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West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Item 1. Cover Page
Part 2 Form ADV: Firm Brochure
This brochure provides information about the qualifications and business practices of West Financial Advisors, LLC
(WFA, we, us, the firm). If you have any questions about the contents of this brochure, please contact us at 515-284-
1011. The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
WFA is a Registered Investment Adviser. Registration of an investment adviser does not imply any level of skill or
training.
Additional information about West Financial Advisors, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Item 2. Summary of Material Changes
There have been no material changes since the January 14, 2025, Form ADV filing on the IARD system.
Item 3: Table of Contents
Item 1: Cover Page ............................................................................................................................. 1
Item 2: Summary of Material Changes ............................................................................................... 2
Item 3: Table of Contents ................................................................................................................... 2
Item 4: Advisory Business ................................................................................................................... 2
Item 5: Fees and Compensation ......................................................................................................... 2
Item 6: Performance-Based Fees and Side-By-Side Management ..................................................... 3
Item 7: Types of Clients ...................................................................................................................... 3
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss .............................................. 3
Item 9: Disciplinary Information ......................................................................................................... 4
Item 10: Other Financial Industry Activities and Affiliations .............................................................. 4
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading .......................................................................................................................... 4
Item 12: Brokerage Practices .............................................................................................................. 4
Item 13: Review of Accounts .............................................................................................................. 5
Item 14: Client Referrals and Other Compensation ........................................................................... 5
Item 15: Custody ................................................................................................................................ 5
Item 16: Investment Discretion .......................................................................................................... 5
Item 17: Voting Client Securities ........................................................................................................ 6
Item 18: Financial Information ........................................................................................................... 6
Privacy Policy ...................................................................................................................................... 6
Form ADV Part 2b for Each Supervised Person ................................................................................. 7
Item 4. Advisory Business
West Financial Advisors, LLC help people grow and protect their wealth with fee-only objective financial advice. WFA
provides discretionary and non-discretionary investment advisory services. Comprehensive personal financial planning or
financial advice will be included depending on the amount of a client’s total investment balance. We tailor our advisory
services to the unique needs of each client and allow clients to impose restrictions on investing in certain types of
securities. Laura and Brian West equally own WFA and the business has been in operation since 2006. WFA is a fiduciary
and is required to act in a client’s best interest at all times. We provide tax preparation services to clients, which are
subject to a separate agreement and charges. As of December 31, 2024, WFA manages discretionary assets under
management of $587.6 million and non-discretionary assets under management of $22.9 million for a total of $610.5
million. The Investment Advisers Act requires us to deliver written statement or “disclosure brochure” to every client
prior to signing a contract for investment advisory services. The purpose of the brochure is to protect clients by disclosing
important information concerning services provided by us. This ADV Disclosure Brochure fulfills this requirement, and it is
also offered annually to existing clients.
Item 5. Fees and Compensation
Annual fees for individual client portfolios with discretionary investment management services are calculated as a
percentage of assets under management according to the following schedule.
First $2,000,000:
Next $2,000,000:
Next $2,000,000:
Next $2,000,000:
Greater than $8,000,000
.85%, if under $1,000,000, flat fee of $8,500 instead
.75%
.60%
.50%
.30%
Accounts are charged one-quarter of the annual rate shown in the schedule above after the end of each calendar quarter
(March, June, September, December) based on the total account balances at those times. Service that begins or
terminates between calendar quarters will be billed on a prorated basis according to the number of days in the quarter
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111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
that balances were credited to the account. The firm debits client accounts for the appropriate fee. If clients have more
than one account, we typically debit one account for the combined total balance of all accounts. Clients may also elect to
be billed directly. Not all clients are billed according to the aforementioned fee schedule. In these cases, the fees were
either determined by a different fee schedule in place at the time of contracting services, the minimum fee was waived,
or a mutually agreed upon fee adjustment was made for unique servicing arrangements specific to the client.
Comprehensive financial planning services will be included when the client’s total investment balance exceeds $1 million.
Otherwise, we include financial advice such as tax-advantaged investing, cash flow strategies, and other investment
related matters.
