Overview
Assets Under Management: $261 million
Headquarters: SAN DIEGO, CA
High-Net-Worth Clients: 106
Average Client Assets: $2 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (FORM ADV PART 2A & 2B)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $250,000 | 2.00% |
| $250,001 | $500,000 | 1.50% |
| $500,001 | $1,000,000 | 1.25% |
| $1,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | $10,000,000 | 0.80% |
| $10,000,001 | and above | 0.30% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $55,000 | 1.10% |
| $10 million | $95,000 | 0.95% |
| $50 million | $215,000 | 0.43% |
| $100 million | $365,000 | 0.36% |
Clients
Number of High-Net-Worth Clients: 106
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 84.70
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 390
Discretionary Accounts: 390
Regulatory Filings
CRD Number: 6118
Last Filing Date: 2024-10-28 00:00:00
Website: https://westfincorp.com
Form ADV Documents
Additional Brochure: FORM ADV PART 2A & 2B (2025-10-29)
View Document Text
Item 1: Cover Page
Form ADV, Part 2A Brochure
October 29, 2025
This brochure provides information about the qualifications and business practices of Western Financial
Corporation. If you have any questions about the contents of this brochure, please contact us at
(619) 544-0260. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any State Securities Authority.
Additional information about Western Financial Corporation is also available on the SEC’s website at
www.adviserinfo.sec.gov. Western Financial Corporation’s CRD number is 6118.
Please note that the use of the term “registered investment adviser” and description of Western
Financial Corporation and/or our associates as “registered” does not imply a certain level of skill or
training. You are encouraged to review this Brochure and Brochure Supplements for our firm’s
associates, which provide you more information on the qualifications of our firm and its employees.
13400 Sabre Springs Parkway
Suite 170
San Diego, CA 92128
(619) 544-0260
(800) 488-5990
www.westfincorp.com
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Item 2: Material Changes to Part 2A of Form ADV: Firm Brochure
The purpose of this page is to inform you of any material changes to this brochure. If you are
receiving this brochure for the first time this section may not be relevant to you.
Western Financial Corporation (“WFC”) reviews and updates our brochure at least annually to
confirm that it remains current. WFC has not made any material changes to our brochure since the
previous annual update dated October 29, 2025.
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Item 3: Table of Contents
Item 1: Cover Page ................................................................................................................................................. 1
Item 2: Material Changes to Part 2A of Form ADV: Firm Brochure ..................................................... 2
Item 3: Table of Contents .................................................................................................................................... 3
Item 4: Advisory Business .................................................................................................................................. 4
Item 5: Fees & Compensation ............................................................................................................................ 8
Item 6: Performance-Based Fees & Side-By-Side Management ......................................................... 12
Item 7: Types of Clients & Account Requirements ................................................................................. 12
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ................................................. 12
Item 9: Disciplinary Information .................................................................................................................. 27
Item 10: Other Financial Industry Activities & Affiliations ................................................................. 27
Item 11: Code of Ethics, Participation or Interest ................................................................................... 28
In Client Transactions and Personal Trading ........................................................................................... 28
Item 12: Brokerage Practices ......................................................................................................................... 29
Item 13: Review of Accounts........................................................................................................................... 34
Item 14: Client Referrals & Other Compensation ................................................................................... 35
Item 15: Custody ................................................................................................................................................. 35
Item 16: Investment Discretion ..................................................................................................................... 36
Item 17: Voting Client Securities ................................................................................................................... 36
Item 18: Financial Information ..................................................................................................................... 37
Form ADV, Part 2B Brochure Supplement..................................................................................................... i
Privacy Information.............................................................................................................................................. A
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Item 4: Advisory Business
A. Description of Advisory Firm Including How Long We Have Been In Business and Our Principal
Owner(s)
Western Financial Corporation (“WFC,” “The Firm,” or “We”) is an SEC-registered investment
adviser (“RIA”) and adheres to a fiduciary duty to all clients of the firm, including retirement plan
clients where we act as a fiduciary adviser under the Employee Retirement Income Security Act
of 1974 (“ERISA”). We are dedicated to providing individuals and other types of clients with a
wide array of investment advisory services. The Firm is a privately-owned corporation
headquartered in San Diego, California. Originally formed in the State of California in 1971, under
the name JB Financial, Inc., the name was changed to Western Financial Corporation in 1974.
WFC maintained registration as a FINRA registered broker-dealer from 1971 to 2020. We
expanded to include an RIA in 2017. The Firm’s principal owner is the Richard S. Levenson Trust.
Fiduciary Duty
Registered investment advisers are considered fiduciaries under federal law. Our fiduciary duty
carries with it an obligation to act in the best interest of our clients pursuant to a relationship of
trust and confidence. It encompasses a duty of care and a duty of loyalty.
Duty of Care
The duty of care includes, among other things:
1. the duty to provide advice that is in the best interest of the client;
2. the duty to seek best execution of a client’s transactions where the adviser has the
responsibility to select broker-dealers to execute client trades; and
3. the duty to provide advice and monitoring over the course of the relationship.
The duty to provide advice suitable to each client based on a reasonable understanding of the
client’s objectives is a critical component of the duty of care. Providing suitable advice includes
making a reasonable inquiry into the client’s financial situation, investment experience, and
financial goals and then updating this information as necessary throughout the course of the
relationship to reflect the client’s changing objectives over time and adjusting the advice we
provide to reflect any changed circumstances.
When WFC has the responsibility to select broker-dealers to execute client trades in
discretionary accounts, we seek to trade such that the client’s total cost or proceeds in each
transaction are the most favorable under the circumstances. In doing so, we consider the full
range and quality of a broker’s services and so the determinative factor is not necessarily the
lowest possible commission cost but whether the transaction represents the best qualitative
execution. Moreover, we periodically and systematically evaluate the execution we receive on
behalf of our clients.
Our duty of care includes an obligation to provide advice and monitoring at a frequency that is in
the best interest of the client, taking into account the scope of the agreed relationship. This scope
is indicated by the duration and nature of the services as outlined in each client’s advisory
arrangement and extends to all personalized advice provided to clients.
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Duty of Loyalty
WFC adheres to a duty of loyalty where we seek to serve the best interests of our clients and
never subordinate the interests of our clients to our own. Simply put, WFC cannot place its own
interests ahead of the interests of our clients. In observance of this duty, we must make full and
fair disclosure to clients of all material facts relating to the advisory relationship. Further, we also
seek to eliminate or at least expose through full and fair disclosure all conflicts of interest which
might incline WFC, consciously or unconsciously, to render advice that is not disinterested. We
believe that in order for disclosure to be full and fair, it should be sufficiently specific so that each
client is able to understand the material fact or conflict of interest and make an informed decision
whether to provide consent. Consequently, we provide this ADV 2A brochure to all prospective
clients at or before entering into a contract so that they can use the information within to decide
whether or not to enter into an advisory relationship.
B. Description of the Types of Advisory Services We Offer
Customized Portfolio Management Services
WFC offers Customized Portfolio Management (CPM) services to individual investors, trusts,
estates, charitable organizations, retirement plans, retirement plan fiduciaries, participants of
retirement plans, small businesses and high-net-worth individuals based on the individual goals,
objectives, time horizon, liquidity needs and risk tolerance of each particular client. The Firm
assesses each client’s current situation (income, tax levels, existing resources, financial goals, and
risk tolerance levels) and then constructs a plan to aid in the selection of a portfolio of securities
that matches each client’s specific situation. These services include, but are not limited to, the
following:
Investment Strategy
▪
▪ Asset Allocation
▪
Individual Security Selection
▪ Regular portfolio monitoring
WFC actively manages client portfolios on an ongoing basis and rebalances them when, in WFC’s
judgment, rebalancing is warranted in light of market conditions and/or changes in clients’
circumstances. If the client experiences any significant changes to his/her financial or personal
circumstances, the client must notify us so that we can consider such information in managing
the client’s investments. The Firm’s practice includes account management offered on both a
discretionary and non-discretionary basis.
Clients who engage WFC to provide investment advisory services will be required to complete an
Investment Management Agreement (IMA) and Client Profile. The IMA details the terms and
conditions of the engagement and the scope of the services WFC will provide. The Client Profile
provides WFC with valuable personal information regarding the client’s financial situation and
risk tolerance. This information is used in the design, implementation, and management of a
client’s investment portfolio.
WFC utilizes the following investment types in its clients’ accounts:
1. Equity Securities, including U.S. stocks and foreign stocks listed on U.S. exchanges (ADRs)
2. Fixed Income Securities, including corporate, U.S. government and municipal bonds,
commercial paper, and certificates of deposit (CD’s)
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3. Exchange Traded Funds (ETFs)
4. Money market funds and/or cash sweeps
Depending on the client’s individual investment objectives and needs WFC’s investment
selections may further include:
1. Securities with equity and debt characteristics, including convertible bonds, preferred stocks,
or other preferred securities
2. Real estate investment trusts (REITs)
3. Mutual funds
4. Exchange traded notes (ETNs)
5. Closed-end funds
6. Unit Investment Trusts (UITs)
7. Mortgage backed securities (MBS) and Collateralized Mortgage Obligations (CMO’s)
8. High-yield debt
9. Treasury inflation protected securities (TIPs)
10. Master limited partnerships (MLP)
11. Call or put options listed on U.S. exchanges
Western Retirement Plan Program (WRPP)
WFC provides various consultation and investment services to retirement plans, fiduciaries of
retirement plans, and participants of retirement plans through its Western Retirement Plan
Program (WRPP) including, but not limited to, the following:
Consultation Services
1. WFC assists clients with plan design considerations.
2. WFC assists clients in understanding their fiduciary responsibilities.
3. WFC provides initial consultation services as to the selection of plan service
vendors.
4. WFC prepares Request for Proposals (RFPs) for plan recordkeepers, third party
administrators or other plan service providers and assists with the review and
evaluation of the responses.
In performing the consultation services listed above, WFC does not provide investment
advice and is not acting as a fiduciary of a plan.
Plan Level Non-Discretionary Investment Advisory Services
1. WFC assists clients in the development of an investment policy statement (IPS). The IPS
establishes the investment policies and objectives for the plan. Clients, however, have the
ultimate responsibility and authority to establish such policies and objectives and to
adopt and amend the IPS.
2. WFC provides non-discretionary investment advice to clients about asset classes and
investment alternatives available for the plan in accordance with the plan’s investment
policies and objectives. Clients have the final decision-making authority regarding the
initial selection, retention, removal, and addition of investment options.
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3. WFC assists clients with the selection of a broad range of investment options consistent
with ERISA Section 404(c) and the regulations thereunder.
4. WFC assists in monitoring investment options by preparing periodic investment reports
that are based on conformance to the guidelines set forth in the IPS and makes
recommendations to maintain or remove and/or replace investment options.
5. WFC meets with clients on a periodic basis to discuss the reports and the investment
recommendations.
6. WFC provides non-discretionary investment advice to clients with respect to the
selection of a qualified default investment alternative (“QDIA”) for participants who fail
to make an investment election. Clients, however, remain responsible for determining
whether the plan should have a QDIA. Clients also retain the sole responsibility to provide
all notices to participants required under ERISA Section 404(c)(5).
