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Williams & Novak Wealth Management, LLC
CRD #324173
Firm Brochure
Effective: September 21, 2025
Williams & Novak Wealth Management, LLC
2625 Townsgate Road, Ste 330,
Westlake Village, CA 91361
626-689-7181
https://www.williamsnovakwm.com/
Williams & Novak Wealth Management LLC is the legal name of the Firm and the name we use to conduct
our advisory business with Clients. Williams & Novak Wealth Management LLC is an investment adviser
registered with the U.S. Securities and Exchange Commission (“SEC”). The information in this Brochure
has not been approved or verified by the SEC or by any state securities authority. While Williams & Novak
Wealth Management may refer to itself as a “registered investment adviser” or “RIA” client should be
aware that registration itself does not imply any level of skill or training. Additional information about
Williams & Novak Wealth Management and its investment advisor representatives (“Financial Advisors”)
is available on the SEC’s website at www.adviserinfo.sec.gov.
The Firm Brochure (“Brochure”) provides information about the qualifications and business practices of
Williams & Novak Wealth Management (“WNWM”) and the nature of the advisory services that should be
considered before becoming an advisory client of WNWM. If you have any questions about the contents
of this Brochure, please contact us at: INFO@wnwmllc.COM.
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Item 2 Material Changes
The Material Changes section of this brochure is updated to report any “material” changes to the previous
version of Form ADV, Part 2A (the Firm Brochure). The section below provides a summary of material
changes since the last update.
•
•
Item 5: Fees and Compensation
This section updates advisor billing engagements structures to include “Blended,” “Breakpoint,”
and “Flat” as well as quarterly billings in advance.
Item 10: Other Financial Activities and Affiliations
This section updates advisor affiliation with a newly created Private Equity firm, H4 Capital
Partners, LLC and updates a disclosure for our affiliated tax firm, Williams & Novak Tax Partners,
LLC. The prior LLC (“Strategic Wealth and Tax, LLC”) will not be engaged.
Other non-material information not specified in this summary has been revised. Consequently, we
encourage you to read this Brochure in its entirety.
2 | W N W M A D V P a r t 2 A – September 2 0 2 5
Item 3 Table of Contents
Item 2: Material Changes ................................................................................................................................ 2
Item 3: Table of Contents ............................................................................................................................... 3
Item 4: Advisory Services .............................................................................................................................. 4
Item 5: Fees and Compensation ................................................................................................................... 8
Item 6: Performance-Based Fees ............................................................................................................... 12
Item 7: Types of Clients ................................................................................................................................ 13
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss .......................................... 13
Item 9: Disciplinary Information ................................................................................................................. 22
Item 10: Other Financial Activities and Affiliations ............................................................................... 22
Item 11: Code of Ethics, Participation in Client Transactions, and Personal Trading ................. 24
Item 13: Review of Accounts ....................................................................................................................... 26
Item 14: Client Referrals and Other Compensation .............................................................................. 27
Item 15: Custody ............................................................................................................................................ 28
Item 16: Investment Discretion ................................................................................................................... 28
Item 17: Voting Client Securities ................................................................................................................ 29
Item 18: Financial Information .................................................................................................................... 29
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Item 4 Advisory Services
WNWM is an investment adviser registered with the Securities and Exchange Commission under the
Investment Advisers Act of 1940. WNWM was founded in Nevada as a Limited Liability Company.
WNWM is wholly owned by Jacob Williams and Daniel Novak.
Investment Advisory Services
WNWM offers investment advisory services to individuals, high net worth individuals, trusts, estates,
charitable organizations, pension plans, profit sharing plans and businesses (each referred to as a
“Client” or “You”) through affiliated investment advisor representatives (“Financial Advisors”).
WNWM’s investment strategies are primarily long-term focused, but Financial Advisors may, in certain
circumstances, buy, sell, re-allocate or rebalance positions that have been held less than one year to
meet a Client’s objectives or due to market conditions. Prior to rendering investment recommendations,
Financial Advisors ascertain your financial situation, risk tolerance, and investment objectives.
Financial Advisors may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. Financial Advisors may recommend specific positions to increase sector or asset class
weightings. Financial Advisors may recommend employing cash, options, or inverse ETF positions as
possible hedges against general market declines, which could adversely affect the portfolio. Financial
Advisors may recommend selling positions for reasons that include, but are not limited to, harvesting
capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the positions in the portfolio, change in a Client’s risk tolerance or
investment objectives, generating cash to meet a Client’s needs, or any risk deemed unacceptable for a
Client’s risk tolerance.
You should immediately advise your Financial Advisor if your investment objectives or risk
tolerance changes, or other factors change that may affect the proper positioning of your
portfolio.
Your participation in this process, including full and accurate disclosure of requested information, is
essential for the analysis of your portfolio. Your Financial Advisor and WNWM shall rely on the financial
and other information provided by you or your designees without the duty or obligation to validate the
accuracy and completeness of the provided information. It is your responsibility to inform your Financial
Advisor or WNWM of any changes in financial condition, goals or other factors that may affect this
analysis. The Financial Advisor will work with you to determine your tolerance for risk as part of the asset
allocation and portfolio construction process.
WNWM Discretionary Investment Management Accounts
WNWM and Clients enter into an Investment Management Agreement (“IMA”) to provide WNWM with
discretion to manage one or more Client accounts. Your Financial Advisor works with you to identify your
investment goals and objectives as well as your risk tolerance and financial situation. Investment
strategies consider your specific needs and are implemented using the investment options most
appropriate for you. Your Financial Advisor may develop an asset allocation or a targeted investment
strategy for you, as appropriate.
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Your Financial Advisor will construct your portfolios utilizing various types of securities based upon your
investment objectives, risk tolerance and other factors. WNWM and your Financial Advisor may use
individual equity and fixed income securities, mutual funds, exchange-traded funds (“ETFs”), structured
notes and options as necessary to achieve your investment goals. Individual equity securities may include
domestic and international securities covering all market capitalizations. Fixed income securities may
include corporate debt securities, U.S. government securities, municipal securities, foreign debt, and
short-term instruments. Investments in tradable or non-tradable real estate investment trusts (“REITs”),
private equity, private debt investments, limited partnerships and non-security investments may be
recommended, if appropriate, for certain Client portfolios.
Financial Advisors construct, implement and monitor your portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance that you have agreed to. You have the ability to place
reasonable restrictions on the types of investments to be held in your respective portfolio, subject to the
acceptance by the Financial Advisor and WNWM.
WNWM Investment Advisory Accounts (Non-Discretionary)
WNWM and Clients may enter into an Investment Advisory Agreement (“IAA”) to provide WNWM on a
non-discretionary basis to perform services as described in the IAA to one or more Client accounts.
Financial Advisor shall be responsible for reviewing, analyzing and providing recommendations regarding
your investments and accounts you designate as subject to the IAA. Your Financial Advisor works with
you to identify your investment goals and objectives as well as your risk tolerance and financial situation.
Investment strategies consider your specific needs and the recommendations made are using the
investment options most appropriate for you. Your Financial Advisor may develop and recommend an
asset allocation or a targeted investment strategy for you, as appropriate.
The IAA is a non-discretionary advisory agreement. If your Financial advisor does not have access or
authority to execute trades in your account(s), you are responsible for the implementation, trading and
execution of any recommendations provided by your Financial Advisor.
Educational Workshops and Newsletters
WNWM and affiliated organizations offer educational workshop events and newsletters. These events
and newsletters are offered to educate current and prospective clients on general financial planning
strategies.
You are not obligated to implement any recommendations made by your Financial Advisor and your
Financial Advisor is in no way responsible for ensuring you do so.
Financial Planning, Retainer Financial Planning and Consulting Services
Financial Advisors provide a variety of financial planning and consulting services to individuals, families,
and businesses, depending upon their circumstances. In certain cases, your Financial Advisor will request
that you enter into a separate Financial Planning or Retainer Financial Planning Agreement with WNWM
for the performance of these planning services. Generally, such financial planning services involve
preparing a financial plan or rendering a financial consultation for you based upon your financial goals
and objectives. This planning or consulting may encompass one or more areas of need, including, but
not limited to investment planning, retirement planning, personal savings, education savings and other
areas of your financial situation. A financial plan developed for you or financial consultation rendered to
you usually includes general recommendations for a course of activity or specific actions to be taken by
you. For example, recommendations may be made that you initiate or revise your investment programs,
5 | W N W M A D V P a r t 2 A – September 2 0 2 5
commence or alter retirement savings, establish education savings and/or charitable giving programs.
The financial planning agreement may be for a specific project, a specified period or on-going, depending
upon your situation, goals, objectives and other factors.
