Overview
Assets Under Management: $153 million
Headquarters: BOSTON, MA
High-Net-Worth Clients: 144
Average Client Assets: $328,823
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (WINCAP FINANCIAL DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.25% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,500 | 1.25% |
| $5 million | $62,500 | 1.25% |
| $10 million | $125,000 | 1.25% |
| $50 million | $625,000 | 1.25% |
| $100 million | $1,250,000 | 1.25% |
Clients
Number of High-Net-Worth Clients: 144
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 30.90
Average High-Net-Worth Client Assets: $328,823
Total Client Accounts: 466
Discretionary Accounts: 466
Regulatory Filings
CRD Number: 315798
Filing ID: 1999321
Last Filing Date: 2025-06-23 10:52:00
Website: https://wincapfinancial.com
Form ADV Documents
Primary Brochure: WINCAP FINANCIAL DISCLOSURE BROCHURE (2025-06-23)
View Document Text
WinCap Financial LLC
Form ADV Part 2A – Disclosure Brochure
Effective: June 23, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of WinCap Financial LLC (“WinCap Financial” or the “Advisor”). If you have any questions about the
content of this Disclosure Brochure, please contact the Advisor at (617) 590-3250.
WinCap Financial is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”).
The information in this Disclosure Brochure has not been approved or verified by the U.S. Securities and
Exchange Commission or by any state securities authority. Registration of an investment advisor does not imply
any specific level of skill or training. This Disclosure Brochure provides information about WinCap Financial to
assist you in determining whether to retain the Advisor.
Additional information about WinCap Financial and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 315798.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure"), Part 2B (the "Brochure Supplement"),
and Appendix 1 (“Wrap Fee Program Brochure”). The Disclosure Brochure provides information about a variety
of topics relating to an Advisor’s business practices and conflicts of interest. The Brochure Supplement provides
information about the Advisory Persons of WinCap Financial. For convenience, the Advisor has combined these
documents into a single disclosure document.
WinCap Financial believes that communication and transparency are the foundation of its relationship with clients
and will continually strive to provide you with complete and accurate information at all times. WinCap Financial
encourages all current and prospective clients to read this Disclosure Brochure and discuss any questions you
may have with the Advisor.
Material Changes
The following material change has been made to this Wrap Fee Program Brochure since the annual amendment
filing on February 13, 2025:
• The Advisor has amended its fees for wealth management services. Please see Item 5 for additional
information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 315798. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (617) 590-3250.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................... 1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services ................................................................................................................................... 4
A. Firm Information ............................................................................................................................................................. 4
B. Advisory Services Offered .............................................................................................................................................. 4
C. Client Account Management .......................................................................................................................................... 5
D. Wrap Fee Programs ....................................................................................................................................................... 5
E. Assets Under Management ............................................................................................................................................ 6
Item 5 – Fees and Compensation ......................................................................................................................... 6
A. Fees for Advisory Services ............................................................................................................................................. 6
B. Fee Billing ....................................................................................................................................................................... 6
C. Other Fees and Expenses ............................................................................................................................................. 6
D. Advance Payment of Fees and Termination .................................................................................................................. 7
E. Compensation for Sales of Securities ............................................................................................................................ 7
Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7 – Types of Clients ....................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .......................................................... 8
A. Methods of Analysis ....................................................................................................................................................... 8
B-C. Risk of Loss ................................................................................................................................................................ 8
Item 9 – Disciplinary Information ....................................................................................................................... 10
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 10
A. Code of Ethics .............................................................................................................................................................. 10
B. Personal Trading with Material Interest ........................................................................................................................ 11
C. Personal Trading in Same Securities as Clients .......................................................................................................... 11
D. Personal Trading at Same Time as Client ................................................................................................................... 11
Item 12 – Brokerage Practices ............................................................................................................................ 11
A. Recommendation of Custodian[s] ................................................................................................................................ 11
B. Aggregating and Allocating Trades .............................................................................................................................. 12
Item 13 – Review of Accounts ............................................................................................................................ 12
A. Frequency of Reviews .................................................................................................................................................. 12
B. Causes for Reviews ..................................................................................................................................................... 12
C. Review Reports ............................................................................................................................................................ 12
Item 14 – Client Referrals and Other Compensation ........................................................................................ 12
A. Compensation Received by WinCap Financial ............................................................................................................ 12
B. Compensation for Client Referrals ............................................................................................................................... 14
Item 15 – Custody ................................................................................................................................................ 14
Item 17 – Voting Client Securities ...................................................................................................................... 14
Item 18 – Financial Information .......................................................................................................................... 14
Appendix 1 – Wrap Fee Program Brochure ...................................................................................................... 15
Privacy Policy ...................................................................................................................................................... 22
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 3
Item 4 – Advisory Services
A. Firm Information
WinCap Financial LLC (“WinCap Financial” or the “Advisor”) is a registered investment advisor with the U.S.
Securities and Exchange Commission. The Advisor is organized as a Limited Liability Company (“LLC”) under
the laws of the Commonwealth of Massachusetts in July 2021 and became a registered investment advisor in
September 2021. WinCap Financial is owned by Michael P. Collins, CFA® (Chief Executive Officer and Chief
Compliance Officer). This Disclosure Brochure provides information regarding the qualifications, business
practices, and the advisory services provided by WinCap Financial.
B. Advisory Services Offered
WinCap Financial offers wealth management services which include investment management, financial planning
and/or other advisory services to individuals, high net worth individuals, trusts, and estates (each referred to as a
“Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. WinCap Financial's fiduciary commitment is further described in the Advisor’s Code of Ethics.
For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest
in Client Transactions and Personal Trading.
