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Wealth Planning Asset Management
Limited Liability Company
d/b/a WP Asset Management
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Wealth Planning Asset
Management Limited Liability Company. If you have any questions about the contents of this brochure, please
contact us at (908) 719-8800 or by email at: madhu@wealthplanning.com. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any state securities
authority.
Additional information about Wealth Planning Asset Management Limited Liability Company is also available
on the SEC’s website at www.adviserinfo.sec.gov. Wealth Planning Asset Management Limited Liability
Company’s CRD number is: 279034.
302 US-202
Bedminste, NJ, 07921
(908) 719-8800
madhu@wealthplanning.com
Registration does not imply a certain level of skill or training.
Version Date: 5/15/2025
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Item 2: Material Changes
The material changes in this brochure are from the last annual updating amendment of Wealth
Planning Asset Management Limited Liability Company on 03/29/2024. Material changes relate to
Wealth Planning Asset Management Limited Liability Company’s policies, practices, or conflicts of
interests.
• Vishal Muni is no longer owner or supervisor of the firm.
• The firm no longer offers financial planning services.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................................. i
Item 3: Table of Contents.................................................................................................................................. ii
Item 4: Advisory Business ................................................................................................................................ 4
A. Description of the Advisory Firm ........................................................................................................... 4
B. Types of Advisory Services ...................................................................................................................... 4
C. Client Tailored Services and Client Imposed Restrictions .................................................................... 5
D. Wrap Fee Programs ................................................................................................................................. 5
E. Assets Under Management ...................................................................................................................... 6
Item 5: Fees and Compensation ....................................................................................................................... 6
A. Fee Schedule ............................................................................................................................................. 6
B. Payment of Fees ........................................................................................................................................ 7
C. Client ResponsibilityFor Third Party Fees ............................................................................................. 7
D. Prepayment of Fees .................................................................................................................................. 7
E. Outside Compensation For the Sale of Securities to Clients ................................................................. 7
Item 6: Performance-Based Fees and Side-By-Side Management ................................................................. 7
Item 7: Types of Clients .................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ........................................................ 8
A. Methods of Analysis and Investment Strategies .............................................................................. 8
B. Material Risks Involved...................................................................................................................... 9
C.
Risks of Specific Securities Utilized ................................................................................................. 10
Item 9: Disciplinary Information ................................................................................................................... 13
A. Criminal or Civil Actions ................................................................................................................. 13
B. Administrative Proceedings............................................................................................................. 13
C.
Self-regulatory Organization (SRO) Proceedings ........................................................................... 13
Item 10: Other Financial Industry Activities and Affiliations ..................................................................... 13
A.
Registration as a Broker/Dealer or Broker/Dealer Representative .............................................. 13
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity
B.
Trading Advisor .......................................................................................................................................... 13
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Registration Relationships Material to this Advisory Business and Possible Conflicts of
C.
Interests........................................................................................................................................................ 13
D.
Selection of Other Advisers or Managers and How This Adviser is Compensated for Those
Selections ..................................................................................................................................................... 13
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 14
A. Code of Ethics ................................................................................................................................... 14
B.
Recommendations Involving Material Financial Interests ............................................................ 14
C.
Investing Personal Money in the Same Securities as Clients......................................................... 14
D.
Trading Securities At/Around the Same Time as Clients’ Securities ........................................... 14
Item 12: Brokerage Practices .......................................................................................................................... 15
A.
Factors Used to Select Custodians and/or Broker/Dealers .......................................................... 15
B. Aggregating (Block) Trading for Multiple Client Accounts .......................................................... 16
Item 13: Reviews of Accounts ........................................................................................................................ 16
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ............................ 16
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ......................................... 16
C.
Content and Frequency of Regular Reports Provided to Clients .................................................. 16
Item 14: Client Referrals and Other Compensation ..................................................................................... 17
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales
A.
Awards or Other Prizes) ............................................................................................................................. 17
B.
Compensation to Non – Advisory Personnel for Client Referrals ................................................ 17
Item 15: Custody ............................................................................................................................................. 17
Item 16: Investment Discretion ...................................................................................................................... 17
Item 17: Voting Client Securities (Proxy Voting) ......................................................................................... 17
Item 18: Financial Information ....................................................................................................................... 18
A.
Balance Sheet ..................................................................................................................................... 18
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to
Clients .......................................................................................................................................................... 18
C.
Bankruptcy Petitions in Previous Ten Years................................................................................... 18
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Item 4: Advisory Business
A. Description of the Advisory Firm
Wealth Planning Asset Management Limited Liability Company d/b/a WP Asset
Management (hereinafter “WPAM”) is a Limited Liability Company organized in the
State of New Jersey.
The firm was formed in April 2015, and the principal owner is Sekhar Vemparala.