Financial Advisors may also refer you to an accountant, attorney, or another specialist, as appropriate for
your unique situation. For certain financial planning engagements, Financial Advisors generally provide
a written summary of your financial situation, observations, and recommendations. For retainer,
consulting or ad-hoc engagements, your Financial Advisor may not provide you with a final written
summary, depending on the arrangement. Your Financial Advisor will communicate the work performed
and any recommendations as defined in the Agreement throughout the engagement.
You are not obligated to implement any recommendations made by your Financial Advisor and your
Financial Advisor is in no way responsible for ensuring you do so.
Sub-advisors
Some of our Financial Advisors utilize third-party managers to sub-advise your accounts if you need or
are seeking a specific type of investment management or strategy. Sub-advisors provide investment
allocation and securities selection and may execute securities transactions in your accounts pursuant to
an agreement with WNWM and your IMA. Certain sub-advisors use ETFs and/or mutual funds in Client
portfolios to which they are manager or sub-advisor. In such cases, the selection of these investments
creates a conflict of interest for the sub-advisor. These sub-advisors disclose conflicts of interests,
including their selection of such investments, in their Form ADV Part 2. Financial Advisors advise you in
establishing investment objectives, and work with the sub-advisors to ensure an appropriate investment
strategy for you. You are provided with the sub-advisor’s Form ADV Part 2 (or a brochure such as this).
Third-party Account Managers
Some of our Financial Advisors may recommend to you that all or a portion of your portfolio be
implemented by utilizing one or more unaffiliated money managers. This involves entering into an IMA
with WNWM and a separate agreement with a third-party manager. Financial Advisors advise you in
establishing investment objectives for the account, the selection of the third-party manager, and defining
any restrictions on the account. Financial Advisors continue to provide management oversight of your
account and ongoing monitoring of the activities of the third-party manager. Certain third-party managers
use ETFs and/or mutual funds in Client portfolios to which they are manager or sub-advisor. In such
cases, the selection of these investments creates a conflict of interest for the third-party manager. These
third-party managers disclose conflicts of interests, including their selection of such investments, in their
Form ADV Part 2. You are provided with the third-party manager's Form ADV Part 2 (or a brochure such
as this one).
Third-party Administrative Support
Certain aspects of our investment and platform operations are performed by Dynamic Advisor Solutions,
LLC (“Dynamic” See Section 10.). The administration of, and access to, Dynamic’s wealth management
platform as well as advisor and client portal are utilized by our firm for a fee charged to our firm. Dynamic
provides assistance in trading and rebalancing our designed models and investment models designed
by Dynamic. Investment models are selected by our firm based upon client circumstances. Dynamic
generates our fee calculations and performs fee debiting and other administration based upon our
specifications.
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Outside Accounts
Some of our Financial Advisors also manage and recommend allocations as well as provide consolidated
reporting for Outside Accounts such as sub accounts of variable annuities, fixed annuities, 529 Plans,
401ks, REITs and other similar accounts. Generally, these accounts are not held by a custodian that is
holding other accounts managed by WNWM and Financial Advisors. We regularly review the current
holdings and available investment options in these accounts, monitor the accounts, rebalance and
implement our strategies as necessary. In some cases, we use an Order Management System to
implement asset allocation or rebalancing strategies on behalf of the client. In other cases, we do not
have the ability to execute the recommended asset allocation or strategies and therefore you are
responsible for implementing any such recommendations. Outside Accounts may be included in the
accounts on the IMA and subject to an Investment Advisory Fee, if applicable (See “Fees and
Compensation” section herein below and your IMA).
Flourish Cash
Flourish Cash is an online cash management solution that seeks to provide Clients with competitive APY
and elevated FDIC coverage for their deposits placed at program banks. Flourish Cash is offered by
Flourish Financial LLC, a registered broker-dealer and FINRA member. WNWM is not affiliated with
Flourish or any of the program’s banks. WNWM is not acting as an investment advisor representative or
in a discretionary manner when inviting Clients to use Flourish and only do so with Client consent.
Employee Retirement Income Security Act (“ERISA”)
WNWM may authorize certain of its Financial Advisors to provide fiduciary or non-fiduciary services to
ERISA plans. ERISA plan documents typically designate one of more persons, such as the plan trustee,
to undertake fiduciary responsibility for the operation of, and take actions on behalf of, the plan. Such
persons are known as Responsible Plan Fiduciaries (“RPFs”). Financial Advisors may provide the
following services to ERISA plans:
Investment Policy Statement Review
• Assessment and Selection of Investments
•
Investment Policy Statement Development
• Non-ERISA Fiduciary Services
•
• Performance Monitoring
• Employee Enrollment and/or assistance
• Employee Education
• Vendor Review and Conversion
When we provide investment advice to you regarding your retirement plan or individual retirement plan
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The
way we make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours.
Your Adviser may provide additional or other services to you which are not described in this Brochure.
You should read and review your Adviser’s ADV Part 2A Brochure for information regarding services
provided by your Adviser.
7 | W N W M A D V P a r t 2 A – September 2 0 2 5
Assets Under Management
As of December 31, 2024, total assets under management were $263,947,400; with discretionary assets
under management of $263,947,400 and non-discretionary assets under management of $0.
Item 5: Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for investment
management. You are required to sign an IMA with WNWM which details the fees payable to each.
WNWM Investment Management and Advisory Account Fees
Investment Advisory Fees (“Fees”) are paid monthly, in arrears, pursuant to the terms of the IMA or IAA,
unless otherwise agreed to in writing by you and WNWM. Fees are generally determined by the Financial
Advisors and are based upon the market value of all the assets subject to an IMA or IAA (“Assets”).
WNWM’s billing is in arrears, and the Fee is based on the average daily balance of the Assets held for
the period in which the fee is charged.
Investment Management and Advisory Account Fees are charged 2.25% annually. Account fees are
negotiated with you depending on the type and complexity of the investment management strategy
employed as well as the size of your account(s). Generally, larger accounts, or accounts with less
complexity may be offered a lower Fee relative to fees generally assessed by a Financial Advisor. Certain
accounts may have a higher (not to exceed 2.25% annually) Fee based on complex situations, including,
but not limited to, accounts with multiple investment objectives, multiple underlying registrations, or
aggressive growth strategies and/or accounts which require active trading to achieve your objectives.
Fees may be negotiable at the discretion of Financial Advisors. Fees vary among Financial Advisors.
Some Financial Advisors establish minimum Fees. In these cases, the total Fee cannot be in excess of
2.25% annually, depending upon the market value of the Assets and the amount of the minimum annual
fee. Please refer to your IMA or IAA and Fee Schedule for details about your Fees.
Clients with margin accounts are subject to Fees on the additional amount of assets resulting from the
use of margin, if any. For example, an account with a value of $100,000 before margin that later uses
margin of $20,000, would be subject to a Fee on $120,000. The use of margin creates a conflict of
interest since we receive a Fee on the entire balance. In addition, unless specifically excluded from Fees
by you or your Advisor Representative, all Assets are included in the Fee charged, including cash and
cash equivalents.
All securities held in accounts managed by WNWM and Financial Advisors are independently valued by
the custodian or other third-party pricing services. WNWM does not have the authority or responsibility
to value portfolio securities. WNWM relies upon third-party sources for account data to determine the
calculation of fees to be charged. While WNWM or a delegate review and periodically samples the data
to ensure it is accurate, there may be cases where the account data does not match the source of the
data. In these cases, the Fees charged may be different than expected. If WNWM discovers, is made
aware of, or is advised by clients of differences, then any bills generated and Fees collected will be
updated, if necessary.
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Fees are deducted from your account(s) by the custodian as requested by WNWM. You provide written
authorization permitting WNWM to bill your accounts directly from the custodian when you execute an
IMA or IAA and separate account forms required by the custodian. If billed quarterly, the Fee due is
calculated by applying the quarterly rate (annual rate divided by 4) to the total market value of your
Assets as of the end of preceding quarter. If billing is in arrears, the Fee will be based on the average
daily balance of your Assets held during the billing period.
Fees can be primarily structured in one of the following ways:
1. Blended Management Fee: Total Fee is calculated based upon sum of Asset value multiplied
by the fee percentage in all asset ranges;
2. Breakpoint Management Fee: Total Fee is calculated based upon total Asset value multiplied
by the fee percentage of highest total asset value range applicable for Assets in the
account(s); or
3. Flat Management Fee: Total Fee is calculated based upon sum of Asset value multiplied by
the fee percentage.
If your Assets are billed in advance, Fees in the initial quarter of service are prorated to include the
number of days in the previous quarter your account(s) was managed. Additional contributions to
accounts may be charged a prorated fee pursuant to your IMA. If your Assets are billed in arrears, the
Fee is based on the average daily balance of the Assets held during the billing period. You may
request a Fee Statement showing the Fees charged by account and the annual Fee used to calculate
your Fees. You should also receive, at least quarterly, a statement from the custodian reflecting the
deduction of the Fees (please note: usually this is coded as a “management fee” by the custodian). It is
your responsibility to verify the accuracy of any fees listed on the custodian’s brokerage statement as
neither the custodian nor WNWM assume this responsibility. You should immediately notify your
Financial Advisor or WNWM if you are not receiving statements from custodians, or if you have
questions about Fees.
