IP”), a subsidiary of
JPMorgan Chase & Co. (“JPM”), in connection with portfolio management. 55IP serves as a sub-advisor and provides
investment-related services, including tax management and portfolio execution strategies.
55IP and its affiliates engage in investment advisory services for multiple clients and may provide investment advice or take
investment actions that differ from those provided to WEAS clients. As a result, 55IP may make investment decisions for other
clients that are not offered to WEAS or its clients, and client accounts managed by 55IP may hold, acquire, or dispose of
investments at different times or under different circumstances than other clients.
55IP receives monetary compensation related to the execution of investments, creating an incentive to recommend investments
that generate fees for 55IP or its affiliates. While 55IP has a duty to act in the best interest of WEAS and its clients, it is not
obligated to recommend any specific investment opportunity or to source investments outside of its own offerings. Additionally,
55IP and its affiliates may provide services or receive compensation from investment products used in client accounts, including
as an investment adviser, custodian, transfer agent, or other service provider. This arrangement may create potential conflicts
of interest, as 55IP may have financial incentives to include certain investment products in portfolios. The parent company of
55IP, JP Morgan, may receive an economic benefit through the inclusion of JPMAM funds in the portfolio. Also, the cost of 55IP
to WEAS and its clients can be offset through the inclusion of JPMAM funds.
Ayco Referrals
WEAS receives client referrals from The Ayco Company, L.P. (“Ayco”) through its participation in a client referral arrangement.
Ayco is a financial counseling and investment advisory firm that is a subsidiary of Goldman Sachs & Co. LLC. WEAS and Ayco
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are independent entities and are not affiliated. Ayco does not supervise WEAS and has no responsibility for WEAS’s
management of clients’ portfolios or any other advice or services provided by WEAS.
WEAS compensates Ayco for these referrals by paying a referral fee, which is a percentage of the value of the assets under
management for clients referred through the arrangement. Referral fees are paid by WEAS and not the client. WEAS has agreed
not to charge clients referred through the Referral Arrangement fees or costs greater than the fees or costs it charges clients
with similar portfolios who were not referred through the Referral Arrangement.
Participation in the Referral Arrangement may create conflicts of interest. Because WEAS pays Ayco an ongoing referral fee
based on the assets of referred clients, WEAS has an incentive to retain referred clients’ accounts and encourage growth in
those accounts. Additionally, Ayco may have been incentivized to refer clients to WEAS due to business relationships between
Ayco, its affiliates, and WEAS, as well as WEAS’s familiarity with investment products, strategies, and services provided by Ayco
and its affiliates.
Flourish Cash Management Referrals
WEAS refers clients to Flourish Cash, an online cash management solution offered by Flourish Financial LLC (“Flourish”), a
registered broker-dealer and FINRA member. Flourish Cash seeks to provide clients with competitive annual percentage yields
(APY) and elevated FDIC insurance coverage by placing deposits at participating program banks. WEAS is not affiliated with
Flourish or any of the program banks.
WEAS does not act as an investment advisor or in a discretionary capacity when inviting clients to use Flourish Cash.
Participation in the program is solely at the client’s discretion. WEAS receives an administrative or service fee based on the
value of a client’s Flourish Cash account. This fee is deducted from the client’s overall APY and is not negotiable. The fee is
separate from WEAS’s portfolio management fees.
Additionally, WEAS may earn revenue by sharing in Flourish’s revenue. This arrangement does not impact the client’s rate or
result in additional costs to the client. However, because WEAS receives compensation for referring clients to Flourish Cash, a
conflict of interest exists, as WEAS has a financial incentive to recommend Flourish over other available cash management
options.
Item 15—Custody
Custody, as it applies to investment advisers, has been defined by regulators as having access to or control over client funds and/or
securities. In other words, custody is not limited to physically holding client funds and securities. If an investment adviser can access or
control client funds or securities, the investment adviser is deemed to have custody and must ensure that proper procedures are
implemented.
WEAS is deemed to have custody of client funds and securities whenever WEAS is given the authority to have fees deducted directly
from client accounts. It should be noted that discretionary authorization to trade in client accounts is deemed by regulators to be custody.