B. Types of Advisory Services
Portfolio Management Services
WPAM offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. WPAM creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client's specific situation. Portfolio management services
include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
WPAM evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. WPAM will request discretionary authority from clients in order
to select securities and execute transactions without permission from the client prior to
each transaction. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client.
WPAM seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of WPAM’s economic,
investment or other financial interests. To meet its fiduciary obligations, WPAM attempts
to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, WPAM’s policy is
to seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is WPAM’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent,
including initial public offerings ("IPOs") and other investment opportunities that might
have a limited supply, among its clients on a fair and equitable basis over time.
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Selection of Other Advisers
WPAM has discretion to choose third-party investment advisers to manage all or a
portion of the client's assets. Before selecting other advisers for clients, WPAM will always
ensure those other advisers are properly licensed or registered as an investment adviser.
WPAM conducts due diligence on any third-party investment adviser, which may involve
one or more of the following: phone calls, meetings and review of the third-party adviser's
performance and investment strategy. WPAM then makes investments with a third-party
investment adviser by investing with the third-party adviser. These investments may be
allocated either through the third-party adviser's fund or through a separately managed
account managed by such third party adviser on behalf of WPAM's client. WPAM may
also allocate among one or more private equity funds or private equity fund advisers.
WPAM will review the ongoing performance of the third-party adviser as a portion of the
client's portfolio.
Services Limited to Specific Types of Investments
WPAM generally limits its investment advice to mutual funds, fixed income securities,
real estate funds (including REITs), insurance products including annuities, equities,
hedge funds, private equity funds, ETFs (including ETFs in the gold and precious metal
sectors), treasury inflation protected/inflation linked bonds, non-U.S. securities, venture
capital funds and private placements. WPAM may use other securities as well to help
diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
WPAM will tailor a program for each individual client. WPAM will render advice through
client interviews based on age, net-worth, client goals and objectives, investment horizon,
tax needs, risk tolerance and other qualitative criteria. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan that
will be executed by WPAM on behalf of the client. WPAM may use “model portfolios”
together with a specific set of recommendations for each client based on their personal
restrictions, needs, and targets. Clients may impose restrictions in investing in certain
securities or types of securities in accordance with their values or beliefs. However, if the
restrictions prevent WPAM from properly servicing the client account, or if the
restrictions would require WPAM to deviate from its standard suite of services, WPAM
reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. WPAM does not participate in any wrap fee programs.
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E. Assets Under Management
WPAM has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$101,111,858
December 2024
$14,212,594
Item 5: Fees and Compensation
A. Fee Schedule
Asset-Based Fees for Portfolio Management
Total Assets Under Management
Annual Fee
$250,000 - $10,000,000
2.50%
$10,000,001 - $25,000,000
2.00%
$25,000,001 and above
1.50%
These fees are generally negotiable and the final fee schedule is attached as Exhibit II of
the Investment Advisory Contract. Clients may terminate the agreement without penalty
for a full refund of WPAM's fees within five business days of signing the Investment
Advisory Contract. Thereafter, clients may terminate the Investment Advisory Contract
immediately upon written notice.
WPAM uses the value of the account as of the last business day of the prior billing period,
after taking into account deposits and withdrawals, for purposes of determining the
market value of the assets upon which the advisory fee is based.
Selection of Other Advisers Fees
WPAM will receive its standard fee on top of the fee paid to the third party adviser. This
relationship will be memorialized in each contract between WPAM and each third-party
adviser. The fees will not exceed any limit imposed by any regulatory agency.
These fees are negotiable.
WPAM may engage in the selection of third-party money managers, but does not have
any such arrangements in place at this time. This service may be canceled immediately
upon written notice.
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B. Payment of Fees
Payment of Asset-Based Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis. Fees are paid in advance.
Payment of Selection of Other Advisers Fees
The timing, frequency, and method of paying fees for selection of third-party managers
will depend on the specific third-party adviser selected.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by WPAM. Please see Item 12 of this brochure
regarding broker-dealer/custodian.
D. Prepayment of Fees
WPAM collects certain fees in advance and certain fees in arrears, as indicated above.
Refunds for fees paid in advance will be returned within fourteen days to the client via
check, or return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee rate by 365.)
Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
E. Outside Compensation For the Sale of Securities to Clients
Neither WPAM nor its supervised persons accept any compensation for the sale of
securities or other investment products, including asset-based sales charges or service fees
from the sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
WPAM does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
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Item 7: Types of Clients
WPAM generally provides advisory services to the following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Pension and Profit Sharing Plans
❖ Corporations or Other Businesses
❖ Charitable Organizations
Minimum Account Size for Portfolio Management
There is no account minimum.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
WPAM’s methods of analysis include charting analysis, fundamental analysis, technical
analysis, cyclical analysis, quantitative analysis and modern portfolio theory.
