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ITEM 1 – COVER PAGE
WhippleWood Advisors, LLC
11852 Shaffer Drive, Building B | Littleton, CO 80127
Phone: 303-989-7600 | Toll Free: 800-553-9003
Fax: 303-989-5810
March 18, 2025
Part 2A Brochure
information about the qualifications and business practices of
This brochure provides
WhippleWood Advisors, LLC. If you have any questions about the contents of this brochure,
please contact us at (303) 989-7600. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority. WhippleWood Advisors, LLC is a Registered Investment Adviser. Registration
as an Investment Adviser with the United States Securities and Exchange Commission or any state
securities authority does not imply a certain level of skill or training.
Additional information about WhippleWood Advisors, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a
CRD number. The CRD number for WhippleWood Advisors, LLC is 282860.
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ITEM 2 – MATERIAL CHANGES
This section of the Brochure will address only those “material changes” that have been
incorporated since our last delivery or posting of this document on the SEC’s public
disclosure website (IAPD) www.adviserinfo.sec.gov.
The following material changes have been made since our last Annual Amendment filing
dated February 7, 2024:
• Language was added to the Part 2A Brochure to discuss the Firm’s use of Private
Funds and Private Placements, the risks associated with investing in such
investments, relevant fee language.
• Language was added to Item 8 of our Brochure to discuss our Firm’s investment
strategies, philosophy and methodology.
If you would like another copy of this Brochure, please download it from the SEC Website
as indicated above or you may contact our Chief Compliance Officer, Joe Hubbard at 303-
989-7600.
We encourage you to read this document in its entirety.
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ITEM 3 – TABLE OF CONTENTS
ITEM 1 – COVER PAGE .................................................................................................................................................. 1
ITEM 2 – MATERIAL CHANGES .................................................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS.................................................................................................................................... 3
ITEM 4 – ADVISORY BUSINESS .................................................................................................................................... 4
ITEM 5 - FEES AND COMPENSATION ...................................................................................................................... 12
ITEM 6 - PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT...................................................... 17
ITEM 7 - TYPES OF CLIENTS ....................................................................................................................................... 17
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS......................................... 17
ITEM 9 - DISCIPLINARY INFORMATION .................................................................................................................. 23
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ........................................................ 23
ITEM 11 - CODE OF ETHICS PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING ...................................................................................................................................................................... 25
ITEM 12 - BROKERAGE PRACTICES .......................................................................................................................... 26
ITEM 13 - REVIEW OF ACCOUNTS ........................................................................................................................... 28
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION ............................................................................ 29
ITEM 15 – CUSTODY ................................................................................................................................................... 31
ITEM 16 – INVESTMENT DISCRETION ..................................................................................................................... 32
ITEM 17 – VOTING CLIENT SECURITIES .................................................................................................................. 32
ITEM 18 – FINANCIAL INFORMATION .................................................................................................................... 33
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ITEM 4 – ADVISORY BUSINESS
This Disclosure document is being offered to you by WhippleWood Advisors, LLC (“WWA”
or “Firm”) about the investment advisory services we provide. It discloses information
about our services and the way those services are made available to you, the client.
We are an investment advisory firm located in Littleton Colorado, specializing in
investment management, financial planning and tax and estate planning. Client’s CPA
renders tax advice, not WWA. The firm was established by Rick Whipple and Mona Feeley,
the firm’s principal owners, in January 2016 and became a registered investment adviser
with the SEC in August 2020. The Firm’s current ownership includes Rick Whipple, Mona
Feeley and Joe Hubbard.
We are committed to helping clients build, manage, and preserve their wealth, and to
provide guidance that helps clients to achieve their stated financial goals. We will offer
an initial complimentary meeting upon our discretion; however, investment advisory
services and planning are initiated only after you and WWA execute an Investment
Management Agreement.
Investment Management Services
We manage advisory accounts on a discretionary and non-discretionary basis. Once we
determine a client’s profile, income need, and investment plan, we execute the day-to-
day transactions with or without prior consent, depending on the client’s agreement with
our Firm. Account supervision is guided by the client’s written risk profile and investment
plan. We may accept accounts with certain restrictions if circumstances warrant. We
primarily allocate client assets among cash, equities, debt securities, exchange traded
funds (“ETFs”), [no-load or load-waived mutual funds options], equities, and Alts in
accordance with their stated investment objectives. When appropriate, we recommend
Private Fund investments to certain suitable clients. We generally invest Client’s cash
balances in money market funds, FDIC Insured Cash deposits or FDIC Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. In
most cases, at least a partial cash balance will be maintained in a money market account
or FDIC insurance deposit so that our firm may debit advisory fees for our services related
to this service.
In personal discussions with clients, we determine their objectives, time horizons, risk
tolerance and liquidity and income needs. As appropriate, we also review their prior
investment history, as well as family composition and background. Based on client needs,
we develop the client’s personal risk profile and investment plan. We then create and
manage the client’s investments based on that policy and plan. It is the client’s obligation
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to notify us immediately if circumstances have changed with respect to their goals and
income needs.
As determined through our firm’s initial due diligence with the client, we will determine
if clients are seeking an actively managed investment strategy for their account(s). Our
firm will provide ongoing investment review and management services. This approach
requires us to periodically review client portfolios.
With our discretionary relationship, we will make changes to the portfolio, as we deem
appropriate, to meet your financial objectives. We trade these portfolios based on the
combination of our market views and your objectives, using our investment philosophy
and strategies as described in Item 8 of this Brochure. We tailor our advisory services to
meet the needs of our clients and seek to ensure that your portfolio is managed in a
manner consistent with those needs and objectives. You will have the ability to leave
standing instructions with us to refrain from investing in particular industries or invest in
limited amounts of securities.
You are advised and are expected to understand that our past performance is not a
guarantee of future results. Certain market and economic risks exist that adversely affect
an account’s performance. This could result in capital losses in your account.
If a non-discretionary relationship is in place, calls will be placed to the client presenting
the recommendation made including a rebalancing recommendation and only upon your
authorization will any action be taken on your behalf. It is the decision of the client on
what type of account they elect to open with our firm – a discretionary account without
prior notification of investment trades or a non-discretionary account as described above.
Financial Planning
Most of our investment management clients receive financial planning services at some
point throughout their engagement. Our team strives to engage our clients in
conversations around the family’s goals, objectives, priorities, vision, and legacy – both
for the near term as well as for future generations. With the unique goals and
circumstances of each family in mind, our team offers financial planning ideas and
strategies to address the client’s holistic financial picture, including estate, income tax,
charitable, cash flow and retirement income, wealth transfer and family legacy objectives.
Our team often works closely with our client’s other advisors (CPA, estate attorney,
insurance broker, etc.) to ensure a coordinated effort of all parties toward the client’s
stated goals. Such services include various reports on specific goals and objectives or
general investment and/or planning recommendations, guidance to outside assets and
periodic updates.
Our specific services in preparing a client’s formal financial plan may include:
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● Review and clarification of financial goals;
● Assessment of overall financial position including cash flow and income, balance
sheet, investment strategy, risk management and estate planning, and other
practice areas covered by the CFP Board of Standards;
● Creation of a unique plan for each goal, including personal and business real
estate, education, retirement, financial independence, charitable giving, estate
planning, business succession and other personal goals;
● Development of a goal-oriented investment and income plan, with input from
various advisors to our clients around tax strategy, asset allocation, asset
location, expenses, risk and liquidity factors for each goal. This includes IRA and
qualified plans (limited to education only), taxable and trust accounts that
require special attention.
Consulting Services
We provide investment advice on isolated areas of concern such as estate planning, real
estate, retirement planning, or any other specific topic. Additionally, we provide non-
securities advice related to estate planning, insurance, real estate, and annuities. In these
cases, you have the option to select your own investment managers, custodians, and
insurance companies to implement consulting recommendations. If you need brokerage
and/or other financial services, we will recommend one of several investment managers,
brokers, banks, custodians, insurance companies or other financial professionals
("Firms"). You must independently evaluate these Firms before opening an account or
transacting business and have the right to effect business through any firm you choose.
