Overview
- Headquarters
- Houston, TX
- Average Client Assets
- $7.9 million
- Minimum Account Size
- $750,000
- SEC CRD Number
- 119759
Recent Rankings
Forbes 2025: 227
Fee Structure
Primary Fee Schedule (WILLIS JOHNSON WEALTH ADV 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.20% |
| $500,001 | $3,000,000 | 0.90% |
| $3,000,001 | $5,000,000 | 0.85% |
| $5,000,001 | $10,000,000 | 0.65% |
| $10,000,001 | $20,000,000 | 0.45% |
| $20,000,001 | and above | 0.40% |
Minimum Annual Fee: $8,252
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,500 | 1.05% |
| $5 million | $45,500 | 0.91% |
| $10 million | $78,000 | 0.78% |
| $50 million | $243,000 | 0.49% |
| $100 million | $443,000 | 0.44% |
Clients
- HNW Share of Firm Assets
- 39.07%
- Total Client Accounts
- 2,742
- Discretionary Accounts
- 2,551
- Non-Discretionary Accounts
- 191
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
Additional Brochure: WILLIS JOHNSON WEALTH ADV 2A (2026-04-16)
View Document Text
Willis Johnson Wealth
5847 San Felipe, Ste. 1500
Houston, TX 77057
713-439-1200
www.wjohnsonwealth.com
April 16, 2026
This brochure provides information about the qualifications and business practices of Willis
Johnson Wealth If you have any questions about the contents of this brochure, please contact
us at 713-439-1200. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Willis Johnson Wealth is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Willis Johnson Wealth is a registered investment adviser. Registration with the U.S. States
Securities and Exchange Commission or any state securities authority does not imply a certain
level of skill or training.
1 | P a g e
Item 2: MATERIAL CHANGES
Since our last annual filing on 3/25/2026 we have made the following material changes:
We have changed our firm’s primary business name from Willis Johnson & Associates, Inc. to Willis
Johnson Wealth. This was a name change only and does not reflect a change in our ownership or
management team.
2 | P a g e
Item 3: TABLE OF CONTENTS
Item 2 – Material Changes ........................................................................................................... 2
Item 3 - Table of Contents ............................................................................................................ 3
Item 4 – Advisory Business .......................................................................................................... 4
Item 5 – Fees and Compensation ............................................................................................... 5
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................ 8
Item 7 – Types of Clients ............................................................................................................ 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...................................... 8
Item 9 – Disciplinary Information ................................................................................................. 12
Item 10 – Other Financial Industry Activities and Affiliations ...................................................... 13
Item 11 – Code of Ethics ............................................................................................................. 13
Item 12 – Brokerage Practices .................................................................................................... 13
Item 13 – Review of Accounts .................................................................................................... 15
Item 14 – Client Referrals and Other Compensation .................................................................. 16
Item 15 – Custody ....................................................................................................................... 16
Item 16 – Investment Discretion ................................................................................................. 16
Item 17 – Voting Client Securities .............................................................................................. 16
Item 18 – Financial Information ................................................................................................... 16
.
3 | P a g e
Item 4: ADVISORY BUSINESS
Advisory Firm Description
Willis Johnson Wealth (“WJW” or the “Firm”) is a wealth management firm that specializes in helping
corporate professionals and executives with their comprehensive financial planning and investment
management needs. The Firm was founded in 1996. Willis A. Johnson and Nicholas A. Johnson
Qualified Subchapter S Trust are the principal owners of the Firm. Nicholas A. Johnson is the trustee
of the Nicholas A. Johnson Qualified Subchapter S Trust.
Types of Advisory Services
WJW primarily works with corporate professionals and executives in helping them build out a
customized comprehensive plan, based on the various stages in the Arc of life. WJW understands
that corporate professionals and executives at various stages in life from the 40’s, 50’s, 60’s, 70’s and
beyond often have differing needs, goals, and concerns.