For accounts in which WEAS is deemed to have custody due to the authority to deduct fees directly from client accounts, WEAS has
established procedures to ensure that all client funds and securities are held at a qualified custodian (for example, Charles Schwab, LPL
Financial, Fidelity, Pershing, and Raymond James & Associates) in a separate account for each client under that client’s name. Clients
or an independent representative of the client will direct, in writing, the establishment of all accounts and therefore are aware of the
qualified custodian’s name, address and the way the funds or securities are maintained. Finally, account statements are delivered directly
from the qualified custodian to each client, and to the client’s independent representative, at least quarterly. Clients should carefully review
those statements and are urged to compare the statements against reports received from WEAS. When clients have questions about
their account statements, they should contact WEAS or the qualified custodian preparing the statement.
WEAS is deemed to have custody because some of its clients have Standing Letter of Authorizations (SLOAs) on file with various
custodians. WEAS also has custody for a limited number of WEAS clients where WEAS financial advisors act in a personal trustee
capacity for the client’s account. As these WEAS financial advisors are deemed to have custody over clients’ cash, bank accounts or
securities (for reasons other than those discussed above), and due to the SLOAs on file with WEAS, WEAS is required to engage an
independent accounting firm to perform a surprise annual examination of those assets and accounts over which it maintains custody. Any
related opinions issued by an independent accounting firm are filed with the SEC and are publicly available on the SEC’s Investment
Adviser Public Disclosure website.
WEAS also maintains custody over client funds or securities by virtue of the fact that client assets may be held in custody at Wealth
Enhancement Trust Services, LLC (“WETS”), an affiliate of WEAS. As a result, client assets held by WETS are included in the surprise
annual examination by an independent accounting firm. In addition, WEAS annually obtains a written internal control report from WETS
prepared by an independent public accountant stating:1) the accountant’s opinion as to whether controls in place at WETS are suitably
designed to meet control objectives related to custodian services; and 2) the accountant verified the funds and securities are reconciled
by WETS to a custodian other than WETS (e.g., the Depository Trust Corporation).
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Item 16—Investment Discretion
Clients entering an investment advisory relationship with WEAS sign an Investment Management Services agreement that grants WEAS
and WEAS financial advisors in providing discretionary investment management services. When discretionary authority is granted, WEAS
and WEAS financial advisors have trading authority and in some cases the authority to determine commission rates paid by the client.
Discretionary trading authority enables WEAS the authority to determine the type of securities and the number of securities that can be
bought or sold in an account without obtaining the client’s consent before each transaction. Clients can leave standing instructions with
WEAS to refrain from investing in a particular industry, to limit the amounts of specific securities, to request third-party checks, and to
rebalance portfolios.
Clients may authorize trading on a nondiscretionary basis only. The WEAS financial advisor is required to contact the client before
implementing changes in the client’s account. Therefore, the client will be contacted and required to accept or reject the WEAS financial
advisor’s investment recommendations, which include the security being recommended, the number of shares or units and whether to
buy or sell.
WEAS will be responsible for making decisions regarding the timing of buying or selling an investment and the price at which the investment
is bought or sold. If the client’s accounts are managed on a nondiscretionary basis, clients need to know that if they are unreachable or
are slow to respond to the WEAS financial advisor, it can have an adverse impact on the timing of trade implementations and the WEAS
financial advisor may not achieve the optimal trading price.
For certain separate account management programs, WEAS is granted discretionary authority to recommend replacement of a separate
account manager from another available manager in the program. Separate account managers are granted discretionary trading authority
to purchase and sell securities they select as they deem appropriate.
WEAS may elect to purchase fixed income products through various broker-dealers to obtain access to additional inventory or to obtain
improved pricing for the client. The fixed income product is delivered into the client's brokerage account with a qualified custodian. This
practice is conducted through the prime brokerage service of a qualified custodian. WEAS exercises discretion when selecting a broker-
dealer for the purchase of fixed income products. The qualified custodian charges to the client in their account at the custodian a prime
brokerage service fee, for each order entered by WEAS with the broker-dealer. To participate in this service, clients must first execute the
qualified custodian’s brokerage account agreement and prime brokerage agreement or amendment (as applicable) before WEAS can
execute trades at broker/dealers other than the client’s qualified custodian which then settle in the client’s qualified custodian account. See
Item 12 for additional information regarding prime brokerage services.