Company sponsored retirement plan fees are negotiable, typically not to exceed 1.0% of assets annually. Plan participant
accounts are charged one-quarter of the annual rate designated by the plan agreement after the end of each calendar
quarter (March, June, September, December) based on the total account balances at those times.
All fees paid to WFA for investment advisory and financial planning services are separate and distinct from the fees and
expenses charged by mutual funds and exchange-traded funds to shareholders. Clients may also incur transactional fees
or commissions by other third-party custodians of investment assets.
We never receive compensation or other economic benefit from third parties for investments and services we
recommend to clients.
Item 6. Performance-Based Fees
We do not accept performance-based fees.
Item 7. Types of Clients
We provide advisory services primarily to high net worth individuals (households with at least $1,100,000 managed by our
firm or whose net worth exceeds $2,200,000) and company sponsored pension and profit sharing plans. We generally
require clients to maintain a total investment balance exceeding $1 million. However, we may waive the minimum
requirement in our discretion. We also advise emerging high net worth individuals (households committed to growing
their investment portfolios through disciplined savings over time).
Item 8. Methods of Analysis, Information and Strategies
WFA provides the investment strategy and implementation for all clients with discretionary investment management
services. Clients receive the benefit of WFA’s developed investment philosophies and strategies, research, account
monitoring, and personal financial planning recommendations.
We use many methods to analyze investments, including charting, fundamental, and technical methods. The main
sources of information are research material prepared by other firms, corporate rating services, annual reports,
prospectuses, filings with the SEC, company press releases, and financial news sources.
All clients with discretionary investment management services receive a written Investment Policy Statement, which sets
forth client goals and recommended asset allocation strategy. Specific investment recommendations are provided, client
portfolios are periodically monitored, and changes are suggested when appropriate.
WFA investment advice is based upon long-term investment strategies that incorporate generally accepted investing
principles. The utilization of several different asset classes as part of the investor’s investment portfolio is emphasized to
reduce portfolio volatility over long periods of time. Other planning considerations include liquidity needs, tax strategies,
legal restrictions, time horizon, and other unique circumstances.
in securities
involves risk of
loss that clients should be prepared to tolerate.
Client
Investing
investment
recommendations seek to limit risk through broad global diversification in securities from various asset classes. Actual
performance will vary from return potential and volatility presented in plans. Short sales, margin transactions, and
options writing will only be utilized at your request or upon your permission.
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111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Item 9. Disciplinary Information
We have had no disciplinary violations.
Item 10. Other Financial Industry Activities and Affiliations
We are not affiliated with any other company.
Item 11. Code of Ethics and Interest in Client Transaction
WFA has adopted a Code of Ethics, the full text of which is available to clients upon request. WFA has several goals in
adopting this Code. First, WFA desires to comply with all applicable laws and regulations governing its practice, and the
management of WFA has determined to set forth guidelines for professional standards, under which all associated
persons of WFA are to conduct themselves. WFA has set high standards, the intention of which is to always protect client
interests and to demonstrate its commitment to its fiduciary duties of honesty, good faith and fair dealing with Clients. All
associated persons are expected to adhere strictly to these guidelines, as well as the procedures for approval and
reporting established in the Code of Ethics primarily related to personal securities transactions, and violations of the
Code. In addition, WFA maintains and enforces written policies reasonably designed to prevent the misuse of material
non-public information by WFA or any person associated with WFA. Please contact WFA's Chief Compliance Officer at
515-284-1011 to obtain a complete copy of WFA's Code of Ethics.
Item 12. Brokerage Practices
Custodian and Brokers We Recommend
WFA does not maintain physical custody of your assets that we manage, although we may be deemed to have custody of
your assets if you give us authority to withdraw assets from your account. Your assets must be maintained in an account
at the “qualified custodian,” generally a broker-dealer. We may recommend that our clients use Charles Schwab & Co.,
Inc. (Schwab), a registered broker-dealer, member SIPC, as a qualified custodian.