Charting analysis involves the use of patterns in performance charts. WPAM uses this
technique to search for patterns used to help predict favorable conditions for buying
and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
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Investment Strategies
WPAM uses long term trading, margin transactions and options trading (including
covered options, uncovered options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long
and short term performance or market trends. The risk involved in using this method is
that only past performance data is considered without using other methods to crosscheck
data. Using charting analysis without other methods of analysis would be making the
assumption that past performance will be indicative of future performance. This may not
be the case.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors
begin to implement this strategy, then it changes the very cycles these investors are trying
to exploit.
Quantitative Model Risk: Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
Modern Portfolio Theory assumes that investors are risk adverse, meaning that given
two portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
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risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Investment Strategies
WPAM's use of margin transactions and options trading generally holds greater risk, and
clients should be aware that there is a material risk of loss using any of those strategies.
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Margin transactions use leverage that is borrowed from a brokerage firm as collateral.
When losses occur, the value of the margin account may fall below the brokerage firm’s
threshold thereby triggering a margin call. This may force the account holder to either
allocate more funds to the account or sell assets on a shorter time frame than desired.
Options transactions involve a contract to purchase a security at a given price, not
necessarily at market value, depending on the market. This strategy includes the risk that
an option may expire out of the money resulting in minimal or no value, as well as the
possibility of leveraged loss of trading capital due to the leveraged nature of stock options.
Selection of Other Advisers: Although WPAM will seek to select only money managers
who will invest clients' assets with the highest level of integrity, WPAM's selection process
cannot ensure that money managers will perform as desired and WPAM will have no
control over the day-to-day operations of any of its selected money managers. WPAM
would not necessarily be aware of certain activities at the underlying money manager
level, including without limitation a money manager's engaging in unreported risks,
investment “style drift” or even regulatory breaches or fraud.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
WPAM's use of margin transactions and options trading generally holds greater risk of
capital loss. Clients should be aware that there is a material risk of loss using any
investment strategy. The investment types listed below (leaving aside Treasury Inflation
Protected/Inflation Linked Bonds) are not guaranteed or insured by the FDIC or any other
government agency.
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Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver,
or Palladium Bullion backed “electronic shares” not physical metal) specifically may be
negatively impacted by several unique factors, among them (1) large sales by the official
sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or
other precious metals, (3) a significant change in the attitude of speculators and investors.
Real Estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
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Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet requirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment risks, just as
mutual funds do.
Hedge Funds often engage in leveraging and other speculative investment practices that
may increase the risk of loss; can be highly illiquid; are not required to provide periodic
pricing or valuation information to investors; May involve complex tax structures and
delays in distributing important tax information; are not subject to the same regulatory
requirements as mutual funds; and often charge high fees. In addition, hedge funds may
invest in risky securities and engage in risky strategies.
Private equity funds carry certain risks. Capital calls will be made on short notice, and
the failure to meet capital calls can result in significant adverse consequences, including
but not limited to a total loss of investment.
Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities
laws may be illiquid, due to restrictions, and the liquidation may be taken at a substantial
discount to the underlying value or result in the entire loss of the value of such assets.
Venture capital funds invest in start-up companies at an early stage of development in
the interest of generating a return through an eventual realization event; the risk is high
as a result of the uncertainty involved at that stage of development.
Options are contracts to purchase a security at a given price, risking that an option may
expire out of the money resulting in minimal or no value. An uncovered option is a type
of options contract that is not backed by an offsetting position that would help mitigate
risk. The risk for a “naked” or uncovered put is not unlimited, whereas the potential loss
for an uncovered call option is limitless. Spread option positions entail buying and selling
multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option
transactions also involve risks including but not limited to economic risk, market risk,
sector risk, idiosyncratic risk, political/regulatory risk, inflation (purchasing power) risk
and interest rate risk.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
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Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither WPAM nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither WPAM nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
Neither WPAM nor its representatives have any material relationships to this advisory
business that would present a possible conflict of interest.
D. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
WPAM has discretion to choose third-party investment advisers to manage all or a
portion of the client's assets. Clients will pay WPAM its standard fee in addition to the
standard fee for the advisers to which it directs those clients. This relationship will be
memorialized in each contract between WPAM and each third-party advisor. The fees will
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not exceed any limit imposed by any regulatory agency. WPAM will always act in the best
interests of the client, including when determining which third-party investment adviser
to recommend to clients. WPAM will ensure that all recommended advisers are licensed
or notice filed in the states in which WPAM is recommending them to clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
WPAM has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. WPAM's Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
WPAM does not recommend that clients buy or sell any security in which a related person
to WPAM or WPAM has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of WPAM may buy or sell securities for themselves
that they also recommend to clients. This may provide an opportunity for representatives
of WPAM to buy or sell the same securities before or after recommending the same
securities to clients resulting in representatives profiting off the recommendations they
provide to clients. Such transactions may create a conflict of interest. WPAM will always
document any transactions that could be construed as conflicts of interest and will never
engage in trading that operates to the client’s disadvantage when similar securities are
being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of WPAM may buy or sell securities for themselves at
or around the same time as clients. This may provide an opportunity for representatives
of WPAM to buy or sell securities before or after recommending securities to clients
resulting in representatives profiting off the recommendations they provide to clients.