Item 17—Voting Client Securities
General Policy
WEAS offers clients access to proxy voting services on a limited basis through its relationship with Broadridge Financial Solutions
(“Broadridge”). Our general policy is to not vote proxy proposals on behalf of clients. Our standard form of client agreement
explicitly states that WEAS does not have authority to vote proxies on behalf of the client. If a client relationship is enrolled in
the proxy voting service, an addendum to our standard agreement will be provided to the client.
Clients not enrolled in proxy voting services will retain exclusive authority to vote all proxy proposals they may receive. WEAS
will forward to clients any materials it receives related to proxy voting or legal proceedings related to client holdings. As a general
practice, neither WEAS nor its financial advisors will provide any advice to clients related to proxy voting or legal proceedings
involving securities or other investments held in their accounts. The following proxy voting policies and procedures do not apply
to those situations where clients have retained voting discretion.
The proxy voting policy described below applies to clients for whom we provide proxy voting services under an addendum to the
firm’s client agreement and is designed to provide reasonable assurance that proxies are voted in the best interest of such clients.
In general, proxies are voted in a manner that we believe will maximize the value of client investments. In evaluating proxy
proposals, we take into consideration, among other things, management’s assertions regarding the proposal, our determination
of how the proposal will impact clients and our determination of whether the proposal may result in dilution of value for
shareholders.
Our general policy is to vote in support of management’s recommendations on issues related to general business operations
matters since management’s ability is a key factor, we consider in selecting equity securities for client portfolios. We generally
believe that a company’s management should have the latitude to make decisions related to the company’s business operations.
However, when we believe a company’s management is acting in a manner inconsistent with our clients’ best interests, we may
vote against management’s recommendations.
We have established a Proxy Review Committee that determines how to vote proxies on behalf of clients for which we have retained
proxy-voting authority and reviews and considers how to address all material conflicts of interest between us and clients. We have
a duty to recognize and resolve material conflicts of interest between us and clients before voting any proxies. Material conflicts
of interest are those that, in the opinion of the Proxy Review Committee, a reasonable investor would think is important to know
before allowing another party to vote on the investor’s behalf. Upon identifying a material conflict of interest relating to a specific
proxy vote, the Proxy Review
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Committee will take actions it deems appropriate to ensure any voting decision is based solely on the client’s best interests,
including:
1. Referring the proxy to a client or to a representative of the client for voting purposes;
2. Disclosing the conflict to the affected clients and seeking their consent to vote the proxy prior to casting the vote;
or
3. Disclosing the conflict to the affected clients and notifying them that we will not cast a vote on their behalf due to
the conflict.
Our Proxy Review Committee is responsible for ensuring that proxies are voted in accordance with our Proxy Voting Policy. From
time to time, a situation may arise where we may wish to recommend a vote contrary to our base guidelines. In such
circumstances the Proxy Review Committee will review the relevant information and determine whether to deviate from the
applicable base proxy voting guideline. The Proxy Review Committee periodically reviews our Proxy Voting Policy to make any
necessary or appropriate updates.
Clients may obtain a complete copy of our proxy voting policy and procedures and information on how proxies were voted on their
behalf upon request by calling us at 763-417-1700. Clients are responsible for instructing their account custodian to forward
copies of all proxy and shareholder communications relating to the client’s investment assets 1) to WEAS, if elected to have
proxies voted on the client’s behalf, or 2) to the client, if the client wishes to retain proxy-voting authority.
Separately Managed Investment Manager Programs
Depending upon the Separately Managed Investment Manager Program selected for the client, the client may delegate authority
to the Separately Managed Investment Manager to vote proxies on behalf of the client. In this event, WEAS and its financial
advisors will not have the authority to vote proxy proposals on behalf of the client, nor will WEAS and/or its financial advisors
provide advice with respect to any legal proceedings. Should WEAS receive any proxy or legal proceedings materials for a client,
it shall forward the materials to that client. Clients may obtain answers to questions they have regarding this Policy by contacting
WEAS.