Wealth Management Services
WinCap Financial provides customized wealth management solutions for its Clients. This is achieved through
continuous personal Client contact and interaction while providing discretionary investment management and
related advisory services. WinCap Financial works closely with each Client to identify their investment goals and
objectives as well as risk tolerance and financial situation in order to create a portfolio strategy. WinCap Financial
will then construct an investment portfolio, consisting exchange-traded funds (“ETFs”), mutual funds, individual
stocks, and individual bonds. The Advisor may retain other types of investments from the Client’s legacy portfolio
due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as identified between the
Advisor and the Client.
Investment Management Services
WinCap Financial’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-
allocate positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. WinCap Financial will construct, implement and monitor the portfolio to ensure it meets the goals,
objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to
place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to
acceptance by the Advisor.
WinCap Financial evaluates and selects investments for inclusion in Client portfolios only after applying its
internal due diligence process. WinCap Financial may recommend, on occasion, redistributing investment
allocations to diversify the portfolio. WinCap Financial may recommend specific positions to increase sector or
asset class weightings. The Advisor may recommend employing cash positions as a possible hedge against
market movement. WinCap Financial may recommend selling positions for reasons that include, but are not
limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security or class of
securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of the Client,
generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
At no time will WinCap Financial accept or maintain custody of a Client’s funds or securities, except for the
limited authority as outlined in Item 15 – Custody. All Client assets will be managed within the designated
account[s] at the Custodian, pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage
Practices.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 4
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over
the assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a
new (or increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll
over a retirement account to an account managed by the Advisor.
Financial Planning Services
WinCap Financial will typically provide a variety of financial planning and consulting services to Clients as part of
the wealth management engagement. Services are offered in several areas of a Client’s financial situation,
depending on their goals and objectives. Generally, such financial planning services involve preparing a formal
financial plan or rendering a specific financial consultation based on the Client’s financial goals and objectives.
This planning or consulting may encompass one or more areas of need, including but not limited to, investment
planning, retirement planning, personal savings, education savings, insurance needs, and/or other areas of a
Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
WinCap Financial may also refer Clients to an accountant, attorney or other specialists, as appropriate for their
unique situation. For certain financial planning engagements, the Advisor will provide a written summary of the
Client’s financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the
Advisor may not provide a written summary. Plans or consultations are typically completed within six (6) months
of contract date, assuming all information and documents requested are provided promptly.
C. Client Account Management
Prior to engaging WinCap Financial to provide wealth management services, each Client is required to enter into
one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
• Establishing an Investment Strategy – WinCap Financial, in connection with the Client, will develop a
strategy that seeks to achieve the Client’s goals and objectives.
• Asset Allocation – WinCap Financial will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – WinCap Financial will develop a portfolio for the Client that is intended to meet
the stated goals and objectives of the Client.
•
Investment Management and Supervision – WinCap Financial will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
WinCap includes securities transaction fees together with its wealth management fees. Including these fees into
a single asset-based fee is considered a “Wrap Fee Program”. The Advisor customizes its investment
management services for its Clients. The Advisor sponsors the WinCap Wrap Fee Program solely as a
supplemental disclosure regarding the combination of fees. Depending on the level of trading required for the
Client’s account[s] in a particular year, the Client may pay more or less in total fees than if the Client paid its own
transaction fees. Please see Appendix 1 – Wrap Fee Program Brochure, which is included as a supplement to
this Disclosure Brochure.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 5
E. Assets Under Management
As of December 31, 2024, WinCap Financial has $153,250,285 in assets under management, all of which are
managed on a discretionary basis. Clients may request more current information at any time by contacting the
Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or
more written agreements with the Advisor.
A. Fees for Advisory Services
Wealth Management Services
Wealth management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
wealth management agreement. Wealth management fees are based on the market value of assets under
management at the end of the prior calendar quarter. Wealth management fees range from 0.50% to 1.25%
annually based on several factors, including: the scope and complexity of the services to be provided; the level of
assets to be managed; and the overall relationship with the Advisor. Relationships with multiple objectives, specific
reporting requirements, portfolio restrictions and other complexities may be charged a higher fee.
The wealth management fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed
by WinCap Financial will be independently valued by the Custodian. The Advisor will conduct periodic reviews of
the Custodian’s valuation to ensure accurate billing.
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at
the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted
from the Client’s account[s] at the beginning of the respective quarter. The amount due is calculated by applying the
quarterly rate (annual rate divided by 4) to the total assets under management with WinCap Financial at the end of
the prior quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting
deduction of the wealth management fee. Clients are urged to also review and compare the statement provided by
the Advisor to the brokerage statement from the Custodian, as the Custodian does not perform a verification of
fees. Clients provide written authorization permitting advisory fees to be deducted by WinCap Financial to be paid
directly from their account[s] held by the Custodian as part of the wealth management agreement and separate
account forms provided by the Custodian.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties in connection with investments made on behalf
of the Client’s account[s]. WinCap includes securities transactions costs as part of its overall wealth management
fee through the WinCap Wrap Fee Program. Securities transaction fees for Client-directed trades may be
charged back to the Client. Please see Item 4.D. above as well as Appendix 1 – Wrap Fee Program Brochure.
The Advisor's recommended Custodian may not charge securities transaction fees for ETF and equity trades in a
Client's account[s], provided that the account meets the terms and conditions of the Custodian's brokerage
requirements. However, the Custodian typically charges for mutual funds and other types of investments. The
fees charged by WinCap Financial are separate and distinct from these custody and execution fees.