WJW leads with a four-step Continuously Planning approach for its clients. The first step,
Understanding You, is an in-depth active listening session in which WJW gathers personal, financial,
and legal data alongside client’s goals & objectives. Followed by a Financial Analysis & Education in
which the Firm conducts a thorough personal financial analysis and then educates the client on the
options available to them (often including corporate benefits elections). Next, WJW begins the
Guidance & Implementation process in which WJW discusses tailored options to meet the client’s
financial goals and assists with the implementation. WJW then ensures that ongoing Financial
Reviews are put in place to monitor and adjust the financial plan as life happens
Specific services provided by WJW may include retirement planning, corporate benefit elections, trust
and estate planning, income tax planning and preparation, risk management and insurance planning,
charitable planning, education planning, and investment management. Please refer to Item 5: Fees
and Compensation for additional details.
WJW occasionally does work with small business owners, though small business owners are not a
focus of the firm. Services to small business owners may include business succession planning, tax
strategies, executive benefits planning, retirement plan solutions and investment management. For
small business owners, the Firm also offers retirement consulting services to employee benefit plans
and their fiduciaries that are designed to assist the plan sponsor in meeting its fiduciary obligations
to the plan under ERISA.
4 | P a g e
Tailored Advisory Services
WJW provides advisory services that are typically tailored to the client’s specific situation and
needs. However, most investment portfolios are managed according to one of the Firm’s model
strategies, with some exceptions. You do have the opportunity to impose restrictions on investing
in certain securities or types of securities held in your account. The Firm is generally granted
discretion by its clients.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Wrap Fee Programs
The Firm does not have a wrap fee program whereby the client would pay one fee that covers
account management as well as trading and transaction charges. Under the Firm’s asset
management program, clients pay all trading and transaction charges in addition to the quarterly
account management fee.
Client Assets Under Management
As of December 31, 2025, the Firm had approximately $1,763,700,424 discretionary assets under
management and $88,191,079of non-discretionary assets under management.
Item 5: FEES AND COMPENSATION
The Firm collects an investment advisory fee for the investment management and financial planning
services provided. This fee, which is billed to the client on a quarterly basis in advance, is based on
the account value, as provided by the custodian, at the previous quarter end. If funds of $50,000 or
more are added or withdrawn from an account after the last day of the previous quarter, but before
the next billing date, WJW will net the contributions and withdrawals and prorate the current bill
accordingly. Fees are negotiable based on complexity, specific situations and outside
circumstances.
For new clients added during the last month of the quarter, fees will be charged at the beginning of
the following quarter. For new clients, the initial fee is based on the market value of the assets in
the account(s) on the last business day of the quarter in which it’s opened and prorated from the
date of activation.
If the Firm provides you with financial planning services, only, the Firm will collect fees based on a
fixed contract (based on the client’s needs and the expected time to complete the plan) that
requires payment of one-half of the agreed amount at the beginning of the engagement, with the
balance due upon completion of the work.
5 | P a g e
Willis Johnson Wealth – Asset Management Fees Tiered Fee Schedule
Household Assets under Management*
Annual Fee as % of Assets
First $500,000 ($0 - $500,000)
Next $500,000 - $3,000,000
Next $3,000,000 - $5,000,000
Next $5,000,000 - $10,000,000
Next $10,000,000 - $20,000,000
Next $20,000,000 and up
1.20%
0.90%
0.85%
0.65%
0.45%
0.40%
*Valuation of accounts shall be made on the last business day of each quarter. The minimum Household
Assets under Management is $750,000. Clients below this threshold will be billed a minimum fee of $2,063
per quarter.
Example Household AUM
$1,000,000
$3,000,000
$5,000,000
$8,000,000
$10,000,000
$15,000,000
Annual Weighted Fee as % of Assets
1.05%
0.95%
0.91%
0.83%
0.78%
0.67%
*Until all existing clients are transitioned to the fee schedule posted above, clients that engaged the Firm prior
to May 2022 may still be on the prior fee schedule and can refer to their advisor agreement for current fee
schedule.
Advisory fees will be directly debited from an account managed by WJW. You will be provided with
a statement, at least quarterly, from the custodian reflecting deduction of the investment advisory
fee. Clients are urged to also review statements provided by the custodian, as the custodian does
not perform a verification of fees. Clients provide written authorization permitting advisory fees to
be deducted and paid directly from their account[s] held by the custodian as part of the investment
advisory agreement and account forms provided by the custodian.
Other Fees and Expenses - Clients may incur certain transaction fees or charges imposed by
third parties in connection with investments made on behalf of the client’s account[s].
