Overview
Assets Under Management: $569 million
Headquarters: FRESNO, CA
High-Net-Worth Clients: 176
Average Client Assets: $3 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Clients
Number of High-Net-Worth Clients: 176
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 65.30
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 1,373
Discretionary Accounts: 1,373
Regulatory Filings
CRD Number: 107227
Last Filing Date: 2025-02-25 00:00:00
Website: https://whelanfinancial.com
Form ADV Documents
Primary Brochure: ADV PART 2 (2025-03-26)
View Document Text
Firm Brochure
Part 2A of Form ADV
MARCH 26, 2025
II. Material Changes
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
Email: info@whelanfinancial.com
Web Address: www.whelanfinancial.com
03/26/2025
Material Change to Item VIII: Investment
Strategies, Methods of Analysis & Risk of
Loss
Whelan Financial has added actively managed individual stock
strategies to our investment offerings.
Material Change to Item XVII: Voting Proxy
Whelan Financial will vote proxies for all clients provided that their
accounts integrate with our proxy voting platform or unless other
wise indicated in the Client’s Asset Management Agreement.
This brochure provides
information
about the qualifications and business
practices of Whelan Financial. If you
have any questions about the contents
of this brochure, please contact us at
559.228.8002 or info@whelanfinancial.
com. The information in this brochure
has not been approved or verified
by the United States Securities and
Exchange Commission (SEC) or by any
state securities authority.
Our Firm Brochure may be amended periodically. You may request
a copy of our Firm Brochure at any time by contacting us at
559.228.8002.
Additional information about Whelan
Financial is also available on the SEC’s
website at www.adviserinfo.sec.gov. You
can search this site by a unique identify
ing number, known as a CRD number.
Our firm’s CRD number is 107227.
III. Table of Contents
I.
Cover Page ...........................................................................................................................................1
II. Material Changes ............................................................................................................................. 2
III.
Table of Contents .............................................................................................................................. 3
IV.
Advisory Business .............................................................................................................................4
Wealth Management ..........................................................................................................5
Financial Planning ................................................................................................................5
Individual Portfolio Management ...................................................................................5
Retirement Plan Services ...................................................................................................6
3(38) Fiduciary Services......................................................................................................6
Participant Education ..........................................................................................................6
Portfolio Management .......................................................................................................6
Amount of Managed Assets ..............................................................................................6
V.
Fees & Compensation...................................................................................................................... 7
Fees Charged by Whelan Financial ................................................................................ 7
For Wealth Management Services ................................................................................. 7
For Qualified Plan Investment Management Services ............................................ 7
For Financial Planning Only Services .............................................................................8
Assessing of Fees ..................................................................................................................8
Third Party Fees ....................................................................................................................8
VI.
Performance-Based Fees & Side-By-Side Management .................................................8
VII.
Types of Clients ..................................................................................................................................9
VIII.
Investment Strategies, Methods of Analysis & Risk of Loss ............................................. 10
Investment Strategies ........................................................................................................ 10
Methods of Analysis ............................................................................................................ 11
Risk of Loss ............................................................................................................................ 12
IX. Disciplinary Information .............................................................................................................. 13
X.
Other Financial Industry Activities & Affiliations ................................................................ 13
XI.
Code of Ethics, Participation or Interest
in Client Transactions & Personal Trading ............................................................................ 14
XII. Brokerage Practices ...................................................................................................................... 15
Brokerage Trade Execution Practices .......................................................................... 15
Potential Conflicts of Interest .......................................................................................... 16
XIII. Review of Accounts ........................................................................................................................ 18
XIV. Client Referrals & Other Compensation ................................................................................. 18
XV. Custody .............................................................................................................................................. 19
XVI.
Investment Discretion ................................................................................................................... 19
XVII. Voting Proxy ..................................................................................................................................... 20
XVIII. Financial Information .................................................................................................................... 21
Page 4
IV. Advisory Business
Whelan Financial, a California corporation, is a SEC-registered investment advisor with
its principal place of business located in Fresno, California. Registration does not imply
a certain level of skill or training. Vincent J. Whelan, CFP®, President, established Whelan
Financial, in its original form, in 1988, and is its principal owner.
Form ADV Part 2A
Page 5
Whelan Financial offers the following
services:
Wealth Management
• Financial Planning
• Individual Portfolio Management
Retirement Plan Services
• 3(38) Fiduciary Services
• Participant Education
• Portfolio Management
Wealth Management
Individual Portfolio Management
invest
At Whelan Financial, we provide more than
ment advice—we provide wealth management, which
approaches investing from a financial planning perspec
tive. We understand the entirety of your financial picture
and subsequently invest to meet your objectives.
Financial Planning
Our firm provides investment management on a discre
tionary basis, which means that clients give Whelan Finan
cial authority to make investment decisions on their behalf.
These decisions are guided by an Investment Policy State
ment (IPS). The IPS, with outlined stocktobond ratio, is
based on the client’s individual objectives, time horizons,
risk tolerance, and liquidity needs. The IPS is approved by
the client and the stocktobond ratio is reviewed during
our quarterly meetings. If the client elects not to meet, the
stocktobond ratio will be reviewed annually.
In addition to individual portfolio management, we offer
financial planning services. The combination of these
services is referred to as wealth management.
Although we have a broad spectrum of investments avail
able to us, we primarily provide recommendations and
advice regarding noload mutual funds, exchange traded
funds (ETFs), and individual stocks.
Financial planning is an evaluation of a client’s current
and future financial status by using assumptions to predict
future cash flows, asset values and withdrawal strate
gies. Clients are presented with an analysis that outlines
a detailed financial plan designed to assist the client in
achieving their financial goals and objectives. A copy of the
analysis is provided upon request.
Because some types of investments involve certain addi
tional degrees of risk, such as a concentration in individ
ual stocks, they will only be implemented or recommended
when consistent with the client’s stated investment objec
tives, tolerance for risk, liquidity, and suitability.
Once the client’s portfolio has been established, it is
reviewed no less frequently than annually. When neces
sary, the portfolios are rebalanced to meet their stated
objectives.
In general, the financial plan may address any or all of the
following areas:
The analysis is intended to measure variables known at
the time it is developed. Changes in client circumstances
or differences in projected variables could materially
affect actual results. As such, we monitor these as part of
our wealth management services. The accuracy of these
projections is reliant upon information provided by the
client on an ongoing basis. It is the responsibility of the
client to implement any recommendation made by the
advisor in accordance with the plan.
Form ADV Part 2A
Page 6
Retirement Plan Services
Personal Financial Goals: We help clients identify their
short, intermediate, and longterm goals and measure
their impact on the financial plan.
Whelan Financial assists companies through manage
ment of 401(k)s, pensions, profitsharing plans, and other
retirement plans. Our team meets with trustees quarterly
to review investment performance and changes. Each plan
is assigned, at minimum, one dedicated advisor and one
client services team member.
Tax & Cash Flow: Taxes are estimated as part of the cash
flow projection and in light of financial strategies. We
license tax planning software to help guide tax planning
strategies. It is the responsibility of the client to verify the
accuracy of these strategies with their tax professional and
approve the implementation.
3(38) Fiduciary Services
Investments: We build our portfolios to meet the return
objective of the financial plan. Assets held outside of
Whelan Financial are included in the analysis for projection
purposes only. Assets held outside of Whelan Financial’s
management, however, will not be actively monitored.
Social Security: We evaluate the client’s social security
options using information provided. We make a recom
mendation for the most suitable strategy considering
personal objectives, goals, and financial needs.
Whelan Financial is a 3(38) fiduciary which helps miti
gate the financial risks associated with being a trustee. We
provide initial investment recommendations and ongoing
guidance on stocktobond ratios tailored to your compa
ny’s unique needs. Our discretionary asset manage
ment includes selecting participant investment options,
constructing model portfolios, and the ongoing monitoring
of investments. Additionally, we handle proxy voting for all
ERISA plans, provided the custodian or recordkeeper inte
grates with our proxy voting platform.
Participant Education
Insurance: As part of the process above, we provide
observations regarding health, life, disability, and long
term care insurance. We do not provide observations on
multiple lines insurance. Clients are referred to their agent/
broker for specific advice in this regard.