You have the right to choose whether to follow the consulting advice that we provide.
For clients interested in mitigating certain tax consequences of selling appreciated real
property, our Firm will inform, educate, and advise such clients with respect to the
exchange of such property for securitized interests in other real property while
conforming to Internal Revenue Code Section 1031 (more commonly known as a “1031
Exchange”). In connection with this service, our Firm will evaluate the client’s current real
property and the likely tax consequences if sold at its present market value, help locate a
suitable Qualified Intermediary, perform internal due diligence on potential 1031
Exchange providers that can offer an appropriate securitized interest in like‐kind property
(via a Delaware Statutory Trust or “DST” structure), utilize multiple third‐party due
diligence service providers that issue reports on prospective DSTs, coordinate with the
client’s tax professional or CPA and model projected tax savings (especially as it relates
to DST income tax deferral), and – if the client elects to avail him or herself of the 1031
Exchange – review financial and compliance reports of the DST on an ongoing basis for a
fee. Our Firm will also incorporate the addition of the DST into the applicable client’s
overall portfolio management and/or financial planning services, focused on proactive
reviews and updates with the client, if client directs and engages with WWA
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Sub-Advisory Services
Our firm may determine that engaging the expertise of an independent sub-advisor is
best suited for your account. Our firm will have the discretion to utilize independent third-
party investment advisers to aid in the implementation of investment strategies for your
portfolio. In certain circumstances, we may allocate a portion of a portfolio to an
independent third-party
investment adviser (“Manager”) for separate account
management based upon your individual circumstances and objectives, including, but not
limited to, your account size and tax circumstances. Upon the recognition of such
situations, in coordination with you, we will hire a Manager for the management of those
assets. These advisers shall assist our Firm in managing the day-to-day investment
operations of the various allocations, shall determine the composition of the investments
comprising the allocation, shall determine what securities and other assets of the
allocation will be acquired, held, disposed of or loaned in conformity with the written
investment objectives, policies and restrictions and other statements of each client
comprising the allocation, or as instructed by our Firm.
Managers selected for your investments need to meet several quantitative and
qualitative criteria established by us. Among the criteria that may be considered are the
Manager’s experience, assets under management, performance record, client retention,
the level of client services provided, investment style, buy and sell disciplines,
capitalization level, and the general investment process.
You are advised and should understand that:
●
●
●
A Manager’s past performance is no guarantee of future results;
There is a certain market and/or interest rate risk which may adversely
affect any Manager’s objectives and strategies, and could cause a loss in a
Client's account(s); and
Client risk parameters or comparative index selections provided to our firm
are guidelines only and there is no guarantee that they will be met or not
be exceeded.
Managers may take discretionary authority to determine the securities to be purchased
and sold for the client. As stated in the Discretionary Advisory Agreement, our Firm and
its associated persons will have discretionary authority to hire and fire the Manager. Our
firm will work with the sub-advisor to communicate any trading restrictions or standing
instructions to refrain from a particular industry requested by the Client. In all cases,
trading restrictions will depend on the sub-advisor and their ability to accommodate such
restrictions.
All performance reporting will be the responsibility of the respective Manager. Such
performance reports are provided directly to you and our firm. Disclosures will indicate
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what firm provides the reporting. In addition, WWA does provide more specific client
reporting at the request of a client or portfolio statistics and performance.
We review the performance of our Managers on at least a quarterly basis or as needed.
More frequent reviews may be triggered by changes in Manager’s management,
performance or geopolitical and macroeconomic specific events.
Our discretionary portfolio management services are provided to you primarily, but not
exclusively, through the investment management platform sponsored by SEI Investments
Management Corporation, and its affiliates, SEI Private Trust Company and SEI Global
Services, Inc. (collectively, "SEI"). Our agreement with SEI allows us to offer SEI's "Mutual
Fund Models Program," "Managed Account Program," "Custody-Only Program", and
“Hybrid custody”, which includes SEI co-management of portions of the account program
to you (collectively, the "SEI Programs"), bundled together with SEI's custodial and
execution services. Our arrangement with SEI further provides us with a variety of
account, performance, due diligence, research and risk management tools and
administrative services that allow us to deliver advisory services more efficiently to you.
A summary description of the SEI Programs is as follows:
SEI Asset Management Programs
The SEI "Mutual Fund Models Program," and "Managed Account Program," are
institutional asset allocation programs that our firm uses in the management of
assets for some client accounts. If you enroll in a SEI "Mutual Fund Models
Program," or "Managed Account Program," our firm will assist you in the
establishment of a SEI Program Account (the Account) at SEI Trust Company (SEI).
All Account transactions are processed and cleared through using the SEI systems.
The SEI Mutual Fund Models Program and Managed Account Program use asset
allocation portfolios developed by SEI Investments. The portfolios consist of SEI
Family of Institutional Mutual Funds (Mutual Funds), and other securities
approved by SEI or their sub managers to be held in an account. The SEI managed
programs use selected portfolio managers that are subject to oversight by SEI and
who have entered into a sub-advisory agreement with SEI.
SEI can provide us and our clients the Investment Policy Statement based on what
strategy(s) you and your investment advisor representative select for your
account. We will direct SEI to reallocate your investments in accordance with your
Investment Policy Statement.
SEI and its portfolio managers will have discretionary authority over the securities
and transactions in the Account. SEI has the authority to replace a previously
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selected portfolio manager or SEI Fund without your prior approval. In addition,
SEI has authority, policies and procedures to rebalance the investments within
your account at least annually so that the market value of the shares of each
security held in your account is the same percentage of the total market value of
your account as required by your Investment Policy Statement, or within their
tactical allocation limits. As stated in the Discretionary Advisory Agreement, our
Firm and its associated persons will have discretionary authority to elect certain
asset allocation portfolios on SEI’s platform based on the profile and risk tolerance
that we have developed with you, the client.
The SEI Custody-Only Program, SEI provides custody services, including block
trading for customized WWA strategies and custom models, that do not have any
SEI mutual funds or SEI supervised separate account managers. If you enroll in a
“SEI Custody-Only Program," our firm will assist you in the establishment of a SEI
Program Account (the Account) at SEI Trust Company (SEI). All Account
transactions are processed and cleared using the SEI systems.
The SEI custody only Program uses asset allocation portfolios or investment
strategies developed by WWA’s. The asset allocation portfolios are generally risk-
based portfolios of SEI or non-SEI mutual funds or Exchange traded funds. The
custom strategy portfolios are not asset allocation portfolios, rather the focus on
a specific theme in portfolio construction like “state specific municipal bond
mutual funds,” “closed end funds,” “global equity” or Alternative investments of
publicly traded mutual funds or ETF’s. These strategies are subject to oversight by
WWA’s
SEI can provide us and our clients with the Investment Policy Statement based on
what strategy(s) you and your investment advisor representative select for your
account. We will direct SEI to reallocate your investments in accordance with your
Investment Policy Statement or strategy objective.
WWA’s will have discretionary authority over the assets and transactions in the
Accounts. WWA’s has the authority to replace a previously selected strategy, asset
allocation model or underlying investments without your prior approval. In
addition, WWA’s has authority, policies and procedures to rebalance the
investments within your account at least annually so that the market value of the
shares of each security held in your account is the same percentage of the total
market value of your account as required by your Investment Policy Statement, or
within our tactical allocation limits.
Hybrid custody that also includes SEI co-management of portions of the account
program. SEI provides custody services including block trading when necessary for
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all aspects of the account. All Account transactions are processed and cleared
using the SEI systems. If you enroll in a SEI “hybrid custody” program, our firm will
assist you in the establishment of a SEI Program Account (the Account) at SEI Trust
Company (SEI). WWAs maintains discretion over the entire account at SEI.
Specifically, WWAs has the complete discretion to allocate funds to any SMA
manager, mutual fund, ETF, or specific investment strategy. As it relates to specific
SMA managers with specific model investment strategies, those SMA managers
have sole discretion to buy and sell securities according to their investment
models, just as they would in their own mutual funds that the SMAs mirror.