Clients have no obligation to use Schwab and may choose another broker-dealer or vendor. We are independently owned
and operated and are not affiliated with any third-party broker-dealers. Your broker-dealer will hold your assets in an
account and buy and sell securities when we or you instruct them to. While we may recommend that you use Schwab as
your custodian/broker, you will decide whether to do so and will open your account with Schwab by entering into an
account agreement directly with them. We do not open the account for you, although we may assist you in doing so.
How We Recommend Brokers/Custodians
We seek to recommend a custodian/broker who will hold your assets and execute transactions on terms that are, overall,
most advantageous when compared to other available providers and their services. We consider a wide range of factors,
including, among others:
• Combination of transaction execution services and asset custody services
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds, etc)
• Competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.) and
willingness to negotiate the prices
• Quality of services and prior experience with other clients
• Reputation, financial strength, and stability
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for custody services,
but is compensated by charging you commissions or fees on trades that it executes or settle into your Schwab account.
Products and Services Available From Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like us. They provide us
and our clients with access to its institutional brokerage—trading, custody, reporting, and related services—many of
which are not typically available to Schwab retail customers. Schwab also makes available various support services to us
that may help us manage or administer our clients’ accounts. Schwab’s support services generally are available on an
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111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
unsolicited basis (we don’t have to request them) and at no charge to us. The availability of these services from Schwab
benefits us because we do not have to produce or purchase them. It also is a benefit to us because it is operationally
more efficient for us to have clients at one custodian.
If we make a trade error that results in a loss to a client, we will make the client whole. If we make a trade error that
results in a gain to a client, and the gain can be attributed to a client, the client is entitled to keep the gain. If WFA makes
a trade error that results in a gain to a client and the gain cannot be attributable to a particular client, Schwab, and not
WFA, keeps the gain. In that case, if the gain is more than $100, Schwab will donate the gain to charity. If the gain is less
than $100, Schwab will keep the gain to offset its administrative time and expense.
We also use other custodians as requested by the client, which could result in the client paying more in custodial fees and
transaction charges. For example, a client that trades at a custodian other than Schwab may not be able to participate in
an aggregated trade.
Item 13. Review of Accounts
Brian West, Chief Investment Officer, is responsible for all client account reviews and management. Each discretionary
investment portfolio is reviewed at least monthly. Clients receive quarterly written reports summarizing strategies and
performance from WFA. Clients also receive monthly account statements and trading confirmations from the custodians
of their accounts. Investment plans are written and reviewed with clients approximately annually.
The timing and details of account reviews for non-discretionary portfolios is determined uniquely for each client based on
their investment agreement.
Item 14. Client Referrals and other Compensation
WFA offers a bonus plan for our employees that is based on the amount of new assets referred to us by an employee.
WFA provides tax preparation services as discussed above in Item 4.
Item 15. Custody
WFA does not have physical custody of client assets. The client’s broker-dealer of choice holds custody of assets and is
responsible for the safe-keeping of your assets. Clients receive transactional statements and confirmations from their
broker-dealers. We recommend clients review these statements and compare them to the quarterly analytical reports we
deliver to them. Clients may have standing letters of authorization on their accounts. WFA has reviewed those
relationships and determined that they meet the IAA no action letter seven conditions and do not trigger the surprise
custody audit.
WFA does have access to some client passwords to enter trades on their behalf. Under SEC regulations, WFA believes that
it is deemed to have custody of these assets and these activities trigger a surprise annual audit by an independent CPA.
Item 16. Investment Discretion
WFA require discretion over individual accounts. A letter of limited trading authorization is signed to appoint WFA as
your limited attorney-in-fact for the purpose of supervising and transactions of securities. We have no obligation to
supervise or direct investments that are in accounts that are not established or maintained by us through limited power
of attorney and that are not charged WFA management fees.
WFA does not have discretionary authorization over individual accounts of plan participants in company sponsored
pension and profit sharing plans. Plan participants must execute their own investment choices for their accounts.
Item 17. Voting Client Securities
WFA does not vote client proxies. Clients will receive proxy material directly from the custodian holding the client
account. In circumstances where we receive proxy material on behalf of a client, our firm will promptly forward such
material to the client’s attention. It is the client’s responsibility to vote his or her own proxies. Upon client request, WFA
will provide advice regarding proxy voting.