We provide annual financial wellness seminars, conduct
semiannual new enrollment meetings, and work with the
plan’s thirdparty administrator and/or recordkeeper to
fulfill plan requirements.
Retirement: We analyze current savings strategies, retire
ment plan investment options, expense patterns, and
future income expectations to help the client achieve his or
her retirement goals.
Portfolio Management
Estate: We make observations pertaining to estate plan
ning needs and refer the client to an estate planning attor
ney when necessary.
Whelan Financial customizes portfolios to meet your
company’s unique needs. When appropriate, we offer
custom managed portfolios for participant selection, in
addition to a carefully selected panel of investments. Our
Investment Committee continually reviews and monitors
these recommendations.
Amount of Managed Assets
As of 12/31/2024, we were actively managing $674,632,385 of clients’ invested assets on a discretionary basis.
Form ADV Part 2A
Page 7
V. Fees & Compensation
Fees Charged by Whelan Financial
Whelan Financial’s rates are based upon the amount of
money the client has hired us to manage. This is commonly
referred to as assets under management (AUM). We may
also offer fixed fee financial planning only services for
clients without assets under management.
For Wealth Management Services
(Bundled Financial Planning & Investment Management)
When AUM is greater than $500,000: The annual asset
management fee will be 1% of assets under management.
When AUM is less than $500,000: The annual asset
management fee will be 1.5% of assets under management.
When AUM is less than $250,000: The annual asset
management fee will be 1.5% of assets under management,
plus a $1,000 annual financial planning fee.
For Qualified Plan Investment
Management Services
When AUM is greater than $1,000,000: The annual asset
management fee will be 1% of assets under management.
When AUM is less than $1,000,000: An additional annual
service fee will be charged as follows: $5,000 per year until
the plan has reached $500,000 in assets under manage
ment; and $2,500 per year thereafter until the plan has
reached $1,000,000 in assets under management.
Form ADV Part 2A
Page 8
For Financial Planning Only Services
outlined in a letter of engagement or included in the Asset
Management Agreement.
For wealth management clients, financial planning is
included in the fee above. For financial planning only
services, a fixed fee will apply and be outlined in a letter of
engagement.
The Asset Management Agreement may be terminated at
any time upon written notice by either party to the other.
Any fees collected for any period beyond the termination of
the contract are refunded to the client on a prorata basis.
Assessing of Fees
Third Party Fees
Clients should be aware that there are additional fees
related to investing that are not assessed by Whelan Finan
cial. Such fees include:
Such fees shall be computed on a quarterly basis and billed
in advance at the beginning of each calendar quarter at
0.25 times the annual rate, unless a client elects to use a
custodian other than Charles Schwab and they require
otherwise. The calculation uses account balances as of the
last day of each calendar quarter. Fees may be prorated
for partial quarters, including at inception or separation.
Fees may also be assessed for midquarter contributions,
but not reduced for midquarter withdrawals. Fees will be
disclosed, in writing, to the client each quarter.
Mutual Funds, Exchange Traded Funds (ETFs), & Cash
Product Fees: Fees are charged by mutual funds and
ETFs. These fees are typically referred to as expense ratios
and are deducted by the fund company. Such fees are
disclosed in fund prospectuses. Whelan Financial does not
receive commissions, loads, or indirect fees for trades or
investments placed in client accounts.
Advisor will sell investments, in a manner consistent with
the client’s asset allocation, in an amount sufficient to cover
up to one year’s anticipated fees. Fees are debited directly
from client accounts. Under no circumstances does Whelan
Financial require payment of fees more than six months in
advance of services rendered.
Whelan Financial retains the discretion to negotiate alter
native fees on a clientbyclient basis. We aim to charge
reasonable fees for the services provided, however at
times clients may request services outside of our stan
dard agreement. As such, we may negotiate fees based on
the scope of the client’s needs. Associated fees would be
Brokerage Fees: Clients are also responsible for fees and
expenses charged by custodians, such as Charles Schwab.
When in the client’s best interest, Whelan Financial uses
investments that incur a flat fee for trades placed. These
fees are generally between $0 and $35 per trade. On occa
sions when a client has an unexpected and immediate cash
need, shortterm redemption fees may be incurred at up
to $50 per trade. Whelan Financial uses these investments
when deemed financially in the best interest of the client.
Please refer to the “Brokerage Practices” section (Item XII)
of this Form ADV for additional information.
VI. Performance-Based Fees
& Side-by-Side Management
Whelan Financial does not charge performancebased fees.
Form ADV Part 2A
Page 9
VII. Types of Clients
Whelan Financial provides advisory services to the following types of clients:
• Highnetworth individuals
• Those other than highnetworth individuals subject to special consideration
• Trustees of trusts
• Definedcontribution plans such as 401(k)s
• Definedbenefit plans such as cash balance plans
• 501(c)(3) nonprofit organizations
• Corporations or other businesses not listed above
Form ADV Part 2A
Page 10
VIII. Investment Strategies, Methods
of Analysis & Risk of Loss
Investment Strategies
Whelan Financial (“WF”) provides a range of investment
strategies focused on strategic asset allocation, riskad
justed returns, and longterm growth. Our approach
integrates diversified portfolio construction, fundamen
tal research, and risk management to meet clients’ finan
cial objectives. The following outlines our core investment
strategies:
we deem to be highquality with sustainable competitive
advantages and strong capital allocation strategies. This
longterm investment approach emphasizes companies
with resilient financials and the ability to maintain market
leadership. Due to its focused nature, the strategy may
experience higher volatility compared to the S&P 500 and
is subject to investment minimums.
WF Portfolios: These diversified portfolios allocate invest
ments across stock and bond funds, tailored to an investor’s
risk tolerance. Growthoriented portfolios (over 60% equity)
prioritize capital appreciation while managing volatility,
whereas more conservative portfolios (under 60% equity)
focus on income generation and risk reduction. Fixedin
come and cashonly portfolios may not achieve returns
above inflation due to market conditions.
WF Portfolio with Quality Sleeve: This portfolio builds on
the core WF Portfolio structure but includes the actively
managed stock component of the Quality Sleeve. This
strategy prioritizes capital appreciation while managing
volatility through strategic asset allocation. Investors should
assume this strategy has a higher volatility than those
experienced at the same stocktobond ratio of the corre
sponding WF Portfolio.
Quality Stock Sleeve: The WF Quality Stock Sleeve is
a carefully curated sleeve of individual stocks actively
managed by Whelan Financial. Whelan Financial has
developed a proprietary method for selecting companies
US Large Cap Strategy: The U.S. Large Cap Strategy
provides concentrated exposure to largecap U.S. stocks
through a combination of the WF Quality Sleeve and index
based investments. Designed for investors with higher risk
Form ADV Part 2A
Page 11
tolerance and longterm horizons, it aims to leverage the
United States’ economic advantages while maintaining a
level of volatility similar to the S&P 500.
Direct Indexing: Whelan Financial offers direct indexing as
a taxefficient investment strategy that allows investors to
gain exposure to an index while directly owning the under
lying securities. Unlike traditional index funds or ETFs, direct
indexing provides greater flexibility in portfolio construction
and tax management. This allows for enhanced taxloss
harvesting opportunities, portfolio customization (e.g.,
excluding specific sectors or stocks), and cost savings by
avoiding fundlevel expenses. While the goal is to track the
performance of a benchmark index, slight variations may
occur. This strategy is suitable for investors with substantial
taxable accounts who seek enhanced tax efficiency and/or
customization in their equity exposure.
Cash Management: Designed to preserve principal while
optimizing yield, this strategy invests in a laddered port
folio of U.S. Treasuries and FDICinsured Certificates of
Deposit (CDs), typically with staggered maturities of 3, 6, 9,
and 12 months. This structured approach enhances liquid
ity, enables reinvestment flexibility, and benefits from a
rising interest rate environment. This strategy is intended
for investors seeking a lowrisk, yieldgenerating solution,
for shortterm cash holdings.
Methods of Analysis
Whelan Financial’s Investment Committee (Committee) is
responsible for researching, approving, and monitoring
all investments and portfolio designs offered by Whelan
Financial. The Committee regularly reevaluates the list of
selected investments to ensure the investments have main
tained their role within the portfolio and their competitive
standing against their peer groups.
