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Part 2 of Form ADV: Firm Brochure
Whitcomb & Hess, Inc.
1020 Cleveland Ave.
Ashland, Ohio 44805
Telephone: 419-289-7007
Email: info@whitcomb.com
Web Address: www.whitcomb.com
February 25, 2026
This brochure provides information about the qualifications and business practices of Whitcomb &
Hess. If you have any questions about the contents of this brochure, please contact our service team
at 419-289-7007 or info@whitcomb.com.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority.
Additional information about Whitcomb & Hess is also available on the SEC's website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Our firm's CRD number is 121064.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment dated February 27, 2025, we do not have any material
change to report.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisors
Item 20 Additional Information
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Item 4 Advisory Business
Whitcomb & Hess, Inc. ("Whitcomb & Hess") was founded in 1983 by the late Edward L. Whitcomb and
James H. Hess. Whitcomb & Hess is located in Ashland, Ohio.
Whitcomb & Hess is a Certified Public Accounting (CPA) and investment advisory firm, whose primary
business is providing tax, accounting, and management services to individuals and corporations. In
addition to this practice, Whitcomb & Hess provides investment advisory and portfolio management
services, and consulting services.
Whitcomb & Hess is a registered investment advisor (RIA) with the Securities and Exchange
Commission (SEC) and is notice filed in states where such filings are required. Whitcomb & Hess is
also an Ohio licensed insurance agency.
Whitcomb & Hess offers the following advisory services to our clients:
INVESTMENT ADVISORY SERVICES
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to clients regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we determine the client's individual objectives, time
horizons, risk tolerance, and liquidity needs. As appropriate, we also review and discuss a client's prior
investment history, as well as family composition and background. We manage these advisory
accounts on a discretionary or non-discretionary basis. Account supervision is guided by the client's
stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income), as well
as tax considerations. Clients may impose reasonable restrictions on investing in certain securities,
types of securities, or industry sectors.
Although our investment advice is offered concerning predominantly exchange-listed securities, we
may also recommend:
• Certificates of deposit
• Municipal securities
• Securities traded over-the-counter
• Variable annuities
• No-load and institutional mutual funds
• Foreign issuers
• Corporate debt securities (other than commercial paper)
• Commercial paper
• United States governmental securities
Because some types of investments involve certain additional degrees of risk they will only be
recommended when consistent with the client's stated investment objectives, tolerance for risk, liquidity
and suitability.
AMOUNT OF MANAGED ASSETS
As of February 9, 2026, we provide continuous management services for $433,488,072 in client
assets on a discretionary basis, and $57,211,818 in client assets on a non-discretionary basis.
PENSION CONSULTING SERVICES
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Our Pension Consulting Services are comprised of three distinct services. Clients may choose to use
any or all of these services.
Selection of Investment Vehicles:
We assist plan sponsors in constructing appropriate asset allocation models. We will then review
various mutual funds (both index and managed) to determine which investments are appropriate. The
number of investments to be recommended will be determined by the client.
Monitoring of Investment Performance:
We monitor client investments continually. Although our firm is not involved in any way in the purchase
or sale of these investments, we supervise the client's portfolio and will make recommendations to the
client as market factors and the client's needs dictate.
Employee Communications:
For pension, profit sharing, and 401(k) plan clients with individual plan participants exercising control
over assets in their own account ("self-directed plans"), we may also provide annual educational
support and investment workshops designed for the plan participants. The nature of the topics to be
covered will be determined by us and the client under the guidelines established in the Employee
Retirement Income and Securities Act ("ERISA") Section 404(c). The educational support and
investment workshops will NOT provide plan participants with individualized, tailored investment advice
or individualized, tailored asset allocation recommendations.
AMOUNT OF ASSETS IN 401(K) PLANS FOR WHICH WE PROVIDE CONSULTING SERVICES
As of February 9, 2026, we were providing pension consulting services to fourteen (14) 401(k) plans
with assets totaling approximately $35,751,092. These assets are included in our non-discretionary
assets under management calculation noted above.
FINANCIAL PLANNING
In accordance with requirements by the Certified Financial Planner Board of Standards, we have a
fiduciary duty to place the interests of the Client above the interests of us as the Advisor, including
operating with the highest regard to professionalism, integrity, competence, and diligence. We are also
required to avoid conflicts of interest, or fully disclose material conflicts of interest to the Client.