When WJW recommends a mutual fund for a client’s account, three separate fees may be charged
to the client, either directly or indirectly. The first fee is WJW’s investment management fee where
the fund is included in the asset base for the quarterly fee calculation. The second is the set of
internal fees charged by the investment company for the fund’s investment management,
marketing, administration and marketing assistance. These internal expenses are disclosed in
each fund’s prospectus which is provided to each client by the custodian. (This set of fees also
applies to any ETF or money market fund purchased in the client’s account.) The third fee may be
a transaction fee which is assessed by the custodian for its service of providing access to a
universe of mutual fund families through one account. To avoid such fees a client would be
required to open a separate account with each individual mutual fund company instead of using
the custodian recommended by WJW, which would also negatively affect WJW’s ability to deliver
its services efficiently. Not all mutual fund trades enacted by WJW incur this transaction fee.
For the WJW model portfolios that include private market investments, the additional fees, paid to a
third-party manager, for the private markets allocation typically include fund management fees,
6 | P a g e
performance-based incentives, and additional costs related to the underlying assets, which are
disclosed in a fund’s prospectus or other offering materials. WJW does not receive any portion of
these fees, incentives and costs.
Willis Johnson Wealth – Families Program
The Willis Johnson Wealth Families Program (“WFP”) offers a separate Fee Schedule to parents
or children (“family member”) of existing clients if they elect to engage Willis Johnson Wealth for
financial planning and investment management. For purposes of the WFP, family member is
defined as the clients’ parents or children. WFP is intended to give family members of existing
clients that don’t meet the minimum AUM requirements an opportunity to get financial advice while
working towards longer term financial goals. Fees will apply to any family member of a client whom
WJW has separate Financial Review meetings with. If parents or others are legal guardian or POA
on an account and the firm is not meeting with the family member, but with the existing client, then
the account(s) will be “householded” (grouped) with the existing client’s accounts. Family members
may be able to discern the client's manageable assets as the family member's fee schedule is
adjusted based on the client’s assets. As such the family member (and existing client) must
elect to participate in the program.
WFP Participant Age
WJW Manages Less Than $3
Million for Parents
WJW Manages More Than
$3 Million for Parents
WJW Manages More Than $7
Million for Parents
Less Than 35 Years
No Minimum Fee
No Minimum.
Householded w/ Parents
No Minimum.
Householded w/ Parents
Between 35 - 45 Years
Minimum Fee*
No Minimum Fee
No Minimum.
Householded w/ Parents
More Than 45 Years
Minimum Fee*
Minimum Fee*
No Minimum Fee
*All family member accounts will be subject to the Tiered Fee Schedule as described above. Minimum fees
are based off the Tiered Fee Schedule, where the minimum fee is $2,063 per quarter.
If family member’s accounts are householded, they will be billed under the client’s household and
the fees will be based on the combined assets of both the client and the family member. Since the
family member's fee rate is adjusted based on the client’s household AUM, information about the
size of managed assets may be indirectly shared with the family member.
Example:
Example: Family Member has $200,000 to Invest
WFP Participant Age
WJW Manages $3 Million for Existing Client
Less Than 35 Years
No Minimum.
Householded w/ Existing Client = $3,200,000 in Billable Assets
Annual Fee = ~0.94% (~$471/quarter)
Between 35-45 Years
No Minimum.
Separate Household = $200,000 in Billable Assets
Annual Fee = 1.2% ($600/quarter)
More Than 45 Years
Separate Household = $200,000 in Billable Assets
Annual Fee – Subject to Minimum Fee of $2,063 / quarter
7 | P a g e
The fee structure may be subject to change based off of the client’s total household AUM or if the
family member’s age falls into the next age range. Valuation of WFP accounts shall be made on
the last business day of each quarter. Adjustments will only be made quarterly when household
AUM is reviewed for billing.
Willis Johnson Wealth – Termination of Services
Either the client or WJW may terminate the financial planning services or investment advisory
services agreement upon receipt of five (5) days written notice. If the client paid for the investment
advisory services in advance and terminates the contract, the client will receive a refund of a
prorated portion of the prepaid advisory fee. If a client should terminate a planning relationship
before completion of the plan, WJW will review work completed to date and refund any prepaid
unearned fees. Clients who terminate the contract within five (5) business days of signing the
contract shall be provided a full refund.