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111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Item 18. Financial Information
WFA does not require or solicit prepayment of more than $1,200 in fees per client, six months or more in advance. WFA
does not have any adverse financial information to disclose.
Privacy Notice To Our Clients
We have adopted this policy with recognition that protecting the privacy and security of the personal information we
obtain about our customers is an important responsibility. We also know that the customer expects us to service their
accounts in an accurate and efficient manner. To do so, we must collect and maintain certain personal information about
our customers. We want the customer to know what information we collect and how we use and safeguard that
information.
What Information We Collect
We collect certain nonpublic personal identifying information about our customers (such as name, address, social security
number, etc.) from information that the customer provides on applications or other forms as well as communications
(electronic, telephone, written, or in person) with the customer or authorized representatives (such as attorneys,
accountants, etc.). We also collect information about brokerage accounts and transactions (such as purchases, sales,
account balances, inquiries, etc.).
What Information We Disclose
We do not disclose the nonpublic personal information we collect about our customers to anyone except: (i) in
furtherance of our business relationship and then only to those persons necessary to effect the transactions and provide
the services that the customer authorizes (such as broker-dealers, custodians, independent managers, etc.); (ii) persons
assessing our compliance with industry standards (e.g. professional licensing authorities, etc.); (iii) our attorneys,
accountants, and auditors; or (iv) as otherwise provided by law.
We are permitted by law to disclose the nonpublic personal information about our customers to governmental agencies
and other third parties in certain circumstances (such as third parties that perform administrative or marketing services
on our behalf or for joint marketing programs). These third parties are prohibited to use or share the information for any
purpose. If the customer decides at some point to either terminate our services or become an inactive customer, we will
continue to adhere to our privacy policy, as may be amended from time to time.
Security of Customer Information
We restrict access to customer nonpublic personal information to those employees who need to know that information to
service the accounts. We maintain physical, electronic, and procedural safeguards that comply with applicable federal or
state standards to protect customer personal information.
Changes To Our Privacy Policy Or Relationship With The Customer
Our policy about obtaining and disclosing information may change from time to time. We will provide the customer
notice of any material change to this policy before we implement the change.
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111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Laura West
Part 2b Form ADV: Firm Brochure
CRD Number: 5236631
This brochure supplement provides information about Laura West that supplements the West Financial Advisors, LLC
brochure. You should have received a copy of that brochure. Please contact Laura West, Chief Compliance Officer, at
515-284-1011 if you did not receive West Financial Advisors, LLC’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Laura West also is available on the SEC’s website at www.adviserinfo.sec.gov.
7
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
ITEM 2 Educational Background and Business Experience
Laura West Year of Birth: 1971
Education:
· Bachelor of Business Administration in Accounting from the University of Iowa in 1995
· Master of Consumer Sciences from Iowa State University, specializing in Family Financial Planning in 2010
Certifications and Licenses:
· CERTIFIED FINANCIAL PLANNER®, 2008
· NAPFA Registered Financial Advisor®, 2009
· Certified Public Accountant, 1996
· Series 65 Uniform Investment Adviser Law Examination, 2006
· Retirement Income Certified Professional®, February, 2017
· Accredited Estate Planner®, 2025
every
two
years.
-
See more
at:
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive CFP® Certification
Examination, 2) pass the CFP Board's Fitness Standards for Candidates and Registrants, 3) agree to abide by CFP
Board's Code of Ethics and Professional Responsibility and Rules of Conduct which put clients' interests first, 4) comply
with the Financial Planning Practice Standards which spell out what clients should be able to reasonably expect from the
financial planning engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics
http://www.cfp.net/become-a-cfp-professional/cfp-certification-
CE)
requirements#sthash.qwXJz3yF.dpuf.
NAPFA Registered Financial Advisor® is the top level of membership in the National Association of Personal Financial
Advisors (NAPFA). All NAPFA Registered Financial Advisors® must possess three years of comprehensive financial
planning experience, have a comprehensive financial plan pass a peer review process, fulfill 60 hours of continuing
education every two years, provide advice on a Fee-Only basis, and adhere to NAPFA’s Fiduciary Oath.