The financial planning process includes: understanding the client's personal and financial
circumstances, identifying and selecting goals, analyzing the client's course(s) of action, developing
and presenting the financial planning recommendations, implementing those recommendations, and
monitoring and updating the financial planning progress.
As part of our financial planning service, we offer modular and broad-based planning. Our modular
planning services are tailored for clients requiring advice on a single aspect(s) of their finances. For
clients requiring board-based planning services, we provide a comprehensive evaluation of the client's
current and future financial state by using currently known variables to predict future cash flows, asset
values and withdrawal plans. Through the financial planning process, all questions, information and
analysis are considered as they impact and are impacted by the entire financial and life situation of the
client. Clients purchasing this service typically receive a written report which provides the client with a
detailed financial plan designed to assist the client achieve his or her financial goals and objectives.
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In general, the financial plan can address any or all of the following areas:
• PERSONAL: We review family records, budgeting, personal liability, estate information, college
planning, and other financial goals.
• TAX AND CASH FLOW: We analyze the client's income tax and spending and planning for
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past, current and future years; then illustrate the impact of various investments on the client's
current income tax and future tax liability.
INVESTMENTS: We analyze investment alternatives and their effect on the client's portfolio.
INSURANCE: We review existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home, and automobile.
• RETIREMENT: We analyze current strategies and investment plans to help the client achieve
his or her retirement goals.
• DEATH AND DISABILITY: We review the client's cash needs at death, income needs of
surviving dependents, estate planning, and disability income.
• ESTATE: We assist the client in assessing and developing long-term strategies, including as
appropriate, living trusts, wills, powers of attorney, and asset protection plans. In addition we
will assess nursing home costs, Medicaid, elder law, and estate taxes.
We gather required information through in-depth personal interviews. Information gathered may
include the client's current financial status, tax status, future goals, returns objectives and attitudes
towards risk. We carefully review documents supplied by the client and prepare a written report.
Should the client choose to implement the recommendations contained in the plan, we suggest the
client work closely with his/her attorney, accountant, insurance agent, and/or stockbroker.
Implementation of financial plan recommendations is entirely at the client's discretion.
Financial Planning recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company. All recommendations are of a generic nature.
Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
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We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Item 5 Fees and Compensation
PORTFOLIO MANAGEMENT / PENSION CONSULTING FEES
As detailed in the Investment Advisory Agreement, portfolio management and investment advisory
services are provided for a percentage of assets under management.
Whitcomb & Hess does not receive any performance-based compensation. Fees are not based on
capital appreciation. Fees are not negotiable.
Fees are calculated and billed each quarter in advance, based on the fair market value of assets at the
end of the prior quarter. Fees will be automatically withdrawn from your account on or about the first
business day of each quarter, unless other payment arrangements are made in advance. Payment of
management fees will be made by the qualified custodian holding the funds and securities, provided
that you supply written authorization permitting the fees to be paid directly from the account. Whitcomb
& Hess will not have access to funds for payment of fees without your written consent.
Further, the qualified custodian agrees to deliver account statements, at least quarterly, directly to you,
showing all disbursements from the account. You are encouraged to review all account statements for
accuracy. Whitcomb & Hess will receive a duplicate copy of the statement that was delivered to you.
Percentages used for fee calculations are as follows:
Portfolio Management Fees Pension Consulting Fees
(Individuals and Organizations)
Assets Under Management
$0 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $4,999,999
$5,000,000 +
Annual Fee
0.75%
0.50%
0.30%
0.20%
Assets Under Management Annual Fee
$0 - $499,999
$500,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999
$3,000,000 - $4,999,999
$5,000,000 +
1.00%*
0.80%
0.60%
0.40%
0.30%
0.20%
*With a minimum fee of $25 per quarter (Individuals and Organizations only)
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FINANCIAL PLANNING FEES
Whitcomb & Hess' Financial Planning fee will be determined based on the nature of the services being
provided and the complexity of each client's circumstances. All fees are agreed upon prior to entering
into a contract with any client. Our Financial Planning fees are calculated and charged on a fixed fee
basis, typically ranging from $250 to $2,500, depending on the specific arrangement reached with the
client. We may request a 50% retainer upon completion of our initial fact-finding session with the client;
however, advance payment will never exceed $500 for work that will not be completed within six
months. The balance is due upon completion of the plan.