In addition, all fees paid to WinCap Financial for wealth management services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are
described in each fund’s prospectus. These fees and expenses will generally be used to pay management fees
for the funds, other fund expenses, account administration (e.g., custody, brokerage and account reporting), and
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 6
a possible distribution fee. A Client may be able to invest in these products directly, without the services of
WinCap Financial, but would not receive the services provided by WinCap Financial which are designed, among
other things, to assist the Client in determining which products or services are most appropriate for each Client’s
financial situation and objectives. Accordingly, the Client should review both the fees charged by the fund[s] and
the fees charged by WinCap Financial to fully understand the total fees to be paid. Please refer to Item 12 –
Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Wealth Management Services
WinCap Financial may be compensated for its wealth management services in advance of the quarter in which
services are rendered. Either party may terminate the wealth management agreement, at any time, by providing
advance written notice to the other party. The Client may also terminate the wealth management agreement within
five (5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the
Client will incur charges for bona fide advisory services rendered to the point of termination and such fees will be
due and payable by the Client. Upon termination, the Advisor will refund any unearned, prepaid wealth
management fees from the effective date of termination to the end of the quarter. The Client’s wealth management
agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
WinCap Financial does not buy or sell securities to earn commissions and does not receive any compensation
for securities transactions in any Client account, other than the wealth management fees noted above.
Broker-Dealer and Investment Advisor Affiliation
Certain Advisory Persons of the Advisor are also registered representatives and investment advisor representatives
of Calton & Associates, Inc. (CRD# 20999, “Calton”), member FINRA, SIPC, and registered investment advisor with
the SEC. As an investment advisor representative of Calton, the Advisory Person provides investment advisory
services under the supervision of Calton and receives investment advisory fees for services provided. This presents
a conflict of interest due to the dual affiliation and receipt of compensation. Clients are required to be under
separate agreement for the services provided by the Advisor and Calton, respectively. Advisory Persons will not
charge a separate advisory fee for the investment advisory services provided under Calton. As a registered
representative of Calton, an Advisory Person implements securities transactions under Calton and not through the
Advisor. In such instances, an Advisory Person will receive commission-based compensation in connection with the
purchase and sale of securities, including 12b-1 fees for the sale of investment company products. Compensation
earned by an Advisory Person in one’s capacity as a registered representative is separate and in addition to the
Advisor’s advisory fees. This practice presents a conflict of interest because Advisory Persons who are registered
representatives have an incentive to effect securities transactions for the purpose of generating commissions rather
than solely based on the Client. The Advisor mitigates this conflict in two ways. First, Clients always have the right
to choose whether or not to purchase securities products through an Advisory Person. Second, the Advisor will not
charge an ongoing investment advisory fee on any assets implemented in one’s separate capacity as a registered
representative. Please see Item 10 – Other Financial Industry Activities and Affiliations.
Insurance Agency Affiliation
Certain Advisory Persons are also licensed as independent insurance professionals. As an independent
insurance professional, the Advisory Person may earn commission-based compensation for selling insurance
products, including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because the person
providing investment advice on behalf of the Advisor who is also an insurance agent has an incentive to
recommend insurance products to you for the purpose of generating commissions rather than solely based on
your needs. However, you are under no obligation, contractually or otherwise, to purchase insurance products
through any Advisory Person affiliated with the Advisor.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 7
Item 6 – Performance-Based Fees and Side-By-Side Management
WinCap Financial does not charge performance-based fees for its wealth management services. The fees
charged by WinCap Financial are as described in Item 5 above and are not based upon the capital appreciation
of the funds or securities held by any Client.
WinCap Financial does not manage any proprietary investment funds or limited partnerships (for example, a
mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment options to
its Clients.
Item 7 – Types of Clients
WinCap Financial offers wealth management services to individuals, high net worth individuals, trusts, and
estates. WinCap Financial generally does not impose a minimum relationship size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
WinCap Financial primarily employs fundamental and technical analysis methods in developing investment
strategies for its Clients. Research and analysis from WinCap Financial are derived from numerous sources,
including financial media companies, third-party research materials, Internet sources, and review of company
activities, including annual reports, prospectuses, press releases and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. This criteria
consists generally of ratios and trends that may indicate the overall strength and financial viability of the entity
being analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong
investment with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a
potential investment, it does not guarantee that the investment will increase in value. Assets meeting the
investment criteria utilized in the fundamental analysis may lose value and may have negative investment
performance. The Advisor monitors these economic indicators to determine if adjustments to strategic allocations
are appropriate. More details on the Advisor’s review process are included below in Item 13 – Review of
Accounts.
Technical analysis involves the analysis of past market data rather than specific company data in determining the
recommendations made to clients. Technical analysis may involve the use of charts to identify market patterns
and trends, which may be based on investor sentiment rather than the fundamentals of the company. The
primary risk in using technical analysis is that spotting historical trends may not help to predict such trends in the
future. Even if the trend will eventually reoccur, there is no guarantee that WinCap Financial will be able to
accurately predict such a reoccurrence.
As noted above, WinCap Financial generally employs a long-term investment strategy for its Clients, as
consistent with their financial goals. WinCap Financial will typically hold all or a portion of a security for more than
a year, but may hold for shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of
Clients. At times, WinCap Financial may also buy and sell positions that are more short-term in nature,
depending on the goals of the Client and/or the fundamentals of the security, sector or asset class.
B-C. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. WinCap Financial will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals. Please see Item 8.B. for risks associated with the
Advisor’s investment strategies as well as general risks of investing.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 8
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process.
Following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later. There is also a risk that Authorized Participants are unable to fulfill their responsibilities.
Authorized Participants are one of the major parties involved with ETF creation/redemption mechanism in the
markets. The Authorized Participants play a critical role in the liquidity of ETFs and essentially have the exclusive
right to change the supply of ETF shares in the market. If the Authorized Participants does not fulfill this expected
role, there could be an adverse impact on liquidity and the valuation of an ETF.