Mutual Fund and/or ETF Analysis: Each investment has
been selected from a list of potential alternatives that
satisfy the Committee’s research and analysis criteria.
Initial search parameters include, but are not limited to:
• Expense
• Risk
• Performance
• Rank vs. category
• Manager tenure and track record
Form ADV Part 2A
Page 12
• Underlying holdings
• Morningstar® Ratings: Star and analyst ratings
market prices. This encompasses the risk of loss due
to the movements in prices of securities like equities,
bonds, and commodities, reflecting changes in economic
factors, market sentiment, and global events that affect
the entire market or major segments of it.
Individual Stock Analysis: Each investment has been
selected from a list of potential alternatives. We conduct
extensive qualitative and quantitative research in the
construction of our portfolios. We consider this research to
be exclusive and proprietary.
• Liquidity Risk: The risk of not being able to quickly sell an
investment at its current market value due to insufficient
market activity, potentially requiring a sale at a signifi
cant discount.
• Foreign Exchange Risk: The risk of loss from unfavorable
changes in exchange rates, affecting the value of invest
ments that involve foreign currencies.
Portfolio Analysis: Once the funds have been selected, we
leverage thirdparty software to analyze the composition
of the underlying holdings in the construction of the portfo
lio. Each portfolio is designed to meet the client’s individual
goals, needs, and objectives using parameters established
by the Committee such as:
• Concentration Risk: The risk from significant invest
ment in a particular asset class, sector, or region, lead
ing to increased vulnerability to market, economic, or
sectorspecific downturns.
• Stocktobond ratio
• Growth vs. value
• Fixed income quality, maturity and duration
• Geometric market capitalization
• Foreign vs. total stock percentage
• Overlap of underlying investments
• Credit Risk: The risk that a borrower will fail to repay a
loan or meet contractual obligations, leading to losses for
the lender.
Risk of Loss
• Interest Rate Risk: The risk that changes in interest rates
will affect the value of investments, especially bonds, as
an investment’s value may change due to a change in
interest rates.
• Behavioral Risk: The risk of investment losses due to
psychological biases or irrational behavior, including
overconfidence, herd behavior, and loss aversion. Behav
ioral risk highlights the impact of human emotion and
psychology on financial decisions and market dynamics.
Whelan Financial primarily manages portfolios of mutual
funds, ETFs, and individual stocks depending on risk
tolerance and investment strategy. The portfolio will be
managed through broad diversification in order to mini
mize nonsystemic (or “business”) risk. Systemic (market,
interest rate, purchasing power, currency, etc.) risk shall
be managed via asset allocation which will diversify the
client’s portfolio between stock, bond, and other markets
as deemed appropriate by the Committee.
Risks For All Forms of Analysis: All analysis relies upon
the accuracy of
information provided by thirdparty
research software. More information about specific risks
of certain types of analysis is available from your financial
professional.
Investment
The objective of a client’s portfolio is to obtain a return,
over time, commensurate with the level of risk it has against
a suitable and widely used benchmark, such as the Stan
dard & Poor’s 500. Please note that past investment perfor
mance does not guarantee future results.
Types of Investment Risks: Investments that we make on
behalf of our clients are subject to various types of invest
ment risks. Below is a list, with brief descriptions of some of
the more common types of risk. This list is not exhaustive
and not every type of risk will apply to every investment.
• Market Risk: The risk of losses due to movements in
Material Risks of Investing:
in securities
involves the potential for loss, which clients should be
prepared to bear. A fund may offer several share classes
for investment at varying expenses. Whelan Financial may
be limited in our ability to select the lowest costing share
class. Investors in higher costing share classes generally
experience lower returns than investors exposed to lower
costing share classes. Whelan Financial is not responsible
for the taxes generated from the sale of investments, which
may lower a client’s net reported gain.
Form ADV Part 2A
Page 13
IX. Disciplinary Information
Whelan Financial has no reportable legal or disciplinary events to disclose.
X. Other Financial Industry
Activities & Affiliations
Our firm and our related persons are not engaged in other financial industry activities and have no other industry affiliations.
Form ADV Part 2A
Page 14
XI. Code of Ethics,
Participation or Interest in Client
Transactions & Personal Trading
the various provisions of the Advisors Act and also requires
that all supervised persons comply with the various appli
cable provisions of the Investment Company Act of 1940,
as amended, the Securities Act of 1933, as amended, the
Securities Exchange Act of 1934, as amended, and appli
cable rules and regulations adopted by the Securities and
Exchange Commission (SEC).
Whelan Financial places the highest priority on maintaining
its reputation for integrity and professionalism. That repu
tation is a vital business asset. The confidence and trust
placed in our firm and its employees by our clients is some
thing we value and endeavor to protect. Whelan Financial
and our personnel owe a duty of loyalty, fairness and good
faith towards our clients, and have an obligation to adhere
not only to the specific provisions of the Code of Ethics
(Code) but to the general principles that guide the Code.
Whelan Financial’s Code sets forth policies and procedures
to achieve these goals. The Code is intended to comply with
Our firm has adopted a Code which sets forth high ethi
cal standards of business conduct that we require of our
employees, including compliance with applicable federal
securities laws.
Form ADV Part 2A
Page 15
employees to invest for their own accounts.
Our firm and/or individuals associated with our firm may
buy or sell, for their personal accounts, securities identical
to or different from those recommended to our clients.
The Code includes policies and procedures for the review
of employee quarterly securities transactions reports, as
well as initial and annual securities holdings reports that
must be submitted by the firm’s access persons. Among
other things, the Code prohibits any acquisition of securities
in a limited offering (e.g., private placement) or an initial
public offering (IPO) unless prior authorization is received.
The Code also provides for oversight, enforcement and
record keeping provisions.
Additionally, any related person(s) may have an interest
or position in certain securities which may also be recom
mended to a client. All security recommendations, however,
must first be approved by the Whelan Financial Investment
Committee.
The Code further includes the firm’s policy prohibiting the
use of material nonpublic information. All employees
are reminded that such information may not be used in a
personal or professional capacity.
Whelan Financial and individuals associated with our firm
are prohibited from engaging in principal transactions and
in agency cross transactions.
It is the expressed policy of our firm that no person
employed by us may knowingly purchase or sell any secu
rity prior to a transaction(s) being implemented for an
advisory account, thereby preventing such employee(s)
from benefiting from transactions placed on behalf of
advisory accounts.
A copy of the Code is available to our advisory clients
and prospective clients. You may request a copy by email
sent to info@whelanfinancial.com, or by calling us at
559.228.8002.
The Code is designed to assure that the personal securi
ties transactions, activities and interests of Whelan Finan
cial employees will not interfere with our ability to make
decisions and implement strategies that are in the best
interest of advisory clients while, at the same time, allowing
XII. Brokerage Practices
Brokerage Trade Execution Practices
needs. Although we suggest that clients establish accounts
at Charles Schwab, it is ultimately their decision.
Whelan Financial is not a custodian. Client assets must be
maintained in an account at a “qualified custodian,” gener
ally a brokerdealer or bank. Whelan Financial is inde
pendently owned and operated, and not affiliated with any
brokerdealer.
Whelan Financial has evaluated Charles Schwab and
believes that it will provide our clients with a blend of
execution services, commission costs and professionalism
that will assist our firm in meeting our fiduciary obligations
to clients. Not all advisors recommend that their clients use
one custo dian over another.
There are various brokerdealer institutions at which our
clients’ assets are custodied. These custodians include,
but are not limited to, Charles Schwab and Capital Group.
However, we are best equipped to manage client accounts
held at Charles Schwab, a FINRA registered brokerdealer
and SIPC member. As such, we recommend that clients
hold (custody) assets there. This allows us to affect trades,
assist with account maintenance and facilitate client service
We are not required to select the broker or dealer that
charges the lowest transaction cost, even if that broker
provides execution quality comparable to other brokers or
dealers. Although we are not required to execute all trades
Form ADV Part 2A
Page 16
Certain trades (for example, many mutual funds and ETFs)
may not incur Schwab commissions or transaction fees.