Certified public accountants (CPA) are licensed by their state boards of accountancy. Attaining a CPA license requires the
completion of a minimum of college education in accounting, successful passage of the Uniform CPA examination, and at
least one year of experience. In order to maintain a CPA license, the State of Iowa requires licensees complete 40 hours
of continuing education each year and adhere to a stringent Code of Professional Conduct.
A retirement income certified professional (RICP®) specializes in retirement income planning. The RICP® is a designation
given to professionals who have completed the RICP® training program. RICP® professionals must meet experience
requirements and pass courses covering retirement income strategies. They must have at least three years of experience
in the financial industry, and have studied and passed an examination on the fundamentals of financial planning, including
income tax, insurance, investment and estate planning. For more information on the RICP® designation, go to
https://www.theamericancollege.edu/learn/professional-designations-certifications/ricp
The AEP® designation is an estate planning credential awarded by the National Association of Estate Planners & Councils
(NAEPC) to individuals who meet its professional, educational, experience and ethics requirements. All recipients of the
AEP® designation are required to be attorneys possessing a Juris Doctorate, Certified Public Accountants, or holders of a
qualifying insurance, financial planning or trust officer designation. Recipients must be in good standing with
their respective professional organizations and have at least five years of experience in estate planning in one or more of
the prerequisite professions. AEP® holders have also completed at least two graduate-level courses as part of a masters or
doctoral degree or have in excess of 15 years of experience as an estate planner. In order to maintain the designation,
AEP® designees must further satisfy the ongoing educational requirements, which mandate 30 hours of continuing
education at least two years with at least 15 hours devoted specifically to estate planning matters.
Business Background for the Previous Five Years:
West Financial Advisors, LLC, Partner, 04/2006 – Present
ITEM 3 Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
8
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
ITEM 4 Other Business Activities
The above listed supervised person does not have a pending application to register as a registered representative, an
associated person of a futures commission merchant, a commodity pool operator, or a commodity trading adviser.
ITEM 5 Additional Compensation
None.
ITEM 6 Supervision
Laura West, Partner and Chief Compliance Officer, is responsible for monitoring the activities of WFA’s supervised
persons. Ms. West’s telephone number is 515-284-1011. Ms. West reviews all written client performance materials and
newsletters prior to use. On a daily basis, Ms. West and Mr. West discuss investment strategies and market conditions.
WFA Investment Adviser Representatives receive WFA’s Investment Adviser Supervisory Manual and Code of Ethics and
are asked to annually certify to their understanding of the material. Through an electronic environment, Ms. West is able
to review client information, including client statements. WFA periodically posts blogs that discuss current economic
conditions and investment strategies.
9
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Brian West
Part 2b Form ADV: Firm Brochure
CRD Number: 5586417
This brochure supplement provides information about Brian West that supplements the West Financial Advisors, LLC
brochure. You should have received a copy of that brochure. Please contact Laura West, Chief Compliance Officer, at
515-284-1011 if you did not receive West Financial Advisors, LLC’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Brian West also is available on the SEC’s website at www.adviserinfo.sec.gov.
10
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
ITEM 2 Educational Background and Business Experience
Brian West Year of Birth: 1969
Education:
· Bachelor of Business Administration in Accounting from the University of Iowa in 1992
Certifications and Licenses:
· Certified Public Accountant, 1992
· Series 65 Uniform Investment Adviser Law Examination, 2008
· Chartered Financial Analyst, 2015
Certified public accountants (CPA) are licensed by their state boards of accountancy. Attaining a CPA license requires the
completion of a minimum of college education in accounting, successful passage of the Uniform CPA examination, and at
least one year of experience. In order to maintain a CPA license, the State of Iowa requires licensees complete 40 hours
of continuing education each year and adhere to a stringent Code of Professional Conduct.
The Chartered Financial Analyst (CFA) charter is a globally respected, graduate-level investment credential established in
1962 and awarded by CFA Institute — the largest global association of investment professionals. There are currently
more than 90,000 CFA charterholders working in 135 countries. To earn the CFA charter, candidates must: 1) pass three
sequential, six-hour examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA
Institute as members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of
Ethics and Standards of Professional Conduct.