The non-discretionary investment services listed above are provided under Section 3(21) of
ERISA.
Plan Level Discretionary Investment Management Services
1. WFC develops an investment policy statement (IPS) for its clients which establishes the
investment policies and objectives for a plan.
2. WFC selects a broad range of investment options consistent with ERISA Section 404(c)
and the regulations thereunder.
3. WFC provides ongoing and continuous discretionary investment management with
respect to the asset classes and investment alternatives available under the plan in
accordance with the IPS. Under this authority, WFC may select, retain, remove and/or
replace the investment alternatives available under the plan in its discretion.
4. Clients are responsible for determining whether the plan should have a qualified default
investment alternative (“QDIA”) for participants who fail to make an investment election.
When clients determine that the plan should have a QDIA, WFC will select the investment
to serve as the QDIA. Clients retain the sole responsibility to provide all notices to
participants required under ERISA Section 404(c)(5).
5. WFC provides clients with periodic reporting of investment performance and results.
The discretionary investment services listed above are provided under Section 3(38) of ERISA.
Rollover Recommendations
rollovers,
if WFC were
to make
recommendations
for advising
the rollover
WFC provides services to retirement plans and participant clients. With regard to plan
distributions and
(“rollover
recommendations”) to participants, it would be a conflict of interest because it results in WFC
receiving compensation that it would not have received absent the recommendation, for example,
IRA. As a result, WFC does not make rollover
fees
recommendations. Instead, WFC provides information about the alternatives available to
participants, and answers their questions in a neutral, educational manner. In that way, a
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participant can make an informed decision about whether to take a distribution and, if so,
whether to roll it over to an IRA with WFC or another IRA provider. No client is under an
obligation to roll over ERISA plan or IRA assets to an account advised by WFC.
Financial Planning Services
WFC provides financial planning services as part of our overall advisory services or at a client’s
request. When utilized, these services generally include advising clients on retirement and
cashflow planning, risk management, estate planning and tax planning. However, services do not
include preparation of any income tax, gift, or estate tax returns, or preparation of any legal
documents. WFC does not receive separate compensation for the above-mentioned ancillary
financial planning services.
C. Tailored Services and Client Imposed Restrictions
Clients may request restrictions on the account, such as prohibiting specific security purchases
or keeping a minimum level of cash in the account; however, we typically do not allow clients to
impose restrictions on investing in broader types of securities/sectors due to changes in
underlying positions held in some ETFs that we recommend and/or the level of difficulty this
would entail in managing their account. WFC reserves the right to not accept and/or terminate
management of a client’s account if we feel that any client-imposed restrictions would limit or
prevent us from meeting or maintaining the client’s investment strategy.
D. Participation in Wrap Fee Programs
We do not participate in or offer wrap fee programs.
E. Disclosure of the amount of client assets we manage on a discretionary basis and the amount of
client assets we manage on a non-discretionary basis
WFC offers management of client assets in both discretionary and non-discretionary accounts on
a continuous and regular basis. As of September 30, 2025, the total amount of assets under our
management was:
Discretionary Assets
Non-Discretionary Assets
$ 309,189,116
0
$
Total Assets
$309,189,116
Item 5: Fees & Compensation
Our fees are listed below so you will know how much you are charged for our advisory services.
A. Description of How We Are Compensated For Our Advisory Services Provided to You.
Portfolio Management
Customized Portfolio Management Services
WFC charges advisory fees for its Customized Portfolio Management (CPM) services based on a
percentage of the market value of the portfolio according to the following tiered fee schedule:
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Assets Under Management
$0 to $250,000
$250,001 to $500,000
$500,001 to $1,000,000
$1,000,001 to $5,000,000
$5,000,001 to $10,000,000
$10,000,000 - Above
Annual Percentage of Assets Charged
2.00%
1.50%
1.25%
1.00%
0.80%
0.30%
As an example, if the total value of all combined portfolios managed under the individual client’s
Investment Management Agreement (IMA) is $1,500,000 the management fee will be 1.33%
calculated as follows:
($250,000 @ 2.00%, $249,999 @ 1.50%, $499,999 @ 1.25%, $500,002 @ 1.00%)
Fees are negotiable at our sole discretion and some accounts are under different fee schedules
honoring prior agreements and/or for CPM clients, aggregated by household to determine the
maximum portfolio annual fee. We also manage some family/related and friends’ accounts at no
charge.
Western Retirement Plan Program (WRPP)
WRPP fees are charged to the company/plan sponsor or the participant. WFC charges for its
consultation services on “as an agreed upon basis” based upon the scope of the services to be
provided and advisory fees for both Plan Level Discretionary Investment Management Services and
Plan Level Non-Discretionary Investment Advisory Services based on a percentage of the market
value of the plan assets under WFC’s management according to the following tiered-fee schedule:
Plan Assets Under Management
First 0-$1,000,000
Next $1,000,001 to $2,000,000
Next $2,000,001 to $5,000,000
Next $5,000,001 to $10,000,000
Next $10,000,001 to $25,000,000
Above $25,000,000
Annual Percentage of Assets Charged
0.65%
0.60%
0.50%
0.40%
0.30%
Negotiable
Fees for services provided by WFC to WRPP plan clients are specified in either a WFC Consulting
Agreement or WFC Advisory Agreement and may be further specified in a Third-Party Service
Provider Agreement between the client’s chosen trust company (custodian) and the plan sponsor
whereby WFC acts as the third party service provider. Other third party service providers, such
as accountants, attorneys or other consultants may also enter into Third Party Service Provider
Agreements with the plan for fees which WFC does not participate in.
For its Plan Level Discretionary Investment Management and Plan Level Non-Discretionary
Investment Advisory services, WFC’s fees are paid from plan assets and are prorated across all
plan investments unless specified otherwise. Plans managed under our WRPP services are
subject to a $2,000 minimum annual fee per plan.
Billing Method
Fees are calculated and paid as follows:
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Customized Portfolio Management (CPM) Services:
We charge one fourth of the annual fee each quarter in advance based upon the market value of
the client’s portfolio as of the last day of the prior calendar quarter.
The formula used for the calculation is as follows: (Annual Rate) x (Total Assets Under
Management at Prior Quarter End) / 4. For new client accounts, the first payment is a pro-rata
calculation based upon when the client’s funds are deposited into their custodial account(s). The
calculation will take into consideration the number of days remaining in the quarter and the
initial value of the portfolio/receipt of funds. The formula used to calculate the initial advisory
fee would be as follows: (Result of Quarterly Calculation) x (Days Remaining in Quarter) / (Total
Number of Days in Quarter).
For advisory fee calculation purposes, a calendar quarter is a period beginning on January 1, April
1, July 1, or October 1 and ending on the day before the next quarter. A day is any calendar day
including weekends and holidays. For new accounts, the number of days remaining in the quarter
is the number of calendar days following the effective date of our Investment Management
Agreement (IMA) and the date the new account has been funded. Additions and withdrawals
greater than $5,000 or that otherwise result in a fee adjustment in excess of $100 will be prorated
to the date funds were received or withdrawn.
Western Retirement Plan Program (WRPP) Services:
For WRPP services, we charge one fourth of the annual fee each quarter in arrears based upon
the market value of the plan as of the last day of the quarter. Consultation services are billed to
the plan sponsor when the services have been completed.
B. Description of Whether We Deduct Fees from Clients’ Assets or Bill Clients for Fees Incurred
Advisory fees are customarily withdrawn directly from the client’s custodian account; however,
clients may choose to pay by check upon request. With client authorization, WFC will
automatically withdraw WFC’s advisory fee from the client’s account held by an independent
custodian. Typically, the custodian withdraws advisory fees from the client’s account during the
first month of each quarter based upon WFC’s instructions.
All clients will receive statements from the custodian no less frequently than quarterly. The
custodian statement will show the deduction of the advisory fee for those clients who authorize
the advisory fees to be withdrawn directly from their custodian account. When WFC sends an
invoice to the client’s custodian for payment of advisory fees, it also sends a statement to the
client. The statement itemizes the fee and includes the formula by which the fee was calculated,
the value of the assets under management on which the fee is based and the time-period covered
by the fee.
For those clients who choose not to have advisory fees withdrawn directly from their custodian
account the invoice is payable upon receipt.
C. Description of any other types of fees or expenses clients may pay in connection with our
advisory services, such as custodian fees or mutual fund expenses
WFC’s fees do not include custodian fees. Clients pay all brokerage commissions, ticket charges,
stock transfer fees, corporate reorganization fees and/or other similar charges incurred in
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connection with transactions in client accounts as well as any other account related fees
including, but not limited to, check writing, debit cards, wire fees, margin debit interest and
express delivery services.
In addition, any mutual fund shares held in a client’s account are subject to fund related expenses,
which can include but are not limited to deferred sales charges and 12b-1 fees, when applicable.
The fund’s prospectus fully describes the fees and expenses. All fees paid to WFC for investment
advisory services are separate and distinct from the fees and expenses charged by mutual funds.
Mutual funds pay advisory fees to their managers, which are indirectly charged to all holders of
the mutual fund shares. WFC will only recommend the purchase of “no-load” mutual funds for its
clients’ accounts under its Investment Management Agreement (IMA).
D. Description of Fees Billed in Advance; Fee Refunds
WFC’s Customized Portfolio Management Services fees are payable quarterly in advance at the
beginning of each calendar quarter.
Termination – Customized Portfolio Management Services (CPM)
Either party may terminate the Investment Management Agreement (IMA) upon thirty (30) days
written notice to the other party. The client may terminate the IMA by writing to WFC at our office
address. WFC will refund any pre-paid, unearned advisory fees based upon the effective date of
the termination. Upon termination of the agreement, WFC will send the client a pro-rated refund
or credit their account for unearned advisory fees using the following formula: (Fees Paid) x
(Days Remaining in Quarter) / (Total Number of Days in Quarter).
Terminations will not affect liabilities or obligations from transactions initiated in client accounts
prior to termination. In the event the client terminates the Investment Management Agreement
(IMA), WFC will not liquidate any securities in the account unless specifically instructed to do so
in writing. In the event of a client’s death or disability, WFC will continue to manage the account
until we are notified of the client’s death or disability and given alternative instructions by an
authorized party.
ERISA plan services under CPM service agreements shall be terminated in accordance with the
terms of and pursuant to the Retirement Plan Services Agreement between the Sponsoring
Employer (Plan Sponsor) and the client’s chosen trust company or other plan trustee.
Termination - Western Retirement Plan Program (WRPP)
If the agreement for WRPP services is terminated prior to the end of a calendar quarter, the client
will pay WFC a fee, prorated for the number of days in the billing quarter prior to the effective
date of termination, based on the market value of plan assets under WFC’s management on the
effective date of termination.