Fees to update the plan are 30% of initial plan price for annual updates, and 45% of initial plan price
for bi-annual updates. Fees for a comprehensive financial plan and each updated plan shall be
payable as follows: a 50% down payment is due at signing of this agreement (or when a review and
update of the plan is due), and the remaining 50% is due upon delivery of the plan (or the updated
plan).
GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by either
party, for any reason upon written notice. As disclosed above, certain fees are paid in advance of
services provided. Upon termination of any account, any prepaid, unearned fees over $25.00 will be
promptly refunded. Refunds under $25.00 will be made upon client request. In calculating a client's
reimbursement of fees, we will pro rate the reimbursement according to the number of days remaining
in the billing period.
Mutual Fund Fees: All fees paid to Whitcomb & Hess for investment advisory services are separate
and distinct from the fees and expenses charged by mutual funds and/or ETFs to their shareholders.
These fees and expenses are described in each fund's prospectus. These fees will generally include a
management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales
charges, a client may pay an initial or deferred sales charge. A client could invest in a mutual fund
directly, without our services. In that case, the client would not receive the services provided by our
firm which are designed, among other things, to assist the client in determining which mutual fund or
funds are most appropriate to each client's financial condition and objectives. Accordingly, the client
should review both the fees charged by the funds and our fees to fully understand the total amount of
fees to be paid by the client and to thereby evaluate the advisory services being provided.
Wrap Fee Programs and Separately Managed Account Fees: Whitcomb & Hess does not participate in
Wrap Fee Programs or Separately Managed Accounts.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the
fees and expenses charged by custodians and imposed by broker dealers, including, but not limited to,
any transaction charges imposed by a broker dealer with which an independent investment manager
effects transactions for the client's account(s). Please refer to the "Brokerage Practices" section (Item
12) of this Form ADV for additional information.
ERISA Accounts: Whitcomb & Hess is deemed to be a fiduciary to advisory clients that are employee
benefit plans or individual retirement accounts (IRAs) pursuant to ERISA. As such, our firm is subject
to specific duties and obligations under ERISA and the Internal Revenue Code that include among
other things, restrictions concerning certain forms of compensation. To avoid engaging in prohibited
transactions, Whitcomb & Hess may only charge fees for investment advice about products for which
our firm and/or our related persons do not receive any commissions or 12b-1 fees.
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To the extent we perform any Fiduciary Services, our firm is acting as a fiduciary of the Plan as defined
in Section 3(21) under the Employee Retirement Income Security Act ("ERISA").
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be
available from other registered (or unregistered) investment advisers for similar or lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of fees in
excess of $1,200 more than six months in advance of services rendered.
Item 6 Performance-Based Fees and Side-By-Side Management
Whitcomb & Hess does not charge performance-based fees.
Item 7 Types of Clients
Whitcomb & Hess is a CPA and investment advisory firm, whose principal business is providing tax,
accounting, and management services to individuals and corporations. In addition to this practice,
Whitcomb & Hess provides investment advisory and portfolio management services to individuals,
corporations, trusts, estates, charitable organizations, and consulting services to participant directed
qualified retirement plans. Whitcomb & Hess is also an insurance agency and offers financial planning
services.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition
and management of the company itself) to determine if the company is underpriced (indicating it may
be a good time to buy) or overpriced (indicating it may be time to sell). Fundamental analysis does not
attempt to anticipate market movements. This presents a potential risk, as the price of a security can
move up or down along with the overall market regardless of the economic and financial factors
considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the present in an
attempt to recognize recurring patterns of investor behavior and potentially predict future price
movement.
Technical analysis does not consider the underlying financial condition of a company. This presents a
risk in that a poorly-managed or financially unsound company may underperform regardless of market
movement.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities,
and other publicly available sources of information about these securities, are providing accurate and
unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that
our analysis may be compromised by inaccurate or misleading information.