Bond ETFs
Bond ETFs are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices
will fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the
coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower
rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at
a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk,
i.e. the risk associated with purchasing a debt instrument which includes the possibility of the company defaulting
on its repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of
the company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6)
Liquidity Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the
bond.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 9
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving WinCap Financial or its owner. WinCap
Financial values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite
due diligence on any advisor or service provider that the Client engages. The backgrounds of the Advisor or
Advisory Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov
by searching with the Advisor’s firm name or CRD# 315798.
In addition, Clients may also obtain information relating to the disciplinary history of any investment advisor
representative conducting business in Massachusetts by contacting the Commonwealth of Massachusetts
Securities Division at (617) 727-3548.
Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
As noted in Item 5, certain Advisory Persons are also Registered Representatives of Calton. In one’s separate
capacity as a Registered Representative, Advisory Persons will receive commissions for the implementation of
recommendations for commissionable transactions. Clients are not obligated to implement any recommendation
provided by the Advisory Person. Neither the Advisor nor Advisory Persons will earn ongoing investment advisory
fees in connection with any services implemented in the Advisory Person’s separate capacity as a Registered
Representative.
Investment Advisor Affiliation
As noted in Item 5, certain Advisory Persons provide investment advisory services under the supervision of Calton
and receive investment advisory fees for services provided. This presents a conflict of interest due to the dual
affiliation and receipt of compensation. Clients are required to be under separate agreement for the services
provided by the Advisor and Calton, respectively. Advisory Persons will not charge a separate advisory fee for the
investment advisory services provided under Calton.
Insurance Agency Affiliations
As noted in Item 5, Certain Advisory Persons are also licensed insurance professionals. Implementations of
insurance recommendations are separate and apart from one’s role with WinCap. As an insurance professional,
the Advisory Person may receive customary commissions and other related revenues from the various insurance
companies whose products are sold. The Advisory Person is not required to offer the products of any particular
insurance company. Commissions generated by insurance sales do not offset regular advisory fees. This may
cause a conflict of interest in recommending certain products of the insurance companies. Clients are under no
obligation to implement any recommendations made by the Advisory Persons or the Advisor.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
WinCap Financial has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary
commitment to each Client. This Code applies to all persons associated with WinCap Financial (“Supervised
Persons”). The Code was developed to provide general ethical guidelines and specific instructions regarding the
Advisor’s duties to each Client. WinCap Financial and its Supervised Persons owe a duty of loyalty, fairness and
good faith towards each Client. It is the obligation of WinCap Financial’s Supervised Persons to adhere not only
to the specific provisions of the Code, but also to the general principles that guide the Code. The Code covers a
range of topics that address employee ethics and conflicts of interest. To request a copy of the Code, please
contact the Advisor at (617) 590-3250.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 10
B. Personal Trading with Material Interest
WinCap Financial allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. WinCap Financial does not act as principal in any transactions. In
addition, the Advisor does not act as the general partner of a fund, or advise an investment company. WinCap
Financial does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
WinCap Financial allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to
Clients presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through
policies and procedures. As noted above, the Advisor has adopted the Code to address insider trading (material
non-public information controls); gifts and entertainment; outside business activities and personal securities
reporting. When trading for personal accounts, Supervised Persons have a conflict of interest if trading in the
same securities. The fiduciary duty to act in the best interest of its Clients can be violated if personal trades are
made with more advantageous terms than Client trades, or by trading based on material non-public information.
This risk is mitigated by WinCap Financial requiring reporting of personal securities trades by conducting a
coordinated review of personal accounts and the accounts of the Clients. The Advisor has also adopted written
policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While WinCap Financial allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or
traded afterwards. At no time will WinCap Financial, or any Supervised Person of WinCap Financial,
transact in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
WinCap Financial does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard
Client assets and authorize WinCap Financial to direct trades to the Custodian as agreed upon in the wealth
management agreement. Further, WinCap Financial does not have the discretionary authority to negotiate
commissions on behalf of Clients on a trade-by-trade basis.
Where WinCap Financial does not exercise discretion over the selection of the Custodian, it may recommend the
Custodian to Clients for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost from the Advisor associated with using a custodian not
recommended by WinCap Financial. However, the Advisor may be limited in the services it can provide if the
recommended Custodian is not engaged. WinCap Financial may recommend the Custodian based on criteria
such as, but not limited to, reasonableness of commissions charged to the Client, services made available to the
Client, and its reputation and/or the location of the Custodian’s offices. WinCap Financial will generally
recommend that Clients establish their account[s] with Charles Schwab & Co, Inc. (“Schwab”) or Fidelity Clearing
& Custody Solutions, a related entity of Fidelity Investments, Inc. (collectively “Fidelity”). Schwab or Fidelity (the
“Custodians”) will serve as the Client’s “qualified custodian”. WinCap Financial maintains institutional
relationships with these Custodians, whereby the Advisor receives economic benefits. Please see Item 14 below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. WinCap Financial does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor receives certain economic benefits from the Custodians. Please see Item
14 below.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 11
2. Brokerage Referrals - WinCap Financial does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where WinCap Financial will
place trades within the established account[s] at the Custodian designated by the Client. Further, all Client
accounts are traded within their respective account[s]. The Advisor will not engage in any principal transactions
(i.e., trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts
(i.e., purchase of a security into one Client account from another Client’s account[s]). WinCap Financial will not
be obligated to select competitive bids on securities transactions and does not have an obligation to seek the
lowest available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. WinCap Financial will execute its transactions
through the Custodian as authorized by the Client. WinCap Financial may aggregate orders in a block trade or
trades when securities are purchased or sold through the Custodian for multiple (discretionary) accounts in the
same trading day. If a block trade cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated in a manner that is consistent with the
initial pre-allocation or other written statement. This must be done in a way that does not consistently advantage
or disadvantage any particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by the CCO of WinCap Financial.