Willis Johnson Wealth – Tax Preparation and Planning Services
Tax preparation and planning services are offered at WJW, by a Certified Public Accountant
employed by WJW. WJW’s fee for tax services will be listed in a separate Agreement for Tax
Preparation Services. The fee is based on the complexity of the client’s tax situation and the
number of tax forms to file and may be deducted from an account under WJW’s management as
described above or invoiced separately. These services are provided by a CPA employed by WJW,
and therefore WJW will need to have access to all of a client’s tax related information. Clients are
not required to use WJW’s tax preparation services, and the services may cost more or less than
comparable services offered by an unaffiliated CPA.
Item 6: PERFORMANCE-BASED FEES & SIDE-BY-SIDE MANAGEMENT
This section does not apply to WJW, as it does not charge performance-based fees.
Item 7: TYPES OF CLIENTS
The Firm primarily provides services to individuals and high-net worth individuals, including
corporate executives and professionals (as well as their families). Corporate executive and
professional clients are often within five to ten years of retirement, or retired, and have a net worth
in excess of $1 million. Occasionally, the Firm will assist small business owners. The businesses
that the Firm works with are typically closely held and vary across industries.
With regard to investment management services, the Firm has an account minimum of
$750,000. Smaller accounts may be accepted under certain circumstances. Household accounts
will be aggregated to reach the $750,000 threshold.
Item 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES & RISK
OF LOSS
WJW’s Investment Management Philosophy evolves around our Five Core Tenets.
1. Evidence, Not Opinions - We build portfolios using decades of peer-reviewed academic
research instead of short-term forecasters. We believe markets reward discipline and patience,
not speculation.
8 | P a g e
2. Diversified by Design - We’re big believers in staying diversified across asset classes, regions,
and sectors. We avoid chasing hot sectors or abandoning recently underperforming areas of
the market.
3. Tax Smart - True wealth is measured in after-tax returns, not just pre-tax performance. We
partner closely with our in-house CPA team to integrate tax planning with investment strategy,
including annual capital gains budgeting.
4. Process Over Prediction - We use a disciplined, rules-based process with target band
rebalancing. When allocations get overweight or underweight, we systematically rebalance
without letting emotions drive decisions.
5. Pay Less, Keep More - We prioritize low-cost, tax-efficient vehicles such as institutional class
funds and ETFs.
We take our core tenets to develop our Investment Approach based on our six values.
1. Company Stock Guidance - Managing concentrated company equity positions.
2. Tax Coordination - Making your accounts and benefits work together tax-smart.
3. Private Market Access - Opportunities in equity, credit, and real estate.
4. Risk Alignment - Portfolios designed around your goals and comfort level.
5. Retirement Income Planning - Creating cash flow strategies for your retirement years.
6. Rebalancing Discipline - Systematic monitoring to keep portfolios on track.
Keeping our tenets and values in mind, we generally invest broadly across low cost ETFs holding
exposure to broad indices such as the S&P 500 Index or the U.S. Aggregate Bond Index. Our goal
for long-term outperformance is to tilt our portfolios to better capture what we believe are long-term
trends based on peer-reviewed academic research. For instance, you may see an overweight to
U.S. stocks over international stocks or value stocks over growth stocks when compared to our
blended benchmarks. We keep our overweight and underweight tilts at reasonable levels
compared to our blended benchmarks to the point we would like to see slight outperformance or
underperformance to the blended benchmark over time.
WJW manages six investment strategies that range from all equity to all fixed income: Aggressive,
Growth, Growth & Income, Balanced, Conservative, and Fixed Income. Depending upon the
strategy selected to best fit your risk tolerance, we simply increase our allocation of equities
proportionately to composites holding a higher percentage of equities and we decrease our
allocation to the same equity bucket proportionately to composites holding a smaller allocation to
equities.
From time-to-time, we might add to or reweight our portfolios based on an intermediate-term
outlook in the markets. This outlook we might foresee looks out usually over a minimum of five
years. For example, we added some diversified equity income funds during COVID when rates
were near zero to some of our composites owning more bonds in order to help increase portfolio
income to meet withdrawal needs. Other times, for instance, we might decrease exposure to
certain bonds as a whole if we believe that credit spreads are too tight compared to historical
averages.