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INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such strategy(ies) are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's account for a
year or longer. Typically we employ this strategy when we believe the securities to be currently
undervalued, and/or we want exposure to a particular asset class over time, regardless of the current
projection for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantages of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling them
within a relatively short time (typically a year or less). We do this in an attempt to take advantage of
conditions that we believe will soon result in a price swing in the securities we purchase. A short-term
purchase strategy poses risks should the anticipated price swing not materialize. We are then left with
the option of having a long-term investment in a security that was designed to be a short-term
purchase or potentially taking a loss. In addition, this strategy involves more frequent trading than does
a longer-term strategy and will result in increased brokerage and other transaction-related costs, as
well as less favorable tax treatment of short-term capital gains.
Margin transactions. Upon your request, we can purchase stocks for your portfolio with money
borrowed from your brokerage account. This allows you to purchase more stock than you would be
able to with your available cash and allows us to purchase stock without selling other holdings.
RISK OF LOSS
Securities investments are not guaranteed and you may lose money on your investments. We ask that
you work with us to help us understand your tolerance for risk.
TRADE ERROR POLICY
As a fiduciary, Whitcomb & Hess has the responsibility to effect orders correctly, promptly, and in the
best interests of our clients. In the event any error occurs in the handling of any client transactions due
to Whitcomb & Hess's actions, or inaction, or actions of others, our policy is to seek to identify and
correct any errors as promptly as possible without disadvantaging the client or benefiting Whitcomb &
Hess in any way. If an error results in a gain, the gain will remain in your account. If an error results in
a loss, Whitcomb & Hess will reimburse you.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
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Item 10 Other Financial Industry Activities and Affiliations
Whitcomb & Hess is also an accounting firm. If you require accounting services, we may recommend
that you use our firm. Our advisory services are separate and distinct from the accounting services that
our firm may provide.
Whitcomb & Hess is also an insurance agency. Representatives providing investment advice on behalf
of our firm may also be licensed as independent insurance agents. These persons will earn
commission-based compensation for selling insurance products. Insurance commissions earned by
these persons are separate and in addition to our advisory fees. This practice presents a conflict of
interest because persons providing investment advice on behalf of our firm who are insurance agents
have an incentive to recommend insurance products to you for the purpose of generating
commissions. You are under no obligation, contractually or otherwise, to purchase insurance products
through any person affiliated with our firm.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
CODE OF ETHICS
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct that
we require of our employees, including compliance with applicable federal securities laws. A copy of
our Code of Ethics is available to our advisory clients and prospective clients. You may request a copy
by e-mail sent to info@whitcomb.com or by calling us at 419-289-7007.
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
Whitcomb & Hess does not recommend securities to clients in which we have any financial interest.
Whitcomb & Hess and our personnel owe a duty of loyalty, fairness, and good faith towards our clients,
and have an obligation to adhere not only to the specific provisions of the Code of Ethics but to the
general principles that guide the Code. Our Code of Ethics includes policies and procedures for the
review of quarterly securities transactions reports as well as initial and annual securities holdings
reports that must be submitted by the firm's access persons. Among other things, our Code of Ethics
also requires the prior approval of any acquisition of securities in a limited offering (e.g., private
placement) or an initial public offering. Our code also provides for oversight, enforcement, and record
keeping provisions. The Code of Ethics of Whitcomb & Hess further includes a policy prohibiting the
use of material non-public information. While we do not believe that we have any particular access to
non-public information regarding publicly traded securities, all employees are reminded that such
information may not be used in a personal or professional capacity.
Whitcomb & Hess and individuals associated with our firm are prohibited from engaging in principal
transactions. Whitcomb & Hess and individuals associated with our firm are prohibited from engaging
in agency cross transactions. Our Code of Ethics is designed to assure that the personal securities
transactions, activities and interests of our employees will not interfere with (i) making decisions in the
best interest of advisory clients and (ii) implementing such decisions while, at the same time, allowing
employees to invest for their own accounts.
