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Item 1 – Cover Page
1001 Morehead Square Drive, Suite 600
Charlotte, North Carolina 28203
888-500-9025
www.westendadvisors.com
August 1, 2025
This Brochure provides information about the qualifications and business practices of WestEnd Advisors,
LLC (“WestEnd” or the “Firm”). If you have any questions about the contents of this Brochure, please
contact us at 888-500-9025 or at info@westendadvisors.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority.
WestEnd is registered with the SEC as an Investment Adviser under the Investment Advisers Act of 1940.
Registration as an Investment Adviser does not imply any level of skill or training.
Additional information about WestEnd is also available on the SEC’s website at www.adviserinfo.sec.gov.
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Item 2 - Material Changes
In accordance with SEC Rule 204-3 under the Investment Advisers Act of 1940 (the “Brochure Rule”),
WestEnd is required to prepare a disclosure document (“Brochure”) that describes the firm and its business
practices. Pursuant to SEC rules, we are required to update our Brochure at least annually and provide you
with a summary of any material changes since the previous annual amendment.
There have been no material changes since the last amendment of this Brochure on June 1, 2024. This
Brochure also includes various updates to clarify and enhance certain of WestEnd’s existing disclosures.
We recommend that you read this Brochure in its entirety.
With this summary, we hereby offer to deliver a complete copy of our Brochure upon your request at any
time during the year. You may request our Brochure at any time by contacting us at 888-500-9025 or
info@westendadvisors.com.
Additional information about WestEnd is also available via the SEC’s website www.adviserinfo.sec.gov.
The SEC’s website also provides information about any persons affiliated with WestEnd who are registered
as investment adviser representatives of the Firm.
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Item 3 – Table of Contents
Item 1 – Cover Page ...................................................................................................................................... 1
Item 2 - Material Changes............................................................................................................... 2
Item 3 – Table of Contents .............................................................................................................. 3
Item 4 – Advisory Business ............................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................... 5
Item 6 – Performance-based Fees and Side-By-Side Management ................................................ 6
Item 7 – Types of Clients ................................................................................................................ 6
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................ 6
Item 9 – Disciplinary Information .................................................................................................. 9
Item 10 – Other Financial Industry Activities and Affiliations ...................................................... 9
Item 11 – Code of Ethics .............................................................................................................. 10
Item 12 – Brokerage Practices ...................................................................................................... 11
Item 13 – Review of Accounts ...................................................................................................... 13
Item 14 – Client Referrals and Other Compensation .................................................................... 13
Item 15 – Custody ........................................................................................................................ 14
Item 16 – Investment Discretion ................................................................................................... 14
Item 17 – Voting Client Securities................................................................................................ 14
Item 18 – Financial Information ................................................................................................... 15
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Item 4 – Advisory Business
Founded in 2004, and headquartered in Charlotte, North Carolina, WestEnd is a third-
party ETF model strategist providing financial advisors with turnkey, core model
allocation strategies serving as holistic solutions and complementary sources of alpha.
On December 31, 2021, Victory Capital Holdings, Inc. (“Victory Capital”) acquired
WestEnd. Victory Capital is a publicly traded asset management business listed on the
NASDAQ under ticker “VCTR.” WestEnd, an SEC-registered investment adviser,
operates as an autonomous Victory Capital Investment Franchise. WestEnd’s active
principals continue to be responsible for managing the firm and its day-to-day
operations. The Managing Members of the firm are Mr. Edmund N. Durden, Mr.
Graham K. Hunt, Mr. Jason M. Leibowitz, and Mr. Frederick O. Porter.
WestEnd is registered in the United States, and is regulated by the SEC.
WestEnd provides discretionary investment management services to clients, including:
individuals (including high net worth individuals); pension and profit-sharing plans;
trusts or estates; charitable organizations; government entities; and, corporations or
other businesses. WestEnd acts on behalf of its clients in all matters necessary to effect
securities transactions for the accounts, including purchasing, selling, or otherwise
trading securities or other investments without discussing the transactions in advance
with its clients.
While accounts are primarily invested according to the investment strategy selected by
the client, clients may impose reasonable restrictions on the management of their
portfolio, provided such restrictions are communicated in writing and subject to
WestEnd’s acceptance of those restrictions.