Such transactions may create a conflict of interest; however, WPAM will never engage in
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trading that operates to the client’s disadvantage if representatives of WPAM buy or sell
securities at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on WPAM’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and WPAM may also
consider
the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in WPAM's research efforts. WPAM will never
charge a premium or commission on transactions, beyond the actual cost imposed by the
broker-dealer/custodian.
WPAM will require clients to use Schwab Institutional, a division of Charles Schwab &
Co., Inc..
1. Research and Other Soft-Dollar Benefits
While WPAM has no formal soft dollars program in which soft dollars are used to pay
for third party services, WPAM may receive research, products, or other services from
custodians and broker-dealers in connection with client securities transactions (“soft
dollar benefits”). WPAM may enter into soft-dollar arrangements consistent with (and
not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange
Act of 1934, as amended. There can be no assurance that any particular client will
benefit from soft dollar research, whether or not the client’s transactions paid for it,
and WPAM does not seek to allocate benefits to client accounts proportionate to any
soft dollar credits generated by the accounts. WPAM benefits by not having to
produce or pay for the research, products or services, and WPAM will have an
incentive to recommend a broker-dealer based on receiving research or services.
Clients should be aware that WPAM’s acceptance of soft dollar benefits may result in
higher commissions charged to the client.
2. Brokerage for Client Referrals
WPAM receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
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3. Clients Directing Which Broker/Dealer/Custodian to Use
WPAM will require clients to use a specific broker-dealer to execute transactions. Not
all advisers require clients to use a particular broker-dealer.
B. Aggregating (Block) Trading for Multiple Client Accounts
If WPAM buys or sells the same securities on behalf of more than one client, then it may
(but would be under no obligation to) aggregate or bunch such securities in a single
transaction for multiple clients in order to seek more favorable prices, lower brokerage
commissions, or more efficient execution. In such case, WPAM would place an aggregate
order with the broker on behalf of all such clients in order to ensure fairness for all clients;
provided, however, that trades would be reviewed periodically to ensure that accounts
are not systematically disadvantaged by this policy. WPAM would determine the
appropriate number of shares and select the appropriate brokers consistent with its duty
to seek best execution, except for those accounts with specific brokerage direction (if any).
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
All client accounts for WPAM's advisory services provided on an ongoing basis are
reviewed at least quarterly by Sehkar Vemparala , with regard to clients’ respective
investment policies and risk tolerance levels. All accounts at WPAM are assigned to this
reviewer.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client of WPAM's advisory services provided on an ongoing basis will receive a
monthly report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian. WPAM will also
provide at least quarterly a separate written statement to the client.
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Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered
to Clients (Includes Sales Awards or Other Prizes)
WPAM may receive compensation from third-party advisers to which it directs clients.
B. Compensation to Non – Advisory Personnel for Client Referrals
WPAM may enter into written arrangements with third parties to act as solicitors for
WPAM's investment management services. Solicitor relationships will be fully disclosed
to each Client to the extent required by applicable law. WPAM will ensure each solicitor
is exempt, notice filed, or properly registered in all appropriate jurisdictions.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, WPAM will
be deemed to have limited custody of client's assets and must have written authorization from
the client to do so. Clients will receive all account statements and billing invoices that are required
in each jurisdiction, and they should carefully review those statements for accuracy.
Item 16: Investment Discretion
WPAM provides discretionary and non-discretionary investment advisory services to clients. The
Investment Advisory Contract established with each client sets forth the discretionary authority
for trading. Where investment discretion has been granted, WPAM generally manages the client’s
account and makes investment decisions without consultation with the client as to when the
securities are to be bought or sold for the account, the total amount of the securities to be
bought/sold, what securities to buy or sell, or the price per share. In some instances, WPAM’s
discretionary authority in making these determinations may be limited by conditions imposed
by a client (in investment guidelines or objectives, or client instructions otherwise provided to
WPAM.
Item 17: Voting Client Securities (Proxy Voting)
WPAM will not ask for, nor accept voting authority for client securities. Clients will receive
proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
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Item 18: Financial Information
A. Balance Sheet
WPAM neither requires nor solicits prepayment of more than $1,200 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither WPAM nor its management has any financial condition that is likely to reasonably
impair WPAM’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
WPAM has not been the subject of a bankruptcy petition in the last ten years.
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