Termination of Investment Management or Advisory Agreement
You may request to terminate your IMA or IAA with WNWM, in whole or in part, by providing advance
written notice. You are responsible for Fees up to and including the effective date of termination. WNWM
bills in arrears, the Fee will be calculated up to the termination date and charged to the account based
on the average daily balance of the Assets held as of the end of the final billing period. Your IMA is
nontransferable and cannot be assigned to another registered investment advisor without your consent.
WNWM Financial Planning, Retainer Financial Planning and Consulting Services Fees
WNWM offers financial planning on a fixed rate or hourly basis. The hourly rate generally ranges from
$150 to $500 per hour and fixed fees may range from $1,000 to $20,000 per project, depending on the
nature and complexity of the specific services involved in each certain engagement. Fixed fee
engagements are based on the estimated hours to complete the deliverable for the engagement. You
may also be charged for any out-of-pocket expenses, such as, postage, copying, etc. involved with the
engagement. Fixed fees are due upon receipt, unless you and your Financial Advisor specifically agree
otherwise. If you are billed on a quarterly basis and/or upon completion of work performed, you may be
required to provide an advance payment of up to 50% of the expected cost of the financial plan. These
fees may be negotiated by the Financial Advisor at his or her sole discretion. In addition, some of our
advisors include financial planning services without charging a separate fee. Financial Advisors cannot
charge pre-planning fees of $1,200 more than 6 months in advance. Consequently, services to the Client
must be performed on an ongoing basis once the initial fee is received.
9 | W N W M A D V P a r t 2 A – September 2 0 2 5
For example, Financial Advisors may charge Clients a Retainer where the annual fee is $5,000 to be
paid monthly or quarterly (e.g., $416.66 per month or $1,250 per quarter). The Retainer Agreement
renews automatically every year unless terminated in writing by the Client or the Financial Advisor or if
payment is not received by the Client as agreed upon.
A Retainer Agreement includes financial planning, consulting and related services, and in certain cases
discretionary or non-discretionary investment management is included. Retainer fees are generally
billed monthly or quarterly in advance, unless you and your Financial Advisor specifically agree
otherwise. Retainer fee arrangements generally range from $1,000 to $20,000 per year, depending
upon several factors including, but not limited to the scope of work in the Agreement, the type or
amount of Client assets and/or net worth, and on the nature and complexity of the specific services
involved in each engagement.
Whether you implement any investment recommendations resulting from the financial planning services
provided by your Financial Advisor is entirely your decision. If you implement recommendations, you
may do so through the financial professional of your choice. If you implement recommendations
through your Financial Advisor, WNWM and your Financial Advisor will receive compensation for the
services provided in conjunction with that implementation. Certain Financial Advisors are also licensed
to sell insurance products and are compensated with commission’s for recommending insurance
solutions to you as part of your financial plan. See your Financial Advisor’s ADV 2B for information
about additional compensation.
You may terminate a planning or fixed retainer fee agreement at any time by providing written notice to
Dynamic. In the event you wish to cancel the agreement under which any plan or service is being
provided, any unearned fees will be returned to you.
Educational Workshops and Newsletters
Fees for workshops and / or newsletters are paid by the WNWM investment advisor representative. At
times, WNWM investment adviser representatives receive an expense reimbursement for educational
workshops and newsletter marketing expenses from distributors of investment and/or insurance products.
Marketing expense reimbursements are the result of informal expense sharing arrangements in which
product sponsors underwrite costs incurred for marketing such as client appreciation events, advertising,
publishing, and seminar expenses. Although receipt of these marketing expense reimbursements are not
predicated upon specific sales quotas, the product sponsor reimbursements are made by those sponsors
for which sales have been made or for which it is anticipated sales will be made. This creates a conflict
of interest in that there is an incentive to recommend certain products and investments based on the
receipt of this compensation instead of what is in the best interest of clients. WNWM attempts to control
for this conflict by always basing investment decisions on the individual needs of clients.
Fees for Sub-advisors
The fees for sub-advisors used by WNWM to sub-advise Client portfolios are paid from Investment
Advisory Fees WNWM charges as outlined above. In certain instances, you may pay higher Investment
Advisory Fees to WNWM if a sub-advisor is used. Total Investment Advisory Fees shall not exceed 2.25%
per year, including the sub-advisor.
Fees for Third-party Account Managers
If you are using a third-party manager under a separate agreement, you will pay WNWM’s Investment
Advisory Fee plus the third-party manager’s fee. Both fees are deducted from your account, with
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WNWM’s Investment Advisory Fee paid as outlined above. The third-party manager’s fee is usually
calculated in the same manner and charged quarterly. The amount of the third-party manager’s fee is
disclosed in the separate agreement between you and the third-party manager and in the third-party
manager’s Form ADV 2 (or similar disclosure as this). Investment Advisory Fees plus the third-party
manager’s fee shall not exceed 2.25% annually.
In the event that you decide to terminate your relationship with a third-party manager, the provisions for
termination are set forth in the respective agreements between you and such certain third parties. WNWM
and your Financial Advisor will assist you with the termination and transition process, as appropriate.
Fees for Outside Accounts
Financial Advisors may also manage and recommend allocations, as well as provide consolidated
reporting for Outside Accounts as such sub-accounts of variable annuities, fixed annuities, 529 Plans,
401ks, REITs, private equity, private debt, and other similar accounts generally not held by a custodian
of other Client securities managed by WNWM and Financial Advisors. If included as managed accounts
in an IMA, Outside Accounts are subject to an Investment Management Fee as described above.
Investment Advisory Fees for Outside Accounts may range up to 2.25% annually, depending upon several
factors, including the size of accounts managed and type of assets held within the accounts.
Outside Accounts Holding Non-Tradeable Assets
Financial Advisors may recommend that a portion of your account be invested in illiquid securities or
securities that are not regularly valued or immediately redeemable (“Non-tradeable Assets”). Non-
tradeable Assets may not be held by a custodian that is holding other accounts managed by WNWM and
Financial Advisors. Non-tradeable Assets may be included in the accounts on the IMA and subject to a
Fee. Some Non-tradeable Assets do not provide regular valuation updates or accurate and current
valuations. Consequently, Fees could be over or understated on Non-tradeable Assets. WNWM relies
upon third-party sources for account data to determine the calculation of Fees, including Fees for Non-
tradeable Assets. WNWM attempts to obtain statements for Non-tradeable Assets in order to properly
value these positions for Fees. Clients should immediately notify WNWM or their Financial Advisor if they
believe their Fees are incorrect.
WNWM may receive a service fee from third party vendors that act as agent for certain Clients with
variable insurance products or contracts who were referred to one of these vendors by a Financial
Advisor. The receipt of service fees creates a conflict of interest that incentivizes Financial Advisors to
recommend that Clients transfer their insurance product or contract to one of these vendors. Although
the receipt of the service fee creates a conflict of interest for WNWM, we believe many Clients can benefit
from this arrangement by receiving a more comprehensive and integrated service of their Assets.
We will adhere to our fiduciary duty and make a recommendation when we deem it to be in your best
interest.
Flourish Cash Management Program
WNWM receives an administrative service annual fee of 0.25% of the value of the Client’s Flourish Cash
account if a Client participates in the cash management program from Flourish. This fee is deducted from
the Client’s overall APY. This fee is not negotiable. This account is separate from WNWM’s portfolio
management fee.
11 | W N W M A D V P a r t 2 A – September 2 0 2 5
Clearing, Trading, and Settlement Costs
The investment management fee charged by the Firm does not include commission charges, mark-up or
mark-down charges resulting from securities transactions affected with or through broker-dealers on the
client’s behalf. The costs of clearing, settlement, and trading of WNWM Investment Management
Accounts are billed separately by the custodian holding your accounts (See “Brokerage Practices” section
herein below).
Other Fees and Expenses
You may incur certain fees or charges imposed by third parties, other than WNWM, in connection with
investments made on behalf of your account. You are responsible for all custodial and securities
execution fees charged by the custodian and executing broker-dealer. The Investment Advisory Fee
charged by WNWM is separate and distinct from these custodian and execution fees. In addition, all fees
paid to WNWM are separate and distinct from the expenses charged by mutual funds and exchange
traded funds to their shareholders, if applicable. These fees and expenses are described in each fund’s
prospectus. You may be able to invest in some of these products directly, without the services of WNWM,
but would not receive the services provided by WNWM. These services are designed, among other
things, to assist you in determining which products or services are most appropriate to your risk tolerance,
financial condition, and objectives.