Business Background for the Previous Five Years:
West Financial Advisors, LLC, Partner, 08/2008 – Present
ITEM 3 Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
ITEM 4 Other Business Activities
The above listed supervised person does not have a pending application to register as a registered representative, an
associated person of a futures commission merchant, a commodity pool operator, or a commodity trading adviser.
ITEM 5 Additional Compensation
None.
ITEM 6 Supervision
Laura West, Partner and Chief Compliance Officer, is responsible for monitoring the activities of WFA’s supervised
persons. Ms. West’s telephone number is 515-84-1011. Ms. West reviews all written client performance materials and
newsletters prior to use. On a daily basis, Ms. West and Mr. West discuss investment strategies and market conditions.
WFA Investment Adviser Representatives receive WFA’s Investment Adviser Supervisory Manual and Code of Ethics and
are asked to annually certify to their understanding of the material. Through an electronic environment, Ms. West is able
to review client information, including client statements. WFA periodically posts blogs that discuss current economic
conditions and investment strategies.
11
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Jeanna Nation
Part 2b Form ADV: Firm Brochure
CRD Number: 6798482
This brochure supplement provides information about Jeanna Nation that supplements the West Financial Advisors,
LLC brochure. You should have received a copy of that brochure. Please contact Laura West, Chief Compliance Officer,
at 515-284-1011 if you did not receive West Financial Advisors, LLC’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Jeanna Nation also is available on the SEC’s website at www.adviserinfo.sec.gov.
12
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
ITEM 2 Educational Background and Business Experience
Jeanna Nation Year of Birth: 1985
Education:
· Bachelor of Science from Iowa State University 2007
· Master of Consumer Sciences from Iowa State University, specializing in Family Financial Planning in 2009
Certifications and Licenses:
· CERTIFIED FINANCIAL PLANNER®, 2016
· Series 65 Uniform Investment Adviser Law Examination, 2020
every
two
years.
-
See more
at:
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive CFP® Certification
Examination, 2) pass the CFP Board's Fitness Standards for Candidates and Registrants, 3) agree to abide by CFP
Board's Code of Ethics and Professional Responsibility and Rules of Conduct which put clients' interests first, 4) comply
with the Financial Planning Practice Standards which spell out what clients should be able to reasonably expect from the
financial planning engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics
http://www.cfp.net/become-a-cfp-professional/cfp-certification-
CE)
requirements#sthash.qwXJz3yF.dpuf.
Business Background for the Previous Five Years:
West Financial Advisors, LLC, Planner, 05/2017 – Present
Iowa State University, Ames, Iowa, Lecturer, 08/2009 – 05/2017
ITEM 3 Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
ITEM 4 Other Business Activities
The above listed supervised person does not have a pending application to register as a registered representative, an
associated person of a futures commission merchant, a commodity pool operator, or a commodity trading adviser.
ITEM 5 Additional Compensation
Ms. Nation receives no compensation other than her compensation from WFA. WFA offers a bonus plan for its
employees that is based on the amount of new assets referred to WFA by an employee.
ITEM 6 Supervision
Laura West, Partner and Chief Compliance Officer, is responsible for monitoring the activities of WFA’s supervised
persons. Ms. West’s telephone number is 515-284-1011. Ms. West reviews all written client performance materials and
newsletters prior to use. On a daily basis, Ms. West and Mr. West discuss investment strategies and market conditions.
WFA Investment Adviser Representatives receive WFA’s Investment Adviser Supervisory Manual and Code of Ethics and
are asked to annually certify to their understanding of the material. Through an electronic environment, Ms. West is able
to review client information, including client statements. WFA periodically posts blogs that discuss current economic
conditions and investment strategies.
13
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Abby Rae Belvin
Part 2b Form ADV: Firm Brochure
CRD Number: 6835588
This brochure supplement provides information about Abby Belvin that supplements the West Financial Advisors, LLC
brochure. You should have received a copy of that brochure. Please contact Laura West, Chief Compliance Officer, at
515-284-1011 if you did not receive West Financial Advisors, LLC’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Abby Belvin also is available on the SEC’s website at www.adviserinfo.sec.gov.