Schwab is also compensated by earning interest on the
uninvested cash in client accounts by utilizing Schwab’s
Cash Features Program.
through Schwab, we have determined that having Schwab
execute most trades is consistent with our duty to seek “best
execution” of clients’ trades. Best execution means the
most favorable terms for a transaction based on all rele
vant factors, including those listed above. By using another
broker or dealer one may pay lower transaction costs.
It is Whelan Financial’s policy to periodically review Charles
Schwab’s best execution practices against other custodi
ans to ensure that clients are receiving reasonable value
for custodian rates. Our review includes comparing overall
services received for fees charged.
For our clients’ accounts that Schwab maintains, Schwab
generally does not charge separately for custody services
but is compensated by charging commissions or other fees
on trades that it executes or that settle into the Schwab
account.
Whelan Financial will execute block trades of ETFs and
securities where possible. This blocking of trades permits
the aggregation of securities comprised of assets from
multiple client accounts. Block trading may allow us to
execute equity trades in a timelier, more equitable manner,
so that the client receives a prorata share of the aver
age share price. Please contact us for a copy of our block
trading policy. At present, there are no transaction fees
incurred when purchasing exchange
traded equities
through Schwab. However, Schwab may assess other fees;
please see the Charles Schwab Pricing Guide for additional
information (www.schwab.com/pricingguide).
Potential Conflicts of Interest
Schwab Advisor Services™ is Schwab’s business serving
independent investment advisory firms like Whelan Finan
cial. They provide us and our clients with access to their
institutional brokerage services (trading, custody, report
ing, and related services), many of which are not typically
available to Schwab retail customers, and are known as
soft dollar arrangements. However, certain retail investors
may be able to get institutional brokerage services from
Schwab without going through us. Schwab also makes
available various support services. Some of those services
help us manage or administer our clients’ accounts, while
others help us manage and grow our business.
Schwab’s support services are generally available on an
unsolicited basis and at no charge to us. The following is
a more detailed description of Schwab’s support services.
Services that Benefit Clients: Schwab’s
institutional
brokerage services include access to a broad range of
investment products, execution of securities transactions,
and custody of client assets. The investment products avail
able through Schwab include some to which we might not
otherwise have access or that would require a significantly
higher minimum initial investment by our clients. Schwab’s
services described in this paragraph generally benefit
clients and their accounts.
Form ADV Part 2A
Page 17
Services That Generally Benefit Only Whelan Finan-
cial: Schwab also offers other services intended to help
us manage and further develop our business enterprise.
These services include:
•
Educational conferences and events
• Consulting on technology and business needs
Services That Do Not Directly Benefit Clients: Schwab
also makes available to us other products and services
that benefit Whelan Financial but do not directly bene
fit clients or their accounts. These products and services
assist us in managing and administering our clients’
accounts and operating our firm. They include investment
research, both Schwab’s own and that of third parties. We
use this research to service all or a substantial number of
our clients’ accounts, including accounts not maintained at
Schwab.
•
Publications and conferences on practice manage
ment and business succession
In addition to investment research, Schwab also makes
available software and other technology that:
•
Provide access to client account data (such as dupli
cate trade confirmations and account statements)
In evaluating whether to recommend that client’s custody
their assets at Charles Schwab, we do not take into account
these benefits. We consider the nature, cost and quality
of custody and brokerage services provided by Charles
Schwab.
•
Facilitate trade execution and allocate aggregated
trade orders for multiple client accounts
•
Provide pricing and other market data
•
We recognize that discounts on various Charles Schwab
and other products may create a potential for conflict of
interest. Whelan Financial’s code of ethics requires that
client transactions take priority over any personal transac
tions for employees at Whelan Financial.
Facilitate payment of our fees from our clients’
accounts
•
Assist with backoffice functions, recordkeeping, and
client reporting
We reserve the right to decline acceptance of any client
account for which the client directs the use of a broker
other than Charles Schwab, if we believe that this choice
would hinder our fiduciary duty to the client and/or our
abil ity to service the account.
Form ADV Part 2A
Page 18
XIII. Review of Accounts
portfolios are also monitored by the Whelan Financial
Investment Committee.
Reviews: All portfolios are reviewed with clients on a quar
terly basis, provided they elect to meet with their advi
sor. Each review considers the client’s stated risk toler
ance, investment objectives, investment policy statement
(IPS), and financial plan, where sufficient documentation
has been provided. If a client chooses not to attend their
quarterly meeting(s), their portfolio will still be reviewed at
least annually. More frequent reviews may be triggered by
material changes in the client’s individual circumstances.
Reports: Clients with assets held at Whelan Financial’s
recommended custodian, Charles Schwab, will receive
quarterly statements at a minimum. Should an account
have qualifying transactions, such as deposits or with
drawals, they will receive a monthly statement including
transaction confirmations. Monthly statements are avail
able online at Schwab Alliance (https://client.schwab.
com). Additionally, Whelan Financial will provide quarterly
reports online, which summarize balances, holdings, and
performance net of expense.
Additionally, Whelan Financial’s trading software enables
the trading team to monitor client accounts daily to
confirm that portfolio allocations align with the approved
IPS. Investments and investment strategies within client
XIV. Client Referrals
& Other Compensation
It is Whelan Financial’s policy not to pay related or nonrelated persons for referring potential clients to our firm or to accept
any form of compensation for referring clients to outside firms.
It is Whelan Financial’s policy not to accept or allow our Investment Advisors or any staff to accept any form of compensation,
including cash, from a nonclient in conjunction with the advisory services we provide to our clients.
Form ADV Part 2A
Page 19
XV. Custody
In accordance with SEC guidance issued in 2017, Whelan
Financial is considered to have custody in certain client
accounts, as explained below. Whelan Financial and
Charles Schwab collectively satisfy all necessary require
ments to preclude annual surprise audits.
Schwab does not calculate the amount of the fee to be
deducted. Although we make every effort to ensure the
accuracy of our billing, we encourage clients to review their
custodial statements to verify the accuracy of the calcu
lation. We send remittance invoices on a quarterly basis.
Clients should contact us directly if they believe that there
is an error.
Our firm directly debits advisory fees from client accounts.
As part of this billing process, the client’s actual custodian
(Charles Schwab) is advised of the amount of the fee to be
deducted from that client’s account. On at least a quarterly
basis, the custodian is required to send to the client a state
ment showing all transactions within the account during the
reporting period.
In addition to the periodic brokerage statements that clients
receive directly from their custodians, we provide invest
ment performance reports to our clients on a quarterly
basis. We notify our clients in writing to carefully compare
the information provided in these reports to the statements
provided by their custodian(s) to ensure that all account
transactions, holdings and values are accurate.
XVI. Investment Discretion
Advisor will propose an initial portfolio design based on
the client’s needs and risk tolerance. Based on the client’s
feedback, the advisor may revise the proposed portfolio.
Our firm provides investment management on a discre
tionary basis, which means that clients give Whelan Finan
cial authority to make investment decisions on their behalf
formalized by the asset management agreement.
Investment discretion
is attained through the custo
dian’s Limited Power of Attorney signed by the client.
These authorities and limitations may be changed and/
or amended by providing the custodian with written
instructions.
Whelan Financial’s Investment Committee is responsible
for researching, approving and monitoring all investments
and portfolio designs offered by Whelan Financial. These
investments will be primarily, but not limited to, noload
mutual funds, ETFs, and individual securities. All invest
ments will be made pursuant to the IPS and into specific
investments recommended by the advisor and approved
by the Committee. At times, a client may request a specific
investment to be held in their portfolio in which case the
monitoring of such investment will be limited to concentra
tion risk.
Whelan Financial also specializes in providing discretionary
investment management services to qualified plans (i.e.
Client gives advisor the discretion to rebalance, reallocate,
add or remove investment categories, and add or remove
investments. Changes must be consistent with the client’s
stocktobond ratio and tolerance for risk as outlined within
the client’s Investment Policy Statement (IPS). The IPS is
based on the client’s individual objectives, time horizons,
risk tolerance, and liquidity needs. The IPS is approved by
the client.