Compensation for Sales of Insurance Products
Certain Financial Advisors are engaged in professions other than providing financial planning and
investment advice for which they receive additional compensation. They may be licensed to sell insurance
products through various insurance companies that are affiliated (as noted in Item 10) or unaffiliated with
WNWM. Any such transactions result in the receipt of commissions and other compensation to the
Financial Advisor.
The insurance product sales create a conflict of interest since there is an incentive to recommend such
products based upon the commissions and other compensation paid by insurance companies to Financial
Advisor rather than based upon a client’s needs. WNWM has policies and procedures in place to address
the conflict of interest with disclosure, including the information contained herein and on Financial
Advisors’ Form ADV 2B.
As a WNWM Client, you are under no obligation to utilize the services of your Financial Advisor
in the purchase or sales of other products, including insurance or mortgages. Commissions and
other compensation received by your Financial Advisor for insurance product sales do not reduce
advisory fees paid to WNWM. It is the client’s ultimate responsibility to determine whether insurance
products being offered to them are appropriate investment products.
Item 6: Performance-Based Fees
WNWM does not charge performance-based fees for its investment advisory services. The fees charged
by WNWM are as described above and are not based upon the capital appreciation of the funds or
securities you hold.
12 | W N W M A D V P a r t 2 A – September 2 0 2 5
WNWM does not manage any proprietary investment funds or limited partnerships (for example, a mutual
fund or a hedge fund).
Item 7: Types of Clients
Investment Advisory Services
WNWM, through Financial Advisors, offers investment advisory services to individuals, high net worth
individuals, trusts, estates, charitable organizations, pension plans, profit sharing plans, businesses and
other investment advisors who sponsor investment management programs. WNWM generally does not
impose a minimum account size for establishing a relationship, however, some Financial Advisors may
require minimum total client assets to establish a relationship.
ERISA Clients
If a client’s account is a pension or other employee benefit plan governed by the Employee Retirement
Income Security Act of 1974, as amended (“ERISA”), WNWM is a fiduciary to the plan. In providing our
investment management services, the sole standard of care imposed upon us is to act with the care, skill,
prudence and diligence under the circumstances then prevailing that a prudent man acting in a like
capacity and familiar with such matters would use in the conduct of an enterprise of a like character and
with like aims.
When we provide investment advice to you regarding your retirement plan or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The
way we make money creates some conflicts with your interests, so we operate under a special rule that
requires us to act in your best interest and not put our interest ahead of yours.
WNWM will provide certain required disclosures to the “responsible plan fiduciary” (as such term is
defined in ERISA) in accordance with Section 408(b)(2), regarding the services we provide and the direct
and indirect compensation we receive by such clients.
Generally, these disclosures are contained in this Form ADV Part 2A, the client agreement and/or in
separate ERISA disclosure documents and are designed to enable the ERISA plan’s fiduciary to: (1)
determine the reasonableness of all compensation received by WNWM; (2) identify any potential conflicts
of interests; and (3) satisfy reporting and disclosure requirements to plan participants.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Loss
Methods of Analysis
WNWM and its Financial Advisors primarily employ fundamental and technical analysis methods in
developing investment strategies for you.
13 | W N W M A D V P a r t 2 A – September 2 0 2 5
Fundamental analysis is a method of evaluating a company that has issued securities by attempting to
measure the value of its underlying assets. This involves researching overall economic and industry
conditions as well as the financial condition and the quality of the company’s management. Earning,
expenses, assets, and liabilities are all important in determining the value of a company. The value is
then compared to the current price of the company’s securities to determine whether to purchase, sell or
hold those securities.
Technical analysis is a method of evaluating securities by analyzing statistics associated with market
activity, such as past prices and trading volume. Technical analysis involves using charts and other tools
to identify patterns that can suggest future performance. Research and analysis is derived from numerous
sources, including financial media companies, third-party research materials, Internet sources, and
review of company activities, including annual reports, prospectuses, press releases and research
prepared by others.
WNWM Financial Advisors generally employ a long-term investment strategy for their Clients, consistent
with their financial goals. Financial Advisors may typically hold all or a portion of a security for more than
a year but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting your cash
needs. At times, Financial Advisors may also buy and sell positions that are more short-term in nature,
depending on your goals and/or the fundamentals of the security, sector or asset class.
WNWM Financial Advisors may recommend portfolios with non-traded securities, private placements,
private equity, and private debt investments based upon factors that include, but are not limited to
accreditation status, the level of interest Clients express, the level of risk a Client is willing to assume,
and diversification considerations. We consider these types of investments to have a higher degree of
risk. Generally, there is no ready market for these types of investments and therefore they are less liquid
than marketable, exchange traded securities. Consequently, these investments are limited to persons
who meet certain income and/or net worth requirements.
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value.
You should be prepared to bear the potential risk of loss. Financial Advisors will assist you in determining
an appropriate strategy based on your tolerance for risk and other factors noted above. However, there
is no guarantee that you will meet your investment goals. Your engagement will entail a review of your
investment goals, financial situation, time horizon, tolerance for risk and other factors to develop an
appropriate strategy for managing your account.
All investments have certain risks. Investing in securities involves the risk of loss, including the principal
amount invested, and clients should be prepared to bear this loss. Below is a more complete discussion
of the types of risks inherent in the securities and investment techniques referenced above. The value of
the securities held in portfolios may fluctuate because of these risks. WNWM’s investment strategies may
be subject to the following principal investment risks:
Alternative Investment Risk: Alternative investments may be subject to risks including,
•
but not limited to, derivatives risk, liquidity risk, credit risk and commodities risk. Certain alternative
strategies involve the risk that a counterparty to a transaction will not perform as promised, which
would result in losses. Alternative strategies may employ leverage, involve extensive short
positions and/or focus on narrow segments of the market, which may magnify the overall risks
14 | W N W M A D V P a r t 2 A – September 2 0 2 5
and volatility associated with such investments. Certain alternatives such as private placements,
private equity, private credit, and non-traded REITs are not liquid and Clients are subject to long
periods in which they may not be able to liquidate any or all of their investment.
Bond Market Risk: The risk that the bond market as a whole would decline, bringing the
•
value of individual securities down with it regardless of their fundamental characteristics.
Call Risk: Bonds that are callable carry an additional risk because they may be called
•
prior to maturity depending on current interest rates thereby increasing the likelihood that
reinvestment risk may be realized.
Credit Risk: A bond issuer’s credit rating may change, which can cause price volatility,
•
and in the case of a credit rating downgrade, lower prices.
Cash Risk: If a significant portion of the Assets is held in cash or cash-like instruments,
•
investment performance might be affected.
•
Cryptocurrency Risk: Cryptocurrency is a digital representation of value that functions
as a medium of exchange, a unit of account, or a store of value, but it does not have legal tender
status. Cryptocurrencies are sometimes exchanged for U.S. dollars or other currencies around
the world, but they are not currently backed nor supported by any government or central bank.
Their value is completely derived by market forces of supply and demand, and they are more
volatile than traditional currencies, stocks, bonds or other “traditional asset classes.”
Trading (buying/ selling) in cryptocurrencies comes with significant risks, including volatile market
price swings or flash crashes, market manipulation, and cybersecurity risks and risk of losing
principal or all of your investment. In addition, cryptocurrency markets and exchanges are not
regulated with the same controls or customer protections available in equity, option, futures, or
foreign exchange investing. Cryptocurrency trading requires knowledge of cryptocurrency
markets. In attempting to profit through cryptocurrency trading, you must compete with traders
worldwide. You should have appropriate knowledge and experience before engaging in
substantial cryptocurrency trading.
Cryptocurrency trading may not generally be appropriate, particularly with funds drawn from
retirement savings, student loans, mortgages, emergency funds, or funds set aside for other
purposes. Cryptocurrency trading can lead to large and immediate financial losses. Under
certain market conditions, you may find it difficult or impossible to liquidate a position quickly at
a reasonable price. This can occur, for example, when the market for a particular cryptocurrency
suddenly drops, or if trading is halted due to recent news events, unusual trading activity, or
changes in the underlying cryptocurrency system.
Cybersecurity risk: Intentional cybersecurity breaches include unauthorized access to
•
systems, networks, or devices (such as through "hacking" activity); infection from computer
viruses or other malicious software code; and attacks that shut down, disable, slow, or otherwise
disrupt operations, business processes, or website access or functionality. In addition,
unintentional incidents can occur, such as the inadvertent release of confidential information
(possibly resulting in the violation of applicable privacy laws). A cybersecurity breach could result
in the loss or theft of customer data or funds, the inability to access electronic systems ("denial of
services"), loss or theft of proprietary information or corporate data, physical damage to a
15 | W N W M A D V P a r t 2 A – September 2 0 2 5
computer or network system, or costs associated with system repairs. Such incidents could cause
an investment fund, the advisor, a manager, or other service providers to incur regulatory
penalties, reputational damage, additional compliance costs, or financial loss.