WWA’s will maintain discretion and supervision over any non-SEI (mutual funds
or separate account manager investments) and discretion over the entire account
as to allocating funds between custody only, SEI mutual funds and SEI supervised
separate account managers.
The hybrid custody accounts are risk-based asset allocation portfolios that use
goals-based planning and tax location for specific client needs and goals. We
leverage the
investment recommendations and management of the SEI
Investment Management Unit for portions of the portfolio but include other
investments and our own custom strategies to further build out the investment
portfolios.
WWA will direct SEI to reallocate your investments in accordance with your
Investment Policy Statement or strategy objective on a periodic basis, but not less
than annually.
Disclosure Regarding Rollover Recommendations
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide
investment advice to you regarding your retirement plan account or individual retirement
account, we are also fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. We have to act in your best interest and not put our
interest ahead of yours. At the same time, the way we make money creates some conflicts
with your interests.
A client or prospect leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money
in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s
plan, if one is available and rollovers are permitted, (iii) rollover to an Individual
Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). Our Firm may recommend an
investor roll over plan assets to an IRA for which our Firm provides investment advisory
services. As a result, our Firm and its representatives may earn an asset-based fee. In
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contrast, a recommendation that a client or prospective client leave their plan assets with
their previous employer or roll over the assets to a plan sponsored by a new employer
will generally result in no compensation to our Firm. Our Firm therefore has an economic
incentive to encourage a client to roll plan assets into an IRA that our Firm will manage,
which presents a conflict of interest. To mitigate the conflict of interest, there are various
factors that our Firm will consider before recommending a rollover, including but not
limited to: (i) the investment options available in the plan versus the investment options
available in an IRA, (ii) fees and expenses in the plan versus the fees and expenses in an
IRA, (iii) the services and responsiveness of the plan’s investment professionals versus
those of our Firm, (iv) protection of assets from creditors and legal judgments, (v)
required minimum distributions and age considerations, and (vi) employer stock tax
consequences, if any. Our Firm’s Chief Compliance Officer remains available to address
any questions that a client or prospective client has regarding the oversight.
Private Investments
In certain cases, our Firm can recommend that a portion of the client’s assets be invested
in certain private investment funds, also known as SEC registered perpetual private
investment funds “evergreen funds” or private placements for Delaware Statutory Trusts
“DSTs” for real estate 1031 exchange planning. Such funds are described as, real estate
funds, private equity funds, private credit funds, private infrastructure funds, and other
types of private pooled investment vehicles (collectively “Private Funds”). Depending on
the type of fund, the Private Funds will invest in various types of investments, many of
which are not exchange traded. In any case, WWAs does not currently recommend funds
with drawdowns. When determining which clients should receive a recommendation to
invest in a Private Fund, our Firm considers many factors, including, but not limited to,
the client’s investment sophistication, risk tolerances and qualifications, investment
objectives, liquidity needs, income and estate tax planning, and the amount of available
assets in the client's account(s). Our goal is to allocate in a fair and balanced manner;
however, given these differing factors, the allocation of investment opportunities in
Private Funds to our clients is mainly subjective, and not all qualifying clients will be
provided a particular private investment opportunity.
For those clients that receive a recommendation to invest in Private Funds, it is important
to read each offering document (e.g., prospectuses or private placement memorandum)
prior to investing to fully understand the risks and potential conflicts of interest pertaining
to the Private Fund investment.
Notably, some of the Private Funds, mutual funds and ETFs selected by our Firm will
employ alternative or riskier strategies (e.g., the use of leverage or derivatives). Leverage
is the use of debt to finance an activity. A private fund facilitating the purchase of a
company using a line of credit or a hedge fund using proceeds from shorting to make
more investments are examples of leverage. Derivatives can, in certain instances, be
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riskier than other types of investments because they can be more sensitive to changes in
economic or market conditions than other types of investments. In certain situations,
derivatives can result in losses that exceed the original investment. The use of derivatives,
leverage, or other alternative strategies may not be successful, resulting in investment
losses, and the cost of such strategies can reduce investment returns. Hedging, on the
other hand, occurs when an investment is made in order to reduce the risk of adverse
price movements in a security. For example, an investor could hedge a long position by
shorting the same or similar security. Please review these, and other, considerations
carefully prior to investing. Please also refer to Item 8 for detailed information regarding
the Firm’s methods of analysis and the risks surrounding such investments.
Wrap Fee Programs
Our firm does not offer a Wrap Fee Program.
Assets
As of December 31, 2024, our firm manages a total of $288,037,168 in regulatory assets
under management. There is $284,308,831 in discretionary regulatory assets under
management and $3,728,337 in non-discretionary assets under management.
ITEM 5 - FEES AND COMPENSATION
Investment Advisory Fees and Compensation
Services under our WWA investment management include investment advisory services
and ongoing investment supervision. Our recommended custodian, SEI, charges custodial
fees, redemption fees, and retirement plan and administrative fees. These custodial fees
charged for brokerage transactions in your Account(s), are not included within our WWA
advisory Fee. Most financial planning services by our firm are included for households
with over $1,000,000 under our Firm’s management, if needed, in the WWA advisory fees
as outlined below. For households with under $1,000,000 our firm’s management, WWA
will bill for financial planning as outlined below under the Financial Planning Fees Section
Item 5.
The fees for our investment management are based on an annual percentage of assets
and are applied to the account asset value on a pro-rata basis. WWA's advisory fees are
billed quarterly in arrears based on the quarter end value of the account(s) under our
Firm’s management. Unless otherwise agreed upon and stated in the Investment
Management Agreement, fees are assessed on all assets under management, including
securities, cash and money market balances. When applicable and noted in the
Investment Management Agreement, legacy positions can be excluded from the fee
calculation.
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Our maximum annual advisory fee is for accounts paying a percentage of assets under
management is 1.15% and the specific advisory fees are set forth in your Investment
Advisory Agreement. Fees may vary based on the size of the account, complexity of the
portfolio, extent of activity in the account or other reasons agreed upon by us and you as
the client. Our employees and their family-related accounts are charged a reduced fee for
our services.
The client may initiate negotiation of our advisory fees, but it is ultimately agreed upon
between the firm and the client. An exception are any assets held in a client directed sub-
account. In the event of termination, any fees due to the Advisor will be deducted from
the Client’s account prior to termination.
Unless otherwise instructed by the Client, we will aggregate related client accounts for
the purposes of determining the account size and annualized fee. The common practice
is often referred to as “householding” portfolios for fee purposes and may result in lower
fees than if fees were calculated on portfolios separately. Our method of householding
accounts for fee purposes looks at the overall family dynamic and relationship. When
applicable and noted in the Investment Management Agreement, concentrated stock
positions may also be excluded from the fee calculation.
The independent qualified custodian holding your funds and securities will debit your
account directly for the advisory fee and pay that fee to us. You will provide written
authorization permitting the fees to be paid directly from your account held by the
qualified custodian. At our discretion, you may pay the advisory fees directly to our Firm
by check. Further, the qualified custodian agrees to deliver an account statement to you
on a quarterly basis indicating all the amounts deducted from the account including our
advisory fees.
Either party giving written or verbal notice to the other may cancel the Investment
Advisory Agreement at any time for any reason. Notice given by the client shall be
effective upon actual receipt by WWA at the address specified on the Investment Advisory
Agreement or the then current address. The advisory fee will be pro-rated to the date of
termination, for the day in which the cancellation notice was given and the earned fee
billed to your account as indicated in your Agreement. Upon termination, you are
responsible for monitoring the securities in your account, and we will have no further
obligation to act or advise with respect to those assets. In the event of client’s death or
disability, our Firm will continue management of the account until we are notified of
client’s death or disability and given alternative instructions by an authorized party.
In no case are our fees based on, or related to, the performance of your funds or
investments.