Item 18—Financial Information
This item is not applicable to the WEAS Disclosure Brochure as we do not require or solicit prepayment of more than $1,200 in fees per
client 6 months or more in advance. Additionally, WEAS is not required to include a balance sheet for our most recent fiscal year. Finally,
WEAS is not subject to a financial condition that is reasonably likely to impair our ability to meet contractual commitments to clients and
we have not been the subject of a bankruptcy petition at any time.
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Privacy of Client Financial Information
At Wealth Enhancement Advisory Services, LLC (WEAS), maintaining the trust and confidence of our clients is a high priority. That is why
we want you to understand how we protect your privacy as we collect and use your information to provide products and services that
support your investment needs. We are strongly committed to fulfilling the trust that is the very foundation of your expectations. Therefore,
we have adopted and adhere to the following policy regarding the privacy of our clients’ non-public personal information.
1. NON-PUBLIC PERSONAL INFORMATION THAT WE COLLECT
We collect non-public personal information about our clients from some, or all, of the following sources:
•
•
Information we receive from the completion of our new account form, fact-finding questionnaires, and product
applications;
Investment transactions with us, our affiliates, and those product sponsors with whom we have selling agreements or
other arrangements for the provision of services to clients;
• Consumer reporting agencies; and
•
Affiliated and non-affiliated product sponsors whose products are owned by our clients.
2. USE OF NONPUBLIC PERSONAL INFORMATION
We disclose, to the extent collected as defined above, non-public personal information to affiliated and non-affiliated companies
that provide contracted services in order to service our clients more effectively and efficiently. We ensure contractual restrictions
on the affiliated and non-affiliated companies’ use and disclosure of the non-public personal information we disclose. Affiliated
companies are defined as companies related by common ownership or control. Non-affiliated companies are defined as
companies not related by common ownership or control.
Affiliated and non-affiliated companies with whom we disclose non-public personal information include, but are not limited to:
• WEAS affiliated companies;
• Mutual fund companies, insurance companies and other product sponsors to effect purchases and sales and allow for
the servicing of client accounts;
The broker-dealer through whom we execute securities transactions;
•
• Clearing agencies through whom we clear and settle securities transactions;
•
•
•
Third-party investment advisory firms with whom we have relationships for the management of client advisory accounts;
Broker-dealer firms having regulatory requirements to supervise certain activities of representatives who are also
registered with a broker-dealer;
Banks and other financial institutions with whom we have arrangements for the marketing and sale of our products and
services; and
• Companies that provide services to us that assist with the maintenance of required books and records or to facilitate
mailings on our behalf.
We do not disclose your information to non-affiliated companies who intend to market their products to you.
3. PROTECTION OF NONPUBLIC PERSONAL INFORMATION
We have established information security practices and procedures to prevent unauthorized use or access to non-public personal
information. Access to non-public personal information is made available to our who process or service transactions and fulfil
compliance, legal or audit functions. Our computer systems utilize password protection to prevent access by unauthorized
personnel, and we employ other physical, electronic, and procedural safeguards to ensure the protection of non-public personal
information in accordance with state and federal privacy regulations.
4. “OPT-OUT” OF NONAFFILIATED THIRD-PARTY DISCLOSURES
If you do not want us to share your nonpublic personal information (except as permitted by law) with a nonaffiliated company,
including a Registered Representative servicing your account should they leave our firm, you may “Opt-Out” of nonaffiliated
company disclosures.
Note: If you became a client of your WEAS financial advisor before the time your WEAS financial advisor joined WEAS or one
of its affiliates, and your WEAS financial advisor elects to leave our firm and join another registered broker-dealer and/or
investment advisory firm, we may allow your WEAS financial advisor to take your confidential information with them to the new
firm, subject to the requirements or limitations of applicable law. If you do not want WEAS to share your non-public personal
information with your WEAS financial advisor in the event your WEAS financial advisor departs our firm, please send a Letter of
Instruction to the address listed below. If you have previously notified WEAS of your decision to “Opt-Out,” then no further action
is required on your part. The Letter of Instruction requires the following information: your name, address, city, state, ZIP code,
daytime phone, cell phone number, and your account number(s), along with your signature. In addition, there are some states
that require you as a client to “Opt-In” before we share information with a departing WEAS financial advisor. If you live in one of
these states, we will ask you to sign an acknowledgment before we share any of your non-public personal information.