Default Risk: The possibility that a bond issuer will be unable to make interest or principal
•
payments when they are due. If these payments are not made according to the agreements in
the bond documentation, the issuer can default.
Foreign Risk: Investing in foreign stocks can be riskier than U.S. stock investments.
•
Foreign stocks tend to be more volatile and less liquid than U.S. stocks. The prices of foreign
stocks and the prices of U.S. stocks may move in opposite directions. There is also a chance that
world events—such as political upheaval, financial troubles, or natural disasters—will adversely
affect the value of securities issued by companies in foreign countries or regions.
•
General Risks of Owning Securities: The prices of securities held in client accounts
and the income they generate may decline in response to certain events taking place around the
world. These include events directly involving the issuers of securities held as underlying assets
of mutual funds in a client’s account, conditions affecting the general economy, and overall market
changes. Other contributing factors include local, regional, or global political, social, or economic
instability and governmental or governmental agency responses to economic conditions. Finally,
currency, interest rate, and commodity price fluctuations may also affect security prices and
income.
•
Hedging Risk: The risk associated with utilizing hedging strategies. Hedging instruments
such as options and certain ETFs are typically intended to limit or reduce investment risk, but can
also be expected to limit or reduce the potential for profit or result in losses. No assurance can be
given that any particular hedging strategy will be successful and achieve its desired objective, or
will make any profit, or will be able to avoid incurring losses. Certain hedging transactions may
involve the use of leverage, which could result in losses exceeding the amount committed in the
transaction.
•
Inflation Risk: Inflation causes tomorrow’s dollar to be worth less than today’s; in other
words, it reduces the purchasing power of a bond investor’s future payments and principal,
collectively known as “cash flows.” Inflation also leads to higher interest rates, which in turn leads
to lower bond prices. Inflation-indexed securities such as Treasury Protection Securities (TIPS)
are structured to limit inflation risks.
•
Interest Rate Risk: Security price and total return will vary in response to changes in
interest rates. If rates increase, the market value of bonds generally will decline, as will the value
of your investment. Securities with longer maturities tend to produce higher yields, but are more
sensitive to changes in interest rates and are subject to greater fluctuations in value.
•
Inverse Exchange Traded Funds: An ETF traded on a public stock market, which is
designed to perform as the inverse of whatever index or benchmark it is designed to track. These
funds work by using short selling, trading derivatives such as futures contracts, and other
leveraged investment techniques. Investing in inversion ETFs is similar to holding various short
positions, or using a combination of advanced investment strategies to profit from falling prices.
Also known as a "Short ETF," or "Bear ETF." Inverse ETFs along with other ETFs that use
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derivatives, typically are not used as long-term investments. Many inverse ETFs utilize daily
futures contracts to produce their returns, and this frequent trading often increases fund
expenses. Inverse and leveraged inverse ETFs tend to have higher expense ratios than standard
index ETFs, since the funds are by their nature actively managed; these costs can eat away at
performance. An inverse ETF needs to buy when the market rises and sell when it falls in order
to maintain a fixed leverage ratio. This results in a volatility loss proportional to the market
variance. Compared to a short position with identical initial exposure, the inverse ETF will
therefore usually deliver inferior returns. The exception is if the market declines significantly on
low volatility so that the capital gain outweighs the volatility loss. Such large declines benefit the
inverse ETF because the relative exposure of the short position drops as the market falls. Since
the risk of the inverse ETF and a fixed short position will differ significantly as the index drifts away
from its initial value, differences in realized payoff have no clear interpretation. It may therefore
be better to evaluate the performance assuming the index returns to the initial level. In that case
an inverse ETF will always incur a volatility loss relative to the short position. As with synthetic
options, leveraged ETFs need to be frequently rebalanced. These strategies are generally
designed for intra-day trading, however may be held for longer durations in cases we deem it
prudent to do so.
o Compounding Risk: Compounding risk is one of the main types of risks affecting inverse
ETFs. Inverse ETFs held for periods longer than one day are affected by compounding
returns. Since an inverse ETF has a single-day investment objective of providing
investment results that are one times the inverse of its underlying index, the fund's
performance likely differs from its investment objective for periods greater than one day.
Investors who wish to hold inverse ETFs for periods exceeding one day must actively
manage and rebalance their positions to mitigate compounding risk. The effect of
compounding returns becomes more conspicuous during periods of high market
turbulence. During periods of high volatility, the effects of compounding returns cause an
inverse ETF's investment results for periods longer than one single day to substantially
vary from one times the inverse of the underlying index's return.
o Derivative Securities Risk: Many inverse ETFs provide exposure by employing
derivatives. Derivative securities are considered aggressive investments and expose
inverse ETFs to more risks, such as correlation risk, credit risk and liquidity risk. Swaps
are contracts in which one party exchanges cash flows of a predetermined financial
instrument for cash flows of a counterparty's financial instrument for a specified period.
Swaps on indexes and ETFs are designed to track the performances of their underlying
indexes or securities. The performance of an ETF may not perfectly track the inverse
performance of the index due to expense ratios and other factors, such as negative effects
of rolling futures contracts. Therefore, inverse ETFs that use swaps on ETFs usually carry
greater correlation risk and may not achieve high degrees of correlation with their
underlying indexes compared to funds that only employ index swaps. Additionally, inverse
ETFs using swap agreements are subject to credit risk. A counterparty may be unwilling
or unable to meet its obligations and, therefore, the value of swap agreements with the
counterparty may decline by a substantial amount. Derivative securities tend to carry
liquidity risk, and inverse funds holding derivative securities may not be able to buy or sell
their holdings in a timely manner, or they may not be able to sell their holdings at a
reasonable price.
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o Correlation Risk: Inverse ETFs are also subject to correlation risk, which may be caused
by many factors, such as high fees, transaction costs, expenses, illiquidity and investing
methodologies. Although inverse ETFs seek to provide a high degree of negative
correlation to their underlying indexes, these ETFs usually rebalance their portfolios daily,
which leads to higher expenses and transaction costs incurred when adjusting the
portfolio. Moreover, reconstitution and index rebalancing events may cause inverse funds
to be underexposed or overexposed to their benchmarks. These factors may decrease the
inverse correlation between an inverse ETF and its underlying index on or around the day
of these events.
Futures contracts are exchange-traded derivatives that have a predetermined delivery
date of a specified quantity of a certain underlying security, or they may settle for cash on
a predetermined date. With respect to inverse ETFs using futures contracts, during times
of backwardation, funds roll their positions into less-expensive, further-dated futures
contracts. Conversely, in contango markets, funds roll their positions into more-expensive,
further-dated futures. Due to the effects of negative and positive roll yields, it is unlikely
for inverse ETFs invested in futures contracts to maintain perfectly negative correlations
to their underlying indexes on a daily basis.
o Short Sale Exposure Risk: Inverse ETFs may seek short exposure through the use of
derivative securities, such as swaps and futures contracts, which may cause these funds
to be exposed to risks associated with short selling securities. An increase in the overall
level of volatility and a decrease in the level of liquidity of the underlying securities of short
positions are the two major risks of short selling derivative securities. These risks may
lower short-selling funds' returns, resulting in a loss.
• Leveraged Exchange Traded Funds: Leverage is the investment strategy of using borrowed
money: specifically, the use of various financial instruments or borrowed capital to increase
the potential return of an investment. Leverage can also refer to the amount of debt used to
finance assets. When one refers to something (a company, a property or an investment) as
"highly leveraged," it means that item has more debt than equity. Like other ETFs, leveraged
ETFs are individual securities that trade on an exchange and can be bought and sold in
intraday trading. But leveraged ETFs differ from their traditional cousins in that they typically
invest in one or more derivatives, which will cause their prices to rise or fall exponentially
farther than the underlying benchmark against which they trade. For example, an ETF that is
double leveraged against the S&P 500 Index would rise and fall twice as much in price as the
index itself. If the index rises 2% in a day, then this fund would rise by 4% in value. These
funds can be leveraged at different rates, with some moving twice as much as the underlying
market or index and others rising or falling three, four or more times as much as the
benchmark. There are also leveraged ETFs that move inversely to their benchmarks, where
the fund will fall in price by a given exponential rate when the benchmark rises and vice-versa.
Those that move with the markets are referred to as long or bullish funds and those that move
inversely are short or bearish. It is important to note that many leveraged ETFs are rebalanced
daily. This characteristic renders many of them inappropriate for use as long-term holdings in
an investment portfolio. They are more appropriately used by shortterm traders who buy and
sell them within a matter of minutes or hours with protective stop-loss orders. These strategies
are generally designed for intra-day trading, however may be held for longer durations in
cases we deem it prudent to do so.