E. Other Fees
The Client is responsible for all other expenses related to the trading of the Account assets,
including but not limited to custodial fees (if applicable), interest on margin, lending institution
service fees, interest on loans and debit balances, “spreads” imposed by brokers and dealers
representing implicit transaction costs, transfer taxes and any other transaction charges (See
Item 5, Section C - Description of any other types of fees or expenses clients may pay in connection
with our advisory services, such as custodian fees or mutual fund expenses, above).
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Where Client directs Adviser to place transactions through another broker/dealer, Client agrees
to pay brokerage commissions on Account transactions at a rate agreed upon between Broker
and Client. Client is responsible for all expenses related to the trading of Account assets, including
but not limited to custodial fees (if applicable), brokerage commissions, interest on margin
borrowing, bank service fees, interest on loans and debit balances, “spreads” imposed by brokers
and dealers representing implicit transaction costs, transfer taxes and other transaction charges
(See Item 5, Section C - Description of any other types of fees or expenses clients may pay in
connection with our advisory services, such as custodian fees or mutual fund expenses, above).
In addition, plan clients under our CPM and WRPP service programs pay recordkeeping, third-
party administrator, and other fees customarily charged to ERISA accounts, including trust
company fees, which are stated in each plan client’s agreements and disclosures provided to plan
clients by the service providers.
Item 6: Performance-Based Fees & Side-By-Side Management
We do not charge performance fees to our clients.
Item 7: Types of Clients & Account Requirements
WFC provides investment management services to the following:
Individual investors
▪
▪ Revocable and Irrevocable Trusts, Estates and Charitable Organizations
▪ Retirement plans and retirement plan fiduciaries
▪ Participants of retirement accounts including Individual Retirement Accounts (IRAs),
401(k)s, 403(b)s, and profit sharing plans
▪ High net worth individuals
▪ Corporations, limited liability companies, and other business types
Our requirements for opening and maintaining accounts or otherwise engaging us:
▪ WFC generally requires clients to maintain a minimum portfolio size of $250,000, which WFC
may reduce or waive at our discretion. Plans managed under our WRPP services are not
subject to a minimum account size.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
A. Description of the methods of analysis and investment strategies we use in formulating
investment advice or managing assets
WFC believes in establishing and adhering to a solid long-term investment plan, and that proper
asset allocation and diversification across multiple asset classes can potentially optimize the risk
and return of a client’s portfolio. Diversification is based on the premise that different types of
investments, or asset classes, generally react differently to various market events. Depending on
a client’s investment objectives, we generally utilize multiple asset classes, investment styles,
holding periods, market capitalizations, sectors, and regions to provide diversification. WFC’s
investment process relies upon fundamental research and technical analysis to actively select
securities for client accounts. Each security is evaluated on a set of criteria that are designed to
identify investments that are outperforming their peer group or are priced at what we consider
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a discount to their fundamental intrinsic value. Within each investment category, WFC selects
individual securities with characteristics that we believe are consistent with the client’s
objectives, risk tolerance, and tax considerations.
Client portfolios with similar investment objectives and asset allocation goals may own different
securities. Timing and tax factors also influence WFC’s investment decisions. We generally
aggregate purchases and sales in the same positions among client and our related persons’
accounts; however, it is possible that clients who buy or sell securities on the same day could
receive different prices. For more information on how we trade accounts, see Item 12 –
Brokerage Practices, below.
Methods of Analysis:
We may initially apply fundamental analysis to evaluate a security but we also employ technical
factors, including relative strength ranking, in our strategies and analysis.
Fundamental Analysis is an attempt to measure the intrinsic value of a security and typically
involves analysis of financial statements, the general financial health of companies, and /or the
analysis of management or competitive advantages of individual companies and their industry
peers.
Technical Analysis involves the analysis of historic market data, including but not limited to price
and volume. Our technical analysis focuses on the general direction of the equity markets and/or
individual securities as well as how the security may rank on a relative basis, to its peer group or
universe, or to the overall market.
WFC carefully monitors and evaluates securities on a continual basis.
Investment Strategies We Use:
As part of our Customized Portfolio Management (CPM) service WFC first reviews each individual
client’s financial goals, investment time horizon, risk tolerances, income requirements and tax
situation to determine the appropriate allocation of equities, fixed income, cash, or other
securities for the portfolio.
Equity Strategies
WFC offers various equity strategies for managing client accounts primarily using both individual
securities and exchange traded funds (ETFs) as follows:
Mid-Large Cap Growth:
This actively-managed, diversified strategy seeks long-term capital appreciation by investing in
mid-to-large capitalization companies which are typically exhibiting strong earnings and revenue
growth, new products, services or management teams or fundamental change causing an
acceleration of earnings and revenues, strong balance sheets and are currently exhibiting
positive relative price performance. The portfolio benchmark is the CRSP U.S. Large Cap Growth
Index.
Mid-Large Cap Growth and Income:
This actively-managed, diversified strategy seeks to provide total return (current income plus
long-term capital appreciation) by investing in mid-to-large capitalization companies which we
have determined to be undervalued relative to their intrinsic value and/or have what we perceive
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to be attractive above-average dividend yields and are currently exhibiting positive relative price
performance. The portfolio benchmark is the FTSE High Dividend Yield Index.
Mid-Large Cap Growth and Income II:
This actively-managed, diversified strategy seeks to provide capital appreciation plus current
income by investing in mid-to-large capitalization companies which have a long-term record of
consistently increasing their dividends and are currently exhibiting positive relative price
performance. The portfolio benchmark is the Standard and Poor’s U.S. Dividend Growers Index
Mid-Large Cap Blend:
This actively managed, diversified, core equity strategy seeks to provide both long-term capital
appreciation and income from dividends by selecting quality mid-large capitalization companies
exhibiting “growth” or “value” characteristics, or both, as well as currently exhibiting positive
relative price performance. The portfolio benchmark is the CRSP U.S. Large Cap Index.
Large Cap Twenty:
This actively managed, more focused equity strategy seeks to provide long-term capital
appreciation potential by selecting high-quality large capitalization companies which are
members of either the Standard and Poor’s 100, the NASDAQ 100, or both, and are currently
exhibiting positive relative price performance. Due to the possible overlap of companies being
both members of the Standard and Poor’s 100 and the NASDAQ 100, the portfolio may have fewer
than twenty positions and be more concentrated in those companies. The portfolio benchmark is
the Standard and Poor’s 500 Index.
Blue Chip Equities:
This actively managed, diversified, equity strategy seeks to provide both long-term capital
appreciation and income from dividends by selecting high quality large capitalization
companies which are members of the Standard and Poor’s 100 Index, and which are also
currently exhibiting positive relative price performance. A subset of the Blue-Chip Equities
portfolio, consisting of just 10 companies, is also used as a sleeve of an overall investment
portfolio or for a more focused approach to investing in the top market performers. More
concentrated portfolios consisting of fewer positions are likely to be more volatile than more
diversified portfolios. The portfolio benchmark is the Standard and Poor’s 500 Index.
U.S. Low Volatility:
This actively managed, diversified, equity strategy seeks to provide both long-term capital
appreciation and income from dividends by selecting mid-large capitalization companies whose
price returns have proven to be less volatile historically and are also currently exhibiting positive
relative price performance. The portfolio benchmark is the MSCI U.S. Minimum Volatility Index.
Sector Rotation:
This diversified strategy seeks to provide broad exposure to specific sectors of the U.S. economy
by investing in exchange traded funds (ETFs) that are currently exhibiting positive relative price
performance. The portfolio benchmark is the Standard and Poor’s 500 Index.
Small-Cap Equities:
This diversified strategy seeks to provide exposure to small-cap U.S. equities through the use of
exchange traded funds (ETFs) currently exhibiting positive relative price performance. The
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primary focus of the strategy is long-term capital appreciation and portfolio diversification.
Current income is secondary. The portfolio benchmark is the Russell 2000 index.
International Equities:
This actively managed equity strategy seeks to provide, primarily, long-term capital appreciation
and diversification by investing in non-U.S. companies listed on U.S. exchanges as American
Depository Receipts (“ADRs). ADRs allow U.S. investors to invest in non-U.S. companies without
directly trading on foreign exchanges, and they are denominated in U.S. dollars, with dividends
also paid in U.S. dollars. The portfolio, consisting of just 10 companies, is used as a sleeve of an
overall investment portfolio to gain international exposure. The portfolio benchmark is the FTSE
All World ex U.S. Index.
Each equity strategy can be blended with other equity strategies for a more customized portfolio
solution.
Fixed-Income Strategies:
WFC offers taxable and tax-free fixed-income strategies using both individual securities and
exchange-traded and open-end mutual funds as follows:
Short-Term Fixed Income (Cash Management)
This strategy invests in short-term fixed income securities including U.S. Treasury Bills and
Notes, certificates of deposit issued by financial institutions, and money market funds. The
objective of the portfolio is to provide safety while earning returns consistent with short-term
interest rates. The portfolio is appropriate for individuals, joint-tenants, trusts, retirement
accounts and corporate accounts looking to manage excess cash.
Taxable Fixed Income:
This diversified strategy typically consists of a conservative blend of taxable, high quality
corporate and U.S. Government bonds and taxable municipal bonds and is designed to provide
reliable current income with a relatively low level of risk. Fixed income investments are typically
considered to be less risky than equity investments as they historically have had a lower standard
deviation but have also typically provided lower returns. Enhanced income strategies are
generally applied by including preferred shares, convertible bonds, non-investment grade (junk)
bonds and fixed income exchange traded funds (ETFs).
Tax-Free Fixed Income:
This diversified strategy primarily seeks to provide reliable current income that is generally
exempt from U.S. federal income tax, and in some cases, state, and/or local income tax.
Investments include a blend of high quality, liquid municipal fixed income securities which may
or may not be insured. Sometimes, enhanced income strategies are applied by including non-
investment grade or non-rated bonds and tax-free fixed income exchange traded funds (ETFs).
This strategy is designed for tax sensitive investors.
The taxable and tax-free fixed income strategies may be blended for investors who seek to
maximize current after-tax income and typically are in lower marginal tax brackets.
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Target Allocation Portfolios
WFC also offers its clients portfolios using exchange traded funds (ETFs) exclusively. The Target
Allocation Portfolios are designed to allocate client accounts to specific target asset classes and
percentages while providing broad diversification and control over risk and reward potential.
B. Description of the Potential Risk of Loss
General Risk of Loss Statement
Prior to entering into an agreement with WFC, the client should carefully consider:
1. That investing in securities involves risk of loss which clients should be prepared to bear;
2. That there is no assurance that a positive return will be obtained;
3. That securities markets experience varying degrees of volatility, and WFC does not guarantee
the performance of the account, or promise that investment decisions, strategies and overall
management of the account will be successful;
4. That over time the client’s assets will generally fluctuate and at any time be worth more or
less than the amount invested; and
5. That clients should only commit assets that they feel are currently unneeded and available to
WFC for investment on a long-term basis. This is typically a minimum of five to seven years.
General Risks of Owning Securities
The prices of securities held in client accounts and the income they generate can decline in
response to certain events taking place around the world. These include events directly involving
the issuers of securities held in a client’s account, conditions affecting the general economy, and
overall market changes. Other contributing factors include local, regional, or global, political,
social, or economic instability and governmental or governmental agency responses to economic
conditions. Finally, currency, interest rate, and commodity price fluctuations can also affect
security prices and income.