5. CONTACT US
If you have any questions about our Privacy Policy, or if you have any questions concerning your account, please contact us at
800-492-1222. If you prefer, you may write to us at Wealth Enhancement Advisory Services, LLC, Attn: Compliance, 505 North
Highway 169, Suite 900, Plymouth, MN 55441. We appreciate your business and look forward to serving your financial service
needs.
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ADV Part 2B Brochure Supplement
This brochure supplement provides information about James Cahn, Doug Huber, Gary Quinzel, Ariel da Silva, Ayako Yoshioka,
Christopher DeCarolis, Herbert Cayzer and that supplements the Wealth Enhancement Advisory Services ADV Part 2A brochure. You
should have received a copy of that brochure. If you have any questions or if you did not receive the Wealth Enhancement Advisory
Services (also referred to as “WEAS”) ADV Part 2A brochure, please contact us in writing: Wealth Enhancement Advisory Services,
LLC, Attention: RIA Operations, 505 North Highway 169, Suite 900, Plymouth, MN 55441.
Item 1 – General Information
OFFICE LOCATIONS:
505 North Highway 169, Suite 900, Plymouth, MN 55441 | Phone number: 763-417-1700
•
Item 2 – Advisor Name, Title, DOB and Educational Background and Business Experience
NAME: James Cahn
TITLE: Chair of the Investment Committee & Chief Strategy Officer YEAR OF BIRTH: 1980
EDUCATIONAL BACKGROUND:
• Master of Business Administration; University of Chicago Booth School of Business, Chicago, IL: 2009
• Bachelor of Science in Economics and Performance Studies; Northwestern University, Evanston, IL: 2002
BUSINESS BACKGROUND:
• Wealth Enhancement Advisory Services, Investment Advisor Representative, 04/2012 – Present
• Wealth Enhancement Group, Chair of the Investment Committee and Chief Strategy Officer, 04/2012 – Present
• LPL Financial, Registered Representative, 04/2012 – Present
• Wealth Enhancement Brokerage Services, Registered Representative, 05/2012 – Present
• Vestian Group Inc., Chief Investment Officer/Portfolio Manager, 05/2009 – 04/2012
• Wanger Investment Management, Inc., Senior Vice President, 08/2007 – 05/2009
NAME: Doug Huber
TITLE: Deputy Chief Investment Officer
YEAR OF BIRTH: 1985
EDUCATIONAL BACKGROUND:
• Babson College, BS- Finance and Economics, Wellesley, MA- 2008
BUSINESS BACKGROUND:
• Wealth Enhancement Advisory Services, Investment Advisor Representative. 04/2021- Present
• Wealth Enhancement Group, VP, Investment Strategy. 04/2021- Present
• North American Management, Director of Manager research, 09/2014 – 04/2021
NAME: Gary Quinzel
TITLE: VP, Portfolio Consulting, CFA®, CFP®
YEAR OF BIRTH: 1977
EDUCATIONAL BACKGROUND:
• Seton Hall University, Master of Business Administration – Finance; South Orange, New Jersey; 2009
• The College of New Jersey, Bachelor of Science – Business Administration; Ewing Township, New Jersey; 2002
BUSINESS BACKGROUND:
• Wealth Enhancement Advisory Services, Investment Advisor Representative, 10/2019 – Present
• Wealth Enhancement Group, VP, Portfolio Consulting, 10/2019 – Present
• American Economic Planning Group, Inc., Chief Investment Officer, 12/2016 – 10/2019
• Merrill Lynch, Senior Investment Analyst, 09/2003 – 12/2016
NAME: Ariel da Silva
TITLE: Director of Fixed Income
YEAR OF BIRTH: 1974
EDUCATIONAL BACKGROUND:
• Loyola Marymount University, BBA – Business Administration with Emphasis in International Business, Los Angeles, CA; 1997
BUSINESS BACKGROUND:
• Wealth Enhancement Advisory Services, LLC, Investment Advisor Representative, 07/2021 – Present
• Wealth Enhancement Group, Director of Fixed Income, 07/2021 – Present
• Oakwood Capital Management LLC, SVP, Director of Fixed Income Investments, 05/2014 – 06/2021
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NAME: Ayako Yoshioka
TITLE: Portfolio Consulting Director
YEAR OF BIRTH: 1975
EDUCATIONAL BACKGROUND:
• University of California, Los Angeles, Bachelor of Arts – International Economics
• Chartered Financial Analyst (CFA) designation, 2003
BUSINESS BACKGROUND:
• Wealth Enhancement Advisory Services, LLC, Investment Advisor Representative, 07/2021 – Present