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• Liquidity Risk: Liquidity risk exists when particular investments would be difficult to purchase
or sell, possibly preventing clients from selling such securities at an advantageous time or
price.
• Margin Borrowings: The use of short-term margin borrowings may result in certain additional
risks to you. For example, if securities pledged to brokers to secure your margin accounts
decline in value, you could be subject to a "margin call", pursuant to which you must either
deposit additional funds with the broker or be the subject of mandatory liquidation of the
pledged securities to compensate for the decline in value.
• Market Risk: The price of any security, including ETFs, equities, bonds or mutual funds may
drop in reaction to tangible and intangible events and conditions. This type of risk is caused
by external factors independent of a security’s particular underlying circumstances. For
example, political, economic and social conditions may trigger market events.
• Options Contracts: Investments in options contracts have the risk of losing value in a
relatively short period of time. Option contracts are leveraged instruments that allow the holder
of a single contract to control many shares of an underlying stock. This leverage can
compound gains or losses.
• Private Funds: A private fund is an investment vehicle that pools capital from a number of
investors and invests in securities and other instruments. In almost all cases, a private fund is
a private investment vehicle that is typically not registered under federal or state securities
laws. So that private funds do not have to register under these laws, issuers make the funds
available only to certain sophisticated or accredited investors and cannot be offered or sold to
the general public. Private funds are generally smaller than mutual funds because they are
often limited to a small number of investors and have a more limited number of eligible
investors. Many but not all private funds use leverage as part of their investment strategies.
Private funds management fees typically include a base management fee along with a
performance component. In many cases, the fund’s managers may become “partners” with
their clients by making personal investments of their own assets in the fund. Most private
funds offer their securities by providing an offering memorandum or private placement
memorandum, known as “PPM” for short.
The PPM covers important information for investors and investors should review this document
carefully and should consider conducting additional due diligence before investing in the private
fund. The primary risks of private funds include the following: (a) Private funds do not sell publicly
and are therefore illiquid. An investor may not be able to exit a private fund or sell its interests in
the fund before the fund closes.; and (b) Private funds are subject to various other risks, including
risks associated with the types of securities that the private fund invests in or the type of business
issuing the private placement.
• Socially Conscious and Environmental, Social and Governance Investing: A portfolio
invested according to socially conscious principles can experience reduced asset class
diversification since the number of publicly traded companies that meet stated investment
parameters can or will be limited. Therefore, there is the potential of similarity or overlap of
holdings, especially among socially conscious mutual funds or ETFs, and a pronounced
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positive or negative impact can occur with a socially conscious portfolio, which could be more
volatile than an unscreened portfolio.
• Short Sales: A short sale involves the sale of a security that you do not own in the hope of
purchasing the same security at a later date at a lower price. To make delivery to the buyer,
you must borrow the security and are obligated to return the security to the lender, which is
accomplished by a later purchase of the security. You realize a profit or a loss as a result of a
short sale if the price of the security decreases or increases respectively between the date of
the short sale and the date on which you recover its short position, (i.e., purchases the security
to replace the borrowed security). A short sale involves the theoretically unlimited risk of an
increase in the market price of the security that would result in a theoretically unlimited loss.
• Structured Notes: Structured notes are complex financial instruments. Clients should
understand the reference asset(s) or index(es) and determine how the note’s payoff structure
incorporates such reference asset(s) or index(es) in calculating the note’s performance. This
payoff calculation may include leverage multiplied on the performance of the reference asset
or index, protection from losses should the reference asset or index produce negative returns,
and fees. Structured notes may have complicated payoff structures that can make it difficult
for clients to accurately assess their value, risk and potential for growth through the term of
the structured note. Determining the performance of each note can be complex and this
calculation can vary significantly from note to note depending on the structure. Notes can be
structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-
leveraged, which may result in larger returns or losses. Clients should carefully read the
prospectus for a structured note to fully understand how the payoff on a note will be calculated
and discuss these issues with us.
Some structured notes provide for the repayment of principal at maturity, which is often
referred to as “principal protection.” This principal protection is subject to the credit risk of the
issuing financial institution. Many structured notes do not offer this feature. For structured
notes that do not offer principal protection, the performance of the linked asset or index may
cause clients to lose some, or all, of their principal. Depending on the nature of the linked
asset or index, the market risk of the structured note may include changes in equity or
commodity prices, changes in interest rates or foreign exchange rates, or market volatility.
The price of a structured note at issuance will likely be higher than the fair value of the
structured note on the date of issuance. Issuers now disclose an estimated value of the
structured note on the cover page of the offering prospectus, allowing investors to gauge the
difference between the issuer’s estimated value of the note and the issuance price. The
estimated value of the notes is likely lower than the issuance price of the note to investors
because issuers include the costs for selling, structuring or hedging the exposure on the note
in the initial price of their notes. After issuance, structured notes may not be re-sold on a daily
basis and thus may be difficult to value given their complexity.
The ability to trade or sell structured notes in a secondary market is often very limited as
structured notes (other than exchange-traded notes known as ETNs) are not listed for trading
on security exchanges. As a result, the only potential buyer for a structured note may be the
issuing financial institution’s broker-dealer affiliate or the broker-dealer distributor of the
structured note. In addition, issuers often specifically disclaim their intention to repurchase or
20 | W N W M A D V P a r t 2 A – September 2 0 2 5
make markets in the notes they issue. Clients should, therefore, be prepared to hold a
structured note to its maturity date, or risk selling the note at a discount to its value at the time
of sale.
Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is
obligated to make payments on the notes as promised. These promises, including any
principal protection, are only as good as the financial health of the structured note issuer. If
the structured note issuer defaults on these obligations, investors may lose some, or all, of
the principal amount they invested in the structured notes as well as any other payments that
may be due on the structured notes.
Some structured notes have “call provisions” that allow the issuer, at its sole discretion, to
redeem the note before it matures at a price that may be above, below or equal to the face
value of the structured note. If the issuer “calls” the structured note, clients may not be able to
reinvest their money at the same rate of return provided by the structured note that the issuer
redeemed.
The tax treatment of structured notes is complicated and, in some cases, uncertain. Before
purchasing any structured note, clients may wish to consult with a tax advisor. Clients also
should read the applicable tax risk disclosures in the prospectuses and other offering
documents of any structured note they are considering purchasing.
Financial Planning - Risks
The tools WNWM uses for incidental financial planning rely on various assumptions, such as estimates
of inflation, risk, economic conditions, and rates of return on security asset classes. All return assumptions
use estimates of future returns of asset classes, not returns of actual investments, and do not include
fees or expenses that clients would pay if they invested in specific products.
Financial planning software is only a tool used to help guide Financial Advisors and the client in
developing an appropriate plan. WNWM cannot guarantee that clients will achieve the results shown in
the plan. Results will vary based on the information provided by the client regarding the client’s assets,
risk tolerance, and personal information. Changes to the program’s underlying assumptions or differences
in actual personal, economic, or market outcomes may result in materially different results for the client.
Clients should carefully consider the assumptions and limitations of the financial planning software as
disclosed on the financial planning reports and should discuss the results of the plan with a qualified
investment professional before making any changes in their investment or financial planning program.
There are conflicts of interest when we provide financial planning recommendations and offer investment
advisory services. In addition, some Financial Advisors provide insurance services as well as financial
planning recommendations, which also creates conflicts of interest. These conflicts of interest are
disclosed in WNWM’s ADV Part 2A – Firm Brochure, and the Financial Advisor’s ADV 2B. You are not
obligated to implement any recommendations made by your Financial Advisor and your Financial Advisor
is in no way responsible for ensuring you do so.
Third Party Managers and Sub-advisors - Risks
As stated above, WNWM may select certain third-party managers or sub-advisors to manage a portion
of its Client assets. In these situations, WNWM continues to conduct ongoing due diligence of such
managers, but such recommendations rely to a great extent on the mangers’ ability to successfully
21 | W N W M A D V P a r t 2 A – September 2 0 2 5
implement their investment strategies. In addition, WNWM generally may not have the ability to supervise
the managers on a day-to-day basis.
Past performance is not a guarantee of future returns. Investing in securities and other
investments involve a risk of loss that you should understand and be willing to bear. You are
reminded to discuss these risks with your Financial Advisor.
Item 9: Disciplinary Information
Neither WNWM nor its employees have been involved in any legal or disciplinary events in the past ten
years that would be material to a client’s evaluation of the Firm or its personnel.
Item 10: Other Financial Activities and Affiliations
Outside Business Activities of Financial Advisors
Some advisors own and operate their own independent companies. These unaffiliated companies
provide services to clients that may include, but are not limited to, mortgage lending, accounting/tax
practices, business consulting, insurance agencies, legal services, and others. These services are
offered and performed solely in the advisor’s private and/or professional capacity and not as a
representative of WNWM.