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PERSONAL TRADING
Our firm and/or individuals associated with our firm may buy or sell for their personal accounts
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended
to a client. It is the expressed policy of our firm that no person employed by us may purchase or sell
any security prior to a transaction(s) being implemented for an advisory account, thereby preventing
such employee(s) from benefiting from transactions placed on behalf of advisory accounts. We may
aggregate our employee trades with client transactions where possible and when compliant with our
duty to seek best execution for our clients. In these instances, participating clients will receive an
average share price and transaction costs will be shared equally and on a pro-rata basis. In the
instances where there is a partial fill of a particular batched order, we will allocate all purchases pro-
rata, with each account paying the average price. Our employee accounts will be included in the pro-
rata allocation. As these situations represent actual or potential conflicts of interest to our clients, we
have established the following policies and procedures for implementing our firm's Code of Ethics, to
ensure our firm complies with its regulatory obligations and provides our clients and potential clients
with full and fair disclosure of such conflicts of interest:
1. No principal or employee of our firm may put his or her own interest above the interest of an
advisory client.
2. No principal or employee of our firm may buy or sell securities for their personal portfolio(s)
where their decision is a result of information received as a result of his or her employment
unless the information is also available to the investing public.
3. It is the expressed policy of our firm that no person employed by us may purchase or sell any
security prior to a transaction(s) being implemented for an advisory account. This prevents such
employees from benefiting from transactions placed on behalf of advisory accounts.
4. Our firm requires prior approval for any IPO or private placement investments by related
persons of the firm.
5. We maintain a list of all reportable securities holdings for our firm and anyone associated with
this advisory practice who has access to advisory recommendations ("access person"). These
holdings are reviewed on a regular basis by our firm's Chief Compliance Officer or his/her
designee.
6. We have established procedures for the maintenance of all required books and records.
7. Clients can decline to implement any advice rendered, except in situations where our firm is
granted discretionary authority.
8. All of our principals and employees must act in accordance with all applicable Federal and
State regulations governing registered investment advisory practices.
9. We require delivery and acknowledgment of the Code of Ethics by each supervised person of
our firm.
10.We have established policies requiring the reporting of Code of Ethics violations to our senior
management.
11.Any individual who violates any of the above restrictions may be subject to termination.
Item 12 Brokerage Practices
As a client of Whitcomb & Hess Investment Advisory Services, you may designate whether you wish to
give Whitcomb & Hess discretionary authority to buy or sell securities, or direct the amount of
securities to be bought or sold in your accounts under management with Whitcomb & Hess. Your
Investment Advisory Agreement with Whitcomb & Hess establishes the amount of authority you are
assigning. If you choose not to grant Whitcomb & Hess discretionary authority over your account, or, if
you choose to impose certain other restrictions on the management of your account, you should
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understand that such restrictions may adversely affect the management of the account or the ability to
meet your investment objectives. For example, you may pay a different price for investments due to
the delay involved in obtaining your approval for each trade.
Whitcomb & Hess does not require clients to use specific broker-dealers; however, Whitcomb & Hess
requests that clients direct us to place trades with the Schwab Institutional division of Charles Schwab
& Co., Inc. ("Schwab"), a FINRA registered broker-dealer, member SIPC. Whitcomb & Hess has
evaluated Schwab and believes that it will provide our clients with a blend of execution services,
commission costs and professionalism that will assist our firm to meet our fiduciary obligations to
clients. We reserve the right to decline acceptance of any client account for which the client directs the
use of a broker other than Schwab if we believe that this choice would hinder our fiduciary duty to the
client and/or our ability to service the account.
In directing the use of a particular broker, it should be understood that Whitcomb & Hess will not have
authority to negotiate commissions or to necessarily obtain volume discounts, and best execution may
not be achieved. In addition, a disparity in commission charges may exist between the commissions
charged to the client and those charged to other clients (who may direct the use of another broker).
Clients should note, while Whitcomb & Hess has a reasonable belief that Schwab is able to obtain best
execution and competitive prices, our firm will not be independently seeking best execution price
capability through other brokers.
The factors considered by Whitcomb & Hess when recommending a broker are the broker's ability to
provide professional services, our experience with the broker, the broker's reputation, the broker's
quality of execution services and costs of such services, among other factors. Clients are not under
any obligation to affect trades through any recommended broker.