WestEnd also provides Model Portfolio recommendations to banks, broker-dealers,
investment advisers, or other financial services companies who, in turn, offer the Model
Portfolio to their respective clients. Model Portfolio recommendations are provided on a
non-discretionary basis and WestEnd has no supervisory or oversight responsibilities
with regard to the assets invested in the Model Portfolio.
Additionally, WestEnd participates as a portfolio manager in several wrap-fee programs.
In a wrap account, clients pay a single fee to a wrap sponsor which covers some or all of
the following services: portfolio management, custody, administration, commissions for
trades executed by the sponsor (or an affiliate of the sponsor), and selection of portfolio
managers. The fee paid by the client is not based directly upon transactions in the client’s
account. Wrap-fee clients either have a direct contractual relationship with WestEnd, or
receive WestEnd’s advisory services through a contract entered into with the wrap
sponsor. Advisory fees may be paid to WestEnd by the wrap sponsor or directly by the
client. Wrap-fee clients generally instruct WestEnd, subject to its duty to seek best
execution, to execute transactions through the wrap sponsor. Since no additional
commissions are charged to execute transactions through the sponsor, best execution
will typically be achieved through the wrap sponsor.
WestEnd relies on wrap sponsors and their financial advisors to fulfill certain
responsibilities with regard to wrap program clients. Generally, wrap sponsors assume
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tasks such as: (1) Know Your Client (KYC) requirements; (2) delivery of WestEnd’s
disclosure document; (3) delivery of WestEnd’s privacy notice; and, (4) ensuring
WestEnd’s products and services are suitable to the client’s investment objectives.
As of December 31, 2024, WestEnd’s Regulatory Assets Under Management, as
reported in Form ADV Part 1A, were as follows:
Discretionary ................................................................................. $ $1,699,961,169
Non-Discretionary.......................................................................................... $0
Total Regulatory Assets under Management ............................. $ $1,699,961,169
As of December 31, 2024, WestEnd had $20.95 billion of Other Assets Under
Advisement, which includes assets in Unified Managed Account (UMA) programs for
which WestEnd provides Model Portfolios but has no discretion to effect trades, and
no supervisory responsibility over the assets in the program. This number has been
derived from the most recent information provided by each of the participating UMA
programs and is not independently verified by WestEnd.
Item 5 – Fees and Compensation
In exchange for the portfolio management services provided, clients will pay WestEnd an advisory
fee (the “Fee”) on a quarterly basis, in advance, based on the value of the assets in the account on
the last day of the previous quarter. For new accounts, the initial Fee is charged in arrears and pro-
rated for the number of days in the quarter. At the same time the initial Fee is charged, WestEnd
will also charge the applicable Fee for the next quarter, in advance, as described. WestEnd’s
standard fee schedule is as follows:
Value of Account Assets
$100,000 to $4,999,999
Next $5,000,000 to $9,999,999
Next $10,000,000 to $24,999,999
Next $25,000,000 to $49,999,999
Amounts over $50,000,000
Annual Fee Rate
1.00%
0.90%
0.75%
0.65%
0.50%
With respect to wrap-fee programs, the program sponsor charges the client a fee based
on assets under management. The fee generally includes execution, custodial, and other
services provided by the sponsor. Depending on the particular program, the wrap fee
may also include WestEnd’s advisory fee, which would be payable by the sponsor to
WestEnd. Other programs may require WestEnd to enter into a separate agreement with
the client, in which case the client would pay WestEnd directly. WestEnd receives fees
ranging from 0.30% to 0.50% per year of the value of accounts participating in a wrap-
fee program. Wrap-fee clients should review the sponsor’s ADV Part 2A Appendix 1
for details regarding any specific wrap program.
WestEnd negotiates fees for Model Portfolio recommendations with the respective
sponsor. WestEnd does not maintain a standard fee schedule for such services.
The Fee and any applicable terms and conditions are negotiable depending on certain
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factors, including, but not limited to, the type and size of the account and the range of
services provided. The Fee covers only the portfolio management and advisory services
provided by WestEnd and does not include brokerage commissions, mark-up and mark-
downs, dealer spreads or other costs associated with the purchase and sale of securities,
custodian fees, interest, taxes, or other account expenses. All fees paid to WestEnd for
investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds or in conjunction with internal expenses associated with
exchange-traded funds. The client will be solely responsible, directly or indirectly, for
these additional expenses. Refer to Item 12 for a detailed discussion of brokerage
practices.