Form ADV Part 2A
Page 20
401(k)s) and definedbenefit plans (i.e. cash balance plans)
under ERISA (Employee Retirement Income and Securities
Act).
benefit plans. A fiduciary is held to a higher standard than
a suitability standard and is required to give advice in the
best interest of the client. A 3(38) fiduciary, specifically, acts
in the client’s best interest when selecting, monitoring, and
replacing investments. As such, our firm is subject to specific
duties and obligations under ERISA and the Internal Reve
nue Code that include, among other things, restrictions
concerning certain forms of compensation.
For these plans we act as a 3(38) fiduciary, unless otherwise
indicated by the service agreement. While Whelan Finan
cial is deemed to be a fiduciary to all of our advisory clients,
we are also an investment manager (as defined in section
3(38) of ERISA) with respect to certain clients’ employee
XVII. Voting Proxy
of the conflict and give them the opportunity to vote the
proxy themselves.
Whelan Financial votes proxy for all clients provided that
their accounts integrate with our proxy voting platform or
unless otherwise indicated in the Client’s Asset Manage
ment Agreement. Clients who wish to retain proxy voting
responsibilities may also do so by instructing us in writing
not to vote proxy on their behalf.
Clients may obtain a copy of our complete proxy voting
policies and procedures by contacting Whelan Financial.
Clients may also request, in writing, information on how
proxies were voted. We will promptly provide the requested
information to the client.
With respect to ERISA accounts, we will vote proxy unless
we are advised by the client that the plan documents
specifically reserve the plan sponsor’s right to vote proxy.
To direct us to vote proxy in a particular manner, clients
should contact info@whelanfinancial.com.
For accounts where we do not vote proxy and our firm
provides investment advisory services, clients maintain
exclusive responsibility for:
We have contracted Institutional Shareholder Services (ISS)
to vote proxy in the best interest of our clients and in accor
dance with our established policies and procedures. Our
policy is to instruct ISS to vote in a manner consistent with
maximizing longterm shareholder value. As part of their
service, ISS will retain all proxy voting books and records
for the requisite period of time, including a copy of each
proxy statement received, a record of each vote cast, and
the rationale for decisions on how to vote proxy. We will
maintain a copy of each written client request for informa
tion on how the advisor voted proxy. If ISS has a conflict of
interest in voting a particular action, we will notify the client
(1) directing the manner in which proxy statements solicited
by issuers of securities beneficially owned by the client shall
be voted, and
(2) making all elections relative to any mergers, acquisi
tions, tender offers, bankruptcy proceedings or other types
of events pertaining to the client’s investment assets. Clients
are responsible for instructing each custodian of the assets
to forward to the client copies of all proxy and shareholder
communications relating to the clients’ investment assets.
Form ADV Part 2A
Page 21
XVIII. Financial Information
Whelan Financial has no adverse financial circumstances to report.
Under no circumstances do we require or solicit payment of fees more than six months in advance of services rendered.
Therefore, we are not required to include a financial statement.
Whelan Financial has not been the subject of a bankruptcy petition at any time.
Form ADV Part 2A
Additional Brochure: ADV SUPPLEMENTAL: LORI N. ONG, CFP(R) (2025-03-26)
View Document Text
Page 13
Part 2B of Form
ADV: Brochure
Supplement
Lori N. Ong, CFP®
Investment Advisor
California State University, Fresno: BS, Biology: 2012
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
03/26/2025
This Brochure Supplement provides information about Lori N.
Ong, CFP® and supplements the Whelan Financial brochure.
Please contact Michael J. Ryan, CFP® at 559.228.8002 if you
have any questions about the contents of this supplement.
Additional information about Lori N. Ong, CFP® is available on
the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Brochure 2B: Lori N. Ong, CFP®
Page 2
Educational Background
& Business Experience
Full Legal Name: Lori N. Ong, CFP®
Born: 1990
Education: California State University, Fresno: BS, Biology: 2012
Business Experience: Crown Capital Securities/Ivory Global Capital Group from 9/2009 –1/2017; Whelan Financial from
1/2017 to Present. She is a CERTIFIED FINANCIAL PLANNER® Practitioner.
Certifications: Lori N. Ong, CFP® has earned the follow-
ing certification and is in good standing with the granting
authority:
• CFP®; Certified Financial Planner Board of Standards,
Inc.: 2021
• Examination - Pass the comprehensive CFP® Certifica-
tion Examination. The examination includes case stud-
ies and client scenarios designed to test one’s ability to
correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real-world
circumstances;
• Experience - Complete at least three years of full-time
financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
“The CERTIFIED FINANCIAL PLANNER®, CFP® and federally
registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of
Standards, Inc. 2009 (“CFP Board”).
• Ethics - Agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the follow-
ing ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
The CFP® certification is a voluntary certification; no federal
or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard
of professional education (2) stringent code of conduct and
standards of practice and (3) ethical requirements that
govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certifica-
tion in the United States.
• Continuing Education - Complete 30 hours of continuing
education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
To attain the right to use the CFP® marks, currently an indi-
vidual must satisfactorily fulfill the following requirements:
• Ethics - Renew an agreement to be bound by the Stan-
dards of Professional Conduct. The Standards promi-
nently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This
means CFP® professionals must provide financial plan-
ning services in the best interests of their clients.
• Education - Complete an advanced college-level course
of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary
for the competent and professional delivery of financial
planning services, and attain a bachelor’s degree from a
regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance plan-
ning and risk management, employee benefits planning,
investment planning, income tax planning, retirement
planning, and estate planning;
CFP® professionals who fail to comply with the above stan-
dards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or
permanent revocation of their CFP® certification. (Source:
Certified Financial Planner Board of Standards, Inc.)
Form ADV Brochure 2B: Lori N. Ong, CFP®
Page 3
Disciplinary Information
Additional Compensation
Lori N. Ong, CFP® has no reportable disciplinary history.
Lori N. Ong, CFP® does not receive any economic bene-
fit from a non-advisory client for the provision of advisory
services.
Supervision
Other Business Activities
A. Investment Related Activities
Supervisor: Portia L. White, CFP®
Title: CEO, Partner, Senior Advisor
Phone Number: 559.228.8002
1. Lori N. Ong, CFP® is not engaged in any other
investment related activities.
2. Lori N. Ong, CFP® does not receive commissions,
Lori N. Ong, CFP® reports to Portia L. White, CFP® for all her
activities and responsibilities related to Whelan Financial
business.
bonuses or other compensation on the sale of secu-
rities or other investment products.
B. Non-Investment Related Activities
Lori N. Ong, CFP® is not engaged in any other business
or occupation that provides substantial compensation
or involves a substantial amount of her time.
Portia L. White, CFP® CEO, is responsible for the supervision,
formulation and monitoring of investment advice offered
to clients. Mrs. White reviews and oversees all material
investment policy changes and conducts periodic testing to
ensure that client objectives and mandates are being met.
She is subject to the supervision of the Board of Directors.
She can be contacted at 559.228.8002.
Additional Brochure: ADV SUPPLEMENTAL: MICHAEL D. MANJARREZ (2025-03-26)
View Document Text
Page 19
Part 2B of Form
ADV: Brochure
Supplement
Michael D. Manjarrez, CFP®
Investment Advisor
Fresno Pacific University: BA, Business Management: 2012
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
03/26/2025
This Brochure Supplement provides
information about
Michael D. Manjarrez, CFP® and supplements the Whelan
Financial brochure. Please contact Michael J. Ryan, CFP® at
559.228.8002 if you have any questions about the contents of
this supplement.
Additional information about Michael D. Manjarrez, CFP® is
available on the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Brochure 2B: Michael D. Manjarrez, CFP®
Page 2
Educational Background
& Business Experience
Full Legal Name: Michael D. Manjarrez, CFP®
Born: 1985
Education: Fresno Pacific University: BA, Business Management: 2012
Business Experience: Bolt Wealth Management from 4/2019 to 2/2021, Whelan Financial from 2/16/2021 to present. He is a
CERTIFIED FINANCIAL PLANNER® Practitioner and holds a Series 65 license.