We may combine multiple orders for shares of the same securities purchased for discretionary
advisory accounts we manage (this practice is commonly referred to as "aggregated trading"). We will
then distribute a portion of the shares to participating accounts in a fair and equitable manner. Each
participating account pays an average price per share for all transactions. In the event an order is only
partially filled, the shares will be allocated to participating accounts in a fair and equitable manner,
typically in proportion to the size of each client's order. Accounts owned by our firm or persons
associated with our firm may participate in aggregated trading with your accounts; however, they will
not be given preferential treatment.
OUR RELATIONSHIP WITH SCHWAB
Although we recommend that clients establish accounts at Schwab, it is the client's decision to custody
assets with Schwab. Whitcomb & Hess is independently owned and operated and not affiliated with
Schwab. Schwab provides Whitcomb & Hess with access to its institutional trading and custody
services, which are typically not available to Schwab retail investors. These services generally are
available to independent investment advisers on an unsolicited basis, at no charge to them so long as
a total of at least $10 million of the adviser's clients' assets are maintained in accounts at Schwab
Institutional. These are not contingent upon our firm committing to Schwab any specific amount of
business (assets in custody or trading commissions). Schwab's brokerage services include the
execution of securities transactions, custody, research, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
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For our client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions and other transaction-
related or asset-based fees for securities trades that are executed through Schwab or that settle into
Schwab accounts.
Schwab Institutional also makes available to our firm other products and services that benefit
Whitcomb & Hess but may not directly benefit our clients' accounts. Many of these products and
services may be used to service all or some substantial number of our client accounts, including
accounts not maintained at Schwab. Schwab's products and services that assist us in managing and
administering our clients' accounts include software and other technology that (i) provide access to
client account data (such as trade confirmations and account statements); (ii) facilitate trade execution
and allocate aggregated trade orders for multiple client accounts; provide research, pricing and other
market data; (iii) facilitate payment of our fees from clients' accounts; (iv)and assist with back-office
functions, record keeping and client reporting.
Schwab Institutional also offers other services intended to help us manage and further develop our
business enterprise. These services may include (i) compliance, legal and business consulting; (ii)
publications and conferences on practice management and business succession; and (iii) access to
employee benefits providers, human capital consultants and insurance providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of services rendered
to Whitcomb & Hess. Schwab Institutional may discount or waive fees it would otherwise charge for
some of these services or pay all or a part of the fees of a third-party providing these services to our
firm. Schwab Institutional may also provide other benefits such as educational events or occasional
business entertainment of our personnel. In evaluating whether to recommend or require that clients
custody their assets at Schwab, we may take into account the availability of some of the foregoing
products and services and other arrangements as part of the total mix of factors we consider and not
solely on the nature, cost or quality of custody and brokerage services provided by Schwab, which may
create a potential conflict of interest.
Item 13 Review of Accounts
INVESTMENT ADVISORY SERVICES
INDIVIDUAL PORTFOLIO MANAGEMENT
REVIEWS: While the underlying securities within Individual Portfolio Management Services accounts
are continually monitored, these accounts are reviewed at least quarterly. Accounts are reviewed in the
context of each client's stated investment objectives and guidelines. More frequent reviews may be
triggered by material changes in variables such as the client's individual circumstances, or the market,
political or economic environment. These accounts are reviewed by one of our Investment Advisor
Representatives.
REPORTS: In addition to the monthly statements and confirmations of transactions that clients receive
from their broker-dealer, we provide quarterly reports summarizing account performance, balances and
holdings.
PENSION CONSULTING SERVICES
REVIEWS: Whitcomb & Hess will review the investment options of the plan at least annually, and
whenever the client advises us of a change in circumstances regarding the needs of the plan. These
accounts are reviewed by one of our Investment Advisor Representatives.
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REPORTS: These client accounts will receive reports as contracted for at the inception of the advisory
relationship.
FINANCIAL PLANNING SERVICES
REVIEWS: While reviews may occur at different stages depending on the nature and terms of the
specific engagement, typically no formal reviews will be conducted for Financial Planning clients unless
otherwise contracted for.
REPORTS: Financial Planning clients will receive a completed financial plan. Additional reports will not
typically be provided unless otherwise contracted for.
RESEARCH REPORTS
Third party performance reporting may not include the net effect of our advisory fees. We encourage
clients to review our fee schedule(s) as noted under Item 5 of this disclosure brochure along with
any brokerage statements delivered by the acting custodian for more information on the advisory fees
deducted from your account(s).