Investments in securities issued by entities based outside the United States are often subject to
increased levels of risk. This includes domestically issued mutual funds and exchange traded
funds (ETFs) that hold foreign investments as the underlying securities of the funds. Currency
fluctuations and controls, different accounting, auditing, financial reporting, disclosure, and
regulatory and legal standards and practices could also affect investments in securities of foreign
issuers. Additional factors can include expropriation, changes in tax policy, greater market
volatility, different securities market structures, and higher transaction costs. Various
administrative difficulties, such as delays in clearing and settling portfolio transactions, or in
receiving payment of dividends can increase risk. Finally, investments in securities issued by
entities domiciled in the United States can also be subject to many of these risks.
C. Specific Security Risks
Equity Securities
Equity securities represent an ownership position in a company. Equity securities typically
consist of common stocks. The prices of equity securities fluctuate based on, among other things,
events specific to their issuers and market, economic and other conditions. For example, prices
of these securities can be affected by financial contracts held by the issuer or third parties (such
as derivatives) relating to the security or other assets or indices.
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When there is little trading in the secondary market for particular equity securities, it can
adversely affect the ability to value accurately or dispose of such equity securities. Adverse
publicity and investor perceptions, whether or not based on fundamental analysis, can decrease
the value and/or liquidity of equity securities.
Small Capitalization Equity Securities
Investing in smaller companies often poses additional risks as it is often more difficult to
value or dispose of small company stocks, more difficult to obtain information about smaller
companies, and the prices of their stocks are often more volatile than stocks of larger, more
established companies. Clients should have a long-term perspective and, for example, be able
to tolerate potentially sharp declines in value.
American Depository Receipts (ADRs)/Ordinary Shares
An ADR is a stock that trades in the United States but represents a specified number of shares
in a foreign corporation. Investors buy and sell ADRs on American markets just like regular
stocks. Banks and brokerage firms issue/sponsor ADRs. ADRs are subject to additional risks
of investing in foreign securities, including, but not limited to, less complete financial
information available about foreign issuers, less market liquidity, more market volatility, and
political instability. In addition, currency exchange-rate fluctuations affect the U.S. dollar-
value of foreign holdings.
Some ADRs and ordinary shares of foreign securities pay dividends, and many foreign
countries impose dividend withholding taxes up to 30%. Depending on a custodian’s ability
to reclaim any withheld foreign taxes on dividends, taxable accounts may be able to recoup a
portion of these taxes by use of the foreign tax credit. However, tax-exempt accounts, to the
extent they pay any foreign withholding taxes, may not be able to utilize the foreign tax credit.
Therefore, investors may be unable to recover any foreign taxes withheld on dividends of
foreign securities or ADRs.
Fixed Income Securities (Bonds)
Issuers use debt securities to borrow money. Generally, issuers pay investors periodic interest
and repay the amount borrowed either periodically during the life of the security and/or at
maturity. Alternatively, investors can purchase other debt securities, such as zero coupon bonds,
which do not pay current interest, but rather are priced at a discount from their face values and
their values accrete over time to face value at maturity. The market prices of debt securities
fluctuate depending on such factors as interest rates, credit quality, and maturity. In general,
market prices of debt securities decline when interest rates rise and increase when interest rates
fall. The longer the time to a bond’s maturity, the greater its interest rate risk.
Certain additional risk factors relating to debt securities include:
Reinvestment Risk
When interest rates are declining, investors have to reinvest their interest income and any
return of principal, whether scheduled or unscheduled, at lower prevailing rates.
Inflation Risk
Inflation causes tomorrow’s dollar to be worth less than today’s; in other words, it reduces
the purchasing power of a bond investor’s future interest payments and principal, collectively
known as “cash flows.” Inflation also leads to higher interest rates, which in turn leads to
lower bond prices.
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Interest Rate and Market Risk
Debt securities can be sensitive to economic changes, political and corporate developments,
and interest rate changes. Investors can also expect periods of economic change and
uncertainty, which can result in increased volatility of market prices and yields of certain debt
securities. For example, prices of these securities can be affected by financial contracts held
by the issuer or third parties (such as derivatives) relating to the security or other assets or
indices.
Call Risk
Debt securities sometimes contain redemption or call provisions entitling their issuers to
redeem them at a specified price on a date prior to maturity. If an issuer exercises these
provisions in a lower interest rate market, the account would have to replace the security
with a lower yielding security, resulting in decreased income to investors.
Usually, a bond is called at or close to par value. This subjects investors that paid a premium
for their bond to a risk of lost principal. In reality, prices of callable bonds are unlikely to
move much above the call price if lower interest rates make the bond likely to be called.
Credit Risk
If the issuer of a debt security defaults on its obligations to pay interest or principal or is the
subject of bankruptcy proceedings, the account can incur losses or expenses in seeking
recovery of amounts owed to it.
Liquidity and Valuation Risk
Sometimes, there is little trading in the secondary market for particular debt securities, which
can adversely affect the account's ability to value accurately or dispose of such debt
securities. Adverse publicity and investor perceptions, whether or not based on fundamental
analysis, often decreases the value and/or liquidity of debt securities.
It may be possible to reduce the risks described above through diversification of the client’s
portfolio and by credit analysis of each issuer, as well as by monitoring broad economic
trends and corporate and legislative developments, but there can be no assurance that we
will be successful in doing so. Credit ratings for debt securities provided by rating agencies
reflect an evaluation of the safety of principal and interest payments, not market value risk.
The rating of an issuer is a rating agency's view of past and future potential developments
related to the issuer and may not necessarily reflect actual outcomes. There can be a lag
between the time of developments relating to an issuer and the time a rating is assigned and
updated.
Bond rating agencies typically assign modifiers (such as +/-) to ratings categories to signify
the relative position of a credit within the rating category.
Exchange-Traded Funds (ETFs)
An ETF is a type of security containing a basket of stocks, fixed income instruments, and/or
commodities. Typically, the objective of an ETF is to achieve returns similar to a particular market
index, including sector indexes. An ETF is similar to an index fund in that it will primarily invest
in securities of companies that are included in a selected market. Unlike traditional mutual funds,
which can only be redeemed at the end of a trading day, ETFs trade throughout the day on an
exchange. Like mutual funds, the prices of the underlying securities and the overall market
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generally affect ETF prices. Similarly, factors affecting a particular industry segment generally
affect ETF prices that track that particular sector.
WFC sometimes recommends for client portfolios ETFs comprised of domestic and/or foreign
stocks/bonds, commodities, and occasionally alternative investments. WFC employs ETFs to gain
exposure to countries, styles, sectors, and industries not routinely covered by our research and
in some cases for broad market exposure.
Municipal Bonds
Municipal bonds are debt obligations generally issued to obtain funds for various public
purposes, including the construction of public facilities. Municipal bonds pay a lower rate of
return than most other types of bonds. However, because of a municipal bond’s tax-favored
status, investors should compare the relative after-tax return to the after-tax return of other
bonds, depending on the investor’s tax bracket. Investing in municipal bonds carries the same
general risks as investing in bonds in general. Those risks include interest rate risk, reinvestment
risk, inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation
risk. Investing in municipal bonds carries risk unique to these types of bonds, which can include:
Legislative Risk
Legislative risk includes the risk that a change in the tax code could affect the value of taxable
or tax-exempt interest income.
Tax-Bracket Changes
Municipal bonds generate tax-free income, and therefore pay lower interest rates than
taxable bonds. Investors who anticipate a significant drop in their marginal income-tax rate
may benefit from the higher yield available from taxable bonds.
Liquidity Risk
The risk that investors may have difficulty finding a buyer when they want to sell and may be
forced to sell at a significant discount to market value. Liquidity risk is greater for thinly
traded securities such as lower-rated bonds, bonds that were part of a small issue, bonds that
have recently had their credit rating downgraded or bonds sold by an infrequent issuer.
Municipal bonds can be less liquid than other bonds.
Credit Risk
Credit risk includes the risk that a borrower will be unable to make interest or principal
payments when they are due and therefore default. To reduce investor concern, insurance
policies that guarantee repayment in the event of default back many municipal bonds.
General Obligation vs. Revenue Bonds
Typically, investors consider General Obligation bonds to be safer than Revenue bonds since
the full faith and credit of the issuer backs the interest and principal payments. With revenue
bonds, the interest and principal are dependent upon the revenues paid by users of the
facility or service. Frequently the issuers of revenue bonds are either private sector
corporations (e.g., hospitals) or entities that exist, often in local monopoly form, to provide a
public service (e.g., power utilities or public transportation authorities). Consequently, the
thought is that the consumer spending that provides the funding or income stream for
revenue bond issuers can be more vulnerable to changes in consumer tastes or a general
economic downturn compared to a state or city’s ability to raise taxes to pay for its General
Obligation commitments.
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Municipal Bonds of a Particular State
Municipal bonds are debt obligations generally issued to obtain funds for various public
purposes, including the construction of public facilities. Securities issued by California
municipalities are more susceptible to factors adversely affecting issuers of California
securities. For example, in the past, California voters have passed amendments to the state's
constitution and other measures that limit the taxing and spending authority of California
governmental entities, and future voter initiatives can adversely affect California municipal
bonds.
Cash and Cash Equivalents
The account generally holds a portion of its assets in cash or invests in cash equivalents. Cash
equivalents include:
1. commercial paper (for example, short-term notes with maturities typically up to 12
months in length issued by corporations, governmental bodies or bank/corporation
sponsored conduits (asset-backed commercial paper));
2. short-term bank obligations (for example, certificates of deposit, bankers' acceptances
(time drafts on a commercial bank where the bank accepts an irrevocable obligation to
pay at maturity) or bank notes;
3. savings association and savings bank obligations (for example, bank notes and
certificates of deposit issued by savings banks or savings associations);
4. securities of the U.S. government, its agencies or instrumentalities that mature, or may be
redeemed, in one year or less; and
5. corporate bonds and notes that mature, or that may be redeemed, in one year or less.
Cash and cash equivalents are the most liquid of investments. Cash and cash equivalents are
considered very low-risk investments, meaning there is little risk of losing the principal
investment. Typically, low risk also means low return and the interest an investor can earn on
this type of investment is low relative to other types of investing vehicles.
Securities with Equity and Debt Characteristics
Some securities have a combination of equity and debt characteristics. These securities at times
behave more like equity than debt or vice versa. Some types of convertible bonds, preferred
stocks or other preferred securities automatically convert into common stocks or other securities
at a stated conversion ratio, and some are subject to redemption at the option of the issuer at a
predetermined price. These securities, prior to conversion, may pay a fixed rate of interest or a
dividend. Because convertible securities have both debt and equity characteristics, their values
vary in response to many factors, including the values of the securities into which they are
convertible, general market and economic conditions, and convertible market valuations, as well
as changes in interest rates, credit spreads and the credit quality of the issuer.