Even though we try to mitigate major volatility through taking a value-based approach as opposed
to a more growth-based approach, investing in securities involves risk of loss that clients should be
prepared to bear.
9 | P a g e
Material risks to a client’s portfolio might include:
Risk of Loss
WJW does not guarantee the future performance of the account or any specific level of
performance, the success of any investment decision or strategy that the Firm may use, or the
success of the Firm’s overall management of the account. The client understands that investment
decisions made for the client’s account by the Firm are subject to various risks, and that those
investment decisions will not always be profitable. The client understands that investing in any
security entails risk of loss. While not all risks are listed, the following are some of the key risks that
may impact the value of a client’s overall account or specific investment products and vehicles:
Market Risk
The prices of the securities in which WJW invests may decline for a number of reasons including in
response to economic downturns, market volatility, or geopolitical events.
Currency Risk
If invested in non-U.S. securities, portfolios are subject to the risk that foreign currencies will decline
in value relative to the U.S. dollar, or, in the case of hedging positions, that the U.S. dollar will
decline in value relative to the currency being hedged.
Economic Risk
The potential for investment losses due to changes in the broader economy. Factors such as
inflation, interest rates, or economic recessions can adversely impact investment performance
across various sectors and asset classes.
Business Risk
Business risk is associated with investing in a particular industry or market sector. For example,
investments in a fund which invests in energy sector holdings may be affected by external political
or economic events affecting oil-producing companies or countries.
Regulatory Risk
Regulatory risk refers to the potential for negative impacts on investments due to changes in Laws,
regulations, or government policies. This can include shifts in regulatory frameworks, compliance
requirements, or industry-specific rules that could influence business operations.
Political Risk
Political risk arises from political events or instability that may negatively affect investments. This
can include trade restrictions, geopolitical tensions, or political unrest that disrupt markets or the
business environment.
Foreign Securities Risk and Emerging Markets Risk
Investments in emerging markets involves risks including less social, political and economic
stability, restrictive national policies and less developed legal structures, while investments in
developed market countries with more advanced economies includes risk from higher debt, fiscal
and political instability, and market concentration.
Manager Risk
The success of the investment funds is heavily reliant on the skills, experience, and decision-
making of the fund managers, who may fail to execute the investment strategy effectively, which
can lead to suboptimal performance or even losses.
10 | P a g e
Credit Risk
The potential for loss arising from a borrower’s or issuer’s failure to make interest or principal
repayments, which can result in default or a downgrade in credit ratings, impacting the value of the
investment.
Interest Rate Risk
In general, the value of bonds and other debt securities falls when interest rates rise. Longer term
obligations are usually more sensitive to interest rate changes than shorter term obligations.
Changes in interest rate can also affect the cost of leverage, the value of income-producing assets,
and overall investment performance.
Adjustable Rate and Floating Rate Securities Risks
Although adjustable and floating rate debt securities tend to be less volatile than fixed-rate debt
securities, they nevertheless fluctuate in value.
Inflation Risk
Inflation risk is the risk that the rising cost of living may erode the purchasing power of an
investment over time.
Liquidity Risk
Certain investments, particularly in private markets, may have extended lock-up periods, limited
redemption options, and a lack of a readily available secondary market. These factors can lead to
significant transaction costs or loss of value if the investments need to be converted to cash on
short notice.
Leverage Risk
Certain investments may employ strategies that utilize leverage by borrowing, which can amplify
both gains and losses, potentially leading to significant financial distress during adverse market
conditions.
Short Selling Risk
WJW does not engage in short selling strategies. In a short sale transaction, the Firm sells a
security it does not own in anticipation that the market price of that security will decline. Short
selling transactions expose the Firm to the risk of loss in an amount greater than the initial
investment, and such losses can increase rapidly and without effective limit. There is the risk that
the securities borrowed by the Firm in connection with a short sale would need to be returned to
the securities lender on short notice. If such request for return of securities occurs at a time when
other short sellers of the subject security are receiving similar requests, a “short squeeze” can
occur, wherein the Firm might be compelled, at the most disadvantageous time, to replace the
borrowed securities previously sold short with purchases on the open market, possibly at prices
significantly in excess of the proceeds received earlier.
Valuation Risk
Valuation risk arises from the challenge of accurately determining the market value of the
private market investments. These assets often lack transparent pricing because they are
not traded on public exchanges.