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intend to
Financial Planning Fees
Most financial planning services by our firm are included for households with over
$1,000,000 under our Firm’s management. For households with under $1,000,000 under
our Firm’s management, WWA will bill for financial planning. In this circumstance, we will
negotiate the planning fees with you. Fees may vary based on the extent and complexity
of your individual or family circumstances and the amount of your assets under our
management. Our fee will be agreed in advance of services being performed. The fee will
be determined based on factors including the complexity of your financial situation,
agreed upon deliverables, and whether or not you
implement any
recommendations through WWA. Financial Planning fees are fixed fees or variable fees
and range from $2,500 to $75,000. In some cases, more complex planning is needed in
the areas of financial planning, estate planning or real estate consulting. In these cases,
our fees typically start at $10,000 and can reach $75,000, or conceptually higher
depending on the client’s needs. The specific fixed fee for your financial plan is specified
in your planning agreement with WWA. WWA has discretion to waive Financial Planning
fees for existing client relationships.
The type of fee and -- in the case of a fixed fee -- the amount must be agreed to prior to
the signing of the financial planning agreement. The agreed upon fee is billed in arrears
either quarterly or semiannually. The initial first year fees range between $2,500 and
$75,000, except in the more complex cases. Typically, we complete a plan within a
quarter and will present it to you within 90 days of the contract date, if you have provided
us with all information needed to prepare the financial plan. Fees will be billed with terms
as outlined in our engagement letter as time in incurred, or at the end of the project.
WWA’s does not bill in advance for any consulting work. WWA has the discretion to waive
the financial planning and consulting fee, depending on the client relationship.
If you choose to terminate the financial planning agreement by providing us with written
notice. Upon termination, fees will be prorated to the date of termination and any earned
portion of the fee will be billed to you based on the hours that our firm has spent on
creating your financial plan prior to termination. The hourly rate used for this purpose
ranges from $150/hour to $500/hour depending on professional staff’s time allocated to
preparation of the Plan. The hourly rate would be stated in your executed Financial
Planning Agreement.
We will not require prepayment of more than $1200 in fees per client, six (6) or more
months in advance of providing any services.
In no case are our fees based on, or related to, the performance of your funds or
investments.
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Consulting Fees
We provide consulting services for clients who need advice on a limited scope of work.
We will negotiate consulting fees with you. Fees range from $2,500 to $75,000 for
Consulting Services and may vary based on the extent and complexity of the consulting
project. Fees will be billed as services are rendered. Either party may terminate the
agreement. Upon termination, fees will be prorated to the date of termination and any
unearned portion of the fee will be refunded to you as described in the Agreement and
our hourly rate described above.
ADDITIONAL FEES AND EXPENSES
SEI Asset Management Program
SEI Program Management Fees (management fees) are payable quarterly, in arrears, net
of income, withholding or other taxes, based on assets under management at the end of
the month. If you enroll in a “SEI Custody-Only Program," SEI will bill 0.09% annually (up
to $1,000 maximum annually) for custodial only services. SEI does not charge this fee on
any SEI mutual fund, SEI ETF, SEI managed account solution, or any mutual fund on the
SEI no-transaction fee list. SEI also charges a $300 annual custody fee per account, for
accounts that hold private investment funds.
Management Fees are automatically deducted from your account by SEI. Each quarter,
SEI sends you an account statement that includes a management fee notification which
shows the computed fee, any adjustments to the fee, an explanation of any adjustment
and the net management fee to be deducted later in the period from your account. A
portion of the management fees are then paid to WWA by SEI. You may terminate the SEI
Program Account at any time by notifying WWA. You, the Client, will be responsible for
payment of fees for the number of days investment services were provided by WWA prior
to receipt of the notice of termination.
Our Firm may invest a portion of your assets in mutual funds, stocks, bonds, exchange
traded funds (ETFs) and fixed annuities. These products charge an investment
management fee on client’s assets invested in these securities. Refer to additional fees
section below for description of fees charged by the Independent Managers, charges
imposed by an ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund
management fees and other fund expenses). Custody of all funds and securities are
maintained by a qualified custodian. In most cases, this is SEI Private Trust Company, but
it some cases this can include MidFirst Bank and Trust, Jackson National, or Nationwide.
SEI Trust Company may charge a separate custodial fee for the custody services it provides
to your account.
In addition to the advisory fees paid to our Firm, clients also incur certain charges imposed
by other third parties, such as broker-dealers, custodians, trust companies, banks and
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other financial institutions (collectively “Financial Institutions”). These additional charges
include securities, transaction fees, custodial fees, fees charged by the Independent
Managers, charges imposed by an ETF in a client’s account, as disclosed in the fund’s
prospectus (e.g., fund management fees and other fund expenses), deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and
other fees and taxes on brokerage accounts and securities transactions, indirect cash
sweep. Our brokerage practices are described at length in Item 12, below. Neither our
Firm nor its supervised persons accept compensation for the sale of securities. Further,
our firm does not share in any of these additional fees and expenses outlined above.
Private Funds: Clients invested in Private Funds are subject to certain fees, such as a
management, performance or incentive fee and other fees and expenses, which are
outlined in the fund’s offering documents. It is important for clients to review the fund’s
offering documents to fully understand all the fees associated with the Fund. All the
above fees are in addition to the fees charged by our Firm. It is important for clients to
know all the fees associated with their accounts; therefore, clients should review the fees
charged by: (i) certain investments, such as private funds and mutual funds, and (ii) third
parties, such as custodians, brokers and advisers, along with the fees charged by our Firm
to fully understand the total amount of fees affecting the account. Neither WWA nor any
of its supervised persons receive compensation for the purchase/sale/holding of
securities or other investment products.
Advisory Fees in General: Clients should note that similar advisory services may (or may
not) be available from other registered investment advisers for similar or lower fees.
Insurance Compensation
Some of our IARs are also licensed insurance agents and sell various life insurance
products, long term care and fixed annuities. Our IARs receive compensation
(commissions, trails, or other compensation from the respective product sponsors) as a
result of effecting insurance transactions for clients. The advisor has an incentive to
recommend insurance and this incentive creates a conflict of interest between your
interests and our Firm. Clients should note that they have the right to decide whether or
not to engage the services of our IARs. Further, clients should note they have the right to
decide whether to act on the recommendations and the right to choose any professional
to execute the advice for any insurance products through our IAR or any licensed
insurance agent not affiliated with our Firm. We recognize the fiduciary responsibility to
place your interests first and have established policies in this regard to avoid any conflicts
of interest.
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ITEM 6 - PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge advisory fees on a share of the capital appreciation of the funds or
securities in a client account (so-called performance-based fees) nor engage in side-by-
side management.
ITEM 7 - TYPES OF CLIENTS
investment advice to
individuals, high net
individuals, charitable
We provide
organizations, estates and trusts. We have no minimum initial account value for opening
an account with our firm.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
INVESTMENT STRATEGIES, PHILOSOPHY, AND METHODOLOGY
(1) For smaller accounts, we typically utilize either WWAs or SEI investment model based
(risk-based asset allocations) on the client’s investment objectives.
(2) We have established investment / portfolio models for medium size and IRA accounts
where tax adjusted returns are not an issue. These investment / portfolio models include
both WWAs “Passive / Active” strategies (more cost conscious with lower tracking error)
and portfolios with more “active” managers (higher tracking error) focusing on
anticipated benefits from technology and innovation in the face of what we believe is an
ongoing secular trend of a declining work force in the United States. We believe that GDP
growth has two significant inputs, the growth of labor, and increases in the productivity
of labor. With the current secular trend of an increasing US dependency ratio (an
increasing number of people receiving government benefits, and declining share of
workers), that US GDP growth will be driven more through increases in worker’s
productivity reflected in asset light growth companies, and companies that focus on
technology and innovation.
(3) For larger accounts we start by addressing our client’s goals, objectives, and asset
allocation through our firm’s proprietary framework that addresses (a) investment alpha,
(b) planning alpha (usually goals-based planning) and (c) tax alpha within asset allocation
ranges assigned through a client’s risk profile. We believe that this framework is how we
can best help our clients grow generational wealth.