These securities can also include hybrid securities, which also have equity and debt
characteristics. Such securities are normally at the bottom of an issuer's debt capital structure.
As such, they can be more sensitive to economic changes than more senior debt securities.
Investors may also view these securities as more equity-like by the market when the issuer or its
parent company experience financial problems.
The prices and yields of nonconvertible preferred securities or preferred stocks generally move
with changes in interest rates and the issuer's credit quality, similar to the factors affecting debt
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securities. Nonconvertible preferred securities may be treated as debt for account investment
limit purposes.
Real Estate Investment Trusts
Securities issued by real estate investment trusts (REITs) primarily invest in real estate or real
estate-related loans. Equity REITs own real estate properties, while mortgage REITs hold
construction, development and/or long-term mortgage loans. Changes in the value of the
underlying property of the trusts, the creditworthiness of the issuer, property taxes, interest
rates, tax laws, and regulatory requirements, such as those relating to the environment, all can
affect the values of REITs. Both types of REITs are dependent upon management skill, the cash
flows generated by their holdings, the real estate market in general, and the possibility of failing
to qualify for any applicable pass-through tax treatment or failing to maintain any applicable
exempt status afforded under relevant laws.
Mutual Funds (Open-end Investment Company)
A mutual fund is a company that pools money from many investors and invests the money in
stocks, bonds, short-term money-market instruments, other securities or assets, or some
combination of these investments. The portfolio of the fund consists of the combined holdings it
owns. Each share represents an investor’s proportionate ownership of the fund’s holdings and
the income those holdings generate. The price that investors pay for mutual fund shares is the
fund’s per share net asset value (NAV) plus any shareholder fees that the fund imposes at the
time of purchase (such as sales loads). Risk factors vary from fund to fund. WFC sometimes
recommends for client portfolios mutual funds comprised of domestic and/or foreign
stocks/bonds, commodities, and occasionally alternative investments.
The benefits of investing through mutual funds include:
Professionally Managed
Mutual funds are professionally managed by investment advisers who research, select, and
monitor the performance of the securities the fund purchases.
Diversification
Mutual funds typically have the benefit of diversification, which is an investing strategy that
generally sums up as “Don’t put all your eggs in one basket.” Spreading investments across a
wide range of companies and industry sectors can help lower the risk if a company or sector
fails. Some investors find it easier to achieve diversification through ownership of mutual
funds rather than through ownership of individual stocks or bonds.
Affordability
Some mutual funds accommodate investors who do not have a lot of money to invest by
setting relatively low dollar amounts for initial purchases, subsequent monthly purchases, or
both.
Liquidity
Generally, mutual fund investors can readily redeem their shares at the current NAV, less any
fees and charges assessed on redemption. Less frequently, some mutual funds have the
option to redeem shares using the underlying stocks in the fund’s portfolio or delay
redemption for a defined period.
Mutual funds also have features that some investors might view as disadvantages:
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Costs Despite Negative Returns
Mutual funds pay operating and other expenses from fund assets regardless of how the fund
performs, which are indirectly charged to all holders of the mutual fund shares. Depending
on the timing of their investment, investors often also have to pay taxes on any capital gains
distribution they receive. This includes instances where the fund went on to perform poorly
after purchasing shares.
Lack of Control
Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given time,
nor can they directly influence which securities the fund manager buys and sells, the timing
of those trades, or the potential tax ramifications of those trades.
Price Uncertainty
With an individual stock, investors can obtain real-time (or close to real-time) pricing
information with relative ease by checking financial websites or by calling a broker or
investment adviser. Investors can also monitor how a stock’s price changes from hour to
hour—or even second to second. By contrast, with a mutual fund, the price at which an
investor purchases or redeems shares will typically depend on the fund’s NAV, which the fund
might not calculate until many hours after the investor placed the order. In general, mutual
funds must calculate their NAV at least once every business day, typically after the major U.S.
exchanges close.
Exchange-Traded Notes (ETNs)
An ETN is a senior, unsecured, unsubordinated debt security by an underwriting bank whose
primary objective is to achieve the same return as a particular market index. Similar to other debt
securities, the credit of the issuer is the only backing for ETNs, which have a maturity date.
Although performance is contractually tied to whatever index the ETN is intended to track, ETNs
do not have any assets, other than a claim against their issuer for payment according to the terms
of the contract. Unlike traditional mutual funds, which can only be redeemed at the end of a
trading day, ETNs trade throughout the day on an exchange. ETNs, as debt instruments, are
subject to risk of default by the issuing bank as counter party. This is the major design difference
between ETFs and ETNs: ETFs are only subject to market risk whereas ETNs are subject to both
market risk and the risk of default by the issuing bank.
Closed-end Funds
Closed-end funds generally do not continually offer their shares for sale. Rather, they sell a fixed
number of shares at one time, after which the shares typically trade on a secondary market, such
as the New York Stock Exchange or the NASDAQ Stock Market. Risk factors pertaining to closed-
end funds vary from fund to fund.
Unit Investment Trusts (UITs)
Unit Investment Trusts make a one-time public offering of only a specific, fixed number of
redeemable securities called “units.” These units terminate and dissolve on a date specified at the
creation of the UIT. Each unit of the UIT represents a pro rata share of a diversified portfolio of
securities. Diversification can help minimize the credit risks of individual securities within the
portfolio. Some fixed income UITs concentrate in bonds of a particular type of issuer and are
therefore less diversified and subject to greater risk than a more diversified portfolio.
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Obligations Backed by the "Full Faith and Credit" of the U.S. Government
U.S. government obligations include the following types of securities:
U.S. Treasury Securities
U.S. Treasury securities include direct obligations of the U.S. Treasury, such as Treasury bills,
notes, and bonds. For these securities, the U.S. government unconditionally guarantees the
payment of principal and interest, resulting in the highest possible credit quality. Fluctuations
in interest rates subject U.S. Treasury securities to variations in market value. However, they
are paid in full when held to maturity.
Federal Agency Securities
Certain U.S. government agencies and government-sponsored entities guarantee the timely
payment of principal and interest with the backing of the full faith and credit of the U.S.
government. Such agencies and entities include The Federal Financing Bank (FFB), the
Government National Mortgage Association (Ginnie Mae), the Veterans Administration (VA),
and the Federal Housing Administration (FHA).
Other Federal Agency Obligations
Additional federal agency securities neither are direct obligations of, nor guaranteed by, the
U.S. government. These obligations include securities issued by certain U.S. government
agencies and government-sponsored entities. However, they generally involve some form of
federal sponsorship: some operate under a government charter; specific types of collateral
back some; the issuer’s right to borrow from the Treasury supports some; and only the credit
of the issuing government agency or entity supports others.
Mortgage-Backed Securities
U.S. government agencies and government-sponsored entities, such as Ginnie Mae, Fannie Mae,
and Freddie Mac, and private entities issue mortgage-backed securities. The payment of interest
and principal on mortgage-backed obligations issued by U.S. government agencies may be
guaranteed by the full faith and credit of the U.S. government (in the case of Ginnie Mae) or may
be guaranteed by the issuer (in the case of Fannie Mae and Freddie Mac). However, these
guarantees do not apply to the market prices and yields of these securities, which vary with
changes in interest rates.
Private entities that issue mortgage-backed securities structure them similarly to those issued by
U.S. government agencies. However, government agencies do not guarantee the mortgage-backed
securities or the underlying mortgages issued by private entities. The structure of these securities
generally includes one or more types of credit enhancements such as insurance or letters of credit
issued by private companies. Mortgage-backed securities generally permit borrowers to prepay
their underlying mortgages. Prepayments can alter the effective maturity of these instruments.
High-Yield Debt
Lower rated debt securities generally have higher rates of interest and involve greater risk of
default or price changes due to changes in the issuer’s creditworthiness than higher rated debt
securities. The market prices of these securities often fluctuate more than higher quality
securities and can decline significantly in periods of general economic difficulty. There can be
little trading in the secondary market for particular debt securities, which would make them
more difficult to value or sell. The prices of, and the income generated by, most debt securities
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held by client accounts are be affected by changing interest rates and by changes in the effective
maturities and credit ratings of these securities.
Treasury Inflation Protected Securities (TIPS)
Treasury Inflation Protected Securities (TIPS) are inflation-indexed securities structured to
remove inflation risk. The principal of a TIPS increases with inflation and decreases with
deflation, as measured by the Consumer Price Index. When a TIPS matures, the investor receives
the adjusted principal or original principal, whichever is greater. TIPS pay interest twice a year,
at a fixed rate. The rate is applied to the adjusted principal; so, like the principal, interest
payments rise with inflation and fall with deflation.
Master Limited Partnerships (MLPs)
MLPs are publicly traded partnerships that trade in the same manner as stocks mainly on the
New York Stock Exchange and/or on the NASDAQ. With a few exceptions, MLPs hold and operate
assets related to the transportation and storage of energy (certain MLPs have commodity risk).
Most publicly traded companies are corporations. Corporate earnings are usually taxed twice.
The business entity is taxed on any money it earns and then shareholders are taxed on the
earnings the company distributes to them.
In the 1980s, Congress allowed public trading of certain types of companies organized as
partnerships instead of as corporations. The main advantage a partnership has over a
corporation is that partnerships are “pass through” entities for tax purposes. This means that the
company does not pay any tax on its earnings. Distributions are still taxed, but this avoids the
problem of double taxation that most publicly traded companies face. Congress requires that any
company designated as an MLP has to produce 90% of its earnings from “qualified resources”
(natural resources and real estate). Most MLPs are involved in energy infrastructure, i.e., things
like pipelines. MLPs are required to pay minimum quarterly distributions to limited partners. A
contract establishes the payments, so distributions are predictable. Otherwise, the shareholders
could find the company in breach of contract.
MLPs bear three primary risks:
Risk of Regulation or Change
One of the main advantages of MLPs is their tax advantage. If Congress were to change the
rules regarding the taxation of MLPs it would pose a considerable risk for an investor.
Interest Rate Risk
It is commonly thought that these types of investments do better when interest rates are low,
making their yield higher in relation to the safest investments, such as Treasury bills and
securities that are guaranteed by the U.S. government. Consequently, MLPs typically perform
better during periods of declining or relative low interest rates and more poorly during
periods of rising or high interest rates.
Tax Risk
MLPs are pass-through entities, passing earnings through to the limited partners. Investors
must be aware that there are potentially significant tax implications of investing in MLPs, and
they should consult with their tax advisor before investing in these securities.
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Options
An option is the right but not the obligation to either buy or sell a specified amount or value of a
particular underlying interest at a fixed exercise price by exercising the option before its specified
expiration date. An option that gives a right to buy is a call option. An option that gives a right to
sell is a put option. Calls and puts are distinct types of options and the buying or selling of one
type does not involve the other.
Options generally involve certain costs and risk such as liquidity, interest rate, market, credit, and
the risk that a position could not be closed when most favorable. Selling covered call options
places a limit on upside gains, while selling put options results in the purchase of a security at a
price higher than the current market price. Clients should read the option disclosure document,
“Characteristics and Risks of Standardized Options,” which can be obtained from any exchange
on which options are traded, by calling 1-888-OPTIONS, or by contacting WFC.