Formal reviews are generally conducted at least annually or more frequently depending on the needs of the
Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify WinCap Financial if changes
occur in the Client’s personal financial situation that might adversely affect the Client’s investment plan.
Additional reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by WinCap Financial
WinCap Financial is a fee-based advisory firm, that is compensated solely by its Clients and not from any
investment product. WinCap Financial does not receive commissions or other compensation from product
sponsors, broker-dealers or any un-related third party. WinCap Financial may refer Clients to various unaffiliated,
non-advisory professionals (e.g. attorneys, accountants, estate planners) to provide certain financial services
necessary to meet the goals of its Clients. Likewise, WinCap Financial may receive non-compensated referrals of
new Clients from various third-parties.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 12
Participation in Institutional Advisor Platform (Fidelity)
WinCap Financial has established an institutional relationship with Fidelity to assist the Advisor in managing Client
account[s]. The Advisor receives access to software and related support as part of its relationship with Fidelity. The
software and related systems support may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its
Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however,
that the receipt of economic benefits from a Custodian creates a conflict of interest since these benefits may
influence the Advisor's recommendation of the Custodian over one that does not furnish similar software, systems
support, or services.
Additionally, the Advisor may receive the following benefits from Fidelity: reimbursement to Clients for transfer costs
to the platform/custodian; financing services, receipt of duplicate Client confirmations and bundled duplicate
statements; access to a trading desk that exclusively services its institutional participants; access to block trading
which provides the ability to aggregate securities transactions and then allocate the appropriate shares to Client
accounts; and access to an electronic communication network for Client order entry and account information.
Participation in Institutional Advisor Platform (Schwab)
WinCap has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like WinCap. As a registered investment
advisor participating on the Schwab Advisor Services platform, WinCap receives access to software and related
support without cost because the Advisor renders investment management services to Clients that maintain
assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all
services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services and support to WinCap that may
not benefit the Client, including: educational conferences and events, financial start-up support, consulting
services and discounts for various service providers. Access to these services creates a financial incentive for
the Advisor to recommend Schwab, which results in a potential conflict of interest. WinCap believes, however,
that the selection of Schwab as Custodian is in the best interests of its Clients.
Participation in Institutional Advisor Platform (Fidelity)
Wincap has established an institutional relationship with Fidelity to assist the Advisor in managing Client
account[s]. As part of the arrangement, Fidelity also makes available to the Advisor, at no additional charge to
the Advisor, certain research and brokerage services, including research services obtained by Fidelity directly
from independent research companies. The Advisor may also receive additional services and support from
Fidelity. As a result of receiving such services for no additional cost, the Advisor may have an incentive to
continue to use or expand the use of Fidelity's services. The Advisor examined this potential conflict of interest
when it chose to enter into the relationship with Fidelity and has determined that the relationship is in the best
interests of the Advisor’s Clients and satisfies its Client obligations, including its duty to seek best execution.
Please see Item 12 above. The Advisor receives access to software and related support without cost because
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 13
the Advisor renders investment management services to Clients that maintain assets at Fidelity The software and
related systems support may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the
Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the
receipt of economic benefits from a Custodian creates a conflict of interest since these benefits may influence the
Advisor's recommendation of this Custodian over one that does not furnish similar software, systems support, or
services. In addition, Fidelity has provided the Advisor with financial support in the launch of the Advisor and
reimbursements for various third-party service providers.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
WinCap Financial does not accept or maintain custody of Client accounts, except for the limited circumstances
outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction
of advisory fees, all Clients for whom WinCap Financial exercises discretionary authority must hold their assets
with a "qualified custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds
and securities and must instruct WinCap Financial to utilize that Custodian for securities transactions on their
behalf. Clients are encouraged to review statements provided by the Custodian and compare to any reports
provided by WinCap Financial to ensure accuracy, as the Custodian does not perform this review.
Item 16 – Investment Discretion
WinCap Financial generally has discretion over the selection and amount of securities to be bought or sold in
Client accounts without obtaining prior consent or approval from the Client. However, these purchases or sales
may be subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and
agreed to by WinCap Financial. Discretionary authority will only be authorized upon full disclosure to the Client.
The granting of such authority will be evidenced by the Client's execution of a wealth management agreement
containing all applicable limitations to such authority. All discretionary trades made by WinCap Financial will be in
accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
WinCap Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither WinCap Financial, nor its management, have any adverse financial situations that would reasonably
impair the ability of WinCap Financial to meet all obligations to its Clients. Neither WinCap Financial, nor any of
its Advisory Persons, have been subject to a bankruptcy or financial compromise. WinCap Financial is not
required to deliver a balance sheet along with this Disclosure Brochure as the Advisor does not collect advance
fees of $1,200 or more for services to be performed six months or more in the future.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 14
WinCap Financial LLC
Form ADV Part 2A – Appendix 1
(“Wrap Fee Program Brochure”)
Effective: June 23, 2025
This Form ADV2A - Appendix 1 (“Wrap Fee Program Brochure”) provides information about the qualifications
and business practices for WinCap Financial LLC (“WinCap” or the “Advisor”) services when offering services
pursuant to a wrap program. This Wrap Fee Program Brochure shall always be accompanied by the WinCap
Disclosure Brochure, which provides complete details on the business practices of the Advisor. If you did not
receive the complete WinCap Disclosure Brochure or you have any questions about the contents of this Wrap
Fee Program Brochure or the WinCap Disclosure Brochure, please contact us at (617) 590-3250.
WinCap is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The
information in this Wrap Fee Program Brochure has not been approved or verified by the U.S. Securities and
Exchange Commission or by any state securities authority. Registration of an investment advisor does not imply
any specific level of skill or training. This Wrap Fee Program Brochure provides information about WinCap to
assist you in determining whether to retain the Advisor.