Clients may, but are not required to, grant WestEnd the authority to debit advisory fees
directly from the clients’ accounts. If the client authorizes WestEnd to debit fees,
WestEnd is deemed to have custody of the client’s funds. Clients will receive a
statement, usually monthly but no less than quarterly, directly from their account
custodian. WestEnd urges clients to review the information on the statement for accuracy
and compare the information to any reports received directly from WestEnd. Clients may
contact WestEnd with any questions at 888-500-9025 or info@westendadvisors.com.
Please refer to Item 15 of this document for additional disclosures relating to Custody.
Clients may terminate their portfolio management agreements at any time upon prior
written notice. A pro rata portion of the Fee paid in advance will be remitted to the client
based on the number of days left in the quarter. Any Fee due at this time will be invoiced.
Such termination will not affect the liabilities or obligations arising from transactions
initiated prior to termination.
Item 6 – Performance-based Fees and Side-By-Side Management
WestEnd does not charge any performance-based fees (fees based on a share of capital
gains on or capital appreciation of the assets of a client).
Item 7 – Types of Clients
WestEnd provides discretionary investment management services to clients, including:
individuals (including high net worth individuals); pension and profit-sharing plans;
trusts or estates; charitable organizations; government entities; and, corporations or
other businesses. The minimum value of new accounts managed directly by WestEnd is
$100,000 for the Large-Cap Core Equity strategy and $50,000 for ETF strategies.
The minimum value of new accounts managed through broker-sponsored wrap-fee
programs is $100,000 for the Large-Cap Core Equity strategy and $50,000 for ETF
strategies. In some circumstances, minimum account values may be negotiable. If
WestEnd accepts an account below its stated minimum, WestEnd reserves the right, in
its sole discretion, to charge a Fee higher than its standard fee schedule. In such cases,
the Fee paid by the client will be fully disclosed in the advisory agreement.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investment Process Overview
The cornerstone of WestEnd’s investment philosophy is that the macroeconomic
environment is a key driver of financial market returns. WestEnd conducts in-depth
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analysis of the macroeconomic environment to anticipate areas of strength and weakness
in the financial markets and invests accordingly.
WestEnd’s research process begins with the collection of a broad set of publicly
available macroeconomic data. The investment team determines what economic data is
most important given the current economic environment and then examines that data in
a broader context to develop WestEnd’s economic and market outlook. WestEnd uses
this qualitative process and the firm’s experience analyzing economic trends to build
portfolios that capitalize on opportunities in financial markets.
Stock and Exchange Traded Fund (“ETF”) Selection
In the Large-Cap Core Equity strategy, the investment universe is the S&P 500 Index.
Based on its assessment of the macroeconomic environment, WestEnd determines
which sectors of the S&P 500 Index to overweight and which sectors to avoid. WestEnd
then applies quantitative and qualitative criteria to its universe to identify what WestEnd
believes to be market-leading, financially strong companies with characteristics that
typically include: market capitalizations above the S&P 500 Index’s average market
capitalization; low debt-to-equity ratios; high return-on-equity; earnings growth
opportunity; strong competitive position; prospective benefits from secular tailwinds;
and an experienced management team.
In WestEnd’s ETF strategies, client portfolios are allocated to areas of the global
financial markets that WestEnd believes will benefit from economic tailwinds, while
out-of-favor areas facing headwinds are underweighted or avoided. WestEnd then
selects ETFs from leading U.S. providers to invest in favored areas of global equity and
U.S. fixed income markets.
Risk
All investments carry a certain degree of risk, including the possible loss of principal.
Clients should be prepared to bear the risks involved with owning a particular security or
asset class.
• Market Risk: The market value of securities owned within WestEnd’s portfolios
may decline, at times sharply and unpredictably.
• Securities Selection Risk: Securities selected by WestEnd may not perform to
expectations. This could result in underperformance by WestEnd’s portfolios
compared to other portfolios with similar investment objectives.