Covered Calls
Accounts utilizing covered calls will attempt to hedge risk and increase return by the sale of
covered calls against the positions in the account. An investor should consider that the risk
level in these accounts is somewhat reduced by the sale of the calls, but the upside potential
of the account is also limited by the sale of the calls. These accounts will bear the risks of the
utilized investment strategy, as described above, but the risk will be somewhat modified by
the sale of the covered calls.
Long Put Strategy
WFC could purchase puts to protect against the decline of underlying equity prices in
accounts authorized for that strategy. If the underlying security’s price decreases, its
corresponding put option value increases, and is therefore beneficial for the purchaser. WFC
can then sell the option when we believe the price will not decrease any further, or we can
wait until the expiration date to sell the option.
Uncovered Options
When writing (selling) naked calls, the risk is unlimited, since there is theoretically no limit
to the rise in price that could be achieved by the underlying stock. The risk in the naked put
is slightly different from that of the naked call in that the investor could lose the most if the
stock went to zero. That is still a significant risk when compared to the potential reward. Since
WFC only participates in uncovered (“naked”) options trading on behalf of clients in
extremely rare circumstances, we will provide those clients with additional risk disclosures,
when applicable.
Investing Outside the U.S.
Investing outside the United States involves additional risks of foreign investing. These risks
often include currency controls and fluctuating currency values, and different accounting,
auditing, financial reporting, disclosure, and regulatory and legal standards and practices.
Additional factors can include changing local, regional, and global economic, political, and social
conditions. Further, expropriation, changes in tax policy, greater market volatility, different
securities market structures, and higher transaction costs can be contributors to greater risk.
Finally, various administrative difficulties, such as delays in clearing and settling portfolio
transactions or in receiving payment of dividends can also lead to additional risk.
Investments in developing countries can further heighten the risks described above. A developing
country may be in the earlier stages of its industrialization cycle with a low per capita gross
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domestic product (“GDP”) and a low market capitalization to GDP ratio relative to those in the
United States and the European Union. Historically, the markets of developing countries have
been more volatile than the markets of developed countries.
LIBOR discontinuation
In March 2021, regulators announced the future cessation of various London Interbank Offered
Rates (LIBOR) rates. Certain rates ceased publication in December 2021 and others will in June
2023; however, U.S. banking regulators have stated that new financial contracts may not utilize
LIBOR after Dec. 31, 2021. Some of the preferred stocks WFC holds and continues to invest in
some clients’ accounts are structured to utilize rates publicized by LIBOR. We do not see LIBOR’s
discontinuation as adding a significant amount of risk or as material to clients holding such
investments; however, we will continue to monitor the LIBOR discontinuation and its potential
impact going forward as alternative rates are substituted in the investments we hold and transact
in on behalf of our clients.
Financial Planning Risk
The financial planning tools WFC uses to create financial plans for clients rely on various
assumptions, such as estimates of inflation, risk, economic conditions, and rates of return on
security asset classes. Return assumptions generally reflect asset class returns, or internal model
returns provided by the planning tool, and not returns of actual investments WFC would utilize
for our clients, and do not always include fees or expenses that clients would pay if they invested
in some specific products.
Financial planning software is only a tool used to help guide WFC and the client in developing an
appropriate plan, and we cannot guarantee that clients will achieve the results shown in the plan.
Results will vary based on the information provided by the client regarding the client’s assets,
risk tolerance, and personal information. Changes to the program’s underlying assumptions or
differences in actual personal, economic, or market outcomes will generally impact client results.
Clients should carefully consider the assumptions and limitations of the financial planning
software and should discuss the results of the plan with a qualified investment professional
before making any changes to their investments or financial plan. If the financial plan includes
recommendations for investing in securities, you should understand that investing in securities
involves risk of loss, and you should be prepared to bear that risk.
Other Risks
Cybersecurity
Information and technology systems can be vulnerable to damage or interruption from
computer viruses, network failures, computer and telecommunication failures, infiltrations
by unauthorized persons and security breaches, usage errors by its professionals, power
outages and catastrophic events such as fires, tornadoes, floods, hurricanes, and earthquakes.
Although we have implemented various measures to manage risks relating to these types of
events, if these systems are compromised, or become inoperable for extended periods of
time, or cease to function properly, we may have to make a significant investment to fix or
replace them. The failure of these systems can cause significant interruptions in our
operations and result in a failure to maintain the security, confidentiality or privacy or
sensitive data, including personal information relating to clients. Such a failure could
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potentially harm our reputation, subject us to legal claims, and otherwise have an adverse
impact on our ability to perform advisory functions.
Pandemics and Other Public Health Crises
Pandemics and other health crises, such as the outbreak of an infectious disease such as
severe acute respiratory syndrome, avian flu, H1N1/09 flu and COVID-19 or any other
serious public health concern, together with any resulting restrictions on travel or
quarantines imposed, could have a negative impact on the economy, and business activity in
any of the areas in which client investments may be located. Such disruption, or the fear of
such disruption, could have a significant and adverse impact on the securities markets, lead
to increased short-term market volatility or a significant market downturn, and can have
adverse long-term effects on world economies and markets generally.
Item 9: Disciplinary Information
A. We are required to disclose whether there are legal or disciplinary events that are material to a
client’s or prospective client’s evaluation of our advisory business or the integrity of our
management.
There is no disciplinary information to report.
Item 10: Other Financial Industry Activities & Affiliations
We are required to disclose any other financial industry activities and affiliations. The details are as
follows:
A. Affiliated Broker-Dealer
Western Financial Corporation (“WFC”) was formerly registered as a broker-dealer and a
member of the Financial Industry Regulatory Authority (FINRA). We withdrew our broker-dealer
registration in July 2020.
B. Futures Commission Merchant
Neither WFC, nor any of its management persons, are registered, or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity trading
advisor, or is an associated person of the foregoing entities.
C. Relationships or Arrangements that are Material to Our Advisory Business
WFC does not have any outside relationships or arrangements that are material to our advisory
business.
D. Selection of Outside Investment Advisers
WFC does not select other advisers for its clients.
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Item 11: Code of Ethics, Participation or Interest
In Client Transactions and Personal Trading
WFC believes that we owe clients the highest level of trust and fair dealing. As part of our
fiduciary duty, we place the interests of our clients ahead of the interests of the firm and our
personnel. WFC’s personnel are required to conduct themselves with integrity at all times and
follow the principles and policies detailed in our Code of Ethics.
WFC’s Code of Ethics attempts to address specific conflicts of interest that either we have
identified or that could likely arise. WFC’s personnel are required to follow clear guidelines from
the Code of Ethics in areas such as gifts and entertainment, other business activities, and
adherence to applicable federal securities laws. WFC prohibits all personnel from acting upon
any material, non-public information, as defined under federal securities laws and the Insider
Trading Policy of our Code of Ethics. Additionally, individuals who make investment decisions in
client accounts, or who have access to nonpublic information regarding any clients’ purchase or
sale of securities are subject to the firm’s personal trading policies (see Section – Personal
Trading Practices below). WFC periodically reviews and amends the Code of Ethics to ensure that
it remains current and requires access persons to attest to their understanding of and adherence
to the Code of Ethics at least annually. A copy of the firm’s Code of Ethics is made available to any
client or prospective client upon request.
Personal Trading Practices
WFC and its personnel generally purchase or sell securities for themselves that we also purchase
or sell for clients. This includes related securities (e.g., warrants, options, or futures). This
presents a potential conflict of interest as we may have an incentive to take investment
opportunities from clients for our own benefit, favor our personal trades over client transactions
when allocating trades, or to use the information about the transactions we intend to make for
clients to our personal benefit by trading ahead of clients. WFC and our personnel can purchase
or sell securities for themselves, regardless of whether the transaction would be appropriate for
a client’s account.
Our policies to address these conflicts include the following:
1. The client receives the opportunity to act on investment decisions prior to and in preference
to accounts of WFC and our personnel (an exception to this policy exists when we trade
personal accounts alongside those of clients in the same aggregated/block transaction. For
additional information, see Aggregation with Client Orders under Item 12, below.
2. WFC prohibits trading in a manner that takes personal advantage of price movements caused
by client transactions.
3. WFC requires our personnel to obtain pre-approval for personal trades in certain securities,
including IPOs and limited offerings, from the Chief Compliance Officer.
4. WFC does not require its personnel to obtain pre-approval for the following transactions:
a. Trades that fall under our de minimis policy for transactions conducted in securities
with large market capitalizations and/or high daily trade volume where we feel that
transactions in personal accounts cannot adversely affect our clients.
b. Trades in securities that are not held in any WFC client account and that we are not
considering for purchase or sale in client accounts;
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▪
If we subsequently purchase the security for a client, pre-clearance will be
required if our personnel wish to sell the position or purchase additional
shares unless the transaction falls under our de minimis policy, or until our
client(s) no longer hold(s) the position;
c. That are traded with client trades as described under Aggregation with Client
Orders in Item 12, below;
d. In any employee account managed by WFC where the employee does not have
influence over or control of transactions conducted in the account;
e. For purchases of securities effected through an automatic investment plan.
Item 12: Brokerage Practices
WFC requires clients to open one or more custodian accounts in their own name at a custodian
of the client’s choice. For clients in need of brokerage or custodial services, WFC recommends the
use of Charles Schwab & Co., Inc. (“Schwab”), registered broker-dealer, member SIPC. WFC does
not act as a broker/dealer and the client is required to maintain a separate broker/dealer
agreement with their custodian. We are independently owned and operated, and unaffiliated
with Schwab. Schwab will hold client assets in the client’s brokerage account and buy and sell
securities when we instruct them to.
A client is not obligated to effect trades through any recommended broker or custody their assets
with any broker-dealer we recommend. All clients are free to select any broker-dealer of his or
her choice. However, WFC requires that clients grant us limited power of attorney to execute
client transactions through that broker-dealer/custodian. While we request that clients use
Schwab as custodian/broker, the client must decide whether to do so and open accounts with
Schwab by entering into account agreements directly with them. We do not open accounts for
clients, although we can assist them in doing so. Even though clients maintain accounts at
Schwab, we can still use other brokers to execute trades for client accounts (see Client Brokerage
and Custody Costs, below).
A. Factors that We Consider in Selecting or Recommending Broker-Dealers
How We Select Brokers/Custodians
We seek to recommend a custodian/broker who will hold your assets and execute transactions
on terms that are, overall, most advantageous when compared to other available providers and
their services. We consider a wide range of factors, including, among others:
1. Combination of transaction execution services and asset custody services (generally without
a separate fee for custody)
2. Capability to execute, clear, and settle trades (buy and sell securities for your account)
3. Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
4. Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded
funds (ETFs), etc.)