Additional information about WinCap and its advisory persons are available on the SEC’s website at
www.adviserinfo.sec.gov by searching for our firm name or by our CRD# 315798.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 15
Item 2 – Material Changes
Form ADV 2A - Appendix 1 provides information about a variety of topics relating to an Advisor’s business
practices and conflicts of interest. In particular, this Wrap Fee Program Brochure discusses Wrap Fee Programs
offering by the Advisor.
Material Changes
The following material change has been made to this Wrap Fee Program Brochure since the annual amendment
filing on February 13, 2025:
• The Advisor has amended its fees for wealth management services. Please see Item 4 for additional
information.
Future Changes
From time to time, we may amend this Wrap Fee Program Brochure to reflect changes in our business practices,
changes in regulations and routine annual updates as required by the securities regulators. This complete Wrap
Fee Program Brochure (along with the complete WinCap Disclosure Brochure) or a Summary of Material
Changes shall be provided to each Client annually and if a material change occurs in the business practices of
WinCap.
At any time, you may view this Wrap Fee Program Brochure and the current Disclosure Brochure on-line at the
SEC’s Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching for our firm name
or by our CRD# 315798. You may also request a copy of this Disclosure Brochure at any time, by contacting us
at (617) 590-3250.
Item 3 – Table of Contents
Form ADV Part 2A – Appendix 1 ........................................................................................................................ 15
Item 2 – Material Changes ................................................................................................................................... 16
Item 3 – Table of Contents .................................................................................................................................. 16
Item 4 – Services Fees and Compensation ....................................................................................................... 17
Item 5 – Account Requirements and Types of Clients ..................................................................................... 18
Item 6 – Portfolio Manager Selection and Evaluation ...................................................................................... 18
Item 7 – Client Information Provided to Portfolio Managers ........................................................................... 19
Item 8 – Client Contact with Portfolio Managers .............................................................................................. 19
Item 9 – Additional Information .......................................................................................................................... 19
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 16
Item 4 – Services Fees and Compensation
A. Services
WinCap Financial LLC (“WinCap” or the “Advisor”) provides customized wealth management services for its
Clients. This Wrap Fee Program Brochure is provided as a supplement to the WinCap Disclosure Brochure
(Form ADV 2A). This Wrap Fee Program Brochure is provided along with the complete Disclosure Brochure to
provide full details of the business practices and fees when selecting WinCap as your investment advisor.
As part of the wealth management fees noted in Item 5 of the Disclosure Brochure, WinCap includes normal
securities transaction fees as part of the overall wealth management fee. Securities regulations often refer to this
combined fee structure as a “Wrap Fee Program”. The Advisor sponsors the WinCap Wrap Fee Program.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure relating the combination
of securities transaction fees into the single “bundled” wealth management fee. This Wrap Fee Program
Brochure references back to the WinCap Disclosure Brochure in which this Wrap Fee Program Brochure serves
as an Appendix. Please see Item 4 – Advisory Services of the Disclosure Brochure for details on WinCap’s
investment philosophy and related services.
B. Program Costs
Advisory services provided by WinCap are offered in a wrap fee structure whereby normal securities transaction
costs are included in the overall wealth management fee paid to WinCap. As the level of trading in a Client’s
account[s] may vary from year to year, the annual cost to the Client may be more or less than engaging for
advisory services where the transactions costs are borne separately by the Client. The cost of the Wrap Fee
Program varies depending on services to be provided to each Client, however, the Client is not charged more if
there is higher trading activity in the Client’s account[s]. A Wrap Fee structure has a potential conflict of interest
as the Advisor may have an incentive to limit the number of trades placed in the Client’s account[s]. Please see
Item 5 – Fees and Compensation of the Disclosure Brochure for complete details on fees.
C. Fees
Wealth management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the
wealth management agreement. Wealth management fees are based on the market value of assets under
management at the end of the prior calendar quarter. Wealth management fees range from 0.50% to 1.25%
annually based on several factors, including: the scope and complexity of the services to be provided; the level of
assets to be managed; and the overall relationship with the Advisor. Relationships with multiple objectives, specific
reporting requirements, portfolio restrictions and other complexities may be charged a higher fee.
The wealth management fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed
by WinCap Financial will be independently valued by the Custodian. The Advisor will conduct periodic reviews of
the Custodian’s valuation to ensure accurate billing.
As noted above, the Wrap Fee Program includes normal securities trading costs incurred in connection with the
discretionary investment management services provided by WinCap. Securities transaction fees for Client-
directed trades may be charged back to the Client. Clients may incur certain fees or charges imposed by third
parties in connection with investments made on behalf of the Client’s account[s]. Under this Wrap Fee Program,
WinCap includes securities transactions costs as part of its overall wealth management fee.
In addition, all fees paid to WinCap for wealth management services or part of the Wrap Fee Program are separate
and distinct from the expenses charged by mutual funds and exchange-traded funds to their shareholders, if
applicable. These fees and expenses are described in each fund’s prospectus. These fees and expenses will
generally be used to pay management fees for the funds, other fund expenses, account administration (e.g.,
custody, brokerage and account reporting), and a possible distribution fee. The Client may also incur other costs
assessed by the Custodian or other parties for account related activity fees, such as wire transfer fees, fees for
trades executed away from the Custodian and other fees. The Advisor does not control nor share in these fees. The
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 17
Client should review both the fees charged by the fund[s] and the fees charged by WinCap to fully understand the
total fees to be paid. Please see Item 5.C. – Other Fees and Expenses in the Disclosure Brochure (included with
this Wrap Fee Program Brochure).