•
Industry and Sector Focus Risk: WestEnd’s portfolios will typically focus its
investments on stocks of companies or ETFs within particular industries or
economic sectors. To the extent that it does so, developments affecting
companies in those industries or sectors will have a magnified effect on
portfolios and total return.
• Non-Diversification Risk: Certain WestEnd portfolios are non-diversified,
which means that they may invest in the securities of fewer issuers than a
diversified portfolio. As a result, portfolios may be more susceptible to a single
adverse economic or regulatory occurrence affecting one or more of these
issuers, and may experience increased volatility.
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•
Investment Strategy Risk: WestEnd’s portfolios invest in securities that
WestEnd believes will perform well in a certain macroeconomic environment.
WestEnd’s investment approach may be out of favor at times, causing its
portfolios to underperform portfolios that also seek capital appreciation, but use
different approaches to the security selection and portfolio construction process.
•
Investment Risk: When you sell your shares of securities from WestEnd’s
portfolios, they could be worth less than what you paid for them. Therefore, as
with any investment, you may lose some or all of your investment by investing
in WestEnd’s portfolios.
•
International Risk: Foreign securities owned through ETFs can be subject to
greater risks than U.S. investments, including currency fluctuations, less liquid
trading markets, greater price volatility, political and economic instability, less
publicly available information, and changes in tax or currency laws or monetary
policy. These risks are likely to be greater for emerging markets than in
developed markets.
• Small/Mid-Cap Risk: Small/mid-cap securities owned through ETFs are subject
to risk, including greater price volatility, market risk, and liquidity risk. Public
information about small/mid-cap companies may be limited. Small/mid-cap
companies may also lack experienced management and have fewer financial
resources compared to their large-cap counterparts.
• Fixed Income Risk: Investments in fixed income vehicles owned through ETFs
are subject to risk, including market risk, default risk, and liquidity risk.
•
Interest Rate Risk: Changes in interest rates can result in losses for fixed-income
or equity securities. Specifically for fixed-income securities or fixed-income
ETFs, when interest rates rise, the market values of the fixed-income
instruments normally decrease. Typically, the longer the maturity or duration of
a fixed-income security, the greater the security’s sensitivity to changes in
interest rates. Changes in monetary policy, government policy, government
spending and inflation may affect the level of interest rates.
• Commodities Risk: Investments in commodities (including precious metals),
owned through ETFs and Exchange Traded Notes (ETNs), can experience
significant price fluctuations that can have a negative effect on the value of an
investor’s ETF or ETN shares. These securities may have exposure to
underlying commodities through ownership of the actual commodity, or through
commodity-linked derivative instruments. In the case of an ETN, investors are
subject to the credit risk of the ETN issuer. The value of an underlying
commodity is highly speculative, and can be affected by supply and demand
factors; issues affecting a particular industry or commodity (e.g. drought); and
changes in interest rates, and global economic factors (e.g. tariffs, currency
exchange rates).
• MLPs Risk: Investments in Master Limited Partnerships (“MLPs”) owned
through ETFs are subject to risk, including volatility risk, liquidity risk,
distribution payout risk, tax risk, and industry specific risks.
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• Force Majeure: Portfolio investments may be affected by force majeure events
(i.e., events beyond the control of the party claiming that the event has occurred,
including, without limitation, acts of God, fire, flood, earthquakes, outbreaks of
an infectious disease, pandemic or any other serious public health concern, war,
terrorism, labor strikes, major plant breakdowns, pipeline or electricity line
ruptures, failure of technology, defective design and construction, accidents,
demographic changes, government macroeconomic policies, social instability,
etc.). Some force majeure events may adversely affect the ability of a party
(including an issuer or asset in which a client is invested) to perform its
obligations until it is able to remedy the force majeure event. In addition, forced
events, such as the cessation of the operation of machinery for repair or upgrade,
could similarly lead to the unavailability of essential machinery and
technologies. These risks could, among other effects, adversely impact the cash
flows available with respect to a portfolio investment, cause personal injury or
loss of life, damage property, or instigate disruptions of service. In addition, the
cost to an issuer of repairing or replacing damaged assets resulting from such
force majeure event could be considerable. Certain force majeure events (such
as war or an outbreak of an infectious disease) could have a broader negative
impact on the world economy and international business activity generally.