• Wealth Enhancement Group, Portfolio Consulting Director, 08/2024 - Present
• Wealth Enhancement Group, Senior Portfolio Consultant, 01/2022 – 08/2024
• Wealth Enhancement Group, Senior Portfolio Manager, 07/2021 – 12/2021
• Oakwood Capital Management, Director of Equity Investments, 09/2014 – 07/2021
• 300 North Capital, Director of Research & Sr. Vice President, 09/2008 – 09/2014
• Provident Investment Counsel, VP – Research, 01/2004 – 09/2008
• Provident Investment Counsel, Analyst, 3/2000 – 12/2003
• The Capital Group, Communications Specialist 6/1997 – 3/2000
NAME: Christopher DeCarolis
TITLE: Senior Portfolio Manager, CFA
YEAR OF BIRTH: 1992
EDUCATIONAL BACKGROUND:
• Bachelor of Arts in Economics, Villanova University, Villanova, PA, 2014
BUSINESS BACKGROUND:
• Wealth Enhancement Group, Senior Portfolio Manager, 08/2024-Present
• Wealth Enhancement Group, Senior Investment Analyst, 06/2022-08/2024
• Kings Point Capital Management, Research Analyst, 11/2015-06/2022
TITLE: Director of Investment Manager Research
YEAR OF BIRTH: 1989
NAME: Herbert Cayzer
EDUCATIONAL BACKGROUND:
• Bachelor of Science in International Relations; Boston University, Boston, MA, 2012
BUSINESS BACKGROUND:
• Wealth Enhancement Advisory Services, Investment Advisor Representative, 4/2021- Present
• Wealth Enhancement Group, Director of Investment Manager Research, 4/2021-Present
• North American Management Corporation, Vice President, Senior Research Analyst 5/2013-4/2021
PROFESSIONAL DESIGNATIONS:
CHARTERED FINANCIAL ANALYST (CFA®): The Chartered Financial Analyst (CFA®) charter is a globally respected, graduate-level
investment credential established in 1962 and awarded by CFA® Institute—the largest global association of investment professionals. There are
currently more than 90,000 CFA® charter holders working in 134 countries. To earn the CFA® charter, candidates must: 1) pass three sequential,
six-hour examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA® Institute as members; and 4)
commit to abide by, and annually reaffirm, their adherence to the CFA® Institute Code of Ethics and Standards of Professional Conduct. The
CFA® Institute Code of Ethics and Standards of Professional Conduct, enforced through an active professional conduct program, require CFA®
charter holders to place their clients’ interests ahead of their own, maintain independence and objectivity, act with integrity, maintain and improve
their professional competence, disclose conflicts of interest and legal matters. The CFA® Program curriculum provides a comprehensive
framework of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every day in the investment
profession. The three levels of the CFA® Program test a proficiency with a wide range of fundamental and advanced investment topics, including
ethical and professional standards, fixed income and equity analysis, alternative and derivative investments, economics, financial reporting
standards, portfolio management, and wealth planning. The CFA® Program curriculum is updated every year by experts from around the world
to ensure that candidates learn the most relevant and practical new tools, ideas, and investment and wealth management skills to reflect the
dynamic and complex nature of the profession.
CERTIFIED FINANCIAL PLANNER™: The CFP® certification is a financial planning credential awarded by the Certified Financial Planner
Board of Standards Inc. to individuals who meet its education, examination, experience, and ethics requirements. Eligible candidates are
generally required to have three years of financial planning related experience and possess a bachelor’s degree from an accredited U.S. college
or university. Certificants are further required to complete a CFP Board-Registered Education Program (or possess a qualifying professional
credential); clear a personal and professional background check and pass the CFP® Certification Examination. To maintain the certification,
CFP® designees must also complete at least 30 hours of continuing education every two years on an ongoing basis.