D. Compensation
WinCap is the sponsor and portfolio manager of this Wrap Fee Program. WinCap receives wealth management
fees paid by Clients for participating in the Wrap Fee Program and pays the Custodian for the costs associated
with the normal trading activity in the Client’s account[s].
Item 5 – Account Requirements and Types of Clients
WinCap Financial offers wealth management services to individuals, high net worth individuals, trusts, and
estates. WinCap Financial generally does not impose a minimum relationship size.
Item 6 – Portfolio Manager Selection and Evaluation
Portfolio Manager Selection
WinCap serves as sponsor and as portfolio manager for the services under this Wrap Fee Program.
Related Persons
WinCap personnel serve as portfolio managers for this Wrap Fee Program.
Performance-Based Fees
WinCap Financial does not charge performance-based fees for its wealth management services. The fees
charged by WinCap Financial are as described in Item 5 above and are not based upon the capital appreciation
of the funds or securities held by any Client. WinCap Financial does not manage any proprietary investment
funds or limited partnerships (for example, a mutual fund or a hedge fund) and has no financial incentive to
recommend any particular investment options to its Clients.
Supervised Persons
WinCap Advisory Persons serve as portfolio managers for all accounts, including the services described in this
Wrap Fee Program Brochure. Details of the advisory services provided are included in Item 4.A. of the
Disclosure Brochure.
Methods of Analysis
Please see Item 8 of the Disclosure Brochure (included with this Wrap Fee Program Brochure) for details on the
research and analysis methods employed by the Advisor.
Risk of Loss
Following are some of the risks associated with the Advisor’s investment strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 18
Bond ETFs
Bond ETFs are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices
will fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the
coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower
rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at
a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk,
i.e. the risk associated with purchasing a debt instrument which includes the possibility of the company defaulting
on its repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of
the company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6)
Liquidity Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the
bond.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor. Please see Item 8.B. – Risk of Loss in the Disclosure Brochure for
details on investment risks.
Proxy Voting
WinCap Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 7 – Client Information Provided to Portfolio Managers
WinCap is the sponsor and sole portfolio manager for the Program. The Advisor does not share Client
information with other portfolio managers because it is the sole portfolio manager for this Wrap Fee Program.
Please also see the WinCap Privacy Policy (included after this Wrap Fee Program Brochure).
Item 8 – Client Contact with Portfolio Managers
WinCap is a full-service investment management advisory firm. Clients always have direct access to the Portfolio
Managers at WinCap.
Item 9 – Additional Information
A. Disciplinary Information and Other Financial Industry Activities and Affiliations
There are no legal, regulatory or disciplinary events involving WinCap Financial or its owner. WinCap
Financial values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite
due diligence on any advisor or service provider that the Client engages. The backgrounds of the Advisor or
Advisory Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov
by searching with the Advisor’s firm name or CRD# 315798.
Please see Item 9 of the WinCap Disclosure Brochure as well as Item 3 of each Advisory Person’s Brochure
Supplement (included with this Wrap Fee Program Brochure) for additional information on how to research the
background of the Advisor and its Advisory Persons. In addition, Clients may also obtain information relating to
the disciplinary history of any investment advisor representative conducting business in Massachusetts by
contacting the Commonwealth of Massachusetts Securities Division at (617) 727-3548.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 19
Other Financial Activities and Affiliations
Broker-Dealer and Investment Advisor Affiliation - Certain Advisory Persons of the Advisor are also registered
representatives and investment advisor representatives of Calton & Associates, Inc. (CRD# 20999, “Calton”),
member FINRA, SIPC, and registered investment advisor with the SEC. As an investment advisor representative of
Calton, the Advisory Person provides investment advisory services under the supervision of Calton and receives
investment advisory fees for services provided. This presents a conflict of interest due to the dual affiliation and
receipt of compensation. Clients are required to be under separate agreement for the services provided by the
Advisor and Calton, respectively. Advisory Persons will not charge a separate advisory fee for the investment
advisory services provided under Calton. As a registered representative of Calton, an Advisory Person implements
securities transactions under Calton and not through the Advisor. In such instances, an Advisory Person will receive
commission-based compensation in connection with the purchase and sale of securities, including 12b-1 fees for
the sale of investment company products. Compensation earned by an Advisory Person in one’s capacity as a
registered representative is separate and in addition to the Advisor’s advisory fees. This practice presents a conflict
of interest because Advisory Persons who are registered representatives have an incentive to effect securities
transactions for the purpose of generating commissions rather than solely based on the Client. The Advisor
mitigates this conflict in two ways. First, Clients always have the right to choose whether or not to purchase
securities products through an Advisory Person. Second, the Advisor will not charge an ongoing investment
advisory fee on any assets implemented in one’s separate capacity as a registered representative.
B. Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
WinCap has implemented a Code of Ethics that defines our fiduciary commitment to each Client. This Code of
Ethics applies to all persons subject to WinCap’s compliance program (our “Supervised Persons”). Complete
details on the WinCap Code of Ethics can be found under Item 11 – Code of Ethics, Participation in Client
Transactions and Personal Trading in the Disclosure Brochure (included with this Wrap Fee Program Brochure).
Review of Accounts
Investments in Client accounts are monitored on a regular and continuous basis by Advisory Persons of WinCap
under the supervision of the Chief Compliance Officer (“CCO”). Details of the review policies and practices are
provided in Item 13 of the Form ADV Part 2A – Disclosure Brochure.
Other Compensation
Participation in Institutional Advisor Platform – WinCap Financial will generally recommend that Clients establish
their account[s] with Charles Schwab & Co, Inc. (“Schwab”) or Fidelity Clearing & Custody Solutions, a related
entity of Fidelity Investments, Inc. (collectively “Fidelity”). Schwab or Fidelity (the “Custodians”) will serve as the
Client’s “qualified custodian”. WinCap Financial maintains institutional relationships with these Custodians,
whereby the Advisor receives economic benefits. Please see Item 14 of the Disclosure Brochure.