Additionally, a major governmental intervention into industry, including the
nationalization of an industry or the assertion of control over one or more issuers
in which a client is invested, could result in a loss to Clients. Any of the
foregoing may therefore adversely affect the performance of a client’s
investments.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of WestEnd or the
integrity of WestEnd’s management. WestEnd has no information applicable to this
Item.
Item 10 – Other Financial Industry Activities and Affiliations
As stated in Item 4, WestEnd is a wholly owned subsidiary of Victory Capital Holdings,
Inc. (“Victory Capital”), a publicly traded asset management business listed on the
NASDAQ under ticker “VCTR”. Victory Capital Management Inc. (“VCM”), an
affiliated investment adviser, is also a wholly owned subsidiary of Victory Capital.
Although WestEnd remains a separate registered investment advisor, certain
technology, operations, and sales services of WestEnd are supported by Victory Capital
under its multi-franchise asset management platform. In a variety of instances, WestEnd
utilizes the personnel and/or services of our affiliates in the performance of our business
including, without limitation, legal, compliance, human resources, sales, technology,
reporting, finance, and accounting from Victory Capital. These arrangements will take
a variety of forms including a formal secondment agreement and informal arrangements
among WestEnd and its affiliates. When we utilize the personnel and services of our
affiliates, we remain responsible for the account within the framework of the Advisers
Act and/or other applicable regulatory frameworks and the relevant investment
management agreement, and no additional fees are charged to the client for the affiliates’
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services except as set forth in the investment management agreement.
Some officers and directors of Victory Capital serve as our officers. Victory Capital’s
officers and directors may also serve as officers or directors of affiliated registered
investment companies.
Item 11 – Code of Ethics
WestEnd endeavors to ensure that the investment management and overall business of
the firm complies with both our firm and Victory Capital’s policies as well as applicable
U.S. federal and state securities laws and regulations. WestEnd has adopted the Victory
Capital Code of Conduct and its own Code of Ethics (the “Codes”) in accordance with
Rule 204A-1 of the Investment Advisers Act of 1940, as amended.
Victory Capital and WestEnd maintain a Code of Ethics, which applies to all employees,
designed to ensure that WestEnd conducts its business with the highest level of ethical
standards and upholds its fiduciary duties to its clients. WestEnd has a duty to exercise
its authority and responsibility for the benefit of its clients, to place the interests of its
clients first, and to refrain from having outside interests that conflict with the interests of
its clients.
WestEnd requires its employees to submit certain reports regarding personal investment
accounts. Employees must report their personal securities holdings within ten days of
becoming an access person and annually thereafter, and are required to report certain
securities transactions within 30 days of the end of each calendar quarter.
A complete copy of WestEnd’s Code of Ethics is available to any client or prospective
client upon request.
WestEnd has adopted policies and procedures imposing certain conditions and
restrictions on transactions for the accounts of WestEnd’s employees. Employees of
WestEnd are permitted to own or purchase investment securities which are also held in
client portfolios, provided they conduct their personal trading in a manner that does not
create a conflict of interest with a client, or otherwise take unfair advantage of the client
relationship. WestEnd employees are prohibited from taking action for personal benefit
rather than for a client’s benefit, failing to take action for a client’s benefit, and from
using their knowledge of client transactions for personal profit. Employees are required
to obtain approval from the Chief Compliance Officer, or other designee, prior to
executing trades in any Reportable Security for their personal investment accounts. To
the extent that an employee maintains an account managed by WestEnd, the employee
account will trade along with client accounts. Employee accounts in which an employee
has granted full discretionary trading authority to an independent third-party may be
exempted from the firm’s pre-clearance policy. Trading procedures are in place to ensure
that the employee does not benefit from direct trades and that no client account is
disadvantaged by employee trading.
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Item 12 – Brokerage Practices
WestEnd provides investment advisory services in which investment decisions for
clients are made on a fully discretionary basis, including the selection of brokers to
execute trades and the amount of commissions or markups paid to those brokers.
WestEnd may choose, but is not required to aggregate client orders consistent with its
policy of seeking best price and execution. Clients participating in an aggregated order
participate at the average share price. If an aggregated order is filled in its entirety, it is
allocated to client accounts according to a predetermined allocation. If an order is
partially filled, it is allocated on a pro rata basis. The lack of available cash in an account
will preclude its inclusion in an investment otherwise suitable for the client. Also, to the
extent that the limited availability of a security would result in a de minimis allocation,
WestEnd may exclude one or more accounts from participating in the order.