5. Availability of investment research and tools that assist us in making investment decisions
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6. Quality of services
7. Competitiveness of the price of those services (commission rates and other fees) and
willingness to negotiate the prices
8. Reputation, financial strength, and stability
9. Availability of other products and services that benefit us, as discussed below (see Products
and Services Available to Us From Schwab)
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you
separately for custody services. However, Schwab receives compensation by charging you
commissions or other fees on trades that it executes or that settle into your Schwab account. This
commitment benefits you because the overall commission rates you pay are lower than they
would be otherwise. We have determined that having Schwab execute the trades is consistent
with our duty to seek “best execution” of your trades. Best execution means the most favorable
terms for a transaction based on all relevant factors, including those listed above (see How We
Select Brokers/Custodians).
Products and Services Available to Us from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms
like us. They provide WFC and our clients with access to its institutional brokerage, trading,
custody, reporting, and related services, many of which are not typically available to Schwab
retail customers. Schwab also makes available various support services. Some of those services
help us manage or administer our clients’ accounts; others help us manage and grow our
business. Schwab’s support services generally are available on an unsolicited basis (we generally
do not request them) and they are at no charge to us as long as our clients collectively maintain
a total of at least $10 million of their assets in accounts at Schwab. If our clients collectively have
less than $10 million in assets at Schwab, Schwab may charge us quarterly service fees of $1,200.
Following is a more detailed description of Schwab’s support services:
Services That Benefit You
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products
available through Schwab include some to which we might not otherwise have access or that
would require a significantly higher minimum initial investment by our clients. Schwab’s services
described in this paragraph generally benefit you and your account.
Services That May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not
directly benefit you or your account. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both Schwab’s own and
that of third parties. We may use this research to service all or a substantial number of our clients’
accounts, including accounts not maintained at Schwab. In addition to investment research,
Schwab also makes available software and other technology that:
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1. Provide access to client account data (such as duplicate trade confirmations and account
statements)
2. Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
3. Provide pricing and other market data
4. Facilitate payment of our fees from our clients’ accounts
5. Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
1. Educational conferences and events (which may include Schwab paying for related travel
expenses, entertainment and meals associated with attending)
2. Consulting on technology, compliance, legal, and business needs
3. Publications and conferences on practice management and business succession
4. Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for some of
these services or pay all or a part of a third party’s fees. Schwab may also provide us with other
benefits, such as occasional business entertainment for our personnel.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We do not have to pay for Schwab’s services so long as our clients collectively
keep a total of at least $10 million of their assets in accounts at Schwab. Beyond that, these
services are not contingent upon us committing any specific amount of business to Schwab in
trading commissions. The $10 million minimum may give us an incentive to recommend that you
maintain your account with Schwab, based on our interest in receiving Schwab’s services that
benefit our business rather than based on your interest in receiving the best value in custody
services and the most favorable execution of your transactions. This is a potential conflict of
interest. We believe, however, that our selection of Schwab as custodian and broker is in the best
interests of our clients.
WFC’s selection of Schwab is primarily supported by the scope, quality, and price of Schwab’s
services (see How We Select Brokers/Custodians, above) and not Schwab’s services that benefit
only us.
Directed Brokerage
Since we request that most of our clients maintain their accounts with Schwab, it is also important
for clients to consider and compare the differences between having assets held at another broker-
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dealer, bank, or other custodian prior to opening an account with us. Some of these differences
include, but are not limited to; total account costs, trading freedom, transaction fees/commission
rates, the speed of generating portfolio statements due to daily downloads, and security and
technology services. By requesting that clients use the broker-dealer/custodians we recommend,
WFC believes we may be able to more effectively reduce costs to the portfolio.
While we request that our clients maintain their accounts with Schwab, we will consider working
with another custodian that the client chooses. Typically, when a client chooses to maintain their
account with a different custodian, the client will still grant us discretion to select the broker-
dealer for the client transactions. Clients that direct WFC to use a particular broker-dealer for
some or all trading should consider the following:
1. WFC may not be able to negotiate specific brokerage commission rates with the broker on
the client’s behalf or seek better execution services or prices from other broker-dealers when
a client selects a broker-dealer other than one WFC lists as a recommended broker-dealer. As
a result, the client may pay higher commissions and/or receive less favorable net prices on
transactions for their account than might otherwise be the case and that WFC will have
limited ability to ensure the broker-dealer selected by the client will provide best possible
execution;
2. WFC may be unable to generate portfolio statements with the same speed in the absence of
daily electronic price and transaction feeds to our portfolio management system; and
3. WFC will not be able to aggregate orders to reduce transaction costs and clients who direct
WFC to use a particular broker-dealer and therefore may receive less favorable prices. See
also, Aggregation with Client Orders, below.
WFC generally will not recommend a broker-dealer/custodian to individuals in existing
employer-sponsored plan accounts.
B. Aggregation with Client Orders
WFC routinely aggregates orders for clients in the same securities in an effort to seek best
execution, negotiate more favorable commission rates, and/or allocate differences in prices,
commissions, and other transaction costs equitably among our clients. These are benefits of
aggregating orders that we might not obtain if we placed those orders independently. WFC
aggregates trades in like securities among client accounts as well as with accounts of WFC and
our personnel, if we follow the policies described below. This presents a potential conflict of
interest as we may have an incentive to allocate more favorable executions to our own accounts
or the accounts of our personnel.
Our policies to address this conflict are as follows:
1. We disclose our aggregation policies in this brochure;
2. We will not aggregate transactions unless we believe that aggregation is consistent with our
duty to seek best execution (which includes the duty to seek best price) for our clients. The
trade also needs to be consistent with the terms of our investment advisory agreement with
each client that has an account included in the aggregation;
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3. We will not favor any account over any other account. This includes accounts of WFC or any
of our personnel. Each account in the aggregated order will participate at the average share
price for all of our aggregated transactions in a given security on a given business day (per
custodian). All accounts will pay their individual transaction costs;
a. As an additional control, we could attribute a less favorable price to our personal
accounts when participating in aggregated trades with clients;
b. “Limit” orders entered individually generally receive different pricing than a block
entered for the other clients in the same security;
4. Before entering an aggregated order, we will prepare a written statement (the “Allocation
Statement”) specifying the participating accounts and how we intend to allocate the order
among those accounts;
5. If the aggregated order is filled entirely, we will allocate shares among clients according to
the Allocation Statement; if the order is partially filled:
a. For all trades, we may allocate the order differently than specified in the Allocation
Statement if all client accounts receive fair and equitable treatment;
b. For equity trades, we will explain the reasons for a different allocation in writing,
which the CCO must approve within one hour following the opening of the markets
on the next trading day; and
c. For fixed income trades, securities are allocated taking into account a client’s cash
position, the maturity/call date of the security, and current asset allocation.
6. Notwithstanding the foregoing, the order can be allocated on a basis different from that
specified in the Allocation Statement if all accounts of clients whose orders are allocated
receive fair and equitable treatment and the reason for such different allocation is explained
in writing and is approved in writing by the CCO or designee within a reasonable period of
time following the opening of the markets on the trading day following the day on which the
order is executed;
7. Our books and records will separately reflect each aggregated order and the securities held
by, bought, and sold for each client account;
8. Funds and securities of clients participating in an aggregated order will be deposited with
one or more qualified custodians. Clients’ cash and securities will not be held any longer than
is necessary to settle the trade on a delivery versus payment basis. Following settlement, cash
or securities held for clients will be delivered out to the qualified custodian as soon as
practical;
9. We do not receive additional compensation or remuneration of any kind as a result of
aggregating orders; and
10. We will provide individual investment advice and treatment to each client’s account.
WFC can sometimes place individual orders for the same security for different clients at different
times and in different relative amounts due to, among other things, initial transactions for a new
client, timing of, and availability of, client to provide trade approval for non-discretionary
accounts, differences in investment objectives, cash availability, size of order, and practicability
of participating in “block” transactions. The level of participation by different clients in the same
security may also be dependent upon other factors relating to the suitability of the security for
the particular client. There are circumstances when some of a client’s transactions in the security
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will not be aggregated with other clients. WFC has adopted policies and procedures intended to
make our trading allocations fair to all of our clients.
Item 13: Review of Accounts
A. Managed Account Reviews
Portfolio Management Services
We manage portfolios on a continuous basis and generally review all client accounts at least
quarterly, with underlying investments reviewed on a more frequent basis. All accounts are
reviewed with respect to adherence to client’s written objectives, asset allocation, concentration
in each security, sector and industry, and credit quality of fixed income securities. Richard S.
Levenson, President, CEO and CIO, and Steven M. Levenson, Executive Vice President, conduct all
account reviews.
Financial Planning Services
We generally review all client financial plans at least annually. WFC also reviews and discusses
financial planning with clients at quarterly review meetings. Clients are also encouraged to
contact WFC when they experience changes to their financial situation, so that we can reevaluate
the overall plan and determine whether changes are necessary. Richard S. Levenson, President,
CEO and CIO, and Steven M. Levenson, Executive Vice President, conduct all financial plan
reviews.
Additional Review Triggers
More frequent reviews can be triggered by material changes such as the client’s investment
objectives and/or financial situation, material cash deposits or withdrawals, or the market,
economic, or political environment. WFC periodically rebalances clients’ investment portfolios as
needed to conform to the target asset allocation guidelines approved by the client. WFC, in
consultation with the client, will periodically review each client’s portfolio to determine whether
risk and return objectives and investment policies need revision as a result of changes in the
client’s financial circumstances. All clients are advised that it remains their responsibility to
advise WFC of any changes in their investment objectives and/or financial situation.
B. Account Reporting
Portfolio Management Services
Each client receives a written statement from the custodian that includes an accounting of all
holdings and transactions in the account for the reporting period and our management fee
deductions. In addition, WFC provides clients with written quarterly portfolio statement reports.
Our reports detail a description of the assets held, the quantity and market value of each position,
and the total market value of each account. WFC may also provide supplemental reporting as
agreed upon by WFC and the client on a case-by-case basis.
Financial Planning Services
Financial planning clients do not receive ongoing reporting beyond the initial financial plan
unless the plan has been materially updated or a new planning scenario has been added at the
client’s request. In those cases, an updated plan is provided to the client.
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Item 14: Client Referrals & Other Compensation
A. Receipt of Economic Benefits
WFC receives an economic benefit from Schwab in the form of the support products and services
it makes available to us and other independent investment advisers that have their clients
maintain accounts at Schwab. These products and services, how they benefit us, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices). The availability to
WFC of Schwab’s products and services is not based on us giving particular investment advice,
such as buying particular securities for our clients.
Outside Referrals
WFC sometimes refers clients to unaffiliated professionals for a variety of services such as
insurance, mortgage brokerage,
legal, and/or tax/accounting services. In turn, these
professionals could refer clients to us for advisory services. We do not have any agreements with
individuals or companies that we refer clients to, and we do not receive any compensation for
these referrals. However, it could be concluded that WFC is receiving an indirect economic benefit
from the arrangement, as the relationships are mutually beneficial. For example, there could be
an incentive for us to recommend services of firms who refer clients to WFC.