Financial Advisors affiliation with outside broker/dealers
Certain Financial Advisors may be securities Registered Representatives of unaffiliated Broker Dealers
(referred to as “Hybrid” advisors). A WNWM hybrid advisor may offer products that pay commissions.
Commissions may be higher or lower than those charged by other broker-dealers. Commissions are
earned by hybrid advisors.
Clients are under no obligation to purchase or sell securities through their WNWM hybrid financial advisor.
Clients may execute securities transactions independent of their WNWM hybrid financial advisor.
However, if they do choose to purchase, sell securities, or implement securities recommendations made
through a financial plan by their WNWM hybrid financial advisor, commissions will be earned by their
WNWM hybrid financial advisor
Insurance
Certain Financial Advisors are engaged in other professions in addition to providing financial planning
and investment advice for which they receive additional compensation. They may be licensed to sell
insurance products through various insurance companies that are unaffiliated with WNWM. As a WNWM
Client, these products are offered separate and apart from your Financial Advisor’s relationship with
WNWM. You are under no obligation to utilize the services of your Financial Advisor in the purchase or
sales of other products including securities, insurance, annuities, commodities, or futures products. Any
such transactions you effect through a Financial Advisor will result in the receipt of commissions and
other compensation in addition to any Investment Advisory Fees as discussed above. The commissions
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and other compensation from the sale of other products do not offset the regular advisory fees charged
to client accounts managed by WNWM. It is the client’s ultimate responsibility to determine whether other
products being offered to them are appropriate investment products.
WNWM’s investment adviser representatives serve, in a separate capacity, as insurance agents. When
acting, in a separate capacity, as an insurance agent, your investment adviser representative will sell, for
commissions, life insurance, annuities, and other insurance products to you. Investment adviser
representatives are also eligible to receive incentives and other compensation based on and related to
insurance transactions. These incentives include, but are not limited to: gifts, meals, entertainment,
participation in bonus programs, forgivable loans, reimbursement for training, marketing assistance,
educational efforts, advertising, and travel expenses to conferences and events. Consequently, your
investment adviser representative is incentivized to recommend that you purchase insurance products
due to the receipt of commissions and other compensation. We address this conflict of interest by: (1)
disclosing it to you in this brochure and (2) ensuring no advisory fee is charged on insurance products,
which are held outside of the advisory relationship, in addition to the commission the representative earns
from the sale the same insurance.
As a WNWM Client, these products are offered separate and apart from your Financial Advisor’s
relationship with WNWM. You are under no obligation to utilize the services of your Financial Advisor in
the purchase or sales of other products including securities, insurance, annuities, commodities, or futures
products.
Any such transactions you effect through a Financial Advisor will result in the receipt of commissions and
other compensation in addition to any Investment Advisory Fees as discussed above. The commissions
and other compensation from the sale of other products do not offset the regular advisory fees charged
to client accounts managed by WNWM. It is the client’s ultimate responsibility to determine whether other
products being offered to them are appropriate investment products.
H4 Capital Partners, LLC
Certain of our supervised persons, including Jacob Williams and Daniel Novak, hold passive ownership
interests in a privately held company, H4 Capital Partners, LLC, a Florida limited liability company. H4
Capital Partners is a Private Equity business that partners and provides advice to Property & Casualty
Agency owners. Mr. Williams owns approximately 16.2%, and Mr. Novak owns approximately 10.8% of
H4 Capital Partners. Both interests are non-managing, investor-only roles, meaning they do not
participate in management or decision-making of the entity and have no authority to bind or act on
behalf of the company.
These outside business interests are maintained on a passive basis only and are not related to the
investment advisory services we provide to clients. At present, our advisory clients are not solicited to
invest in, nor are they recommended, H4 Capital Partners. If this were to change, we would provide
updated disclosure regarding the nature of the conflict and how it is addressed.
Williams & Novak Tax Partners, LLC
Williams & Novak Tax Partners, LLC is affiliated with WNWM, and is such capacity may offer services for
a fee or complimentary to investment advisory clients of WNWM.
Williams & Novak Tax Partners, LLC offerings are recommended to clients of WNWM on an individual
basis and based upon a good faith judgment of a client’s specific needs. The recommendation could
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result in conflicts of interest for WNWM as an affiliate. WNWM will directly benefit from a client utilizing
an affiliate’s services based upon its recommendation because it may generate revenue for the affiliated
subsidiary and WNWM. Clients are under no obligation to utilize the tax services provided by the Advisor
or its Supervised Persons.
Advisors to Qualified Retirement Plans
In the course of serving as advisor to qualified retirement plans, WNWM or Financial Advisors may
introduce other service providers to retirement plan sponsors if they believe they may benefit from such
services. Such providers include record keepers, third-party administrators, and other fiduciaries. WNWM
does not receive a fee or other compensation for making such introductions.
WNWM and its Financial Advisors are committed to acting in your best interests at all times. Financial
Advisors will aim to explain to you the specific costs associated with any investments recommended and
you have no obligation to purchase investments or insurance products or to implement any financial plan
recommendations through a Financial Advisor.
Flourish Cash
As stated above, WNWM has made available Flourish Cash, an online cash management solution that
seeks to provide Clients with competitive APY and elevated FDIC coverage for their deposits placed at
program banks. WNWM is not affiliated with Flourish or any of the program’s banks. WNWM is not acting
as an investment advisor representative or in a discretionary manner when inviting Clients to use Flourish
and only do so with Client consent.
Commodity Pool Operator, Commodity Trading Advisor, Futures Commission Merchant
Registration
WNWM is neither registered nor has an application pending to register with the Commodity Futures
Trading Commission (“CFTC”) as a futures commission merchant (“FCM”), a commodity pool operator
(“CPO”) or a commodity trading advisor (“CTA”) or have any application pending to be registered with
respect to any of the foregoing.
Third-party Administrative Support
WNWM has engaged Dynamic Advisor Solutions, LLC (“Dynamic”) for back-office support, technology
platforms and portfolio management services for client accounts. Dynamic is an investment adviser
registered with the U.S. Securities and Exchange Commission (CRD #151367), and may provide RIA
with investment management solutions, including, but in no way limited to, the following: investment
administration, account aggregation, fee collection, record maintenance, report preparation, marketing
assistance, and research services. Fees charged by Dynamic are paid directly by our firm.
Item 11: Code of Ethics, Participation in Client Transactions, and
Personal Trading
Code of Ethics
WNWM has implemented a Code of Ethics to define our fiduciary commitment to you. This Code of Ethics
applies to all persons associated with WNWM. The Code of Ethics was developed to provide general
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ethical guidelines and specific instructions regarding our duties to you, our Client. WNWM and its
personnel owe a duty of loyalty, fairness, and good faith to you. It is the obligation of WNWM associates
to adhere not only to the specific provisions of the Code, but also to the general principles that guide the
Code of Ethics.
The Code of Ethics covers a range of topics that may include; general ethical principles, reporting
personal securities trading, exceptions to reporting securities trading, reportable securities, initial public
offerings, and private placements, reporting ethical violations, distribution of the Code of Ethics, review
and enforcement processes, amendments to Form ADV, managing conflicts of interest, and supervisory
procedures. WNWM has established its Code of Ethics to meet and exceed regulatory standards. We will
provide a copy of our Code of Ethics to any client or prospective client upon request.
Personal Trading and Conflicts of Interest
WNWM allows Financial Advisors and our personnel to purchase or sell the same securities that may be
recommended to and purchased on your behalf. Owning the same securities, we recommend to you
present a potential conflict of interest that, as fiduciaries, we must disclose to you and mitigate through
policies and procedures.
As noted above, we have adopted, consistent with Section 204A of the Investment Advisers Act of 1940,
a Code of Ethics, which addresses insider trading (material non-public information controls) and personal
securities reporting procedures. We have also adopted written policies and procedures to detect the
misuse of material, non-public information. We may have an interest or position in certain securities,
which may also be recommended to you. At no time will WNWM or any associated person of WNWM
transact in any security transaction to your detriment.
Item 12: Brokerage Practices
for your accounts. WNWM does not have discretionary authority
to select
Recommendation of Custodians
WNWM and its Financial Advisors generally recommend Clients use Fidelity Investments (“Fidelity”) as
custodian
the
brokerdealer/custodian for custodial and execution services or to select the administrator for defined
contribution accounts. You, in consultation with your Financial Advisor, determine the broker-dealer or
custodian to safeguard your assets and authorize WNWM to direct trades to this custodian as agreed in
the Investment Management Agreement and custodian documents.