WestEnd seeks to avoid favoring any client account over any other client account in the
ordering and execution of trades. When a model change is implemented across multiple
client accounts, brokers, or platforms, a random order determines the sequence in which
fully discretionary accounts, wrap program accounts, directed brokerage accounts, and
certain Unified Managed Account (UMA) programs trades are executed. Other overlay
programs, other Unified Managed Accounts (UMAs), and other model portfolios (for
example, those programs in which WestEnd does not initiate trades, or is made aware
of trade progress, or does not receive trade completion notification) are notified of model
changes at or near completion of WestEnd’s trading according to a random order
process. At times, operational or other circumstances may warrant modification to these
practices. WestEnd has procedures in place to ensure that any deviation from its trading
procedures does not systemically disadvantage any client or group of clients.
In selecting a broker or dealer, WestEnd, in conjunction with Victory’s Trading Desk,
seeks competitive commission rates. However, WestEnd also considers a number of
other factors, including:
research capabilities
ability to execute trades timely, accurately, and efficiently
specialization in a market, sector, or industry
financial stability
reputation
responsiveness
•
•
• nature and frequency of sales coverage
•
• back office and processing capabilities
•
•
•
WestEnd does not currently maintain any formal soft-dollar arrangements. In their
capacity as supervised persons of Victory, WestEnd personnel will receive access to
research that is paid for through soft-dollar arrangements between Victory and the broker-
dealers it utilizes for Victory clients, including some VictoryShare products. WestEnd
receives proprietary research from certain brokers in exchange for executing client
transactions. This presents a conflict of interest in selecting such brokers, as it may cause
WestEnd to select a broker based on the research received rather than on the client’s
interest in receiving the most favorable execution. WestEnd has established internal
review processes in an attempt to mitigate this conflict. Additionally, research received
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will generally be used to service all WestEnd strategies, though it should be noted that not
all research will be used to manage every client’s individual account. Research services
include, among other things: market, economic or financial data; a particular aspect of
economics or on the economy in general; statistical information; data on pricing and
availability of securities; financial publications; electronic market quotations; analyses
concerning specific securities, companies, industries or sectors; and market, economic
and financial studies and forecasts.
A client may pay a brokerage commission in excess of that which another broker might
charge for effecting the same transaction where WestEnd determines, in good faith, that
the commission is reasonable in relation to the value of the brokerage and research
services received. WestEnd regularly evaluates brokerage services, and the commissions
paid to make a good faith determination that the amount of the commission is reasonable
in relation to the value of the research received. The extent to which commission rates
charged by brokers reflect the value of research cannot be readily determined. However,
WestEnd makes every attempt to negotiate the lowest possible transaction costs to
clients.
Subject to WestEnd’s approval, a client may direct WestEnd to use a particular broker-
dealer to effect securities transactions. In such situations, WestEnd will not be able to
negotiate commission rates or obtain volume discounts and thus may not achieve best
execution for those transactions. Transactions subject to client direction generally will
not be combined with orders in the same securities for other accounts managed by
WestEnd. Therefore, client direction may result in higher commissions and/or less
favorable net prices than if WestEnd had the ability to select broker-dealers for
execution. To the extent that directed brokerage is the result of a wrap-fee arrangement,
clients will generally receive best execution through the wrap-fee sponsor since the fees
paid by the client already include commissions. WestEnd does not trade-away wrap
accounts from the respective wrap program sponsor(s) (“step-out trade”). WestEnd
places trades for accounts within a wrap program with the respective wrap program
sponsor(s). In this capacity, the respective wrap program sponsor acts as the executing
broker-dealer, and also clears and settles the trade as a broker-dealer and custodian of
the account(s).