Private Market Investments
Private market investments are only suitable for investors who meet the Firm’s investor
qualification and minimum account size requirements, typically having a long-term
investment horizon, high risk tolerance, and limited liquidity needs. The offering documents
for a specific private market investment will contain risk disclosures which relate to that
11 | P a g e
investment. We urge you to review and carefully consider those risk factors.
Private market investments often require long holding periods and may face valuation
challenges and limited transparency. These investments typically involve substantial risks,
including liquidity risk, credit risk, market risk, operational risk, leverage risk, interest rate
risk, manager risk, short selling risk, valuation risk, currency risk, regulatory risk, foreign
securities risk, and emerging markets risk. Such securities are speculative in nature, may
not be regulated under any laws, and should be considered illiquid and not freely
transferable. They may be highly leveraged, volatile, and involve higher fees and expenses
than other investments. Private market investments are not immediately redeemable,
permitting redemptions only at specified periods with advanced notice, potentially requiring
clients to hold them in their accounts after the termination of an agreement. An investment
should not be made unless you are prepared to lose all or a substantial portion of your
investment.
Equity Securities
Investments in equity markets are subject to many risk factors, including risks arising from
economic conditions, government regulations, market sentiment, local and international
political events, and environmental and technological issues. In addition, the market value
of equity securities will fluctuate in response to changes in currency values. Fluctuations can
be dramatic over the short term as well as long term, and different parts of the market and
different types of equity securities can react differently to these developments. For example,
large cap stocks can react differently from small cap stocks, and "growth" stocks can react
differently from "value" stocks. Issuer, political, or economic developments can affect a
single issuer, issuers within an industry or economic sector or geographic region, or the
market as a whole. Changes in the financial condition of a single issuer can impact the
market as a whole. Terrorism and related geo-political risks have led, and may in the future
lead, to increased short-term market volatility and may have adverse long-term effects on
world economies and markets generally.
Exchange Traded Funds (“ETFs”)
ETFs represent shares of ownership in either funds or unit investment trusts that hold
portfolios of common stocks, bonds or other instruments, which are designed to generally
correspond to the price and yield performance of an underlying index. A primary risk factor
relating to ETFs is that the general level of stock or bond prices may decline, thus affecting
the value of an equity or fixed income ETF, respectively. An ETF may also be adversely
affected by the performance of the specific sector or group of industries on which it is based.
Moreover, although ETFs are designed to provide investment results that generally
correspond to the price and yield performance of their underlying indices, ETFs may not be
able to exactly replicate the performance of the indices because of various sources of
tracking error, including their expenses and a number of other factors. Client accounts
investing in an ETF will bear their pro rata share of the ETF’s operating expenses, which are
in addition to any fees or other compensation paid to WJW.
Item 9: DISCIPLINARY INFORMATION
The Firm has no public disciplinary record.
Item 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
12 | P a g e
Neither the Firm nor its representatives are registered as, or have pending applications to become,
a broker/dealer or a representative of a broker/dealer.
Some of WJW employees are Certified Public Accountants (CPA’s) and provide accounting and
other tax services to WJW clients. The client will execute a separate engagement letter with WJW
detailing the tax services to be provided. Clients are under no obligation to engage WJW or WJW
CPAs in their rule as accountants for tax-related services. The services provided may cost more
or less than comparable services offered by an unaffiliated CPA.
Item 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
WJW has a fiduciary duty to its clients to act in the best interest of the client and always place the
client’s interests first and foremost. WJW takes seriously its compliance and regulatory obligations
and requires all staff to comply with such rules and regulations as well as WJW’s policies and
procedures. As such and as required, WJW maintains a Code of Ethics manual for its personnel.
The Code of Ethics contains provisions for standards of business conduct relating to, among other
things, personal securities trading, inside information, and outside business activities. WJW will
provide a copy of our Code of Ethics to you and any prospective client upon request.
Misuse of Nonpublic Information
The Firm has policies and procedures in place to prevent the use of material nonpublic information
and to protect the private information of each client.