Participation in Institutional Advisor Platform (Schwab)
WinCap has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like WinCap. As a registered investment
advisor participating on the Schwab Advisor Services platform, WinCap receives access to software and related
support without cost because the Advisor renders investment management services to Clients that maintain
assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all
services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all
times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 20
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services and support to WinCap that may
not benefit the Client, including: educational conferences and events, financial start-up support, consulting
services and discounts for various service providers. Access to these services creates a financial incentive for
the Advisor to recommend Schwab, which results in a potential conflict of interest. WinCap believes, however,
that the selection of Schwab as Custodian is in the best interests of its Clients.
Participation in Institutional Advisor Platform (Fidelity) – Wincap has established an institutional relationship with
Fidelity to assist the Advisor in managing Client account[s]. As part of the arrangement, Fidelity also makes
available to the Advisor, at no additional charge to the Advisor, certain research and brokerage services,
including research services obtained by Fidelity directly from independent research companies. The Advisor may
also receive additional services and support from Fidelity. As a result of receiving such services for no additional
cost, the Advisor may have an incentive to continue to use or expand the use of Fidelity's services. The Advisor
examined this potential conflict of interest when it chose to enter into the relationship with Fidelity and has
determined that the relationship is in the best interests of the Advisor’s Clients and satisfies its Client obligations,
including its duty to seek best execution. Please see Item 12 above. The Advisor receives access to software
and related support without cost because the Advisor renders investment management services to Clients that
maintain assets at Fidelity The software and related systems support may benefit the Advisor, but not its Clients
directly. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients
first. Clients should be aware, however, that the receipt of economic benefits from a Custodian creates a conflict
of interest since these benefits may influence the Advisor's recommendation of this Custodian over one that does
not furnish similar software, systems support, or services. In addition, Fidelity has provided the Advisor with
financial support in the launch of the Advisor and reimbursements for various third-party service providers.
Please see Item 14 – Other Compensation in the Form ADV Part 2A – Disclosure Brochure (included with this
Wrap Fee Program Brochure) for details on additional compensation that may be received by WinCap or its
Advisory Persons. Each Advisory Person’s Brochure Supplement (also included with this Wrap Fee Program
Brochure) provides details on any outside business activities and the associated compensation.
Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Financial Information
Neither WinCap Financial, nor its management, have any adverse financial situations that would reasonably
impair the ability of WinCap Financial to meet all obligations to its Clients. Neither WinCap Financial, nor any of
its Advisory Persons, have been subject to a bankruptcy or financial compromise. WinCap Financial is not
required to deliver a balance sheet along with this Disclosure Brochure as the Advisor does not collect advance
fees of $1.200 or more for services to be performed six months or more in the future.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 21
Privacy Policy
Effective: June 23, 2025
Our Commitment to You
WinCap Financial LLC (“WinCap Financial” or the “Advisor”) is committed to safeguarding the use of personal
information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor, as
described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. WinCap Financial (also referred to
as "we", "our" and "us”) protects the security and confidentiality of the personal information we have and
implements controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
WinCap Financial does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 22
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we
share?
Can you
limit?
Servicing our Clients
With the consent of the Client, the Advisor may share non-public personal information with
non-affiliated third parties (such as broker-dealers, custodians, other financial institutions
and service providers) as necessary to provide the agreed upon services to the Client.
Sharing will occur only as consistent with applicable laws and regulations in the State in
which the Client resides. Please see additional rules for Massachusetts below. The
Advisor may share personal information with the above-referenced parties for account
opening, processing transactions, account maintenance; and other Client service
activities.
The Advisor may share the following types of information with the above-referenced
parties:
Yes
Yes
Income and expenses
Investment activity
Investment experience and goals
• Name, address and phone number[s]
• E-mail address[s]
• Driver’s license number
• Social security or taxpayer identification number
• Date of birth
• Assets and liabilities
•
•
•
The Client may also request that the Advisor share non-public personal information with
other individuals and businesses. Prior to such sharing, the Advisor will require an
executed Information Sharing Authorization from the Client for each authorized party. The
Cient may rescind these authorizations at any time.
The Client may limit sharing of the above-referenced information. However, limiting
the sharing of this information could also limit the Advisor’s ability to perform the
services outlined in the Client’s agreement with the Advisor.
Yes
No
No
N/A
No
N/A
Response to Regulatory Inquiries
The Advisor may be required by securities regulators to provide non-public personal
information in connection with audits and other inquiries.
Marketing Purposes
WinCap Financial does not disclose, and does not intend to disclose, personal information
with non-affiliated third parties to offer you services. Certain laws may give us the right to
share your personal information with financial institutions where you are a customer and
where WinCap Financial or the client has a formal agreement with the financial institution.
We will only share information for purposes of servicing your accounts, not for
marketing purposes.
Information About Former Clients
WinCap Financial does not disclose and does not intend to disclose, non-public personal
information to non-affiliated third parties with respect to persons who are no longer our
Clients, except for inquiries by securities regulators as noted above.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 23
Massachusetts
Clients
In response to Massachusetts law, the Client must “opt-in” to share non-public personal
information with non-affiliated third parties before any personal information is disclosed. Client
opt-in is obtained through the Client’s execution of authorization forms provided by the third
parties, by executing an Information Sharing Authorization Form, or by other written consent by
the Client, as appropriate and consistent with applicable laws and regulations.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (617) 590-3250.
WinCap Financial LLC
55 Union Street, Boston, MA 02108
Phone: (617) 590-3250 | https://wincapfinancial.com
Page 24