WFC only refers clients to professionals we believe are competent and qualified in their field, but
it is ultimately the client’s responsibility to evaluate the provider and solely the client’s decision
whether to engage a recommended firm. Clients are under no obligation to purchase any
products or services through these professionals, and WFC has no control over the services
provided by another firm. Clients who chose to engage these professionals will sign a separate
agreement with the other firm. Fees charged by the other firm are separate from and in addition
to fees charged by WFC.
If the client desires, WFC will work with these professionals, or the client’s other advisers (such
as an accountant or attorney), to help ensure that the provider understands the client’s
investments and to coordinate services for the client. WFC will never share information with an
unaffiliated professional unless first authorized by the client.
Item 15: Custody
WFC has limited custody of some of our clients’ funds or securities when they authorize us to
deduct our management fees directly from their account. A qualified custodian (generally a
broker-dealer, bank, trust company, or other financial institution) holds clients’ funds and
securities. Clients will receive statements directly from their qualified custodian at least
quarterly. The statements will reflect the client’s funds and securities held with the qualified
custodian as well as any transactions that occurred in the account, including the deduction of our
fee.
WFC is also deemed to have custody of clients’ funds or securities when clients have standing
authorizations with their custodian to move money from a client’s account to a third-party
(“SLOA”) and under that SLOA authorize us to designate the amount or timing of transfers with
the custodian. The SEC has set forth a set of standards intended to protect client assets in such
situations, which we follow.
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W e s t e r n F i n a n c i a l C o r p o r a t i o n B r o c h u r e
Clients should carefully review the account statements they receive from the qualified custodian.
When clients receive statements from WFC as well as from the qualified custodian, clients should
compare these two reports carefully. Clients with any questions about their statements should
contact us at the address or phone number on the cover of this brochure. Clients who do not
receive their statement from their qualified custodian at least quarterly should also notify us.
Item 16: Investment Discretion
Discretionary Management
WFC offers management of client portfolios on both a discretionary and non-discretionary basis
and the client grants us discretionary authority by completing and signing WFC’s Investment
Management Agreement (IMA) and provides us trading authority by completing and signing
applicable custodial paperwork. Clients that have provided WFC with discretionary authority will
not be contacted before placing trades in their account, but clients will receive confirmations
directly from the broker for any trades placed. In the case where clients have not provided WFC
discretionary authority, WFC must secure client permission prior to effecting securities
transactions in the client’s accounts.
Certain client-imposed conditions may limit WFC’s discretionary authority, such as in rare
circumstances where the client prohibits transactions in specific individual securities or directs
us to execute transactions through specific broker/dealers.
Non-Discretionary Management
For our 3(21) non-discretionary investment advisory services provided to participant-directed
retirement plans, WFC assists the retirement plan client in making decisions about the selection,
retention, removal, and addition of plan investment options to be made available under the plan.
The retirement plan client retains and exercises final decision-making authority and
responsibility for the implementation (or rejection) of WFC’s recommendations and advice.
Item 17: Voting Client Securities
Proxy Voting
WFC does not accept or have the authority to vote client securities. WFC will not be deemed to
have proxy voting authority solely as a result of providing advice or information about a
particular proxy vote to a client. Clients will receive their proxies or other solicitations directly
from their custodian or a transfer agent.
ERISA
For accounts subject to ERISA, an authorized plan fiduciary other than WFC will retain proxy
voting authority. Our investment advisory agreement and/or the plan’s written documents will
evidence and outline this authority.
Mutual Funds
The investment adviser that manages the assets of a registered investment company (i.e., mutual
fund) generally votes proxies issued on securities held by the mutual fund.
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W e s t e r n F i n a n c i a l C o r p o r a t i o n B r o c h u r e
Class Actions
WFC does not instruct or give advice to clients on whether or not to participate as a member of
class action lawsuits and will not automatically file claims on the client’s behalf. However, if a
client notifies us that they wish to participate in a class action, we will provide the client with any
transaction information pertaining to the client’s account needed for the client to file a proof of
claim in a class action.
Item 18: Financial Information
A. If we require or solicit prepayment of more than $1,200 in fees per client, six months or more in
advance, we must include a balance sheet for our most recent fiscal year.
We do not require or solicit prepayment of more than $1,200 in fees per client, six months or
more in advance. Therefore, we have not included a balance sheet for our most recent fiscal year.
B. If we are an SEC-registered adviser and have discretionary authority, or custody of client funds
or securities, or we require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance, we must disclose any financial conditions.
We have nothing to disclose in this regard.
C. If we have been the subject of a bankruptcy petition at any time during the past ten years, we
must disclose this fact, the date the petition was first brought, and the current status.
We have nothing to disclose in this regard.
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W e s t e r n F i n a n c i a l C o r p o r a t i o n B r o c h u r e
Form ADV, Part 2B Brochure Supplement
Richard S. Levenson
Steven M. Levenson
October 29, 2025
This brochure provides information about Richard S. Levenson and Steven M. Levenson that
supplements the Western Financial Corporation Form ADV Part 2A, above. If you have any questions
about the contents of this brochure, please do not hesitate to contact us at (619)544-0260. The
information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Additional information about the above named individuals and Western Financial Corporation is also
available on the SEC’s website at www.adviserinfo.sec.gov. Western Financial Corporation’s CRD
number is: 6118.
Item 1: Cover Page
13400 Sabre Springs Parkway
Suite 170
San Diego, CA 92128
(619) 544-0260
(800) 488-5990
www.westfincorp.com
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W e s t e r n F i n a n c i a l C o r p o r a t i o n B r o c h u r e S u p p l e m e n t
Richard S. Levenson
Item 2: Educational Background & Business Experience
Name:
Richard S. Levenson
Year of Birth:
1963
Education:
BA in Sociology, Pitzer College, The Claremont Colleges, 1985
MBA in International Finance, Thunderbird School of Global Management,
1986
Business Background:
01/1988 – 04/2008: Western Financial Corporation, Senior Vice-President
04/2008 – Present: Western Financial Corporation, President and CEO
12/2016 – Present: Western Financial Corporation, Chief Investment Officer and Chief
Compliance Officer
Exams/Licensing:
2017: Series 66
Exams/Licensing (formerly held through broker-dealer):
2009: Series 79
2011: Series 99
2016: Series 57
1987: Series 7
1990: Series 4
2000: Series 55
2007: Series 24
Item 3: Disciplinary Information
There is nothing to disclose in this regard.
Item 4: Other Business Activities
Mr. Levenson’s primary business is providing investment advice through WFC. He is also the
Managing Partner of RSL Western Wear, an online apparel company.
Item 5: Additional Compensation
Mr. Levenson’s compensation is derived from the business he brings to the firm and his ownership
of WFC, and any compensation that might be derived from RSL Western Wear.
Item 6: Supervision
Mr. Levenson is the Chief Investment Officer and Chief Compliance Officer of Western Financial
Corporation and supervises all employees. He can be reached at (619) 544-0260.
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W e s t e r n F i n a n c i a l C o r p o r a t i o n B r o c h u r e S u p p l e m e n t
Steven M. Levenson
Item 2: Educational Background & Business Experience
Name:
Steven M. Levenson
Year of Birth:
1992
Education:
BS in Communication Studies, Northern Arizona University, 2017
AA – General Coursework, Mesa College, 2015
Cuyamaca College (Attended 2010 – 2013)
Business Background:
07/2017 – Present: Western Financial Corporation, Executive Vice President (07/2025 to
Present); Technical Support (01/2023 to 07/2025); Senior Vice President
(07/2017 to 01/2023)
04/2024 – 07/2025: Clearwater Analytics, Enterprise Account Executive
12/2022 – 04/2024 YCharts, Inc., Account Executive
Exams/Licensing:
2019: Series 65
Exams/Licensing (formerly held through broker-dealer):
2017: Series 7
2017: Series 63
Item 3: Disciplinary Information
There is nothing to disclose in this regard.
Item 4: Other Business Activities
There is nothing to disclose in this regard.
Item 5: Additional Compensation
Mr. Steven Levenson’s compensation is a combination of a base salary/draw and a percentage of
the business he brings to Western Financial Corporation.
Item 6: Supervision
Mr. Richard S. Levenson is the Chief Investment Officer and Chief Compliance Officer of Western
Financial Corporation and supervises all employees. He can be reached at (619) 544-0260.
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W e s t e r n F i n a n c i a l C o r p o r a t i o n B r o c h u r e S u p p l e m e n t
Rev. February 2019
Privacy Information
FACTS
WHAT DOES WESTERN FINANCIAL CORPORATION, INC.
DO WITH YOUR PERSONAL INFORMATION?
Why?
Financial companies choose how they share your personal information.
Federal law gives consumers the right to limit some but not all sharing.
Federal law also requires us to tell you how we collect, share, and protect
your personal information. Please read this notice carefully to understand
what we do.
What?
The types of personal information we collect and share depend on the
product or service you have with us. This information can include:
Social Security number and income
•
• account balances and transaction history
• assets and risk tolerance
When you are no longer our customer, we continue to share your
information as described in this notice.
How?
All financial companies need to share customers’ personal information to
run their everyday business. In the section below, we list the reasons
financial companies can share their customers’ personal information; the
reasons Western Financial Corporation, Inc. chooses to share; and whether
you can limit this sharing.
Reasons we can share your personal
information
Can you limit
this sharing?
Does Western
Financial
Corporation,
Inc. share?
YES
NO
For our everyday business purposes -
as permitted by law
YES
NO
For our marketing purposes - to offer our products and
services to you
For joint marketing with other financial companies
NO
We don’t share
NO
We don’t share
For our affiliates’ everyday business purposes -
information about your transactions and experiences
NO
We don’t share
For our affiliates’ everyday business purposes -
information about your creditworthiness
For nonaffiliates to market to you
NO
We don’t share
Call 619-544-0260 or go to www.westfincorp.com
Questions?
Page 2
WHO WE ARE
Who is providing this notice? Western Financial Corporation, Inc.
WHAT WE DO
How does Western Financial
Corporation, Inc. protect my
personal information?
To protect your personal information from unauthorized
access and use, we use security measures that comply with
federal law. These measures include computer safeguards
and secured files and buildings.
We collect your personal information, for example, when you
seek advice about your investments
How does Western Financial
Corporation, Inc. collect my
personal information?
tell us about your investment or retirement portfolio
tell us about your investment or retirement earnings
•
• enter into an investment advisory contract
•
•
• give us your contact information
We also collect your personal information from other
companies
Why can’t I limit all sharing?
Federal law gives you the right to limit only:
•
sharing for affiliates’ everyday business purposes -
information about your creditworthiness
sharing for nonaffiliates to market to you
• affiliates from using your information to market to you
•
State laws and individual companies may give you additional
rights to limit sharing.
DEFINITIONS
Affiliates
Companies related by common ownership or control. They
can be financial and nonfinancial companies.
• Western Financial Corporation, Inc. has no affiliates
Nonaffiliates
Companies not related by common ownership or control.
They can be financial and non-financial companies.
• Western Financial Corporation, Inc. does not share with
nonaffiliates so they can market to you
Joint Marketing
A formal agreement between nonaffiliated financial
companies that together market financial products or
services to you.
• Western Financial Corporation, Inc. doesn’t jointly market