Personal Securities Trading
From time to time, representatives of WJW may buy or sell securities for themselves at or around
the same time as clients. This may provide an opportunity for representatives of the Firm to buy or
sell securities before or after recommending securities to clients resulting in representatives
profiting off the recommendations they provide to clients. Such transactions create a conflict of
interest; however, the Firm will never engage in trading that operates to the client’s disadvantage
when similar securities are being bought or sold.
Participation or Interest in Client Transactions
The Firm does not buy securities for itself from, or sell securities it owns to, its clients, as the Firm
does not have any proprietary accounts.
WJW employees may participate in block trades with clients in which all participants receive the
same execution price.
Item 12: BROKERAGE PRACTICES
WJW recommends that clients use Fidelity to custody their accounts the Firm manages. WJW has
established a relationship with National Financial Services LLC and Fidelity Brokerage Services
LLC (collectively, and together with all affiliates, "Fidelity") through which Fidelity provides our firm
with "institutional platform services." The institutional platform services include, among others,
brokerage, custody, and other related services. Fidelity's institutional platform services that assist
us in managing and administering clients' accounts include software and other technology that (i)
provide access to client account data (such as trade confirmations and account statements); (ii)
13 | P a g e
facilitate trade execution and allocate aggregated trade orders for multiple client accounts; (iii)
provide research, pricing and other market data; (iv) facilitate payment of fees from its clients'
accounts; and (v) assist with back-office functions, recordkeeping and client reporting.
Fidelity also offers other services intended to help our firm manage and further develop its advisory
practice. Such services include, but are not limited to, performance reporting, financial planning,
contact management systems, third party research, publications, access to educational
conferences, roundtables and webinars, practice management resources, access to consultants
and other third party service providers who provide a wide array of business related services and
technology with whom WJW may contract directly. WJW is independently operated and owned and
is not affiliated with Fidelity.
Fidelity generally does not charge its advisor clients separately for custody services but is
compensated by account holders through commissions and other transaction-related or asset-
based fees for securities trades that are executed through Fidelity or that settle into Fidelity
accounts (i.e., transactions fees are charged for certain no-load mutual funds, commissions are
charged for individual equity and debt securities transactions). Fidelity provides access to many no-
load mutual funds without transaction charges and other no-load funds at nominal transaction
charges.
As a result of receiving such services for no additional cost, we may have an incentive to continue
to use or expand the use of Fidelity's services. We examined this potential conflict of interest when
we chose to enter into the relationship with Fidelity and have determined that the relationship is in
the best interests of our clients and satisfies our client obligations, including our duty to seek best
execution. A client may pay a commission that is higher than another qualified broker-dealer might
charge to effect the same transaction where we determine in good faith that the commission is
reasonable in relation to the value of the brokerage and research services received. In seeking
best execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-
dealer's services, including the value of research provided, execution capability, commission rates,
and responsiveness. Accordingly, while WJW will seek competitive rates, to the benefit of all
clients, we may not necessarily obtain the lowest possible commission rates for specific client
account transactions.
Research and Other Soft-Dollar Benefits
WJW does not have any soft-dollar arrangements and does not receive any soft- dollar benefits.
Brokerage for Client Referrals
WJW does not receive client referrals or any other incentive from any broker-dealer or custodian.
Directed Brokerage
Clients are required to open accounts with Fidelity in order for WJW to manage their accounts for a
fee. Not all advisors limit client decisions as to their account custodian and this practice may cost
clients more money.
Order Aggregation
WJW may aggregate ("block") transactions in the same security on behalf of more than one client, in
the same investment strategy and housed at the same custodian, to facilitate best execution and to
treat all participants in the block equally. Each client in the aggregated order will participate at the
average share price for all of WJW's transactions in that trade.
When possible, securities bought or sold in an aggregated transaction are allocated pro-rata to the
participating client accounts in proportion to the size of the orders placed for each account. Under
14 | P a g e
certain circumstances, WJW may increase or decrease the amount of securities allocated to each
account, if necessary, to avoid holding odd lot or small numbers of shares for particular clients.
When WJW is unable to fully execute an aggregated order, WJW will allocate such transactions on
a pro-rata basis or in a manner WJW determines, in good faith, to be a fair and equitable
allocation. WJW personnel will not receive fills of partial orders until all client orders are filled.