Item 3 – Disciplinary Information
None of the investment management department members noted above have any legal or disciplinary events to report.
Item 4 – Other Business Activities
ACTIVITY 1 – Registered Representative of LPL Financial
Although WEAS does not sell products or services other than investment advice, members of the investment management
department may also be separately licensed as a Registered Representative with LPL Financial, a registered securities broker-
dealer, member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).
WEAS and LPL Financial are not affiliated companies. This means the two companies are not under common ownership or
owned by each other. When not acting in their separate capacity as a Registered Representative of LPL Financial, the investment
management department members listed above are responsible for economic analysis, portfolio management, and the
composition and allocation of portfolios at Wealth Enhancement Advisory Services LLC along with the day-to-day trading of all
portfolios. Clients are never obligated or required to establish accounts through WEAS or LPL Financial. However, if a client does
not choose to accept the investment management department members’ advice or decides not to establish an account through
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LPL Financial, the investment management department members may not be able to provide management and advisory services
to the client. Clients should understand that, due to certain regulatory constraints, each investment management department
member, in his/her capacity as an LPL Financial registered representative, must place all purchases and sales of securities
products in commission-based brokerage accounts through LPL Financial or other LPL Financial approved institutions.
ACTIVITY 2 – Registered Representative of Wealth Enhancement Brokerage Services, LLC
Wealth Enhancement Brokerage Services, LLC, is a limited use broker-dealer and an affiliate of WEAS. The investment
management department members may also be registered representatives and associated persons of Wealth Enhancement
Brokerage Services. However, there are currently no accounts established or processed through Wealth Enhancement
Brokerage Services. All regular brokerage services provided by the investment management department members are done
through LPL Financial as described in the previous section.
Item 5 – Additional Compensation
In addition to the description of additional compensation provided in Item 4, the investment management department members will
receive expense reimbursement for travel and/or marketing expenses from distributors of investment and/or insurance products.
Travel expense reimbursements are typically a result of attendance at due diligence and/or investment training events hosted by
the product sponsors. Marketing expense reimbursements are typically the result of informal expense sharing arrangements in
which product sponsors may underwrite costs incurred for marketing such as advertising, publishing, and seminar expenses.
Although receipt of these travel and marketing expense reimbursements are not predicated upon specific sales quotas, the
product sponsor reimbursements are typically made by those sponsors for whom sales have been made or it is anticipated that
sales will be made.
The investment management department members endeavours, always, is to put the interest of the clients first as a part of
WEAS and the investment management department members’ fiduciary duty. However, clients should be aware that the receipt
of additional compensation through 12b-1 fees, servicing fees, nominal sales awards and/or expense reimbursements creates a
conflict of interest that may impact the judgment of the associated persons when making advisory recommendations. WEAS has
established relationships with other investment advisers through which WEAS will act as a solicitor referring clients to the other
investment advisers’ management programs. When acting in this solicitor/referral capacity, WEAS will receive a portion of the fee
paid to the other investment advisers by the client. Also, compensation for the investment management department members
noted above may be obtained by increasing client assets under management and by client retention.
Item 6 – Supervision
Under the direction of Stephanie Cain, Vice President of Supervision & Investigations/Complaints/Office Inspections (ICI)
Compliance (phone number: 763-417-1700), the WEAS Supervision team monitors Supervised Persons’ activities for adherence
to our policies and procedures in the performance of their daily activities and responsibilities to us and you. WEAS has
implemented a Code of Ethics, an internal compliance document that guides each Supervised Person in meeting their fiduciary
obligations to clients of WEAS. WEAS also has controls in place to monitor our portfolio management processes in accordance
with WEAS’ fiduciary obligations to clients. In addition, Supervised Persons are required to complete regular compliance training.
Further, WEAS is subject to regulatory oversight by various agencies. These agencies require registration by WEAS and its
Supervised Persons. As a registered entity, WEAS is subject to examinations by regulators, which may be announced or
unannounced.
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