Further, WNWM does not have the discretionary authority to negotiate commissions on your behalf on a
trade-by-trade basis. You are not obligated to use the recommended custodian and will not incur any
extra fee or cost from WNWM by using a custodian not recommended by WNWM. WNWM may
recommend a custodian based on criteria such as, but not limited to, reasonableness of commissions
charged to you, services made available to you and Financial Advisors, and location of the custodian’s
offices.
Directed Brokerage
You are serviced on a “directed brokerage basis”, where WNWM will place trades within the established
account at the custodian designated by you. Further, your accounts are traded within their respective
brokerage accounts. Because you are selecting the custodian for your accounts, WNWM will not be
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obligated to select competitive bids on securities transactions and does not have an obligation to seek
the lowest available transaction costs. These costs are determined by your designated custodian. Please
note that not all advisers require their clients to direct brokerage.
WNWM may not engage in any principal transactions (i.e., trade of any security from or to WNWM’s own
account) or cross transactions with other Client accounts (i.e., purchase of a security into one Client
account from another Client’s account).
Aggregating and Allocating Trades
WNWM does not generally aggregate trades. The primary objective in placing orders for the purchase
and sale of securities for your accounts is to obtain the most favorable net results taking into account
such factors as 1) price, 2) size of order, 3) difficulty of execution, 4) confidentiality and 5) skill required
of the broker. WNWM executes its transactions through unaffiliated custodians. WNWM may - but is not
required to aggregate orders in a block trade or trades when securities are purchased or sold through the
same custodian for multiple discretionary accounts. If a block trade cannot be executed in full at the same
price or time, the securities actually purchased or sold by the close of each business day must be
allocated in a manner that is consistent with the initial pre-allocation or other written statement. This must
be done in a way that does not consistently advantage or disadvantage particular Client accounts.
Trade Errors
From time-to-time WNWM may make an error in submitting a trade order on your behalf. An overriding
principle in dealing with a trading error made by WNWM or a Financial Advisor (or any other party to the
trade other than the client) is that the client never pays for losses resulting from such errors. In general,
when the error and responsible party are identified, the trade is broken immediately, if possible, and the
error is corrected the same day.
Research and Other Soft-Dollar Benefits
WNWM currently has no written soft-dollar agreements.
Item 13: Review of Accounts
During periodic reviews, WNWM seeks to analyze a variety of factors, including risk tolerance, suitability
and fiduciary standards. WNWM requires that the Financial Advisors have a reasonable basis to believe
that recommended investment strategies are in the best interest of its clients based on information
obtained from clients through reasonable diligence. In addition, account reviews will take into
consideration the current economic environment, the outlook for the securities markets, and the merits of
the securities in which the accounts are invested.
Clients are strongly encouraged to immediately notify their Financial Advisor of the following: (a) a change
in the client’s investment objectives, guidelines and/or financial situation; (b) change in strategy or
diversification; (c) change in tax considerations; (d) plans to add or withdrawn from the account; and (e)
any other changes or concerns their Financial Advisory may need to know to properly manage their
accounts. For discretionary accounts, the allocation of each portfolio is adjusted, and securities selected,
at the Financial Advisor’s discretion, in accordance with the client's investment objectives, risk tolerance,
and financial needs. Accounts are reviewed by Financial Advisors on a periodic basis.
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Third Party Manager
Financial Advisors will review third party money manager reports provided to the client in order to review
client’s investment and financial profile. WNWM will assist client to understand and evaluate services
provided by the third-party manager. The client is expected to notify WNWM of any changes in his/her
financial situation, investment objectives, or account restrictions that could affect their account. Upon
client request, WNWM will contact directly the third-party money manager managing to account to
facilitate any request from the client.
Advisory & Consultation Services for Retirement Plan Sponsors
Retirement Plan Sponsor clients’ advisory accounts will be reviewed based on the terms outlined in the
Investment Policy Statement and/or advisory agreement. For clients that have entered into a consultation
agreement, the frequency and scope of periodic review will be stipulated in the Investment Policy
Statement and in the agreement for services.
Reports
You will receive brokerage statements no less than quarterly from the trustee or custodian of your
account. These brokerage statements are sent directly from the custodian to you either electronically or
by physical mail, at your election. You may also establish electronic access to the custodian’s website so
that you may view these reports and your account activity. Your brokerage statements will include all
positions, transactions and fees relating to your account.
WNWM also provides you with periodic reports regarding your holdings, allocations, and performance via
an on-line portal which you may access with a unique user ID and password. You may request that your
Financial Advisor provide physical copies of these WNWM reports to you. You are encouraged to
compare any reports from WNWM or your Financial Advisor with statements from custodians.
Item 14: Client Referrals and Other Compensation
Certain Financial Advisors are engaged in other professions in addition to providing financial planning
and investment advice for which they receive additional commissions and compensation. They may be
licensed to sell insurance products through various insurance companies that are unaffiliated with
WNWM. Any such transactions you may affect through a Financial Advisor result in the receipt of
commissions and other compensation in addition to any Investment Advisory Fees as discussed above.
The insurance product sales create a conflict of interest since there is an incentive to recommend such
products based upon the commissions and other compensation paid by insurance companies rather than
based upon a client’s needs.
WNWM has procedures in place to address the conflicts of interest with disclosure, including the
information contained herein and on Financial Advisors’ Form ADV2Bs. As a WNWM Client, you are
under no obligation to utilize the services of your Financial Advisor in the purchase or sales of other
products including insurance. Commissions and other compensation received by your Financial Advisor
for insurance product sales do not reduce advisory fees paid to WNWM and Financial Advisors.
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Referrals
WNWM has Agreements with certain unaffiliated investment advisors, other outside RIA Firms,
custodians, and other professionals to compensate them for referring Clients to WNWM. As disclosed in
an Agreement between such Parties and WNWM, WNWM pays a portion of the Investment Advisory Fee
to the Party who refers a Client to WNWM. Any such referral fee is paid solely from WNWM’s Investment
Advisory Fee and does not result in any additional charge to the Client.
WNWM is required to disclose this arrangement with the referred Client. This disclosure contains the
terms and conditions of the arrangement.
Lead Generators and Other Compensation
WNWM and many of our advisers may enter arrangements with one or more third-party intermediaries
pursuant to which it agrees to compensate the third-party intermediaries or “Lead Generators” for
prospect referrals that may result in the referred clients establishing an investment advisory relationship
with WNWM. Such compensation will be paid on a flat fee per referral(s) and is not dependent upon
whether the referred prospect becomes a client or not, and no portion of any fees paid are passed on to
referred clients.
Other Consideration and Benefits
WNWM and Financial Advisors, in certain cases, receive benefits and other support from product
sponsors and custodians used and recommended by Financial Advisors. In certain cases, these
companies provide for technology, training, education, industry meetings, due diligence, client events and
marketing. The benefits are generally paid in the form of reimbursement or direct payment of expenses.
The receipt of such benefits is a conflict of interest as WNWM and/or Financial Advisors may recommend
products or custodians based upon these arrangements. WNWM and Financial Advisors are obligated to
act in the client's best interest at all times.
Item 15: Custody
WNWM does not accept or maintain custody of your accounts. You must place your assets with a qualified
third-party custodian. You select your own custodian, in consultation with your Financial Advisor, to hold
your funds and securities and direct WNWM to utilize that custodian for your securities transactions. You
will receive statements from your custodian at least quarterly. We urge you to review these statements
and ensure the transactions are consistent with your objectives. For more information about custodians
and brokerage practices, see “Brokerage Practices” herein above.
Item 16: Investment Discretion
WNWM generally has discretion over the selection and amount of securities to be bought or sold in your
accounts without obtaining prior consent or approval from you. However, these purchases or sales are
subject to specified investment objectives, guidelines, or limitations previously set forth by you and agreed
to by WNWM. Discretionary authority will only be authorized upon full disclosure to you. The granting of
such authority will be evidenced by your execution of an Investment Management Agreement containing
all applicable limitations to such authority and necessary custodian agreements and required custodian
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forms. All discretionary trades made by WNWM are designed to be in accordance with your investment
objectives and goals.
WNWM is authorized to make the following determinations in accordance with client objectives and
restrictions without obtaining prior consent from the client:
(1) which securities or instruments, including mutual funds, to buy or sell; (2)
the total amount of securities or instruments to buy or sell;
(3) whether to hire or fire a third-party manager.
Item 17: Voting Client Securities
WNWM does not accept proxy-voting responsibility for you. Clients may contact WNWM or their Financial
Advisor to obtain information or to inquire about proxy voting. Clients should receive their proxies or other
solicitations directly from their custodian(s) or transfer agent(s).
Item 18: Financial Information
Neither WNWM nor its management has any adverse financial situations that would reasonably impair
our ability to meet all our obligations to you. WNWM has not been subject to a bankruptcy or financial
compromise.
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