Portfolio construction is viewed through allocations to WWAs proprietary investment
strategies, separate managed accounts (SMA), and private fund investments reflecting
our firm’s proprietary framework above. SMAs are 3rd party managed investment
portfolios consisting of individual securities tailored to specific client needs, investment
themes, risk tolerance and tax preference. WhippleWood Advisors monitors a curated
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list of SMA providers similar to our process for managing our own custom strategies. At
the client portfolio, our firm’s investment strategies, and SMA levels, the firm continues
to focus on and employ a “core / satellite” approach. WWAs view core satellite allocations
where the core within both the strategies and the overall portfolio is meant to provide
lower tracking error, lower cost, and minimize the tax impact. The satellite portion at the
portfolio level focusses more on client specific tax and goals-based planning (like equity
income, dividend, quality, or managed volatility for those in distribution mode), or alpha
intended allocations (like long-term secular themes for those in accumulation mode). The
satellite allocations at the strategy and SMA levels often focus on the factors of beta
(quality, value, momentum, size and managed or hedged volatility) to tilt the portfolio, or
sub asset classes within a specific strategy.
Level / Core & Satellite
Individual Strategy Level
Satellite
Investment alpha within strategy
Entire Portfolio Level (1)
Goals based planning & tax planning
Entire Portfolio Level (2) &
Individual Strategy Level
Core
Lower (Tracking
Error, Taxes & Fees)
Lower (Tracking
Error, Taxes & Fees)
Lower (Tracking
Error, Taxes & Fees)
Allocations to long‐term secular
trends & other investment alpha
IPC: WWAs employs an investment policy committee (IPC) structure that meets monthly
(or more frequently if needed) to present and discuss relevant economic, markets, and
risk management issues and information. The reports are generally published monthly
for internal use but can include compliance approved client focused summaries for
reviews and specific client communication as needed. The IPC meeting is generally
followed by an investment strategy manager’s meeting the next day, so the investment
strategy managers can analyze and discuss the data at the strategy level for potential
strategy changes. Each investment strategy is assigned to a member of WWAs licensed
professionals, and they are able to draw upon the experience and actively collaborate
with all of our team members
To develop a complete picture of a client’s investment objectives, our investment adviser
representatives work one-on-one with the advisory client through the initial and on-going
planning process to create an investment plan which fits the client’s risk tolerance and
investment objectives. Based on this information, we obtain a broad understanding of the
client’s investment objectives, goals, and the amount of risk the client will tolerate. To
further fine tune our understanding of a client’s risk tolerance, our firm may utilize our
proprietary risk profile analysis to assist in identifying the client’s risk tolerances when
using goals-based planning.
WWA uses the following analysis methods to determine appropriate securities for client
accounts: 1) Charting 2) Fundamental Analysis 3) Technical Analysis 4) Cyclical Analysis.
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WWA uses Morningstar, Inc, published Federal Reserve notes, Purchasing Managers
Index from ISM (Information Supply Chain Management) and market research provided
by the Custodians. Additionally, WWA utilizes other newsletters as well as the resources
available on the internet to supplement the information obtained from the above
sources.
WWA will advise on other products which we deem appropriate in order to address the
individualized needs, goals and objectives of the client, included but not limited to, private
investment funds or private placements for certain qualified investors.
Third Party Manager Analysis
WWA seeks to recommend an investment strategy that will give a client a diversified
portfolio consistent with the client’s investment objective. WWA will analyze various
securities, investment strategies, and third-party investment management firms if our
firm feels the expertise of a particular manager is best suited for our client. The goal is to
identify a client’s risk tolerance, and then find the most appropriate manager for that
client.
WWA examines the experience, expertise,
investment philosophies and past
performance of independent third-party managers in an attempt to determine if that
manager has demonstrated an ability to invest over a period of time and in different
economic conditions. WWA will monitor the managers’ underlying holdings, strategies,
concentrations and leverage as part of our overall periodic risk assessment. Additionally,
as part of the due-diligence process that is conducted on annually, WWA will survey the
managers’ compliance, business enterprise risks, speak directly with the manager, if
accessible, or the firm’s research team to determine the manager
is still a
recommendation of our firm’s list of third party managers.
A risk of investing with a third-party manager who has been successful in the past is that
he/she may not be able to replicate that success in the future. In addition, as WWA does
not control the underlying investments in a managers’ portfolio, there is also a risk that
the manager may deviate from the stated investment mandate or strategy of the
portfolio, making it a less suitable investment for clients of our firm. Moreover, as WWA
does not control the managers’ daily business and compliance operations, WWA may be
unaware of the lack of internal controls necessary to prevent business, regulatory or
reputational deficiencies.
If deemed appropriate for your portfolio, our Firm may recommend investments
classified as "alternative investments". Alternative investments may include a broad
range of underlying assets including, but not limited to, hedge funds, private equity, real
estate, private credit, infrastructure and registered, publicly traded securities. Alternative
investments can be speculative, not suitable for all clients and intended for only
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experienced and sophisticated investors who are willing to bear the high risk of the
investment, which can include: loss of all or a substantial portion of the investment due
to leveraging, short-selling, or other speculative investment practices; lack of liquidity in
that there may be no secondary market for the fund and none expected to develop;
volatility of returns; potential for restrictions on transferring interest in the fund;
potential lack of diversification and resulting higher risk due to concentration of trading
authority with a single advisor; absence of information regarding valuations and pricing;
potential for delays in tax reporting; less regulation and typically higher fees than other
investment options such as mutual funds. The SEC requires investors be accredited to
invest in these more speculative alternative investments (see discussion on private funds
below for types of sophisticated investors). Investing in a fund that concentrates its
investments in a few holdings may involve heightened risk and result in greater price
volatility.
PRIVATE FUNDS
In most cases, Private Funds are available only to a limited number of sophisticated
investors who meet the definitions of an “accredited investor” under Regulation D of the
Securities Act of 1933, as amended (the “Securities Act”) and “qualified client” under the
Investment Advisers Act of 1940, or “qualified purchaser” under the Investment Company
Act of 1940. Private Placements are considered “limited offerings” since they only accept
a limited amount of funds for investment. Evergreen funds are perpetual funds that are
not limited offerings. When determining which clients should receive a recommendation
to invest in a Private Fund, our Firm takes into account a number of factors, including but
not limited to a client’s sophistication, risk tolerance and qualifications, investment
objectives, liquidity needs, tax planning, and the amount of available investable assets.
Our goal is to allocate in a fair and balanced manner; however, given these differing
factors, the allocation of investment opportunities in Private Funds to clients is mainly
subjective, and not all qualifying clients will be provided with an investment opportunity.
Additionally, there are times when one or more of the Firm’s employees invest in certain
Private Funds that are recommended to clients. When this occurs, a potential conflict
exists and to address the potential conflict employees are required to receive prior
written approval from the Chief Compliance Officer. It is important that qualifying clients
receive a recommendation to invest in a Private Fund read the offering or private
placement memorandum prior to investing to fully understand the risks and potential
conflicts pertaining to the Private Fund investment.
Risk of Loss
Clients must understand that past performance is not indicative of future results.
Therefore, current and prospective clients should never assume that future performance
of any specific investment or investment strategy will be profitable. Investing in securities
involves risk of loss. Further, depending on the different types of investments there will
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be varying degrees of risk. Clients and prospective clients should be prepared to bear
investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our Firm is unable to
represent, guarantee, or even imply that our services and methods of analysis can or will
predict future results, successfully identify market tops or bottoms, or insulate you from
losses due to market corrections or declines.
Investors should be aware that accounts are subject to the following risks:
Charting Analysis Risk - Our charting analysis may not accurately detect anomalies
or predict future price movements. Current prices of securities may reflect all
information known about the security and day-to-day changes in market prices of
securities may follow random patterns and may not be predictable with any
reliable degree of accuracy.
Technical Risk - The risk of market timing based on technical analysis is that our
analysis may not accurately detect anomalies or predict future price movements.
Current prices of securities may reflect all information known about the security
and day-to-day changes in market prices of securities may follow random patterns
and may not be predictable with any reliable degree of accuracy.
Market Risk — Even a long-term investment approach cannot guarantee a profit.