Certifications: Michael D. Manjarrez, CFP® has earned
the following certification and is in good standing with the
granting authority:
• CFP®; Certified Financial Planner Board of Standards,
Inc.: 2023
• Examination - Pass the comprehensive CFP® Certifica-
tion Examination. The examination includes case stud-
ies and client scenarios designed to test one’s ability to
correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real-world
circumstances;
• Experience - Complete at least three years of full-time
financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
“The CERTIFIED FINANCIAL PLANNER®, CFP® and federally
registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of
Standards, Inc. 2009 (“CFP Board”).
• Ethics - Agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the follow-
ing ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
The CFP® certification is a voluntary certification; no federal
or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard
of professional education (2) stringent code of conduct and
standards of practice and (3) ethical requirements that
govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certifica-
tion in the United States.
• Continuing Education - Complete 30 hours of continuing
education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
To attain the right to use the CFP® marks, currently an indi-
vidual must satisfactorily fulfill the following requirements:
• Ethics - Renew an agreement to be bound by the Stan-
dards of Professional Conduct. The Standards promi-
nently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This
means CFP® professionals must provide financial plan-
ning services in the best interests of their clients.
• Education - Complete an advanced college-level course
of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary
for the competent and professional delivery of financial
planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance plan-
ning and risk management, employee benefits planning,
investment planning, income tax planning, retirement
planning, and estate planning;
CFP® professionals who fail to comply with the above stan-
dards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or
permanent revocation of their CFP® certification. (Source:
Certified Financial Planner Board of Standards, Inc.)
Form ADV Brochure 2B: Michael D. Manjarrez, CFP®
Page 3
Disciplinary Information
Additional Compensation
Michael D. Manjarrez, CFP® has no reportable disciplinary
history.
Michael D. Manjarrez, CFP® does not receive any economic
benefit from a non-advisory client for the provision of advi-
sory services.
Supervision
Other Business Activities
A. Investment Related Activities
Supervisor: Portia L. White, CFP®
Title: CEO, Partner, Senior Advisor
Phone Number: 559.228.8002
1. Michael D. Manjarrez, CFP® is not engaged in any
other investment related activities.
2. Michael D. Manjarrez, CFP® does not receive
Michael D. Manjarrez, CFP® reports to Portia L. White, CFP®
for all his activities and responsibilities related to Whelan
Financial business.
commissions, bonuses or other compensation on the
sale of securities or other investment products.
B. Non-Investment Related Activities
Portia L. White, CFP® CEO, is responsible for the supervision,
formulation and monitoring of investment advice offered
to clients. Mrs. White reviews and oversees all material
investment policy changes and conducts periodic testing to
ensure that client objectives and mandates are being met.
She is subject to the supervision of the Board of Directors.
She can be contacted at 559.228.8002.
Michael D. Manjarrez, CFP® is not engaged in any
other business or occupation that provides substantial
compensation or involves a substantial amount of his
time.
Additional Brochure: ADV SUPPLEMENTAL: MICHAEL J. RYAN,V, CFP(R) (2025-03-26)
View Document Text
Page 16
Part 2B of Form
ADV: Brochure
Supplement
Michael J. Ryan V, CFP®
Chief Compliance Officer, Investment Advisor
California State University, Fresno: BS, Finance: 2011;
BA, History: 2011
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
03/26/2025
This Brochure Supplement provides
information about
Michael J. Ryan V, CFP® and supplements the Whelan Finan-
cial brochure. Please contact Michael J. Ryan, CFP® at
559.228.8002 if you have any questions about the contents of
this supplement.
Additional information about Michael J. Ryan V, CFP® is avail-
able on the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Brochure 2B: Michael J. Ryan V, CFP®
Page 2
Educational Background
& Business Experience
Full Legal Name: Michael J. Ryan V, CFP®
Born: 1986
Education: California State University, Fresno: BS, Finance: 2011; BA, History: 2011
Business Experience: Sierra Asset Management from 1/2012 to 1/2021; Whelan Financial from 4/2021 to Present. He is a
CERTIFIED FINANCIAL PLANNER® Practitioner, and Chief Compliance Officer.
Certifications: Michael J. Ryan V, CFP® has earned the
following certification and is in good standing with the
granting authority:
• CFP®; Certified Financial Planner Board of Standards,
Inc.: 2017
• Examination - Pass the comprehensive CFP® Certifica-
tion Examination. The examination includes case stud-
ies and client scenarios designed to test one’s ability to
correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real world
circumstances;
• Experience - Complete at least three years of full-time
financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
“The CERTIFIED FINANCIAL PLANNER®, CFP® and federally
registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of
Standards, Inc. 2009 (“CFP Board”).
• Ethics - Agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the follow-
ing ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
The CFP® certification is a voluntary certification; no federal
or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard of
professional education; (2) stringent code of conduct and
standards of practice and (3) ethical requirements that
govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certifica-
tion in the United States.
• Continuing Education - Complete 30 hours of continuing
education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
To attain the right to use the CFP® marks, currently an indi-
vidual must satisfactorily fulfill the following requirements:
• Ethics - Renew an agreement to be bound by the Stan-
dards of Professional Conduct. The Standards promi-
nently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This
means CFP® professionals must provide financial plan-
ning services in the best interests of their clients.
• Education - Complete an advanced college-level course
of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary
for the competent and professional delivery of financial
planning services, and attain a bachelor’s degree from a
regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance plan-
ning and risk management, employee benefits planning,
investment planning, income tax planning, retirement
planning, and estate planning;
CFP® professionals who fail to comply with the above stan-
dards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or
permanent revocation of their CFP® certification. (Source:
Certified Financial Planner Board of Standards, Inc.)
Form ADV Brochure 2B: Michael J. Ryan V, CFP®
Page 3
Disciplinary Information
Additional Compensation
Michael J. Ryan V, CFP® has no reportable disciplinary
history.
Michael J. Ryan V, CFP® does not receive any economic
benefit from a non-advisory client for the provision of advi-
sory services.
Other Business Activities
Supervision
A. Investment Related Activities
1. Michael J. Ryan V, CFP® is not engaged in any other
Supervisor: Portia L. White, CFP®
Title: CEO, Partner, Senior Advisor
Phone Number: 559.228.8002
investment related activities.
2. Michael J. Ryan V, CFP® does not receive commis-
Michael J. Ryan V, CFP® reports to Portia L. White, CFP®
for all his activities and responsibilities related to Whelan
Financial business.
sions, bonuses or other compensation on the sale of
securities or other investment products.
B. Non-Investment Related Activities
Michael J. Ryan V, CFP® is not engaged in any other
business or occupation
that provides substantial
compensation or involves a substantial amount of his
time
Portia L. White, CFP® CEO, is responsible for the supervision,
formulation and monitoring of investment advice offered
to clients. Mrs. White reviews and oversees all material
investment policy changes and conducts periodic testing to
ensure that client objectives and mandates are being met.
She is subject to the supervision of the Board of Directors.
She can be contacted at 559.228.8002.
Additional Brochure: ADV SUPPLEMENTAL: PORTIA L. WHITE, CFP(R) (2025-03-26)
View Document Text
Page 4
Part 2B of Form
ADV: Brochure
Supplement
Portia L. White, CFP®
CEO, Partner, Senior Advisor
B.A. Philosophy, California State University, Fresno, 2004
(Summa Cum Laude)
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
03/26/2025
This Brochure Supplement provides
information about
Portia L. White, CFP® and supplements the Whelan Finan-
cial brochure. Please contact Michael J. Ryan, CFP® at
559.228.8002 if you have any questions about the contents of
this supplement.
Additional information about Portia L. White, CFP® is available
on the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Brochure 2B: Portia L. White, CFP®
Page 2
Educational Background
& Business Experience
Full Legal Name: Portia L. White, CFP®
Born: 1978
Education: California State University, Fresno; BA, Philosophy; Summa Cum Laude 2004
Business Experience: Whelan Financial from 11/1/2004 to Present. She is a CERTIFIED FINANCIAL PLANNER® Practitioner,
CEO, Vice President, and Senior Advisor.