A step-out trade occurs when a wrap account trade is executed by a broker-dealer (in the
capacity of the executing broker) other than the wrap program sponsor, while the
respective wrap program sponsor clears and settles all or portions of the trade as a
broker-dealer and custodian of the account(s). Step-out trades can be used in an effort to
ensure different types of accounts (e.g. wrap accounts, non-directed accounts) receive
the same share price for the same security or address issues of liquidity, or for other
operational reasons. Wrap accounts participating in a step-out trade can incur costs other
than those charged by the wrap program sponsor in its respective wrap fee, including any
commissions charged by the executing broker-dealer.
Under certain circumstances, WestEnd may recommend that clients maintain their
managed accounts at certain discount brokers. These custodians are preferred due to
their discounted commission rates, availability of no-load mutual funds, electronic
trading, daily transaction downloads, familiarity of our staff with their operational
procedures, and a dedicated service team. Additionally, clients are not required to utilize
any custodian or broker recommended by WestEnd in order to utilize WestEnd’s
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advisory services. WestEnd receives no fee as a result of recommending any custodian
or broker.
Item 13 – Review of Accounts
Mr. Frederick O. Porter, Co-Chief Investment Officer, Portfolio Manager, Mr. Edmund
N. Durden, Chief Investment Strategist, Portfolio Manager, Mr. Marion W. Peebles, Co-
Chief Investment Officer, Portfolio Manager, Mr. Jacob Buchanan, Portfolio Manager,
Mr. Roger Regelbrugge, Senior Investment Analyst, Mr. Zach Hollister, Investment
Analyst, and Mr. Matthew Franken, Investment Analyst constitute WestEnd’s
Investment Team. The Investment Team works collaboratively, and each WestEnd
strategy is managed by at least two Portfolio Managers jointly.
The Chief Investment Officer (“CIO”) is responsible for determining general investment
strategies for the firm. The CIO and/or other Portfolio Managers implement the
investment strategy in specific Client portfolios. The CIO and/or any other Portfolio
Managers ensure that Client assets are invested according to the strategy selected by the
Client, and that investment decisions made on behalf of a Client do not violate any
guidelines and restrictions imposed by the Client. WestEnd uses pre-trade functionality
in its trade order management system to facilitate compliance with Client instructions.
Accounts are reviewed at least monthly, or more often if market conditions require, to
identify any accounts materially different than the selected strategy.
At least quarterly, Clients will receive an account statement from their custodian(s),
which includes a summary of transactions and an inventory of holdings. Clients may
also receive written quarterly performance reports directly from WestEnd. Performance
reports are not typically provided to wrap account clients.
Item 14 – Client Referrals and Other Compensation
WestEnd has access to free or discounted research materials from broker-dealers and/or
third-party providers in exchange for recommending clients maintain their accounts at
certain custodians. Custodians may provide free industry information that does not
qualify as research, such as newsletters or other publications pertaining to compliance,
marketing, practice management, etc. Additionally, custodians may sponsor events,
such as workshops or conferences, at reduced or no cost. These benefits are not provided
on the basis of client transactions. Under no circumstances do any clients pay additional
fees or commissions to WestEnd, or any custodian or broker-dealer, in order for WestEnd
to obtain these products or services.
WestEnd does not receive any monetary compensation from any third-party ETF
providers for use of their respective ETFs in WestEnd’s investment strategies. WestEnd
may receive indirect non-monetary benefits from third-party ETF providers such as
increased visibility via public websites, ETF market data, or as a featured investment
manager at meetings with broker-dealer platforms and/or broker-dealer financial
advisers. Under no circumstances are investment decisions based on any benefit, direct
or indirect, that the firm may receive for its use of certain securities within its ETF
investment strategies. WestEnd’s Investment Team weighs various factors in its analysis
of potential ETFs for inclusion in a particular investment strategy including, but not
limited to: market exposure (including sector, industry, geographic region, large-cap,
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small-cap, duration, and credit rating), trading, liquidity; expenses ratios; and, tracking
error.
On December 22, 2020, the Securities and Exchange Commission (the “SEC”) adopted
amendments to modernize and consolidate Rule 206(4)-1 (“Advertising Rule”) and Rule
206(4)-3 (“Solicitation Rule”) under the Investment Advisers Act of 1940 (“Advisers
Act”). The amendments are intended to modernize the existing rules governing
investment adviser advertising and payments to solicitors, which have not been
substantively changed since they were adopted in 1961 and 1979, respectively. The
amendments combine the Advertising Rule and the Solicitation Rule into amended Rule
206(4)-1 (“Marketing Rule”), and rescind the Solicitation Rule. WestEnd does not
currently have any active solicitor or promoter relationships.