Economic, political and issuer-specific events will cause the value of securities to
rise or fall. Because the value of investment portfolios will fluctuate, there is the
risk that you will lose money and your investment may be worth more or less upon
liquidation.
Foreign Securities and Currency Risk — Investments in international and
emerging-market securities
include exposure to risks such as currency
fluctuations, foreign taxes and regulations, and the potential for illiquid markets
and political instability.
Capitalization Risk — Small-cap and mid-cap companies may be hindered as a
result of limited resources or less diverse products or services, and their stocks
have historically been more volatile than the stocks of larger, more established
companies.
Interest Rate Risk — In a rising rate environment, the value of fixed-income
securities generally declines and the value of equity securities may be adversely
affected.
Credit Risk — Credit risk is the risk that the issuer of a security may be unable to
make interest payments and/or repay principal when due. A downgrade to an
issuer’s credit rating or a perceived change in an issuer’s financial strength may
affect a security’s value and, thus, impact the fund’s performance.
Securities Lending Risk — Securities lending involves the risk that the fund loses
money because the borrower fails to return the securities in a timely manner or
at all. The fund could also lose money if the value of the collateral provided for
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loaned securities, or the value of the investments made with the cash collateral,
falls. These events could also trigger adverse tax consequences for the fund.
Exchange-Traded Funds — ETFs face market-trading risks, including the potential
lack of an active market for shares, losses from trading in the secondary markets
and disruption in the creation/redemption process of the ETF. Any of these factors
may lead to the fund’s shares trading at either a premium or a discount to its “net
asset value.”
Performance of Underlying Managers — We select ETFs in our portfolios.
However, we depend on the manager of such funds to select individual
investments in accordance with their stated investment strategy.
Liquidity Risk - Liquidity risk exists when particular investments would be difficult
to purchase or sell, possibly preventing clients from selling such securities at an
advantageous time or price.
Inflation Risk - When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
Reinvestment Risk - This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
Financial Risk - Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its
obligations in good times and bad. During periods of financial stress, the inability
to meet loan obligations may result in bankruptcy and/or a declining market value.
Real Estate Investment Trusts (“REITs”) - REIT are a form of security that trades
like a stock on major markets yet participates in real estate projects. Most REITs
focus on particular types of commercial development, such as apartments or
office buildings. This concentration leaves them vulnerable to a downturn in this
particular sector of real estate. Also, a high concentration of development in one
community or geographic region may leave it vulnerable to a downturn in that
area’s economy. Equity REITs own and manage income-producing real estate
properties. Mortgage REITs purchase or originate mortgages on properties, not
the properties themselves. Some REITs use leverage, which has potential for
higher rewards, but comes with greater risks. Some REITs are private placements
or Private funds and thus are not traded on the stock exchange. These carry
liquidity risk. Non-Traded REITs: These are publicly registered products that are
not traded on a national securities exchange. For this reason, there is a very
limited or no secondary market for shares. Thus, investors in these products have
very few alternatives should they decide they need to liquidate their positions.
Real Estate Investments ‐ Real estate funds (including REITs) face several kinds of
risk that are inherent in the real estate sector, which historically has experienced
significant fluctuations and cycles in performance. Revenues and cash flows may
be adversely affected by: changes in local real estate market conditions due to
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changes in national or local economic conditions or changes in local property
market characteristics; competition from other properties offering the same or
similar services; changes in interest rates and in the state of the debt and equity
credit markets; the ongoing need for capital improvements; changes in real estate
tax rates and other operating expenses; adverse changes in governmental rules
and fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws. Interests in
DSTs that are acquired via a 1031 Exchange can involve significant leverage, which
can result in default in the event the loan‐to‐value ratio becomes unsustainable,
and the acquired debt becomes unserviceable. Additionally, real properties
acquired by a DST can be overvalued relative to applicable market valuations for
similar properties, thus resulting in an initial overpayment for the acquisition of
the property and higher ongoing debt service obligations. Since it is the DST that
owns the acquired real property, clients will also be largely dependent on the DST
sponsor’s management capabilities, experience, solvency, and general
professional aptitude. As described above, all real property can be affected by
macroeconomic risk, unpredictable market cycles, interest rate fluctuations, and
changes in tax rules (among other impacts).
Non-Traded REITs - These are publicly registered products that are not traded on
a national securities exchange. For this reason, there is a very limited or no
secondary market for shares. Thus, investors in these products have very few
alternatives should they decide they need to liquidate their positions.
ITEM 9 - DISCIPLINARY INFORMATION
We do not have any legal, financial or other “disciplinary” item to report.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Affiliated Tax Firm
Some of the IARs of the firm are also CPAs with the affiliated entity, WhippleWood CPAs,
P.C. which provides tax services to individuals and corporations. The IARS will receive
additional compensation for the tax services performed by the CPA related work. Any
fees received through the tax services do not offset advisory fees the client may pay for
advisory services under WWA. However, clients should note that they have the right to
decide whether or not to engage in services with the CPA firm. As a result, a conflict arises
between your interests and WWA’s interest. However, at all times WWA will act in your
best interest and act as a fiduciary in carrying out services provided to you.
Broker Dealers
Certain IARs of WWA are registered representatives of DMK Advisor Group, Inc. (“DMK”)
a securities broker-dealer and will be compensated for effecting securities transactions
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or providing advisory services. A portion of the time of WWA and these IARs is spent in
connection with broker/dealer activities.
As a broker-dealer, DMK engages in a broad range of activities normally associated with
securities brokerage firms. Pursuant to the investment advice given by WWA or its IARs,
investments in securities may be recommended for clients. If DMK is selected as the
broker-dealer, DMK and its registered representatives, including IARs of WWA, may
receive commissions for executing securities transactions. When IARs of WWA receive
commissions in connection with the advice given to advisory clients, WWA may reduce a
portion of its fees by the amount of the commissions earned by WWA IARs. Clients that
purchase any products resulting in commission to the registered representative will not
be assessed an advisory fee on those products sold through the broker-dealer.
You are advised that if DMK is selected as the broker-dealer, the transaction charges may
be higher or lower than the charges you may pay if the transactions were executed at
other broker/dealers. You should note, however, that you have the right to decide to
purchase products through the broker dealer. If you do decide to purchase products, you
have the right to choose from whom you will purchase the products.
WWA may provide advice regarding mutual fund securities. You should be aware that, in
addition to the advisory fees you pay in connection with any WWA program, each
investment company also pays its own separate investment advisory fees and other
expenses. Mutual funds also charge their own internal separate fees for investing in their
fund. Such fees and expenses are disclosed in the mutual fund’s prospectus. In addition,
clients should be aware that mutual funds may be purchased separately, independent of
the investment management services of WWA and fees of WWA.
Moreover, you should note that under the rules and regulations of FINRA, DMK has an
obligation to maintain certain client records and perform other functions regarding
certain aspects of the investment advisory activities of its registered representatives.
These obligations require DMK to coordinate with and have the cooperation of its
registered representatives that operate as, or are otherwise associated with, investment
advisers other than DMK.
Insurance
Some of our IARs are also licensed insurance agents and sell various life insurance
products, long term care and fixed insurance and annuity products.
Commissions generated by insurance sales do not offset regular advisory fees. The firm
and the IAR have an incentive to recommend insurance products and this incentive
creates a conflict of interest between your interests and our Firm. We mitigate this
conflict by disclosing to clients they have the right to decide whether or not to engage the
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services of our IARs or our affiliated Insurance agency. Further, clients should note they
have the right to decide whether to act on the recommendations and the right to choose
any professional to execute the advice for any insurance products through our IAR or any
licensed insurance agent not affiliated with our Firm. We recognize the fiduciary
responsibility to place the client’s interests first and have established policies in this
regard to avoid any conflicts of interest.
Our Firm does not have an application pending to register, as a futures commission
merchant, commodity pool operator, a commodity trading advisor, or an associated
person of the foregoing entities.
ITEM 11 - CODE OF ETHICS PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
We have developed and implemented a Code of Ethics that sets forth standards of
conduct expected of our advisory personnel to mitigate this conflict of interest. The Code
of Ethics addresses, among other things, personal trading, gifts, and the prohibition
against the use of inside information.