14
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
ITEM 2 Educational Background and Business Experience
Abby Belvin Year of Birth: 1991
Education:
· Bachelor of Science from Iowa State University, Ames, Iowa 2013
· Master of Consumer Sciences from Iowa State University, Ames, Iowa specializing in Family Financial Planning 2015
Business Background for the Previous Five Years:
West Financial Advisors, LLC, Investment Adviser Representative, Des Moines, Iowa, 10/2018 – Present
Vision Financial Group, Financial Advisor, Des Moines, Iowa, 07/2017-10/2018
Voya Financial Advisors, Investment Adviser Representative, Des Moines, Iowa, 07/2017 – 10/2018
Heart of Iowa Marketplace, Sales Associate, West Des Moines, Iowa, 04/2017 - Present
West Financial Advisors, LLC, Investment Adviser Representative, Des Moines, Iowa, 11/2012 –07/2017
Certifications and Licenses:
· CERTIFIED FINANCIAL PLANNER®, 2017
· Has passed the Series 63 Uniform Securities Agent State Law Examination, April 2018
· Life, Variable Life, Variable Annuity Insurance License – State of Iowa, May, 2018
· Accident and Health Insurance License – State of Iowa, March, 2020
every
two
years.
-
See more
at:
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive CFP® Certification
Examination, 2) pass the CFP Board's Fitness Standards for Candidates and Registrants, 3) agree to abide by CFP
Board's Code of Ethics and Professional Responsibility and Rules of Conduct which put clients' interests first, 4) comply
with the Financial Planning Practice Standards which spell out what clients should be able to reasonably expect from the
financial planning engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics
http://www.cfp.net/become-a-cfp-professional/cfp-certification-
CE)
requirements#sthash.qwXJz3yF.dpuf.
ITEM 3 Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
ITEM 4 Other Business Activities
The above listed supervised person does not have a pending application to register as a registered representative, an
associated person of a futures commission merchant, a commodity pool operator, or a commodity trading adviser.
ITEM 5 Additional Compensation
Ms. Belvin receives no compensation other than her compensation from WFA. WFA offers a bonus plan for its employees
that is based on the amount of new assets referred to WFA by an employee.
ITEM 6 Supervision
Laura West, Partner and Chief Compliance Officer, is responsible for monitoring the activities of WFA’s supervised
persons. Ms. West’s telephone number is 515-284-1011. Ms. West reviews all written client performance materials and
newsletters prior to use. On a daily basis, Ms. West and Mr. West discuss investment strategies and market conditions.
WFA Investment Adviser Representatives receive WFA’s Investment Adviser Supervisory Manual and Code of Ethics and
are asked to annually certify to their understanding of the material. Through an electronic environment, Ms. West is able
to review client information, including client statements. WFA periodically posts blogs that discuss current economic
conditions and investment strategies.
15
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Emilee Marie Derifield
Part 2b Form ADV: Firm Brochure
CRD Number: 6726678
This brochure supplement provides information about Emilee Derifield that supplements the West Financial Advisors,
LLC brochure. You should have received a copy of that brochure. Please contact Laura West, Chief Compliance Officer,
at 515-284-1011 if you did not receive West Financial Advisors, LLC’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Emilee Derifield also is available on the SEC’s website at www.adviserinfo.sec.gov.
16
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
ITEM 2 Educational Background and Business Experience
Emilee Derifield Year of Birth: 1996
Education:
· Financial Counseling and Planning Degree from Iowa State University, Ames, Iowa 2018
Business Background for the Previous Five Years:
West Financial Advisors, LLC, Investment Adviser Representative, Des Moines, Iowa, 06/2024 – Present
Gilbert & Cook, Inc., Relationship Manager, West Des Moines, Iowa, 01/2022 – 05/2024
Vision Financial Group, Paraplanner, Des Moines, Iowa, 05/2018 – 01/2022
Certifications and Licenses:
· CERTIFIED FINANCIAL PLANNER®, 2023
every
two
years.