Certifications: Portia L. White, CFP® has earned the
following certification and is in good standing with the
granting authority:
• CFP®; Certified Financial Planner Board of Standards,
Inc.: 2009
• Examination - Pass the comprehensive CFP® Certifica-
tion Examination. The examination includes case stud-
ies and client scenarios designed to test one’s ability to
correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real-world
circumstances;
• Experience - Complete at least three years of full-time
financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
“The CERTIFIED FINANCIAL PLANNER®, CFP® and federally
registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of
Standards, Inc. 2009 (“CFP Board”).
• Ethics - Agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the
following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP®
marks:
The CFP® certification is a voluntary certification; no federal
or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard
of professional education (2) stringent code of conduct and
standards of practice and (3) ethical requirements that
govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certifica-
tion in the United States.
To attain the right to use the CFP® marks, currently an indi-
vidual must satisfactorily fulfill the following requirements:
• Continuing Education - Complete 30 hours of continuing
education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
• Ethics - Renew an agreement to be bound by the Stan-
dards of Professional Conduct. The Standards promi-
nently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This
means CFP® professionals must provide financial plan-
ning services in the best interests of their clients
• Education - Complete an advanced college-level course
of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary
for the competent and professional delivery of financial
planning services, and attain a bachelor’s degree from a
regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance plan-
ning and risk management, employee benefits planning,
investment planning, income tax planning, retirement
planning, and estate planning;
CFP® professionals who fail to comply with the above stan-
dards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or
permanent revocation of their CFP® certification. (Source:
Inc.)
Certified Financial Planner Board of Standards,
Form ADV Brochure 2B: Portia L. White, CFP®
Page 3
Disciplinary Information
Additional Compensation
Portia L. White, CFP® has no reportable disciplinary history.
Portia L. White, CFP® does not receive any economic bene-
fit from a non-advisory client for the provision of advisory
services.
Other Business Activities
Supervision
A. Investment Related Activities
1. Portia L. White, CFP® is not engaged in any other
Supervisor: Vincent J. Whelan, CFP®
Title: President
Phone Number: 559.228.8002
investment related activities.
Portia L. White, CFP® reports to Vincent J. Whelan, CFP®
for all her activities and responsibilities related to Whelan
Financial business.
2. Portia L. White, CFP® does not receive commissions,
bonuses or other compensation on the sale of secu-
rities or other investment products.
B. Non-Investment Related Activities
Portia L. White, CFP® is not engaged in any other busi-
ness or occupation that provides substantial compensa-
tion or involves a substantial amount of her time.
Additional Brochure: ADV SUPPLEMENTAL: STEPHEN C. DETWEILER CFP(R) (2025-03-26)
View Document Text
Page 10
Part 2B of Form
ADV: Brochure
Supplement
Stephen C. Detweiler, CFP®
Director of Trading, Senior Advisor
B.A. Mathematics, California State University, Fresno 2009
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
03/26/2025
This Brochure Supplement provides
information about
Stephen C. Detweiler, CFP® and supplements the Whelan
Financial brochure. Please contact Michael J. Ryan, CFP® at
559.228.8002 if you have any questions about the contents of
this supplement.
Additional information about Stephen C. Detweiler, CFP® is
available on the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Brochure 2B: Stephen C. Detweiler, CFP®
Page 2
Educational Background
& Business Experience
Full Legal Name: Stephen C. Detweiler, CFP®
Born: 1979
Education: California State University, Fresno: BA, Mathematics: 2009
Business Experience: Whelan Financial from 5/31/2010 to Present. He is a CERTIFIED FINANCIAL PLANNER® Practitioner,
Director of Trading, and holds a Series 65 license.
Certifications: Stephen C. Detweiler, CFP® has earned
the following certification and is in good standing with the
granting authority:
• CFP®; Certified Financial Planner Board of Standards,
Inc.: 2017
• Examination - Pass the comprehensive CFP® Certifica-
tion Examination. The examination includes case stud-
ies and client scenarios designed to test one’s ability to
correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real-world
circumstances;
• Experience - Complete at least three years of full-time
financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
“The CERTIFIED FINANCIAL PLANNER®, CFP® and federally
registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of
Standards, Inc. 2009 (“CFP Board”).
• Ethics - Agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the
following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP®
marks:
The CFP® certification is a voluntary certification; no federal
or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard
of professional education (2) stringent code of conduct and
standards of practice and (3) ethical requirements that
govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certifica-
tion in the United States.
To attain the right to use the CFP® marks, currently an indi-
vidual must satisfactorily fulfill the following requirements:
• Continuing Education - Complete 30 hours of continuing
education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
• Ethics - Renew an agreement to be bound by the Stan-
dards of Professional Conduct. The Standards promi-
nently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This
means CFP® professionals must provide financial plan-
ning services in the best interests of their clients.
• Education - Complete an advanced college-level course
of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary
for the competent and professional delivery of financial
planning services, and attain a bachelor’s degree from a
regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance plan-
ning and risk management, employee benefits planning,
investment planning, income tax planning, retirement
planning, and estate planning;
CFP® professionals who fail to comply with the above stan-
dards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or
permanent revocation of their CFP® certification. (Source:
Certified Financial Planner Board of Standards, Inc.)
Form ADV Brochure 2B: Stephen C. Detweiler, CFP®
Page 3
Disciplinary Information
Additional Compensation
Stephen C. Detweiler, CFP® has no reportable disciplinary
history.
Stephen C. Detweiler, CFP® does not receive any economic
benefit from a non-advisory client for the provision of advi-
sory services.
Other Business Activities
Supervision
A. Investment Related Activities
1. Stephen C. Detweiler, CFP® is not engaged in any
Supervisor: Portia L. White, CFP®
Title: CEO, Partner, Senior Advisor
Phone Number: 559.228.8002
other investment related activities.
2. Stephen C. Detweiler, CFP® does not receive
Stephen C. Detweiler, CFP® reports to Portia L. White, CFP®
for all his activities and responsibilities related to Whelan
Financial business.
commissions, bonuses or other compensation on the
sale of securities or other investment products.
B. Non-Investment Related Activities
Stephen C. Detweiler, CFP® is not engaged in any
other business or occupation that provides substantial
compensation or involves a substantial amount of his
time
Portia L. White, CFP® CEO, is responsible for the supervision,
formulation and monitoring of investment advice offered
to clients. Mrs. White reviews and oversees all material
investment policy changes and conducts periodic testing to
ensure that client objectives and mandates are being met.
She is subject to the supervision of the Board of Directors.
She can be contacted at 559.228.8002.
Additional Brochure: ADV SUPPLEMENTAL: TAYLOR J. WHELAN CFP(R) (2025-03-26)
View Document Text
Page 7
Part 2B of Form
ADV: Brochure
Supplement
Taylor J. Whelan, CFP®, CFA
CFO, CIO, Partner, Senior Advisor
B.A. Philosophy, Santa Clara University, 2008
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
03/26/2025
This Brochure Supplement provides
information about
Taylor J. Whelan, CFP® and supplements the Whelan Finan-
cial brochure. Please contact Michael J. Ryan, CFP® at
559.228.8002 if you have any questions about the contents of
this supplement.
Additional information about Taylor J. Whelan, CFP® is avail-
able on the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Brochure 2B: Taylor J. Whelan, CFP®, CFA
Page 2
Educational Background
& Business Experience
Full Legal Name: Taylor J. Whelan, CFP®, CFA
Born: 1985
Education: Santa Clara University; BA, Philosophy: 2008
Business Experience: Whelan Financial from 7/2008 to 12/2010; Wellington Management Company, LLP from 3/2011 to 5/2012;
Wellington Hedge Management from 6/2012 to 10/2014; Whelan Financial from 11/17/2014 to present. He is a CERTIFIED FINANCIAL
PLANNER® Practitioner, CFO, and holds a Series 65 license.
Certifications: Taylor J. Whelan, CFP® has earned the
following certification and is in good standing with the
granting authority:
• CFP®; Certified Financial Planner Board of Standards,
Inc.: 2016
• Examination - Pass the comprehensive CFP® Certifica-
tion Examination. The examination includes case stud-
ies and client scenarios designed to test one’s ability to
correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real-world
circumstances;
• Experience - Complete at least three years of full-time
financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
“The CERTIFIED FINANCIAL PLANNER®, CFP® and federally
registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of
Standards, Inc. 2009 (“CFP Board”).