The Code of Ethics is designed to:
● protect our clients,
● detect and deter misconduct,
● educate personnel regarding the firm’s expectations and laws governing their
conduct,
● remind personnel that they are in a position of trust and must act with complete
propriety at all times,
● protect the reputation of our Firm,
● guard against violation of the securities laws,
● establish procedures for personnel to follow so that we may determine whether
their personnel are complying with the firm’s ethical principles.
Our Firm and persons associated with us are allowed to invest, buy or sell securities, for
their own accounts or to have a material financial interest in the same securities or other
investments that we recommend or acquire for your account and may engage in
transactions that are the same as transactions made in your account. We recognize the
fiduciary responsibility to act in your best interest and have established policies to
mitigate conflicts of interest. Trades for supervised persons are traded alongside client
accounts and receive the same pricing as clients if traded on the same day.
Neither our Firm nor its related persons recommend to clients, or buys or sells for client
accounts, securities in which we have a material financial interest.
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We have established the following restrictions in order to ensure our firm’s fiduciary
responsibilities:
1. A director, officer or employee of WWA shall not buy or sell any securities for their
personal portfolio(s) where their decision is substantially derived, in whole or in
part, by reason of his or her employment unless the information is also available
to the investing public on reasonable inquiry. No supervised employee of WWA
shall prefer his or her own interest to that of the advisory client.
2. We maintain a list of all securities holdings of anyone associated with this
advisory practice with access to advisory recommendations. These holdings are
reviewed on a regular basis by an appropriate officer/individual of WWA.
3. We emphasize the unrestricted right of the client to decline to implement any
advice rendered, except in situations where we are granted discretionary
authority of the client’s account.
4. We require that all supervised employees must act in accordance with all
applicable Federal and State regulations governing registered investment
advisory practices.
5. Any supervised employee not in observance of the above may be subject to
termination.
You may request a complete copy of our Code of Ethics by contacting us at the telephone
number on the cover page of this Part 2; Attn: Chief Compliance Officer.
ITEM 12 - BROKERAGE PRACTICES
you or
your account.
As described in Item 4, we have a relationship with SEI to act as custodian for your
account. SEI offers to independent investment Advisors services which include custody of
securities, trade execution, clearance and settlement of transactions. We recommend
that you establish accounts with SEI to maintain custody of your assets and to effect
trades for your accounts. Some of the products, services and other benefits provided by
SEI benefit us and may not benefit
Our
recommendation/requirement that you place assets with SEI may be based in part on
benefits SEI provides us, and not solely on the nature, cost or quality of custody and
execution services provided by the custodian.
We are independently owned and operated and not affiliated with SEI. SEI provides us
with access to their institutional trading and custody services. These services include
custody, research and access to mutual funds and other investments that are otherwise
generally available only to institutional investors.
In the event you request us to recommend a broker/dealer custodian for execution
and/or custodial services, we generally recommend your account to be maintained at SEI.
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We may recommend that you establish accounts with SEI to maintain custody of your
assets and to effect trades for your accounts. You are under no obligation to act upon
any recommendations, and if you elect to act upon any recommendations, you are under
no obligation to place the transactions through any broker/dealer we recommend. Our
recommendation is generally based on the broker’s cost and fees, skills, reputation,
dependability and compatibility with the client. You may be able to obtain lower
commissions and fees from other brokers and the value of products, research and services
given to us is not a factor in determining the selection of broker/dealer or the
reasonableness of their commissions.
We place trades for your account subject to our duty to seek best execution and other
fiduciary duties. We may use broker-dealers other than SEI to execute trades for your
account maintained at the custodian, but this practice may result in additional costs to
you so that we are more likely to place trades through SEI rather than other broker-
dealers. You may be able to obtain lower commissions and fees from other brokers and
the value of products, research and services given to us is not a factor in determining the
selection of broker/dealer or the reasonableness of their commissions. SEI's execution
quality may be different than other broker-dealers.
The custodians we utilize make available to us other products and services that benefit us
but may not benefit your accounts. Some of these other products and services assist us
in managing and administering your accounts. These include software and technology
that provide access to client account data (such as trade confirmations and account
statements), facilitate trade execution (and allocation of aggregated trade orders for
multiple client accounts), provide research, pricing information and other market data,
facilitate payment of our fees from your account, and assist with back-office functions,
recordkeeping and reporting.
Many of these services generally may be used to service all or a substantial number of our
accounts. The custodians also make available to us other services intended to help us
manage and further develop its business enterprise. These services may include
information
consulting, publications and conferences on practice management,
technology, business succession, regulatory compliance, and marketing. In addition, the
custodians may make available, arrange and/or pay for these services rendered to us by
third parties. The custodians may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these
services to us.
Because each client is advised independently and we consider such factors as account
size, suitability, taxes, investment objective and/or cash availability, and transactions are
executed in accordance with such advice, our Firm is unlikely to aggregate trade
orders. Not aggregating orders might result in higher execution costs than if we
aggregated client orders. If we do aggregate orders, we allocate the securities among
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client accounts so as not to systematically favor any client account over another. We
determine which accounts will participate in an aggregated order on a case-by-case basis
in the best interests of each client. Participating accounts share the benefit, if any, of
aggregation on a pro rata basis. If aggregated orders are not completely filled on the day
on which they are placed, each participating client will receive the average share price on
the transaction day and costs will be allocated pro rata.
As a matter of policy and practice, we do not utilize research, research-related products
and other services obtained from broker-dealers, or third parties, on a soft dollar
commission basis other than what is described above.
Trade Errors
We have implemented procedures designed to prevent trade errors; however, trade
errors in client accounts cannot always be avoided. Consistent with our fiduciary duty, it
is our policy to correct trade errors in a manner that is in the best interest of the client.
In cases where the client causes the trade error, the client will be responsible for any loss
resulting from the correction. Depending on the specific circumstances of the trade error,
the client may not be able to receive any gains generated as a result of the error
correction. In all situations where the client does not cause the trade error, the client will
be made whole, and we will absorb any loss resulting from the trade error if the error was
caused by the firm. If the error is caused by the broker-dealer, the broker-dealer will be
responsible for covering all trade error costs. We will never benefit or profit from trade
errors.
ITEM 13 - REVIEW OF ACCOUNTS
Account Reviews and Reviewers – Investment Supervisory Services
Our Investment Advisor Representatives will monitor client accounts on at least a
quarterly basis and perform reviews with each client annually or as often as is agreed
upon by the client and Advisor. All accounts are reviewed for consistency with client
investment strategy, asset allocation, risk tolerance and performance relative to the
appropriate benchmark. More frequent reviews may be triggered by changes in an
account holder’s personal, tax or financial status. Geopolitical and macroeconomic
specific events may also trigger reviews. Clients may request a review at any time.
Statements and Reports
The custodian for the individual client’s account will provide clients with an account
statement at least quarterly. At scheduled reviews or upon request, clients receive an
WWA-prepared written report detailing their current positions, asset allocation, and
year-to-date performance.
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ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
Promoter Relationship
Some of WWA’s IAR’s, pursuant to the Investment Advisers Act of 1940 and similar State
rules and statues, and the rules and regulations there under, as amended (“Advisers Act”),
act as a Promoter, as that term is defined under the Advisers Act, for the sole purpose of
permitting a Promoter to refer investment advisory clients to an unaffiliated Registered
Investment Adviser. The Promoter is a “supervised person” of WWA. Promoters will be
held to WWA’s and all applicable legal standards at all times and will be subject to review
by WWA on an ongoing basis with respect to their solicitation activities.
For legacy accounts, the unaffiliated Registered Investment Adviser will pay our IAR a
Promotor fee in accordance with the Advisers Act. Unless otherwise disclosed, any such
referral fee is paid solely from independent Registered Investment Adviser’s investment
management fee and does not result in any additional charge to the client. If the client is
introduced by the Promoter, the Promoter is required to provide the client with the
unaffiliated RIA firm’s written brochure(s) and a copy of the Promoter’s disclosure
statement containing the terms and conditions of the solicitation arrangement.