Item 14 Client Referrals and Other Compensation
The policy of Whitcomb & Hess is not to accept or allow our related persons to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction with the
advisory services we provide to our clients.
Item 15 Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this Brochure that our firm
directly debits advisory fees from client accounts. As part of this billing process, the client's custodian is
advised of the amount of the fee to be deducted from that client's account. On at least a quarterly
basis, the custodian is required to send to the client a statement showing all transactions within the
account during the reporting period. Because the custodian does not calculate the amount of the fee to
be deducted, it is important for clients to carefully review their custodial statements to verify the
accuracy of the calculation, among other things. Clients should contact us directly if they believe that
there may be an error in their statement. In addition to the periodic statements that clients receive
directly from their custodians, we also send account statements directly to our clients on a quarterly
basis. We urge our clients to carefully compare the information provided on these statements to ensure
that all account transactions, holdings and values are correct and current.
Aaron Bates, Managing Principal, Teri Yoder, CPA and Ryan Gilmer, CCO and CIO, serve as trustees
on certain accounts for which we provide investment advisory services. Their capacity as trustee
gives each of them custody over the advisory accounts for which they serve as trustee. These
accounts will be held with a bank, broker-dealer, or other independent, qualified custodian. If they act
as trustee for any of your advisory accounts, you will receive account statements from the
independent, qualified custodian(s) holding your funds and securities at least quarterly. You should
review the statements from your account custodian(s) to reconcile the information reflected on each
statement. If you have a question regarding your account statement or if you did not receive a
statement from your custodian, please contact us directly at the telephone number on the cover page
of this brochure.
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Standing Letters of Authorization
With respect to third party standing letters of authorization ("SLOA"), where a client may
grant Whitcomb & Hess the authority to direct custodians to disburse funds to one or more third party
accounts, we are deemed to have limited custody. However, we are not required to comply with the
surprise examination requirement of the Custody Rule, if we are otherwise in compliance with the
seven representations noted in the no-action letter issued by the SEC on February 21, 2017, (the "SEC
no-action letter"). Pursuant to Rule 206(4)-2 (the "Custody Rule"), we have taken steps to have
controls and oversight in place to support the SEC no-action letter. Where the Adviser acts pursuant to
a SLOA, we believe we are making a good faith effort to comply with the representations noted in the
SEC's no-action letter. Additionally, since many of those representations involve the qualified
custodian's operations, we will collaborate closely with our custodians to ensure that the
representations are being met.
Whitcomb & Hess is not directly affiliated with, and does not share common ownership of any other
financial institution or custodian, such as a commercial bank, credit union, savings and loan, or any
other establishment that conducts financial transactions.
Item 16 Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place
trades in a client's account without contacting the client prior to each trade to obtain the client's
permission. Our discretionary authority includes the ability to do the following without contacting the
client: Determine the security to buy or sell; and/or, Determine the amount of the security to buy or
sell. Clients give us discretionary authority when they sign a discretionary agreement with our firm and
may limit this authority by giving us written instructions. Clients may also change/amend such
limitations by once again providing us with written instructions.
Item 17 Voting Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Therefore, although our firm may
provide investment advisory services relative to client investment assets, clients maintain exclusive
responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client's investment assets.
Clients are responsible for instructing each custodian of the assets to forward to the client copies of all
proxies and shareholder communications relating to the client's investment assets. We may provide
clients with consulting assistance regarding proxy issues if they contact us with questions at our
principal place of business.
Item 18 Financial Information
Whitcomb & Hess has no additional financial circumstances to report. Under no circumstances do we
require or solicit payment of fees in excess of $1,200 per client more than six months in advance of
services rendered. Therefore, we are not required to include a financial statement. Whitcomb & Hess
has not been the subject of a bankruptcy petition at any time during the past ten years.
Item 19 Requirements for State-Registered Advisors
Our firm is registered with the SEC, and not required to respond to this item.
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Item 20 Additional Information
IRA ROLLOVER CONSIDERATIONS
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice may present a conflict of interest because persons providing investment advice
on our behalf have an incentive to recommend a rollover to you for the purpose of generating fee
based compensation rather than solely based on your needs. You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are
under no obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 70.5.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
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and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
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