• Ethics - Agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the follow-
ing ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
The CFP® certification is a voluntary certification; no federal
or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard
of professional education (2) stringent code of conduct and
standards of practice and (3) ethical requirements that
govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certifica-
tion in the United States.
• Continuing Education - Complete 30 hours of continuing
education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
To attain the right to use the CFP® marks, currently an indi-
vidual must satisfactorily fulfill the following requirements:
• Ethics - Renew an agreement to be bound by the Stan-
dards of Professional Conduct. The Standards promi-
nently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This
means CFP® professionals must provide financial plan-
ning services in the best interests of their clients.
• Education - Complete an advanced college-level course
of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary
for the competent and professional delivery of financial
planning services, and attain a Bachelor’s Degree from a
regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance plan-
ning and risk management, employee benefits planning,
investment planning, income tax planning, retirement
planning, and estate planning;
CFP® professionals who fail to comply with the above stan-
dards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or
permanent revocation of their CFP® certification. (Source:
Certified Financial Planner Board of Standards, Inc.)
Form ADV Brochure 2B: Taylor J. Whelan, CFP®, CFA
Page 3
B. Non-Investment Related Activities
• CFA® or Chartered Financial Analyst®, CFA Institute: 2024
Taylor J. Whelan, CFP® is not engaged in any other busi-
ness or occupation that provides substantial compensa-
tion or involves a substantial amount of his time.
Obtaining the CFA designation demonstrates superior
competency in advanced portfolio management, finan-
cial expertise, and technical skills, underpinned by ethical
conduct and the highest standards of practice. To become
a charterholder, candidates must:
Additional Compensation
• Pass all three levels of the CFA Program examinations.
Taylor J. Whelan, CFP® does not receive any economic
benefit from a non-advisory client for the provision of advi-
sory services.
• Have at least 4,000 hours of qualified work experience,
completed in a minimum of 36 months. Qualified hours
must be directly related to the investment decision-mak-
ing process.
Supervision
• Provide 2-3 professional references.
• Be a member in good standing of CFA Institute.
Supervisor: Portia L. White, CFP®
Title: CEO, Partner, Senior Advisor
Phone Number: 559.228.8002
For more information visit www.cfainstitute.org.
Taylor J. Whelan, CFP® reports to Portia L. White, CFP®
for all his activities and responsibilities related to Whelan
Financial business.
Disciplinary Information
Taylor J. Whelan, CFP® has no reportable disciplinary
history.
Portia L. White, CFP® CEO, is responsible for the supervision,
formulation and monitoring of investment advice offered
to clients. Mrs. White reviews and oversees all material
investment policy changes and conducts periodic testing to
ensure that client objectives and mandates are being met.
She is subject to the supervision of the Board of Directors.
She can be contacted at 559.228.8002.
Other Business Activities
A.
Investment Related Activities
1. Taylor J. Whelan, CFP® is not engaged in any other
investment related activities.
2. Taylor J. Whelan, CFP® does not receive commis-
sions, bonuses or other compensation on the sale of
securities or other investment products.
Additional Brochure: ADV SUPPLEMENTAL: VINCENT J. WHELAN, CFP(R) (2025-03-26)
View Document Text
Form ADV Brochure 2B: Vincent J. Whelan, CFP®
Page 1
Part 2B of Form
ADV: Brochure
Supplement
Vincent J. Whelan, CFP®
Founder, President, Senior Advisor
B.A. Sociology, College of the Holy Cross, 1972
Whelan Financial
7700 N. Palm Ave., Ste. 201
Fresno, CA 93711
Telephone: 559.228.8002
03/26/2025
This Brochure Supplement provides
information about
Vincent J. Whelan, CFP® and supplements the Whelan Finan-
cial brochure. Please contact Michael J. Ryan, CFP® at
559.228.8002 if you have any questions about the contents of
this supplement.
Additional information about Vincent J. Whelan, CFP® is avail-
able on the SEC’s website at www.adviserinfo.sec.gov.
Form ADV Brochure 2B: Vincent J. Whelan, CFP®
Page 2
Educational Background
& Business Experience
Full Legal Name: Vincent J. Whelan, CFP®
Born: 1950
Education: The College of the Holy Cross; B.A., Sociology: 1972
Business Experience: Founded Whelan Financial in 1988, former CEO and current President; CERTIFIED FINANCIAL
PLANNER® Practitioner, and Senior Advisor.
Certifications: Vincent J. Whelan, CFP® has earned the
following certification and is in good standing with the
granting authority:
• CFP®; Certified Financial Planner Board of Standards,
Inc.: 1994
• Examination - Pass the comprehensive CFP® Certifica-
tion Examination. The examination includes case stud-
ies and client scenarios designed to test one’s ability to
correctly diagnose financial planning issues and apply
one’s knowledge of financial planning to real-world
circumstances;
• Experience - Complete at least three years of full-time
financial planning-related experience (or the equivalent,
measured as 2,000 hours per year); and
“The CERTIFIED FINANCIAL PLANNER®, CFP® and federally
registered CFP (with flame design) marks (collectively, the
“CFP® marks”) are professional certification marks granted
in the United States by Certified Financial Planner Board of
Standards, Inc. 2009 (“CFP Board”).
• Ethics - Agree to be bound by CFP Board’s Standards of
Professional Conduct, a set of documents outlining the
ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the follow-
ing ongoing education and ethics requirements in order to
maintain the right to continue to use the CFP® marks:
The CFP® certification is a voluntary certification; no federal
or state law or regulation requires financial planners to
hold CFP® certification. It is recognized in the United States
and a number of other countries for its (1) high standard
of professional education (2) stringent code of conduct and
standards of practice and (3) ethical requirements that
govern professional engagements with clients. Currently,
more than 71,000 individuals have obtained CFP® certifica-
tion in the United States.
• Continuing Education - Complete 30 hours of continuing
education hours every two years, including two hours on
the Code of Ethics and other parts of the Standards of
Professional Conduct, to maintain competence and keep
up with developments in the financial planning field; and
To attain the right to use the CFP® marks, currently an indi-
vidual must satisfactorily fulfill the following requirements:
• Ethics - Renew an agreement to be bound by the Stan-
dards of Professional Conduct. The Standards prom-
inently require that CFP® professionals provide financial
planning services at a fiduciary standard of care. This
means CFP® professionals must provide financial plan-
ning services in the best interests of their clients.
• Education - Complete an advanced college-level course
of study addressing the financial planning subject areas
that CFP Board’s studies have determined as necessary
for the competent and professional delivery of financial
planning services, and attain a bachelor’s degree from a
regionally accredited United States college or university
(or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance plan-
ning and risk management, employee benefits planning,
investment planning, income tax planning, retirement
planning, and estate planning;
CFP® professionals who fail to comply with the above stan-
dards and requirements may be subject to CFP Board’s
enforcement process, which could result in suspension or
permanent revocation of their CFP® certi fication. (Source:
Certified Financial Planner Board of Standards, Inc.)
Form ADV Brochure 2B: Vincent J. Whelan, CFP®
Page 3
Disciplinary Information
Additional Compensation
Vincent J. Whelan, CFP® has no reportable disciplinary
history.
Vincent J. Whelan, CFP® does not receive any economic
benefit from a non-advisory client for the provision of advi-
sory services.
Other Business Activities
Supervision
A. Investment Related Activities
1. Vincent J. Whelan, CFP® is not engaged in any other
investment related activities.
2. Vincent J. Whelan, CFP® does not receive commis-
Portia L. White, CFP® CEO, is responsible for the supervision,
formulation and monitoring of investment advice offered
to clients. Mrs. White reviews and oversees all material
investment policy changes and conducts periodic testing to
ensure that client objectives and mandates are being met.
She is subject to the supervision of the Board of Directors.
She can be contacted at 559.228.8002.
sions, bonuses or other compensation on the sale of
securities or other investment products.
B. Non-Investment Related Activities
Vincent J. Whelan, CFP® is not engaged in any other
business or occupation
that provides substantial
compensation or involves a substantial amount of his
time