Effective in 2023, WWA’s will continue to receive compensation for legacy referral
business from the one existing non-affiliated RIA firm but will cease to serve as a promoter
of new business away from WhippleWood Advisors. The one existing relationship with
the non-affiliated RIA firm predated WWA’s as an RIA.
Non-cash referral arrangements:
Our Firm may be asked to recommend a financial professional, such as an attorney,
accountant, or mortgage broker. In such cases, our Firm does not receive any direct
compensation in return for any referrals made to individuals or firms in our professional
network. Clients must independently evaluate these firms or individuals before engaging
in business with them and clients have the right to choose any financial professional to
conduct business. Individuals and firms in our financial professional network may refer
clients to our Firm. Again, our Firm does not pay any direct compensation in return for
any referrals made to our Firm. Our Firm does recognize the fiduciary responsibility to
place your interests first and have established policies in this regard to mitigate any
conflicts of interest.
Referral Arrangements
WWA informs its clients and prospective clients of FDIC Cash Sweep accounts “CF Cash
Program.” The CF Cash Program is a deposit bank account program established and
administered by StoneCastle Cash Management, LLC (“StoneCastle”) or Axos Bank
(“Axos”) to benefit individual investors by offering a cash management solution designed
to enhance returns on cash savings while providing increased FDIC insurance protection
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We receive a referral fee from StoneCastle and Axos based on the average daily balance
of each individual account referred by the Company who participates in the CF Cash
Program.
Outside of the FDIC / Cash Management above (in general terms):
Our Firm and its related entities do not directly or indirectly compensate any person who
is not an IAR of our firm nor receive any compensation for any client referrals.
We receive an economic benefit from SEI in the form of the support products and services
it makes available to us. These products and services, how they benefit us, and the related
conflicts of interest are described above under Item 12 Brokerage Practices. The
availability to us of SEI’s products and services is not based on us giving particular
investment advice, such as buying particular securities for our clients. From time to time,
we may receive expenses reimbursement for travel related to education and or practice
management from SEI or distributors of investments. Travel expense reimbursements
are typically a result of attendance at due diligence and/or investment training events
hosted by our custodian or product sponsors.
Insurance
Some of our IARs are also licensed insurance agents. There is a conflict of interest to
clients because our firm and our IARs receive compensation (commissions, trails, or other
compensation from the sale of the respective insurance products) as a result of effecting
insurance transactions for clients.
The firm and the IAR have an incentive to recommend insurance products and this
incentive creates a conflict of interest between your interests and our Firm. We mitigate
this conflict by disclosing to clients they have the right to decide whether or not to engage
the services of our IARs or our affiliated Insurance agency. Further, clients should note
they have the right to decide whether to act on the recommendations and the right to
choose any professional to execute the advice for any insurance products through our IAR
or any licensed insurance agent not affiliated with our Firm. We recognize the fiduciary
responsibility to place the client’s interests first and have established policies in this
regard to avoid any conflicts of interest.
From time to time, we may receive expense reimbursement for travel and/or marketing
expenses from distributors of investment and/or insurance products. Travel expense
reimbursements are typically a result of attendance at due diligence and/or investment
training events hosted by product sponsors. Marketing-expense reimbursements are
typically the result of informal expense sharing arrangements in which product sponsors
may underwrite costs incurred for marketing such as advertising, publishing and seminar
expenses. Although receipt of these travel and marketing expense reimbursements are
not predicated upon specific sales quotas, the product sponsor reimbursements are
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typically made by those sponsors for whom sales have been made or it is anticipated sales
will be made.
ITEM 15 – CUSTODY
Custody has been defined by regulators as having access or control over client funds
and/or securities. Our firm does not have physical custody of funds or securities, as it
applies to investment advisors.
Deduction of Advisory Fees
As paying agent for our firm, your independent custodian will directly debit your
account(s) for the payment of our advisory fees. This ability to deduct our advisory fees
from your accounts causes our firm to exercise limited custody over your funds or
securities. We do not have physical custody of any of your funds and/or securities as your
funds and securities will be held with a bank, broker-dealer, or other qualified custodian.
You will receive account statements from the qualified custodian(s) holding your funds
and securities at least quarterly. The account statements from your custodian(s) will
indicate the amount of our advisory fees deducted from your account(s) each billing
period. You should carefully review account statements for accuracy and contact us
immediately if you have any questions.
Bill Pay
WhippleWood Advisors does not provide our clients with bill paying services. While
WhippleWood Advisors and WhippleWood CPA’s are separately regulated businesses and
entities, the two firms do have common ownership by two of the three members of
WhippleWood Advisors. WhippleWood CPA’s does provide limited assistance with bill
paying services for their individual clients and their businesses that need it through a
separate engagement letter with the CPA firm. These services often include assistance
with managing the client’s accounts payable, by entering and coding invoices into their
accounting system. WWCPAs does not approve invoices for payments, only the client can
approve invoices to be paid.
For any shared clients (WWCPAs & WWAs), additional policies, procedures, and internal
controls have been put into place. In addition to WhippleWood CPAs’ limited role in the
assistance of entering of invoices, both firms confirm with the client and or the director
of WWCPA’s Client Accounting Services Group that no one at WhippleWood CPAs have
any master user rights in the accounting software to change permissions to allow for the
access or transfer of funds without client approval, that no one in the CPA firm has direct
complete access (including passwords) to any online banking or financial accounts
(beyond statement and transaction views), that if any checks are received at the office
payable to the client, that they are returned to the payor of the check within three
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business days. Our Firm has implemented policies and procedures to mitigate any
conflicts of interest between shared clients of both affiliated entities.
ITEM 16 – INVESTMENT DISCRETION
For discretionary accounts, prior to engaging our Firm to provide investment advisory
services, you will enter a written Agreement with us granting the firm the authority to
supervise and direct, on an on-going basis, investments in accordance with the client’s
investment objective and guidelines. In addition, you will need to execute additional
documents required by the Custodian to authorize and enable WWA, in its sole discretion,
without prior consultation with or ratification by you, to purchase, sell or exchange
securities in and for your accounts. We are authorized, in our discretion and without prior
consultation with you to: (1) buy, sell, exchange and trade any stocks, bonds or other
securities or assets and (2) determine the amount of securities to be bought or sold and
(3) place orders with the custodian. Any limitations to such discretionary authority will
be communicated to our Firm in writing by you, the client.
The limitations on investment discretion held by WWA for you are:
1. For discretionary accounts, we require that we be provided with authority to
determine which securities and the amounts of securities to be bought or sold.
2. Any limitations on this discretionary authority shall be in writing within the
Investment Advisory Agreement. You may change/amend these limitations as
required. All limitations shall be made in writing to the firm.
In some instances, we may not have discretion on an account. We will discuss all
transactions with you prior to execution or you will be required to make the trades if in
an employer sponsored account.
ITEM 17 – VOTING CLIENT SECURITIES
We will not vote proxies on behalf of your advisory accounts. At your request, we may
offer you advice regarding corporate actions and the exercise of your proxy voting rights.
If you own shares of applicable securities, you are responsible for exercising your right to
vote as a shareholder. In most cases, you will receive proxy materials directly from the
account custodian. However, in the event we were to receive any written or electronic
proxy materials, we would forward them directly to you by mail, unless you have
authorized our firm to contact you by electronic mail, in which case, we would forward
any electronic solicitations to vote proxies. Further, for some of the investments in your
account, SEI has hired a third-party proxy service to vote those proxies on your behalf.
Clients can contact our office with questions about a particular solicitation by phone at
303-989-7600.
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ITEM 18 – FINANCIAL INFORMATION
We do not require or solicit prepayment of more than $1200 in fees per client, six months
or more in advance. Therefore, we are not required to include a balance sheet for our
most recent fiscal year. We are not subject to a financial condition that is reasonably
likely to impair our ability to meet contractual commitments to clients. Finally, we have
not been the subject of a bankruptcy petition at any time.
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