-
See more
at:
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive CFP® Certification
Examination, 2) pass the CFP Board's Fitness Standards for Candidates and Registrants, 3) agree to abide by CFP
Board's Code of Ethics and Professional Responsibility and Rules of Conduct which put clients' interests first, 4) comply
with the Financial Planning Practice Standards which spell out what clients should be able to reasonably expect from the
financial planning engagement, and 5) complete 30 hours of continuing education (including 2 hours of approved Ethics
CE)
http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
ITEM 3 Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
ITEM 4 Other Business Activities
The above listed supervised person does not have a pending application to register as a registered representative, an
associated person of a futures commission merchant, a commodity pool operator, or a commodity trading adviser.
ITEM 5 Additional Compensation
Ms. Derifield receives no compensation other than her compensation from WFA. WFA offers a bonus plan for its
employees that is based on the amount of new assets referred to WFA by an employee.
ITEM 6 Supervision
Laura West, Partner and Chief Compliance Officer, is responsible for monitoring the activities of WFA’s supervised
persons. Ms. West’s telephone number is 515-284-1011. Ms. West reviews all written client performance materials and
newsletters prior to use. On a daily basis, Ms. West and Mr. West discuss investment strategies and market conditions.
WFA Investment Adviser Representatives receive WFA’s Investment Adviser Supervisory Manual and Code of Ethics and
are asked to annually certify to their understanding of the material. Through an electronic environment, Ms. West is able
to review client information, including client statements. WFA periodically posts blogs that discuss current economic
conditions and investment strategies.
17
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
Amy Deever
Part 2b Form ADV: Firm Brochure
CRD Number: 7462246
This brochure supplement provides information about Amy Deever that supplements the West Financial Advisors, LLC
brochure. You should have received a copy of that brochure. Please contact Laura West, Chief Compliance Officer, at
515-284-1011 if you did not receive West Financial Advisors, LLC’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Amy Deever also is available on the SEC’s website at www.adviserinfo.sec.gov.
18
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com
West Financial Advisors, LLC ADV Disclosure Brochure
October 17, 2025● SEC File Number 142265
ITEM 2 Educational Background and Business Experience
Amy Deever Year of Birth: 1977
Education:
· Associate of Business Administration from the Colorado Technical University, Colorado Springs, Colorado 2008
Business Background for the Previous Five Years:
West Financial Advisors, LLC, Investment Adviser Representative, Des Moines, Iowa, 10/2025 – Present
Morgan Stanley, Client Service Associate, West Des Moines, Iowa, 11/2021 – 10/2025
Wright Service Corp, Payroll and Billing Specialist, West Des Moines, Iowa, 09/2020 – 11/2021
Certifications and Licenses:
· Has passed the Series 7TO General Securities Representative Examination, September 2022
· Has passed the Series 66 Uniform Combined State Law Examination, January 2023
· Has passed the Securities Industry Essentials Examination (SIE), April 2022
ITEM 3 Disciplinary Information
There are no legal or disciplinary events that are related to the above listed supervised person.
ITEM 4 Other Business Activities
The above listed supervised person does not have a pending application to register as a registered representative, an
associated person of a futures commission merchant, a commodity pool operator, or a commodity trading adviser.
ITEM 5 Additional Compensation
Ms. Deever receives no compensation other than her compensation from WFA. WFA offers a bonus plan for its
employees that is based on the amount of new assets referred to WFA by an employee.
ITEM 6 Supervision
Laura West, Partner and Chief Compliance Officer, is responsible for monitoring the activities of WFA’s supervised
persons. Ms. West’s telephone number is 515-284-1011. Ms. West reviews all written client performance materials and
newsletters prior to use. On a daily basis, Ms. West and Mr. West discuss investment strategies and market conditions.
WFA Investment Adviser Representatives receive WFA’s Investment Adviser Supervisory Manual and Code of Ethics and
are asked to annually certify to their understanding of the material. Through an electronic environment, Ms. West is able
to review client information, including client statements. WFA periodically posts blogs that discuss current economic
conditions and investment strategies.
19
111 E. Grand, Suite 412 • Des Moines, IA 50309 • Phone: 515.284.1011 • Fax: 515.284.6522 • www.westfinancialadvisors.com