As discussed in Item 10, WestEnd and its personnel may receive and provide services
to WestEnd’s affiliates, including Victory Capital.
Item 15 – Custody
WestEnd is deemed to have “custody” of client funds if WestEnd directly debits
investment advisory fees from client accounts. Debiting of fees is done pursuant to
authorization provided by each client. Usually monthly, but no less than quarterly,
clients receive account statements directly from the custodian of their account. All
WestEnd clients maintain their cash and securities at a qualified custodian. Such
qualified custodians will provide directly to the client statements that include account
holdings, market values and any activity that occurred during the period, including the
deduction of investment advisory fees. WestEnd urges clients to compare information
contained in reports provided by WestEnd with the account statements received directly
from the qualified custodian. Clients may contact WestEnd with any questions at 888-
500-9025 or info@westendadvisors.com. Differences in portfolio value may occur due
to various factors, including but not limited to: (1) unsettled trades; (2) accrued income;
(3) pricing of securities; and (4) dividends earned but not received.
Item 16 – Investment Discretion
WestEnd manages client portfolios on a discretionary basis. Clients grant WestEnd
discretion over their account by providing authorization in the investment management
agreement. This discretionary authority authorizes WestEnd to determine the securities
to be bought or sold, the amount of securities to be bought or sold, the broker or dealer
used to execute trades, and the commission rate paid by clients. Investment discretion is
limited only by specific instructions, guidelines, and/or mandates provided by clients in
writing and to which WestEnd agrees.
Item 17 – Voting Client Securities
WestEnd will vote proxies for securities in client accounts unless a client specifically
reserves the right to vote proxies in writing. WestEnd will vote company proxies in
accordance with its fiduciary obligations and its Proxy Voting Policies and Procedures.
WestEnd has developed proxy voting guidelines that address issues related to sound
corporate governance. The exclusive purpose of each voting decision is to maximize the
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economic value of the client’s investment. WestEnd may vote against management on
specific issues which are deemed to impair shareholder rights or value. Specific guidelines
cover certain topics related to board of director issues, capitalization issues, shareholder
rights, executive compensation, routine corporate issues, social responsibility issues and
conflicts of interest. Other issues are considered in light of relevant facts and
circumstances.
In determining the best interests of its Clients, WestEnd may obtain information from
and adopt voting recommendations of third parties concerning particular proxy issues.
WestEnd, however, neither relies on the advice of nor delegates to any third-party the
authority to decide how any proxy will be voted.
Through its parent company, Victory Capital (“Victory”), WestEnd utilizes Institutional
Shareholder Services (“ISS”) for both proxy administration services and voting
recommendations. WestEnd reviews all recommendations prior to voting taking place
and may choose to accept or reject any recommendations made by ISS based on the
particular facts and circumstances surrounding any proxy issue. Voting Policies for ISS
can be accessed electronically through ISS (http://www.issgovernance.com/policy-
gateway/voting policies/).
When an account is terminated, WestEnd makes a reasonable effort to notify the
custodian of such termination in a timely manner so that WestEnd no longer receives
proxy voting materials on behalf of a terminated client. WestEnd generally votes on an
aggregate basis with respect to its clients’ holdings. As a result, if a vote is in progress
when the Firm is notified of a client’s intention to terminate their relationship, WestEnd
will generally not be able to cancel the vote on behalf of such client. The Firm will not
vote proxies on behalf of clients after termination. Furthermore, new accounts may
transfer to WestEnd holding securities not recommended by WestEnd. In such cases,
WestEnd reserves the right to abstain from voting proxies for securities it has not
purchased or recommended for a client account. Likewise, WestEnd may, in its sole
discretion, abstain from voting proxies for securities it no longer holds in a client
account.
Clients can obtain a complete copy of WestEnd’s Proxy Voting Policies and Procedures,
as well as ascertain how particular proxies were voted by contacting its office at 888-500-
9025 or info@westendadvisors.com.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide you with certain
financial information or disclosures about WestEnd’s financial condition. WestEnd has
no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients and has not been the subject of a bankruptcy proceeding.
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