Mutual Fund Share Class Selection
Mutual funds generally offer multiple share classes available for investment based upon
certain eligibility and/or purchase requirements. For instance, in addition to retail share classes
(typically referred to as class A, class B and class C shares), funds may also offer institutional
share classes or other share classes that are specifically designed for purchase by investors
who meet certain specified eligibility criteria, including, for example, whether an account meets
certain minimum dollar amount. Institutional share classes usually have a lower expense ratio
than other share classes. When recommending investments in mutual funds, it is our policy to
review and consider available share classes. Our policy is to select the most appropriate
share classes based on various factors including but not limited to: minimum investment
requirements, trading restrictions, internal expense structure, transaction charges, availability,
and other factors. When considering all of the appropriate factors, we can select a share class
other than the ‘lowest cost’ share class. To select the most appropriate share class, we
consider retail, institutional or other share classes of the same mutual fund. Regardless of
such considerations, clients should not assume that they will be invested in the share class
with the lowest possible expense ratio. Clients should ask their adviser whether a lower cost
share class is available instead of those selected by the Firm. WJW periodically reviews the
mutual funds held in client accounts to select the most appropriate share classes considering
its duty to obtain best execution.
Item 13: REVIEW OF ACCOUNTS
The Portfolio Manager and/or the Senior Investment Analyst reviews investment models at least
weekly and rebalances client accounts when asset classes, sub-asset classes, or individual funds
become out of tolerance. Once trades are identified and approved by the CIO, the Trading Team
rebalances client accounts accordingly. Trades are placed in client accounts more frequently
during periods of higher volatility and less frequently in periods of lower volatility. Those clients
who participate in our Private Markets Investment Program generally rebalance less frequently as
Private Equities, Private Credit, and Private Real Assets tend to be much less volatile compared to
the Public Markets. Other managed accounts such as small managed accounts with balances
below $100,000, 529 plans, annuities, and charitable giving plans, for example, are reviewed on an
ongoing basis usually quarterly or semiannually, based on predetermined investment model review
schedules.
Clients receive statements from their custodian such as Fidelity on a quarterly basis. In addition to
these quarterly custodial reports, clients typically receive Investment Review Books semiannually
in their Financial Planning Review. During Financial Planning Reviews, Financial Plans are
discussed and assumptions are updated accordingly. The client’s risk tolerance is discussed
usually on an annual basis to make sure their allocation to equities is not too aggressive for their
current life situation.
Item 14: CLIENT REFERRALS AND OTHER COMPENSATION
15 | P a g e
The Firm does not pay outside individuals or entities for referring clients.
Item 15: CUSTODY
Your funds, securities, and accounts are held by a qualified custodian. We do not take possession
of your assets. However, because WJW has the authority to instruct the account custodian to
deduct the investment management fee directly from the client’s account, WJW is deemed to have
a limited form of custody. Custody is defined as having any access to client funds or securities. This
limited access is monitored by the client through receipt of account statements directly from the
custodian. You will receive at least quarterly account statements from the custodian that holds and
maintains your assets. We urge you to compare the account statements you receive from your
custodian with those you receive from WJW. These statements show the deduction of the
management fee from the account.
Currently, WJW uses Fidelity to hold client investment accounts.
Item 16: INVESTMENT DISCRETION
For discretionary accounts, the Firm has full trading authority under a limited power of attorney
assigned to WJW. As a result, WJW will determine both the type and amount of each investment
that should be purchased or sold on each client’s behalf and when trades are to be enacted,
without obtaining prior consent or approval from the client.
In limited circumstances, the Firm will manage investment accounts under a non-discretionary
agreement, which requires obtaining the client’s permission before placing any trade orders.
Item 17: VOTING CLIENT SECURITIES
Clients receive proxy material directly from their account custodian by either email or U.S. mail.
WJW does not vote proxies for securities held in client accounts and will not be required to take
any action or render advice with respect to the voting of proxies. However, WJW may occasionally
advise clients (if requested) on proxy matters. Clients are responsible for voting all proxies.
Item 18: FINANCIAL INFORMATION
WJW does not require or solicit prepayment of more than $1,200 in fees per client, six months or
more in advance. Therefore, we are not required to include a balance sheet for the most recent fiscal
year. We are not subject to a financial condition that is reasonably likely to impair our ability to meet
contractual commitments to clients. Finally, WJW has not been the subject of a bankruptcy petition
at any time.
16 | P a g e